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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.Links: Follow James Robert Lay Visit Digital Growth Institute
For today's episode, HW Media CEO Clayton Collins had an opportunity to chat with a phenomenal guest: James Robert Lay, a digital anthropologist and the founder and CEO of the Digital Growth Institute. Today's conversation is a deep dive into the intersection of marketing, sales, technology, and human behavior in the mortgage industry. James emphasizes the importance of addressing consumer confusion and negative emotions, building trust through empathy, and lenders shifting their positioning from heroes to guides. He also highlights the role of individual brands and the need for continuous learning in digital transformation.Related to this episode:Connect with James on LinkedInFollow James on TwitterDigital Growth Institute HousingWire on YouTubeEnjoy the episode!The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire's news desk. Hosted by Clayton Collins and produced by the HW Media team.Want unlimited access to breaking news, feature stories, and in-depth analysis on mortgage rates directly from leading experts? Sign up now for an HW Premium subscription at https://www.housingwire.com/hwplus/
James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs. He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action. Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.What You'll Learn:The Framing of 1994: Understanding the historical context of technological and financial evolution.Why July 5th, 1994, and May 18th, 1995, were so ImportantThe Difference Between Financial Anxiety and Financial StressThe Health Toll of Financial Stress:How to Transform Financial BeliefsIQ Vs AQ Vs EQ and Which You Need: Bridging the Gap Between Education and ActionThe Real Meaning of CommunityWhat Financial Brands Have to Do Before They Can Harness AIThe Issue and the Opportunity During the Bank's Recent Financial CrisisWhere We Can Beat AIThe Most Important Content in the Age of AIGrabbing and Honoring AttentionThe Myth of the Better StoryFinancial Problems are Looking for the Hero (and What You Need to Be Instead)Connect with James Robert Lay:Website LinkedIn TwitterYouTubeBookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.
In today's rapidly evolving landscape, the banking industry finds itself at the crossroads of innovation and tradition. One individual who has positioned himself at the forefront of this transformative journey is James Robert Lay. With a keen eye for technological advancements and a profound understanding of the financial sector, Lay has become a prominent figure driving the digital growth of banking. James has successfully guided banks and financial institutions to reimagine their customer engagement strategies. Embracing the power of artificial intelligence, data analytics, and personalized experiences, he has enabled these institutions to transcend geographical boundaries and connect with customers in ways previously unimagined.
In this episode, your host, Jeff Ford speaks with Digital Growth Institute's James Robert Lay about navigating pivots and changes in your company, the importance of truth and honesty, research insight and strategies, the value of outside perspective, the territory of transformation, and more.
James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. He is the author of Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands. He is also the founder and CEO of the Digital Growth Institute, where he has guided more than 520 financial brands on a mission to simplify digital marketing and sales strategies that empower banks and credit unions to generate 10X more loans and deposits. James Robert Lay has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer." James Robert Lay joins chats with Chris Snyder on how banks and credit unions can simplify their digital marketing initiatives to increase customer revenue on a local level.
Digital Growth Institute Founder & CEO James Robert Lay joins Sue Woodard to discuss building “the growth team” to deliver a top-notch customer experience. Get your steps in and uncover why the majority of digital transformation projects are failing, and what you can do to ensure success. To learn more, snag your own copy of James Robert Lay's newest book: https://www.digitalgrowth.com/banking-on-digital-growth-book
Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success.People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group.In this episode, we'll be 'flipping' the marketing conversation from external to internal with the James Robert Lay, who'll breakdown why companies need to incorporate employee social media advocacy into their digital marketing.I invite you to join The Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.Thank you for listening!Kerry-Ann About James Robert LayJames Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. He is the author of the bestselling book, "Banking on Digital Growth". He is also the founder and CEO of the Digital Growth Institute. (https://www.digitalgrowth.com/)James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."
Fintech Podcast: 8topod the 8topuz Financial Technology Podcast Hosted by Anthony Munns
On this episode of 8topod Fintech Podcast we meet, James Robert Lay who is the Founder and CEO of Digital Growth Institute. He is on a mission to simplify digital marketing to help financial institutions grow from good to great by building marketing systems that guide people toward a brighter financial future. Best Selling Author of "Banking on Digital Growth" simplifying digital marketing + sales strategies for financial brands
One of the world's leading digital marketing authors, speakers and advisors for financial brands, James Robert Lay, outlines the strategic manifesto banks and credit unions need to transform and survive in the digital age.
You want to read James Robert Lay's Banking on Digital Growth. It's a book not about digital tools but rather about the transformation of community financial institutions, credit unions included, into organizations that can compete with and win against the mega banks.Too small to do that? Nope, says Lay. That size can be a strength. It means a credit union can turn on a dime - if it chooses to.It starts with recognizing that the traditional branch first marketing model is broken. Today's consumer is digital first. And yet at most credit unions digital is simply a bolt on onto the old branch model.Time for a refresh. Think digital first. Flip the business model and that's the path to success.Lay also believes that "Covid is a wake up call." He is not trivializing the damage it is doing to the health of the nation, or the finances of many of us. What he is saying is that this is the time to look for new opportunities. Many credit unions will fail because of Covid. Many others will find new prosperity.Why haven't more credit unions seen the need for big changes? Precisely because they have had a good 12 year run since 2008. Why fix what ain't broken?But now breaks are showing.Make the most of opportunities.This podcast is about digital transformation but what you won't hear is propellerhead talk. Lay is a marketer at heart and that's what you will hear. And it's what you need to embrace to get ahead in 2020, a year of immense challenges.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.comAnd like this podcast on whatever service you use to stream it. That matters.Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto
Talk to your customers in the right way: the importance of creating meaningful connections in fintech and banking.
On this week's episode of the 10 Minute Law Firm Podcast, Larry Port talks digital disruption with James Robert Lay. James Robert is the founder and CEO of Digital Growth Institute, a leading advisory service that engages in digital marketing initiatives. Learn about the latest digital marketing platforms and how to leverage the emotional side of… Read More »Ep 67: James Robert Lay Discusses Digital Disruption The post Ep 67: James Robert Lay Discusses Digital Disruption appeared first on Rocket Matter.
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Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N
Por Pr. Eddy Leo e Pr. Robert Lay. https://bbcst.net/R4278N