The Leadership Standard

In this episode of The Leadership Standard, host Jamie Mason Cohen sits down with Michael Bungay Stanier—bestselling author, Rhodes Scholar, and founder of Box of Crayons—to explore how better conversations can transform leadership and workplace relationships. With global recognition for his work on curiosity-led leadership, Michael shares practical strategies from his latest book, How to Work with (Almost) Anyone, and reflects on how vulnerability, clarity, and connection can reshape how we lead and collaborate.Michael Bungay Stanier shares his own leadership journey, from being rejected as a Rhodes Scholar to building one of the world's most impactful coaching companies. He also discusses how TEC Canada played a key role in amplifying the leadership of Box of Crayons' CEO and why creating “Best Possible Relationships” is the most powerful move a leader can make in 2025 and beyond.Through storytelling, wit, and years of experience training managers across the globe, Michael Bungay Stanier offers valuable takeaways for business owners, executives, and team leaders who want to lead with more intention and curiosity. His insights will resonate with anyone looking to elevate their communication, culture, and impact.Why your success depends on the quality of your working relationships.How to have a “Keystone Conversation” that builds trust from the start.When to repair a working relationship—and when to let it go.Why staying curious longer is a leadership superpower in 2025.Listen now and learn how better conversations can lead to stronger teams, better results, and more human leadership..

In this episode of The Leadership Standard, host Jamie Mason Cohen sits down with Farah and Martin Perelmuter, co-founders of Speakers Spotlight, to explore the power of leadership, partnership, and thought leadership in today's fast-changing world. With over 25 years of experience working with the world's top speakers, business visionaries, and changemakers, they share insights on what it takes to build a lasting brand, create meaningful influence, and navigate disruption with confidence.As business and life partners, Farah and Martin Perelmuter discuss the challenges and advantages of leading together, offering valuable lessons on resilience, adaptability, and communication. They also dive into the latest trends shaping the thought leadership space—how authenticity, AI, and audience engagement are redefining influence, and what it takes to remain relevant in 2025 and beyond.With decades of experience leading Speakers Spotlight, Farah and Martin Perelmuter have worked with some of the most influential speakers and thought leaders in the world. They share how leadership is evolving and why meaningful connections are more critical than ever. Their journey offers valuable takeaways for business leaders, entrepreneurs, and anyone looking to build a lasting impact.What you'll learn in this episode:How Farah and Martin Perelmuter built one of the world's leading speaker agencies.The key to sustaining a strong personal and professional partnership.Leadership lessons from working with top business visionaries and speakers.How thought leadership is evolving and what it takes to stay relevant in 2025.The power of adaptability and trust in navigating change.Listen now and discover how great leaders leverage the power of partnership to achieve extraordinary results.

In this episode of The Leadership Standard, host Jamie Mason Cohen sits down with Scott Moore, CEO of the Invictus Games Vancouver Whistler 2025. With over 40 years of experience in sports media and leadership—including serving as President of Sportsnet, CEO of Uninterrupted Canada, and overseeing major broadcast deals like the $5.2 billion NHL rights agreement—Scott has been at the forefront of shaping the sports industry in Canada.Now, as the leader of the Invictus Games, he shares how this transformative event, founded by Prince Harry, uses sport to empower and heal wounded, ill, and sick veterans and service members from around the world. Scott opens up about the life-changing impact of the Games, the leadership lessons he's learned from sports and broadcasting, and how business leaders can contribute to the Invictus mission.

In this episode of The Leadership Standard, host Jamie Mason Cohen sits down with the brilliant Tamsen Webster—message designer, TEDx strategist, and author of Say What They Can't Unhear: The 9 Principles of Lasting Change. Get ready to discover the transformative power of creating meaningful, lasting change in your organization and personal life as Tamsen shares: -How her unconventional upbringing shaped her passion for change. -The critical difference between driving short-term action and achieving sustained transformation. -Why understanding internal motivation is key to inspiring buy-in from stakeholders. -Practical tips for leaders to avoid common pitfalls in change communication. Whether you're a CEO navigating organizational shifts or an individual tackling personal growth, this conversation is a masterclass in change management. Tamsen's insights will leave you inspired to reimagine how you approach change, both at work and beyond. Tune in now to gain actionable strategies for leading change with clarity and confidence!

Host Jamie Mason Cohen kicks off Season 5 of The Leadership Standard with marketing visionary Seth Godin. Don't miss this insightful and inspiring conversation! Seth Godin is an author, entrepreneur and most of all, A teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world and his newest book, THIS IS STRATEGY, is available now. His previous books include The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people worldwide.

In this episode of The Leadership Standard, host Jamie Mason Cohen sits down with Chip Conley, a disruptor in the hospitality industry and a New York Times bestselling author. Chip shares his inspiring journey, from founding Joie de Vivre Hospitality at 26 to helping transform Airbnb into the world's leading hospitality brand. Now, as the founder of the Modern Elder Academy, Chip explores the intersection of business innovation, psychology, and spirituality, making a compelling case for why life gets better with age. In this candid conversation, Chip talks about his experiences as Airbnb's “Modern Elder,” the importance of intergenerational collaboration, and how the challenges of midlife can serve as catalysts for transformation rather than crisis. He delves into his latest book, Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age, and the wisdom gained from guiding thousands of people through the Modern Elder Academy. Tune in to discover how Chip's unique perspective on leadership, aging, and personal growth can inspire you to see midlife as a time for renewal and reinvention.

In this episode of The Leadership Standard, hosted by TEC Canada speaker and leadership expert Jamie Mason Cohen, we're joined by the renowned Dorie Clark—recognized as one of the Top 50 business thinkers in the world by Thinkers50 and named the #1 Communication Coach globally by the Marshall Goldsmith Leading Global Coaches Awards. As a Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out (named the #1 Leadership Book of the Year by Inc. magazine), Dorie shares her passion for helping professionals discover their breakthrough ideas and build a dedicated following. In this episode, she explores the power of reinvention, standing out in a crowded market, and the importance of long-term strategic thinking for achieving sustainable success. Drawing on her work with industry leaders like Google, Microsoft, and the World Bank, Dorie offers insights that will challenge your perspective and provide actionable strategies to elevate your leadership and business. From her early career as a presidential campaign spokesperson to becoming a global authority in branding and strategy, Dorie's story is filled with valuable lessons in perseverance, innovation, and career transformation. Tune in for an inspiring conversation packed with actionable advice on leadership, personal growth, and making an impact in the business world.

In this episode of TEC Canada's The Leadership Standard Podcast, hosted by Jamie Mason Cohen, we delve into the fascinating world of nonverbal communication with Mark Bowden, a globally recognized authority on body language and bestselling author. Renowned for his innovative GesturePlane™ system, Mark empowers individuals and teams to harness the immense power of body language to enhance credibility, build trust, and make impactful connections in every interaction. Mark is the founder of TRUTHPLANE®, a leading communication training company sought after by top-tier organizations worldwide, including Zoom, Shopify, Toyota, KPMG, American Express, and esteemed governmental bodies such as the US Army and NATO. His expertise extends beyond traditional settings, equipping leaders with essential skills for effective digital communication in today's virtual landscape. An accomplished author, Mark's bestselling books, including "Winning Body Language," "Tame the Primitive Brain," and "Truth & Lies, What People are Really Thinking," have been translated into multiple languages, influencing readers globally. As President of the National Communication Coach Association of Canada and a regular instructor at the Kellogg-Schulich School of Business EMBA program, Mark continues to shape the future of communication education. Mark's insights have reached millions through his highly acclaimed TEDx talk, "The Importance of Being In-Authentic," and his popular YouTube Channel, The Behavior Panel. He is a trusted media commentator, offering expert analysis on the body language of prominent figures on major networks such as CNN, CBS, and Global News. He has also been featured in renowned publications like The Wall Street Journal and GQ Magazine. ABOUT THE LEADERSHIP STANDARD PODCAST The Leadership Standard, hosted by TEC Canada speaker and leadership development and resilience expert, Jamie Mason Cohen, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

In this episode, Jamie sits down with Dr. Kelly Richmond Pope, a renowned forensic accountant, Professor at DePaul University, and acclaimed documentary filmmaker. Dr. Pope specializes in analyzing white-collar corporate crime. Tune in to discover how to equip your organization against potential fraud and the essential training Kelly recommends. You'll also learn about the three different types of fraud perpetrators through Kelly's expert insights and hear her discuss her own leadership journey, sharing why and how she entered this fascinating field.

In this episode, host Jamie Mason Cohen welcomes Don Yaeger, an acclaimed keynote speaker and corporate storyteller, to The Leadership Standard Podcast. Don's own podcast, @corporatecompetitorpodcast earned recognition among America's top 50 podcasts in 2020. During the conversation, Don attributes his storytelling ability to his preacher father's influence and his own decades-long study of the craft. Jamie and Don explore the value of asking insightful interview questions, with Don revealing his own strategy for extracting success insights that have driven his achievements. Don is a 12-time New York Times bestselling author and executive leadership coach at National Geographic and is revered as an unparalleled storyteller. He was a longtime Associate Editor at Sports Illustrated and has received endorsements by luminaries like John Maxwell and Simon Sinek, seeing him as the “best storyteller they have ever worked with”. His expertise attracts engagements with industry giants including CEOs of Disney and Bank of America and appearances on influential platforms like Oprah and CNN. Don offers invaluable leadership insights, emphasizing the importance of curiosity, trust-building, and maintaining an optimistic mindset. Discover how his approachability and enthusiasm has enhanced his leadership effectiveness, and gain insights from his many exemplary leadership examples.

Tune in to the latest episode of the Leadership Standard podcast, where host Jamie Mason Cohen sits down with Ron Tite, an award-winning advertising writer and creative director for globally renowned brands like Air France, Evian, Hershey, and Microsoft. Ron's entrepreneurial journey began as a camp counselor at 17, broadening his perspectives through diverse cultural experiences. Transitioning from a Phys-ed degree to business, coupled with dissatisfaction in his corporate job, encouraged Ron to take risks and explore new ventures. Founder of Church + State, one of Canada's fastest-growing agencies, Ron blurs the lines between advertising and content, recognizing that today, people vote with their time, not just their wallets. As a podcast host, speaker, and author, Ron's creative ability extends to television, theater, and branded content. In this episode, Ron shares insights on personal growth, the evolution of advertising, and industry disruption. Discover his social media strategies, tips for cutting through the noise, and the essence of purpose-driven leadership. Prepare to be inspired as Ron imparts wisdom and creativity, offering a glimpse into the innovative world of advertising and content creation. Don't miss this enlightening conversation with one of the industry's foremost creative thinkers!

Tune in to this latest episode of the Leadership Standard podcast and join host Jamie Mason Cohen, as he sits down with Erica Ehm, a renowned television host and entrepreneur. Erica's journey in the music industry began in high school, writing for her local newspaper, eventually leading to positions at CityTV and MuchMusic, where she became a prominent figure in live music television. Learn how Erica's persistence and willingness to ask for opportunities shaped her career, leading to the founding of Yummy Mummy Club, an online platform addressing modern motherhood challenges. Despite being an introvert, Erica's passion for connecting with others shines through as she discusses her approach to creating meaningful content and engaging with her audience. Through authenticity and vulnerability, Erica emphasizes the importance of staying true to oneself in both personal and professional endeavors. In part two of the interview, Erica dives into her interviewing techniques, reflecting on her viral interview with Kurt Cobain and sharing insights on empathetic leadership styles. Join Erica as she recalls memorable encounters with musicians, from positive experiences with Duran Duran's Simon Le Bon to challenging interactions with the Red Hot Chili Peppers. Looking ahead, Erica shares her excitement about her upcoming book, exploring themes of dystopia and technology while drawing from personal experiences and reflections on society. Don't miss this insightful conversation on persistence, authenticity, and purpose in navigating entrepreneurship and personal growth. EPISODE HIGHLIGHTS 1. Introduction and Background of Erica Ehm Jamie Mason Cohen introduces Erica Ehm, detailing her diverse career from a pioneering MuchMusic VJ to the host of "The Yummy Mummy." Erica's First Steps into the Music Industry Erica recounts her early foray into the music business, from her teen column in a local newspaper to securing her first music industry job. Transition to Television and Entrepreneurship The conversation shifts to how Erica transitioned from music to television and then to entrepreneurship, highlighting her initiative and determination. Creating Yummy Mummy Club and Embracing Motherhood Erica discusses founding the Yummy Mummy Club, addressing the realities and challenges of modern motherhood and fostering a community for shared experiences. Leadership and Personal Growth Insights into leadership, the significance of persistence, and personal growth through Erica's entrepreneurial journey with the Yummy Mummy Club. Interview Skills and Empathy Erica shares her approach to conducting interviews, focusing on empathy and active listening, illustrated by her notable interview with Kurt Cobain. Facing and Overcoming Challenges A candid discussion about overcoming personal and professional hurdles, including Erica's resilience in rebuilding and selling her company. Future Projects and Aspirations Erica reflects on future endeavors, specifically her ambition to complete a dystopian novel exploring themes of disinformation, technology, and mental health.

In this episode of TEC Canada's Leadership Standard, host Jamie Mason-Cohen invites Dr. Preet Banerjee, a respected Canadian personal finance expert known for his work as a Globe and Mail columnist, host of OWN's TV show Million Dollar Neighbourhood, and author of the popular blog WhereDoesAllMyMoneyGo.com. Prepare for a thoughtful exploration into the hidden psychology of money, offering insights that aim to reshape your financial approach. This discussion goes beyond the typical finance talk, delving into the mental aspects of financial decision-making. Dr. Banerjee draws connections between mental well-being and financial success, urging business leaders to enhance their financial literacy for smarter decision-making in today's dynamic landscape. The episode also addresses the intriguing "buy now, pay later" trend and its implications for both consumers and businesses. Dr. Banerjee introduces Money Gaps, a project that reimagines traditional financial advice, providing practical guidance at a fraction of the usual cost. The episode concludes with a lightning round of rapid-fire finance questions, encouraging you to press play and gain valuable insights for navigating the corporate world more effectively. Don't miss out – tune in now and elevate your financial leadership to new levels!  Don't miss the opportunity – press play now! This podcast isn't just another episode; it's a valuable resource for business leaders seeking insightful perspectives, practical strategies, and an extra edge in the fast-paced world of finance. Tune in and enhance your financial leadership skills like never before!

Join host Jamie Mason Cohen on an insightful episode of TEC Canada's The Leadership Standard podcast as he engages with distinguished speechwriter Simon Lancaster to uncover the secrets of effective leadership communication. In this thought-provoking conversation, Cohen and Lancaster delve into the historical foundations of communication, exploring the enduring relevance of Aristotle's ethos, logos, and pathos. They shed light on the importance of understanding and connecting with your audience, with Lancaster advocating for a deep dive into demographics, motivations, and concerns. As the discussion unfolds, Lancaster emphasizes the power of emotions over logic in influencing listeners. He champions the "less is more" principle in speechwriting, highlighting the impact of concise and impactful messages. Drawing from his own preferences and experiences, Lancaster reveals his admiration for impactful rhyming statements and his commitment to physical health, which he believes contributes to effective communication. Moving forward, the conversation takes a deeper dive into the significance of positive visualization and crafting clear and compelling metaphorical narratives for impactful speeches. Lancaster shares insights from neuroscience findings, highlighting the power of metaphor and storytelling in capturing the attention and engaging the minds of the audience. In the context of the digital age, Lancaster emphasizes the changing landscape of speechwriting and the need to adapt to new platforms and mediums. He encourages listeners to embrace technology while staying true to the timeless principles of effective communication. To provide practical strategies for speechwriting, Lancaster introduces a six-step technique rooted in ancient rhetorical principles. He breaks down each step, offering valuable insights and examples to help aspiring speechwriters craft powerful and persuasive messages. Throughout the episode, Lancaster's expertise shines as he demonstrates the importance of vision for a company. He shares anecdotes and real-life examples that illustrate how a compelling vision can inspire and motivate both employees and stakeholders. This captivating episode of TEC Canada's The Leadership Standard podcast offers a wealth of knowledge and practical advice for anyone looking to enhance their leadership communication skills. Tune in to unlock the art of effective leadership communication and gain valuable insights from the expertise of Simon Lancaster.

Welcome to a no-nonsense exploration of leadership essentials on this episode of The Leadership Standard Podcast. Host, Jamie Mason Cohen, dives into the intricate world of leadership, human behaviour, and the often-overlooked power of regret with the brilliant mind, Daniel Pink. In this candid conversation, Daniel Pink, celebrated #1 New York Times bestselling author and speaker, pulls back the curtain on leadership dynamics, offering practical insights that cut through the noise. Throughout Daniel Pink and Jason Mason Cohen's discussion, this episode challenges conventional thinking and invites you to consider leadership in a new light, exploring how to harness the power of regret as a catalyst for positive change and growth. It's a captivating conversation that promises to inspire and equip you for leadership success. No fluff—just a straightforward exploration that has the power to reshape the way you approach leadership and navigate the intricacies of human dynamics. Episode Highlights: [00:00:00] Introduction [00:01:06] Sales Evolution In this segment, podcast host Jamie Mason Cohen talks with bestselling author Daniel Pink about the changing landscape of sales. They discuss the shift from solving to finding problems in the era of information parity and the importance of developing the skill of problem-finding. [00:01:58] Problem-Finding Techniques Our guest explores the art of problem-finding in a world of information parity. He discusses tactics like the "five whys" method and engaging in conversations to uncover business problems that may be overlooked. [00:05:41] Employee Motivation The conversation shifts to Daniel Pink's book "Drive," which focuses on motivation. The author emphasizes that motivation is self-driven and discusses the ABCs of motivation—autonomy, mastery, and purpose—as well as creating an environment that fosters intrinsic motivation. [00:06:42] Motivation Design Principles Daniel Pink outlines essential design principles for motivation, highlighting fair compensation as a baseline. He explores autonomy, mastery, and purpose as critical elements in creating an environment where individuals can motivate themselves. [00:08:40] The Power of Regret Discussing Pink's latest work, "The Power of Regret," the conversation centers on reframing societal attitudes toward regret. Pink provides insights from his research, challenging the myth of "no regrets" and exploring the transformative nature of acknowledging and learning from regrets. [00:08:55] Challenging the Myth of No Regrets Daniel Pink challenges the notion of living without regrets, drawing on scientific research to emphasize that regrets are a universal aspect of the human experience. This challenges the cultural narrative encouraging constant positivity. [00:10:58] Regret as a Transformative Emotion The author explores the transformative potential of regret when approached correctly, arguing that it can be a powerful tool for personal development. Confronting and analyzing regrets can lead to valuable lessons and personal growth. [00:19:31] Learning from Regrets and Moving Forward Discussing the tendency to overestimate risks, leading to missed opportunities and regrets, the #1 New York Times Bestselling Author emphasizes learning from regrets and adjusting risk assessments. This allows for more informed and courageous choices, promoting personal growth. [00:22:41] Normalizing Emotions and Giving Permission Daniel Pink emphasizes normalizing the emotion of regret. Instead of suppressing or dwelling on regrets, individuals should give themselves permission to reflect, extract lessons, and formulate plans for future actions.

Join host Jamie Mason Cohen in an inspiring conversation with James Whitehouse, Head of Elmwood School and TEC Canada member. By tuning in to this episode of The Leadership Standard podcast, you'll discover the secrets to raising the bar in education and leadership, exploring innovative strategies that empower the next generation for unparalleled success post-graduation. James challenges the status quo, urging listeners to think beyond the ordinary, because education, he believes, should be nothing short of extraordinary. The episode also explores the profound impact of female leadership and the need for strong male and female role models in our society. James passionately argues for inclusive education systems that offer equal opportunities to all children and underscores the importance of leaders treating others with kindness and respect. Don't miss out on this enlightening discussion that will leave you rethinking the future of education and leadership. Tune in now to gain valuable insights that could shape the way we prepare the leaders of tomorrow. Highlights: 00:00 – Jamie Mason Cohen dives into a conversation with James Whitehouse—uncovering how James' unique journey led him to run an educational institution as a business and also the growth it has brought him as a leader. 00:05:00 James discusses the skills, attributes, and approaches that young girls, like his daughter and his students, will need for the future of work. 00:10:00 James stresses the importance of teaching conflict resolution and emotional coaching to both students and adults. He shares how Elmwood School—an independent day school for girls located in Ottawa, teaching girls from pre-kindergarten to grade 12—has implemented emotional coaching for teachers, emphasizing that conflict can lead to growth. 00:20:00 James emphasizes the vital role of students' mental wellness, especially during the COVID-19 pandemic, highlighting socialization gaps and the need for community support. He credits his mentors—including his TEC Chair, Tim Redpath, and his late father— for teaching him valuable lessons, including taking things one step at a time, embracing simplicity for effective outcomes, and trusting gut feelings. These lessons, he emphasizes, are crucial for leadership in the business world, too. 00:25:00  James stresses the importance of trusting intuition by making mistakes and learning from failures. He advocates taking risks to develop informed gut instincts. Additionally, he highlights the significance of not tolerating poor behaviour, emphasizing that addressing it is vital for shaping a healthy environment in classrooms, workplaces, and other settings. 00:35:00  James reflects on the challenges of running education as a business. Initially hesitant, he embraced the business approach for delivering quality education. Becoming a TEC Canada member, he learned from business leaders, transitioning to a higher leadership perspective, focusing on team empowerment. Understanding business metrics and organizational aspects was vital for his growth. Despite leadership's loneliness, he finds support as a TEC Canada member, valuing a space for advice. 00:50:00  James stresses female leadership's impact, citing Angela Merkel and his mother as inspirations for their belief, forgiveness, and understanding of complexities. He advocates diverse role models for students, fostering varied perspectives. James wishes for inclusive, safe educational environments enabling self-development and world-changing opportunities for all children. He emphasizes the need for higher education standards, underscoring leaders' role in setting examples with kindness and respect. 00:55:00 Jamie Mason Cohen admires Whitehouse's leadership at Elmwood, hoping his daughter can receive a similar education. Whitehouse encourages hope for inclusive education systems. The episode concludes, emphasizing leaders are made, not born, and invites subscriptions for more insights from diverse fields.

Get ready to step into a world of transformation and inspiration with Stephen (Shed) Shedletzky—a visionary dedicated to shaping vibrant workplace cultures through the power of speaking up! Hosted by Jamie Mason Cohen, this episode takes you on a riveting journey with Shed as he delves deep into the profound significance of fostering a Speak Up culture within organizations. Discover how this cultural shift holds the potential to revolutionize businesses, ignite innovation, and even save lives. Shed's personal transformation unfolds as he shares a pivotal encounter with Simon Sinek—an event that ignited his passion for a cultural revolution. Dive into how this moment became the cornerstone of a decade-long voyage with Simon Sinek, Inc., where Shed played instrumental roles in sculpting workplaces that are genuinely inspiring and fulfilling. As an exclusive bonus, listeners will gain a sneak peek into Shed's upcoming book, "Speak-Up Culture: When Leaders Truly Listen, People Step Up"—delving into the dynamic role of leaders in sparking change and cultivating an environment that empowers individuals to amplify their voices. Tune in and be part of this engaging journey, discovering how you can take the first step toward revolutionary changes within your own workplace! __________________________________ ✅ Click here to learn more about TEC Canada: https://bit.ly/467owFU

Join host Jamie Mason Cohen as he explores the world of executive search and leadership in a conversation with Brenda LaRose. Recognized as one of Canada's most prominent specialists in Indigenous leadership and board diversity, Brenda brings 25+ years of experience across executive search, coaching, talent advisory, and governance. In this episode, Jamie and Brenda discuss a diverse range of topics from Brenda's inspiring career and the impact of executive search on organizations and individuals. Brenda shares her experience merging her company with a global organization, lessons learned from Toastmasters, and her involvement with TEC Canada. Tune in and gain inspiring insight into her journey of overcoming challenges and transforming crises into opportunities, and discover her inspiring vision for the future, where Indigenous business leaders thrive in Canadian society. This conversation will invigorate and enlighten you, inspiring you to pursue excellence in your personal and professional endeavours. Don't miss this opportunity to unleash your leadership potential and capabilities—press play now!

Brewing Success: Jamie Schreder's Journey in Real Estate, Craft Beer, and Leadership In this episode of The Leadership Standard podcast, Gair Maxwell sits down with Jamie Schreder, President and Co-Owner of Royal Lepage Wolstencroft Realty and Co-Founder of Camp Beer Co. Jamie Schreder's impressive career in both the real estate and craft beer industries highlights his unique blend of business expertise, leadership skills, and innovative thinking—and his ability to thrive in diverse fields is a testament to his adaptability and determination to succeed.

In this episode of TEC Canada's The Leadership Standard podcast, host Gair Maxwell sits down with Wilson Acton, a serial entrepreneur and 4x tech start-up founder. With extensive experience in M&A, capital markets, venture building, and agriculture, Wilson has built and assisted a wide range of businesses across various stages, including strategic acquisitions and complex M&A transactions totalling over $160 billion. He has also built corporate development, sales and marketing teams, and advisory boards, taking companies from the back-of-the-napkin stage to successful exits. Wilson is also a director of KidSport Calgary and a member of the board of advisors for Alberta IoT, where he is working to grow the Province of Alberta into a global center of excellence for emerging technologies. The episode also features a discussion on Tall Grass Ventures, Canada's newest Ag-tech VC fund focusing on pre-Series A financing for startups focused on globally applicable Ag-tech innovation, where Wilson serves as Managing Partner. Tune in to learn more about Wilson's experience in entrepreneurship and his plans to help the next generation of Western Canadian Ag-tech companies scale quickly.

Get inspired and learn from the best in this episode of The Leadership Standard podcast! Host Gair Maxwell sits down with Holly Green, a renowned Behavioral Scientist, Keynote Speaker, and Consultant. Holly has a wealth of knowledge and experience, having worked with top leaders from various industries, including Navy SEALs, Top Gun Fighter Pilots, Olympic athletes, senior NFL referees, the FBI Leadership Academy, and even two United States Presidents. As the expert in using brain science in the workplace, Holly is known as “The Brain Lady” by many and guides leaders and organizations to achieve greater success by leveraging the power of the brain. Listen in as Holly shares her real-life stories and provides valuable insights into what makes a great leader.

Zahra Al-Harazi on What it Takes to Lead with Purpose

In this episode of The Leadership Standard podcast, host Gair Maxwell chats with guests Sheldon Kennedy and Wayne McNeil of Respect Group Inc. On a mission to empower individuals to recognize and prevent bullying, abuse, harassment and discrimination (BAHD), Respect Group offers best-in-class interactive, online training courses to inspire a global culture of respect. To date, over two million organizations have become Respect Group certified. Throughout his eight-year NHL career, Sheldon Kennedy won a Memorial Cup and a World Junior Gold Medal. By courageously sharing his experience as a teenage victim of abuse, Sheldon has played an impactful role in bringing governments, public and private sector partners together to change policies and the way child abuse is handled. Trustee and Vice-Chairman of the Rocky View School Division and volunteer President of the Sheldon Kennedy Foundation, Wayne McNeil has served as Chairman of the Alberta Gymnastics Federation and as founding Board member of the Calgary and Area Child Advocacy Centre for six years. Respect Group Inc is also B-Corp certified—read our chat with Wayne here. Wayne McNeil and Sheldon Kennedy's story, advocacy, and perseverance has changed the landscape of respectful places to work, play, and learn. Join us for this unforgettable conversation. HEAR WAYNE & SHELDON'S INSIGHT ON: [1:00] How Sheldon & Wayne crossed paths and decided to bring Respect Group to life [5:34] The red flags leaders need to be on the lookout for to identify bullying, harassment, abuse, and discrimination [16:09] How to intervene if you witness bullying, harassment, abuse, or discrimination in sport, school, or the workplace [37:46] How younger generations tend to have a deep understanding of respect [45:08] How Wayne & Sheldon define ‘leadership' [48:29] Leadership mistakes Wayne & Sheldon have made About The Leadership Standard Podcast The Leadership Standard, hosted by TEC Canada speaker and branding expert, Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

In this episode of The Leadership Standard podcast, host Gair Maxwell chats with guest Jill Van Gyn about launching Fatso in 2016 in the back of a health food restaurant in Victoria, BC. Before this, Jill had graduated in 2005 with a political science degree specializing in genocide studies. Grappling with drug and alcohol addictions, Jill entered recovery in 2010, and in 2015, she completed her Master's degree in Human Security & Peace Building with a drive to do humanitarian work. Before Fatso hit the scene, Jill describes herself as hitting rock bottom, being in a spiritual, professional, and personal crisis, and being “painfully unemployed”. Now, she has found purpose and passion with Fatso—the healthy peanut butter—and has been named BC Business Women of the Year 2021, one of Canada's Fastest Growing Start-Ups in 2020, and has confidently walked away from a Dragon's Den deal. Last year, this B Corp Certified company donated over $250,000 in products and funding to underserved communities, organizations, and funds, and gives back to the community in a myriad of ways. Join us for an unforgettable conversation with someone who isn't afraid to talk about the dark side of success and has astounding knowledge around and a passion for peanut butter. HEAR JILL'S INSIGHT ON: [8:54] Jill's experience with the dark side of success [12:30] What Jill wishes people would know beyond the headlines [16:36] How experience with addiction made Jill a better leader [19:27] Facts about peanut butter you may not know [30:55] One of the things Jill is most proud of in her career [39:26] Why Jill thinks starting a business is a great way to find out what your insecurities are [45:06] Jill Van Gyn's definition of leadership ABOUT FATSO Fatso peanut butter is boosted with plant-based super fats including organic coconut oil, MCT oil, chia seeds, and flax. They're on a mission to provide more nutrition, benefits, and flavour, spoon-for-spoon, at a cost that is lower or competitive with high-priced specialty nut butters.

In this episode of The Leadership Standard podcast, host Gair Maxwell and guest Blaine Penny discuss his current focus as the CEO of Lumiio Inc.—helping patient organizations, academic research groups, and pharmaceutical companies design world-class digital health programs to accelerate outcomes that impact patient care. Blaine's involvement in rare disease advocacy and research began in 2008 with the tragic onset of mitochondrial disease in his then 4-year-old son, Evan. Today, Evan is a quadriplegic and is unable to talk or eat. No one knows what his future holds, but Blaine is committed to giving his son the best life possible. Motivated to help others going through similar experiences, Blaine co-founded the MitoCanada Foundation in 2009. Since then, they have raised over $4 million to advance mitochondrial medicine and are building a MitoCommunity connecting patients, scientists, clinicians, and industry. Blaine is a one-of-a-kind personality, who has been recognized for his achievements via Avenue Calgary Magazine's Top 40 Under 40, is the recipient of 6 Guinness World Records, and is an elite ultra-marathon runner competing on the international stage. Join us for an unforgettable conversation as we celebrate one of the most inspiring people in our world and someone who has made it his life's work to make humanity better than he found it. ABOUT MITOCANADA MitoCanada is constantly developing resources to help protect, enhance and restore mitochondrial health. They introduce initiatives and opportunities to not only understand mitochondrial disease but inspire, empower and connect those in our community to enhance lives. Proudly advocating for those living with mitochondrial disease, MitoCanada funds essential research that is patient-focused and transformational. ABOUT LUMIIO Lumiio helps patient organizations, academic research groups, and pharmaceutical companies design world-class digital health programs to accelerate outcomes that impact patient care. About The Leadership Standard Podcast The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Toni Desrosiers—a Canadian entrepreneur who disrupted the billion-dollar plastic wrap industry by inventing the first reusable beeswax food wrap: Abeego. Becoming the trailblazer of a global movement, Toni has been featured on Dragon's Den (watch her pitch here!), won the 2018 TELUS Trailblazer Award, had Abeego named the Best Reusable Food Wrap by America's Test Kitchen, named a Woman of Influence, and so much more. Those 14 years ago, Toni Desrosiers was looking for a natural way to store her food and ended up discovering a way to disrupt the fully mature, billion-dollar industry of plastic wrap. Through extensive experimentation (and looking to lemon peels, cheese rinds, and onion skins for inspiration) she developed Abeego, the sustainable food wrap on a mission to “Keep Food Alive” by protecting it from air, light, and moisture while allowing it to breathe. The self-adhesive wrap can last over a year with proper care (hand-washed with cold water). HEAR TONI'S INSIGHT ON: [7:33] The difficulty of disrupting a billion-dollar industry & sticking to your gut [10:41] Why she made the intentional decision NOT to patent her invention [13:59] How she had to “Kill Her Darlings” and what this can do for business [18:02] How having a “typical male's name” has given her the upper hand in some business scenarios (like Dragon's Den!) [22:47] What advice she would give to other women on their entrepreneurial journey [30:49] Why Abeego is a B Corp certified company implementing socially and environmentally responsible practices into every aspect of business [23:35] Her definition of leadership ABOUT ABEEGO Abeego is the original reusable beeswax food wrap that keeps fresh food for longer than ever imagined. Sold online and in countries around the globe, it's your ticket to reducing food waste at home. Learn more on the Abeego website here!

This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Kylie Woods, empowering voice for women in tech and Founder of Chic Geek—a welcoming non-profit organization and community for women exploring technology and entrepreneurship. Named one of Avenue Calgary's Top 40 Under 40, Metro News' “Calgary Heroes”, and Alberta Venture's “Need to Know”, Kylie is an avid learner, a tenacious question-asker, and an empowering voice for women in STEM. Where did Kylie's goal to build gender diversity in tech stem from, you might wonder? Well, not only are there not enough women in tech, the industry is losing the ones it does have—women are 2X as likely to quit the tech industry as men. If this attrition could be reduced by even just a quarter, 220,000 women would be put back into STEM. Sitting at the intersection of retaining the current women in tech to create leadership positions and building role model opportunities to encourage the recruitment of more women, Chic Geek is creating an inclusive space where women's careers and lives can thrive. Throughout this episode, Kylie provides insight on: How to raise capital for your small business Her biggest mistake as an entrepreneur and why it still brings her shame Why investing in relationships is critical Kylie's experience in “The Messy Middle”—the moment when you realize you have come too far to turn around and look forward to see an impossibly long journey The impact Chic Geek has made on women in tech Sitting on the advisory committee for the Chiu School of Business Dean's Strategic Advisory Committee at the Bow Valley College, The51 Community Council, the Calgary Innovation Coalition Board, and the Women's Economic Recovery Advisory Committee with the Status of Women, Kylie is a thought leader in the technology gender diversity space. ABOUT CHIC GEEK Chic Geek exists to build gender diversity in technology. Through programs, events, services, and partnerships, they create connections that help intermediate women in technology achieve thriving and meaningful careers. Learn more on the Chic Geek website here! About The Leadership Standard Podcast The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Yuri Elkaim, NY Times Novelist and CEO of Healthpreneur®. Yuri Elkaim's journey into health and business was inevitable. After dealing with a host of health issues as a teenager, he eventually lost all of his hair at 17 years old to an autoimmune condition. This, along with his passion for sports (which led him down the path of playing professional soccer in his early 20s), propelled him into the health and fitness field. Yuri's authentic and caring approach has allowed him to build a successful online health empire that went on to help more than 500,000 people to reach better health, while also providing him the platform to write 3 bestselling books and share his message on major media outlets like Dr. Oz and The Doctors. In 2018, he sold this health business after 13 years at the helm. Throughout this episode, Yuri reveals more about how his journey in the health and wellness industry began, how he approaches business and strategic growth in his own business and the businesses of his clients, and his tips for both successful and aspiring entrepreneurs.

This episode of The Leadership Standard podcast with host Gair Maxwell features a candid conversation with Robin Bender, Founder of Mega Health at Work. When thinking about the future of your business, creating strategies for employee satisfaction is one of the main pillars of growth. When leadership falls short on these demands, businesses often suffer from absenteeism, challenges with employee retention, lack of motivation, and an overall unhappy work environment. As an NCS Certified Corporate Consultant, Robin Bender and Gair Maxwell discuss how your organization can thrive by inspiring an inside-out approach to wellness and productivity. They also discuss how businesses can create a positive work environment that encourages employees to be more engaged in their jobs and life at large. Additionally, Robin provides tips for leaders who are trying to improve employee satisfaction in the workplace.

In our latest episode of The Leadership Standard podcast, host Gair Maxwell sits down with Darrell Fox, Senior Advisor at the Terry Fox Research Institute and younger brother of Terry Fox. It was on April 12th, 1980, that Terry dipped his artificial leg into the Atlantic Ocean and proceeded to unite Canadians in a way never before, nor since, seen. When Darrell turned 17, he joined his brother Terry and his best friend Doug Alward on his Marathon of Hope in Saint John, New Brunswick. Terry Fox would cover 5,300 kilometers (3,339 miles) over 143 days before his cancer returned and forced him to stop running. By tuning in, listeners and viewers can expect to discover: •The origins of Terry Fox's Marathon of Hope •How Terry Fox's Marathon of Hope proceeded to unite Canadians •The significance of September to Darrell Fox and the Terry Fox Research Institute •The opportunity for future generations to make a difference •How Darrell Fox defines the word "leadership" •The question that every leader should be asking themselves ABOUT THE LEADERSHIP STANDARD PODCAST The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

Leadership in the Age of Digital Transformation with Dr. Rafiq Ahmad Dr. Rafiq Ahmad believes that smart manufacturing and production systems based on data, sensors, automation, green technologies, and AI are key to the innovation and sustainability of future industries and society. In this episode of TEC Canada's The Leadership Standard podcast, host Gair Maxwell and Dr. Rafiq Ahmad discuss digital transformation and the challenges and opportunities that it presents. Tune in below and discover how emerging digital tools can help your organization stay competitive and profitable—and how you as a business owner, executive, or manager can benefit the most from the technologies of the Fourth Industrial Revolution. By tuning in, listeners and viewers can expect to discover: 4:00 What is the Fourth Industrial Revolution? What does "Industry 4.0" mean? 21:43 How to invest in Industry 4.0 technology 22:55 The origins of Dr. Rafiq Ahmad's passion for improving the world 24:45 The role of additive manufacturing in the fight against COVID-19 33:40 Dr. Rafiq Ahmad's leading research in the Laboratory of Intelligent Manufacturing, Design and Automation (LIMDA) at the University of Alberta 40:40 The potential role of Industry 4.0 as the ‘Buy local' mindset continues to rise with consumers 52:00 Dr. Rafiq Ahmad's advice for aspiring mechanical engineers

How have 15,000+ CEOs boosted their organization's sales and performance? They followed the advice of MIT and Johns Hopkins researcher, Don Schmincke. In this episode of The Leadership Standard podcast hosted by Gair Maxwell, Don Schmincke helps executives accelerate business performance and reveals how to effectively lead organizational change, develop strategy and create and manage great teams. When Don Schmincke left academia to research how leaders impact civilization, he was not prepared for the support and response he received. The journey began when entrepreneurs, CEOs, and business owners vented frustrations with the high failure rates of management theories, experts, and programs. Unaware of their world while he was pursuing the sciences at MIT, it was while teaching at Johns Hopkins University that the ideal laboratory emerged to explore why these failures happen – and how to fix them. Now, after working with 15,000+ CEOs, he has validated the protocols for success. Many CEOs find them "delightfully irreverent with blinding flashes beyond popular theories" and are pleased with the unexpected impact on their balance sheets. His work has been recognized in national media such as The Wall Street Journal and USA Today. He flies 200,000 miles annually keynote speaking at conferences, training CEOs in his workshops, and working with clients in every industry from the Department of Defense strategy to large and small corporations that include the healthcare, manufacturing/distribution, information/ communications, and finance/insurance sectors.

As the CEO of ESG Global Advisors Inc., TEC member Sarah Keyes, CPA, CA is a leading expert in environmental, social, and governance issues for the Canadian business community. In addition to serving as a member of the Institute for Corporate Directors Climate Strategy Advisory Board for the World Economic Forum's Climate Governance Initiative, Sarah is also on the Board of Leading Change and Sustainable Buildings Canada. She holds a Bachelor of Commerce from McGill University, has ISO 14064-3 certification (ANSI National Accreditation Board/ANAB), and an Emerging Leader Award from CPA Ontario. Don't miss this episode of The Leadership Standard podcast hosted by Gair Maxwell, as Sarah Keyes identifies ESG factors with the greatest potential to impact the value of your company over the short and long term, and reveals details about her leadership journey — so far.

Cynthia Barnes is an award-winning sales influencer, keynote speaker, LinkedIn Top Voice, and the founder and CEO of both the National Association of Women Sales Professionals and the Barnes Sales Institute. From sales prospecting to closing deals, Cynthia's tips and expertise are key for helping today's sales professionals stay informed and get ahead. She has spent the past two decades studying the innate strengths of women in sales and what it takes for them to reach the top 1%. She is also the creator of THRIVE: Success Strategies for Women in Sales – the first and only women-centric sales training delivered to more than 500 companies, including Toyota, Google, and Michelin – the author of Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales, and is the host of the podcast Unstoppable, with Cynthia Barnes. Cynthia's insights and unique understanding of what it takes for women sales professionals to thrive have made her a sought-after expert on women-centric sales training and coaching, appearing in over 250 major media outlets – including the Wall Street Journal and Business Insider. In this highly motivational and inspirational discussion with host Gair Maxwell, Cynthia reveals the mindset of the top performers and shares the practical steps that sales professionals can take to dust themselves off amidst rejection. If you've felt deflated by recent events or missed targets, Cynthia shares why resilience is one of the biggest advantages you can have in sales – and how you can begin harnessing its power to exceed your goals.

“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It's what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire. Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today's content-driven world.

Do you know the best ways to market your business? This episode of TEC Canada's The Leadership Standard podcast features a captivating conversation with guest Michael Brenner – revealing the key marketing strategies and tactics that any forward-thinking business leader needs to have on their radar. Michael Brenner is a Best-Selling Author, Keynote Speaker, and CEO of Marketing Insider Group providing content marketing strategy, Speaking, and Writing. He is co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks and his writing has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He has also been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Over the last two decades, he has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt, and as an executive at ICR, SAP, and Newscred, his innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change. When he's not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces. Filled with marketing insights and discussions about which strategies truly deliver impact on the bottom line, don't miss tuning in to this episode of The Leadership Standard hosted by Gair Maxwell and featuring guest Michael Brenner!

A'Lelia Bundles is an Emmy award-winning producer who spent over 30 years as an executive with ABC News and NBC News – in addition to authoring several biographies about the trail-blazing women in her family. A'Lelia's great-grandmother was a central figure of the Harlem Renaissance, A'Lelia Walker, and her great-great-grandmother was the first female self-made millionaire in America, Madam C.J. Walker. After publishing On Her Own Ground: The Life and Times of Madam C. J. Walker, A'Lelia's work became a New York Times Notable Book, a bestseller, and the non-fiction source for Self Made – the fictionalized four-part Netflix series starring Oscar-winner Octavia Spencer that premiered on March 20, 2020. Tune in to this episode of The Leadership Standard hosted by TEC speaker & branding expert Gair Maxwell, as A'Lelia Bundles takes a break from writing her fifth book, The Joy Goddess of Harlem: A'Lelia Walker and the Harlem Renaissance, to bring her warmth, intelligence, and humor, to bridge the topics of entrepreneurship, philanthropy, financial literacy, and women's and African American history. In this episode of The Leadership Standard, A'Lelia Bundles and Gair Maxwell dive into timely topics and answer: How did Self Made – the fictionalized Netflix series starring Oscar-winner Octavia Spencer – come to be? (5:38) What can today's business leaders learn from the history of Madame CJ Walker? (11:30) The common reasons why people in leadership positions struggle? (20:38) What should aspiring entrepreneurs – and young women in particular – should be asking themselves? (22:48) …and many more!

EPISODE 22 Have you ever wondered what it takes to become a coveted Fortune 500 company? Look no further than this episode of The Leadership Standard podcast featuring award-winning thinker, author, broadcaster, Senior Editor at Large of Fortune Magazine, and speaker on today's most significant trends in business – Geoff Colvin! As someone who is frequently surrounded by multi-billionaires and visionaries such as Bill Gates, Jeff Bezos, Elon Musk, and Richard Branson – Geoff Colvin's conversation with host Gair Maxwell will bring you inside the mindsets of the world's most influential business leaders, and reveal unconventional insights about the most valuable companies in the world. Throughout this episode, branding expert and TEC speaker Gair Maxwell and Geoff Colvin also discuss topics found within Geoff's latest book, Humans Are Underrated: What High Achievers Know that Brilliant Machines Never Will. Determined a “must-read” for every business leader in the post-pandemic reality, Geoff argues that as technology advances with increasing speed, the most valuable skills in the economy will be skills of deep human interaction – empathy, creative problem-solving in groups, storytelling – and reveals why developing these skills will be crucial to the futures of individuals, companies, and nations. Recognized as one the world's sharpest and most respected commentators on leadership, globalization, wealth creation, the infotech revolution, and more, Geoff Colvin has analyzed companies and business leaders worldwide as they confront the largest issues of our time. Don't miss this episode of The Leadership Standard podcast where Geoff Colvin shares his firsthand knowledge about what distinguishes the greats from everyone else – while reflecting on the business leaders and organizations that have prospered, the ones that have stumbled, and why.

Tara Cowling is a member of the American Medical Writer's Association (AMWA), the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) – and one of Canada's top entrepreneurs. In 2008, Tara founded Medlior Health Outcomes Research Ltd with a priority for providing value and insight to health outcomes research projects through robust methodology. The community-based research organization with headquarters in Calgary, Alberta is comprised of health-system trained statisticians, epidemiologists, health economists, clinical researchers, and successfully challenges the industry status quo with its female leadership representation. From unconventional advice about how to handle the word “no” – to divulging lessons that are priceless to anyone with an entrepreneurial mindset – this episode is your introduction to an inspiring leader. As a Top 100 Female Entrepreneur in Canada, Tara Cowling and her organization are soon becoming a household name. Meet her in our latest episode of The Leadership Standard.

The Honourable Perrin Beatty, P.C., O.C, is the President and CEO of Canada's largest and most representative national business association, the 200,000-member Canadian Chamber of Commerce. Since Perrin was elected to Parliament at 22 years old, he has made significant contributions to the development of Canada through his work as a politician and corporate business leader. During his 21 years in Parliament, he served as Minister in seven different portfolios, including Treasury Board, National Revenue, Solicitor General, Defence, National Health and Welfare, Communications and External Affairs. Following his political career, Perrin led the Canadian Broadcasting Corporation and Canadian Manufacturers & Exporters, the latter of which he shepherded through a period of significant transition. Perrin is currently a member of the board of directors of Mitsui Canada and in 2018, he was made an Officer of the Order of Canada for his lifetime of public service and for his devotion to the development of our nation as a community leader and corporate visionary. In 2020, the Government of Japan awarded Perrin the Order of the Rising Sun, Gold and Silver Star, in recognition of his many distinguished achievements in international relations and advancements in Canada-Japan business relations. During this timely and candid conversation with Gair Maxwell – which is always exhibited through the lens of expert foresight, hindsight, and humanity – Perrin Beatty reveals a closer look at the adaptability and resilience demonstrated by Canadian businesses during the COVID-19 pandemic and uncovers how major events in the past can guide CEOs and owners towards transforming their optimism into opportunities for the future.

Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality – and he has helped brands like Cirque du Soleil, Microsoft, and L'oreal gain valuable, science-backed insights into their businesses and customers. As Beau puts it, “the brain never sees the world as it actually is, only the world that is useful to see.” By illuminating these principles of perception, he has helped individuals and companies completely transform their approach to creativity and innovation. He is a three-time main stage TED Speaker and is also the founder of the world's first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art, and performance to explore pivotal principles in current culture. He is also a best-selling author, and his latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality, and innovation. Beau has spoken at the G8, Google's Zeitgeist, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix, and PBS – and in this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, he provides listeners with the framework to expertly navigate periods of uncertainty, how to strategically approach personal and professional problems, and how to successfully inspire innovation within their teams.

The Leadership Standard – 018 – Bob Izumi - Professional Angler and the Host of Bob Izumi's Real Fishing Show Hailing from the small town of Blenheim, Ontario, Bob Izumi has become Canada's “Most Recognizable Fisherman” – and you've likely seen him on your television for the past 38 years as the host of Bob Izumi's Real Fishing Show since its premiere in 1983. In addition to his iconic television show and tournament fishing career, Bob is also an award-winning author, seminar speaker, conservationist, and radio show host. Bob's has unmatched credibility in the fishing world and has seen unprecedented success as a tournament angler. Since becoming Canada's first full-time professional fisherman in 1979, Bob has won more than 70 major events, far surpassing any other Canadian angler. He has won multiple Angler of the Year and Team of the Year titles and he is the only Canadian angler to win the Triple Crown of fishing; capturing the Canadian Open, the Classic Championship, and Angler of the Year title in a single season. In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Bob Izumi shares the blueprint for turning your passion into a career – and reveals how Bob's Real Fishing television show and Real Fishing Radio program became Canada's longest-running syndicated television and radio series, respectively.

Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you're wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get started and up to speed – you won't want this episode of The Leadership Standard podcast featuring Robert Rose. Robert Rose has spent the last two decades helping marketers to tell their story more effectively – including 15 of the Fortune 100. In addition to being the Founder and Chief Strategy Officer of The Content Advisory, Robert Rose has provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation, and UPS. In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Robert Rose reveals the ultimate guide to content marketing and defining trends that business leaders can't ignore. For help understanding the realm of content marketing – and how you can use content marketing to build trust with your audience, improve conversions, and generate more leads for your business – press play on this intriguing conversation.

The Leadership Standard – 016 – Jennifer Carlson - CEO & Co-founder of Baby Gourmet, Founder at Thirsty Naturals Jennifer Carlson built a baby food empire from the ground up with her Baby Gourmet brand and recently revealed the organization's next growth phase: Being acquired by the renowned Switzerland-based baby-food manufacturer, Hero Group. In the latest episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair-Maxwell, Jennifer reminisces about her 15-year journey with Baby Gourmet and how its success has been a self-fulfilling prophecy – albeit not without a shortage of obstacles along the journey. For help navigating toxic work cultures, how to take the first step in turning your business idea into a reality, and the possibilities that arise from falling down seven times, then standing up eight, press play on this gripping conversation between Jennifer Carlson and Gair Maxwell below. It just might be the event that inspires you to become an entrepreneur yourself.

Our latest episode of The Leadership Standard podcast features a master communicator and facilitator, David Maclean. As a TEC Canada Chair, the winner of numerous regional, national, and international awards, and the man behind MacLean Group Marketing – which made Profit Magazine's 2004 list of Canada's fastest-growing companies – David Maclean has an abundance of impactful takeaways for every leader – no matter the industry. Through David's passionate description of wholeheartedness – which is a hallmark of his approach to leadership and life – listeners will discover a vulnerable and moving conversation with Gair Maxwell, TEC Canada speaker and branding expert. For insights surrounding self-leadership, marketing, social responsibility, and how others can begin leading from the heart – while divulging the story about how he beat Alanis Morrissette to #1 on the album charts – tune in below.

Thomas Benjoe – President and CEO of FHQ Developments and TEC Canada member – joins Gair Maxwell for a raw conversation that uncovers the triumphs, struggles, disruptions, and future opportunities of the fastest-growing population in Canada – Indigenous people. As Thomas and Gair unwrap the effects of institutionalized racism against Indigenous populations, listeners will gain insights about how FHQ Developments is leading positive change within the Canadian business landscape, and how business leaders across Canada can take the first step to formalize Indigenous Engagement objectives and goals. Accompanied by selfless-leadership perspectives and an explanation about why he weighs every business decision against its future impact (to the extent of seven generations in the future), listeners will be hard-pressed to leave this episode of The Leadership Standard without moments of reflection, introspection, and the resources to begin making a difference.

The Leadership Standard – 013– Adam Hartung As the CEO and Managing Partner of Spark Partners – an organization specializing in innovation-based business growth for technology companies, start-ups, and entrepreneurs – Adam Hartung boats over 30 years of experience in developing and implementing successful strategies that take advantage of emerging technologies and new business models. Adam was named “Top Leadership Columnist” for Forbes.com, garnering more than 90 million readers for his columns which boldly predicted the success of industry changers like Netflix, Amazon.com, Apple, Facebook, and Tesla – as well as the unexpected negative impact these disruptors had on former giants who were unable (or unwilling) to adapt. In 2020, the Global Innovation Institute invited Adam to join GInI's Board of Advisors. GInI is the world's leading professional certification, accreditation, and membership association in the field of innovation with over 5,000 members and 2,500 certified professionals in 35 countries. Throughout Adam's eye-opening conversation with Gair Maxwell, TEC Canada speaker and branding expert, listeners will become equipped with Adam's timely insights about how to deal with 2020's market shifts and align your organization with post-COVID-19 trends to experience exponential growth. As business leaders across the globe are forged in crisis due to the pandemic, pressing play on this gripping conversation between Adam Hartung and Gair Maxwell will bridge the gap between theory and practice – providing you with the insights and understanding to be at the forefront of your industry post-COVID-19.

Born into a family of entrepreneurs in Wroclaw, Poland, and raised in Winnipeg, Iggy Domagalski always knew that he wanted to run his own company. In his captivating conversation with Gair Maxwell, TEC Canada speaker and branding expert, Iggy reminisces about the days of launching a painting business, the trials and tribulations of starting an online marketing company in the early '90s, and how his leadership journey eventually led to him becoming the CEO of Tundra Process Solutions – where he drove its transformation of a small instrumentation distributor to an innovative $140-million industrial equipment integrator. In addition to being the CEO of Tundra Process Solutions – an organization that is continuously distinguished as one of Canada's best employers – Iggy has been recognized among Oilweek's Rising Stars, Alberta Oil's New Energy Leaders, and Calgary's Top 40 Under 40. Throughout Iggy and Gair's conversation, listeners will become equipped with the secret to Tundra's exponential growth, award-winning reputation, and how to facilitate a culture that employees really want to work at. Hint: it doesn't matter how many table tennis or foosball tables you have within your organization.

Francis Cholle – Wall Street Journal and USA Today Best-selling author – uses deep human learning and cognitive science to help leaders and organizations solve complex problems and thrive in times of disruption. As an international speaker, he has presented at Davos World Economic Forum, on the TED stage, Wharton and Columbia Universities, just to name a few. His latest book, SQUIRCLE A New Way to Think for a New World, offers a simple yet unconventional science-based model for business leaders to make decisions in today's dynamic environment – and provides the framework for a captivating conversation with Gair Maxwell, branding expert, and podcast host. In addition to revealing the origins of SQUIRCLE, which began over 10 years ago while consulting with his international clients, Francis shares actionable insights to help business leaders conquer the unique problems of today and guide them away from the techniques of the past. Before listening to this fascinating and timely episode of The Leadership Standard, we encourage you to take the SQUIRCLE test, which was designed to foster self-reflection and promote open discussion with others. Whether your preference is for a SQUARE or a CIRCLE approach, your result will add context to Francis Cholle's insights and provide you with a deeper understanding to make better decisions – personally and professionally. For complimentary access to the SQUIRCLE test, Canadian residents can text EZSQUIRCLE to 393939.

For Mark Sutcliffe, effective leadership and running a marathon are kindred subjects. In addition to being a TEC Chair, Mark Sutcliffe is an award-winning broadcaster, columnist, author, blogger, podcaster, entrepreneur, volunteer, community activist, and Order of Ottawa member who has played a leadership role in several distinct fields throughout his 30-year career. Throughout Marc's insightful conversation with Gair Maxwell, TEC Canada speaker and branding expert, he depicts his leadership evolution and reveals the significance of “luck” in his personal and professional success – while drawing thought-provoking parallels between his experiences as a runner and a Canadian business leader. Just as running a marathon starts with taking your first stride, realize and master your leadership potential by pressing play on this timely and gripping conversation between Mark Sutcliffe and Gair Maxwell.