Podcasts about ppc advertising

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Send us a textThis episode of the Digital Marketing Mentor features Ameet Khabra, founder of Hopskip Media, who shares her unconventional journey from studying business administration to an unexpected stint in audio engineering, leading her to become a prominent figure in the PPC space. The conversation explores the importance of mentorship through nurturing community and personal passions, as well as dissects the role of AI and the value of asking the right questions. In this uplifting episode, Ameet's story serves as an inspiration for aspiring digital marketers, showcasing the power of curiosity, community, and confidence in navigating the complexities of the industry.Episode Highlights:Ameet shares her transition from business administration to marketing at Kwantlen Polytechnic University, where her exposure to email marketing and Google Ads sparked her interest in the field and her belief in the importance of curiosity and asking questions to unlock professional opportunities. She describes mentorship as a guiding relationship that fosters critical thinking and transparency, recounting experiences with mentors like Julie Friedman, Brian Smith, and Idras Fashan, to showcase how they've helped to broaden her perspective.  Ameet advocates for authenticity both in her personal relationships and her online presence, noting how her experience sharing personal stories and challenges has helped to position her as a reliable and relatable mentor and leader. Ameet and some of her latest research comparing human versus AI-generated copy reveals the significance of emotional context in effective marketing, advising caution regarding the implications of using AI in the advertising space. She encourages listeners to get involved in supportive online communities, crediting her early involvement in the Google Partner community for her proactive learning and networking opportunities. Episode Links: Follow Ameet on Social Media: Instagram: @adwordsgirlLinkedInFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

How do you boost your business with AI?In this episode, we chat with Sebastian from Rilla about how AI is shaking up the home improvement industry. Rilla's virtual ride-along software helps sales and service teams get better by recording and analyzing conversations using AI. Sebastian shares tips on how to best use Rilla in your business, including success stories and practical advice for getting quick returns. Find out why now is an exciting time to be in the trades with AI changing everything from customer chats to managing projects. Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Join John and Jack as they break down the do's and don'ts of strategic pricing and why gross profit matters more than gross margin. They'll also chat about handling discounts, boosting inside sales, and training your team to hit those numbers. Plus, hear about their crazy year-over-year growth and their open book management style. Tune in for some real talk on making your service business thrive!Wilson Companies just wrapped up the year in the low $20M range, and they couldn't be more pumped. Most of the industry didn't see the same level of success this year, so it's an incredible achievement.When you think about who helped make it happen, Service Scalers is right at the top of the list. Wilson has been working with them for a couple of years now, and they've delivered best-in-class SEO, PPC, and dominated LSA and GMB marketing for the company. Service Scalers has been a critical partner in driving Wilson's impressive 46% year-over-year growth.Looking ahead to next year, Wilson is aiming for the low $30M range. Service Scalers will remain one of their most strategic partners, helping them stay ahead of AI trends, keeping their SEO sharp, and ensuring they stay at the top—exactly where they want to be.Huge thanks to Sam and his team at Service Scalers. If you're looking to level up, check out ServiceScalers.com. They're absolute killers in their space, and Wilson is grateful for the partnership.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this live Q&A session, we dive into some of the most pressing topics for home service business owners. From crafting competitive compensation packages and building impactful training programs to exploring how AI can transform call center operations.We also discuss strategies for managing seasoned teams, creating scalable HVAC business models, and attracting top talent with strong benefits. Plus, we touch on simplifying processes to pave the way for smoother growth.For more in-depth discussions, tune in to our exclusive FB group and don't miss out on future live sessions.HUGE SHOUT OUT:In a year where many in the industry faced challenges, we're thrilled to have hit the low 20s, outperforming expectations and driving serious growth. A huge part of that success is thanks to Service Scalers.For the past couple of years, Sam Preston and his team have been invaluable partners, helping us achieve:✅ Best-in-class SEO✅ Top-tier PPC campaigns✅ Dominance in LSA and GMB marketingBecause of their support, we're celebrating 46% year-over-year growth—a milestone we're incredibly proud of. As we set our sights on the low 30s for next year, we know Service Scalers will continue to be a strategic partner, keeping us ahead of AI trends, optimizing our SEO, and helping us stay at the top where we belong.If you're in the trades and ready to level up your marketing, do yourself a favor and check out ServiceScalers.com. Sam and his team are nothing short of killers.Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Kusha is an Inc 500 entrepreneur with a remarkable history of launching and exiting several 7- and 8-figure e-commerce businesses. With over a decade of experience in scaling brands on Amazon, Kusha has mastered the art of driving sales through advanced marketing strategies, data analysis, and impactful branding. His recent venture, Kazam, a revolutionary AI-Based SaaS tool, is transforming the way Amazon advertising campaigns are optimized, offering users significant profitability and organic ranking improvements.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of product differentiation in e-commerceStrategies for effective product development and innovationInsights on launching and exiting seven and eight-figure e-commerce businessesThe role of PPC (pay-per-click) advertising in driving sales and visibilityUtilizing AI tools to enhance e-commerce operations and marketingSourcing strategies and the significance of building relationships with manufacturersThe impact of consumer trust in product sourcing, particularly regarding country of originThe necessity of a robust intellectual property strategy for protecting unique productsDiversifying sales channels beyond Amazon for greater control and customer relationshipsThe value of customer feedback and iterative improvement in product developmentIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Kusha, an Inc. 500 entrepreneur with over a decade of experience in e-commerce. Kush shares his journey of building and selling three Amazon-based brands, emphasizing the importance of product differentiation, effective PPC advertising, and leveraging AI. He discusses sourcing strategies, the value of design patents, and the significance of iterative product improvement. Kush also highlights the benefits of diversifying sales channels and building an email list. This episode offers actionable insights for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Create Differentiated Products: Stand out in a crowded market by offering unique products.Robust IP Strategy: Protect your innovations with utility or design patents.Leverage Digital Marketing: Use platforms like Meta and Google Ads to capture customer data and build a customer database.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShazamShopifyAmazon PPCCanvaGoogle AdsGlew.ioPickfuProduct PinionAlibabaUpworkRich Dad Poor DadSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript Area...

