Podcasts about pro av

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The next plus-sized pro AV trade show on the annual calendar is InfoComm, coming up in mid-June in, yuck, Orlando, Florida. I'm always curious about what will be new and different with the show, and that's particularly the case in 2025, because there's a new person running things. Jenn Heinold joined show owner/operator AVIXA late last year as the Senior VP Expositions, Americas, so for the last several weeks she's been in drinking-from-the-firehose mode as she learns more and more about the industry, ecosystem and how people think about and use InfoComm. Heinold is a lifer in the trade show business, and while she has run tech-centric trade shows, pro AV is new to her. We had a really good conversation that gets into her impressions and thoughts about the industry, her perspective on ISE, the AVIXA co-owned sister show, and plans for what will be her first InfoComm in June - including what will be different and new. We also get into what, if anything, will be affected by all the trade and geopolitical turmoil that's bubbled up since the US presidency had its four year shuffle. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Jenn, thank you very much for coming on. You've been on the job for how long now?  Jenn Heinold: I've been with AVIXA for just over three months. I joined in December as the Senior Vice President of Expositions for the Americas, and I'm over InfoComm in the U.S., which will be June 11th through the 13th in Orlando, Florida and then I'm also responsible for our new InfoComm America Latina launch event, which will be in October in Mexico City.  Did you know anything about the Pro AV sector before you got involved?  Jenn Heinold: No, honestly. I ran the largest satellite technology show in the U.S. for 15 years. So I've worked in technology, but Pro AV is different and I find myself now everywhere I go looking for display screens and how audio sounds. It's so fascinating how quickly you become immersed within the industry and you notice that it's everywhere and it makes our experiences better.  You'll be a display nerd in no time.  Jenn Heinold: I'm working on it. So have you always been in the trade show business?  Jenn Heinold: I have, yes, I dedicated my career to trade shows. I am super passionate about what happens in a face-to-face environment. I love the serendipity of it. I love that what I do helps businesses grow. The community aspect is amazing, right? Bringing people together with a common goal or challenge. The education that we can provide at trade shows. You can do a month's worth of meetings in three days. You can do a trip around the world in three days in some cases, right?  So I just love the format and really believe in what it can do for businesses and I'm excited to produce InfoComm. Because you had some background working with technology trade shows, has there been much of a learning curve? Setting apart the obvious that there are different companies and all that, but I guess their needs aren't all that dissimilar, are they?  Jenn Heinold: No, I think the commonality in working on technology shows is that you have the same structure where there are channel partners that are working to sell and integrate products, but then you also have all of the end users who use a specific technology. So I think it's important for us to be a forum for both Pro AV as well as our end-user audiences, and make sure that they each are fulfilled and feel welcome at the show and find value in the show.  You went to Integrated Systems Europe a few weeks ago, I saw you there. That was your first big Pro AV trade show, I assume, and I'm curious about your impressions.  Jenn Heinold: Oh, gosh, I was blown away by ISE. How could you not be? But for me, I was just so impressed by what the exhibitors did on the show floor. They really pulled out all the stops for ISE and the energy is amazing. It was so valuable for me to see the technology all together in real life, and then also to be able to meet with exhibitors here directly to know what are your strategic priorities for 2025 and beyond. Who should I be focusing on making sure that I have at the show, so it's the best for our exhibitors and our attendees alike?  I'm sure you were walking around with people like your boss Dave Labuskes both at ISE and InfoComm. Did you get some sense that ISE is its own thing? InfoComm runs differently. Yes, there are the same vendors and everything else, but apart from the obvious of Barcelona versus Orlando or Las Vegas, it does do things differently in some respects, at least. Jenn Heinold: Yeah, absolutely. I unfortunately don't yet have the comparison for InfoComm. I know what our plans are and what we're focusing on. ISE clearly has an amazing global footprint and InfoComm, while it is international, does skew a little bit more to North America just based on the location.  I think we at InfoComm have a much more training program and educational offering, which I really think is valuable. We need to not only nurture our current workforce and make sure that they have all the tools they need to succeed, but focus on the next generation as well, and I'm really proud that InfoComm does that. One of the things about ISE, as you said, there's not as much of a focus on training, there are certainly conferences and things like that, but it's more aimed at end users.  Do you find that you're getting exhibitors and other people saying, hey, it would be great if we had more end users if there was more kind of focus on that part of it, as opposed to, I sometimes refer to InfoComm is something of a gearhead show, and I don't mean that negatively, but it attracts the people who are going to go look at things like cable connectors and mounting infrastructure and so on and stuff that maybe somebody who's an experiential designer for a creative tech shop maybe doesn't care that much about. Jenn Heinold: Yeah. I will say that for 2025, we definitely are emphasizing the end-user audience. They are a key segment for us. Actually, one of the first things I did within my first week, Dave, was look at our end-user segments and compare what groups naturally grew when we were in Orlando versus Las Vegas, right? Just who organically was coming to the show and what I saw was a big increase in education when we're in Orlando, house of worship, retail, restaurants, and hospitality. None of this probably surprises you, but as we built out our marketing campaign, we've decided to really double down our investment on those segments that are organically growing in Orlando. I grew up in trade shows and marketing, so this has really been a passion project for me. Making sure that we have the right audience in InfoComm 2025 is my number one priority and I had to prioritize when I started at AVIXA so I had six months to really execute the show. So if there is one thing that I'm focused on day in and day out, it's the audience at InfoComm this year. When you say audience, are you hearing from exhibitors that they want to see more I end users or they want to see more partners because I think of an InfoComm as being a hyper-efficient way for a manufacturer to have a touch with a whole bunch of existing and potential resellers, and maybe not as worried about having like General Motors or some big retailer walking around.  Jenn Heinold: I hear both, Dave, and I think distributors and integrators are a super important part of the ecosystem, just as the end users are. We are putting more end users on Stage on the show floor this year, as well as within our conference program and I think, having the end users talk about how they are using AV technology only drives more end users to come to the show. That's what they want to hear, right? Uses cases of how they had successful installations, and how they have better employee engagement because of their conferencing and collaboration tools. We've got some retailers actually who will present how they're deploying AV technology in their stores, and what it's doing to improve their business. So we are making a real focus on that piece along with, of course, all the traditional content and certification we offer for the gearheads, as you said. I assume that's a bit of a tactic as well in, that if you invite, the Head of Digital for a big bank or big retail or whatever it may be to the show to do a speaking gig, there's a decent chance he or she is gonna bring some other people with them and then you've got people with big bank on the name tag walking around the show and you're able to talk about, look at the kinds of companies we're attracting. Jenn Heinold: That's absolutely a tactic. The other tactic is when we market to these end-user segments, and they go to our website, perhaps cold, having not really known much about InfoComm, and they see like-minded people on the website speaking, they realize it's an event for them too.  When you got involved, was there a discussion about how are things working right now? The old line about, if it ain't broke, don't fix it? Or were there things that you were told that are where we would like to grow, here's like where we would like to change things, that sort of thing?  Jenn Heinold: Yeah, I mentioned some of the deep dive I took into the show data when I first started. I also read the last five or so years' Exhibitor and Attendee Surveys. In reading those, one thing that bubbled up was just the onsite experience overall, and it is hard when you compare a U.S.-based show to an ISE at the Fira Barcelona is lovely and the food options are really healthy and great, and, unfortunately, we're a little bit behind in the United States on those things, but we are making  It's mind-blowing.  Jenn Heinold: It is a little embarrassing sometimes, but, I will tell you, I have already met with the team in Orlando. I actually was there about three weeks ago and talked about how we want to upgrade the food and beverage experience, have healthier options, and have more seating. So you will see an upgrade in the onsite experience as well.  That's something that we've done mindfully. When you have a better experience, you want to spend more time on the show floor, right? So, there's definitely another strategic priority for us.  Might as well talk about it now, I, people like me would be very happy if we never went to Orlando or Las Vegas again, and in the past, long before your time, InfoComm did move around a little bit. I remember the first one I went to was in Anaheim, and then it got in this rota of, back and forth between Orlando and Las Vegas.  Is that a finite thing or is that just how things are going to be?  Jenn Heinold: I don't think it's finite. The reality is InfoComm can fit in about five convention centers in the United States based on its size and Orlando and Vegas are two of them. Chicago could be an option, Atlanta, and New Orleans might work, but there are just not that many venues that can hold a show of our size, and also where the cities have the infrastructure to host us, so we are a little hamstrung that way.  I'm not opposed to looking at other cities. I think when we look at different cities, of course, we look at the cost structure. We look at the audience that is within a couple of hundred-mile radius and how accessible it is for air travel and everything else. I'm not opposed to it. We do have quite a few years booked already for Orlando and Las Vegas, but it's definitely something that I'm looking into.  If you come to the show, you'll see a lot of questions about our future cities and where we might be in the post-show survey, because it's something that I'd like to look into in the future. You've only been with AVIXA for three to four months, so you don't have a reference point for last year, but I'm going to ask anyway, what's going to be different this year with the show?  Jenn Heinold: Yeah, I mentioned our focus on the audience. That is a big priority for us. We always do local tours where you're able to see Avian Action. But this year I'm really proud that we're in Orlando. We've got a few new tours added to the schedule. One is, the Cirque de Soleil show behind the scenes in Disney Springs. We are going back to the University of Central Florida. We're also doing a large mega-church in Orlando for a house of worship tour. So we've added some fresh content there.  We also have a brand new panel discussion that we're launching this year called 2030 Vision. It will be moderated by Dave Labuskes, and we've got three visionaries from our industry, plus an end user up on stage to talk about what Pro AV look like in 2030, and what are the factors shaping our market. Our visionaries will be from Shure, Crestron, and Diversified. I'm really excited about having some different content models at InfoComm.  I talked earlier about the upgraded experiences. Again, we're really being mindful about making the event more comfortable and enjoyable to be a part of. I think in the last couple of years, AVIXA has really put a push on AVIXA Exchange and AVIXA TV. So I get a sense there's a lot more effort to educate the ecosystem and also use very modern ways to do it. It's not just the written word and case studies and so on. You're doing a lot of proper broadcast studio on-site at ISE and I assume probably something similar at Orlando.  Jenn Heinold: Yeah, absolutely. We'll have our AVIXA TV studios. The coolest thing about that, beyond being able to watch some of the interviews as they are recorded live, is that you get to see a fully functional broadcast studio on the show floor, right? You get to see how technology converges. It's not about just one box. It's about the whole solution and being able to present the whole solution is really special for us.  We've also got three stages. You mentioned AVIXA TV, that's more of a campfire format, right? So huddle around, and talk about different challenges that we're facing. We have our technology innovation stage which is really about highlighting new products that are coming to market and then we have our innovation Spotlight Stage and with the Spotlight Stage, we will have some exhibitors presenting thought leadership, but we also have some content partners there like Digital Signage Federation Plaza. We'll talk about lighting and staging. IABM will focus on the broadcast market opportunity and specifically the intersection of broadcast AV and IT. And FutureWorks who will talk about content creation.  Are you getting into some areas that - I saw at ISE that I didn't have enough time to really get over there and look at any, but it's enough just to get through those four days - but things like drones?  Jenn Heinold: We don't have a dedicated section of the show floor for drones. But certainly, there is some content about the use of drones projection mapping, and other applications.  What about the digital signage side? Through the years, AVIXA at InfoComm has tried to do “digital signage” pavilions, zones, and all kinds of things, and then in the last two to four years, I'm not sure of the number, you've worked with the Digital Signage Federation on a conference day called D Sign. Is that being replicated this year?  Jenn Heinold: Yeah, that'll return and we also have some content with Invidis who will cover a lot of digital signage as well so it's still a huge focus for us as part of the show. One of the attempts has always been to try to create an area thematically around it, but I've always told people that's super difficult because there are exhibitors who've been at that show for 10-20 years, and they have their spot. So it's hard to just say, okay, all of you digital science companies, you go over here, the audio people maybe do. Jenn Heinold: Yes. We don't have a dedicated pavilion for digital signage, but it gets back to our conversation earlier, Dave, I think it's a little bit less about one very specific piece of technology and more about the larger application and I think that's where our industry is going, and that's why really we can't box in those digital signage providers, right? Because they're doing so much more than just just a digital signage display.  Yeah, and that applies to just about any discipline these days that everything is cross-pollinating.  Jenn Heinold: Yes. So I think you'll see certainly some applications come to life at InfoComm 2025 and it'll be an even bigger part of our event design for 2026 where we are already having those conversations around what Infocomm 2026 looks like, which is really exciting. There was some noise at ISE around some of the major exhibitors, like notably Samsung, suggesting that they're not going to be at the show, that they're pulling their big stand, and this and that, and those were swatted down at the time, but I'm curious where that's at.  Jenn Heinold: Yeah, I personally speak to Samsung about every other week and they will be participating at InfoComm 2025. Will it be in the large booth presence that they have had in the past? Quite frankly, no, but, they will be there. They will have products on display. We welcome them and we're working with them to find the right marketing solution for what their needs are today and into the future as well. I find that weird because they had a massive presence at ISE and you would think they want to be there and if they're just doing whisper rooms, that sort of thing, it seems an odd decision. Is there something behind that? I read stuff about Korean politics or whatever, Korean government stuff that may be in the way of it. Jenn Heinold: I think that's a better question for them to answer, certainly, but they will do more than just a whisper room. They will have a presence at the show and we're working with them very closely on that. And they've been great partners. We want to continue to partner with them in a way that's mutually beneficial to both. Of course. Are you seeing some new exhibitors? Again, I respect that this is all new to you, but, some significant exhibitors coming into the InfoComm that maybe didn't do in the past.  Jenn Heinold: Yeah, I'm seeing, some more kiosk manufacturers. We're hearing more and more about that. Retail seems to be a really big end-user segment. That's a priority. We Just signed up AWS and they're bringing their equivalent of the Fire Stick for digital signage to the show. So those applications are fun to see and new for us.  We are always looking at a little bit of AI technology, we're always looking to make sure that we're introducing new and innovative technology to the show floor and one of the most fulfilling things for me is when you see those new tech come in and they might come in a 10 x 10 in the far corner of the hall and then they work their way there, work their way up, and have a bigger and bigger presence. Does your team do much coaching for some of the overseas exhibitors?  I'm particularly thinking about Chinese LED manufacturers who show up at these shows and it's always been a source of frustration and bewilderment for me that they'll spend a lot of money to bring all their tech over and bring a bunch of people over, and then when I wander into their booths and start asking questions, they don't tend to have many, if any people who can speak much in the way of English. So do your people coach them by saying, “Guys, if you're gonna do this, here's our advice!”  Jenn Heinold: We do.  It doesn't necessarily work?  Jenn Heinold: We do and we also try to help our exhibitors with their marketing campaigns and how to promote their presence at the show, and how to save money. A lot of the services are deadline-driven and talk through all of those things.  Yeah, we do that. We partner with sales agents as well that are in the country and we encourage them to work with their exhibitors as well as to coach them on exhibiting. I don't know if that is not necessarily working, but I do think it's a longer process because there are so many elements that tie into that. Yeah, and it's not easy to if you're in Shenzhen or Beijing or whatever, you just logically don't have a whole bunch of English-speaking people, but, I guess it's not that easy either to hire interpreters to come over and get questions thrown at them about chip on board and pixel pitch and things like that the interpreter is not going to understand either.  Jenn Heinold: That can be a challenge. We hire some interpreters for our own staff to help interact. And, yeah, it definitely can be a challenge. I do think we are so close. You travel internationally. I travel internationally and with Google Translate and so many new AI tools, I feel like we are so close to really having some breakthrough moments with that though. It's so much easier now.  Like the Facebook glasses, and there's some other ones out there where they can do real-time translation and it'll just show up on the lens, which would be amazing for just about anything I do once I leave this country or leave this continent. Jenn Heinold: Yeah, I see it too. I'm hopeful that'll really transform our shows.  I have to ask about the current political and economic climate with tariffs and everything else. How are AVIXA and InfoComm navigating their way through some of that?  Jenn Heinold: Yeah, I think it certainly comes up quite often. I mentioned that was doing a trip in South America, Mexico last week, and I think it's a concern for our exhibitors, and what we can do is just help support their efforts. I feel really confident that our exhibitors know how to run their business and know how to do it well, and they will pivot and make adjustments I have studied the AV industry over the last few months, having joined AVIXA and having seen how our industry navigated COVID and having worked for an organization that had multiple trade shows prior where I saw a lot of industries not navigate COVID as well as the AV industry, I'm super impressed with how agile and smart our exhibitors are.  I think this is just another challenge that we face. I have every confidence that we'll be able to navigate this too.  Do you have any sense of companies deciding, given everything that's going on, really don't want to travel to the U.S. right now?  I'm Canadian, so I suspect there's a whole bunch of people north of the U.S. border who are having second thoughts about, okay, do I really want to go to Florida right now or in June with all this stuff about Canada being the 51st state and so on. Jenn Heinold: Yeah, so right now, we haven't had a lot of pushback on traveling to the United States. We have been able to maintain the exhibitors on our show floor, but it's certainly something that I'm watching very closely.  As a show organizer, I do think it's our job to make sure that everyone feels welcome and that's what I'm focusing on.  Yeah, I think most Canadians like me, I've got a bazillion friends in the U.S. and I would miss them and everything else and I don't think they're the ones who are stirring the pot here. So it's just unfortunate.  Jenn Heinold: Yes, absolutely.  We'll just leave it at that, right?  Jenn Heinold: Yeah.  So tell me about Mexico City. I'm curious how you guys, not really rationalize that, but you have to counterbalance that. Okay. If you do a show in Mexico City for LATAM, does that siphon away some of what is in InfoComm US?  Jenn Heinold: I wasn't part of the initial launch conversations, but I will tell you having managed regional portfolios of shows, in my past life and now being part of a regional portfolio show, I really think that all ships rise with the tide, Dave, and having an event in the country and more specifically, the In the native language and being able to serve that community who may not be able to travel will only lift up and put calm in the U.S. as well. So I'm really excited about it.  The pride that the local community feels to have InfoComm in their backyard is really palpable and energizing. I'm proud that we're able to do the regional event, and I do think that it'll feed even more of the audience to InfoComm in the U.S. because in many ways it's a great introduction to the brand and we can say, now you experience this and please come to the U.S.  show as well.  Finally, I'm curious how things are tracking. I know that with ISE, I heard probably eight weeks out or something like that, it was going to be very busy, probably break records, and so on. I'm curious about what you're hearing or tracking for Orlando and also for Mexico City although I know Mexico is well out.  Jenn Heinold: Yeah, so for Orlando, our show floor is about 95 percent sold. We're targeting around 410,000 net square feet of exhibit space and for registrations, we're targeting 40,000 which is back to pre-pandemic numbers. Right now we're pacing really well. I'm watching it very closely, of course, and I'd love to check-in with you a little closer to the event and be able to share since we still have a few months to go. But all the indicators are really good for InfoComm in the U.S. We actually just added some hotel room nights because we were getting full with the hotels we're seeing our website traffic, pretty significantly year over year. We have to look at the full picture, but there are some really positive early indicators for InfoComm.  It's probably a bit too early to know much about Mexico City, right? Jenn Heinold: Mexico City's registration will open up in June, actually at InfoComm in the U.S. We've sold about 80% of the show floor. It's a much smaller show floor than InfoComm in the U.S., but I'm really happy with the early interest from exhibitors and support from the local community. We're hoping for about 5,000 attendees in Mexico City. All right. Thank you very much for giving me an update.  Jenn Heinold: Thank you. I really enjoyed our conversation.

Get ready for a tech-filled and fun episode of the All Things Techie Podcast!*   We kick things off with a look at the exciting Sandbox VR launch in Dublin, where we experienced immersive virtual reality adventures, including a zombie scene and even met Ireland's first robotic bartender! Hear about the thrilling body tracking technology and the social fun had by all.*   Then, dive into the hilarious world of 2025's best April Fool's tech pranks! From AI-powered text-to-bark for dogs  from 11 Labs, to Curry's automatic chicken wing debone , Nothing's ridiculously long 50-meter wired headphones, and the Razer Skippidy, the intelligent Gen Z slang translator, you won't want to miss these creative and sometimes cringe-worthy gags.*   Finally, get the inside scoop on my upcoming attendance at InfoComm 2025 in Orlando, Florida! Learn why this is the largest professional audiovisual trade show in North America and the premier event for cutting-edge pro AV technologies. Find out about his participation in the Higher Ed AV Summit with HETMA. #AllThingsTechiePodcast #TechPodcast #AVTweeps #Techie #Gadgets #Gizmos #Technology #TechPranks, #AprilFools  #11Labs, #TextToBark, #CurrysDeboner, #NothingEar35mm, #StreamDeckDesk, #DuolingoCruise. #SandboxVR, #VR, #VirtualReality, #Gaming, #Dublin. #Infocomm2025, #AVTech, #ProAV, #Orlando.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The UK-based research and advisory firm Futuresource Consulting sends a big team every year to the ISE trade show in Barcelona, and then a few weeks later releases a big report that serves as a technical recap for the pro AV community - both for people who could not attend, and for people like me who did, but didn't have anywhere near enough time to see everything. The 2025 report is out now and the good news is that it is a free download - a departure for a company that produces detailed reports that are typically paywalled and tend to cost at least four figures. In this podcast, I chat with Ted Romanowitz, a principal consultant focused mainly on LED, and Morris (or Mozz) Garrard, who heads the pro displays file and looks more at LCD and OLED. We get into a bunch of things in a too-short 30 minute interview. You'll hear about mass-transferred Chip On Board tech. Where Chip On Glass, also known as MicroLED, is at. And we also get into LCD, OLED, e-paper and projection. Have a listen. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Ted and Morris, thank you for joining me. You guys are from Futuresource Consulting.  Every big trade show, like an ISE or an Infocomm and some other ones as well, but those are the ones I'm most familiar with, Futuresource sends a whole bunch of people to these shows. I'm curious how many people at Futuresource are on the pro display file, and why do you go to trade shows like ISE?  Morris Garrard: Dave, I'm glad to jump in. Thank you again for your time today, and looking forward to tossing with you. Overall, we took nearly 20 analysts and business development people to ISE which shows Futuresource's commitment to the trade show and our clients, specifically the Pro AV, we took four analysts, and I'm on the consulting and advisory side, so we had a really good representation across all the technologies: projection, flat panel, interactive, and LED.  I assume the reason that you go is it's a very efficient way to see a whole bunch of new stuff and touch base with a whole bunch of companies under one roof in a matter of days. Morris Garrard: Oh, absolutely. For me, it's just always, you walk in and you hit that Hall 3 where a lot of the display companies are, and it's just. Like that first impression you go, oh my gosh, here we are. How am I gonna do all this?  It's always nice. I always start at the Lang booth because they always do a nice job of having that big wow something right there at the major intersection. Yeah, they've done well with that. One thing about Futuresource is that the great majority of the material you put out is understandably paywalled. That's your business, you're producing subject matter expertise reports and selling them. So I'm always a bit curious about a complete 180 with these post-show reports. They're very detailed, there are many pages, and it's almost boy, that's more than you needed to do. Morris Garrard: Yes, I think it's, this year was something between 40 and 50 pages to cover the many, different areas of our practices, but, yeah, we think it adds value to our clients to see the latest and greatest, what's happening and not just a reporting of this product announcement or that product announcement, but it provides the context of what's really happening the undercurrents and the, big stories, the technology transitions, if you will, that are happening that are driving shifts in the industry. That kind of helps us open doors with clients to have deeper Engagements with them based on our unique insights.  Ted Romanowitz: I think just to add to that as well is we don't produce these show reports solely for the benefit of our clients. We also work with an extensive research network that benefits from these show reports, as well as other industry bodies that we work with, like trade associations, for example, and our channel partners as well.  It's a way, obviously, that you're getting driving awareness of the sort of work that you guys do and what is possible behind the paywall.  Ted Romanowitz: Exactly that. Yeah. It's a brilliant opportunity to raise our profile and also to raise the profile of the analysts working within these product sectors as well. So we're already four minutes in, and I've got about half an hour to chat with you guys. So we should dive straight into some of what you saw and came away with, and I would say that the biggest thing is probably LED in the context of pro display, anyway. So let's skip past audio and some of those other areas. You talked a lot in the report about mass transfer chips on board. Can you, first of all, describe what that is? Because we're in an industry that's overwhelmed by acronyms and why they're important, and what's the distinction? Why are you saying mass transferred when you're processing COB with mass transferred? Ted Romanowitz: Yes, and not only are there a lot of acronyms, Dave, but the problem is that terms are being misused, and I've heard you talk about that a little bit. It's a really strategic inflection point that's happening right now, literally right in front of our very eyes at ISE, where you're shifting from packaged LED technologies that have driven the industry for 20 years where the LED: red, blue, green are packaged and then picked and placed onto a PCB. That's shifting to package list technologies where the individual chiplets are red, blue, and green and are being mass transferred. So instead of one pixel at a time, they're doing thousands, and when you think about it in context, a 4k display is over 8.2 million pixels. So if you can transfer thousands at a once instead of one by one, you save a lot of time, and so this package list technology is like a chip on board where the backplane is a PCB and it's a passive driver and then chip on glass or what we call micro LED. Truly micro LED, that is, sub-100 micrometers mass transferred onto a TFT black backplane with an active driver. So at ISE, you saw this crazy tidal wave, I'm going to go with that term, this crazy tidal wave of companies that are announcing COB, and the biggest thing is that they're coming to the fruition of manufacturing processes so that they can mass transfer instead of pick and place. So the cost is going to be a lot less to make them, first of all, because you don't have to package first, then pick and place, and then secondly, because you can mass transfer.  So we expect, and this is going to, within maybe the next 12 months following, this could drive up to a 50 percent decrease in the ASPs, average sales price of 1.5 millimeters and below. It's just truly amazing. We've been hearing about this for several years, Futuresource has been writing about it, and now it's happening right before our eyes.  With COB, there are other inherent advantages as well, right? The first one would be that as they're manufactured, the finished modules have some sort of protective coating on them. That's just fundamental to how they do them, right? Versus SMD, it's the older school packaged LED displays where they're unprotected unless they've got this glue on board coating, and they're more prone to damage.  Ted Romanowitz: Yes, exactly, and those processes have been perfected over the last two to three years. So not only can you do a nice job of encapsulating it, but they can repair the LEDs as well, even after encapsulation.  So that's a major thing that's happening, and one of the things that I saw at the show was i5LED actually had a double difficult display that they did in the sense that it's a corner, an inside corner, which is difficult to do with LEDs to get, so there's not any seams or anything. But then the second thing they did is they put a touch overlay on an encapsulated COB display so you could touch. It had multi-touch on it. So again, really interesting to see the future of what's happening.  Yeah, because touch and LED were different worlds for the longest time, and it's only been recently where you start to see IR frames around displays that would make them interactive, and you wouldn't want to touch a conventional SMB display because it was going to damage it.  Ted Romanowitz: Exactly, especially when you get to 1.2 millimeters and below. The joke has always been that you needed to put a little tray underneath the LED wall that you were touching to capture all of the LED pixels that were falling off. But now, that's improved with all these new manufacturing techniques.  Are there benefits as well to COB in terms of energy consumption or brightness, things like that? Ted Romanowitz: Yeah, and the answer is yes. It's really incredible to see. Early in the LED market, if you've got 600 nits that was a lot, now you're seeing indoor displays at a 1000 or 1500 nits, which allows you to put them in a high ambient light situation, room that has Florida ceiling windows, like an office or an atrium, or even in a store window or of course outdoors in a kind of a kiosk or a standalone LED display. So this package is like technology; the chips are getting so small that you're filling in the space between the chips with an ultra black covering. That increases the contrast ratio and makes HDR content sing.  Yeah, it's like the old days of plasma displays and how their big benefit was deep blacks.  Ted Romanowitz: Exactly.  Yeah, so one of the things I came away with from ISE, and I had the impression in earlier shows as well, but really amplified this year with all the talk around micro LED and how it's coming, and that's like the ultimate super premium display.  I would look at the current product line of manufacturers who are doing COB and think, okay, that's more than good enough. I don't know that the world needs to get to micro LED video walls for us to finally have good-looking LED video walls. We're already there.  Ted Romanowitz: That's true, but really, it comes down to a cost basis, and this is where we've modeled. Working with some of the biggest OEMs and ODMs in the world, we've modeled the volume that they're going to be able to produce over the next several years, and the quality that they'll be able to deliver in mass quantities, and basically, the outcome is that by the early 2030s, let's say a 77-inch or 80-inch micro LED display chip on glass will be $4,000 or less and so that brings it into mass adoption and really makes it useful for, not only does it enable the close up viewing that chip on glass does, or chip on board, but it enables a price point where you're going to see it broadly deployed in meeting rooms and corporate, you'll see it in classrooms and education, all across stadiums, venues, hospitality, every different market vertical is going to be impacted by a price point of LED that's comparable to LCD today within the next several years.  Why wouldn't that happen just with COB?  Ted Romanowitz: It's the cost basis of being able to do things on a PCB is more expensive versus a TFT backplane. Over the long run, it has to shift towards a TFT backplane, a glass backplane.  The barrier to that happening right now is unlike COB, where mass transfer appears to have been worked out. It's still a work in progress on the chip on the glass or micro LED side, right? Ted Romanowitz: It is. There are a few other roadblocks that have to be overcome for chip on glass to be in volume with high quality, high yields, and when that happens, then you'll start seeing the volume ramp and the price really starts to drop.  So there will be a day, early in the next decade, when chip-on-glass micro LED displays have the same dimensions, same resolution, everything else would be at price parity with LCD. Ted Romanowitz: Yes, with LCD today. What Moss has been looking at with the rest of the team is what's gonna happen with flat panel LCD, interactive LCD, and projection. What are the unique instances where those need to be implemented, best-fit applications and what they're doing to drive price down and add value, differentiate to keep extending those product life cycles. Moss, is there much runway still for LCD? I'm also very curious about OLED, which keeps getting better technically but is still pretty narrowly defined, particularly on the pro-AV side.  Morris Garrard: Yeah. I think there are a few nuances here that we need to consider when we're talking about the LCD product lifecycle.  How we looked at this in our recent strategic market outlook was to split the market into three parts. So first, looking at the video will market, then looking at the digital signage market, and then looking at what we define as the presentation market, so in front of classroom, front of boardroom devices. Video wall, I think it's no real surprise that it is certainly being cannibalized by LED the fastest. We're already seeing that kind of impact happening at, I think, back in 2020; even LED overtook LCD as the main contributor to market value in the video wall market. If we then look at digital signage, which obviously would include screens that are sub 100 inch, which typically would have the price per resolution advantage over LED. We're already seeing LED making inroads to that market as well, so it's actually in 2025 that we're expecting LED to overtake LCD as the main contributor to the market value. Then, looking at the presentation market, which is very much dominated by the likes of interactive flat panel display, but then also obviously nontouching in many boardrooms as well. Obviously, there is still that cost consciousness when it comes to presentation displays. However, in the more narrow pixel pitch segments, as Ted mentioned, that price attrition that we're expecting over the next few years, it's going to rapidly increase the adoption of LEDs within the boardroom, especially the boardroom, and perhaps less so in K12, which obviously makes up the bulk of the education segment. But we're expecting by 2028 that LED will overtake LCDs and market value share by that point. That's not to say necessarily that the LCD market is going away in volume terms. I think the key point is in terms of value. Prices are continuing to erode to really race to the bottom on LCD. And then obviously, yeah, with volume starting to flatten out, LED is making inroads quite rapidly.  What about OLED? Morris Garrard: OLED's an interesting one. I think the key stumbling block for OLED in the professional displays market has been the price, as opposed to LCD. We're looking at around about 1.5 to 2X differential, which within the cost conscious mindset, especially in signage, but also in presentation displays as well. It has presented an obstacle to adoption. So OLED, we're looking at around 1% of volumes across the global market in terms of volume, and really that's stayed quite stable over the last few years, hasn't ramped as perhaps was expected a few years ago,  One thing that was intriguing to me was reading some of the stuff coming out of CES and then going to ISE, and I went to the TCL booth, I believe and they had a 120 or 125-inch something, giant TV, and I was thinking, okay, that I know what they're doing with these things. There's local dimming and everything else, and the visuals coming out of these displays are stunning. They look borderline OLED quality and at that form factor, as costs come down on manufacturing those things, they are starting to approach, very close in size to all in LED displays that a lot of manufacturers have in their product lines to simplify things for meeting spaces, conference rooms and so on. Do you see these LCDs getting some traction, supplanting the all-in-one LEDs?  Morris Garrard: Do you know what, Dave? That's a really interesting point because we had a number of conversations at ISE about the opportunity for larger than 100-inch LCDs. I think my answer to those individuals was that there may be an opportunity for now. I think the price attrition that we're seeing on all-in-one LEDs will bring those displays into, maybe not into price parity, then at least, within the same kind of ballpark.  But I think the other key issue with, let's take 120 inch LCD, for example, is the logistics of it. If you're in a boardroom and you're on the fifth floor, and you've got to fit a 120-inch LCD into a lift, then where we're based in Europe, that's absolutely not going to happen. Maybe in North America where you guys have your freight elevators and whatnot, but I think in terms of being able to install the display itself. You're not carrying that on the stairs.  Morris Garrard: Exactly, and let's say someone does crack it on the floor as they're installing it, then you've got to replace the whole thing. Whereas with an LED wall, it's just one module that needs to be replaced. I think there are those challenges as well that will limit the opportunity in that segment.  Are you seeing much innovation when it comes to LCD and OLEDs?  Morris Garrard: I would say in terms of the commercial LCD market, over the last few years, the key points of innovation have been, as you say, OLED initially, 8K resolution, 21:9, and then high brightness and kind of outdoor displays lumped into one. Those have really been the key points of development.  In terms of market adoption, though, they haven't really taken off. I would say high brightness and outdoors are probably the best examples, accounting for around 2 to 4% of market volumes, whereas the rest is still lingering around 1 to 2%. There was a lot of buzz and quite a bit of activity at ISE around electronic ink products, e-paper products, particularly on the color side. They've gotten bigger. There were 75-inch versions there. I had seen them earlier when I was over in Taiwan, and I thought, okay, this is interesting, but it's really early days, and this is a proof of concept more than anything else because yeah, they didn't look bad, but they didn't look good.  Morris Garrard: Yeah, I think e-paper is an interesting one and I think it presents a fantastic opportunity to the pro displays industry as a whole I think there has been a bit of maybe industry confusion around the purpose and the intended use case for e-paper and I think the point that really needs clarifying is that e-paper is not here to replace lcd I think in many ways it's there to complement LCD. Yes, it's there to replace print.  Morris Garrard: It's there to replace print, exactly, and one of the key conversations around that exact point is, would using the 16:9 aspect ratio be the most appropriate? Obviously, for signage customers that are used to digital signage, then yes, but for those end users that are replacing print signage would actually like the A Series, for example, be a more appropriate sizing range to use. I think that this market segment is still figuring some of those things out. But yeah, definitely a lot more, A lot more on on show at ISE this year, which was fantastic to see, and even new brands as well, not only kind of new models from those brands that were already active in the space. As I say, it's the early adopter phase at the moment, but I think certainly a lot of industry potential.  It was interesting, though, because, with all the buzz around it, I don't know that many people because they don't have a reason to be paying that close attention to it. They don't understand that all of these color e-paper displays are coming from one manufacturer, and whether it's Samsung Sharp or Agile Display Solutions, they're remarketing and tweaking E Ink's product. Is there any other manufacturer out there that you've run into that's actually coming up with something that is also color e-paper? I'm aware of some ESL manufacturers who are not using E Ink, but that's monochrome stuff.  Morris Garrard: Yeah, I would say really the pioneer is obviously E Ink. I have seen some Chinese facsimiles, but I would say, generally, the major brands that we work with are working with E INk.  Tearing through stuff here out of necessity, but I wanted to ask about projection.  Morris Garrard: With projection, I think, there is a tendency within the industry to focus on all of the innovation that's happening in LED especially, and thinking that projection is going away silently, but we're still expecting the projection is going to be a very robust component of market value by the end of the decade. We're still looking at a multi-billion-dollar industry by 2029 or 2030.  I would say the conversation within projection has shifted; it's a very mature product segment, of course. We're not really seeing the kind of product revolutions anymore in terms of feature sets or whatnot, the conversation has now shifted more towards the applications for projection. So where can projection be used where other display technologies may not be appropriate? One of the key applications, of course, that's grabbing a lot of headlines is projection mapping, for example, being able to scale an image at a massive scale onto things like historic buildings, for example. You're not going to be doing that with led in, historic cities in Europe, for example, it's just not going to happen. But finding other applications as well, for projection where the other technologies just wouldn't be able to be deployed basically.  When I go to a giant show, like an ISE, I will run into folks like you two and lots of other industry people who've been around for a long time, and we'll always have the conversation of: so,  what did you see that? I need to go see that as well, and I have my own thoughts around that, but I'm curious if there are technologies or particular manufacturers who you came across and thought, “Oh, that's interesting”. Ted Romanowitz: I'll jump in and say, both the chips on board, the wall at Samsung and the LG magnet at their booth looked fantastic, and then you saw chip on glass actually demonstrated in a large format, 136 inch at LG, as a kind of a TV kind of format. Samsung had the transparent micro LED, which I think shows they're starting to evolve their thinking. It's such a cool technology, but I think everyone's struggling with what the killer application for transparent micro LED is just because companies have been struggling with the idea of a transparent OLED. Where does it really fit in? Those are some of the killer things that I saw.  The waterfall at Lang booth. I thought it was incredibly cool, as was the kinetic LED display facing the LG booth. Not practical, but it's cool.  Yeah, and that one, I was impressed by a lot more than previous kinetic LED walls that I've seen because this was more like a game show spinning tile thing where you didn't have all this, very tight synchronizing of modules to make it look good, and I saw another kinetic LED wall I was talking to an old industry friend who said, yeah, this thing's cool, but it's breaking down every half an hour because his stand was right next to it. So it's handled with care.  Ted Romanowitz: Yeah, I thought the other cool part of that kinetic display at LG was the fact that they drew in a social media aspect where you could, upload your picture and they do a little AI magic and all of a sudden you can see Dave Haynes right up there in the middle of the LG kinetic wall. Yes, you could, but I tried that, and it turned me into a guy going through a gender transition, which I'm not quite sure how that happened.  Ted Romanowitz: We love everybody. So that's good. We love you for just who you are, Dave. That's all I'm gonna say about that. It's a side of me I hadn't thought about, but some people said you look good like that. I don't know. Okay, sorry, but it ain't happening.  Moz, how about you?  Morris Garrard: Yeah, we've already touched on it. Compared with the conversations I was having around e-paper at the end of last year, I was amazed to see larger than 32-inch form factors, let alone 75 inches. I think it was at the Dynascan booth. I was just impressed purely with the progress that technology is making in such a short space of time. So yeah, that, for me, was the takeaway.  All right. This has been great. We could have easily spoken for three hours, but we had limited time somehow or other. I appreciate you guys jumping on the phone with me.  Ted Romanowitz: Thanks so much. It's a pleasure, and we're headed over to Taiwan and Korea, so maybe we can talk again and give you some feedback on what we saw at Touch Taiwan with some of the big OEMs and ODMs in Asia.  You gonna have some Soju? Ted Romanowitz: I will definitely have that.  Alright, thanks, guys.  Morris Garrard: Thanks so much, Dave.

HETMA would like to thank Nureva for sponsoring us during ISE 2025!Nureva is an innovator in audio and video conferencing solutions, known for its cutting-edge technology that delivers clear, full-room sound without the complexity of traditional setups. Their intelligent audio systems ensure effortless collaboration in meeting rooms and classrooms of all sizes, creating a seamless communication experience. With easy remote management and a focus on simplicity, Nureva empowers organizations to enhance hybrid and in-person interactions with reliable, high-quality audio.During ISE 2025, they are at Booth P27500, where they are showcasing:Nureva HDL310 and 410 integrated microphone and speaker barNureva Console for remote device management and monitoringNureva app for in-room device setup and tuningOur HETMA volunteers were excited to see products that are easy to install in larger spaces. We believe technology managers will appreciate creating hyflex capable rooms in simpler ways than our typical, traditional setups.But don't just take our word for it!According to Rob Abbott,Nureva is rewriting the rules for large room audio, providing high quality whole room audio without the complexity of traditional ProAV systems. Simply hang our bar on the wall and it will auto-calibrate and be ready to go. We also provide helpful features like adaptive voice amplification and acoustic check from our mobile app. Get a quick real world virtual demo to hear it for yourself.For those interested in learning more about Nureva and the products featured at ISE, head over to nureva.com and follow them on X: https://x.com/NurevaInc and LinkedIn: https://www.linkedin.com/company/nureva-inc/ .

Slow growth or strategic pause? AVIXA's latest numbers reveal what's ahead for Pro AV—and what it means for IT managers seeking software-forward devices that prioritize the end-user experience, not just gray boxes. Meet ReVolve, the world's first 10-meter LED that disappears on command. AV produces a lot of data, but who owns it, and can it be leveraged for smarter operations? Logitech Spot just changed the workplace game.Tune in to AVWeek, where Tim Albright and industry experts serve up the hottest tea on the latest developments in the commercial AV world! Explore AVIXA's latest industry report findings, examine Primeview's innovative ReVolve display technology, and unpack Logitech's smart approach to workplace optimization with their new Spot sensor.Host: Tim AlbrightGuests:Dawn Meade – Dawn on TwitterJoel Carroll – MersiveBrittany Delgado – Midwich USLinks to sources:AVNetwork – AVIXA Pro AV Index Numbers; Slowing GrowthAV Magazine – Primeview's Direct LED roll-up screensrAVe Pubs – Logitech Previews Spot ahead of ISE 2025See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Europe) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025 promises to set the tone for the year ahead, spotlighting transformative trends like AI, cloud technology, and immersive experiences.So, as we gear up for ISE 2025, the question arises: How can attendees maximize their experience to stay ahead of the curve in such a dynamic industry?Welcome to Pro AV Today, where host Ben Thomas delves into the latest developments shaping the industry. In this episode, Ben sits down with Michael Blackman, Managing Director at Integrated Systems Events, to discuss the significance of ISE 2025, how the event is evolving, and why it remains an essential gathering for industry professionals.Key highlights from the conversation:A Curated Experience for New and Returning Attendees: ISE has segmented its show into themed halls for specialized focus, from residential solutions to live events and education technology, ensuring tailored experiences for all visitors.Emerging Trends to Watch: AI, cloud-based solutions, esports, and digital art are driving innovation across sectors like hospitality, retail, and broadcast, making ISE 2025 a hub for exploring these advancements.Education and Exploration: A robust content program, including themed tracks on AI and immersive experiences, offers attendees the tools to gain deeper industry insights and discover creative applications.Michael Blackman is the Managing Director of Integrated Systems Events and a prominent leader in the Pro AV and systems integration industry. With over 40 years of experience in technology events and publishing, he has built ISE into the world's largest AV and electronic systems exhibition, growing it from a single hall in 2004 to a globally renowned event. Known for his expertise in business development, strategy, and marketing, Blackman has successfully launched numerous technology events across Europe and was inducted into SCN Magazine's AV Hall of Fame in 2023.

CES 2025 just dropped the mic with gadgets straight out of sci-fi movies (but you can actually buy these!). While everyone's worried about tariffs, Samsung and LG are pulling off the biggest manufacturing flex in tech history.Join host Tim Albright and industry experts on AVWeek as we dive deep into the commercial AV implications of CES 2025's groundbreaking innovations. Explore how political shifts and tariffs are impacting supply chains and driving up costs for AV and IT projects next year, while reshaping global manufacturing strategies.Host: Tim AlbrightGuests:Chris Neto – StarinKristin Bidwell – Audiovisual Consulting TeamCraig Durr – Collab CollectiveLinks to sources:The Verge – CES 2025AV Magazine – Samsung & LG Preparing for TariffsVote in AVNation's Best of 2024 Awards!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Na czym polega praca inwestora zastępczego i jak wygląda współpraca na linii inwestor - dostawca rozwiązań AV, opowiada Miłosz Wiesiołek, project manager z wieloletnim doświadczeniem w prowadzeniu projektów w Polsce i zagranicą. Profil Miłosza na LinkedIn https://www.linkedin.com/in/miłosz-wiesiołek-56bb8a169/ Archiwum odcinków AV INSIDER znajdziecie tutaj https://avinsider.eu

At first glance, the numbers tell me it's healthy - the Pro AV industry is cooking! Heat is the enemy of electronics - protecting your gear with proactive solutions is a must! MDEP provides enhanced security, device pairing, accessibility, and management capabilities - the future of tech collaboration is here!Joining us this week are industry experts to break down the latest in commercial AV! Breaking down the competitive landscape of AV system integrators, uncovering surprising shifts in Pro AV revenue, sharing Robert Heron's expert tips for keeping your tech in top shape, and explore how Shure's integration with Microsoft is revolutionizing workplace communication – especially as hybrid working remains a critical focus for organizations.Host: Tim AlbrightGuests:Derek Joncas – ExtronErica Carroll – CharBett StrategiesKameesha Jones – Florida International UniversityLinks to sources:AV Network – SCN Top 50 Systems Integrators for 2024AVNation – Home Theater AV MaintenanceInavate on the Net – Shure's Inclusion in Microsoft MDEPSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Host: Tim AlbrightGuests:Bren Walker – KirkegaardBrittany DiCesare – Control ConceptsChi Hang Lo – UCLALinks to sources:AV Magazine – Exertis Potentially Up For Strategic SaleAVNation – NETGEAR Launches Engage 2.0See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11.06.24

UC Today's Susie Harrison hosts Eric Garnier, Head of Sales (Education & ProAV), AVer Europe.In this session, we cover:The challenges in the industry now and how to mitigate themWhat's next for technology / AV in educationHow AI is powering the next phase of AV

AV Sales Index dipped slightly to 56.6 in June, but no cause for panic. Look to Paris 2024 Olympics for inspiration on using immersive AV tech to create memorable event experiences.On this AVWeek episode, Tim Albright and industry experts delve into the latest commercial AV industry buzz. We unpack the recent AVIXA Report revealing moderated Pro AV growth its impact on the AV Employment Index and inflation, explore Q-SYS's inventive APAC Experience Centre in Singapore a hub for innovation and a test drive of cutting-edge AV systems, and take a closer look at the stunning AV innovations showcased at the Paris 2024 Olympics. From the mesmerizing LED Olympic ring to the breathtaking Eiffel Tower projection mapping, discover how bold technologies are transforming events into unforgettable experiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We are joined by Keven Yue, Datapath Senior Manager of Business Development & Sales. He tells us about what they will have in store for their booth at W2117 in the West Hall, and their capabilities in command & control rooms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with Scott Normand, Senior Director of Commercial for Snap One. He tells us what we can find at their booth at C9477 in the Central Hall, and what's changed in the last two years since Snap One has attended InfoComm.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We are joined by Afraa Idries, Product Marketing Manager for Legrand. We discuss the new USB solutions that C2G will we showing off at Legrand's booth at C8600 in the Central Hall, as well as their role within the larger Legrand ecosystem.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We are joined by Logitech Head of Analyst Relations & Business Strategy Nathan Coutinho. We discuss what we'll find in their booth at C5365 in the central hall, and how Logitech is using AI in interesting ways to enhance the experience for remote workers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We are joined by Crestron's Brad Hintze, Vice Presdident of Marketing. We ask him what we'll see at their booth at C80100 in the central hall, including their focus on hospitality and other verticals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We are joined by D-Tools' Chief Marketing Officer & VP of Sales & Marketing Tim Bigoness. He tells us what we can expect to see in their booth at C8257 in the Central Hall, and the innovations made in both System Integrator and the cloud version of D-Tools' software to cater to customers needs in projects.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We are joined by David Missall, Insights Manager Consultants & Technical Application Engineer Manager at Sennheiser. We talk about what they'll have going on in booth C5335 in the Central Hall, the launch of their TeamConnect video bar and what it means to bring an all-in-one solution ilke this into the conferencing ecosystem.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with PPDS Vice President of Commercial for North America Nick Begleries about what they have in store for their booth at W2544 in the West Hall. We also discuss how their displays are being utilized within the higher education space.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to HP Poly Director of Hybrid Work Solutions Messaging and NPI Brian Phillips about what they have in store for their booth at C8042 in the Central Hall. We also discuss how both companies have evolved in the past two years since the acquisition, and what it means to work together within the UC space.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with AtlasIED VP of Marketing & Corporate Communications Gina Sansivero to talk about everything they have in store for the show at booth C8634 in the Central Hall. We also discuss how the Atmosphere platform is growing since its launch in 2020.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I caught up with NSCA Executive Director Tom LeBlanc on my latest pre-InfoComm-2024 videocast to talk about the BizSkills Workshop NSCA is holding the day before the InfoComm show floor opens (June 11, 2024). The workshop is a comprehensive one-day education program will deliver a strategic business curriculum, empowering participants with invaluable insights and tools crucial to enhancing business operations within the ProAV industry. Listen to this interview with Tom and consider registering now, here: https://www.infocommshow.org/infocomm-2024/nsca-bizskills

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to Owner of Theory Audio Design Paul Hales about what they'll be bringing to the show at booth C9901 in the Central Hall. We also discuss their demo room at N118 and what they can expect to hear at the show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with Operations Director for Kordz Ben Yeh about what they will have to showcase at C10157 in the Central Hall. We also discuss just how important quality cables can make or break a project.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to Control Concepts' Director of Sales and Operations Brittany DiCesare and President Steve Greenblatt about a healthier approach to trade shows. They have been attending shows like InfoComm and ISE to teach seminars and judge products, so they know a thing or two about navigating the whirlwind that a huge show like this can be.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with Biamp's Executive Vice President of Corporate Development Joe Andrulis to discuss what they will have at their booth at C9001 in the Central Hall. We also discuss the evolving conference space and Biamp's role in providing solutions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk with Future Ready Solutions CEO & President Eric Bodley about what's in store for their booth at C10157 in the Central Hall. We also discuss their partnerships and bringing quality solutions to integrators for their projects.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with Chief's Product Marketing Manager Ann Ewoldt, and discuss what we can expect to find in Chief section of Legrand's booth at C8600 in Central Hall.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with LEA Professional's Vice President of Marketing Brian Pickowitz about the additions to their CONNECT series and what else they will have for the show at booth C8456 in the central hall.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to Listen Technologies' Senior Director of Sales Mikey Shaffer about what we can expect at their booth at C8935 in the central hall. We also discuss the improvements being made on their ListenWIFI streaming solution that will be shown off during the show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with "The Dude" at Just Add Power, Taft Stricklin, to talk about what we can expect at their booth at W845 in the west hall. We also discuss what makes a good AV over IP solution and what it means to be "native on the network."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with Vanco International President Mark Corbin to discuss what they have in store for their booth at C9583 in the Central Hall.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. There are many companies under the umbrella of Legrand, and they all share one enormous space during the show. We sit down with Legrand's Senior Business Development Manager David Albright (no relation) and Director of Digital Signage Michelle Montazeri to discuss what we can find within booth C8600 in the central hall.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to the Andrew Starks from the AIMS Alliance about IPMX, and what they have in store for their booth at C6123 in the central hall. We also talk about the progress leading up to IPMX's official launch and what's next for this new standard.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to VuWall's Vice President of Marketing Anna Kozel about what they are bringing to their booth in the Central Hall at C8070. We also discuss how things have evolved for the IP KVM solution since its showing at ISE and the value it provides for control rooms and remote operator spaces.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to Atlona's Director of Marketing Garth Lobban about what they have in store for the show at their booth at C7041. We discuss the interesting way they are using eSports to show off their improvements to the OmniStream platform.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with Sony's Vice President of Professional Display Solutions Rich Ventura about what we can expect at their booth at W2201. We discuss the display solutions that are evolving the industry as well at the alliances and partnerships they have established between companies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We talk to Legrand Product Marketing Manager Ryan Bottini to discuss what Luxul will have in store at their booth at C8600. We discuss how Wi-Fi 6 brings new offerings to the table and what Luxul can provide in their networking solutions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

InfoComm 2024 comes to Las Vegas from June 8-14. This is one of the biggest Pro AV trade shows, showcasing amazing innovations in technology and education for those within the AV industry. We sit down with AVIXA Senior Director of Market Intelligence Sean Wargo and Economist Peter Hansen to discuss their primer on the AV market. The Market Insights Lunch is set for Tuesday June 11 during the show, and will inform attendees the state of the industry through AVIXA's own Industry Outlook and Trends Analysis (IOTA) report.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The health care sector has long struck me as having environments and dynamics that would benefit a lot from using digital signage technology. Accurate information is critically important, and things change quickly and often - in ways that make paper and dry erase marker board solutions seem antiquated and silly. But it is a tough sector to work in and crack - because of the layers of bureaucracy, tight regulations and the simple reality that medical facilities go up over several years, not months. People often talk about the digital signage solution sales cycle being something like 18 months on average. With healthcare, it can be double or triple that. The other challenge is that it is highly specialized and there are well-established companies referred to as patient engagement providers. So any digital signage software or solutions company thinking about going after health care business will be competing with companies that already know the industry and its technologies, like medical records, and have very established ties. LG has been active in the healthcare sector for decades, and sells specific displays and a platform used by patient engagement providers that the electronics giant has as business partners. I had a really insightful chat with Tom Mottlau, LG's director of healthcare sales. Subscribe from wherever you pick up new podcasts. TRANSCRIPT David: Tom, thank you for joining me. Can you give me a rundown of what your role is at LG?  Tom Mottlau: I am the Director of Healthcare Sales for LG. I've been in this role for some time now; I joined the company in 1999 and have been selling quite a bit into the patient room for some time.  David: Has most of your focus through those years all been on healthcare? Tom Mottlau: Well, actually, when I started, I was a trainer when we were going through the digital rollout when we were bringing high-definition television into living rooms. My house was actually the beta site for WXIA for a time there until we got our language codes right. But soon after, I moved over to the commercial side and healthcare, around 2001-2002.  David: Oh, wow. So yeah, you've been at it a long time then. Much has changed!  Tom Mottlau: Yes, sir.  David: And I guess in some cases, nothing has changed.  Tom Mottlau: Yep. David: Healthcare is an interesting vertical market for me because it seems so opportune, but I tend to think it's both terrifying and very grinding in that they're quite often very large institutions, sometimes government-associated or university-associated, and very few things happen quickly. Is that a fair assessment?  Tom Mottlau: Absolutely. There's a lot of oversight in the patient room. It's a very litigation-rich environment, and so there's a bit of bureaucracy to cut through to make sure that you're bringing in something that's both safe for patients and protects their privacy but also performs a useful function.  David: I guess the other big challenge is the build-time. You can get word of an opportunity for a medical center that's going up in a particular city, and realistically, it's probably 5-7 years out before it actually opens its doors, right? Tom Mottlau: That's true. Not only that but very often, capital projects go through a gestation period that can be a year or two from the time you actually start talking about the opportunity.  David: And when it comes to patient engagement displays and related displays around the patient care areas, is that something that engineers and architects scheme in early on, or is it something that we start talking about 3-4 years into the design and build process?  Tom Mottlau: Well, the part that's schemed in is often what size displays we're going to need. So, for example, if somebody is looking to deploy maybe a two-screen approach or a large-format approach, that's the type of thing that is discussed early on, but then when they come up on trying to decide between the patient engagement providers in the market, they do their full assessment at that time because things evolve and also needs change in that whole period that may take a couple of years you may go as we did from an environment that absolutely wanted no cameras to an environment that kind of wanted cameras after COVID. You know, so things change. So they're constantly having those discussions.  David: Why switch to wanting cameras because of COVID?  Tom Mottlau: Really, because the hospitals were locked down. You couldn't go in and see your loved one. There was a thought that if we could limit the in-person contact, maybe we could save lives, and so there was a lot of thought around using technology to overcome the challenges of contagion, and so there was even funding dedicated towards it and a number of companies focused on it  David: That's interesting because I wondered whether, in the healthcare sector, business opportunities just flat dried up because the organizations were so focused on dealing with COVID or whether it actually opened up new opportunities or diverted budgets to things that maybe weren't thought about before, like video? Tom Mottlau: True, I mean, the video focus was definitely because of COVID, but then again, you had facilities where all of their outpatient procedures had dried up. So they were strained from a budget standpoint, and so they had to be very picky about where they spent their dollars.  Now the equipment is in the patient room, but at the end of the day, we're still going to get the same flow of patients. People don't choose when to be sick. If it's gonna be either the same or higher because of those with COVID, so they still need to supply those rooms with displays, even though they were going through a crisis, they still had to budget and still had to go through their day-to-day buying of that product.  David: Is this a specialty application and solution as opposed to something that a more generic digital signage, proAV company could offer? My gut tells me that in order to be successful, you really need to know the healthcare environment. You can't just say, we've got these screens, we've got the software, what do you need?  Tom Mottlau: Yeah, that's a very good question. Everything we do on our end is driven by VOC (voice of customer). We partner with the top patient engagement providers in the country. There are a handful that are what we call tier one. We actually provide them with products that they vet out before we go into production.  We go to them to ask them, what do you need? What products do you need for that patient? I mean, and that's where the patient engagement boards, the idea of patient engagement boards came from was we had to provide them a display that met, at the time, 60065 UL, which is now 62368-1, so that they can meet NFPA 99 fire code.  David: I love it when you talk dirty. Tom Mottlau: Yeah, there's a lot of stuff out there that.  David: What the hell is he talking about?  Tom Mottlau: Yeah, I know enough to be dangerous. Basically, what it boils down to is we want to make sure that our products are vetted by a third party. UL is considered a respectable testing agency, and that's why you find most electronics are vetted by them and so they test them in the patient room. It's a high-oxygen environment with folks who are debilitated and life-sustaining equipment so the product has to be tested.  We knew that we had to provide a product for our SIs that would meet those specs as well as other specs that they had like they wanted something that could be POE-powered because it takes an act of Congress to add a 110-amp outlet to a patient room. It's just a lot of bureaucracy for that. So we decided to roll out two units: one of 32, which is POE, and one that's 43. Taking all those things I just mentioned into consideration, as well as things like lighting.  Folks didn't want a big night light so we had to spend a little extra attention on the ambient light sensor and that type of thing. This is our first offering. David: So for doofuses like me who don't spend a lot of time thinking about underwriter lab, certifications, and so on, just about any monitor, well, I assume any monitor that is marketed by credible companies in North America is UL-certified, but these are different grades of UL, I'm guessing?  Tom Mottlau: They are. Going back in the day of CRTs, if you take it all the way back then when you put a product into a room that has a high-powered cathode ray tube and there's oxygen floating around, safety is always of concern. So, going way back, probably driven by product liability and that type of thing. We all wanted to produce a safe product, and that's why we turned to those companies. The way that works is we design a product, we throw it over to them, and they come back and say, okay, this is great, but you got to change this, and this could be anything. And then we go back and forth until we arrive at a product that's safe for that environment, with that low level of oxygen, with everything else into consideration in that room.  David: Is it different when you get out into the hallways and the nursing stations and so on? Do you still need that level, like within a certain proximity of oxygen or other gases, do you need to have that?  Tom Mottlau: It depends on the facility's tolerance because there is no federal law per se, and it could vary based on how they feel about it. I know that Florida tends to be very strict, but as a company, we had to find a place to draw that line, like where can we be safe and provide general products and where can we provide something that specialized?  And that's usually oxygenated patient room is usually the guideline. If there's oxygen in the walls and that type of thing, that's usually the guideline and the use of a pillow speaker. Outside into the hallways, not so much, but it depends on the facility. We just lay out the facts and let them decide. We sell both.  David: Is it a big additional cost to have that additional protection or whatever you want to call it, the engineering aspects?  Tom Mottlau: Yes.  David: So it's not like 10 percent more; it can be quite a bit more? Tom Mottlau: I'm not sure of the percentage, but there's a noticeable amount. Keep in mind it's typically not just achieving those ratings; it's some of the other design aspects that go into it. I mean, the fact that you have pillow speaker circuitry to begin with, there's a cost basis for that. There's a cost basis for maintaining an installer menu of 117+ items. There's a cost basis for maintaining a Pro:Centric webOS platform. You do tend to find it because of those things, not just any one of them, but because of all of them collectively, yeah, the cost is higher. I would also say that the warranties tend to be more encompassing. It's not like you have to drive it down to Ted's TV. Somebody comes and actually remedies on-site. So yeah, all of that carries a cost basis. That's why you're paying for that value.  David: You mentioned that you sell or partner with patient engagement providers. Could you describe what those companies do and offer? Tom Mottlau: Yeah, and there's a number of them. Really, just to be objective, I'll give you some of the tier ones, the ones that have taken our product over the years and tested and provided back, and the ones that have participated in our development summit. I'll touch on that in a moment after this. So companies like Aceso, you have Uniguest who were part of TVR who offers the pCare solutions. You have Get Well, Sonify, those types of companies; they've been at this for years, and as I mentioned, we have a development summit where we, for years, have piled these guys on a plane. The CTOs went off to Korea and the way I describe it is we all come into a room, and I say, we're about to enter Festivus. We want you to tell us all the ways we've disappointed you with our platform, and we sit in that room, we get tomatoes thrown at us, and then we make changes to the platform to accommodate what they need. And then that way, they're confident that they're deploying a product that we've done all we can to improve the functionality of their patient engagement systems. After all, we're a platform provider, which is what we are.  David: When you define patient engagement, what would be the technology mix that you would typically find in a modernized or newly opened patient care area? Tom Mottlau: So that would be going back years ago. I guess it started more with patient education. If Mrs. Jones is having a procedure on her kidney, they want her to be educated on what she can eat or not eat, so they found a way to bring that patient education to the patient room over the TVs. But then they also wanted to confirm she watched it, and then it went on from there.  It's not only the entertainment, but it's also things that help improve workflows, maybe even the filling out of surveys and whatnot on the platform, Being able to order your culinary, just knowing who your doctor is, questions, educational videos, all of those things and then link up with EMR. David: What's that?  Tom Mottlau: Electronic medical records. Over the years, healthcare has wanted to move away from paper, to put it very simply. They didn't want somebody's vitals in different aspects of their health stored on a hand-scribbled note in several different doctor's offices. So there's been an effort to create electronic medical records, and now that has kind of been something that our patient engagement providers have tied into those solutions into the group.  David: So, is the hub, so to speak, the visual hub in a patient care room just a TV, or is there other display technology in there, almost like a status board that tells them who their primary provider is and all the other stuff?  Tom Mottlau: So it started as the smart TV, the Pro:Centric webOS smart TV. But then, as time went on, we kept getting those requests for, say, a vertically mounted solution, where somebody can actually walk in the room, see who their doctor is, see who their nurse is, maybe the physician can come in and understand certain vitals of the patient, and so that's why we developed those patient engagement boards that separately. They started out as non-touch upon request, we went with the consensus, and the consensus was we really need controlled information. We don't want to; we've had enough issues with dry-erase boards. We want something where there's more control in entering that information, and interesting enough, we're now getting the opposite demand. We're getting demand now to incorporate touch on the future models, and that's how things start. As you know, to your point earlier, folks are initially hesitant to breach any type of rules with all the bureaucracy. Now, once they cut through all that and feel comfortable with a start, they're willing to explore more technologies within those rooms. That's why we always start out with one, and then over the years, it evolves.  David: I assume that there's a bit of a battle, but it takes some work to get at least some of the medical care facilities to budget and approve these patient engagement displays or status displays just because there's an additional cost. It's different from the way they've always done things, and it involves integration with, as you said, the EMR records and all that stuff. So, is there a lot of work to talk them into it?  Tom Mottlau: Well, you have to look at us like consultants, where we avoid just talking folks into things. Really, what it has to do with is going back to VOC, voice of the customer, the way we were doing this years ago or just re-upping until these boards were launched was to provide a larger format, and ESIs were dividing up the screen. That was the way we always recommended. But then, once we started getting that VOC, they were coming to us saying, well, we need to get these other displays in the room. You know, certain facilities were saying, Hey, we absolutely need this, and we were saying, well, we don't want to put something that's not rated for that room. Then we realized we had to really start developing a product that suits that app, that environment, and so our job is to make folks aware of what we have and let them decide which path they're going to take because, to be honest, there are two different ways of approaching it. You can use one screen of 75”, divide it, or have two screens like Moffitt did. Moffitt added the patient engagement boards, which is what they wanted.  David: I have the benefit, at least so far, of being kind of at retirement age and spending very little time, thank God, in any kind of patient care facility. Maybe that'll change. Hopefully not.  But when I have, I've still seen dry-erase marker boards at the nursing stations, in rooms, in hallways, and everywhere else. Why is it still like that? Why haven't they cut over? Is it still the prevalent way of doing things, or are you seeing quite a bit of adoption of these technologies? Tom Mottlau: Well, it is, I would say, just because we're very early in all this. That is the prevalent way, no doubt.  It's really those tech-forward, future-forward facilities that are wanting to kind of go beyond that and not only that, there's a lot of facilities that want to bring all that in and, maybe just the nature of that facility is a lot more conservative, and we have to respect that. Because ultimately they're having to maintain it. We wouldn't want to give somebody something that they can't maintain or not have the budget for. I mean, at the end of the day, they're going to come back to us, and whether or not they trust us is going to be based upon whether we advise them correctly or incorrectly. If we advise them incorrectly, they're not going to trust us. They're not going to buy from us ten years from now.  David: For your business partners, the companies that are developing patient engagement solutions, how difficult is it to work with their patient record systems, building ops systems, and so on to make these dynamic displays truly dynamic? Is it a big chore, or is there enough commonality that they can make that happen relatively quickly? Tom Mottlau: That's a very good question, and that's exactly why we're very careful about who's tier one and who we may advise folks to approach. Those companies I mentioned earlier are very skilled at what they do, and so they're taking our product as one piece of an entire system that involves many other components, and I have full faith in their ability to do that because we sit in on those meetings.  Once a year, we hear feedback, we hear positive feedback from facilities. We see it but it really couldn't happen without those partners, I would say. We made that choice years ago to be that platform provider that supports those partners and doesn't compete with them. In hindsight, I think that was a great choice because it provides more options to the market utilizing our platform.  David: Well, and being sector experts in everything that LG tries to touch would be nightmarish. If you're far better off, I suspect I will be with partners who wake up in the morning thinking about that stuff. Tom Mottlau: Yeah. I mean, we know our core competencies. We're never going to bite off more than we can chew. Now granted, we understand more and more these days, there's a lot of development supporting things like telehealth, patient engagement, EMR and whatnot. But we're also going to make sure that at the end of the day, we're tying in the right folks to provide the best solution we can to patients. David: How much discussion has to happen around network security and operating system security?  I mean, if you're running these on smart TVs, they're then running web OS, which is probably to the medical facility's I.T. team or not terribly familiar to them.  Tom Mottlau: Yeah, that's a very good question. Facilities, hospitals, and anything that involves network security bring them an acute case of indigestion, more so than other areas in the business world. So these folks, a lot of times, there's exhaustive paperwork whenever you have something that links up to the internet or something that's going to open up those vulnerabilities. So, Pro:Centric webOS is actually a walled garden. It is not something that is easily hacked when you have a walled garden approach and something that's controlled with a local server. That's why we took that approach. Now, we can offer them a VPN if there is something that they want to do externally, but these systems were decided upon years ago and built with security in mind because we knew we were going to deploy in very sensitive commercial environments. And so not so much a concern. You don't need to pull our TV out and link up with some foreign server as you might with a laptop that you buy that demands updates. It's not anything like that because, of course, that would open us up to vulnerability. So we don't take that approach. It's typically a local server and there is the ability to do some control of the server if you want a VPN, but other than that, there is no access.  David: Do you touch on other areas of what we would know as digital signage within a medical facility?  Like I'm thinking of wayfinding, directories, donor recognition, video walls, and those sorts of things. Tom Mottlau: Absolutely. I mean, we see everything. Wayfinding needs have been for years and years now, and those are only expanding. and we start to see some that require outdoor displays for wave finding. So we do have solutions for that.  Beyond displays, we actually have robots now that we're testing in medical facilities and have had a couple of certifications on some of those. David: What would they do?  Tom Mottlau: Well, the robots would be used primarily to deliver some type of nonsensitive product. I know there's some work down the road, or let's just say there's some demand for medication delivery.  But obviously, LG's approach to any demand like that is to vet it out and make sure we're designing it properly. Then, we can make announcements later on about that type of stuff. For now, we're taking those same robots that we're currently using, say, in the hotel industry, and we're getting demand for that type of technology to be used in a medical facility.  David: So surgical masks or some sort of cleaning solutions or whatever that need to be brought up to a certain area, you could send in orderly, but staffing may be tight and so you get a robot to do it. Tom Mottlau: Absolutely. And that is a very liquid situation. There's a lot of focus and a lot of development. I'm sure there'll be a lot to announce on that front, but it's all very fluid, and it's all finding its way into that environment with our company.  All these future-forward needs, not only with the robots but EV chargers for the vast amount of electric vehicles, we find ourselves involved in discussions on all these fronts with our medical facilities these days.  David: It's interesting. Obviously, AI is going to have a role in all kinds of aspects of medical research and diagnosis and all those super important things.  But I suspect there's probably a role as well, right down at the lobby level of a hospital, where somebody comes in where English isn't their first language, and they need to find the oncology clinic or whatever, and there's no translator available. If you can use AI to guide them, that would be very helpful and powerful.  Tom Mottlau: Let me write that down as a product idea. Actually, AI is something that is discussed in the company, I would say, on a weekly basis, and again, I'm sure there'll be plenty to showcase in the future. But yes, I'd say we have a good head start in that area that we're exploring different use cases in the medical environment.  David: It's interesting. I write about digital signage every day and look at emerging markets, and I've been saying that healthcare seems like a greenfield opportunity for a lot of companies, but based on this conversation, I would say it is, and it isn't because if you are a more generalized digital signage software platform, yes, you could theoretically do a lot of what's required, but there's so much insight and experience and business ties that you really need to compete with these patient engagement providers, and I think it would be awfully tough for just a more generalized company to crack, wouldn't it?  Tom Mottlau: I believe so. I mean, we've seen many come and go. You know, we have certain terms internally, like the medicine show, Wizard of Oz. there's a lot out there; you really just have to vet them out to see who's legit and who isn't, and I'm sure there are some perfectly legitimate companies that we haven't worked with yet, probably in areas outside of patient education we, we have these discussions every week, and it's, it can be difficult because there are companies that you might not have heard of and you're always trying to assess, how valid is this? And, yeah, that's a tough one.  David: Last question. Is there a next big thing that you expect to emerge with patient engagement over the next couple of years, two-three years that you can talk about?  Tom Mottlau: You hit the nail on the head, AI. But you know, keep in mind that's something in relative terms. It has been relatively just the last few years, and it has been something that's come up a lot. It seems there's a five-year span where something is a focus going way back, it was going from analog to digital.  When I first came here, it was going from wood-clad CRT televisions to flat panels, and now we have OLED right in front of us. So yeah, there's, there's a lot of progression in this market. And I would say AI is one of them, and Telehealth is another; I guess we'll find out for sure which one sticks that always happens that way, but we don't ignore them.  David: Yeah, certainly, I think AI is one of those foundational things. It's kind of like networking. It's going to be fundamental. It's not a passing fancy or something that'll be used for five years and then move on to something else. Tom Mottlau: Yeah, true. But then again, also, it's kind of like when everybody was talking about, okay, we're not going to pull RF cable that went on for years and years because they were all going to pull CAT5, and then next thing, you know, they're saying, well, we have to go back and add CAT5 because they got ahead of themselves, right? So I think the challenge for any company is nobody wants to develop the next Betamax. Everybody wants to develop something that's going to be longstanding and useful, and so it's incumbent upon us to vet out those different solutions and actually see real practical ways of using it in the patient room and trusting our partners and watching them grow. A lot of times, they're the test beds, and so that's the benefit of our approach.  By providing that platform and supporting those partners, we get to see which tree is really going to take off.  David: Betamax, you just showed your age.  Tom Mottlau: Yes, sir. That made eight tracks, right?  David: For the kiddies listening, that's VCRs. All right. Thanks, Tom. That was terrific.  Tom Mottlau: Thank you very much, sir.  David: Nice to speak with you. 

