Podcast appearances and mentions of kirk williams

The first place you should spend your ad dollars as a DTC brand is Meta. The second is Google. Most people would agree with this comment, but they also see the same problem I do: it's incredibly easy to waste money on Google Ads because of the black box that is Performance Max and the 500 other ways Branded Search clicks inflate ROAS and hide bad dollars. I know enough about this to have helped some clients stop wasting money in these ways. But I haven't known enough to help clients actually MAKE money there. Which is where Kirk Williams comes in. Kirk has been running Google Ads for well over a decade and is now the CEO of ZATO Marketing, a Google Ads agency that does great work. Tune in for an episode where he explains Google's ad-related legal battles, the best strategies for DTC, and how to make Performance Max EPISODE HIGHLIGHTS [00:05:46] Google's antitrust case. [00:08:21] Google manipulating search auctions. [00:09:22] Auction reserve pricing and trust. [00:13:38] Concerns about Google's PMAX. [00:18:03] Advantage Plus shopping campaigns. [00:19:34] Marketing differences between Google and Meta [00:21:39] Complexity of PMAX campaign types. [00:27:18] New customer campaign success. [00:29:33] Efficiency in supply chain. [00:33:01] Google's advertising challenges. [00:36:52] The challenge of competing on Google. [00:45:41] Advertising budget and ROI. [00:46:19] Search advertising strategies. [00:52:06] Agency brand relations. EPISODE SPONSOR Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠ and use the code AJF20 to get 20% off your first 3 months. FOLLOW UP WITH KIRK Follow Kirk on X: ⁠@PPCKirk Work With ZATO Marketing: https://zatomarketing.com/ FOLLOW UP WITH ANDREW Follow Andrew on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

In Turn 1 the guys chat about the passing of two racing legends, Matty D with a new contract, a new sport mod touring series, MB 360 points fund, and more. In Turn 2 the guys sit down with Kirk Williams from the Williams Brothers Racing to talk about their 2023 season

Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").Follow Kirk here:- Follow Kirk on LinkedIn- Follow Kirk on X- Read his blog at ZATO Marketing- Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"Subscribe to The PPC EdgeGet advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blogSubscribe to The PPC Mastery Podcast

In episode 23, we spoke with Kirk Williams about his journeys traveling the Americas in his wheelchair accessible camper vans. At the time of the first interview, Kirk was about to head down to Baja, California for some rugged exploration. When he eventually returned stateside, Kirk and I caught up and he shared some stories from an epic adventure! Guest info:@impact.overlandkirk@impactoverland.com Contact us: Instagram: @unexpectedjourneypodcastEmail: tim@unexpectedjourneypod.com Hosted and produced by Tim BrownAudio engineer and sound design by Jesse LaFountaineEditing by Riss BickfordCover art and logo design by Anne Holt

Kirk Williams is a world traveler. He has driven vans all through the Americas, from Alaska to Chile and Argentina. He's quadriplegic from a mountain biking accident and has become an expert in building out adaptive off-road ready vans. Kirk is also taking his adventuring to another level by joining forces with the Walkabout Foundation to distribute wheelchairs to people with disabilities in South America and Africa who would otherwise not have access life-changing durable medical equipment. And of course, he has a loyal adventure partner service dog!

Welcome to Episode 8. of  Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google.  In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads, the ways in which PMax is like paid social and the discussion about whether or not CPCs matter anymore. 

On today's episode of Grazing, Clint visits with Kirk Williams, former coach for Greenbrier and Springfield high schools. As an offensive coordinator, he won a state championship for Springfield in 1993 and led Greenbrier to their only state championship appearance in 2004 as head coach.

Kirk Williams, Founder and CEO of ZATO Marketing, a PPC micro agency, discusses the benefits of dedicating yourself to learning, sharing your knowledge and wisdom, and more of his background. We talk about how seminary school helped him become the marketer he is today, along with his Father-In-Law, and how he defines a mentor. He mentions the processes he's implementing to mentor his team today, and we discuss Performance Max and the future of Google Shopping. Episode Highlights[4:00] Kirk discusses his educational background in seminary school (Southern Baptist Theological Seminary) and learning to take in a multitude of different interpretations and backgrounds of ideas.[10:19] When it came to finding and building his team at ZATO, Kirk highlighted the importance of finding people who have curiosity and passion, and doing a cost-benefit analysis of how they commit to projects and learning. [14:25] What is a mentor? At a real, base level, Kirk defines a mentor as someone who has the willingness and knowledge to offer help to someone in an ongoing manner. He also stressed the importance of consent from your mentor, as well as respect for the knowledge and guidance shared. [31:15] Kirk discussed how he is still trying to figure out the details of how he is mentoring and fostering an environment of mentorship within the ZATO world now. [34:30] Performance Max is Google Ads' new goal-based campaign type that uses Google's automation to target more converting customers and focuses on sales conversions. Kirk highlights how little is known across the digital marketing and PPC communities about how PMax truly works and the specifics of how it targets customers. He also dives into how PMax should be viewed and used within the marketing funnel.Episode LinksState of Search - Dallas ConferenceMinnesota SearchUtah DMC Who? By Geoff Smart and Randy StreetKirk's New YouTube Channel: Merchant Center MasteryPPC Pondering PodcastZATO MarketingFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as well as the role of data collection and privacy in the ecommerce operating environment. This episode gives an interesting counter or companion perspective to the recent episode with Ginny Marvin -Google Ads liaison. Feel free to have a look at the article Kirk refers to or listen to Kirk host Mike in the podcast episode.What is healthy ecommerce growth? - 08:34Google Ads and how to optimise campaign performance - 19:12Performance Max-Google's automation concept - 28:02 Compliant data collection and privacy moving forward - 42:34 

PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information.  From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for a PPC discussion on ecommerce and beyond. The show provides you with some invaluable insights into PPC, regardless of whether you are just starting or looking for new ideas.   I think we're looking at another unprecedented season. I say that somewhat sarcastically because, you know, okay, we had the covid, we had like the covid rebound, we had, you know, just everything that's been upset in the last few years.  Now, all of a sudden, we are increasingly looking at a potential consumer buying hesitancy period. As a result, we could be in for some consumer credit card debt that has been highest since the 90s or early 2000s.  So we're walking into the holiday season where people are already very much in credit card debt and, I think, probably with inflation and stuff. –Kirk Williams, 15:07 It's a great time to test your feed right now. The best way to optimize it would be to identify the terms people search for and land on products. Now might be a good time to update your product types if you've been putting off updating them for a while, especially if you have to migrate things. –Kirk Williams, 27:34 I don't think Apple played fair with how they started the conversation with that prompt since they weren't communicating accurately how the digital ecosystem works and the benefit of personalized ads. –Kirk Williams, 34:20 [00:00] - Introduction to Kirk [03:58] - How important is video in PPC? [07:09] - What Kirk focuses on with Zeto. [10:06] - Benefits of working with a micro agency. [14:06] - Holiday season PPC in ecommerce: exciting things to watch. [19:34] - What should your goal be this holiday season? Sell now or go for LTV? [27:05] - What can you do now to boost shopping and local integration? [30:48] - How privacy changes are affecting ad strategies. [44:52] - How will you target ads if cookies go away? [46:27] - What is the privacy sandbox? [53:02] - Kirk's recommendations for platforms other than Google to prepare for the holidays. Resources mentioned: https://zatomarketing.com/ https://zatomarketing.com/ppc-marketing-book https://zatomarketing.com/blog/stop-the-scale-book   As part of their strategy, brands need to figure out how to invest in video, so even those of us who normally do more like Google ads, which used to be more search and shopping, are becoming increasingly aware of the importance of video when it comes to ad placement as well. –Kirk Williams, 6:39 Privacy changes do impact ads. However, there is a difference between digital privacy and digital security. –Kirk Williams, 32:46 First of all, Google flocks sound very, very scary. It sounds especially compared to cookies, right? Whoever invented the word cookies or called these things a cookie is a genius because no one is scared of a cookie. –Loren Baker, 50:15   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Kirk Williams: Kirk is the PPC expert everyone should know. He runs ZATO, a micro-agency specializing in paid search, and has worked in this industry since 2009. In his podcast and book "Ponderings Of A PC Professional" and"Stop The Scale," Kirk will walk alongside readers on their way towards success as marketers, both online and off.  PPC Hero has recognized him for six years, and he's been featured on podcasts and webinars across multiple industries to talk about his experience as an entrepreneur. Speaking about paid search advertising at conferences worldwide is one of his favorite ways to share his knowledge. Connect with Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk/ Follow him on Twitter: https://twitter.com/PPCKirk Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there. I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and, several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat the updates that were being, given the ones that I'm aware. Of so I give you here a roundup of reactions mainly from Julie Bacchini, Amalia Fowler and Kirk William. Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

