Podcasts about turning customers

In this episode, I sit down with four business owners from completely different industries—hospitality, franchising, community-driven services, and social media marketing—to break down their biggest challenges and give them the no-fluff, high-impact advice they need to scale.

Brand storytelling isn't just about making good content, it's about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.Here's 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients' social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo

In this episode, we're diving into brand community with Jess Druey, founder of Whiny Baby Wines—a brand that's not just about great wine but about reimagining the wine experience for a new generation. Jess shares her journey from media and content production to launching her own wine brand, the strategies she's used to introduce Whiny Baby to the market, and how she fosters connection both online and in person. We also explore the concept of “connection-based consumption” and why community is at the heart of Whiny Baby's mission. Whether you're a wine lover, a brand builder, or someone passionate about creating meaningful experiences, this episode is packed with insights on standing out in a crowded market and keeping your audience engaged. Key Takeaways: // How Jess's media and marketing background shaped her approach to building Whiny Baby, plus her experience building her own brand as a Gen Zer // The most effective strategies for launching a new brand in a competitive industry // The role of brand community in Whiny Baby's success // Why fostering connection-based consumption is key to the brand's mission // How digital marketing and content keep Whiny Baby top of mind for consumers // Ways to engage your audience between purchases and create a lasting brand experience Learn more about Whiny Baby: Website Follow Whiny Baby: InstagramConnect with Jess: LinkedIn ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Building a lasting brand in a rapidly changing digital world requires adaptability, strong insights and an authentic customer connection. Joseph Thompson, Co-Founder and COO of Kits.com, shares insights on building and scaling brands in the evolving digital landscape. As one of the earliest speakers at Traction in 2015, he reflects on how branding strategies have changed over the years and what remains fundamental for success.Specifically, Joseph discusses:(02:24) How branding strategies have evolved over the last decade and what remains essential.(03:31) The role of powerful insights in shaping successful brands.(04:07) The impact of social media's rapid monetization on brand building.(06:05) Why brands that focus on growth hacking without a solid foundation often struggle.(15:09) The importance of creating an authentic brand experience and engaging customers as influencers.(20:34) How Kits.com leveraged micro-influencers and social shopping to drive growth.(25:38) Removing cost barriers encouraged more people to try Kits.com and spread the word.(29:48) The effectiveness of localized marketing strategies in building community-driven brand awareness.(36:45) AI helps personalize marketing and optimize inventory, improving efficiency and customer experience.(38:12) How AI and AR will shape the future of marketing, branding, and eyewear technology.Resources Mentioned:Joseph Thompson -https://www.linkedin.com/in/josephanthonythompson/Kits.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#BrandBuilding #DigitalMarketing #EcommerceGrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Today I had the privilege of speaking with Dan Kuschell, the marketing expert behind Breakthrough3X Marketing. Dan is a master at blending measurable, results-driven marketing strategies with strong branding to create sustainable and profitable business growth. In this insightful conversation, Dan breaks down the Google 7-11-4 rule for doubling conversions, shares actionable tips for creating effective education-based marketing events, and explains how to turn your customers into referral engines. We also explore balancing online and offline marketing channels while building trust and consistency in your brand message. Whether you're a small business owner or a marketer looking to level up your strategies, Dan's proven methods and expert insights will inspire you to rethink your approach and unlock new growth opportunities. Ready to elevate your marketing game? Connect with Dan Kuschell and explore the resources at  breakthrough3x.com/inspired to start implementing these powerful strategies today!   You'll discover: ➡️ Understanding Direct Response Branding [02:05] ➡️ The Five Key Pillars of Successful Companies [05:24] ➡️ Building Lead Machines [12:26] ➡️ Turning Customers into Referral Engines [20:06] ➡️ Humanize, Optimize, Personalize (HOP) [29:48] ...And much more!   Helpful Resources:   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn't happen overnight.  Empathy and putting yourself in your customers' shoes? That's the key.  Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. How do you interview them correctly without overstepping? How does narrowing your focus help you get responses? Plus, don't count Facebook and word of mouth out of the marketing question. For many parents and older consumers, Facebook and friends are THE way to hear about new products and gain their trust. How can you leverage this type of connection? If you're a mom, a grandma, a cool aunt, or a marketer looking to better connect with your audience, this is the episode for you.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Amy: LinkedIn: https://www.linkedin.com/in/amy-upchurch-491550a7/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode of the Daily Mastermind, host George Wright III interviews Wayne Mullins, the CEO and founder of Ugly Mug Marketing. They discuss Wayne's journey from a struggling salesperson to starting his own lawn and landscape business, eventually leading to the creation of a highly successful marketing agency. Key topics include the importance of incremental growth, the natural progression in marketing, and turning customers into brand evangelists. Wayne emphasizes the need for a strategic approach over merely tactical actions, leveraging human psychology, building trust, and the powerful role of customer referrals in enhancing marketing efforts. The episode concludes with advice for business owners to evaluate their strategies and continually exceed customer expectations. 01:00 Wayne Mullins' Background and Journey04:28 The Importance of Incremental Growth06:33 Understanding Marketing and Sales11:22 Building Trust in Marketing16:14 Turning Customers into Evangelists22:45 Strategic Marketing Advice Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day. George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at www.JoinTheEvolution.comAbout GUEST:Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients.He has been called “the guru's guru,” as he is regularly called upon for advice from industry leading CEO's, New York Times Best Selling Authors, and Silicon Valley startups. He loves helping entrepreneurs challenge their assumptions, create value from places they've never looked, and reach goals they never believed possible. He has personally worked with clients in 91 different industries, from 34 states, and 11 countries.Ugly Mug Marketing, which Wayne founded 10 years ago, has won the praises of some of the leading influencers in the business world, such as, Neil Patel (Founder of QuickSprout & Kissmetrics), Chris Voss (New York Times Best Selling Author of Never Split the Difference), and Ari Weinzweig (Co-Founder of Zingerman's Community of Businesses). Wayne's work directly influences more than a quarter million entrepreneurs annually through his blog, books, and training programs.Guest Resources:Website: UglyMugMarketing.comInstagram: https://www.instagram.com/fireyourself/Linkedin: https://www.linkedin.com/in/fireyourself/ About George Wright III:George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

Welcome to another exciting episode of the Win Make Give Podcast, hosted by Chad Hyams. This episode dives deep into revolutionary customer engagement strategies with Mark Stern, the mastermind behind Custom Box Agency. Drawing on his journey from a corporate high-flyer to an innovative entrepreneur, Stern shares how physical box experiences are redefining customer interactions across various industries. Deftly balancing humor, insights, and real-world applications, this episode is a must-listen for anyone eager to enhance their business's customer journey strategy. Mark Stern explains the core concept behind his creation: leveraging tangible, personalized box experiences to enhance customer acquisition, delivery, and retention—culminating in better brand loyalty and client engagement. Chad and Mark unpack the intricacies of building such experiences, and Mark shares key strategies from his "Activate Deck," providing actionable insights for leaders, salespeople, and entrepreneurs. Whether for customer acquisition or employee retention, Mark highlights how defining success and gamifying experiences can transform business dynamics and magnify outcomes. Connect with Mark Mark Stern's Company: Custom Box Agency Mark Stern's Social Media: Follow Mark R. Stern on LinkedIn or Facebook ---------- Connect with the hosts:     •    Ben Kinney: https://www.BenKinney.com/     •    Bob Stewart: https://www.linkedin.com/in/activebob     •    Chad Hyams: https://ChadHyams.com/     •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect:      •    Join our Facebook group at www.facebook.com/groups/winmakegive     •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up     •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

It's the UK's best selling craft beer, it's sold worldwide, it has a CULT-LIKE following, it's BrewDog. And today I sat down with it's Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands, and that's exactly what this episode is about.  Let's get into it, shall we? As we near the end of 2024, it's time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! 02:26 Unconventional Marketing Tactics 08:25 Equity for Punks: A Revolutionary Idea 13:03 The Power of Community Engagement 19:19 Turning Customers into Influencers 20:42 Maximizing Marketing Budgets with Social Tech 25:23 Incentivizing Organic Content 38:40 Onboarding Partners Effectively Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Jon Picoult, bestselling author and CX thought leader was my first guest in 2022 when The Delighted Customers Podcast launched. He was gracious enough to come back for episode 100 to talk about his His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry. Jon sheds light on the groundbreaking CX ROI study he initiated, which highlights the tangible and economic benefits of a great customer experience. We'll explore the challenges CX leaders face, particularly in getting executive buy-in, and how Jon's research demonstrates the outperformance of top-rated CX companies versus their lagging counterparts, even amid the pandemic's impact. If you're a CX practitioner, you should have this study in your toolkit and understand the trends over the 16 years of research. Spoiler alert - CX leaders outperformed laggards by 5.4x over 16 years! In this episode: What's the purpose and methodology of the CX ROI study? What makes it different from other studies? How can CX leaders use it to make the business case for CX? What are the DO's and DON'T of applying the findings? How should business leaders approach the use of AI when it comes to CX strategies ----------------------- Show Notes: Meet Jon Jon's insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, Harvard Business Review, Fortune and Forbes. His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry, referenced by firms such as McKinsey, Deloitte, Accenture, Forrester, SAP, and Oracle. Jon is also the author of the Amazon bestseller, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans,” which was featured in The Wall Street Journal as a top reading pick, and has also earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-renowned executive coach). Prior to establishing Watermark, Jon held senior executive roles at Fortune 100 firms – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading global financial services company. Jon received his bachelor's degree in cognitive science from Princeton University and his M.B.A. in general management from Duke University. Watermark's Customer Experience ROI Study:  www.watermarkconsult.net/cx-roi Watermark's Website:  www.watermarkconsult.net Jon Picoult's Speaker Website:  www.jonpicoult.com Books: https://www.amazon.com/Impressed-Obsessed-Principles-Customers-Employees/dp/126425878X Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Picoult, bestselling author and CX thought leader was my first guest in 2022 when The Delighted Customers Podcast launched. He was gracious enough to come back for episode 100 to talk about his His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry. Jon sheds light on the groundbreaking CX ROI study he initiated, which highlights the tangible and economic benefits of a great customer experience. We'll explore the challenges CX leaders face, particularly in getting executive buy-in, and how Jon's research demonstrates the outperformance of top-rated CX companies versus their lagging counterparts, even amid the pandemic's impact. If you're a CX practitioner, you should have this study in your toolkit and understand the trends over the 16 years of research. Spoiler alert - CX leaders outperformed laggards by 5.4x over 16 years! In this episode: What's the purpose and methodology of the CX ROI study? What makes it different from other studies? How can CX leaders use it to make the business case for CX? What are the DO's and DON'T of applying the findings? How should business leaders approach the use of AI when it comes to CX strategies ----------------------- Show Notes: Meet Jon Jon's insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, Harvard Business Review, Fortune and Forbes. His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in the industry, referenced by firms such as McKinsey, Deloitte, Accenture, Forrester, SAP, and Oracle. Jon is also the author of the Amazon bestseller, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans,” which was featured in The Wall Street Journal as a top reading pick, and has also earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-renowned executive coach). Prior to establishing Watermark, Jon held senior executive roles at Fortune 100 firms – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading global financial services company. Jon received his bachelor's degree in cognitive science from Princeton University and his M.B.A. in general management from Duke University. Watermark's Customer Experience ROI Study:  www.watermarkconsult.net/cx-roi Watermark's Website:  www.watermarkconsult.net Jon Picoult's Speaker Website:  www.jonpicoult.com Books: https://www.amazon.com/Impressed-Obsessed-Principles-Customers-Employees/dp/126425878X

