Podcast appearances and mentions of lisa raehsler

Lisa Raehsler is a powerhouse when it comes to ads. As the founder of Big Click Co. and an award-winning paid media strategist, Lisa brings over 20 years of experience in PPC and social ads and if you're looking to start out with ads this will be a game changer of a podcast episode. It's the cost of living crisis and there is a certain strategy you should be following to make the most out of your ads budget. ✅ Sharpen your messaging around real value ✅ Shift budgets to what's working right now ✅ Use AI-powered bidding and smart targeting Connect with Lisa here: https://www.linkedin.com/in/lisarockssem/ https://x.com/lisarocksSEM

Lisa Raehsler is a PPC strategist and digital marketing thought leader with over 20 years of experience. Lisa is the founder of Big Click Co., where she's helped hundreds of companies achieve their brand and growth goals through cutting-edge ad strategies, including paid search, social, and audience targeting. Named a Top 25 Most Influential PPC Expert and a Microsoft MVP award winner, Lisa has also been a go-to columnist for industry publications like Search Engine Journal and a sought-after speaker at conferences worldwide.Connect with Lisa Raehslerhttps://www.linkedin.com/in/lisarockssem/https://thepaidmediamix.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Join Lisa Raehsler, a top Google Ads and AI-driven marketing expert, as she reveals how to future-proof your advertising campaigns in the age of AI. Learn how to harness AI to optimize your Google Ads, overcome common challenges, and stay ahead of industry trends. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to transform your digital advertising strategy! ========================================

Hi everyone! Welcome to the Unmiss Podcast! Today's guest is Lisa Raehsler, a digital advertising strategist specializing in making Google Ads and Microsoft Ads campaigns AI-ready. Lisa has been at the forefront of leveraging automation tools to drive exceptional results, helping businesses navigate the ever-changing landscape of PPC advertising. Before we dive in, here's something…

Join Jamil Zabaneh as he interviews Lisa Raehsler, a digital marketing expert with over 14 years of experience. Discover the evolution and future of paid media, the role of AI in campaign optimization, and top strategies for video advertising. Lisa shares her thoughts on B2B keyword research, avoiding common mistakes in paid search, and leveraging new technologies. Subscribe now on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio.

Video consumption is growing.  Most customers prefer to watch video content before buying products.  How to customize suitable marketing campaigns on YouTube? Lisa Raehsler shares a lot of valuable insights and replies to the following questions: How to create a buying persona? How much to pay for YouTube ads? How to consider a buying journey?…

When most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don’t dismiss the power of Microsoft’s Bing. What many don’t realize is that Microsoft actually gets much farther reach than they think, thanks to Microsoft powering a plethora of other search engines as well (AOL, Yahoo, DuckDuckGo, etc). Microsoft ads and strategy expert at Big Click Co., Lisa Raehsler, is here to remind us not to forget the power of Microsoft search, with over 13 billion global searches, including being a leader in the voice search realm. This episode is all about what you’re missing out on by not utilizing Microsoft ads.

COVID-19 has driven consumers online and boosted eCommerce growth. With more people searching online, brands have the opportunity to connect with consumers looking for their products and services this holiday retail season. Today we talk about the Holiday 2020 Insights guide from Microsoft, Google, and more with Lisa Raehsler, Founder of Big Click Co.

COVID-19 has driven consumers online and boosted eCommerce growth. With more people searching online, brands have the opportunity to connect with consumers looking for their products and services this holiday retail season. Today we talk about the Holiday 2020 Insights guide from Microsoft, Google, and more with Lisa Raehsler, Founder of Big Click Co.

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. Lisa shares her expertise as a columnist for several industry publications. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.

Everyone knows having the right call-to-action is pivotal to the success of PPC campaigns, but what advertisers may not realize is that CTA strategy is quickly evolving. This week on the 3Q Digital Download podcast, host Joe Kerschbaum is joined by Lisa Raehsler, Owner of Big Click Co, speaker, and columnist, to discuss her recent article, “5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know”. They’ll walk through what today’s updated landscape looks like and cover: Why having the right CTA still so important How CTA comes into play when creating ads as focus shifts from keyword to audience-based strategies Testing plans to ensure you have the right CTA Tracking success down funnel CTA placement & site-link strategy Overly common pitfalls when writing ads and how to avoid them And much more! Check out Lisa's article mentioned in this episode at the Search Engine Journal. Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com

On today's episode of the Internet Marketing Podcast, Andy is joined by Lisa Raehsler, founder of BigClickCo to talk about recent paid search updates and how you can master PPC on a small budget. On the show you'll learn: How Google has changed from AdWords to Google AdsWhat Pinterest's Promoted Pins are and why you should be utilising it in your paid search campaigns The challenges when undertaking PPC with a small budgetHow to manage your daily budgetHow to determine how many campaigns you can affordHow to prioritise and set your GoalsLisa's tips for how to narrow and reduce the scope of your paid search campaign through Geo-targeting, match types and moreWhy you might want to consider click to call ads Plus, as usual Lisa shares her top tip/key takeaway for the audience. If you'd like to connect with Lisa, you can find her on Twitter here and on LinkedIn here. You can also find her post, 15 Tips on How to Rock a Small PPC Budget here.  See acast.com/privacy for privacy and opt-out information.

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program. 

Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Blig Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations.

Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Blig Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations.

Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Blig Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations.

Machine Learning, PPC The Advent of Free Google Attribution as David Szetela welcomes back Lisa Raehsler from Blig Click Co. Plus, Lisa and David discuss how Google is set to launch free Google Attribution, hoping to kick last-click attribution to the curb. Multichannel attribution data feeds are back into Google AdWords and DoubleClick Search to inform bidding optimizations.

Lisa Raehsler is my guest on this episode of Site Unseen. Lisa and I shoot the breeze about how she came to be regarded as one of the leading PPC experts in the country and why she founded Big Click Co. Join us for an entertaining discussion about the ever-changing, always-challenging and sometimes maddening world […] The post E6: Lisa Raehsler: Founder of Big Click Co. and PPC Expert appeared first on Splat, Inc..

Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward. Join Chris and Matt as they talk about 5 Bad Habits to Break for PPC Ad Management.Source: https://www.searchenginejournal.com/ppc-ad-management-bad-habits/231981/Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/2MjR2jr

Join Matt and Chris for a great discussion on "PPC Ad Management: 5 Bad Habits to Break" by Lisa Raehsler at Search Engine Journal. Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

Join Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela.Source: https://www.searchenginejournal.com/ppc-secrets/224339/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/37Jij6s

Join Chris and Matt for a great Thanksgiving discussion on "6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know" by Lisa Raehsler at Search Engine Journal. This article features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela. Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018  as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018  as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018  as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

Amazon PPC Advertising, Voice Search, Mobile and Buying Trends in 2018  as David Szetela moderates part 2 of a roundtable panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

PPC Roundtable on Opportunities for Client Success, 2017 Holiday Forecast and New PPC Technologies for 2018 as David Szetela moderates a panel of PPC professionals that include:Lisa Raehsler from Big Click CoSenior Manager of Global Engagement at Microsoft Purna Virji Senior Director, e-Commerce Growth Services at CommerceHub Elizabeth Marsten. 

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients' search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients' search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.

Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.

Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.

Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.

Just what the heck is Google Display Network (GDN), and how can you make it work for your business? With so many ad platforms out there, what makes this one special and how can your business best benefit from using it? GDN allows businesses to advertise images and videos on websites of their choice, so you have the ability to get pretty niche here if you choose to. Plus, think of all ways that can help your online branding! You have the ability to find and reach customers that otherwise might have been missed through other advertising platforms. Lisa Raehsler is about as “expert” as you can get on the topics of PPC, display, retargeting, and social media ad campaigns. Her strategy and program development for countless businesses over the last 17 years has shown quick, proven results.   www.agentsofchangecon.com/153

David welcomes back Lisa Raehsler,founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of.

David welcomes back Lisa Raehsler,founder and principal strategist at Big Click Co., an online advertising company, to discuss a new Click Z article where she notes how there have been several interesting new PPC features and targeting releases during this second half of 2014 that you should be aware of.

Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.

Opportunities with Google Adwords and Bing Product Listing Ads as David speaks with Lisa Raehsler from Big Click Co. We get an understanding of PLAs, transitioning old to new campaign tips, how to get started, how to set up and resources.

Mobile Advertising Best Practices, including mobile PPC and what are some of the advantages to using BingAds as we hear from the founder and principal strategist at Big Click Co. Lisa Raehsler.

Learn About Facebook Landing Pages with SEM / PPC Strategy Consultant Lisa Raehsler. If you are not sure what to do with your Facebook landing pages and goals, then tune in.