Podcast appearances and mentions of chris dreyer

Send us a textShownotes can be found at https://www.profitwithlaw.com/486.Are you using the smartest strategies available to grow your law firm — or just spinning your wheels?In this episode of the Profit with Law Podcast, Moshe Amsel, with Chris Dreyer, breaks down the three biggest levers firm owners must begin to dabble in to scale sustainably: marketing that drives real ROI, staffing that frees up your time, and AI tools that increase efficiency without compromising quality (even though it can seem scary).Whether you're struggling to attract the right clients, drowning in tasks, or unsure how AI fits into your workflow, this episode gives you practical, smart guidance to move forward with clarity and confidence.Chapters:[00:00] From coach to successful owner: Chris Dreyer's journey to legal marketing[06:22] The evolution of legal marketing: How top law firms win new clients[08:10] The biggest shifts in finding and acquiring clients over the past 12 years[12:46] Unlocking growth for pre-lit firms[16:53] How to find talent for hire[28:07] Lessons from Chris' pivotal point- growing your firm despite the fear[36:39] Understanding AI's role in your law firm[42:56] What makes an impact on your law firm's growth and how to implement it yourselfResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereThe Dhandho Investor: The Low-Risk Value Method to High Returns by Mohnish PabraiChat GPTClaude AIConnect with Chris Dreyer: Website | LinkedInhttps://rankings.io/https://www.pimcon.org/Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

What if your biggest competitive edge isn't the channel you choose — but how hard you're willing to commit? In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital playing field, and why consistency, community, and competition are more essential than ever. From dominating local markets to navigating Google's evolving algorithms, Chris shares the no-BS truths that separate real results from wasted spend. Here's what you'll learn: Why “if you don't commit” to SEO and review strategies, “it's like an uphill battle” How to earn Google's trust through “real-world relationships” and local relevance What it means to “never settle, always compete” — even after you hit your goals If you're ready to obsess over the things your competitors are overlooking, this episode will show you how to turn strategy into dominance. ---- Show Notes: 01:54 – Introduction02:22 – What Law Firms Get Wrong About SEO06:01 – AI's Impact on Search and Relevance12:39 – The Truth About AI-Generated Content15:40 – Advice for New Law Firms Entering SEO18:09 – Why Traditional Media Still Dominates22:17 – The Optimal Marketing Mix for Law Firms27:15 – Building Brand Affinity Through Grassroots Marketing32:48 – Proudest Moments and Hardest Lessons ---- Links & Resources: Rankings.io Niching UpPersonal Injury and Lawyer Marketing: From Good to GOAT Inside Tracker Giftology PIMCon (Personal Injury Lawyers Marketing & Management Conference) Profits First Cambridge Analytica Scandal ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Chris Dreyer didn't just build a successful agency—he engineered a legal marketing empire that now generates over $34 million annually. What began as a side hustle during his time as a teacher has become one of the most dominant brands in personal injury law marketing. On this episode of the Seven Figure Agency [...] The post How Chris Dreyer grew his agency to $30M/Year serving the Legal Niche appeared first on Seven Figure Agency.

The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age If your firm isn't adapting to AI-powered search, you're already falling behind. In this episode of Personal Injury Mastermind, Rankings.io's Director of SEO Logan Mosby joins Chris to reveal the strategic shifts needed to maintain visibility as users increasingly rely on AI for decision-making. From structured data essentials to review optimization tactics, this comprehensive guide gives you the exact framework to thrive in the new search reality. Key insights: How to conduct keyword research for both traditional search and AI engines Why structured data (schema markup) is now more critical than ever for visibility The shift from keyword density to writing from firsthand experience Building authority through third-party sites that AI engines reference How to optimize video content with dedicated pages and proper schema Strategic review acquisition to rank for "best attorney" searches Monitoring and updating content at the right frequency based on practice area The unexpected importance of Wikipedia and Reddit for AI search visibility Guest Details Logan Mosby is the Director of SEO at Rankings.io, where he oversees high-impact strategies for competitive law firms across the country. With over a decade of experience in technical SEO, content strategy, and local search optimization, Logan specializes in data-driven approaches that maximize visibility and revenue. LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next practice area. Your personal injury practice has already built the foundation for mass tort success. In this episode of Personal Injury Mastermind, we deliver a crash course in mass tort litigation from the experts at MTMP. From leveraging your existing client relationships to understanding the collaborative nature of MDL leadership, these insights will help you navigate the transition from single-event cases to nationwide litigation. If you're considering adding this lucrative practice area but unsure where to start, this episode is your roadmap. Key insights: Why your current PI client base is already a gold mine for mass tort opportunities The critical differences in case management when handling thousands vs. dozens of clients How to implement a "bucket system" that organizes cases by stage for maximum efficiency The two non-negotiable elements every mass tort case needs: Product ID and Proof of Injury Why collaboration (not competition) is the key to success in the mass tort community How to position yourself for leadership opportunities even as a newcomer to the space The hottest emerging mass tort opportunities that attorneys should be watching today Guest Details Mike Papantonio: Founder of Mass Torts Made Perfect, is a legal titan who has helped secure more than $80 billion in verdicts and settlements. Sharon Boothe: Vice President of Programs at Mass Torts Made Perfect, overseeing the entire MTMP portfolio including live seminars, monthly webinars, and the MTMP Connect Paralegal College.  Ava Cavaco: Attorney at Nigh Goldenburg Raso & Vaughn specializing in personal injury, medical malpractice, mass torts, and medical device litigation. A former healthcare administrator and first-generation college student from Hawaii, Ava also teaches Torts as an adjunct professor at Mitchell Hamline School of Law. Alex Parker: Associate Attorney at Flint Cooper representing thousands of individuals harmed by pharmaceutical negligence. Alex brings a diverse background including complex commercial litigation, products liability, and personal injury defense to his mass tort practice. Ashley Owens: President of the Personal Injury Mastermind Conference (PIMCON), networking expert, and personal branding strategist. Ashley is known for her expertise in connecting professionals and enhancing their networks through her roles as a TV host, speaker, and educator at Temple University. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryChris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency specializing in helping elite personal injury law firms dominate Google's search results. Under his leadership, Rankings.io has earned a spot on the Inc. 5000 list for five consecutive years. Chris is also the host of the Personal Injury Mastermind podcast and the author of "Niching Up: The Narrower the Market, the Bigger the Prize." His expertise has been recognized through memberships in the Forbes Agency Council, Rolling Stone Culture Council, and Fast Company Executive Board. ​➡️ Show Linkshttps://www.instagram.com/chrisdreyerco/https://www.x.com/chrisdreyerco/ https://www.linkedin.com/in/chrisdreyerco/ ➡️ Bookshttps://www.amazon.com/Personal-Injury-Lawyer-Marketing-Good/dp/B0DF52JP9Khttps://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N ➡️ Podcast SponsorsHubspot - https://hubspot.com/ Lingoda - https://try.lingoda.com/success_sprint (Code: scott25)Vanta - https://www.vanta.com/scott Federated Computer - https://www.federated.computer Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)Create Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073 FreshBooks - https://www.freshbooks.com/pricing-offer/ Bank On Yourself - https://www.bankonyourself.com/scott Stash - https://get.stash.com/successstory NetSuite — https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary➡️ Talking Points00:00 - Intro02:25 – Why You Should Niche Up04:12 – Niching Up vs. Niching Down05:23 – Chris's First Big Niche Win07:13 – Chris Dreyer's Backstory09:42 – Mindset: Us vs. Our Parents13:39 – Success Isn't Just About Money16:03 – What Sparked Chris's Drive20:20 – Chris's First Business Win27:19 – Sponsor Break30:06 – The Turning Point: Rankings.io32:22 – Traits That Fueled His Success35:35 – Healthy Obsession in Business38:22 – Entrepreneurs, Mental Health & Balance44:45 – Betting on Legal SEO48:28 – When the Bet Paid Off52:27 – How to Niche Up Smart53:35 – SEO: Then vs. Now58:33 – Sponsor Break1:01:11 – What Great SEO Content Looks Like1:06:14 – SEO in the AI Era1:12:46 – The Problem with AI-Generated Content1:14:23 – A Hard Lesson Learned1:21:46 – What Keeps Chris Up at Night1:24:45 – How Chris Pushes Through Tough Times1:26:50 – Final Thoughts1:30:31 – Advice for His KidsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive Traffic In this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising. We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest Details Brianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals. Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success. We discuss: Why great trial lawyers often struggle with self-promotion How monthly case updates transformed referral relationships The entertainment factor: Making lawyer events actually fun Leveraging comedy background for courtroom adaptability Why you should choose between being an advertising firm or a handling firm Smart strategies for entering mass torts without losing money When to wait for Daubert before investing in mass torts The real reason Wall Street's interest in mass torts has cooled Guest Details Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry. Don Worley: LinkedIn,  McDonald Worly:  Website, Instagram, Facebook,  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:29 The marketing lawyer vs trial lawyer divide  01:17 Don's unique approach to growth  02:14 Relationship building through entertainment  04:08 Comedy background and courtroom skills  07:03 Building a referral network of 400+ firms  08:24 Mass torts: Investment strategies and pitfalls  13:43 Keys to sustainable growth in personal injury  15:30 The power of transparency Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

In the latest Trial Lawyer View podcast, host Jason Lazarus sits down with Chris Dreyer, founder & CEO of Rankings.io, to discuss his journey to a dominating force in the legal marketing space. Chris shares powerful strategies on how personal injury law firms can stand out in competitive markets, boost SEO efforts, and secure more clients. From his book Niching Up to expert-level marketing tactics, Chris provides actionable insights that will help law firms achieve extraordinary growth. If you're looking to optimize your marketing and outshine competitors, this episode is a must-listen!

