Podcasts about seo experts

SEO Fundamentals: How to Crawl, Render, Index, Rank, and Click Internet Webpages with SEO Expert, Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.We discuss Search Engine Optimization (SEO) and its impact on online business growth, in this episode. We emphasize the importance of strategic content creation and website optimization for ranking highly on search engines like Google. The conversation also touches upon related topics such as website development, conversion rate optimization (CRO), and the patience required for SEO results, contrasting it with immediate, paid advertising. Favour illustrates SEO success with personal examples of articles that ranked quickly, highlighting the "crawl, render, index, rank, and click" process crucial for online visibility and customer acquisition.How do website development and SEO work together to improve online visibility?Favour: Effective website development is foundational for SEO. Websites need to be readable, well-organized, and user-friendly to ensure a positive visitor experience. SEO, on the other hand, is a broad area encompassing both on-page (e.g., meta titles, meta descriptions, alt tags) and off-page efforts (e.g., backlinks). The goal is to optimize the site so it ranks highly on search engines like Google, ideally within the top 5-10 results, to increase visibility and attract more clicks. While a well-built website provides the structure, SEO ensures it's found by the right audience.What is the typical timeframe for seeing SEO results, and why is patience crucial?Favour: Unlike paid advertisements that can yield immediate attention, SEO takes time to show significant results, typically between 3 to 6 months. This delay is due to the saturation of online content and the complex processes search engines use to crawl, render, index, and rank websites. Many clients seek "quick fixes," often resorting to ads, but sustained SEO efforts require patience and consistent work to build domain authority and organic presence over time.How does Favour differentiate between "paying for attention" (ads) and "catching attention" (SEO)?Favour: There's a critical distinction between paying for attention through ads and genuinely catching attention through organic strategies like SEO. Ads offer "impressions" and "reach," but don't guarantee engagement or conversion. Catching attention implies deeper engagement, leading to clicks and ultimately, the ideal client who is genuinely interested in the business's offerings. SEO focuses on attracting an "ideal client avatar" by understanding their psychographic, sociographic, and demographic inputs, leading to more qualified leads.What are the five crucial steps in the SEO process outlined by Favour?Favour: The SEO process consists of five interconnected steps:Crawl: The initial discovery phase where search engines cautiously navigate and explore new or updated web content. It's like a website's "baby" phase.Render: The time it takes for search engines to process and understand the content and structure of a website. This is the "loading time" before indexing.Index: The process where search engines create an inventory or directory of your website's content. This involves creating a sitemap and using relevant keywords to categorize your content for search.Rank: Once indexed, a website is positioned in search results based on various algorithm standards. Higher rankings mean greater visibility.Click: The ultimate goal, where users find and click on your content because it's relevant and compelling, leading to conversions or engagement.Why is "domain authority" important in SEO, and how is it built?Favour: Domain authority is a crucial factor in SEO, calculating and averaging a website's "domain presence." This means consistently showing up where people look for information and providing consistent, valuable content without fail. A strong domain authority allows websites to rank faster, even for new articles. It's built through sustained content creation, strategic SEO implementation, and establishing a credible online presence over time.What is the significance of local SEO compared to national or global SEO?Favour: Local SEO often yields faster results than national or global SEO because the competition is significantly lower. For businesses with a local focus or a niche audience, optimizing for local search terms allows them to convert leads more quickly. While larger organizations might have greater resources, small, nimble local businesses can see a higher return on investment (ROI) from their SEO efforts due to the focused nature of their target audience.How can business owners effectively test their SEO strategies despite the long-term nature of results?Favour: While it can take months for SEO results to fully manifest, testing is still vital. Businesses are already "testing" by consistently creating content for social media and other platforms. For SEO specifically, testing involves applying concepts (like optimizing a website for clicks rather than just impressions), analyzing what gets indexed, and identifying what people are searching for. The goal is to get faster results through strategic implementation and to view SEO as an investment rather than an expense, understanding that sustained effort can lead to long-term organic presence and reduced reliance on paid advertising.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. 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What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. 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Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠ | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. The effectiveness of your tools depends on your skillset and mindset; a great tool is useless without the knowledge and consistent effort to wield it properly.Consistent "reps" across these three sets are essential for continuous improvement and achieving tangible SEO results.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠The We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. It also serves to repel those who are not a good fit, allowing you to focus your efforts on genuine opportunities.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠

Free vs. Paid Podcast Hosting Platforms - A Strategic Business Guide (SEO Sundays) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.Looking for insights on free versus paid podcast hosting platforms? Favour Obasi-ike, with six years of experience using free platforms like Spotify for Creators (formerly Anchor.fm), explains the benefits and drawbacks of each option. He emphasizes the importance of owning one's RSS feed and understanding analytics for monetization, detailing his recent switch to a paid platform, Art19 by Amazon, for better data and ad control. The discussion also touches on broader business principles, including consistent content creation and community building, suggesting a strategic progression from free to paid hosting as a podcast grows.FAQs about this episodeWhat is the main distinction between free and paid podcast hosting platforms?The core difference between free and paid podcast hosting platforms lies in the level of control, data access, and monetization opportunities they offer. While free platforms like Spotify for Podcasters (formerly Anchor.fm) are excellent for starting and building an audience due to their accessibility and ease of use, they often come with limitations on analytics, character limits for descriptions, and control over advertising. Paid platforms, on the other hand, provide more comprehensive analytics, greater control over ad placements (including the ability to approve or reject brands), better distribution tools, and increased potential for monetization, allowing podcasters to scale their operations and potentially generate more income.Why is owning your RSS feed crucial for podcasters?Owning your RSS (Really Simple Syndication) feed is paramount because it acts as your podcast's unique identification code and intellectual property. It's akin to having the title to your car or your social security number – it signifies ownership and control. The RSS feed is what allows your podcast to be distributed across various platforms like Apple Podcasts, Amazon Music, Spotify, and more. Without direct control over your RSS feed, you might face significant challenges if you decide to switch hosting platforms, as it could be tied to an email address or account you don't fully control, hindering your ability to migrate your content and audience seamlessly.What are the key benefits of transitioning from a free to a paid podcast hosting platform?The transition from a free to a paid podcast hosting platform offers several significant benefits, primarily centered around enhanced control, data, and monetization. Paid platforms typically provide:Comprehensive Analytics: Access to detailed data about listeners, downloads, and geographical reach, allowing for better audience understanding and informed content strategy.Monetization Control: The ability to implement programmatic ads, host-read ads, and baked-in ads, with some platforms (like Art19) offering the unique advantage of approving or rejecting specific brands for advertising.Increased Visibility and Reach: While free platforms offer distribution, paid platforms can provide more robust tools for maximizing reach and ensuring content is optimized for various directories.Professionalism and Scaling: Moving to a paid service often signifies a commitment to professional growth and provides the infrastructure needed to scale the podcast as a business, fostering long-term sustainability and impact.What challenges might a podcaster face when using a free hosting platform like Spotify for Podcasters (Anchor.fm)?Despite its advantages for beginners, Spotify for Podcasters (Anchor.fm) presents several limitations when compared to paid alternatives. Favour Obasi-ike highlights:Limited Analytics: The dashboard may only show a fraction (e.g., 10-15%) of the actual download and listener data, making it difficult to accurately assess audience engagement and growth.Character Limits: Restrictions on the length of podcast descriptions (e.g., 600 characters on desktop vs. 4,000 on mobile) can hinder SEO efforts and the ability to include comprehensive keywords and information.Lack of Ad Control: Free platforms generally do not allow podcasters to approve or reject specific brands for programmatic ads, meaning you have less control over the type of advertisements associated with your content.Data Migration Issues: While not explicitly a "challenge" of the free platform itself, Favour Obasi-ike notes that when moving to a new platform, historical data often cannot be transferred, requiring a fresh start on analytics.How can podcasters effectively monetize their content?Podcasters can monetize their content through various advertising models:Programmatic Ads: These are automated advertisements inserted into the podcast episodes, often without direct control over the specific brands or content of the ads.Host-Read Ads: The podcaster reads the advertisement themselves, integrating it seamlessly into the episode. This typically involves a script provided by the advertiser and offers a more personal touch.Baked-In Ads: These are advertisements that are permanently embedded into the audio file of the podcast, meaning they will be heard by all listeners regardless of when they download or stream the episode. Paid hosting platforms can facilitate these monetization avenues, with some, like Art19, offering granular control over which brands can advertise on your show, aligning advertisements with the podcast's genre and audience.What is Favour Obasi-ike's personal experience and recommendation regarding free vs. paid podcast hosting?Favour Obasi-ike, having consistently podcasted for six years on a free platform (Spotify for Podcasters/Anchor.fm) before transitioning to a paid service (Art19 by Amazon), advocates for starting with a free platform. This approach allows podcasters to build a relationship with their audience, establish a community, and understand the fundamentals of content creation without initial financial commitment. His decision to switch to a paid platform after reaching 550+ episodes and streaming in 151 countries was primarily driven by the need for comprehensive analytics and greater control over monetization and brand partnerships. He recommends making the move to paid hosting when it aligns with your business goals and the need for deeper insights and control becomes apparent, emphasizing that it doesn't have to take six years like his journey.Beyond hosting, what are other crucial elements for a successful podcast and online presence?A successful podcast and robust online presence extend beyond just hosting platforms. Favour Obasi-ike emphasizes several critical elements:Consistency: Regularly publishing episodes builds audience expectation and loyalty.Building Community: Fostering a relationship with listeners creates engagement and a dedicated following.Intellectual Property Ownership: Protecting your content, branding, and RSS feed is vital for long-term control and scalability.Diversified Online Presence: Having a website, an email list, and a core product/service ensures that you maintain direct connection with your audience, even if social media platforms become unavailable. This creates a resilient business model independent of third-party platforms.Strategic Distribution: Submitting your RSS feed to all relevant podcast directories (Apple Podcasts, Amazon Music, iHeart Radio, Pandora, LinkedIn, etc.) maximizes reach and discoverability.SEO Optimization: Utilizing keywords, clear descriptions, and understanding how search works within podcasting platforms is essential for attracting new listeners.How does the concept of "levels of wealth" relate to the discussion of podcasting platforms?Favour Obasi-ike introduces "10 levels of wealth" to provide a broader context for why podcasters might consider their platform choices. The analogy suggests that just as individuals aim to progress through levels of financial wealth, businesses (including podcasts) should strategically plan their growth and impact. By understanding the capabilities and limitations of free versus paid platforms, podcasters can make informed decisions that align with their long-term goals for influence, income, and community impact. The idea is to move beyond mere survival (level 1) to a point where the podcast can generate significant value, offer greater control, and expand its reach and influence, mirroring the progression through wealth levels. The underlying message is that strategic choices in hosting platforms can contribute to the overall "wealth" and success of a podcast business.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.