In this episode we interview Kirk Williams who's explored the world in his van and wheelchair. Growing up in Ashland VA, Kirk fell in love with mountain biking with the help of someone unexpected - his friend's dad. When it came time to apply for college Kirk didn't search for the best school in the states. He searched for the school with the best outdoor community in the states, which landed him in Colorado. Enthralled with his new home he couldn't get enough of the outdoors, but one day that all changed. While riding a trail he gave way to an approaching rider, which turned into a freak accident that left him paralyzed. At some point during his rehab Kirk made the decision that his accident wasn't going to define him - or his adventures. He took on a new perspective, got the proper equipment, bought a van and decided to take on the world as he originally intended. If you've ever wondered why mind over matter always prevails then this one's for you! Tweet us and let us know what you think of this episode! @illuminecollect

Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams.  We strolled through memory lane with a video montage of all of the studios we have been in over the years. Please check out the video on YouTube.  Lastly, we just have to share Mordy's new job - throwing in as many curse bombs as he can get away with to provide Jacob's job security.  Yeah, that happened, today on the EDGE!   [00:05:27] Mordy bomb drop 1 | Jacob edit [00:05:46] Is Google Ads emailing your opted out customers? [00:09:21] Mordy bomb drop 2 | Jacob edit [00:12:41] Really, Mordy - even with Daniel Tiger? | Jacob edit [00:14:56] EDGE of the Web Title Sponsor: Site Strategics [00:15:45] Structured Data? Maybe… no problem? [00:21:10] Show Notes [00:21:57] EDGE of the Web Sponsor: Inlinks.net [00:22:50] Top SEO podcasts for 2022 (yeah, gratuitous plug)

There's a counter-intuitive saying that goes: good fences make good neighbours. Nobody does marketing today completely by themselves. Whether we are in-house or are on the vendor-side,  we always have partners in the mix, and most of us approach them in a neighbourly way. But there's one task in the relationship-forming process that makes most of us squirm - contracting They contain what's important to both sides, so instead of springing them on the other party at the last minute, their contents should be shared early on, to help everyone get a feel for what they are getting into. Our guest,  Julie Bacchini, is a professional speaker, has been in the PPC space for over a decade and has been helping businesses grow online in one way shape or form for two decades, through her own consultancy, Neptune Moon.  Julie has been named on “top influencer” lists, including PPC Hero's Top 25 list perennially, making the list again this year, 2021.  She is also the Managing Director of PPC Chat, where paid search professionals gather weekly on Twitter to talk shop. She's known for her practical, rubber-meets-the-road outlook so who better to talk to about contracts. She says contracts lay the foundation for good Vendor-Client relationships and argues that we shouldn't shy away from talking about them.  So let's go hear how to make contracts that are a win-win, with Julie Bacchini. People/Products/Concepts Mentioned in Show According to Kirk Williams "contracts define and preserve the intent of the relationship. Agreement subtopics covered: Service levels and days/times for communications responses, including timezones Upfront work such as discovery, setup of marketing creative/content/campaigns Expectations of both the vendor and the client Price structure, extra charges, frequency of invoicing and payment terms Legal protections for Intellectual property and force majeure interruptions. Termination and dispute resolution clauses For more details, please visit https://funnelreboot.com/episode-72-contracts-the-foundation-of-great-relationships-with-julie-bacchini/

This week we interview Kirk Williams, the CHRO of Donnelly Financial Solutions (DFIN), a $1B global financial compliance company based in Chicago.  In this role, Kirk is responsible for setting all Human Resource and Communications strategies for the company and leads a team of 35 professionals who support 2,500 employees in 14 countries worldwide.  Kirk has extensive experience working with executives and boards of directors.  He is known for being a transformational leader who finds pragmatic solutions to complex problems and helps companies achieve superior results. Kirk shares leadership lessons learned in his career.

In this episode we interview life and leadership coach Kirk Williams along with his wife Tammy who share their story and dive into one of the most important and underrated skills to learn in any successful marriage and that is the skill of listening! They teach the Hug n' Roll method as a great way to practice listening and communication daily with your spouse. This episode will open your eyes to how becoming a better listener will truly change your life and your marriage!

Welcome to the PPC Ponderings Podcast!In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the future of keyword bidding look like? We discuss all these questions and more in today's show.The PPC Ponderings Podcast takes an investigative journalism approach to encourage PPCers to dig more deeply into familiar topics. Using the latest releases from Google, articles, and special guest interviewees, Kirk takes a hard look at the keyword in today's episode. Episode 1 special guests: Aaron Levy, Amy Bishop, and Brad Geddes.

