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Guesting on podcasts is a powerful way to grow your visibility, uplevel your network and ultimately scale your business.As established podcast hosts and many-time podcast guests Kristina and Staci Millard from Small Business School are giving you their first-hand experience and industry tips on how to get booked on podcasts as a guest to grow your network, your business and ultimately your impact. They cover:How to pitch yourself without giving the ick. How to identify aligned podcast opportunities.Why being a good guest is just as important as getting the interview in the first place. Why podcast guesting is a powerful visibility tool.The secret power of warm referrals for podcast guesting and how to get them.What makes a topic podcast-worthy.How to actually support a host's audience and build trust.Why the real ROI of podcast guesting happens in the follow-up, and how to stand out post-interview.What to include in your end of show call-to-action to drive real connection. This conversation is both encouraging and packed with practical advice to help you land aligned guest spots and make the most of them!Connect with Staci: InstagramSmall Business School PodcastThrive AccountingMentioned in Episode:Kristina guest hosting the Systems Saved Me PodcastKristina on the Women Owned podcast with Eleanor BeatonFind Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Join the High Vibe Women Online CommunityDownload Our LinkedIn Starter PackWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
Welcome back to Small Business School! In today's joint episode, Staci Millard and Kristina Bartold (Co-founder of The Social Snippet, and Community Podcast Host) pull back the curtain on what truly makes a great podcast guest — and how podcast guesting can be a powerful strategy for visibility, authority, and business growth when done well.Recorded in Ottawa during a High Five Women gathering, this candid conversation dives into what podcast hosts look for, why most pitches miss the mark, and how business owners can stop chasing podcast appearances and start using guesting intentionally to build real relationships, credibility, and ROI.If you've ever said, “I want to be on more podcasts,” but weren't sure how to turn that into actual opportunities, this episode is for you.Key topics covered:Why saying “I want to be on more podcasts” isn't a strategy and what to say insteadWhat podcast hosts actually look for when choosing guestsHow unclear messaging can hurt your credibility as a guestWhy warm introductions outperform cold pitching every timeThe biggest mistakes guests make after an episode goes liveWhether paying to be on podcasts is ever worth itHow to position yourself as a thought leader instead of a commodityWhat turns a good guest into someone hosts eagerly refer again and againPodcast guesting isn't about being everywhere. It's about being in the right rooms, with the right message, serving the right audience. When done with clarity and intention, one great podcast appearance can open more doors than a hundred cold pitches.Connect with Kristina:Instagram: @kristina.bartold Website: https://www.thesocialsnippet.com/Community Podcast: https://communitypodcast.buzzsprout.com/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
In this episode of the Goal Crazy Podcast, host Jason VanDevere interviews Dustin Riechmann, founder of Seven Figure Leap, who shares his journey from a 17-year engineering career to becoming a successful entrepreneur through podcast guesting. Dustin discusses the importance of collaboration, the transition to e-commerce, and how podcast guesting has significantly impacted his business growth. He introduces the Five P framework for effective podcast guesting and provides insights on finding the right podcasts, crafting pitches, and building relationships post-appearance. The conversation emphasizes the creation of a marketing flywheel to sustain business growth through podcasting.Enjoy The Show!Guest Links: FREE Podcast Guesting Playbook: 7figureleap.com/start
Meet my friend Mckayla — SEO Strategist, blog content writer, and honestly, the queen of breaking SEO down so it finally makes sense.If you've been wondering why SEO suddenly feels like a buzzword (again), how it works in 2026, or what actually moves the needle when it comes to getting found online this episode is for you.Inside this episode we cover: Why SEO has exploded again and what's changing in the online space How SEO supports your entire visibility ecosystem (not just your website!) Why podcast guesting is secretly one of the most powerful SEO strategies you can use How to track your SEO growth so you actually know what's working Simple foundational steps to optimize your content, your website, and even your guest interviewsIf the words “SEO” or “blogging” ever felt overwhelming Mckayla makes it feel doable, fun, and actually strategic.Let's make 2026 the year people find you without you having to post 24/7.Connect with Mckayla: https://www.instagram.com/commamama.co/https://thecommamamaco.com/Free SEO Checklist: https://tcm.myflodesk.com/six-steps-to-better-seo
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Join Dots Oyebolu as he talks with Jessica Rhodes, Founder of Interview Connections. Jessica shares how interview-based shows can grow networks and audiences while solo formats work best for nurturing an existing audience. She explains how to define podcast goals, identify ideal guest segments and use guesting to drive high-quality leads. The conversation digs into prep calls as a “great divide” in podcasting, balancing rapport building with scale. Jessica also outlines what makes a compelling guest pitch and how guests can add real value to hosts through promotion and genuine connection.Key Takeaways:00:00 Introduction.03:39 Defining your ideal client guides guest selection for lead quality.04:53 Interviewing customers can build trust and social proof.05:55 Solo episodes require strong delivery skills and fit audience nurturing.10:43 Prep calls filter serious guests, but can be hard to scale.13:18 Guests should stay agile and adapt to each host's process.17:53 A one-pager with full show details reduces guest friction.19:05 Personal, transparent guest outreach boosts your chances of getting a yes.24:40 Great marketing pairs valuable content with a clear ask and call to action.28:19 Guests add value by sharing episodes and building genuine rapport.Resources Mentioned:Jessica Rhodeshttps://www.linkedin.com/in/jessica-rhodes-9a291020/Interview Connections | LinkedInhttps://www.linkedin.com/company/interviewconnectionsInterview Connections | Websitehttps://interviewconnections.com/Insightful Links:https://www.forbes.com/sites/janehanson/2022/12/28/podcast-guesting-is-a-killer-marketing-strategy-for-2023heres-how-to-do-it-right/?sh=40a9b9de5d84https://podpros.com/elevating-your-podcast-guest-interview-game-to-build-stronger-connections-and-to-achieve-more/https://www.digitalmarketer.com/blog/podcast-guesting/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Podcast guesting can be one of the most powerful visibility and lead-generation strategies available — when it's done with intention. Too many guests leave results to chance: hoping the right questions get asked, hoping the conversation lands, hoping something converts. To kick off the new year, I invited some of my favorite experts in the podcast guesting space to share their best tip for 2026 — insights designed to help you become a more strategic, memorable, and results-driven podcast guest. Here's what they shared: The one thing you should give every host to ensure a strategic conversation. Why being a guest on 100 podcasts a year might be a waste of your time. What an 8-year-old can teach you about being a more engaging podcast guest. How to use a simple storytelling framework to turn listeners into your clients. A four-part system for finding the perfect podcasts to pitch for your business. The one strategy that will help you show up as an expert in AI search. Why your call to action could be losing you leads and the simple way to fix it. Featuring Tips From Top Guesting Experts: Alex Sanfilippo, Traci DeForge, Spencer Carpenter, Kimberly Crowe, April Adams Pertuis, Joe Casabona, Lyndsay Phillips Head to https://LeverageYourPodcastShow.com to read the blog >>>Stop leaving success to chance. Get my Crickets to Clients: 5 Shifts To Turn Podcast Interviews Into Real Results https://www.leverageyourpodcast.com/clients >>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
Many entrepreneurs are highly skilled at what they do — yet struggle to gain traction because no one knows who they are.In this episode of Entrepreneur Conundrum, Virginia Purnell sits down with PR strategist Zachary Bernard, founder of WeFeature You, to unpack how credibility is built before the sales conversation ever happens. Zach shares his journey from launching an automation agency at a young age to building a PR firm that helps founders amplify their expertise through podcast guesting, media placements, and consistent visibility.The conversation explores why being “good” at your work is no longer enough, how third-party validation changes buyer perception, and why podcasts have become one of the most effective credibility-building tools available to entrepreneurs today. Zach explains how podcast appearances, when leveraged properly, create trust, shorten sales cycles, and make every other marketing effort more effective.Virginia and Zach also discuss common mistakes business owners make when it comes to visibility — including trying to be everywhere at once, failing to repurpose content, and underestimating the role of consistency. Zach offers practical insight into choosing the right platforms, using email outreach effectively, and building a digital presence that supports long-term growth rather than quick wins.This episode is a valuable listen for founders, CEOs, and business owners who want to strengthen their authority, be taken seriously online, and build a brand that people trust before they ever reach out.In this episode, we discuss:Why credibility often matters more than talent in business growthHow podcast guesting builds trust faster than traditional marketingThe role of PR and third-party validation in buyer decision-makingCommon visibility mistakes entrepreneurs make onlineWhy consistency on fewer platforms beats being everywhereHow podcast content should be leveraged as a long-term marketing assetBuilding authority without relying on paid ads
Most podcast guests believe that the visibility gained from their interviews will lead to paid opportunities. However, visibility and podcast guest appearances alone don't drive revenue! In this episode, Shayna Davis explains how to treat guest appearances as business assets that attract real corporate contracts. You'll learn how to shift your positioning, speak to decision-makers, and package your expertise for serious deals. Get ready to make your podcast guesting a profitable experience!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/363Chapters00:00 Introduction to Leveraging Podcast Appearances02:47 Understanding Corporate Opportunities06:02 Positioning for Corporate Success08:50 Monetizing Guest AppearancesTakeawaysVisibility does not always equal profitability.Most podcast guests do not treat their appearances as business assets.Corporations spend trillions on goods and services every year.You can leverage your current expertise for corporate contracts.Positioning is key to attracting corporate buyers.Demonstrate how you solve real business problems for corporations.Upgrade your guest bio to highlight business results.Create a corporate worthy authority page to attract sponsors.Your influence should be bankable, not just visible.These corporate deals are more achievable than you think.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/363
Ready to make your podcast guest appearances work harder for you? This episode is all about taking the power of podcast guesting and amplifying it with smart marketing strategies.I'm joined by Berlyn from Planted Marketing, a community-centered marketing strategist for purpose-driven brands and the creator of The Greenhouse: Marketing Hub for Solopreneurs. Together, we break down:
Struggling to feed your content calendar? You are overlooking the most efficient content engine available: Podcast Guesting. A single 30-minute conversation can populate your marketing channels for weeks, all while establishing you as a thought leader. Forget scripted sales pitches. Modern audiences crave authenticity. By sharing genuine stories and "giving away the farm" in terms of value, you build rapid trust. This approach creates a library of multimedia assets—audio, video, and text—that your sales team can use to validate expertise and close deals faster. Victoria Bennion
I lost my brother to suicide and my dad to cancer only eighteen months apart. Those were the hardest moments of my life and they changed everything. Grief stripped life down to what actually matters and forced me to grow in ways I never expected.This episode is a raw look at loss, healing, and the hard truths that shape you when life breaks you open. If you're navigating grief or heavy emotions, this will help you feel less alone.In this episode you'll learn:
Send us feedback/questions via TextWelcome to this holiday edition of Ask the Podcast Coach! I'm Dave Jackson, flying solo with special guest Chris Stone from Castahead.net. In this lively episode, we kick things off debating the most overplayed Christmas songs (sorry, Mariah Carey!), slide into podcast mic setups—covering everything from phantom power to Cloudlifters and USB/XLR combos—and share our biggest podcast merch mistakes. Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comChris' Podcast ProductionCastahaed.netDealcastershttps://www.podpage.com/dealcastersHome Gadget Geekshttps://www.homegadgegeeks.comPodmatch Guesting Toolhttps://supportthisshow.com/podmatchFourth Wall Merchhttps://supportthisshow.com/fourthwallPodcast Hot Seat (Podcast Audits)https://www.podcasthotseat.comFeatured Supporter: Shane from SpybraryWe interview spy authors, espionage historians and fans of spy books, spy movies and spy TV series! Check it out at https://spybrary.com/ Podcast Hot Seat Black Friday DealNot happy with your downloads? Get some honest, constructive, feedback to get your show going in the right direction AND get a free month at the School of Podcasting (now through the end of the year). Take advantage of this black friday deal and get your podcast going in the right direction. Go to podcasthotseat.com Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome
My personal branding journey has been shaped by years of helping entrepreneurs and influencers build their presence and influence. I've had the privilege of working with top names in the industry, refining their brand messages and guiding them to create meaningful media opportunities. Through my own experience as both a podcast host and a dedicated listener, I've learned what it takes to captivate an audience and leave a lasting impression. In today's episode, I'm sharing these lessons to help you do the same! I reveal my top strategies for becoming a podcast guest that leaves people wanting more. You'll learn how to connect with your audience on a deeper level and make an impact that translates to more followers and potential clients. "Your goal as a podcast guest is to think about all the questions that the host could ask, and make the answers a documentary instead of a lecture." ~ Jen Gottlieb In This Episode: - Introduction & the power of podcast guesting - Defining the ideal podcast audience avatar - Why storytelling is crucial for podcast success - How to create sound bites that get shares - Giving away your best value on podcasts - Building relationships with your podcast host - Why you must focus on just one call to action - Bonus tip: Be the biggest promoter of the podcast Where to find me: IG: https://www.instagram.com/jen_gottlieb/ TikTok: https://www.tiktok.com/@jen_gottlieb Facebook: https://www.facebook.com/Jenleahgottlieb Website: https://jengottlieb.com/ My business: https://www.superconnectormedia.com/ YouTube: https://www.youtube.com/@jen_gottlieb
IN CLEAR FOCUS: Forget chasing big-name podcasts. This week's guest, publicist Christina Lenkowski, reveals why the real money is in guesting on niche shows packed with your ideal audience. She explains how to use podcast guesting as powerful earned media to be someone prospects "know, like, and trust." Learn the secrets to a successful pitch, the importance of service over self-promotion, how to avoid common mistakes, and why this strategy is a long-game for generating warm, qualified leads.
The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence
"When they see your face, look into your eyes, you're real and you're human and you're authentic, that's when trust happens." Strong relationships form the backbone of every successful business. Growth becomes easier when you intentionally invest in the connections that matter, release the ones that drain your energy, and stay open to forming new relationships that bring purpose and momentum. Trust, consistency, and genuine human connection—not tactics—create the stability and opportunity that leaders rely on. Alan McLaren, a veteran executive and relationship strategist, shares powerful insights on why intentional connection shapes long-term success. He explains how clarity, visibility, and authenticity help leaders expand their influence, strengthen their network, and build trust quickly and naturally. His approach to service-driven leadership reveals how meaningful conversations can spark new partnerships, deepen existing ones, and create opportunities that last. Everything culminates in the upcoming December 3 event, where Alan will help leaders use strategic connection to accelerate trust, authority, and growth. Learn more & connect: Register for the free Podcast Guesting for Leaders event here: https://www.eventbrite.com/e/podcast-guesting-for-leaders-the-fast-track-to-trust-authority-growth-tickets-1969995450423 Alan McLaren is co-founder of STRATA Originals, working with CEOs and executives to build and refine authentic and impactful leadership brands. https://strataoriginals.com/ Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
This one's a total blast! I promise you'll laugh, learn, and walk away with a few “oh dang, that's good” moments. I'm chatting with one of my private launch clients and dear friends, Misty Hughes, host of Mom~2~Mom Mentoring. We dive into everything from naming your coaching method, like The Mic Drop Mastery Method, why it matters for your brand and how to protect your content while still creating collaboration and connection.All with the goal of keeping your podcast fresh, fun, and full of purpose. Misty shares what she's learned through hosting guests on her podcast — from insights about adult ADHD, mother–daughter relationships, and the unique challenges pastors' wives face — to how she keeps her show rooted in faith, purpose, and joy.I share a few behind-the-scenes strategies for protecting your content, building systems that save your sanity, and using tools to make your workflow smoother (and actually enjoyable again).If you're ready to simplify podcasting, grow your influence, and fall back in love with your microphone, this episode is the spark you need to light that fire again.⏯Press Play and Let's Go!
Strategic Podcast Guesting: Boost Your Professional ImpactSUMMARYIn this episode, John delves into the nuanced value of podcast guesting for professional speakers and coaches. The discussion explores whether incorporating podcast guesting into your promotional strategies is worth it and emphasises the importance of strategic planning over mere volume. Key insights include the potential benefits of both audio and video formats, how podcast guesting can enhance authority and create long-term opportunities, and the importance of being well-prepared for interviews. The episode also highlights the pros and cons of using booking agencies, the significance of a clear call to action (CTA), and how to pitch and promote podcast appearances effectively. Finally, tips are shared on maintaining professional integrity and ensuring guest appearances align with your goals for maximum impact.CHAPTERS00:00 Introduction: Is Podcast Guesting Worth It?00:41 The Potential of Podcasting: Audio vs. Video03:13 Strategic Podcast Guesting: Quality Over Quantity05:40 Preparation and Performance Tips for Podcast Guests12:36 The Role of Booking Agencies15:29 Starting Out: Tips for New Podcast Guests18:45 Maximising Your Podcast Guesting Experience26:01 Conclusion: The Future of Podcast GuestingVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.
Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting
When was the last time you showed up as your whole self — messy bun, bold dreams, coffee cup in hand — and said, “This is me”? In this episode of The Communication Queen Podcast, host Kimberly Spencer sits down with Marianne Hickman, professional speaker, storytelling coach, and founder of The Elegant Office. Together, they unravel the truth that every Queen in business needs to hear: authenticity isn't optional — it's your greatest business strategy. From her journey as a single mom of five on food stamps to becoming a powerhouse on global stages, Marianne reveals how owning your story — every raw, unfiltered, audacious bit of it — builds unshakable trust. Kimberly and Marianne go deep on the “cost of conformity,” how to stop shrinking to fit, and why storytelling that comes from the scars (not the wounds) transforms audiences and careers alike. If you've ever felt like your story wasn't “professional” enough to share, this conversation will shake you awake. Because when you stop performing and start being real, your people don't just listen — they lean in.
Send us a text letting us know your thoughts on today's episode What if you could grow your podcast without spending more time creating content just by borrowing someone else's audience? In this episode of Podcasting for Moms, I'm breaking down how podcast guesting can help you tap into warm, engaged audiences and grow your show organically (without relying on social media or stressing over downloads).You'll learn:
Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting
Ever built a business that looked great on paper but felt like a full-time fire drill?
Beginner Mom Boss- Strategies to Start a Profitable Amazon Store or Etsy Shop
Wondering what to do after you've nailed your podcast SEO but still want more traction? If you're already showing up and creating great podcast content, but still craving more podcast visibility, this episode is for you! I'm sharing 4 podcast growth strategies you can layer onto your existing podcast promotion plan without overcomplicating things. You'll get a clear sense of what's worth trying now, what to hold off on, and how to decide based on your capacity. These aren't quick hacks. They're long game moves that work alongside your SEO for podcasters to build real, lasting online visibility. If you've been feeling pressure to “do all the things” to grow your podcast, this episode will help you pause, refocus, and grow your show with purpose! Xo, Juliana Want me to personally audit your podcast? https://juliana-barbati.thrivecart.com/podcast-performance-boost/ Snag the Podcast Growth Lab and learn the exact strategies I use inside my podcast marketing & production agency to triple downloads + what helped me grow my show to a top 0.5% podcast. → https://juliana-barbati.thrivecart.com/seo-secrets-for-podcasters/ Get your action steps here: www.julianabarbati.com/homework Connect with me: www.julianabarbati.com www.instagram.com/julianabarbati_
I want to hear your thoughts about the show and this episode. Text us here...In this inspiring episode of Casa De Confidence, host Julie DeLucca-Collins sits down with fellow podcaster, coach, and animal-advocate Julie Marty-Pearson to uncover the truth behind what it really takes to launch and grow a podcast that matters.You'll hear how Julie Marty-Pearson turned her love for storytelling and pets into The Story of My Pet Podcast and a thriving coaching business that helps women find their voice, build confidence, and share meaningful stories. Together, the two Julies explore:
In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy. Time Stamps: 00:00 – Welcome and introduction 01:10 – Why podcast guesting belongs in your book marketing plan 03:00 – Reason #1: Repurposing guest appearances as long-term content 07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences 14:00 – Bonus: How podcast guesting connects directly to sales multipliers 16:30 – Sponsor break: Coffee and Commas newsletter 18:00 – The importance of shortening the sales cycle with podcast appearances 23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise) 28:15 – Bonus tip: Why guesting works long after your book launch 34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book 38:30 – Wrap-up and closing thoughts Keywords: book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link
In this episode of the Passports, Profits, and Pixie Dust podcast, host Lindsay welcomes Candace Dudley, a podcast guesting coach and host of The Better Brave Podcast. Candace shares her journey from teaching to podcasting and coaching solopreneurs on growing their visibility through podcast guesting. She offers actionable advice on starting as a podcast guest, the importance of delivering value, and the essentials for a successful guest appearance. The discussion also touches on strategies for finding aligned podcasts, the significance of sharing episodes, and the unexpected networking opportunities that arise from podcasting. Candace provides insights for those at different stages of their entrepreneurial journey, emphasizing the impact of authentic and thoughtful engagement in the podcasting community. 00:00 Introduction and Guest Welcome 00:51 Candace's Journey from Teaching to Podcasting 01:33 Starting a Podcast: Challenges and First Steps 04:32 Network Marketing and Podcasting Synergy 06:38 Finding Your Voice and Providing Value 11:39 Getting Started with Podcast Guesting 16:24 The Importance of Quality Over Quantity in Podcasting 21:32 The Magic of Networking 21:48 The Importance of Sharing Content 24:23 Essential Tools for Podcast Guests 26:25 Services for Aspiring Podcasters 30:34 Effective Promotion Strategies 34:25 Rapid Fire Questions and Closing Thoughts Connect with Candace: Instagram: https://www.instagram.com/candacedudley/ Threads: https://www.threads.net/@candacedudley Website: https://www.candacedudley.com/ Grab your FREE Travel Agent Marketing Starter Kit here:
You've been landing podcast interviews, showing up, and doing the work—but nothing's happening after the episodes. No new leads. No real visibility. And you're wondering: is podcast guesting even worth it?The truth? Podcast guesting does work—but only if you avoid a few common mistakes that cause interviews to fall flat. In this episode, I'm sharing the 3 biggest mistakes I see guests make—and the simple fixes that actually turn interviews into results.Here's what you'll walk away with:
Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it's easy to feel like your voice is getting lost in the noise.That's why I invited my friend and fellow connector, Julie Fry, founder of Your Expert Guest, to join me on the podcast. Julie helps women entrepreneurs, speakers, and authors get booked on podcasts—the right podcasts—to grow their visibility and credibility.In this episode, we dive into:How to turn podcast visibility into meaningful relationships (because visibility without connection won't grow your business).Where AI helps—and where it hurts—your outreach. Julie and I share how we each use AI to start ideas but not replace our voice.How to write podcast pitches that actually get read (and why human connection always wins over AI-generated templates).How to move past perfectionism and imposter syndrome so you can confidently pitch yourself as a guest.Why podcasting is one of the most powerful tools for building community, establishing authority, and amplifying your voice, especially for women.Julie and I also talk about the loneliness epidemic that many of us feel, and why showing up as our real, imperfect selves is the best way to stand out in an increasingly automated world.If you've been meaning to pitch yourself for podcast interviews—or to start one yourself—this episode will give you the motivation and mindset to take action.About My Guest: Julie Fry is the Founder of Your Expert Guest, a podcast visibility agency for women making an impact who want to be heard by their ideal client without spending HOURS on social media. She and her team book interviews for their clients on top ranking podcasts, helping them reach new audiences, build credibility, grow their referral networks and reach thousands of listeners. When she's not working with her amazing team of guest and host matchmakers, she loves spending time with her family, cold plunging, kayaking, laughing hysterically at SNL sketches and of course, listening to podcasts.About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. Links:Show notes at https://www.speakingyourbrand.com/446/Julie's website: https://yourexpertguest.com/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxJulie Fry (guest) = https://www.linkedin.com/in/fryjulie/ Related Podcast Episodes:Episodes 441-444: Booked Without Burnout SeriesEpisode 433: Behind the Scenes of My AI-Powered Business: Real-World Use CasesEpisode 378: The Power of Women's Voices and Stories to Change the World JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.
Have you ever wondered how to get in front of the right audience without constantly chasing leads? In this episode, Christina Lenkowski shares how solopreneurs can use podcast guesting as a powerful tool to build credibility, attract clients, and grow their businesses. From pitching yourself with confidence to turning interviews into lasting opportunities, you'll learn exactly how to make guest podcasting work for you.Episode FAQsI don't have a huge following. Can podcast guesting still work for me?Absolutely. You don't need a big audience to get results from podcast guesting, you just need the right audience. Focus on smaller, niche shows that attract your ideal clients rather than chasing big-name podcasts. Those intimate, topic-focused audiences are often more engaged and more likely to convert. Think quality over quantity.How do I find the right podcasts to be a guest on?Start by leveraging your network. Ask peers, clients, or your online community what shows they listen to. Then, use the Podcast Piggyback Method Christina mentioned: search for someone who shares your target audience, look up the shows they've been on, and explore similar ones. Tools like Apple Podcasts and ListenNotes make it easy to spot patterns and find aligned shows.How can I measure if podcast guesting is actually helping my business?Track results in a few simple ways:Add a “How did you hear about me?” question to your intake forms.Use a unique link or promo code when sharing your offer on shows.Review your growth quarterly (email list, website traffic, social followers). Remember, podcast guesting builds long-term trust and visibility, so results often compound over time as people hear you on multiple shows.
Are you struggling to find the right people to share your message with - people who actually want to learn from you and become life-long fans and supporters? Being a guest on the right podcasts can make all that happen - but it starts with learning what you need to do to find these podcasts, and more importantly, become someone who instantly provides what these hosts need and want. On this episode, we talk to someone who is a respected authority on the podcast industry - Alex Sanfilippo, founder of Podmatch, a podcasting hosting and guesting matching service. With over a decade of experience as an entrepreneur, SaaS solution founder, and podcaster, he has discovered how the right approaches can supercharge your message and mission - and help you fulfill the God-given purpose you're been given. ABOUT OUR GUEST Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!Learn more about Podmatch Hear Allen's episode on Podcasting Made SimpleTap to send us a text! Support the showJoin our Creative Community In our 360 Membership, you get focused encouragement, guidance, and training on how to thrive as a faith-focused creative. Joining gives you access to our exclusive app, workshops and community conversations, as we change from being creatively confused to creatively confident! GodandGigs.com/membership PODCAST MERCHGet God and Gigs themed gear, clothing and accessories HERE! GOT VALUE FROM THIS PODCAST? If so, please share your: TIME: Send this episode to someone who you know would enjoy it TALENT: Email your art or music to add to our community to allen@godandgigs.com TREASURE: Tap HERE to help support God and Gigs with a donation!
What if the fastest way to grow your authority wasn't starting a podcast—but speaking on other people's?In this special episode, Brent Peterson flips the mic on Mischa Zvegintzov, host of the Table Rush Talk Show. Together they dive into the art of podcast guesting, why clear beats clever in branding, and how even small shows can create big breakthroughs.Mischa shares the personal rebirth moments that shaped his journey, the power of yoga and breath in handling stress, and the surprising role storytelling plays in building connection. You'll also hear why writing a book—even before you feel ready—can be a powerful magnet for opportunities.This isn't just about landing podcast spots—it's really about leveraging your story to influence, inspire, and monetize faster.
This week, we're doing something a little different. I'm sharing my recent podcast guest feature on The Mindful Marketing Podcast with Andréa Jones, where I dive into how to approach podcast guesting strategically, so it's not just about sharing tips, but about building relationships, creating opportunities, and attracting clients. In this episode, you'll hear how to: -Prep effectively for podcast guest interviews -Share your work naturally without over-promoting -Build lasting relationships with podcast hosts and make the most of every appearance ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts. ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/
Tired of the social media slog? Learn how to quit social media promotion and still grow your podcast.Are you feeling burned out from the endless cycle of creating content just to see zero ROI from your podcast's social media promotion? You're not alone. The constant struggle of putting in time and effort for posts that don't convert to clients or increase listenership can feel like a chore. In this candid solo episode of Podcasting Unlocked, Alesia Galati shares her personal "Q4 Experiment" to completely drop social media promotion for the podcast and replace it with high-fulfillment, high-ROI strategies. Discover why social media might not be serving your podcast growth and the actionable steps you can take to shift your focus to channels that genuinely light you up.Key Takeaways:The Zero-ROI Problem: Learn why spending time and effort on platforms like Instagram, LinkedIn, and Facebook is no longer worth it when it fails to generate new leads, client conversions, or an increase in podcast listeners.The Three Pillars of a New Growth Strategy: Discover the three focused activities that will replace social media posting: Speaking and Workshops, Podcast Guesting, and Optimizing Your Own Channels (email list and website).Prioritize High Fulfillment: Shift your efforts from tasks that feel like a "slog" to activities like guesting and teaching workshops, which are exciting, light you up, and provide tangible returns.Key Performance Indicators (KPIs) to Track: Understand the metrics that truly matter for podcast and business growth, including lead generation (discovery calls), time efficiency, website traffic, and conversion rates from workshops.Take Action with Free Workshops: Get details on the three upcoming free Q4 workshops focused on Podcast Marketing (Oct 17th), Podcast Workflow (Nov 17th), and 2026 Podcast Goal Setting (Dec 17th).Alesia is running an experiment, and she's inviting you to run one too. Take a moment to consider: what is one thing in your business or life that no longer feels good and that you can drop?The first step in making this change is learning the new strategies. Sign up for one of the free Q4 workshops at galatimedia.com/workshop—it's time to build a podcast that feels good and drives results!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:WorkshopsProud member of the Feminist Podcasters Collective.
Have you noticed that podcast guesting doesn't deliver the same results it used to? Maybe you've been showing up on great shows, sharing your expertise, and yet… the leads, clients, and opportunities aren't flowing the way you expected. That's because the industry has shifted. And if you're still approaching podcast guesting the way you did 3 to 5 years ago, you might be putting in effort without seeing the return on investment. In episode 459 of Amplify Your Success Podcast, I break down 3 big shifts in the podcasting landscape that are dramatically changing the ROI of podcast guesting. When you understand these changes—and adapt your strategy—you could unlock new opportunities to boost visibility, authority, and client attraction without wasting valuable time. If you're ready to get more from every interview and stop spinning your wheels, this episode will give you the clarity you need. Key Takeaways: [03:41] Why podcast guesting results have diminished over the last few years [06:28] How audience listening habits and attention spans play into many experts seeing fewer leads from their guest appearances [10:55] Why the growth of new podcasts has actually led to three problems for hosts and guests [14:40] What hosts expect from high-value guests (and how this has led to a rise in less bookings on popular shows.) [00:18:17] What to do differently so your interviews convert into opportunities [00:21:02] How to position your message to adapt to today's noisy visibility landscape [00:24:11] Why embracing, and adapting to, these market shifts keeps you relevant and in demand Resources Mentioned in This Episode: Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Ryan Estes, Founder of Kitcaster, to share how he has helped 800+ startup founders and CEOs harness the power of podcast guesting. Ryan reveals how authentic conversations can raise millions, build stronger brands, and even shape how AI perceives businesses. He breaks down the challenges small business owners face, from fear to growth, and explains why showing up consistently is the ultimate differentiator. With real case studies and proven results, this episode is packed with insights on turning podcasts into a growth engine. Key Takeaways for Small Business Owners: The Power of Podcast Guesting – Ryan explains how appearing on podcasts helps founders and CEOs build authority, attract customers, and even secure funding. Fear is Universal in Business – Whether raising $300M in venture capital or running a bootstrapped startup, all entrepreneurs face fear and pressure—and acknowledging it is key to growth. Authenticity Wins in the Market – Passion, care for customers, and a personal voice are what truly differentiate businesses in competitive industries. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Podcasts Influence AI Training Data – Ryan highlights how large language models like ChatGPT use podcast content for training, making consistent podcasting a way to shape how AI “sees” your brand. Million-Dollar Results – Case studies show founders raising millions and generating seven-figure revenues directly from podcast interviews arranged by Kitcaster. Consistency Beats Perfection – Ryan's advice: don't judge yourself until your 100th piece of content; give yourself space to make mistakes and learn while building your brand presence. One action small business owners can take: According to Ryan Estes, one action small business owners can take is to openly share their story – through podcasts, social media, or direct outreach – because authentic communication is the key to building trust and driving growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
In this episode of The Blogging and SEO Show, I'm chatting with podcast guesting strategist Amanda Bennett about simple, social media optional ways to grow your audience using podcast interviews, real-life networking, and community-led marketing. We dig into why guesting can outperform constant posting, how to choose the right shows, and the one clear call to action you should offer so listeners actually take the next step. You'll also learn scrappy ways to repurpose guest interviews into blog posts for long-term SEO, build high-quality backlinks, and track what's working so your blogging and SEO efforts compound without burning you out.Questions answered in this episode:Why is blogging and podcasting a such a good pairing when it comes to being social media optional?What single call to action works best for podcast listeners and how should you present it?Should you send listeners to a freebie or paid offer after an interview?Do we pick one CTA to send, or can we give them options?Connect with Amanda:Podcasting Moms ClubMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jessica Rhodes as they chat about the transformative power of podcast guesting, the top strategy for thought leaders in 2026! Jessica Rhodes founded Interview Connections, the world's first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! When she's not talking about podcast guesting, Jessica can be found in a sauna + cold plunge, wrangling her backyard chickens, or serving as chauffeur to her very athletic kids! The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai
How can podcasting help you raise your profile, connect with the right audiences, and truly engage in ways other media can't? In this episode of The PR Podcast, we sit down with James Colistra, founder of Wonderfish and creator of the Podcast Power Circuit™, to explore the power of podcast guesting.With a background in marketing and media at outlets like Forbes and The Economist, James brings deep expertise on how to turn podcast appearances into strategic opportunities. He shares insights on selecting the right shows, crafting authentic messages, and building lasting connections with listeners. Whether you're a brand leader, entrepreneur, or communications pro, you'll learn how podcasting can elevate your visibility, establish thought leadership, and open doors to new opportunities.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.James Colistra: Twitter: https://x.com/jimjimma5Instagram: https://www.instagram.com/jimjimma5/LinkedIn: https://www.linkedin.com/in/jamescolistra/Wonderfish: website: www.wonderfishpr.comLinkedIn: https://www.linkedin.com/company/wonderfish/posts/?feedView=allThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
Ever feel like you're posting nonstop but still invisible? Podcast guesting might be the shortcut you've been looking for.In this episode, I'm joined by Candace Dudley, podcast guesting strategist and fellow mom, to talk about how getting on the right podcasts can help you get seen, build trust, and sign clients—without adding more content to your already full plate.We dive into:How to pull out your niche speaking topics so you actually stand outWhy “nos” are a good thing (and what they really mean)The 3 parts of every great interview—and how not to waste your airtime on a long backstoryMaking guesting work with kids at home (yes, Spider-Man costumes and baby cameos included)The ripple effect of guesting: visibility, referrals, and clients who already trust youIf you're a mompreneur who's tired of hustling for visibility, this episode will show you how podcast guesting can open doors, grow your network, and help you get booked out.MENTIONED IN THIS EPISODEGrab Candace's free Podcast Guesting Starter Guide Connect with Candace on Instagram: @candacedudleyLearn more at candacedudley.comGrab Sydney's free Buyer Journey Content Map
If you've ever wondered whether podcast guesting could actually move the needle in your business—or you're not sure where to start—this episode is a must-listen. I'm joined by podcast publicity pioneer Jessica Rhodes, founder of Interview Connections and the OG of podcast booking agencies. Jessica has helped hundreds of entrepreneurs land thousands of interviews—and today she's breaking down exactly how new and emerging coaches can use podcast guesting to build visibility, grow their audience, and yes… land paying clients. We talk about: Why podcast guesting still works (and why it's especially powerful for coaches) How to treat your first year of guesting like a beta experiment The “green room” strategy that turns hosts into collaborators (or clients!) How to build a simple, effective 1-sheet that gets you booked The biggest mistakes new guests make (and how to avoid them) What to actually say when someone asks, “Where can people find you?” Whether you've been thinking about getting yourself out there or have already dipped a toe into the guesting pool, this episode will give you the clarity and confidence to pitch yourself like a pro—without feeling like you need to have a bestselling book or a viral TED Talk first.
In this episode I do a live coaching session with two of my Academy members. We unpack a strategy to help them be a guest on more podcasts AND optimize each podcast guesting opportunity! ******* Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************
The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence
"I went on other people's podcasts, ‘cause I was pretty much starting over… jumping on other people's podcasts is really what built my career back in 2020.” Building meaningful business connections doesn't require massive ad spend—it requires conversations that count. Podcast guesting is one of the most powerful ways to position yourself as a trusted authority, grow your audience, and attract clients without relying on paid marketing. By focusing on value, authenticity, and storytelling, you can transform a guest appearance into long-term opportunities. That's why the Podcast Guesting Masterclass is designed to show you exactly how to succeed. You'll learn how to land guest spots on the right shows, what to say to captivate listeners and build instant trust, and how to turn podcast interviews into paying clients. Scheduled for September 22, 2025, at 7:00 PM EST, this free virtual event gives you the tools to elevate your brand and business through podcasting. Spots are limited—reserve your seat now to secure your advantage. Alfonso Cuadra is a serial entrepreneur, creator of Wealth Genius AI, real estate investor, international speaker, and author who built his empire from humble beginnings. Known as “the godfather” of podcast guesting, he now teaches others how to harness this strategy to scale to six or even eight figures.
✍️ Episode SummaryAfter making over a million cold calls in the mortgage world, Mischa Zvegintzov walked away from it all to raise his two sons. That decision shaped the rest of his life—and eventually fueled the rise of his Table Rush Talk Show into the top 1.5% of podcasts worldwide. In this replay of his guest interview on Podcasting Secrets with Nathan Gwilliam, Mischa reveals the overlooked metrics that really grow a podcast, the three-sentence pitch email that lands interviews anywhere, and why the most powerful influence begins at home before it ever shows up on the airwaves.
This is the 5th episode in my 6-part Authority Short Cuts series, designed to give you quick, high-impact ways to amplify your visibility, credibility, and client attraction. What if you could skip the grind of chasing social algorithms, pouring hours into content, or spending thousands on ads and instead, tap into a built-in audience that's already waiting to hear your message? That's the power of podcast guesting.
From “I'm Too Afraid to Guest” to “Put Me on the Mic!” – My Tips for Overcoming Fear of Podcast Guesting"Podcast guesting sounds great, Candace... but what if I'm too scared to speak on them?"If you've ever asked that question, you are so not alone. In fact, it's probably the most common hesitation I hear from entrepreneurs who want to grow their business—but feel paralyzed when it comes to putting their voice out there.In this solo episode, I'm talking you through:
Send us a textPodcast guesting is one of the fastest ways to build trust and grow your audience - especially with these tips!Today I'm chatting with Podcast Guesting Coach Candice Dudley, who helps entrepreneurs just like you get booked on shows that put you in front of warm, aligned audiences who want to hear what you have to say.We talk about how podcast guesting isn't just about visibility - it's about connection. It's about getting in the right rooms, building real relationships, and making it ridiculously easy for people to say “Yes, I want to work with her!”Inside this convo, you'll learn:How to know if you're ready to be a podcast guest (HINT: perfection not required)The biggest mistakes people make when pitching themselves as a guestThe secret to getting booked on shows that lead to real results (not just downloads)Exactly what to do to have hosts saying, "She was an AMAZING guest!"How podcast guesting builds trust faster trust than most other forms of marketingWhether you're brand new to pitching or you've done a few interviews and want to tighten up your strategy, Candice breaks it all down in a way that's clear, doable, and totally human.Mentioned In This Episode:PodcastGuests.comPodMatchOther Links & References:Wanna make some connections that lead to podcast guesting and other amazing opportunities? Join us at our next PWR Virtual Speed Networking Event!For even deeper connections, better support and faster business growth, check out the Powerful Women Rising Community!Get Candice's Free Guesting Started Guide and her Podcast Guesting Tracker!Learn more about Candice, her podcast and her Podcast Guesting Accelerator HERE!Support the showConnect with Your Host!Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.
In this episode I dive into: Strategies for how to be a guest on podcasts. Strategies for how to optimize each podcast guesting opportunity. Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/ Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************
We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing, repurposing), and why the green-room connection (before/after the interview) often drives real business. Why this matters for health coaches Complex, personalized services convert best through conversation, not scripts. Guesting = low-lift content creation + instant authority via borrowed audiences. Hosting builds a home base; guesting builds reach. Use both strategically. Key takeaways Start as a guest to clarify messaging; then consider launching your show. Treat your podcast (hosted or guest spots) as part of a marketing funnel: problem → value → clear CTA every time. Monetize beyond ads: affiliate offers, service enrollments, lead magnets, networking with hosts. Repurpose every interview: short clips, reels, emails, blogs—one appearance = weeks of content. Leverage the green-room chat (off-air). Relationships there often become clients, partners, or affiliates. Follow demand: pitch shows where your ideal buyer already listens. Action steps (do this next) Define one offer + one CTA you'll use on every interview. Draft 5–7 signature questions you answer brilliantly (and suggested questions for hosts). Create a repurposing checklist (clips, quotes, newsletter, LinkedIn/IG posts). Build a simple booking page/lead magnet to capture interest from episodes. Pitch 5 aligned shows this week—or work with a specialized podcast booking agency. Host vs. Guest — equal power, different benefits Guesting: Audience growth, authority by association, faster lead gen. Hosting: Consistent nurture for your list, message control, deeper brand assets. Monetization quick hits Funnel-first: every episode points to one next step (quiz, call, free training). Affiliate marketing works with small but engaged audiences. Track results: appearances → traffic → email signups → sales. Support the show Rate/review on Apple Podcasts and share with a coach who needs a guesting strategy. Free resources from the host: omarcumberbatch.com (5-Day Sugar Challenge; Hidden: The Six Not-So-Obvious Ways to Get Your Clients Unstuck).
You don't need a million downloads to monetize - but you do need to know who you are behind the mic.In this episode, I'm breaking down the three types of podcasters I see over and over again (and maybe you'll see yourself too): The Artist, The Angel, and The Accountant. Each brings something powerful.And each can sabotage your show's success without the right plan.I'm also sharing real-world ways podcasters earn income at different stages, plus a few myths that need to be retired once and for all.If you've ever wondered why it feels so hard to monetize, this conversation will feel like a mirror and a map.Let's rock and roll!Data from Fourthwall + Castmagic
The Smart Passive Income Online Business and Blogging Podcast
#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm joined by SPI CEO Caleb Wojcik to talk through the entire process of launching my new book, Lean Learning. We discuss the highs, lows, and everything that led to making the New York Times and USA Today best seller lists! Listen in because I'll share the strategies that worked and the challenges that made me wonder if people even read anymore. You'll hear about my podcast tour, using bonuses to drive sales, bulk orders, and how TikTok is transforming the way people buy books. We also talk about working with a traditional publisher. Tune in to hear my unfiltered thoughts! Show notes and more at SmartPassiveIncome.com/session878.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.