Podcast appearances and mentions of Ryan Stewart

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Best podcasts about Ryan Stewart

Latest podcast episodes about Ryan Stewart

Leading Community Colleges in California
Episode 29: Ryan Stewart

Leading Community Colleges in California

Play Episode Listen Later Apr 7, 2025 35:25


On this episode of Leading Community Colleges in California, host Larry Galizio welcomes Ryan Stewart, Ed. L.D., in an insightful conversation about opportunities to seek Medicaid funding to support student health services. Community colleges play a significant role in delivering health services, according to a recent report by Stewart and Sara Goldrick-Rab, Ph.D., Increasing Student Support and Success By Boosting Medicaid Engagement, However, while many California community colleges seek Medicaid reimbursement, only a fraction of community colleges nationwide bill for any of the eligible services they offer. Dr. Stewart explains how the report and accompanying dashboard can serve as a guide for community colleges to identify funds for student health services. Visit communitycollegemedicaid.org for the report and dashboard._______________________________________Ryan Stewart, CEO and founder of Mile 2 Consulting, has served as a teacher, New Mexico Secretary of Education, school district administrator, non-profit executive, adjunct professor, and instructional coach.He earned his doctorate in education leadership from the Harvard Graduate School of Education, and his B.A. in economics from Stanford University.

Retirement Coffee Talk
Interview with Ryan Stewart of McKenney Chiropractic Center

Retirement Coffee Talk

Play Episode Listen Later Mar 11, 2025 27:41


Most of us have dealt with back pain. It could be an incident or ongoing. What’s new in the Chiropractic area to help and how do we avoid problems in the future? Like this episode? Hit that Follow button and never miss an episode!

Retirement Coffee Talk
Are We Seeing Signs of a 2025 Market Correction? | Finding Your Sweet Spot for Social Security | Why is This a Great Time for an IRA-to-Roth Conversion? | Chiropractor Ryan Stewart Joins Us to Talk About Dealing with Back Pain

Retirement Coffee Talk

Play Episode Listen Later Mar 8, 2025 53:45


On this episode: The headlines have gone negative about the 2025 stock market. Should you be concerned? Trying to unlock the code of when to start Social Security. Is this the Golden Age of IRA-to-Roth conversions? Like this episode? Hit that Follow button and never miss an episode!

The Mind of A Marketer w/ Ryan Stewart
Google vs Meta - Which Is Better?

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Jan 31, 2025 24:11


This episode we break down the pros and cons of Google and Meta marketing, and help you decided which is best for your business.Sign up to join me live: https://bit.ly/ryanstewartIn this episode, Ryan Stewart discusses the evolving landscape of digital marketing, focusing on the comparison between Google and Meta marketing strategies. He highlights the shift in marketing approaches, the importance of understanding different marketing channels, and the role of AI in enhancing marketing efforts. The conversation emphasizes the need for creative content and the significance of audience targeting in successful marketing campaigns.TL:DW;- Google marketing is still effective for certain industries.- Meta allows for better audience engagement through creative content.- Marketing should be viewed as an ecosystem with interconnected channels.- AI can enhance copywriting but requires human oversight for effectiveness.- Video content is crucial for successful advertising on Meta.- Understanding the conversion process is key to effective marketing.- SEO and PPC have different cost structures and timelines for results.- Creative quality significantly impacts ad performance on Meta.- The landscape of digital marketing is continuously evolving.- Live sessions provide real-time engagement and insights.Chapters00:00 Introduction to Google vs Meta Marketing01:00 The Shift in Marketing Strategies03:16 Understanding Google Marketing10:09 Comparing Marketing Channels19:02 The Role of AI in Marketing26:53 Conclusion and Future SessionsSupport the show

Stones of Strength Podcast
Stones of Strength Podcast - Episode 16 - Alex "Stone Daddi" Burlison

Stones of Strength Podcast

Play Episode Listen Later Jan 20, 2025 94:58


in this episode we talk to one of our StonelyFans competition winners, Alex Burlison. Alex has only been Stonelifting for a few years but, under the tutelage of the great Ryan Stewart, he has been able to translate the strength and problem solving mindset he developed rock climbing into a very deep and multi-faceted Stonelifting toolkit that has resulted in some incredible lifts! He was also gifted the mantle of further expanding the "Utah Stones of Strength" circuit which has expertly done, adding in numerous beautiful and challenging modern stones of strength in recent years. We dig into his intro to Stonelifting, technique and strength development, Stonelifting etiquette, the importance of community in his Stonelifting Journey thus far, and much much more!!!

Hustle Inspires Hustle
Q&A - EP 144

Hustle Inspires Hustle

Play Episode Listen Later Sep 11, 2024 4:07


In this episode, Alex Quin answers a listener's question on how to scale a business through digital marketing. He provides valuable insights into free and paid resources that can help entrepreneurs grow their digital presence, as well as tips for leveraging online communities to enhance learning and networking. Alex also emphasizes the importance of practical application and continuous learning to stay ahead in the ever-evolving world of digital marketing.Episode Outline[00:00] Introduction: Alex Quin welcomes listeners and introduces the topic of scaling a business through digital marketing.[01:20] Free resources for digital marketing: Google Skill Shop and Digital Garage.[03:45] Importance of SEO and PPC in scaling a business.[05:15] Joining online communities for networking and learning: Reddit, LinkedIn.[07:00] Paid resources: Ryan Stewart's Blueprint Training and Chasen Gersh's PPC course.[09:00] The importance of continuous learning and staying updated with trends.[10:20] Final thoughts: Practical application and making data-driven decisions.Wisdom NuggetsUtilize Free Digital Marketing Resources: Google Skill Shop and Digital Garage offer free courses and certifications to enhance your knowledge of SEO and PPC.Leverage Online Communities: Platforms like Reddit and LinkedIn have active groups where marketers share strategies, tips, and insights.Invest in Advanced Training: Ryan Stewart's Blueprint Training is recommended for advanced SEO strategies, while Chasen Gersh offers expert PPC courses to improve ad campaigns and maximize ROI.Stay Updated: The digital marketing landscape is constantly evolving, so it's crucial to keep learning and adapting to new trends.Practical Application is Key: Knowledge is important, but applying what you've learned is essential. Test strategies, track results, and make data-driven decisions to optimize your campaigns.Power Quotes"Online communities are a goldmine of information—learning from others will save you time and mistakes." – Alex Quin"Digital marketing is constantly evolving, so stay curious, keep learning, and adapt to new techniques." – Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: [https://www.instagram.com/hustleinspireshustle]Twitter: [https://twitter.com/HustleInspires]LinkedIn: [https://www.linkedin.com/company/hustle-inspires-hustle]Website: [https://hustleinspireshustle.com]*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Agency Blueprint
Darren Shaw SCHOOLS Ryan Stewart on Local SEO in 2024

The Agency Blueprint

Play Episode Listen Later Aug 15, 2024 54:55


Welcome to another MUST listen interview at The Blueprint Training.This time I'm joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms! We're talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.We also explore the impact of review content, ethical review generation practices, and strategies for handling those pesky negative reviews. Listen to Darren as he advises on diversifying review platforms and highlights the importance of industry-specific citations. If you're a business looking to boost your local SEO performance, this episode is for you!Join our community: https://theblueprint.training/Chapters:00:00 - Introduction to Local SEO Tools01:35 - Review Strategies and Citations in Local SEO17:01 - Targeting Authority Directories18:04 - Shift in SEO Focus19:17 - Citations Overview20:26 - Negative Review Management21:35 - Response Strategy for Negative Reviews30:32 - Verification Process Insights37:53 - Link Building Strategies & Value of Links42:50 - Challenges of Digital PR44:55 - Click-Through Rate Manipulation47:41 - The Role of Brand Recognition48:29 - Driving Traffic to Websites49:22 - Keyword Usage in Titles51:04 - Google Business Profile Management52:18 - Value of Google Business Profile Posts53:25 - Finding Industry-Specific Citations

The Agency Blueprint
Google AI Overviews Are Here - Is SEO Done? Interview w/ Mike King

The Agency Blueprint

Play Episode Listen Later Jul 8, 2024 41:32


In this podcast episode, Ryan Stewart, a marketing systems guru, and Mike King, an award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI, discuss the impact of Google's AI Overview (SGA) on SEO and content publishing.They explore the implications for SEO professionals and content creators, emphasizing the evolving nature of search results and user behavior.The conversation covers concerns about SGA's accuracy, user adoption, and its potential to disincentivize content creation.They also touch on the integration of voice search, the role of search as a branding channel, and the increasing capabilities of AI tools like ChatGPT.The episode highlights the need for adaptation and a deeper understanding of evolving search dynamics.KEY MOMENTS:01:45 - Google's AI overview06:38 - Content stealing and user experience08:05 - How user behavior and search journeys may change with the introduction of SGA15:35 - Fragmentation of search results due to personalized preferences18:52 - Value of blog content and branding 28:52 - Understanding AI Overview and its impact on ranking criteria36:10 - The future of voice search and user interaction

The Mind of A Marketer w/ Ryan Stewart
How to Sell SEO to SaaS Companies

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Jul 4, 2024 9:38


Search Engine Optimization (SEO) is a crucial component in the success of a SaaS company. With the increasing competition in the digital space, optimizing a company's website for search engines can help to increase visibility, drive organic traffic, and ultimately improve the chances of attracting potential customers. In this video, Ryan Stewart, will tell us essential ideas about why SEO is important for SaaS companies that are looking to compete and succeed in the digital marketplace.Want 1 on 1 videos like this? Join my Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction To "How to Sell SEO to SaaS Companies?"2:26 Offer Build 3:05 Longer Form Content6:30 Pitch BoxSupport the Show.

The Mind of A Marketer w/ Ryan Stewart
3 Funnels That Drove $3M in Client Revenue

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Jul 3, 2024 11:56


A marketing funnel is a process that describes the steps a customer goes through as they move from awareness of a product or service to the point of purchase. The purpose of a marketing funnel is to guide potential customers through the decision-making process and help convert them into paying customers.In this video, Ryan Stewart will share the Top 3 Performing Funnel that took his agency to the next level. Depending on the specifics of your business or agency, the three funnels that took you to the next level and helped you achieve $2 million in revenue could be tailored to your specific target audience and marketing strategy. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction to The 3 Funnels that Took Our Agency to the Next Level: $2 Million in Revenue!0:49 What is Funnel?0:58 VSL Funnel5:32 Live Presentation Funnel7:47 Tool FunnelSupport the Show.

Lets Have This Conversation
Oklahoma is Creating an Inclusive Employment Future for Individuals with Developmental Disabilities

Lets Have This Conversation

Play Episode Listen Later May 31, 2024 37:35


"The integration of hope is fueled by the promise of opportunities. It provides us all with a vehicle of aspiration and attainment. I want to draw your attention to the number 6.5 million. It's the estimated total of people in the United States living with a developmental and intellectual disability, according to the Centers for Disease Control and Prevention. It's important that these individuals live a valued, respected, and prosperous life, particularly from an employment standpoint. The Oklahoma Department of Developmental Disabilities Services, through the Department of Human Services, is on a mission to help individuals with developmental disabilities and their families lead safer, healthier, more independent, and productive lives.   Developmental Disabilities Services (DDS) serves individuals ages 3 and up who have a primary diagnosis of intellectual disabilities. Persons served may also have other developmental disabilities in addition to intellectual disabilities, such as autism, cerebral palsy, Down syndrome, etc. Recently, they've placed an inclusive and increased emphasis on providing equitable, fair employment opportunities for the individuals they serve, which will hopefully put them on the path to full independence and dignity within society as contributing members. Ryan Stewart, the department's manager of communications, met with me this week to discuss how the state of Oklahoma is leading the way and setting the example for others to follow when it comes to fully integrating individuals with intellectual and developmental disabilities within the workforce and society at large.   Email: TellDDS@okdhs.org"

Duct Tape Marketing
The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

Play Episode Listen Later Nov 15, 2023 24:26


In this episode of the Duct Tape Marketing Podcast, I interviewed Ryan Stewart, a prominent fractional marketing officer (CMO) and a seasoned expert in the world of marketing strategy. With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he's worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.  Ryan has made it his mission to lead businesses towards unprecedented growth through this unique approach, and during our conversation, he generously shared the secrets behind his successful strategies. Key Takeaway: In today's complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. He broke down the core elements of his 90-day approach that consistently delivers remarkable results. If you're ready to revolutionize your marketing strategy and unlock unprecedented growth for your business, this episode is a must-listen. Ryan Stewart's expertise and insights promise to redefine your approach to marketing in the digital age. Questions I ask Ryan Stewart: [00:47] How do you define fractional CMO? [03:18] What are the main challenges for those attempting the fractional CMO model? [07:17] What is you cross-channel acquisition strategy? [11:13] Why is video an important part of your content strategy? [14:00] Where does AI fit in the content and strategic realm? [17:30] How deep into financials and metrics do you get before taking a client on? [19:01] What makes your method so different from others? [20:58] Are there any overlooked channels or platforms worth exploring? [22:02] Where can people learn more about your work? More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting - https://rsc.llc/ Explore Ryan's training program, The Blueprint Training - https://theblueprint.training/ Connect with Ryan on Youtube - https://www.youtube.com/channel/UC0RQ0xqm3WHqa5ilpUe1FAg This episode of the Duct Tape Marketing Podcast is brought to you by;  DeskTeam360 - https://deskteam360.com/DTMOffer for 10% off and Shopify - Sign up for a $1/month trial period at shopify.com/dtm Learn more about your ad choices. Visit megaphone.fm/adchoices

Personal Injury Marketing Mastermind
212. Best of Toolkit Tuesday: AI and Accelerated Law Firm Growth

Personal Injury Marketing Mastermind

Play Episode Listen Later Oct 3, 2023 18:48


From generating content ideas to streamlining backend processes, AI has the power to increase efficiencies and boost revenue. But it is not without its limitations. To help guide you along the knife edge of innovation, we hear from some of the leaders in the legal tech space. We unpack how AI can flip SEO on its head to boost your marketing. This episode has actionable tips to leverage AI and supercharge productivity. Join us for this special edition on how to harness artificial intelligence and give your firm THE competitive edge. Tools in this Episode: Ryan Stewart, Webris on flipping the keyword funnel James Grant, Georgia Trial Attorneys on implementing AI-based processes Ken Hardison, PILMMA on how AI levels the playing field for small firms Kyle Roof, Page Optimizer Pro on separating the AI hype from reality. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Ryan Stewart LinkedIn  Webris Website   Webris Facebook Webris Instagram Webris Twitter Webris YouTube James Grant LinkedIn James Grant Instagram James Grant TikTok Georgia Trial Attorneys at Kirchen & Grant Website Ken Hardison LinkedIn PILMMA Website PILMMA Instagram Ken Hardison Instagram Kyle Roof LinkedIn  Kyle Roof Facebook  Kyle Roof Website  SEO Fight Club Page Optimizer Pro What's in This Episode: How AI can boost productivity at every firm. Why disruption is a good thing and the opportunities in AI to adopt early on. How AI can streamline operations and client interactions Why AI still requires a human touch. Featured Episodes 196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble 175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom 204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations 210. Kyle Roof, Page Optimizer Pro — Toolkit: Data-Driven SEO Strategies: The Formula for First Page Rankings Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

The Key Point Podcast
Buyer Personas and Their Influence on Purchasing Programs

The Key Point Podcast

Play Episode Listen Later Sep 6, 2023 18:22


Mark Davis, Analyst at Keypoint Intelligence, sits down with Canon Europe's Pierre Meurice and Ryan Stewart to investigate the important topic of how buyer personas can influence purchasing patterns. Their discussion spans the fast-moving borderless world of B2C and B2B across social media, adjusting for cultural differences in the expansive EMEA geographic region, and how to engage with customers on their unique journey.

