AV+ from Commercial Integrator

In this exclusive interview with Commercial Integrator, Simon LeDuc, product and technology manager, Clockaudio North America, discusses a range of topics with Dan Ferrisi, group editor, commercial and security, Emerald. The duo begins by chatting about the steps Clockaudio is taking to support the newer generation of field technicians as skill sets evolve and change. Then, LeDuc shares tips for installers to help save them money and time. They also discuss techniques every tech should know (or know better). Later in the conversation, LeDuc provides insights into what makes Clockaudio USB solutions different from the rest, while also exploring the reasons why it might make sense to go with a condenser gooseneck rather than a dynamic mic, headset or built-in mic. This nearly half-hour podcast is jam-packed with information from LeDuc, who, as a Clockaudio executive, works for one of the most innovative companies in the audio category today. Enjoy the conversation!

In this exclusive interview with Commercial Integrator, Brian Soto of Optoma talks about the house of worship market, focusing in particular on projection's enduring utility in these environments. During the conversation with Dan Ferrisi, group editor, commercial and security, Emerald, Soto talks about Optoma's wide range of feature-rich products, which suit everything from more intimate worship settings to grander-scale spaces. Plus, Soto emphasizes the company's solutions-centered approach to the market. He also underscores that today's projectors are both very bright and highly portable, factors that contribute to their usefulness in worship environments.

CTI acquiring Vistacom — news that broke Feb. 13 — is arguably the biggest pro AV merger and acquisition news in months. That's why Commercial Integrator brought together John Laughlin, CEO and president of CTI, as well as Angela Nolan, formerly the CEO of Vistacom, to give AV+ the inside scoop.Here, they touch on how the deal came together and, more importantly, why each company chose the other. In this candid discussion, Laughlin and Nolan go into detail on the timeline for the acquisition, why this was the right time for Vistacom to become part of a larger organization, how the move affects existing Vistacom team members, what it means for the future of the command-and-control segment, and how existing Vistacom customers will benefit from leveraging CTI's infrastructure.This half-hour conversation addresses all the things you're dying to know about CTI's acquisition of Vistacom, with the answers coming straight from the principals in the deal.Check it out!

On this special edition of the AV+ podcast, host Dan Ferrisi, group editor, commercial and security, Emerald, talks with Todd Bouman, EVP, proAV display business, Sharp Imaging and Information Company of America. Together, they discuss the latest on the company's Sharp/NEC joint venture and how the company has gained brand clarity under the Sharp name. In addition, the duo discusses Sharp's sustainable solutions, key product launches and updates at ISE 2024.The duo touches on all of the following:Sharp's business strategy, product roadmap and brand clarity as it relates to the joint venture (5:02)Vendor-integrator partnerships and customer satisfaction (10:04)Sharp's sustainable solutions, product launches and updates at ISE 2024 (13:17)and much more!This special edition of the AV+ podcast is brought to you by Sharp Imaging and Information Company of America.

On this episode of the AV+ podcast, host Dan Ferrisi, Group Editor, Commercial and Security at Emerald, talks with Frederick Loucks, consultant to manufacturers, integrators and end-user organization, about the need for integrators to have a value-based, proactive approach rather than a conventional reactive approach. He emphasizes the significance of technology integration and the concept of outcome assurance.The duo discusses the following:the importance of invisible technology that supports the performance without distracting from it (1:47)how technology should serve a purpose and bring value, not be an end in instead (6:31)managing AV at scale (1:53)delivering value to customer through technology solution, rather than price  (6:03)building sticky relationships with customers (6:05)monitoring and managed services (9:57)monitoring and asset management in enterprise AV systems (14:26)and much more!This content is brought to you by SnapOne.

On this episode of the AV+ podcast, host Dan Ferrisi, editor-in-chief of Commercial Integrator, talks with Shane Vega, VP of marketing at Userful, about the trends shaping control rooms and operations centers.The duo discusses the following: the importance of operator fatigue and attention to detail (4:24)digital transformation in control room environments (6:31) the role of human machine interfaces in improving industrial control processes (13:53) videoconferencing and real-time data sharing impacts on how operators respond to emergencies (15:41)the importance of cross-functional workflows (22:34) and much more!For more exclusive AV+ interviews visit CommercialIntegrator.com.

On this episode of AV+ host, Dan Ferrisi, editor-in-chief of Commercial Integrator, talks with two industry luminaries, Jennifer Goodyer, sales manager at RTSales and Erica Carroll, sales manager, product training and adoption at Mersive Technologies, about about the Rosie Riveter foundation.They discuss the following:What is Rosie the Riveter campaign and how to get involved? (13:10) Fundraising efforts in conjunction with AVIXA Women's Council (15:24)Nurturing interest in AV at a young age (17:36)The importance of diversity on panels  (22:37)and much more!This podcast is brought to you with the support of ViewSonic. With 35 years of display expertise, ViewSonic offers a wide range of workplace solutions, including DVLED videowalls for lobbies and auditoriums, large-format displays for conference rooms and training rooms, interactive displays for small meeting spaces, and executive monitors for homes and offices. Check out https://vsfinch.es/Commercial-Integrator to learn more.

As we celebrate International Women's Day (#IWD2023), AV+ is honored to be joined by four inspiring women in the commercial AV industry. From VPs, managers, thought-leaders, to engineers and advocates, these women are changing the landscape in the audiovisual industry and making their mark on the world. Hear stories from these industry luminaries:Tammy Fuqua, developer partner manager for Q-SYS; co-chair AVIXA Women's Council; LAOC co-leader for the AVIXA Women's CouncilAlthea Ricketts, VP of corporate initiatives as Shure; AVIXA leadership search committee & AVIXA foundation board member; WAVIT board memberSusan Whilhite, business development manager for Enterprise at SnapOne; founding director of WAVIT; LAOC co-leader for the AVIXA Women's CouncilEricka Shumpert, event marketing manager at AVI-SPL; lead for AVIXA Women's Council Tampa GroupJoined by host, Dan Ferrisi, editor-in-chief of Commercial Integrator, the group discusses the following:What does it mean to embrace equity? How, as an industry, can we do this? (2:12)How can we, as an industry, intentionally welcome more women in the industry? (12:13)The importance of getting more women into the industry and having great allies in it (22:19)How can we move the needle for those who are just joining the industry? (29:22)and much more!Listen to the full discussion above. For additional, #IWD2023 coverage, visit CommercialIntegrator.com.

In this edition of AV+, the podcast for the commercial AV integration industry, thought leaders from Sharp/NEC help to disambiguate classes and categories of displays, while also delving deeply into an exciting new offering: the 4P-B AQUOS commercial TV series. Dan Ferrisi, editor-in-chief of Commercial Integrator and host of AV+, is joined by Sharp/NEC's Gary Bailer, director of product management, display products, and Ben Hardy, senior product manager, large-format displays, for this incredibly illuminating half-hour conversation. This content is brought to you by Sharp NEC Display Solutions.

On this episode of the AV+ Podcast, AV industry veteran Jeff Singer discusses how manufacturers and others in our industry can aspire to "own the room" with end-to-end solutions. Singer provides insights on how manufacturers can "own the room," what kind of pivots manufacturers, integrators and the industry, as a whole, need to make, and the skill sets needed to broaden.Joined by host, Dan Ferrisi, editor-in-chief of Commercial Integrator, the duo discusses the following:the drive to "own the room"  with end-to-end solutions, fully integrated solutions (1:45)how manufacturers are trying to solve the problem of interoperability (5:03)the need for better industry software development (8:15)…and much more!This episode is sponsored by ViewSonic. ViewSonic's CDE30 series, 4k high brightness displays, range from 43-to-98 inches, and are the company's most connected displays yet with HDMI 2.1 input, HDMI 2.0 output, USB-C direct connectivity, local and remote display management and certified AV control system interoperability. Check out ViewSonic's complete line of commercial displays to learn more.Listen to the full discussion with Singer above.

On the heels of returning from ISE 2023 in Barcelona, Dan Ferrisi, host and editor-in-chief, chats with Control Concepts' Steve Greenblatt and Brittany DiCesare on their takeaways from this year's show. The trio discusses the following:ISE 2023 in comparison to other trade shows (2:33)Diversification and interoperability in the industry (13:21)AV industry's shift toward experiential (17:57)…and much more!Watch or listen to the discussion in full above. Visit CommercialIntegrator.com for more exclusive coverage of the ISE show in Barcelona.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Paul Dexter, founder and CEO of Jetbuilt. Dexter provides insight and data into our annual State of the Industry report.  The duo discusses the following:the ebbs and flows of the economy that make or break your business (1:57)the impact of a recession on the AV industry (3:52)how interest rates are affecting the integration ecosystem (6:23)the chip shortage and its impact (14:14)selling software (26:53)…and much more!

