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John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps.Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.What's In This Episode Who is John Jantsch? What are the core tenets of Duct Tape Marketing? How can guesting on podcasts help your business? What is the marketing hourglass? How do podcasts lead to valuable backlinks? How do you turn customers into members?
Ryan Stewart, is a marketing entrepreneur with over a decade of experience building and selling online businesses. He worked as a consultant for Deloitte and SapientNitro helping large brands like Target and Best Buy improve online acquisition. He built and scaled an eCommerce site called Laces Out with a 1.2 million organic business per month and sold the business in 2017. He built and scaled an online SEO agency called WEBRIS to 1.1 million in annual recurring revenue in 16 months, and sold the business in 2018. Ryan is now a partner and board member at From the Future, a technical digital agency that provides link building services and digital marketing services, with 40 employees and offices in Miami and Philadelphia. Podcast booking services for this podcast provided by Podcast Bookers.
Establishing Yourself As an Authority to Achieve Abundance!Establishing yourself as an authority in your field is vital in todays very competitive world. Presenting yourself as an authority is important in relationships, work, business and even in school. If you want to be taken seriously, you must show you have authority in your chosen field and craft. Phil Singleton and I share a few ideas how you can do just that. Meet our Feature GuestPhil Singleton is a web designer, and SEO expert and an award winning author. Since 2005, Phil has owned and operated a digital agency based in the Kansas City. In 2016, Phil and John Jantsch of Duct Tape Marketing co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and the Huffington Post. It has also been featured on MSNBC, Entrepreneur and Search Engine Journal and was named as the #1 SEO book on its list of “Essential SEO Books for Every Startup to read.” Phil is also the author of the popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as a way to develop authority, personal branding, improve SEO and most importantly generate new leads and sales. Connect with our guest https://kcwebdesigner.com/ (KCWebDesigner.com) https://podcastbookers.com/ (PodcastBookers.com) https://seoforgrowth.com/ (SEOforGrowth.com) Resources Mentioned in the show Website https://www.seroundtable.com/ (SERoundTable.com) Tired of Your Low Lead Conversions and Embarrassing Low Revenue?Get Access to the 8 Strategies That Will Uncover $10K to $50K In Your Business in Just 45 Minutes. Send My Copy Now! Support this podcast
Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. Resources Podcast Bookers (podcast booking service) SEO for Growth (book) Kansas City Web Design & SEO (service)
Phil Singleton is a web designer, an SEO expert and an award-winning author. Phil co-wrote SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. He is also the author of a popular WordPress SEO plugin that has been downloaded over 200,000 times in the last year. Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. Thank you to our show sponsor Abby Connect, the live receptionist service loved by small businesses. Get your 2-week free trial and $95 off your first month at http://abbyconnect.com/genwhy What You'll Learn in this Episode: Can you please briefly describe who you are and what you do Basics of Search Engine Optimization (“SEO”) - on page and off page SEO, Timeline for SEO, Reviving old content, Local SEO, online reputation and building citations, How writing a book can help with your SEO and authority Resources: Kansas City Web Design SEO for Growth Podcast Bookers Blog Writing Services My WordPress Schema Plugin Grade.us Review Funnel Google Search Quality Evaluator Guidelines (GSQEG) Contact Information: Kansas City Web Design® Kansas City SEO® LinkedIn Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. A special thanks to our sponsor Abby Connect, the leading live receptionist. Get your 2 weeks free trial and $95 off your first month using this link: http://abbyconnect.com/genwhy I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. If there is any topic you'd like us to cover or guest you'd like us to have on the show, you can email me at: karima@genwhylawyer.com Also, please don't forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it'll automatically show up in your phone.