This is the fourth episode in our Summer Books series.  Anyone who's joined a Twitter chat or attended a conference session about it knows that discussing PPC stirs up strong opinions. The criticisms around Google, with its near-monopoly, grow louder and louder. Whether it's making their auction more competitive, their campaigns more automated, or their data reporting more opaque, it seems that everyday there's something Google does to tick off its users.  It is against this backdrop that Kirk published "Ponderings of a PPC Professional" in 2020. For the last decade, Kirk's agency, ZATO marketing, has specialized in Google Shopping Ads. His moral  compass clearly points towards what's best for the advertisers that are his clients. Kirk is not afraid to tackle these things head-on. In some areas, the book offers a philosophical slant, keeping it fresh for whatever a PPC marketer in the future might be grappling with. People/Products/Concepts Mentioned in Show Fred Vallaeys Patrick Gilbert Schrödinger's cat Mary Poppins Google Marketing Livestream 2021 Ads Liaison Ginny Marvin Kirk can be contacted on LinkedIn, Twitter and on Instagram  For complete Show Notes, please visit: https://funnelreboot.com/episode-49-ponderings-of-a-ppc-professional-by-kirk-williams-summer-books/.

On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn how to structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!

Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He's been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional.  In this week's episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success.  We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance.  Want to up your PPC game with Google Shopping? Then this is the episode for you.

It's hard to get around Google Shopping when you're in eCommerce, but do you know when to use Google Smart Shopping instead? Kirk Williams, known by his Twitter handle @PPCKirk, joins Brendan Hughes, Optily's CEO, in this episode to talk about the data black hole you get with Smart campaigns, tips on structuring your Google Shopping campaigns, and his new book "Ponderings of a PPC Professional."Kirk Williams is the Owner of ZATO Marketing, a small agency that specializes in paid search on Google and Microsoft and caters especially to eCommerce businesses. He's been named among the Top 25 Most Influential PPCers in the world by PPC Hero for the past 5 years. Brendan Hughes is the CEO here at Optily and has decades of experience creating and implementing digital marketing and eCommerce strategies. He's led teams across many high-growth consumer-facing organizations, so he's very familiar with both the challenges and opportunities digital marketers face every day. Resources:Ponderings of a PPC Professional, Kirk WilliamsSmart Shopping Campaigns with PPCKirk (Udemy)

From having a life of adventure to turning his life into a unique experience; this is Kirk Williams's story. After suffering an accident that left him quadriplegic, Kirk figured out ways to travel the world helping others in the same situation. A trip through South America made him see the reality in underdeveloped countries, where people in wheelchairs often face difficulties in their transportation or do not have the necessary medical care. In this episode, we will hear the story of Kirk, an inspiring story, that beyond touching your heart, Kirk hopes will be an inspiration for your life. ABOUT KIRK WILLIAMS Kirk Williams is an adventure photographer, adaptive sports guru, world traveler, and C6/7 quadriplegic. His quest for adventure has taken him to the far reaches of the globe behind the wheel of his custom-designed adapted campervan. With a camera in hand and a story to tell, Kirk hopes to use social media to promote both what's possible as a quadriplegic and raise awareness about global mobility. Whether it's surfing in Costa Rica, fishing in Patagonia, or ATV riding in AK, Kirk loves to try it all-all while campaigning to bring wheelchairs to people around the world who couldn't acquire one otherwise. CONNECT WITH KIRK Website | www.ImpactOverland.com Instagram | @Impact.Overland WHAT YOU WILL HEAR [2:07] Meet Kirk Williams. [4:04] Kirk talks about his accident and how he felt. [16:04] Kirk's breakdown moment. [20:10] Join the UNcivilized Nation. [20:59] The importance of a positive mindset. [27:34] The impact Kirk wants to make on the world. [37:22] The first night Kirk spent alone in his traveling van. [48:19] Kirk's next venture. [55:10] Where to find Kirk. If you look at the civilized world and think, “no thank you,” then you should subscribe to our podcast so you don't miss a single episode! Also, join the uncivilized community, and connect with me on my website, Facebook, or Instagram so you can join in on our live recordings, ask questions to guests, and more.

Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising. Kirk Williams on Twitter: @PPCKirk Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur Mike Ryan on Twitter: @mikeryanretail Mike's LinkedIn article, "Would Google's own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation: https://buff.ly/3cDt2SU  

Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast. His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs Follow him on Twitter: https://twitter.com/PPCKirk Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ --- Send in a voice message: https://anchor.fm/ctrappe/message

On this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk - widely renowned PPC Expert, Conference Speaker, and more recently - book author! We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing." Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full search term visibility back - this is definitely an episode you do not want to miss! Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children (+1 on the way), Trek bikes, Taylor guitar, books, and little sleep. As always, please tell a friend to tell a friend, like, rate, and subscribe to the podcast! Kirk's Twitter: https://twitter.com/PPCKirk ZATO Marketing: https://zatomarketing.com/ More about the book: https://zatomarketing.com/ppc-marketing-book/ Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/

Kirk Williams                                                                                                                                                                                                                                                     Owner of ZATOWebsite Address: https://zatomarketing.comEach week on "Biz Buzz", our host David Sillick talks to business experts in the community. This week he sits down with Kirk Williams from ZATO.ZATO is a Paid Search Marketing Micro-Agency specializing in eCommerce PPC on Google Ads and Microsoft Ads.To learn more check out https://zatomarketing.com.

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on. Key topics discussed during the show: Changes to Google ads search terms report Cited data privacy PPC experts reactions Percentage of data hidden Impact on SEOs

Market Proof Marketing · Introducing the 2020 PULSE Special Announcement! Do You Convert's Online Sales & Marketing PULSE is October 6th & 7th and tickets are now available! Learn more about our 8 speakers, 20+ sessions and exclusive PULSE 20 Groups! DYCPulse.com Story Time (5:23) Julie recaps her Beware of Busy article for DoYouConvert.com. Marketers – now's a good time to reassess what you're spending your time on! In local Tampa news… Andrew finds a story about a developer who baulks at the cost of a bridge it promised to build for the county. Read it here. Becca shares how an East Coast builder had its 3rd virtual launch but was nervous about the VIP count this time… what happened? Kevin is presented with a new marketing concept: buy a house, get a house free. What's the best way to communicate this? In the News (25:43) Bill Gates calls Microsoft's TikTok deal a poisoned chalice (theverge.com) From previous guest Kirk Williams…  The PPC Ascending Seesaw of Scaling Awesomeness (zatomarketing.com) A Google Search bug wreaked havoc on the search results Monday night (searchengineland.com) Are we witnessing the end of professional real estate photography? (inman.com) Question of the Week (51:21) If you could be in a PULSE 20 group with anyone, who would it be (within or outside the industry)? See all the great answers and contribute your own here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 114: Introducing the 2020 PULSE appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 114: Introducing the 2020 PULSE appeared first on Online Sales and Marketing for Home Builders - DYC.

Following a Spinal Cord Injury aged 23 Kirk Williams is a C6/7 Quadriplegic. This has not dampened his spirit. Kirk makes a living as an adventure photographer and commercial drone pilot and he lives his life exploring the world as an adaptive vanlifer. Kirk found freedom through building a custom camper van (the freedom pod) and has just returned from an 8 month trip around South America. As a world traveler, Kirk is using photography and storytelling show people what is possible with the right attitude and help provide wheelchairs to those people who can't acquire them on their own otherwise. For more, follow @Impact.Overland or visit www.ImpactOverland.com Only Human Podcast is available on Spotify, Apple Podcasts, etc and is produced by Evan Balfe @evbalfe Until next time, stay well, stay curious. Jack ️ #onlyhuman #onlyhumanpodcast

Matt and Zac are joined by Kirk Williams '97, former linebacker and team captain for the Commodores to talk about his time at Vanderbilt, that current state of the athletics department, and how the program can move forward.

Feeling a bit wanderlusty? Ruth and Grace meet some of the coolest adventurers with Spinal Cord Injury. Meet Karen Darke who is hand-cycling across every continent and Kirk Williams who designed his own van that made it possible to adventure across South America.

Kirk Williams is a photographer, van conductor, drone expert, marshmallow cooker, mental mechanic, and active quadriplegic after a routine mountain bike accident left him with a C5 burst fracture. Discovering access issues while travelling in South America he vowed to return, but this time in a custom van which has given him the ultimate freedom. In this episode we talk about the van and what modifications he's made, his road to recovery, his mental fortitude and advice, and how Covid-19 has affected his plans. Check it out! Follow Kirk's adventures at: https://impactoverland.com/ https://www.instagram.com/impact.overland/

