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Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.You'll learn:How to model accurate and predictable conversion rates How to avoid “wishful thinking forecasts” The importance of clean, standardized data in your CRMHow to factor in seasonality to avoid mid-quarter surprisesTips for getting Sales and RevOps aligned on forecast assumptionsMore about:Traction Complete: https://tractioncomplete.com/ Databox: https://databox.comSubscribe to the newsletter: https://databox.com/newsletter

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreTraditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what's really driving leads and revenue. You'll learn:Why 40% of your traffic might be misattributed, how to implement self-reported lead source fields the right way, and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.Links: ClearPivotMore about DataboxSubscribe to our newsletter

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we explore how data silos slow down decision-making and cost companies time and money. Join us as Samantha Riel, founder of Balsam&Cedar, breaks down how disconnected tools create barriers between marketing, sales, and product teams — and what you can do to fix it. Learn how to align your organization around shared data, integrate your tech stack for seamless insights, and build a culture that prioritizes transparency.Follow SamanthaVisit Balsam&Cedar

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals.Follow JenVisit Demand Jen

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind the "Revenue Performance Assessment" framework — a method they use to uncover growth opportunities, improve paid search and social strategies, and drive more qualified conversions.Follow MeganVisit Refine Labs

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll look into the "Revenue Architecture" framework, a proven method to transform your business into a revenue-generating machine. Learn how to optimize your sales process, set clear targets, and increase your bottom line with expert insights from Roee Hartuv, a Revenue Architect at Winning By Design.Follow RoeeVisit Winning by Design

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Discover effective social strategies that directly impact your pipeline and proven techniques to identify the social content that truly resonates with your audience and leads to bottom-of-the-funnel results.Follow DarienVisit Antidote

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how to craft a marketing plan that aligns with your company's revenue goal, and helps ensure you hit your marketing targets. We'll cover everything from working with sales and other teams to identifying the “levers” you need to pull to have the best chance of hitting your target.Read the summaryFollow SamVisit Loxo

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal.Follow DougieExplore SourceWhale

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on investment (ROI) possible.Follow AdamExplore Growth Union

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen's focused content strategy on YouTube helps her connect with smaller nonprofits, driving business growth and outperforming industry benchmarks. Tune in to discover how data-driven insights and value-driven content can elevate your YouTube game!Links:Follow Jamar Diggs and Germeen GuillaumeExplore J Diggs Media

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links:Follow JenniferExplore Beacon Media + Marketing

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goals, and make data-driven decisions. Links:Follow AlliExplore Hypothesis Department

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out:How Andi transformed Big Sea from a local web design agency to a specialized marketing company for nonprofits, healthcare, and human servicesLead generation tactics, including a unique grant program for nonprofits and robust email marketingThe importance of metrics and benchmarking for data-driven growth, alongside effective content strategies like SEO and landing pages

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn:How Guy built a thriving digital marketing agency specifically for the legal sectorContent marketing strategies to improve client engagement and website trafficHow to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAli Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more.

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAdam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn:How Adam's agency employs benchmarks to measure their performance against other leading HubSpot partnersHis agency's marketing and sales tacticsManaging different team member personalities in the workplaceOptimization of the sales process, client services, and the pivotal role of feedback and reviews... And a ton more!Links:Follow AdamVisit BBD Boom

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs.LinksFollow ConnorExplore hapily

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche.Links:Follow JoeCheck out Gorilla 76

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you.LinksFollow MasonBook a call with Scrappy ABM

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups.Links Follow Rachel Try ChartMogul

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.Links: Follow James Robert Lay Visit Digital Growth Institute

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves.Links: Sakas & Company Follow Karl

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year.Links Follow Lauren on LinkedIn Visit Coastal Consulting

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.Links Follow Kevin Hire Kevin (or learn more)

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.

Click here to try Databox free, or learn more.Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR. If you liked the episode, share a takeaway you learned on LinkedIn!

Click here to try Databox free, or learn more.Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing,  data-driven RevOps, and agile demand generation.Links Hire Shape&Scale Follow Pasha If you liked the episode, share a takeaway you learned on LinkedIn!

Register for the panel discussion: "What we've learned about growing from $1M to $10M"Click here to try Databox free, or learn more.Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.Links Follow Kyle Visit Jellyfish If you liked the episode, let us know on LinkedIn!

Register for the panel discussion: "What we've learned about growing from $1M to $10M"Click here to try Databox free, or learn more.In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links: Follow Casey Try ActiveCampaign If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.Links Explore Databox Benchmarks Follow Jen Learn more about SmartBug If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business.Links Follow Blake Hire Blake If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies.Links: Follow Doug Lift Enablement The HubSopt benchmark group If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year.Links Follow Mary Map My Customers If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Learn a better way to do marketing and sales, by partnering with your target customers.Links: Create your own private benchmark group Read the "Collaborative Growth" article If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.   If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Learn a step-by-step strategy you can use to reduce churn at your B2B company. If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Learn steps you can take to increase revenue and grow more efficiently.  If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more. View YouTube benchmarks for B2B here Check out Ahrefs' YouTube channel If you liked the episode, let us know on LinkedIn!

Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.

Click here to try Databox free, or learn more.Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts. If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Learn how to drive more predictable demand by identifying who your best customers are. If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them. If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, even if you don't have one on your team. Sam Bowley, an experienced Rev Ops executive, shares how B2B leaders can do this. If you liked the episode, let us know on LinkedIn!

Click here to try Databox free, or learn more.Fill out the form here to let us know how we can make the podcast more valuable for you! If you liked the episode, let us know on LinkedIn!