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Today on THE ROCK FIGHT, an outdoor podcast that aims for the head, we dig into the following 3 outdoor headlines from the past week (time codes included for your listening pleasure):First up is the story that Mammut is pulling out all of the stops to get their North American business over $100m by 2028 (00:58)Outdoor Retailer Winter Market reveals a tiny floor plan for the upcoming show (05:30)Outside and The Big Gear Show announced The Outside Festival for 2024 and they seem to be missing the point as they aim to be the SXSW of the outdoors (06:19)Please subscribe to THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Support our partners!Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure! Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.
Professional snowboarder Forrest Shearer sits down with James at the Outdoor Retailer Winter Market to discuss his career, passing the planet to the next generation, and hope for the future.
Clare Gallagher is an ultrarunning phenomenon and conservationist. She and James discuss how she found solace in such a gnarly sport, her quick rise to fame, and getting involved for the 2020 election. This episode was taped at the 2020 Outdoor Retailer Winter Market tradeshow, and features an introduction from Sunski's Tom Stewart.
What is Outdoor Retailer? Jenny and Melissa explain what this trade show is and share emerging trends straight from the show floor. The biggest: brands going green. From compostable clothing to recycled fabrics, new gear is more eco-friendly than ever before.
Fresh from the SIA and Outdoor Retailer Winter Market, today on the show we talk about the future of trade publishing and the viability of the trade shows. Trade shows and trade publishing have been undergoing a seismic shift for some time and the reason is simple: The legacy value equation of the trade shows and trade publishing is prehistoric.
We're awake again! Your faithful hosts are recapping Day 2 of the Outdoor Retailer Winter Market (including celebrity sightings!), chat about their #OptOutside plans, and share their favorite pies for Thanksgiving. Yes, it is that time of the year! Shownotes on outdoor-society.com Sponsor: Eastside Big Toms Pizza
Live from the OR show in Denver, Colorado, Mathias and Douglas discuss the trade show in great length while trying to stay awake after long trips to get there. Stoked by the environmentally friendly new products, political activism of the Outdoor Industry, talking to new and old favorite companies, and a few quirky contraptions, your heroes might have recorded their most exhausting podcast ever. Short and sweet, they even discuss running a bit before ending this episode. Listeners, try to guess who was the most exhausted!
Saturday is Day 3 of Outdoor Retailer Winter Market, and it will feature the third of our OIA lunch sessions. Hear from OIA’s new State and Local Policy Director David Weinstein about the lunch panel he’ll moderate to bring attendees up to speed on the growing trend of state outdoor recreation offices. Learn what you can do for them and what they can do for you. Also, find out about the resources and goodies on offer at the OIA booth, #30001-UL of the Colorado Convention Center. View Saturday’s full OIA events and education agenda here. Click here to learn more about the work OIA does year round on behalf of its member companies.
This is our short preview of what’s coming up on Day 2 of the Outdoor Retailer Winter Market. In this episode we again hear from OIA Executive Director Amy Roberts about Friday’s OIA lunch session. The topic: “How Change Happens: Why do some social movements succeed while others don’t?” Roberts explains why she invited author Leslie Crutchfield to talk at this year’s trade show and how Crutchield’s expertise can help guide the outdoor industry moving forward into 2019 and beyond. Also on the agenda Friday is a sustainability session for anyone who wants to increase their understanding of and involvement with the Higg Index as they develop their company’s sustainability work. You can view Friday’s full OIA events and education agenda here. Click here to learn more about the work OIA does year round on behalf of its member companies.
In this short episode, we preview a few of the can’t miss events on Day 1 of the Outdoor Retailer Winter Market, which begins Thursday, November 8, in Denver. Beginning with the Industry Breakfast at 7 a.m. and ending with the Outdoor Retailer Innovation Award, the first day is packed with informative and inspiring programming. OIA’s Executive Director Amy Roberts talks about breakfast keynote Leslie Ghize of the TOBE Report, who will share insights about how today’s brands and specialty retailers can thrive in the changing retail landscape. And OIA Political Director Alex Boian explains why the Thursday lunch session recapping the 2018 midterm election campaigns will help attendees understand how the turnout and outcomes affect OIA’s policy agenda in Washington D.C. and in state houses around the country. You can view Thursday’s full OIA events and education agenda here. Click here to learn more about the work OIA does year round on behalf of its member companies.
This is MtnMeister's semi-annual gear giveaway episode! If you’re a fan of the show, you’ve probably heard of it. If this is your first time listening, here’s how it works. A couple of weeks ago, I went to the Outdoor Retailer trade show in Denver where over 1,000 different outdoor brands exhibited their newest products. In exchange for being featured on today’s episode, each company agrees to give you gear. These are all real products that are either currently on the market or will be later this year - this is not “swag” or the branded cheap stuff that you end up throwing away. To win the free gear, all you have to do is listen to this episode, and when you hear a product you want, email me at ben@mtnmeister.com and tell me you want it. The first person to request it wins! You can only win one prize, and after you win it, you cannot exchange it. Winners must be in the USA. Finally, this time around, we had a grand prize of 2018 Salomon QST skis, which will be raffled off to one person who purchased information about the date or time of this episode’s release. I’ll announce that person at the end of this episode.
Today on the First 40 Miles, Heather is back from the Outdoor Retailer Show in Salt Lake City with tales of what she saw! Next, today's SUMMIT Gear Review features a buttery soft, ultrastrong + ultralight hammock. For today's Backpack Hack of the Week, you knew that a hammock had to do more than just rock you to sleep—and we'll confirm your suspicion with today's hack. And we'll wrap up the show with a little trail wisdom from a guy who has some wise insight about backpacking.
It's our semi-annual GEAR GIVEAWAY episode! Twice a year, we attend the Outdoor Retailer trade show in Salt Lake City to cover new products, technologies, and companies in the outdoors industry. If this is your first time listening to our gear giveaway episode, here’s how it works. In exchange for being featured on today’s episode, each company has agreed to give away free gear to our listeners. These are all real products that are either currently on the market or will be - they aren’t promotional. To win the free gear, all you have to do is email me at ben@mtnmeister.com. The first person who requests it, gets it. You can only win one prize, and after you win it, you cannot exchange it. Winners must be in the USA. 20 companies, $5,000+ in prizes, 30+ winners! For $5 off a MtnMeister t-shirt - gumroad.com/l/QiebU
Darren Josey, North American marketing manager at Polartec, sits down with Audio Outdoorist at Outdoor Retailer Winter Market 2016. In this interview, Darren discusses how Polartec works with brand clients to produce fabric in the locations where the customer cuts and sews. This reduces shipping costs, shipping times, and currency risk. We also talk to Darren about the "Made in America" movement and how it is the responsibility of both brands and consumers to understand and communicate the message. Polartec's headquarters are in Lawrence, MA, where they continue to pioneer leading fabric technologies – category defining fabrics – used in the most challenging environments around the globe.
Outdoor Retailer is a trade show where companies show off their latest and greatest outdoor products: gear, clothing, technology, and everything else you can think of. At this year's Winter Market show, there were 22,000 overall attendees and more than 1,000 exhibiting brands. In this episode of MtnMeister, we record two-minute segments with companies about their products. In exchange for being featured, they give you free gear! To win a piece of gear, all you have to do is send an email to ben@mtnmeister.com saying what you want - the first person who requests it wins. Once you win a prize, you are locked into that prize and cannot win anything else or switch. $5,473 in gear. 21 companies. 37 winners. For pictures and links, visit this page on our website - http://mtnmeister.com/meister/gear-giveaway-outdoor-retailer-winter-market-2016/
Outdoor Retailer Winter Market 2016 will be in Salt Lake City from January 7-10. MtnMeister is there to create our semi-annual gear giveaway episode, where we give thousands of dollars of free gear to our listeners. To gain a competitive advantage, you can purchase the exact date and time of the episode's release here - http://mtnmeister.com/gear-giveaway-at-winter-or-outdoor-retailer/ #MyOutdoorStory from OIA: "Each of us has a story—unique in its particulars but ubiquitous in its theme—about how we fell in love with the outdoors. The first time you went camping, your first job at a local outdoor retail shop, the piece of gear that saved or changed your life, the ‘aha’ moment when you realized that you were an outdoorist." In this episode we hear from four industry professionals about their outdoorist beginnings.
From January 20th to 23rd, Ben was at the 2015 Outdoor Retailer trade show, where gear manufacturers show off their latest and greatest products, retailers will buy those products for the stores, and podcast hosts and other media cover everything else. With over 1000 companies at the trade show, it can get a little overwhelming. For this episode of MTNmeister, we focus on smaller companies who are doing something different or more innovative than the rest of the market. Perhaps more important, they had to be willing to give the meister fans free stuff. In this one-hour episode, we feature twelve different companies, and every single one is giving away gear. The combined value of all of the items being given away is over $2,000.
The Brave Monkeys Speak | Adventure and the Science of Stoked
Life's a lot like a wintertime night trail run. The dangers out there are real - very real. But if we act like a Boy Scout, plan ahead and prepare (and act accordingly), most things just aren't as serious as our minds can make them out to be. That's my hope for the current environmental crisis. If we can plan ahead, prepare, and change our actions to reflect greater human health and environmental sustainability, we can turn this ship around, and make these issues less serious than they are loo [...]
It goes without saying. Our world is growing bigger and more complicated everyday. Especially in our urban centers where economic and political fortunes are beginning to shift and reflect the values of a much more culturally diverse population. Despite the devastating effects failing banks and climate change there are rising many new opportunities to tap into the dynamic energy and financial resources of previously under represented members of our society. Leading the way toward positive outcomes in a brighter future is urban revitalization strategist Majora Carter. Urban Revitalization Strategist Majora Carter "An urban revitalization strategist, or me, is a person who identifies in particular low-income communities and in our inner cities in the States, and looks around and sees what the problems are, what the failings are and figures out strategies to improve them both socially and environmentally as well as economically," she said in this interview. "And you have to have all three involved, because it's not just about putting band aids on these communities. It's literally about increasing the quality of life, economically, socially as well as environmentally." Majora Carter was the keynote speaker at the biannual breakfast meeting of the Outdoor Industry Association during the 2013 Outdoor Retailer Winter Market in Salt Lake City Utah. Sharing her thoughts on strategies for urban revitalization she impressed upon those in attendance the importance of reaching out to under served communities, in particular people of color. Now that a majority of the worlds' population lives in cities it is in these urban areas where we must now strive to achieve lasting change for the benefit of humanity. Working in the South Bronx borough of New York City, Carter is putting together solid plans to make this and other communities across the U.S. into vital centers of sustainable economic growth and development while helping to protect the environment. With the creation of both green jobs and green spaces in the heart of our biggest cities Carter hopes to encourage an ethos of conservation that will serve the interests of wilderness as well. JTP: The bulk of your work right now is in the South Bronx (New York), now work internationally but specifically what exactly have you done to revitalize that particular urban setting? Carter: Sure, we literally wanted to sort of flip the script on what was considered development in our community. So much of it was actually around noxious facilities and burdensome things of that nature, power plants, etc., and we wanted to change the landscape by creating more ecologically sound development. So it started with parks and greenways. And then we even went to people and started one of the country's very first green-collar job and placement systems. Now we're moving into real estate development because we understand that you can use real estate development as a platform for social, environmental and economic change, if it's done correctly and strategically. It can be a transformation tool, which it has not been used that way before in poor communities. JTP: So what's the disconnect? How is it that we even need to have someone like you tell us that the spaces that we occupy perhaps as residential areas or as businesses require some type of revitalization? Carter: The disconnect is that there are really low expectations placed on poor communities in general. And the people that are in them, and the elected that allegedly support them, the regulators who are supposed to regulating them, that kind of dynamic has been going on for generations to the point where I think even people who live there believe it. And I used to be one of them, until I realized that wait a second, if we can create the infrastructure and supports to allow better things to grow...because no one will rise to low expectation. You can't. So if you raise the expectations and give people the tools to rise to them they can and they wil...
It goes without saying. Our world is growing bigger and more complicated everyday. Especially in our urban centers where economic and political fortunes are beginning to shift and reflect the values of a much more culturally diverse population. Despite the devastating effects failing banks and climate change there are rising many new opportunities to tap into the dynamic energy and financial resources of previously under represented members of our society. Leading the way toward positive outcomes in a brighter future is urban revitalization strategist Majora Carter. Urban Revitalization Strategist Majora Carter "An urban revitalization strategist, or me, is a person who identifies in particular low-income communities and in our inner cities in the States, and looks around and sees what the problems are, what the failings are and figures out strategies to improve them both socially and environmentally as well as economically," she said in this interview. "And you have to have all three involved, because it's not just about putting band aids on these communities. It's literally about increasing the quality of life, economically, socially as well as environmentally." Majora Carter was the keynote speaker at the biannual breakfast meeting of the Outdoor Industry Association during the 2013 Outdoor Retailer Winter Market in Salt Lake City Utah. Sharing her thoughts on strategies for urban revitalization she impressed upon those in attendance the importance of reaching out to under served communities, in particular people of color. Now that a majority of the worlds' population lives in cities it is in these urban areas where we must now strive to achieve lasting change for the benefit of humanity. Working in the South Bronx borough of New York City, Carter is putting together solid plans to make this and other communities across the U.S. into vital centers of sustainable economic growth and development while helping to protect the environment. With the creation of both green jobs and green spaces in the heart of our biggest cities Carter hopes to encourage an ethos of conservation that will serve the interests of wilderness as well. JTP: The bulk of your work right now is in the South Bronx (New York), now work internationally but specifically what exactly have you done to revitalize that particular urban setting? Carter: Sure, we literally wanted to sort of flip the script on what was considered development in our community. So much of it was actually around noxious facilities and burdensome things of that nature, power plants, etc., and we wanted to change the landscape by creating more ecologically sound development. So it started with parks and greenways. And then we even went to people and started one of the country's very first green-collar job and placement systems. Now we're moving into real estate development because we understand that you can use real estate development as a platform for social, environmental and economic change, if it's done correctly and strategically. It can be a transformation tool, which it has not been used that way before in poor communities. JTP: So what's the disconnect? How is it that we even need to have someone like you tell us that the spaces that we occupy perhaps as residential areas or as businesses require some type of revitalization? Carter: The disconnect is that there are really low expectations placed on poor communities in general. And the people that are in them, and the elected that allegedly support them, the regulators who are supposed to regulating them, that kind of dynamic has been going on for generations to the point where I think even people who live there believe it. And I used to be one of them, until I realized that wait a second, if we can create the infrastructure and supports to allow better things to grow...because no one will rise to low expectation. You can't. So if you raise the expectations and give people the tools to rise to them they can and they wil...
THE FREDCAST CYCLING PODCAST Episode 201 Outdoor Retailer Winter 2013 January 26, 2013 SPONSORS JENSON USA AMAZON.COM epicRIDES YOU! Thank you for your Donations! FEATURES Interviews from Outdoor Retailer Winter Market, including: • AnyGlove • Pivothead • LifeProof • YurBuds • Switch Eyewear PODSAFE CYCLING MUSIC The Scruffs' "Go Faster" Thanks to IndoorCyclingMusic.com The FredCast Cycling Podcast is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
THE eFREDCAST CYCLING PODCAST Enhanced Edition Episode 201 Outdoor Retailer Winter 2013 January 26, 2013 SPONSORS JENSON USA AMAZON.COM epicRIDES YOU! Thank you for your Donations! FEATURES Interviews from Outdoor Retailer Winter Market, including: • AnyGlove • Pivothead • LifeProof • YurBuds • Switch Eyewear PODSAFE CYCLING MUSIC The Scruffs' "Go Faster" Thanks to IndoorCyclingMusic.com The FredCast Cycling Podcast is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
For most of his life wildlife photographer Florian Schulz has fought to protect the diversity of animals species around the world. Working in the most remote region of the planet he's tracked and documented the wild birds of Mexico, big game animals of the African continent as well as the migratory patterns of caribou in the Alaskan Arctic. And it's in this frozen region known for its vast featureless landscapes where Florian has followed and photographed the great Polar Bears of the northern hemisphere. Florian: It's really a land of extremes both in temperatures but also in the survival of animals in these harsh environments. And for me that is so intriguing, how the natural world is able cope and adapt to such extreme places. And I found it anything else but a barren wasteland. With patient study after long months in the field Florian has come to a profound understanding of nature's most delicate balance. By observing large animals musk ox, wolves, moose and grizzly bears he hopes to make those who see his photographs realize that all of these species have a direct relationship with each other, the land and in no small way the survival of humanity. At the bi-annual breakfast meeting of the Conservation Alliance at the 2012 Outdoor Retailer Winter Market in Salt Lake City Utah Florian Schulz was the keynote speaker. Shortly after his presentation he shared with me how he first came to forge an intimate relationship with the harsh and forbidding environment of the Alaskan Arctic. Florian: I realized once I gave the land some time, once almost I got invited in I was starting to be able to see and document things that I would have never dreamt of seeing. But I have to be honest that you won't go there and immediately just see everything. I mean it's definitely important that you do spend the time and you don't too big expectations because it's a vast open place and wildlife sometimes is very dispersed. JTP: I think that's actually one of the most compelling things about your work in that not unlike ice it takes a long time to develop. You have to slow it down. I'm interested in finding out how it is that you were able to slow yourself down enough to get a full appreciation for the minute changes that you wouldn't necessarily see instantly just by being there. How did you find yourself even able to work in the solitude of that area? Florian: I think as a photographer you have it a little bit easier because if you are dreaming of exceptional images that kind of really occupies you. So if it's a question of how do you get the patience? How do you go to a remote location year after year even though you haven't been successful in finding the caribou for example? It is because you are envisioning these most spectacular images and that gives you so much excitement that you're willing to go through the millions of mosquitoes, the freezing temperatures where you're just really suffering. But that fascination with the images kind of let's you endure all of that. But I don't care enough about the suffering like that because you get rewarded with the view of an iceberg underneath the water or, you know, a view of thick bill murres diving as if they were penguins going down into the depths of the ocean. So yeah it's rewarding. That's why you can endure it. JTP: The work that you're doing helped to establish a program called Freedom to Roam and the primary premise as I understand it is to create wildlife corridors through which animal species can successfully migrate for mating, for the gathering of food. How is it that you came to understand the necessity for the establishment and maintenance of wildlife corridors? Florian: If you think about Europe and how chopped up for example the last natural areas there are you very quickly realize that any large predators life wolves, grizzly bears or even things like lynx they get dramatically reduced. They go extinct and so on if these natural areas become small and smaller.
For most of his life wildlife photographer Florian Schulz has fought to protect the diversity of animals species around the world. Working in the most remote region of the planet he's tracked and documented the wild birds of Mexico, big game animals of the African continent as well as the migratory patterns of caribou in the Alaskan Arctic. And it's in this frozen region known for its vast featureless landscapes where Florian has followed and photographed the great Polar Bears of the northern hemisphere. Florian: It's really a land of extremes both in temperatures but also in the survival of animals in these harsh environments. And for me that is so intriguing, how the natural world is able cope and adapt to such extreme places. And I found it anything else but a barren wasteland. With patient study after long months in the field Florian has come to a profound understanding of nature's most delicate balance. By observing large animals musk ox, wolves, moose and grizzly bears he hopes to make those who see his photographs realize that all of these species have a direct relationship with each other, the land and in no small way the survival of humanity. At the bi-annual breakfast meeting of the Conservation Alliance at the 2012 Outdoor Retailer Winter Market in Salt Lake City Utah Florian Schulz was the keynote speaker. Shortly after his presentation he shared with me how he first came to forge an intimate relationship with the harsh and forbidding environment of the Alaskan Arctic. Florian: I realized once I gave the land some time, once almost I got invited in I was starting to be able to see and document things that I would have never dreamt of seeing. But I have to be honest that you won't go there and immediately just see everything. I mean it's definitely important that you do spend the time and you don't too big expectations because it's a vast open place and wildlife sometimes is very dispersed. JTP: I think that's actually one of the most compelling things about your work in that not unlike ice it takes a long time to develop. You have to slow it down. I'm interested in finding out how it is that you were able to slow yourself down enough to get a full appreciation for the minute changes that you wouldn't necessarily see instantly just by being there. How did you find yourself even able to work in the solitude of that area? Florian: I think as a photographer you have it a little bit easier because if you are dreaming of exceptional images that kind of really occupies you. So if it's a question of how do you get the patience? How do you go to a remote location year after year even though you haven't been successful in finding the caribou for example? It is because you are envisioning these most spectacular images and that gives you so much excitement that you're willing to go through the millions of mosquitoes, the freezing temperatures where you're just really suffering. But that fascination with the images kind of let's you endure all of that. But I don't care enough about the suffering like that because you get rewarded with the view of an iceberg underneath the water or, you know, a view of thick bill murres diving as if they were penguins going down into the depths of the ocean. So yeah it's rewarding. That's why you can endure it. JTP: The work that you're doing helped to establish a program called Freedom to Roam and the primary premise as I understand it is to create wildlife corridors through which animal species can successfully migrate for mating, for the gathering of food. How is it that you came to understand the necessity for the establishment and maintenance of wildlife corridors? Florian: If you think about Europe and how chopped up for example the last natural areas there are you very quickly realize that any large predators life wolves, grizzly bears or even things like lynx they get dramatically reduced. They go extinct and so on if these natural areas become small and smaller.
For companies in the Outdoor Industry day-to-day operations that protect and preserve the environment naturally make good sense. So-called green business practices are meant to be sustainable, using a minimum amount energy and mostly renewable resources to create the products and services that drive our economy. And for Andrew Winston it's become abundantly clear that despite any political and social ideology that espouses the virtues of capitalism above all else green technology in commercial manufacturing and production is the best way to for businesses of every variety to assure their long-term profitability and prosperity. Having begun his career as a traditional business consultant Winston said he started taking a closer look into how business and the environment might work together. Winston: So I went back to school for an environmental management degree and decided that I wanted to marry business and the environment and figure out how to combine my business background and what was just an interest and passion about resource use, what the foundations of business really are, which is stuff and material and how we're using too much of it. So it came from a place of practicality and profitability almost, even more than traditional quote tree hugging. That was just about business can't survive like this. And that means our society can't. The author of two books Green to Gold and Green Recovery Andrew Winston was the keynote speaker at the biannual breakfast meeting of the Outdoor Industry Association at the Outdoor Retailer Winter Market in Salt Lake City Utah. There he shared with an audience of true believers his view on the importance of sustainability in business and why in the long run really there is no alternative. JTP: One of the things I find fascinating about your conversation is that you talk about issues, especially issues that you describe as “TINA Issues” And that stands for “There Is No alternative”. What are a few examples of these TINA issues? And what do they mean when it comes to reducing sustainability costs? Winston: Tina I'm really using in the broadest since. In dealing with climate change, dealing with biodiversity loss, dealing with waste, there is no alternative. We don't have a choice any more for a lot of reasons and the forces driving that include just increased resource cost and reduced resource availability as the number of people on the planet who are getting richer grows. There's just not enough stuff. That's sort of the obvious one. But there's also transparency, the technology driven demand for knowing what's in everything. And so this just opens up companies and they have to start talking about what they're doing. And that means they actually have to start changing what they're doing. You can't be transparent about a process that they you don't want to be a transparent about. So it means that you start changing products, what's in it? Who made it? Where was it made? Were they paid a living wage? These things start being open to the world. So there is no choice. You can't compete in a world where your customers, especially big business customers won't put your products on the shelf if they don't have the data, if they don't know how it was made. JTP: And you refer to certain technologies that allow consumers to very quickly and easily determine how much of an impact these particular products have. But you also said that we're a point right now where green will always be small because people aren't prepared to pay for something that is just green. If that's the case, at what point do we shift our thinking to such a way that we will go to a sustainable product as opposed to something that's just green. Winston: Well, let me clarify that. What I said was the number people who pay more just for green with remain small. And that's partly out of just ability to. Not everybody can afford to buy organic food or a more expensive car that has the hybrid or electric engine.
For companies in the Outdoor Industry day-to-day operations that protect and preserve the environment naturally make good sense. So-called green business practices are meant to be sustainable, using a minimum amount energy and mostly renewable resources to create the products and services that drive our economy. And for Andrew Winston it's become abundantly clear that despite any political and social ideology that espouses the virtues of capitalism above all else green technology in commercial manufacturing and production is the best way to for businesses of every variety to assure their long-term profitability and prosperity. Having begun his career as a traditional business consultant Winston said he started taking a closer look into how business and the environment might work together. Winston: So I went back to school for an environmental management degree and decided that I wanted to marry business and the environment and figure out how to combine my business background and what was just an interest and passion about resource use, what the foundations of business really are, which is stuff and material and how we're using too much of it. So it came from a place of practicality and profitability almost, even more than traditional quote tree hugging. That was just about business can't survive like this. And that means our society can't. The author of two books Green to Gold and Green Recovery Andrew Winston was the keynote speaker at the biannual breakfast meeting of the Outdoor Industry Association at the Outdoor Retailer Winter Market in Salt Lake City Utah. There he shared with an audience of true believers his view on the importance of sustainability in business and why in the long run really there is no alternative. JTP: One of the things I find fascinating about your conversation is that you talk about issues, especially issues that you describe as “TINA Issues” And that stands for “There Is No alternative”. What are a few examples of these TINA issues? And what do they mean when it comes to reducing sustainability costs? Winston: Tina I'm really using in the broadest since. In dealing with climate change, dealing with biodiversity loss, dealing with waste, there is no alternative. We don't have a choice any more for a lot of reasons and the forces driving that include just increased resource cost and reduced resource availability as the number of people on the planet who are getting richer grows. There's just not enough stuff. That's sort of the obvious one. But there's also transparency, the technology driven demand for knowing what's in everything. And so this just opens up companies and they have to start talking about what they're doing. And that means they actually have to start changing what they're doing. You can't be transparent about a process that they you don't want to be a transparent about. So it means that you start changing products, what's in it? Who made it? Where was it made? Were they paid a living wage? These things start being open to the world. So there is no choice. You can't compete in a world where your customers, especially big business customers won't put your products on the shelf if they don't have the data, if they don't know how it was made. JTP: And you refer to certain technologies that allow consumers to very quickly and easily determine how much of an impact these particular products have. But you also said that we're a point right now where green will always be small because people aren't prepared to pay for something that is just green. If that's the case, at what point do we shift our thinking to such a way that we will go to a sustainable product as opposed to something that's just green. Winston: Well, let me clarify that. What I said was the number people who pay more just for green with remain small. And that's partly out of just ability to. Not everybody can afford to buy organic food or a more expensive car that has the hybrid or electric engine.
alisongannett.com There are plenty of people out there talking about climate change. But how many are actually doing something about it. Even those of us who spend a lot of time outdoors can be guilty of contributing to the destruction of the natural environment we love. We fly in jets from place to place for the sake of adventure. And many of us are still driving low gas mileage carbon emitting SUVs. Our active lifestyles can put a really hurting on the planet. So that's why we can all take a few lessons from professional skier and environmental advocate Alison Gannett. “I went to school for climate change and majored in education for environmental issues. And then I went to school for solar design for alternative home building,” she said. “At the same time I had a professional skiing career, doing crazy things like the X-Games and jumping off cliffs for a living.” But while she had two careers running parallel to one another Gannett suffered a devastating crash at the X-Game. Because she was badly injured and unable to compete several of her sponsors immediately dropped her. And that got Gannett to thinking. “I realized how shallow a lot of my ski industry sponsors were,” she said. “I decided wouldn't it be cool to partner with companies that have more at stake and care more about than just selling clothing.” Though many of the competitors and colleagues though she was crazy for chasing the more lucrative sponsorship deals Gannett changed her professional priorities to work instead with companies who share her environmentally conscious values. “I want to chase ethics,” she said. “I want to work with companies that have the same beliefs that I do.” It turns out that there are plenty of sponsors out there willing to support Gannett's mission to raise awareness for the ongoing crisis of climate change. Blending her interests in sustainable living and an active lifestyle, she's proven to be a very effective spokesperson for both. “As an athlete getting older I'd have to say that I have better sponsor relationships now than I ever did,” she said. “And now working with the Save Our Snow Foundation and working with schools, working with Congress, working with the White House I'm saving our snow, saving our planet and making the world a better place.” Allison Gannett is the kind of adventure athlete that walks her talk. While still leading an exciting life as a professional skier she's making a big difference in educating the general public on the realities of climate change. And Through her work at the Save Our Snow Foundation and on her own organic farm in Colorado she's showing us what we each can to do to slow it down. Music this week by Jake Shimabukuro The Joy Trip Project is made possible with the support of sponsor Patagonia Special thanks to The Outdoor Retailer Winter Market
alisongannett.com There are plenty of people out there talking about climate change. But how many are actually doing something about it. Even those of us who spend a lot of time outdoors can be guilty of contributing to the destruction of the natural environment we love. We fly in jets from place to place for the sake of adventure. And many of us are still driving low gas mileage carbon emitting SUVs. Our active lifestyles can put a really hurting on the planet. So that's why we can all take a few lessons from professional skier and environmental advocate Alison Gannett. “I went to school for climate change and majored in education for environmental issues. And then I went to school for solar design for alternative home building,” she said. “At the same time I had a professional skiing career, doing crazy things like the X-Games and jumping off cliffs for a living.” But while she had two careers running parallel to one another Gannett suffered a devastating crash at the X-Game. Because she was badly injured and unable to compete several of her sponsors immediately dropped her. And that got Gannett to thinking. “I realized how shallow a lot of my ski industry sponsors were,” she said. “I decided wouldn't it be cool to partner with companies that have more at stake and care more about than just selling clothing.” Though many of the competitors and colleagues though she was crazy for chasing the more lucrative sponsorship deals Gannett changed her professional priorities to work instead with companies who share her environmentally conscious values. “I want to chase ethics,” she said. “I want to work with companies that have the same beliefs that I do.” It turns out that there are plenty of sponsors out there willing to support Gannett's mission to raise awareness for the ongoing crisis of climate change. Blending her interests in sustainable living and an active lifestyle, she's proven to be a very effective spokesperson for both. “As an athlete getting older I'd have to say that I have better sponsor relationships now than I ever did,” she said. “And now working with the Save Our Snow Foundation and working with schools, working with Congress, working with the White House I'm saving our snow, saving our planet and making the world a better place.” Allison Gannett is the kind of adventure athlete that walks her talk. While still leading an exciting life as a professional skier she's making a big difference in educating the general public on the realities of climate change. And Through her work at the Save Our Snow Foundation and on her own organic farm in Colorado she's showing us what we each can to do to slow it down. Music this week by Jake Shimabukuro The Joy Trip Project is made possible with the support of sponsor Patagonia Special thanks to The Outdoor Retailer Winter Market
Any photographer will tell you, seeing is believing. But when it comes to climate change, a long slow process that occurs over time, its difficult to capture a single image that demonstrates the sheer magnitude of this global crisis. Even though the most obvious and apparent result of our warming planet is the recession of glacial ice, in some of the most remote places in the world it's hard to truly show how relatively quickly and dramatically that ice is melting. So photographer James Balog came up with a plan to record the progress of climate change by taking a series of pictures from specific locations near glaciers over the course of several months. "We have time-lapse cameras installed permanently at these various glaciers in Greenland, Iceland, Montana, Alaska and soon to be around Mount Everest," Balog said. "And these cameras shoot every half hour around the clock as long as it's daylight and they're looking down on these glaciers that are changing and we make this visual record of the landscape in flux." Called the Extreme Ice Survey these images around the world shot on tripods show the cascade of glacial ice as it forms and then melts. The passage of time is quickly sped up to show the pace of change and its apparent progress. "These cameras shoot all year long and we sometimes don't get back for a year or more to download the images," Balog said. "But once we get the pictures we run them through video post production and turn them into a film clip showing the landscape as it changed over that previous period of time. In these film clips glacial ice melts at a rate consistent with the human perception of time. Weeks and then months literally pass in the blink of an eye. As Balog's cameras watch around the clock his images are making an enduring record of melting glaciers that are amazing and a bit frightening to behold. The images that James Balog and his team continue to capture through the Extreme Ice Survey offer compelling proof of receding glaciers around world. This evidence on a global scale is clear to see and even the most skeptical deniers of climate change may come to believe. Music this week by Jake Shimabukuro The Joy Trip Project is made possible with the support of sponsor Patagonia Special thanks to The Outdoor Retailer Winter Market
Any photographer will tell you, seeing is believing. But when it comes to climate change, a long slow process that occurs over time, its difficult to capture a single image that demonstrates the sheer magnitude of this global crisis. Even though the most obvious and apparent result of our warming planet is the recession of glacial ice, in some of the most remote places in the world it's hard to truly show how relatively quickly and dramatically that ice is melting. So photographer James Balog came up with a plan to record the progress of climate change by taking a series of pictures from specific locations near glaciers over the course of several months. "We have time-lapse cameras installed permanently at these various glaciers in Greenland, Iceland, Montana, Alaska and soon to be around Mount Everest," Balog said. "And these cameras shoot every half hour around the clock as long as it's daylight and they're looking down on these glaciers that are changing and we make this visual record of the landscape in flux." Called the Extreme Ice Survey these images around the world shot on tripods show the cascade of glacial ice as it forms and then melts. The passage of time is quickly sped up to show the pace of change and its apparent progress. "These cameras shoot all year long and we sometimes don't get back for a year or more to download the images," Balog said. "But once we get the pictures we run them through video post production and turn them into a film clip showing the landscape as it changed over that previous period of time. In these film clips glacial ice melts at a rate consistent with the human perception of time. Weeks and then months literally pass in the blink of an eye. As Balog's cameras watch around the clock his images are making an enduring record of melting glaciers that are amazing and a bit frightening to behold. The images that James Balog and his team continue to capture through the Extreme Ice Survey offer compelling proof of receding glaciers around world. This evidence on a global scale is clear to see and even the most skeptical deniers of climate change may come to believe. Music this week by Jake Shimabukuro The Joy Trip Project is made possible with the support of sponsor Patagonia Special thanks to The Outdoor Retailer Winter Market
We were back at the Outdoor Retailer Winter Market which was held in Denver, CO for the first time this year. In this overview episode, we visited with new and innovative outdoor companies to discuss the products they had on display. Join us for a little insight into this massive trade show. www.winterstick.com www.drinkjavazen.com www.outdoorresearch.com www.lynqme.com www.acli-mate.com www.danner.com www.nighttreklights.com www.mcgovernandcompany.com www.envysnowsports.com Visit bissell.com/adventuresports to learn more and buy your very own BARKBATH! And when you use the coupon code ADVENTURESPORTS you’ll receive two bottles of free no rinse shampoo with your order. This coupon code is good for a limited time only.