Podcasts about digital growth institute

In the latest episode of The Digital Banking Podcast, host Josh DeTar welcomed JR Lay, Founder and CEO of the Digital Growth Institute. The episode explored Lay's journey from punk rock musician to digital banking strategist and the lessons he learned along the way.DeTar and Lay discussed how financial institutions can move beyond a defensive mindset and embrace transformation as an ongoing evolution rather than a disruption. "Are you playing a game to win, or are you playing a game not to lose?" Lay asked, challenging leaders to rethink their approach to industry shifts.The conversation covered the role of mindset in adapting to rapid technological change, the importance of vision in leadership, and how AI is reshaping financial services. Lay also highlighted the need for continuous learning and adaptability in an era of digital acceleration.Tune in to hear how financial leaders can shift their perspective, leverage technology without fear, and develop a strategy that positions their institution for long-term success.

Banking on Change – The Leader's Guide to Achieving Exponential Growth in the Age of AI Hosts - Sharon Lorman, Vice President, The Kafafian Group, Inc.         Jeff Marsico, President, The Kafafian Group, Inc.         Ben Crowley, Managing Director, The Kafafian Group, Inc. Guest - James Robert Lay, Founder and CEO, Digital Growth Institute

This final season of my show is going so fast, and I only have a little over five months left to share with you the remaining topics and guests before we say our final goodbye in October. You know that I have had a theme for months, but every now and then, I take a break from the theme to bring a voice or concept to you that I think is thought-provoking or important.    Joining me today is James Robert Lay, founder of the Digital Growth Institute and author of the book Banking on Change. I have had multiple conversations with James Robert over the past few years and think he has a truly brilliant view of where financial institutions need to go and how many of us, as leaders and teammates, should be viewing change and how that impacts the future of our companies. This episode is a conversation I don't think you should miss, no matter what industry you work in.  For more information, visit the show notes at  https://www.martinisandyourmoney.com/show-notes/episode532-james-robert-lay   

 “Technology can only do so much. At the end of the day, it's people who need to use that technology.”  - James Robert Lay  Season 4 of Powered by Instinct kicks off with a look at the importance of human relationships when dealing with complicated industries like finance and technology. In this episode, host Eric Herrera explores the intersection of human behavior and digital finance with James Robert Lay and Audrey Cannata from the Digital Growth Institute.  James Robert emphasizes the importance of people in leveraging technology for financial growth, while Audrey shares her transition from teaching to digital finance and the critical role understanding her instinctive strengths played in that journey. They also delve into the dynamics at play in key working relationships, how to form a dynamic duo with someone who has very different natural strengths, and how Digital Growth uses Kolbe both to cater to their clients' strengths and to help financial brands level up their digital growth process.  Guests-at-a-Glance

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.Links: Follow James Robert Lay Visit Digital Growth Institute

For today's episode, HW Media CEO Clayton Collins had an opportunity to chat with a phenomenal guest: James Robert Lay, a digital anthropologist and the founder and CEO of the Digital Growth Institute. Today's conversation is a deep dive into the intersection of marketing, sales, technology, and human behavior in the mortgage industry. James emphasizes the importance of addressing consumer confusion and negative emotions, building trust through empathy, and lenders shifting their positioning from heroes to guides. He also highlights the role of individual brands and the need for continuous learning in digital transformation.Related to this episode:Connect with James on LinkedInFollow James on TwitterDigital Growth Institute HousingWire on YouTubeEnjoy the episode!The Housing News podcast explores the most critical topics in mortgage, real estate and fintech. A new mortgage or real estate executive joins the show each week to add perspective to the top stories crossing HousingWire's news desk. Hosted by Clayton Collins and produced by the HW Media team.Want unlimited access to breaking news, feature stories, and in-depth analysis on mortgage rates directly from leading experts? Sign up now for an HW Premium subscription at https://www.housingwire.com/hwplus/

James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs. He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action. Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.What You'll Learn:The Framing of 1994: Understanding the historical context of technological and financial evolution.Why July 5th, 1994, and May 18th, 1995, were so ImportantThe Difference Between Financial Anxiety and Financial StressThe Health Toll of Financial Stress:How to Transform Financial BeliefsIQ Vs AQ Vs EQ and Which You Need: Bridging the Gap Between Education and ActionThe Real Meaning of CommunityWhat Financial Brands Have to Do Before They Can Harness AIThe Issue and the Opportunity During the Bank's Recent Financial CrisisWhere We Can Beat AIThe Most Important Content in the Age of AIGrabbing and Honoring AttentionThe Myth of the Better StoryFinancial Problems are Looking for the Hero (and What You Need to Be Instead)Connect with James Robert Lay:Website LinkedIn TwitterYouTubeBookResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In today's rapidly evolving landscape, the banking industry finds itself at the crossroads of innovation and tradition. One individual who has positioned himself at the forefront of this transformative journey is James Robert Lay. With a keen eye for technological advancements and a profound understanding of the financial sector, Lay has become a prominent figure driving the digital growth of banking. James has successfully guided banks and financial institutions to reimagine their customer engagement strategies. Embracing the power of artificial intelligence, data analytics, and personalized experiences, he has enabled these institutions to transcend geographical boundaries and connect with customers in ways previously unimagined.

