The SaaS SEO Show

This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.************************Timestamps: (00:00) - Intro (00:59) - Episode overview. (02:34) - Exhausted most SaaS SEO topics. (04:44) - Things are changing in the industry. (05:42) - Shifting from the traditional sense of SEO. (07:50) - Expanded our network and built credibility. (09:01) - More selective in the way we educate our audience. (10:41) - Better understanding of the market. (12:40) - George's thoughts regarding the podcast. (13:33) - Wrapping up. (14:10) - Outro. ************************Useful Links: GrowthWave's Website: https://growthwaves.com/ Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.************************Timestamps: (00:00) - Intro (01:00) - Who is Nick Malekos? (02:52) - Nick's background. (05:52) - What is LearnWorlds? (07:10) - Marketing learnings from startup to scale-up. (08:27) - Biggest challenges faced at LearnWorlds. (09:20) - Thoughts on attribution. (12:02) - SEO attribution vs. other initiatives. (15:43) - LearnWorlds' SEO strategy. (20:31) - Maintaining high-ranking positions in competitive markets. (25:44) - Video's role in SEO. (28:39) - Brand awareness's impact on ranking. (31:23) - Explaining digital PR and brand building. (32:58) - Concerns on SGE. (35:10) - AI tools and trends. (37:41) - Correlation between branding and SEO. (39:56) - Building interactive elements. (40:59) - Keyword research vs. customer demand. (43:38) - Measuring content performance. (45:49) - Thoughts on generative AI and use cases. (51:25) - Future of SaaS marketing. (53:49) - Learn more about Nick and LearnWorlds and get in touch. (54:28) - Outro ************************Useful Links:Website: https://www.learnworlds.com/Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.************************Timestamps: (00:00) - Intro. (00:54) - Who is Allison Smith? (01:24) - Allison's background. (02:34) - What is Netradyne? (04:36) - Allison's experience at Meltwater. (06:53) - Content marketing for a niche industry. (09:20) - Challenges in understanding the verticals. (12:59) - How to source writers with subject matter expertise. (15:09) - ​​Leveraging third-party collaborations. (17:48) - Content writers with niche expertise. (20:33) - Content distribution and promotion at Netradyne. (23:06) - Netradyne's Customer Newsletter. (25:30) - Evaluating the effectiveness of the Customer Newsletter. (27:37) - Allison's thoughts on AI. (30:34) - Future of SaaS and marketing. (33:59) - Learn more about Allison and Netradyne and get in touch. (34:14) - Outro. ************************Useful Links:Website: https://www.netradyne.com/Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic's content strategy, and more.************************Timestamps: (00:00) - Intro. (01:12) - Who is Ilias Galiotos? (01:53) - Ilias's background. (03:18) - What is MarineTraffic? (04:17) - MarineTraffic's niche market. (06:04) - How do you approach the company's core segments? (07:33) - Where do these people “live” online? (10:41) - Main pillars of MarineTraffic's content strategy. (13:18) - Challenges in content creation for MarineTraffic. (15:38) - Handling bad news. (18:40) - Handling references from publications and news sites. (21:16) - Embed MarineTraffic's vessel map into websites. (22:40) - How to maintain visibility for the terms with business impact. (27:41) - Ilias's thoughts on AI. (29:22) - What does the future hold for niche SaaS companies? (34:53) - Learn more about Ilias and MarineTraffic and get in touch. (35:22) - Outro. ************************Useful Links:Website: https://www.marinetraffic.com/ & https://www.kpler.com/Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.************************Timestamps: (00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan's background. (03:18) - What is Whimsical? (05:08) - Important lessons working 5 years at Venngage. (07:34) - How did you cope with and approach competition? (09:29) - Creating content for various media outlets. (11:52) - Is it easy to replicate the same success? (13:11) - Use cases of Pinterest for growth. (14:44) - Insights into what makes a good landing page. (16:15) - Thoughts on social media content. (21:24) - Experiences in teaching content marketing to people. (24:22) - Differences between repurposing and distribution. (26:50) - Ryan's thoughts on upcoming changes in search. (32:21) - The future of marketing for SaaS companies. (34:29) - Learn more about Ryan and Whimsical and get in touch. (35:34) - Outro. ************************Useful Links:Website: https://whimsical.com/Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.************************Timestamps: (00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon's background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing agencies? (15:32) - How to communicate the value of content. (18:57) - Content strategy at Plural. (20:02) - Unique aspects of technical content. (22:21) - Is the technical audience consuming more content? (24:00) - How to evaluate a writer's expertise for technical content. (26:24) - How do you ensure that technical elements are accurate? (29:12) - Content promotion and distribution at Plural. (32:33) - Online communities to connect with a technical audience. (34:38) - Brandon's concerns about changes in search. (36:16) - The future of SaaS content marketing. (39:05) - Learn more about Brandon and Plural and get in touch. (39:56) - Outro ************************Useful Links:Website: https://www.plural.sh/Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.************************Timestamps: (00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey's background. (03:48) - What is institutional consulting? (06:31) - What is ActiveCampaign? (08:40) - Difficulties for SaaS companies in acquiring new customers. (10:30) - Does the LTV and the payback period make sense any longer? (12:40) - Can new companies enter a mature market? (14:46) - Pros and cons of marketing initiatives for established brands. (16:53) - How to stay focused on things that matter. (20:16) - Channels that didn't work that well. (22:19) - How to get people excited about LinkedIn. (27:15) - Thoughts on organic search. (29:32) - What content types should companies experiment with? (31:30) - Casey's thoughts on outsourcing. (33:52) - Competition monitoring. (37:37) - Use cases of generative AI. (40:20) - The future of growth for SaaS companies. (44:07) - Learn more about Casey and ActiveCampaign and get in touch. (44:55) - Outro ************************Useful Links:Website: https://www.activecampaign.com/Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.************************Timestamps: (00:00) - Intro (01:02) - Who is Mark Rogers? (01:35) - Mark's background. (03:12) - Challenges working at agencies. (03:59) - What is Freshpaint? (06:22) - Content marketing in the healthcare industry. (10:19) - Will they cover topics not directly related to the product? (11:44) - Quick wins approach in content marketing. (13:47) - Challenges in understanding the vertical. (14:55) - Main pillars of Freshpaint's content strategy. (17:11) - Why is Mark not focusing on SEO at Freshpaint? (20:30) - Thoughts on content distribution. (26:02) - How to measure the effectiveness of content programs. (28:46) - Mark's content briefing process. (31:17) - Best use cases of AI. (34:11) - The future of content marketing. (35:41) - Learn more about Mark and Freshpaint and get in touch. (36:31) - Outro ************************Useful Links:Website: https://www.freshpaint.io/Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/************************Stay Tuned:► Website: https://minuttia.com► LinkedIn: https://bit.ly/2DHaJNr► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we've interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.************************Timestamps: (00:00) - Intro (01:02) - Who is Ben Kazinik? (01:58) - Ben's background. (03:45) - What is Mayple? (06:56) - From 0 to 50K traffic per month. (09:40) - Building momentum with a single blog. (10:53) - Correlation between social shares and organic performance. (13:03) - Content optimization process. (19:35) - Thoughts on changes in search. (23:20) - The pros and cons of targeting a specific audience. (26:06) - Learnings from competing major industry players. (29:37) - Thoughts on AI content. (32:44) - Topic cluster selection process. (37:31) - The future of SEO and content marketing. (42:26) - Learn more about Ben and Mayple and get in touch. (43:14) - Outro ************************Useful Links:Website: https://www.mayple.com/Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we've interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more.************************Timestamps: (00:00) - Intro (01:13) - Who is Ben Goodey? (01:47) - Ben's background. (06:14) - What is How the F*ck? (07:52) - Is there a future for SEO? (11:06) - The new marketing playbook. (14:27) - Will SGE affect websites' traffic? (18:09) - Elements of successful SEO programs. (21:14) - SEO case studies that stood out. (24:29) - Commonly SEO mistakes. (28:40) - What's the role of Programmatic SEO? (32:00) - Thoughts on AI. (42:48) - What's next for How the F*ck? (44:55) - Learn more about Ben and How the F*ck and get in touch. (45:32) - Outro ************************Useful Links:Website: https://www.thefxck.com/Ben on LinkedIn: https://www.linkedin.com/in/benjamingoodey/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we've interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more.************************Timestamps: (00:00) - Intro (00:58) - Who is Elena Luchita? (01:53) - Elena's background. (05:22) - What is Maze? (07:57) - Elena's biggest learnings working at Maze. (14:46) - Challenges in building content teams and processes. (20:09) - Content Strategy at Maze. (24:41) - How to approach topic clusters. (31:43) - The future of SEO. (33:34) - Elena's thoughts on generative AI and use cases. (39:34) - Learn more about Elena and Maze and get in touch. (40:17) - Outro ************************Useful Links:Website: https://maze.co/Elena on LinkedIn: https://www.linkedin.com/in/elenaluchita/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we've interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.************************Timestamps: (01:10) - Who is Abhay Singh? (02:01) - Abhay's background. (04:00) - What is Mesh? (06:12) - Performance enablement at HR. (06:52) - Abhay's biggest learnings at demand gen. (10:26) - How to identify effective channels? (15:22) - Communicating marketing ROI with C-level executives. (17:06) - How can value be measured on ‘dark social'? (21:45) - Content marketing contribution to creating demand at Mesh. (23:15) - Abhay's thoughts on original content. (28:16) - Use cases of ChatGPT. (31:34) - The future of SaaS marketing. (35:54) - Learn more about Abhay and Mesh and get in touch. (36:30) - Outro ************************Useful Links:Website: https://www.mesh.ai/Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we've interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.************************Timestamps: (00:00) - Intro (00:55) - Who is Eda Kavlakoglu? (01:42) - Eda's background. (06:08) - Eda's learnings at IBM. (09:13) - Biggest challenges. (12:06) - Main pillars of IBM's content strategy. (14:53) - Creating content for both users and search engines. (16:34) - Keyword research process at IBM. (18:45) - Eda's evolvement in the content process. (20:14) - How do you evaluate a piece's effectiveness? (22:01) - How will changes in search affect SEO? (26:21) - Use cases of generative AI. (29:00) - Creating topic clusters. (33:36) - Future of content marketing. (35:31) - Learn more about Eda and IBM and get in touch. (36:15) - Outro ************************Useful Links:Website: https://www.ibm.com/Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we've interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.************************Timestamps: (00:00) - Intro (01:45) - Who is Chris Anderson? (02:38) - Chris' background. (05:15) - How's life in Asia? (06:56) - What is GreenSlate? (08:36) - Differences between traditional businesses and SaaS. (11:18) - Chris learnings as Managing Editor at Gong. (14:40) - How do you maintain consistency on multiple content initiatives? (16:28) - Chris' role at GreenSlate. (18:53) - GreenSlate's content strategy. (20:24) - Building company's presence on LinkedIn. (21:41) - Brand within a brand. (26:08) - Thoughts on leveraging SEO at GreenSlate. (29:00) - Chris' thoughts on AI and practical use cases. (35:00) - Will SGE affect the traffic of sites? (36:49) - Media consumption and new types of content. (40:01) - Importance of content quality. (43:14) - The future of content marketing for SaaS companies. (46:12) - Use cases of TikTok for B2B. (47:16) - Learn more about Chris and GreenSlate and get in touch. ************************Useful Links:Website: https://gslate.com/Chris on LinkedIn: https://www.linkedin.com/in/chris77/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.************************Timestamps: (00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO and Founder at Kalicube. (07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com. (09:08) - Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. (13:09) - Jeremy Galante, SEO Lead at ClickUp. (15:44) - Eli Schwartz, Growth Advisor and SEO Strategic Consultant. (19:44) - Jitesh Patil, SEO & Content Specialist at Toggl. (22:09) - Bethany Fagan, Head of Content Marketing at PandaDoc (24:16) - Eric Hoover, Organic Search Director at Jellyfish. (25:16) - Caitlin Burns, Content and SEO Lead at Dovetail. (28:50) - Bernard Meyer, Sr. Director of Content & Creative at Omnisend. (32:48) - Lindsay Germain, Growth Product Manager at InfluxData. (37:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves.To enjoy the paid version for free, you can:1) Comment 'GrowthWaves' in this post2) Send George a DM on LinkedIn with your email so we can add you manually on BeehiivOnly 100 seats are available (in total).************************Timestamps: (00:00) - Intro (01:45) - Episode overview. (02:13) - story. (04:23) - Clarification #1: No association between GrowthWaves & Minuttia. (05:17) - Clarification #2: There would be ads. (06:15) - Clarification #3: GrowthWaves will have a paid version. (07:19) - Giveaway seats. (09:57) - Wrapping up. ************************Useful Links: GrowthWave's Website: https://growthwaves.com/ Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Melanie Broder,  Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.************************Timestamps: (00:00) - Intro (01:46) - Who is Melanie Broder? (02:11) - Melanie's background. (04:19) - What makes a content program successful? (05:44) - How to communicate the value of content marketing? (09:19) - Mistakes SaaS companies make to their content program. (11:53) - Unbusted the myth of word count. (14:25) - Will the blog remain an important channel in the future? (17:28) - Different content types beyond SEO content. (20:38) - Thoughts on content created to showcase thought leadership. (23:41) - Should content that indicates thought leadership be outsourced? (27:27) - Melanie's thoughts on the extra ‘E' from E-E-A-T. (32:14) - Thoughts on AI content. (35:57) - The future of SaaS companies regarding content marketing and SEO. (37:54) - Learn more about Melanie and get in touch. (38:23) - Outro ************************Useful Links:Website: https://www.melaniebroder.com/Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars' and its role in B2B SaaS companies' marketing strategies.************************Timestamps: (00:00) - Intro (01:44) - Episode overview. (02:37) - Media Singular concept. (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy. (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies. (05:14) - Characteristic #3: Media Singulars have a unique name. (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic. (06:19) - Characteristic #5: Media Singulars have media personalities behind them. (08:31) - Media Singular examples. (09:33) - Example #1: HubSpot & The Hustle. (11:20) - Example #2: Paddle & ProfitWell. (13:37) - Example #3: Mailchimp & Courier Media. (15:13) - Example #4: SEMrush & Traffic Think Tank. (16:34) - Example #5: Drift & Seeking Wisdom. (17:58) - Wrapping up. (18:36) - Outro ************************Useful Links: Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.************************Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse (09:25) - Kas Szatylowicz, Head of Organic Growth at V7 (11:44) - Gwen Lafage, VP of Brand and Content at Sinch (13:53) - Carlos Meza, President and CEO at CrowdContent (18:10) - Neil Patel, Co-Founder at NP Digital (22:39) - Bianca Anderson, SEO Strategist at HubSpot (26:33) - Brian Shumway, Director of SEO Product at Upwork (28:16) - Tania Miranda, Head of SEO at Recruitee (29:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

Podcast PlatformsIn this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more.************************Timestamps: (01:51) - Content creation best practices overview. (03:05) - Editorial guidelines. (04:30) - Brand guidelines. (05:05) - Comparative guidelines. (06:45) - Legal guidelines. (07:54) - Pain point x use case x JTBD x feature matrix. (09:44) - Product expert interview transcriptions. (10:30) - Sales call transcriptions. (11:37) - Customer call transcriptions. (12:27) - Product screenshot library. (14:05) - Quotes library. (14:57) - Post templates. (16:19) - Customer examples. (17:29) - Graphic templates. (19:07) - Demo account. (20:02) - Feedback archive. (22:17) - George's thoughts on the topic. (23:39) - Outro ************************Useful Links: Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Tania Miranda,  Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more.************************Timestamps:02:01 Who is Tania Miranda?02:54 Tania's background.05:54 What is Recruitee?07:33 Should hiring be a collaborative process?09:31 Tania's learning at Recruitee. 11:57 SEO challenges at Recruitee. 14:40 Misconceptions about SEO. 17:55 How to approach multidimensional SEO strategies?21:35 How to create meaningful content?25:10 Content prioritization at Recruitee. 30:20 Why do people in German go through a blog post?33:28 Crawlability and indexation at Recruitee.35:13 Migrating a website. 39:29 Tania's thoughts on AI content.42:26 The importance of basics on content marketing.44:00 How will SGE affect us?50:06 Learn more about Tania and Recruitee and get in touch.50:29 Outro************************Useful Links:Website: https://recruitee.com/Tania on LinkedIn: https://www.linkedin.com/in/tsmiranda************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Brian Shumway,  Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.************************Timestamps: (01:54) - Who is Brian Shumway? (02:35) - Brian's background. (04:03) - What is Upwork? (06:21) - Brian's learnings. (08:56) - Unique challenges regarding SEO at Upwork. (10:40) - How to identify emerging topics? (17:01) - Programmatic SEO. (20:31) - How to optimize your crawl budget? (24:23) - Technical SEO hygiene. (27:40) - How is Upwork approaching localization? (29:10) - Thoughts on SGE. (31:20) - Brian's opinion on generative AI. (33:11) - The future of SEO. (35:59) - Learn more about Brian and Upwork and get in touch. ************************Useful Links:Website: https://www.upwork.com/Brian on LinkedIn: https://www.linkedin.com/in/bshumway/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot's SEO strategy, E-E-A-T and more..************************Timestamps: (00:00) - Intro (02:07) - Who is Bianca Anderson? (02:52) - Bianca's background. (05:25) - Is there a future for SEO? (07:44) - What is Hubspot? (09:40) - Is Hubspot's inbound marketing playbook still effective? (11:27) - The main pillars of Hubspot's EN blog SEO strategy. (15:30) - How is Hubspot preparing for upcoming changes in search? (20:00) - Thoughts on search perspectives and E-E-A-T. (21:58) - Maintaining Hubspot's content inventory. (27:04) - The ‘Heavy Hitter' process for optimizing blog posts. (29:28) - How to analyze Google's Algorithm updates? (33:46) - Thoughts on Google SGE. (37:10) - Best use cases of Generative AI. (41:08) - Bianca's thoughts on SaaS SEO. (43:45) - Learn more about Bianca and Hubspot and get in touch. (44:52) - Outro ************************Useful Links:Website: https://www.hubspot.com/Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more.************************Timestamps: (00:00) - Intro (02:01) - Who is Ryan Prior? (03:02) - Ryan's background. (03:53) - What is Modash? (07:55) - Overview of Modash's SEO and Content Strategy. (10:07) - Learnings from practicing programmatic SEO. (13:27) - How to generate successful programmatic pages? (17:03) - Free-mini tools that drive traffic. (20:23) - Conversion optimization with examples from Modash's blog. (24:45) - Modash approach to link building. (28:43) - Influencer-led YouTube SEO. (32:37) - Ryan's thoughts on AI content. (34:19) - Google's SGE. (35:33) - Ryan's affiliate projects. (39:44) - Learn more about Ryan and Modash and get in touch. (40:04) - Outro ************************Useful Links:Website: https://www.modash.io/Ryan on LinkedIn: https://www.linkedin.com/in/priorryan/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.************************Timestamps: (02:04) - Who is Bernard Meyer? (03:27) - Bernard's background. (06:09) - What is Omnisend? (08:03) - Connection between content and design. (10:52) - Content strategy at Omnisend. (12:57) - Why most B2B SaaS don't use YouTube? (19:11) - Unbiased reviews and comparison pages. (23:18) - Brand importance. (26:42) - Niche limitations on content strategy. (36:03) - Bernard's thoughts on blog posts' importance. (40:52) - Blog post structure that satisfies your audience. (45:04) - What does the future hold for SaaS content marketing? (50:27) - Learn more about Bernard and Omnisend and get in touch. (51:03) - Outro ************************Useful Links:Website: https://www.omnisend.com/Bernard on LinkedIn: https://www.linkedin.com/in/bernardgmeyer/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.************************Timestamps: (01:42) - Who is Gaetano DiNardi? (02:36) - Gaetano's background. (06:30) - Gaetano's learnings. (08:57) - Brand importance to organic search. (12:08) - Why B2B SaaS SEO is challenging? (15:19) - Gaetano's thoughts on Google updates and SGE. (19:25) - Brand SEO importance. (24:11) - Gaetano's advice regarding changes in search. (28:46) - Problem identification chart for SEO. (33:18) - How to convert organic traffic into leads? (38:10) - What can SaaS companies do to stand up? (42:00) - Learn more about Sam and Ahrefs and get in touch. (42:31) - Outro ************************Useful Links:Website: https://officialgaetano.com/Gaetano on Twitter: https://twitter.com/gaetano_nyc************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.************************Timestamps: (01:54) - Who is Sam Oh? (02:38) - Sam's background. (05:35) - What is Ahrefs?  (06:36) - Sam's first steps with Ahrefs. (07:52) - Sam's learnings. (10:16) - Should other B2B SaaS companies approach marketing as Ahrefs? (13:43) - The state of video marketing for B2B SaaS companies. (17:44) - Sam's thoughts on outsourcing video production. (10:51) - Examples of SaaS companies leveraging video marketing. (24:48) - YouTube video formats. (26:55) - Ahrefs approach on short-form videos. (29:02) - Ahrefs YouTube strategy. (33:34) - What does the future fold for Ahrefs video content marketing? (34:45) - Content localization. (38:13) - Managing negative comments. (39:44) - Thoughts on SGE. (42:00) - Learn more about Sam and Ahrefs and get in touch. (42:17) - Outro ************************Useful Links:Website: https://ahrefs.com/awtYouTube: https://www.youtube.com/@AhrefsComSam on Twitter: https://twitter.com/samsgoh************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about Google's SGE, upcoming changes in search, and more.************************Timestamps: (01:38) - Intro (02:14) - SGE overview. (03:42) - Episode topic. (04:16) - Minuttia's stance regarding upcoming changes in search. (04:40) - Fact #1: Google needs great content to train its LLMs. (06:43) - Fact #2: Google has applied changes to search in the past. (10:39) - Fact #3: The cost of AI answers is higher than the cost of simple blue links. (13:01) - Fact #4: SGE is rooted in search ranking and quality systems. (15:51) - Fact #5: Many websites that generate income for Google rely on organic search traffic. (17:29) - Fact #6: People value the opinions and experiences of other people. (18:35) - George's thoughts on SGE. (19:48) - Outro ************************Useful Links: Minuttia's Website: https://minuttia.com George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Neil Patel, Co-Founder at NP Digital, and discussed the future of SEO, SGE, omnichannel marketing, and many more.************************Timestamps: (01:53) - Who is Neil Patel? (03:20) - What is NP Digital? (04:19) - NP Digital global expansion. (05:58) - Neil's thoughts on generative AI. (12:08) - Is there a future for SEO? (14:07) - Thoughts on SGE. (14:59) - Less traffic, higher intent. (16:32) - How should SEOs approach SGE? (17:33) - Google's own dependency on organic search traffic for revenue generation. (20:40) - Omnichannel approach on marketing. (23:13) - How should companies think about customer acquisition source diversification? (26:59) - The future of the blog. (29:16) - How do Neil's SaaS companies do marketing? (36:16) - Acquiring AnswerThePublic. (38:07) - Scaling an agency. (39:26) - Is there a chance that NP Digital will get acquired? (40:30) - What can we expect from Neil in the future? (41:10) - Learn more about Neil and NP Digital and get in touch. (41:26) - Outro ************************Useful Links:Website: https://npdigital.com/Neil on LinkedIn: https://www.linkedin.com/in/neilkpatel/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.************************Timestamps: (01:53) - Who is Laura Paskauskaite? (03:11) - Laura's background (05:01) - What is Surfshark? (07:07) - How do you approach SEO for a new brand in a competitive niche? (09:56) - The importance of alternative pages. (12:45) - Tips on branded keywords. (13:52) - Traffic that translates into revenue. (17:01) - How to find queries that bring more transactions? (19:17) - Methods to identify audience needs except for keyword research. (23:07) - How does data affect decisions regarding SEO in Surfshark? (27:55) - The value of secondary keywords. (30:37) - Factors that aren't easy to measure (e.g., brands). (35:56) - How does Surfshark approach international SEO? (42:22) - Technical aspect and link building regarding international SEO. (43:25) - Localized link-building outreach templates. (44:32) - Laura's learnings on building and retaining teams. (46:50) - Learn more about Laura and Surfshark and get in touch. (47:35) - Outro ************************Useful Links:Website: https://surfshark.com/Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.************************Timestamps: (01:50) - Who is Emir Atlı? (02:58) - Emir's background and what HockeyStack is. (04:13) - Who gets the most value using HockeyStack? (06:46) - Challenges B2B SaaS companies face regarding analytics. (09:38) - Attribution on activities that don't happen on websites (e.g., webinars). (10:10) - What are some mistakes companies make regarding attribution? (14:54) - How does Emir measure the impact of content on the revenue pipeline? (16:13) - How to use content pieces with strong intent? (19:49) - What about dark social and how to attribute value to them? (23:14) - Are there any activities attribution software can't track? (24:16) - Emir tips on building a brand from a content and SEO perspective. (29:39) - Learn more about Emir and HockeyStack and get in touch. (30:52) - Outro ************************Useful Links:HockeyStack Website: https://hockeystack.com/Emir on LinkedIn: https://www.linkedin.com/in/emircatli/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search. ************************Key Points: Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers. Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website. Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape. ************************Timestamps: (02:19) - Jeff's and Stephen's thoughts on the topic. (03:00) - The structure of this section. (03:56) - An overview of what's announced by Google during its Google I/O event. (08:44) - Will SGE take away traffic from websites, publishers, and brands? (12:45) - Participants' questions regarding the topic. (14:19) - How will SGE affect B2B content marketing? (20:18) - Most content professionals will need to make a radical mind shift. (22:46) - How do search results change for investigational keywords? (27:40) - Assumptions on the outcomes of the SGE. (32:36) - Changes to content strategies because of changes in Google search. (36:59) - What needs to be done regarding existing content inventory? (41:11) - Adding experience to your content and its importance. (48:38) - What's MarketMuse's stance regarding AI content? (55:53) - How do these changes shape the content software solutions industry? (59:52) - How's MarketMuse preparing for the changes on a product level? (01:02:39) - Outro ************************Useful Links:MarketMuse Website: https://www.marketmuse.com/Jeff Coyle on LinkedIn: https://www.linkedin.com/in/jeffcoyle/Stephen Jeske on LinkedIn: https://www.linkedin.com/in/stephenjeske/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we've interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more.************************Timestamps: (01:42) - Who is Eric Jaffe? (02:30) - Eric's background. (04:53) - What is GLG? (09:50) - Use case of GLG. (12:55) - Element of community at GLG. (14:22) - Content in foreign languages. (15:27) - Tips on how to conduct effective interviews. (17:53) - How does GLG measure quality in virtual events? (20:12) - The process of content selection at GLG. (23:37) - How does GLG manage thousands of content pieces monthly? (25:23) - Best practices for repurposing content from live events. (28:22) - How does GLG Library work? (30:30) - Differences in the content creation process across different industries. (31:56) - Eric's thoughts on the rise of generative AI. (35:16) - How does GLG ensure that its inventory is accurate? (37:35) - Learn more about Eric and GLG and get in touch. (39:23) - Outro ************************Useful Links:GLG Website: https://glginsights.com/Eric on LinkedIn: https://www.linkedin.com/in/eric-steven-jaffe/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.************************Timestamps: (01:46) - Who is Steffen Hedebrandt (02:35) - Steffen's background. (03:34) - What is Dreamdata? (06:14) - Case study of Dreamdata and attribution importance. (09:00) - How can you attribute value to a piece of content? (14:31) - What kind of metrics does Dreamdata collect? (18:32) - Attribution difficulties. (21:46) - Tactics that help to attribution. (24:03) - Which is the best attribution model? (27:54) - Mistakes that companies make when it comes to attribution (31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long? (35:26) - A unified system with data to identify what's driving revenue (36:45) - Steffen's advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts). (41:29) - What can we expect the future of attribution to be for B2B SaaS companies? (44:18) - Learn more about Steffen and Dreamdata and get in touch. (46:09) - Outro ************************Useful Links:Dreamdata Website: https://dreamdata.io/Steffen on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs. Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Christopher Panteli, CEO & Director at Linkifi, and discussed HARO link building and more.************************Timestamps: (02:06) - Who is Christopher Panteli? (05:14) - What's Haro, and how it works (08:51) - What's the lifecycle stage a company should be to invest in building links? (10:53) - Is there a typical timeframe for HARO link building? (16:48) - What's the process Chris follows? (18:48) - Topics that Linkifi doesn't touch (22:00) - What are journalists looking for using HARO? (24:16) - Are journalists researching to ensure the expertise of sources? (27:16) - Best practices for building links through HARO (30:14) - With the rising of AI content, how's HARO link building affected? (35:31) - Chris's thoughts on digital PR (39:12) - George's thoughts on HARO link building (40:16) - Learn more about Christopher and Linkifi and get in touch. ************************Useful Links:Linkifi Website: https://linkifi.io/Christopher on LinkedIn: https://www.linkedin.com/in/christopher-panteli-02987310/ Special discount of 20% with the code: linkifi20 ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs. Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.************************Timestamps: (00:00) - Intro (01:40) - Episode overview. (03:11) - The timeframe of the project. (03:50) - Growth summary. (04:28) - Our contribution & services. (05:13) - Results of publishing 16.6 content pieces per month for three months. (06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for. (07:13) - 209.46% increase in the total number of organic impressions. (09:02) - 344,38% increase in organic clicks. (10:39) - The journey to get from publishing something to acquiring a customer. (12:55) - Learning of this experience. (13:23) - Publishing velocity matters. (14:00) - The CMS your company's using can affect your team's efficiency. (16:02) - Streamline your processes and cross-company communications. (19:03) - Don't do migrations or other activities with technical risk. (21:02) - Leave your opinion outside the content editing process and focus on the scope. (24:43) - Outro ************************Useful Links:Minuttia's Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc's content strategy, content ideation, organic social, and more.************************Timestamps: What is PandaDoc? Differences between PandaDoc's blog and library. Content ideation process at PandaDoc. Different content types contribution to a multi-touch customer lifecycle journey.  PandaDoc's content efforts balance.  Thoughts on organic social.  The process of creating thought-leadership content pieces at PandaDoc's library. Will SaaS companies proceed with content marketing as media companies? Sharing the voice of the customer at PandaDoc. Bethany's thoughts on the future of SaaS content marketing. ************************Useful Links:PandaDoc Website: https://www.pandadoc.comThe Customer Engagement Lab: https://open.spotify.com/show/3CGYhETLC5XZwLnnigGCjJ?si=0e4a2219628940b1Bethany on LinkedIn: https://www.linkedin.com/in/bethanyfagan/************************Stay Tuned► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl's content strategy, SEO processes, and more.************************Timestamps: What is Toggl? Toggl UI design and website experience. Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire). How does Toggl approach competition in terms of SEO? Content strategy for SEO and publishing velocity at Toggl. Toggl's prioritization system for content across three products. The process of identifying opportunities for content updates. Thoughts on alternative pages and JTBD content.  Managing changes regarding search with E-E-A-T and the rise of generative content. Thoughts on generative content.  Toggl's approach to targeted keywords for new feature/use case pages.  Jitesh's thoughts on the future of SaaS content marketing and SEO. ************************Useful Links:Toggl Website: https://toggl.com/Jitesh on LinkedIn: https://www.linkedin.com/in/jiteshpatil/************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Carlos Meza, President and CEO at Crowd Content, and discussed content marketplaces, generative content, and more.************************Here's what we're covering: What is Crowd Content? What makes a good content marketplace? How can you find writers with expertise in certain topics and validate that they are actual experts? Do writers sign an exclusivity agreement with Crowd Content? The biggest changes in content marketing now. Thoughts on AI content and generative content tools What's Crowd Content stance on AI content Market feedback on AI content. Are content writers concerned? What changes does commoditization of content bring to the content and SEO industry? What can we expect from CrowdContent in the future? ************************Useful Links: Crowd Content Website: https://www.crowdcontent.com/ Carlos on LinkedIn: https://www.linkedin.com/in/carlosmeza2/ AI Content with George Chasiotis, Managing Director at Minuttia #Solos:  Watch on YouTube: https://youtu.be/LanUYJt7PuA  Listen on Spotify: https://open.spotify.com/episode/6cOicFlzufejPGcWqTpske  Listen on Apple Podcasts: https://podcasts.apple.com/tr/podcast/ai-content-with-george-chasiotis-managing-director-at/id1589952421?i=1000604633704  ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars, and discussed organic growth for Early-Stage SaaS companies and many more. ************************Here's what we're covering: What is Techstars?  The connection between product marketing and SEO. Why (and how) product marketing can benefit from SEO? How Saas companies should approach content and SEO in early stages. How to evaluate content performance. The future of product marketing and SEO for SaaS companies. ************************Useful Links: Techstars Website: https://www.techstars.com/ Lindsay on Linkedin: https://www.linkedin.com/in/lkgermain/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

 In this episode of The SaaS SEO Show, we've interviewed Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting, and discussed link building and more. ************************Here's what we're covering: How has link building changed over the years? The main elements of a successful link building campaign for SaaS companies. When SaaS companies should invest in link building? The main mistakes that SaaS companies do when it comes to link building. How to choose your target pages. Can a company quantify its needs in terms of link building? The ROI of link building. Price per link changes depending on the vertical. The future of link building. ************************Useful Links: Chilli Fruit Web Consulting Website: https://chillifruit.com/ Milosz on LinkedIn: https://www.linkedin.com/in/miloszkrasinski/ Milosz on Twitter: https://twitter.com/MiloszKrasinski Milosz's email: milosz@chillifruit.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis talks about 10 predictions & Minuttia's Stance on AI content.************************Here's what we're covering: The value of content will decrease. The quality of content will decrease. Content consumption will decrease as supply will surpass demand. Misinformation and content that's outdated and inaccurate will increase. Content written by humans will become increasingly gated. Topic-agnostic content writers will have a difficult time. Public companies will be the last to fall due to legal and brand implications. Development of a labelling system for AI-generated or assisted content.  AI content will be exploited and ultimately Google is going to punish the perpetrators. We'll see generative AI monopolies and SaaS companies that don't have proprietary technology may have a hard time. Minuttia's stance on AI content. ************************Useful Links: Minuttia's Website: https://minuttia.com/ George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Gwen Lafage, VP of Brand and Content at Sinch, and discussed brand and content Sstrategy.************************Here's what we're covering: What is Sinch? Sinch's ICP. Where should a VP of Brand and Content start from? How does Sinch approach brand strategy? Is it important to have a person managing brand at the company? How to measure the impact of raising brand awareness? The impact of brand on the company's bottom line. Content strategy at Sinch. The Sinch Glossary. Gwen's thoughts on AI content. ************************Useful Links: Sinch Website: https://www.sinch.com Gwen on LinkedIn: https://www.linkedin.com/in/gwen-lafage ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Kas Szatylowicz, Head of Organic Growth at V7, and discussed organic growth, content strategy and more. ************************Here's what we're covering: What is V7? Who's using the product and gets the most value? Digital PR at V7. Organic growth in a new category. Content creation and editing processes at V7. Changes in organic search. Correlation between organic growth and revenue growth. Doing content for a niche audience. Use case pages.In-post CTAs. Examples of SaaS content marketing. ************************Useful Links: V7 Website: https://www.v7labs.com Kas on LinkedIn: https://www.linkedin.com/in/kszatylowicz/?locale=en_US ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed John Ozuysal, Co-Founder & CMO at Datapad, and discussed Datapad's content strategy and more. ************************Here's what we're covering: What is Datapad? Who's using the product and gets the most value? Datapad's 6-month traffic growth. Can a previous domain's history affect your current one?  Keyword Research: the processes that lead to traffic growth.  Customer interviews as a means of getting insights for content. What follows Keyword Research? Datapad's publishing velocity. Converting traffic into leads.  John's thoughts on AI content.  ************************Useful Links: Datapad Website: https://www.datapad.io John on LinkedIn: https://www.linkedin.com/in/john-ozuysal/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Rad Paluszak, CTO at Husky Hamster, and discussed International link building and more.************************Here's what we're covering: What is Husky Hamster? Who's using the product and gets the most value? The need for CTO in Tech Agencies. What Husky Hamster does differently from other SEO agencies. How to know if a link gets indexed? How Husky Hamster approaches international link building. Email outreach for different countries and cultures. Why manual outreach gets less popular?  Tying link building to business outcomes.  Is the value of link building decreasing?  ************************Useful Links: Husky Hamster Website: https://huskyhamster.com NoN Agency Website: https://non.agency Rad on Twitter: https://twitter.com/radpaluszak ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.************************Here's what we're covering: Old vs new approaches to Content Marketing Keyword research and customer research SEO content + product-focused content + original content Content quantity and Content quality. Funnel and Search Intent Mapping + Lifecycle Stage Mapping. Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage. View to lead conversion rate and Lead to Customer Conversion Rate New Leads + New Customers and LTV Last-Touch and Multi-Touch attribution Blog-wide and Page-Section-Topic-wide measurement ROI = Taboo and ROI = Necessary ************************Useful Links: Minuttia's Website: https://minuttia.com/ George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/ ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Caitlin Burns, Content Lead at Dovetail, and discussed content strategy, SEO content and more.************************Here's what we're covering: What is Dovetail? Who's using the product and gets the most value? Does Caitlin use Dovetail for customer research?  Why Dovetail's website design catches the eye?  The importance of a good website design. The role of SEO content in Dovetail's content strategy. How Dovetail approaches keyword research. Conducting Customer research. Dovetail's magazine Outlier:  How the Slack community contributes to Dovetail's success. How Dovetail evaluates content marketing performance and ROI. What the future holds for SaaS content marketing? ************************Useful Links: Dovetail's Website: https://dovetailapp.com Dovetail's magazine Outlier: https://dovetailapp.com/outlier/ Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-burns-75a879a7/?originalSubdomain=au ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content. ************************Here's what we're covering: What is MarketMuse? Who's using the product and gets the most value? How MarketMuse defines its content strategy. What most companies get wrong with their content strategy. Thoughts on keyword research and difficulties of measuring content value. A common mistake most companies make with their content strategy. Ways of evaluating content throughout different stages. How to quantify topical authority from the content creation standpoint. How companies with big content inventories find gaps in their content strategy.  Characteristics of Helpful Content. What aspects of content quality Google will be looking for. MarketMuse's approach to AI-powered content briefing. Does MarketMuse use GPT-3 as part of its tech in content briefing?  The future of generative content. Examples of good uses of GPT-3 technology. Can generative content get watermarked?  How websites with generative content perform. Tips on using generative content tools. What content creation will look like in 5-10 years?  ************************Useful Links: Stephen on Twitter: https://twitter.com/stephenjeske Stephen on LinkedIn: https://www.linkedin.com/in/stephenjeske/?originalSubdomain=ca MarketMuse's Website: https://www.marketmuse.com ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Mordy Oberstein, Head of SEO Branding at Wix, and discussed SEO Branding and AI content.************************Here's what we're covering: What is Wix? Who's using the product and gets the most value? SEO branding and brand marketing. Brand marketing in a B2B setting.  Educating as the main vehicle for Wix's brand marketing.  Is driving traffic still important for Wix? The value of conducting interviews with customers.  AI generative content. How generative content overload will affect marketing?  How generative content will affect the SEO industry. How content that includes personal opinion will perform. Practical examples of use cases for generative content.  What does the future hold for the SEO industry? ************************Useful Links: Wix's Website: https://www.wix.com Wix SEO Learning Hub: https://www.wix.com/seo/learn Mordy on Twitter: https://twitter.com/mordyoberstein ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we've interviewed Lucia Tang, The Head of Content at Keeper, and discussed vertical ownership, content creation and more. ************************Here's what we're covering: What is Keeper? Who's using the product and gets the most value? Content strategy at Keeper. Content creation process at Keeper. How to deal with topics with no valuable keywords. Why fact-checking content is important. Proofreading and content editing at Keeper. Essential elements of successful content creation. Hiring writers with SEO knowledge. How to keep content up-to-date regardless of industry changes. Content promotion process at Keeper. ************************Useful Links: Lucia on Linkedin: https://www.linkedin.com/in/luciaqtang/ Keeper Website: https://www.keepertax.com Free Tax Resources: https://www.keepertax.com/free-resources Feature “Ask an Accountant”: https://www.keepertax.com/ask-an-accountant ************************Stay Tuned:► Website: https://minuttia.com/ ► LinkedIn: https://bit.ly/2DHaJNr ► YouTube: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!