Podcasts about seo podcast

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Latest podcast episodes about seo podcast

Local SEO Tactics and Digital Marketing Strategies
Tools for Competitor Analysis & GBP Content Strategy - 241

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Sep 12, 2025 22:25


Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You'll Learn  How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they're doing  and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.   https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy 

Local SEO Tactics and Digital Marketing Strategies
Search Smarts: Easiest Way to Be Found for AEO and SEO

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Sep 10, 2025 6:09


AI is changing how people find businesses, but are you doing the simple things that make you easier to find? In this episode, Bob shares one of the most overlooked yet powerful strategies for boosting your local SEO and AEO: joining your local Chamber of Commerce. Learn how this single move can improve your credibility, drive quality backlinks, and help AI assistants like Siri, Alexa, and ChatGPT recommend your business more confidently. Discover why local authority matters more than ever and how getting listed in the right places can supercharge your online visibility. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

We Don't PLAY
SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-ike)

We Don't PLAY

Play Episode Listen Later Sep 6, 2025 141:18


SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.Favour Obasi-Ike presents an engaging and conversational discussion that emphatically argues for the continued relevance of Search Engine Optimization (SEO) in 2025 and beyond, directly refuting the idea that SEO is "dead."Favour Obasi-Ike, joined by other marketing professionals (with a guest LIVE! audio testimonial), highlights that SEO is foundational for online visibility across various platforms, including traditional search engines and AI-driven systems like ChatGPT. The dialogue stresses the importance of consistent content creation, strategic updates, and a holistic approach to online presence, emphasizing that SEO is not merely about keywords but about understanding user intent and providing valuable, well-structured information.Favour Obasi-Ike illustrates these points with practical examples and case studies, demonstrating how effective SEO can significantly boost website traffic, lead generation, and overall business growth by ensuring content is discoverable and impactful. The discussion ultimately positions SEO as a continuous, essential investment that underpins all successful digital marketing efforts.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs about the Is SEO "Dead" in 2025? Who Knows? Episode:1. Is SEO dead in 2025?No, SEO is not dead in 2025; in fact, it's more vital than ever. The perception that SEO might be obsolete often stems from a misunderstanding of what it truly encompasses. Search Engine Optimization (SEO) is fundamentally about being discoverable online. With 8.2 billion people in the world and 1.1 billion websites, and an astounding 8 to 16 billion daily searches on Google alone (with 15% being new searches every day), the act of searching for information is constant and growing.The conversation clarifies that "SEO" isn't limited to traditional search engines like Google. Platforms such as ChatGPT, Google, Reddit, TikTok, LinkedIn, Apple Podcasts, Spotify, and YouTube all function as "search engines" where content needs to be optimized to be found. Therefore, anything you do to increase your visibility on these platforms is a form of SEO. The speaker emphasizes that fancy new terms like GEO, AEO, AIO, or SXO are just "cosmetics" for the same underlying principle: making your content discoverable. The core idea is that if you're not focusing on SEO, you're missing out on crucial opportunities for people to find your website and business.2. How has AI impacted SEO, and does it replace traditional SEO efforts?AI does not replace traditional SEO; instead, it exposes and adds structure to it. AI tools and platforms like ChatGPT, Alexa, Siri, Grock, Deepseek, Meta AI, Cloud, Perplexity, and Gemini rely on information from existing traditional platforms and servers. This means that to be found by AI search engines, your content first needs to be optimized and present on these traditional sources (like Google, Bing, Yandex, etc.).The speaker highlights that AI search engines respond based on information given from a "source." If you are not optimizing your original content and website (the "source"), you cannot become a "resource" for AI. AI is looking for well-structured, authoritative content with clear brand citations and links. Having duplicate profiles or unverified business claims on platforms like LinkedIn, for example, can negatively impact how AI (and traditional search engines) perceive your online presence, making it harder for your business to be recognized and recommended. Essentially, AI leverages and amplifies the importance of a robust, well-optimized online foundation.3. What are the key elements for a strong online presence in 2025, beyond just keywords?In 2025, a strong online presence moves beyond solely focusing on keywords to prioritizing conversations, user experience, and a holistic, structured approach to content. Key elements include:Content with Purpose: Focus on "who are you talking to? Who are you serving? Why are you showing up?" Your content should address specific questions and needs, aiming for positive, neutral, or negative sentiment analysis from AI.Continuous Optimization: SEO is not a one-time fix. Websites and content need regular updates. Blogs, for instance, have a *24-month cycle*, meaning consistent updates are crucial to maintain visibility. The "last modified" timestamp is vital for algorithms.Structured Content: Turn unstructured content (like a simple blog post) into structured articles with headings, internal/external links, embedded scripts, iframes, tables, infographics, FAQs, quotes, images, alt text, and schema (microdata/rich snippets). This makes it more digestible for both humans and search engines.Platform Integration & Tokenization: Your website should be connected to all relevant online platforms (Instagram, LinkedIn, YouTube, podcasts, etc.). When a page is updated, it gets "tokenized" (duplicated) across various search engines and platforms (Google, Yahoo, DuckDuckGo, Brave, Bing, ChatGPT). This ensures wide distribution and recognition.Google Search Console: This is paramount. Connecting your website to Google Search Console is the "internet service provider of Google" and allows you to track impressions, clicks, and positions, providing crucial data on your marketing efforts.E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google's guideline emphasizes providing the best user experience. This means creating a well-structured, intentional, and high-quality online presence that builds trust and authority.4. Why is continuous content creation and updating crucial for SEO?Continuous content creation and updating are crucial because SEO is an ongoing process, not a one-time task. Websites need "oil changes" and "tire alignments" through new articles, blogs, and updates to remain healthy and high-performing for algorithms.Key reasons include:Content Decay: Blogs have a *24-month active cycle*. If content isn't updated within three years, its chances of sustaining visibility become slim, even with good initial content. The "last modified" timestamp on your content signals freshness and relevance to search engines.Algorithm Recognition: Search engines and AI prioritize active, recent, and updated information. Consistent updates help algorithms recognize your website