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Evan Unger is a recognized expert in organizational change, leadership development, and collaborative facilitation. With decades of experience consulting for major enterprises, including large pharmaceutical companies and insurance organizations, Evan specializes in transforming workplace culture by empowering change agents at every level. His approach moves beyond traditional training, focusing on deep, practice-based skill transfer to foster genuine collaboration, reduce bureaucracy, and maximize meeting effectiveness. In this episode of Marketer of the Day, Evan Unger joins Robert Plank to discuss the art (and science) of running effective, high-stakes meetings. Evan reveals why most meetings are a microcosm of organizational dysfunction and how targeting meeting culture can boost company-wide productivity. Discover the “five fundamentals” for collaborative leadership, learn how to handle challenging personalities (including the “HiPPO” dynamic), and hear why real transformation starts with top-down engagement and extensive practice, not just passive training videos. Tune in for actionable strategies to reclaim time, drive better decisions, and create a culture of buy-in from the very first meeting. Quotes: “The fastest way to transform your company's culture is to change the way you lead meetings because every meeting is a window into your organization's soul.” “Real leadership isn't about having all the answers. It's about creating space for every voice and guiding your team to believe, ‘We did this ourselves.'” “You can't shift a culture with information alone. Transformation happens when leaders show up, practice together, and model the behaviors they want to see.” Resources: Evan Unger on LinkedIn
Gloria Chou is an award-winning small business PR expert recognized for revolutionizing media visibility for overlooked founders, especially women and minority entrepreneurs. As the creator of the “CPR” pitching method and a fierce advocate for leveling the PR playing field, Gloria leverages free AI tools to help brands break through traditional barriers without a budget or gatekeepers. She's on a mission to help product-based businesses get featured in mainstream media, build credible backlinks, and earn trust in the age of AI-driven search. In this episode of Marketer of the Day, Gloria Chou joins Robert Plank to explore the dramatic shift from traditional SEO to AI-powered recommendations for brands. Gloria reveals why being seen by large language models (like ChatGPT and Perplexity) is now more important than ever and shares actionable steps for founders to get featured in podcasts, editorial articles, and gift guides. Tune in to learn about leveraging real-time AI tools for competitive research, media pitch creation, and maximizing content repurposing—plus the “one window of opportunity” founders cannot afford to miss. Quotes: “If you're not being recommended by AI, if ChatGPT, Perplexity, or Gemini aren't mentioning you, then to today's shoppers, you're invisible. Media coverage is now your strongest trust signal.” “Right now is a once-in-a-generation window for founders; you don't need a massive budget or thousands of followers. Small brands finally have the chance to compete with giants, if you act before the algorithms choose their favorites.” “AI is rewriting the rules of marketing. It's not about stuffing websites with keywords but about building credible backlinks and getting your story told. Thoughtful pitches and real coverage are what move you forward.” Resources: Gloria Chou PR (official site) Gloria Chou on LinkedIn
Kathy Floam Greenspan is a veteran B2B marketing expert with over 25 years of experience helping organizations align marketing with real business outcomes. As president of POM Agency, she is passionate about cutting through the noise in fast-moving industries like tech, cybersecurity, and government contracting. Kathy specializes in helping lean marketing teams deliver impactful results despite resource constraints and is a strong advocate of clarity, focus, and practical use of AI to drive growth. In this episode of Marketer of the Day, Kathy Floam Greenspan joins Robert Plank to discuss the growing pressures on marketing teams, rising expectations, limited capacity, and constant change. Based on a survey of over 100 B2B marketers, Kathy reveals why misalignment, resource gaps, and unclear goals hinder performance and shares four strategic shifts to help teams reclaim focus and momentum in 2026. Learn how to partner smarter, clean up your data ecosystem, and use AI as a collaborator, not a crutch. Kathy offers actionable advice for marketers striving to stay the course, protect priorities, and create lasting impact in chaotic times. Quotes: “If everything is a priority, nothing is. Our role as marketers is to protect focus and stay the course, especially these days.” “Marketers are being asked to deliver more impact without more capacity, forcing tough trade-offs and constant prioritization.” “AI is incredibly powerful, but marketing is still very human work. Use AI as a collaborator, not a crutch to walk before you run.” Resources: POM Marketing (official site) Kathy Floam Greenspan on LinkedIn
Apoorv Sharma is an AI SEO strategist, co-founder of Derivate X, and a leader in AI-first marketing for SaaS and tech companies. Based in Bangalore, India, Apoorv helps brands navigate the rapid shift from traditional search engines to LLMs and AI platforms like ChatGPT and Gemini. By optimizing content for AI visibility instead of just Google rankings, he empowers organizations to appear where modern buyers make decisions. Known for his hands-on, research-driven process, Apoorv guides clients through the evolving world of AI search and digital discovery, helping them future-proof their presence, drive revenue, and adapt to the pace of technological change. https://youtu.be/Oh_O7PFdz9Y In this episode of Marketer of the Day, Apoorv joins Robert Plank to reveal the new playbook for AI SEO. He explains how business owners can adapt to shifting search patterns, why top-of-funnel content is fading, and the steps needed to win in AI-driven rankings. Discover the real challenges behind AI SEO: from accidental brand confusion and overcoming search system quirks to navigating a price-sensitive market and justifying the investment. Apoorv shares actionable strategies for targeting long-tail queries, associating SEO efforts with revenue, and continuously adjusting content and positioning to stay ahead as AI reshapes how buyers find and trust solutions online. Quotes: “Search behavior is shifting so fast, even people who don't know English are using ChatGPT more than Google.” “SEO without clarity is just wasted money.” “The top of the funnel is almost dead. Focus on the middle and bottom; those are your lowest-hanging fruits.” “AI SEO isn't just about rankings; it's about training the librarian so your content gets recommended to the right buyers.” Resources: Derivate X (official site) Apoorv Sharma on LinkedIn
Pamela Potts is a leadership development expert, coach, and author dedicated to transforming how leaders energize themselves and their teams. Drawing on years of experience as an entrepreneur, consultant, and facilitator, Pamela helps business owners and professionals integrate coaching skills into leadership, enhance energy management, and unlock hidden potential in themselves and others. In this episode of Marketer of the Day, Pamela Potts joins Robert Plank to explore the power of the Leader Coach Approach. She reveals how understanding your personal energy, practicing self-awareness, and building coaching skills can revolutionize leadership outcomes, driving both personal and business growth. Pamela discusses why so many leaders struggle with accountability and implementation, shares her OMA coaching method, and demonstrates how to foster joy and sustainability in professional life. Listeners will discover how to identify and leverage individual strengths, why curiosity is vital for progress, and how adopting a coaching mindset can transform teams and create meaningful results. Quotes: "You can't be curious and judgmental at the same time." "Look for what energizes you, and it's okay to focus on what brings you joy." "As leaders, our job is to get results through others, not just ourselves." “When you shift from solving to asking questions, you become a leader who coaches.” Resources: Visit Pamela Potts's Website Connect with Pamela Potts on LinkedIn
Victor Dedaj is an entrepreneur, naturopathic expert, and co-author of "Success Breakthroughs" (with Jack Canfield). After two decades in corporate finance, Victor pivoted to health, wellness, and mindset coaching, challenging mainstream misconceptions about diet, cholesterol, and sleep. He is passionate about helping others reclaim health, break limiting beliefs, and create fulfillment in life and business. Drawing from personal experience and mentorship from leaders like Jack Canfield, Victor empowers others to take responsibility for their outcomes, cultivate success mindsets, and seek trustworthy guidance on the journey to well-being and entrepreneurship. https://youtu.be/N-e8FjD_9dU In this episode of Marketer of the Day, Victor Dedaj joins Robert Plank to break down persistent health myths, the critical role of sleep for entrepreneurs, and how mindset and mentorship accelerate business and wellness growth. Victor shares actionable advice on taking control of your health, the importance of questioning medical “truths,” and why adopting a positive, solution-focused mindset can transform every area of your life. Quotes: “Success leaves clues. Don't try to reinvent the wheel; learn from those who came before you.” “Take 100% responsibility for your life. You may not control every event, but you control your response and the outcome.” "Too often, we surrender the responsibility for our health; knowledge and action are the real power." Resources: Visit Victor Dedaj's Website Connect with Victor Deda on LinkedIn