Send us a textSteven Pope shares how My Amazon Guy grew into a $20M Amazon agency with 558 employees. He explains the journey, challenges, and strategies used to scale while building a strong team culture.We can grow your Amazon sales, click here to learn how: http://bit.ly/3Vbhtb6#AmazonAgency #EcommerceTips #AmazonGrowth #BusinessSuccess #DigitalMarketing Watch these videos on YouTube:Do you think you have what it takes to be an entrepreneur? https://www.youtube.com/watch?v=8JeKf33BVQE&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwHere's how to turn cold emails to meetings https://www.youtube.com/watch?v=iv30g0COaUE&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=3-------------------------------------------------------------------Claim your FREE ASIN review here: http://bit.ly/3B2qkoGFix your amazon main image: http://bit.ly/3Vb6b6QLet's solve your Amazon problem today: http://bit.ly/49bDRHpTimestamps:00:00 - Largest Independent Amazon Agency00:28 - The Start of My Amazon Guy01:03 - Overcoming Challenges to Scale01:25 - Early Hiring and Dirty Work02:03 - Going Remote and Scaling with VAs02:49 - Stuck at $20M: Seeking Growth Solutions03:13 - Building a Culture of Fitness and Morale04:37 - Optimizing Clickthrough Rate on Amazon05:27 - Traffic vs. Conversion Strategies07:13 - The Role of Leadership in Agency Culture09:07 - PPC Advertising for B2B Companies10:27 - Strategies to Acquire Clients12:49 - The Role of Content in Agency Growth14:10 - Challenges with Paid Ads for B2B16:00 - Building Core Values for Remote Teams18:17 - Outsourcing to Drive Agency Profitability-------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she's learned about making paid advertising accessible, especially for those considered “underdogs.” Listen as Charley dives into how she approaches PPC with a balance of technical acumen and creativity, why storytelling can be a game-changer in client communication, and essential steps to ensure a website is ready for PPC investment. Key Takeaways:The Power of Storytelling in PPC: Charley emphasizes that storytelling in marketing, especially in technical fields like PPC, can make a significant difference in client communication and results.Recognizing and Overcoming Personal Limiting Beliefs: Charley discusses her own experiences of being underestimated and how she uses those lessons to inspire others to shoot for more in their careers and businesses.Fundamentals of PPC Success: A good website is essential for PPC success. Charley advises fixing issues like slow loading times and poor user experiences before investing in paid ads.Understanding Platform Audiences: Each social platform has unique user behaviors and buyer intent. Charley advises knowing these distinctions to maximize ad spend.Budgeting for Ads with Realistic Expectations: She shares a simple approach to calculating PPC budgets, factoring in search demand, cost-per-click, and average click-through rates.Episode Highlights:“Courage isn't the absence of fear; it's pursuing things despite being scared.”“If your website's not user-friendly, don't waste your money on paid ads—it's setting yourself up for failure.”Listener Action Items:Evaluate Your Website for PPC Readiness: Before launching a paid campaign, ensure your website offers a seamless user experience.Identify Your “Why” for Marketing: Clarify the purpose behind your campaigns—whether it's brand visibility, lead generation, or another goal.Explore Your Customer Journey: Map out the steps your customer typically takes before converting. Use this knowledge to create targeted content and ads across platforms.Connect with CharleSend me a text!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

Send us a textWatch it on YouTube: https://youtu.be/vbqMVybbMioManaging your Amazon PPC budget can be tricky, but it's essential for success. In this video, Kevin Sanderson from My Amazon Guy is joined by  @Clearadsltd  experts to break down how to allocate your PPC budget effectively. Learn the differences between manual and auto campaigns, how to avoid wasting money in competitive categories, and how to manage your stock to keep your campaigns running smoothly. If you want to maximize your ad spend and boost sales, this video is for you!#AmazonPPC #AmazonAdvertising #EcommerceTips #AmazonFBA #PPCStrategyGet help from My Amazon Guy to grow your Amazon sales:https://myamazonguy.com/Get Amazon courses on PPC, SEO, and more with MAG School.https://mag-school.com/Timestamps:00:00 - Why Your Ad Placement Matters on Amazon00:16 - Introduction to PPC Advertising with Clear Ads00:35 - How to Allocate Your PPC Budget Effectively01:14 - Manual vs. Auto Campaigns: What You Need to Know01:45 - Segmenting Your Ad Campaigns for Maximum Profit02:29 - Should You Compete in Highly Competitive Categories?03:48 - Choosing the Right Keywords for Amazon PPC04:48 - Should You Pause PPC When Running Out of Stock?05:35 - Managing Stock to Avoid PPC Problems06:22 - Final Tips and Wrap-up-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In dieser Episode geben Host Moritz Meyer und MOVESELL Marketing Manager Teamlead Ole Schleth Einblick in die erfolgreiche und höchstprofitable DSP Strategie von HAMMER Sport. HAMMER hat hochpreisige Heimfitnessgeräte wie Rudergeräte, Laufbänder und Ellipsentrainer im Sortiment, welche lange Entscheidungszyklen und eine niedrige Verkaufs-Frequenz mit sich bringen. Moritz und Ole erzählen, wie trotz dieser herausfordernden Ausgangslage erfolgreiches Amazon DSP möglich ist und teilen exklusive Daten, Insights und Learnings. Wie kann das bereits sehr gut performende PPC Advertising von HAMMER sinnvoll um DSP Ads ergänzt werden? Welche Targeting-Strategie und welche Zielgruppen sind für die DSP Anzeigen von HAMMER relevant? Lassen sich PPC Daten aus der Advertising Console und DSP Daten aus der AMC miteinander kombinieren, um so die gesamte Advertising Performance bewerten zu können? Welcher Path to Conversion erweist sich für HAMMER als besonders profitabel und warum ist es wichtig, dass Sponsored Advertising und DSP nicht unabhängig von einander betrachtet und gesteuert werden? Weitere Einblicke zur HAMMER DSP Case Study gibt es auf movesell.de