as a continuously relevant and valuable source, leading to better rankings.Meeting Evolving Search Needs: Search volumes and user needs change with seasons, holidays, and emerging trends. Regularly updated content allows your business to align with these evolving search patterns.Increased Impressions and Authority: Consistently producing and updating 52 pieces of content a year can significantly boost your website's impressions and domain authority. This demonstrates expertise and a sustained commitment to providing value.Audience Retention: A continuous flow of valuable, updated content helps build an "attention map"that fosters a "retention curve," keeping your audience engaged and returning.5. How can businesses leverage diverse online platforms for SEO, and what's the role of podcasting?Businesses should leverage diverse online platforms by connecting their website as a central hub to all their social media, content, and directory listings. This creates a structured pathway for discovery and builds authority. The speaker emphasizes that platforms like LinkedIn, YouTube, Apple Podcasts, Spotify, and Reddit are all search engines in their own right.Podcasting is highlighted as an exceptionally powerful tool for several reasons:Know, Like, and Trust Factor: Podcasting is described as the fastest way for someone to "know, like, and trust" you, as it allows for a deeper, more personal connection through voice.Authoritative Content: Like blogs and books, podcasts have an author, contributing to your overall "dominant authority online."Wide Distribution and Citation: Podcasts are distributed across *30-40+ stations* (Spotify, Apple, Pandora, iHeart, Podcast Addict, Alexa), each acting as a resource. When AI (like ChatGPT) or other search engines cite a podcast link, it directly mentions your content and business.Content Repurposing: Turning podcast episodes into topical blogs (show notes with hypertext links) auto-indexes your content through servers, further increasing visibility across traditional and AI search engines.Organic Lead Generation: Podcasting can organically attract clients without needing paid ads. As demonstrated by a client who gained clients from Google and ChatGPT after starting a podcast, it builds authority that leads to organic discovery and trust.Niche-Based Search: Podcasting allows for highly niche-based content, meaning if you show up consistently, algorithms will rank and refer you to people specifically looking for your expertise.By integrating podcasts with other platforms (website, social media, email lists) and consistently producing valuable content, businesses can significantly expand their reach and establish strong online authority.6. What is the significance of "tokenization" and the "last modified" date for online content?"Tokenization" refers to the process where, every time you update or "last modify" a page on your website, that page is essentially duplicated or recognized as an individual entity that can be shown on various web platforms and search engines. For example, if your website is updated, that updated content can then appear on Google, Yahoo, DuckDuckGo, Brave, Bing, and even AI platforms like ChatGPT.The "last modified" date is a crucial signal to algorithms. Just like your phone updates its software regularly, your website content needs consistent updates. If a blog post, for instance, was published in 2022 and hasn't been updated by September 2025, the algorithm recognizes this lack of recent activity. While it might still appear online if there's no competition, its chances of sustaining visibility are slim. A recent "last modified" date indicates to search engines that the content is fresh, relevant, and actively maintained, increasing its likelihood of being found and ranked. This continuous "tokenization" of updated content across the web amplifies your digital footprint and authority.7. What is the speaker's definition of "future" and how does it relate to SEO?The speaker defines "future" based on its Latin origin, "futurist," meaning "to grow or become," and its dictionary definition as "the time or a period of time following the moment of speaking or writing; time regarded as still to come."This definition directly relates to SEO by emphasizing that every piece of content you create – whether speaking on a podcast or writing a blog post – is an act of "speaking or writing into the future." It's a proactive planning project where your current efforts manifest over time. Just as one plans to build a house with a blueprint, SEO involves strategic planning and consistent execution. Answering questions in the form of web links or podcast episodes serves as a long-term investment. The way you answer one question can lead to several more, creating a continuous flow of engagement and discovery. By actively creating content now, businesses are building an online presence that will continually attract users in the "time still to come," ensuring sustained growth and visibility.8. What essential steps should a business take to start or improve its SEO strategy, especially when seeking professional help?To effectively start or improve an SEO strategy, especially when seeking professional help, a business should take several essential steps:Establish a Foundational Online Presence: The absolute first step is to have a website, or at minimum, a domain name. A website acts as the "anchor" for your business online. Without one, you lack a central hub for discoverability and tracking.Connect to Google Search Console: This is non-negotiable. Google Search Console is the "internet service provider of Google" and allows you to track critical data like impressions, clicks, and positions, which are vital for understanding and proving SEO effectiveness.Define Goals and Strategy: Before engaging with an expert, have a clear understanding of your business goals. If you don't have an SEO strategy, bring your business plan, and a professional can help build one from there. This includes understanding who you are talking to, who you are serving, and why you are showing up.Understand Investment Levels: Be prepared for an investment. While specific figures are mentioned (starting around *$1,500/quarter*), the key is to recognize that SEO is a continuous investment, not a one-time expense, and it offers long-term gains.Prioritize Content Creation for Search Engines (and then humans): As advised, "write everything for search engines, not for you." Focus on creating content that aligns with how algorithms discover and present information. This indirectly means writing for humans as well, as search engines aim to serve relevant and valuable content to users.Embrace Multi-Platform Content: Create diverse content forms (blogs, podcasts, videos, social media posts) that answer common questions people are asking. Distribute this content across relevant platforms, ensuring interconnections (e.g., website links in podcast show notes).Be Intentional and Consistent: SEO requires active, consistent effort. Dedicate time weekly (e.g., 45 minutes a day for 45 days) or invest in professional management to consistently update and optimize your online presence. This consistency builds authority and ensures you're actively engaging with algorithms.Prepare for a Consultation: When booking a call with an SEO expert, be ready to discuss your website, business plan, and specific goals. Professionals will often audit your website, provide insights via Loom videos, and offer structured plans (quarterly, biannually, or annually) with clear communication (e.g., weekly recorded calls).Digital Marketing SEO Resources:>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avocats Génération Entrepreneurs
Comment monter un cabinet entièrement digital : l'histoire de l'exceptionnelle Sarah Hanffou

Avocats Génération Entrepreneurs

Play Episode Listen Later Aug 25, 2025 54:35


Elle est la plus sportive et sans doute la plus tech des avocates entrepreneuses. Elle est allée auxJeux Olympiques, a monté son cab en droit public et droit de la santé, créé une asso, a complètement automatisé son exercice, construit un modèle qui n'entre dans aucune case … La fille a tellement d'énergie que t'as juste envie de te poser dans ton canap et qu'elle te raconte comment elle gère !C'est donc ce que j'ai fait. Dans nos fauteuils confortables on va vous raconter, dans ce nouvel épisode d'Avocats Génération Entrepreneurs, la folle histoire de Sarah Hanffou. Pour les curieux Sarah m'a donné ses sources d'inspirations Podcast:  MVP → LE Podcast SEO. | Podcast on SpotifyIntelligence Artificielle - Data Driven 101 - Le podcast IA & Data 100% en français | Podcast on SpotifyPosition 0 - Le podcast SEO | Podcast on SpotifyThe Knowledge Project with Shane Parrish | Podcast on Spotify Livres: Le Grand Livre du Marketing digital 3ème édition - broché - Claire Gallic, Rémy Marrone - Achat Livre ou ebook | fnacLe nouvel horizon de la transformation digitale - Focus sur les données, cap vers l'IA - Livre et ebook Stratégie, consulting de Jean Barrère - DunodObjectif Satisfaction Client - Attitudes et techniques pour enchanter ses clients - Avec la méthode 4 Colors - Livre et ebook Commercial - Relation Client de Brigitte Boussuat - DunodCustomer Experience redesign ! L'expérience client (re)mise à plat ! - broché - Gabriel Dabi-Schwebel, Valérie Vax - Achat Livre | fnacAcquisition Strategy Design Comprendre votre client et le faire progresser dans son parcours d'achat jusqu'à la vente - broché - Gabriel Dabi-Schwebel, Collectif - Achat Livre | fnac Youtube :(1039) Ludo Salenne - YouTube(1039) Renaud Dékode - YouTube(1039) StackGuide - YouTube(1039) Amandine Bart - Le SEO Sans Migraine

Local SEO Tactics and Digital Marketing Strategies
Are Paid Ads Worth It for Local Businesses? - 237

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Aug 15, 2025 17:58


Google, Facebook, or YouTube: Which Ad Platform Is Right for Your Business? In this episode, Bob Brennan tackles one of the most common questions local business owners face: Should I be running paid ads? He breaks down the performance and costs of Google Ads, Facebook Ads, and YouTube Ads, comparing their strengths, weaknesses, and how much revenue they can actually generate. You'll also hear how paid ads can complement your long-term SEO strategy and when it makes the most sense to invest in them. If you're trying to get leads fast without wasting your budget, this episode is a must-listen. What You'll Learn  The differences between Google, Facebook, and YouTube Ads Why paid ads can be a smart short-term boost during SEO campaigns How to budget and measure ROI for local ad campaigns Liked this episode? Don't forget to subscribe and share it with another local business owner who's stuck deciding between ads and SEO. And if you're ready to get strategic with your digital marketing, reach out and we'll help you make it count. https://www.localseotactics.com/are-paid-ads-worth-it-for-local-businesses/  

Search with Candour
Why is AI search full of spam? Who will win the browser wars? | SEO podcast with Mark Williams-Cook

Search with Candour

Play Episode Listen Later Jul 28, 2025 54:28


In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/References:Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5wWhy OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHIHacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-expired-domains-are-being-used-as-chatgpt-sources/00:00 Introduction and banter01:28 Discussing LLM Spam and Manipulation02:16 Sponsor Message: Fatjoe03:59 The Uses of LLMs in Search06:03 Challenges and Future of AI Search16:38 Phishing and Security Concerns with LLMs19:54 Responsibility and Brand Protection24:47 The Future of AI and Search31:10 Damage Control in the Age of Generative AI31:41 LLMs are Leaky Buckets32:48 Firefighting Tools for AI Errors34:22 The Importance of Brand Reputation35:15 High-Value Leads and Conversion Rates36:46 Misleading AI Conversations37:27 SEO Strategies for E-commerce40:14 The Future of AI in E-commerce44:33 The Impact of AI on Consumer Behaviour47:23 Concluding Thoughts and Upcoming Events

Podcastwonder Magazin - Podcast starten & Podcast-Wachstum
SEO ist nicht tot! Mit Maike Burk von Satzgestalt

Podcastwonder Magazin - Podcast starten & Podcast-Wachstum

Play Episode Listen Later Jul 24, 2025 47:44


#251: SEO ist tot? Nicht ganz! In dieser Episode spreche ich mit Maike Burk von Satzgestalt über die Zukunft von SEO, die Rolle von Künstlicher Intelligenz (KI) und warum deine Website heute wichtiger ist denn je.Du erfährst: – Warum Google & ChatGPT nicht gegeneinander arbeiten – Wie du auch ohne Social Media sichtbar wirst – Was hinter den Google AI Overviews steckt – Welche SEO-Quick-Wins du sofort umsetzen kannst – Warum Evergreen Content dich langfristig sichtbar machtViel Spaß beim Hören, deine Anika

Local SEO Tactics and Digital Marketing Strategies
Search Smarts: Mastering SEO with Rank Math for WordPress

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jul 23, 2025 4:34


Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that's quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you're launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Local SEO Tactics and Digital Marketing Strategies
Mastering Google Reviews for SEO Success and Local Trust - 234

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jul 11, 2025 21:46


How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers What's the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider strategies to get more of them, without risking penalties. If your local business isn't prioritizing reviews, you're falling behind. This is your complete guide to getting it right. What You'll Learn  How Google uses reviews to rank your business in the map pack Review strategies that increase conversions by up to 44% Ethical ways to ask for reviews and what to avoid to stay compliant Want help crafting a review strategy that boosts both SEO and trust? Contact us and let's elevate your Google presence together.   https://www.localseotactics.com/mastering-google-reviews-for-seo-success-and-local-trust/    

Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Goo
Panikmache um KI? Warum du dich auf die Basics konzentrieren solltest - Interview mit Daniel Schramm

Termfrequenz: Online Marketing Podcasts zum Thema SEO / SEA / Affiliate Marketing / Social Marketing / Google Analytics / Goo

Play Episode Listen Later Jul 10, 2025 49:19


In der neuesten Folge des SEOHouse-Podcasts, dem ältesten, unregelmäßig erscheinenden deutschen SEO-Podcast, spricht Jens Fauldrath mit einem besonderen Gast: Daniel Schramm, den Head of SEO beim RedaktionsNetzwerk Deutschland (RND). Gemeinsam beleuchten die Beiden die aktuellen Umwälzungen in der SEO-Welt, insbesondere die Auswirkungen von KI-Technologien auf die Verlagsbranche und den zweifelhaften Aufstieg des „GEO“-Hypes.

SEOHouse: SEO Podcast zur strategischen Suchmaschinenoptimierung – termfrequenz
Panikmache um KI? Warum du dich auf die Basics konzentrieren solltest - Interview mit Daniel Schramm

SEOHouse: SEO Podcast zur strategischen Suchmaschinenoptimierung – termfrequenz

Play Episode Listen Later Jul 10, 2025 49:19


In der neuesten Folge des SEOHouse-Podcasts, dem ältesten, unregelmäßig erscheinenden deutschen SEO-Podcast, spricht Jens Fauldrath mit einem besonderen Gast: Daniel Schramm, den Head of SEO beim RedaktionsNetzwerk Deutschland (RND). Gemeinsam beleuchten die Beiden die aktuellen Umwälzungen in der SEO-Welt, insbesondere die Auswirkungen von KI-Technologien auf die Verlagsbranche und den zweifelhaften Aufstieg des „GEO“-Hypes.

Local SEO Tactics and Digital Marketing Strategies
Search Smarts: SEO vs. AEO What's the Difference and Why It Matters

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jul 9, 2025 3:51


Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets, and voice assistants are changing the game, and what you can do now to make sure your content stays visible, relevant, and trusted. Enjoyed this episode? Subscribe, leave a review, and send us your SEO or AEO questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Local SEO Tactics and Digital Marketing Strategies
12 Powerful SEO Tools Every Local Business Needs to Dominate Google in 2025

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jun 27, 2025 25:15


Boost Your GBP, Drive Local Traffic, and Skyrocket Visibility with These SEO Tools Tired of guessing what actually works in local SEO? In this episode of the Local SEO Tactics podcast, Bob Brennan reveals 12 powerful SEO tools that local businesses can use right now to dominate Google in 2025. Whether you're trying to crack the local 3-pack, boost your Google Business Profile, or finally understand how users interact with your site, this episode is packed with real, actionable insights. Learn which free and paid tools deliver results, from heatmaps and keyword planners to GBP category optimizers and how to use them to attract more local traffic and stay ahead of your competition. What You'll Learn  How to pick and prioritize the right GBP categories to boost your rankings in Google's local pack Which SEO tools give the biggest ROI for local search performance, even if you're on a budget How to use keyword research and content strategies to build momentum and outrank your competitors Want to see how your business stacks up in local search? Claim your FREE SEO audit now and get a personalized breakdown of what's working, what's not, and how to rank higher in your area. https://www.localseotactics.com/12-powerful-seo-tools-every-local-business-needs-to-dominate-google-in-2025/  

The Simple and Smart SEO Show
Is Blogging Dead? Not If You Sell Online in 2025! With Austin Becker (Part 3)

The Simple and Smart SEO Show

Play Episode Listen Later Jun 25, 2025 12:43


Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.We're diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.Here's what you'll learn:How to use Google's "People Also Ask" to create blog content that drives trafficWhen and how Pinterest ads actually work for e-commerceWhy attribution is murky — and how to trust your gut when running ads 0:00 – Intro 0:02 – How to use Google to find blog ideas that convert 1:10 – Linking blog posts back to products and monetizing content 2:00 – Pinterest: A goldmine for visual and evergreen traffic 3:20 – Are Pinterest ads worth it? Austin shares results 4:45 – Organic vs paid Pinterest: What drives more ROI 6:00 – Planning and buyer intent on Pinterest 7:00 – How to measure PPC success (or not) 8:00 – Realistic evaluation windows for ad performance 9:00 – Common PPC/SEO mistakes to avoid 10:15 – Who's a good fit for Becker Marketing's services 11:30 – Final thoughts

I Do Wedding Marketing Podcast
Ep 167 | Booking Clients with SEO *finally* Explained! with Taylor Svetlichny of Aligned SEO

I Do Wedding Marketing Podcast

Play Episode Listen Later May 22, 2025 42:42


In this episode of the I Do Wedding Marketing Podcast, I'm sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you've never cracked, you're not alone—I'm right there with you! But Taylor breaks it all down in a way that's approachable, smart, and dare I say... fun?We dive deep into:The biggest SEO myths that are holding creative entrepreneurs and wedding pros backWhy simply blogging every week isn't enough (and how it could actually be hurting your site!)How to do keyword research that actually works—and why one small tweak in a word can make all the differenceThe truth about “near me” searches and how local SEO really worksTips for optimizing your main pages first before getting buried in blog postsHow to turn your podcast show notes and transcripts into powerful SEO contentAnd why having a Google Business Profile is non-negotiable in 2025Taylor also shares her journey from photographer to SEO pro, and why she swears by SEO for building sustainable, high-quality leads—without constantly churning out content.