Kirk Williams of Zato https://zatomarketing.com/ @ppckirk SearchLab Digital https://searchlabdigital.com My guest is Kirk Williams. He's the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He's regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more. He speaks all over the world including SMX, Inbound, Hero Conference, Brighton, Pubcon, and Search Marketing Summit. The timing of his appearance coincided with the Coronavirus pandemic. The day before we filmed, Google had a major announcement on Shopping Ads and I'll be asking Kirk some questions about a post he just wrote covering the topic. Also, Shopping Ads are kind of a weak point of mine. We talk about the fundamentals of running shopping ads, the role of automation, and voice search on shopping ads. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Other Video Series: Local Search Tuesdays https://www.youtube.com/watch?v=yNah6yQUH10&list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Kirk Williams from Zato Marketing. We discussed PPC ads and Pay Per Click Advertising, as well as Google Shopping Ads at an uncertain time due to Coronavirus and COVID-19. There are things that e-commerce merchants, as well as other online advertisers, should be doing. We discuss the opportunities that are available right now, especially when Amazon has stopped their ad spend in a lot of areas.

On this week's episode of the Internet Marketing Podcast, Andy is joined by Kirk Williams, owner at Zato Marketing to talk about attribution, why the marketing funnel isn't dead and why smart shopping should include more data. On the show you'll learn: The current state of advertising automation Some of the limitations with automation and attributionWhy digital advertising isn't the dot com bubbleWhy the marketing funnel isn't dead Why smart shopping is a black hole when it comes to data and reportingWhy Kirk believes smart shopping should include more data for it's users Plus, Kirk provides his top tip for the audience. If you'd like to connect with Kirk, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

 This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin's favorites from 2019.  On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually works well. Also, the Builders' Show is next week! You can check out all of Do You Convert's IBS education sessions here. In the News (4:12) Facebook will let users hide ads targeted via Custom Audience lists (Marletingland.com)> California Consumer Privacy Act – What You Need to Know (DoYouConvert.com) New law that protects CA residents against their data being collected and sold without their knowledge What it means for homebuilders Matterport Adds Measurement Mode for 3D Environments (BuilderOnline.com) Users can now accurately measure rooms, windows, doors, or furniture in a Matterport 3D digital space, and share those measurements with anyone. How this function can potentially fit into the new home sales process 360 Topic of the Week – Attribution Analysis with Kirk Williams (13:00) Kirk Williams Kirk Williams was named one of the Top 25 Most Influential PPC experts in the world by PPC Hero. He is the owner of ZATO Marketing, a paid search micro-agency specializing in eCommerce PPC on Google and Bing. Kirk has spoken at conferences all over the world, and is the author of “Digital Advertising is not the dot com bubble, improper attribution is,” which we discussed extensively on episode 77. Find a comfortable place where you can focus for the next 50 minutes, because this interview is packed with information, insight, and marketing things that make you go hmm… We dive into: What is marketing and brand building beyond tracked profit, attribution and reporting? Why conversion tracking can be dangerous What is attribution, exactly? No perfect attribution model Why paid search can't make a business grow Why privacy technology will make perfect attribution impossible When attribution does work when it comes to overall marketing strategy Why we should NOT be risk-adverse as marketers How last click attribution strangles the top of the funnel Can you use paid search to build a brand? (the difference between demand creation and demand capture) Non-Marketing Doom (doom caused by forces outside of marketing) is a result of two things: Failure in Process and Failure in Understanding More articles you'll want to read from Kirk Williams: When Good PPC Goes Bad with Kirk Williams [DMC Recap] Stop Bidding on These Brand Keywords in PPC Question of the Week (1:03:00) Last QOTW: What part of your company's business will have the biggest opportunity for improvement in 2020? Sales, marketing, product, land, etc./what will be your breakout department in 2020 to have positive impacts on results? See the answers here. New QOTW: Are you going to the Builders' Show? If so, what are you most looking forward to? Answer in the the Market Proof Marketing group on Facebook or LinkedIn. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC.

This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. The post Ep 83: Attribution Analysis with Kirk Williams appeared first on Online Sales and Marketing for Home Builders - DYC.