Content Marketing AI Solutions: CEO Edition with SEO Expert, ⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠⁠.Welcome to an extensive discussion on AI solutions for content marketing, specifically for CEOs and business owners. We emphasize the importance of leveraging AI and search engine optimization (SEO) to enhance online visibility and brand mentions discussing practical applications of AI tools like Harpa AI for content creation, transcription, and analytics, highlighting how these tools can streamline workflows and improve content discoverability across various platforms. The conversation also touches upon the evolving landscape of podcasting as a powerful tool for establishing authority and generating leads, with personal anecdotes illustrating its effectiveness in attracting brand collaborations. Finally, we underscore the critical role of owned media in earning visibility within AI search algorithms and the necessity for businesses to adapt their content strategies to stay relevant in the digital age.FAQs1. How is AI transforming the landscape of Search Engine Optimization (SEO)?AI is fundamentally changing SEO by simplifying its processes and shifting the focus from simply ranking for keywords to writing for the algorithm. In the past, the goal was to rank high in search results based on keywords. Now, AI-powered search engines prioritize "brand mentions" and contextual relevance.2. What is "writing for the algorithm" in the age of AI, and why is it crucial for businesses?"Writing for the algorithm" means creating content specifically optimized for how AI systems process and interpret information. This involves writing in speech-friendly formats, using text, video, and image content, and ensuring it's highly contextual to your brand, experience, and engagement. It's no longer just about keyword density; it's about providing a clear, impactful message that resonates with AI's understanding of relevance and authority.3. What practical steps can a business owner take to leverage AI for content marketing and improve their online visibility?To effectively leverage AI for content marketing, business owners should:Conduct a Search Console Audit: Use tools like searchconsoleaudit.com to understand how algorithms perceive your website.Create Brand-Relevant Content: Write content that aligns with what people expect your brand to discuss, offering solutions through your products and services.Utilize AI Tools for Content Creation and Optimization: Employ AI tools like DeepSeek, ChatGPT, or Harpa AI for tasks like transcribing videos with timestamps, rewriting content for specific platforms (e.g., Facebook posts with hashtags), and generating ideas.Focus on Owned Media: Prioritize creating evergreen content on platforms you own (podcasts, blogs, website) as this highly valuable "owned media" will be recognized as "earned media" by AI search engines, leading to brand mentions and credibility.Analyze Performance with Advanced Analytics: Beyond Google Analytics, explore tools like Fathom Analytics to gain deeper insights into user behavior, geographic data, and the effectiveness of your content, which helps in delivering precisely what the audience seeks.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Optimizing for AI Search Results / Cost-Benefit Analysis of LLM Tools / Why So Expensive? (Roundtable Quiz Show) with SEO Expert, ⁠Favour Obasi-ike, MBA, MS⁠⁠⁠.This

Advertising Best Practices for SEO and Brand Monetization: 5 Ms of Advertising Explained with SEO Expert, Favour Obasi-ike, MBA, MS⁠⁠ This extensive Clubhouse plus audio offers a comprehensive guide to advertising best practices for brands, emphasizing monetization and SEO. Favour introduces the "five M's" of advertising: media, measurement, message, mission, and money, explaining how each element is crucial for business growth and brand building. The discussion highlights the importance of intentional content creation, leveraging organic reach before paid advertising, and understanding the customer journey from awareness to conversion. Practical advice includes utilizing platforms like podcasts for deeper connections, optimizing content for search engines, and making informed decisions based on data analytics rather than solely focusing on immediate sales.FAQsWhat are the "Five M's" of advertising and how do they work with the "P's" of marketing?The Five M's of advertising are: Media, Measurement, Message, Mission, and Money. These M's are crucial for building a successful business and brand. They work in conjunction with the traditional "P's" of marketing (Product, Price, Place, Promotion, and sometimes People, Process, Physical Evidence). While the P's define your marketing strategy, the M's provide a framework for executing effective advertising. Favour emphasizes the importance of aligning these two frameworks, asking "how do you get these two to work together hand in hand?" Essentially, the "P's" help define what you're offering and how you're positioning it, while the "M's" guide how you effectively communicate and monetize that offering through advertising.Why is having a "Message" that resonates with your audience so important in advertising, and how does timing play a role?The "Message" is highlighted as a core element. It's not just about having a product, but about sending a message that truly resonates with the target audience at the right time. An effective message helps solve a problem for the audience. The speaker uses the analogy of offering a jacket when someone is looking for a tank top – it's the right message at the wrong time, making it ineffective.How does "Media" function as the "currency" of advertising, and what are some examples?"Media" is described as the "red carpet" of advertising and the "currency of your advertising." Without media, you cannot run ads. This refers to the various platforms and file types through which your advertising content is delivered. Examples include social media platforms (Facebook, TikTok, LinkedIn, Pinterest, Instagram), billboards, TV, radio, and even older formats like newspapers and magazines. Regardless of the platform or era, the content (video, audio, text, image) needs to be uploaded as a "media file" (MP3, MP4, MOV, PNG, JPEG, TXT). The compelling nature of this media (whether it's "catchy" or "hooking") directly impacts its effectiveness in engaging an audience.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

Choosing the Best Free or Paid Podcast Hosting Platform?