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts.Chapters00:00:00 - Dive into the Perpetual Traffic Podcast with Ralph and Lauren00:00:52 - Sneak Peek: Exciting Series Ahead00:01:29 - Comparing Skincare Routines to Marketing Strategies00:01:53 - Crucial Metrics: Why Marketing Performance Indicators Matter00:03:21 - Must-Have: Free Downloadable Marketing Resources00:06:14 - In-Depth Look: Analyzing Key Marketing Metrics00:12:04 - Understanding Your New Customer Acquisition Cost (NCAC)00:16:40 - Political Spin: Applying NCAC to Campaigns00:20:00 - Seamless Integration: CRM and Third-Party Tools00:20:43 - Pop-Up Power: Gathering Customer Data Effectively00:21:07 - Mastering Customer Segmentation Techniques00:21:23 - Breaking Down Website Visitor Analytics00:21:44 - Optimizing Pop-Up Strategies for Better Engagement00:23:26 - Leveraging Wicked Reports for Precision Data00:24:39 - The Vital Role of Tracking Customer Acquisition Costs00:28:19 - Assessing New Customer Metrics for Growth00:34:59 - Turning Customers into Brand Evangelists00:41:30 - Wrapping Up: Final Thoughts and ResourcesLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeMPI GlossaryPT on TelegramWhat Are Marketing Performance Metrics™ & Why Are They Important?(Apple Podcasts)YouTube: Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x ReturnsEpisode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8

Jay Myers is the Co-founder of Bold Commerce, which builds flexible and customizable e-commerce apps for online stores. Since its launch in 2012, over 780,000 merchants have installed Bold apps on their Shopify stores. Jay has managed online stores since 1998 and has won awards like EY Entrepreneur of the Year and Deloitte Fast 50. In this episode… Ten years ago, brands that integrated subscription apps into their online stores were considered revolutionary and far ahead of the competition. With customer acquisition costs rising rapidly, nearly every brand selling household products offers subscription models since an existing customer is five times more likely to purchase an offer. How can you optimize your in-app subscriptions to turn every customer into a loyal subscriber? As a pioneer of in-app Shopify subscriptions, e-commerce innovator Jay Myers understands how to increase brand valuation through subscription models. With these models, members save more yearly yet spend more than non-members, making them an asset for brands. Jay maintains that every customer has the potential to become a subscriber, so positioning your product as a beneficial part of their daily routine can influence purchasing decisions. You can segment your customers into subscribers and first-time customers to personalize incentives, like offering free first-month orders for new subscribers and discounts for loyal customers.  Tune in to the latest episode of the Up Arrow Podcast as William Harris welcomes Jay Myers, Co-founder of Bold Commerce, to discuss the subscription e-commerce model. Jay talks about the brands that benefit from this model, how subscriptions influence purchasing behavior, and the benefits of partnering with other subscription platforms.

Discover the power of integrating creativity and humour into your marketing to drive business growth and deliver exceptional customer experiences. In this episode, Goetz Posner, Global Head of Marketing and Customer Experience at Amadeus, joins Richard on the podcast to discuss:The art of creating impactful marketing strategies that prioritise audience engagementHow to infuse sales and marketing efforts with creativity and humourTechniques for transforming marketing campaigns into memorable experiencesThe importance of understanding and anticipating customer needs to foster deeper connections and loyalty“You can only learn or grow when you make mistakes. We'd all prefer to avoid them, but there isn't just one path forward. It's important to empower people to try, knowing that if things don't work out, they can learn and improve by trying a different approach.” - Goetz PosnerThis episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com. Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com.

Noah Tucker is the founder of Social Snowball, the word-of-mouth marketing platform for ecommerce. His experience in building Shopify sites, running ads, and working with influencers led him to build Social Snowball, which now supports affiliate and influencer marketing for brands like Fanjoy, Goorin Bros, and Outway Socks.Social Snowball's modern and automated affiliate & referral programs drive millions in revenue for over 1,000 leading brands such as True Classic, Outway Socks, and Fanjoy.In This Conversation We Discuss: [00:41] Intro[01:41] Recognizing a gap in affiliate marketing tools[02:45] Traditional to modern affiliate marketing[03:31] Redefining functionality for affiliate programs[04:38] Harnessing the power of customer affiliates[05:33] Automating affiliate programs for customers[06:39] Seeding and retracting sales with Social Snowball[07:47] Tabs Chocolate's creator-branded pages strategy[08:52] Customer affiliate integration: Set it and forget it[09:20] Seamless influencer outreach & product redemptions[10:23] Start your affiliate program with Social SnowballResources:Subscribe to Honest Ecommerce on YoutubeAffiliate and referral platform for DTC socialsnowball.io/Follow Noah Tucker on LinkedIn linkedin.com/in/noah-tucker-%E2%98%83%EF%B8%8F-71a294154/Follow Noah Tucker on Twitter/X twitter.com/noatuckIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Hey CX Nation,In this week's episode of The CXChronicles Podcast #224 we  welcomed Mario Matulich President & Managing Director of Customer Management Practice based in New York City. Mario and his team at CMP help companies with turning their customers into raving fans. They are the contact center industry's trusted partner offering research, events and online communities. They help produce some amazing events like Customer Contact Week in Las Vegas in June, 4-6 2024 . CXChronicles Podcast will actually be there broadcasting live this year & we are beyond pumped to join some incredible customer focused business leaders including Martha Stewart, David Glickman (CEO Mint Mobile), Johnny C. Taylor (President & CEO SHRM), and Angie Bastian (Founder BoomChikaPop).In this episode, Mario and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.**Episode #224 Highlight Reel:**1. Starting your CX journey as professional baseball player  2. Focusing on building a culture that prioritizes employees first 3. Leveraging your team & tech-stack to scale your business  4. Defining the "milestone moments" in your customer journey  5. Investing in your customer focused business leaders to win  Huge thanks to Mario for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.Click here to learn more about Mario MatulichClick here to checkout Customer Management PracticeIf you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode, Nick answers various questions related to ceramic coatings, manufacturing, advertising, business growth, and more. He provides insights on prepping for recoding UNO, manufacturing and bottling in Tulsa, and the benefits of using flexible coatings. Nick also shares his thoughts on advertising on social media, turning customers into monthly maintenance customers, and the challenges of working on show cars. He discusses the differences between glass coatings and paint coatings, the importance of documenting processes for employees, and the potential for business seminars and events. The episode concludes with Nick's perspective on IDA certification and the value it offers to detailers. Takeaways Flexible coatings like UNO provide options for recoding without extensive prep work. HyperClean products are manufactured and bottled in Tulsa, with a focus on controlling product development. Advertising on social media platforms is recommended for new businesses. Efficiency and organization are key when building a one-bay detail space. IDA certification can be beneficial for detailers, but it depends on individual goals and preferences. Chapters 00:00 Introduction 00:53 Prepping for Recoding UNO 03:43 Controlling Product Development 05:07 Advertising on Social Media 06:03 Lead Funnel vs. Vehicle Wrap for Advertising 07:12 Choosing a Point of Sale System 07:52 HyperClean Warranty Platform 08:46 Ideal Chemicals for Release 10:10 Turning Customers into Monthly Maintenance Customers 12:45 Joining HyperClean and Chemical Manufacturing 14:10 Most Memorable Business Decision 16:29 Ceramic Coatings in Body Shop Setting 22:34 Dealing with High Humidity 24:24 New Dodge Chargers and Dustin's Retirement 27:12 Using UNO, DOS, and TRE on Glass 29:27 Documenting Processes for Employees 32:46 Business Seminars and Events 35:44 Building a One-Bay Detail Space 38:47 Getting IDA Certified in a Small Town 41:17 The Value of the IDA

In this episode Kat & Morgan provide an update on CEE CLEAR's product restock & discuss how they're looking to shift their advertising budget in 2024 away from Meta & Google Ads & towards brand marketing. Kat educates Morgan on why Taylor Swift decided to re-record her first 6 albums.

Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM's role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication. Gregg Rainville, Steer by Mechanic Advisor. Jessica Carrino, Sparks Tire & Auto, St. Charles, MO. Jaron Kleber, Repair Shop of Tomorrow, National Sales Manager. Jaron's previous episodes HERE Steve Finzel, Finzel's Mastertech, Terre Haute, IN. Steve's previous episodes HERE Show Notes: Watch Full Video Client Retention and CRM (00:00:01) Discussion about the importance of CRM in client retention, communication, and building trusted relationships. Integrating CRM with Shop Management System (00:03:33) Importance of connecting CRM to the shop management system for consistent messaging and customer communication. Turning Customers into Clients with CRM (00:05:45) Exploring the potential of CRM to turn customers into loyal clients by setting up reminders for future service needs and sales opportunities. The first 100 days with a new customer (00:08:34) Discussion on the importance of communication and touchpoints with new customers in the first 100 days, including feedback, check-ins on deferred services, and personalizing communication. Customer retention through CRM (00:10:13) Exploration of the use of CRM systems to retain customers, including advanced filtering, finding lost customers, and maintaining communication through touchpoints. Utilizing Google reviews for reputation and new customers (00:12:23) The significance of Google reviews in building reputation and attracting new customers, with personal experiences shared by shop owners and the effectiveness of implementing a CRM program. Managing legacy customers and effective communication (00:18:15) Tips on how to engage with legacy customers through personalized gestures and the importance of clear and relevant communication. The role of service advisors in CRM (00:19:45) Exploring the role of service advisors in editing inspections, communicating with customers, and ensuring proper integration with CRM for effective customer engagement. The importance of email reminders (00:24:09) The panelist shares a personal experience of receiving an oil change reminder through text, which prompted them to book an appointment after receiving an email reminder later. Utilizing data and training for CRM success (00:25:16) The panelist discusses the significance of tracking and measuring data in CRM, as well as the importance of training employees on accessing and utilizing the available data. Improving customer experience with CRM (00:25:47) The panelist emphasizes the need for a customer success team

In this episode of the Customers First Podcast, your host, Tacey Atkinson, welcomes Joel Klettke to the boardroom. Joel is the Founder of Case Study Buddy, a company that helps you share your customers success stories with the world. Joel shares his background and how he ended up starting his own business. He explains that he initially worked as a freelancer focusing on content writing but later shifted his focus to conversion copywriting. He then talks about how he got into the case study business after being asked by a client to create customer success stories. Joel realized the opportunity to start a company specializing in case studies and testimonials for B2B companies. He started Case Study Buddy with his partner, Jen, and the business has been growing ever since. Joel emphasizes the importance of customer success stories that are warm, collaborative, and customer-centered. We discuss building trust with clients, creating a program rather than a one-time story, and authentically sharing customer experiences. The key takeaways are aligning internal teams, crafting specific asks, and focusing on the customer as the hero. The goal is to create a customer-centric culture and turn clients into brand champions.   Timestamps: 0:02:23 Joel's journey to starting Case Study Buddy 0:10:45 Tailoring Stories for Different Audiences and Platforms 0:13:18 Building Trust with Clients and Tips for Leaders 0:18:30 Turning Customers into Brand Champions 0:20:13 Tell a Story that Highlights Customer as the Hero 0:23:01 Overcoming Legal Hoops to Use Customer Stories   Joel's Contact Information: Website: https://casestudybuddy.com Instagram: https://www.instagram.com/casestudybuddy/ LinkedIn: https://www.linkedin.com/in/joelklettke/   Tacey's Contact Information: https://linktr.ee/taceyatkinson   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go: Spread the Magic!  

In today's show, Paul Barron and Paul Molinari break down the insight of evangelists vs influencers and why this can make a difference in your restaurant.We have a special guest, Wayne Mullins, author of the book Full Circle Marketing. Wayne is here to talk about how restaurants can turn customers into brand evangelists versus just influencers.Wayne's book dives deep into the natural laws and psychology behind how a customer transitions into a raving fan who voluntarily markets your restaurant. As Wayne explains, strategic ways exist to create this customer journey that tap into fundamental human behaviors.The Differences That MatterA key difference Wayne outlines is that influencers may temporarily boost awareness, but evangelists organically spread positive word-of-mouth about your restaurant for the long term. This leads to sustainable growth versus short-term hype.Some exciting tactics Wayne has seen work include surprise and delight rewards programs and referral campaigns. These encourage customers to share their exceptional experiences. Personalizing interactions and getting to know your regulars pays off tremendously.Wayne notes that restaurants and hospitality businesses generally have great potential to create these evangelists. Touchpoints can be designed to excite, engage, and convert customers into fans by focusing on the entire customer journey from booking to follow-up.Don't Miss This Episode!I'd highly recommend listening to the whole discussion as Wayne and our hosts dive deep into more examples of companies getting this right. The key takeaway is that designing intentional customer experiences creates that vital emotional connection that makes someone go from satisfied to loyal brand champion. That's the key to sustainable success.Sponsored by: DevourReimagine Food Experiences With Devour!Venture into the unexplored realms of gaming, esports, entertainment, and the metaverse with Devour, your guide to a revolutionary food ordering and experience.Leveraging AI, web3, and cutting-edge technology, we're crafting tokenized campaigns, creator tools, and social apps to fuel brand engagement with Gen Z and beyond.

Worried about customers leaking out? Learn how a remarkable customer experience can be your best marketing and sales strategy as CX keynote speaker and author Dan Gingiss joins us on the show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Christina Garnett from HubSpot to explore the power of turning customers into fans. Christina emphasizes that word of mouth remains a timeless marketing strategy, unaffected by technological advancements or trends.Kirsti, taking over as the new host, dives into the topic with enthusiasm, discussing the significance of building a community around a brand. Christina, an expert in community building and customer marketing, shares insights on why fans are crucial for a brand's growth. She explains that fans are not just customers; they are advocates who actively promote and defend the brand in various online platforms, adding a layer of trust and authenticity that brands alone cannot achieve.The conversation then shifts to practical strategies for cultivating fans. Christina advises focusing on the customer experience, ensuring that every interaction, from sales to support, is respectful and engaging. She stresses the importance of consistent care and attention, not just during renewal periods but throughout the customer journey. By meeting and exceeding customer expectations, brands can transform satisfied customers into loyal fans.

Jeff Breunsbach and Jay Nathan of the Gain Grow Retain Podcast join Jared Fuller and Isaac Morehouse on the Nearbound Podcast for a special live crossover episode. They discuss the importance of partnerships in customer success and how to bring the customer voice into planning meetings. They also explore the challenges and opportunities in B2B tech companies and the power of community in customer success. The conversation highlights the need to focus on helping customers and building trust, as well as the role of technology and data in planning for the future.**Key Takeaways:**- Scaling customer success efforts through community and partnerships is essential for success in 2024.- Building trust and delivering value are key to turning customers into advocates.- Understanding the business goals and needs of customers is crucial for effective customer success.- Integrating with partners and leveraging their expertise can enhance customer success efforts.- Taking a customer-centered approach and focusing on their journey can drive retention and growth.**Quotes:**- "Be the DJ, not the talent." - Jay Nathan- "Helping people get where they're trying to go builds trust and advocacy." - Jared Fuller- "Know your customer's business and market to deliver value and create win-win situations." - Jeff Breunsbach******************Chapters:******************00:05 Introduction00:31 The Importance of Partnerships in Customer Success01:07 The Importance of Customer Success in Business01:19 Looking Forward to 2024: Strategies and Predictions01:54 The Challenges and Opportunities in B2B Tech Companie03:04 The Concept of Scaling in Customer Succes03:29 The Power of Community in Customer Success04:40 Turning Customers into Advocates: Strategies and Examples04:46 The Power of Customer Advocacy11:49 The Importance of Trust in Customer Relationships20:24 Leveraging Consulting Partners for Customer Success20:55 Building Partner Communities to Enable Customer Success21:37 The Role of Integration Partners in Customer Retention22:05 Understanding Partner Attach Rate22:42 The Importance of Business Strategy in Partnering22:52 Segmenting Customer Base for Effective Partnering28:46 The Role of Partner Leaders in Driving Connections29:23 The Black Swan Moment in Strategic Alliances31:31 The Power of Understanding Your Customers' Business33:40 Planning for FY24: A Community-Driven Approach

In this episode of The Duct Tape Marketing Podcast, we explored the art of customer recovery with Jon Picoult, a renowned customer experience expert and author of "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. Remember, a well-handled recovery can often leave a more positive impression on customers than a problem-free experience. Questions I ask Jon Picoult: [01:01] How does somebody become a customer experience expert? [02:48] How do you unify decision-makers in an organization around a customer experience vision? [05:27] As the pandemic's impact led to relaxed customer service, are we now entering an era where customers have heightened expectations? [06:56] What role do you see speed playing in today's market? [09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Have you encountered instances where customers were willing to pay more for exceptional service?  [15:10 What are the best strategies for fixing a poor customer experience? [17:56] How can someone begin to identify and address gaps in their customer experience?  [19:52] What role will A.I. play in shaping the future of customer service and experience? [21:19] Where can our listeners connect with you and explore your work further? More About Jon Picoult: Learn more about Jon's book, FROM IMPRESSED TO OBSESSED: 12 Principles For Turning Customers And Employees Into Lifelong Fans - http://www.impressed2obsessed.com/ Learn more about Jon and his company - https://watermarkconsult.net/jon-picoult/about/ Watch Jon's story about The Best Service Recovery… Ever! - https://youtu.be/Z2iBxdF1lNg?si=6H2NycnhjXY5q-by   This episode of the Duct Tape Marketing Podcast is brought to you by DeskTeam360. GET 10% OFF when you sign up here deskteam360.com/DTMOffer Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Melanie and network marketers Petra and Stefan for this week's podcast. This couple started as customers who found a solution to a problem, then became reps stead and consistently they have built a steady and consistent business that has led them to a true life of freedom. On this podcast, the audience receives great insights on how to create and transform loyal customers into leaders.   Subscribe! Subscribe to our podcast and leave a review on social media to help us boost this and give value to more people. STEP 1: Listen to this episode. STEP 2: Subscribe to our Freedom Creators Podcast (if you haven't already) and leave a review. STEP 3: Share our podcast on Instagram and tag 5 of your friends in comments and also us: @freedomcreatorsclub OR Share it on Facebook and tag any of us (Melanie, Efrosyni, Freedom Creators Club) We will announce our winner on the Facebook Group. *Subscribe to our newsletter also for golden nuggets sent to your inbox every week! Click HERE!

Want to really see next level sales results? Well, you need to transform your customers into your brand's biggest advocates! And that's what we're here to talk about today with an expert in this! On this week's The Matt Phillips Podcast episode, Matt interviews Brittany Hodak. Brittany is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.” In this episode, Matt and Brittany reveal the secrets to revolutionizing customer experience from her book, 'Creating Superfans.' Discover the power of the Platinum Rule in leadership and its impact on creating loyal brand advocates. Learn about the importance of brand focus and captivating gifts to foster stronger connections with your audience. Uncover the keys to understanding customer experience at every stage, transforming casual consumers into true superfans. They will touch on such topics as: Building and Creating a Superfan for your brand. The three components of a Superfan: They are a customer who has transacted with the business, they are delighted by their experience, and they become an enthusiastic advocate. The concept of the Platinum Rule. The importance of investing in yourself as a leader to understand what motivates and drives your employees and partners. How to focus your energy in one direction when attempting to build your personal brand. How to create a connection that eliminates apathy and how to frame our stories differently to each listener. P.S. Subscribe, rate, and review Here. Leadership can be challenging, so if you have any leadership questions that you want answered on this podcast, send them over to us at theteam@mattphillipscoaching.com. Additional Resources: Connect with Brittany: Website: https://www.brittanyhodak.com Instagram: @BrittanyHodak Ready to turn your customers into lifelong advocates? Get your copy of her book Creating Superfans here: www.brittanyhodak.com/book/ Connect with us on social at: Linkedin: www.linkedin.com/in/mattphillips15 Instagram: @mattphillipscoaching Facebook: https://www.facebook.com/MattPhillipsCoaching/ Youtube: https://www.youtube.com/@mattphillipsleadershipcoac3976/featured Website: https://www.mattphillipscoaching.com/ FREE RESOURCE: Sales Leader Metrics Cheat Sheet In working with hundreds of sales managers and leaders, we talk a lot about KPIs/metrics! Knowing your numbers is critical, but it's knowing the RIGHT numbers to track is the game changer! That's why I put together this 3-page document to help gather KPIs that you should consider to help assess the health of your sales team and organization. Once you understand which KPIs are important and why, then you can set up a dashboard to track the right things! For all you sales leaders out there, click the link below to access this FREE resource! https://www.mattphillipscoaching.com/metrics

In this episode, Saood unlocks the power of customer success including the seven laws of customer onboarding with host, Jonathan Corrie. Some key highlights include:- The power of effective onboarding and post-onboarding strategies- Boosting Customer Value in SaaS- The Key Connection Between Faster Delivery and Revenue Growth- Success with Strategic Metrics and Continuous Iteration- The Thrill of Turning Customers into Advocates// Follow Precursive on: Linkedin: https://www.linkedin.com/company/precursiveTwitter: https://twitter.com/precursiveFacebook: https://www.facebook.com/precursiveYoutube: http://ow.ly/RPxH50Chv9k

In this episode of Beyond the Inbox, Sam interviews Douglas Lim, co-founder of Crochet Surprise and Sub Amplify. Lim shares his insights on building a successful ecommerce business, including the importance of building a community with customers, becoming the face of the brand, and the challenges of marketing in the subscription box and ecommerce industries. Lim highlights the importance of building a close relationship with customers in order to create a community. He also discusses the pivot his company has made towards a paid community membership model and the future of ecommerce marketing. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Nate Sanders is the co-founder and CEO of Artifact, the CX forecasting company. Nate is passionate about leveraging human-centered design to make artificial intelligence products that are useful and accessible to everyone.

This episode of the Ecommerce Coffee Break Podcast features a conversation with Noah Tucker, Founder and CEO at Social Snowball. We discuss how to turn customers and communities into affiliates.On the Show Today You'll Learn:What is the significance of affiliate marketingGetting your affiliate program up and runningThe benefit of Social Snowball for merchants & affiliatesHow and when to pay your affiliatesAnd moreLinks & ResourcesWebsite: https://socialsnowball.io/Shopify App Store: https://apps.shopify.com/social-snowballLinkedIn: https://www.linkedin.com/company/social-snowball-app/Episode SponsorToday's episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it's in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee hereSupport the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

Excellent, even exceptional, customer service isn't enough today…because it's what your customers expect. So how do you go beyond impressing your customers with exceptional customer service, so that your customers become obsessed with you and your business? Today's guest, Jon Picoult, helps answer that question as we discuss concepts from his new book, From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. In our conversation, we discuss topics that can help transfer how you approach creating your interactions with your customers, such as: the difference between ‘customer experience' vs. ‘customer memory,' opportunities for strategically crafting a customer experience process, and quality vs. quantity when providing information to your customers. Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. He has been featured by dozens of media outlets, including the Wall Street Journal, the New York Times, NBC News, and Forbes. He has advised C-Suite leaders at some of the world's foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace. Jon earned his bachelor's degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Jon Picoult, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – JonPicoult.com Impressed2Obsessed.com Jon Picoult on LinkedIn (ln/jon-picoult-7655777) Jon Picoult on Instagram (@jonpicoult) Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Jon shares gems from his new book: From Impressed to Obsessed: 12 Principles for Turning Customers an Employees Into Lifelong Fans.  Excellence is never an accident. Jon brilliantly pulls the curtain back on proven methods to fundamentally change the way you think about creating a successful, beloved business.Show NotesJon Picoult shared practical and proven principles from his new book From Impressed to Obsessed in this episode.  We talk about real world challenges for CX leaders and what cognitive science implies about where organizations go wrong and what leaders can do about it.Blog Reference: https://www.empoweredcx.com/post/the-holy-grail-of-cx-in-the-c-suiteAbout The AuthorJon Picoult helps companies impress their customers andinspire their employees, creating “raving fans” that drivebusiness growth. He is the founder of Watermark Consultingand a noted authority on customer and employee experience.A sought-after business advisor and public speaker, Jon'sinsights have been featured by dozens of media outlets,including The Wall Street Journal, The New York Times,Fortune, and Forbes.com (where he is a regular contributor).His landmark study on the ROI of customer experience is oneof the most widely cited pieces of research in the industry,referenced by firms such as McKinsey, Deloitte, Accenture,Forrester, SAP, and Oracle.Jon is also the author of the new book, “From Impressed toObsessed: 12 Principles for Turning Customers and Employeesinto Lifelong Fans” (McGraw-Hill, Nov. 2, 2021), which debuted as an Amazon #1 New Releaseand has earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-renowned executive coach).Jon has advised the C-suite at some of the world's foremost brands, including companies suchas AT&T, Allstate, ADT, Generali, and Becton Dickinson. He's helped these and otherorganizations capitalize on the power of loyalty – both in the marketplace and in the workplace.Prior to establishing Watermark in 2009, Jon held senior executive roles at Fortune 100companies – leading service, operations, distribution, technology, sales and marketing. Early inhis career, at the age of 29, Jon earned the distinction of becoming the youngest executiveofficer in the over 150-year history of a leading global insurance and investment firm.Jon received his A.B. in Cognitive Science from Princeton University and his M.B.A. in GeneralManagement from Duke University.Learn more at Jon's website.​Contact me if:- You have feedback you'd like to share about the podcast- You would like to be a guest on the show- You would like to book me on your showEmail me at mark@empoweredcx.com

'If you're aspiring to satisfy your customers, then you are aspiring to mediocrity” Why do you say so? • "A great customer experience as being like a beautifully choreographed performance, complete with “onstage” and “backstage” components." Tell us more about that. Are the terms ‘customer service' and ‘customer experience' interchangeable? One of your 12 Principles of Great Customer Experience is about making things “effortless” for customers. What are some ways that businesses can accomplish that ? The most efficient customer experience isn't necessarily the most engaging customer experience. What do you mean by that? Jon answers the above questions and many more as he conducts a masterclass on how to convert customers into lifelong fans. Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. He has advised C-Suite leaders at some of the world's foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace. Jon earned his bachelor's degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. Jon is an author of an amazing book, “From Impressed To Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans.” Jon Picoult website: www.jonpicoult.com Jon's Book website: www.impressed2obsessed.com Watermark Consulting Customer Experience ROI Study: www.watermarkconsult.net/cx-roi The Worst Customer Service Telephone Greeting… Ever!: https://youtu.be/fQmBDsqVPCY Jon Picoult on Twitter: www.twitter.com/jonpicoult Jon Picoult on Instagram: www.instagram.com/jonpicoult Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jon 02:27 Focusing on Customer Satisfaction is Not Enough 07:23 Definition of Customer Experience 09:45 Difference Between Customer Experience Vs Customer Service 13:20 Great Customer Experience - True Value or ROI 15:42 Correlation Between Customer Experience & Shareholder Return 18:47 Principle of Customer Experience - Keeping It Simple 24:48 Cognitive Effort Reduction - Overload of Choice American Retirement Plan Example 27:54 Cognitive Effort Reduction - Worst Customer Service Telephone Greeting 31:59 Efficient vs Engaging Experience - Starbucks Turnaround Example 39:09 Being Relevant for Customers- Brand Vision Translating Into Operations 41:50 Principle of Giving the Perception of Control - Red Cross Example 49:00 Principle of Delivering Pleasant Surprises 54:19 Rapid Fire - Personally Speaking with Jon 56:37 Connect with Jon Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Multiply your business profits through the efforts of others! Discover the ease of selling to referred customers! In fact, if you ask professional salespeople and marketers, they will invariably tell you that referral prospects are the easiest people to sell to and the most time and cost efficient. When I discovered the power of referrals, my own business profits went up millions of dollars! And my students have met with similar results. Why are referrals more eager to buy than typical prospects? It's simply human nature. People are usually attracted to like-minded people. Therefore, if one person buys a product or service, the chances are they know someone who also would enjoy the same. In most cases, the person giving you the referral will even call the prospect and introduce you and your product or service and let that person know you will be calling. The referred prospect then becomes warmer and more open to hearing about your offer because he or she has already heard how good your product or service is! You'll never have to worry about coming off as an intrusive salesperson to new prospects. Now you'll be viewed as a friend, a consultant, or an expert. Think of the advantage you'd have over the competition who are spending countless dollars trying to sell their products and services to unwilling, skeptical prospects. Referrals will welcome you and your product or service! I'm going to show you how to put these referral systems in place - no matter what your business. And not just one, two, or even 50 referral systems but 93 of them! Turn your current customers into a 24-hour sales force at no cost to you. Now, for the first time ever, I'd like to offer you what I'm considering to be the most important weapon in any marketing arsenal: 93 Extraordinary Referral Systems. This program contains highly detailed explanations and experiences that 93 past attendees of my Mastermind seminars have successfully employed to develop referral systems for their hugely successful businesses. By listening to them, by hearing what they say, by learning what they've done, you'll come to know how to apply, adapt, adopt, and incorporate nearly 100 different referral systems into a powerful, referral-producing money machine of your own. All of this information comes from the very people who used and developed or refined them to such great benefit themselves! These are real-world, success-proven, profit-certain strategies that are currently accounting for over $150 million in sales and profits. And, with 93 Extraordinary Referral Systems, you'll also receive the extensive, supremely useful implementation and action-planning guidebook called Turning Customers and Clients into a 24-Hour No-Cost Sales Force. It is perfect for formulating and formalizing referral systems into your own optimal business strategy. This is a must-have sales training program for any salesperson, sales manager, or marketer. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Want to know the exact recipe for turning your customers into 'Super Spreaders'? Well, you are in the right place. Learn my step-by-step formula to getting more referrals here. Want help with this? Book a discovery call to get started here; https://www.rebeltocreative.com/discovery

Fanocracy - does this matter for your company? Joining us in episode 53 of Pit Stops to Podium is David Meerman Scott. David is Author of 12 books including ‘'New Rules Of Marketing'' and ‘'Fanocracy''. He is a marketing & business growth speaker and advisor to emerging companies on how to align marketing with the ways that people buy. It's not enough to simply satisfy customers. Learn how you can turn your customers into raving fans and understand how humanity can help you grow your company or business. //ENGAGE WITH DAVID LinkedIn: https://www.linkedin.com/in/davidmeermanscott/ Website: www.fanocracy.com New "pit stops" every week. Join our growing community! // STAY AWESOME & DO IT BIG!! Website: revpartners.io Listen on Spotify and Apple Podcasts

If you don't take care of your customer, someone else will come along and do it for you.Your business thrives because you have customers, so it's essential that you put paramount consideration into your customers' experience and how every business decision you make will affect them. This week's guest, Brittany Hodak, can help with that.Take your customers from apathy to advocacy in 5 SUPER doable steps.Brittany has spent the last 15 years developing the most effective strategy to make your customers your brand advocates and lifelong fans. Start with your story—Your customers need to develop trust in you. The more they hear your story, the more likely they are to believe and trust you.Understand your customer's story—This is a two-way relationship. What are your customers trying to say? How can you respond appropriately to that?Personalize—Find a way to connect your stories. If your customer can relate to you, they're more likely to follow you.Exceed expectations—Many are competing for your customer's attention. You need to continually “up your game” if you want to retain customers' loyalty.Repeat—Winning your customers is a constant battle. Repeat these simple steps as much as needed.Customer experience really is branding. Word-of-mouth is still the most powerful form of marketing. It's the raw feedback of your customers that builds your reputation.People will talk about you so decide how you want to be known and act on it. Follow Brittany on Instagram - https://www.instagram.com/brittanyhodak/ Pre-Order your copy of her book Creating Super Fans - https://brittanyhodak.com/book/ Brittany's Website - https://brittanyhodak.com/ 

Jon shares gems from his new book: From Impressed to Obsessed: 12 Principles for Turning Customers an Employees Into Lifelong Fans.  Excellence is never an accident. Jon brilliantly pulls the curtain back on proven methods to fundamentally change the way you think about creating a successful, beloved business.Show NotesJon Picoult shared practical and proven principles from his new book From Impressed to Obsessed in this episode.  We talk about real world challenges for CX leaders and what cognitive science implies about where organizations go wrong and what leaders can do about it.Blog Reference: https://www.empoweredcx.com/post/the-holy-grail-of-cx-in-the-c-suiteAbout The AuthorJon Picoult helps companies impress their customers andinspire their employees, creating “raving fans” that drivebusiness growth. He is the founder of Watermark Consultingand a noted authority on customer and employee experience.A sought-after business advisor and public speaker, Jon'sinsights have been featured by dozens of media outlets,including The Wall Street Journal, The New York Times,Fortune, and Forbes.com (where he is a regular contributor).His landmark study on the ROI of customer experience is oneof the most widely cited pieces of research in the industry,referenced by firms such as McKinsey, Deloitte, Accenture,Forrester, SAP, and Oracle.Jon is also the author of the new book, “From Impressed toObsessed: 12 Principles for Turning Customers and Employeesinto Lifelong Fans” (McGraw-Hill, Nov. 2, 2021), which debuted as an Amazon #1 New Releaseand has earned praise from business luminaries such as Horst Schulze (co-founder of Ritz-Carlton Hotels), Hubert Joly (former CEO of Best Buy), and Marshall Goldsmith (world-renowned executive coach).Jon has advised the C-suite at some of the world's foremost brands, including companies suchas AT&T, Allstate, ADT, Generali, and Becton Dickinson. He's helped these and otherorganizations capitalize on the power of loyalty – both in the marketplace and in the workplace.Prior to establishing Watermark in 2009, Jon held senior executive roles at Fortune 100companies – leading service, operations, distribution, technology, sales and marketing. Early inhis career, at the age of 29, Jon earned the distinction of becoming the youngest executiveofficer in the over 150-year history of a leading global insurance and investment firm.Jon received his A.B. in Cognitive Science from Princeton University and his M.B.A. in GeneralManagement from Duke University.Learn more at Jon's website.​

In our second recap episode as I recover from Covid, we go back to my chat with Dan Nash of SixEight Agency where we dig into some of the tools, strategies and techniques that he uses to create compelling brand stories for his clients that turn their customers into obsessive fans. I'm highlighting these episodes as they carry so much value if we take action on the advice and information that comes from them. A NOTEPAD AND PEN ARE ESSENTIAL FOR THESE EPISODES! Don't forget to leave a rating for the podcast or email me at andy@thecafehustle.com and give me your feedback on the podcast. Newsletter Join our community and find out more information about thecafehustle.com Learn more about your ad choices. Visit megaphone.fm/adchoices

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult About the Book: If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with―not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines), as well as fast-growing startups (like BILT and Framebridge), use to shape people's perceptions and sculpt unforgettable impressions―thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: Create Peaks & Avoid Valleys―leverage the science of memory to etch positive impressions in people's minds, by creating greater experiential peaks and fewer experiential valleys. Give the Perception of Control―the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. Make It Effortless―make interactions easy for customers, not just from a physical perspective, but also from a cognitive one, to satisfy today's demand for simplicity and convenience. Stir Emotion―harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve―customers or colleagues, individuals or institutions, employees or employment candidates―this book will help you do it with distinction. Picoult's message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and― most importantly―the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow. About the Author: Jon Picoult is the founder of Watermark Consulting and a leading expert in customer and employee experience. Jon has been featured by dozens of media outlets, including The Wall Street Journal, the New York Times, NBC News, and Forbes. He has advised C-Suite leaders at some of the world's foremost brands, helping companies capitalize on the power of loyalty – both in the marketplace and in the workplace. Jon earned his bachelor's degree in Cognitive Science at Princeton and holds an M.B.A. from Duke. And, interesting fact – his introduction to the business world was working at his campus radio station! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/impressed-obsessed-jon-picoult

 Discover how Dario Cucci can help you take your business to new heights with his years of experience in sales and self-development. There is an unfortunate trend in the market. Businesses are spending a lot of money chasing new clients and neglecting existing ones. They only get in touch with their clients when there is a pending bill. According to Dario, the real money is in taking care of your existing. Dario helps entrepreneurs, coaches, consultants, and other service providers increase their sales by 300% without the need to get new clients! He has an interesting way of coaching his clients that he will be telling us about. Dario's journey is interesting and encouraging. He moved from Switzerland to Australia because of wanting to explore life. His dream was to become an actor, but he was in personal training for five years. He moved to sales, and since then, it has become home. Dario has authored two books: Turning Customers into Profit and Crossroads to Clarity. Turning customers into profit is all about how to retain your customers, how to increase sales, how to be a better service, and how what kinds of things you can do in your own business for you to do that. Crossroads to clarity is about Dario's journey to discover who he is, his struggles with Bell's Palsy and things like that, and what people can learn from it to get more clarity around their path to where they want to go with their purpose in life. Listen in to learn more. Key Talking Points of the Episode: [00:38] Getting to know Dario [09:11] Did priming play a role in Dario's healing [14:31] How Dario works with clients [19:00] How we get people to implement what we teach them [40:52] Dario's books Magical Quotes from the Episode: “If we just focus on the things that we're doing right, we probably will do more right things. If you want to focus on the wrong things, you just probably keep doing more wrong things.”- Corey “In order for us to create a habit we need to practice it at least 21 time.”-Corey “Treating the cause takes longer than the symptom. But once you treat the cause you prevent it from reoccurring. And that's the ultimate thing that we want people to have. So, they don't need to recreate the same problem over and over again.”-Dario “It takes three times as long to get a new customer if not longer than to sell to an existing customer that already knows that you do great work.”-Dario “People lose customers, because they don't nurture the people that they have, then they always try to go after the people that that your new people.”- Dario Relevant Links: Objection Crusher Cheat Sheet  https://www.coreythesalesceo.com/occsheet     Please join my free Facebook group https://www.facebook.com/groups/thetradeschools/ Follow me at:  https://www.instagram.com/coreyberrier/  www.linkedin.com/in/coreysalescoach Follow Dario Cucci at: https://www.dariocucci.net/ https://ch.linkedin.com/in/dariocucci

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In this episode, Jon Picoult, founder and principal at Watermark Consulting, and author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, and Rob Markey discuss why creating fewer problems for consumers drives more value interactions and how to deliver a cost-effective experience customers value long term. If you'd like to provide feedback on the show, please fill out our survey here. If you'd like to learn more about Jon Picoult, you can find him on LinkedIn. Order Jon's book here.

No doubt about it, obtaining new customers will cost you more than retaining your current clients.  But what happens if your customers do not return?  Or worse yet what happens if your clients leave?  We all know the answer...you are going to spend more money on customer acquisition.  More expensive marketing dollars to try to convert "tire kickers" into customers and then try to convince them to be a long term client.  There is a better answer.  Donna Weber is a Customer Onboarding Expert and she returns to A New Direction to talk more in detail about turning your customers into long term clients that bring in future business.  In reality those loyal clients become your least expensive and best marketing to get future customer and keep them. Donna Weber's book is entitle "Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions"  It is filled with practical and powerful well documented and researched tools to help you take your customers to loyal clients.  If you are having any problems ensuring that your clients are championing your business, or you are losing clients to your competition you will want to pay close attention to Donna Weber as she will change your business and make it more profitable.  Enjoy the show!  Give us 5 star rating and tell your friends! Please thank our sponsors for their financial and public support of A New Direction: EPIC Physical Therapy:  These are not only my physical therapists, but the physical therapists of many professional athletes.  When you want EPIC relief, EPIC recovery, and EPIC Results!  Head on over to EPIC Physical Therapy… www.EPICpt.com  Tell the you saw them on A New Direction. Linda Craft & Team, Realtors they are the memory makers and they have the knowledge how to help you in any market..  Their clients call their Customer Service Legendary.  Head on over to Linda Craft & Team…www.LindaCraft.com  

In this podcast episode, I had the privilege of interviewing author and consultant Jon Picoult. This interview explores how exceptional customer experience taps cognitive science and psychology-based strategies that leaders use to shape perceptions, shape cultures, and turn more sales prospects into customers. Jon is the author of "FROM IMPRESSED TO OBSESSED: 12 Principles for Turning Customers and Employees into Lifelong Fans." The strategies discussed during this interview can immediately transform your company. Jon states, "Building customer loyalty is as much about crafting people's experiences as it is about shaping their memories." Whether you are a leader or a customer service ambassador, the stories and principles shared during this interview will help you and your team maximize your customer service!  • Watch on YouTube: https://youtu.be/3BJTg49g9wo • I hope you found value in this podcast episode. Please remember to like and share comments! • Listen to my Top-Rated Podcast on Apple Podcasts: https://apple.co/2Ut5Rmq • Spotify: https://open.spotify.com/show/0tmlkOaDpoL8EUYqzYAkZm?si=APHHuwvxRN6tydatGKN_aA • iHeart Radio: https://www.iheart.com/podcast/success-lessons-with-tj-hoisington-27622416/ • If there is a subject that you would like me to speak or train on, DM me: Instagram @tjhoisington https://www.instagram.com/tjhoisington/ •Subscribe to My Channel Here: https://www.youtube.com/greatnesswithin • Make sure to stay tuned for TJ Hoisington's latest BLOG post! https://www.greatnesswithin.com/blog

Today on the show we have Steffen Hedebrandt, Co-founder and CMO of Dreamdata.In this episode, Steffen shared how documenting quality content and sharing it on social opened many doors for him, he also what Dreamdata does and how they offer multitouch account-based attribution.We then dove into the power of positioning and understanding who your ideal customer profile is on churn and retention, how Steffen and the team orient all their marketing and sales efforts around their ICP for healthier retention, and he explains why they turn customers away that don't fit their ICP. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter.

Companies subject their customers to unthinkable indignities every day. It's time to inject more humanity into our interactions with our customers. It's time to imbue our interactions with more emotional resonance. It's time to improve the customer experience. That's why I'm talking to Jon Picoult, Founder & Principal at Watermark Consulting. He literally wrote the book on it — From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. In this episode, we delve into the nitty gritty of acing the customer experience. Join us as we discuss: The difference between customer service and customer experience How positive employee experience leads to positive customer experience How to make the case for investing in customer experience The importance of creating peaks and valleys and finishing strong Check out these resources we mentioned during the podcast: JonPicoult.com You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Jon Picoult, customer experience expert and founder of Watermark Consulting shares insights from his latest book: "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." Learn how to convert more sales prospects into customers and more customers into obsessed brand ambassadors.

Welcome to an episode with a sought-after business advisor and speaker, Jon Picoult. Get Jon's new book here: https://amzn.to/3H9SM6y Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. He helps companies impress their customers and inspire their employees, creating “raving fans” that drive business growth. He worked with some of the world's foremost brands, personally advising CEOs and other members of the C-Suite and helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes. Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company. In this episode, Jon talked about how his career led to understanding customer experience and how to deliver value that will provide customer satisfaction in any kind of business or industry. For individuals and businesses who want to understand more about providing better customer experience and why it matters, this is for you. From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon Picoult: https://amzn.to/3H9SM6y Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Noah Tucker is the Founder and CEO at Social Snowball, an affiliate marketing platform for ecommerce merchants that automates affiliate acquisition. Social Snowball automatically creates affiliate accounts for all of your customers and gives them a custom discount code to share right from the “thank you” page. Additionally, it makes your life easier by simplifying payout processes in just a few clicks, allowing you to generate revenue right off the bat in less than 60 seconds. In this episode… Have you decided not to build or discontinue your affiliate program because you don't want to deal with the headache and manpower that it takes? Or are you actively searching for an affiliate solution that is simpler to use than your current Shopify app? In a post-cookies world, ecommerce marketing will depend more on owned audiences and customers. What if there was a way to automatically convert customers into affiliates who run to town and share their great experiences with your brand? Does this interest you? In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Social Snowball, Noah Tucker. They discuss the challenges and common mistakes in the ecommerce affiliate world, how Social Snowball is helping to address these issues, how to turn your customers into affiliates, and more!

In this week's episode of the SIMPLE brand podcast, I talk with Jon Picoult, author of From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans!We know customers will leave after a bad experience. But we don't stop to realize that they also leave for an okay experience - a satisfactory experience.Think about it. You may keep buying from a brand because they're meeting your expectations, and you feel okay as long as they continue doing that. But what if you find a brand that'll exceed your expectations? What if you find a brand that'll deliver a remarkable experience every time?  Now combine that with how easy it is to switch brands today. Buh-bye satisfactory experience! And that's just what your customers are doing with your satisfactory experience.That's why I was happy to talk with Jon Picoult this week.  Jon's the founder of Watermark Consulting. He's a keynote speaker and one of the most noted authorities on customer and employee experience. He's been featured by dozens of media outlets, including The Wall Street Journal, the New York Times, NBC News, and Forbes. And Jon is the author of From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans. Jon and I discuss his lessons around building customer loyalty through his 12 customer experience principles. What's great is that these principles can be applied to most any type of business. And they can be applied to your employee experience to build more loyalty from your people. RESOURCES FROM THIS EPISODEJon's book: From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong FansWatermark ConsultingJon's Annual CX ROI Study

“I think the most successful chief customer officers are the ones who realize their job is to make heroes of other people,” says Jon Picoult, founder of Watermark Consulting and author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. In this episode, Jon and I explore a few of the principles from his book to improve customer experience and drive business growth.

This episode features Jon Picoult, the founder of Watermark Consulting is a renowned expert in customer experience. He helps businesses create raving fans that drive business growth by impressing their customers and inspiring employees.A number of media outlets have featured his insights, including The Wall Street Journal, The New York Times, Harvard Business Review, and Forbes.com (where he regularly contributes). His new book, “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans,” debuted as an Amazon #1 New Release in its category.