Join us for this special episode of The Digital Marketing Mentor as we reflect on our conversations with various guests about their experiences with PPC advertising. We cover everything from why our guests entered this industry to bid management, control metrics, conversion tracking, and GA4. Whether you're new to PPC or a seasoned pro, this Best of PPC episode will offer advice and anecdotes regarding this rapidly evolving industry. Episode Highlights The many experts we've interviewed about PPC advertisingI seem to share a few understandings: A detailed PPC audit is an excellent way to ensure a new or revamped campaign will move in the right direction and best utilize company budgets.Manual vs. automatic bidding tends to be a popular topic in the PPC community and our guests believe that the intent and goals behind the campaign should drive the bidding strategy. Digital marketers must pay more attention to the power of good ad copy as even small changes can steer a PPC campaign in the right direction.In a lead generation campaign, some key indicators to evaluate and frame the budget include the length of the campaign (how long it has been running), CPL to acquisition, visibility, and conversion rate. PPC experts emphasize the value of attribution since the cost-per-lead data often drives the connection between campaign results and company growth.Google's elimination of third-party cookies will most impact companies that don't conduct online transactions or have an e-commerce presence as it will make accessing customer data more difficult. Episode Links Susan Wenograd - Mastering Google Ads: Secrets to Success in Search, Speaking, and StrategyNavah Hopkins - English, Ethics, Education, and Encouragement in Paid SearchSarah Stemen - Effective Digital Marketing and Entrepreneurial EndeavorsDuane Brown - Destination: Digital Marketing Data  Kirk Williams - Speaking, Sparking Connections, Star Wars, and (Google) Shopping Brianna Deboever -  Office Hours | Making Alphabet Soup for Lead Quality: PPC, UTM, CRM, and MoreRachel Howle -  Office Hours  | ManuFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Hey guys, welcome back to another episode of Operation Agency Freedom! Today we're diving into an amazing chat with Erin Rohner, the powerhouse behind customer experience here at DUDE! Ever wondered how to really listen to your customers and make your service fantastic? Erin's got you covered. She'll share the key to staying ahead of the game by understanding your client's needs and making the right changes. I'll be giving you some cool ideas too, like using those not-so-great Yelp and Google reviews of competitors to position your business better

Join Joey Pinz in an invigorating discussion with digital marketing expert Lauren Petrullo, who delves deep into the nuances of digital marketing strategies for small to medium businesses. This episode explores the critical decisions business owners face, from choosing the right time to hire a marketing agency to the specifics of online advertising budgets. Lauren offers a treasure trove of insights on leveraging digital tools effectively, ensuring marketing spend translates into real growth. 

This episode is a solo episode where we have a very important topic ‘Should you hire an Agency to run your PPC Advertising or do it In-House'. This is what we are going to chat about on this episode, and it is a crunchy topic that is as polarizing as Democrat Republican.  I've avoided doing this episode from the very first release as on one hand, I have made the lion's share of my money as a Seller on Amazon.   In this podcast episode, I'll help you delve into the debate of whether businesses should opt to hire a PPC agency or manage their pay-per-click advertising efforts in-house. We'd weigh the advantages and disadvantages of each option, taking into account factors such as expertise, time investment, and cost implications. Additionally, I'ma offer valuable insights and recommendations for businesses contemplating the in-house route, emphasizing the significance of thorough research and staying updated on industry developments.   Ultimately, the decision to outsource PPC or handle it internally will be contingent on the unique needs and capabilities of each business.   In This Episode: [00:30] Finally this topic. [04:55] Pros and cons of hiring an Agency [06:50] In-House team [09:10] My suggestion   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Confused about competitive bidding in Amazon PPC? My Amazon Guy explains why conversion rate is king & how to use high bids strategically to gather data & optimize campaigns. Learn to monitor organic ranking alongside PPC performance for peak results. #amazonppc #amazonadvertising #biddingstrategies #conversionrate → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro: Bidding Strategies for Amazon PPC Success00:09 - Suggested Bids vs. Competitive Bidding00:31 - High Bids for Data & Conversion Rate Optimization01:12 - Bidding for Relevance, Not Just Ranking01:27 - Conversion Rate & Campaign Performance Monitoring01:34 - Analyzing Dips in Campaign Performance01:39 - Organic Ranking & PPC Sales Relationship01:48 - Maintaining PPC Performance During Organic Fluctuations01:58 - Conclusion: Conversion Rate Matters Most!Support the Show.

LeapEngine, available at +1-646-363-9405, can help take your childhood development and education business to new heights with expert SEO, PPC ads, and more! Learn more at: https://leapengine.co/ LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/ Email: info@leapengine.co

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.In this episode:06:02 Why some companies struggle to market products and seek guidance.09:54 Comparing paid social and search platforms – Bing vs Google12:34 Why it's important to optimise your landing page and/or website11:54 Paid search and social media: competition and value. Resources mentioned in this episode: Russell Brunson – ClickfunnelsMike Rosa PPC expert More about our guests: Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.Connect with Veronica here: https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/https://verorumor.com/ Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME's. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying. Connect with Ethan here: https://www.linkedin.com/in/ethan-lambert/https://darkhorse.co/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Gear up for an epic Amazon PPC AMA session with My Amazon Guy's VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.Prepare to have your strategy playbook rewritten with game-changing insights.Here's why this session is a game-changer:↳ Capture groundbreaking tactics to supercharge your Amazon campaigns↳ Learn from Kevin Sanderson's expert playbook on driving success↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!This podcast is where true Amazon legends are made.Save the date, prep your questions, and get ready to join the elite!Step into the arena where Amazon marketing champions are forged!#AmazonPPC #AndyCraigInsights #AdHabit #AskMyAmazonGuy #AmazonPodcastAMATimestamps:00:00 - Introduction to PPC Advertising on Amazon10:29 - Introduction of Guest Expert Andy Craig from Ad Habit11:27 - Importance of Being Proactive with Amazon Ads12:01 - Interactive Session: Viewer Participation with Emojis12:46 - Andy Craig Shares His Background in Amazon Advertising17:13 - Turning Viewer Frowns Upside Down: Improving Ad Performance18:12 - Q&A Session Begins: Tailoring PPC Campaigns for Success19:00 - Addressing Budget Allocation for PPC Campaigns20:27 - Optimizing Auto Campaigns: Splitting for Better Control22:43 - Advertising Strategies for Repeat Purchase Products24:53 - Budget Management and Prioritizing Campaigns Based on Performance26:26 - Effective Budgeting for High and Low ACoS Campaigns27:36 - Understanding ACOS and TACOS in Campaign Optimization29:16 - Strategies for Handling High ACOS Campaigns30:15 - Utilizing Negative Keywords and Dealing with Non-Converting Keywords30:51 - Strategies for Setting Cost-Per-Acquisition Goals32:49 - Tracking and Optimizing Amazon PPC Campaigns Effectively35:46 - Managing Keywords for Optimal PPC Performance37:45 - The Role of Category Targeting in Amazon PPC38:43 - Keeping TACOS in Mind While Optimizing Campaigns40:37 - Understanding the Stages of PPC: Launch, Grow, Maintain43:55 - Key Metrics for Business Growth and Understanding Placement Modifiers44:21 - Strategies for Bidding Competitively in Amazon PPC Auctions47:16 - Category Targeting Strategies and Refinements47:58 - Emphasis on Exact Match Product Targeting for New Sellers48:25 - Key Metrics for Business Growth Beyond ACOS and ROAS49:33 - Understanding Placement Modifiers for PPC Campaigns50:47 - Strategies for Competitive Bidding in Amazon PPC53:02 - Effectiveness of Expanded Product Targeting in Campaigns54:06 - Resources for Learning Amazon PPC Strategies55:06 - The Importance of Testing and Learning from PPC Campaigns56:12 - Managing Expectations and Emotions in PPC Campaign Management57:20 - Beware of Shiny Object Syndrome with New Amazon Features57:57 - PPC Strategies for Launching Similar Products59:05 - Budget Optimization and Allocation Among Different Sponsored Ad Types1:00:01 - Setting and Understanding Budget Recommendations1:01:08 - Importance of Bid Over Budget in Campaign Optimization1:02:47 - Lack of Impressions for a Targeted Keyword and Possible Solutions1:05:57 - Discussion on Negating Keywords in Auto Campaigns for Better ControlSupport the show

Summary:In this episode of "Owned and Operated," the John and Jack explore key strategies to drive growth in the home service industry. They discuss the immense potential of utilizing a call center and establishing an inside sales team, highlighting the success of membership sales and a range of marketing avenues beyond pay-per-click (PPC) advertising.Key Takeaways:The Call Center Advantage: The hosts reveal how shifting membership sales to the call center led to a remarkable spike in sales and significantly higher conversion rates. They discuss the scalability, monitoring, and coaching aspects that make call centers an invaluable asset.Inside Sales Team: Establishing an inside sales team can be pivotal for driving leads and sales when relying solely on search engine marketing. They emphasize the role of such teams in reaching out to customers for repeat business, lead generation, and a personal touch.Diversified Marketing Strategies: Beyond PPC advertising, the hosts advocate for diversifying marketing efforts to maintain consistent lead generation. This includes branding, door-to-door outreach, email campaigns, SMS promotions, and postcard campaigns. The goal is to broaden the marketing funnel.Leveraging Existing Customer Base: Utilize your existing customer base by implementing outreach campaigns to retain and engage them. By increasing customer touchpoints, it's possible to drive repeat business and referrals.Measuring Success: The hosts plan to explore the impact of their marketing and inside sales strategies on their plumbing services. Stay tuned for results and data as they delve into these new strategies.Episode Hosts:John Wilson: @wilsoncompaniesJack Carr: @thehvacjackSpecial thanks to our sponsor: Service ScalersLooking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Don't forget to subscribe!Youtube: @OwnedandOperatedPodcast X: @ownedoperatedcoSPOTIFY | APPLE PODCASTwww.ownedandoperated.comContact us:info@ownedandoperated.com

Unlock the secrets to Amazon PPC success with expert insights from Steven Pope, founder of My Amazon Guy. In this video, he reveals the top five most critical mistakes that sellers often make with their Amazon Pay-Per-Click (PPC) campaigns. 1. Negating good keywords on auto and broad to put into exact.2. Not adding negations once a week.3. Turning off old campaigns when switching PPC partners instead of co-opting the campaigns with data. Mass campaign pausing is almost always bad.4. Limiting campaigns by budget instead of bid.5. Having a bad main image reduces CTR for PPC.Bonus tip: Running out of stockFrom negating good keywords to turning off old campaigns prematurely, he walks you through each mistake and provides actionable solutions. Delve into the importance of avoiding out-of-stock situations, which can disrupt your PPC performance and sales momentum. Additionally, the essential link between Click-Through Rate (CTR) and PPC success, emphasizing the power of compelling main images to boost clicks and conversions.With a deep dive into real Amazon PPC campaigns he will show you how to fix these mistakes, optimize your campaigns, and maximize your revenue. Whether you're a seasoned seller looking to fine-tune your PPC strategies or a newcomer aiming to avoid common pitfalls, this video is your ultimate guide to mastering Amazon PPC and achieving remarkable growth.

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising.  We'll see you in The PPC Den!

Are you an industrial manufacturing company struggling with PPC advertising? Discover the secrets to successful industrial marketing in this eye-opening video! Learn how to make millions of dollars with advertising strategies tailored to your industry. Join Kyle Milan, founder of Manufacturing Tribe, as he dives into the nitty-gritty of industrial marketing and advertising.About Manufacturing Tribe:Welcome to Manufacturing Tribe, the leading industrial sales and marketing agency! With 8 years of experience, we're revolutionizing the way industrial companies approach advertising. From engineering to sales and marketing, our team knows the ins and outs of the industrial landscape. Say goodbye to generic marketing agencies that just don't understand your needs. Discover how to harness the power of advertising to boost your industrial business's success!Discover the REAL potential of PPC advertising for industrial companies. We debunk common myths and reveal the truth about what works and what doesn't.Learn about the intent behind your advertising and why it matters. Whether you're building brand awareness or driving action, we've got you covered.Uncover the right platforms for reaching your target audience. From Google Ads to LinkedIn and more, we'll guide you through the pros and cons of each.Craft compelling creatives that catch your audience's attention. Understand the nuances of ad design and how to tailor your content for specific platforms.Dive into data analysis and its crucial role in refining your advertising strategy. Learn how to make data-driven decisions that lead to real results. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Digital Page Marketing will help you optimize your marketing budget with effective lead generation and online marketing strategies that will fill up your calendar and enhance your online visibility! Learn more at https://digitalpagemarketing.com/ Digital Page Marketing 4738 Anaconda Road, Bensalem, PA 19020, United States Website https://www.facebook.com/digitalpagemktg Phone +1-800-486-9957 Email info@digitalpagemarketing.com

120/80 is available now to supercharge your digital marketing presence through the use of inventive, data-driven strategies. To learn more about the PPC solutions they can provide, visit https://120over80.com/ Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com Email press@behindthework.com

With a passion for revolutionizing the advertising industry, Ameet Khabra was no stranger to pay-per-click (PPC) advertising. Little did she know, her expertise would eventually lead her down an unexpected path - one that would leverage the power of social media platforms and Google search to drive conversions and brand awareness.  What will this unexpected twist reveal? In this episode, you will be able to:  Harness the power of pay-per-click advertising to elevate your brand and drive conversions.  Deliberately select advertising channels to match your unique product or service offerings. Fine-tune your Google PPC campaigns utilizing best practices in keyword research and negative keywords. Synchronize ad copy, keywords, and landing pages to maximize campaign effectiveness. Achieve a well-rounded marketing approach by combining PPC advertising with organic SEO techniques. My special guest is Ameet Khabra, a pay-per-click advertising expert, who has built her career around helping entrepreneurs and small business owners navigate the ever-changing world of online advertising.  With a keen understanding of how to utilize platforms like Google Ads, Facebook, Instagram, and LinkedIn, Ameet is able to provide valuable insights for businesses looking to build their brand awareness and increase conversions.  Her passion for data-driven decision-making, combined with her vast experience in the field, allows her to create tailored strategies that get results. Ameet is constantly keeping up with the latest trends and developments in the world of online advertising, ensuring her clients stay ahead of the game. The resources mentioned in this episode are: Consider using pay-per-click (PPC) advertising to target people already interested in your product or service in search engines like Google. Utilize social media channels like Facebook, Instagram, and LinkedIn for PPC advertising to reach potential customers who may not be actively searching for your product or service. Implement conversion tracking on your website to measure the effectiveness of your PPC campaigns and make data-driven decisions on which ads to run or turn off. Use tools like Hot Jar to analyze user behaviour on your website and identify areas of friction that may be preventing conversions. Experiment with different ad formats, such as paying per impression or per view, to see which method works best for your specific goals and target audience. Track the path users take on your website to better understand their decision-making process and identify commonalities among those who convert. Optimize your website's content and user experience based on PPC campaign data to improve conversion rates. Monitor the performance of hashtags and keywords in your social media content and adjust your strategy accordingly to stay relevant and maximize engagement. Utilize PPC advertising to increase brand awareness, even if your primary goal is not direct sales or conversions, as this can still contribute to your overall marketing efforts. Continuously test and tweak your PPC campaigns to optimize performance and ensure you're getting the most value from your advertising budget. Introduction to Pay-Per-Click Advertising Pay Per Click (PPC) advertising is a valuable marketing tool that can provide quick results for businesses, particularly for small ventures looking to increase their online visibility. By targeting the right keywords, companies can effectively reach their desired audience and drive traffic to their website. Research and competitor analysis is crucial when determining the most effective keywords to use in a PPC campaign, ultimately leading to a better return on investment (ROI).  Ameet Khabra shares her expertise in PPC advertising and highlights the importance of creating a clear strategy and setting realistic goals when launching a campaign. She emphasizes that while organic SEO plays a crucial role in long-term visibility, PPC advertising can provide more immediate results in the competitive online marketplace. According to Ameet, thorough research and strategic keyword selection are essential components for a successful PPC campaign. Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic" (ask her an NFL question, we dare you). Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia.   We count on Ameet for her transparency, her impressive ability to pivot our clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.   Download a checklist to help maximize your Google Ads https://hopskipmedia.com/   Other episodes you'll enjoy: Maximizing Content Marketing Strategies: Validate, Deliver Live, Develophttps://paulcopcutt.com/episode105/ Maximizing Relationships: The Non-Hustle Approach to Real Estate Investinghttps://paulcopcutt.com/episode104/ Real Estate Investors – Unlock Low Cost Marketing Strategies https://paulcopcutt.com/episode103/ Connect with me:  Instagram: https://www.instagram.com/paulcopcutt/ Facebook: https://www.facebook.com/paulcopcutt/ YouTube: https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Twitter: https://twitter.com/paulcopcutt LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/   When you're ready here is how I can help you; Work with me and my team on defining and growing your personal brand and building your business. Let's set up an initial call to discuss what that might look like https://bookme.name/paulcopcutt/bb

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.   Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website.   SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success.   In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one.   TIMESTAMPS 0:00:00   "Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing" 0:02:28   "Search Engine Optimization (SEO): Key Components for a Successful Strategy" 0:04:22   "Understanding the Key Components of a Successful SEO Strategy" 0:08:40   "The Benefits of SEO and Email Marketing for Businesses" 0:10:56   How to Segment Your Email List and Create Compelling Content 0:12:21   "Measuring the Success of Email Marketing Campaigns" 0:14:16   "Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies" 0:16:38   PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01   Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56   "Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content" 0:22:41   "Establishing Thought Leadership Through Content Marketing" 0:28:01   Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions   HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build that loyalty and by creating valuable content that provides insights and advice to your audience you're going to build that trust you're going to build that know like and trust vector and you're going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website.   You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, your brand, your organization, your company as a thought leader in your space, in your niche, in your industry.   I get these types of things. You could get them to in your niche. Social media marketing let's talk about that for a second can drive you traffic from your website and increase your brand awareness by creating engaging social media content that encourages that it can be shared and creates that engagement. Right? You can expand your reach and drive more traffic to your website there you go SEO we talked about that helps improve your website's visibility on the search engines driving more organic traffic to your site by optimizing your website's content and structure for relevant keywords what is your folks are searching for? Remember got to know your target audience.   Okay? Again, social media marketing, SEO, email marketing, content marketing, these are all critical components of the successful overall digital marketing ecosystem. Each tactic plays a unique role in attracting, engaging, and converting potential customers into loyal advocates. Right? And then turn your loyal advocates into your raving fans. These are the people that are out there telling people about your services without you even asking them to.. I have one gentleman that this weekend actually was just yesterday, so it wasn't even the weekend. Yesterday sent me two referrals because I helped him start his podcast. He's like, oh, my God, tracy is so amazing. They were in a conversation they were like, I keep being told to start a podcast and he sent them my way, right? Just because I have established myself as the thought leader in that industry.   The program also features a blog that provides tips and advice on beauty and skincare. The program has been such a huge success and has get this, 10 million members. Imagine if you even had 1% of that on your email list by sharing whatever content you have in a newsletter. Yeah, about that. Now, content marketing again, is a powerful tool for building a strong brand identity, a strong thought leadership identity. Establish yourself as that thought leader in your niche, in your area, in your industry, and drive profitable customer actions.

E-commerce is an essential retail channel, but the costs associated with selling online have become daunting.From soaring warehousing and last mile delivery costs to high volumes of returns, it can get to the point where the more you sell, the more money you lose.One cost that has gotten out of control is customer acquisition cost or CAC.Those pay-per-click ads that drive traffic also take a bit out your margins - in fact they can devour so much of your profits that many sellers are left with mere crumbs.Today Liam Patterson, co-founder of Bidnamic, a marketing technology platform that helps retailers unlock the full potential of Google Shopping, is joining us here on A Seat at The Table.Bidnamic uses AI to help retailers optimise their ad spend on Google Shopping, the leading pay-per-click advertising platform.In this episode Liam will be discussing:- How the best players are competing - and winning - using Google Shopping.- How AI can help retailers attract better traffic - rather than more traffic.- How to develop a strategy to make better ad spend decisions.USEFUL LINKS:Asianet Consultants:  https://asianetconsultants.comBidnamic:  www.bidnamic.comLiam Patterson:  Linkedin.com/in/liam-pattersonVisit A Seat at The Table's website at https://seat.fm