Kirk Williams is the Owner of Zato. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness. Story Time: (1:04) Becca is building a Thanksgiving table in one weekend and it's kind of like trying to sell inventory homes at the end of the year. Kevin lays out the roadmap to marketing success. Also, we have a special gift for the very next caller! Leave any questions or comments about this episode or any other at 404-369-2595. In the News: (8:50) This week we discuss the counterpoint article to Kevin's favorite article of 2019: Digital advertising is not the dot com bubble, improper attribution is (MarketingLand.com) – Kirk Williams from Zato Marketing says that the real problem in paid search right now is our belief that we can track everything. We don't disagree… Do we have tunnel vision when it comes to attribution? Paid search vs. branding What are we actually tracking – what does it mean and how to does it help us form our marketing strategy? Oversimplifying the customer journey – it's not linear; it's more like a bouncing ball There's no perfect attribution model – more complicated doesn't necessarily mean better In summary, marketing is complicated! Last QOTW: What's on your holiday wish list? Answer here for a chance to win a personalized gift from Kevin that you cannot buy! Footnotes: Here is the DYC funnel Kevin mentioned in the episode DYC's 2019 Holiday Gift Guide is here! If you're not on Facebook, or just prefer LinkedIn, you can now join our LinkedIn Market Proof Marketing group! Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 77: Advertising, Attribution and Branding – Trust Us, It's Complicated appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 77: Advertising, Attribution and Branding – Trust Us, It's Complicated appeared first on Online Sales and Marketing for Home Builders - DYC.

Whether you are in in-house, or at an agency, chances are you've noticed that Shopping Ads are pretty significant for any ecommerce account.  The problem is, most people don't go beyond Google's automation in feed creation and ongoing management. This session will give you crucial tips in starting a Shopping campaign from scratch, getting the feed uploaded, and basic management tips.

Whether you work for a brand, manage PPC at an agency, or are a marketing director or VP, chances are you've noticed how important Shopping Ads are for any Ecommerce account (and what's with all that Smart Shopping talk coming from Google?), yet you still don't know the ins-and-outs of your Shopping program. In this session, we'll start from the ground up as we discuss best practices for feed creation and campaign strategy to keep you up on the most important Shopping Ads changes in 2019.

Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The group talks through Google’s strategies over the years especially given the sheer influence Google has on the direction of PPC-centric businesses. They cover recent decisions by Google that seem to work against agencies and, in turn, affect the software solutions that agencies use.

Join Johnathan and Reese as they interview Kirk Williams from ZATO, Brian Roizen from Feedonomics, and Reese Garcia from KB! Do you have questions for our guests or hosts or want to see a topic featured? Email us at BoostSauce@klientboost.com! Don't have time to listen? Read the full transcript here: https://klientboost.com/boost-sauce/episode-006-google-shopping-ads/

MBJ reporter Sari Lesk talked with Kirk Williams, a managing director at Cypress Equities, the management firm for Bayshore in Glendale.  He talked about what to expect from the upcoming redevelopment of the shopping center.  Sari also interviewed Kevin Goudzwaard, the owner of Milwaukee Candle Co.  He’s planning a “candle bar” where people can have some drinks while creating their own scented candle. For more information on the stories featured in today’s episode, visit https://www.bizjournals.com/milwaukee/.

Don’t miss our special guest this week on the award-winning EDGE of the Web podcast: Kirk Williams of ZATO Marketing. He’s a leading PPC expert and will also provide commentary and analysis on all the latest #DigitalMarketing headlines during the news roundup segment of Episode 321.

Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC Experts You Should Follow in 2019. Who are we talking about? Kirk Williams of ZATO Marketing, and he’s going to join us for episode 321 of the EDGE of the Web podcast to talk about smart shopping ads and campaigns. Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!  

Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing.  He is a popular writer and speaker on search engine marketing and he’s been named one of the top 5 most influential people in pay-per-click advertising. In this expert session you will learn about Shopping Ads for both Google and Bing, including how you can use them to boost sales for products found on online stores. Watch the original video recording here: https://www.stukent.com/expert-sessions/intro-to-google-shopping-ads/

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

Kirk Williams is best known for his work in the paid search space. He's made the Top 25 influential PPC (3 years in a row) and Top 13 PPC Experts according to Search Engine Journal. From working maintenance on his college campus to owning his own marketing agency, Kirk has come a long way. Today, Kirk runs his own marketing agency called Zato Marketing, regularly writes for Search Engine Land, PPC Hero, and Bing, and is an international PPC speaker at numerous digital marketing conferences. Join Greg Finn for this special episode of Off The Clock where we break down Kirk's digital marketing journey. Listen in to learn how Kirk got started, what he has learned along the way, what he hates in digital marketing, and how he manages to run two companies while managing a family of five. Read the full show notes here: https://marketingoclock.com/off-the-clock-kirk-williams/

Want some killer tips on how to be recognized by your industry as a rising star and an influential entrepreneur? Check out how one online PPC agency owner jumped from an ordinary online PPC agency owner to rising star in the PPC world to being named one of the Top 25 Most Influential PPCers in the world by PPC Hero. Today I talked with Kirk Williams, founder of Zato Marketing. Kirk went from running his PPC agency in the basement of his mother-in-law's house to now speaking at top PPC conferences and getting a regular stream of clients.