Learn about what the U.S. government is doing to improve customer experience, a Canadian sports equipment retailer redefining an international symbol, and how to turn your customers and employees into lifelong fans. Bite-Sized Delight From the Episode: • Even the Government is Paying Attention to Customer Experience - The U.S. Federal Government is improving customer experience with legislation and executive actions focused on diversity and accessibility. • Don't Miss the Chance to Re-invent Icons - Ability Signs is on a mission to highlight abilities instead disabilities with an update to the infamous blue and white handicap wheelchair icon. • 12 Actions for Improved Experience - Jon Picoult's book “From Impressed to Obsessed" offers science-based experience design suggestions for turning customers and employees into lifelong fans. Are You Looking for Things We Referenced? • Emerging Trends in Customer Experience - Nextgov highlights the latest in digital service delivery in the federal government (e-book) • Ability Signs • From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans - by Jon Picoult Learn more about the Experience This Show and the hosts: Joey Coleman Dan Gingiss

Worried about customers leaking out? Learn how a remarkable customer experience can be your best marketing and sales strategy as CX keynote speaker and author Dan Gingiss joins us on the show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Satisfaction is a one-way ticket to the business graveyard. That's just one nugget from today's guest Jon Picoult. Jon recently released his first book, "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans." He is also the founder of Watermark Consulting, a firm helping businesses keep their customers. Jon says most businesses don't meet customers' basic expectations, adding those who have a need for a customer service department are doing something wrong. Jon introduces Jeffrey to the idea of a company's onstage and backstage roles and how everyone in an organization plays a role in the customer experience. Jon also emphasizes the importance of keeping customers happy in the age of the social media megaphone. Buy the book: https://watermarkconsult.net/jon-picoult/books/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Strategy Skills episode 187, an episode with a sought-after business advisor and speaker, Jon Picoult. Get Jon's new book here: https://amzn.to/3H9SM6y Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. He helps companies impress their customers and inspire their employees, creating “raving fans” that drive business growth. He worked with some of the world's foremost brands, personally advising CEOs and other members of the C-Suite and helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes. Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company. In this episode, Jon talked about how his career led to understanding customer experience and how to deliver value that will provide customer satisfaction in any kind of business or industry. For individuals and businesses who want to understand more about providing better customer experience and why it matters, this is for you. From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon Picoult: https://amzn.to/3H9SM6y Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Creating Raving Fans & Driving Business Growth: Jon Picoult, founder of Watermark Consulting, a noted authority on customer and employee experience and author of the just released From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans speaks with host Richard Levick of LEVICK about creating great customer service experiences for consumer brands and professional services companies. Jon has previously advised the CEOs and executive teams at some of the world's foremost brands, representing over $600 billion in annual revenue.

With every interaction, businesses win or lose share.  Each touchpoint – be it with customers, distributors, or even employees – presents an opportunity to either build brand loyalty or erode it.  Listen in as  Jon Picoult shares how to create experiences that don't just satisfy, but impress.   Jon is the author of “From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans.” He has worked with some of the world's foremost brands, personally advising CEOs and other members of the C-Suite. His  insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes.com.   Key Takeaways [3:25] Jon explains the difference between customer experience and customer service. They're not synonymous! [7:10] Another term that gets confused with customer experience is user experience. Jon breaks down how this is different. [8:45] With that being said, you cannot deliver excellent customer service without employees who are engaged. This means you do have to invest in your people if you want to see the overall customer experience improve. [11:45] Jon has seen time and time again executives not valuing the importance of customer experience. He realized he needed to talk in “executive” language to really drive the point home that happy customers equal a higher valued business. [14:05] Here is why this particular supermarket is the perfect example of what a good customer experience looks like. [16:55] Businesses are not only in the business of shaping the customer's experience. They are in the business of shaping the customer's memory. [21:15] The onboarding experience is often messy, and that's a bad thing because that's one of the first experiences your employees are going to see. [27:45] It's a job as a leader to make sure everyone in the organization understands their purpose and the reason why their jobs are critical and help the organization to run smoothly. Sitting down and just having a conversation about the importance of their impact goes a long way. [30:25] Humans are control freaks. We want to know where we're going at all times. Jon explains how that affects the customer when they're trying to do business with you. [33:15] You don't have to change the experience, you just have to give the appearance of control for the user to feel at ease. [37:30] There are huge turnover rates happening in the workforce right now. Leaders are scrambling, but the same techniques used to build loyalty in customers can also be used with employees! [43:20] If you boil this process down, it's all about making people feel good about the interaction they just had with you. [44:05] Listener challenge: Serve with distinction. Be accountable to your staff.   Quotable Quotes “When you have high turnover it causes a deterioration in the customer experience.” “The details because the details have the opportunity to shape people's perspectives.” “To give people a perception of control, you're setting expectations for them. The minute you set expectations for them, you conform their thoughts to the experience and they know what's coming around the corner.” “When people see a boss or a manager who's fighting for them, who's in their corner, who's helping them develop their career, those people will walk through walls for that person.”   Resources Mentioned Sponsored by: Darley.com Watermarkconsult.net Pre-order Jon's book, From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans Jon on LinkedIn Jon on Twitter “TLP197: The Gift of Struggle” — Bobby Herrera

Listen now | Jon Picoult is the author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. He is also the founder of Watermark Consulting and a noted authority on customer and employee experience. Jon helps companies impress their customers and inspire their employees, creating raving fans that drive business growth. Jon has personally advised the CEOs and executive teams at some of the world’s foremost brands, with his clients collectively representing over a million employees and more than $600 billion in annual revenue. Get on the email list at helpingsells.substack.com

Today's interview is with Jon Picoult is founder of Watermark Consulting, a leading customer experience advisory firm, and author of a new book: FROM IMPRESSED TO OBSESSED: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon joins me today to talk about the book, the most universal problem in customer experience today, why customer experience is like a choreographed performance, the biggest mistake companies make when embarking on a customer experience improvement effort and the ROI of customer experience. This interview follows on from my recent interview – Customer purchasing decisions are increasingly being driven by their values – Interview with Alan Williams — and is number 407 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS02:09 The story of how listening to Zig Zigler CD's did a phenomenal job of selling sales to young Wayne and how his sales life followed from there04:20 What is "Automobile University" and why you should apply it in your life07:47 Three core things to look at to determine if a person is worthy of giving advice and why it matters18:21 All about Ugly Mug Marketing driven by Wayne's insatiable appetite to help others and be something better30:40 How to stop assuming you're either overdelivering or underpromising by following this shortlist33:44 Connect with Wayne and get ready to learn more how to create your own army of brand evangelistsQUOTES04:23 "Never get in your vehicle and go anywhere unless you're listening to something that's educational, something motivational, something that's going to fill your head with things that are useful. Things that you can use in your life, use in your career."06:16 "There's a big difference between advice and opinion. Any single person that walks into a room, any of your friends, any of your family, they can give you their opinion about what you should do at a certain situation. But those who can give you true advise, that's a different set of people."20:10 "There's a whole other aspect, and that is the ability to take existing customers and turn them into what we call 'evangelists.' So as a salesperson, with a little bit of intention, with a little bit of effort, I can take a customer and convert them into an evangelist. And the beauty of having evangelists have there for you whether as a company or as a salesperson is they go out and share your message, your name, with their friends and family."26:34 "You have the ability to turn those people with very simple actions into evangelists for you, and anyone listening to this would say that the easiest person for you to close is the person who came to as a referral, through word of mouth."29:41 "We just have to be disciplined, we have to take the time, we have to invest the time upfront to put those processes and systems into place. And again, the compounding effect over time is just significant."Learn more about Wayne in the link below: LinkedIn - https://www.linkedin.com/in/fireyourselfEmail - ariel@uglymugmarketing.comWebsite - https://www.uglymugmarketing.com/If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Bobby Williams was a teacher and football coach with a side-hustle construction business. How did he grow the business, how is he turning customers into disciples and what is the change he made recently that revolutionized the business? Here's what you're going to get out of this construction podcast episode: - How football coaching strategies apply to running a construction business. - How and why Bobby turned his side hustle construction business into a full time job. - Developing mental toughness. - Benefits of having a clearly defined and tight radius. - How to turn clients into disciples. - How a TV show cost him $22,000. - One thing BGW Construction has cracked the code on that has revolutionized their business. Resources mentioned in this construction podcast episode: The Builder Mastermind Group - https://buildermastermindgroup.com How to Get Paid for Estimates - Watch this free training video before you do another free estimate - https://buildermasterclass.com/script How to connect with Bobby Williams and BGW Construction: Instagram - https://www.instagram.com/bgwconstruction Website - www.bgwconstructionllc.com  

On this episode of The Marketer's Journey, I interview Carol Carpenter, CMO of VMware, a cloud computing and virtualization technology company. Carol shares some of the lessons she's learned during her roles at several different startups, including stints as CEO of ElasticBox and as GM at Trend Micro. During the episode, we discuss strategy, customer segmentation and the learning experiences that have helped her build confidence along the way.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!Key takeaways from this episode:Sometimes, a new role can mean a major shift in perspective. For Carol, shifting gears from Global VP of Marketing to General Manager at Trend Micro was a massive wake-up call and as she describes it, like “business school on steroids.” In her new role, Carol was responsible for multiple, cross-functional teams, profits and loss, revenue and customer acquisition.Ask, and you shall receive. After working under several different CEOs throughout her career, Carol realized she just might have the chops to do it herself. Once she had been struck by the idea, she began spreading the word that she was in the market for a CEO role and lo and behold, the calls started flooding in, which is how she landed the coveted title at ElasticBox.Follow the pain. Carol mentioned that an important lesson she learned while working at Google Cloud was that customers aren't necessarily interested in what you can do, but how you can help them solve their personal pain points. When in doubt, identify the pain points customers are struggling with and help them come up with a “painkiller,” which will ultimately help to drive urgency and immediacy.Learn more about VMware here: https://www.airtable.com/Learn more about Carol here: https://www.linkedin.com/in/carolwcarpenter/

The past 18 months have brought unthinkable tragedies and uncertainty to the entire world and changed how most people live, work and interact with companies.  But according to Jon Picoult, author of From Impressed To Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, out of every crisis comes opportunity. Even with the chaos and uncertainty, there are opportunities to strengthen relationships and improve customers' lives.  Engaging with customers in an uncertain world starts by really understanding them, including their new and emerging needs and fears. What matters to customers and what they look for in a shopping experience is likely very different now than it was just a few years ago. By listening to customers, companies can capitalize on these changes to mitigate customers' challenges and improve their experiences.  Picoult says that more than shaping experiences, companies are shaping memories. Truly engaging with customers involves stirring emotion. Experiences that are laced with emotion are far more memorable than those that aren't. By connecting on an emotional level, companies can take customers from a place of vulnerability to a position of strength and create a strong, memorable experience.  Picoult gives the example of the Australian grocery chain Woolworths, which was one of the first companies to offer early morning hours dedicated to elderly and at-risk shoppers during the early days of the pandemic. Woolworths talked to its customers and realized at-risk people were scared to be shopping during busy times when the store was crowded. So it created dedicated early morning hours, and the practice spread to retailers around the world. Woolworths understood customers' needs and went the extra mile to connect its solution to the emotions behind the challenge. In the process, it endeared itself to customers.  In these times of chaos and uncertainty, customers want something they can depend on. They want to interact with brands that will listen to them, understand their struggles and then go out of their way to fix them. Engaging with customers during these challenging times doesn't mean completely changing the customer experience—it means tweaking your current offerings to match what matters most.  Although these times are challenging, it's also a chance for brands to strengthen their relationships and turn their customers into lifelong fans. _______________ Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.  Join the waitlist now for the new Customer Experience Community here. 

John Jantsch has spent over 35 years teaching small and local business owners how to make effective marketing a core part of their business. His Duct Tape Marketing method, (now a book, a business, and a consulting network) breaks down how to systematize your advertising into tangible, manageable steps.Duct Tape Marketing is also about creating trust and relationships with customers, and growing your business to meet their needs. To this end, John has also started Podcast Bookers, which allows business owners and entrepreneurs to guest on podcasts, raising their profile and establishing them as authorities in their field. John and I connected to discuss his philosophy on marketing, and the hidden value of being a podcast guest.What's In This Episode Who is John Jantsch? What are the core tenets of Duct Tape Marketing? How can guesting on podcasts help your business? What is the marketing hourglass? How do podcasts lead to valuable backlinks? How do you turn customers into members?

In today's episode I talk to Jasper Martens, Chief Marketing Officer at Pensionbee. Jasper has a background in digital marketing, and used to manage his own marketing agency in Amsterdam. He loves making boring products interesting, and has won several awards for his campaigns. He calls himself a tech savvy marketeer.Pensionbee is a pensions provider that combines your old and new pension plans into one. It takes 5 minutes to start, and users can combine, contribute and withdraw online. They have some pretty astounding customers: over 470,000 customers, a 97% retention rate and are managing close to £1bn in pension money. They were recently valued at £365M at their recent IPO in April.In today's episode, Jasper and I talk about brand-led advertising, PensionBee's focus on loving its customers and their Instagram marketing.

Advertising does not come cheap, no matter what medium you use. It is definitely important for you to reach new customers or clients, and reach the right people who will need your services. For real estate investor Dean Booty who manages two self-storage facilities in the UK, he knows that customer care goes a long way.In this episode, Dean shares how he turns his customers into walking, talking billboards. He emphasizes the importance of word of mouth and how it helped his business to grow. He says one should understand your customer more because it sets your business up. He also talks about several programs they implement in his company such as referral programs for their customers and staff retention program for his employees. He also elaborates on their revenue management system and how he was able to make his business pandemic-resilient. Listen now and find out how you can improve your revenue by putting your customer and staff on your priority list. 

Everyone has their thoughts on how to identify an investment...But one that I don't hear discussed enough is how do customers & employees view their experience?In this episode, the Yellow Tux Man, Jesse Cole, shares with us how he and his team have and continue to create a memorable experience with the Savannah Bananas, and how turning customers to fans, may be an indicator of companies we should all pay more attention to.... Connect with Jesse:@YellowTuxJessehttps://findyouryellowtux.com/ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

When was the last time that a brand rewarded you for having a positive experience? For Tom Epstein and POLN8, the sister organization of Franchise Payments Network, this incentivization is crucial; especially in a year when brand loyalty can be the saving grace for some franchises facing financial turmoil.  On this episode of the podcast, we speak with Tom, founder and CEO of both Franchise Payments Network and POLN8, about how his team set about “reimagining what loyalty should be”, and why over-rewarding customers should be on every franchise's to-do list for 2021.  To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

If you run or own ANY sort of business that has a physical presence then this is a MUST watch for you! It's one of those life changing videos which will turn things around for struggling businesses And it's even better if you're looking to start something completely new Marketing While Muslim is our new, more casual podcast where we show you exactly how to DO marketing better to get more impact and income It's fun, entertaining AND educational! In this episode, we take a normal every day coffee shop and transform it to the best place on the high street and even within the local community. It's definitely one for you, Enjoy! You can thank us later! We have other amazing episodes coming soon so subscribe now to avoid missing out. Lastly, remember the best thing you can do for yourself and your business or organisation is check out our free transformational training at https://go.muslimceo.com/grow-pod

“You want to make your customers referenceable? Then you've got to go out of the way to keep your customers happy.” – Dan Raynes Dan Raynes is a State and Local Senior Account Executive at Rubrik. He is one of the highest performing sales reps I know and has consistently achieved over 100% of his...

Next on the show is Kevin Lau who is the Global Head of Customer Advocacy at Adobe. Kevin has made a career in community and customer advocacy. Before he went to Marketo, which was acquired by Adobe, he worked at AOL, Google and NetBase. We are going to go in depth on how to create raving fans out of customers, his strategies for running events, the growth of their Marketo User Groups and much more.

Next on the show is Kevin Lau who is the Global Head of Customer Advocacy at Adobe. Kevin has made a career in community and customer advocacy. Before he went to Marketo, which was acquired by Adobe, he worked at AOL, Google and NetBase. We are going to go in depth on how to create raving fans out of customers, his strategies for running events, the growth of their Marketo User Groups and much more.

Next on the show is Kevin Lau who is the Global Head of Customer Advocacy at Adobe. Kevin has made a career in community and customer advocacy. Before he went to Marketo, which was acquired by Adobe, he worked at AOL, Google and NetBase. We are going to go in depth on how to create raving fans out of customers, his strategies for running events, the growth of their Marketo User Groups and much more.

Next on the show is Kevin Lau who is the Global Head of Customer Advocacy at Adobe. Kevin has made a career in community and customer advocacy. Before he went to Marketo, which was acquired by Adobe, he worked at AOL, Google and NetBase. We are going to go in depth on how to create raving fans out of customers, his strategies for running events, the growth of their Marketo User Groups and much more. 

How do the best brands create loyal advocates for their work? On this episode, David Meerman Scott shares how to create a "fanocracy" around your work with tips from his new book Fanocracy.  This episode is sponsored by Indeed. Indeed gives you the smart tools to make hiring decisions quickly, and to be confident that you're making the right hire for your team. Post your job today at Indeed.com/CREATIVE and find out why more than 3 million companies use Indeed for hiring. Indeed. The world's #1 job site.  The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.

Customers are the driving force for monday.com’s growth. Early adopters can become potential promoters within their workplaces. We call these amazing folks our champions of monday.com. How can monday.com create opportunities for those champions who want to attract teams in their organization to our platform? How can we identify them in time? This week, Lauren Spera, Enterprise Account Manager at monday.com, takes us through the journey of doing enterprise sales using the flywheel approach. Replacing the traditional funnel approach, it centers around satisfied customers that increase referrals and sales within enterprises. We talk about how to find champions within clients’ teams and when is the right moment to give the flywheel a nudge to increase its momentum? Also, what is the right time to let go and let it work on its own? https://www.startupforstartup.com/enterprise-sales-turning-customers-to-promoters/https://www.linkedin.com/groups/9094462/See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Many marketers aspire to turn their customers into a tribe. They dream of their customers transforming from casual users to committed advocates. But this is easier said than done. To learn more about how to actually build a tribe and convert customers into advocates, we talked to someone who has done it before: Chandar Pattabhiram. Chandar is the CMO of Coupa, a highly successful cloud platform for business spend. He is an experienced tech marketing veteran and a multi-time CMO. On this episode, we talked to Chandar about how he builds tribes, his “Stairway to Heaven” model of marketing, and the future of artificial intelligence. Click here for links, quotes, and full show notes. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Sure, finding new customers is important. But by leveraging your relationship with existing customers and giving them new products and services they want, you can actually increase revenue without spending more on marketing.    How do you do it? Listen to them, get in their heads, and understand them at a deep level, says my guest, Jason Friedman, founder, and CEO of CX Formula, who's worked with Fortune 100 companies and solopreneurs too. During our talk, Jason shares strategies for crafting customer experiences that turn customers into raving fans who buy again and again – and tell the world about you.    In the interview you'll learn:   Techniques for overcoming the #1 challenge facing entrepreneurs   The seven questions you must ask to know you customers inside and out Where to find strategic byproducts - profitable opportunities you don't plan for  How saying “no” can actually open up more possibilities Why you should measure progress on your goals by looking “back” not forward The magic of the “stop doing” list to keep your forward momentum Jason even shares a free download – Three Hacks to Wow Your Customers - full of 10-minutes strategies that can have a profound impact on your business    Listen now... Timeline 00:12 Steve introduces Jason Friedman, the founder and CEO of CXFormula, a company that can give your business the knowhow on developing the greatest customer experience. 01:40 Jason started out in theater lighting, touring with some of the biggest rock acts in the world such as FleetWood Mac and Rush. His experience from giving the audience a memorable experience led to him forming his own company giving clients the best experience possible. 05:49 Jason was very fortunate to have Dan Sullivan as a mentor how taught him how to set goals and how to measure his own progress. 08:29 Jason met Jim Collins at a conference who made him to a “stop doing “list as well as the importance of being able to say “No”. 11:26 Steve talks about his own goal setting process based on Dan Sullivan's “the gap and the gain”. 13:27 Jason explains Strategic Byproducts and how he treats life like a game. 14:44 Steve talks about how he wrongly used to base his progress against other peoples. 19:41 Jason defines what customer experience really is and explains what “the experience gap” is and “the experience revolution”. 31:29 Jason asks you to put yourself in your customer's shoes and explains his formula A+B+=R. 38:16 Jason explains how focusing on your existing customers and maximizing their customer experience with you is the best way forward. 46:01 What Jason wants to read next. 46:54 click on www.Go.ckformula.com/unstoppable to get your free download exclusive to UnstoppableCEO listeners! Mentioned in this episode: CXFormula Fleetwood Mac Run DMC Rush Dan Sullivan by The Strategic Coach Jim Collins by Good to Great & Built to Last go.cxformula.com/unstoppable