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't. 00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.” 00:19 - 01:04 Welcome to Peppershock Media's Marketing Expedition Podcast 01:05 - 16:04 Marketing Essentials Moment: Cold Calling 16:05 - 16:35 Welcome to the show, Ben! 16:36 - 18:58 Ben's Background 18:59 - 22:50 Sales solicitation through Cold Calling 22:51 - 27:57 PPC - Pay Per Click Marketing 27:58 - 31:17 Conversion rate optimization tools 31:18 - 36:22 Using Google Data Studio to produce a data visualization 36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency 37:14 - 42:31 Getting ready for an email marketing audit with your client 42:32 - 47:39 Establishing trust through a value-driven email marketing campaign 47:40 - 49:15 E-commerce and sales 49:16 - 53:52 Where are your customers? 53:53 - 57:52 How to market in the event of a possible recession 57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers 1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group 1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey! 1:02:54 – 1:03:41 Join The Marketing Expedition Community today! #ppcadvertising #ppc #digitalmarketing #ppcmarketing #googleads #seo #digitalmarketingagency #payperclick #ppcmanagement #ppcservices #socialmediamarketing #marketing #advertising #branding

Brandon Bateman joins The Flip Lab Podcast to discuss how to be successful advertising on the internet when in comes to being a Real Estate Investor. We go into Google PPC ads, SEO, Facebook ads, Google My business page and more. Learn to see if you should be outsourcing these tasks or take them on yourself. If you're Interested in Brandons Services connect with him here: http://www.batemancollective.com/ricky/

Want non-local clients? If so, then this episode on PPC advertising is for you.   Of course, there are MANY reasons to invest in advertising-fueled growth.   And it doesn't just mean Facebook ads because here's the thing about those (or any kind of social advertising):   You're interrupting your prospective client. Like many forms of PPC, you are relying upon DEMOGRAPHIC data and hoping that your messaging is strong enough that they will pause their baby-pic-browsing and be immediately compelled by your accounting or tax information.   ON THE OTHER HAND:   Joe/Jane Prospect is actively searching for solutions related to accounting or tax-related issues, and they do some basic google searches ... and they find YOU.   Joe/Jane is already inclined to engage ... and the fact that they "found you" (even if via PPC), puts YOU in the power position. Contrast that with you interrupting their social browsing ... you have to "justify" your interruption. The positioning is entirely different.   But here's the big problem with search advertising: The house always wins.   In other words, if you're going to play with the back end of the Google advertising dashboard, you need to know what you're doing.   Which is what this episode is all about -- equipping you with the tools you need to win with PPC advertising.   Listen in as TaxProMarkter's Vice President, Christian Jones, and Director of Advertising and Innovation, Ben Greutman, share why you should spend money on PPC advertising, a list of questions you need to IMMEDIATELY ask your advertising provider, and stories from clients crushing it with PPC ads.   … And though ads are important to building an online presence, they're not the only solution for bringing in leads. Here's a little bonus from TPM VP Christian Jones on the right time to do ads: https://youtu.be/2c9azO9Id70 

When someone searches for your type of service business, what ad do you show them? What landing page does that ad bring you to? Are you keeping the user's attention on your website?    These are all important questions to keep in mind when evaluating the quality of your advertising (or advertising agency). If you want to learn more about how to ensure your ads and landing pages are converting leads into paying customers (for life), this week's guest is here to make it all make sense…   Forrest Perry is the Owner of Forrest Perry Digital Marketing where he does pay per click marketing for 80 home service companies, from HVAC and plumbing to electrical and garage doors. Over the last 10 years, Forrest has crafted a unique pay per click strategy that delivers 4x the industry standard return on investment.    Join us as we talk with Forrest about the basics of working with a marketing agency and using pay per click marketing to gain more customers for your home service business.   In this episode, we discuss: How to outperform the average landing page conversion rates in your industry. How to know your marketing agency is or isn't performing well. What is pay per click advertising and how does it benefit service businesses? Advice on how to better leverage the work your marketing agency is doing.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website). Learn more about Forrest Perry Digital Marketing Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Forrest Perry is the Owner of Forrest Perry Digital Marketing, a pay per click marketing agency that works with 80 home service businesses to increase their efficiency, ROI, customer lifetime value, and much more.   Visit his website: https://forrestperry.com Connect with Forrest on LinkedIn: https://www.linkedin.com/in/forrestperry  Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Today on this Topic Showcase, we explore PPC advertising.

If you've been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10. [00:01 - 07:06] Opening Segment From a struggling sales job to a Walmart Marketplace expertWhat makes Walmart different from other platformsLess competition and more exclusivity[07:07 - 17:42] Getting Started with Walmart MarketplaceSelling on Walmart vs AmazonWalmart Rich Media StrategyImporting reviews from Shopify to WalmartWalmart's PPC Advertising strategy can help drive more sales[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords StrategyWant some Amazon refunds? Check out GETIDAPromo code: FTM400Finding the best keyword for your listing using Helium 10Neglecting Spanish keywords? Here's how you could use it to your advantageGet your products listed on Walmart.com! Carrie shares the step-by-step process[28:00 - 35:41] Helium 10 for WalmartUse product variation to list more about your productsHow Helium 10 Helps Walmart.com Marketplace SellersDavid shares with Carrie his wishlist to be included in Helium 10[35:42 - 41:46] Closing Segment The Fire RoundConnect with CarrieQuotes  “That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie MillerConnect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedHelium 10Book The Count of Monte CristoGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   

Let's tackle the state of PPC advertising presently and what we can see happening in the future with Data Hawk's VP of Sales, Jeremiah Chambers.  Jeremiah shares Data Hawk's specialty in analytics and the importance of data in determining the strategy  to optimize your PPC more effectively. This and a lot more. So tune in and we'll give the dibs of future PPC advertising. In This Episode: [01:24] welcoming Jeremiah Chambers of Data Hawk [04:20] Optimizing strategy. [05:50] Amazon is less competitive with PPC? [12:55] When things are less competitive, what should we do? [22:02] Discovering keyword gems. [27:20] The state of Amazon PPC. [29:30] Abandon the product or abandon the opportunity?   Guest Links and References: Website: https://datahawk.co/ LinkedIn: https://www.linkedin.com/in/jeremiah-chambers/   Book Reference: Can't Hurt Me by David Goggins   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mina Elias is the Founder of Trivium Group, an Amazon PPC and DSP marketing group. He started several successful supplement brands on Amazon with his experience as a chemical engineer. He is also an MMA fighter who started his first brand, MMA Nutrition, to change the supplement game. His sights are set on becoming the number one supplement brand for competitive athletes all over the world. In this episode… PPC advertising has become essential in building successful e-commerce brands. However, the cost of investing in an expert PPC agency can be very high for small businesses. This is mostly due to the cost of hiring experts to manage the client's PPC needs. So what can small businesses do? How can they differentiate themselves from other brands without spending a fortune? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Mina Elias, the Founder of Trivium Group, about how he uses PPC advertising to build successful brands. Mina explains how he structures his team, how helps small businesses, and his session at the upcoming Sell + Scale Summit.

The PPC advertising model has become an excellent resource for small business owners. It can help you optimize your online presence, reach your target audience quickly and make conversions. Unlike organic SEO,  which can take weeks or even months to get the desired result, paid search ads can bring your business to the forefront of search engine result pages immediately after launching the ads. In today's podcast, John Horn from StubGroup and Stephen Halasnik from Financing Solutions discuss how small businesses can navigate the PPC advertising landscape to achieve tremendous results

One of the first resources people use when they need to find an attorney is the internet. If done correctly, a pay-per-click campaign can help your firm be the first organization they find. But that's not the only reason your firm should be using PPC campaigns. Other benefits include:

Are you looking to generate leads through advertising?  There are two ways insurance agents can create ads to drive leads.  One way is with SEO the other is PPC or Pay-Per-Click advertising.    SEO or Search Engine Optimization refers to ways to help your website rank higher in search engine results and PPC is a type of internet marketing where advertisers pay a fee each time one of their text or graphic ads is clicked.  In this episode of The Broker Link, Bob Whitis with BrightFire helps us break down the pros and cons of each of these advertising techniques. If you want to learn more, visit www.brightfire.com/thebrokerageinc

Erik recently did AMA (Ask Me Anything) on Instagram. He was asked if both SEO and PPC Advertising are both needed. Find out the pros and cons of having both SEO and PPC Advertising in this episode. — Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms. He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America's top managing partners about how they're running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

How do you deal with the NOISE that comes from doing PPC Advertising? Rich has some advice for you today…

Pay-per-click (PPC) advertising is a proven way to bump up revenue, boost brand recognition, and grow your business. But, if done wrong, you'll waste money and burn through your ad budget with ineffective PPC campaigns. Join John Horn of StubGroup to learn the three features that make or break a PPC ad campaign, today's biggest challenges in ad targeting, and how to maximize digital ad returns in a cookieless internet.

“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.”  -Elizabeth Greene The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr's Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you'll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you're doing that, tune in and discover how you can claim your spot on Amazon's page one. Connect with Nick:  Website: https://www.argometrix.com/Facebook: https://www.facebook.com/argometrix Twitter: https://twitter.com/argometrix LinkedIn: https://www.linkedin.com/in/nickuresin/YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA Episode Highlights: 01:10 A Needed Service04:46 The Struggle with Keyword Attachment07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign12:02 Mistakes to Avoid19:36 Sales and Reviews 28:22 FBM vs FBA and PPC Campaigns33:35 Crisis Management 38:19 Building Your Team for Amazon Operations 42:38 Consistency Builds Credibility

Brainstorm: How to Crush Inbound Marketing with Pay Per Click (PPC) Advertising

About our Guest! Currently serving as the Director of Customer Success, Nithin Mentreddy joined the SellerApp team in September of 2019. He has over 10 years of experience in Supply Chain and Business Development and is a former Entrepreneur.   Get in touch with the SellerApp team at support@sellerapp.com Learn more about how SellerApp's services at www.sellerapp.com -- Connect with our hosts Lisa and Francois on LinkedIn   Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/ Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/   Follow Link Up Leaders on social media!   Find us on Facebook: https://www.facebook.com/linkupleaders Follow us on Instagram: https://www.instagram.com/link_up_leaders/ Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/ -- Don't forget to subscribe and turn on notifications!   Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!   Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this Episode I'll discuss the basics of PPC Advertising as a vehicle for generating leads.  Pay-perclick is an internet advertising model used to drive traffic to websites, based on advertisers (your business) paying for clicks to their website/ad/landing page. This strategy gives you better command over the terms you wish to interact with. A validated way of getting into the mind of your customers is to find the keywords potential customers type into search engines when searching for your products or services.   Tools AdZooma  In a nutshell, Adzooma is an all-in-one advertising management platform designed to make managing your Google, Facebook and Microsoft ads easier and more efficient.  

https://youtu.be/gvqcpUNqhwM Episode 54: Q4 Amazon PPC Advertising Must-Dos Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you're paying attention, you can really see a big impact on your sales. You'll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren't doing that already, let's chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk. Minute Markers:  1:05- Meet our Ad Mgr Neelie 2:12- Biggest piece of advice for Q4 3:17- How is Q4 different in terms of ads? 4:55- Video ads 6:30- How is bidding different in Q4 7:49- How can people use past data to inform advertising decisions 9:20- How DSP is great for Q4 12:00- Listener question about DSP vs display ads Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies