Podcasts about seo experts

Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Favour Obasi-ike, MBA, MS introduces this episode reframes “monetization” as a value exchange, built on the core truth that “there's no conversion that started without a conversation.” It presents a strategic model where financial returns are the natural result of building trust through dialogue. Applying this specifically to regional businesses, the discussion outlines strategic podcasting techniques to improve search engine visibility and drive revenue.The key tactic is the deliberate use of geographic keywords within episode titles, scripts, and author fields to dominate local search results. By treating a podcast as permanent intellectual property rather than just a marketing tool, businesses create a lasting reference point that validates their brand through expert conversations, building consumer trust and market authority.This value-exchange model is powered by converting listener attention into growth through methods like pre-roll ads, affiliate partnerships, and private subscriptions. Furthermore, the speaker advises using analytics to identify high-performing locations, allowing businesses to refine their content and promotional strategies for specific audiences. Ultimately, consistent, helpful audio content serves as the foundational engine for long-term customer loyalty, where monetization is the direct outcome of the deep relationships built through strategic, SEO-focused conversations.Key Takeaways: Actionable Insights• Local First, Regional Second: Even international brands are local to someone. The foundational strategy is to dominate your immediate search radius (5-25 miles) by embedding location-specific keywords—such as city, state, province, or zip code—directly into your podcast titles, spoken content, and show notes. This ensures you are discoverable by the customers actively searching for services in your specific operational areas.• Conversation Before Conversion: The speaker's primary argument is that trust is the essential precursor to any transaction. A podcast's main function should be to initiate meaningful conversations and consistently answer customer questions. This process naturally builds the credibility and trust required to guide a listener toward becoming a loyal customer, making the "sale" a frictionless conclusion to a relationship, not a high-pressure pitch.• Podcast as an Intellectual Property Asset: Your podcast should be treated as a core business asset, on par with your domain name or email list. It functions as a permanent, searchable "place of reference" that validates your expertise and builds long-term equity. As the speaker notes, a successful podcast creates listenership, authorship, and readership—"it's a lot of ship sailing"—that expands into partnerships and affiliate relationships.• Give Them What They Want, Then What They Need: This two-step engagement strategy is crucial for audience growth and retention. The speaker reveals their strategic thinking: "Give them what they need first, right? Let me actually put it this way. Give them what they want and then give them what they need." First, attract new listeners with content that answers what they want (their direct search queries). Then, build loyalty and authority by providing the deeper, more valuable content they truly need.Concluding TransitionWith these foundational principles established, the episode transitions into the specific, tactical SEO strategies that bring this value-driven approach to life.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineTimestamped Segments• [00:00:00] Introduction: Why Regional Businesses Need Podcast SEO ◦ Favour outlines the opportunity for regional businesses to build trust, loyalty, and brand awareness through location-focused content.• [00:05:15] The Core Strategy: Hyper-Local Targeting ◦ Details on how to use specific city, state, and province names in episode titles and spoken scripts to attract local search traffic.• [00:09:30] Redefining Monetization: Trust and Conversation ◦ Favour argues that monetization is an outcome of trust, which is built through valuable conversations, not direct sales pitches.• [00:14:00] Tactical Content Planning ◦ Keyword Strategy: How to build content around core business keywords (e.g., "cooking") and then niche down into specifics ("vegan cooking," "pressure cooking"). ◦ FAQ Episodes: The strategy of creating dedicated FAQ episodes for each business location to address unique regional customer questions. ◦ The "Album Drop" Strategy: An explanation of releasing all location-specific FAQ episodes simultaneously to maximize reach and impact.• [00:21:45] Advanced SEO & Platform Tactics ◦ Author Name Optimization: How to structure the podcast's "author" field to include business locations (e.g., "My Restaurant | Seattle | Honolulu | Las Vegas"). ◦ The Power of Voice: Imagine listening to your brand's CEO sending a message directly to you, "documenting their journey with you on live mode" - this tactic creates a permanent "reference point" that builds unparalleled trust.• [00:28:10] The Podcast as a Business Asset ◦ Positioning the podcast as a core piece of intellectual property that builds listenership, authorship, partnerships, and affiliate relationships.• [00:32:00] Monetization Mechanics Explained ◦ A breakdown of ad formats like pre-rolls, mid-rolls, and post-rolls, comparing them to YouTube's ad model. ◦ Discussion on building private, subscription-based podcasts for premium content.• [00:41:00] Live Q&A: Getting Started with Podcasting (with Kelcey) ◦ A new podcaster asks for advice on where to start with her faith-based podcast and monetization.• [00:55:30] Core Digital Assets: Domain & Email List ◦ The speaker emphasizes that your domain and email list are critical assets, using the analogy: "Just like you have an address and a mail box is the same way you have a website and a mailbox."• [01:05:00] Closing Remarks and Call to Action ◦ Favour summarizes the key points and directs listeners to connect for a free audit.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode unpacks how Eventbrite marketing and SEO can be used to grow a business and sell tickets through organic search. Favour Obasi-ike emphasizes that placing targeted keywords at the beginning of event titles is crucial for creating effective URL (uniform resource locators) slugs that rank well on search engines. To build trust and boost visibility, event organizers should also embed YouTube videos and utilize back-linking strategies within event descriptions. Real-world case studies discussed illustrate that scheduling events at least one month in advance allows search algorithms sufficient time to index the content and reach potential attendees. Even after an event concludes, Favour notes that active links continue to drive traffic, serving as a long-term asset for brand awareness. Ultimately, the source advocates for a data-driven approach that combines strategic messaging with technical SEO to ensure sustainable audience growth.Need to Book An Appointment?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00:00] Introduction: Why Eventbrite is a Hidden SEO GoldmineThe episode begins by positioning Eventbrite as a critical platform for business marketing, lead generation, and product promotion, beyond mere event discovery. The emphasis is on creating every listing with the "searcher's benefit" in mind, focusing on how the event serves the needs of a potential attendee actively searching for a solution. This strategic mindset is the key to unlocking the platform's potential and leads directly into the most critical setup step for organic success.[00:05:30] The Single Most Important SEO Factor: Your Event TitleThe event title is presented as the most crucial element for SEO success because it directly generates the event's URL slug. Placing primary keywords at the beginning of the title ensures they appear at the start of the URL, dramatically improving visibility on Google and Eventbrite. Conversely, placing keywords at the end creates a less effective URL and weakens search ranking from the outset. Getting this step wrong can undermine the entire organic marketing effort.[00:12:15] The Long-Term Value of an Eventbrite ListingA unique feature of Eventbrite is that its event links remain active and discoverable long after an event ends. These expired listings function as permanent digital assets that continue to house links to websites, YouTube videos, and other resources. As such, an old event page acts as a long-term digital billboard, continuously driving traffic and brand visibility for months or years. This sets the stage for a practical case study.[00:17:45] Case Study 1: The Wreath-Making Workshop (A Paid Event Strategy)This case study demonstrates timing, targeting, and iterative improvement by combining organic SEO with minimal paid ads. A client's first workshop failed due to a two-week lead time, which was insufficient for search engine indexing. For the second attempt, strategic changes were made: scheduling four weeks in advance for algorithm indexing, creating a high-quality 4K promotional video, and running hyper-targeted Facebook ads with a $5/day test budget aimed at building community. The result was a sold-out event, providing a repeatable formula for marketing local, paid events.[00:31:00] Technical SEO Deep Dive: Why Your Website Pages Get De-IndexedThis section explains technical reasons for losing search ranking over time. Key factors include the "Last Modified" date in a website's XML sitemap, which signals content freshness to search engines; the 24-month lifespan of a blog post's SEO relevance if left untouched; and the actionable "update rule" of updating two old pages for every new one published. A contrast is drawn with podcast RSS feeds, which re-index the entire channel with each new episode, highlighting a unique SEO benefit of podcasting. This reinforces the importance of an updated digital presence to support event marketing.[00:48:15] Case Study 2: The Junk Journaling Workshop (A Free Event Strategy)This case study proves the core SEO principles work for a free event launched by a brand-new account with zero prior audience. The client created a new Eventbrite listing for a niche craft workshop with one month of lead time. Relying purely on organic discovery, all 10 free slots sold out to unknown attendees. The 10 conversions came from just 88 page views, indicating a highly effective, targeted listing. Page views continued to climb after sell-out, proving Eventbrite pages remain active SEO assets. The next step is community building.[00:55:30] The Post-Event Pivot: From Attendees to a CommunityThe conclusion shifts focus to the true metric of success: not just tickets sold, but building a returning community. The recommended strategy involves using a post-event QR code linked to a survey to gather feedback. For free events, this is a critical opportunity to ask attendees if they would return for a paid event, gauging future viability and gaining consent for upselling. This final step transforms a single event into a sustainable, community-driven business model.Memorable Quotes:"The fault begins with the message. And if the message is wrong, everybody is confused.""It's not about how many tickets were sold. It's how many people came, saw, went back, and came back again.""For every one page that you publish, update the last two that I just want to make it easy."Actionable Takeaways & Memorable QuotesTop 3 Actionable Takeaways:1. Prioritize Your Title: Always place your primary keywords (e.g., "Marketing Workshop," "Cooking Class") at the very beginning of your Eventbrite title to create an SEO-optimized URL slug.2. Respect the 3-Week Rule: Launch your event at least three to four weeks in advance. This gives search engine algorithms the necessary time to index your page and show it to relevant audiences organically.3. Plan the Post-Event Follow-Up: The event isn't over when it ends. Use a simple QR code survey to collect feedback and, for free events, to ask attendees if they would be willing to pay for a future version.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The actionable local SEO and marketing strategies for businesses to implement in 2026 with Favour Obasi-ike. The primary recommendation involves using QR codes as digital lead magnets to bridge the gap between physical locations and online platforms. This further emphasizes the power of podcast appearances and high-authority PR backlinks to establish brand credibility and improve search engine rankings. Additionally, the discussion explores short-form video tactics on YouTube and Instagram as tools to drive traffic to specific landing pages or low-ticket offers. The speakers conclude that consistent data tracking and strategic positioning are essential for scaling a local business effectively.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps & Key Takeaways1. The QR Code Renaissance: Your Digital Lead MagnetQR codes have re-emerged as a low-cost, high-impact tool for local marketing, serving as a powerful bridge between physical customer presence and digital engagement. More than just a link, a strategic QR code acts as a direct gateway for lead capture, data collection, and relationship building, turning passing interest into a measurable interaction.[00:02:30] The Core Tactic: Creating and Deploying QR Codes Implementing a successful QR code strategy involves a few key steps:Generation: Use a dedicated tool like flowcode.com to create a custom QR code.Destination Strategy: Instead of linking to a generic homepage, direct users to a specific, high-intent page on your website. This could be a contact page, location page, a special offer landing page, or an email list signup form. The goal is to make the next step clear and valuable.Physical Placement: Maximize local visibility by placing the QR code on a variety of physical assets, including brick-and-mortar storefront windows, flyers, business cards, leaflets, and even in collaboration with other local businesses like restaurants.[00:07:15] Case Study: The Loungewear Brand A 2023 case study of a loungewear client at the Arendelle Mills Mall demonstrates the power of this tactic. During the Christmas season, the business used QR codes to promote a raffle for a family loungewear set. Shoppers scanned the code to enter, which successfully:Built their email list with qualified, local leads.Drove both in-store and online sales by creating a direct engagement point.The campaign successfully accelerated their online business by focusing on the core brand message of family bonding, turning a simple raffle into a meaningful touchpoint that resonated with their target audience.[00:13:45] Critical Best Practices To ensure your QR code campaign is effective and avoids costly mistakes, follow these essential practices:Incentivize the Scan: Offer a compelling reason for someone to pull out their phone. Frame it as a gateway to exclusive sales, monthly offers, or entry into a contest.Test Before You Print: Before investing in hundreds of flyers or stickers, thoroughly test the QR code with multiple people and different devices to ensure it scans correctly and links to the right destination.Track the Interaction: On your backend system, verify that a scan is being registered. This is crucial for measuring the campaign's effectiveness and understanding user engagement.This direct, one-to-one engagement tactic sets the stage for a broader, community-focused strategy: live events.2. Front-End Offers: Building Community with EventsA "front-end offer" in this context is less about an immediate transaction and more about securing a customer's commitment. Local events are the perfect vehicle for this strategy, providing a platform to foster deeper relationships, build brand loyalty, and create a powerful feedback loop that traditional digital marketing often misses.[00:15:30] Case Study: The Junk Journaling Business This case study follows a client with a purely traditional, offline business and zero website traffic. The strategy and results were transformative:Problem: The client had zero website traffic and was operating a purely traditional, offline business, making them invisible to online search and limiting their growth to in-person interactions.Solution: The host advised creating a free, local event on Eventbrite. The event listing was strategically optimized with local SEO keywords like "junk journaling classes near me" to capture search intent.Results: Within just seven days, the Eventbrite page received 88 views. More impressively, all 10 available slots for the event—still a month away—were completely filled, validating immediate local demand.[00:23:00] The Post-Event Flywheel The value of a local event extends far beyond the event itself, creating a self-perpetuating cycle of engagement and growth:Deep Connection: Events provide a rare opportunity to build genuine, personal relationships with customers in a face-to-face setting.Network Effect: The "10 people know 10 people" principle comes into play. A small group of engaged attendees can quickly become powerful brand advocates, driving exponential word-of-mouth marketing.Feedback Loop: By using a QR code at the event, you can direct attendees to a survey. This gathers invaluable feedback for improving future events and understanding customer needs.Validating Paid Offers: The post-event survey is the perfect place to gauge interest in future paid workshops or events, allowing you to de-risk future business decisions by confirming demand before investing resources.From building community in person, the conversation shifts to scaling that trust and authority to a much wider digital audience.3. Podcast Guesting: Scaling Trust and AuthorityPodcast guesting is a powerful and often underutilized local SEO and public relations (PR) strategy. It offers a unique dual benefit: it builds personal brand trust through the intimate and authentic medium of voice, while simultaneously generating a high volume of valuable digital assets in the form of backlinks.[00:28:45] The Backlink Multiplier Effect Being a guest on a podcast is a superior backlink strategy compared to a simple guest article. A single podcast appearance can result in dozens of high-quality backlinks as the episode is syndicated across numerous platforms like Apple Podcasts, Spotify, iHeartRadio, and Pandora. Each platform that lists the episode with your name and website in the show notes creates a new backlink, amplifying your SEO impact from a single effort.[00:33:10] Building Your "Listen Score" Platforms like listennotes.com (using "Listen Score") and Podchaser.com (using "Power Score") provide metrics that quantify both audience trust and algorithmic credibility. Consistently appearing on podcasts directly improves these scores. A higher score signals to algorithms that you are a credible and relevant authority in your field, enhancing your overall brand authority and searchability.[00:36:00] Finding Your Platform Finding the right podcasts to appear on is a straightforward process:Recommended Tool: Use a podcast discovery platform like ivy.fm.Process: Search for topics relevant to your business or expertise. The tool will generate a list of relevant shows. From there, you can identify their contact information and craft a pitch to appear as a guest expert.The host's prepared tactics are then reinforced and expanded upon by real-world experiences from other experts who joined the discussion.4. Expert Discussion: Real-World PR, SEO, and Video StrategyIn the final segment, marketing experts Marc, John, and Pierre join the host to share recent experiences and insights, adding another layer of practical validation to the episode's core themes of PR, local SEO, and modern content strategy.[00:45:00] Mark's PR Case Study: The Power of a Single Backlink Marc shared two recent PR wins that perfectly illustrate the difference between brand presence and direct SEO value. The comparison highlights that the quality and type of a link are far more critical than the length of the feature.[00:58:15] John's YouTube & Low-Ticket Offer Strategy John provided a distilled look at his current content and sales funnel strategy, emphasizing speed and efficiency:YouTube Content Mix: He recommends a strategic blend of 30% shorts for top-of-funnel branding and discovery, combined with 70% long-form video for deeper audience engagement and education.Shorts-to-Revenue Funnel: An effective modern funnel uses shorts for the initial "branding" function—getting people to say, "Oh, yeah, that's interesting"—before driving traffic directly to a low-ticket offer ($27-$47) on a checkout page. This bypasses complex sales pages for high-volume, low-friction conversions.GeoGrid Inaccuracy: John noted that traditional local SEO geogrid mapping tools are becoming inaccurate. He shared an example where a manual, localized search showed his client in the top 3 results, while the geogrid software reported a rank of 8. This discrepancy demonstrates the unreliability of the tools and reinforces the need for new tracking methods.John's strategy provides a digital, high-velocity parallel to Tactic #2's front-end offers, using short-form video to secure low-friction commitment and rapidly build a revenue-generating audience.This expert discussion underscores the episode's key principles, bringing the focus back to the tangible actions listeners can take.Resources MentionedQR Code Generation: flowcode.comEvent Management: EventbritePodcast Discovery: ivy.fmPodcast Metrics: listennotes.com, Podchaser.comPrivacy-Focused Analytics: Fathom AnalyticsMarketing Experts Referenced: Maria Wendt, Joel Irway, Daniel Priestley, Sean Cannell, Daryl EavesConclusion & Call to ActionThis episode delivers a clear and compelling message: success in local marketing hinges on practical, strategic action. The tactics discussed—from QR codes and community events to podcasting and savvy PR—are not just theoretical concepts but proven methods for building visibility, trust, and revenue. The final challenge to the audience is to move from passive listening to active application. Choose one of these strategies, implement it for your business, and begin the journey to "listen, live, learn, and earn."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Founder Talk, I sit down with Mark Bealin, SEO Expert and founder of SearchLab, to unpack what it really takes for businesses to get found today, across Google, local search, and the rapidly changing world of AI-powered discovery. This is not a surface-level SEO conversation. Our conversation breaks down how search has evolved, why many founders are unknowingly invisible online, and what actually matters now if you want customers to find you instead of your competitors.Mark shares hard-earned lessons from building companies through multiple search eras, from the early days of Google to today's AI-driven answer engines. We also dig into why chasing hacks is a losing game, how customer obsession directly impacts rankings and revenue, and why reputation, trust, and fundamentals matter more than ever in a world of zero-click searches and AI summaries.We also go deep on the practical side. Local search, Google Business Profiles, reviews, content strategy, and how founders should think differently about SEO as a long-term business asset, not a marketing trick. Along the way, Mark connects search strategy to leadership, focus, and building a company that can adapt as technology keeps changing.You'll learn:✅ Why most founders misunderstand how customers actually find businesses today✅ What matters more than rankings in a world of AI answers and zero-click search✅ How reputation and customer obsession directly impact growth and visibility✅ Why chasing SEO “hacks” hurts long-term performance and trust✅ How to future-proof your business as search and AI continue to evolveIf you are a founder or business owner trying to grow demand, win trust, and stay relevant as search shifts under your feet, this conversation will reshape how you think about being discovered.Connect with Mark Bealin Guest LinkedIn: https://www.linkedin.com/in/markbealin/Guest Website: https://searchlabdigital.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Head to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Welcome00:08 The Evolution of SEO01:39 Local SEO Explained02:27 Paid vs. Organic Search03:52 Importance of Google Business Profiles05:41 The Shift from Traditional to Digital Marketing15:15 The Role of Reviews in SEO22:01 AI and the Future of Search33:32 The Innovator's Dilemma34:30 Google's Evolution and Challenges35:25 Content Strategies for AI and Traditional Search37:32 The Importance of Fresh and Relevant Content38:55 SEO Best Practices and Common Mistakes40:31 The Role of Video in SEO41:19 The Impact of Social Media on Search43:58 Google Business Profile and Zero Click Searches49:12 Balancing Work, Health, and Personal Life57:13 Future Goals and Business Strategies