This Week in Digital Marketing
Importance of Niching Down w/ Ryan Stewart on EP42 of TWIDM

This Week in Digital Marketing

Play Episode Listen Later Aug 22, 2023 50:11


Tune in to Jacky Chou, James De Lacey, and SEO vet Ryan Stewart for a casual chat in EP42. We jump from Ryan's unexpected start in the shoe lace biz to the ins and outs of running a niche-focused agency. Grab a coffee and tune in for tips on consulting, lead gen, and the lowdown on client relations. Let's get into it! Tune in to Jacky Chou, James De Lacey, and SEO vet Ryan Stewart for a casual chat in EP42. We jump from Ryan's unexpected start in the shoe lace biz to the ins and outs of running a niche-focused agency. Grab a coffee and tune in for tips on consulting, lead gen, and the lowdown on client relations. Let's get into it! Follow Ryan Stewart on Twitter: https://twitter.com/ryanwashere Signup for Advise, coupon code INDEXSY: https://advise.so/indexsy/ Get the newsletter that keeps 30k+ marketers in the loop:⁠ ⁠https://marketingletter.com/newsletter/⁠⁠⁠ Apply to be a sponsor: ⁠ ⁠https://marketingletter.com/advertise/⁠

Personal Injury Marketing Mastermind
196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble

Personal Injury Marketing Mastermind

Play Episode Listen Later Aug 8, 2023 26:46


AI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harness AI. Ryan, CEO of Webris(@WebrisAgency), The Blueprint Training, and Ryan Stewart Consulting, has helped thousands of firms up their SEO game and has been a top-tier marketer for over 15 years. Tools in this Episode: Why disruption might be good for your bottom line. How AI can aid strategic content management. Why early adaptation will put you ahead of the pack.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Ryan Stewart LinkedIn  Webris Website   Webris Facebook Webris Instagram Webris Twitter Webris YouTube What's in This Episode: Who is Ryan Stewart? The future of SEO and conversion rates in an AI assisted world. How to transform your staff from ‘doers' tasks to ‘managers' of AI systems. How documenting and automating processes with AI can increase employee utility. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Stones of Strength Podcast
Stones of Strength Podcast - Episode 2 - Ryan Stewart

Stones of Strength Podcast

Play Episode Listen Later May 25, 2023 85:03


On this episode we interview Ryan Stewart, an incredibly passionate and brutally strong stone lifter that has travelled the world lifting and rediscovering historical stones. He is also the founder of the Utah Stones of Strength, a series of fantastic testing stones located in Utah, USA.

The Agency Blueprint
15 - Why SEOs Are Bad Marketers

The Agency Blueprint

Play Episode Listen Later May 3, 2023 15:01


Mastering SEO can have a significant impact on the success of a business, and professionals can enhance their skills and value by understanding the hierarchy of SEO professionals. By staying up-to-date with industry blogs, experimenting with their own websites, and understanding other marketing channels, SEO professionals can add value to businesses through their work.Experts in the field, such as Brendan Hufford and Ryan Stewart, encourage SEO professionals to focus on adding value and understanding the impact of their work on a business.Check out the traffic projection tool here! https://trafficprojection.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬KEY MOMENTS00:12 Why SEOs Are Bad Marketers01:52 How to Level Up As An SEO04:16 Execution Value07:26 Providing Value to Clients09:59 Email Marketing10:40 Value of SEO

The Mind of A Marketer w/ Ryan Stewart
The Secret To B2B Marketing In 2023

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later May 1, 2023 13:02


What's the secret to B2B marketing in 2023?  In this video, marketing entrepreneur Ryan Stewart will explore some of the latest trends in B2B marketing and offer some tips for staying ahead of the curve. Whether you're just starting out in B2B or you're looking to take your business to the next level, these tips will help you stay ahead of the competition!Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Agency Blueprint
14 - Game Changing Sales Tool for Agencies

The Agency Blueprint

Play Episode Listen Later Apr 28, 2023 12:10


Learn how to enhance your SEO sales process with the ultimate sales tool in this video featuring Ryan Stewart and Brendan Hufford from The Blueprint Training. The Traffic Projection Tool helps you demonstrate the value of SEO to potential clients by projecting the traffic they can gain. This tool enables you to attract more leads, show the organic traffic potential, and pitch more leads in less time using our white-label tool. Don't miss out on this invaluable sales tool to improve your SEO sales game!Check out the traffic projection tool here! https://trafficprojection.com/KEY MOMENTS:00:12 - Introduction On Game Changing Sales Tool for Agencies01:46 - Building The Traffic Projection Tool03:35 - The Traffic Projection Tool As A Sales Tool

The Mind of A Marketer w/ Ryan Stewart
SHOCKING Results From Agency Survey (1,207 Submissions)

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Apr 21, 2023 12:00


The agency survey is important to assess the efficiency of the agency and identify areas that need improvements in acquiring more talents, who to hire, and what drives people to hire an agency. In this video, Ryan Stewart will show you valuable results from his agency survey that you can also replicate so you can evaluate how efficient your agency level is. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Agency Blueprint
13 - Should Your Agency Niche Down?

The Agency Blueprint

Play Episode Listen Later Apr 20, 2023 32:47


Today's Agency Podcast episode no 13 delves into the benefits and challenges of creating a specialized agency.Hosted by industry experts who have successfully specialized their own agencies, this podcast explores the reasons why specialization can be the ultimate strategy for agency growth and profitability.Through real-life case studies and insightful conversations, you'll learn about the advantages of narrowing your agency's focus and strategies. But, specialization also has its challenges. You'll hear from our experts Ryan Stewart and Brendan Hufford about how to overcome common hurdles.Discover how specialization can take your agency to the next level.Book your agency diagnostic call now! https://theblueprint.training/get-sta...----------------------------------------------------------------------KEY MOMENTS00:00 - Intro00:12 - Introduction To "Should Your Agency Niche Down?"00:33 - Webris07:46 - Sprint Model18:30 - Discovery Calls20:59 - Qualification Process22:26 - Understanding the Language23:56 - Traffic Analysis

The Mind of A Marketer w/ Ryan Stewart
How to Sell SEO to SaaS Companies

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Apr 18, 2023 9:26


Search Engine Optimization (SEO) is a crucial component in the success of a SaaS company. With the increasing competition in the digital space, optimizing a company's website for search engines can help to increase visibility, drive organic traffic, and ultimately improve the chances of attracting potential customers. In this video, Ryan Stewart, will tell us essential ideas about why SEO is important for SaaS companies that are looking to compete and succeed in the digital marketplace.Want 1 on 1 videos like this? Join my Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
3 Funnels That Drove $3M in Client Revenue

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Apr 14, 2023 11:43


A marketing funnel is a process that describes the steps a customer goes through as they move from awareness of a product or service to the point of purchase. The purpose of a marketing funnel is to guide potential customers through the decision-making process and help convert them into paying customers.In this video, Ryan Stewart will share the Top 3 Performing Funnel that took his agency to the next level. Depending on the specifics of your business or agency, the three funnels that took you to the next level and helped you achieve $2 million in revenue could be tailored to your specific target audience and marketing strategy. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

All Heart with Paul Cardall
Fouad Masri - Sharing Jesus with Muslims

All Heart with Paul Cardall

Play Episode Listen Later Apr 11, 2023 51:52


Sharing Jesus with Muslims: A Step-by-Step Guide ABOUT THE EPISODE:On the 67th episode of the Paul Cardall podcast, Author and Pastor Fouad Masri talks with Paul about sharing Jesus with Muslims. Fouad discusses growing up in Lebanon during a civil war between Maronite Christians and Muslims. He talks about how much hate was in his heart until the words of Jesus inviting people to love your enemies and pray for those who persecute you. Fouad says doing this began to change his heart. They talk about about differences between Islam and Christianity and how the messages of each religion is misunderstood by both groups. Most muslims have never met a Christian or read the Bible. GET THE BOOK: https://www.amazon.com/Sharing-Jesus-Muslims-Step-Step/dp/0310093147 ABOUT FOUAD MASRIAuthor and lecturer Fouad Masri was born and raised in the war zone of Beirut, Lebanon. As a third generation ordained pastor, he has a passion for sharing the love of Christ with Muslims and has been reaching out to Muslims and inspiring others to follow his example since 1979. After coming to the United States to attend seminary, Fouad realized the urgency for teaching American Christians to reach out to the growing population of internationals, particularly Muslims. In 1993, he founded Crescent Project to nurture transformational relationships between Christians and Muslims and to rally the Church to reach out to Muslims to share the Good News of Christ. Since then, he has trained more than 21,000 Christians to sensitively and purposefully share their faith with Muslims through both the Bridges One-Day and Sahara Challenge training experiences. He has served as a guest instructor at several universities and Christian ministries and has been featured in several media publications including Christianity Today, Newsweek, and Mission Network News. He has appeared on CBN, TBN, the Janet Parshall Show, and Prime Time America. He is the producer and teacher in the DVD study, Bridges: Christians Connecting with Muslims. In Bridges, he further exposes Christians to the urgent need for a deeper understanding about Islam and Muslims. Fouad has authored 14 books including Outreach Magazine's 2015 Cross Cultural Resource of the Year Connecting with Muslims: A Guide to Communicating Effectively. He holds a bachelor's degree in Mass Communication and an M.A. from Fuller Theological Seminary in Islamic Studies. OFFICIAL WEBSITE: https://fouadmasri.com/ CRESCENT PROJECT: https://www.crescentproject.org/ FACEBOOK: https://www.facebook.com/authorfouadmasri/ - - - - - - - - - - - - ABOUT THE HOST PAUL CARDALLOfficial Website - http://www.paulcardall.comFacebook - http://www.facebook.com/paulcardallmusicYoutube - http://www.youtube.com/cardallInstagram - http://www.instagram.com/paulcardall LISTEN TO HIS MUSICAPPLE MUSIC - https://music.apple.com/us/artist/paul-cardall/4312819SPOTIFY - https://open.spotify.com/artist/7FQRbf8gbKw8KZQZAJWxH2AMAZON - Ask Alexa to play Peaceful Piano by Paul Cardall Forbes writes of Paul Cardall, “His music creates an atmosphere where you can unwind, ponder, meditate. It can help people access spiritual feelings and peaceful emotions.”Steinway & Sons endorsed him as one of the world's finest pianists. With more than 3 billion lifetime streams, Paul Cardall is a Dove Award-winning musician, composer, and producer. His music is frequently categorized as Classical, Christian and New Age. With 11 No. 1 Billboard albums and 30 million monthly listeners Paul Cardall is one of the most listened to recording artists of our time. Paul's music was born out of his compassion to help others. He was born essentially with half a heart and before his first day was finished, surgeons cut into his infant body to save his life. He would spend virtually all of his life in and out of hospitals and recovering from heart surgeries. He received a heart transplant in 2009. Surviving and adapting to a life of chronic illness has helped Paul understand the trauma imposed, particularly on a young person and their families. Paul has made it his life's mission to create and share piano music that is healing both physically and emotionally. Two of the many projects Paul's involved with include partnering with the The Ryan Seacrest Foundation to donate keyboards to children's hospitals nationwide. Paul and his wife, Kristina, who is from Cleveland, Ohio and a former Wall-street Analyst, established scholarships for students affected by medical bills associated with congenital heart disease because he believes in getting an education regardless of terminal diagnosis. Paul served as an executive board member of the Saving tiny Hearts Society, which seeds grass roots money for federal grant research in the field of congenital heart disease. In 2011, Utah State Board of Regents awarded Paul Cardall with an honorary doctorate. Paul has collaborated with Grammy winning artists CeCe Winans and Rachel Yamagata. He released a soundtrack album with a handful of artists for the The Broken Miracle, the No. 1 best-selling Amazon novel by J.D. Netto inspired by Paul's life living with only half a heart. Collaborations include songs and performances with David Archuleta, Tyler Glenn (Neon Trees), Ty Herndon, Thompson Square, Matt Hammitt and many others.  In 1999, Paul founded Stone Angel Music, a record label, whose catalogue consists of Billboard charting albums by cellist Steven Sharp Nelson, guitarist Ryan Tilby, pianist Jason Lyle Black and David Tolk, Ryan Stewart, and various artist projects with a handful of former American Idol contests like Ashley Hess, Jordon Moyes, and Kenzie Hall. In 2018, Anthem Entertainment Group, one of today's most powerful publishers, acquired Paul's catalogue along with the albums he produced for Stone Angel Music, in one of the biggest instrumental acquisitions of the music industry's history. Anthem also owns music made popular by Tim McGraw, Justin Timberlake, Beyonce, Keith Urban, Jason Aldean, the Canadian trio Rush, and countless others. American Songwriter Magazine invited Cardall is also the host of a successful podcast, All Heart with Paul Cardall, and a YouTube series All Heart Adventures, featuring Cardall in various "bucket list" scenarios--living his life to the fullest, with gratitude and appreciation. All Heart with Paul Cardall is now called The Paul Cardall Podcast.

The Mind of A Marketer w/ Ryan Stewart
How To Get Clients On LinkedIn in 2023

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Apr 11, 2023 12:47


Are you struggling to gain clients on LinkedIn? Look no further! In this video, marketing entrepreneurs Ryan Stewart and Chris Walker will show you the top tips and tricks for attracting clients on LinkedIn in 2023. This is a must-watch for any business owner or marketer looking to stay up-to-date on the latest trends and strategies. They will be sharing tips and insights on how to effectively use LinkedIn for marketing, so make sure to tune in. With so many different social media platforms out there, it's important to know where to focus your efforts - and this video will help you make an informed decision about LinkedIn. Don't miss out on the latest information about LinkedIn marketing - watch the video now!Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

Our American Stories
Ryan Stewart: Overcoming Addiction by Letting Others Help Me

Our American Stories

Play Episode Listen Later Apr 7, 2023 10:49


On this episode of Our American Stories, Ryan Stewart struggled with addiction for a majority of his life, and it was only through the help of others that he was able to come out on the other side. Support the show (https://www.ouramericanstories.com/donate)See omnystudio.com/listener for privacy information.

The Mind of A Marketer w/ Ryan Stewart
Chris Walker on Creating Content for Clients

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Apr 7, 2023 8:28


Content marketing is an approach whereby businesses use content - blogs, eBooks, case studies, market research, videos, podcasts, and so on - to attract, engage and convert website visitors. It's the most cost-effective marketing strategy and can help support a business' long-term objectives, be they brand awareness, lead generation, revenue, or growth. Content without context is just stuff.As harsh as it sounds, marketing isn't about you. It's not about your brand; it's not about your product, and it's not about what you do. It's all about helping your customers. So constantly give your viewers the context they need to understand your content! In today's video, marketing entrepreneur Ryan Stewart with Chris walker discusses how you solve your client's problem and why you need to have CONTEXT when creating content.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
Conversion Rate Low? Here's Why...

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Apr 4, 2023 8:34


Struggling to understand why your website's conversion rate is so low? Looking for advice on how to increase your conversion rate? If your website's conversion rate is low, it could be because of any number of reasons. In this video, marketing entrepreneur Ryan Stewart will share with you the reasons why your website might not convert as well as you'd like. Watch this interview with Chris Walker to find out what might be causing your low conversion rate and how you can fix it!Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
How to Manage Your Schedule to Maximize Productivity

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Mar 31, 2023 5:51


Are you struggling to find enough time in the day to get everything done? In this video, marketing entrepreneur Ryan Stewart will share with you a few tips on how to manage your schedule so that you can be as productive as possible. Learn to set goals, create a weekly plan, and get the most out of your day!Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
How to Find A Niche For Your Agency

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Mar 24, 2023 7:03


Your agency is one of many. In your sector, there are numerous providers that deliver a variety of services. With so many different agencies serving the same target audience, it's essential to set yourself apart from the competition. In this video, marketing entrepreneur Ryan Stewart will talk about the keys to the success of your agency right now and HOW to find the RIGHT niche for your agency.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
My Productized SEO Service [Explained]

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Mar 22, 2023 3:52


In this video, marketing entrepreneur Ryan Stewart will explain his productized SEO services strategy in detail. So if you're interested in learning more about productized SEO services or just want to see how one business operates, then this video is for you!Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

All Heart with Paul Cardall
Silicone Boone: Ex-Amish Explores Space & Humanity with Music