Louis A. Rivera is a retired NYPD officer, author, and storyteller who brings a raw, behind-the-scenes perspective to policing in New York City. From surviving the turbulent streets of the South Bronx to handling riots, 9/11, and internal challenges, Louis chronicles a real cop's journey through two gripping memoirs: The 52nd and Four Six Rescue to Central. His firsthand account covers his start as a high school volunteer with the 46 Precinct Rescue Unit, his rise through the NYPD ranks during times of social change and unrest, and the relentless passion that drove him. https://youtu.be/Q-2KthaiFeE In this episode of Marketer of the Day, Louis Rivera joins Robert Plank to share powerful stories about coming of age in 1980s New York, the importance of passion and teamwork, and how volunteering laid the groundwork for a career in law enforcement. Louis discusses how internal obstacles can rival street dangers, reflects on evolving police culture and diversity, and delivers insights for those motivated by service. Explore what it truly means to follow your dream, whether facing riots, corruption, or the call to make a difference. Quotes: "Proudly we served; everyone who volunteered with the unit lived by those words." "Follow your dream, your passion, become a cop, and be the best cop you can be." "You don't let obstacles get under your skin. You push back, you persevere, you serve." Resources: Get THE 52ND by Luis A. Rivera on Amazon today
Sereda Fowlkes is a holistic health practitioner, wellness educator, and passionate advocate for women's health. With years of experience guiding women through the challenges of menopause and healthy aging, she empowers clients to understand their bodies, embrace proactive care, and make sustainable lifestyle changes. Her approach integrates holistic nutrition, alternative therapies, and a passion for prevention, helping people thrive at every life stage. https://youtu.be/4jchLerDwD8 In this episode of Marketer of the Day, Sereda Fowlkes joins Robert Plank to shed light on menopause awareness, the impact of environmental changes on early symptoms, and the critical role of nutrient-rich foods in lifelong well-being. She discusses the privilege of youth, the risks of caffeine, and why listening to your body is key to prevention. The conversation explores the effectiveness of holistic solutions versus one-size-fits-all treatments, the importance of regular check-ups, staying vigilant for nutrient deficiencies, and why a supportive, informed approach can transform women's health at any age. Quotes: "So if it's not in the soil, it's not in the vegetables, it's not in the fruits. So, you know, we're eating kind of like dead food." "You cannot out supplement a bad diet. What you eat matters." "Women always pay attention to your body. Something's different that you're not used to and you see the and notice the change. Pay attention." "There's no one pill that fits everybody. You have to know your body for yourself, especially women." Resources: Connect with Sereda Fowlkes on LinkedIn Get Why Be Sick?: 25 Strategies and Tips on How to Take Control of Your Health and Live a Longer, More Vibrant Life on Amazon today
Jason Criddle is the founder and managing partner of a multi-entity private investment and technology ecosystem, including Smarter Holdings, Dominate.AI, and Jason Criddle & Associates. Known for scaling businesses through strategic development, acquisition, and a passionate approach to helping entrepreneurs, Jason leverages deep expertise in AI, automation, publishing, and behavioral coaching to drive results for both startups and established organizations. In this episode of Marketer of the Day, Jason returns after more than a decade to share how his journey from personal health battles to overseeing billion-dollar companies has shaped his no-nonsense philosophy on business growth, digital transformation, and personal fulfillment. Together with Robert Plank, they discuss why most entrepreneurs struggle to scale, the importance of consistent reinvention, actionable strategies for making your business scalable, and how to build infrastructure that lasts. Jason breaks down the value of pivoting early, highlights the role of mentors, stresses the need for clear customer experiences, and shares why celebrating wins big or small is essential along the sometimes-lonely road to legitimacy and authority. Quotes: “If your business isn't producing customers or revenue, it's not a business, it's an expensive hobby.” “You have to be willing to be bad before you can be great. Growth begins the moment you push past the fear of starting.” “Showing up is a win. If you earned even one today, celebrate it especially with the people who matter most.” Resources: Connect with Jason Criddle on LinkedIn Explore SmartRCommerce – Disruptive eCommerce, giving back
Mark Donnigan is a B2B tech marketing strategist, startup growth expert, and leading advocate for intelligent adoption of AI in marketing. With a track record of helping technology companies overcome resource constraints and secure multimillion-dollar deals, Mark is known for building and accelerating nimble, effective teams. He specializes in leveraging AI for research, content creation, and productivity, empowering marketers to be T-shaped, deeply knowledgeable, and highly adaptive in a rapidly evolving landscape. In this episode of Marketer of the Day, Mark Donnigan joins Robert Plank to share how AI is enabling small marketing teams to punch above their weight, create high-quality content, and deeply understand their buyers. Mark elaborates on the transformative power of LLMs, the overlooked capabilities for market research, and the vital importance of combining AI with genuine market insight. Discover why embracing AI is crucial, how to update your processes for maximum growth, and what makes resilient teams thrive in tech's fast-changing environment. Quotes: “AI gives marketers a superpower; anyone can become T-shaped, expanding depth and range exactly where the moment demands.” “What once looked like under-resourced teams now looks like untapped advantage. With AI, small teams can break through big limitations.” “Don't chase every new AI train. Spend that time learning your market, show up, listen deeply, and understand what your audience actually needs.” Resources: Connect with Mark Donnigan on LinkedIn Explore Growth Stage Marketing Visit the GrowthStage Marketing Blog Check out Mark Donnigan on YouTube
Heather Atherton is a communications strategist, PR consultant, and media outreach specialist with 25+ years of experience elevating brands and causes. Known for her work with companies like IMAX, GoFundMe, and Disney on Ice, Heather is also a passionate advocate for uncovering the truth behind the Vietnam War's Baron 52 case, a mission inspired by her father's service. Through custom, outside-the-box marketing, storytelling, and her deep belief in the power of dreams, Heather helps businesses, filmmakers, and nonprofits package their message for maximum impact. Her expertise spans film promotion, guerrilla marketing, independent filmmaking, and supporting small business growth, always focused on connecting human stories to wider audiences. On this episode of Marketer of the Day, Heather joins Robert Plank to share her journey from agency work to mission-driven advocacy, the importance of visual/guerrilla marketing, and the ongoing campaign for truth around the Baron 52 story. Heather discusses building custom pitches, the challenges indie filmmakers face, and why early PR is key. Discover lessons on amplifying meaningful stories, DIY marketing foundations for creators, and the relentless power of believing in your ideals. Quotes: “The future belongs to those who believe in the beauty of their dreams and are bold enough to bring them to life.” “If you can see your story visually, you can market it anywhere. Visual thinking turns ideas into impact.” “I'm not a cookie-cutter. I create outside the box because that's where originality, opportunity, and growth live.” Resources: Explore Atherton PR Connect with Atherton PR on LinkedIn
Joseph S. Khan is an acclaimed digital marketing expert, AI and SEO strategist, and founder of Hum Jam. Celebrated for inventing the harmonic SEO formula, Joseph draws on a unique background combining formal music training (Berklee College of Music) with decades of digital entrepreneurship, including consulting for industry leaders like Microsoft and John Maxwell. His approaches help businesses and agencies synchronize their online presence, climb search rankings, and thrive amidst rapid technological change. With 3500+ Udemy students and a track record of agency training, Joseph empowers clients to harmonize content, citations, and signals for enduring relevance. In this episode of Marketer of the Day, host Robert Plank talks with Joseph S. Khan about transforming chaotic digital environments into marketing harmony. He shares how musical principles inspired his harmonic blueprint in SEO and now inform his revolutionary AI methods. The discussion dives deep into why industry-specific directories and authoritative citations matter far more than old-school backlink tactics, the importance of Google's E-E-A-T algorithm, and why email-driven engagement signals help content get indexed and trusted. Joseph debunks SEO myths, details nitty-gritty steps for dominating AI search results (like ChatGPT and Perplexity), and offers take-action advice for agencies and individuals who want sustainable growth. Quotes: “SEO is like music; when your content, citations, and signals harmonize, both AI and audiences start paying attention.” “Visibility isn't built on volume. It's built on the right citations and a clear, authoritative presence in your niche.” “In a post-E-E-A-T world, authority, trust, and real experience aren't optional; they're the price of being found.” Resources: Follow Joseph Skahn on Facebook Connect with Joseph Skahn on LinkedIn Boost Your Online Visibility with HumJAM—Preferred Choice of Top SEO Agencies