"To win the best cases, you need to show up in the best searches." - Chris Dreyer In today's episode of Personal Injury Mastermind, we explore the strategies that are helping top firms crush their competition in search results with CEO of Rankings, Chris Dreyer. We discuss: The staggering importance of Google for law firm marketing Google's three key factors for local rankings: relevance, distance, and prominence Leveraging entity SEO to outrank competitors The critical role of reviews in dominating local search Advanced link-building strategies for law firms Content pruning techniques to boost overall site authority Making your firm "click-worthy" in search results Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet (legal marketing tips); The PimBox (need link) Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Resources Mentioned AVVO Connectively (formerly HARO - Help a Reporter Out) Law Firm Newswire Local Falcon (SEO tool) Time Stamps 00:00 Introduction and SEO Importance  01:30 Google's Local Ranking Factors  02:31 Relevance in SEO  04:13 Entity SEO and Content Strategy  06:05 The Importance of Reviews  07:49 Location and Distance in SEO  12:03 Review Quantity and Acquisition Strategies  14:09 Link Building Tactics for Lawyers  18:27 Managing Outbound Links  19:16 Content Pruning and Crawl Budget  21:18 Click-Through Rate and Title Optimization  22:48 Key Takeaways and Conclusion Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/   Chris Dreyer (https://www.linkedin.com/in/chrisdreyerco/) is the CEO and Founder of Rankings.io, a premier SEO agency dedicated to helping elite law firms and personal injury lawyers achieve top rankings on Google. With over a decade of experience, Chris has led his team to deliver exceptional results for hundreds of clients nationwide. Under his leadership, Rankings.io has garnered multiple awards, including the Inc. 5000 list, the UpCity Excellence Award, and the St. Louis Titan 100. In this episode, Chris Brodhead and Chris Dreyer discuss: 1. How Digital Marketing Can Attract High Net Worth Clients 2. Leveraging SEO to Serve High-End Clients 3. How to Thrive in Competitive Markets 4. Maximizing Client Relationships Through LinkedIn and Social Proof LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Company LinkedIn: https://www.linkedin.com/company/rankingsio/ Website: https://rankings.io/                 https://chrisdreyer.co/                 https://www.pimcon.org/  Twitter: https://x.com/chrisdreyercoFacebook: https://web.facebook.com/chrisdreyerco/?_rdc=1&_rdr Instagram: https://www.instagram.com/chrisdreyerco/?hl=en  Books: https://www.amazon.com/stores/author/B008AZZ4F8  Maximize your marketing, close more clients, and amplify your AUM by following us on:  Instagram:  https://instagram.com/ultrahighnetworthclients  TikTok: https://tiktok.com/ultrahighnetworthclients  YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast  Twitter: https://twitter.com/uhnwcpodcast  iTunes:  https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com  Work with us: https://famousfounder.com/fa  DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance. 

Is personal injury too broad of a niche?    In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market.   Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much.   You can connect with Chris on Rankings.io or by checking out his LinkedIn profile here - https://www.linkedin.com/in/chrisdreyerco/    Rankings.io even Pimcon.org  September 15th-17th $200 Discount Code: PIMCW   TLDR:  Personal Injury Law is a broad spectrum. It's important to maintain a marketing presence for general PI, but focusing on a specific niche can also help your law firm stand out to potential clients.  

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences.  Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best conferences to go to are the ones that you put the most into and make a plan for.PIMCon has been curated for the conferencegoers. They are bringing in some of the top people in the PI space to speak and they were invited to do so. "In the search engine marketing side, one of the most challenging things is link building. And link building, by and large, is relationships. It's the hardest thing to do." —  Chris Dreyer Read more from Steve at Above the Law: AboveTheLaw.com/tag/Steve-Fretzin/ Thank you to our Sponsors!Ready to go from good to GOAT? Attend PIMCOM the inaugural personal injury mastermind conference Sept 15-17, 2024. Use promo code BeThatLawyer to get $200.00 off at https://www.pimcon.org/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Lawmatics: https://www.lawmatics.com/bethatlawyer/ Episode References: Alex Hormozi: https://www.youtube.com/alexhormoziRankings.io: https://rankings.io/Michael Mogill: https://michaelmogill.com/ProVisors: https://provisors.com/Ready, Fire, Aim by Michael Masterson: https://www.amazon.com/Ready-Fire-Aim-Zero-Million/dp/0470182024 About Chris Dreyer: Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of “Niching Up: The Narrower the Market, the Bigger the Prize”, a real estate investor, and podcast host (Personal Injury Mastermind), as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Connect with Chris Dreyer:  Website: https://www.pimcon.org/Email: chris@rankings.ioShow: https://chrisdreyer.co/podcast/YouTube: https://www.youtube.com/channel/UCiRS7BCssVkGrxcNsxCCa6QLinkedIn: https://www.linkedin.com/in/chrisdreyerco/Facebook: https://www.facebook.com/chrisdreyerco/Instagram: https://www.instagram.com/chrisdreyerco/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually. This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques. Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design. If you would like to be a part of these expert interview sessions, join The Blueprint Community here: https://theblueprint.training/KEY NOTES:00:00 - Introduction to Chris Dreyer05:33 - Pricing Strategies for Different Legal Areas 10:48 - Challenges in Different Law Practices12:02 - Customizing Services for Client Needs18:21 - Link Building Strategies in Competitive Markets21:01 - Itemizing Costs for Clients22:32 - Transitioning from B2B to Legal Clients24:31 - Outsourcing Design and Development35:46 - Value-Based Pricing Strategies 38:25 - Marketing Messaging Focus42:10 - Pass Through Model Explanation47:15 - Content Strategy and In-House Production

Episode 14 of the Ask the Law Firm Seller Show includes 3 segments. In Segment 1, host, Jeremy E. Poock, Esq., answers the following 2 questions: (1) I am considering selling my law firm within the next . . . What do I need to do know? and (2) You say that maintaining the Status Quo is risky, but I am not ready to sell my practice yet. What are my options?   Segment 2 offers a “Personal Injury Spotlight” in which Poock starts by playing an audio clip from Ep. 258 of the Personal Injury Mastermind (PIM), where Attorney James Helms of Top Dog Law replies to host, Chris Dreyer's question about the state of the market for Personal Injury Law.  Poock then adds a perspective from the standpoint of Senior Attorney PI attorneys, including presenting good news and not such good news.   And, in Segment 3, “Poock's Post” addresses the following: Your key employee lawyers do not want to purchase your law firm . . . and can't afford to either.

Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fiercely competitive landscape. Each episode features elite personal injury attorneys and innovative vendors who share exclusive insights and proven growth strategies to help you dominate your market. From leveraging the latest trends to implementing cutting-edge techniques, you'll gain the tools and knowledge needed to revolutionize your firm's presence and attract high-value cases. With a guest list featuring industry juggernauts such as Seth Godin, Jennifer Gore, James Helm, and Daniel Morgan, PIM brings you unparalleled access to the brightest minds in legal marketing and personal injury law. Subscribe to the Personal Injury Mastermind podcast today.

Leaders don't wait for opportunities - they create them. In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority? Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first. But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case! Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty. Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization. Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried (check out Part 1 here). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Joe Fried on LinkedIn Fried Goldberg on LinkedIn Fried Goldberg Website The Trucking Attorneys YouTube What's in This Episode: Who is Joe Fried? What is the best marking tactic for getting commercial trucking cases? What is the difference between b2b and b2c marketing for trucking cases? What to do as soon as a trucking case comes in the door. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.” On this week's episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris' upcoming conference. Highlights 06:19 How to get Google reviews 14:05 Is SEO dead? 35:59 Podcasting Guest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review's 30 Best CEOs of the Year 2021. You can get in touch with Chris at https://rankings.io/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions PIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.” On this week's episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris' upcoming conference. Highlights 06:19 How to get Google reviews 14:05 Is SEO dead? 35:59 Podcasting Guest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review's 30 Best CEOs of the Year 2021. You can get in touch with Chris at https://rankings.io/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions PIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

This holiday season, Personal Injury Mastermind host Chris Dreyer thanks all of you for an incredible year of growth! 2024 has some major expansions in 2024 - including the first-ever Personal Injury Mastermind Conference - PIMCON - for ambitious firm owners ready to unlock the next level of success!  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone.  Be memorable. Share what makes you special.  SEO is often portrayed as sorcery, but it's not. It's math, it's work, and it's attention to detail. Learn about the “Four C's” of online marketing and what makes your firm stand out when a potential client types a need into a search engine: Content, Capital, Collaboration, and Code.  Dreyer explains what makes websites work, what makes content special, and how putting yourself out there as an expert in a specific area drives referrals and attracts attention.  A focus on SEO doesn't work overnight. It's a long-term play, but the benefits build on themselves and stock a client pipeline that can grow your firm as your reputation and visibility compound your efforts. Trying to “game the system” doesn't work. There's no substitution for sincerity, authenticity, and hard work.  Hear how you can get started and stay focused (and some common mistakes you can avoid) from an industry expert with a history of helping firms find new clients.  Mentioned in this Episode: "Niching Up: The Narrower The Market, The Bigger The Prize," by Chris Dreyer. SurferSEO HARO, Help A Reporter Out Fivrr Upwork "How To Get Rich: (Without Getting Lucky)," by Naval Ravikant. Malcolm Gladwell John Morgan Explains Morgan & Morgan's Marketing Strategy, YouTube. Join The Un-Billable Hour Community Table: Eventbrite.

When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone.  Be memorable. Share what makes you special.  SEO is often portrayed as sorcery, but it's not. It's math, it's work, and it's attention to detail. Learn about the “Four C's” of online marketing and what makes your firm stand out when a potential client types a need into a search engine: Content, Capital, Collaboration, and Code.  Dreyer explains what makes websites work, what makes content special, and how putting yourself out there as an expert in a specific area drives referrals and attracts attention.  A focus on SEO doesn't work overnight. It's a long-term play, but the benefits build on themselves and stock a client pipeline that can grow your firm as your reputation and visibility compound your efforts. Trying to “game the system” doesn't work. There's no substitution for sincerity, authenticity, and hard work.  Hear how you can get started and stay focused (and some common mistakes you can avoid) from an industry expert with a history of helping firms find new clients.  Mentioned in this Episode: "Niching Up: The Narrower The Market, The Bigger The Prize," by Chris Dreyer. SurferSEO HARO, Help A Reporter Out Fivrr Upwork "How To Get Rich: (Without Getting Lucky)," by Naval Ravikant. Malcolm Gladwell John Morgan Explains Morgan & Morgan's Marketing Strategy, YouTube. Join The Un-Billable Hour Community Table: Eventbrite.

On this episode of the circuit of Success, host Brett Gilliland interviews Chris Dreyer, the CEO and founder of Rankings.io. Chris talks about his competitive upbringing, his journey to becoming a digital marketer, and his decision to start his own agency. He also discusses marketing tactics, relationship equity, SEO, and branding, as well as the importance of having a coach or mentor and taking care of his health. Chris is looking forward to growing his business and real estate portfolio. Tune in to learn how to unlock your competitive edge! https://youtu.be/JDEQtDzdK9Y   Speaker Brett Gilliland: Welcome to the Circuit of Success podcast. It's the Circuit of Success podcast. With your host. Brett, Dreyer. Speaker Chris Dreyer: Brett, Brett. Speaker Brett Gilliland: Go over. Brett Gilliland visionary wealth advisory. The circuit of success podcast to start this show. Welcome to the circuit of success. I'm your host, Brett Gilliland today. I've got my old buddy Chris Dreyer here. What's up, man? Excited here. Speaker Chris Dreyer: It's good Speaker Brett Gilliland: to have you back in the building. Speaker Chris Dreyer: Yes. Yes. It's changed. It's changed. I miss it. Speaker Brett Gilliland: Yes. So Chris used to be in our office building here now. He's living the life in Southern Illinois. Right? Speaker Chris Dreyer: Oh, yeah. Oh, yeah. Southern Illinois Murfreesboro, Marion. Speaker Brett Gilliland: Love it. It's a good area. God's country. Right? Speaker Chris Dreyer: Right. What else? Speaker Brett Gilliland: It's awesome. Well, it's good to have you, man. You are the CEO and founder of rankings, Inc. Five thousand man, five years in a row. Six years in a row. Who's counting? Speaker Chris Dreyer: Who's counting? Who's counting? That's old news. Speaker Brett Gilliland: You know, it's just old news. So six years in a row, man. And, What I think is cool is I I didn't know much about you or your business and, you know, here you are. You're on our second floor and like, what is this rankings dot I o thing? I don't even know what I o is, and it's like, you know, as we've, you know, gotten to know each other, and I've seen you grow over the last five, six, seven years, whatever it's been, It's been amazing to watch, man. Thank you. So, but before we dive into all the great stuff, let's talk about what's made you the man you are today. And go into that back story a little bit because there's a drive that's in there. Oh, yeah. We gotta figure out what that's about. Speaker Chris Dreyer: But let's let's hear. Let's look. Like, what do you wanna know? How far back? Speaker Brett Gilliland: Hey, whatever, can some moments in your life that you think, this Speaker Chris Dreyer: is Speaker Brett Gilliland: probably why I do what I do in today's world. Speaker Chris Dreyer: Yeah. So the audience is probably gonna think I'm a crazy person after some of this, but, let's see. So in I was really competitive in sports, and my dad was like, always drilling me. Like, weekends were practice. It didn't matter. Like, we got the reps in. To the point where, like, some of my friends, like, they would wanna come to practice with the dad, and then they'd come and be like, no. We're never going again. And I was like, yeah, it's practice. It's not shoot around time. Alright. So that kinda Dreyer stem from him. He's very Rick Ricky Bobby esque. Like, second place is the first loser. It was, like, basically my dad. So he pushed me. I went to college. I knew my mom always told me I was a rebel, and I didn't know what I wanted to do. I was honestly a terrible student Speaker Brett Gilliland: I Speaker Chris Dreyer: don't know how I ended up with a history education degree. And I thought I was gonna be a basketball coach and do the collegiate path. Just stay with the competitive side. And I got this job at Herron High School, and I was the detention room supervisor because if you're a supervisor there, it was the same track teaching.

Join us as we journey through the entrepreneurial life of Chris Dreyer, CEO of rankings.io, a multi-million dollar legal SEO marketing agency. You'll hear how Chris went from running an affiliate marketing company to launching and growing a premier SEO agency serving personal injury attorneys. You'll experience his journey, the growth stages of his agency, and the hurdles he had to overcome. In the episode, Chris reveals how he leveraged his connections with industry experts to build a solid referral base and develop social proof. Chris also shares how he attracts new PI attorney clients to his firm today, including SEO, podcasting, Google Ads and more. Don't miss out on this episode packed with entrepreneurial wisdom, strategic insights, and anecdotes that are sure to inspire. Join Corey and Chris on Vertical Go-To-Market as they discuss: Networking and Referral Building Strategies Specialization and Niching Down TAM and Exclusivity in Agency Growth Effective Agency Growth and Business Strategies The resources mentioned in this episode are: - Check Out Chris's Book Niching Up Here. - Connect with Chris on Linkedin Here. Join us as we discuss healthcare marketing and verticalized agencies as a whole.

On today's special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber's Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Million new users in less than five days, Threads is a force brimming with marketing potential. But are the design aesthetics of Instagram and early momentum enough to hold users' attention in the long run? How can law firms best leverage this new media? Can Threads really be the “Twitter killer”? PIM Ambassador Colin Sherrod asks Chris Dreyer (@chrisdeyerco), CEO of Rankings.io and reveals everything you want and need to know about Threads.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website What's in This Episode: What is Threads? How should marketing teams be using threads to gain traction early on? What are the best practices for content and posting frequency on Threads? Is Threads here to stay? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Have you often felt nervous to niche down? What's the line in the sand about when to niche and when not to? Are you... The post Niching Up: The Narrower the Market, the Bigger the Prize with Chris Dreyer | POP 886 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. He is also the bestselling author of the book Niching Up: The Narrower the Market, the Bigger the Prize.Sponsor:Found -- Found is an all-in-one business banking app built specifically for the self-employed. Manage your income, expenses, taxes, and invoicing, all from the Found app. Receive a $25 bonus if you spend $100 on your Found card within the first 30 days. Create a Found account today and use the promo code Breakthrough to receive a $25 bonus after spending $100 on your Found card within 30 days. Embark on a superior business banking experience.Resources:Rankings.ioChris' websiteSubscribe to Chris' podcastGet your copy of Chris' book, Niching UpGet the first three chapters of Content Marketing Secrets for freeConnect with me on LinkedIn

In this episode, we delve into the extraordinary journey of Chris Dreyer, CEO and Founder of Rankings.io, a digital marketing agency specializing in helping personal injury law firms dominate the first page of Google's search results. From his early days as a world-ranked collectible card game player and detention room supervisor to managing over 100 affiliate sites, Chris's unconventional career path led him to establish Rankings.io. The company is recognized for its impressive achievement of featuring on the Inc. 5000 list for five consecutive years. Chris, a member of the Forbes Agency Council, Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum, is also the author of “Niching Up: The Narrower the Market, the Bigger the Prize” and the host of the podcast, Personal Injury Mastermind. This episode offers a deep-dive into Chris's unique approach to niche marketing and the role his agency plays in assisting personal injury law firms navigate the digital space effectively. Listen in to learn how Chris transitioned from his time in affiliate marketing to becoming a leader in SEO for attorneys and even a top-ranked online poker player.  Learn more here: https://rankings.io/

Your law firm must leverage its brand and play to your strengths in order to attract your ideal audience — but that's much easier said than done.  Chris Dreyer, serial entrepreneur, best-selling author, and the Founder of Rankings.io, found the key to leveraging himself, his brand, and everything in between — but the journey wasn't easy. In this episode of The Game Changing Attorney Podcast, Chris and Michael discuss the secrets to becoming a legal marketing master, starting with: How the Internet has changed over the years The harsh truth about what it takes to be an effective marketer Why the most dangerous risks are the ones you don't take  Links & Resources Episode Show Notes Amazon Google Craigslist Slack Zoom Upwork Rankings.io Dunn Kruger Effect YouTube ChatGPT Disney+ Netflix Dunbar's Number Starbucks Seth Godin LinkedIn Neil Patel Gary Vaynerchuk Grant Cardone

Demystifying Local SEO for Law Firms: Navigating Misconceptions & Finding Niches>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Chris Dreyer is the CEO and Founder of Rankings.io, one of the most successful SEO agencies in the country that help elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. He is also a Podcast Host and Author of Niching Up: The Narrower the Market, the Bigger the Prize. He believes that great opportunities come to those who simplify. Chris reveals ways to continue growth and success by focusing on a streamlined, specialized market and reducing prospects, discrediting the myths associated with selecting a specific target. Chris has always been super competitive, playing baseball as a shortstop and pitcher, and basketball where he was the captain of their conference. He thought that he was going to stay in the athletic space and be a college coach. But life had other plans, he went to college and the first time he was on his way to the detention room he Googled how to make money online and found Ed Dale's course on how to make your first $10 in the digital market and that got him hooked. He decided to focus on the data-based space as 70% of his revenue was coming from less than 40% of his clientele, which was personal injury. People paid for that expertise as one of the most competitive niches. In the legal industry, there's a lot of money in PI. Chris knew if he wanted to be remarkable, he had to be focused. He went deeper and saw different opportunities. Increasing his prices and getting better profit margins through efficiencies and illuminating waste. While working with PI attorneys he understood how to provide specific value. As the majority of personal injury attornies get their revenue through auto accidents, that was a serious challenge but because he was in that space he knew how to navigate and recommend it to his clients to pivot to other areas of the law. Being specific is very important as people like to do business with those who are similar to you, but being in a certain niche doesn't mean you have to say no to every single opportunity. It means you have the option to choose those that you can serve with purpose and passion. Chris didn't realize that the PI space was so competitive and had so many opportunities until he got into the legal space. He believes the more competent you are, the more your confidence grows and that prescription without diagnosis is malpractice. His company thoroughly diagnoses any opportunity before getting started, getting the deepest understanding so that they can create the most value. Choosing between going a productization route where it's repeatable and you get commoditized, or going deeper and having a bespoke offering that's specific or custom to that individual and that's what they've done thorough diagnosis. Becoming the choice so people intentionally seek their business and expertise. In this episode:[02:02] Chris shares how he made a shift from a competitive sportsman to the digital market.Playing baseball as a shortstop and basketball as the captain of their conference. Sitting in detention and Googled how to make money online, which hooked him. [04:46] Chris decided to jump head-first into the niche of personal injury lawyers.How digital marketers think they can make a mark in that space.Increasing his prices and getting better profit margins through illuminating waste. [07:18] Chris was perfecting his craft while constantly facing changes.While working with PI attorneys, Chris understood how to provide specific value.Be specific, as people like to do business with those who are similar to you.[10:15] The

Welcome to today's episode of the Master Delegator Podcast, where Kristy Yoder, CEO of Smart Virtual Assistant, is joined by Chris Dreyer to talk about niching up to eliminate waste and when are the right time and things to consider before outsourcing and hiring an employee.Join them as Chris gladly shares his journey to entrepreneurship, stories about his company, and how he became one of the most successful business owners today.Episode Highlights:03:50: What are Rankings.io and its goal as a business05:12: Chris Dreyer's journey in marketing06:10: Putting more importance on your data about your business08:04: Building your own team11:14: How Rankings.io do Interview13:04: What characteristics of an individual to look for before hiring (investing in people)16:28: When is the right time to hire new employees in your business19:19: Outsourcing in your business20:36: Working with your partners to grow your business21:18: Niching up: to eliminate waste (optimizing your systems and processes)25:54: How to properly delegate to your team27:48: Chris's experience in delegating31:54: Learning and improving in your business (you only lose if you quit)About Chris DreyerChris Dreyer is a world-ranked collectible card game player in his youth. Chris began his “grown up” career with a history education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing. Now, Chris is the CEO and Founder of Rankings.io, an SEO agency specializing in elite personal injury law firms, and a 5x consecutive member of the Inc. 5000. Learn more about Chris here:Website:https://chrisdreyer.co/ https://rankings.io/ Twitter:https://twitter.com/Rankingsio LinkedIn:https://www.linkedin.com/in/chrisdreyerco/ Are you in need of any assistance? Are you tired and running out of time? It's time to start looking for a virtual assistant! Learn how to get your freedom and life back by visiting Smartvirtualassistants.comBe part of our Facebook community page for entrepreneurs who want to become a master delegator. Do you want to learn how to hire a virtual assistant? Access our free training. Want to know how to delegate effectively? Get access to our mini-course!

Fifteen Minute Friday Episode #26 with Chris Dreyer. In the fast-paced and constantly evolving business world, it's more important than ever to stay ahead of the competition. With the global market becoming increasingly competitive, businesses are constantly looking for new and innovative ways to win. In order to truly succeed, it's crucial to have a clear goal and a well-structured action plan in place. Mistakes are inevitable, but it's important to use them as opportunities to learn and grow. By leveraging the power of labor, capital, technology, and content, you can increase your chances of success and outpace your competitors. In this episode, Chris Dreyer, a business expert, shares his insights on how businesses can win more by utilizing these key components. He also provides valuable tips on how small businesses can improve their search engine optimization and start ranking higher on Google. By following these strategies and continuously striving for growth, businesses can set themselves up for long-term success and remain competitive in the ever-changing market. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. Additionally, Chris is the author of Niching Up: The Narrower the Market, the Bigger the Prize. Quote Of The Day: “Second place is the first loser” ~Ricky Bobby Timestamp: [00:21] Episode introduction [00:52] Introducing today's guest; Chris Dreyer [02:27] Quote of the day: “Second place is the first loser” ~Ricky Bobby [03:53] Dreyer's experience with losing [06:00] How to win more in business [09:23] Who should reach out to Dreyer? [10:54] How can small businesses start to rank higher on google? [12:51] Integration assignment [14:45] Connect with Chris Dreyer; https://www.linkedin.com/in/chrisdreyerco/ Key Takeaways: “Second place is the first loser.”~ Ricky Bobby [02:27] “Winning is fun.” ~ Chris Dreyer [03:22] You only lose if you quit. If you keep going and you learn from your mistakes, then you are going to be set up for success in the long term. [03:57] Integration Assignment: Determine where your prospective buyers congregate and find the best opportunity to market to them in that location. People Mentioned and Other Resources: Niching Up: The Narrower the Market, the Bigger the Prize: https://www.amazon.com/Niching-Up-Narrower-Market-Bigger/dp/1544532423 Naval Ravikant:https://en.wikipedia.org/wiki/Naval_Ravikant Keep In Touch with Chris Dreyer: Website: https://rankings.io/about/chris-dreyer/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ — Follow Balbert: Facebook www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: www.linkedin.com/in/balbertmarkting Website: https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results.  His company has the distinction of making the Inc. 5000 list 5 years in a row.   In addition to owning and operating Rankings, Chris is the Wall Street Journal and USA Today best-selling author of "Niching Up:  The Narrower the Market, the Bigger the Prize." Chris's journey in legal marketing has been a saga, to say the least.  A world-ranked collectible card game player in his youth, Chris began his "grown up" career with a History Education degree and landed a job out of college as a detention room supervisor.  The surplus of free time in that job allowed him to develop a side hustle where he managed over 100 affiliate sites simultaneously, allowing him to turn his side-gig into a full-time one.  When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

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1110 Business Bros, get ready to take your SEO game to the next level! On today's episode, we'll be talking about how to stand out in a crowded industry. Our guest has built a reputation for delivering exceptional results and customer service, and has won multiple awards for their work. With Rankings, you're not just getting promises, you're getting proof. Find out why only the best of the best make the cut at Rankings, on this episode of the Business Bros Podcast! Let's welcome to the show the founder of Rankings.io, Chris Dreyer! Email:- chris@rankings.io Website: rankings.io Social Media: @chrisdreyerco ___________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://anchor.fm/businessbrospod/support

Chris Dreyer is the CEO of Rankings.io, a law firm SEO agency, a 5x member of the Inc. 5000, and the author of Niching Up: The Narrower the Market, the Bigger the Prize. Top 3 Value Bombs: 1. There's so much opportunity from Niching for niching. There's premium pricing. You get better margins from eliminating waste. You can maximize your advertising. You're not throwing paint against the wall and hoping that something sticks. 2. Niching up is taking an industry and going narrower, going deeper. 3. One of the most difficult challenges businesses have today is how they're going to be different, how they're going to create a unique selling proposition. Chris' Book Niching Up - The Narrower the Market, the Bigger the Prize. Sponsors: MetPro: Make a strategic investment in your health so you can get to the next level. Visit Metpro.com/fire for a complimentary assessment and consultation with a metabolic expert today! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! RocketMoney: Stop throwing your money away. Cancel unwanted subscriptions – and manage your expenses the easy way – by going to RocketMoney.com/fire!

Chris Dreyer is the CEO of Rankings.io, a law firm SEO agency, a 5x member of the Inc. 5000, and the author of Niching Up: The Narrower the Market, the Bigger the Prize. Top 3 Value Bombs: 1. There's so much opportunity from Niching for niching. There's premium pricing. You get better margins from eliminating waste. You can maximize your advertising. You're not throwing paint against the wall and hoping that something sticks. 2. Niching up is taking an industry and going narrower, going deeper. 3. One of the most difficult challenges businesses have today is how they're going to be different, how they're going to create a unique selling proposition. Chris' Book Niching Up - The Narrower the Market, the Bigger the Prize. Sponsors: MetPro: Make a strategic investment in your health so you can get to the next level. Visit Metpro.com/fire for a complimentary assessment and consultation with a metabolic expert today! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof! RocketMoney: Stop throwing your money away. Cancel unwanted subscriptions – and manage your expenses the easy way – by going to RocketMoney.com/fire!

Chris Dreyer, CEO of Rankings.io, examines SEO within the legal space. When it comes to personal injury lawyer SEO, your ability to rank on Google's first page comes down to your content. Unlike other verticals where there are a high number of transactional keywords that drive heavy search volume, personal injury lawyer SEO only has a few, so the competition is high. Today, Chris discusses personal injury lawyer SEO. Show NotesConnect With: Chris Dreyer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's episode, Jake sits down with law firm SEO expert Chris Dreyer. Chris has over a decade of experience working as a digital marketing specialist helping attorneys grow their businesses and their bottom lines. He recently released Niching Up: The Narrower the Market, the Bigger the Prize, in which Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined specialized market focus. If you are ready to take your law firm's online presence to a whole new level, don't miss this week's episode! Highlights: Listen to Chris discuss some of the easiest ways to immediately boast your SEO. Hear Chris explain what he considers a niche practice and how and why to design a law firm with a singularly focus. Uncover some of the traits of success that SEO focused law firms share. Discover the common mistakes that lawyers and firms make when it comes to their online marketing strategy.  

Get the show notes for Values Driven Leadership Creates Predictable Growth with Chris Dreyer at Rankings.io Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #ChrisDreyer with your host @GeneHammett https://bit.ly/gttChrisDreyer   #ValuesDrivenLeadership #GeneHammettPodcast #GHepisode944 #Inc2022 #SEOforLawyers Give Growth Think Tank a review on iTunes!

Well, my next guest Googled the question, “How to make money online?” while sitting in a detention room that he supervised at a local high school. The question came back with some results ... The post Niching Up: Chris Dreyer appeared first on Author Hour.

Founder and now author Chris Dreyer explains the importance of focusing on the one thing you can be best at and how a search for "how to make money online" set him on his journey.

The Lawyer Stories Podcast Episode 118 features Chris Dreyer, CEO of Rankings.io, Host of the Personal Injury Mastermind podcast, Author of "Niching Up: The Narrower the Market, the Bigger the Prize." We discuss the interesting way that Chris got into SEO, his fist website and why he moved on to helping elite-level attorneys.  Chris shares with us the pros and cons of “Niching up,” and when someone should niche.  

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. Chris began his career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where he grew to manage over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris's first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.  In this episode, we discuss: Chris's start as a part-time marketer and how he fell into working with law firms. The importance of branding and why it is often misunderstood in the law field. The most effective ways to brand or distinguish a law firm while bringing new clients. The personal approach of doing marketing with your hands instead of an AI. Please let me know your thoughts!  Connect with Chris Dreyer: Website: https://rankings.io/ Facebook: https://www.facebook.com/rankingsio/ LinkedIn: https://www.linkedin.com/company/rankingsio/ Intsagram: https://www.instagram.com/rankingsio/  Youtube: https://www.youtube.com/c/Rankingsio  Connect with Cindy Watson: Wesbite: https://watsonlabourlaw.com/  Facebook: https://www.facebook.com/womenonpurposecommunity/  Twitter: https://twitter.com/WomenOnPurpose1  Instagram: https://www.instagram.com/womenonpurposecoaching/  YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dominating Page One for Personal Injury Lawyers Chris Dreyer, Rankings.io   – The Sharkpreneur podcast with Seth Greene Episode 849 Chris Dreyer Chris Dreyer is the CEO & Director of SEO at Rankings.io, a law firm search engine optimization agency that offers high-quality SEO driven website design and SEO services for lawyers. Chris contributes to the Rankings.io blog and to many Internet marketing & legal marketing publications including but not limited to Moz, Ahrefs, Legal Ink Magazine, LawMarketing, Circle of Legal Trust, and more.   Listen to this illuminating Sharkpreneur episode with Chris Dreyer about dominating page one for personal injury lawyers. Here are some of the beneficial topics covered on this week's show: - How you should experience different things in business before niching down. - Why it's important for personal injury lawyers to utilize SEO. - How most people underestimate the number of quantitative actions they need to take to get results in the personal injury space. - Why you need links, signals, and endorsements for Google to crawl your content. - How thorough keyword research is vital for personal injury lawyer websites.   Connect with Chris: Guest Contact Info Instagram @rankingsio Facebook facebook.com/rankingsio LinkedIn linkedin.com/company/rankingsio Links Mentioned: rankings.io   Learn more about your ad choices. Visit megaphone.fm/adchoices

Taking the path from trial lawyer to podcast producer was anything but direct for Robert.After suffering for years with anxiety, battling long hours, intense pressure, and constant conflict, Robert knew he had to make a change. Not knowing what to do next, he stumbled upon a love for podcasts. With no marketing or business experience, he decided to start a podcast for his firm with the hope that one day he could help law firms launch their own podcast.Within four years, Robert's dream became a reality, and LawPods was producing podcasts for the biggest brands in law!Robert is the founder of LawPods, podcasts for lawyers. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships, boost SEO, and drive revenue.Nowadays, Robert also enjoys teaching the art of podcasting and speaking on topics such as Podcast Content Marketing, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. If there's one thing he wants you to know, it's that you only need a minimal time investment to have a world-class firm podcast.2:12 started out in criminal defense 6:23 you've got to get it together10:45 biggest obstacles in the beginning14:28 not having a plan18:51 listen to those blocks of episodes25:05 video, having the video on YouTubeJim's Hack: Check out the book Lovingkindness: The Revolutionary Art of Happiness by Sharon Salzberg.Robert's Tip: Check out the Personal Injury Mastermind podcast by Chris Dreyer and the book Mindset by Carol Dweck.Tyson's Tip: A good stress management tip is to declutter and clean your freaking desk!

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website   Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm's website. Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row. Chris's journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.   What you'll learn about in this episode: - Why the physical location of your personal injury law firm is important for your SEO rankings. - How many new websites aren't crawled because Google doesn't know they are there. - Why you must have great content and a relevant keyword phrase that matches the content to rank on Google. - How AI created content can be valuable if it's serving your customer. - Why you should be posting interesting and relevant video content to your company's social media accounts.   Resources:  Website: https://rankings.io/ LinkedIn: https://www.linkedin.com/in/chrisdreyerco/ Facebook: https://www.facebook.com/rankingsio/ Twitter: https://twitter.com/rankingsio    Additional Resources: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/