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Ethan Song is joined by serial entrepreneur Mike Gettis of Kilne and Endy Mattress to discuss the importance of profitability in a crowded market. Mike shares insights from his journey building and selling Endy Mattress amidst the backdrop of competition from larger players with venture backing. Learn how to stand out from the pack through an unrelenting focus on profitability and product market fit. This episode also delves into digital marketing and mergers and acquisitions.Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.- - - - - - - - - - - - Links DiscussedEndyClayton Christensen (The Innovator's Dilemma)Peter Thiel (Zero to One)Kilne- - - - - - - - - - - - Show Notes:03:45 The rise of multichannel06:30 Disruption through pricing13:00 Profitable customer acquisition17:30 How to bootstrap21:50 How to sell a business26:55 Winning in a competitive market33:30 Shifting marketing economics- - - - - - - - - - - - Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt's Naturals), Griffin Spolansky (Mezcla) and many more.- - - - - - - - - - - - Additional Episodes You Might Enjoy:How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the ProcessHow Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and HostessHow to Launch Your Own Beauty Brand with Blanka- - - - - - - - - - - - The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.Subscribe to the Pop Up Report on Substack or YouTube for more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thepopupreport.com
“What I found in both is that you'll be surprised who comes up with the next brilliant idea in the company. And letting that person [come] forward and allowing a little bit of a level playing field for everyone to be a part of that, makes a big difference.”— Mike GettisMike Gettis is no stranger to building successful direct-to-consumer brands. In 2015, Mike co-founded Canadian mattress brand Endy, and over the next two years, grew it into a multi-million dollar brand. Seeing another opportunity to deliver top quality products at a fraction of the price, Mike and his partner Noelle started Kilne. This week on Behind the Brand, Mike and Jeff talk about the importance of feedback and their experiences building successful consumer brands from scratch.Looking for more?Discover more about Kilne here.Follow them on LinkedIn, Twitter, Facebook, Instagram and TikTok.You can learn more about Neo Financial here.Follow us on Facebook, Instagram, Twitter, and LinkedIn.Interested in joining Neo? Unlock a special offer for podcast listeners here: join.neo.cc/podcast50
Mike Gettis founded Endy in 2015 - Canada's fastest-growing vertical e-commerce company and market leader in the online mattress space. After the big sale to Sleep Country Canada in 2018, Mike has gone on to launch Kilne. In this one, we discuss Mike's experience growing and selling Endy; how marketing has shifted during the pandemic; trends related to D2C, and how he's taken advantage of the momentum in eCommerce, and more. EP Sponsor: BitBuy.ca - enter code 'E2' for $20 free
Mike Gettis is Co-Founder & CEO of Endy, a Canadian-based, e-commerce company that sells sleep products online.
For years, the industry told us that we needed to buy mattresses in person. But as it turns out, they were wrong.In this episode, we speak to: Mike Gettis, co-founder of Endy Stewart Schaefer, Chief business development officer of Sleep Country CanadaJoy Elena, founder of Toronto-based Sleep EnvieSam Prochazka, founder of Calgary-based Goodmorning.comRate and review to support the show! Got a question? You can email us at podcasts@globeandmail.com
Mike Gettis, co-founder of Endy, has eighty-nine million reasons to be a disruptor. Along with his business partner Raj Ruparell, the duo began selling pillows online, but soon realized to control their distribution channel, they would have to alter their product line. Out sprung Endy, the customer-focused mattress company famous for Mattress-in-a-Box. Founded in 2015, Gettis and his partner observed companies were doing much of the same in terms of products, distribution and marketing; their revolutionary concept landed them an $89M deal with Sleep Country.
Originally Released: Nov, 2018 Mike Gettis, is the CEO and co-founder of Endy, Canada's fastest-growing vertical e-commerce company and market leader in the online mattress space. In this EP, Mike and I discuss his move from oil and gas into entrepreneurship, Endy's approach to growth vs that of its American rival Casper's, what businesses can learn from Disneyland, the company's appearance on Dragon's Den, lining up investment from celebrities, and more.
Mike Gettis, is the CEO and co-founder of Endy, Canada's fastest-growing vertical e-commerce company and market leader in the online mattress space. In this episode, Mike and I discuss his move from oil and gas into entrepreneurship, Endy's approach to growth vs. that of its American rival Casper's, customer experience and what businesses can learn from going to Disneyland, the company's appearance on Dragon's Den, lining up investment from celebrities and athletes, and more. Enjoy!
Mike Gettis is the Founder and CEO of Endy and actually, he and I have a lot in common. First we both have an awesome first name. And second, we’ve both ended up in careers that didn’t exist back when we were supposed to be deciding what we wanted to do when we grew up. Taking on a new career in a new industry, Mike had to quit the well-worn career path he was on to sell beds that come in boxes. Just a quick note about this episode, it was actually recorded during the middle of my digital marketing conference SocialWest, so a big thank you to Kyle Marshall from MediaLab for setting up a mini-podcast studio in the middle of a busy conference. This is episode 8 of the first season of the podcast "I Quit!", hosted by Mike Morrison. The path of being an entrepreneur is a winding road with many highs and lows. But for many, that journey often starts by saying two magical words: “I Quit!”. During the first season of I Quit! you’ll hear stories incredible entrepreneurs who quit their jobs and never looked back. Learn more at: www.iquitpodcast.ca
On this episode of Marketing Jam, Darian Kovacs chats with Mike Gettis, CEO and Co-Founder of Endy, a Canadian mattress company making waves in the industry. Darian and Mike talk about where retail fits into marketing today, the important of not fearing to fail, how much attention to pay to attribution of sales, the importance of talking to customers, and Mike's Dragon's Den experience. Mike also lists his favourite smartphone apps, magazines, and podcasts. This interview is part of a series of interviews recorded at the DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Find Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Find Darian Kovacs: Website - https://jellymarketing.com/darian/ Facebook - https://www.facebook.com/dariankovacspage/ Instagram - https://www.instagram.com/dariankovacs/?hl=en Twitter - https://twitter.com/dariankovacs More about Mike and Endy: Website - http://endy.com Twitter - https://twitter.com/EndySleep Facebook - https://www.facebook.com/endy Instagram - https://www.instagram.com/endy Pinterest - https://www.pinterest.com/sleepwithendy/ Snapchat - https://ca.endy.com/pages/endy-snapchat-3d-world-lens LinkedIn - https://www.linkedin.com/in/mike-gettis-20517216/
Should NFL players be allowed to kneel during the national anthem? Has Netflix opened the world to a more diverse group of Comedians? Should champions visit the White House while Trump is President? Live from the Tweed Studios. Comedian Jean Paul Co-Hosts and is joined by Comedian Kevin Camia, Humble and Fred Co-Host Humble Howard, Melissa Rolston from Boveda Inc. plus CEO and Founder of Endy Sleep Mike Gettis.
150 Comics For Canadaâ??s 150th Michael Gelbart, Russell Peters, Hunter Collins, Ashley Moffat, Nigel Grinstead, Luba Magnus, Kareem Hassanien, Sam Easton, Ryan Dillion, Lisa Gilroy, Ana-Marija Stojic, Ben Miner, Keith Pedro, Scott Dell, Katie Westman, Danish Anwar, Michael McCrudden, Jay Freeborn, Ernie Vicente, Jay Martin, Cliff Knight, Carol Zoccoli, Ashley Siranni, Blayne Smith, Steph Tolev, Jennifer McAuliffe, Bryan Hatt, Herb Irving, Humble Howard, Alan Shane Lewis, Ali Badshah, Kate Davis, Rodrigo Fernandez-Stoll, Rick Rowley, Joshua Elijah, Jon Steinberg, Amanda Day, Martha Oâ??Neill, Nick Nermoff, Ryan Horwood, Aisha Brown, Lianne Mauladin, Thomas Calnan, Joey Harlem, Laurie Elliott, Casey Corbin, Patrick Gagliardi, Mike Gettis, Nitish, Sakjua, Paul Thompson, Boomer Phillips, Peter Anthony, Dean Young, Sandra Battaglini, Simon B Cotter, Ryan Hillis, Jake Leland, Foad HP, Joe Thistel, Carrie Eklund, K Trevor Wilson, Darrin Rose, Elias Theodorou, Lachlan Patterson, Adam Growe, Danny Polishchuk, Derek Seguin, Jeff McEnery, Amanda Brooke Perrin, Dom Pare, Aisha Alfa, Graham Chittenden, JJ Liberman, Pete Smith, DJ Demers, Ward Anderson, Jack Berkovits, Mark Forward, Jared Keeso, Aaron Berg, Colby Armstrong, Alex Wood, Carla Collins, Sam Burns, Darren Frost, Jon Blair, Jason Sensation, Leny Corrado, Mandy Goodhandy, Ben Guyatt, Kevin Banner, Pat MacDonald, Lars Callieou, Angelo Tsarouchas, Christina Walkinshaw, Dylan Rhymer, Fraser Young, Garrett Clark, Eddie Della Siepe, Rob Mailloux, Tyler Morrison, Abdul Butt, Jason Rouse, Martha Chaves, Dan Guiry, KJ Preston, Colin Brown, Cara Connors, Noah Leibtag, Calwyn Shurgold, Craig Lauzon, Dakota-Ray Hebert, Adrian Sawyer, Heather MacDonald, Juliana Rodrigues, Vandad Kardar, Dave Martin, Jordan Foisy, Julia Hladkowicz, Matt Oâ??Brien, Ronen Geisler, Ricardo Mejias, Azfar Ali, Monica Hamburg, Gabriel Frank Koury, Daniel Ranji Sanker, Kyle Lucey, Sandro Veri, Lee Fernandez, Quinn C. Martin, Peter Johnansson, Alan Park, Alex Carscadden, Jesse Galal, Patrick Haye, Rob Bebenek, Dena Jackson, Daniel Woodrow, Mini Holmes, Aliya Kanani, Perry Perlmutar, He Fangzhou, Brian Millward.
Does Canada need a nightly national TV talk show? What is you dream job? Is President Donald Trump playing stupid with the media? Comedian Carla Collins Co-Hosts and is joined by Comedian Martha Chaves and Mike Gettis from Endy Sleep.
The best movie of all time, NHL, NBA Playoffs, Classic Comedy and Politics are disscussed. Comedian JJ Liberman Co-Hosts and is joined by Endy Sleep CEO Mike Gettis and Toronto Condoâ??s Brad J. Lamb.