Podcasts about marketing advisor

Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other.• AI Overviews and AI Mode represent massive shifts in search, with Google generating answers directly and using "query fanning" to search multiple queries behind the scenes• Ads will be integrated directly into AI Overviews and AI Mode conversations, changing how users interact with advertising• "Agentic" shopping experiences allow Google's AI to make purchases without users visiting websites, potentially transforming e-commerce• Smart Bidding Exploration allows Google to miss ROAS targets by 10-30% to explore new queries, though the benefit to advertisers remains unclear• New channel-level performance reporting for PMAX provides visibility into which channels and ad types drive results• Enhanced New Customer Acquisition features offer more granular exclusion options for existing and warm traffic• Asset Studio and Product Studio provide new creative tools for building and managing assets• Commerce Media Suite introduces retail media network capabilities, allowing retailers to make first-party audiences available• Three new AI Experts (Ads, Analytics, and Marketing Advisor) aim to provide conversational assistance for campaign managementVisit smarter-ecommerce.com to access resources like our State of PMax report, our brand versus non-brand PMax script, and our new PMax script to help understand channel performance reports.

This week join Alyssa McNamara Reed, CFP® and her guest guest Sharon McNamara of Boston Connect Real Estate for a deep dive into Real Estate. Alyssa McNamara Reed, CFP®is a financial planner with passion for the intersection of taxes and investing.  Alyssa works with motivated savers, beneficiaries of estates, business owners, divorcees, and pre-retirees. Sharon McNamara is a Broker/Owner of Boston Connect Real Estate (https://www.bostonconnect.com), an Empowerment T.E.A.M. Leader, and a Real Estate Sales & Marketing Advisor. As a professional full-time Real Estate Sales & Marketing Consultant and Broker|Owner & the Founder of Boston Connect Real Estate, Sharon McNamara is dedicated and commitment to continually “Serving With Excellence”. Her greatest accolade is representing Home Buyers & Home Sellers throughout the entire process by offering them exceptional service, exemplary communication and a guiding approach to educating them on current market values and trends empowering her clients to make knowledgeable decisions throughout the home buying and/or home selling process. McNamara Financial is an Independent, family-owned, fee-only investment management and financial planning firm, serving individuals and families on the South Shore and beyond for over 30 years. COME SEE WHAT IT'S LIKE TO WORK WITH A FIDUCIARY. http://mcnamarafinancial.com/

Please note: This week's show is a 2-part discussion on Real Estate. Be sure to listen to part 2! This week join Alyssa McNamara Reed, CFP® and her guest Sharon McNamara of Boston Connect Real Estate for a discussion about Real Estate. Alyssa McNamara Reed, CFP®is a financial planner with passion for the intersection of taxes and investing. Alyssa works with motivated savers, beneficiaries of estates, business owners, divorcees, and pre-retirees. Sharon McNamara is a Broker/Owner of Boston Connect Real Estate (www.bostonconnect.com), an Empowerment T.E.A.M. Leader, and a Real Estate Sales & Marketing Advisor. As a professional full-time Real Estate Sales & Marketing Consultant and Broker|Owner & the Founder of Boston Connect Real Estate, Sharon McNamara is dedicated and commitment to continually “Serving With Excellence”. Her greatest accolade is representing Home Buyers & Home Sellers throughout the entire process by offering them exceptional service, exemplary communication and a guiding approach to educating them on current market values and trends empowering her clients to make knowledgeable decisions throughout the home buying and/or home selling process. McNamara Financial is an Independent, family-owned, fee-only investment management and financial planning firm, serving individuals and families on the South Shore and beyond for over 30 years. COME SEE WHAT IT'S LIKE TO WORK WITH A FIDUCIARY. mcnamarafinancial.com/

Please note: If you haven't listened to part 1 of this 2-part episode be sure to check it out first. This week join Alyssa McNamara Reed, CFP® and her guest Sharon McNamara of Boston Connect Real Estate for a discussion about Real Estate. Alyssa McNamara Reed, CFP®is a financial planner with passion for the intersection of taxes and investing.  Alyssa works with motivated savers, beneficiaries of estates, business owners, divorcees, and pre-retirees. Sharon McNamara is a Broker/Owner of Boston Connect Real Estate (https://www.bostonconnect.com), an Empowerment T.E.A.M. Leader, and a Real Estate Sales & Marketing Advisor. As a professional full-time Real Estate Sales & Marketing Consultant and Broker|Owner & the Founder of Boston Connect Real Estate, Sharon McNamara is dedicated and commitment to continually “Serving With Excellence”. Her greatest accolade is representing Home Buyers & Home Sellers throughout the entire process by offering them exceptional service, exemplary communication and a guiding approach to educating them on current market values and trends empowering her clients to make knowledgeable decisions throughout the home buying and/or home selling process. McNamara Financial is an Independent, family-owned, fee-only investment management and financial planning firm, serving individuals and families on the South Shore and beyond for over 30 years. COME SEE WHAT IT'S LIKE TO WORK WITH A FIDUCIARY. http://mcnamarafinancial.com/

We saw the corn and soybean markets rally a bit on Thursday after the release of the April WASDE report from USDA, that showed minimal tweaks to the balance sheets with corn being the most notable. Meanwhile, wheat was disappointing and cattle were under pressure along with the stock market. Bryan Doherty with Total Farm Marketing joins us to discuss. Learn more online at https://www.totalfarmmarketing.com. We saw the latest supply and demand estimates from USDA on Thursday and they didn't show much change overall for the month of April. The most notable was a bigger than expected change to U.S. corn ending stocks. We discuss the market action and have a conversation with Nick Lawrence, Marketing Advisor with  ⁨@TraderPhD⁩  on today's show. Find more online as well by visiting https://www.traderphd.com.

Running a business while trying to support a family can feel like an endless balancing act, especially when marketing feels confusing or out of reach. With so many strategies, platforms, and experts claiming to have the "right" answer, it's easy to get stuck in analysis paralysis. The real struggle isn't just figuring out where to start—it's finding a simple, sustainable way to attract customers without burning out. Growth happens when marketing stops feeling like a chore and starts working in a way that fits your business and life. Amber Gaige is the Chief Marketing Advisor for Far Beyond Marketing and an engaging and inspirational story brand marketing expert. She is also the author of the best-selling book "The Far Beyond Marketing Guidebook." Today, Amber shares her expertise in making marketing easier and less overwhelming for entrepreneurs, especially solopreneurs. She emphasizes the importance of following a simple formula, having fun, and delegating weaknesses to build a successful and scalable business. Stay tuned! Resources Far Beyond Marketing: Full Service Marketing Agency Serving McKinney, Plano, and surrounding TX areas Connect with Amber Gaige on LinkedIn Follow Amber Gaige on Facebook Get a copy of The Far Beyond Marketing Guidebook: Stop Being Duped by Ineffective Marketing! by Amber Gaige on Amazon

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today's fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.   About Andy Culligan Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including, Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients   Time Stamps 00:00:18 - Meet Andy Culligan: Career Journey 00:00:39 - From SDR to Fractional CMO 00:02:58 - Growth and Challenges in SaaS Marketing 00:06:43 - Benefits of Hiring a Fractional CMO 00:12:40 - The Importance of a Marketing Plan 00:14:07 - Evergreen Marketing Tactics 00:19:33 - The Role of Speed in Marketing 00:20:45 - Future of Marketing and AI Impact 00:23:51 - Quickfire Questions: Marketing Advice 00:29:31 - Advice for Aspiring Marketers 00:32:05 - Closing Remarks and Contact Information Quotes "Speed is something that's important to a lot of companies." Andy Culligan, Fractional CMO "If it's not working for you, then it's not working for me." Andy Culligan, Fractional CMO "If you know your niche, nail it." Andy Culligan, Fractional CMO "A lot of companies don't have a plan." Andy Culligan, Fractional CMO "Creativity always wins." Andy Culligan, Fractional CMO   Follow Andy: Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/ Andy's website: https://andyculligan.com/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Most of us tumble our way through business – this truth is a far cry from what we might think it's supposed to be. But while you might think you need a fully fleshed out idea and detailed business plan, most of the magic comes through doing, trying, pivoting and making mistakes. In this episode Lisa Greensill, Marketing advisor for financial advisors – shares her experience with navigating the building of her business one step at a time. You'll hear about: ·        The path from leaving a role to finding your business direction ·        Tumbling through business development ·        Upskilling as an entrepreneur ·        Finding surprise partnerships     ·        And putting a price on a service offering Connect with Lisa on LinkedIn Visit her Consulting Website and the Brandover Site You can find more show notes and transcripts at unemployedandafraid.com.au/episodes. And don't forget to follow Unemployed & Afraid on IG , TikTok and LinkedIn Subscribe to the U&A Substack Join our Facebook Group And show your support for this independent podcast and small business by shouting your host a cuppa at buymeacoffee.com/unemployedpod You can reach your host on email kim@unemployedandafraid.com.au on IG on LinkedIn or via unemployedandafraid.com.auSupport the show by shouting me a cuppa (or 2): https://www.buymeacoffee.com/unemployedpodSee omnystudio.com/listener for privacy information.

This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are broken and the 7 online buyer psychology levels.

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions. Tas shares her unique journey from journalism to marketing, emphasizing the importance of understanding product marketing and buyer journeys for effective landing pages. She discusses her experiences in sales, the challenges women face in the workplace, and the significance of supportive leadership. The episode offers valuable insights into digital marketing strategies, particularly around landing pages and paid media ads, and underscores the power of resilience and continuous learning in career growth.Tas and Jane discuss:The importance of understanding product marketing and buyer journeysStrategies for creating effective landing pagesHow deep product knowledge enhances the quality of landing pagesSharing insights from landing page tests with other marketing teamsConcentrating on a few effective marketing channels rather than spreading efforts too thinWhy content syndication is just glorified list buyingThe role of sales experience in enhancing marketing effectivenessExperimentation and iteration in marketing strategiesInsights on collaboration between marketing and product teamsChallenges women face in the workplace, particularly in leadership rolesMentorship and support among women in marketingThe impact of workplace culture on women's career advancementChallenges and responsibilities of running a business while managing personal lifeTas's goal to support minority entrepreneurs and promote authenticity in entrepreneurshipKey Links:Guest: Tas Bober - https://www.linkedin.com/in/tasbober/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Mentioned in Episode:Laura Nguyen - Executive Coach (Burnout) - https://www.linkedin.com/in/lauran546/

About the Episode:Stephanie is the Podcast Marketing and Audience Development Specialist for Impact Theory — a podcast hosted by Tom Bilyue that currently has 4.2 million subscribers on YouTube — and the Marketing Advisor for Great Pods. Before working on Impact Theory she was the: Marketing Director for Innovations 4 Health, President and Founder of a social media marketing agency called Dimont Media, and VP of Marketing and Audience Development for the podcast network CurtCo Media.In this episode, Stephanie Arakelian shares her insights on podcast marketing and audience development, drawing from her experience of over 5 years in the podcast industry. From effective content repurposing to creating a podcast that converts, Stephanie breaks down key strategies for achieving success in the evolving podcast landscape.Today, we'll cover:- The contrast between YouTube and audio podcasts and how to cater to each audience- The importance of community building and focusing on one platform at a time- How to effectively repurpose old content using AI for business growth- The importance of understanding your "why" when creating contentWhat You'll Learn1. Content Creation and Goal Setting2 Podcast Platform Specialization3. Podcast Content Repurposing4. Building a Podcast Community5. Podcast Monetization6. Audience Understanding and Content Analysis7. Podcast Advertising and Listener Experience8. Podcast Production Process9. Podcast Industry Growth and Challenges10. Funnel Strategy for Audience EngagementTimestamps01:31 Podcast marketing for startup and established networks02:53 What Impact Theory is all about04:11 The importance of treating YouTube audience separately from audio audience07:33 How podcasts grew, analyzing podcast data, how to make a podcast stand out10:56 Podcast analytics, how and what to measure, adjusting strategy based on data13:18 Turning podcast listeners into fans, fans into evangelists16:29 Strategies for placing ads on podcasts19:45 Impact Theory's podcast workflow, from guest selection to publishing23:27 Repurposing podcast content — replays, mashups, special clips27:11 Impact Theory University as a hub of growth mindset29:20 Content strategy for Impact Theory podcast and university31:14 Stephanie's growth tips for emerging podcast creatorsUnderstanding Different Podcast Audiences: "And then what was really interesting when we dove into the podcast side of it is breaking out their YouTube audience versus their audio audience, because they are separate. And that's one of the things that I'm trying to implement into the industry, is to show people, as podcasts are moving into the YouTube space, that you have to treat them separately because your audiences are not going to be the same. YouTube is still the number one most-played listening platform for podcasts, but it's a completely separate audience." — Stephanie Arakelian [00:04:10 - 00:04:37]Maximizing Listener Retention: "So anything over about an hour and a half, hour 45. We will split into two episodes to make that a better listening experience so that people feel like they're getting, you know, a decent amount in the chung, enough information in there, and then when they come back, they get another part of the conversation, and that's good for listener retention, listen rates, ad sales, everything. And so we've seen a huge spike in our downloads because of that." — Stephanie Arakelian [00:17:59 → 00:18:23]Why New Podcasters Should Rethink YouTube: "I think that confusing content creators right now, if you do, are not already familiar with YouTube, and this is an unpopular opinion, I say that new creators should not try and push their podcast on YouTube unless you have no expectations for it, because it's a whole other ballgame, right?" — Stephanie Arakelian [00:32:16 → 00:33:25]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicStephanie Arakelian - Podcast Marketing & Audience Development at Impact Theory

This week Brit speaks with John C Pollard about the emerging part-time and project-based employment arrangements for leaders, known as Fractional Job Roles. John C Pollard is a marketing advisor, professional musician, independent recording artist, and dreamer.  He spent most of his 30-year career in a variety of marketing and consulting roles for Fortune 50 companies like SAP and JP Morgan Chase, as well as for agencies and private-equity backed start ups.  John considers himself a life-long learner and has a soft spot for managing high-capacity creative teams. He continues to advise select clients on how to present a clear, consistent, and unique brand to the marketplace while he seeks to inspire fellow dreamers to ignore their inner critic and get after their craft.  Recently, John has doubled down on his musical calling, performing both professionally in a regional band and releasing his own original music. You can find his musical on all streaming platforms under “John C Pollard.” His works are in our show notes. TIMESTAMPS: 01:15: Intro 07:05: Defining Fractional Job Roles 18:00: Flexibility of work for workers. 23:35: What Agencies don't tell you. 25:30: Access to specialized skills. 33:49: Evolving work landscapes. 39:41: The process is part of the art. 45:00: How musicianship creativity can serve a marketing career, and vice-versa. 51:50: If you're considering a fractional job role. 58:24 The creative act is not a luxury. LINKS: welcome.johncpollard.com Instagram Facebook MUSIC: "Give it Away" (Red Hot Chili Peppers) "A Synthwave Mix (Chill Back)" (VICE). ©2024 The Furious Curious, Britton Rice.

In this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com.Topics discussed in this episode:How young brands benefit from using AI to drive customer growth and retentionThe benefits  of Needle using AI to analyze dataHow AI marketing assistants can help challenges faced by small businessesHow businesses can embrace taking calculated bets using AI marketing assistanceLinks & ResourcesWebsite: https://www.askneedle.com/Instagram: https://www.instagram.com/askneedle/Facebook: https://www.facebook.com/askneedleaiLinkedIn: https://www.linkedin.com/in/kiyanforoughi/Get access to more free resources by visiting the podcast episode page att.ly/gM6hQ Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsGet Your Custom Shopify Store Audit. Visit https://www.clauslauter.com/audit/Our Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Our guest is Terry Brock, who just celebrated his 40th year as a Marketing Advisor. He joins us to talk tech trends which, let's face it, are mostly AI these days.  Brock shares with us some thrilling use cases for AI in the carwash space as well as some input on common concerns. Every new technology has brought with it some fear. Brock reminds us that from fire to airplanes each advancement has introduced danger that we have mitigated with regulation.  Will you lose your job to AI? Probably not but as Brock says: you might lose it to a human that understands and deploys AI better than you. This episode will get you closer to implementing AI solutions in your wash and staying ahead of the technological curve.  More information on Terry Brock can be found at:  https://terrybrock.com/

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom. Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discussesHis framework for focusing on 'micro surfaces' that lead to bigger winsThe importance of timing in email marketingHow to properly analyze the efficiency of your marketing spendTimestamps(00:00) - Design and brand as competitive differentiators (05:08) - Navigating Early-Stage Companies (07:52) - Performance Marketing (13:39) - How to determine 'Demand Efficiency' (17:31) - A new way to think about design (22:03) - Maximizing Micro Opportunities (28:56) - Diversifying Channels (29:59) - Elevating Brand Aesthetics (33:15) - Design Differentiation (39:27) - Standing Out with Design and Branding (44:53) - Free Tools and Design Investments (46:20) - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Apollo.io. There are three main factors that determine the success of your ABM programs: #1 accurate target account lists with verified contact data, #2 keeping your CRM data actionable with reliable enrichment, and #3 going beyond serving ads with automated outbound emails.Apollo offers an all-in-one solution for these needs. Easily discover target accounts with over 65 filters, including technographics, buyer intent, and job titles. Automatically validate and enrich contact data, streamline outreach, and boost campaign effectiveness with just a few clicks.They are ranked number 1 for contact and company data accuracy on G2. With over 6000 reviews and a 4.8-star rating. Sign up for free, with no credit card required at apollo.io/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

It's stating the obvious but leadership is tricky. You've got to find a balance between creating space for open dialogue while also filtering how much you actually share.Margaret Kelsey, Founder and Marketing Advisor at TatCo, was forced to take a step back and look closely at her team culture when she got some very disheartening feedback during her time at Appcues. She quickly came to realize she'd created a toxic mini culture in her team by expressing frustration with the organization in an unproductive way.In this episode, Margaret shares some of her struggles in aligning her team with the larger company and getting buy-in from higher ups on their strategies. She also discusses how she's learning how to detangle her personal and work identities. Listen to discover how you can become more self-aware as a leader to lead teams effectively and continue being satisfied with your work.In this episode, you'll learn:1. As a leader, you need to be responsible about what messages you filter through to your team2. Every piece of feedback you receive is optional3. It's better to think of your company as a sports team rather than a familyThings to listen for:[11:14] Rethinking hustle culture[15:25] Filtering frustrations and leadership messages to your team[18:22] Navigating the challenge of misaligned values at work[28:49] Detangling your work and personal identity[32:01] Dealing with “Executive thrashing”[37:13] Leaning into your feelings rather than judging them[40:04] Building self-awareness as a leader[41:13] Setting boundaries and choosing what feedback to acceptResources:- Connect with Margaret on LinkedIn- Check out Margaret's podcast- Connect with Andrew on LinkedIn or Twitter- Learn more about Navattic- Learn more about Appcues

Steve Kahan is a serial entrepreneur and a Marketing Advisor at Insight Partners, where he provides marketing advisory services to the firm's portfolio companies. He has successfully helped grow seven startup companies from the early stages to going public or being sold, resulting in nearly $5 billion in shareholder value. Steve is also the author of Be a Startup Superstar and High-Velocity Digital Marketing.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Steve Kahan, a Marketing Advisor at Insight Partners, about how to identify and effectively market to your ideal customers. They also discuss the value of publishing educational content, best practices for following up with leads, and how to create a high-performing website.

Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? To learn how one marketer made the move from vendor to trusted advisor, Brooke Sellas interviews John Jantsch of Duct Tape Marketing. Guest: John JantschReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Here's a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt. Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy. Listen to Exit Five: https://www.exitfive.com/podcastFollow Dave: https://www.linkedin.com/in/davegerhardt/Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to the Don't Say Content newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

In this episode, Nina Hershberger talks with marketing expert Kevin Donlin to discuss the game-changing concept of the voice of the buyer. Kevin, a marketing pioneer with a wealth of experience, shares valuable insights and strategies for harnessing the power of the voice of the buyer to supercharge your marketing efforts.Kevin Donlin is a seasoned marketer with over 25 years of experience. He has worked with major brands like FedEx and has helped his clients generate over a million dollars in revenue. Kevin is also the author of five books on marketing and is known for his innovative and creative approach to marketing strategies.During the interview, Kevin breaks down the concept of the voice of the buyer and how it can transform your marketing campaigns. He emphasizes the importance of listening to your clients and customers to truly understand their needs and desires. Kevin shares practical tips on where to find the voice of the buyer, including testimonials, social media comments, and conversations with customers. He also reveals a powerful tool for analyzing customer reviews to uncover key insights and ideas.This episode is a must-listen for entrepreneurs, marketers, and business owners who want to take their marketing to the next level. Kevin's expertise and practical advice will help you tap into the voice of your buyers and create compelling marketing messages that resonate with your target audience.To learn more about Kevin Donlin and his marketing strategies, check out his website at www.clientcloningsystems.com. And don't forget to take advantage of his exclusive offer for our listeners by visiting www.ThePaperEmail.com to access the paper email micro course for just $7!MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/kevin-donlin-copywriter-marketing-advisor-on-how-to-write-copy-that-speaks-to-your-buyer

Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy.Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. We'll talk to three marketers in the thick of things right now to talk about what they are doing to drive sustainable growth for their companies and under less favorable conditions. We'll discuss what's changed for them in the past year, and how they've adapted their strategies and tactics to adjust to the existing market climate. We're being asked to do more (than ever) with less (than ever), and this session will cover how these marketers have adapted and risen to the challenge.***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Zapier. Zapier empowers anyone to automate their work across 5,000+ apps, so that every person and business can move forward at growth speed. We power over 2.2 million businesses, from startups to Fortune 100, and we've been doing it for over a decade. Learn more + get started for free at zapier.comThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

As a business owner, the best assets you have for marketing your business are your happy, satisfied customers that already know, like and trust you. In today's episode we talk with Rachel Grimm, the Marketing Advisor for Elite Business Advisors to share some foundational practices you can put in place to strengthen the relationship with your spheres of influence to provide ongoing referrals and repeat business to your sales pipeline.Interested in learning more about the relationship marketing package to help your business grow? Schedule a free business analysis meeting at www.elitebusinessadvising.com!

As a business owner, the best assets you have for marketing your business are your happy, satisfied customers that already know, like and trust you. In today's episode we talk with Rachel Grimm, the Marketing Advisor for Elite Business Advisors to share some foundational practices you can put in place to strengthen the relationship with your spheres of influence to provide ongoing referrals and repeat business to your sales pipeline. Interested in learning more about the relationship marketing package to help your business grow? Schedule a free business analysis meeting at www.elitebusinessadvising.com! Become a PCA Member: www.pcapainted.org/membership-resources/ Watch More of Elite Business Advice on PCA Overdrive www.pcaoverdrive.org/elite-business-advice

In the grand finale, we find our fellowship needing to deal with 4 problems: A destroyed village, a skeleton army, a powerful necromancer, and Tobin Littleleaf.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owen - Retta LaumannTobin Littleleaf - Sam SommerEdgar Nyx - Dar'Jon BentleyShim Plumtruff - Kyra CalawayR-Man - Collin OrtonUgbar - Sam SommerDr. Featherhead Jones - Anthony Harris Jr.Rooze - Karis BrizendineTristitia - Taylor FoxTodd - Collin OrtonBlord - Kyra CalawayDrankus - Collin OrtonBlinky - Sam SommerGraziella - Kyra CalawayMouthpiece - Collin OrtonPleebles - Collin OrtonPuffles - Kyra CalawayCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

1 gnome, 1 skeleton, 1 tuske, and 1 divilin make their way through an army of recently revived skeletons to stop a powerful necromancer.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannTobin Littleleaf - Sam SommerEdgar Nyx - Dar'Jon BentleyShim Plumtruff - Kyra CallawayR-Man - Collin OrtonUgbar - Sam SommerDr. Featherhead Jones - Anthony Harris Jr.Rooze - Karis BrizendineTristitia - Taylor FoxRose - Kyra CallawayGillsby - Sam SommerBartender - Sam SommerGreg - Collin OrtonOld Lady - Sam SommerRodrick - Collin OrtonCliff - Sam SommerSkeleton - Sam SommerCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

Edgar is one spell away from starting his reign as a necromancer. Bea narrowly escapes a terrifying end with a newfound sense of self.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannTobin Littleleaf - Sam SommerEdgar Nyx - Dar'Jon BentleyShim Plumtruff - Kyra CalawayUgbar - Sam SommerDr. Featherhead Jones - Anthony Harris Jr.R-Man - Collin OrtonOld Lady - Sam SommerMan - Collin OrtonCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