Im achten SEO Talk von SISTRIX, moderiert von Mario Jung (OMT GmbH), diskutierten die Expert:innen Vanessa Wurster (SEOCATION GmbH), Markus Hövener (Bloofusion Germany GmbH), Johan von Hülsen (Wingmen Online Marketing GmbH) und Julia Weißbach (SYZYGY Performance GmbH) über die aktuellsten Entwicklungen im SEO-Kosmos.

Im achten SEO Talk von SISTRIX, moderiert von Mario Jung (OMT GmbH), diskutierten die Expert:innen Vanessa Wurster (SEOCATION GmbH), Markus Hövener (Bloofusion Germany GmbH), Johan von Hülsen (Wingmen Online Marketing GmbH) und Julia Weißbach (SYZYGY Performance GmbH) über die aktuellsten Entwicklungen im SEO-Kosmos.

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In der siebten Ausgabe des SISTRIX SEO Talk kommen erneut führende SEO-Expert:innen zusammen, um die wichtigsten Entwicklungen der Branche zu analysieren. Im Fokus stehen aktuelle Herausforderungen, neue Chancen und zukunftsweisende Strategien für erfolgreiche Suchmaschinenoptimierung. Dich erwarten fundiertes Fachwissen, praxisnahe Tipps und spannende Diskussionen – ein ideales Format sowohl für erfahrene Profis als auch für ambitionierte SEO-Einsteiger:innen. Durch die Runde führt wie gewohnt Mario Jung. Ein besonderes Plus: Du kannst Dich aktiv einbringen! Ausgewählte Fragen der Zuschauer:innen werden direkt in der Expertenrunde aufgegriffen und beantwortet. Jede Ausgabe des SISTRIX SEO Talk bietet Dir: - Hochkarätige Diskussionen zu aktuellen SEO-Themen - Praxisnahe Insights und erprobte Best Practices von führenden Köpfen der Szene - Neue Impulse und Perspektiven für Deinen SEO-Erfolg - Raum für Deine Fragen und aktive Interaktion (bei Live-Ausstrahlungen) Ob es um die Auswirkungen aktueller Google-Updates geht, den Einsatz von KI im SEO-Alltag oder die Bewertung neuer Tools – der SISTRIX SEO Talk liefert Dir topaktuelle Informationen und wertvolle Impulse für nachhaltigen Erfolg in der Suchmaschinenoptimierung. Diese Expert:innen sind dabei In der siebten Ausgabe des SISTRIX SEO Talk diskutieren: - Johannes Beus (Gründer und Geschäftsführer von SISTRIX): einer der einflussreichsten Köpfe der SEO-Branche mit einzigartigem Daten- und Marktverständnis. - Vanessa Wurster (SEO-Managerin bei SEOCATION) – Top-Speakerin und Expertin für datengetriebene SEO-Strategien und nachhaltige Sichtbarkeitssteigerung. - Markus Hövener (Head of SEO bei Bloofusion) – SEO-Stratege, Fachautor und Chefredakteur mit Fokus auf nachhaltige Suchmaschinenoptimierung im DACH-Raum. - Johan von Hülsen (Geschäftsführer bei Wingmen Online Marketing): erfahrener SEO-Consultant mit Fokus auf technische Suchmaschinenoptimierung.

In der siebten Ausgabe des SISTRIX SEO Talk kommen erneut führende SEO-Expert:innen zusammen, um die wichtigsten Entwicklungen der Branche zu analysieren. Im Fokus stehen aktuelle Herausforderungen, neue Chancen und zukunftsweisende Strategien für erfolgreiche Suchmaschinenoptimierung. Dich erwarten fundiertes Fachwissen, praxisnahe Tipps und spannende Diskussionen – ein ideales Format sowohl für erfahrene Profis als auch für ambitionierte SEO-Einsteiger:innen. Durch die Runde führt wie gewohnt Mario Jung. Ein besonderes Plus: Du kannst Dich aktiv einbringen! Ausgewählte Fragen der Zuschauer:innen werden direkt in der Expertenrunde aufgegriffen und beantwortet. Jede Ausgabe des SISTRIX SEO Talk bietet Dir: - Hochkarätige Diskussionen zu aktuellen SEO-Themen - Praxisnahe Insights und erprobte Best Practices von führenden Köpfen der Szene - Neue Impulse und Perspektiven für Deinen SEO-Erfolg - Raum für Deine Fragen und aktive Interaktion (bei Live-Ausstrahlungen) Ob es um die Auswirkungen aktueller Google-Updates geht, den Einsatz von KI im SEO-Alltag oder die Bewertung neuer Tools – der SISTRIX SEO Talk liefert Dir topaktuelle Informationen und wertvolle Impulse für nachhaltigen Erfolg in der Suchmaschinenoptimierung. Diese Expert:innen sind dabei In der siebten Ausgabe des SISTRIX SEO Talk diskutieren: - Johannes Beus (Gründer und Geschäftsführer von SISTRIX): einer der einflussreichsten Köpfe der SEO-Branche mit einzigartigem Daten- und Marktverständnis. - Vanessa Wurster (SEO-Managerin bei SEOCATION) – Top-Speakerin und Expertin für datengetriebene SEO-Strategien und nachhaltige Sichtbarkeitssteigerung. - Markus Hövener (Head of SEO bei Bloofusion) – SEO-Stratege, Fachautor und Chefredakteur mit Fokus auf nachhaltige Suchmaschinenoptimierung im DACH-Raum. - Johan von Hülsen (Geschäftsführer bei Wingmen Online Marketing): erfahrener SEO-Consultant mit Fokus auf technische Suchmaschinenoptimierung. Shownotes: ℹ️ Vanessa Wurster beim OMT: https://www.omt.de/botschafter/vanessa-wurster ℹ️ Johan von Hülsen beim OMT: https://www.omt.de/experte/johan-von-huelsen/ ℹ️ Johannes Beus beim OMT: https://www.omt.de/experte/johannes-beus/ ℹ️ Markus Hövener beim OMT: https://www.omt.de/experte/markus-hoevener/ ℹ️ Mario Jung beim OMT: https://www.omt.de/experte/mario-jung/

If you want your brand to show up in ChatGPT, do you follow the same rules as ranking in Google—or is it a completely different game?To settle the debate, we brought in Patrick Stox, one of the most experienced SEO professionals in the industry. Patrick's been tracking the rise of “Answer Engine Optimization” (AEO) and has strong opinions about the advice new experts are spreading.In this episode, we dive deep into how AI chatbots pull information, how to get your brand mentioned by them, and why AEO might not be as new as it sounds.Here's what you'll learn:(00:00) Intro(02:05) Do AI bots render JavaScript? The surprising answer(04:20) To get cited by AI, should your content be the same or different?(10:18) How Large Language Models (LLMs) actually work(15:10) The most important AEO tactic isn't SEO—it's this(20:00) Actionable tactics to control what AI says about you(26:20) Why a Korean search query might cite an English page(29:39) AEO is bringing desktop optimization back—here's why(32:00) How to repurpose content for maximum AEO impact(36:20) Why YouTube is a bigger opportunity than ChatGPT today(41:20) Using communities, PR, and affiliates to shape your AI narrative(44:10) The big secret: Answer Engine Optimization is just good marketingConnect with Patrick:X: @patrickstoxLinkedIn: patrickstoxConnect with Tim:X: @timsouloLinkedIn: timsouloWebsite: timsoulo.com

Three contractors in your town show up every time someone searches for your services. They're not better or cheaper—they just know how Google Business Profiles actually work. Here's what they're doing differently. To learn more, visit: https://njlocalmarketing.com NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website: https://www.njlocalmarketing.com

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Businesses face ruthless search competition that devours DIY SEO efforts. Weekend optimization can't match the technical depth, speed, and market intelligence that professionals deploy daily. The invisible ranking problems costing you customers require expertise that most owners will never develop. Learn more at https://phoenixseogeek.com/ Phoenix SEO Geek City: Phoenix Address: 1601 N 7th St #650 Website: https://phoenixseogeek.com/ Phone: +1-480-842-5055 Email: info@phoenixseogeek.com

Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online. Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content.If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business.__________________________________________EPISODE 165.Read the show notes and view the full transcript here: Coming Soon______________________________________________Get to know our guest expert, Emily GertenbachEmily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology. When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way. Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about my VIP intensive options or just book a strategy session to get started right away• Visit Erin's website to learn more about her business, services, and productsWant to keep talking copy? Send me a text message!

AI isn't killing SEO—it's making it more sophisticated. But with AI overviews slashing click-through rates by 34.5% and traditional tactics failing, you need to know which strategies actually work in 2025's transformed search landscape. For more, visit https://digitalbiz.ai/ai-engineboost/ DigitalBiz Limited City: London Address: Initial Business Centre Website: https://digitalbiz.ai

In this episode of OnBase, host Chris Moody sits down with Phil Hernandez and Tina Katic-Michalos to explore how organizations can rethink their go-to-market strategies in the era of AI. They discuss the misconceptions surrounding AI adoption, the critical role of clean data, and how to maintain human connection while embracing automation.Phil and Tina share real-world insights from leading transformations across industries—covering everything from AI-native sales teams to alignment across marketing, sales, and customer success. They also highlight the importance of building customer journeys, experimenting with AI tools, and setting KPIs that truly drive impact.Whether you're navigating sales enablement, operational alignment, or the chaos of AI-driven change, this episode offers actionable steps to stay ahead.Key TakeawaysAI isn't a silver bullet: Without clean, structured data, AI only amplifies dysfunction. Human oversight is essential to make it effective.Customer journeys drive alignment: Mapping end-to-end journeys helps unify marketing, sales, and customer success around shared KPIs.AI must enhance—not replace—human touch: Leaders must balance automation with authentic connections to maintain trust.Becoming AI-native is critical: Teams need exposure, training, and comfort with AI before embedding it into processes.Focus on the right metrics: Identify true north-star KPIs and align the entire go-to-market team, avoiding vanity metrics.Experiment and iterate: With AI capabilities evolving rapidly, leaders should embrace experimentation and test new use cases.Quotes“If you haven't built out your customer journey, you don't know where AI fits. Start there, then enhance.” – Phil Hernandez“This is the perfect time to rethink GTM strategies—AI is still new, and the room for trial and error is huge.” – Tina Katic-MichalosBest Moments (02:26) – Why leaders must rethink go-to-market strategies now.(05:08) – Tina breaks down misconceptions: clean data and humans-in-the-loop.(09:20) – Phil explains balancing AI adoption with authentic human connection.(11:40) – Tina outlines how shared KPIs and customer journeys unite sales and marketing.(15:36) – Real-world example: AI-driven lead scoring boosts conversion by 30%.(19:12) – Phil on getting teams “AI-native” and overcoming resistance.(22:22) – Actionable steps: demos, data hygiene, experimentation.(26:29) – Phil's advice: focus on KPIs that truly matter, cut the noise.Resource recommendationsBooksAtomic Habits by James Clear – plus his insightful newsletter.Influence: Science and Practice by Robert Cialdini – a classic on understanding customer psychology.PodcastsMarketing SpeakShout-OutsStephan Spencer, SEO Expert, Author, and Speaker.Sara McNamara, Founding Revenue Operations & GTM Strategy Lead.Jason Lemkin, Sasstr founderBrian LaManna, Enterprise Account Executive, Gong.Kyle Coleman, Global VP Marketing, ClickUpAbout the GuestsTina Katic-MichalosTina Katic-Michalos is Sr. Director of Demand Generation at TaskUs, where she drives measurable growth by transforming complex revenue operations into streamlined, scalable systems. With more than a decade in B2B marketing, she has deep expertise in pipeline management and process optimization, consistently delivering outcomes that accelerate revenue performance.Connect with Tina.Phil HernandezPhil Hernandez is Vice President of Sales Services at TaskUs, bringing nearly 20 years of experience in shaping go-to-market strategy, designing organizational structures, and leading revenue growth. His background spans P&L ownership, forecasting, customer operations, and M&A integration, with a proven track record of building scalable organizations and driving long-term growth.Connect with Phil.

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we're thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has guided hundreds of businesses—including jewelry brands—in clarifying their messaging and crafting copy that connects. In this conversation, Holly breaks down the difference between copywriting and content writing (yes, there's a big one!), the most common mistakes jewelry brands make in their product descriptions and emails, and how to write a homepage that actually works. We also dive into SEO—without making it scary—and why words are just as important as beautiful visuals when it comes to building trust and driving sales. Find Holly here: https://empoweredenglish.org/ https://www.linkedin.com/in/holly-grace-callis/

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In this episode, I sit down with Will Scott, Founder and CEO of Search Influence, to discuss how a strong culture paired with strategic adaptation fuels sustained growth. Search Influence—ranked No. 4,154 on the 2024 Inc. 5000 list—serves as a powerful example of how culture and strategy go hand in hand. Will shares his personal insights into how a strong culture empowers teams to remain agile, innovate under pressure, and stay aligned with evolving market demands. We explore how intentional leadership and cultural clarity can help companies adapt without losing their identity. Tune in to learn how building a strong culture is not just a nice-to-have—it's essential for agility, resilience, and long-term success.

SEO Fundamentals: How to Crawl, Render, Index, Rank, and Click Internet Webpages with SEO Expert, Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.We discuss Search Engine Optimization (SEO) and its impact on online business growth, in this episode. We emphasize the importance of strategic content creation and website optimization for ranking highly on search engines like Google. The conversation also touches upon related topics such as website development, conversion rate optimization (CRO), and the patience required for SEO results, contrasting it with immediate, paid advertising. Favour illustrates SEO success with personal examples of articles that ranked quickly, highlighting the "crawl, render, index, rank, and click" process crucial for online visibility and customer acquisition.How do website development and SEO work together to improve online visibility?Favour: Effective website development is foundational for SEO. Websites need to be readable, well-organized, and user-friendly to ensure a positive visitor experience. SEO, on the other hand, is a broad area encompassing both on-page (e.g., meta titles, meta descriptions, alt tags) and off-page efforts (e.g., backlinks). The goal is to optimize the site so it ranks highly on search engines like Google, ideally within the top 5-10 results, to increase visibility and attract more clicks. While a well-built website provides the structure, SEO ensures it's found by the right audience.What is the typical timeframe for seeing SEO results, and why is patience crucial?Favour: Unlike paid advertisements that can yield immediate attention, SEO takes time to show significant results, typically between 3 to 6 months. This delay is due to the saturation of online content and the complex processes search engines use to crawl, render, index, and rank websites. Many clients seek "quick fixes," often resorting to ads, but sustained SEO efforts require patience and consistent work to build domain authority and organic presence over time.How does Favour differentiate between "paying for attention" (ads) and "catching attention" (SEO)?Favour: There's a critical distinction between paying for attention through ads and genuinely catching attention through organic strategies like SEO. Ads offer "impressions" and "reach," but don't guarantee engagement or conversion. Catching attention implies deeper engagement, leading to clicks and ultimately, the ideal client who is genuinely interested in the business's offerings. SEO focuses on attracting an "ideal client avatar" by understanding their psychographic, sociographic, and demographic inputs, leading to more qualified leads.What are the five crucial steps in the SEO process outlined by Favour?Favour: The SEO process consists of five interconnected steps:Crawl: The initial discovery phase where search engines cautiously navigate and explore new or updated web content. It's like a website's "baby" phase.Render: The time it takes for search engines to process and understand the content and structure of a website. This is the "loading time" before indexing.Index: The process where search engines create an inventory or directory of your website's content. This involves creating a sitemap and using relevant keywords to categorize your content for search.Rank: Once indexed, a website is positioned in search results based on various algorithm standards. Higher rankings mean greater visibility.Click: The ultimate goal, where users find and click on your content because it's relevant and compelling, leading to conversions or engagement.Why is "domain authority" important in SEO, and how is it built?Favour: Domain authority is a crucial factor in SEO, calculating and averaging a website's "domain presence." This means consistently showing up where people look for information and providing consistent, valuable content without fail. A strong domain authority allows websites to rank faster, even for new articles. It's built through sustained content creation, strategic SEO implementation, and establishing a credible online presence over time.What is the significance of local SEO compared to national or global SEO?Favour: Local SEO often yields faster results than national or global SEO because the competition is significantly lower. For businesses with a local focus or a niche audience, optimizing for local search terms allows them to convert leads more quickly. While larger organizations might have greater resources, small, nimble local businesses can see a higher return on investment (ROI) from their SEO efforts due to the focused nature of their target audience.How can business owners effectively test their SEO strategies despite the long-term nature of results?Favour: While it can take months for SEO results to fully manifest, testing is still vital. Businesses are already "testing" by consistently creating content for social media and other platforms. For SEO specifically, testing involves applying concepts (like optimizing a website for clicks rather than just impressions), analyzing what gets indexed, and identifying what people are searching for. The goal is to get faster results through strategic implementation and to view SEO as an investment rather than an expense, understanding that sustained effort can lead to long-term organic presence and reduced reliance on paid advertising.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. The effectiveness of your tools depends on your skillset and mindset; a great tool is useless without the knowledge and consistent effort to wield it properly.Consistent "reps" across these three sets are essential for continuous improvement and achieving tangible SEO results.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠The We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. It also serves to repel those who are not a good fit, allowing you to focus your efforts on genuine opportunities.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠

Free vs. Paid Podcast Hosting Platforms - A Strategic Business Guide (SEO Sundays) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.Looking for insights on free versus paid podcast hosting platforms? Favour Obasi-ike, with six years of experience using free platforms like Spotify for Creators (formerly Anchor.fm), explains the benefits and drawbacks of each option. He emphasizes the importance of owning one's RSS feed and understanding analytics for monetization, detailing his recent switch to a paid platform, Art19 by Amazon, for better data and ad control. The discussion also touches on broader business principles, including consistent content creation and community building, suggesting a strategic progression from free to paid hosting as a podcast grows.FAQs about this episodeWhat is the main distinction between free and paid podcast hosting platforms?The core difference between free and paid podcast hosting platforms lies in the level of control, data access, and monetization opportunities they offer. While free platforms like Spotify for Podcasters (formerly Anchor.fm) are excellent for starting and building an audience due to their accessibility and ease of use, they often come with limitations on analytics, character limits for descriptions, and control over advertising. Paid platforms, on the other hand, provide more comprehensive analytics, greater control over ad placements (including the ability to approve or reject brands), better distribution tools, and increased potential for monetization, allowing podcasters to scale their operations and potentially generate more income.Why is owning your RSS feed crucial for podcasters?Owning your RSS (Really Simple Syndication) feed is paramount because it acts as your podcast's unique identification code and intellectual property. It's akin to having the title to your car or your social security number – it signifies ownership and control. The RSS feed is what allows your podcast to be distributed across various platforms like Apple Podcasts, Amazon Music, Spotify, and more. Without direct control over your RSS feed, you might face significant challenges if you decide to switch hosting platforms, as it could be tied to an email address or account you don't fully control, hindering your ability to migrate your content and audience seamlessly.What are the key benefits of transitioning from a free to a paid podcast hosting platform?The transition from a free to a paid podcast hosting platform offers several significant benefits, primarily centered around enhanced control, data, and monetization. Paid platforms typically provide:Comprehensive Analytics: Access to detailed data about listeners, downloads, and geographical reach, allowing for better audience understanding and informed content strategy.Monetization Control: The ability to implement programmatic ads, host-read ads, and baked-in ads, with some platforms (like Art19) offering the unique advantage of approving or rejecting specific brands for advertising.Increased Visibility and Reach: While free platforms offer distribution, paid platforms can provide more robust tools for maximizing reach and ensuring content is optimized for various directories.Professionalism and Scaling: Moving to a paid service often signifies a commitment to professional growth and provides the infrastructure needed to scale the podcast as a business, fostering long-term sustainability and impact.What challenges might a podcaster face when using a free hosting platform like Spotify for Podcasters (Anchor.fm)?Despite its advantages for beginners, Spotify for Podcasters (Anchor.fm) presents several limitations when compared to paid alternatives. Favour Obasi-ike highlights:Limited Analytics: The dashboard may only show a fraction (e.g., 10-15%) of the actual download and listener data, making it difficult to accurately assess audience engagement and growth.Character Limits: Restrictions on the length of podcast descriptions (e.g., 600 characters on desktop vs. 4,000 on mobile) can hinder SEO efforts and the ability to include comprehensive keywords and information.Lack of Ad Control: Free platforms generally do not allow podcasters to approve or reject specific brands for programmatic ads, meaning you have less control over the type of advertisements associated with your content.Data Migration Issues: While not explicitly a "challenge" of the free platform itself, Favour Obasi-ike notes that when moving to a new platform, historical data often cannot be transferred, requiring a fresh start on analytics.How can podcasters effectively monetize their content?Podcasters can monetize their content through various advertising models:Programmatic Ads: These are automated advertisements inserted into the podcast episodes, often without direct control over the specific brands or content of the ads.Host-Read Ads: The podcaster reads the advertisement themselves, integrating it seamlessly into the episode. This typically involves a script provided by the advertiser and offers a more personal touch.Baked-In Ads: These are advertisements that are permanently embedded into the audio file of the podcast, meaning they will be heard by all listeners regardless of when they download or stream the episode. Paid hosting platforms can facilitate these monetization avenues, with some, like Art19, offering granular control over which brands can advertise on your show, aligning advertisements with the podcast's genre and audience.What is Favour Obasi-ike's personal experience and recommendation regarding free vs. paid podcast hosting?Favour Obasi-ike, having consistently podcasted for six years on a free platform (Spotify for Podcasters/Anchor.fm) before transitioning to a paid service (Art19 by Amazon), advocates for starting with a free platform. This approach allows podcasters to build a relationship with their audience, establish a community, and understand the fundamentals of content creation without initial financial commitment. His decision to switch to a paid platform after reaching 550+ episodes and streaming in 151 countries was primarily driven by the need for comprehensive analytics and greater control over monetization and brand partnerships. He recommends making the move to paid hosting when it aligns with your business goals and the need for deeper insights and control becomes apparent, emphasizing that it doesn't have to take six years like his journey.Beyond hosting, what are other crucial elements for a successful podcast and online presence?A successful podcast and robust online presence extend beyond just hosting platforms. Favour Obasi-ike emphasizes several critical elements:Consistency: Regularly publishing episodes builds audience expectation and loyalty.Building Community: Fostering a relationship with listeners creates engagement and a dedicated following.Intellectual Property Ownership: Protecting your content, branding, and RSS feed is vital for long-term control and scalability.Diversified Online Presence: Having a website, an email list, and a core product/service ensures that you maintain direct connection with your audience, even if social media platforms become unavailable. This creates a resilient business model independent of third-party platforms.Strategic Distribution: Submitting your RSS feed to all relevant podcast directories (Apple Podcasts, Amazon Music, iHeart Radio, Pandora, LinkedIn, etc.) maximizes reach and discoverability.SEO Optimization: Utilizing keywords, clear descriptions, and understanding how search works within podcasting platforms is essential for attracting new listeners.How does the concept of "levels of wealth" relate to the discussion of podcasting platforms?Favour Obasi-ike introduces "10 levels of wealth" to provide a broader context for why podcasters might consider their platform choices. The analogy suggests that just as individuals aim to progress through levels of financial wealth, businesses (including podcasts) should strategically plan their growth and impact. By understanding the capabilities and limitations of free versus paid platforms, podcasters can make informed decisions that align with their long-term goals for influence, income, and community impact. The idea is to move beyond mere survival (level 1) to a point where the podcast can generate significant value, offer greater control, and expand its reach and influence, mirroring the progression through wealth levels. The underlying message is that strategic choices in hosting platforms can contribute to the overall "wealth" and success of a podcast business.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.

Content Marketing AI Solutions: CEO Edition with SEO Expert, ⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠⁠.Welcome to an extensive discussion on AI solutions for content marketing, specifically for CEOs and business owners. We emphasize the importance of leveraging AI and search engine optimization (SEO) to enhance online visibility and brand mentions discussing practical applications of AI tools like Harpa AI for content creation, transcription, and analytics, highlighting how these tools can streamline workflows and improve content discoverability across various platforms. The conversation also touches upon the evolving landscape of podcasting as a powerful tool for establishing authority and generating leads, with personal anecdotes illustrating its effectiveness in attracting brand collaborations. Finally, we underscore the critical role of owned media in earning visibility within AI search algorithms and the necessity for businesses to adapt their content strategies to stay relevant in the digital age.FAQs1. How is AI transforming the landscape of Search Engine Optimization (SEO)?AI is fundamentally changing SEO by simplifying its processes and shifting the focus from simply ranking for keywords to writing for the algorithm. In the past, the goal was to rank high in search results based on keywords. Now, AI-powered search engines prioritize "brand mentions" and contextual relevance.2. What is "writing for the algorithm" in the age of AI, and why is it crucial for businesses?"Writing for the algorithm" means creating content specifically optimized for how AI systems process and interpret information. This involves writing in speech-friendly formats, using text, video, and image content, and ensuring it's highly contextual to your brand, experience, and engagement. It's no longer just about keyword density; it's about providing a clear, impactful message that resonates with AI's understanding of relevance and authority.3. What practical steps can a business owner take to leverage AI for content marketing and improve their online visibility?To effectively leverage AI for content marketing, business owners should:Conduct a Search Console Audit: Use tools like searchconsoleaudit.com to understand how algorithms perceive your website.Create Brand-Relevant Content: Write content that aligns with what people expect your brand to discuss, offering solutions through your products and services.Utilize AI Tools for Content Creation and Optimization: Employ AI tools like DeepSeek, ChatGPT, or Harpa AI for tasks like transcribing videos with timestamps, rewriting content for specific platforms (e.g., Facebook posts with hashtags), and generating ideas.Focus on Owned Media: Prioritize creating evergreen content on platforms you own (podcasts, blogs, website) as this highly valuable "owned media" will be recognized as "earned media" by AI search engines, leading to brand mentions and credibility.Analyze Performance with Advanced Analytics: Beyond Google Analytics, explore tools like Fathom Analytics to gain deeper insights into user behavior, geographic data, and the effectiveness of your content, which helps in delivering precisely what the audience seeks.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.This

Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with SEO Expert, Favour Obasi-ike, MBA, MS⁠⁠ This extensive Clubhouse plus audio offers a comprehensive guide to advertising best practices for brands, emphasizing monetization and SEO. Favour introduces the "five M's" of advertising: media, measurement, message, mission, and money, explaining how each element is crucial for business growth and brand building. The discussion highlights the importance of intentional content creation, leveraging organic reach before paid advertising, and understanding the customer journey from awareness to conversion. Practical advice includes utilizing platforms like podcasts for deeper connections, optimizing content for search engines, and making informed decisions based on data analytics rather than solely focusing on immediate sales.FAQsWhat are the "Five M's" of advertising and how do they work with the "P's" of marketing?The Five M's of advertising are: Media, Measurement, Message, Mission, and Money. These M's are crucial for building a successful business and brand. They work in conjunction with the traditional "P's" of marketing (Product, Price, Place, Promotion, and sometimes People, Process, Physical Evidence). While the P's define your marketing strategy, the M's provide a framework for executing effective advertising. Favour emphasizes the importance of aligning these two frameworks, asking "how do you get these two to work together hand in hand?" Essentially, the "P's" help define what you're offering and how you're positioning it, while the "M's" guide how you effectively communicate and monetize that offering through advertising.Why is having a "Message" that resonates with your audience so important in advertising, and how does timing play a role?The "Message" is highlighted as a core element. It's not just about having a product, but about sending a message that truly resonates with the target audience at the right time. An effective message helps solve a problem for the audience. The speaker uses the analogy of offering a jacket when someone is looking for a tank top – it's the right message at the wrong time, making it ineffective.How does "Media" function as the "currency" of advertising, and what are some examples?"Media" is described as the "red carpet" of advertising and the "currency of your advertising." Without media, you cannot run ads. This refers to the various platforms and file types through which your advertising content is delivered. Examples include social media platforms (Facebook, TikTok, LinkedIn, Pinterest, Instagram), billboards, TV, radio, and even older formats like newspapers and magazines. Regardless of the platform or era, the content (video, audio, text, image) needs to be uploaded as a "media file" (MP3, MP4, MOV, PNG, JPEG, TXT). The compelling nature of this media (whether it's "catchy" or "hooking") directly impacts its effectiveness in engaging an audience.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Choosing the Best Free or Paid Podcast Hosting Platform?

What's the Best Podcast Hosting Platform? Pinterest SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.Podcast Foundations: A Creator's GuideThis Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists. The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.What is the fundamental difference between a podcast hosting platform and a podcast directory?A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music. These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.Why is it crucial for a podcast hosting platform to be IAB certified?IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement. Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.What is an RSS feed and why is it important for podcasts?An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites. The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform. When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Ultra Summer Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠This episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram. Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.FAQs1. What are the key differences and connections between Google SEO and Pinterest SEO?While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube). Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.2. Why is seasonal content optimization, especially for summer, crucial for businesses?Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience. By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.3. How does Pinterest serve as an effective starting point for a customer's planning journey?Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration. For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business!See you in the next episode with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSDigital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠Favour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches. He explains the importance of a well-structured website with internal linking for optimal search engine optimization (SEO) and visibility. The discussion also highlights the significance of a holistic digital footprint across various platforms (Google, Pinterest, YouTube, TikTok, Amazon) to capture diverse user behaviors, emphasizing that marketing is an investment that yields valuable data for business growth and conversion. Ultimately, we underscore that SEO is foundational and evolving, not being replaced by AI but rather exposed and enhanced by it, and that a strong online presence is crucial for businesses.How has Google's search capability evolved beyond simple keywords?Google has significantly advanced beyond merely matching keywords. It now focuses on understanding the intent behind a user's search, a concept the source refers to as "understanding beyond keywords." This involves recognizing nuances like compound words (e.g., "self-improvement" vs. "self improvement") and tailoring results based on context such as location (e.g., suggesting nearby restaurants if you search for "restaurants to eat"). This deeper understanding is powered by algorithms like Google MUVERA (Multi-Vector Retrieval), which transforms search from a static library of web pages into a more conversational and intuitive experience, aiming to provide exactly what the user is looking for. Favour emphasizes that Google's goal is to anticipate user needs, providing relevant results that lead to an "expected end."What is Google MUVERA and how does it enhance the search experience?Google MUVERA, or Multi-Vector Retrieval, is a new algorithm that significantly enhances Google's ability to understand search intent. Unlike traditional keyword-based searches, MUVERA allows Google to engage in more conversational interactions, retrieving information based on the consistent patterns and themes in a user's search history and behavior. This means Google can provide highly personalized results, similar to how YouTube's algorithm suggests videos based on watch history. He highlights that MUVERA moves Google beyond being just a "library of results" to a "library that turns into conversations," delivering more precise and relevant information.Looking for Business Inquires with ⁠⁠⁠SEO Services?⁠⁠ Book A Call⁠More Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

SEO Optimizing Websites: SEO, AI, for High Market Authority with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSFrom this episode, Favour had audio Marketing Clubhouse audio roundtable session, where we discuss crucial aspects of Search Engine Optimization (SEO) for websites, particularly focusing on new and established online presences. He emphasized the need for a strong web presence in today's digital landscape, despite the rise of AI tools like ChatGPT, as these AI systems often pull information from well-optimized websites.Key topics include understanding Google's new "MUVERA" algorithm (Multi-Vector Retrieval Algorithm), the importance of technical SEO elements like H1 tags and schema markup, and the value of local SEO strategies. The discussion also highlights the utility of screen recording tools like Loom and Vimeo for business communication and sales, and the significance of conversion rate optimization (CRO) to ensure website effectiveness.FAQs on New Website SEO Optimization for Businesses1. Why is having a website crucial for a business, even in the age of AI and platforms like ChatGPT?In today's digital landscape, a website remains an indispensable asset for any business. While AI tools like ChatGPT are powerful for information retrieval, they primarily draw content from existing websites. If your business doesn't have an online presence that these AI models can access, it becomes challenging to be discovered and gain long-term visibility. A website serves as your digital storefront, your authoritative profile, and a valuable asset that allows AI to pick up on your offerings, ensuring your brand is seen, heard, and remembered.2. What is Google MUVERA, and how does it change the way Google's algorithm functions?Google MUVERA, which stands for Multi-vector Retrieval Algorithm, is a new algorithm launched by Google. It signifies a shift in how Google processes information. Traditionally, Google acted like a library, providing direct results based on keywords. With MUVERA, Google's algorithm goes beyond simple keyword matching.3. What is the "ABC of SEO" and why are all three components essential for a website's visibility?The "ABC of SEO" outlines three fundamental aspects for a website's online visibility:A - Crawling: This refers to whether search engine bots (like Googlebot, Bingbot, or AI bots) can access and read your website's pages. If your pages cannot be crawled, they cannot be discovered by search engines.B - Indexing: This is the process where bots analyze your content and decide whether to include it in their search results listings. For content to be indexed, it must meet quality standards and be relevant to potential searches. It's like a library deciding if a book is valuable enough to be put on a shelf for readers.C - Serving (Search Results): This is the final stage where your content is presented to users in search results. This involves not only basic links but also rich snippets, FAQs, and other optimized elements.Looking for Business Inquires with ⁠⁠⁠SEO Services⁠⁠⁠ > Book A CallMore Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online

