Podcasts about modash

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Latest podcast episodes about modash

The Pursuit of Scrappiness
Influencer Marketing 101 for Startups: “If It Works in Your Industry, Your Competitors Are Already Beating You to Death With It” & “If You're So Small That You Need Every Creator to Deliver Super High Return, Then Don't Do It.” (INSIGHT #17)

The Pursuit of Scrappiness

Play Episode Listen Later Jun 3, 2025 13:38


This is an insight from our previous conversation on how to work with influencer marketing:When you should and shouldn't start influencer marketing.Why a portfolio approach to creators mirrors venture investing logic.The importance of creator enthusiasm and authenticity.Lessons from successful campaigns with consumer and B2B angles.Avery Schrader is the founder and CEO of Modash, a leading influencer marketing platform that helps brands scale partnerships with content creators. With a background in building relationships and driving results for companies like Bolt and Verif, Avery's journey to creating Modash stems from firsthand experience in the creator economy. Modash now serves over 1,500 customers globally, including brands like Victoria's Secret and Birkenstock, enabling them to discover and manage influencer campaigns effectively. The company recently raised an impressive 11mEUR Series A round.Listen to the full conversation with Avery here on Episode 190:Link to SpotifyLink to Apple Podcastshttps://www.pursuitofscrappiness.co/episodes/190-avery-schrader==If you liked this episode or simply want to support the work we do, buy us a coffee or two, or a hundred, with just a few clicks at: https://buymeacoffee.com/pursuitofscrappinessFind all episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============Support the show

The Pursuit of Scrappiness
190. Podcaster-Turned-Founder Who Just Raised $12 Million Series A Explains Dos and Don'ts of Influencer Marketing, Why It Might Not Work for B2B, & How to Create a Culture That Makes Employees Tattoo Your Logo w/ Avery Schrader (Modash)

The Pursuit of Scrappiness

Play Episode Listen Later Dec 17, 2024 52:15 Transcription Available


Avery Schrader is the founder and CEO of Modash, a leading influencer marketing platform that helps brands scale partnerships with content creators. With a background in building relationships and driving results for companies like Bolt and Verif, Avery's journey to creating Modash stems from firsthand experience in the creator economy. Modash now serves over 1,500 customers globally, including brands like Victoria's Secret and Birkenstock, enabling them to discover and manage influencer campaigns effectively. The company recently raised an impressive 11mEUR Series A round.On this episode we talk about:Why influencer partnerships outperform traditional ads and how brands can leverage authentic storytelling.Avery's entrepreneurial journey, including product validation and pivoting to focus on search functionality.Practical advice on selecting creators, setting expectations, and adopting a portfolio-based approach.How startups can use influencers creatively for brand awareness and niche audience engagement.Key metrics to track, attribution challenges, and strategies for ensuring ROI.The importance of hiring top talent, structuring company values, and fostering a high-performance culture.==If you liked this episode or simply want to support the work we do, buy us a coffee or two, or a hundred, with just a few clicks at: https://buymeacoffee.com/pursuitofscrappinessFind all episodes on >  https://www.pursuitofscrappiness.co/Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTAConnect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/===============Support the show

The Medical Spa Marketing Show
How Content Creators Can Boost Your Practice

The Medical Spa Marketing Show

Play Episode Listen Later Oct 10, 2024 25:45


In this episode of the Medical Aesthetics Marketing Show, host Pam explores the power of collaborating with content creators to enhance marketing efforts for aesthetic practices. Pam discusses the distinction between influencers and content creators, highlighting the latter's ability to engage audiences with authentic storytelling. The episode delves into strategies for leveraging content creators alongside paid ads, especially on platforms like Instagram and TikTok. Pam emphasizes the importance of measuring the success of these collaborations, using tools like Google Analytics and ads managers. The episode also provides insights on finding the right content creators, ways to utilize their content in paid promotions, and tips to build trust and credibility with potential clients. 00:00 Introduction to the Medical Aesthetics Marketing Show00:12 The Power of Content Creators and Paid Ads01:29 Understanding Influencers vs. Content Creators04:13 Benefits of Content Creators in Medical Aesthetics10:21 Finding the Right Content Creators13:30 Maximizing Content for Paid Ads18:34 Measuring Success and Tracking Performance24:18 Conclusion and Final ThoughtsWhere to find content creators: Natively on TikTokhttps://ads.tiktok.com/business/creativecenter/inspiration/popular/creator/pc/enNatively on Facebook/Instagramhttps://creators.facebook.com/tools/branded-content/?locale=en_USAspireIOhttps://www.aspire.io/Tribehttps://www.tribegroup.co/CreatorIQhttps://www.creatoriq.com/MoDash - https://www.modash.io/discover-tiktok-influencersHow to promote content creators via TikTok/Facebook/Instagramhttps://theaestheticsjunkie.com/famousFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

The SaaS SEO Show
Programmatic SEO and Conversion Optimization with Ryan Prior, Head of Marketing at Modash #83

The SaaS SEO Show

Play Episode Listen Later Jul 18, 2023 41:27


In this episode of The SaaS SEO Show, we've interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more.************************Timestamps: (00:00) - Intro (02:01) - Who is Ryan Prior? (03:02) - Ryan's background. (03:53) - What is Modash? (07:55) - Overview of Modash's SEO and Content Strategy. (10:07) - Learnings from practicing programmatic SEO. (13:27) - How to generate successful programmatic pages? (17:03) - Free-mini tools that drive traffic. (20:23) - Conversion optimization with examples from Modash's blog. (24:45) - Modash approach to link building. (28:43) - Influencer-led YouTube SEO. (32:37) - Ryan's thoughts on AI content. (34:19) - Google's SGE. (35:33) - Ryan's affiliate projects. (39:44) - Learn more about Ryan and Modash and get in touch. (40:04) - Outro ************************Useful Links:Website: https://www.modash.io/Ryan on LinkedIn: https://www.linkedin.com/in/priorryan/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

Cloud Do You Do?
Luisa Grigorescu: Engineering at Modash, an influencer tool for marketers

Cloud Do You Do?

Play Episode Listen Later Jun 6, 2023 16:11


Live from Latitude59 startup conference in Tallinn (EE) Cloud Do You Do? features Senior Software Engineer Luisa Grigorescu from Modash. Luisa dives into the exciting atmosphere, shares her tech journey, and discusses the unique challenges she tackles at Modash. She offers her perspective on public cloud usage, divulges Modash's tech infrastructure secrets, and explains their use of tech-tools.

Restart. Roonemaa ja Kotka | Geenius Raadio
02.11 Restart: Veel üks Eesti idufirma, mis tegeleb suunamudijatega

Restart. Roonemaa ja Kotka | Geenius Raadio

Play Episode Listen Later Nov 2, 2022 38:35


Idufirma nimega Promoty on oma valdkonnas Eestis üsna hästi tuntud, aga meil tegeleb suunamudijatega veel teinegi firma, mille oleme täna Restardi stuudiosse kutsunud. Selleks idufirmaks on Modash, mis on juba kaasanud raha nimekatelt investoritelt, saab uhkustada korraliku käibe ja kiire laienemisega. Mis firma on Modash ning kuidas nad aitavad turundajatel suunamudijatega koostööd teha, kuuleb tänasest Restardist. Saatejuhid on Henrik Roonemaa ja Taavi Kotka. Tunnusmuusika Paul Oja. Restarti toetab Fractory: pilvepõhine platvorm metallitöödeks.

Grow Together Podcast
Modash- Social Media Influencers

Grow Together Podcast

Play Episode Listen Later Aug 2, 2020 5:05


Karachi to Tallinn. It's all about start-ups. Who can promote your brand effectively and develop meaningful relationships with your customer?

LIFTOFF LIVE - Startup Stories from Inspiring Founders
LIFTOFF LIVE | Jevgeni Kabanov | Founder of Zeroturnaround

LIFTOFF LIVE - Startup Stories from Inspiring Founders

Play Episode Listen Later Feb 12, 2019 61:39


Jevgeni Kabanov is the founder and previous CEO of Zeroturnaround. Zeroturnaround is a startup which built revolutionary developer tools like Jrebel and Xrebel. 10 years after it's founding, Jevgeni grew Zeroturnaround to being one of Estonia's most successful startups. Zeroturnaround exited to Roguewavesoftware in what is said to be Estonia's largest acquisition deal after Skype. LIFTOFF's goal is to share the stories of exceptional startup founders. Create authentic, actionable conversations around what it takes to build a great startup. LIFTOFF is a live show hosted by Avery Schrader, the founder and CEO of Modash, an influencer marketing software helping marketers to more easily collaborate with influencers. https://www.modash.io/ LIFTOFF is brought to you by LIFT99, Estonia's startup hub. LIFT99 is rapidly expanding across Central Eastern Europe after having raised 2.3 million dollars to build a Skillsharing Platform for Founders. https://www.lift99.co/ 2:30 What is Zeroturnaround 7:30 The impact of Skype on the Estonian startup scene 9:30 First experience with venture capital and growing a startup 11:00 Having a startup idea stolen 13:00 Raising startup money for the first time with Zeroturnaround 16:25 From being a technical founder to becoming a CEO 18:30 What does a CEO actually do? Jevgeni fixes toilets 25:00 A startup or a software factory? Releasing many products. Choosing a niche for a startup 28:30 The crazy content and startup culture of Zeroturnaround. The power of being whimsical. 42:00 Startup mistakes and how to avoid them. Lean Startup Method. Applying scientific method as a startup founder. 46:50 Startup acquisitions can be messy. Exiting Zeroturnaround twice, going to court. Negotiating startup acquisitions. 54:00 Leaving the startup that he founded. Startup CEO is an incredibly difficult job. 56:45 How much did Zeroturnaround exit for? 57:30 Startupwiseguys Venture fund partner. The future of Jevgeni Kabanov. After the interview, it was announced that Jevgeni joined Taxify as the Chief Product Officer. It was a great show and we are so happy to continue adding amazing founders to the lineup of LIFTOFF interviews.

Comedy guy with Louis Zezeran
#14 - Avery Schrader

Comedy guy with Louis Zezeran

Play Episode Listen Later Jan 14, 2019 101:38


I am back in Estonia and talking to Avery Schrader who is Canadian, been here for almost a year and a half and runs a startup. We are just two foreign guys living in Estonia , talking about our lives for an hour and a half of good banter. Avery runs a company called Modash who help content creators find work, you can follow him on Insta @theaveryschrader

canadian estonia modash avery schrader
Eesti Sotsiaalmeedia Podcast
[#42] Influencer Influenca - Aleks Koha & Avery Schrader

Eesti Sotsiaalmeedia Podcast

Play Episode Listen Later Jan 3, 2019 64:48


Instagram and influencer marketing is on the rise and smart marketers and business owners take advantage of it. Would you like to work with an influencer who's followers live near your business? What's the main key metric you should focus on when working with influencers? Celebrity influencer or micro influencers? And a whole lot more influencer marketing questions get answered in this episode by Aleks, founder of Promoty and Avery, founder of Modash. All the links and notes can be found here https://7blaze.com/podcast-42-influencer-influenca/ Tune in!

Startup in Estonia podcast
Startup in Estonia: #S1 E1 Starting up in Estonia

Startup in Estonia podcast

Play Episode Listen Later Aug 27, 2018 40:13


Startup in Estonia is a podcast about launching new businesses and the ecosystem needed to nurture great ideas. We talk to the founders both new and established startups and the benefits they gain setting up thier businesses in Estonia through the startup visa programme. In the first episode Avery Schrader, a founder of Modash (https://www.modash.io/) from Canada is sharing his story on how he ended up in Estonia with the help of the Startup Visa programme. Merilin Lukk of Startup Estonia is giving insights to the Startup Visa scheme, how it came to be and what are the benefits of it for startup entrepreneurs. The podcast is hosted by Joao Rei.

Beyond 6 Seconds
Episode 14: Avery Schrader - Helping Online Content Creators with Modash

Beyond 6 Seconds

Play Episode Listen Later Jun 18, 2018 32:10


Avery Schrader is the Founder and CEO of Modash, a startup based in Tallinn, Estonia. Modash helps current & aspiring online content creators (like photographers, filmmakers, writers & social media influencers) find opportunities to partner and collaborate with established brands. These opportunities help content creators grow, create and do what they love. In this episode, Avery discusses what inspired him to build a digital marketing start-up in a new country, how networking helps him find mentors, clients & employees, and the challenges of managing talent for a new company that is constantly evolving. He also shares advice for building your own personal brand and network, and how to get started with doing the things you love. You can contact Avery on LinkedIn, at averyschrader@outlook.com and at www.modash.io . If you work in marketing, you can try out Modash’s platform for free by emailing hello@modash.io .