Episode 2.10 of Marketing Scoop is a little different – this is a segment from a 5-part livestream series bringing you 120 of the world’s leading digital marketers - all be answering the same question - “what’s your number 1, actionable digital marketing tip for 2019.” This particular section features Andrea Vahl, Amy Bishop, Leah Buckingham-Warner, Kristian Haanes, Chad Pollitt, Teresa Heath-Wareing, Stephan Spencer, Kirk Williams, Michael Fleischner, Lexi Mills, Marcus Sheridan and Kevin Gibbons. Here’s a summary of what was covered... 1:47 “Focus any Facebook Ads you have around conversions – test using 4:5 frame dimensions for video.” Andrea Vahl from andreavahl.com 4:04 “Start with a customer-centric approach to the purchase journey.” Amy Bishop from cultivativemarketing.com 7:40 “Get involved in influencer marketing.” Leah Buckingham-Warner from butterflymarketingconsultancy.co.uk 11:07 “Begin your planning for 2019 now – planning is everything!” Kristian Haanes from webinara.com 14:48 “Be prepared for the USA version of GDPR! And put much more budget into the content that you produce.” Chad Pollitt from inpwrd.com 18:43 “Think about how you can connect to your audience through authenticity.” Teresa Heath-Wareing from teresaheathwareing.com  21:34 “Steal featured snippets from your competitors!” Stephan Spencer from stephanspencer.com 25:02 “Take a hard look at investigating Amazon advertising.” Kirk Williams from zatomarketing.com 27:50 “Stay abreast of the latest developments in marketing technology.” Michael Fleischner from bigfinsolutions.com 30:24 “You need to really care about the thing that you’re creating.” Lexi Mills from leximills.net 32:30 “Record an authentic video addressing the top 7 concerns that your customers have.” Marcus Sheridan from marcussheridan.com 37:20 “Push for more crazy ideas! And think strategy, not campaigns.” Kevin Gibbons from resignal.com I hope that you enjoyed this great selection of thoughts and tips from today’s livestream! Check out the rest of the recordings from this mini-series at http://www.digitalmarketingin2019.com

Our guest today will be the first to tell you that you don’t need to use a super expensive sales funnel to attract clients to your business. Consistent action will win clients every time. Kirk Williams, owner of Zato Marketing, is a paid search marketer who started his career on Twitter. But his online presence on Twitter and through online forums helped him generate leads and a client pool he actually likes to work with. On this episode, Kirk is breaking down his client acquisition strategy. His approach might surprise you. He wasn’t always at the top of his game. He shares what it was like to learn how to run a business from scratch, and the mistakes he made will change the way you look at running a business. At best, it might even inspire you to change the way you approach social media marketing. https://freelancetransformation.com/episode173

Joining David Bain on this show are paid search expert Kirk Williams and Head of SEO Matt Ridout. Topics discussed include: Google shrinks meta description snippets AdWords is going to advise that HTTP is less secure Google are looking for unanswered questions Parallel tracking will be required for all AdWords accounts   Find out more about the podcast here: https://www.semrush.com/podcast/

Try to get maximum attention online without paying for it. It's tough to do - and getting more difficult every day. I am very excited to share a conversation I had with international speaker, Kirk Williams, of ZATO about pay per click marketing - both on Google and Social Media.  Kirk is the owner of ZATO, his Search & Social Marketing agency, and has been working in Paid Search since 2010. In 2017, he was named the #4 Most Influential PPCer by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.

David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. 

David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. 

David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. 

David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. 

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It’s a huge environment to talk about and we going to be talking to […] The post appeared first on .

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

This week we spoke to Small Business PPC wizard Kirk Williams. He's a prolific speaker and columnist on the PPC circuit and his fans, the #PPCchat crowd, showed up in force to have some fun with him during the live recording. Enjoy the episode! Links we covered: http://blog.adstage.io/2016/02/23/this-week-in-ad-tech-week-of-02-23-2016/ http://www.ppchero.com/the-beginners-guide-to-a-full-ppc-account-setup-for-smb-ecommerce-clients/ http://www.wordstream.com/blog/ws/2016/01/20/b-to-b-marketing-offers http://www.beyondthepaid.com/lets-not-kill-b2b-whitepapers/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

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