Beginners SEO Podcast
SEO Reporting 101

Beginners SEO Podcast

Play Episode Listen Later May 22, 2025 12:28


Ask Me Your SEO Questions!This episode of Beginner's SEO Podcast will cover the basics of reporting for SEO for both small business owners and new freelancers!  Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

Local SEO Tactics and Digital Marketing Strategies
How You Can Implement AI Into Your Business Today! - 230

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later May 16, 2025 13:44


Simple Ways Small Business Owners Can Start Using AI  In this episode, host Bob Brennan shares two powerful and easy ways to implement AI into your small business: AI voice answering and AI chat integration. Using real-world examples from his own business, HelperTech, Bob demonstrates how AI can automate customer service, boost bookings, and deliver real ROI even after hours. What You'll Learn How AI voice systems can book appointments, offer pricing, and reduce no-shows. Why a clean, structured knowledge base is critical for AI accuracy. Practical ways small businesses can refine AI tools to maximize customer experience and profitability. Listen now to learn simple, actionable steps you can take to start using AI in your business today and gain an edge over your competition! https://www.localseotactics.com/how-you-can-implement-ai-into-your-business-today/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

Dope Interviews
Unlock the Secrets of Podcasting Success with Hall of Famer Dave Jackson

Dope Interviews

Play Episode Listen Later May 7, 2025 38:34


Unlock the secrets of podcasting success with Hall of Fame podcaster Dave Jackson! In this episode of Dope Interviews, host Warren Shaw dives deep with Dave about his journey from the early days of podcasting to becoming the Head of Podcasting at Podpage. Discover actionable tips on audience engagement, the evolution of podcasting tech, why every podcaster needs a website, and how to stand out in a celebrity-saturated landscape.Whether you're a beginner or a seasoned creator, Dave shares invaluable advice on finding your “why,” measuring podcast success, and leveraging tools to grow your show. Plus, get insights into the future of podcasting, the impact of AI, and why audio still reigns supreme. Don't miss this masterclass in podcasting!00:34: Introduction of Dave Jackson, Podcasting Hall of Famer.   01:27: Dave Jackson's entry into podcasting in 2005.   03:17: The global reach and fulfilling nature of podcasting.   04:03: Early days of the School of Podcasting and pricing lessons.07:26: The importance of "skin in the game" for user commitment.   08:09: The story behind Dave's Hall of Fame induction.   10:24: Measuring podcast success and the January boost.   13:14: Dave's career path through podcasting organizations to Pod Page.   15:33: The agility and customer focus at Pod Page.   18:20: What is Pod Page and why podcasters need a website.   21:13: Underrated Pod Page Feature: Audience Surveys.   24:02: Pod Page Network Features.   25:28: Excitement and Eyebrow-Raises: Podcast Consumption Growth & YouTube's Role.   26:24: Do You HAVE to Do Video Podcasting?.   28:18: Thoughts on AI in Podcasting.   29:07: The Influx of Celebrity Podcasting.   32:51: The Strangest Successful Podcast: Chameleon Breeding.   34:55: Final advice for aspiring podcasters & Pod Page Free Preview.   36:11: Wrap-up and OutroBecome a supporter of this podcast: https://www.spreaker.com/podcast/dope-interviews--5006633/support.

Local SEO Tactics and Digital Marketing Strategies
Help with Your AEO: Boosting Brand Visibility in the Age of AI with Waikay

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later May 2, 2025 65:26


Mastering Answer Engine Optimization (AEO) with Dixon Jones In this episode, host Bob Brennan welcomes SEO legend Dixon Jones, CEO and co-founder of InLinks, to discuss his groundbreaking new tool, Waikay (What AI Knows About You). They dive into the future of SEO, the rise of Answer Engine Optimization (AEO), and how businesses can start managing their brand presence within AI-driven search platforms like ChatGPT, Gemini, and Claude. What You'll Learn Why traditional SEO is shifting toward AEO (Answer Engine Optimization) and what that means for your business. How Waikay helps you monitor and manage how AI models perceive your brand online. Practical steps you can take today to fact-check, correct, and improve your AI reputation. Tune in to learn how to future-proof your SEO strategy and stay ahead in the AI-driven search landscape! For a free trail of Waikay go to https://waikay.io/free/ https://www.localseotactics.com/help-with-your-aeo-boosting-brand-visibility-in-the-age-of-ai-with-waikay/ RESOURCES Free SEO Audit Ask us a Question Dixon Jones Website InLinks  Waikay  Dixon on LinkedIn

Gambling News Podcast
Niche Edits vs PBNs, UX Experiments, & Disavow Recovery Tips

Gambling News Podcast

Play Episode Listen Later May 1, 2025 14:32


Join Brian and Alexandr in this week's podcast as they explore the pros and cons of niche edits vs private blog networks, dive into user experience experiments, and share how using a disavow file helped recover a penalized iGaming site. Perfect for affiliates and casino SEO pros looking to stay ahead of Google updates!

Local SEO Tactics and Digital Marketing Strategies
Getting Started with Small Business SEO: Part 3 - 228

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Mar 14, 2025 9:13


Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road. What You'll Learn How to choose an SEO-friendly domain name that helps your site rank in local search. The best hosting providers for speed, security, and performance (and why it matters for SEO). Why WordPress is the top choice for small business SEO and how to future-proof your site for growth. Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!  https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

Local SEO Tactics and Digital Marketing Strategies
Getting Started with Small Business SEO: Part 1 - 226

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jan 31, 2025 18:22


Essential SEO Steps to Make Your Small Business Visible Online Welcome to The Local SEO Tactics series, "Getting Started with Small Business SEO." In this first episode, we're covering the foundational strategies every small business owner needs to know to build an effective online presence. From understanding how search engines work to setting up your website and Google Business Profile for success, this episode lays the groundwork for a strong SEO strategy. Whether you're new to SEO or need a refresher, we've got you covered. What You'll Learn The basics of getting started with SEO and why it's crucial for small businesses How to optimize your Google Business Profile for local search and common mistakes Key website elements to set up for SEO longterm success  Don't miss out on this series! Hit play and start building your SEO foundation today. Be sure to subscribe so you never miss an episode in this step-by-step guide to growing your small business online. https://www.localseotactics.com/getting-started-with-small-business-seo-part-1-226/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

Local SEO Tactics and Digital Marketing Strategies
AI Strategies for Small Businesses with Jonathan Mast - 225

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Dec 24, 2024 44:55


How Business Owners Can Utilize AI to Save Time and Drive Success In this episode of the Local SEO Tactics Podcast, Bob Brennan sits down with renowned speaker and AI strategist Jonathan Mast. From reshaping how small businesses tackle repetitive tasks to fostering genuine customer connections, Jonathan reveals how AI can be a game-changer. Learn his innovative “Perfect Prompting Framework,” discover unconventional ways to save time and amplify team creativity, and hear how one roofer transformed his business with just a few simple tools. What You'll Learn How to turn AI into your team's most reliable “employee.” The 4-step Perfect Prompting Framework for AI-powered efficiency. Surprising ways businesses like yours are using AI to thrive without breaking the bank. Ready to see what AI can do for your business? Tune in now and learn strategies you can use today. Follow, subscribe, and leave a review to keep up with our latest episodes! Ask SEO questions and get a free SEO audit on our website localseotacics.com FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ https://www.localseotactics.com/ai-strategies-for-small-businesses-with-jonathan-mast/ Connect with Johnathan Mast: https://www.instagram.com/jonathanmast/?hl=en https://www.facebook.com/jonathanjmast/ https://www.youtube.com/@jonathanmast_withai https://www.linkedin.com/in/jonathanjmast/

Local SEO Tactics and Digital Marketing Strategies
Important Announcement: The Future of Local SEO Tactics

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Nov 27, 2024 3:45


Bob Brennan Introduces a New AI-Powered Focus for the Podcast This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights. Don't miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI! https://www.localseotactics.com/  

The Simple and Smart SEO Show
Forget Guest Posting and Think About Guest HOSTING in 2025

The Simple and Smart SEO Show

Play Episode Listen Later Oct 8, 2024 8:18 Transcription Available


I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways:Recognize your limits: It's important to identify when to step back and take time for personal matters.Future-proofing the podcast: To ensure the podcast continues, guest hosts may be invited to share their insights in future episodes.Resilience in challenges: Even with setbacks, it's essential to learn and grow from them, focusing on failing differently next time.Memorable Quotes:"As much as we want to come across like we have everything together, there are times we just can't show up as our best selves, and that's okay.""I've realized it's not about intentions, but actions that matter."Listener Action Items:Reflect on your own work-life balance and consider whether you need to step back in certain areas.If you're interested in being a guest host on the show, pitch your idea to me via LinkedIn or email at hello@simpleandsmartseo.com.Stay tuned for upcoming guest-hosted episodes for fresh insights on SEO and marketing strategies.Send me a text!Support the showSearch the Simple and Smart SEO Show podcast FREE for something you heard!Join the SEO SquadApply to be my podcast guest!

Beginners SEO Podcast
6 Easy Coversion Rate Optimisation Tips (CRO + SEO = Friends)

Beginners SEO Podcast

Play Episode Listen Later Sep 27, 2024 16:26


Ask Me Your SEO Questions!Today's Beginner's SEO Podcast focuses on CRO or conversion rate optimisation tips, how to improve the percentage of people who land on your business website and take action - either making a sale, or following through with a lead form. What can YOU do to help increase the number of sales from traffic! Completely Optimise Your Website With The Beginner's SEO Course Sign Up Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great downloadables like the beginner's small business starter guide!And if you're not already, follow me over on Instagram and tiktok for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccessTikTok - @theplansuccess

The Authority Hacker Podcast
#344 - 1 Year Since HCU: What's Working Now

The Authority Hacker Podcast

Play Episode Listen Later Aug 27, 2024 75:03


The Digital Revolution Podcast - With Eli Adams
SEO Podcast Series Intro With Eli Adams

The Digital Revolution Podcast - With Eli Adams

Play Episode Listen Later Aug 27, 2024 24:40


Send us a Text Message.In this week's episode, our host, Eli Adams, introduces a special series dedicated entirely to SEO. Get ready to dive deep into the world of search engine optimization through engaging interviews with top SEO experts from around the globe.Episode Highlights:Understanding Google's Indexing Challenges: Discover the common hurdles that can prevent your content from being properly indexed by Google and how to prioritize these issues for better search visibility.PPC Investments for Visibility: Learn why investing a few thousand dollars in a PPC campaign can provide valuable data and potentially boost sales, serving as a dual benefit for your SEO strategies.Series Introduction: Eli Adams sets the stage for an extensive SEO series, sharing his journey and the evolution of SEO practices since his first website in 1998. This series will cover everything from SEO basics to advanced strategies, tailored to elevate the skills of SEO professionals and enlighten business owners on the significance of SEO in various aspects of business.What to Expect in This Series:Episodes covering a range of topics, including SEO tools, enterprise SEO, international SEO, SEO for B2B, the impact of AI on SEO, and much more.Insights from SEO professionals from diverse backgrounds, sharing cutting-edge strategies and their experiences in enhancing digital visibility across different market sectors.Practical advice on navigating the complexities of SEO, from basic techniques to intricate tactics that drive substantial results.Tune in to Elevate Your SEO Knowledge: Whether you're an SEO newbie or a seasoned expert, this series promises to broaden your understanding and equip you with the tools to excel in the ever-evolving digital landscape. Join us as we explore the intricate world of SEO through expert discussions that will enlighten and inspire!Subscribe and Stay Updated: Don't miss out on any episodes! Subscribe to our podcast on your favorite platform and get ready to transform your approach to SEO with insights from global experts.Get In Contact With Eli:LinkedIn: https://www.linkedin.com/in/therealeliadams/Website: https://fireusmarketing.com/SEO Series Podcast: https://fireusmarketing.com/seo-podcast-series/ Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

SERP's Up SEO Podcast
SERP's Up | Everything (mostly) that a marketer could want to know about podcasting

SERP's Up SEO Podcast

Play Episode Listen Later Aug 7, 2024 63:24


How can a podcast be leveraged to drive successful business? Wix's Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction.  Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP's Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth  [00:12:35] Focus Topic Guest: Paul Andre De Vera [00:27:49] The Great Beyond w/ Andi Jarvis [00:54:04] Snappy News [00:59:54] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Paul Andre De Vera Andi Jarvis Kristine Schachinger Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix App The SEO Video Show Paul Andre De Vera SEO Consulting Eximo Marketing The Strategy Sessions Podcast News: Perplexity launches ad revenue sharing program for publishers Google "Hidden Gem Stores" Search Feature Google Search Ranking Volatility Bursting At The Seams

The Simple and Smart SEO Show
How To Build Trust With Search Engines With Erin Sparks

The Simple and Smart SEO Show

Play Episode Listen Later Jul 31, 2024 41:15


I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations.Key Topics:The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of staying current in the fast-paced digital landscape.Google's Knowledge Graph: Learn how to leverage Google's Knowledge Graph to enhance your online visibility. Erin discusses how businesses can curate detailed information about their services and products to establish authority and trust with Google.Effective Content Strategy: Erin delves into the importance of content clustering and internal linking. He provides practical tips on organizing your content to improve user experience and increase your website's relevance in Google's eyes.Maximizing Multimedia in SEO: Understand the role of podcasts, videos, and structured data in boosting your SEO. Erin highlights the benefits of hosting content on your website and using structured data to make your content more discoverable.Practical SEO Tools and Techniques: Erin introduces tools like AlsoAsked.com for discovering user queries and content gaps. He also explains the use of structured data and schema to communicate effectively with search engines, enhancing your site's visibility.What you can do:Targeting Non-Branded Keywords: Learn why focusing on non-branded keywords can attract a broader audience and enhance your site's discoverability.Optimizing Internal Links: Find out how to use internal linking to guide users and improve your site's navigability, helping Google understand your content structure.Implementing Structured Data: Erin breaks down the process of using structured data to provide search engines with a clear understanding of your site's content, leading to better rankings.Featured Highlights:ErinSend me a text!The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

The Authority Hacker Podcast
#342 - Best Side Hustle of 2024 (Only 4 Hours A Week)

The Authority Hacker Podcast

Play Episode Listen Later Jul 29, 2024 65:15


It's no secret that the industry has been struggling for nearly a year now following the HCU. And it's been particularly difficult for beginners to get started, as established sites have been dominating search results. So the question everyone's asking is what future-proof tactics should beginners actually be doing in 2024? (That isn't spammy or potentially illegal.) In this episode, we chat to Jared Bauman, co-host of the Niche Pursuits podcast, about the game-changing way he made an impressive $40k in only a few months, without driving traffic, showing his face, or spending a dime: the Amazon Influencer Program. ____________________________________________Host: Gael BretonGuest: Jared BaumanFull show notes:https://www.authorityhacker.com/podcasts/342-best-side-hustle-2024/____________________________________________A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.https://search-intelligence.co.uk/____________________________________________Looking for 100s of more episodes like these?Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHackerOr visit our podcast page: https://www.authorityhacker.com/podcast/_____________________________________________Love this episode? Here's an easy way to leave a review - they really help us a lot:Leave us a review on Amazon: https://www.amazon.com/review/create-review/Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d____________________________________________► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/► Subscribe: bit.ly/2QB51kf to learn more secret authority site tips.► Facebook: https://www.facebook.com/authorityhacker/► Instagram: https://www.instagram.com/authorityhacker► Twitter: https://www.twitter.com/authorityhacker/► LinkedIn: https://www.linkedin.com/company/authorityhacker/____________________________________________Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you'd pay locally.Did we mention that it's 100%-risk free?Book a call with Marketing Pros for any of your recruitment needs today:https://ahkr.to/contact-marketing-pros____________________________________________

The School for Humanity
The NTM Growth Marketing Podcast #95 "A Deep Dive into SEO Strategies with Tim Prestianni”

The School for Humanity

Play Episode Listen Later Jul 1, 2024 22:25


“The answers to all your questions are right there. Search for what you're looking for, and the engine will show you what needs to be there.” -Tim Prestianni   Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. With a rich background in both agency and in-house settings, Timothy has extensive experience across various industries. He is also a recognized public speaker, sharing his expertise and insights at industry events and conferences. In this interview, Tim and Andrew delve into the evolution of SEO, strategies, and future trends in digital marketing.   Website: https://www.nu.edu/ LinkedIn: https://www.linkedin.com/in/timothyprestianni/

The NTM Growth Marketing Podcast
The NTM Growth Marketing Podcast #95 "A Deep Dive into SEO Strategies with Tim Prestianni”

The NTM Growth Marketing Podcast

Play Episode Listen Later Jul 1, 2024 22:25


“The answers to all your questions are right there. Search for what you're looking for, and the engine will show you what needs to be there.” -Tim Prestianni   Tim Prestianni is the Senior Manager of SEO at National University, where he specializes in driving targeted organic traffic, leads, and conversions through innovative SEO and SEM strategies. With a rich background in both agency and in-house settings, Timothy has extensive experience across various industries. He is also a recognized public speaker, sharing his expertise and insights at industry events and conferences. In this interview, Tim and Andrew delve into the evolution of SEO, strategies, and future trends in digital marketing.   Website: https://www.nu.edu/ LinkedIn: https://www.linkedin.com/in/timothyprestianni/

Edge of the Web - An SEO Podcast for Today's Digital Marketer
692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Jun 19, 2024 46:31


This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and hosts and produces the Search with Candour podcast. Marks is the Co-Owner of Candour and has over 20 years of industry expertise in SEO and PPC under his belt. He is also a regular member of Search with Candour. Discover what it means to be a podcaster in 2024 as we follow the evolution of the Search with Candour podcast from its origin until now. Mark & Jack discuss the fundamental stepping stones they climbed to get Search with Candour to its current status. Understand how to form a proper cadence and why tailoring content to different platforms will increase visibility and overall web optimization. Learn the ins and outs of podcasting and how this unique form of content can amplify your digital brand this week on the EDGE of the Web SEO Podcast!  Key Segments: [00:03:23] Introducing Mark Williams-Cook & Jack Chambers-Ward [00:13:09] EDGE of the Web Title Sponsor: Site Strategics [00:15:19] The Origin Of Search with Candour [00:19:30] What Pivots Were Made Along The Way In The Production Of Search With Candour?  [00:22:20] How Has Podcasting Impacted Search Engine Optimization of Candour?  [00:29:49] EDGE of The Web Sponsor: Wix  [00:31:32] What Has Been Surprising Along The Podcast Journey? [00:33:10] What Benefits Come From The Podcast?  [00:39:24] Podcasts: Recommended By Podcasters Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest Twitter: https://x.com/jlwchambers LinkedIn: https://uk.linkedin.com/in/jlwchambers  Twitter: https://x.com/thetafferboy LinkedIn: https://uk.linkedin.com/in/markseo  Resources Candour Search with Candour podcast 

Local SEO Tactics and Digital Marketing Strategies
Setting Up Your 2024 SEO Goals - 223

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later May 24, 2024 36:08


Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year.  Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

Local SEO Tactics and Digital Marketing Strategies
Will Hiding My Address on GBP While Showing On Citations Hurt My SEO? - 222

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later May 10, 2024 19:30


Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP. Key Takeaways: Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address. https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/ Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

SEO Podcast by #SEOSLY

This episode of the SEO Podcast by #SEOSLY features Martina Zrzavá Libřická, a fellow SEO consultant with a wealth of experience in the industry. Our conversation was filled with valuable insights and honest reflections on our journeys as SEO consultants. In this candid conversation, we discuss: Navigating the unique SEO landscape in different countries Overcoming the challenges of staying up-to-date in an ever-changing industry Effective communication strategies with developers for successful projects Pricing strategies and client management techniques Common mistakes to avoid as an SEO consultant Tips for aspiring freelancers to succeed in the competitive SEO market Whether you're just starting your SEO consulting journey or looking to take your business to the next level, this video is packed with actionable insights and real-life examples that will help you on your path to success. Watch now and discover the secrets to thriving as an SEO consultant! https://youtu.be/ICANvOgsrhs Don't forget to like, comment, and share this post with your fellow SEO enthusiasts and aspiring consultants. Let's start a conversation and help each other grow in this exciting industry!

Local SEO Tactics and Digital Marketing Strategies
Why On Page SEO Matters Most in 2024 with Terry Samuels - Happy Hour SEO - 221

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Mar 22, 2024 84:22


Exclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now! What You'll Learn Why you should personalize your AI-generated content for better engagement in 2024 How to craft compelling titles, descriptions, and headers that resonate with both users and search engines. What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/ Resources: Free SEO Audit Ask us a Question 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You 98 Answering Your Website Schema Questions 136 Answering Your Questions About Schema 168 - Terry Samuels Answers Your Local Business Schema Questions Linkwhisper Zimmwriter Search Atlas seospringtraining.com salterrasite.com SpyFu

Local SEO Tactics and Digital Marketing Strategies
Do Business Hours Impact Ranking For Google Business Profile? - 220

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Mar 15, 2024 19:39


Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You'll Learn How adjusting business hours can affect visibility and searchability on Google. Why accurate business hours are crucial for Google's algorithm in ranking businesses. What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/ Watch on YouTube: https://youtu.be/BTPgAed0mRs Show Notes: Free SEO Audit Ask us a Question SEJ - Google Confirms ‘Openness' As Local Search Ranking Factor Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024 Do I Need SEO On Both My Website and My GMB? – 110

Local SEO Tactics and Digital Marketing Strategies
Choosing The Right Keywords For Low Volume Searches - 219

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Feb 16, 2024 22:41


Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape. What You'll Learn How to uncover optimal keywords for your website, even in niche markets with low volume Why choosing certain keywords that align with your business offerings can increase conversion rates Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Related Epsiodes: Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools Episode 68: How to Do Keyword Research for SEO Content Writing Episode 121: Should I Focus on High Volume Keywords for My SEO Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

The Simple and Smart SEO Show
Podcast SEO: Tips for 2024 (Trendcast Audio Summit Replay!)

The Simple and Smart SEO Show

Play Episode Listen Later Feb 11, 2024 10:21 Transcription Available


Simple and Smart SEO for Podcasters in 2024In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve their SEO. Crystal wraps up by mentioning the resources she offers, including an SEO squad for continuous learning.00:00 Introduction and Overview of SEO00:56 Changes in SEO in 202402:23 How Podcasters Can Leverage SEO05:19 Personal Experience with SEO for Podcasting06:41 Common Mistakes Podcasters Make with SEO07:31 Checklist for Improving Podcast SEO08:45 Resources for Learning More About SEO09:23 Conclusion and Contact InformationIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Local SEO Tactics and Digital Marketing Strategies
How does engaging with Google Q&A help your SEO? - 218

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Feb 9, 2024 22:52


Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts. What You'll Learn Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable How businesses can optimize their GBP by providing accurate and detailed answers to common questions What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources:  https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/ FREE SEO AUDIT Ask us a question Watch on Youtube  Episode 33

Local SEO Tactics and Digital Marketing Strategies
Does Googling My Own Business Affect My Website Rankings? - 217

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Jan 19, 2024 22:03


Unveiling the Truth: Googling Your Business and Its Impact on SEO Rankings Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO. What You'll Learn Understand the truth behind Googling your own business and its potential impact on SEO rankings. Explore the factors that influence personalized search results and learn how they differ from broader SEO considerations. Discover actionable insights on monitoring SEO performance using tools and gain clarity on when and how often to check your rankings. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-website-rankings/ Free SEO Audit Ask us a Question Google support document BrightLocal SERP checker 

Local SEO Tactics and Digital Marketing Strategies

Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 Tips For Ranking Your Google Business Profile with Victor Perez – 207 Get Efficient With Your Content To Maximize Your SEO Benefits – 182 Is Having Clusters Of Reviews A Red Flag For Google? – 187 Website Content Pruning For Improved SEO – 205 A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/ SEO Boost: https://www.localseotactics.com/boost/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Local SEO Tactics and Digital Marketing Strategies
Branding Beyond the Logo - Create A Brand That Converts - 214

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Dec 22, 2023 38:34 Very Popular


How a Consistent Brand Guideline Transforms Your Digital Presence Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding. What You'll Learn Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Local SEO Tactics and Digital Marketing Strategies
Unlocking Your Hidden Google Business Profile Website - 212

Local SEO Tactics and Digital Marketing Strategies

Play Episode Listen Later Nov 24, 2023 16:44


How to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business! What You'll Learn Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 74 https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/   Episode 207 https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/