“If there's not a fit between your personality and the environment that you're in, it's going to be difficult for you to drive impact. This is regardless of how much you know in your [marketing] domain.”  Patrick Moran was most recently an Executive in Residence at Reforge where he led the Growth Marketing, Experimentation and Testing, and Brand Marketing programs which he also co-developed. Previously, he was the Head of Consumer Marketing at Houzz and held leadership roles at Spotify, YikYak, and was one of the earlier marketing leaders at Netflix during its transition to producing original content (starting with House of Cards). He is currently advising early-stage B2C companies looking to profitably scale their marketing initiatives. Questions and topics we covered include: The 4 components that help you control your career trajectory: your knowledge, your impact, and your network. Why Patrick made the switch from being a performance marketer to a brand marketer. Patrick's advice for marketers who are getting bigger responsibilities this year (how to deal with a larger scope of work). Patrick's definition of brand marketing and the basics every marketer needs to understand.  How can marketers continue to grow in their roles (experience vs online education)? And more! If you liked this episode, check out Patrick's new podcast “Finding Market Fit” which is available on Acast - https://shows.acast.com/finding-market-fit You can connect with Patrick via LinkedIn: https://www.linkedin.com/in/pcmoran/ You can connect with me via LinkedIn too: https://www.linkedin.com/in/kennysoto/

Bea has gotten the special privilege of having a slumber party with her idol: Tobin Littleleaf! Artie & Edgar have a meeting with their old professor while Dilia & Chachoo set out to defeat the second necromancer.Cast:Bea King - Al GroppiTobin Littleleaf - Sam SommerArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannEdgar Nyx - Dar'Jon BentleyShim Plumtruff - Kyra CallawayUgbar - Sam SommerDr. Featherhead Jones - Anthony Harris Jr.R-Man - Collin OrtonMs. King - Al GroppiMan - Collin OrtonMagic-User - Collin OrtonCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

Let's take it a bit back, there's some explaining to do. Bea & Dilia find a fort. Artie practices his magic. Chachoo finally goes on a heist.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannTobin Littleleaf - Sam SommerTodd - Collin OrtonBen - Sam SommerEdgar Nyx - Dar'jon BentleyShim Plumtruff - Kyra CalawayDr. Featherhead Jones - Anthony Harris Jr.Forrest - Sam SommerClayton - Kyra CalawayRose - Kyra CalawayGillsby - Sam SommerTownsperson - Sam SommerBall - Sam SommerJaniel - Sam SommerNewsie - Kyra CalawayTed - Sam SommerPoacher - Collin OrtonPoacher 2 - Sam SommerPoacher 3 - Sam SommerMs. King - Al GroppiReporter - Sam SommerCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

This week join Alyssa McNamara Reed, CFP®, her brother Justin McNamara, CFP®, and their guest Sharon McNamara of Boston Connect Real Estate for a discussion about the Spring Real Estate Market. Alyssa McNamara Reed, CFP®is a financial planner with passion for the intersection of taxes and investing.  Alyssa works with motivated savers, beneficiaries of estates, business owners, divorcees, and pre-retirees. Justin McNamara, CFP® is a Certified Financial Planner with passion for investment strategy and selection. Works with small businesses and owners, parents of college-bound kids, job changers, pre- and post-retirees. Sharon McNamara is a Broker/Owner of Boston Connect Real Estate (https://www.bostonconnect.com), an Empowerment T.E.A.M. Leader, and a Real Estate Sales & Marketing Advisor. As a professional full-time Real Estate Sales & Marketing Consultant and Broker|Owner & the Founder of Boston Connect Real Estate, Sharon McNamara is dedicated and commitment to continually “Serving With Excellence”. Her greatest accolade is representing Home Buyers & Home Sellers throughout the entire process by offering them exceptional service, exemplary communication and a guiding approach to educating them on current market values and trends empowering her clients to make knowledgeable decisions throughout the home buying and/or home selling process. McNamara Financial is an Independent, family-owned, fee-only investment management and financial planning firm, serving individuals and families on the South Shore and beyond for over 30 years. COME SEE WHAT IT'S LIKE TO WORK WITH A FIDUCIARY. http://mcnamarafinancial.com/

This week join Alyssa McNamara Reed, CFP®, her brother Justin McNamara, CFP®, and their guest Sharon McNamara of Boston Connect Real Estate for a discussion about the Spring Real Estate Market. Alyssa McNamara Reed, CFP®is a financial planner with passion for the intersection of taxes and investing. Alyssa works with motivated savers, beneficiaries of estates, business owners, divorcees, and pre-retirees. Justin McNamara, CFP® is a Certified Financial Planner with passion for investment strategy and selection. Works with small businesses and owners, parents of college-bound kids, job changers, pre- and post-retirees. Sharon McNamara is a Broker/Owner of Boston Connect Real Estate (www.bostonconnect.com), an Empowerment T.E.A.M. Leader, and a Real Estate Sales & Marketing Advisor. As a professional full-time Real Estate Sales & Marketing Consultant and Broker|Owner & the Founder of Boston Connect Real Estate, Sharon McNamara is dedicated and commitment to continually “Serving With Excellence”. Her greatest accolade is representing Home Buyers & Home Sellers throughout the entire process by offering them exceptional service, exemplary communication and a guiding approach to educating them on current market values and trends empowering her clients to make knowledgeable decisions throughout the home buying and/or home selling process. McNamara Financial is an Independent, family-owned, fee-only investment management and financial planning firm, serving individuals and families on the South Shore and beyond for over 30 years. COME SEE WHAT IT'S LIKE TO WORK WITH A FIDUCIARY. mcnamarafinancial.com/

Congratulations! The Core has formally invited you to the induction of Bea King! Keep clean and neat, as this is a professional and polished event.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannTobin Littleleaf - Sam SommerShim Plumtruff - Kyra CalawayR-Man - Collin OrtonUgbar - Sam SommerEdgar Nyx - Dar'jon BentleyRooze - Karis BrizendineCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn RodriguezBlord - Kyra CalawayDrankus - Collin OrtonBlinky - Sam SommerWoman - Kyra CalawayGreg - Collin OrtonBartender - Sam Sommer To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

Bea must spend a day alone with Artie while Chachoo takes a break from Core 2. Dilia goes back to her roots to deliver a letter. Bea and Artie come across an old friend. Meanwhile, Chachoo helps a small cat get accepted into the Cute Kitty Committee.Content Warning: This episode contains depictions of gun violence & self-harm (15:40-16:30; 18:57-22:35). Discretion is advised.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannEdgar Nyx - Dar'jon BentleyTristitia - Taylor FoxGraziella - Kyra CallawayMouthpiece - Collin OrtonHerbal Tea - Kyra CallawayJoy Boy - Collin OrtonMs. King - Al GroppiTownsperson - Sam SommerKeyMaster - Lenin HarperCliff - Sam SommerCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

The trio finds themselves inside ravager territory as they aim to reclaim a stolen painting. But they don't realize that Chachoo's history with the infamous group goes deeper than he's let on.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannRooze - Karis BrizendineTobin Littleleaf - Sam SommerShim Plumtruff - Kyra CalawayR-Man - Collin OrtonUgbar - Sam SommerBlord - Kyra CalawayDrankus - Collin OrtonSimon - Kyra CalawayBlinky - Sam SommerAgrok - Collin OrtonMr. & Mrs. Ugbar - Sam SommerYoung Bea - Sophia TsenekosYoung Dilia - Ella StecCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting, joins Rachael to discuss what it means to be more data-driven in marketing, how to identify the best accounts to focus on, and how to personalize experiences to win those customers.

Bea, Artie, and Chachoo find themselves at a college campus in order to find a missing dog. Bea comes across an old friend. Artie learns more about his past. Chachoo helps move a couch.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannDr. Featherhead Jones - Anthony Harris Jr.Beau - Collin OrtonArcher - Kyra CalawayShim Plumtruff - Kyra CalawayR-Man - Collin OrtonUgbar - Sam SommerEdgar Nyx - Dar'jon BentleyIsarebelca - Al GroppiJesbethica - Kyra CalawayToodles - Leilani BarrettCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

A young gnome, Bea King, creates a new team of heroes with a skeleton, Arthur Wright, and a tuske, Chachoo, to save... whatever they can. The trio must deal with the plate they are given when competing against the world-saving group known as the Core.Cast:Bea King - Al GroppiArtie Wright - Bryce EdwardsChachoo - Andrew HarveyDilia Owens - Retta LaumannEdgar Nyx - Dar'jon BentleyTobin Littleleaf - Sam SommerShim Plumtruff - Kyra CalawayR-Man - Collin OrtonUgbar - Sam SommerOld Lady - Sam SommerWoman - Kyra CalawayBartender - Sam SommerGreg - Collin OrtonTodd - Collin OrtonCrew:Director - Sam SommerWriter - Sam SommerProducers - Tonit Calaway, Kyra CalawayEditor - Sam SommerComposers - Andrew Oliver, Andrew HarveyAudio Engineers - Andrew Dyet & Abigail Johnson of "Terminal Moraine"Art Director - Julia KoprevichMarketing Advisor - Jocelyn Rodriguez To help support us at Sommer Stories, click the link right here: https://plus.acast.com/s/the-forgotten. Hosted on Acast. See acast.com/privacy for more information.

This episode of The Route will feature Olympian & Suncor's Marketing Advisor of Petro-Canada's Sponsorship Program, Joseph Polossifakis. Follow us on all platforms, @theroutesports Want to find out more? Click here: https://www.whitewhalemktg.com/links To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Kelly Seelig started working at tech startups in Silicon Valley in the '90s. She adapted to her male-dominated environment, but when she realized she was losing herself in the process, she decided to make a change. On episode 137, Kelly discusses her experience as a woman in a male-dominated field and tells us about the dance class that changed her whole mindset. Her career journey inspired Kelly to write her book, “Right Brain Girl Left Brain World,” about how she found her voice and herself. She and Sarah also discuss psychological safety. Show Notes: - Read Kelly's book “Right Brain Girl Left Brain World”: https://www.amazon.com/dp/B08P1QQCP7 - Read “True North” by Bill George: https://billgeorge.org/book/true-north - Read “The Go-Giver” by Bob Burg and John David Mann: https://thegogiver.com/the-go-giver/ - Read “Leadership Wisdom From the Monk Who Sold His Ferrari” by Robin Sharma: https://www.robinsharma.com/book/leadership-wisdom-from-the-monk-who-sold-his-ferrari

Natalie Marcotullio is Head of Growth and Ops at Navattic. I've been working with Natalie and the Navattic team for 4+ months now as a Marketing Advisor so I personally have seen some of the creative work they're putting out, and especially as an early stage B2B startup! Prior, Natalie held various roles including Marketing Director and Chief of Staff at Map My Customers (a Series A SaaS). Navattic was founded in 2020 and is based out of NYC. They've raised $5.4M funding (Seed). Navattic helps you instantly create interactive product demos. Customers include Mixpanel, Google Cloud, DropBox and more. Here's what we cover in this episode: What does “creative” mean; What are some cool, creative approaches and experiments at Navattic; How do you balance creativity with results (HINT: look at down-funnel conversions, you should be getting faster, easier deal cycles); How are startups doing on the “creative meter'' (HINT: a lot of marketers can't be creative because they're doing too much); Why marketing inputs are just as important as outputs; When has Natalie personally been the most creative; Natalie asks me her burning question. You can find Natalie on LinkedIn. You can learn more about Navattic. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you're ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'm sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Today we are joined by Tim Parkin a Consultant, advisor, speaker and Global Marketing Advisor who has helped Marketing Teams Generate Over $100 Million.In this episode, Tim talks about the one thing your brand needs to skyrocket your marketing results in 2023 - Test Driven Marketing------------------------------------------------------------Tim's LinksWebsite - https://www.timparkin.comLinkedin - https://www.linkedin.com/in/marketing-consultant-tim-parkin/Twitter - https://twitter.com/parkintr---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

On this episode of The Author Factor Podcast  I am having a conversation with marketing advisor, executive coach, and author to fast-growing small businesses, Pamela Wilson.Pamela helps her clients (who are subject matter experts) develop high value online offers that generate consistent revenue.She is the author of the Master Content series of books which have been used to teach content marketing in college classrooms across the United States. Learn more about Pamela by visiting PamelaWilson.com.

In this episode, Dennis, a digital marketing advisor, talks about the potential risks of burnout and the importance of taking care of one's mental and physical health in the crypto space. With his experience, he provides some tips such as setting goals and finding one's purpose to avoid burnout. You will also learn more about the importance of the following:Public relations (PR) for crypto projects, and how it can be used to tell the right story about the project.Why you should be looking for projects that are sustainable and solve real-world problems.Why you should be investing in projects that you understand and are passionate about.If you like the episode, make sure to subscribe and share it with your friends. Thank you for being our listeners.Links mentioned: https://snackablesolutions.com/https://dennisconsorte.com/blog/https://www.entrepreneur.com/author/dennis-consortehttps://dennisconsorte.medium.com/https://www.linkedin.com/in/dennisconsorte/https://twitter.com/dennisconsortehttps://seasonaltokens.org/Disclaimer: None of the information in the podcast should be considered as a financial advice. You should always do your own research.

 On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He's always been a marketer that's at the forefront of growth and that's because he knows where innovation is headed. There's a secret to that and it's called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would be his next chapter, and Tom has been able to bring a lot of the project management skills and media rigor from his background at Red Bull. He full acknowledges though, that some things don't work like they did in web2 and he's forced to learn new things every day. We talk all about what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations, and web3    For more content, episodes, and show notes make sure to check out RightMetric.co.

This week join Mike McNamara, Ph.D., CFP®, and his guest Sharon McNamara of Boston Connect Real Estate for a discussion about all things Real Estate. Michael J. McNamara, Ph.D., CFP®, is the Founder of McNamara Financial and a Certified Financial Planner. He's semi-retired, and works with legacy clients and select others. Sharon McNamara is a Broker/Owner of Boston Connect Real Estate (https://www.bostonconnect.com), an Empowerment T.E.A.M. Leader, and a Real Estate Sales & Marketing Advisor. As a professional full-time Real Estate Sales & Marketing Consultant and Broker|Owner & the Founder of Boston Connect Real Estate, Sharon McNamara is dedicated and commitment to continually “Serving With Excellence”. Her greatest accolade is representing Home Buyers & Home Sellers throughout the entire process by offering them exceptional service, exemplary communication and a guiding approach to educating them on current market values and trends empowering her clients to make knowledgeable decisions throughout the home buying and/or home selling process. McNamara Financial is an Independent, family-owned, fee-only investment management and financial planning firm, serving individuals and families on the South Shore and beyond for over 30 years. COME SEE WHAT IT'S LIKE TO WORK WITH A FIDUCIARY. http://mcnamarafinancial.com/

Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting, joins Rachael to discuss what it means to be more data-driven in marketing, how to identify the best accounts to focus on, and how to personalize experiences to win those customers.

Company: http://fringe.fi (Fringe Finance) Position: Marketing Director Social media: https://linkedin.com/in/shirokov-konstantin (Linkedin) https://twitter.com/konstant_crypto (Twitter) https://www.youtube.com/channel/UCVpeBcHYYlphACiGfT7ZMzQ (YouTube) A business developer with a background in working with DeFi, mobile development, financial and credit brokering, stablecoin lending, etc.  A marketing expert with experience in solving multiple business challenges by implementing integrated end-to-end business solutions, setting up multiple solutions from the existing codebase, and building up the entire marketing strategy. Commentary topics: IT, Internet, Telecom;  Cryptocurrency; Defi; NFT; Lending markets; Business Development; Marketing; Management; Career: Since 2013 and during the next 4 years, Konstantin has been the Head of Marketing Department at the Real estate agency of Moscow-Paris bank. Those days he has launched two new large spheres of activity — legal direction and loans secured by real estate. Konstantin has establish the company's long-term relationships with agencies and venues, which has reduced the advertising budget by 15%. In April 2017, Konstantin founded and led the StartUp project Podskazochnik — the new channel of advertising through suggestions of the Search Engines. For the year after that, Konstantin has been leading a marketing department at DataLight.me. By 2019, he established DataLight as a worldwide known brand «analytical company».  Since December 2019, Konstantin has boosted the product development processes at DSX Global as the company's CMO. In addition to building efficient and transparent working processes, he has conducted a solid market analysis and identified how product and design changes have influenced customers' behavior. thanks to him, DSX Global has partnered with the UK-based cryptocurrency exchange and Bloomberg Terminal. He has also boosted the product development processes by implementing a series of changes based on the customer's feedback. Konstantin has helped the company to become registered by the Financial Conduct Authority (FCA) in the UK. Starting in September 2020, Konstantin has been working closely with DeFi technologies. As a CMO at Bitrix, he has been leading the development and implementation of the marketing strategy for the DeFi wallet mobile app. Konstantin has started from scratch and onboarded the first 10K users with a focus on CIS geo. Later on, he became a Marketing Advisor at DigiShares, helping the company to implement a performance marketing strategy.  Currently, Konstatin simultaneously fulfills the roles of ​​Evangelist & Business Developer at Crypto Combat and Marketing Director at Fringe Finance. Being an official representative of Crypto Combat, he is responsible for the different kinds of communications activities, including participation in conferences, interviews, and communication with partners and investors. He is also developing and implementing the marketing strategy of the DeFi LendingBorrowing platform Fringe Finance. His responsibilities include leading the team of 3 & contractors, the introduction of the new content strategy, the organization of rebranding, and the Introduction of the new partnership communication approach. Education: 2018 — Management, Bachelor, Plekhanov Russian Economic University 2010 — Plekhanov Russian Economic University, Marketing, Master List of the podcasts & interviews: https://www.youtube.com/playlist?list=PL2s6HOYogx2M5U09tFvMHEd4RNnsSiUPy (https://www.youtube.com/playlist?list=PL2s6HOYogx2M5U09tFvMHEd4RNnsSiUPy) Published articles: ​​https://hackernoon.com/modern-conflicts-and-crypto-is-making-tradfi-and-cefi-irrelevant (https://hackernoon.com/modern-conflicts-and-crypto-is-making-tradfi-and-cefi-irrelevant) *Disclaimer. Richard Carthon is the Founder of Crypto Current. All opinions expressed by members of the Crypto Current Team, Richard

Grow Your Sales Career By Being a Trusted Advisor Meet the Contractor Dynamics Team! Alex Kitcher is a Marketing Advisor for Contractor Dynamics. In this discussion, Alex shares his lessons from roofing sales and marketing sales, and what the keys have been for him to build successful careers in each area. Contrary to what most people believe (Always Be Closing!), Alex shares why expertise and empathy are the key ingredients to helping people WIN. Contractor Dynamics is the leading marketing training company for the construction industry. We train growth-minded roofing & contracting companies to create their own content, run their own ads, and generate their own sales - with more consistency and predictability. Learn More About Our Marketing Training Program >>>

In this 2nd half of a 2 part episode I continue to talk with Brianna TenBrink, an eloquent, wise and compassionate 23 year old big sister to 16 year old Myah and 15 year old Leah, her younger siblings who are on opposite ends of the Autism spectrum.  Brianna shares her perspective on how her experiences as the only neurotypical  child in the family shaped the person she is today.   From a young age Brianna took it upon herself to become the 'glue' that helped hold the family together.   Her sisters made her a better person and influenced and directed Brianna's purpose and passion in life.  Service and Teaching are at the heart of who she is and Brianna has aspirations to make lasting positive changes for all people with disabilities.Brianna is the eldest sibling to two younger sisters with Autism on vastly different sides of the spectrumFor the past 13 years, Brianna has been a tireless advocate for individuals, much like her siblings, winning the Sibling Scholarship from Knapps and Roberts law firm, the Rose Award from disAbility Connections, Inc., and Advocate of the Year award from the Arc of the Gulf Coast which granted her the opportunity to speak on the experiences of being a sibling at district-wide conferences.Brianna is a Partner in the Texas Partners in Policymaking Program, a Marketing Advisor & Sensitivity Panelist for Disability Book Week, and the Director of Marketing and Sales for Neural Divergence, LLC.Brianna is the co-founder of Project LEAH (Leaders Ending Abuse and Harm), which is an organization that armors parents, families, and allies of loved ones of students in the Texas Public School System who have endured abuse with educational, legislative advocacy training to foster macro-level change. If you haven't heard the first half of Brianna's interview,  be sure to listen to it in its entirety.  You won't want to miss any of this awe-inspiring conversation.Connect with Brianna:Instagram: https://www.instagram.com/thebriannashley/Facebook: https://www.facebook.com/briashtenProject LEAH Facebook Group: https://www.facebook.com/groups/4127855043987645/Connect with Sandy:IG: https://www.instagram.com/sandydeppischEmbrace the Blessing Facebook Group: http://bit.ly/ETB4MEWebsite: http://www.embracetheblessing.com/

Today, we are delighted to be speaking to Terry Brock! Terry is a legend in the speaking and meetings and events industries. He has tons of experience as a speaker. He has traveled to more than 44 countries to talk about technology and earned almost every award you could imagine for speaking.  In this episode, Terry talks about his fascinating experiences, shares plenty of tips, and explains how to use video to improve your business relationships.  We hope you enjoy listening to our lively conversation with Terry Brock today! Terry Brock's bio Today, more than ever, you need to know what is happening with technology and business and how to benefit from the changes.   Today's guest is ideally suited to help you understand what is happening and take advantage of the opportunities. Terry Brock is a Communications and Marketing Advisor who works with clients around the world (44 countries and counting!) showing them how to present in a video to get the results they want.  He's a member of the Speaker Hall of Fame, has earned the Certified Speaking Professional designation, and has received the highest award given by the National Speakers Association (1 person per year), the Cavett. He recently was asked by Ace Hardware to be their Chief Retail Advisor training their retailers around the world in video. He was asked by Skype to be their Chief Enterprise Blogger and worked with them to serve their 43 million monthly customers. His clients include sole proprietors to Fortune 10 companies.  Building relationships For Terry, the meetings industry is all about communicating, building relationships, and connecting with people. He enjoys speaking to many different kinds of organizations, from Fortune 10 companies to solo practitioners, and showing people how to leverage technology to build relationships. He is always open to learning something more and something new. Terry's career journey Terry has been a professional speaker since 1983. He started speaking in the third grade when he stood up in front of his church to read the Christmas story. After college, he worked in radio and newspaper, and then went on to get an MBA in Marketing. After completing the MBA program, Terry taught himself to use a computer. He started using spreadsheets to help people invest in real estate. After that, he started doing spreadsheet training.  Then, Terry found a company in Atlanta looking for someone to do training on the very same spreadsheets with which he had been working, so he started working for them.  Training CPAs Terry met someone from the Georgia Society of CPAs and started training CPAs to use spreadsheets. From there, things started growing. The National Speakers Association After speaking for five years, Terry landed up speaking to CPAs in New York City. One of the speakers told him about the National Speakers Association. He decided to join the organization and also got involved with the local chapter.  Getting involved  Getting involved in the National Speakers Association made a big difference for Terry and opened many doors. It gave him training and motivation and taught him all he needed to build relationships, help others solve their problems, and become a great speaker. He initially became the Co-chair of a speaker's school that the NPA was offering, then VP of Finance for the Atlanta chapter, and eventually President of the Atlanta chapter.  Technology Technology has always been a vital part of what Terry has been doing. He loved being around people, so he also started talking about relationship marketing and blending technology into that. Blockchain and cryptocurrency Lately, Terry has become excited about speaking about Bitcoin, blockchain, and cryptocurrencies at conferences because they open up possibilities for people everywhere. Video Terry considers video to be one of the most powerful business tools today. He believes that video has some distinct advantages. If you do not know how to communicate effectively using video, you will hamper your career. The future Terry thinks that in the future, we will be using both video and in person. Having good audio  You need to have excellent audio when using video. If people cannot hear you or you cannot hear them, they will go somewhere else. Make sure that you have an external microphone positioned so that you are looking into the webcam. The background Be aware of what you have in the background and what is going on behind you when you do video.  Video messaging If done right, video can be a valuable tool for connecting because it can humanize the virtual experience. Send a video of yourself rather than a letter or text to connect or give someone a message. You communicate your emotions better that way because people can see your facial expressions and how you react. A shift Business owners will need to make a shift in the future when managing their teams and client relations. Many people prefer working remotely. They focus better and can get more done in that way.  Managers Managers need to understand that we are going into a new world. They should learn to adapt, be flexible, focus on results, and assign tasks based on objectives rather than on the number of hours that get put in.  Using technology in the right way Technology should be used appropriately and to its best advantage, focusing on getting the best results. Technology problems Many problems caused by technology can get solved by using time-honored non-technological principles like filtering emails and using time-blocking. Successful people Terry knows many successful people who got ahead by being kind, gracious, giving individuals, and treating people with decency, honor, and respect.  Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Terry Brock On his Website