All Heart with Paul Cardall

Play Episode Listen Later Mar 21, 2023 39:34


Born into an Amish family, Silicone Boone talks to Paul Cardall about exploring space and understanding our humanity with Silicone's album Reaches.  Listening to his music and in our conversation, it's clear that his upbringing in an Anish community provided the songwriter with a large vocabulary and a mind of curiosity that flows in his poetic lyrics. Like Paul Simon, his lyrics roll off the tip of his tongue in beauty and mystery. There aren't a lot of artists with a story as unique and fascinating as that of rock musician Silicone Boone. For those that aren't aware of the sub-groups of the Amish, Old Order is the most traditional of the religious group, completely shunning the outside world. He spent 9 years of his childhood free from the conveniences of modern technology. So, imagine the world the young man discovered when Silicone's family left behind their heritage for a new faith. Today he hails from Campbellsville, KY as a husband and father. Silicone Boone's curiosity of our history as humans, the creation of the world, and our role in the vast cosmos are themes in his album, The Reaches, that I have on repeat. I'm honored to share this singer songwriter with you today on my podcast.http://siliconeboone.com/https://www.instagram.com/siliconeboone/ ABOUT THE HOST PAUL CARDALLOfficial Website - http://www.paulcardall.comFacebook - http://www.facebook.com/paulcardallmusicYotube - http://www.youtube.com/cardallInstagram - http://www.instagram.com/paulcardallLISTEN TO HIS MUSICAPPLE MUSIC - https://music.apple.com/us/artist/paul-cardall/4312819SPOTIFY - https://open.spotify.com/artist/7FQRbf8gbKw8KZQZAJWxH2 Forbes writes of Paul Cardall, “His music creates an atmosphere where you can unwind, ponder, meditate. It can help people access spiritual feelings and peaceful emotions.” Steinway & Sons endorsed him as one of the world's finest pianists. With more than 3 billion lifetime streams, Paul Cardall is a Dove Award-winning musician, composer, and producer. His music is frequently categorized as Classical, Christian and New Age. With 11 No. 1 Billboard albums and 30 million monthly listeners Paul Cardall is one of the most listened to recording artists of our time. Paul's music was born out of his compassion to help others. He was born essentially with half a heart and before his first day was finished, surgeons cut into his infant body to save his life. He would spend virtually all of his life in and out of hospitals and recovering from heart surgeries. He received a heart transplant in 2009. Surviving and adapting to a life of chronic illness has helped Paul understand the trauma imposed, particularly on a young person and their families. Paul has made it his life's mission to create and share piano music that is healing both physically and emotionally. Two of the many projects Paul's involved with include partnering with the The Ryan Seacrest Foundation to donate keyboards to children's hospitals nationwide. Paul and his wife, Kristina, who is from Cleveland, Ohio and a former Wall-street Analyst, established scholarships for students affected by medical bills associated with congenital heart disease because he believes in getting an education regardless of terminal diagnosis. Paul served as an executive board member of the Saving tiny Hearts Society, which seeds grass roots money for federal grant research in the field of congenital heart disease. In 2011, Utah State Board of Regents awarded Paul Cardall with an honorary doctorate. Paul has collaborated with Grammy winning artists CeCe Winans and Rachel Yamagata. He released a soundtrack album with a handful of artists for the The Broken Miracle, the No. 1 best-selling Amazon novel by J.D. Netto inspired by Paul's life living with only half a heart. Collaborations include songs and performances with David Archuleta, Tyler Glenn (Neon Trees), Ty Herndon, Thompson Square, Matt Hammitt and many others.  In 1999, Paul founded Stone Angel Music, a record label, whose catalogue consists of Billboard charting albums by cellist Steven Sharp Nelson, guitarist Ryan Tilby, pianist Jason Lyle Black and David Tolk, Ryan Stewart, and various artist projects with a handful of former American Idol contests like Ashley Hess, Jordon Moyes, and Kenzie Hall. In 2018, Anthem Entertainment Group, one of today's most powerful publishers, acquired Paul's catalogue along with the albums he produced for Stone Angel Music, in one of the biggest instrumental acquisitions of the music industry's history. Anthem also owns music made popular by Tim McGraw, Justin Timberlake, Beyonce, Keith Urban, Jason Aldean, the Canadian trio Rush, and countless others. American Songwriter Magazine invited Cardall is also the host of a successful podcast, All Heart with Paul Cardall, and a YouTube series All Heart Adventures, featuring Cardall in various "bucket list" scenarios--living his life to the fullest, with gratitude and appreciation. ASK ALEXA OR SIRI TO "Play Music by Paul Cardall" - - - - - - - - - - - - - Please subscribe to this podcast. Leave a review. These podcasts are free and Paul volunteers his time and resources to share with you my guests. So again, please subscribe to the podcast and leave a review.

The Mind of A Marketer w/ Ryan Stewart
How To Build A WINNING Content Marketing Strategy

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Mar 13, 2023 5:17


In order to have a successful content marketing strategy, you need to have a plan. In this video, marketing entrepreneur Ryan Stewart will show you how to build a winning content marketing strategy for your business, and the process of creating a content plan that will help you reach your target audience and achieve your business goals.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
Using AI (ChatGPT) To Write Content [REAL EXAMPLE]

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Mar 9, 2023 10:50


Introducing ChatGPT, the cutting-edge AI technology that helps you write engaging content with ease. With ChatGPT, you can generate high-quality content optimized for search engines and social media platforms.In this video, Ryan Stewart will show you how we're using ChatGPT, a machine-learning AI to generate human-like text, which makes it perfect for creating engaging, informative, and entertaining content. Ask ChatGPT to write on a specific topic, and it will use its advanced natural language processing capabilities to generate relevant and informative content. No more writer's block or tedious editing - ChatGPT does the hard work for you, so you can focus on other important aspects of your business.Try ChatGPT today and see how it can transform your content marketing strategy and drive more traffic and engagement to your website.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
Using AI To Predict PPC Results

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Mar 6, 2023 10:28


Building PPC Projections can be tricky but knowing how to forecast your paid search results will help you strategize your keywords, budget, and time to get desired results.Making projections gives marketers the ability to assess optimization options and study competitors' keywords. It is important to collect as many keywords as possible to plan out the projected results.In this video, Ryan Stewart will walk us through how we can study a forecast on Paid Search Campaigns utilizing AI and data.If you want to have an access to the sample data analysis shown in the video, please drop a comment below.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
The Status of SEO Agencies in 2023

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Mar 2, 2023 9:17


In this video, marketing entrepreneur Ryan Stewart will talk about if the SEO business is still worth doing in 2022 as well as some things to keep in mind to run a successful SEO agency.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

The Mind of A Marketer w/ Ryan Stewart
Why You Should DELETE Your Email List

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Feb 27, 2023 12:40


In this video, marketing entrepreneur Ryan Stewart will talk about why he deleted 20,000 contacts from his email list. He will also talk about how drastically email marketing has changed over the years and if email marketing is still worth investing in.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/Support the show

Hustle Inspires Hustle
Marketing CBD Brands In 2023 Ft. Keven Pimentel & Michelle Chia With Alex Quin