In this Steph Takeover episode of Rants & rAVes, I sat down with Chris Wildfoerster, business development manager at Axis Communications. The company is headed to ISC West, the largest security trade show in the U.S. While this show and its audience looks a lot different than those at ISE and InfoComm, security is only becoming more and more important and intertwined with ProAV. That said, Axis is bringing a range of products to the show and you might be surprised to find quite a few of them are audio-based. Learn more about all that Axis is showing at ISC West 2024 and visit the company at booth 14051.

Planar just announced it's adding many of the Leyard LEDs to its product lineup. Gary asked Planar's EVP, Adam Schmidt, to join him on today's videocast to discuss where this positions Planar in the LED market. Planar, known as a high-end LED company catering to the ProAV integration channel, will offer the Leyard lineup as a way to expand the vertical and horizontal applications reach of LED imaging - this will clearly include DOOH, Live Events, monumental signage, sporting venues, etc. This is a potential boon to the ProAV channel, as it allows them to enter all these LED opportunities now backed by the Planar brand.

You only need to be in ProAV for one trade show cycle to see that we've got a long way to go with acting on DEI: Diversity, Equity and Inclusion. The obvious gender disparity is only bested by the lack of people of color within the industry. AVIXA's SVP of exhibitions and event services, Rochelle Richardson, is representative of the future as she's both a woman and person of color. She's not only actively working in our market to support solutions but is also in the global trade show space. This work garnered her IAEE's (International Association of Exhibitions and Events) DEI Impact Award. Watch this to learn about the state of progress in AV and how you can help.

On this special edition of the AV+ podcast, host Dan Ferrisi, group editor, commercial and security, Emerald, talks with Todd Bouman, EVP, proAV display business, Sharp Imaging and Information Company of America. Together, they discuss the latest on the company's Sharp/NEC joint venture and how the company has gained brand clarity under the Sharp name. In addition, the duo discusses Sharp's sustainable solutions, key product launches and updates at ISE 2024.The duo touches on all of the following:Sharp's business strategy, product roadmap and brand clarity as it relates to the joint venture (5:02)Vendor-integrator partnerships and customer satisfaction (10:04)Sharp's sustainable solutions, product launches and updates at ISE 2024 (13:17)and much more!This special edition of the AV+ podcast is brought to you by Sharp Imaging and Information Company of America.

It's no secret that we're living in a time during which multiple industries seem to be converging with ProAV. Just a few years ago, we were fighting the AV-is-or-isn't-IT fight, and now we're seeing security (physical and cyber) mix with ProAV too. During this special Steph takeover episode of Rants & rAVes, I interview Candice Aragon of PSA about PSA University. From career pathing to subsidized certifications, PSA University offers a unique setup for security and ProAV integrators alike. Learn more here and consider becoming a PSA member so you have access!

In the most anticipated panel of 2023, a panel of AV, UCC and Digital Signage experts will join me to explore what of 2023 will affect 2024 and beyond. The panel of experts will review key trends, newly debuted technologies and discuss how to prepare for the upcoming year, as many of these experts have insights into what's to come in ProAV, digital signage and UCC. To prep us for the webinar, Yealink's senior sales engineer, Bill Newman, joined me on this episode of Rants & rAVes to talk about one of the products that debuted in 2023 that will steer 2024: the MVC S90. By the way: The webinar is free and approved for 1.0 CTS, CTS-D or AVIXA CTS-I RUs.

On the latest episode of Rants & rAVes (shout-out to Gary Kayye for letting me take over his podcast again!), I chat with Tommy Plumer of TD SYNNEX all about the distributor's upcoming event: InVision Symposium. From Sept. 12-14 in Charlotte, North Carolina, InVision aims to connect you with its community of partners, vendors, thought leaders and more. But what's interesting about this event is that Tommy mentions how much support and education it will offer salespeople of our industry. Find out more by checking out this videocast and learn more about InVision Symposium here. See you in Charlotte!