Spotify Internal Linking for Podcasts, Music Playlists and Audiobooks - Did You Know This?

In this podcast episode, Favour Obasi-ike, MBA, MS, previews Season 11 of the "We Don't PLAY" podcast, highlighting upcoming changes like new background music composed by the host and the reintroduction of interviews with guests such as Co-Founder, Matthew Mellinger from SEOGets. Favour shares personal updates including their music career as "Flaev Beatz" and a recent divorce, emphasizing the importance of wellness and self-care.The episode also celebrates the podcast's global reach, now streaming in 149 countries, and announces the return of advertisements featuring beneficial products. Finally, Favour encourages listeners to engage with past episodes and offers digital marketing consultation services.FAQs about

SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominate AI search results by consistently creating relevant and valuable content that directly answers user questions.Key strategies include optimizing website content for various search platforms like Google and Bing, prioritizing podcasting due to its direct vocal search optimization benefits, and leveraging AI tools like Etheo.co and Notebook LM to identify and address common queries. Ultimately, the goal is to build authority and trust by being the go-to source for answers within a specific niche, ensuring content is easily discoverable across diverse search mediums.What is the core idea behind dominating AI search results?Dominating AI search results isn't about being overbearing or just an "alpha"; it's about "leading by example" and establishing your website as the authoritative source for specific questions within your niche. The goal is to consistently provide the most relevant and comprehensive answers to user queries, ensuring that AI-powered search engines, like Google's AI Overview or ChatGPT, cite your content as the primary source. This dominance is quantified by your content showing up as the direct answer, even in "zero-click" scenarios where users get immediate responses without needing to click through to a website.Is traditional SEO dead in the age of AI?No, traditional SEO is not dead; rather, its methodologies are evolving. The speaker emphasizes that "SEO right now is literally exposing people who don't do SEO at all." While the fundamental principles of visibility and discoverability remain, the "how" of SEO is changing. AI is making it more crucial than ever to have a well-structured online presence, akin to a house with "bricks, walls, windows, and frames." Without proper SEO, a website lacks the fundamental structure to be found and attributed by AI.What are the essential first steps to dominate AI search results?The first and most critical step is to "create content that is going to allow people to find your content on the web." Beyond that, connecting your website to major search consoles like Google Search Console, Bing Webmasters, Yandex, and DuckDuckGo is crucial. These platforms provide insights into "Total Addressable Search Market" (TASM) and help you understand what your target audience is searching for. It also highlights the importance of tools like Etheo.co, which helps identify questions people are asking AI about your business, providing a direct roadmap for content creation.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

2025 SEO Explained: What Are SEO, AIO, GEO, AEO, SXO?

Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elements like website setup with Google Search Console and Bing Webmaster Tools, keyword research, and on-page SEO including image optimization, internal and external linking, and meta descriptions. They also touch upon off-page SEO through platforms like Google Business Profile and the critical role of content SEO in attracting and engaging audiences. The conversation highlights the increasing synergy between SEO and AI, suggesting that structured data and updated content are vital for being referenced by AI agents.What are the fundamental steps for setting up a website for SEO?To effectively set up your website for SEO, the initial and non-negotiable steps involve connecting your website to both Google Search Console and Bing Webmaster Tools. These platforms act as "internet service providers" for search engines, making your website visible, readable, accessible, clickable, and findable.Additionally, generating and submitting a sitemap is essential. The sitemap serves as the "brain" of your website, providing search engines with a structured map of all your pages, including product links, categories, tags, and blog posts, allowing for efficient indexing and visibility.Why is keyword research critical for business growth in SEO?Keyword research is paramount because it allows businesses to prioritize information based on what their target audience is actively searching for, considering both search volume and keyword difficulty.What are the key elements of effective on-page SEO?Effective on-page SEO involves optimizing various elements within your website's pages to improve visibility and user experience. Key elements include:Image Optimization: Compressing images to reduce file size without sacrificing quality (e.g., using tools like compressor.io) and renaming image files with relevant keywords. This improves page load speed, which is crucial for user retention.Internal and External Linking: Strategically incorporating internal links to guide users through your website and external links to relevant, authoritative sources.Meta Descriptions: Crafting compelling meta descriptions for each page, acting as "preview text" to entice users to click from search results.Heading Tags: Utilizing H1, H2, and H3 tags not just for visual hierarchy but also for screen readers and search engine crawlers to understand the structure and main topics of your content.Content Legibility: Ensuring text is easy to read by using appropriate font sizes, breaking up large blocks of text with white space, and incorporating bullet points and bolding for skimability.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

SEO Visibility for Better Business Structure with SEO Expert, ⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this SEO visibility episode, Favour emphasizes the crucial role of strategic business structure and SEO visibility tactics for online success. The core idea revolves around distributing content across various digital platforms, asserting that a strong online presence necessitates more than just social media. The discussion extends to the importance of keyword research, content pillars, and analytical tools like Google Search Console and SEO Gets, all aimed at optimizing a business's digital footprint for long-term growth and effective customer engagement.FAQs1. What is the fundamental principle for improving business visibility online?The core principle for improving online business visibility is having a strong business structure. Just as a soccer player needs to be in the right physical position to make a shot, a business needs to be in the right online position to make sales. 2. How does an effective website contribute to business visibility and customer retention?An effective website serves as a central hub for your online presence. To stay relevant in 2025 and beyond, a website must consistently create valuable content that encourages visitors to return. This is likened to a restaurant serving good food: if customers love it, they'll come back, tell their friends, and promote it.The more questions a website answers, the more useful and visible it becomes, leading to increased traffic and customer loyalty.3. What is a key SEO visibility tactic discussed, and why is it effective?Podcasting is highlighted as a highly effective SEO visibility tactic. The speaker's own podcast, "We Don't PLAY" has achieved significant global ranking, demonstrating its power. Podcasting is effective because, as a host, you become the author and controller of the content. Listeners learn from you, connect with your message, and are likely to return, share, and subscribe. 4. What is the significance of a business's "online location" and underlying internet infrastructure?Even without a physical "brick and mortar" location, a business has an online "location" rooted in its website and underlying internet infrastructure. This includes its domain name, which is managed by entities like ICANN (Internet Corporation for Assigned Names and Numbers) and translated by DNS (Domain Name System) into an IP address, connecting users to the desired website. Just as a physical business is registered within a state, an online business has its digital "address." Understanding this infrastructure, including elements like DNS records and mail exchange records for business emails, is crucial for maintaining operational stability, ensuring proper email function, and effectively distributing a business's online presence globally.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information