Hustle Inspires Hustle

Play Episode Listen Later Feb 6, 2023 44:21


In this episode, Alex Quin interviews Keven Pimentel and Michelle Chia on what the future holds for marketing CBD brands in 2023. With a vast knowledge of content marketing, SEO and social media, Keven and Michelle will discuss the various strategies involved in building successful CBD brands as well as trends that are likely to emerge in the future. Tune in to find out what they have to say!Wisdom Nuggets: SEO takes time to reflect. You investing in SEO now does not mean you will instantly start seeing results. If anything, you'll start getting results in a few months or a year, depending on the agency you work with. It is also essential that you look into the agency that you work with to see that the blogs that you upload have the right keywords that you're targeting and have awesome graphics. It also has to be content that you pre-created and curated. So, it's not just a matter of creating good quality block content in written form, but photos and videos contents are also important for your business growth.Keven identified the two layers of SEO, which are the content and technical side. The technical side here is how to communicate with the algorithms of Google, website speed, broken links, website structure, headers, etc. They advised that you hire an expert if you aren't the expert already. Niche yourself. Do not try to sell to everyone. Think about an audience. Pick an audience that you're comfortable with or an audience that's worth really diving into. Speak to them, create for them, talk to them, nurture them, love them, support them and make a brand that's so undeniably relevant to their life and lifestyle that you are the go-to option, and you own that part of the market. Podcast Outline:Alex: (00:40) All right, so we're back. I think it's been what, like a year since we did this? At the beginning of last year, we did a podcast episode. Right? Michelle's not scared of podcasts anymore, so when we ask her to be on a podcast, she's ready. Alex: (1:28) By the way, this is Hustle Inspires Hustle. Kevin Pimentel, Michelle Chiia. Kevin Pimentel is the founder of kamasa Marketing Agency. Michelle is the global marketing director at UADV and is the marketing powerhouse behind pretty much every single one of my brands.Keven: (1:47) All right. So yeah, with that background, so I do have the agency outside of that, I've actually dabbled in actually developing within the CBD space itself. I mean, I learned a, a lot extraordinary amount of information from that experience alone. And then also the brands that even like we've even started working on together which, you know, we can talk about later on. Keven: (2:23) CBD basically also equals cannabis a k a marijuana. But there is a difference in distinction between the types of plants, which we can get into later on. But the idea here is anything associated to that, it's a hot zone. Alex: (2:47) Yeah. When it comes to like c b marketing, you're kind of marketing with one and a half pants tied behind your back. So yeah, you're kinda like a chef in the kitchen and you have to cook this whole recipe, but you only got like 20% of, of the ingredients. And what I mean by that is obviously there's a lot of regulation, right?Alex: (03:03) When starting your CBD business, it's not just marketing, but also like the payment processing part is a little bit complex. Not every payment processor is gonna accept you cuz you're considered high risk. Not every bank's gonna accept you. So there is a process for that, a process that you're really helpful with on one of our most recent projects. So let's dive right in. Right? Let's dive into what are the elements of advertising CBD online. Alex: (03:26) First and foremost, we have SEO, we have influencer marketing, we have content marketing, affiliate marketing, email marketing. And then we'll also talk a little bit about hemp versus CBD. There's a few other marketing channels that we could probably talk about. We'll go one by one. SEO, let's talk about SEO. This is where Michelle jumps in. Michelle: (3:56) I mean, yeah. So SEO, if many of you don't know; it basically stands for a search engine optimization. What it basically means is whenever you go on Google and you search something like Nike Red Shoes and a blog or a pro product page comes up, the reason it comes up is because of SEO. Michelle: (4:36) And also that you have to also really look into the agency that you work with to see that they're not just uploading blogs willy-nilly into your website. So make sure making sure that the blogs that you upload have the right keywords that you're targeting have awesome graphics. Alex: (5:14) s it easy for me to digest from the headlines to the graphics? A lot of people in blogs, they just wanna put an image to kind of just fill in between the words and miss the whole point of being able to use infographics sometimes to get the point across. A lot of people search for a keyword, let's say, what are the benefits of CBD or a full spectrum CBD oil, for example. Michelle: (05:52) CBD is such a new and up, not new, but like somewhat new up and coming product that's like almost trending now to people like always using it for their pets to sleep for pain anxiety. And since it's such a new and unknown, I guess, type of um, territory, people are always gonna be looking into educational stuff. Alex: (6:26) Especially people that could be a little bit confused because they don't know, the, I guess they're, there's a blurred line between CBD, and cannabis. Will CBD get me high? We'll see, can I take CBD with this supplement or with this medicine? Can I take CBD while pregnant? Can I, there's so many different topics that you could talk about. A great tool that we like to use here is Answer the Public is a tool Keven's always talking about. That's a great tool to be able to draw data from.Alex: (7:09) So yeah, Uber suggests answer the public Sam Rush hfs. Yep. All of these are great tools to be able to market. Now SEO is complex. A lot of people decide to outsource it to an agency. Others wanna learn it in-house. There isn't a right or wrong answer there, right? There's a lot of great courses. One great course we always recommend is Ryan Stewart's SEO blueprint, right? Alex: (08:05) Why do we talk about SEO first? Well, if we didn't have advertising limitations in the CBD industry or even in the cannabis industry, we would just say, Hey, just click on some TikTok ads, click on some Facebook, Instagram, or even YouTube and Google ads and just drive traffic, measure that traffic and see what's working, what's not working. That's what we were referring to at the beginning. We got hands tied behind our back. We gotta do the best we can with what we have. Michelle: (08:28) And there is a way to defeat like kind of like find loopholes and defeat the system for ads. Like we've seen ads ourselves at like, say like, oh, like where they blur out the word cannabis and like stuff like that. So there is a way, but that's I guess a different episode. Alex: (08:53) So what we're gonna talk to, to you guys about here today is like solid ways you guys could advertise if you're looking to start a CBD brand or already have a CBD brand to be specific My bad. Yeah. To market a CBD brand. Um, alright, so we talked about SEO a little bit. I mean, we're not gonna dive super deep into what SEO is. Keven: (09:30) You know, I'll just make one comment real quick, just so, so that this one details is understood. One thing that Alex mentioned about either insourcing or outsourcing seo, the most important question you need to ask yourself is how much do you really know about seo? Keven: (10:02) That's something I would much rather, even in an agency that has to handle that will still work with someone who just does that part because it's so minuscule in terms of the details that you can miss that is meant to kind of communicate with the algorithms of Google and anything that's that your website is existing online. Yeah. So make sure that that's something you really understand.Alex: (10:20) Like website speed. Yes. What else? Like broken links, website structure, headers, everything has to be right. Or, or also when Google crawls it, you're not, it is not gonna get that data correctly and then spit it back into the, into the search engine results.Keven: (10:33) And one thing is, there's value in SEO because of what they said of it being a marathon because that value continues to compound. And even in the future, if nothing else was done, that value keeps building for free. And so in the future you will have people clicking onto your website for free that are searching for things that you posted about way in the past and it builds value. So when you ask yourself why is SEO expensive or why can SEO be such a large part of the budget of a marketing plan, or agency, it's extremely important to understand the minutiae that goes into this and the value it brings to you as a business.Keven: (11:33) So just remember that value as a client or as a business that's considering this higher experts if you aren't the expert already.Alex: (11:49) Another thing to keep an eye on, and we're talking about this on the car on the way here, if you're an SEO or considering seo, keep an eye on chat GBt cuz I believe Chad GBt's completely gonna change the way that SEO works. Alex: (12:41) Now influencer marketing, okay, you can't run ads for CBD yet on certain platforms maybe in the future. So you do seo if you already have SEO locked in or decide, hey SEO's not for me right now, maybe that's the last thing I'm gonna do. Influencer marketing is another one, right? So let's talk a little bit about that.Micelle: (12:56) I think, I think influencer marketing, sometimes people have like a negative view towards it. They're like, oh, like social media influencers, you know? But ultimately influencers can be taken in a way that it's people who love and support your brand without any compensation in a way.Alex: (13:18) You could go down the route of people that are just generally like support the brand. Like ambassadors. You always have to, like, as a disclaimer from a legal standpoint, whether you're paying somebody to advertise your product or you're sending it to them for free, you have to disclose the relationship. Michelle: (14:53) I mean yeah, cuz the benefit and like the reason why influencer marketing and affiliate marketing and all of referral marketing works so well is because people have fomo and like people always don't wanna miss out on like, what's the next best product.Michelle: (15:12) if Michael Jordan comes out and is like, oh, this sore muscle pain relief cream is the best one on the market, you best believe everyone on the and the basketball industry is gonna buy that. Yeah. So that's essentially what influencer marketing is and wow. How powerful it can work. Alex: (16:30) And it doesn't just have to be influencers. Um, you know, there's many ways of doing affiliate marketing through blogs through in, in, in some cases like YouTube channels, magazines. That's a really great way of doing it because you have no limitation there. You're not gonna get your ads blocked the way you would if you try to launch a campaign on Facebook and like advertise CBD. Keven: (19:02) So the biggest thing that happens a lot of times is companies just assume influencer means someone has a lot of followers, and you just pay 'em money. And because they're famous, people buy your product. In some categories, that could happen. I guess it really depends on the product, but ultimately focus on who's actually relevant to your customer.Alex: (21:02) While we're on the topic of influencer marketing, I want to give one of our friends, Olivia Ormo a shout out because Olivia just launched a project called Maven. That's right. Olivia is also a marketing agency owner out here in Miami. Very well respected and she's always also worked for the influencers. Olivia has married those two worlds, which is brands looking for influencers and influencers looking for brands into an app. Alex: (22:13) Okay, now moving on from SEO and influencer marketing, let's talk about content marketing, which is falls into both of those things that we just talked about, but very important to create content, photo content, video content, written content, user-generated content, people using your, your products for YouTube, shorts, talks, reels on your website, on your blog. Michelle: (23:17) Yeah, I think product content is also really important. I mean, like the number one page but besides the homepage is the product page for, especially for, like your CBD brand. People like should really invest into having really nice high-quality product photos, whether it be like on a white background or whatever color, brand color background you have. You could literally send, there's companies that you can send your products to and you pay them a small fee, and they will shoot the content for you and send it back to you. Alex: (24:38) And a lot of the times, all you need to is to do is showcase motion of something. And you could do that in a very, very quick and efficient way with very little space taken up with a gif. You guys could find great examples of that on curlymermaidhair.com, which is one of Kevin's companies.Keven: (25:04) I would say consider the fact that everyone right now is constantly engaging in content. Think TikTok and Instagram reels, right? If that's the most of their life outside of what they interacted on a physical basis, is something that's either entertaining them, informing them, but it's moving. Michelle: (26:17) Even even Instagram and YouTube are now pushing more short-form content like YouTube shorts and Instagram reels. They, they're like, please post more videos.Keven: (26:35) Because I know the performance marketers that are listening, so there's gonna be like, wait, I have a lot of winning ads with static images. We're talking about organic.Alex: (27:08) So, and so we're on a podcast right now. There's health and wellness podcasts, there's different podcasts where you could place CBD ads on. You could do giveaways on the podcast. And that's a really, really great way to get people to engage. And if you actually send the products out and people actually try the products out, it becomes a real thing. Alex: (27:35) Before we move on to the next one, let's talk about how it could potentially be done. Because if somebody's like, all right, podcast, how would I do it? Well, there, there's a few ways that you could do this. You could compile a list on Apple Music, on Spotify, or on any other platform.Alex: (28:35) Email marketing is a great tool. I hate hearing people that don't want to use it or neglect it. Email marketing works great for many reasons. One, if somebody opts into an email marketing list, it's because they're actually interested. They want to know, they're choosing to be part of that communication. Alex: (29:04) Second reason why email marketing works and many other industries as well is because of the data. Okay? You could upload that data to other platforms, find lookalike audiences or you know, you guys know, know the deal on how that works. So email marketing is a great tool.Michelle: (29:33) I mean in regards to email marketing, I think your, the most important part, so your email marketing actually works, is for you to have a good lead magnet. If your email marketing doesn't work, it's most likely because your lead magnet is and lead magnet meaning like the reason people are gonna sign up for your newsletter. Michelle: (29:53) So if it's for a CBD brand, you could have a popup or any type of other type of thing that's like, oh, sign up now and get 15% off. Or you can be even more creative and you can be like, sign up now and get a free sample.Kelven: (30:39) Yeah. I think the only thing I can honestly say that I've seen specifically work on email campaigns that we ran on, on with my agency was subject line and the top header of the email. And what I mean by that is a subject line that worked the best was an a subject line that began describing an experience or was something that was already like leading you into something.Keven: (31:23) Most of the time people are already reactively in a no mode when they're in emails cuz they're, they're tired of seeing emails, right? Yeah. So they're already like, no, no, I don't want it, I don't want it, I don't care. But if it's like, are you ready to experience being on an island on Friday? You know, something random like that that you're like, huh, you know what I mean? Keven: (32:31) the point is the better quality, the e looking, the emails look design-wise, the more per people take it even more seriously cuz they're like, wow, okay, this looks different.Alex: (33:15) And then when you collect that email on the website or wherever it is that you collect the email, that email should then trigger a nurture or welcome sequence, however you call it, which is a series of emails laid out over a series of days or weeks. Introducing the person to your brand and not asking for things. Keven: (33:30) A good rule, I've heard many times marketing is for every three pieces of value you bring, you could ask for something, right? Teach them, give them, introduce them, give them a peek behind the curtain, be of value and then have a type of pitch, right?Michelle: (33:46) Speaking of sequence, we can't forget about abandoned cart sequences also, which is like probably one of the most successful email marketing strategies that we have. Michelle: (34:53) Don't just have like 10,000 emails. Like great, you have 10,000 but only you're only getting a hundred opens. Like yes. Like clean it out. Like if someone hasn't opened your email in three months, there's a very high chance they're not gonna open it tomorrow. Alex: (35:08) A lot of people are like, oh, but I don't wanna my list to get smaller. I don't wanna like shrink the list. Shrink a list. Okay. For many reasons, for many reasons. For spam filters, for many other reasons.Kelven: (35:18) Shrink and segment. Shrink and segment meaning create different lists for different audiences of customers that you have. So if you know, for example, certain details about your customers, like for example, if you for whatever reason know between, I mean interests, ages or age.Alex: (36:15) Let's talk about hemp. Okay. Hemp is kind of like that route a lot of people take when they don't want to be tied to only being able to advertise the things that we just mentioned. They wanna run paid ads, what we call in digital marketing, performance marketing, Google ads, Facebook ads, Instagram ads.Alex: (36:39) A thing that people have been doing for quite some time now in CBD space is they just create an alternative of that product, but in with hemp, hemp the right product. And that's allowed on Amazon, that's allowed on Facebook, Instagram, pretty much all the platforms, right? Like topicals. Alex: (36:56) Now when we're talking about CBD here, it's good to keep in mind that there's different ways that CBD B is sold. CBD sometimes is sold as vape cartridges as flour. That's smokable. Sometimes it's tinctures. Gummies.. Okay. For the most part, what we've talked about here covers all of that. But do keep in mind that if you are doing, um, if you are doing hemp products, most of the time they're gonna be topicals. Yeah. Right? Like roll-ons and creams and things like that. You'll see a ton of them on Amazon. Michelle: (37:27) I believe Amazon, if I'm not mistaken, only accepts topicals, right?Alex: (37:40) And again, guys, just to, to be extremely clear with you, we are not the buck doesn't stop with us when it comes to CBD marketing. Okay? We've marketed for CBD brands successfully. We have our own; the three of us have our own CBD brand. Alex: (38:01) But we're open to suggestions. There's maybe new strategies that we're not using. Please let us know if there's anything we're missing out on, please let us know. We're kind of trying to share a little bit of our experience here. Doesn't mean that it's the only way to do it, but it is for sure a way that works. And if you're consistent with it, you'll be able to see some results.Alex: (41:17) What are we missing in regards to CBD, y'all? I mean, I'm sure there's a lot, but I mean we covered the main topics. Michelle: (41:22) Yeah, I think we covered it all. If you're interested in starting a CBD brand, we highly recommend it. We have all brands ourselves, and I think it's a great opportunity. Don't be scared to just because it's like a kind of a, a little risky, I guess, niche to jump into doesn't mean that it's not profitable. Keven: (41:48) And actually, I think there was one thing we missed niche. Make sure you niche yourself. Oh yeah. The problem right now is as you, as anyone might be aware, there is a lot of CBD, and we just said there's options everywhere. Niche yourself. Do not try to sell to everyone. Alex: (43:24) If you guys have any questions like we said, reach out. This is another episode of the Hustle Inspire Salsa podcast. Today we're tuning in from Miami with Michelle Chiia and Kevin Pimentel. This is Alex Quinn. We'll catch you guys on the next episode. Peace. ByePower Quotes: Michelle: (04:19) "SEO is a marathon and not a sprint."Alex: (08:26) “We gotta do the best we can with what we have.”Keven: (10:34) ”There's value in SEO because of what they said of it being a marathon because that value continues to compound. And even in the future, if nothing else was done, that value keeps building for free.”Keven: (11:17) “We're planting seeds to have a field of food for you so that when the season comes, not only do you get rich, you get fed. And if we disappear, that food is still there for you.”Alex: (33:29) “A good rule, I've heard many times in marketing, is for every three pieces of value you bring, you could ask for something. Teach them, give them, introduce them, give them a peek behind the curtain, be of value and then have a type of pitch.”Michelle: (41:32) “Don't be scared to just because it's like a kind of a, a little risky, I guess, niche to jump into doesn't mean that it's not profitable.”Alex: (41:41) “Everything else is just a matter of hard work and doing your research and being consistent in what you're doing.”Alex: (42:19) “The riches are in the niches.”Resources Mentioned: Neil Patel & Alex Quin Risk Taking in BusinessNeil Patel & Alex Quin Episode Summary Protect Yourself & Business from Being Sued Ft. Robert Freud with Alex Quin Keven's companyUADVHustle Inspires Hustle PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Disrupted
The context of Damar Hamlin's cardiac arrest and UConn women's basketball's challenging season

Disrupted

Play Episode Listen Later Jan 11, 2023 49:00


Buffalo Bills safety Damar Hamlin's cardiac arrest has renewed conversations about the physical toll that football takes. This hour, we take a closer look at what happened during that Monday night game. Ben Strauss of The Washington Post gives us the context around what happened, and Ryan Stewart, a former safety for the Detroit Lions, remembers when his teammate Reggie Brown was given CPR on the field. Also, an update on UConn women's basketball from sports reporter Maggie Vanoni. GUESTS: Ben Strauss: sports and media reporter at The Washington Post Ryan Stewart: former safety for the Detroit Lions and sports analyst Maggie Vanoni: beat reporter for Hearst media with a focus on UConn women's basketball See omnystudio.com/listener for privacy information.

The Mind of A Marketer w/ Ryan Stewart
P-A-S Copywriting HACK for Ads → Live Client Call

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Oct 27, 2022 21:18


In this video, you will get a behind-the-scenes look at marketing entrepreneur Ryan Stewart strategizing with a gym client. The strategy is based upon Ryan's P-A-S copywriting framework that he has used to help hundreds of clients get more customers.Ryan will be using his proven method for crafting winning sales copy and helping his client create high-converting ads for social media platforms. Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Ads Checklist for Getting Ads Done7:12 Introduction On Copywriting Ads7:46 Writing Out Problems9:13 Connect With Your Audience 10:34 Solution To The Problem and CTAs15:30 Ad Setups and Optimization15:58 Track and Manage Your Ads20:01 Final Comments on Copywriting for AdsSupport the show

The Mind of A Marketer w/ Ryan Stewart
The SECRET To Paid Ads for Local Businesses!

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Oct 25, 2022 11:34


Paid advertising can be a terrific strategy for local businesses to increase their consumer base and revenue. But in order to do that, you need to know what works best for your business and how to get the most out of your advertisements. In this video, marketing entrepreneur Ryan Stewart shares how to make paid advertising work for your local business, or if you work with local businesses to get their paid traffic on Facebook and Instagram. It is not just about generating leads—it's about getting people to your site and keeping them there, giving you a boost in rankings and visibility, and ultimately helping you sell more products and services.  Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction On How To Master Paid Traffic To Grow Your Business1:46 Using Your Creativity In Running Paid Ads2:56 Understanding What You Have To Offer to Your Target Audience5:53 Creating Ads That Solve Problems For Your Customers10:39 Final Comments on How To Master Paid Traffic To Grow Your BusinessSupport the show

The Mind of A Marketer w/ Ryan Stewart
Is SEO Worth It Anymore?

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Oct 20, 2022 15:03


In this video, marketing entrepreneur Ryan Stewart questions the role of SEO in today's marketing mix.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction on Why SEO is Dead in 20223:15 SEO Eroding The Search Results4:27 SEO for E-commerce9:55 What is B2B Saas?12:13 Should You Not Do SEO?12:40 Creating Your Own Voice13:18  What do SEO Professionals do?Support the show

State of Demand Gen
RV E9 - You Have to Win Before Google | Ryan Stewart

State of Demand Gen

Play Episode Listen Later Oct 19, 2022 53:23


Buyers are spending more time on LinkedIn. They're spending more time on TikTok. Communities. Podcasts. They're spending more time on channels where they can access information from peers that is trustworthy. This is universal across all industries. Less people are going to Google to search for “the best xyz” and more people are learning about what they need through social channels or word of mouth. This is why your content strategy needs to look beyond what is easily trackable and move into what is the most customer-centric. In this episode, Chris talks with Ryan Stewart about social content strategy, how he thinks about creating demand, the future of communities, and more.

The Mind of A Marketer w/ Ryan Stewart
UNDERRATED Influencer Strategy for Local Businesses [Ep. 3]

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Oct 3, 2022 8:15


In this video, marketing entrepreneur Ryan Stewart takes you behind the scenes as he walks a gym client through a powerful marketing strategy you can leverage for your own local business in 2022. This marketing method demands effort and planning, but it is well worth it since it has proven to be the top converting traffic source.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction UNDERRATED Marketing Strategy For Local Businesses in 20221:09 One Of The Most Powerful Marketing Strategies | Earned Media1:40 Marketing With Earned Media | PR, Media, And Influencers3:10 Marketing With Earned Media | Organic Customer Posts3:57 Marketing With Earned Media | Organic Search6:17 Marketing With Earned Media | Partnerships And Co-Marketing EventsSupport the show

The Mind of A Marketer w/ Ryan Stewart
Booking Demos Using FB Ads WITHOUT Video (Images Ads Only)

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Sep 29, 2022 7:19


If you apply the right social media marketing strategies and tactics, image ads can be an effective marketing tool to generate more leads.In this video, marketing entrepreneur Ryan Stewart takes you behind the scenes of the paid media marketing campaigns he runs for his clients, to give you valuable insights on how to get the most out of your marketing efforts.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction to Powerful Tactics to Generate More Leads on Social Media1:06 Strict Offer Design Process3:02 Image Conveying An Open Loop6:00 Final Comments on Powerful Tactics to Generate More Leads on Social MediaSupport the show

The Mind of A Marketer w/ Ryan Stewart
Small Business Marketing Strategy Takeover [Ep 1]

The Mind of A Marketer w/ Ryan Stewart

Play Episode Listen Later Sep 26, 2022 9:50


Listen as Ryan implements a full-scale marketing strategy for a gym in Miami with the goal of attracting new members. This video gives you an inside look at marketing entrepreneur Ryan Stewart as he strategizes with a gym client.Want more of Ryan's time? Join his Pro Slack community: https://theblueprint.training/slack-channel/KEY MOMENTS0:00 Introduction On Marketing Takeover2:37 Marketing In Numbers6:07 How Has This Switch Impacted The Business?8:55 Next Steps To DoSupport the show

Our American Stories
EP282: The Small Town Theater Company Making a Big Difference and Overcoming Addiction by Letting Others Help Me

Our American Stories

Play Episode Listen Later Apr 28, 2022 38:13


On this episode of Our American Stories, Don Arthurs and Erich Offenburg tell the story of their special needs program that won Columbiana the title of "Nicest Place in America. Ryan Stewart struggled with addiction for most of his early life... until meeting people who would help him and want nothing in return. Support the show (https://www.ouramericanstories.com/donate)   Time Codes: 00:00 - The Small Town Theater Company Making a Big Difference 38:00 - Overcoming Addiction by Letting Others Help Me See omnystudio.com/listener for privacy information.

Our American Stories
EP263: Life Beyond My Wildest Dreams: Professional Dog Walker and One Black Troop's Trip to Buchenwald

Our American Stories

Play Episode Listen Later Apr 14, 2022 38:13


On this episode of Our American Stories, Ryan Stewart shares his story of how canines have helped him get through life's adversities. Rona Simmons, author of The Other Veterans Of World War II, Stories from Behind the Front Lines, tells the story of Bill Scott, an African American combat engineer and photographer from Alabama who became one of the "black angels" for prisoners at Buchenwald Concentration Camp. Support the show (https://www.ouramericanstories.com/donate)   Time Codes: 00:00 - Life Beyond My Wildest Dreams: Professional Dog Walker 23:00 - One Black Troop's Trip to Buchenwald See omnystudio.com/listener for privacy information.