Podcasts about SGE

The Search Shift: AI, SGE, and the Collapse of Old Search Optimization Rules: From Rankings to Rich Results

Dans ce 120 ème épisode, je vous partage le futur du référencement naturel. Pour l'exercice, j'ai clairement dépassé les 5 minutes mais le sujet méritait d'être creusé ;)Aujourd'hui, on plonge dans l'avenir du SEO. Si vous êtes entrepreneur, responsable marketing, ou créateur de contenu, cet épisode est fait pour vous : on y décrypte comment l'intelligence artificielle générative est en train de bouleverser les règles du jeu du référencement naturel.Google n'est plus seul maître du SearchPendant des années, Google dominait à 97 % le marché de la recherche en France. Mais les usages changent, notamment chez la Gen Z : on pose maintenant nos questions sur ChatGPT, Perplexity, voire TikTok. Résultat : les clics sur Google diminuent, et la manière d'obtenir de l'information évolue.GEO, SGO, SGE : les nouveaux piliers du référencementGEO – Generative Engine OptimizationC'est l'adaptation du SEO pour les moteurs dopés à l'IA. L'objectif ? Créer un contenu structuré, fiable, riche en entités, conçu pour nourrir les LLM (large language models). Il faut penser sémantique, contexte et crédibilité.SGO – Search Generative OptimizationC'est la bataille pour être cité directement dans les réponses générées par l'IA. L'enjeu ? Être visible dès le premier écran, dans une réponse qui influence l'acte d'achat, sans forcément générer de clic.Google SGE devenu Google AI OverviewCette fonctionnalité (pas encore arrivée en France) affiche une réponse générée par l'IA tout en haut de la SERP, suivie d'un carrousel de sources. C'est la réponse de Google face à Perplexity et aux LLM.Chiffres clés : ce que dit l'étude de Sujan SarkarLes chatbots IA ont progressé de 80 % en un an avec 55 milliards de visites.Mais ils ne représentent encore que 2,96 % du trafic total de recherche.86 % du trafic LLM est capté par ChatGPT.Malgré tout, HubSpot a perdu jusqu'à 75 % de trafic sur ses contenus généralistes.Sur Google, 60 % des recherches n'aboutissent à aucun clic.SEO classique VS référencement conversationnelAvant, un bon classement = du trafic. Aujourd'hui, l'IA délivre une réponse unique et synthétique. Si votre contenu n'est pas repris dans la réponse générée, vous êtes tout simplement… invisible.

Wir melden uns in der Sommerpause, um in die Sommerpause zu gehen. Ist das nicht nett? Ja sicher. Aber für die Spötter machen wir das doch gerne. Wir reden über Champions League, Nations League, Transfers, Klub-WM und Eintracht Braunschweig. Eben alles, was die Fußballfans weltweit so bewegt. Genießt die lange Extraschicht von über 90 Minuten und bleibt uns treu. Die nächste Folge kommt bestimmt ❤️

Hello Rank Squad! The footballing summer is officially here, with the Champions League Final crowning what has been a pretty unbelievable season in Europe all round. We start today's episode with the final word on that final, where Luis Enrique's brilliant PSG absolutely dismantled Inter in one of the all-time great showpiece performances. Then, it's onto the talk of the summer - transfer season; and whilst there will be plenty of this covered here on Ranks all summer long, we wanted to take a look at some of the deals already done or nearly done, that we have reservations about for one reason or another. Some are personal, some are club-related, and some are just a question of fit; but whilst there could and should be levels of excitement, it's important to try and be realistic as well. We discuss the details of moves for Rayan Cherki, Jobe Bellingham, Liam Delap and Matheus Cunha; and also touch on Bruno Fernandes' decision to stay at Manchester United. We finish off with a discussion of some of the deals we think are absolutely guaranteed to be a success, as well as some early thoughts on the links between Arsenal and Benjamin Sesko. It's Ranks! And remember, if you'd like more from the Rank Squad, including extra podcasts every Monday and Friday (including our weekly Postbox taking a look at the whole weekend of football) and access to our brilliant Discord community, then why not join us here on Patreon?