Fear of change is a part of being an accidental leader. And if we're not faced with change and fear, there's probably a problem.Today, I'm joined by James Robert Lay, CEO of Digital Growth Institute. We have a free flow conversation about the fear of change, letting go of bad habits to grow and how to trust ourselves. We talk about the importance of executive coaching, therapy and putting in a lot of uncomfortable work to become better leaders and people.    Time Stamps:[2:30] - Bo introduces James.[3:30] - James talks about going from a punk rock band to a CEO.[7:02] - The fear of the unknown precedes the fear of change.[10:13] - You have to lead yourself before you can lead others.[14:04] - As a leader, you need to be able to trust yourself before you can trust others.[18:38] - Working with new coaches helps give different perspectives.[21:30] - James defines what perspective means to him.[25:00] - When it comes to coaching a lot of people get sticker shock.[28:20] - Making pros and cons lists helps put you into perspective.[30:35] - You have to let go of things to grow.[33:43] - Being non-committal is a recipe for failure.[37:14] - It's important to be comfortable being uncomfortable.[40:09] - Eight years before writing his first books, James laughed at the idea of writing a book.[42:28] - Accidental leaders need to have faith in themselves.Links:James on LinkedInjrwlay@digitalgrowth.comBooksBanking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands by James Robert Lay The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday 

What is experience? At the Digital Growth Institute, we define it as the sum of processes that have been applied and optimized to exude a positive emotional response. But pain points and ill-conceived short-cuts can result in an undesired outcome. In celebration of our 250th episode, we reflect on several brilliant conversations around the subject of the customer experience in finance. Join us as we discuss: The dangers of over-reliance on automation in the Age of AI Why speed is key in benchmarking the customer expeience How your employees are directly tied to the customer experience  Check out these resources we mentioned during the podcast: Joey Coleman  Jay Baer  Dan Ginggis  Brittany Hodak  Jon Picoult Katherine Regnier   You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here . Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Life has a way of putting obstacles in our path. But it's how we choose to overcome those roadblocks that define us. Audrey Cannata , Operations Lead at the Digital Growth Institute , joins me for another episode of our Behind the Cover series as we discuss Ryan Holiday's The Obstacle Is the Way. By applying stoic wisdom, we can transform our account holders' obstacles into opportunities to help guide them beyond financial pain. Join us as we discuss: Turning financial failure into a learning opportunity (7:09) Applying discipline and persistence to action (27:14) Quantitative versus qualitative investment opportunities (33:52) Check out these resources we mentioned during the podcast: The Obstacle Is the Way You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify , or here . Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Despite so much promising technology in this age of AI, many people feel busier than ever before. But is our busyness a product of workload or simply poor time management?  In this episode of our Behind the Cover series, Audrey Cannata (https://www.linkedin.com/in/audrey-cannata-6784191a1/), Operations Lead at the Digital Growth Institute, joins me to discuss Brian Tracy's memoir on procrastination: Eat That Frog!   Join us as we discuss: - Prioritizing our time investments (6:14) - Developing a sense of urgency in how we spend our energy (27:52) - Measuring progress through micro-tasking (34:48)  Check out these resources we mentioned during the podcast: - Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time - https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X - Audrey Cannata - Text your book recommendations to 415-579-3002  You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com.   Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Back to life, back to reality . Or at least back to "in real life." Conferences are back. Finovate had its largest show ever in New York City and the Provoke team is crisscrossing the globe to speak, record and fight. That's right, fintech fight club made another appearance at Finovate with Lindsay Davis of Atomic squaring off against Mary Wisniewski from Bankrate. The best fight yet and it's available at provoke.fm This week far fewer punches but Jim Marous, Chloe James and Jason Henrichs talk about all things Finovate. One of the key takeaways from the return to in person is the awkward "how do I end this conversation" in real life vs. online. Jason demonstrates how much easier it is online by hanging up on Jim! Then Chloe connects with Sam Kilmer, Cornerstone Advisors and Robert James Lay, Digital Growth Institute. WIth current volatility what wins deals and how has deal-making changed? New patterns, new approaches and opportunities to transform banking for good. We hope to see you in person soon too! https://youtu.be/hEP2L3wHw68

Even in this exciting new digital age of AI, ancient truths can speak to human behavior and mindset. Audrey Cannata, Operations Lead at the Digital Growth Institute, joins me for another episode of our Behind the Cover series as we talk about Don Miguel Ruiz's The Four Agreements. Settle in as we take a moment to disconnect from technology and reconnect with the natural patterns that dictate our actions in both finance and life. Join us as we discuss: Appreciating wisdom from the past in a digital world (10:56) Practical application for each of the Four Agreements (16:25) Takeaways for coaching opportunities for financial brands and fintechs (41:29)   Check out these resources we mentioned during the podcast: The Four Agreements   You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Since our pilot episode two years ago, the world has undergone incredible changes. Yet, we at the Digital Growth Institute remain invested in educating and empowering people burdened by financial stress. We have had the privilege of gathering positive deposits from the most brilliant minds in our industry. More importantly, our guests share our vision of helping first and selling second - because healthy communities reflect financial institutions that put service above selfishness. Please join me, James Robert Lay, as I reflect on our transformation journey by revisiting eight memorable exchanges with people using their gifts to help elevate their peers by building personal brands in the banking space. As always, I encourage you to connect with these remarkable men and women as you continue your digital growth journey. As always, I encourage you to connect with these remarkable men and women as you continue your digital growth journey. Only together can we bank on a future worth living in. Join us as we discuss: Taking a proactive stance in relationship building while continuing to market [9:40] What we can learn from Gary Vaynerchuk in creating our own personal brands — even when working in a regulated industry [17:05] How to start building your personal brand even when the listeners and viewers aren't showing up. [20:08]    Check out these resources we mentioned during the podcast: Paul Long paultlong.com/ Natalie Bartholomew Thegirlbanker.com Greg Martin Theentrepreneursbanker.com Jennifer Beeston Jennifer Beeston (Youtube) Doug Wilber Jay Palter Kerry-Ann Betton Stimpson The Internal Marketing Podcast Eric Cook   You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

We grow personally and professionally through learning, and what better way to self-educate than through books. In the first episode of our Behind the Cover series, I'm joined by my friend and colleague Audrey Cannata, Operations Lead at the Digital Growth Institute, to talk about The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever by Michael Bungay Stanier. We break down this masterwork that guides leaders in helping their constituents reach the next level so they can embolden others through their transformation journey. Join us as we discuss: - (3:11) Some of the common misconceptions about professional coaching - (7:55) Challenges to building a culture around coaching - (14:53) Seven questions everyone should ask during the coaching process Check out these resources we mentioned during the podcast: - Audrey Cannata - The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever - Michael Bungay Stanier You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Growth, whether it be personal or professional, is a journey. Sometimes, we need to take time to reflect on where we've come from to grasp where we're going. We can't be afraid to fail. Our failures are the flames that forge us. Do you use them as an opportunity to gripe - or to grow? I had a second round of back-and-forth with Audrey Cannata, the Operations Lead here at the Digital Growth Institute to talk about her transformational journey over the last ten years. Join us as we discuss: - How she rolled over her teaching experience into the digital growth space - The divide between personal growth and the personal ‘gap' and what she's learned in her role from observing human behavior - Why individuals, teams, and organizations should transform from the inside out Check out these resources we mentioned during the podcast: - Audrey Cannata You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Financial marketing has become increasingly complex as data and technology provides the opportunity for instant, personalized engagement. As consumer attention spans shorten, and the world becomes cluttered with noise, bank marketing must adjust accordingly. Choice proliferation and the exponential pace of change creates a combustible combination of complexity. Opportunities for simple banking experiences resonate, with greater loyalty and revenues being the reward. I am excited to have James Robert Lay, founder and CEO of the Digital Growth Institute on the show today. James Robert shares how banks and credit unions can simplify the marketing process with market-leading results. This episode of Banking Transformed is sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices This episode of Banking Transformed is sponsored by mParticle. mParticle believes that better decisions start with better data. Cleanse, visualize, and connect your customer data from any source or system to any API. Better data, better decisions, better outcomes. Visit mparticle.com for more.