Pharice Brown is a literary activist, book publisher, and founder of Pain to Prosperity Publishing, a platform dedicated to amplifying powerful Black and Brown voices too often overlooked in mainstream publishing. Leveraging her background in corporate strategy and her passion for professional and personal storytelling, Pharice has created a company focused on legacy, impact, and authentic representation. She helps future authors overcome doubt, discover their stories, and navigate the publishing process to create works that resonate and inspire. In this episode of Marketer of the Day, Robert Plank sits down with Pharice Brown to discuss the journey from corporate boardrooms to literary entrepreneurship. Pharice shares how everyone has a story worth telling, why personal experiences and professional expertise both deserve an audience, and the importance of visibility and marketing in the publishing journey. They dig deep into the biggest challenges authors face, especially getting started, being open to feedback, and embracing creativity and fun through marketing. You'll hear about overcoming imposter syndrome, strategies for finishing and launching a book, the differences between self-publishing and working with a publisher, and real-world success stories of new authors. Pharice offers practical advice, motivational support, and free 15-minute strategy calls to help aspiring writers take the first step. Quotes: “Everyone has a book inside them. The real question is how you choose to spend it and whether you'll let it be read.” “Your core idea doesn't need to change, but your information might. Growth comes from being open enough to refine the message so it's truly worth reading.” “Write the book. Show up consistently. Have fun. Be creative and let the world decide its value.” Resources: Connect with Pharice Brown on LinkedIn Explore Pain2ProsperityPublishing
Melih Oztalay is the CEO of Smart Finds Marketing, an accomplished digital agency leader with over 38 years of experience in the marketing industry. Renowned for blending traditional and digital strategies, Melih has successfully guided clients through economic downturns, market disruptions, and the accelerating pace of technological change. As the architect of the "Four A's" philosophy (Anticipate, Accept, Adapt, Adopt), he empowers businesses to stay competitive and proactive in the age of AI, navigating uncertainty with logic and resilience. In this episode of Marketer of the Day, Melih Oztalay sits down with Robert Plank to discuss surviving and thriving through seismic industry changes, such as the 2009 financial crisis and the COVID pandemic. Melih shares how the art of “pivoting” underpins long-term success and how digital transformation is more than following trends; it's about measurable, strategic action. He details the evolution from SEO to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), why businesses must transition from pursuing rankings to being referenced by AI, and how schema/JSON scripts can elevate AI's visibility. Listeners will gain actionable strategies for embracing change, breaking through emotional resistance, and leveraging both human teams and AI to solve core business challenges. Quotes: “Marketing isn't about promotion; it's a discipline of problem-solving. The brands that win are the ones that solve real problems faster and better.” “When change is inevitable, emotion is optional. Anticipate it, accept it, adapt fast, and adopt smarter—that's how you stay ahead.” “In an AI-driven world, rankings matter less than relevance. The future belongs to those who are referenced, not just found.” Resources: Connect with Melih Oztalay on LinkedIn Learn about Meliho Z Talay on BrandYourself. Visit Smart Finds Marketing
Joshua Adams is a serial entrepreneur, EOS Implementer, and former branding agency founder dedicated to helping visionary leaders gain clarity, traction, and freedom in their organizations. After transforming his own business using the Entrepreneurial Operating System (EOS) and selling it after twenty-four years. Joshua now coaches executive teams to break through chaos, foster alignment, and build healthy, sustainable companies. He draws on rich experience in agency leadership, fractional CMO work, and his passion for empowering people to operate in their unique strengths. In this episode of Marketer of the Day, Joshua Adams returns to join Robert Plank, sharing the personal and professional pivots that set him on his current path. Joshua exposes the pitfalls of goal procrastination, the energizing power of “artificial urgency,” and why so many businesses need, not just more software but an operating framework like EOS to truly thrive. Listeners will learn about the importance of shared language, how consistency in leadership systems prevents organizational drift, and why, ultimately, professional success is built atop lessons learned from failure. Joshua also highlights the fulfillment he discovers daily by coaching leadership teams and empowering them to do their best work. Quotes: “Success is a big pile of failure that you're standing on. Without our failures, we are not, we cannot be successful.” “When you set that artificial sense of urgency, you spark the energy and momentum that gets things done. It's healthier, and it pushes us forward.” “Language matters. Calling things by different names creates confusion, but common language builds clarity and alignment across the team.” Resources: Connect with Joshua Adams on LinkedIn Learn more about how Joshua helps leaders build healthy, sustainable companies on their website.
Annie Appleby is a yoga innovator, entrepreneur, and passionate advocate for holistic health and wellness. Renowned for her resilience and ingenuity, Annie overcame a life-changing car accident to transform her healing journey into the invention of the patented YogaForce A-Line mat now used by athletes, rehabilitation patients, and celebrities alike. As the founder of YogaForce.com, she pioneered the concept of alignment-focused yoga accessories and introduced Doga Yoga, a practice for people and their canine companions. With decades of experience teaching at top companies and working with major health organizations, Annie empowers others to prioritize wellness, embrace alignment, and build resilience no matter where they begin. https://youtu.be/JE5aoO_G6fE In this episode of Marketer of the Day, Annie Appleby joins Robert Plank to share her inspiring path from overcoming injury to launching innovative yoga products and advocating for preventative health. Annie reveals the personal story behind her A-Line yoga mat, discusses the rise of Doga Yoga, and recounts the persistence required to stand out in a competitive industry even in the face of intellectual property challenges. Listeners will learn about the crucial roles of sleep, posture, and alignment in living a vibrant life, how Annie's inventions reached from Hollywood sets to major retailers, and why helping others is her enduring motivation. Annie also offers practical guidance for maintaining health, cultivating confidence, and thriving in adversity. Quotes: "If you don't have your health, your life is miserable. Your health is your wealth." "You can fall down, but you have to get back up, right? Don't freak out. Something's gonna happen to you. Don't freak out." "Alignment is a big deal right now. I started it just like I started dog yoga in 2009." Resources: Annie Appleby on LinkedIn YogaForce (official site)
Kelly O'Neil is a futurist, award-winning entrepreneur, market maverick, and the strategic architect behind the Fusion Paradigm. As the world's leading authority on marketing to millionaires and a master brand strategist, Kelly partners with visionary CEOs to redefine, scale, and lead category-defining businesses in the new economy. She is renowned for helping elite entrepreneurs align their business models with core purpose, genius, and evolving desires, enabling high-profit, high-freedom enterprise without the grind. Kelly's expertise lies in crafting harmonized, strategy-first frameworks to help leaders achieve unprecedented impact and growth while living on their own terms. In this episode of Marketer of the Day, Kelly O'Neil returns to join Robert Plank and share her vision for entrepreneurial transformation in today's ever-changing economic landscape. Kelly details the limitations of outdated business models and the urgent need for a new, harmonized approach that goes beyond tactics to focus on purpose, intuition, and strategic clarity. She reveals the importance of recognizing misalignment, architecting a business around personal genius and evolving desires, and why strategy must precede tools and tactics. Listeners will learn how Kelly guides clients through deeply personalized business realignment, helping high-performing leaders redesign their companies for lasting profit, freedom, and fulfillment. Packed with actionable wisdom, the conversation covers overcoming self-sabotage, the true meaning of growth, and the merging of masculine and feminine business practices for sustainable, category-defining results. Quotes: “Strategy without tactics is the slowest route to victory, but tactics without strategy is the noise before defeat.” “If you did nothing else but the things that you are meant to do and thrive at, all day long every day, how would that change the trajectory of your business?” “We need a harmonized business approach where we are actually pulling from both the masculine—strategy and structure—and the feminine—intuition and flow.” Resources: Connect with Kelly O'Neil on LinkedIn Five Strategic Moves. One Intelligent Evolution.
Todd Westra is a leadership alignment expert, founder of the Growth and Scaling Podcast, and creator of the Growth Readiness Framework. Renowned for guiding CEOs, COOs, and CFOs to align strategy and execution, Todd helps mid-sized organizations unlock smarter, sustainable growth. With a deep understanding of leadership dynamics and operational challenges, Todd partners with firms at inflection points, unraveling misalignment and cultivating clarity. His process-driven approach empowers teams, clarifies decision-making, and transforms companies from stagnation to forward momentum enabling leaders and their organizations to reach ambitious new milestones. In this episode of Marketer of the Day, Todd Westra joins Robert Plank to uncover the crucial role of leadership alignment in business growth and scaling. Todd shares actionable insights from his journey as a founder, consultant, and podcast host, illustrating how divergent leadership visions can quietly stall progress even in successful, well-funded teams. He describes his signature alignment exercises and deep-dive assessments, revealing how honest conversations, data-driven strategies, and a willingness to detach from old patterns can create breakthrough results. Through lively discussion and memorable stories, Todd demonstrates how to move a company from launch mode through realignment, toward true operational excellence. Listeners will learn why self-awareness, role clarity, and robust feedback loops are essential for building sustainable growth, strong exits, and lasting team harmony. Quotes: "Most growth is stifled not because they have a bad idea, not because they don't have market fit, but because the leadership is not aligned on which path they're going down." "If you want to be market leaders, if you want a strong exit, you've got to align, and then it works out better for everybody." "No success can compensate for failure in the home." Resources: Connect with Todd Westra on LinkedIn Is YOUR Company Growth Ready?
Santiago Cortez is a process-driven transformation specialist, founder of labcortex, and a trusted advisor for compliance-focused, mission-driven organizations. Renowned for his ability to turn tangled, manual workflows into organized, auditable systems, Santiago partners with firms in highly-regulated industries to drive sustainable growth. He champions a process-first mindset, helping businesses clarify their goals, align teams, and eliminate inefficiency empowering both organizations and individuals to reclaim time, reduce stress, and achieve lasting improvement. In this episode of Marketer of the Day, Santiago Cortez joins Robert Plank to demystify the world of compliance, workflows, and operational excellence. Santiago shares his unique approach to consulting, emphasizing that tools should serve existing processes not the other way around. Listeners will hear how Santiago and his team dive deep into their clients' day-to-day realities, uncovering the misalignments between written policies and practical actions. He reveals the communication pitfalls that stall progress, the importance of small wins, and why embedding continuous improvement into company culture is critical. Through practical examples and actionable insights, Santiago explains how focusing on people, clarity, and collaboration drives transformation making even the "boring" aspects of business work both effective and rewarding. Quotes: “Tools amplify a process. They don't replace it.” “You just want to ensure these little things don't get caught in your way of the big things. They all lead to that.” “Communication and feedback loops are essential to aligning teams and catching issues before they compound.” Resources: Connect with Santiago Cortez on LinkedIn Helping organizations work smarter, safer, and more efficiently
Karl Hughes is an agency acquisition entrepreneur, business builder, and advocate for thoughtful leadership in the digital services sector. Best known for scaling Draft.dev to seven figures and then acquiring and growing agencies such as Podcast Consultant, Karl specializes in buying, improving, and uniting niche service companies to unlock their potential. Drawing on years of hands-on entrepreneurship, personal coaching, and navigating rapid industry shifts, Karl empowers business owners with actionable strategies for growth, resilience, and financial clarity, whether they're scaling for the first time or preparing for acquisition. In this episode of Marketer of the Day, Karl Hughes joins Robert Plank to share his journey from building content agencies from the ground up to orchestrating successful business acquisitions. Karl breaks down how the pandemic changed agency work, what it really takes to buy and scale small companies, the realities of leadership, and why mental stability is crucial for entrepreneurs. Listeners will learn about the hidden challenges behind running multimillion-dollar agencies, the importance of financial literacy, and the lifelong work of separating personal self-worth from business performance. Karl also offers practical advice on thriving through setbacks, building support networks, and the essential need to embrace discomfort for growth. Quotes: “How do I get my own mental health, my own stability, regardless of the ups and downs of the business... That's my life's work, really.” “The hard part is when either market externalities change and the business needs to change, or you lose a key team member... There's no substitute for rolling your sleeves up and doing hard work.” “Consistency just sticking with it even through the ups and downs and making yourself uncomfortable when you get stuck, those are the key skills.” Resources: Connect with Karl Hughes on LinkedIn Discover Karl Hughes' strategies for agency growth and acquisitions.
Matt Rieck is the Chief Human Resources Officer at End Zone Insurance and author of "The Employee Retention Bible." Focused on practical strategies that reverse turnover and elevate morale, Matt specializes in teaching leaders how to foster cultures of appreciation, strengthen management, and deliver measurable HR results. From hands-on consulting with major enterprises to building loyalty-driven workforces, Matt's passion lies in blending culture, communication, and data to help companies retain their very best talent. In this episode of Marketer of the Day, Matt Rieck joins Robert Plank to decode the real reasons behind employee turnover and reveal how businesses can nurture loyalty, drive engagement, and transform company culture without breaking the bank. Matt shares the hidden costs of losing great employees, actionable tactics for implementing company-wide appreciation, and insights on developing managers into true leaders. The discussion covers leveraging social media for internal recognition, organizing effective team meetings, and the importance of training managers beyond their initial promotion. Matt also highlights how recognizing and leveraging individual strengths—and transparently addressing weaknesses—can set both teams and organizations apart. Quotes: “Most businesses underestimate the cost of losing good people—when you show real appreciation, culture shifts and people stay.” “Training managers doesn't end with the promotion. Ongoing development is the missing link at most companies.” “Recognition isn't expensive. Internal emails, social posts, and simple appreciation systems can change everything.” Resources: Connect with Matt Rieck on LinkedIn Order “The Employee Retention Bible” on Amazon. Matt Rieck teaches leaders how to boost morale and reduce turnover.
Charles Gragg is an accomplished healthcare benefit solutions strategist, consultant, and author with over four decades of experience inside the American health insurance industry. Having worked in virtually every aspect of health insurance claims management, brokering, risk, and employer consulting, Charles is renowned for guiding CEOs and HR leaders to reclaim control over one of their company's largest operating expenses: employee health insurance. His bestselling book, “Get Off the Hamster Wheel: An Employer's Guide to Controlling His Second Largest Operating Expense,” is transforming how business owners approach group health plans for long-term savings and better employee outcomes. In this episode of Marketer of the Day, Charles joins Robert Plank to expose the myths and hidden costs plaguing employer health insurance. Drawing on his unique vantage point as an industry insider turned transparency advocate, Charles unpacks actionable strategies to shift from overpriced, opaque insurance models to self-funded, outcome-driven plans. He explains how employer ignorance, market consolidation, and entrenched carriers (“the cartel”) conspire to keep costs high and what leaders can do to fight back. Discussion covers stepping away from traditional carriers, hiring independent third-party administrators, leveraging technology and analytics, educating employees, and how reference-based pricing benchmarks real savings. Charles shares riveting success stories, practical challenges, and the essential mindset shift required for sustainable change. Quotes: “Employers must know where every dollar is going and I will account for it for you.” “The only way to control the cost is to control owning the business.” “You can't just keep doing what you've been doing and expect a different result. That's insanity.” Resources: Connect with Charles Gragg on LinkedIn Grab “Get Off the Hamster Wheel” on Amazon.