00:00 Alle Details zum Bellingham-Hammer 06:55 Chelsea will Gittens - Sancho zurück zu Man United 08:50 Neestrup Kandidat als RB-Leipzig-Trainer 09:45 Kwasniok: Einigung mit Köln 11:15 Froholdt als Bellingham-Ersatz zur SGE? 11:55 Robin Koch vor Verlängerung in Frankfurt 12:46 Loan-watch: Vinlöf vor Bayern-Abgang? 13:21 Peretz vor Leihe zu Eindhoven 13:52 Simone Inzaghi gibt Inter-Abschied bekannt - kommt Fabregas? 15:55 Theo Hernandez: Einigung zwischen Milan und Al Hilal 16:31 Osimhen: Galatasaray oder Al Hilal? 17:59 Man United: Mbomeu kommt, Fernandes bleibt, Interesse an Sesko 19:52 Done Deal: Flekken zu Bayer, Kelleher nach Brentford

Truth Be Told with Booker Scott – Congress prepares to dismantle the passed Big Beautiful Bill, featuring only $9 billion in DOGE cuts. The Trump administration will initiate rescission to reclaim prior appropriations, requiring congressional approval within 45 days. Meanwhile, Elon Musk's SGE term ended, and he met Trump in the Oval Office. Plus, early Trump pardons and considerations made headlines recently...

Episode 358 TOPICS -Full Season Recap -What are we drinking -Around the Bundesliga -Match of the Season -MVP/MDP -Grading Dino and Krosche -Where to find us HOSTS Chris and John Find them at www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at www.royhammer.de

Tired of chasing SEO hacks and paying for strategies you don't understand? In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google's latest AI update (hello, SGE!), she explains how small business owners can adapt without dropping thousands on expensive services or website redesigns. You'll learn: How to write content that actually gets noticed. Why headings matter more than you think. The mobile and speed tweaks that boost visibility. Why backlinks aren't dead — but need to be earned. And how to build a simple, consistent visibility strategy that works. Lori's take? It's not about tricking Google. It's about becoming the obvious choice when your dream client searches for what you do. Hit play and start making SEO simple and strategic. This is visibility for the rest of us. Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Levanta Shift Calculator -

Saison-Fiiiiinaaaaale oh oh! Stuttgart-Steffen ist noch im Delirium, da nehmen wir schon wieder auf. Sei ihm aber auch gegönnt, so ein DFB-Pokalsieg ist für Stuttgarter ja eher selten. Herzlichen Glückwunsch und Danke für viele Eindrücke auf Insta. In der vielleicht letzten Folge, ihr wisst ja: die nächste kommt bestimmt, machen wir den Job von Ricken und Krösche. Es zeigt sich: es wird viel verkauft diesen Sommer! Ran da!

Die Eintracht zockt auf doppelten Gewinn und hat Erfolg, Toppmöller nimmt die nächste Stufe, im Kader steht wieder mal ein Umbruch bevor. Alice Jo Tietje über eine bemerkenswerte Saison der Eintracht.

Episode 357 TOPICS -Recap Matchday 34 -Around the Bundesliga -What are we drinking -Future of select players -Where to find us HOSTS Chris and John Find them at www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at www.royhammer.de

Laura Freigang ist dafür verantwortlich, dass in der Kabine von Eintracht Frankfurt und der Nationalmannschaft eine Analog-Kamera rumliegt. Über 1.500 analoge Fotos macht sie jedes Jahr und schafft mit ihren Fotobüchern Erinnerungsstücke. Auch auf dem Platz glänzt die torgefährliche Stürmerin von Eintracht Frankfurt, ihr Hackentor gegen Schottland war nominiert als „Tor des Monats“. Im Sonntagstalk mit Bärbel Schäfer spricht Laura über die Bedeutung von Vorbildern, die Vorteile des Profi-Daseins und die Bedeutung von Teamgeist für eine Mannschaft.

Drei Teams, zwei Plätze: Wer packt die Champions League? Matthias Dersch, Alexander Steinmeier und Marvin Mendel über einen modernen Schleifer, Gelassenheit trotz schlimmer Vergangenheit und warum Toppmöller nach einem Streichholz sucht.

Episode 356 TOPICS -Recap Frauen at Leipzig -Recap Männer v St. Pauli -Preview Männer at Freiburg -Where to find us HOSTS Brian, Chris, and John Find them at www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at www.royhammer.de

Der FC St. Pauli holt den wichtigen Punkt bei Eintracht Frankfurt. Ein Podcast über Klassenerhalt, Ideenlosigkeit und die Lage der Ligen.

Episode 355 TOPICS -Around the Bundesliga -Recap Männer at Mainz -Recap Frauen v Hoffenheim -#WhatAreWeDrinking - Preview Frauen at RBL -Preview Männer v St. Pauli -Where to find us HOSTS Garret Find them at www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at www.royhammer.de

Episode 354 TOPICS -Recap Männer v Leipzig -Around the Bundesliga -Recap Frauen at Koln -Preview Frauen v Hoffenheim -#WhatAreWeDrinking -Preview Männer at Mainz -Around the Bundesliga -Where to find us HOSTS Garret and Chris Find them at www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at www.royhammer.de

Nach dem überzeugenden 4:0-Statement gegen RB Leipzig steuert Eintracht Frankfurt mit großen Schritten auf die direkte Qualifikation für die Champions League zu. Und die SGE ist nicht nur sportlich, sondern auch mental bereit für die Königsklasse des europäischen Fußballs."Willkommen in der Königsklasse! Und ich glaube, Eintracht Frankfurt wird ein würdiger Repräsentant des deutschen Fußballs sein, ist sich Hartwig Thöne im Fever Pit'ch Podcast sicher. Für den Sport1-Moderator ist klar: Was Frankfurt aktuell auf und neben dem Platz zeigt, ist nicht weniger als das Ergebnis jahrelanger konsequenter Arbeit von klugen Transfers über Kontinuität auf der Trainerbank bis hin zu einer Mannschaft, ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.

Alex Straus verlässt den FC Bayern. Wir sprechen mit Justin Kraft und Helene Altgelt darüber, was das für Bayern bedeutet, welchen Vorteil Wolfsburg im Kampf um die Champions League hat und warum Jena das neue Werder sein könnte.

Episode 353 TOPICS -Männer last two matches -Around the Bundesliga -Frauen v Bayern -#WhatAreWeDrinking -Männer next two matches -Around the Bundesliga -Where to find us HOSTS Garret and Chris Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de April in the D is written by Los Angeles' own Blacklist Union: https://www.youtube.com/watch?v=ESw8Jym3tqY

Bayern ist so gut wie Meister, aber mit Nebengeräuschen. Wir sprechen über das Topspiel, einen SC Freiburg on fire und das Comeback des Spieltags.

Episode 352 TOPICS -Unfortunately talk about Bremen match/Around the Bundesliga -Preview Europa Quarterfinal Leg One -#WhatAreWeDrinking -Preview Frauen v Bayer -Preview Männer v Heidenheim -Where to find us HOSTS Garret, Chris, and John Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de

SEASON 3 EPISODE 115: COUNTDOWN WITH KEITH OLBERMANN A-Block (1:45) SPECIAL COMMENT: It only took Trump losing a critical election by 10 points in a state he carried last November for even HIM to figure out that Elon Musk is the best electoral friend the Democrats have right now. The White House has leaked that Elon's 130-day exemption as a "Special Government Employee" is up at the end of May and so is his time inadvertently saving democracy from the MAGA cult. We CAN'T LET HIM LEAVE! Also, INDICT ELON! Also also, PROTECT ELON AT ALL COSTS! The reporting suggests Trump intends to keep Musk as an informal advisor and frequent White House visitor and that is great news. If Trump won't keep Musk attached to him sufficiently, we have to do it for him. ELON MUSK'S UNFAVORABILITY AMONG DEMOCRATICS IN WISCONSIN IS 97 PERCENT. Let's take that national! OH BY THE WAY TRUMP JUST TANKED THE WORLD ECONOMY. 54% tariffs on China? 26% on India? Huge on the EU and UK? 10 percent on the people he likes? This is the day the Leopards of Wall Street discover that Trump of the Leopards Eating Faces Party is a cannibal: he eats the faces of other leopards! Also I'll explain how this whole tariff crap mainlines back to Trump's insane fixation with gold and the color gold. MEDIA DISASTER: Bill Maher self-destructs. Stephen A. Smith thinks he's the first person to discover the Trump 3rd Term Scam. MSNBC's attempt to tank is so successful "Morning Joe" is now behind CNN in the demo. B-Block (36:14) THE WORST PERSONS IN THE WORLD: Whoever let the BBC start a piece about the Myanmar Earthquake with the line "On the road to Mandalay." Ex-journalist Matt Taibbi will never testify to the House again. And Richard Carlson, at the center of transphobia, sports, TV news, Fox News, Renee Richards, and even worse things, is dead. C-Block (49:45) THINGS I PROMISED NOT TO TELL: With the New York Times reporting Chuck Todd is seeking to buy a podcast or local high school sports news company for two billion dollars, it's time for me to note that we are nearing the six year mark since I finally said "I have had enough of this idiot for one lifetime."See omnystudio.com/listener for privacy information.

Kalkuliertes Risiko soll die SGE nach vorne bringen, doch gibt das die Hierarchie der Bundesliga her? René Kurfürst über Lehren der jüngeren Vergangenheit, ein Umfeld im Wandel und eine Leerstelle, die gefüllt werden muss.

Episode 351 TOPICS US Tour Männer's Stuttgart Match Around The Bundesliga #WhatAreWeDrinking Frauen's Bremen Match Männer Rumblings Männer v Bremen Preview Where to find us HOSTS Garret and John Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod | www.hefpod.com Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de

Klatschen in der Champions League, Siege in der Liga. Was passiert da bei Bayern und Wolfsburg? Oskar Heirler und Frank Hosenseidl über Fragesteller, die nicht auftauchen, Heizgeräte auf der Pressetribüne und die Frage: Wohin will die Liga?

Episode 350 TOPICS Bochum spiel, a great win, Santos, Kristensen, Controversial Fan Delay - Coming to America - Eintracht at Titan Slayer: Bochum - Truly terrifying - Eintracht Women at Freiburg - SCF on the upswing -#Whatarewedrinking -Controversy at Bochum, again -Preview: Eintracht Frauen at Werder Bremen -Preview: Eintracht Frankfurt vs Stuttgart HOSTS Chris and Garret Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod | www.hefpod.com Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard with a nice tap in assist from one Mr. Neilbert Diamond. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de

Dots Oyebolu speaks with James Wirth, Senior Director of Strategy and Growth Marketing at Citation Labs, to explore how SEO is more about ROI than just rankings and why SEO professionals should “steal” budgets from PPC campaigns.James shares insights on the impact of AI on search, the role of structured content, backlinking strategies, and how competitive analysis shapes SEO success.Key Takeaways:(01:00) To a marketing strategy leader, SEO isn't just SEO — it's all about ROI.(02:28) The rise of AI is reshaping organic search, shifting from "dark social" to "dark search" and "dark communities."(03:47) Google's Search Generative Experience (SGE) changes how marketers approach SEO.(06:19) Early studies indicate that SGE pulls search results from specific ranking positions.(10:26) Google may reduce the number of search pages, making Page One rankings even more critical.(12:52) Bing's role in SEO may expand as Microsoft invests heavily in AI-powered search.(17:03) Structured content and schema markup are more crucial than ever for SEO success.(21:09) Leveraging podcast content for guest-authored articles is an effective backlinking strategy.(26:16) The concept of "money pages" determines where backlinks should point for the highest SEO impact.(28:54) Competitive analysis involves evaluating link gaps, search ranking positions, and content structure.(35:42) Look at unasked questions when making recommendations around content.(44:04) Measuring SEO ROI is an ongoing challenge, but controlled testing helps quantify impact.Resources Mentioned:James Wirth -https://www.linkedin.com/in/jameswirth/Citation Labs -https://www.linkedin.com/company/citation-labs/Link Launch | A new mission control for link building -https://linklaunch.com/Citationlabs.com | Blog including ROI Forecasting template -https://citationlabs.com/link-building-your-cmo-will-love/Insightful Links:https://intergrowth.com/seo/vs-ppc/https://searchengineland.com/7-things-wish-cmos-knew-link-building-192705https://www.mediajel.com/blogs/link-building/https://www.thehoth.com/blog/new-way-to-build-links/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? Why SGE is a Big Win for Small Law Firms

Did you like this episode? Dislike it? You're Already Creating Content—Now Make It Work Harder

Did you like this episode? Dislike it? Make Your Content Work Harder for You✨ You're already putting in the effort to create content—but is it working as hard as it could? The best lawyers don't just produce content; they leverage it to attract and retain clients. In this episode, Smike and Eddie break down simple yet powerful ways to elevate your legal content strategy—without adding more to your plate.

Did you like this episode? Dislike it?

Episode 349 TOPICS - Europa vs Bundesliga - Why is this so expected? - Europa - Eintracht defeats Ajax - Is it luck? - Bundesliga - Loss to Union Berlin - Not good enough - Eintracht Women - SGS Essen - Frustrating Win - Quick Women's Bundesliga Look Forward - Men's Bundesliga Round-Up - Bayern LOL - No wins for home sides for two weeks - #WhatAreWeDrinking - Europa Predictions Predictions - Ajax at Waldstadion in Europaliga - Eintracht at Titan Slayer: Bochum - Truly terrifying - Eintracht Women at Freiburg - SCF on the upswing HOSTS Chris and John Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod | www.hefpod.com Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de

Los usuarios ya no buscan igual. Google sigue en el juego, pero TikTok, ChatGPT y los buscadores de AI están robando tráfico. En este episodio te contamos cómo posicionarte en AI, por qué TikTok puede ser muy rentable y qué estrategias de SEO realmente siguen funcionando en Google.

Episode 348 TOPICS - Eintracht out-classed by Bayern - Europa - Eintracht faces Ajax - Zweite and Dritte Ligas Talk - Leverkusen at Waldstadion - Shenanigans Ensue? HOSTS Brian and Garret Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod | www.hefpod.com Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de

Alex Silverberg, President and SEO Strategist at APSEO, delves into Google's SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data to make it easy for search engines to attribute value to your site. Today, Alex discusses how to optimize for SGE.Connect With: Alex Silverberg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eintracht Frankfurt spielt eine starke Saison und ist auf Champions-League-Kurs. Götzes zweiter Frühling, die Aussichten für Can Uzun, das Transfergerücht um Doan, das Europa-League-Duell mit Ajax und natürlich das Topspiel bei Bayern München: Wir besprechen mit kicker-Reporter Julian Franzke die wichtigsten Fragen rund um die SGE.

Episode 347 TOPICS - Frauen Make or Break? Broken. Shattered. - Loss to Bayern demoralizing - Loss to Wolfburg embarrassing - Week off - What Are We Drinking - Eintracht AG Membership Annual Meeting - Men's Bundesliga Matchday 22 Recap - Holstein Kiel Heimsieg Breakdown - Dominated game - Preview Auswärtsspiel at Bayern - Get something! HOSTS Garret and John Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod | www.hefpod.com Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Eintracht Frankfurt and thrash metal legends: Tankard. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de

Episode 346 TOPICS - Frauen destroy Potsdam, complete devastation - Watch this team, folks. They are incredible to watch, and this is their make or break moment! - Frauen Bundesliga Matchday 14 Overview - Preview of Bayern Munich in DFB Pokal Quarterfinals - Preview of Wolfsburg - What Are We Drinking - Unsettling Draw - Männer vs Borussia Mönchengladbach - Dominated game, but no domination in goals in the net - Concern? - Batshuayi and Wahi debuts - Uzun continues to dazzle, but no start here - Men's Bundesliga Matchday 22 Outlook - Preview Holstein Kiel HOSTS Garret and John Find them at https://www.hefpod.com Produced by Nathan Kwarta in St. Louis. Find them at bembelboi.bsky.social. Show links:@HEFpod | linktr.ee/hefpod | www.hefpod.com Show art branding by Miles Erich. Hey Eintracht Frankfurt Podcast was created by Brian Sanders. Our theme music is the song "Fórza SGE" by Frankfurt and Eintracht legends Tankard. You can find Tankard at @tankardofficial and at https://www.reapermusic.de/reaper Our outro music is “Hey Eintracht Frankfurt” by the fabulous Roy Hammer & die Pralinées. Find them at https://www.royhammer.de

Woohoo! It's that time of year again when I review last year's digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025.  These prediction posts are some of my most popular content all year, so I can't wait to share this year's iteration with you today. This year, I'm trying something different.  Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend. Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms Last year I predicted that people would optimize their content for Google's AI overviews and other AI-search interfaces, like ChatGPT and Perplexity. Was I correct? Let's find out! Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. ◽️◽️◽️◽️◽️◽️

In this episode of The Digital Marketing Podcast, brought to you by TargetInternet.com, Daniel, Ciaran, and Louise revisit the age-old question: “Is SEO dead?” This time, they look ahead to 2025 and beyond. The hosts examine how search engine optimisation has evolved—and why it's far from obsolete, despite the rise of AI, generative search, and changing user behaviours. The Big Question: Is SEO Dead in 2025? The team reflect on how this debate has reappeared time and again over the years. Daniel recalls delivering “Is SEO Dead?” presentations for more than a decade. Each new development—like Google's Search Generative Experience (SGE)—prompts marketers to wonder if SEO, as we know it, is on its last legs. The consensus? While the landscape is changing, SEO is definitely still alive. The Evolution of Search Search Everywhere Optimisation (SEO?) Daniel mentions a Neil Patel reference to “Search Everywhere Optimisation,” suggesting marketers need to ensure their content is discoverable across multiple platforms—search engines, social media, and beyond. While Ciaran pokes fun at the buzzword bingo, this concept points to the wider reality that people no longer rely solely on Google for answers. Search Journey Optimisation (SJO) Daniel also sarcastically floats another acronym—“Search Journey Optimisation”—to emphasise that effective SEO now involves guiding users throughout their journey, from discovery to conversion, across numerous touchpoints. Whether it's a blog, social channel, or AI-driven tool like ChatGPT, the goal is consistent: be where your audience is searching. Generative AI and the Future of Results Google's Business Model A student on Daniel's MSc programme queried whether Google's focus on generative AI answers might undermine its core income from search ads. Daniel counters that because advertising revenue is so vital, Google will simply evolve how it integrates AI responses in order to preserve those crucial ad clicks. AI is more likely to be blended with paid search than to replace it. User Behaviour in Social and AI From Instagram's rise as a “second largest search engine” to ChatGPT's quick-fire Q&A approach, people's searching habits are increasingly diversified. Still, the principle of discoverability remains paramount: marketers must ensure their content can be found wherever potential customers are looking. Why SEO (Still) Matters While AI-driven summaries and direct answers may reduce clicks for basic queries, the hosts point out that deeper engagement and conversions happen when people actually visit a website or platform. Organisations that offer in-depth, high-quality information will continue to attract meaningful traffic. In other words, SEO is still fundamental—just with a renewed focus on user-centric, valuable content across all relevant channels. If you're intrigued by the latest acronyms (SJO, SEO, SGE) or want a clearer understanding of how AI might reshape our industry, this episode is a must-listen. Join Daniel, Ciaran, and Louise as they discuss AI's influence, Google's motivations, and practical steps to stay competitive. Listen now to find out why SEO keeps being declared ‘dead'—and why, in reality, it's more vital than ever. -- You'll find all links on TargetInternet.com Show notes: https://targetinternet.com/resources/how-to-rank-in-chatgpt Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

With the holiday season upon us, Gene and several other friends visited Sacramento Gamers Expo where we met some awesome game developer legends like David Crane, Garry Kitchen and Ed Annunziata. Joining Gene is Michelle (the 'voice' of Sue Kasper), AJ of VGMPorium (also on our Persona show) and last but not least Brian Stewart, one of the biggest VGM fans you'll ever find. Join us as we look back at our experience at SGE playing games, attending panels and looking back at our gaming in 2024 more generally. Tracklist 00:00 (Bedding) Wizard Theme - Warriors of the Eternal Sun (GEN, 1992) - Paul Mudra, Frank Klepacki, Dwight Okahara 06:58 (Excerpt) Azcan Wander - Warriors of the Eternal Sun - Paul Mudra, Frank Klepacki, Dwight Okahara 07:14 (Excerpt) Azcan Wander - arrangement by "Gate House" 07:58 Swamp Combat - Warriors of the Eternal Sun (GEN, 1992) - Paul Mudra, Frank Klepacki, Dwight Okahara 16:15 Penetration - RayForce / Gunlock / Layer Section / Galactic Attack (ARC, 1994) - Tamayo Kawamoto 27:36 Gymhouse - Three Dirty Dwarves (SAT, 1996) - Attila Héger, Attila Dobos 38:49 John Whitgift - Astrologaster Dirty Dwarves (iOS, Switch, 2019) - Andrea Boccadoro Emily Dickens (Soprano) Ruth Kiang (Alto) Benedict Hymas, Robin Bailey (Tenor) Jimmy Holliday, Christopher Webb (Bass) 48:52 (Excerpt) "21 Concepts" from the album The Graduate by MC Lars 50:15 Spring (Wild Horseradish Jam) - Stardew Valley (Various, 2016) - ConcernedApe aka Eric Barone Links to other things mentioned Game developers and designers Audacity Games David Crane Garry Kitchen Ed Annunziata Brian Colin (IG) VGM albums Astrologaster Stardew Valley Artists and performers at Sac Gamers Expo MC Lars The Graduate album Mega Ran Lo(u)ser Scarecrow Scandals Alice Knows Karate Got Item  Websites Game Grooves Warriors of the Eternal Sun - Azcan Warrior by “Gate House” Hildregarde Von Blingen (Youtube)

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?