After having such a good conversation the first time around, I have my wife, Delena Lay back on the show to flip the script. She's asking me about the trends, lessons, and patterns I've seen in finance over the past 20 years; and, ultimately, how my stories can help your brand. Join us as we discuss: James Robert's younger years & what's going well in 2022 The most energizing projects & biggest lessons of the present Looking 20 years to the future Letting go to grow personally & professionally      You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Sometimes you just need to hear the brutal truth to motivate you to take action and achieve your full potential. Twenty years ago, my guest delivered a brutal truth that launched my journey of creating the Digital Growth Institute. My wife, Delena Dow Lay, told me my band sucked. In this special episode, we look back at the beginnings of the Digital Growth Institute and the lessons we've learned along the way. Whether you're in marketing, sales, or leadership at a fintech, Delena has wisdom to share with us all. Join us as we discuss: - The value of being honest with ourselves and experiencing failure - Why it's so important to reach out for help when you get stuck - The need to disconnect from tech to reconnect with ourselves - The origin of “Be well. Do good. And make your bed.” You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here . Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the best-selling book, Banking on Digital Growth, to talk about the importance of optimizing your website's content to build trust among your customers in the FinServ and FinTech industries.

Self-awareness isn't just about you. It's about understanding the thoughts and behavior of others better so that you can communicate more effectively and build better relationships. After all, at the center of digital growth is human connection. In this episode, I interview Digital Growth Institute's own Audrey Cannata , Content and Community Specialist, about a tool we love to use: the Kolbe System. Join us as we discuss: - How to leverage your innate strengths personally and professionally - The three parts of the mind and how they sync - Kolbe's four operating modes and what they mean - What happens when you work outside of your operating mode - Promoting team unity and efficiency with Kolbe Check out these resources we mentioned during the podcast: Banking on Digital Growth Episode 26 w/ Dr. Benjamin Hardy The Kolbe System You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify , or here . Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Today, I'm tackling this listener question: How can our marketing team get executive buy-in to commit and focus our marketing and sales on a niche with the development of consumer personas? In this solo episode, you'll hear from me, James Robert Lay, CEO at Digital Growth Institute, about how to reimagine niches as defined not by geographical boundaries but mental ones. In this episode we discuss: - What personas are and how they create empathy - Setting geography aside in favor of targeting niche beliefs - Examples of successful financial brands built on niches that may surprise you - What consumer personas and niches can do for you Listen to these related episodes: - Ep. 94. How to Best Serve the SMB Market with Embedded Fintech (with Derik Sutton) - Ep. 109. Predicting FinTech & Strategies to Stay Relevant (with Alex Sion) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

For better or worse, our views and habits about money are shaped by the environments in which we grew up. If the adults around us struggled to maintain solid financial footings, we might inadvertently repeat their cycles of debt. Credit unions offer folks safe, shame-free spaces where they can strengthen their financial fitness.  Diego and his guests explore the transformative power of member-focused fiscal education - with Tanya Valdez, Santa Fe registered nurse & DNCU member; Juan Fernández Ceballos, president and CEO, Credit Union Association of New Mexico; James Robert Lay, best-selling author and founder & CEO, Digital Growth Institute; Deb Salazar, chief experience officer, Del Norte Credit Union; and Kristin Harrison, director of business development, WebStrategies, Inc. At a time when very little is taboo in conversation, the topic of personal finances still makes people more uncomfortable than s-e-x. That's too bad because money always matters: where it comes from, what you do with it, and yes, how you talk about it.  “Financial literacy alone, as a standalone, does more harm than good because it creates a pseudo sense of confidence,” says James Robert. “But when you layer that education on top of advisory, what I would call coaching, now we're looking at financial health.” Credit unions are partners in their members' fiscal well-being. Like gyms, credit unions offer support through various tools, programs, and options designed to strengthen core money muscles.  When you're in top-notch fiscal health, those around you are more likely to learn from the example you've set. Still, long-held shame around one's ability to manage money can often prevent a person from seeking comprehensive, compassionate assistance. Credit unions don't play the blame game or pressure members into unfit options. They put members on a path towards their goals or point them in the direction of someone who can help them now. “I often tell people that money is money,” Juan says. “Either you have a plan for money, or money has a plan for you. And, when money has a plan for you, it's not a good plan.”  Credit unions foster relationship-focused conversations in which money matters are no longer taboo. Hey, financial fitness may not be the sexiest topic, but, as Juan explains, “It's a topic that can really change your life.”    Learn more and tell us what it means to YOU to belong: http://www.financialteainthemorning.com   Financial Tea Hot Sip: Next time you're thinking about making a big purchase, use a financial calculator. You can look at how much interest you'll pay per month. Sometimes institutions offer better rates if you choose a shorter term, but that may mean a higher monthly payment. Knowing this information upfront is crucial, saving you time and money. Featured Guests Tanya Valdez Santa Fe Registered Nurse & DNCU member   Juan Fernández Ceballos President and CEO Credit Union Association of New Mexico LinkedIn   James Robert Lay Founder & CEO Digital Growth Institute DigitalGrowthInstitute.com LinkedIn   Deb Salazar Chief Experience Officer Del Norte Credit Union LinkedIn   Kristin Harrison Director of Business Development WebStrategies, Inc. WebStrategiesinc.com LinkedIn *** Financial Tea in the Morning is brought to you by Del Norte Credit Union. Produced and Edited by Andrea Klunder at The Creative Impostor Studios and mixed by Edwin R. Ruiz Recording Engineer: Kabby at Kabby Sound Studios in Santa Fe Hosted by Diego Muñoz Theme music by Ricardo Lambert Cover art by Leonard Cummings Logo design by Charlie Gonzalez at Axess Multimedia  

Digital banking and belonging aren't mutually exclusive propositions, at least not for credit unions. Diego and his guests discuss the innovative interactive technologies that credit unions use to enhance member experience and strengthen relationships - with Tanya Valdez, Santa Fe registered nurse & DNCU member; Kristin Harrison, director of business development, WebStrategies, Inc.; James Robert Lay, founder & CEO, Digital Growth Institute; and Chris Murrin, sales experience support manager, GTE Financial.  If you ask someone why they haven't switched over to a credit union yet, the most likely answer is, “Because the big banks offer more bells and whistles.”  Those big bank bells and whistles come at a high cost. “Are they convenient? Sure. But in a company like that, you're not even a number. You're not even a dot,” says Kristin, explaining that to the behemoth financial technology companies of the world, your hard-earned money barely registers. On the other hand, credit unions offer the same great digital features as a big bank with the added benefit of knowing that members - not numbers - are all working towards a common goal: fiscal security.  Another reason people don't switch to a credit union? They simply don't like change. That's also true for members who are wary of adopting new technology. “Money is one of the most emotional and stressful subjects that we all deal with,” says James Robert. “We must keep people at the center of all of our thinking, all of our doing.” Here, too, credit unions lead the big banks by creating solutions that meet our members where they are. Swipe payments and transfers, online mortgage applications, and interactive teller machines are just some of the ways we center our members while providing the personalized service they've come to expect. “I truly think we'll always have a branch presence. It may not look like it does today, obviously,” Chris says, adding that credit union branches don't look like they did 20 years ago, either. “I think we're always changing with the times.”  Read more and tell us what it means to YOU to belong: http://www.financialteainthemorning.com   Financial Tea Hot Sip: Taking care of each other also means taking care of ourselves, and our planet. Did you know that e-statements reduce your carbon footprint while keeping your identity safe? Paperless privacy is a win-win! Ask your credit union how you can get started today.   Featured Guests Tanya Valdez Santa Fe Registered Nurse & DNCU member   Kristin Harrison Director of Business Development WebStrategies, Inc. WebStrategiesinc.com LinkedIn   James Robert Lay Founder & CEO Digital Growth Institute DigitalGrowthInstitute.com LinkedIn   Chris Murrin Sales Experience Support Manager GTE Financial GTEFinancial.org LinkedIn *** Financial Tea in the Morning is brought to you by Del Norte Credit Union. Produced and Edited by Andrea Klunder at The Creative Impostor Studios and mixed by Edwin R. Ruiz Recording Engineer: Kabby at Kabby Sound Studios in Santa Fe Hosted by Diego Muñoz Theme music by Ricardo Lambert Cover art by Leonard Cummings Logo design by Charlie Gonzalez at Axess Multimedia

The way people and businesses shop for and buy financial services has been altered dramatically since the pandemic. No longer needing to go to a physical location, consumers can do their research, purchasing and ongoing engagement on their phone. But just because banks and credit unions have enabled consumers to open and use accounts digitally doesn’t mean they will. Growth is not a given ... and satisfaction is far from guaranteed. We are very fortunate to have James Robert Lay, CEO of the Digital Growth Institute and author of the book, “Banking on Digital Growth” on the show. He discusses digital sales models and how organizations can multiply results by following a well-defined formula. This Episode of Banking Transformed is Sponsored by FIS Global If you’re looking to transform, then look no further than FIS’s Modern Banking Platform. Cloud-enabled, containerized, open and secure – it’s built from the ground up to meet the unique challenges and opportunities of the digital age. More at: fisglobal.com/modernbanking This Episode of Banking Transformed is Sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices

In this episode, your host, Jeff Ford speaks with Digital Growth Institute's James Robert Lay about navigating pivots and changes in your company, the importance of truth and honesty, research insight and strategies, the value of outside perspective, the territory of transformation, and more.

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. He is the author of Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands. He is also the founder and CEO of the Digital Growth Institute, where he has guided more than 520 financial brands on a mission to simplify digital marketing and sales strategies that empower banks and credit unions to generate 10X more loans and deposits. James Robert Lay has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer." James Robert Lay joins chats with Chris Snyder on how banks and credit unions can simplify their digital marketing initiatives to increase customer revenue on a local level.

Is your agency at a turning point? What if you could focus more on strategy and less on the execution of that strategy? It's time to make that change. James Robert Lay of Digital Growth Institute talks about why you should focus on the thinking side of business and how you can change your agency model to be more effective, profitable, and fun.

Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success.People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group.In this episode, we'll be 'flipping' the marketing conversation from external to internal with the James Robert Lay, who'll breakdown why companies need to incorporate employee social media advocacy into their digital marketing.I invite you to join The Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.Thank you for listening!Kerry-Ann About James Robert LayJames Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. He is the author of the bestselling book, "Banking on Digital Growth". He is also the founder and CEO of the Digital Growth Institute. (https://www.digitalgrowth.com/)James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."  

As we navigate through the COVID-19 pandemic, more and more financial institutions are going to be working with slimmer budgets. We can no longer count on doing things like they’ve always been done, and adaptability is the name of the game. But what does that mean for smaller banking institutions, who may not have the marketing budgets of the big banks? How can you leverage your resources and compete with the big banks when you’re operating on a limited marketing budget? On this episode of Banking on Digital Growth, I sit down with a conversation with Jim Ruse, founder and CEO of the Digital Growth Institute, for a discussion around: The four types of content to think about as a financial brand The biggest barrier to success when it comes to content marketing Why understanding the hero’s journey is crucial to getting content marketing nailed How content marketing can empower both community financial brands, as well as regional banks, to compete with the big banks. You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

On this episode of 8topod Fintech Podcast we meet, James Robert Lay who is the Founder and CEO of Digital Growth Institute. He is on a mission to simplify digital marketing to help financial institutions grow from good to great by building marketing systems that guide people toward a brighter financial future. Best Selling Author of "Banking on Digital Growth" simplifying digital marketing + sales strategies for financial brands

Click Subscribe to keep up to date on the world of fintech!  Reach us at info@fintechnewscast.com or at @fintechnewscast on Twitter Great conversation with James Robert Lay on fintech marketing challenges, smart strategies and what is a good digital experience on the Fintech Newscast this week Digital Growth Institute

In our latest edition of the Growing Credit Unions Podcast we sit down with Amazon bestselling author James Robert Lay to explore his new book Banking on Digital Growth. This isn’t just a marketing book. This book is a must read for any credit union leader looking to embrace digital as a growth engine, not just a project on the side of the desks of the marketing team. In our interview James Robert provides an overview of his Digital Growth Blueprint and we explore critical growth concepts and tools such as:How digital transformation goes far beyond technologyWhy “purpose” is a critical platform for digital growthHow digital empathy and emotional connections are more important than a list of product featuresWhy we need to help first and sell secondWhy measuring progress is more important than seeking perfectionHow marketing teams needs to transform into content and media machinesWhy sales teams need to be proactive coaches and guides versus salesHow knocking down silos between marketing and sales is imperative…and more…enjoy!ABOUT JAMES ROBERT LAY, FOUNDER & CEO DIGITAL GROWTH INSTITUTEJames Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. As the founder and CEO of the Digital Growth Institute, he has guided more than 520 financial brands on a mission to simplify digital marketing strategies that empower banks and credit unions to generate 10x more loans and deposits. His insights have been featured in outlets including US News and World Report, The Financial Brand, American Banker, CU Times, and CU Journal. James Robert has also spoken at 200+ events and leads the CUES School of Strategic Marketing while lecturing at universities throughout the United States. Find James Robert on LinkedInBuy the book

In this episode, James Robert Lay tells the story of how the CEO of Tower Records once said that kids “would always” want to come into the stores and listen to music.But Tower Records went out of business in 2006.“Music was digitized,” explains Lay, the author of a new book, Banking on Digital Growth and an instructor for CUES School of Strategic Marketing, slated for September. “We went from the record to the eight-track to the cassette, to the CD, to mp3, but we’re not done yet. Because what is music now? Music is now streaming with Spotify and Pandora.”Financial institutions are seeing a parallel shift. “What we’re seeing is the explosion of fintech and what fintech is focused on is—like music—micro niche markets, or micro problems and, for credit unions, it’s like death by a thousand cuts,” Lay explains. In the show, Lay gives a formal definition for digital growth as “a systematic process centered around the modern consumer journey” and notes that digital growth is built on three goals:Increasing traffic to a financial brand’s websiteGenerating leads from the website trafficConverting those leads into loans and deposits“The way we have to do this is by positioning the credit union beyond the commoditized great rates and amazing service and look-alike laundry list of amazing features that every other financial brand promotes,” he emphasizes.Lay explains that digital growth is not about mobile banking, remote deposit capture or social media—those are tactics.“Digital growth is about acquisition,” he says.The show also gets into:How the pandemic has impacted digital deliveryHow the pandemic has impacted credit unions’ digital growth strategiesRoadblocks to digital growthExiting the circle of chaos to move onto your next great opportunityThe shift from digital delivery supporting a branch-first strategy to branches supporting a digital-first strategyHow training and education build clarity around the digital consumer buying journeyAn update on the CUES School of Strategic Marketing

The most important element of digital growth is not technology.  It’s not sales. It’s not marketing.  In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country.  Humanity.  I’ve talked before about how you can generate 10X more loans & deposits. But 10x growth is only made possible through 10X thinking.  And any digital growth strategy that doesn’t place human connection at its heart is at best only half of a strategy.  I’m James Robert Lay, CEO of Digital Growth Institute and author of Banking on Digital Growth,  What I talk about:-Why only 15-20% of financial brands are “Digital Haves”  -The secret to digital growth that is missing from most conversations -How to take your marketing team from underestimate to invaluable -Why digital growth is about so much more than marketing and sales technology This episode is hosted by James Robert Lay  Founder and CEO at Digital Growth Institute You can find this interview, and many more, by subscribing to the Banking on Digital Growth on Apple Podcasts, Stitcher on Spotify, Google Play or here.

What if you could generate 10x more loans and deposits by asking 3 questions? (Caveat: They’re hard questions about fear and uncertainty.) You’d still give it a try, right? Especially in the post-COVID-19 world, insights from Banking on Digital Growth have the power to supercharge your growth potential. I’m James Robert Lay, CEO of Digital Growth Institute and author of Banking on Digital Growth, excited to share with you 3 questions that will supercharge your digital growth strategy. What I talk about: -If you’re the hero of your narrative, you’re doing it wrong -Why the soft skills of empathy and EQ matter more in digital now than ever -Up until now, if you’ve only dabbled in digital it’s probably because you’re afraid -3 hard questions about your digital growth plan   This episode is hosted by James Robert Lay  Founder and CEO at Digital Growth Institute You can find this interview, and many more, by subscribing to the Banking on Digital Growth on Apple Podcasts, Stitcher on Spotify, Google Play or here.

Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay, CEO of Digital Growth Institute and host of Banking on Digital Growth.  In the past few months, we’ve all had to learn to do things differently. And this podcast is no exception. In fact, we recorded 10 episodes before the crisis began.  But then we hit the pause button on the launch and started over.  It’s not that digital growth changed, just the context.  In this episode, I go over: -Why there is so much confusion over digital growth for financial brands -How the current crisis is making digital growth more important than ever -Our definition of digital growth for banks and credit unions -What to expect in the future You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

In this episode of the #NewPodcast series, we share a part of the very first episode of Banking on Digital Growth podcast with James Robert Lay of The Digital Growth Institute. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play

The financial industry is rapidly changing and the traditional growth models no longer work.  Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all.  The competition is changing, too. Mobile banking and digital lending have already taken over. That can leave some financial marketers and sales teams scratching their heads in confusion and frustration. That’s why I started the #BankingOnDigitalGrowth podcast: To help simplify their lives.  I’m James Robert Lay, CEO of Digital Growth Institute, and I’m on a mission to elevate the entire industry into a successful pathway for digital growth.  In this episode, I discuss what’s in store for listeners in upcoming episodes, including: Insights and proven ideas (that actually work) to promote digital growth My personal journey and tips from my upcoming book, Banking on Digital Growth Interviews with leading fintech, martech and sales tech leaders that glean lessons from their digital growth journeys As a bonus, you’ll also find out how my college punk band kick-started my personal journey in digital growth (and, yes, my marriage).  To find out why and be the first to hear upcoming episodes, subscribe to Banking on Digital Growth wherever you get your podcasts. For questions or topics you’d like to see covered, feel free to reach out to me on LinkedIn or email me at jrwlay@digitalgrowth.com

What is keeping you from creating a digital marketing strategy that brings in leads and leaves you feeling confident about your firm’s future? In this episode, Kirk Lowe has a riveting conversation with James Robert Lay, founder and CEO of Digital Growth Institute. They discuss how you can break through the barriers that are holding too many financial brands back from maximizing their digital growth potential. In this episode, you will learn: What challenges hold financial brands back from maximizing their digital growth potential What the greatest opportunities are for financial brands to capture over the next 12-24 months  How a financial brand marketing, sales, and leadership team can develop a digital growth mindset What role humans will play, if any, in a digital consumer's buying journey when shopping for a financial product What lies ahead for Digital Growth Institute And more! Tune in now and get inspired to reach better digital marketing outcomes! Resources:  Top Advisor Marketing | Digital Growth Institute Brought to you by: Iris.xyz 

Susan Tatum visits with James Robert Lay, CEO of Digital Growth Institute to discuss growth in the digital space through diagnosis of your key specialization and focus factors. Many businesses get caught in the trap of the "operating mode of doing" without the realization that this spirals them into a very dangerous place. James talks about how a business that wants to build deep level expertise must develop a specialization and focus on a niche as their only path forward in a heavily commoditized world.

James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey. Full Interview and Show Notes: https://www.zenpilot.com/inbound-agency-journey/the-fastest-path-to-mastery *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with industry benchmarks?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyJourney

On this week's episode of the 10 Minute Law Firm Podcast, Larry Port talks digital disruption with James Robert Lay. James Robert is the founder and CEO of Digital Growth Institute, a leading advisory service that engages in digital marketing initiatives. Learn about the latest digital marketing platforms and how to leverage the emotional side of… Read More »Ep 67: James Robert Lay Discusses Digital Disruption The post Ep 67: James Robert Lay Discusses Digital Disruption appeared first on Rocket Matter.

James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey. *** More Information ***   Want to learn more about ZenPilot? https://www.zenpilot.com   Want to join the Agency Journey Insiders group on Facebook?  https://www.facebook.com/groups/agencyjourneyinsiders/   Want to see how your agency revenue lines up with industry benchmarks?  https://www.zenpilot.com/benchmark    Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training   Want a free agency strategy session? https://www.zenpilot.com/apply   #AgencyJourney

The lead faculty of the 2019 CUES School of Strategic Marketing joined the CUES Podcast recently to discuss marketing through the lens of their specialties. In this episode, Amy Herbig, Anthony Burnett and James Robert Lay talk about everything from paper brochures to physical branches to digital delivery. They respond to host James Lenz’s “outrageous” statements; offer up best practices grounded in many years of experience; and give a preview of what they’ll cover during the school, slated for July 15-18 in Cleveland. Herbig is CEO of The BA Group; Burnett is customer experience director with Level5; and James Robert Lay is founder/CEO of the Digital Growth Institute. To pique your interest for listening to the full show, here is an excerpt of the discussion surrounding the first exaggerated statement: “Transformation at credit unions is only possible through technology delivery.” Listen to episode 69 to hear the rest.Herbig says that for a CU to successfully transform, it must have technology delivery capabilities. In working with credit unions of all sizes, she has found many that are struggling to get a handle on their technology.“Credit unions have to always remember their members have the option to bank not just elsewhere, but pretty much anywhere they want these days,” she says. “If we cannot leverage the loyalty in those relationships from a data standpoint, … we will be even more significantly behind other financial institutions who are stealing our members away.”Burnett responds next. “Right up there at the top is that convenience of a digital channels,” he notes. “You just can’t put branches … in every location. There’s a scalability in digital that you just can’t get with the branch … . There’s also a big business case around mobile transaction cost,” 10 cents per digital transaction versus $4 every time a member comes to the branch. Lay says technology is only a part of the entire digital transformation equation when used correctly and in proper context within the consumer buying journey. “I believe technology should be one of the last things we talk about when discussing digital transformation because it’s so easy to get lost and overwhelmed and lose sight of where we’re going with all of this technology talk. … what good is the latest tech when we lack the most important element of digital transformation—and that is a digital growth mindset?”And that’s just the first bit of this awesome show. Tune in to hear more, including:The three guests’ responses to Lenz’s two other outrageous statements: “Credit unions should never print another paper brochure” and “Credit union marketers will never be able to truly measure the results of their efforts.Each guest’s reflection on a best practice that they’ve seen borne out in their work with credit unions. The guests’ one-minute run-down of what will be covered in the sessions at School of Strategic Marketing. LinksCUES School of Strategic MarketingThe CUES PodcastCUES’ CU Management magazineAmy Herbig, The BA Group and search for “thebagroup” on social mediaAnthony Burnett, Level5 and search for “level5” and “anthony burnett” on social mediaJames Robert Lay, Digital Growth Institute

In this episode, we will review the key takeaways of the State of Digital Growth report, discuss how credit unions can best prepare for digital growth, and the biggest opportunities for credit unions. James is the CEO of Digital Growth Institute and speaker at CUES School of Strategic Marketing I & II.

In this episode of Inbound Agency Journey, Gray interviews James Robert Lay from Digital Growth Institute about growing his agency and the unique way they use training with their prospects and client.