Pro AV Today

Derek DuPont of QSC discusses marketers having to create authentic, value-driven stories to engage Gen Z B2B buyers effectively.

The rapid rise of AI technologies, cloud computing, and digital services is driving a renewed surge in electricity demand across the United States, reversing nearly two decades of flat growth. A major contributor to this trend is the exponential expansion of data centers, which are now expected to consume a growing share of the U.S. electricity grid. In fact, the Electric Power Research Institute estimates that data centers, which made up about 4% of U.S. electricity usage in 2023, could account for as much as 9% by the end of the decade.With energy demand accelerating and infrastructure pressure mounting, how are today's data center operators preparing for a future that demands both scalability and sustainability?In this episode of Pro AV Today, host Ben Thomas speaks with Anthony Seiler, Global Director of Data Centers Strategy at Johnson Controls, to explore how the industry is navigating the growing complexity of powering, cooling, and designing next-generation data infrastructure. From global energy impacts to multi-stakeholder collaboration, Seiler offers a candid and informed perspective.Key takeaways from the episode include…The evolution of compute—from 6kW racks to potentially 1MW racks—demands a complete rethink of power, cooling, and spatial design in data centers.Sustainability goals are colliding with rising energy use, prompting innovations in liquid cooling, renewable integration, and energy-efficient infrastructure, though no silver bullet exists yet.Coordinating diverse stakeholders—from grid operators to IT teams—is essential for aligning long-term strategies and ensuring resiliency, redundancy, and reliability.Anthony Seiler is the Global Director of Data Centers Strategy at Johnson Controls, where he leads strategic vision and go-to-market execution for a $3.5 billion global data center portfolio. With expertise in building technology solutions, cross-functional leadership, and market expansion, he has driven consistent double-digit CAGR growth by aligning innovation with enterprise KPIs. Seiler's career spans roles in strategy, sales, and vertical program leadership across the U.S., LATAM, and Canada, with a strong foundation in operational excellence and customer-centric growth.

The hospitality industry is undergoing a rapid transformation, driven by the rising expectation for hyper-effortless, personalized guest experiences. Across industries, research from McKinsey shows that 71% of consumers expect companies to deliver personalized interactions—raising the bar for service excellence in every sector, including hospitality. As hotels, casinos, and resorts race to meet evolving demands, technology is proving to be the critical differentiator for guest loyalty, operational efficiency, and revenue growth.In an increasingly competitive landscape, the essential question becomes: How can technology be better leveraged to not just “wow” guests, but truly improve loyalty, operational outcomes, and long-term profitability in hospitality?In this episode of Pro AV Today, host Ben Thomas is joined by hospitality executive Radley Medina to explore how technology is revolutionizing the guest experience. They dive into how psychographic segmentation, connected ecosystems, and future-ready infrastructure are reshaping the way hospitality businesses operate and succeed.The main topics of conversation…Why psychographic guest segmentation is replacing traditional demographics—and how it drives deeper loyalty.How frictionless, personalized, and interconnected technology creates seamless guest experiences across entire resort ecosystems.What infrastructure and open-system strategies operators need today to stay flexible and competitive tomorrow.Radley Medina is a senior executive with over 25 years of leadership experience across the hospitality, gaming, services, and SaaS industries. He has held leadership roles at major brands including Caesars Entertainment, Station Casinos, and The Cosmopolitan, and most recently served as Chief Revenue Officer at The Service Companies, where he led enterprise revenue growth and operational transformation. Specializing in customer experience innovation, revenue optimization, and large-scale operational leadership, Medina has overseen P&Ls exceeding $325 million and helped organizations achieve EBITDA targets of over $140 million.

The demand for AV services accelerates, and the industry is facing a growing labor crisis. According to Field Nation, 72% of AV integrators say talent shortages are their most pressing challenge, driven by a wave of retirements, increased project complexity, and rising demand across sectors like education, healthcare, and retail. AV Integrators risk project delays and margin erosion without a new generation of skilled professionals. This puts everything from timelines to long-term growth at stake.So, how can the AV industry tap into untapped talent pools and raise awareness among future professionals?On Pro AV Today, host Ben Thomas and Kim Lonas, the Diversity, Equity and Inclusion Program Lead & Talent Acquisition Lead at DCC Technology, discuss how the industry can evolve its recruitment strategies. Together, they explore the urgency behind workforce development and how inclusivity, education, and mentorship impact everything from awareness to long-term retention.Key Takeaways from the Episode:Rethinking recruitment pipelines: Organizations must look beyond traditional AV circles, reaching into adjacent industries, educational institutions, and nontraditional talent pools to find the next wave of professionals.IT convergence as a gateway: As AV solutions rely more on networking and data, individuals with IT skills—especially in analytics and platforms like Power BI—are increasingly essential to integrator success.Mentorship as a growth tool: Programs like those from AVIXA and WAVE are helping to mentor, educate, and retain new talent, making the industry more accessible to those unfamiliar with its career opportunities.Kimberly Lonas is a seasoned leader in equity, inclusion, and talent acquisition with over 20 years of experience in executive search, HR strategy, and workforce development across North America and global markets. She currently serves as Director of Equity, Inclusion & Talent Acquisition at DCC Technology North America, where she drives inclusive hiring and leadership development initiatives. An active voice in the AV industry, Lonas sits on AVIXA's Diversity Council, serves on the board of Wevise, and has been recognized with multiple DEI honors, including the 2023 Dealerscope DEI Award.

Demand for AV integration services is becoming more complex and widespread, making it increasingly difficult for integrators to scale operations without sacrificing profitability. According to AVIXA's 2024 Industry Outlook and Trends Analysis, the Pro AV market is projected to reach $422 billion by 2029, intensifying the need for flexible, scalable support. Amid these pressures, service innovations like LinkLab are helping AV integrators stay competitive while navigating labor shortages, regional growth, and evolving client expectations.So, how can integrators, especially small to mid-sized ones, expand regionally, improve operational efficiency, and take on new work without overextending their internal teams?In this episode of Pro AV Today, host Ben Thomas, sits down with Cory Allen, VP of Services at Exertis Almo, to explore how the launch of LinkLab is reshaping the way integrators approach service delivery, project scaling, and workforce development across the AV industry.Key Points from the Conversation:Strategic Rebrand with Purpose: LinkLab isn't just a new name for Exertis Almo's professional services; it reflects a clearer mission to support AV integrators with targeted, scalable solutions.Regional and National Reach: The service enables integrators to pursue business in new markets even nationwide, without the need to hire local staff or turn away opportunities due to resource constraints.Empowering New Talent: LinkLab supports industry growth by offering CTS-certified AutoCAD training, helping to upskill both newcomers and experienced technicians within the AV community.Cory Allen is a seasoned AV industry leader with over 15 years of experience in sales, services, and operations, currently serving as Vice President of Services at Exertis Almo. He has advanced through roles ranging from Territory Manager to Director and now VP, consistently driving strategic growth, operational excellence, and team development across the Pro AV sector. Allen was recognized as a Commercial Integrator 40 Under 40 honoree in 2022, underscoring his impact and leadership in the industry.

The Pro AV industry continues to intersect with sectors like healthcare, retail, and corporate environments, making access to hands-on product demos and direct vendor conversations more important than ever. Technologies are evolving rapidly, and end users are demanding increasingly complex solutions. According to AVIXA, the global Pro AV market is projected to reach $402 billion by 2028. This is a signal of both the sector's growth and the increasing need for deep product knowledge and technical expertise. Events like the E4 Experience have become vital hubs for education, innovation, and connection. In a fast-moving industry where product cycles are short and end-user needs are constantly changing, how do regional events like E4 help manufacturers, integrators, and end users stay in sync?Ben Thomas, the host of Pro AV Today, speaks with Vishal Chhatralia, the Global Chief Digital & Marketing Officer at DCC Technology, and Dan Smith, the EVP/COO at Exertis Almo. The discussion explores how E4 events serve as more than just trade show stops. These shows are strategic platforms for channel enablement, customer education, and industry transformation.Key Takeaways from the Conversation:Access to Innovation: E4 offers a rare opportunity for hands-on experience with the latest AV technologies, especially for regional partners and customers who can't attend global shows like InfoComm.Education That Drives the Channel: CTS-certified sessions and real-time product demos empower both newcomers and seasoned professionals to keep up with the AV industry's fast pace.A More Inclusive, Specialized Workforce: Solutions have become more complex, increasing the need for specialized roles, inclusive hiring practices, and robust integrator support to sustain innovation across the channel.Vishal Chhatralia is a senior digital and ecommerce executive with over 15 years of leadership experience driving digital transformation, online sales growth, and innovation strategies in global B2B environments. He currently serves as Chief Digital and Innovation Officer at DCC Technology and Exertis, where he leads global digital, marketing, and product teams. Previously, at RS Components, he held multiple senior roles, including Global SVP of Digital and Innovation, where he delivered record-breaking digital sales growth, scaled agile practices, and earned multiple industry awards for customer experience and marketing excellence.Dan Smith is Executive Vice President and Chief Operating Officer at Exertis Almo, where he leads strategic growth and operations for North America's largest value-added professional AV distributor. He previously held senior leadership roles at LG Electronics, where he managed and led national sales and engineering teams across IT, display, and commercial technology sectors. Earlier in his career, he drove market expansion and high-growth initiatives at companies including Samsung, Magenta Research, and Tech Data through product development, channel strategy, and customer-focused execution.

As energy systems become more decentralized, the complexity of managing trusted devices and other components connected to the grid continues to grow. According to the U.S. Department of Energy's Distributed Energy Resource Interconnection Roadmap (January 2025), utilities across the country are experiencing increased interconnection requests for distributed energy resources (DERs), such as solar, battery storage, and EV charging systems. This shift brings a mounting challenge: securing and authenticating an expanding web of edge devices without compromising system integrity.How do we ensure trust across a sprawling, multi-vendor energy infrastructure that is increasingly targeted by cyber threats?In this episode of Pro AV Today, host Ben Thomas welcomes Julian Durand, the Chief Security Officer & SVP of Product Management, and Ali Hodjat, the VP of Product Marketing at Intertrust. They discuss how energy providers can manage and secure trusted devices across complex grid networks. The conversation focuses on the intersection of cybersecurity, device authentication, and the evolving expectations of both energy providers and consumers.Key Takeaways from the Episode:Zero trust architecture is essential to securing distributed energy networks, which are increasingly vulnerable due to the proliferation of unvetted, third-party hardware.Endpoint protection is lagging in many operational technology (OT) environments, with legacy protocols and air-gapped systems often failing to meet modern cybersecurity expectations.A universal trust model, such as the Trusted Energy Interoperability Alliance (TEIA), is being developed to help align OEMs, utilities, and consumers around a common framework for device certification and data governance.Julian Durand is a cybersecurity and product management executive with over two decades of experience launching and scaling technologies across mobile, IoT, SaaS, and PaaS platforms. He has led global teams at Nokia, Qualcomm, and Intertrust, where he spearheaded innovations in eSIM, embedded security, telematics, and decentralized trust systems—holding ten patents with several more pending. Durand is CISSP-ISSAP certified, has held multiple P&L leadership roles, and is a recognized thought leader and frequent speaker on cybersecurity and product strategy.Ali Hodjat is a senior product marketing leader with over 17 years of experience driving go-to-market strategies, product positioning, and sales enablement across broadcast, streaming, and media technology sectors. In addition to leading initiatives at companies like Intertrust, Telestream, and Verimatrix, he has deep expertise in content protection, DRM, and video security technologies, including forensic watermarking and authentication systems. Hodjat combines strong technical knowledge in media cybersecurity with proven leadership in cross-functional collaboration, competitive analysis, and strategic content development to deliver measurable business impact.

Surging demand from data centers, AI-driven infrastructure, and electric vehicles is straining power grids already under pressure. States like Texas are seeing especially sharp growth, with grid operators warning of capacity concerns due to accelerating industrial and residential loads. This pressure is prompting urgent conversations about how to build and adapt modern energy infrastructure to avoid major service disruptions. The rapid growth is forcing the utility industry to confront serious challenges around reliability, sustainability, and labor shortages.How can utilities and commercial users build infrastructure fast enough and smart enough to keep pace with electrification?Ben Thomas, the host of Pro AV Today, is joined by two leaders from ABB: John Hayter, Vice President of Marketing & Sales for the Utility Market in the U.S. West Region, and Jack Bellissimo, Senior Vice President of Product Management, Marketing & Strategy. Together, they explore how electrification, distributed energy, and digitalization are transforming modern energy infrastructure.. The conversation touches on the impact of data center growth, the urgent need for grid hardening, and how technology and workforce development are key to maintaining system resilience.Highlights from the EpisodeData centers are driving unprecedented energy and cooling demand, sparking utility challenges and infrastructure upgrades across the country.Grid hardening and resiliency are critical focal points as weather events, electrification, and aging infrastructure test reliability.Labor shortages in skilled trades threaten to slow progress, even as technologies like digital substations and predictive analytics become more accessible and essential.John Hayter is Vice President of Sales & Marketing for ABB's Utility Market in the U.S. West Region, bringing over 30 years of experience across energy, industrial, and commercial sectors. He has held multiple leadership roles at ABB, driving regional sales strategy, channel development, and performance optimization across key U.S. markets, including utilities, oil and gas, and food and beverage. Hayter is known for his strategic vision, mentoring skills, and deep expertise in electrification and power grid technologies.Jack Bellissimo is Senior Vice President of Product Portfolio & Strategy at ABB, where he leads product management, marketing, pricing, and strategic growth initiatives across the U.S. and Latin America. He brings over 18 years of leadership experience spanning product development, P&L management, operations, and global supply chain, with prior roles at Hubbell, Michelin, and GE Power. Bellissimo is known for guiding business transformation, building high-performing teams, and aligning innovation with disciplined execution across industrial, utility, and commercial markets.

The utility industry is rapidly embracing digital transformation to enhance grid resilience and operational efficiency. According to Guidehouse Insights, the global market for energy IT, operational technology (OT), and analytics spending is projected to grow from $19.8 billion in 2023 to nearly $37 billion by 2032, reflecting a compound annual growth rate (CAGR) of 7.2%. This surge underscores the growing demand for rugged technology, including tools that can withstand harsh environments while supporting advanced functionalities like AI and real-time data analytics.How are rugged devices evolving to meet the complex demands of modern utility operations, and what innovations are shaping their future?​In this episode of Pro AV Today, host Ben Thomas engages with Meade Maleki, ProServices Account Manager Utilities at Panasonic Connect North America, to explore the evolution of rugged computing solutions tailored for the utility sector. Their discussion delves into how Panasonic's Toughbook devices are designed to integrate seamlessly into utility workflows, enhancing both durability and technological capability.​Key Highlights from the Episode:Beyond Durability: Rugged technology must offer more than physical toughness; it should ensure usability, ergonomic design, and clear visibility under various field conditions.Comprehensive Solutions: Panasonic Connect extends beyond hardware by providing a full ecosystem of services, including deployment support, cybersecurity measures, and integration with existing utility systems to address the unique challenges of energy field operations.​Adaptive Design Philosophy: Emphasizing the importance of adaptability, Panasonic incorporates real-world feedback into the design process, ensuring that its products evolve in line with the dynamic needs of utility professionals.​Meade Maleki brings extensive experience in rugged mobility and utility-focused technology solutions, helping clients modernize field operations through integrated tools and services. Pillion works closely with Panasonic's Pro Services division to deliver end-to-end support, including hardware deployment, software integration, and project management tailored for complex field environments. His background includes deep knowledge of GIS, enterprise deployments, and mobility systems, making him a trusted advisor for utility organizations navigating digital transformation.

As the energy sector wrestles with decarbonization and digital transformation, AI for utilities has emerged as a potential game-changer. But while AI has generated excitement for years, real-world ROI has often remained elusive. That gap between hype and value is beginning to close. According to IBM's 2024 Enterprise Generative AI report, 64% of CEOs say they face significant pressure from stakeholders to accelerate generative AI adoption, while many energy leaders acknowledge their organizations are still early in the journey. The industry now faces a pivotal moment to either move beyond pilot projects and unlock measurable results or risk falling behind.So, how are utilities starting to realize actual business value from AI, and what does it take to scale beyond experimentation?This episode of Pro AV Today, hosted by Ben Thomas, welcomes back Casey Werth, North American Energy & Utilities Leader at IBM. Together, they unpack the changing AI landscape in energy, explore successful early use cases, and explain how utilities—from major players to rural co-ops—can take the next step in digital transformation.Highlights from the Conversation:AI's ROI Moment: After years of experimentation, utilities are demanding proof. From better load forecasting to smarter maintenance, machine learning and language models are now tied to measurable savings—sometimes in the tens of millions.Beyond the Chatbot: Many utilities started with low-risk deployments, such as internal search tools or customer-facing chat. However, the most impactful use cases often lie deeper in operations, like field ticketing, failure analysis, and demand response modeling.Small Utilities, Big Moves: Rural co-ops like Dairyland Power are proving nimble with AI for utilities, building internal GPTs and blazing trails that some investor-owned utilities haven't yet followed.Casey Werth is the Global General Manager for the Energy Industry at IBM, where he leads efforts to drive energy transition and decarbonization using AI, automation, and enterprise system optimization. He has spent more than a decade at IBM in global leadership roles focused on cloud strategy, sales, and technology development for the energy and utilities sectors. Werth also serves on the Board of Directors for the GridWise Alliance and is a member of several industry organizations and presents at industry forums, such as EEI, DistribuTECH, Cloud for Utilities and others.

Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S. data center inventory grew by 26% in 2023, and capacity constraints are expected to continue as AI-related workloads surge through 2025.So, what does it take to get a data center online today, and what's keeping many projects from starting?This episode of Pro AV Today dives into that question with Syed Hussain, Senior Director of Business Development and Strategic Partnerships at Dycom Industries, a nationwide telecom construction company. Host Ben Thomas speaks with Syed on-site at Connected America 2025 about fiber, power, cooling, and why planning for edge deployments starts years in advance.Key Topics Covered:Power and cooling are the primary constraints: While fiber placement can be complex, the bigger bottlenecks are finding enough energy and keeping chips cool at scale.Permitting remains a challenge: Running fiber often requires routing through railways, tribal lands, and other restricted areas, adding time and risk to already tight deployment windows.Planning is everything: From chip supply to project sequencing, organizations entering the data center construction space need to plan years to execute effectively.Syed Hussain is a seasoned telecom infrastructure executive with over 25 years of experience in engineering, network planning, construction, and operations. He has led large-scale fiber and broadband deployment projects across the U.S., overseeing multi-million-dollar capital budgets and teams of directors, managers, and technical staff at companies like Comcast, CenturyLink, and now Dycom Industries. His expertise spans strategic planning, municipal permitting, vendor coordination, and leadership development, with a consistent track record of delivering high-impact network builds on time and within budget.

Explosive demand for artificial intelligence, cloud services, and low-latency connectivity is reshaping the landscape for data center construction in the U.S. With hyperscalers and enterprises alike racing to deploy infrastructure closer to end users, new builds are increasingly challenged by the need for high-capacity power, complex permitting, and skilled labor. According to CBRE, U.S. data center inventory grew by 26% in 2023, and capacity constraints are expected to continue as AI-related workloads surge through 2025.So, what does it take to get a data center online today, and what's keeping many projects from starting?This episode of Pro AV Today dives into that question with Syed Hussain, Senior Director of Business Development and Strategic Partnerships at Dycom Industries, a nationwide telecom construction company. Host Ben Thomas speaks with Syed on-site at Connected America 2025 about fiber, power, cooling, and why planning for edge deployments starts years in advance.Key Topics Covered:Power and cooling are the primary constraints: While fiber placement can be complex, the bigger bottlenecks are finding enough energy and keeping chips cool at scale.Permitting remains a challenge: Running fiber often requires routing through railways, tribal lands, and other restricted areas, adding time and risk to already tight deployment windows.Planning is everything: From chip supply to project sequencing, organizations entering the data center construction space need to plan years to execute effectively.Syed Hussain is a seasoned telecom infrastructure executive with over 25 years of experience in engineering, network planning, construction, and operations. He has led large-scale fiber and broadband deployment projects across the U.S., overseeing multi-million-dollar capital budgets and teams of directors, managers, and technical staff at companies like Comcast, CenturyLink, and now Dycom Industries. His expertise spans strategic planning, municipal permitting, vendor coordination, and leadership development, with a consistent track record of delivering high-impact network builds on time and within budget.

The rise of artificial intelligence, cloud computing, and remote services is reshaping how and where modern data centers are built. Edge computing is pushing facilities closer to users, and hyperscalers are demanding smaller, denser fiber connectivity solutions. According to Synergy Research Group, hyperscale data center capacity is expected to triple by 2030.How are fiber providers adapting to the explosive growth in bandwidth demand—and what does it mean for rural communities, healthcare networks, and the edge data centers of tomorrow?Continuing our conversation at Connected America 2025 on Pro AV Today, host Ben Thomas sits down with Brian Riley, President of Hexatronic. Together, they unpack how fiber infrastructure is evolving alongside the rise of data center miniaturization, AI-driven bandwidth demands, and rural connectivity challenges. From hyperscaler expectations to public-private fiber strategies, the episode sheds light on where fiber is headed and who it's meant to serve.Key Highlights from the Episode:Miniaturization is king: Hyperscalers like Amazon are demanding ultra-compact micro cables to maximize fiber density within limited conduits.Edge data centers are rising: Infrastructure is moving closer to end users, with city-level and neighborhood-level modern data centers supporting latency-sensitive applications.Rural demand is growing: Broadband needs in remote areas—especially for telehealth, education, and smart agriculture—are driving interest in localized data centers and public-private fiber investment.Brian Riley is a seasoned telecommunications executive with deep expertise in fiber-optic network development, business transformation, and high-growth operations. He has led multiple startups, capital raises, and M&A deals, and played a key role in scaling fiber businesses for both private and public markets. As CEO of Hexatronic US, he brings decades of experience in strategy, deployment, and executive leadership across the fiber broadband and data center sectors.

Rural broadband expansion is at a turning point. The FCC's updated benchmarks for high-speed internet have significantly increased the number of underserved households, with nearly 28% of rural Americans still lacking access to adequate fixed broadband. As demand surges for reliable connectivity to support telehealth, online education, and remote work, providers and policymakers are rethinking how to build rural fiber infrastructure that can serve both immediate needs and long-term growth.How do we build long-term, scalable fiber infrastructure in rural areas without wasting resources on short-term fixes or duplicative efforts?On Pro AV Today, recorded from the floor of Connected America 2025 in Irving, Texas. Host Ben Thomas sits down with Lance White, Solutions Manager at KGPCo and longtime telecom industry leader, to dig into the practical realities of rural fiber infrastructure rollouts—from co-op partnerships and workforce shortages to the long-term ROI of fiber over wireless alternatives.Key Takeaways from the Episode:Fiber remains the only true long-term solution. While satellite and wireless serve as temporary fixes, only fiber provides the bandwidth, latency, and scalability to support rural economic development and next-gen technologies like AI and data centersElectric co-ops are leading the charge. With existing infrastructure, billing systems, and customer trust, co-ops are uniquely positioned to drive rural broadband, often succeeding where legacy telcos or ISPs have struggled.Workforce remains the bottleneck. As the industry faces a looming wave of retirements, recruiting young talent into telecom trades is vital. White emphasizes giving new workers a path for growth and ownership to keep them engaged.Lance White is a telecommunications leader with nearly three decades of experience driving fiber and wireless infrastructure projects across rural and suburban markets. He has held senior roles at KGPCo, Corning, and Grayson Collin Communications, where he led large-scale broadband deployments, secured multimillion-dollar grants, and built strategic partnerships with ILECs, CLECs, and electric co-ops. White specializes in network expansion, project management, and broadband business development, with deep technical expertise in fiber-to-the-home (FTTH), LTE, and data/voice solutions.

Fredrik Nilsson, VP of Americas at Axis Communications, discusses the forecast of security technology in 2025 and what changes are expected.

Russell Agle, VP of Biarri Networks discusses how infrastructure communities can seize fiber deployment ahead of Connected America 2025.

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes—including assigned seating and new baggage fees—have left frequent travelers and industry watchers questioning whether Southwest is abandoning the very principles that built its loyal fan base.This raises a crucial question: How important is brand equity in maintaining customer loyalty, especially in a business landscape where commoditization threatens to erase differentiation?Welcome to Pro AV Today. In the latest episode, host Ben Thomas sits down with Jeffrey Boggess, Senior Product Marketing Manager at Checkr, and David Venus, Western Regional Manager for Commercial Audio & Nexo at Yamaha Corporation of America. The discussion explores Southwest's evolving identity and the broader implications for brand trust, customer retention, and community engagement in the B2B world.Key takeaways from the conversation…Brand Equity vs. Short-Term Gains – Southwest's recent moves resemble a departure from its “customer-first” philosophy, prompting discussions on how companies can balance profitability with maintaining a strong, loyal customer base.The Role of Community in Business – Just as Southwest had a cult-like following among frequent travelers, brands in the B2B space must recognize the power of community-driven loyalty.Lessons for B2B Marketers – The conversation highlights the importance of customer trust, clear brand positioning, and the long-term value of maintaining a strong relationship with loyal customers.Jeffrey Boggess is a seasoned product marketing leader with expertise in brand strategy, customer loyalty, and go-to-market execution. With experience at Checkr, Avocor, and RingCentral, he has successfully launched multiple products, forged high-impact partnerships with industry giants like Microsoft and Google, and built marketing frameworks that drove revenue growth. Known for his creative storytelling and customer-centric approach, he has a track record of elevating brand equity and enhancing user engagement across the B2B technology space.David Venus is a seasoned sales and marketing leader specializing in pro audio and commercial AV solutions, currently serving as Western Regional Manager for Commercial Audio & Nexo at Yamaha. With a strong background in brand management, sales process development, and multichannel marketing, he has successfully driven regional growth, exceeding sales targets and earning multiple Presidents Club Awards. A graduate of Belmont University, he has extensive experience in lead generation, content marketing, and strategic partnerships, helping brands expand market share and strengthen customer engagement.

Maile Keone, president and CEO of Listen Technologies and Ampetronic, discusses assistive audio technologies transforming the AV industry.

The defense sector is increasingly turning to advanced simulation technologies and simulated environments in defense to better equip military operators for the complexities of modern combat scenarios. The stakes are high—technological advancements in modeling and simulation (M&S) not only enhance operational readiness but also serve as a critical deterrent against adversaries. Recent developments highlighted at ITSEC, the premier event for modeling, simulation, and training, showcase milestones like F-35 testing in fully immersive simulated environments. These strides underscore the growing reliance on simulations to replicate the complexity of modern battlefields.But how close are simulated environments to reality? And why does bridging this gap matter so much for military training and operational success?On Pro AV Today, host Ben Thomas explores these questions with Chris “SLAM” Duncan, the Director of Business Development at CAE USA's Next Generation Test & Training Systems. Their conversation delves into the transformative power of simulated environments in defense training, the technological advancements driving this evolution, and the implications for the future of military readiness.The two discuss...Realism in Training: Modern simulation environments, from domes to VR systems, replicate complex scenarios to enable operators to develop "muscle memory" for decision-making in high-stakes situations.Technological Drivers: Advances in GPUs, connectivity, and AI are revolutionizing the fidelity and scalability of simulations, enabling decentralized and collaborative training across global locations.AI's Role: While still emerging in M&S, AI is poised to enhance pre-mission planning, scenario generation, and post-mission analysis, driving more effective and efficient training outcomes.Chris Duncan is a leading expert in defense training and simulation, currently serving as Director of Business Development at CAE USA's Next Generation Test & Training Systems. With nearly two decades in the U.S. Air Force, including serving as the first Commander of the 31st Combat Training Squadron, he has led large-scale teams and pioneered advancements in modeling and simulation for next-generation aircraft and weapons systems. An active member of numerous defense councils, Duncan's expertise spans artificial intelligence, data analytics, and strategic planning for high-end training and operational readiness.

Trade shows have long been a cornerstone of industry evolution, offering unparalleled opportunities for networking, education, and innovation. As the Pro AV and integrated systems community navigates a rapidly shifting landscape, ISE (Integrated Systems Europe) continues to stand out as a global leader. With over 1,600 exhibitors and attendees from 160+ countries, ISE 2025 promises to set the tone for the year ahead, spotlighting transformative trends like AI, cloud technology, and immersive experiences.So, as we gear up for ISE 2025, the question arises: How can attendees maximize their experience to stay ahead of the curve in such a dynamic industry?Welcome to Pro AV Today, where host Ben Thomas delves into the latest developments shaping the industry. In this episode, Ben sits down with Michael Blackman, Managing Director at Integrated Systems Events, to discuss the significance of ISE 2025, how the event is evolving, and why it remains an essential gathering for industry professionals.Key highlights from the conversation:A Curated Experience for New and Returning Attendees: ISE has segmented its show into themed halls for specialized focus, from residential solutions to live events and education technology, ensuring tailored experiences for all visitors.Emerging Trends to Watch: AI, cloud-based solutions, esports, and digital art are driving innovation across sectors like hospitality, retail, and broadcast, making ISE 2025 a hub for exploring these advancements.Education and Exploration: A robust content program, including themed tracks on AI and immersive experiences, offers attendees the tools to gain deeper industry insights and discover creative applications.Michael Blackman is the Managing Director of Integrated Systems Events and a prominent leader in the Pro AV and systems integration industry. With over 40 years of experience in technology events and publishing, he has built ISE into the world's largest AV and electronic systems exhibition, growing it from a single hall in 2004 to a globally renowned event. Known for his expertise in business development, strategy, and marketing, Blackman has successfully launched numerous technology events across Europe and was inducted into SCN Magazine's AV Hall of Fame in 2023.

The global push for food security and efficiency is driving unprecedented innovation in farming. Autonomous technology, often associated with self-driving cars, is transforming agriculture by enhancing efficiency, addressing labor shortages, and improving sustainability. John Deere's recent announcement at CES 2025 unveiled the Autonomous 9RX Tractor. This is an advanced system designed to redefine large-scale farming operations. It integrates precision planting, tillage, and crop monitoring into a single, fully autonomous solution.How is autonomous technology transforming agriculture, and what does it mean for farmers striving to meet global food demands efficiently?Ben Thomas and Willy Pell, CEO of Blue River Technology, discuss the evolving role of autonomous systems in agriculture on Pro AV Today. They explore the historical journey of autonomous technology in farming, the benefits it brings to modern operations, and the game-changing potential of innovations like the Autonomous 9RX Tractor.Episode Highlights:The Evolution of Autonomy in Farming: Autonomy in agriculture began with GPS-guided tractors in the 1990s, allowing operators to steer precisely and focus on other tasks. Today, sensors and machine learning advancements have turned these early systems into fully autonomous solutions like the Autonomous 9RX Tractor.Labor and Efficiency Challenges: Labor shortages during critical farming seasons make efficiency essential for success. Autonomous systems save time by automating repetitive tasks, enabling farmers to focus on higher-value operations like optimizing yields and market strategies.The Autonomous 9RX Tractor: Unveiled at CES 2025, this tractor combines advanced autonomous capabilities for planting, tillage, and crop monitoring. Its retrofit design ensures accessibility, allowing farmers to adopt cutting-edge technology even with older equipment models.Willy Pell serves as the CEO of Blue River Technology, a subsidiary of John Deere, where he leads advancements in agricultural autonomy. With over 12 years at Blue River, he has held pivotal roles, including VP of Autonomy and Sr. Director of Autonomous Systems, driving innovation in robotics, machine learning, and cross-functional engineering. He holds a degree in Mechanical Engineering and has extensive experience in software architecture, computer vision, and geospatial systems from previous roles at companies like 510 Systems (acquired by Google) and Boeing. Recognized for his contributions to AgTech innovation, Willy has been instrumental in shaping autonomous technology across industries.

The growing skills gap in trade professions poses a significant challenge for industries like HVAC, construction, and manufacturing. Training and simulation technologies, particularly AR and VR, are playing a pivotal role in addressing this issue. Platforms like BILT are leveraging these technologies to create interactive, user-friendly training solutions that simplify complex processes. Studies show that immersive digital tools can boost knowledge retention by up to 75% compared to traditional methods.Can tools such as 3D interactive instructions and digital simulations close the gap in blue-collar industries and empower workers to adapt quickly to industrial needs?Pro AV Today tackles these questions with host Ben Thomas and guest Nathan Henderson, CEO and Chairman of BILT Incorporated. The episode explores how AR and VR are reshaping the training landscape, improving worker retention, and enhancing operational efficiency.Key Points of Conversation:Addressing the Skills Gap: The discussion outlines how AR/VR tools make training more effective for digital-native workers entering trade professions with little prior knowledge.Interactive Digital Training: Platforms like BILT use interactive 3D instructions, validated by manufacturers, to improve comprehension and performance, reducing turnover in training programs.Broad Industry Impacts: Improved training reduces installation errors, enhances customer satisfaction, and builds long-term brand loyalty, particularly for industries struggling with workforce shortages.Nathan Henderson, co-founder, chairman, and CEO of BILT Inc., has revolutionized the customer experience with the award-winning BILT app, providing interactive 3D Intelligent Instructions® for brands like Siemens, Weber, and The Home Depot. With over 20 years of leadership, innovation, and product management experience, he previously spearheaded transformative initiatives at SAP, including next-generation solutions for assembly and customer engagement. Henderson leads BILT in transforming training and installation processes, enhancing user experience, and bridging the gap between consumer and industrial applications through cutting-edge technology and analytics.

As technology reshapes the AV industry, Original Equipment Manufacturers (OEMs) are emerging as critical partners for businesses seeking tailored solutions. Whether it's bespoke LED displays or high-end audio systems, OEM in the AV industry is redefining how companies innovate, differentiate, and meet market demands. This raises a crucial question for professionals navigating this space—how do OEM partnerships shape innovation, quality, and market competition?What's driving the demand for OEM partnerships in AV, and what challenges come with it?Welcome to Pro AV Today. In the latest episode, host Ben Thomas sits down with George Pappas, CEO of i5LED, to explore the expanding role of OEM in the AV industry. The discussion sheds light on the multifaceted relationships between OEMs and manufacturers, offering insights into why companies opt for OEM solutions over in-house production, how the partnerships are structured, and what future trends might shape this dynamic.Key Discussion Points:Understanding OEM's Value: Why AV businesses leverage OEM partnerships to customize products, meet high-quality standards, and achieve scalability.Challenges in OEM Operations: Navigating compliance, tariffs, and manufacturing logistics, and how i5LED addresses these issues.Future Trends: The potential rise of onshoring manufacturing and how it could redefine OEM practices in the U.S. market.George Pappas is a seasoned executive and entrepreneur with extensive expertise in LED technology and manufacturing. Currently the CEO of i5LED, he has over two decades of leadership experience, including roles as President and CEO of MotherLoad Enterprises and SafeStation. With a strong track record in operations, manufacturing, and product innovation, Pappas has been instrumental in driving advancements in AV and LED solutions.

As organizations navigate the complexities of hybrid work models, the integration of Information Technology (IT) and Operational Technology (OT) has become pivotal. Eptura's 2024 Workplace Index Report highlights that businesses are increasingly investing in data analytics, integrated workplace solutions, and collaboration software to enhance operational efficiency and employee experience. This trend underscores the critical need for unified data systems that bridge IT and OT, fostering a cohesive and responsive workplace environment.How can companies effectively break down silos across IT, OT, and security operations to create a unified, data-driven workplace that enhances both security and efficiency?In this episode of Pro AV Today, host Ben Thomas engages with Richard Noel, Director of Security Operations and Infrastructure at Eptura, to explore the convergence of IT and OT data. They discuss strategies for integrating disparate data sources to bolster workplace security and efficiency, drawing insights from Eptura's extensive research and analytics.Key Highlights:Unified Data Systems: Eptura's research indicates that organizations are prioritizing investments in integrated workplace solutions, aiming to consolidate data from various sources to optimize space utilization and enhance the employee experience.Cross-Disciplinary Data Usage: The integration of IT and OT data enables more comprehensive security protocols. By analyzing data from systems such as badge readers and HVAC controls, organizations can proactively address security concerns and improve operational efficiency.Evolving Roles in Workplace Data Management: The convergence of IT and OT necessitates cross-functional expertise. Professionals are now required to understand and manage integrated data systems, ensuring that technology investments align with organizational goals and enhance overall productivity.Richard Noel is a seasoned security operations leader with over two decades of experience in information security, specializing in secure operations and intellectual property protection. He currently serves as Director of Security Operations and Infrastructure at Eptura, following a nine-year tenure at Mayo Clinic where he led information security initiatives. His extensive background includes roles at McKesson Canada and SecureOps, making him a recognized expert in healthcare and infrastructure security.

The entertainment landscape is experiencing a profound shift, with immersive experiences leading the way. Advancements in technology and changing audience expectations are transforming how people engage with content. A Deloitte survey found that 58% of sports fans attending live events desire the same in-depth statistics, analysis, and replays available when watching from home, underscoring a significant demand for enhanced in-venue experiences. This trend highlights the need for innovative spaces that foster active audience participation and emotional connection.How does Cosm leverage technology to create unforgettable immersive experiences?This episode of ProAV Today, hosted by Ben Thomas, features Rachel Stockham, VP of Sales and Strategic Partnerships at Cosm. Together, they discuss the transformative potential of immersive environments and the guiding philosophy behind Cosm's venues.Key Points from the Conversation:Redefining Experiences: Rachel explains how Cosm creates not just a venue but a holistic experience that combines technology, community, and emotion, moving beyond traditional entertainment formats.Content Diversity: The discussion highlights Cosm's diverse programming—from sports to theater to art—designed to captivate a wide range of demographics and interests.Future Aspirations: Rachel shares Cosm's expansion goals, including new venues and partnerships, and the company's vision to democratize access to immersive experiences worldwide.Rachael Stockham is an accomplished sales and marketing executive with extensive experience in strategic partnerships, revenue growth, and market expansion. As VP of Sales and Partnerships at Cosm, she leads initiatives that drive market share and deepen customer relationships through innovative outreach and sales strategies. With a background spanning senior roles in sales, marketing, and business development, Rachael is known for her expertise in building collaborative teams and fostering lasting, impactful client connections.

Home automation and luxury residential technology are reaching new heights of sophistication. Previously centered on isolated home theater rooms, this industry now integrates smart features and high-quality audiovisual setups throughout entire homes. In a market once dominated by high-cost, integrator-managed installations, shifts toward accessible DIY technology and e-commerce have introduced new options for consumers. According to industry experts, there's a growing demand for multi-purpose, connected spaces where media, lighting, and environmental controls all work in harmony.What does this mean for those seeking both luxury and flexibility in home technology? What does it take to build a truly integrated, high-performance home environment in a rapidly shifting market?On this episode of Pro AV Today, host Ben Thomas welcomes Tayloe Stansbury, CEO of Kaleidescape, a leader in luxury audiovisual technology. Together, they explore the expanding boundaries of luxury residential technology, from evolving consumer expectations to the critical balance between DIY solutions and professional integrators.Highlights from the conversation:Redefining Luxury Spaces: Shifts in home theater setups from dedicated, isolated spaces to multi-purpose, family-friendly entertainment rooms.Integration Challenges: The balance between traditional professional integrator roles and the increasing consumer interest in DIY setups.Future of Distribution: The rise of e-commerce and direct-to-consumer channels in the luxury residential space, despite historical reliance on dealer channels.Tayloe Stansbury is the chairman and CEO of Kaleidescape, known for pioneering high-end, lossless audiovisual technology. With a background spanning tech leadership and engineering, Stansbury has guided Kaleidescape's expansion to provide high-quality video and audio solutions that elevate the home entertainment experience.

School security has become an urgent topic nationwide, with increasing attention on protecting students from various threats, including school shootings, bullying, and incidents beyond school hours. Amid these challenges, the technology sector is driving innovative safety solutions tailored for educational settings, aiming to redefine and enhance campus security from K-12 through higher education.How can schools leverage new tools to build a robust, sustainable approach to security?In this episode of Pro AV Today, host Ben Thomas welcomes David Rogers, CMO of Raptor Technologies, to discuss the latest in school safety technology, from panic alert systems to AI-powered threat detection. David shares insights on current safety issues and how technology can bridge gaps in traditional security models, addressing core questions around security strategy and parent engagement.Main Points of Discussion:Real Threats Schools Face: Rogers outlines the variety of security threats, from school shootings and bullying to incidents that happen outside school hours.Technology's Role: With innovations like AI gun detection, panic alerts, and mobile app communication, technology is expanding the ability to respond to diverse emergencies.Parental and Community Involvement: Emphasizing the role of parents and community in school safety, Rogers shares ways technology can improve communication and intervention.David Rogers, CMO of Raptor Technologies, brings over two decades of expertise in high-tech marketing, specializing in SaaS, security, and communications strategy. He has held executive roles at notable companies, including Intel, Motorola, and CoreLogic, where he led product management, go-to-market strategies, and digital marketing for diverse industry segments. Known for his leadership in product positioning and demand generation, Rogers has a proven track record of fostering innovation and growth across both large tech companies and private equity-backed firms.

The rising complexity of physical and cybersecurity challenges has made integrating digital and physical security systems a priority for many organizations. Threats to physical and digital security have both increased significantly. Studies show that nearly 70% of organizations are now exploring combining IT and physical security to improve protection and enable faster response times.How can companies close the digital and physical security gap to create comprehensive, effective security frameworks?Today's episode of Pro AV Today features host Ben Thomas in conversation with Chris Utah, COO and co-founder of Regroup Mass Notification. Chris shares his expertise on the evolution of integrated security solutions, highlighting the importance of connecting digital systems with physical security measures across sectors, including education and healthcare.Key Points:New Security Collaboration Needs: The growing trend of aligning IT, security, HR, and operations professionals to tackle emerging security demands.Balancing Integration with Risk Management: Insights into managing the vulnerabilities of interconnected systems while leveraging the strengths of real-time data exchange.Industry-Specific Use Cases: How sectors like corporate, healthcare, and education adopt integrated security for essential business and safety purposes.Chris Utah is a sales leadership expert with deep expertise in mass notification and security integration across diverse industries. Known for building high-performing sales teams, he has optimized sales strategies in early-stage, venture-backed startups and managed significant growth in companies like AppAssure Software (acquired by Dell) and Allegiance Capital. His combined experience in market expansion, security solutions, and sales optimization allows him to create adaptable, comprehensive security frameworks to meet modern organizational demands.

The conversation around recruitment, career paths and retention in Pro AV is gaining attention, particularly as the industry navigates the shift toward hybrid work models and the influx of new talent. Around 70% of companies are either implementing or planning to implement hybrid work models, and businesses in the AV space are rethinking how they attract and retain the next generation of leaders. As more industries recognize the role of Pro AV technology in supporting remote and hybrid environments, this shift is becoming increasingly important.But how do young professionals carve out a place in an industry steeped in tradition? How can organizations bridge the gap between evolving tech and the needs of the modern workforce?In this episode of Pro AV Today, host Ben Thomas talks with Andie Mace, Andie Mace, the Product Marketing Manager at HP, and a recent recipient of the Commercial Integrator's 40 Under 40 Award. Their conversation covers career paths in Pro AV, the role of technology in enhancing workplace well-being, and the future of marketing in a digital-first world.Key Takeaways from the Episode:Marketing Transformation in Pro AV: Andie explains the shift from traditional white papers to fast, impactful social media content, highlighting the growing importance of thought leadership and employee satisfaction.The Human Impact of Technology: She stresses that while technology is vital, its real power lies in how it fosters human connections and boosts productivity, especially in hybrid work environments.Navigating Resistance: Andie reflects on the challenge of discussing emotional well-being in the workplace and how it impacts productivity, despite some pushback within the industry.Andie Mace, Product Marketing Manager at HP, has emerged as a thought leader in the Pro AV industry, contributing fresh ideas since joining after HP's acquisition of Poly. Her passion for technology and focus on human-centered solutions recently earned her a spot on the Commercial Integrator 40 Under 40 list, recognizing her as a rising star in the field.

Workplace dynamics have shifted dramatically, with hybrid models and remote work becoming permanent fixtures for many organizations. As a result, companies are grappling with new workplace design approaches that incorporate technology-rich solutions and human-centric elements. A recent study by Cisco found that 98% of meetings now include at least one remote participant, underscoring the need for spaces that support seamless digital collaboration while keeping employees engaged.But how can companies create environments that integrate advanced tech without losing the warmth and connection that physical spaces provide? What does the future of workplace design look like, and how can technology improve both in-office and remote work experiences?In this episode of ProAV Today, host Ben Thomas sits down with Kay Sargent, Senior Principal - Director of Thought Leadership, Interiors at HOK, to explore these questions. Together, they discuss the current trends in workplace design, the role of technology in modern office spaces, and the importance of balancing innovation with human needs.Key topics covered in the episode include:Hybrid Office Designs: The shift in office layouts to accommodate both remote and in-person workers.Tech-Human Balance: How companies can avoid sterile, overly-automated environments by integrating technology in a way that feels intuitive and personal.Designing for Equity: Creating workspaces that offer equitable experiences for remote and in-office employees.Kay Sargent is a trailblazer in the world of architecture and AV design, with a focus on creating tech-forward yet human-centered work environments. With years of experience in the industry, Kate offers a comprehensive perspective on the future of office spaces in the digital age.

The public safety sector is transforming, fueled by technological advancements and an increasing need for seamless, data-driven solutions. As agencies embrace tools that enhance communication, response times, and decision-making, the market for public safety solutions continues to grow. However, sellers face the challenge of navigating long sales cycles and complex public agency buying processes while maintaining customer retention. Successfully managing both is key to thriving in the public safety market.What strategies should businesses adopt to build trust, establish authority, and stay relevant in a rapidly evolving market?On today's episode of Pro AV Today, host, Ben Thomas sat down with Nitin Kartik, a veteran in product marketing with over a decade of experience across public safety, health care, and other industries. Together, they discuss strategies businesses should adopt to build trust, establish authority, and stay relevant in a rapidly evolving market,Key Takeaways:Relationship-building and thought leadership: Businesses must focus on long-term relationship-building and thought leadership to gain the trust of public sector agencies, positioning themselves as reliable partners in the long sales cycles of the public safety market.Adapting to buyer needs with tailored messaging: Companies must pivot their messaging to address buyer concerns, especially with technology adoption, and emphasize practical benefits like time savings and efficiency rather than just technical features.Leveraging modern marketing trends: With the growing importance of influencer content, decentralized content creation, and the need for tailored communication in B2B marketing, staying relevant requires adapting to changing buyer preferences and offering solutions that align with current technological advancements.Nitin Kartik holds a Master's degree from Stanford University and an MBA from the University of Chicago. With over 10 years of experience at leading tech companies like Amazon and public safety firms like RapidSOS and Carbyne, Nitin is a recognized authority in product marketing across multiple sectors. His cross-industry expertise and thought leadership have earned him features on major platforms like BBC TV.

On this episode of Pro AV Today, we break down the topic du jour in Pro AV: artificial intelligence. Joe Pham, the Chairman & CEO of QSC | Q-SYS, joins Ben Thomas to talk about how AV and AI are coming together and pushing the AV industry forward.Key Topics:Decoding AI in the AV IndustryJoe Pham introduces us to the nuts and bolts of AI in the AV industry. He specifically elaborates on AI's practical applications, which include computer vision and cloud-based monitoring and management. These AI-driven technologies help enhance video-conferencing experiences and simplify the management of AV assets."Immediate use cases readily available today with high value to the customer include computer vision. This technology is essential for video conferencing, using cameras that automatically switch, track, and crop so that someone on the far end feels like they are in the room," says Pham.AI vs. Logic-Based WorkflowsThe conversation moves on to define the differences between AI, machine learning, and logic-based workflows. Pham explains that while logic-based workflows follow the 'if this, then that' principle, AI is probabilistic and uses neural networks trained on data, mimicking human-like decision-making processes."AI, on the other hand, is probabilistic. It uses neural networks trained on data to provide human-like answers because humans are not deterministic," explains Pham.The Future of AI in AVAccording to Pham, we're just in the initial phase of AI's lifecycle in the AV industry. But he is optimistic that as AI continues to evolve, it will enable AV systems to do remarkable things that will enhance human experiences and business outcomes."This is revolutionary and changes everything. By the time we get to the fourth or fifth inning, our AV systems will be doing remarkable things in terms of elevating human experience and delivering better business outcomes," declares Pham.Final Thoughts on AI AdoptionPham advises AV professionals eager to tap into the power of AI to start now with computer vision AI and cloud monitoring management. He encourages them to take the initiative to start learning and capitalizing on these rapidly advancing technologies today."Start now with computer vision AI and cloud monitoring management. These are developed and readily available technologies today. Get off of zero—staying on zero is the only losing position," recommends Pham.To view Joe Pham's's keynote at InfoComm 2024, visit qsys.com/ai.

As marketing strategies become increasingly intertwined with executive decision-making, understanding how to align these functions is essential for driving business growth and staying competitive. With new technologies like AI redefining industries, there's an emerging conversation about how marketing-centric founders can leverage these tools to stay ahead. The stakes are high—effective marketing can be the difference between a product that thrives and one that vanishes into obscurity. In fact, a study by McKinsey reveals that companies that integrate marketing at the core of their business strategy will likely see better revenue growth than their competitors.But what happens when there's a disconnect between the marketing team and the executive suite? How can marketers align their strategies with a founder's vision to drive growth? This episode of Pro AV Today dives into these questions.Join host Ben Thomas as he sits down with Mike Meyer, Co-Founder and CMO of Touchstone Communications and President of AI Call Insights. Meyer shares his perspective as a marketing-centric founder, discussing how to bridge the gap between marketing strategies and executive goals.The main points of conversation are...- The importance of aligning marketing messages with the founder's vision and the target market's needs.- Why founders should focus on a single, powerful marketing message rather than overwhelming audiences with multiple features.- The important role of research and testing in identifying the most effective marketing channels.Mike Meyer is a seasoned leader in the business communication and call analytics industry. As the CMO of Touchstone Communications, he has significantly impacted the contact center industry by offering cost-efficient, high-quality inbound, outbound, and BPO services through six offshore centers in Asia. Meyer's innovative approach extends to AI-driven call analytics, providing advanced, customizable solutions that enhance client interactions and operational efficiency at a fraction of traditional costs.

As technology continues to evolve at a rapid pace, the demand for power has reached unprecedented levels. This surge is driven by data centers, AI capabilities, and ESG requirements, placing immense strain on current power systems. Enterprise energy sources are becoming more critical than ever to address these needs. The challenge of meeting this demand is crucial for maintaining infrastructure stability and supporting technological growth.How are enterprises managing and optimizing their power usage to meet these increasing demands? What innovative solutions are being implemented to balance sustainability goals with operational efficiency?In this episode of Pro AV Today, host Ben Thomas sits down with Aron Bowman, President of ELM Microgrid & Solar, to explore the dynamic world of enterprise energy sources, their applications, and the technologies driving these changes.Key Points of Discussion:- Integration of Renewable Energy: Aron explains how enterprises are incorporating renewable energy sources like solar and wind into their power grids, supplemented by intelligent control systems to manage energy storage and usage efficiently.- Microgrid Technology: The role of microgrids in providing reliable, on-site power generation and storage, ensuring seamless transitions and optimal energy usage for data centers, hospitals, and other critical infrastructure.- Future of Energy Management: The importance of blending various energy sources, including traditional fossil fuels and renewables, to achieve the best solutions for enterprise needs while meeting ESG goals.Aron Bowman, President of ELM Microgrid & Solar, has a distinguished background in energy solutions and technology integration. With extensive experience in developing and implementing microgrid systems, Aron has been at the forefront of driving innovation in energy management for enterprises. His expertise spans various sectors, ensuring that organizations can meet their power demands sustainably and efficiently.

The evolution of fire detection and safety technology is not just a luxury but a necessity. With modern homes built with materials that can burn faster than those of the past, the stakes are higher than ever. Research shows that 60% of home fires are due to human error, and 40% of people believe they are more likely to win the lottery than experience a home fire, despite fires being the most common disaster in U.S. homes.How is fire detection technology adapting to provide better safety and peace of mind in residential settings?On Pro AV Today, host Ben Thomas talks with Isis Wu, The President of Global Residential Fire and Safety at Carrier, about the latest advancements in fire detection technology and their implications for residential safety. The conversation highlights:Current State and Consumer Perception: Many people don't think about fire safety until it's too late. There's a significant gap between the perceived and actual risk of home fires.Technological Advancements: New products feature enhanced sensing technology that reduces false alarms, detects various types of fires more accurately, and offers faster response times.Consumer Education and Adoption: The importance of proper installation and maintenance of fire safety devices, including the integration of smart technology to enhance user experience and safety.Isis Wu, the president of global residential fire and safety at Carrier, leads the development and implementation of advanced fire safety technologies. With a background in engineering and extensive experience in the safety and security industry, Wu is a recognized leader in promoting residential fire safety and innovative detection solutions.

In this episode of Pro AV Today, host Ben Thomas explores the world of technology in the casino and gaming industry with Christopher Justice, a board member of the American Gaming Association. Their conversation highlights the crucial role technology plays in gaming establishments, from OEM technology on slot machines to advanced digital signage. However, behind these impressive innovations lies a complex web of compliance and cybersecurity challenges that the industry must tackle.Casinos face stringent regulatory standards, often more rigorous than those in other sectors like hospitality or education. Justice explained that gaming technology must meet the standards set by Gaming Laboratories International (GLI) and additional compliance requirements such as PCI, AML, and KYC. These regulations ensure fair play and integrity while also necessitating a robust approach to cybersecurity. As gaming systems become more connected, the risk of cyber threats increases, requiring IT teams to implement multiple layers of security protocols, including NIST and PCI DSS standards.One unique aspect of the gaming industry is the intersection of highly regulated payments and gaming technologies. Justice pointed out that while gaming regulations focus on fair play and integrity, they often overlook data security, leaving vulnerabilities that can be exploited. This dual responsibility requires a culture of compliance within organizations to safeguard gaming integrity and data security.The integration of advanced technologies extends beyond the casino floor. Modern casinos now feature fully integrated rooms with personalized TV experiences and mobile connectivity. Justice highlighted the role of mobile devices as the primary interface for guests, enhancing their experience by offering customized services based on user preferences. This shift towards a mobile-first approach presents both opportunities and challenges, particularly in managing the vast amounts of data generated and ensuring compliance across various regulatory standards.Justice emphasized the importance of IT departments in managing these technologies and maintaining compliance. The complexity of integrating old and new systems, along with varying levels of technology across different casino operators, adds to the challenge. Despite these hurdles, the goal remains to deliver a seamless and secure experience for guests.As the industry continues to evolve, the focus on enhancing customer experiences through technology will only intensify. Justice's insights underscore the need for ongoing innovation and collaboration within the industry to meet regulatory demands and exceed guest expectations. For those looking to enter this dynamic field, he suggests leveraging resources like the American Gaming Association to navigate the regulatory landscape and forge meaningful partnerships.The conversation between Thomas and Justice provides a comprehensive overview of the technological and regulatory landscape in the casino and gaming industry, offering valuable insights for industry professionals and newcomers alike.

In this episode of Pro AV Today, host Ben Thomas is joined by Christopher Whelan from Cirque du Soleil and Jason Meyer from Epson to discuss their new partnership and explore how projection technology is revolutionizing modern entertainment. This conversation dives into the ways that modern projection systems are transforming live shows and creating immersive experiences that captivate audiences.Projection technology has become a cornerstone in the world of live entertainment, offering unparalleled flexibility and creative potential. Christopher Whelan highlights how projection is used at Cirque du Soleil, not only for visible effects but also for subtle enhancements that elevate the overall visual storytelling. “Projection allows us to enhance scenery in ways that aren't immediately obvious but add layers of depth to the experience,” he explains. This ability to manipulate light and create dynamic environments sets projection apart from other visual technologies.Jason Meyer focuses on the technological advancements driving the evolution of projection systems. The shift from traditional lamp-based projectors to laser-based systems has brought significant improvements in power efficiency, resolution, and the physical size of the projectors. “Laser technology is about 50% more power-efficient than lamp-based systems and generates much less heat, allowing us to make projectors smaller and more versatile,” Meyer states. These innovations enable seamless integration of projectors into live shows, making them almost invisible to the audience while delivering stunning visual effects.One of the key strengths of projection technology is its ability to create immersive and interactive experiences. Whelan describes how projection is used to enhance both seen and unseen elements of a show, contributing to the overall magic that audiences experience. This ability to manipulate light and create dynamic environments is what sets projection apart from other visual technologies.Another crucial aspect of modern projection technology is its contribution to sustainability. Meyer highlights how Epson's focus on sustainable practices extends to their product design, using more recycled materials and reducing waste across their product lines. This commitment not only aligns with global sustainability goals but also offers practical benefits for live entertainment. "As the housings get smaller and more efficient, we're reducing our environmental footprint, which is important for both cost savings and climate impact," Meyer notes.Looking ahead, both Whelan and Meyer see immense potential for further integration of technology in live shows. Whelan envisions a future where audience members become active participants in the storytelling process, with projection technology playing a key role in creating immersive, interactive experiences. "The demand for immersive and experiential events is growing, and projectors give us the flexibility to transform spaces and engage audiences in new ways," he says.Meyer agrees, emphasizing that Epson's ongoing innovations will continue to enhance the capabilities of projection technology. "We focus on making our projectors more compact, efficient, and high-resolution, enabling us to deliver more precise and impactful visuals," he explains. This relentless pursuit of excellence ensures that both Epson and Cirque du Soleil remain at the forefront of live entertainment, constantly pushing the envelope of what's possible.Projection technology is transforming the landscape of modern entertainment, enabling creators to craft more immersive and dynamic experiences. The insights from Whelan and Meyer underscore the importance of innovation and sustainability in this evolution. As projection systems become more advanced and integrated into live shows, audiences can look forward to even more spectacular and engaging performances. The partnership between Epson and Cirque du Soleil is just the beginning, heralding a new era of technological artistry in live entertainment.

Join Host Ben Thomas and Melody Craigmyle form Exertis Almo as they break down their favorite moments of Infocomm 2024 and how the AV community continues to evolve.

Recent technological advancements and strategic implementations have significantly bolstered the security of critical infrastructures. At a U.S. Army base, the trial of AI-powered facial recognition for perimeter monitoring illustrates how cutting-edge technology is being deployed to enhance threat detection and response. Concurrently, the critical role of physical defenses, such as perimeter fencing, is still emphasized, underscoring the necessity for a dual approach that incorporates both robust physical barriers and sophisticated digital surveillance to create a comprehensive security strategy. This integrated security framework is echoed in the industry recognition received by Senstar's multisensor intrusion detection systems, showcasing the effectiveness of combining various security technologies.As these technologies evolve, how can organizations optimize their use to secure their assets comprehensively?Brad Martin, the Director of Product Management at Senstar, into the transformative impact of actionable perimeter data. From his extensive experience, Martin discusses how real-time data can significantly enhance security operations by providing detailed situational awareness and enabling quicker, more effective responses to threats."With timely and accurate information about the nature and location of a potential threat, operators can mobilize their resources much more effectively, whether it's dispatching officers to the scene immediately or activating other security protocols," he explains.Article written by Sonia Gossai

The landscape of the professional audiovisual (Pro AV) sector is dynamically evolving, driven by a notable increase in strategic partnerships and acquisitions. This development goes beyond mere business expansion; it's about fundamentally altering how companies compete and collaborate in the digital age. At the forefront, companies like AtlasIED are leveraging these alliances to bolster R&D capabilities, extend their geographical reach, and speed up technology integration.But what exactly makes these partnerships so essential at this moment, and how do they benefit the broader industry and its stakeholders? What deeper advantages do strategic partnerships offer beyond immediate financial improvements?On this episode of Pro AV Today, host Ben Thomas engages with Matt Czyzewski, the Executive President at AtlasIED. Together, they dissect the layered advantages of AtlasIED's recent strategic moves, demonstrating that these initiatives are about more than just profit.Key takeaways from their conversation include:Global Expansion: Discussing how alliances are enabling companies like AtlasIED to enhance their presence on the world stage.Boosting R&D Efforts: Examining the impact of collaborative ventures on innovation and technological advancements.Cultivating Talent and Expertise: Exploring how partnerships facilitate the sharing of knowledge and expertise, enriching human resource capabilities.As the Executive President of AtlasIED, Matt Czyzewski has a deep understanding of both the challenges and opportunities in the Pro AV industry. His leadership has been pivotal in navigating AtlasIED through numerous successful partnerships and acquisitions, significantly shaping the company's trajectory and influence in the industry.

As businesses increasingly transition to cloud environments, the conversation around cybersecurity has become more crucial. The shift from on-premise to cloud-based infrastructures offers notable benefits like scalability and cost savings, yet it introduces unique challenges and complexities in security management. The stakes are high, with a significant rise in cyber threats exploiting the vulnerabilities of cloud systems, emphasizing the need for robust security measures in these settings.What are the best practices for securing cloud environments, and how can organizations adapt to protect their digital assets effectively?In this episode of Pro AV Today, host Ben Thomas welcomes Chris McHenry, the VP of Product Management at Aviatrix, to explore cybersecurity best practices in cloud environments. They discuss the transition from traditional IT security measures to innovative cloud-centric solutions, emphasizing the importance of adapting security frameworks to suit decentralized, cloud-based operations.Key points of their conversation include:Adapting Security Measures: Transitioning from traditional perimeter security to dynamic, cloud-oriented security architectures.Managing Complexity: Simplifying security management in complex cloud environments to maintain visibility and control.Addressing New Risks: Recognizing and mitigating emerging threats unique to cloud infrastructures.Chris McHenry brings extensive expertise from his role at Aviatrix, a company at the forefront of cloud solutions and security. With a background in cloud technology innovation, particularly in networking and network security, McHenry offers valuable insights into adapting traditional IT security principles for the cloud era. His experience with major cloud vendors like AWS, Azure, and Google Cloud Platform highlights his deep understanding of the cloud computing landscape.