Podcasts about marketing multipliers

This week, I welcome Kevin Donlin to the podcast. Kevin is the author of Marketing Multipliers: 11 Simple Tools to Grow Your Business.  Kevin has been in marketing since 1994, when he sold one of the first ebooks — on Usenet, for $10, payable by check. From 1995 to 1998, he was Webmaster for FedEx.com,...

Kevin Donlin has been in marketing since 1994, when he sold one of the first ebooks. Since 1998, he's been a copywriter and marketing advisor, delivering sales gains of more than $1 million on multiple occasions to clients. He's author or co-author of 5 books, including the new "Marketing Multipliers. Kevin Donlin Vroom Vroom Veer A jock in high school; also got highest score in his city college entrance exam That test score earned him $250 per month; beer money! Started teaching English in Japan; got to write text books too; created a job Made Fedex.com in 1994; looked up UPS boxes too and did a little marketing for FedEx Thought about being a high school teacher; decided it wasn't for him after subing for two years Created the Paper Email by printing an email and mailing it to Seth Godin; Seth called! Marketing Multipliers are a low/no cost tool to greatly increase effectiveness of marketing Kevin Donlin Connections Website (Client Cloning System)

Kevin Donlin, a business owner from Minneapolis, has a lot of ideas for those small business owners that may be hurting during the COVID-19 pandemic. Kevin specializes in marketing and copyrighting strategies for small business.Kevin Donlin has been involved in marketing since 1994, when he may have sold the first ebook online, payable by check. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters and print ads.He’s been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in New York, The Wall Street Journal, Fortune magazine, Entrepreneur magazine, and others. He’s the author and co-author of 5 books, including his latest, “Marketing Multipliers.”MegaBucks Radio with Nina Hershbergerhttp://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

Kevin Donlin, a business owner from Minneapolis, has a lot of ideas for those small business owners that may be hurting during the COVID-19 pandemic. Kevin specializes in marketing and copyrighting strategies for small business.Kevin Donlin has been involved in marketing since 1994, when he may have sold the first ebook online, payable by check. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters and print ads.He’s been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in New York, The Wall Street Journal, Fortune magazine, Entrepreneur magazine, and others. He’s the author and co-author of 5 books, including his latest, “Marketing Multipliers.”MegaBucks Radio with Nina Hershbergerhttp://businessinnovatorsradio.com/megabucks-radio-with-nina-hershberger

Kevin Donlin returns to the Marketer of the Day for the 500th episode! He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads. He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers. For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working. Resources Marketing Multipliers (membership site, reply to initial email with "Robert Plank 500th episode") Kevin's previous Marketer of the Day interview Marketing Multipliers: 11 Simple Tools to Grow Your Business (book) Client Cloning Systems: Get More Clients Like Your Best Clients Kevin Donlin on LinkedIn

Kevin Donlin has been involved in marketing since 1994, and has since been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions. He’s been interviewed by major media outlets and is the author or co-author of 5 books, including the new book, “Marketing Multipliers.”

Kevin Donlin has been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads. He’s been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including the new book, “Marketing Multipliers.”

Marketing Multipliers are simple, low-cost and no-cost tools that can deliver more new clients from the same marketing you're doing right now. Kevin Donlin has been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads. He’s been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including the new book, “Marketing Multipliers.” Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.  

Today,  We have with us an incredibly informative guest Kevin Donlin (https://www.linkedin.com/in/donlin). He is a copywriter and marketing adviser with years of experience and he worked for businesses of all sizes. He has an awesome book, Marketing Multipliers: 11 Simple Tools to Grow Your Business, is a great tool for anyone looking to crack that marketing nut. IN THIS EPISODE YOU WILL LEARN: * Kevin fills us in on his highly fascinating background. He was one of the few people who were there at the inception of the internet. Kevin explains how “electronic commerce marketing” was started – these days known as “e-commerce”. * Donlin tells us all about why he sends chocolate with his sales messages, and why. He explains that a physical, offline link to your customers is critical to success. Kevin goes in-depth as to why he believes that tangible marketing should be a big part of any marketing campaign. * Kevin explains his unique little technique for marketing, called “the paper email”. * My guest introduces the concept of how equipping soldiers with better skills and better weaponry influenced his approach to marketing. What are small, simple things you can add to your marketing campaign that will help? * Kevin outlines a ton of examples from his book that is cheap (or even free) that will boost the effectiveness of your marketing.

Kevin Donlin has been in marketing since 1994, when he sold one of the first ebooks. Since 1998, he’s been a copywriter and marketing advisor, delivering sales gains of more than $1 million on multiple occasions to clients. He's author or co-author of 5 books, including the new "Marketing Multipliers. Kevin Donlin Vroom Vroom Veer A jock in high school; also got highest score in his city college entrance exam That test score earned him $250 per month; beer money! Started teaching English in Japan; got to write text books too; created a job Made Fedex.com in 1994; looked up UPS boxes too and did a little marketing for FedEx Thought about being a high school teacher; decided it wasn't for him after subing for two years Created the Paper Email by printing an email and mailing it to Seth Godin; Seth called! Marketing Multipliers are a low/no cost tool to greatly increase effectiveness of marketing Kevin Donlin Links Marketing Multipliers Website Get a Free Copy of of Kevin Book Marketing Multipliers Book if you sign up for your free month and reply to the email and tell Kevin you heard this on Vroom Vroom Veer.  

3 big ideas discussed in this episode:  How Analog Marketing Can Grow Your Business in a Digital World (Without Breaking the Bank) The Amazon Focus Group: 3 Ways That Amazon Can Help Write Your Web Pages and Sales Letters The Ideal Client Card: Go beyond "avatars" or demographics and get more clients like your best clients To Connect with BIG Thinkers and Hear More BIG Ideas: http://TheBookDistrict.com

Kevin Donlin from MarketingMultipliers.com has been an online copywriter and direct response master for over 23 years. Copywriting is salesmanship multiplied, and Kevin has tons of amazing advice about how to write copy (and web pages), that get attention and sell. Sell with a credible deadline, don't devalue your offers, and use clear (simple) wording. Resources Marketing Multipliers Membership Site (Tell Kevin That "Robert Plank Sent Me" When Joining The Site To Get His Marketing Multipliers Book For Free) Marketing Multipliers (Book) Marketing Optimizer (Split Testing Platform)

3 big ideas discussed in this episode: *Small actions deliver big results *If you sell a service the sooner you get tangible the faster you sell. *Paper email is a direct mail for the busy entrepreneurs who wants to write a sales letter but don't know how to get started Listen To More BIG Ideas: http://TheBookDistrict.com

Kevin Donlin sold one of the first ebooks ever back in 1994 and he's been a copywriter and marketing advisor for clients big and small ever since. He's the author or co-author of 5 books, including the soon-to-be-published, "Marketing Multipliers." If you own a real business and you want more clients like your best clients, get a free box of 11 business-building tools at: RhinoDaily.com/multiplier

Kevin Donlin sold one of the first ebooks ever back in 1994 and he's been a copywriter and marketing advisor for clients big and small ever since. He's the author or co-author of 5 books, including the soon-to-be-published, "Marketing Multipliers." If you own a real business and you want more clients like your best clients, get a free box of 11 business-building tools at: RhinoDaily.com/multiplier

Kevin Donlin sold one of the first ebooks ever back in 1994 and he's been a copywriter and marketing advisor for clients big and small ever since. He's the author or co-author of 5 books, including the soon-to-be-published, "Marketing Multipliers." If you own a real business and you want more clients like your best clients, get a free box of 11 business-building tools at: RhinoDaily.com/multiplier