Sandra and Greg Mundis are the resilient couple behind the inspirational real-life account, “Patient Number One: Embracing Hope in Times of Despair.” Greg, a global leader as Executive Director of Assemblies of God World Mission, and Sandra, a gifted storyteller and founder of Europe's Children ministry, have spent decades impacting lives across 195 countries. Their new book chronicles Greg's harrowing journey as the first COVID-19 intubation patient at his hospital—given little chance to live—and Sandra's fierce faith-fueled advocacy, demonstrating the miraculous power of hope, family, and community in the darkest times. In this episode of Marketer of the Day, Sandra and Greg join Robert Plank to share their journey from devastation to hope. They candidly detail Greg's critical illness, the emotional and physical ordeal of prolonged hospitalization and rehabilitation, Sandra's steadfast persistence, and the profound role faith and global prayer played in recovery. The conversation highlights themes of family unity, the psychological toll of crisis, finding purpose beyond suffering, and the decision to turn their collective trauma into a published story of inspiration. Listeners will learn about the importance of documenting miracles, building a support network, and how adversity can lead to deeper connection and renewed mission. Quotes: “If it wasn't for Jesus, I wouldn't be sitting here talking to you.” “God's word was like my food... There's power in those words, and it truly brought me through.” “If I take him home, it's the best thing I can do for him... But if I leave him, I want to receive the glory.” Resources: Buy “Patient Number One” on Amazon. Learn more about how they turn challenges into opportunities for change on their website Follow Sandra and Greg Mundis on Facebook
Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It's Not About You," Jon empowers parents, whether divorced, separated, or in parallel parenting situations, to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. https://youtu.be/_G0kN7fqg_w In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful even in high-conflict or complex family situations. Jon explains why focusing on the child's experience (rather than parental scorekeeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices like beginning with just one "yes" or "of course." Quotes: “If you don't have a reason to say no, you should always say yes in this type of environment.” “It's not about you. It's about what's best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course, and let it snowball into something more positive for everyone.” Resources: Connect with Jon Bassford on LinkedIn. The Co-Parenting Secret: It's Not About You on Amazon Operational clarity for leaders who want disciplined execution and dependable growth.
Dr. Lyman Montgomery is a renowned clarity and culture strategist, author, coach, and business leader with decades of experience empowering organizations and individuals to turn chaos into clarity. As the architect of the “5S Framework” and a globe-trotting consultant, Dr. Montgomery has guided over 60,000 leaders, built multiple businesses, and become a powerful voice for faith, focus, and cultural transformation. His latest work, "Sacred, Not Sinful," explores the intersection of Greek life and Christian discipleship, while his digital hub, CoachLyman.com, serves as a gateway for leaders seeking personal and professional growth. In this episode of Marketer of the Day, Dr. Lyman joins Robert Plank to unpack his actionable 5S Framework Structure: Systems, Strategies, Simplicity, and Sustainability, which helps businesses and individuals thrive amidst distraction and overwhelm. The conversation traces Dr. Lyman's journey from humble beginnings to global influence, explores how leaders can overcome resistance to new tools and documentation (including leveraging AI for business efficiency), and examines the shift from an “I can't” to an “I will” mindset. Discussion topics include building strong foundational systems, driving business results with clarity, embracing collaboration, leveraging automation, and nurturing the habits that support sustainable growth both in the boardroom and at home. Quotes: "Simplicity drives business... The more simplistic you can make it, the more users will use it." "Everything we do is designed to get a result within 24 to 48 hours—otherwise, it's too complicated." "There's a difference between an 'I can't' mentality and an 'I will' mentality. Which are you choosing?" Resources: Connect with Dr. Lyman Montgomery on LinkedIn Transform chaos into clarity—grab Dr. Montgomery's book on Amazon. Learn more about how to navigate complex compliance challenges on their website Follow Dr. Lyman Montgomery on Facebook
Christopher S Mahan is a transformational speaker, family coach, and result-driven mentor who has spent over a decade empowering parents, teens, and young adults to break cycles of dysfunction and build thriving, resilient families. As the creator of the “Empowerment to Employment” app, author of "Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age," and host of the "Lead Your Teen" podcast, Christopher brings deep experience in leadership, parent-child dynamics, and personal development. His work has directly impacted thousands, providing tools and strategies to overcome adversity and find purpose. In this episode of Marketer of the Day, Christopher joins Robert Plank to share his powerful journey—from recognizing alarming spikes in teen suicides in his Florida county to building a movement around parental leadership and family empowerment. Christopher reveals how his early struggles and career pivots fueled his mission, the challenges of getting essential messages into schools and communities, and the transformation that comes from facing fear, developing soft skills, and putting passion into action. Discussion topics include leadership versus parenting, breaking out of old patterns, the impact of technology on youth, resilience, personal responsibility, and how families can cultivate effort, passion, and purpose (EPP) for real-world results. Quotes: "Obstacles aren't in your way to stop you—they beg the question, how badly do you want it?" "If the home is broken, society is broken, because what the home puts out is a reflection of that home." "Preparation is part of leadership. You have to be ready for the hard work and not look for an easy out." Resources: Connect with Christopher S Mahan on LinkedIn Get Christopher S. Mahan's book Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age on Amazon Explore actionable strategies from Christopher S. Mahan.
Glenis Gassmann is a seasoned business strategist, mentor, and result-driven coach with over 35 years of real-world experience helping business owners turn insight into action. As the founder of several successful ventures, including a high-performing accounting and coaching firm, Glennis brings unmatched expertise in building, scaling, and intentionally exiting businesses. Her forthcoming audiobook, "Why Knowing Isn't Enough: The No Fluff Guide to Building a Business that Finally Turns Actions into Profits," is the centerpiece of today's conversation. In this episode of Marketer of the Day, Glenis joins Robert Plank to break down the actionable steps behind moving from knowledge to consistent execution, especially in a world overloaded with information and technology. Glenis details her personal and professional journey, explaining why so many business owners get stuck, the value of self-awareness, and the importance of building systems that support action rather than overwhelm. Discussion topics include cultivating discipline, prioritizing high-impact tasks, delegating for growth, leading by example, and the essential role of mentors and community in driving sustainable business results. Glenis shares transformative lessons from her own “school of hard knocks,” as well as insight on how leaders can develop both themselves and their teams for long-term success. Quotes: "Success doesn't come from knowing more. It comes from doing what matters consistently." "You actually have to be kind to yourself... we don't have to keep up with all the information as fast as it comes to us." "It's not about strategy. This is all about tactics, having that belief in yourself, having a vision bigger than yourself, and taking the actions." Resources: Connect with Glenis Gassmanni on LinkedIn Get Glenis Gassmann's audiobook Why Knowing Isn't Enough on Amazon Get expert guidance from Glenis Gassmann.
Jonathan Grzybowski is an entrepreneur, storyteller, and the co-founder of Pengy.co, a creative subscription service transforming how businesses access top-tier creative talent. With leadership spanning over 81 countries, Jonathan brings a unique blend of hands-on strategy, authenticity, and a customer-first mindset to internal and external creative solutions. In addition to running Pengy.co, Jonathan is the host of “Dear Dads,” a heartfelt platform fostering genuine conversations around fatherhood and providing a support network for new fathers and content creators alike. In this episode of Marketer of the Day, Jonathan joins Robert Plank to reflect on entrepreneurship's evolving landscape—from early days of Amazon Merch and “t-shirt crazes” to leveraging AI and scaling global creative operations. Jonathan shares Pengy's journey into managing in-house creative teams, the value of AI-assisted content creation, and why delegating and collaboration matter more than ever. He opens up about balancing business growth with personal priorities like family, building communities around honesty and vulnerability, and lessons from launching his “Dear Dads” podcast to support other fathers. The discussion touches on the importance of authenticity, customer engagement, and continuous self-improvement as keys to success in business and life. Quotes: “The problem we solve as a business is, if you don't want to do it yourself, then you hire somebody to do it for you. That problem will forever exist no matter what AI comes in.” “You have to be a face, and you have to be more than just a person working at a desk. You can't hide anymore if you want to move forward in this future world.” “Job's not done. Just because you do a good job or find a little success—job's not done.” Resources: Connect with Jonathan Grzybowski on LinkedIn Engage with Johnathan Grzybowski on Facebook Ideas are cheap. Execution creates results. Start here. Start your unlimited design subscription with Penji now
Pat Butkus is the Senior Vice President of Marketing and Growth at Acast, the world's largest independent podcast company. With a background in building global marketing strategies, Pat helps brands reach deeply engaged podcast audiences through innovative advertising technology and personalized targeting solutions. Under his leadership, Acast bridges creators with advertisers and pursues the mission of democratizing podcast advertising at scale. In this episode of Marketer of the Day, Pat Butkus joins Robert Plank to demystify the podcast advertising world. Pat explains how Acast supports over 140,000 shows worldwide, enabling creators to monetize with sophisticated ad tech and advertisers to harness the unmatched loyalty of podcast listeners. The conversation uncovers the evolution and current power of podcast targeting, the unique bond between podcasters and their audiences, the seamless transition for creators onto Acast, and AI-powered features like Smart Recommendations that streamline finding the perfect audience. Pat shares strategic advice for both advertisers and podcasters on maximizing growth, revenue, and influence through consistency, community-building, and embracing new tech in the audio world. Quotes: “Podcasting audiences are unlike any other; the listeners consider hosts their friends, making advertising deeply impactful.” “Our AI-driven Smart Recommendations take the guesswork out of finding your brand's ideal podcast audience, reducing planning time by 80%.” “Switching platforms can be daunting, but with Acast it's seamless and opens up global monetization without disrupting your loyal listeners.” Resources: Connect with Pat Butkus on LinkedIn
Kathleen Gage is the founder of Vegan Visibility and the author of “Power Up for Profits: The Smart Woman's Guide to Online Marketing.” After decades of business success, she transitioned to align her life and work with her values, focusing on plant-based advocacy and animal rescue. With over 30 years of experience as a professional speaker, Kathleen empowers purpose-driven experts to grow their reach through effective speaking and podcasting. She hosts the “Plant Based Eating for Health” podcast and manages a self-funded animal sanctuary, promoting veganism, animal welfare, and vibrant living. In this episode of Marketer of the Day, Kathleen Gage joins Robert Plank to discuss the power of aligning your career with your core values. Kathleen shares her journey from traditional business success to becoming a leading voice for vegan visibility and animal welfare. She dives into the distinctions between animal rescues and sanctuaries, the challenges of funding advocacy work, and the transformative power of speaking and podcasting for building a movement. Kathleen also discusses her upcoming book “Speak Out,” healthy lifestyle shifts, and practical strategies for making an impact with your message. Quotes: “You can make money doing what you love, and that allows you to fund the things you care about.” “Vegan is a philosophy. Plant-based eating is the diet.” “You don't have to go it alone. Surround yourself with the right people, and you will change for the better.” Resources: Buy Kathleen Gage's book Power Up for Profits: The Smart Woman's Guide to Online Marketing on Amazon. Connect with Kathleen Gage on LinkedIn Follow Kathleen Gage on Facebook Vegan Visibility Productions
Brad Hoos is a data-driven influencer marketing leader and the CEO of The Out Loud Group. He helps high-growth and enterprise brands achieve real business results by building authentic partnerships with top creators. With nearly two decades of expertise, Brad specializes in managing influencer marketing campaigns across YouTube, TikTok, Instagram, and podcasts. His agency's client portfolio features recognized brands like GrubHub, SimpliSafe, Fiverr, KitchenAid, and Magic: The Gathering. Under Brad's leadership, campaigns are fueled by deep analytics, creative collaboration, and a strong focus on measurable outcomes. In this episode of Marketer of the Day, Brad Hoos speaks with Robert Plank about his evolution from engineering labs to becoming an industry leader in influencer marketing. Brad reveals how The Out Loud Group systematically brings order to the chaos of the modern creator economy by aligning brand strategy and leveraging historical performance data. He details the agency's comprehensive process, from identifying marketing objectives and selecting top-performing creators to overseeing execution and conducting in-depth analytics. Brad candidly addresses organizational challenges, especially around campaign measurement and attribution. Listeners gain insight into real-world brand success stories, like Chomps Meat Sticks, and practical strategies for building trust, adapting to digital change, and achieving sustainable marketing growth. Quotes: "People just hate to be sold to... what we do want is people that we know, like, and trust." "One of Out Loud Group's secret sauces: we identify not just creators with strong engagement, but those who have proven they can deliver real sales." "The most important question brand marketers need to be asking is: how do you handle attribution?" Resources: Visit Brad Hoos's Website Connect with Brad Hoos on LinkedIn
Roy Furr is a direct response marketer, lead generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productized offers” that turn prospects into loyal clients. After generating over 5,000 appointments and moving $2 billion in client assets in a single year, Roy now brings his proven blueprint to designing marketing programs from scratch—helping business owners master the art of sales systems, persuasive communication, and performance-based marketing. In this episode of Marketer of the Day, Roy Furr joins Robert Plank to share his journey from agency work and freelancing to in-house leadership, revealing essential lessons for building efficient sales funnels, running data-driven marketing campaigns, and embracing an entrepreneurial mindset. Roy explains the power of “productized offers” for overcoming lead resistance, discusses the importance of testing, iteration, and self-trust, and outlines systems for organizing, scaling, and measuring marketing success. Listeners will discover how to convert leads through value-driven calls, design friction-free buyer journeys, and adopt mindsets for learning from setbacks and fostering business growth. Quotes: “Advertising is sales multiplied through media.” “Trust yourself—not that you'll always get it right, but that you'll keep learning and adapting until you do.” “The magic happens when you frame the first appointment as free value, not a sales call.” Resources: Visit Roy Furr's Website Connect with Roy Furr on LinkedIn
Andrew Buffolino is a sales leader, remote team builder, and content creator who empowers young entrepreneurs to develop discipline, direction, and lasting success. As the leader of The People's Insurance Company, Andrew specializes in final expense and IUL insurance solutions, pioneering a scriptless and emotionally driven approach to sales. Fueled by his faith and commitment to personal growth, Andrew creates daily content on leadership, mindset, and entrepreneurship—coaching agents to overcome the chaos of sales, handle rejection, and unlock their full potential inside and outside the business world. In this episode of Marketer of the Day, Andrew Buffolino joins Robert Plank to reveal how agents and entrepreneurs can thrive by building discipline, practicing scriptless selling, and anchoring mindset to consistent growth (not just immediate results). Andrew shares lessons from overcoming setbacks—like team turnover and debt—explains how to train resilient sales teams, and demonstrates how leadership is about transferring beliefs and building independent, motivated cultures. Listeners will learn why faith and self-mastery are essential, how to manage time, and practical ways to create momentum for lifelong skills and business growth. Quotes: “Your internal life is a mirror of your external life.”“Leadership is just a transfer of beliefs and a transfer of mindset.”“My mindset is not linked to results. It's linked to consistency in something outside of what I'm working on.” Resources: Visit Andrew Buffolino's Website Connect with Andrew Buffolino on LinkedIn
Pete Gosling is a creative agency founder, AI strategist, and author helping businesses adapt and thrive in the fast-changing landscape of design, technology, and marketing. As the leader of GDS Pro and Design Tech AI, Pete applies 20+ years of creative and business experience—from animation and digital advertising to AI-powered solutions—to empower marketers and creatives to embrace change with resilience, curiosity, and actionable frameworks. His new book, "Relentless Impact," equips professionals with the mindset and practical tools to turn disruption into opportunity and continuous growth. In this episode of Marketer of the Day, Pete Gosling joins Robert Plank to explore how agencies, marketers, and creatives can stay ahead of the curve by developing an AI-first mindset. Pete shares practical lessons from his journey through multiple technology disruptions, discusses why adaptability is more important than rigid long-term plans, and introduces the "momentum loop" framework for continuous improvement. Listeners will hear how skills evolve, why leadership is now essential at every level, and how to channel setbacks into fuel for innovation and business growth. Quotes: “Everyone has a plan until they get punched in the face.”“The harder I work, the luckier I get.”“Don't try to avoid mistakes or hide from potential issues. Real strength is being able to take a punch and keep going.” Resources: Visit Pete Gosling's Website Connect with Pete Gosling on LinkedIn
Jon Bassford is a TEDx speaker, bestselling author, and the driving force behind a movement transforming co-parenting through intentionality, respect, and child-centered strategies. As the author of "The Co-Parenting Secret: It's Not About You," Jon empowers parents—whether divorced, separated, or in parallel parenting situations—to let go of animosity, nurture genuine relationships, and build supportive environments where children thrive. Drawing on his personal journey and coaching expertise, Jon helps entrepreneurs, business owners, and families turn the challenges of separation into opportunities for growth, clarity, and lasting connection. In this episode of Marketer of the Day, Jon Bassford joins Robert Plank to reveal the mindset shifts and practical steps that make co-parenting successful—even in high-conflict or complex family situations. Jon shares why focusing on the child's experience (instead of parental score-keeping) is the key to reducing conflict and fostering deep, lasting relationships. He discusses the initial discomfort of building new co-parenting routines, overcoming external skepticism, and strategies for letting go of the past to create a positive future. Listeners will hear actionable advice on communication, adapting business skills to parenting logistics, and the transformative power of small, intentional choices—like beginning with just one "yes" or "of course." Quotes: “If you don't have a reason to say no, you should always say yes in this type of environment.” “It's not about you. It's about what's best for the kids: let go of animosity, remove your ego, and focus on their time.” “Start with one yes. Or, even better, of course—and let it snowball into something more positive for everyone.” Resources: Visit Jon Bassford's Website Connect with Jon Bassford on LinkedIn Get "The Co-Parenting Secret: It's Not About You," on Amazon
Rick Williams is a seasoned keynote speaker, board member, author, management consultant, company founder, and podcast host recognized for his ability to teach leaders how to make difficult decisions that shape the future. Drawing on his extensive experience serving on boards of technology companies and leading organizations, Rick combines real-world lessons in leadership, decision-making, and board governance with a passion for mentorship and growth. He is known for making complex business topics relatable, whether addressing Harvard Business School alumni, writing for CEO World Magazine, or sharing lessons from the sailboat races he loves. In this episode of Marketer of the Day, Rick Williams returns to host Robert Plank in a conversation that dives deep into high-stakes leadership, the critical role of board members, and the lasting impact of teaching by example. Rick discusses promoting his book “Create the Future,” launching his new podcast, and distilling lessons from headline-making events such as the Tesla board's decision on Elon Musk's compensation. Through stories of business, sailboat racing, and personal experiences, Rick shares actionable strategies for building effective boards, making tough calls, and fostering a mindset that empowers teams and organizations to thrive. Quotes: “Your job as a leader is to make decisions, and those decisions create the future.” “A board should be a value accelerator, not just a group of your friends.” “The most important job of a board is to hire the right CEO at the right time for the company.” Resources: Connect with Rick Williams on LinkedIn. Rick Williams: Helping Leaders Succeed Create the Future: Powerful Decision‑Making Tools for Your Company and Yourself
Jason Taylor is the founder of the Pack Baseball and Softball Academy, a transformative coach, mentor, podcaster, and innovator known for integrating AI technology into youth sports training. Recognized for his holistic approach, Jason empowers young athletes and fellow coaches alike to build resilience, mental strength, and life skills, both on and off the field. Through developing emerging talent, supporting parents and coaches, and leveraging new tools to maximize performance, Jason inspires others to believe in their potential and achieve lasting success. In this episode of Marketer of the Day, Jason Taylor joins Robert Plank to share how sports can teach resilience, the importance of mentorship, and the role of vision in personal and professional growth. Jason reveals how their academy's new AI tool analyzes swings to accelerate athlete development and discusses stories of transformation—like that of a struggling youth who became a star athlete. He offers real-world parenting advice, highlights the foundational role of mentors, and shares how believing in each child's future can foster not only athletic achievement but lasting, positive life change. Quotes: “The strength of the wolf is in the pack, and the strength of the pack is in the wolf.” “There are no shortcuts. Resilience is probably the most life-changing skill that sports teach you.” “A mentor's belief in you transfers until you start to believe it yourself, and once you do, you can't be derailed.” Resources: Connect with Jason on LinkedIn. Pack Baseball & Softball Academy
Luca Borreani is the co-founder and CMO of ZipChat.ai, a leader in conversational AI that transforms every e-commerce chat into a revenue opportunity. Driven by a passion for digital marketing and innovative automation, he empowers brands to recover abandoned carts, convert browsers into buyers, and provide 24/7 multilingual support. Luca's expertise includes agentic AI, customer journey optimization, and the creation of scalable, value-driven e-commerce experiences for stores of any size. In this episode of Marketer of the Day, Luca Borreani joins Robert Plank to demystify agentic AI in e-commerce and how merchants can use ZipChat.ai to automate support, increase conversions, and delight customers on platforms from Shopify to WooCommerce. Luca reveals how smart automation and instant, context-aware responses unlock missed sales, eliminate friction from business hours, and cater to an international customer base. The discussion covers practical integration tips, evolving AI capabilities, the value of early adoption, and why focusing on customer experience leads to long-term growth. Listeners will discover actionable ways to get started with agentic AI without complex workflows and to stay ahead in the rapidly changing world of digital commerce. Quotes: “With AI, you unlock sales opportunities even when your team's offline conversations happen in any language, any time.” “Agentic AI doesn't just answer questions; it takes action, like creating custom coupons and adapting in real time to customer needs.” “The longer you use AI, the greater your competitive advantage; it's compounding technology that keeps getting smarter.” Resources: Connect with Luca on LinkedIn. Conversational AI Agent for eCommerce
Kristen Nolan is a senior client account manager at Interview Valet and a podcast matchmaker celebrated for helping clients transform podcast interviews into strategic revenue engines. Passionate about building authentic connections, she empowers entrepreneurs, authors, and brands to leverage podcast guesting as a powerful marketing tool—even for introverts and those new to the medium. Kristen's expertise spans client preparation, relationship building, and maximizing podcast appearances for both reach and genuine impact. In this episode of Marketer of the Day, Kristen Nolan joins Robert Plank to reveal the art and science of successful podcast guesting. She explains why preparation—such as audience research and episode review—is key, and how focusing on helping the host's audience unlocks more value than self-promotion. Kristen discusses strategies for shy guests, the importance of promoting and repurposing podcast appearances, and how real business growth comes from nurturing authentic, long-term relationships. Listeners will gain actionable tips for being better guests, keeping connections alive after the show, and using podcasting as a strategic, rewarding part of their brand's growth. Quotes: “The best podcasts sound like two people in a coffee shop having a simple conversation.” “Don't just rattle off your resume—provide value for the audience.” “Hosts love when you promote their episode—if you do, they'll promote it more too.” Resources: Connect with Kristen Nolan on LinkedIn
TJ Sharpe is a stage four melanoma survivor, nationally known patient advocate, keynote speaker, digital health technologist, and consultant to the life sciences industry. Drawing from personal experience and his work in clinical research, TJ empowers healthcare and pharma organizations to prioritize patient-centric approaches to trials, communication, and support. He shares his story to inspire others facing adversity and to promote transformative improvements in healthcare. In this episode of Marketer of the Day, TJ Sharpe joins Robert Plank to recount his journey from being diagnosed with melanoma in his twenties, through a life-threatening recurrence that led him to cutting-edge clinical trials, to his eventual recovery and the launch of his advocacy career. TJ details his navigation of the medical system, the emotional and logistical challenges faced by patients, and how gratitude and support systems are as important as medical interventions. The discussion spotlights the importance of accessible, transparent information, and patient empowerment within clinical research. TJ also describes his consulting work to help organizations incorporate patient voices and streamline drug development for the benefit of all. Quotes: “If you don't know all your options, you're not making the most informed choice for you.” “Finding your ‘ninja'—that support person—makes all the difference in getting through a cancer journey.” “It's not just about surviving cancer, it's about making a difference for millions more who will walk this path.” Resources: Visit TJ Sharpe's Website Connect with TJ Sharpe on LinkedIn
Sweta Vikram is a renowned international speaker, best-selling author of 14 books, Ayurvedic doctor, award-winning entrepreneur, certified grief coach, trauma-informed yoga teacher, and adjunct professor. Drawing from ancient Ayurvedic wisdom and modern science, Sweta guides high achievers, leaders, and creative professionals to manage stress, address grief, and reclaim true energy and balance—empowering them to thrive with intention and joy. Through her coaching, books, and media appearances, she has become a trusted resource for holistic transformation, blending mindfulness, resilience, and practical lifestyle shifts for lasting well-being. In this episode of Marketer of the Day, Sweta and Robert Plank explore how stress, overwhelm, and unaddressed grief impact performance, relationships, and personal health. Sweta shares her personal journey—including her own health crisis from sleep deprivation—and invites listeners to rethink what “healthy” means, to embrace change, and to use small, evidence-based Ayurvedic practices to reconnect with their bodies and minds. Discover the power of mindful rest, redefining traditions, and tapping into your childlike joy—even amid life's challenges. This practical discussion includes how grief shows up in many forms, the importance of customized self-care, and how to prioritize joy and adaptability, especially during stressful seasons. Quotes: “A little bit of stress can motivate us, but when it turns chronic, that's when life feels overwhelming.” “Most people have forgotten how great it feels to feel good—they mistake constant discomfort for normal.” “Redefine what holidays and traditions mean to you; change is the essence of life.” Resources: Visit Sweta Vikram's Website Connect with Sweta Vikram on LinkedIn Watch Sweta Vikram on Youtube
Are you overwhelmed by legal confusion or facing battles that feel impossible? Attorney Ryan Schwartz of Schwartz Trial Law LLC shares how he built a client-focused practice in Georgia, handling personal injury cases ranging from car accidents to daycare injuries. He discusses his journey from criminal defense to personal injury, common client misconceptions, and the importance of demystifying the legal process. Ryan emphasizes direct client access, building trust, and educating clients on every step to maximize case outcomes. In this episode, Ryan and host Robert Plank explore the realities of the legal industry, the emotional challenges clients face, and how empathy and honest communication make all the difference. Whether you need legal representation or insight on running a service business with integrity, this episode provides clarity, actionable advice, and reassurance that with the right advocate, you are not alone. Quotes: “Clarity beats complexity every time. Confused clients make mistakes. My job is to demystify the process and walk with you.” “You can't snap your fingers and get a big settlement overnight. Consistent treatment and realistic expectations are crucial.” “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Resources: Follow Ryan Schwartz on Facebook Schwartz Trial Law Is On Your Side
Single women often face unique financial challenges, from earning less than men to navigating life on a single income. In this episode of the Marketer of the Day podcast, Robert Plank sits down with Margaret Price, co-author of Single Women and Money, to break down the invisible emotional and psychological barriers women face with money. They explore budgeting, investing, insurance, and long-term planning, offering practical strategies to take control of finances and live well. Margaret Price shares insights from her book, offering tailored checklists for widows, divorcees, and never-married women. She emphasizes budgeting for what matters most, building emergency funds, investing wisely, and using social support to stay financially accountable. Listeners will learn actionable steps to feel empowered, avoid debt, and make financial decisions confidently. Quotes: “It's more expensive to be single than married, and single women have it especially hard.” “You can afford the things you most want in life; budget for these priorities and leave out what you don't need.” “Money isn't scary. It's just about what you do in life and how much it costs.” Resources: Follow Margaret Price on Twitter Connect with Margaret Price on LinkedIn Purchase Single Women and Money: How to Live Well on Your Income by Margaret Price and Jill Gianola.
Robert Plank is the founder and owner of DFY Podcasts. DFY does podcast production (we are a client of their's), social media, and more.Robert also is the host of the "Marketer of the Day" podcast. And yes, there's a new episode every day (over 1,400 episodes) with guests with a wide variety of expertise. From Robert:Growth without financial clarity is just chaos with more zeros attached.Learn how to scale your business without losing control.A business doesn't fail because of lack of ideas - it fails because the numbers are ignored.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903
In this powerful and thought-provoking episode of What Are You Made Of?, host Mike “C-Roc” welcomes prolific podcaster, software creator, and entrepreneur Robert Plank for a raw and inspiring conversation about discipline, curiosity, and the courage it takes to truly program your own life.Robert shares how he went from being a self-described “awkward computer geek” to hosting over 1,400 podcast interviews and building a thriving entrepreneurial career on his own terms. He opens up about feeling caught between worlds—never quite fitting in with the ultra-technical crowd or the ultra-social ones—and how that very tension helped him develop grit, self-awareness, and an intentional approach to connection.Together, Mike "C-Roc" and Robert explore what it really takes to become excellent at something—why reps matter, why awkwardness can actually be a gift, and why being honest about your strengths and insecurities is essential to growth. Robert dives into the parallels between coding software and “coding yourself,” revealing how he used curiosity and persistence to bridge his own gaps and build a life he actually wanted to live—not one he was told to settle for.From childhood challenges and shaky friendships to the empowering realization that you can cause and create the life you want, this conversation is packed with wisdom, humor, and truth bombs for anyone who's ever felt like they didn't belong—but refused to give up.Website-https://www.dfypodcast.comSocial Media Links/Handles:https://www.linkedin.com/in/robertcplankhttps://www.youtube.com/@robertplankhttps://www.twitter.com/robertplankhttps://www.tiktok.com/@robertcplank
robertplank #podcastingstrategist #drkimberleylinert #incrediblelifecreatorpodcast Robert Plank is a podcasting strategist who helps thought leaders grow their business by building real relationships through intentional podcast conversations. As the founder of DFY Podcast, he's produced over 1,000 episodes on his own show and helped more than 65 podcasters remove the technical overwhelm so they can focus on what matters most—creating connection and impact.After becoming a father, Robert realized the importance of simplifying systems and outsourcing the heavy lifting in business, which led him to build a team that empowers clients to consistently publish high-quality podcasts without stress. His work bridges meaningful storytelling and strategic visibility—transforming conversations into lasting opportunities.Contact Robert Plank:www.linkedin.com/in/robertcplankwww.facebook.com/robertplankwww.tiktok.com/robertcplankwww.twitter.com/robertplankwww.instagram.com/robertplankwww.youtube.com/robertplankDr. Kimberley LinertSpeaker, Author, Broadcaster, Mentor, Trainer, Behavioral OptometristEvent Planners- I am available to speak at your event. Here is my media kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/To book Dr. Linert on your podcast, television show, conference, corporate training or as an expert guest please email her at incrediblelifepodcast@gmail.com or Contact Bruce Merrin at Bruce Merrin's Celebrity Speakers at merrinpr@gmail.com702.256.9199Host of the Podcast Series: Incredible Life Creator PodcastAvailable on...Apple: https://podcasts.apple.com/us/podcast/incredible-life-creator-with-dr-kimberley-linert/id1472641267Spotify: https://open.spotify.com/show/6DZE3EoHfhgcmSkxY1CvKf?si=ebe71549e7474663 and on 9 other podcast platformsAuthor of Book: "Visualizing Happiness in Every Area of Your Life"Get on Amazon:https://amzn.to/4cmTOMwWebsite: https://linktr.ee/drkimberleylinertPlease subscribe, share & LISTEN! Thanks. incrediblelifepodcast@gmail.comSocial Media LinksLinkedIn: https://www.linkedin.com/in/dr-kimberley-linert-incredible-life-creator/Facebook: https://www.facebook.com/kimberley.linert/The Great Discovery eLearning Platform: https://thegreatdiscovery.com/kimberleyl
In this episode, I talk with Robert Plank, a podcasting expert and host who has recorded over 1,300 episodes and helps business owners use podcasts to build trust and grow their audience.Robert shares why starting a podcast is one of the best ways to stand out in today's world, even with all the new AI tools.We cover how easy it is to get started, the power of showing your face and voice, and why being consistent matters more than having perfect gear.Robert explains how podcasts help you reach new people, create lasting connections, and open doors to new clients and partners. We also talk about simple steps to launch your first episode and how to avoid burnout by getting help when you need it.Tune in for real advice on using podcasts to build your brand and connect with your audience.
Today we sat down with Robert Plank, the founder of DFY Podcast, to talk about all things podcasts and how it can help contractors!Links and Resources:tnfr.ushttps://www.dfypodcast.com/https://www.dfypodcast.com/contractors/
Robert Plank & Done For You Podcasting! Have you ever wanted to have your own podcast but weren't sure how to get started? Does the process of creating and growing the podcast sound overwhelming? It doesn't have to be! Today we talk to podcast expert, Robert Plank. His company helps people around the globe start and grow their podcast and turn conversations into lasting connections and opportunities! Find out how you can use your podcast to make social media posts easier! Learn about how your podcast can help your business as well as improve your life! www.dfypodcast.com
DMJ Ep 516 with Robert Plank Consistency Is Key by Kirby Hasseman