Success Hackers | Empowering Entrepreneurs to Play Bigger in Business and Life
Phil Singleton is a web designer, an SEO expert and an award-winning author. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read” Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales
Phil Singleton is a web designer, SEO expert, award-winning author and CEO of the digital agency, Kansas City Website Design & SEO. He is co-author of the Amazon bestseller, “SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs” — a book that he co-wrote with John Jantsch of Duct Tape Marketing and listed as a top marketing book by Huffington Post. He’s also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts. What you'll learn about in this episode: How after returning stateside after 10 years in Taiwan, Phil successfully began to develop websites while living in Kansas City and soon saw the potential they added to ecommerce The growing importance of SEO (search engine optimization) for those buying and selling items on the internet The value of sharing information on other podcasts, especially in areas of well-defined expertise, such as Phil's awareness of the impact of SEO Ways that appearing as a guest on another's podcast also increases the person's credentials as they share the expertise with other podcasters, even if they have their own show How having an expertise in SEO and understanding the impact of a well-written call to action (CTA) allow you to enhance your web presence and ranking Ways that podcast guests can help promote themselves and the podcast they appeared on by sending a resource email of things mentioned on the show, SEO suggestions, and other content to assist the host Reasons that some podcast guests offer to assist with funding the transcription of the broadcast, since it benefits them as well as the person who interviewed them on the podcast The significance of reviews and the growing review-based culture in which many entities with an online presence will ask you to evaluate their online offerings How the quality of podcasts have improved as talent brings their best stuff and shares their ideas Ways that focusing on an SEO strategy that emphasizes personal branding and the authority people bring to the table drives more traffic to high-quality web pages Ways to contact Phil: Websites: kcwebdesigner.com, seoforgrowth.com, kcseopro.com LinkedIn: www.linkedin.com/in/seokansascity Facebook: www.facebook.com/kcseopro, www.facebook.com/philipmsingleton Twitter: @kcseopros, @seoforgrowth Book: “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs”
Phil is an American author, web designer, and Internet marketing consultant who assists small businesses. He is the founder and CEO of Kansas City SEO, an Internet marketing agency. He is the co-author of "SEO for Growth." He is a husband and father of twin boys. Highlights from the interview include: Phil's background story What and who motivated him to become what he is today The SEO mindset His tips for aspiring entrepreneurs on building a website About blogging Putting your content out there On podcasting, ranking, and reviews as the holy grail Links and resources: https://seoforgrowth.com (SEO for Growth website) https://kcwebdesigner.com (KC Web Design) https://podcastbookers.com (Podcast Bookers website) https://www.amazon.com/gp/product/0692769447/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=andystorch-20&creative=9325&linkCode=as2&creativeASIN=0692769447&linkId=84c54f8b216e6f2b11cb2a3cc5f2555a (SEO for Growth book on Amazon) http://www.entrepreneurhotseat.com (Enterpreneur Hot Seat on the web) http://www.andystorch.com (Andy Storch Coaching) https://www.linkedin.com/in/andystorch/ (Connect with me on LinkedIn) If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com
Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”. Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales. Learn more about your ad choices. Visit megaphone.fm/adchoices
Internet Marketing: Insider Tips and Advice for Online Marketing
In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today. On the show you'll learn: How the project for SEO for Growth came aboutThe challenges Phil sees in agency business today & how to overcome themThe strategies and tactics that Phil is using today to get results for his clients including...podcasting!Why you should be re-purposing your content Plus, as usual we ask Phil for his top tip/key takeaway for the audience. If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail. If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here. See acast.com/privacy for privacy and opt-out information.
This first episode of the Local Business Leaders Podcast hosted by Phil Singleton is an introduction for listeners and subscribers, so you will know what this show is about, and also to help prepare upcoming guests as to the interview flow and the types of questions we’ll be asking. First, this is an interview style podcast that runs about 20 minutes per show. But this introductory first episode is going to be short and sweet, maybe only five or ten minutes long. Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of "Essential SEO Books for Every Startup to Read". Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority, personal branding, improve Google search engine optimization, and most importantly, generate new leads and sales.