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Ron Berty, business development manager at Matrox, about some common misconceptions when it comes to video-over-IP transmission and AVoIP implementation. A one-size-fits-all approach does not apply when it comes to IP transmission of AV content, and Berty explains why.In addition to tackling the misconceptions around AVoIP transmission, the duo discusses the following:What an interframe codec is, and how it differs from a high compression codec (4:23)Latency and network topology (11:10)How to synchronize real-time data in the control room with the cloud (15:54)…and much, much more! This AV+ podcast is brought to you by ViewSonic. Visit vsfinch.es/Commercial-Integrator to learn more about the company's remarkable lineup of commercial displays, interactive flatpanels for K-12 school districts and much more. 

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with founding board members of the newly created Women in AV/IT (WAVIT) organization. Hear from Gina Sansivero, VP of marketing & corporate communications at AtlasIED and industry-legend Cory Schaeffer, who serves as an advisor to WAVIT.In this week's podcast, the group discusses WAVIT's origins and mission to empower women in commercial AV and IT industries:WAVIT's origins (2:27)WAVIT's tagline & mission (8:58)DEI in industry (18:26)How to get involved (24:52)Mentorship (26:50)…and much more!Visit CommercialIntegrator.com for more exclusive AV+ podcast content.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Dan Gundry, VP & managing director of VuWall, USA and Angela Nolan, CEO of Vistacom. Gundry shares his personal great reset after working at Vistacom for 20 years. Vistacom was recently named Commercial Integrator's 2022 Integrator of the Year.Here, the duo discusses the following:The importance of both employers and employees not taking each other for granted (8:44)Aligning the long-range and short-term goals of employees with the goals of the company (10:42)How to have a difficult conversation with your boss (15:24)How to keep reputation intact after leaving a company (21:20)Separation agreements (27:30)..and much more!Listen to the discussion in full above. For more exclusive interviews, visit CommercialIntegrator.com.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Iowa State's Mike Pederson, on the fever for 4K and 8K video resolutions.Here, the duo discusses the following:Why 4K and 8K specs are a buzz in the display world than others (1:36)What are the limits of human visual acuity? (3:53))Applications where 4K and 8K add value (6:00)High Dynamic Range vs. Standard Dynamic Range (7:46)Is Content King (13:30)Best practices for being a consultative strategic partner (16:20)..and much more!For more exclusive interviews, visit CommercialIntegrator.com and like and subscribe to @CommIntegrator on YouTube, the AV+ Podcast on Apple and Spotify.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Mike Casper, CEO at Azumo, on the supply-chain and potential solutions for vendors in this podcast. The duo discusses the following:The prospects of a recession coming into 2023 and beyond (2:28) Brand equity in sourcing (9:21)The most critical decisions business leaders are going to have to make in the supply-chain (13:16) Partnering with large-scale manufacturers (19:11) Navigating the supply-chain crunch (23:58)..and much more!For exclusive AV+ interviews, visit CommercialIntegrator.com.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Jay Phillips, chief revenue officer at Userful. Phillips, an expert on disruptive innovations, platform-based approaches and software-as-a-service models delves deeper into these topics in this podcast. In the video above, the duo discusses the following:What is a platform approach and why it's important (2:27)Software-as-a-Service and the future (4:55)What's happening in the cloud and how it's disrupting the industry (6:16)How to be more of thought leader and embrace disruption (14:29)Open Standards and the AV industry landscape (16:48)Supply Chain (24:44)How integrators can modernize their approach to attract enterprise organizations (27:12)For more exclusive interviews and AV+ podcasts, please visit commercialintegrator.com.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Alan Brawn, principal of Brawn Consulting and CI's very own monthly Brains & Brawn contributor. With 70% of purchasing decisions happening before a salesperson gets involved, the role of a salesperson is changing and the marketing goes hand-in-hand with the product itself. The duo discuss the following:the ideal customer profile (4:42)the difference between sales and marketing (8:14)methodologies marketing and sales people in the commercial AV industry and integration companies should be implementing (13:54)and much more!For more exclusive AV+ interviews visit CommercialIntegrator.com. 

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with industry luminary Hal Truax, VP of sales and marketing at Hall Technologies. The duo discuss some of the challenges with unified communications and collaboration (UC&C), such as video quality and bandwidth; compatibility and interoperability between devices and much more.  For more exclusive interviews visit CommercialIntegrator.com.

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, continues our series of 40 under 40 honorees with two of TD SYNNEX's honorees: Anna Wrice, senior partner business manager of collaboration and Graham Kelly, senior manager, North American field sales. They discuss their career trajectories and the lessons they've learned that have shaped them to where they are today. For more 40 under 40, Class of 2022 coverage, visit CommercialIntegrator.com.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with AV industry veteran Mike White on digital signage and how integrators can leverage the opportunities available to them. They discuss some of the challenges that have manifested from digital signage in the last few years and ways integrators can overcome those challenges to realize recurring monthly revenue and actionable ROI.

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with superstar from CI's 40 Influencers Under 40, the class of 2022: Frank Padikkala, technical sales engineer at Audinate and chair of AVIXA's Diversity Council, on how to embrace one's own individuality. 

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with three more honorees from CI's 40 Influencers Under 40, Class of 2022: Steffan Ramage, vice president of sales and marketing, Pro-Tech Management, Alex Fortin, president, NDS Integration, Joe Dunbar, visual sales specialist at Starin. They discuss what ignites their passion for the industry, how they got into it, and recruiting for the next generation of AV professionals. For more 40 Influencers Under 40, exclusive interviews, visit CommercialIntegrator.com.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with two more of the AV industry's leading superstars from CI's 40 Influencers Under 40, the class of 2022: Mike Slamer, executive AV engineer at Warner Bros Discovery and Xzavia Killikelly, audiovisual design consultant, Conference Technologies, Inc. (CTI). They discuss their backgrounds, how they got into the AV industry, what they love about it and the importance of leveraging diverse backgrounds.For further 40 Influencers Under 40 content, visit CommercialIntegrator.com.

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with three more of the AV industry's leading superstars from CI's 40 influencers under 40, Class of 2022: Andrew Gross, VP of Sales, Xyte; Cassie Wells, corporate sales manager, CCS Presentation Systems and Jenny Hicks, group head of technology, Midwich Group PLC. They discuss their backgrounds, how they got into the industry, what they love about it and the importance of recognizing in-house superstars. For more 40 Influencers under 40, Class of 2022 content, visit CommercialIntegrator.com

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with four more of the AV industry's leading superstars from CI's 40 influencers under 40, Class of 2022: Cory Allen, director of services at Exertis Almo, Monique Rezaei, director of NA Channels, Teams Rooms at Microsoft, Britton Gates, associate partner and audiovisual consultant at Newcomb & Boyd; Katelyn Kazanowski, director of sales at PTG. They discuss their backgrounds, how they got into the industry and how they are following their passions. 

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Al Ayulo, senior vice president and general manager, west region, with AVI-SPL. The duo discusses how to build high-performing teams and how to make sure you're attracting the right team members. What's more, Ayulo stresses the importance of being on the lookout for prospective team additions at all times.

 On this AV+ Podcast, Commercial Integrator continues its celebration of 40 under 40, Class of 2022 honorees. This episode features Alli Gritt, UCC practice program coordinator, AVI-SPL; Anthony Magarelli, director of engineering at AudioVisual, USIS AudioVisual Systems; and Samantha Potter, manager of commercial and install audio at Allen & Heath USA. The trio talk about their experiences working in commercial AV and how to make it better and more intentional. 

Commercial Integrator continues its celebration of 40 Influencers under 40, Class of 2022. On this AV+ podcast episode, host and editor-in-chief, Dan Ferrisi is joined by 40 under 40 honorees: Kate Adkins, UX engineering manager, Root Integrated Systems; Eric Jingst, enterprise architect, AVI Systems; Kaylie Shaffer, senior manager of public relations, Crestron Electronics; and Annie Foster, associate director of classroom technologies, Washington and Lee University. They discuss how to avoid stagnancy and embrace new challenges. 

Commercial Integrator continues it's celebration of 40 Influencers under 40, Class of 2022. On this AV+ podcast episode, host and editor-in-chief, Dan Ferrisi is joined by 40 under 40 honorees: Chanan Averbuch, EVP of the Americas, Primeview Displays; Brittany DiCesare, client success manager, Control Concepts, Thomas Hauser, software engineer, AVI-SPL, David Pequeno, regional account manager, Sony. They discuss pushing beyond boundaries in the AV industry. 

This AV+ podcast continues our series of discussions with our 40 Influencers Under 40, Class of 2022. CI's editor-in-chief, Dan Ferrisi, welcomes Joe Dolce, senior territory account manager at Panasonic Connect; Shannon Shamoon, global PR lead at Poly; and Jeffrey Franck, systems design engineer, Conference Technologies, Inc. (CTI), to the podcast. They chat about building skills sets and continuing growth.For more coverage of Commercial Integrator's #40under40 visit CommercialIntegrator.com.

This AV+ podcast kicks off a series of discussions with our 40 influencers under 40, Class of 2022.  CI's editor-in-chief, Dan Ferrisi, welcomes Steven Mason, Global Account Manager at AVI-SPL, Jennifer Goodyer, Sales Manager at RTSales, Inc, Jenn Steinhardt, AV Design Consultant at Shen Milsom & Wilke (SM&W), and Will DeWitt, Learning Environments Manager at The University of Southern California, to the podcast. They chat about diversifying AV and retaining young talent. For more information, visit CommercialIntegrator.com.

Back by popular demand, Jeff Singer, a 20-year veteran of the AV industry and recognized marketing expert, joins this week's AV+ podcast. CI's editor-in-chief, Dan Ferrisi, and Singer discuss the changes in the commercial AV industry, including consolidation among integrators, as well as the shift to a service-based model in integration. For more exclusive interviews, visit Commercial Integrator.com.

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Vicky Sanville, national sales manager for public sector business at LG Business Solutions. The duo discusses learning environments and how technology integrators with them. They also touch on the LG Business Solutions that can help outfit K-12 and higher ed learning environments for greater educational outcomes. 

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Jeff Singer, a 20-year industry veteran on the how marketing has moved away from product-spec driven to more solutions driven marketing. 

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with members of the Sharp NEC Display Solutions brain trust, including Jody Baines, manager, strategic partnership development, and Sonia Lobo, product marketing specialist. They delve into NaViSense, discussing exciting developments in computer vision and data-centric AV.

On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with members of the Control Concepts brain trust, including president and CEO Steve Greenblatt, account manager Brittney DiCesare and marketing specialist Emily Rocha, about InfoComm '22. Each offers their unique perspective of the show.

 On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, announces the winners of CI's BEST Awards at InfoComm in Las Vegas, NV. Each award highlights products and services that have been genuine difference-makers in the commercial AV industry, helping integrators sustain and grow their businesses. View the complete list and slideshow here. Listen as Ferrisi chats with the teams behind the award-winning products. 

 On this episode of Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, and Amala Reddie, associate editor of CI, welcome David Danto form IMCCA and Poly, and David Maldo, founder/CEO of Let's do Video, to discuss the key takeaways from this year's InfoComm show. 

On this episode of Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes AVIXA's Sean Wargo, senior director of market intelligence, and economist Peter Hansen to discuss the state of the commercial AV industry.The trio will discuss the macroeconomic effects of the commercial AV industry as a whole; how vertical markets and technology solutions are performing; how integrators can optimize their business positioning to take advantage or respond to economy as it exists today.For exclusive AV industry interviews and content,  visit CommercialIntegrator,com.

 On this episode of Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes Alan Brawn, columnist and principal of Brawn Consulting to discuss how the sales function in commercial AV has changed, evolved and how one can be an effective salesperson today.  

On this episode of Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes David Danto, the IMCCA's director of emerging technologies and Poly's director of UC strategy and research.Danto, on the heels of returning from the NAB Show 2022, offers insights, analysis and trends of what he saw while walking the show floor. 

On this episode of Commercial Integrator's AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes Jeff Shelby, director of North American sales at Senseon to discuss Senseon access control solutions and expertise.For further exclusive interviews, please visit commercialintegrator.com.

On this episode of Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes Nancy Knowlton, president and CEO of Nureva Inc to discuss building, sustaining and evolving company culture.For more exclusive interviews, visit commercialintegrator.com.

 On this episode of Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes Chris Miller, executive director of PSNI Global Alliance to discuss key takeaways from PSNI Summersummit and how integrators can operate their businesses more effectively. For more exclusive interviews, visit commercialintegrator.com.

On this episode of Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes David Danto, the IMCCA's director of emerging technologies and Poly's director of UC strategy and research. Danto, on the heels of returning from Enterprise Connect 2022, discusses what the show tells us about how commercial AV will adapt to the ongoing changes in the enterprise, particularly when it comes the work from home (WFH) movement, the great resignation and how the technologies will impact integrators.For more exclusive interviews, visit commercialintegrator.com.

On this week's Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes Mark Coxon, Business Development Director XTG, AVI-SPL Experience Technology Group. The duo discusses embracing experiential AV and the opportunities it provides.For additional exclusive interviews visit commercialintegrator.com

On this week's Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes Steve Greenblatt, president and founder of Control Concepts, Inc. The duo discusses pivoting your integration business to sell specialized, niche service and knowledge. For further in-depth interviews, check out commericalintegrator.com.

Editor-in-Chief, Dan Ferrisi welcomes Stephen Heywood of PTZOptics to this week's AV+ podcast. The duo discuss the opportunities for integrators to sell services, expertise and consultation to esports clients. For more exclusive AV+ interviews, visit CommercialIntegrator.com.

On this week's Commercial Integrator AV+ Podcast, Dan Ferrisi, host and editor-in-chief, welcomes Bradford Benn, chief advisist at experiential design firm Advisist Group. The duo discuss if AV is really IT and the technology convergence.For more exclusive interviews, visit CommercialIntegrator.com.