Podcasts about old hat creative

When you own a sports marketing agency you have to stay up with the changing demographics of your target audience. In this weeks podcast, Zac Logsdon, founder of Old Hat Creative sports marketing agency, and I dig deep into today's sports audience, how to attract them to games, engage and grow with them. This is sports marketing. Thanks to our sponsors for this episode... Temple University's Master's Program!Hi everybody, I'm Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports podcast…Could you imagine being five years out of college and starting your own sports marketing agency? Forget even being that specific – could you imagine being five years out of college and trying to run anything completely by yourself?I'll admit, I was totally co-dependent in my 20's. I needed someone else, thank you Sandy Malcolm if you are listening, to steer me, guide me through my career decisions, help me focus and understand the larger business around me.Not Zac Logsdon.This guy – that's my Jon Gruden impression, how was it? This guy, graduates from University of Oklahoma with a degree in advertising and starts working for a big advertising firm. I'm guessing he missed sports, so he left his big firm after two years and starts heading up the graphic design team for his Alma Maters athletic program.Three years later – eh, I think I can do this myself – let's start an agency from scratch.Are you insane?I've always thought I was a pretty motivated and confident dude, but I would not have had the ability to do what Zac Logsdon has. But then again, starting an agency isn't the same as owning a successful agency. Many go under in a short time frame… but not Zac's.Fast forward 17 years and not only is Old Hat Creative still thriving in the sports industry, working with college athletic programs across the country, but he's also written two books, hosts a podcast and every once in a while…sleeps.Here's the fun part – in this interview, we aren't just going down memory lane discussing how he got where he is, sure we'll do some of that, but primarily we're talking about the now. Understanding fan behavior, marketing to today's generation of sports fans, the direction of the sports industry and more…After this podcast is over, if you are anything like me, you'll probably subscribe to Zac's podcast Winning is not a strategy, and buy one of his books… I did, and I'm not great at endorsing competing podcasts…it takes a lot for me to tell all of you to listen to someone else so you know I mean it!Here's Zac Logsdon…Questions for Zac Logsdon, Old Hat Creative Sports Marketing Agency1: Before we get into the finer details of sports marketing, fan behavior and your career, we'll start with a little more of your personal story – the when and why.When did you figure out you wanted to get into the marketing side of sports… and why did this become your passion and goal?2: You were an advertising major and after graduating from University of Oklahoma started working at one of the largest advertising firms in the region – Ackerman McQueen – how much did this experience at a major firm help form you and your personality in marketing and advertising?3: Pretty quickly you turned that big firm experience into a role with the Oklahoma athletic department as Director of Graphic Design...and then wham, just 5 years after graduating college started your own marketing agency, Old Hat.How often did you cry yourself to sleep in the early days of starting your own agency?4: Getting clients I'd imagine has to be the hard part – what was your approach to getting and growing your client base? And did your Oklahoma connection kick things off?5: Marketing is such a broad term – there's the creative, the activation, the tracking and conversion, the communication and copy writing side – the list keeps going! In your experience, do you think it's better for someone to have a specialized focus and talent, or is it smarter to be a jack of all trades?

Tracie Hitz is a personal and professional branding strategist with more than 20 years of branding, marketing and sales experience in the sports industry. She launched Hitz & Branding, LLC in June 2018 after twenty years in the sports industry. In this new endeavor she helps people set goals, tell a story, land a date, land a job, or land anything they want.  Immediately before founding Hitz & Branding, LLC., Tracie was the Director of Championships & Alliances at the NCAA. In her first year, she oversaw the 2014 Women’s Final Four sales efforts that led to a sold-out arena in a first-time host city, and the following year she led the charge to record the largest attendance at a Women’s Final Four since 2010. Tracie came to the national office after working in the C-Suite as the Chief Marketing Officer at Old Hat Creative for 3.5 years where she doubled its annual revenue each year working with over 80 professional and collegiate sports organizations. She was named to the C-Suite for the NACMA Board of Directors in 2008 and was the Board advisor from 2010-2013. She has been a member of the UNC Center for Research in Intercollegiate Athletics Board of Advisors and the IUPUI Tourism, Conventions and Event Management Advisory Board since 2015. She received her bachelorʼs degree in Communication (Journalism) from Truman State University in Kirksville, Missouri in 1997 and her masterʼs degree in Integrated Marketing Communications from Northwestern University in 2003.   In today’s episode, we discuss: Different branding and marketing strategies for individuals and businesses Career journey in athletics Using social media to tell a story Dating and relationship advice ... and so much more!!! Website:  HitzAndBranding.com Chicago Tribune Blog: ChicagoNow.com/hitz-mrs Tumblr: TracieHitz.tumblr.com Instagram: @Tracie.Hitz Twitter: @TracieHitz Email: traciehitz@gmail.com Facebook: Facebook.com/tracie.hitz LinkedIn: Linkedin.com/in/traciehitz Youtube: http://youtube.com/user/traciehitz Articles of interest ... Living Outside My Comfort Zone Pushes Me Beyond Mediocre Being Rejected on The Steve Harvey Show Boosted My Confidence LISTEN: Kickapoo native Tracie Hitz, a local girl done good Tracie Hitz Named Director of Business Development for Old Hat Creative Past "Success is a Choice" podcast episodes of interest . . . Tim Hall (UMBC Athletic Director) - Episode 095 Stephanie Harvey (5x World Champion Professional eSports Gamer) – Episode 087 Melissa Agnes (Crisis Preparedness & Brand Management Expert) - Episode 083 Dayvee Sutton (National Lifestyle & Travel Correspondent) – Episode 082 Kevin DeShazo (Social Media Expert & Fieldhouse Media Founder) – Episode 079 Larry Winget (The Pitbull of Personal Development) – Episode 054 Alicia Jessop (Pepperdine Sports Law Professor & Founder of Ruling Sports) – Episode 047 Kevin Harrington (Original Shark on “Shark Tank”) – Episode 021 Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.  Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, Jon Gordon, and Pat Williams. Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice. Please consider rating the podcast with 5 stars and leaving a quick review on iTunes.  Ratings and reviews are the lifeblood of a podcast. This helps tremendously in bringing the podcast to the attention of others. You can tell your friends on Twitter about this episode by sharing the tweet below or spreading the word by using the share buttons below. Thanks again for listening and remember that “Success is a choice. What choice will you make today?”

After twenty years in the sports industry, Tracie Hitz launched Hitz & Branding, LLC in June 2018 to specialize in personal and professional branding in the sports industry and beyond. She continues to work with the NCAA on its women's basketball initiatives, including regular season marketing through the postseason.Tracie was named Director of Championships & Alliances at the NCAA in October 2013 where she joined the staff in its mission to grow the game of Women’s Basketball. In her first year, she oversaw the 2014 Women’s Final Four sales efforts that led to a sold-out arena in a first-time host city, and the following year she led the charge to record the largest attendance at a Women’s Final Four since 2010. Tracie came to the national office after working as the Chief Marketing Officer at Old Hat Creative for 3.5 years where she doubled its annual revenue each year working with over 80 professional and collegiate sports organizations. She was named to the NACMA Board of Directors in 2008 and was the Board advisor from 2010-2013. She has been a member of the UNC Center for Research in Intercollegiate Athletics Board of Advisors and the IUPUI Tourism, Conventions and Event Management Advisory Board since 2015.She received her bachelorʼs degree in Communication (Journalism) from Truman State University in Kirksville, Missouri in 1997 and her masterʼs degree in Integrated Marketing Communications from Northwestern University in 2003.

“The best designers are always problem-solvers...[our] job is to figure out how to make this [project] the best it can be.” On this week’s podcast, freelance sports designer Brian Gundell joined the show to discuss his career working in a few different limbs of the sports industry. From agency side to Nike to the MLB to college football recruiting, Brian has an varied history in this niche of design. Brian touches on the importance of SportsLogos.net to his entry into sports design, as well as the importance of networking and building relationships with folks in this very small industry. We laugh about the ridiculousness of college football recruiting graphics and Brian elaborates on this newest position for designers in sports. Lastly, we touch on the lack of upward mobility in college sports and Brian leaves us with some insight into his move to full-time freelance. Mentions include: Brian on Twitter Episode 52: Chris Creamer of SportsLogos.net Episode 67: Aaron Masik, Upper Deck How Magazine Print Magazine Smashing Magazine Old Hat Creative Episode 13: Kris Bazen Episode 11: Adam Clement, Under Armour Todd Van Horne, Nike Episode 8: Darrin Crescenzi Episode 44: Torch Creative Episode 37: Matt Lange, Alabama Football Episode 58: Surf Melendez, Miami Dolphins Jon Willey, Miami Dolphins Brandon Moore, Miami Dolphins Episode 57: Ashley Strauss, Tennessee Titans Sammy Silverman, Ohio State Football Alex McLeland, STN Digital Boyd Erickson, Arizona St. Create Legal My next guest is going to be Tim O'Shaughnessy. Tim is a broadcast art director at ESPN where he has worked on motion packages for brands such as ESPN College Football, Mike & Mike, NBA on ESPN and the 2014 World Cup to name a few. Some of Tim's work can be seen at his site here. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"If I can contribute to the design world, something that might exist long after I'm gone, that's a win for me...Sports Fonts was a part of that". This week I'm speaking with typeface and logo designer, Kristopher Bazen. Kris is currently a senior apparel designer at J. America. He also recently founded Sports Font Foundry, an online store and typeface foundry targeting the sports industry. From getting kicked out of high school to battling cancer, Kris has a very inspiring story of perseverance and overcoming obstacles in life to get where you want to be professionally and approaching your career from a different mindset. Before founding Sports Font Foundry, Kris spent time at Reebok, Adidas - Sports Licensed Division and Old Hat Creative honing his branding and illustration skills. In this interview, Kris shares advice for getting starting from scratch in the sports industry, diversifying your skillset, learning to sell good design to clients, the importance of sketching and more. Kris also touches on his sports logo design process and custome typeface design process. We also take a question from twitter as @ScottdeFasselle: "If you had to start from scratch—no one knew you & you hadn't worked in the industry, how would you get started?" Mentions include: • @KrisBazen on Twitter • Sports Font Foundry • J America • Pro Football Hall of Fame • Washington Wizards Logo • Old Hat Creative • Joe Bosack: Episode 2 • Lost Type • Hoefler & Co. • TOMS Shoes • Warby Parker • Chris Gardner • The Pursuit of Happiness • Dave Ramsey • Harley Creative (future guest) • Frazer Davidson, Field Theory Sports Branding (future guest) • Weapons of Mass Creation My next guest is John Trotter, founder and creative director of strategic sports branding agency, Forty Forty. John was a former designer at Nike and design director at Landor before founding his firm which works with brands such as the Washington Nationals, NFL Players Association, DC United, Keen Footwear and more.

“This was an opportunity for us as designers to have no limits on what we wanted to do…we are the editors and designers. There was nobody’s opinion we were seeking other than our own…to do whatever we wanted to do on every single page. And that’s a privilege really..." Eight by Eight Magazine founders Robert Priest and Grace Lee join the show this week, as well as marketing director, Cooper Lemon. Both Grace and Robert come from very successful and award-winning backgrounds in editorial design having worked on publications for O Magazine, Esquire, Newsweek, Condé Nast Portfolio, GQ, Esquire and more. Currently they run their own NYC design studio, Priest+Grace. On this episode we discuss the founding of Eight by Eight Magazine, the departure from Howler Magazine (another soccer magazine they helped found), and starting a print publication in a time when many magazines are folding due to the digital world. We also touch on soccer’s growth in the U.S., cultural implications behind the growth of proper football, the new MLS identity & direction, as well as Eight by Eight’s future plans regarding the way they share their content. Mentions include: Eight by Eight Magazine Condé Nast Portfolio * Newsweek comes back to print * Howler Magazine * Replica font * The Pitch (blog of 8by8 Magazine) * Deadspin * Vice Magazine & 8by8 * Adam Levite of Ghost Robot and 8by8 * New Major League Soccer (MLS) Identity My next guest is Kristopher Bazen, designer at J. America and founder of Sports Font Foundry. Kris has been working in the sports industry his entire career creating identities, apparel and more for the likes of Adidas, Reebok, Old Hat Creative and Rickabaugh Graphics to name a few.