What's the Best Podcast Hosting Platform? Pinterest SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS breaks it ALL down in this episode from Hosting, Distributing, to Monetization opportunities.Podcast Foundations: A Creator's GuideThis Clubhouse audio session focuses on podcast hosting platforms and their distinction from podcast directories.Favour, an experienced 6-year SEO podcaster, emphasizes the importance of choosing an IAB (Interactive Advertising Bureau) certified platform for those looking to monetize and scale their podcast, while noting that free platforms like Spotify for Creators are suitable for hobbyists. The discussion also covers various podcast styles, episode types, and crucial SEO strategies like optimizing show notes and verbalizing keywords for better search engine visibility. Ultimately, the speaker advises listeners to prioritize impact over budget and consistency in content creation.What is the fundamental difference between a podcast hosting platform and a podcast directory?A podcast hosting platform is where producers upload, store, and manage their podcast audio files. It serves as the "home" for your podcast, similar to how a website host stores your website files. From this platform, you distribute your content. In contrast, a podcast directory is a consumer-facing platform where listeners find and access podcasts. Examples include Apple Podcasts, Spotify, YouTube, Castbox, and Amazon Music. These directories pull information (like your RSS feed) from your hosting platform to display your episodes to a wider audience. Therefore, the hosting platform is for the creator to manage and distribute, while the directory is for the listener to discover and consume.Why is it crucial for a podcast hosting platform to be IAB certified?IAB (Interactive Advertising Bureau) certification is vital for podcast hosting platforms, especially if the creator intends to monetize and scale their podcast. The IAB sets industry standards for metrics like downloads and listener behavior, providing a reliable and trusted framework for advertisers and businesses to assess a podcast's reach and engagement. Without IAB certification, a podcast might struggle to attract serious advertising revenue or prove its audience data, limiting its potential for growth and commercial viability. This certification signifies adherence to industry best practices and provides a level of trust and authority in the digital advertising landscape.What is an RSS feed and why is it important for podcasts?An RSS (Really Simple Syndication) feed is a web feed that contains a summary of content from a website or, in the case of podcasts, a listing of all podcast episodes, including their titles, descriptions, and audio files. It's akin to an XML file for websites. The RSS feed is crucial because it's the mechanism by which podcast directories (like Apple Podcasts, Spotify, etc.) receive updates about new episodes from your podcast hosting platform. When you publish a new episode on your hosting platform, the RSS feed is updated, and directories that subscribe to your feed are notified, making your new content available to listeners across various platforms.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Ultra Summer Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠This episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram. Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.FAQs1. What are the key differences and connections between Google SEO and Pinterest SEO?While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube). Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.2. Why is seasonal content optimization, especially for summer, crucial for businesses?Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience. By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.3. How does Pinterest serve as an effective starting point for a customer's planning journey?Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration. For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business!See you in the next episode with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSDigital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Most marketers still obsess over Google blue links. We're here to show why that's yesterday's game.We sat down with SEO legend Sam Dunning to unpack the new frontier of search: LLM SEO (aka Generative Engine Optimisation). Sam reveals a repeatable 90-day plan that gets your brand cited - not just ranked - inside ChatGPT, Claude, Perplexity and Google's AI Overview.You'll hear the exact tactics small teams can use to out-manoeuvre enterprise giants: think listicle “cheat codes”, brand-mention campaigns, and Reddit seeding that LLMs love.Tune in and learn:+ Zero-click search - why clicks are disappearing and how to adapt+ Brand mentions are better than backlinks - the new authority signal LLMs crave+ 90-day sprint - ship pages, listicles and PR faster than big brandsThis episode is a must-watch if you need organic search to drive pipeline (not vanity traffic) in 2025 and beyond.-----------------------------------------------------

Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠Favour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches. He explains the importance of a well-structured website with internal linking for optimal search engine optimization (SEO) and visibility. The discussion also highlights the significance of a holistic digital footprint across various platforms (Google, Pinterest, YouTube, TikTok, Amazon) to capture diverse user behaviors, emphasizing that marketing is an investment that yields valuable data for business growth and conversion. Ultimately, we underscore that SEO is foundational and evolving, not being replaced by AI but rather exposed and enhanced by it, and that a strong online presence is crucial for businesses.How has Google's search capability evolved beyond simple keywords?Google has significantly advanced beyond merely matching keywords. It now focuses on understanding the intent behind a user's search, a concept the source refers to as "understanding beyond keywords." This involves recognizing nuances like compound words (e.g., "self-improvement" vs. "self improvement") and tailoring results based on context such as location (e.g., suggesting nearby restaurants if you search for "restaurants to eat"). This deeper understanding is powered by algorithms like Google MUVERA (Multi-Vector Retrieval), which transforms search from a static library of web pages into a more conversational and intuitive experience, aiming to provide exactly what the user is looking for. Favour emphasizes that Google's goal is to anticipate user needs, providing relevant results that lead to an "expected end."What is Google MUVERA and how does it enhance the search experience?Google MUVERA, or Multi-Vector Retrieval, is a new algorithm that significantly enhances Google's ability to understand search intent. Unlike traditional keyword-based searches, MUVERA allows Google to engage in more conversational interactions, retrieving information based on the consistent patterns and themes in a user's search history and behavior. This means Google can provide highly personalized results, similar to how YouTube's algorithm suggests videos based on watch history. He highlights that MUVERA moves Google beyond being just a "library of results" to a "library that turns into conversations," delivering more precise and relevant information.Looking for Business Inquires with ⁠⁠⁠SEO Services?⁠⁠ Book A Call⁠More Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

SEO Optimizing Websites: SEO, AI, for High Market Authority with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSFrom this episode, Favour had audio Marketing Clubhouse audio roundtable session, where we discuss crucial aspects of Search Engine Optimization (SEO) for websites, particularly focusing on new and established online presences. He emphasized the need for a strong web presence in today's digital landscape, despite the rise of AI tools like ChatGPT, as these AI systems often pull information from well-optimized websites.Key topics include understanding Google's new "MUVERA" algorithm (Multi-Vector Retrieval Algorithm), the importance of technical SEO elements like H1 tags and schema markup, and the value of local SEO strategies. The discussion also highlights the utility of screen recording tools like Loom and Vimeo for business communication and sales, and the significance of conversion rate optimization (CRO) to ensure website effectiveness.FAQs on New Website SEO Optimization for Businesses1. Why is having a website crucial for a business, even in the age of AI and platforms like ChatGPT?In today's digital landscape, a website remains an indispensable asset for any business. While AI tools like ChatGPT are powerful for information retrieval, they primarily draw content from existing websites. If your business doesn't have an online presence that these AI models can access, it becomes challenging to be discovered and gain long-term visibility. A website serves as your digital storefront, your authoritative profile, and a valuable asset that allows AI to pick up on your offerings, ensuring your brand is seen, heard, and remembered.2. What is Google MUVERA, and how does it change the way Google's algorithm functions?Google MUVERA, which stands for Multi-vector Retrieval Algorithm, is a new algorithm launched by Google. It signifies a shift in how Google processes information. Traditionally, Google acted like a library, providing direct results based on keywords. With MUVERA, Google's algorithm goes beyond simple keyword matching.3. What is the "ABC of SEO" and why are all three components essential for a website's visibility?The "ABC of SEO" outlines three fundamental aspects for a website's online visibility:A - Crawling: This refers to whether search engine bots (like Googlebot, Bingbot, or AI bots) can access and read your website's pages. If your pages cannot be crawled, they cannot be discovered by search engines.B - Indexing: This is the process where bots analyze your content and decide whether to include it in their search results listings. For content to be indexed, it must meet quality standards and be relevant to potential searches. It's like a library deciding if a book is valuable enough to be put on a shelf for readers.C - Serving (Search Results): This is the final stage where your content is presented to users in search results. This involves not only basic links but also rich snippets, FAQs, and other optimized elements.Looking for Business Inquires with ⁠⁠⁠SEO Services⁠⁠⁠ > Book A CallMore Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Start Your Email Marketing 14-Day Trial with Flodesk⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online

Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it's time to hire an SEO expert or agency. Get clarity on content strategy, technical SEO basics, the importance of relevant content and how to measure success. This video is perfect for developers who are curious about search and need a non-technical introduction to the SEO space, and small business owners who want to improve their website's visibility in Google Search. Resources:  Episode transcript →  Chapters: 0:00 - Introduction: The SEO Questions We All Get Asked 0:35 - SEO Starter Guide 0:58 - Defining Your Website Goals & Customer Focus 2:51 - Food Truck Example 4:20 - Understanding Your Customers & Search Intent 6:21- Content Strategy: What Should You Write About? 7:06 - Technical Foundation Check: Is Your Site Okay? 7:54 - Website Name Searching 9:46 - CMS 10:03-  How to Approach Content Creation 11:52 - Getting Customer Feedback & Keyword Research 13:33 - How Serious Is My Goal 13:33: - How To Measure SEO Impact 14:30 - Monitoring Website Changes: Search Console & Analytics 16:03 - How Long Changes Take 17:41 - Staging Sites Vs Live Sites 18:44 - When to Hire an SEO Expert or Agency 21:14 - Red Flags SEO Promises 21:14 - Resources Mentioned 23:52 - How Long Does SEO Take 26:23 - AI and SEO 28:30 - Outro Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speaker: Martin Splitt, Gary Illyes Products Mentioned: Search Console,

Spotify Internal Linking for Podcasts, Music Playlists and Audiobooks - Did You Know This?

In this podcast episode, Favour Obasi-ike, MBA, MS, previews Season 11 of the "We Don't PLAY" podcast, highlighting upcoming changes like new background music composed by the host and the reintroduction of interviews with guests such as Co-Founder, Matthew Mellinger from SEOGets. Favour shares personal updates including their music career as "Flaev Beatz" and a recent divorce, emphasizing the importance of wellness and self-care.The episode also celebrates the podcast's global reach, now streaming in 149 countries, and announces the return of advertisements featuring beneficial products. Finally, Favour encourages listeners to engage with past episodes and offers digital marketing consultation services.FAQs about

SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominate AI search results by consistently creating relevant and valuable content that directly answers user questions.Key strategies include optimizing website content for various search platforms like Google and Bing, prioritizing podcasting due to its direct vocal search optimization benefits, and leveraging AI tools like Etheo.co and Notebook LM to identify and address common queries. Ultimately, the goal is to build authority and trust by being the go-to source for answers within a specific niche, ensuring content is easily discoverable across diverse search mediums.What is the core idea behind dominating AI search results?Dominating AI search results isn't about being overbearing or just an "alpha"; it's about "leading by example" and establishing your website as the authoritative source for specific questions within your niche. The goal is to consistently provide the most relevant and comprehensive answers to user queries, ensuring that AI-powered search engines, like Google's AI Overview or ChatGPT, cite your content as the primary source. This dominance is quantified by your content showing up as the direct answer, even in "zero-click" scenarios where users get immediate responses without needing to click through to a website.Is traditional SEO dead in the age of AI?No, traditional SEO is not dead; rather, its methodologies are evolving. The speaker emphasizes that "SEO right now is literally exposing people who don't do SEO at all." While the fundamental principles of visibility and discoverability remain, the "how" of SEO is changing. AI is making it more crucial than ever to have a well-structured online presence, akin to a house with "bricks, walls, windows, and frames." Without proper SEO, a website lacks the fundamental structure to be found and attributed by AI.What are the essential first steps to dominate AI search results?The first and most critical step is to "create content that is going to allow people to find your content on the web." Beyond that, connecting your website to major search consoles like Google Search Console, Bing Webmasters, Yandex, and DuckDuckGo is crucial. These platforms provide insights into "Total Addressable Search Market" (TASM) and help you understand what your target audience is searching for. It also highlights the importance of tools like Etheo.co, which helps identify questions people are asking AI about your business, providing a direct roadmap for content creation.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

2025 SEO Explained: What Are SEO, AIO, GEO, AEO, SXO?

Das Expertenformat rund um SEO Auch in der zweiten Folge des SISTRIX SEO Talk treffen sich führende SEO-Expert:innen, um die spannendsten Entwicklungen der Branche zu beleuchten. Im Zentrum stehen erneut aktuelle Herausforderungen, neue Chancen und strategische Trends rund um die Suchmaschinenoptimierung. Freu Dich auf geballtes Fachwissen, anwendbare Tipps aus der Praxis und lebendige Diskussionen – perfekt für erfahrene Profis und ambitionierte SEO-Fans. Durch die Runde führt erneut Mario Jung. Besonderes Highlight: Du kannst aktiv mitwirken! Im Talk greifen wir ausgewählte Zuschauerfragen auf und beantworten sie direkt in der Expertenrunde. Was Dich erwartet: Jede Folge des SISTRIX SEO Talk bietet: - Hochkarätige Diskussionen zu aktuellen SEO-Themen - Praktische Insights und Best Practices direkt von den Top-Expert:innen - Neue Perspektiven und Strategien für Deinen SEO-Erfolg - Raum für Fragen und Interaktion (bei Live-Ausstrahlungen) - Ob es um die Auswirkungen aktueller Google-Updates geht, den Einsatz von KI in der SEO-Praxis oder die Bewertung neuer Tools – der SISTRIX SEO Talk ist top aktuell und liefert Dir wertvolle Impulse für nachhaltigen SEO-Erfolg. Powered by SISTRIX Diese Expert:innen sind dabei In der zweiten Ausgabe des SISTRIX SEO Talk diskutieren: Sebastian Adler (Senior SEO Manager bei ReachX) – SEO- und Techexperte mit über 10 Jahren Erfahrung und Dozent für SEO. Johan von Hülsen (Geschäftsführer bei Wingmen Online Marketing) – erfahrener SEO-Consultant mit Fokus auf technische Suchmaschinenoptimierung. Julia Weißbach (SEO-Managerin bei SYZYGY) – Spezialistin für Content-Strategien, User Experience und Performance-Optimierung.

Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elements like website setup with Google Search Console and Bing Webmaster Tools, keyword research, and on-page SEO including image optimization, internal and external linking, and meta descriptions. They also touch upon off-page SEO through platforms like Google Business Profile and the critical role of content SEO in attracting and engaging audiences. The conversation highlights the increasing synergy between SEO and AI, suggesting that structured data and updated content are vital for being referenced by AI agents.What are the fundamental steps for setting up a website for SEO?To effectively set up your website for SEO, the initial and non-negotiable steps involve connecting your website to both Google Search Console and Bing Webmaster Tools. These platforms act as "internet service providers" for search engines, making your website visible, readable, accessible, clickable, and findable.Additionally, generating and submitting a sitemap is essential. The sitemap serves as the "brain" of your website, providing search engines with a structured map of all your pages, including product links, categories, tags, and blog posts, allowing for efficient indexing and visibility.Why is keyword research critical for business growth in SEO?Keyword research is paramount because it allows businesses to prioritize information based on what their target audience is actively searching for, considering both search volume and keyword difficulty.What are the key elements of effective on-page SEO?Effective on-page SEO involves optimizing various elements within your website's pages to improve visibility and user experience. Key elements include:Image Optimization: Compressing images to reduce file size without sacrificing quality (e.g., using tools like compressor.io) and renaming image files with relevant keywords. This improves page load speed, which is crucial for user retention.Internal and External Linking: Strategically incorporating internal links to guide users through your website and external links to relevant, authoritative sources.Meta Descriptions: Crafting compelling meta descriptions for each page, acting as "preview text" to entice users to click from search results.Heading Tags: Utilizing H1, H2, and H3 tags not just for visual hierarchy but also for screen readers and search engine crawlers to understand the structure and main topics of your content.Content Legibility: Ensuring text is easy to read by using appropriate font sizes, breaking up large blocks of text with white space, and incorporating bullet points and bolding for skimability.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive marketing community

SEO Visibility for Better Business Structure with SEO Expert, ⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠In this SEO visibility episode, Favour emphasizes the crucial role of strategic business structure and SEO visibility tactics for online success. The core idea revolves around distributing content across various digital platforms, asserting that a strong online presence necessitates more than just social media. The discussion extends to the importance of keyword research, content pillars, and analytical tools like Google Search Console and SEO Gets, all aimed at optimizing a business's digital footprint for long-term growth and effective customer engagement.FAQs1. What is the fundamental principle for improving business visibility online?The core principle for improving online business visibility is having a strong business structure. Just as a soccer player needs to be in the right physical position to make a shot, a business needs to be in the right online position to make sales. 2. How does an effective website contribute to business visibility and customer retention?An effective website serves as a central hub for your online presence. To stay relevant in 2025 and beyond, a website must consistently create valuable content that encourages visitors to return. This is likened to a restaurant serving good food: if customers love it, they'll come back, tell their friends, and promote it.The more questions a website answers, the more useful and visible it becomes, leading to increased traffic and customer loyalty.3. What is a key SEO visibility tactic discussed, and why is it effective?Podcasting is highlighted as a highly effective SEO visibility tactic. The speaker's own podcast, "We Don't PLAY" has achieved significant global ranking, demonstrating its power. Podcasting is effective because, as a host, you become the author and controller of the content. Listeners learn from you, connect with your message, and are likely to return, share, and subscribe. 4. What is the significance of a business's "online location" and underlying internet infrastructure?Even without a physical "brick and mortar" location, a business has an online "location" rooted in its website and underlying internet infrastructure. This includes its domain name, which is managed by entities like ICANN (Internet Corporation for Assigned Names and Numbers) and translated by DNS (Domain Name System) into an IP address, connecting users to the desired website. Just as a physical business is registered within a state, an online business has its digital "address." Understanding this infrastructure, including elements like DNS records and mail exchange records for business emails, is crucial for maintaining operational stability, ensuring proper email function, and effectively distributing a business's online presence globally.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, ⁠⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-term sustainability, emphasizing on-page, off-page, and technical SEO. Favour highlights that technical SEO is the foundation, ensuring a website's optimal performance through aspects like fast page loading, robust hosting, and proper domain management. The conversation also touches upon the importance of website traffic as the "lifeblood" of a business, distinguishing between mere impressions (people viewing) and conversions (people taking action), which is greatly influenced by strategic content creation and the effective use of analytics tools like Google Search Console. Ultimately, the discussion stresses that understanding and implementing these SEO fundamentals is crucial for any online business to succeed and avoid wasted effort.Frequently Asked Questions about Online Presence and SEOWhat are the core components of effective SEO?Effective SEO is built upon three fundamental pillars: on-page, off-page, and technical SEO. Technical SEO acts as the essential foundation, much like water hydrating a body, ensuring your website's health and functionality. This includes aspects like page load speed, server performance, robust hosting, and a properly configured domain. On-page SEO involves optimizing elements directly on your website, such as content, keywords, and internal linking. Off-page SEO focuses on external factors that boost your website's authority, such as backlinks, social media presence, and local business listings. Without a strong technical foundation, efforts in on-page and off-page SEO may be wasted.Why is technical SEO considered the "water" for a website?Technical SEO is analogous to the water a body needs for hydration because it addresses the foundational needs of your website. Just as water is essential for life, technical SEO is critical for a website's functionality and discoverability. It encompasses elements like fast page loading speeds (avoiding large image files), choosing the right hosting and server with sufficient bandwidth, and securing a unique domain name.What is the importance of a domain and hosting in the context of a website?A domain is your website's unique identification code, serving as the "key" that opens the door to your online property. It's an intellectual property that needs annual renewal, much like registering a business. Hosting provides the "land" where your website "house" is built, offering the server space and infrastructure for your site to exist and be accessible online.Access to Resources ⬇️Need SEO Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

The Podcast SEO Blueprint for Branding and Business Growth with SEO Expert, Favour Obasi-ike, ⁠⁠⁠Favour Obasi-ike, MBA, MSIn this episode, we start an in-depth guide to podcast SEO for 2025-2026, emphasizing strategies for business growth through podcasting. It outlines the "low effort, high impact" approach, highlighting the importance of wide distribution across numerous platforms and strategic keyword integration in show titles, descriptions, and creator names. The speaker stresses the necessity of a dedicated website and email list for a podcast's success, viewing podcasts as a vital PR tool and a means to build authentic connections. Key takeaways include the significance of research, understanding podcast categories, and optimizing episode content for search visibility, ultimately aiming to transform a hobby into a serious business venture.What are the key elements of podcast SEO for long-term growth?For long-term growth, a podcast needs a strong SEO foundation built on several key elements:Domain and Website: A dedicated website for the podcast (e.g., podcastname.com) with good hosting allows for the creation of articles and serves as an anchor for links and resources. Tools like On Podium can simplify this.Email List: An email list is essential for direct communication with listeners about new episodes and offerings, as relying solely on platform algorithms is insufficient.Keyword Optimization: Keywords are vital in the show name, show description (utilizing the full 4000 characters available on mobile Spotify for Creators), creator name, and episode titles. Researching relevant keywords and embedding them naturally in both spoken content and written descriptions is crucial for discoverability.Strategic Episode Titles: Episode titles should clearly state the problem or topic being addressed, rather than generic "Season 1, Episode 1" formats, to immediately capture listener interest and improve searchability.Content Consistency and Value: Regularly publishing valuable, informative content that addresses audience problems fosters trust and keeps listeners engaged.Categorization and Language: Properly selecting primary and subcategories (e.g., Health & Wellness > Mental Health) and accurately setting the language helps target the right audience and improves visibility within specific niches.What is the core concept of the Podcast SEO Blueprint 2025-2026?The Podcast SEO Blueprint emphasizes a "low effort, high impact" approach to growing a business through podcasting. The central idea is to maximize the visibility and reach of a podcast by strategically optimizing its presence across numerous platforms and utilizing strong SEO principles. This allows the podcast to serve as an anchor for building connections, establishing trust, and ultimately driving business growth. The speaker highlights that consistent, thoughtful application of the blueprint over 90 days can provide a significant competitive advantage.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MSIn this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website authority and fostering customer relationships, leading to sustainable growth. In contrast, PPC offers immediate visibility, perfect for urgent marketing needs.Join SEO expert Favour Obasi-ike as he shares targeted insights into these advertising strategies, emphasizing the importance of high-quality content and a well-structured website.This episode is essential for businesses aiming to refine their online presence and make informed marketing decisions. Discover how a balanced approach can align with your unique business goals and resources.Frequently Asked Questions: SEO vs. PPCWhat are the fundamental differences between SEO and PPC?SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both forms of online advertising aimed at increasing visibility and driving traffic, but they operate on different principles. SEO is considered "organic advertising," focusing on optimizing a website to rank higher in search engine results naturally over time. This involves consistent effort to improve content, structure, and authority, ultimately earning traffic without direct payment per click. PPC, on the other hand, is "paid advertising" where businesses pay a fee each time their ad is clicked. This allows for immediate visibility and can generate traffic quickly, but it requires a direct monetary investment for every interaction. While both aim to attract attention and retention, SEO builds a long-term, compounding asset, while PPC offers more immediate, controlled exposure.What are the typical conversion rates for SEO and PPC?According to the Fire US Marketing, the average SEO conversion rate in 2025 is projected to be 2.4%. This represents a slight increase from 2.2% in the previous year, indicating that SEO remains a viable and growing strategy. In contrast, the conversion rate for PPC (pay-per-click) is significantly lower, dropping to 1.3%. This suggests that while PPC can deliver quick traffic, the quality of that traffic in terms of conversion to desired actions (like sign-ups or purchases) may be lower compared to organically acquired traffic.Why is building content on a website crucial before investing in paid advertising?Without existing content, a website lacks the "real estate" to convert visitors into valuable leads or customers. Creating numerous pages, blogs, and resources transforms a basic website into a "candy store" that offers value and encourages longer engagement (higher sessions per page). Running ads to a content-rich website means you're investing in a well-established ecosystem that can provide a better return on ad spend and build lasting relationships, rather than just driving fleeting clicks.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Pinterest SEO Hacks: Drive High-Quality Traffic, Leads, and Sales with SEO Expert, ⁠Favour Obasi-ike, MBA, MSIn this episode, we cover barrier-free information on marketing trends you need to know in 2025 using Pinterest SEO as a powerful, yet often underestimated, tool for driving traffic, leads, and sales for businesses. I highlight Pinterest's unique nature as a visual search engine and seasonal platform, emphasizing its evergreen content lifespan compared to social media providing actionable strategies for optimizing Pinterest presence, including utilizing business accounts, claiming websites, understanding keyword research through methods like the ABC technique, and filtering content by video, boards, profiles, and products. We also compare paid advertising strategies across platforms, particularly contrasting Pinterest's earned traffic model with others, while stressing the importance of tracking analytics, understanding the customer journey, and converting leads effectively for long-term business growth.Example: We have a guest who spent $450 on a Meta Ads Campaign for 10 days and made $90 back.

In this conversation, Dylan Silver interviews Sasha Stapleton, an award-winning SEO strategist and entrepreneur, who shares her journey into the world of digital marketing and real estate. They discuss the vibrant entrepreneurial spirit in Florida, Sasha's expertise in SEO, and effective marketing strategies for real estate professionals. The conversation emphasizes the importance of building an online presence, lead generation techniques, and the evolving landscape of SEO in the digital age.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode, Favour Obasi-ike, MBA, MS offers comprehensive advice on mastering Search Engine Optimization (SEO) for businesses of all sizes. This episode focuses on the importance of strategic content creation, including evergreen and seasonal articles that foster brand equity through affiliations and provide valuable information to users. Key strategies discussed include automating business processes, optimizing website content for search engines by answering frequent questions, and leveraging brand mentions for online visibility. We also focus on the differences in SEO approaches for small versus large businesses, with the latter focusing on increasing market share and share of voice through meticulous planning and system implementation.Frequently Asked Questions about Mastering SEO and Business GrowthWhat is the core focus of mastering SEO, and how does it apply to different business sizes?Mastering SEO (Search Engine Optimization) is fundamentally about making sure people can connect with your business effectively online. It's a strategic approach to enhance visibility and reach. For all businesses—small, medium, or large—the goal is to ensure long-term, rewarding online presence without excessive stress or demand. While the core principle remains the same, the specific strategies and their implementation vary based on business size and objectives.Why is building a team and delegating crucial for business growth, especially when scaling?As a business scales, it becomes impossible for one person to handle everything. The speaker emphasizes that moving from five to six figures and beyond necessitates building a team. Delegating tasks to individuals who excel in specific areas (like Pinterest, podcasting, web design, or graphic design) allows the primary individual to focus on their strengths and the overall vision. What is the significance of automation in a modern business strategy?Automation is highlighted as the number one key factor for running a successful business in 2025 and beyond. The speaker asserts that if a business isn't automating, it's missing a crucial component for efficiency and growth. Automation involves scheduling, programming, planning, and researching tasks ahead of time, ensuring a smooth and systematic operation. This allows businesses to be proactive (e.g., preparing content for 30 days in advance) rather than reactive, preventing burnout and ensuring consistent output.How can small businesses leverage content and brand partnerships for SEO and online visibility?For small businesses, a key SEO strategy involves creating articles on their website and actively engaging in brand partnerships. The speaker advises that 70% of website articles should be "evergreen" (timeless, informative content like definitions, case studies, guides) and 30% "seasonal." Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode, we dive deep into the Six Pillars of SEO for digital marketing success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.Hosted by Favour Obasi-ike, MBA, MS, we'll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website. Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results. Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!FAQsWhat is the "We Don't PLAY" podcast, and what makes it successful?The "We Don't PLAY" podcast is a show that has seen significant growth, reaching the top 93,000 out of 4.5 million podcasts globally and fluctuating between rankings in the Top #80,000 to #200,000 range per week. Its success is attributed to strong SEO practices, allowing it to stream in 145 countries. The podcast produces new seasons after every 52-100 episodes, effectively covering a year's worth of information, technology, insights, and feedback in each season. You can find more episodes at wedontplaypodcast.comWhat are the six core areas covered in the SEO checklist discussed?The SEO checklist in this episode covers six critical areas:SEO Basics: Fundamental setup and foundational knowledge.Keyword Research: Identifying and prioritizing relevant search terms.On-Page SEO: Optimizing elements directly on your website.Off-Page SEO: Building authority and visibility outside your website.Technical SEO: Ensuring your website's technical infrastructure is sound for search engines.Content: Creating valuable and engaging material. The speaker emphasizes that SEO Basics and Technical SEO are like the "buns of a sandwich"—essential for the whole structure to hold.Why is website setup so crucial for SEO, and what tools are non-negotiable?Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence. The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content. Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.Thank you for listening!Follow and subscribe to this podcast. Leave a review on Apple Podcasts, Spotify, or Podchaser on how our podcast is. We can't wait to read your beautiful words.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth's first employee, Jim Hedger. The topics discussed range from the early days of SEO to Jim's predictions for generative engine optimization over the coming years and what business types can succeed.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

I had an awesome time on the Real Estate Investors Club Podcast talking about one of my favorite topics: SEO that works

In this value-packed episode of the Simple and Smart SEO Show, host

Travis Parry and Damon Burton discuss balancing business growth with family life. Damon's company, with 40 employees and $2-3 million in annual revenue, operates without paid ads, demonstrating the effectiveness of SEO. Damon shares his journey from outranking major companies in SEO to building a successful SEO company. He emphasizes the importance of setting boundaries, working early mornings, and prioritizing family time. Damon also highlights the benefits of SEO over paid ads, noting its exponential potential. Damon and Travis discuss the challenges of parenting children of different ages and the importance of maintaining a strong marriage. 

If you've spent any amount of time blogging, you've probably heard about SEO (search engine optimization) and how important it is for improving your blog's ranking on Google. But how do you make SEO work for you now and in the future?On today's episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from Yoast, to break it all down. Carolyn is sharing Yoast SEO basics, simple tips to improve your ranking and get more readers, and how we can arm ourselves for the future to make a blogging business that lasts.

On this episode of That Entrepreneur Show, we welcome Luke Van Der Veer, the founder of Website Rental Coaching (WRC)—a digital agency training people in the rank and rent business model. Luke has built over 100+ rank and rent websites, generating tens of thousands of high-quality business leads every month across 73 niches and 48 states in the U.S.WRC has empowered professionals from various industries, helping them replace 9-5 salaries or earn thousands in passive income as a side hustle. Beyond digital real estate, Luke has expanded into acquiring and scaling local businesses—including his $1.7M acquisition of Mr. Ding-A-Ling, which he rapidly grew to a $2.2M valuation in just a few months.In this episode, Luke shares: