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InfoComm 2025 comes to sunny Orlando June 11-13, showcasing some of the most innovative technology in the AV industry. We are taking a look at what's going to be on the floor at the Orange County Convention Center in the coming days of the show.The video version of this preview can be found here.We talk to Gina Sansivero, VP of Marketing & Corporate Communications for AtlasIED about what they'll have at booth 5861 during the show. We discuss the improvements made to their Atmosphere platform through feedback, and how attendees can experience their products firsthand at their audio room on the show floor.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We're sure you've seen her work since she's managed marketing at two of the industry's favorite brands, FSR and now AtlasIED. But how well do you know Gina Sansivero and what she's passionate about? I chatted with her during my most recent episode of Rants & rAVes, so check out this casual interview ahead of both a short vacation and a big InfoComm 2024 show where AtlasIED will launch Version 4 of its Atmosphere ecosystem. Enjoy!
On the latest “Steph Takeover” episode of Rants & rAVes, I speak with Gina Sansivero of AtlasIED about an organization she helped found called Women of AV/IT (WAVIT). The organization aims to create a network of support for women in (or looking to enter) the AV and IT industries. As president, Gina helps with all types of outreach from developing internships to creating and maintaining relationships with partner organizations. Learn more about WAVIT by watching this episode — you can also find out how to join!
We are actually on location talking to people in person about the biggest news and stories from the AV industry! We are joined by Gina Sansivero, George Tucker, and the Bald AV Guys (Rich Miller & George Chacko) in Poly/HP's office in New York!Audinate has announced a new brand identity for the company and their flagship solution Dante. Not to be confused with the Inferno author or Devil May Cry protagonist (though the new red may confuse) Audinate's Dante is the premier AV over IP solution for audio. But now this push is touting video as well. Is Dante ready for video?L-Acoustics hosted an event in Tampa to dispose of some counterfeit speakers in a spectacular and public fashion. This "destruction event" is exactly what it sounds like- 136 seized counterfeit speakers meeting the end of a sledgehammer. L-Acoustics said that removing these fake products in such a showy fashion helps sustain trust within the space. Are they right? What can we do as an industry in the event of counterfeit solutions?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A State of Control 106: Steve Greenblatt is joined by Rich Fregosa, Emily Eicher and Gina Sansivero talking about interoperability. Emily starts off talking about the differences between a proprietary and open ecosystem.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A State of Control 107: Steve Greenblatt is joined by Rich Fregosa, Emily Eicher and Gina Sansivero talking about interoperability. Gina starts off talking about how the landscape of AV has changed to allow different competitors' solutions to work together under one network.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AVWeek 574: Tim Albright is joined by Nyere Hollingsworth, Gina Sansivero and Brock McGinnis talking about resimerical. Nyere Hollingsworth starts off talking about where residential and commercial spaces overlap with each other.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AVWeek 574: Tim Albright is joined by Nyere Hollingsworth, Gina Sansivero and Brock McGinnis talking about artificial intelligence. Gina Sansivero starts off talking about the potential applications for AI within the AV space.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with founding board members of the newly created Women in AV/IT (WAVIT) organization. Hear from Gina Sansivero, VP of marketing & corporate communications at AtlasIED and industry-legend Cory Schaeffer, who serves as an advisor to WAVIT.In this week's podcast, the group discusses WAVIT's origins and mission to empower women in commercial AV and IT industries:WAVIT's origins (2:27)WAVIT's tagline & mission (8:58)DEI in industry (18:26)How to get involved (24:52)Mentorship (26:50)…and much more!Visit CommercialIntegrator.com for more exclusive AV+ podcast content.
Episode 172The Higher Ed AV Life CrossoverLive from #ISE2022 Joe Way: Higher Ed AVTim Van Woeart: The AV LifeGina Sansivero: Atlas IEDNancy Blanchard: Williams AV
Friends from the audiovisual industry share stories of their favorite holiday traditions, recipes, memories, and mishaps. We talk a little tech, too, as neighborhood holiday light displays always catch a tech-lovers eye. Michelle shares her "Million Dollar Rum Cake" recipe and Brad offers some Keto-licious options (and lessons learned along the way). Another FUN episode in the AVFoodies Detour Series, this week's guests include Gina Sansivero, Michelle Loret, Amanda Wildman, Brad Montgomery, Christa Bender, Jenn Steinhardt, and Alison Maxson, with Katye McGregor Bennett and Vijita U.G. co-hosting. Download, tune-in, and enjoy! Happy Holidays!
Friends gather to share stories of their favorite thanksgiving feasts, recipes, traditions, memories, and kitchen mishaps, as well as their time-tested tips for a great holiday. From prep times and ingredients, turkey and ham, to sides, desserts, and beverages, we cover it all in this episode, another in the AVFoodies Detour Series. Guests include Gina Sansivero, Chuck Espinoza, Jayson Savage, Christa Bender, Robert Keeler, Alison Maxson, and Dave Pedigo, with Katye McGregor Bennett and Vijita U.G. co-hosting.
Sales and marketing ultimately cannot exist without each other but often they are siloed and inherently selfish to their own goals that don’t necessarily align. But in today it is more crucial than ever before that the strategies of both are aligned and compliment each other. An even more importantly, that the two areas collaborate – extensively.On this episode of Market Makers we talk with Gina Sansivero, VP of Marketing and Corporate Communications at Atlas IED. The idea that sales and marketing should be one is not a new idea, companies with aligned sales and marketing functions generated 208% more revenue from their marketing efforts. "I truly believe that a huge part of marketing is sales enablement. Without that concept, without that understanding, a large part of what we do, is sales enablement, then how do you enable a sales organization without really aligning yourselves in goals and strategy and keeping those lines of communication open?" said Sansivero.
CCUMC 2019 is upon us! We have a great introduction and preview to the upcoming Consortium of College and University Media Centers' Annual Conference being held October 2-5, 2019, at Marist College in Poughkeepsie, NY. We have the three presidents on with us today: (1) Past President Kathleen Dooley, Director of Media Resources at Midwestern University; (2) Current President Jim Pierret from Carleton College (Retired); and (3) President-Elect Gina Sansivero, VP of Marketing and Corporate Communications at AltasIED. We discuss the unique format of CCUMC and how attendees become more than just conference participants, but true higher ed family.
CEDIA Expo Mashup: Residential tech integration and interior design attendees of CEDIA Expo 2019 share what they're going to see, learn about, what's got their attention, and what trends they're following, and several exhibitors chime in with what they're introducing, showcasing, or teaching while there. Guests include: Anthony Chrisostomo of Home Theater of Long Island, Camilla Ballario of Leon Speakers, Dawn DeLuca of Dawn DeLuca on Design, Gina Sansivero of AtlasIED/MiTek, Gordon van Zuiden of cyberManor, Heather Sidorowicz of Southtown AV, Jamie Briesemeister of Integration Controls, Joe Whitaker of Thoughtful Integrations, Josh Christian of the HTA, Kevin Main of Torus Power, Mark Cichowski of Clarity AV and the CEDIA Tech Summits, Mike Restrepo of Restrepo Innovations, Mitch Klein of the z-Wave Alliance and 2019 CEDIA Lifetime Achievement Award Winner, Ryan Herd of One Sound Choice and Caregiver Smart Solutions, Steve Haas, of SH Acoustics, SteveEvanitsky of Cortex VIP Cinemas, Todd Anthony Puma of The Source Home Theater, and Will Meenan of Zappiti, with commentary by host Katye McGregor Bennett. After CEDIA Expo we'll regroup, together, to see what was indeed hot, what was not, and what the next big thing will be. Download, tune-in, and enjoy! #avtweeps #cediaexpo #kmbpodcasts @CEDIA @CEDIAExpo
Host Jonathan Blackwood speaks with Gina Sansivero and Mike MacCormack of AtlasIED about audio needs for different environments.
What is the proper protocol for booth scanning? After some outrageous practices seen at #InfoComm19 (@InfoComm / @AVIXA), Gina Sansivero (@GinaSans) from Atlas IED (@Atlas_IED) and Corey Moss (@cbmoss) from Convergent AV (@Convergent_AV / @The_AVLife) join to discuss the practice of trade show "booth babes" and #WomenInAV. Gina and I joined the AV Road House (@road_av) hosted by Corey, where he started the discussion. We continue the conversation here. Listen to the original episode here: https://convergentav.net/2019/06/21/av-road-house-resurrection-episode-1-welcome-back-my-friends-to-the-show-that-never-ends-part-1/.
AtlasIED is one of the best known audio brands in the Pro AV space but, do you know why? AV Industry veterans Gina Sansivero and Michael Peveler discuss the brand's legacy, its new lineup being shown at InfoComm19, Cisco Live!, and AEEE 2019 (all in the same two-week timeframe), and the more than 20+ new talented partners have joined the company in the last year alone. SCOOP ALERT! How about the inside line on how to get in the running for a 2019 Indian Scout motorcycle? You'll learn about all that and more in this episode of AV Trade Talk. Sit back, relax, and enjoy the show!
When KPIs are being met and a business is running smoothly, should companies keep doing what they are doing or should they evolve? Consistency doesn't always lead to longevity; the need to change is sometimes inevitable. Every brand will eventually find itself needing to pivot, and today we explore what that means for one company in Pro AV: AtlasIED. Joining us to give her perspective on company evolution in AV and how InfoComm guides that adaptation is Gina Sansivero, vice president of marketing and corporate communications. AtlasIED has been a leader in the space for years, but mainly in three areas: speakers, mic stands, and airport communications. According to Gina, “Those three segments are vastly different. They've certainly helped us get our foot in the door lots of places. Speakers may get a customer interested, but then we tell our story that includes what else we do like other hardware and software. This new ecosystem that can take care of audio communications for a variety of applications.” So, what was the catalyst for AtlasIED's evolution? Much of it was the vision of the company's president, whom Sansivero praises as a visionary in the industry. The company's new focus on providing complete solutions has been supported by their campaign, which uses the hashtag #youdidntseethiscoming. It began as a story about their new strategically hidden speaker but then took on a new life. “It became a double message; not just about the hidden speaker but about the new energy we're bringing to the industry.” With InfoComm just days away, AtlasIED is ready to take the stage, presenting itself in a new light as a complete audio solutions provider. “This year, we are focusing on showcasing complete solutions and how our products work together and integrate. And the great thing is that all the products we're showing at InfoComm are in stock and ready to ship,” Sansivero said. This is powerful and a surprisingly unexpected thing for a showcase at InfoComm, which is often led by innovative solutions that are just around the corner, not always a complete company catalog of what's innovative in the market today.
Us vs. them? Or us and them? The two corporate directors of CCUMC, Gina Sansivero, VP of Marketing and Corporate Communications at AtlasIED, and Matthew Silverman, Manager, Education Technology at Crestron join Joe on the Higher Ed AV Podcast to discuss cultivating manufacturer and end-user relationships.
On this episode of EDtech Bill talks with Gina Sansivero from FSR. We cover the importance of local trade shows and niche shows like CCUMC. Why they matter to manufacturers as well as educators versus the large and worldwide shows like InfoComm or ISE. We cover the growing trend of technology outside the classroom and [...]