The Internal Marketing Podcast

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINE GRITMONChristine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Adweek Podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. You can follow Christine on Twitter (@cgritmon) or on LinkedIn (https://www.linkedin.com/in/christinegritmon/?originalSubdomain=uk) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  HALEIGH BROUILETTEHaleigh Brouillette (she/her) is the Sr. Manager, Corporate Communications at Hudl. She graduated with her bachelor's degree from the University of Nebraska-Lincoln in 2012. Her professional career brought her to Hudl in 2014 where she grew from a role in customer support to her current communications role. An Elkhorn, Neb. native, she now lives in Lincoln, Neb. with her husband, dog and young kids. You can connect with Haleigh on LinkedIn, via the link below.https://www.linkedin.com/in/haleigh-brouillette-4527252a/Hudl is a pioneer in performance analysis technology, now helping more than 200K teams in 40+ global sports prepare for and stay ahead of the competition. It's a provider of sports performance analysis software intended to study and improve athlete performance through insights with video and data. The company offers a complete suite of products and services including online tools, mobile and desktop applications, smart cameras, analytics and professional consultation to global sports teams at every level from grassroots to professional organizations, delivering better ways for coaches and athletes to prepare and stay ahead of the competition. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT MICHELLE J. RAYMOND (Founder & LinkedIn B2B Strategist - Good Trading Co.)Michelle J Raymond is the Founder and LinkedIn B2B Strategist and Corporate Trainer at Good Trading Co. Michelle is a globally recognised LinkedIn Pages expert, co-authoring the world's first book on the topic, the international best-seller ‘Business Gold'. This was followed up by co-authoring “The LinkedIn Branding Book” to assist people to grow their personal and business brand on LinkedIn. Michelle's commitment to, and knowledge of, LinkedIn for Business is recognised by the LinkedIn Pages team, becoming an appointed member of the LinkedIn Small Business Advisory Council for LinkedIn Pages.  Host of the ‘LinkedIn for B2B Growth' podcast and co-host of ‘The LinkedIn Branding Show' podcast. Michelle also runs a successful YouTube channel ‘Good Trading Co – LinkedIn Company Page Experts.'Her mission is “Do good business with good people.”Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/?originalSubdomain=auGood Trading Co Website and Resources: https://goodtradingco.com.au/quick-links/ ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT STACEY DANHEISER (Founder - Shake Marketing Group)Stacey Danheiser is the founder of Shake Marketing Group, and a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations.She has helped transform over two dozen B2B enterprises from product pushers to customer-value led organizations. Her approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% YoY revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot' growth of 207% YoY.Prior to consulting, Stacey led marketing for several Fortune 500 companies across the cable, telecom and financial services industries. She's held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented, multi-million dollar growth in sales and revenue.  Stacey runs The Confident Marketer Playbook, a mentorship program to help b2b marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results.Stacey is the co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams. She has contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and dozens of marketing and business podcasts.LinkedIn: https://www.linkedin.com/in/staceydanheiser/Website: https://shakemktg.comConfident Marketer scorecard:https://shakemktg.com/the-confident-marketing-scorecardStand Out Marketing book: https://shakemktg.com/standoutmarketing ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT TIM WILLIAMS (CEO - Onalytica)Tim is the CEO of Onalytica, the market-leading B2B Influencer Marketing software to help brands discover, engage and manage relevant influencers for their brand. Tim has over 15 years' experience working in social media analytics and measuring the impact of marketing & comms strategies against business outcomes and helping integrate influencers into a wider social advocacy strategy. His work at Onalytica is focused on connecting brands & influencer communities together to help them create inspiring content for audiences around the world. He helps marketers and comms professionals leverage their employee & external influencer voices to move away from creating self-serving brand content and help them build scalable programs to achieve this cost-effectively.You can follow Tim on LinkedIn, via this link: https://www.linkedin.com/in/williamstim1979/ You can learn more about Onalytica and the Guild app from their website: https://onalytica.com/https://onalytica.com/ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT CELIACelia Fleischaker is Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software used by 85% of Fortune 100 companies and thousands of companies worldwide. Before joining Verint, Celia led the marketing organizations at high-growth enterprise software companies PROS and Epicor, experiencing both public and private equity ownership. Marketing is a passion that led to a 20+ year fulfilling career in B2B technology marketing.You can follow Celia on LinkedIn, via this link: https://www.linkedin.com/in/celiafleischaker/ ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT YVONNEYvonne is owner of BEE Online Consulting that specialises in employee advocacy. She is on a mission to build the professional brand of employees and senior leaders, and turn them into influential voices and effective brand ambassadors on LinkedIn. Her passion started while working at LinkedIn, strategically helping enterprise clients in the tech, education, and government sectors to build strong brands through paid and content marketing. She has worked with global brands to create their strategy, launch, run and train the workforce including senior leaders as part of employee advocacy programs. She loves sparking the interest and seeing those penny-dropping moments through her conversations, event speeches and training she delivers. You can follow and connect with Yvonne on LinkedIn. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  Thanks for listening! ABOUT JAMIEJamie Levin is a strategic communications consultant, with 15+ years of experience, spanning internal and external communications, events, community initiatives and engagement. As a versatile executive, with an excellent record of achievement as a collaborative partner supporting business objectives and bringing vision to life, she has demonstrated her commitment to being a proactive leader and innovative problem solver who is recognized for implementing effective team building skills, successfully identifying engagement opportunities, and employing cross- functional initiatives to support company culture, and utilizing creative business building analytical and problem-solving skills. Jamie prides herself in being an excellent communicator who is strategically adept at translating strategy into a sound agenda that directly connects to overall business strategy reinforcing a people-first mentality. You can connect with Jamie, via Jamie S. Levin | LinkedIn  ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. ABOUT TOMTom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world.  He founded The Influence Marketer to share his ideas and knowledge with others looking to learn about this rapidly growing strategy. Tom has been leveraging the power of influencer marketing since 2007, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer and recognized as one of the Top 50 experts in the field by Talking Influence. He writes for a number of media outlets including Social Media Examiner, Social Media Today and TheBeautyInfluencers. You can follow him on LinkedIn, Twitter and his website. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson). ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com . 

Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. ABOUT MIKEMike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research and measurement.  With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Mike has worked with large organizations in the US and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the US Department of Transportation.  He is the founder of #WeLeadComms, a daily global recognition program for communication leaders, and is a certified Strategic Communication Management Professional. Website: www.changingtheterms.comArticle: what to do with a recession coming: https://www.linkedin.com/pulse/theyre-saying-r-word-again-its-time-comms-pros-saddle-mike?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B%2FZjjUpxZTb%2BwpN2cy8%2FYgw%3D%3D ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson). ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com . 

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember you and, likely, choose you, when they're ready to buy.In this episode, you'll learn how you can build a culture of thought leadership, with company employees, to help grow the company brand, and employees' personal brands as well.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. ABOUT BILLBill Sherman helps people take their ideas to scale through thought leadership. He's been in the field for over twenty years, and he focuses on crafting thought leadership strategy and creating impact through campaigns. Bill works with individuals and organizational clients as the COO of Thought Leadership Leverage. Like most thought leadership practitioners, he didn't expect to land in this field. In his 30s, he expected to be an academic teaching English Lit and Drama to undergraduates. And then he spent a decade in Org Development consulting for Fortune 500s before landing in thought leadership.These days, Bill regularly speaks about thought leadership--as the host of the monthly OrgTL Roundtable, the co-host of the "Leveraging Thought Leadership" podcast, and on social media such as LinkedIn. On a personal level -- Bill is a survivor of complete heart failure, a dedicated runner, and a recreational baker. He lives in Las Vegas, Nevada. You can follow Bill's musings on thought leadership on LinkedIn. ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson). ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .  

In this episode, we'll be covering:How companies can grow brand and leads, when their employees have strong personal brands, online;How employees can grow professionally and personally, when they build their personal brands on social media/online; andThe steps companies can take to help their employees build their personal brands, and how to mitigate any pitfalls.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to come advocates of the brand. ABOUT JARRETT THOMASJarrett Thomas has over 10 years of digital sales experience, which includes selling Display Ads, Programmatic, Social Listening, SEO, and SaaS, was a VP of sales at the agency and recently served as a strategic account manager at Hootsuite. With the help of personal branding, he was not just able to close US$2M in sales but also interviewed Chris Walker, Dave Gerhardt and other such industry leaders on his podcasts 'Rankable' and 'More than a Title'. Follow and connect with him on LinkedIn (via https://www.linkedin.com/in/jarrettthomas1/). Check out his current podcast, "More than a Title Podcast" on YouTube (via https://www.youtube.com/channel/UC0d23q6O8d8D4gOrrwLMNJQ).ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .  

In this episode, we'll discuss:Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees;How to get started; andPitfalls you should avoid.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  ABOUT TRISTAN PELLIGRINOTristan is the co-founder of Motion, which is a done-for-you podcasting service.Follow him on LinkedIn (via https://www.linkedin.com/in/tristanpelligrino/)Learn more about Motion, via their website (http://motionagency.io/)Listen and subscribe to Motion's podcast, "Recorded Content", (via https://motionagency.io/recorded-content-podcast/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on:LinkedIn - (linkedin.com/in/kerryastimpson)  ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .  

In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how you can start or grow an employee advocacy program in your company. We'll be 'flipping the marketing conversation from external to internal', with Danielle Guzman, Mercer's Global Head of Social Media.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  ABOUT DANIELLE GUZMANDanielle Guzman is the Global Head of Social Media for Mercer. She is a financial services and insurance industry professional with global experience in leadership positions spanning product development, learning and development, marketing, customer insights, and social media. She has over 15 years of experience in international, multilingual and multicultural work. The majority of her career has been spent working overseas, helping organizations develop and launch products and services, and drive digital innovation in more than 51 countries. Today Danielle champions that experience in her role at Mercer, bringing conversations to life on social media through an integrated brand, employee advocacy and influencer marketing strategy. Named the Communicator of the Year by Dynamic Signal, Danielle is ranked number 1 for both the Future of Work and Finance in the Global Study into Consultancy Employees' Online Presence & Influence by Onalytica, number 8 Women in Finance: Top 100 Influencers byOnalytica, and number four influencer in The Future of Recruitment: Top 100 Influencers by Onalytica. Danielle strongly believes in giving back to the community, and dedicates time to mentoring Fintech and Insurtech startups and working with entrepreneurs and leaders to build their personal brands and social media presence.You can follow and connect with Danielle on: LinkedIn (linkedin.com/in/guzmandanielle) and Twitter (@guzmand).ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on:LinkedIn - (linkedin.com/in/kerryastimpson) or Twitter - (@kerryastimpson) ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com      

We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees? Why? Because impactful internal marketing campaigns help to engage and empower employees to be better able to deliver on the brand promise...and to be powerful advocates of the company brand to our customers.In this last episode of Season 2, CEO and Co-founder of Workshop (this podcast's Season 2 sponsor), Rick Knudtson, will take us through everything you can do to  create internal marketing campaigns that win. In this conversation, we'll cover:What companies need to do first, before starting to create those campaigns;Steps that need to be included in the campaign creation process;Choosing the most effective channels for those campaigns; andMeasuring campaign effectiveness.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. And, yes, I'll be back for Season 3!! The first episode goes live on July  18, 2022.  See again soon!! ABOUT WORKSHOP  (Season 2 Podcast Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com  

Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able to connect with target audiences, in a way that the 'brand messaging' could not do. Being one of those brands that has been successfully doing employee advocacy for almost 10 years,  you won't want to miss a minute of this special case story episode about Ericsson, which is choked full of practical insights and takeaways.In this "Internal Marketing Case Story" episode, Anita Veszeli, Ericsson's director of social media and advocacy, breaks down:The background on why Ericsson was an early adopter of employee advocacyHow the company got started and now runs the programmeLessons learned along their decade-long journeyHow do they measure impact and success of their employee advocacy programmeThanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. ABOUT ANITAAnita is the Director of Social Media and Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years' experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson's global business.Follow Anita and check out her awesome content.https://twitter.com/anitaveszelihttps://www.linkedin.com/in/anitaveszeli/https://www.instagram.com/anitaveszeli/https://www.linkedin.com/in/anitaveszeli/details/featured/ ABOUT WORKSHOP  (Season 2 Podcast Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program for your company. 

Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room. But too many brands forget the fact that its company employees must form part of that all-important community...and a very crucial part at that.  Employees are a brand's ambassadors who know the brand more intimately than customers do. And so the all-important question is, does the internal community experience mirror the external experience?Marketing consultant, Chantelle Marcelle, helps us to understand why your employees need to be engaged as part of your brand community.  In this episode, we'll explore:Where the whole idea of community came from;What makes a strong brand community;Examples of brands who are building great communities; andThe role that employees can play in building community for the company brand.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. ABOUT CHANTELLEChantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, growth strategy, SEO, and analytics. She's also a huge believer in developing a community-led mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.Follow Chantelle and check out her awesome marketing content. Tip: her newsletter is awesome!!Website: https://chantellemarcelle.comTwitter: https://twitter.com/ccmarce_writesInstagram: https://instagram.com/swipe_marketingYouTube: https://www.youtube.com/channel/UCV2pz7GU54JSwQ1qYdg9DLg ABOUT WORKSHOP  (Season 2 Podcast Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).If you're looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world's best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com    

Even before the COVID-19  pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires them to deliver on the brand promise.How? By engaging employees and creating an emotional connection to the brand purpose. In this episode, leadership consultant and executive coach, Deborah Mersino, who also has more than 25 years of marketing experience, will share some interesting insights about:What a brand purpose is, and how it differs from the company mission and vision;How companies should be using their brand purpose;Why engaging employees in the brand purpose is important to strategic success; andPractical examples of companies who have successfully engaged employees around purpose.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. ABOUT DEBORAH MERSINODeborah Mersino, a leadership consultant and executive coach, is problem solver known for her ability to deliver formidable insights and ambitious results. As co-founder of Mersino Consulting, LLC, she partners specifically with leaders of nonprofits, not-for-profits, b-corps, and socially responsible businesses throughout the United States to foster minimal politics, minimal confusion, high productivity, high morale, and low turnover to “Elevate Good in the World.” In her leadership consulting and executive coaching with presidents, CEOs, executive directors, and other leaders, she provides proven tools, methodologies and frameworks that benefit leaders, teams, and organizations in maximizing organizational health.Deborah can be reached at Deborah@MersinoConsulting.com or on LinkedIn.  ABOUT WORKSHOP  (Season 2 Podcast Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).If you're looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world's best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com .Thank you for listening. The next episode will be published on January 24, 2022. 

It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its target audience is through its most powerful ambassadors/advocates, its own employees. Happy and engaged employees, who are empowered to build their personal brands, want to share the great news about the company they represent; and that type of authentic sharing is invaluable for company brands that, ultimately, benefit from increased brand equity. From the CEO, like Richard Branson, Elon Musk and Oprah Winfrey, to frontline employees in customer service, there is significant value in companies who choose to create a culture that empowers everyone to build a personal brand.International image consultant and best-selling author, Jon Michail, will be a part of this episode's discussion, where we'll be exploring:Why employee advocacy is better than traditional influencer marketing;What companies need to do to create the right environment to engage and empower their teams to become brand ambassadors/advocates; andHow leaders can make the shifts necessary, to create a branding win-win  for both the company and its employees.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share this podcast with anyone in your network whom, you believe, will find it valuable. ABOUT JON MICHAILJon is an award-winning image consultant and personal branding pioneer, publishing his first book "Life Branding" in 2002. He's had an eclectic career spanning from being a designer with the Christian Dior brand to manufacturing, distribution and retail to sports management, business consulting, VC and joint-venture creation spanning four continents. He is the Founder and Group CEO of Image Group International. Established in 1989, Image Group International is recognized as Australasia's leading personal brand image advisory, with representative offices in New York and Southeast Asia (http://www.imagegroup.com.au/).You may follow and connect with Jon on LinkedIn (https://www.linkedin.com/in/jonmichail-personalbrandingcoach/) or Twitter (@jon_michail).You may also read his recent article, How To Leverage Your Employees' Personal Brands To Grow Your Business Equity, on Forbes.com, via the URL below.https://the-internal-marketing-podcast.simplecast.com/episodes/episode-16-how-employees-personal-brands-can-build-the-company-brand-with-jon-michail ABOUT WORKSHOP (Season 2 Global Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.  The next episode will be released on January 9, 2022.

There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders who can help or hurt your goals to build the brand and drive growth.Your internal and external messaging, therefore, have to be aligned; and that alignment best happens when the marketing and internal communications functions have a solid strategic partnership. In this episode, we'll be 'flipping the marketing conversation from external to internal' with Arlene Amitirigala, and share how internal comms. and marketing can partner to win at engaging employees and empowering them to become advocates of the company brand.We'll be discussing:The roles of internal comms. and marketing;Why these two functions need to work more closely together;Practical examples of what a successful partnership between them can look like, and what it can achieve; andPitfalls to avoid when these functions work together.Thanks for listening!If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share this podcast with anyone in your network whom, you believe, will find it valuable. ABOUT ARLENEArlene Amitirigala is a global Communications Specialist with expertise in internal communications, behaviour change, employee engagement and building a culture of inclusive leadership. She has worked for over two decades in marketing and communications. Her career journey spans several senior roles in the private and public sector in her native Jamaica where she worked across various sectors including tourism, export promotion, and information, communication & technology. She later led corporate communications for Diageo's Latin America and Caribbean regional business before moving to London to lead engagement and employee communications across Europe and Great Britain. Born in St. Andrew, Jamaica, Arlene studied journalism at the undergraduate level. Her academic qualifications include a Master's in Communication for Social and Behaviour Change from the University of The West Indies, a postgraduate certificate in Global Marketing Communication and Advertising from Emerson College, and an MBA with distinction from the Solvay Management School in Belgium. Arlene has lived and worked in several different countries; she now resides in Toronto, Canada, from where she provides communication consulting services to a range of clients and hosts The Change Diaries Podcast on Apple podcasts and Spotify.Connect with Arlene here:www.linkedin.com/in/arleneamitirigala/www.trulyarlene.com ABOUT WORKSHOP (Season 2 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to learn more and to download their complete 7-step guide to running an impressive internal communications audit. An audit is the very first step of any great internal communications strategy. Even if your team hasn't formally put together a plan in the past, your organization has developed channels, patterns, and processes organically, and it's crucial to understand how information is flowing. Starting with an audit can tell you where you might be missing the mark with current communications, including gaps in information, misunderstandings, overlooked teams, and ignored channels. 

The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for.  Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process.In this episode, we're flipping the marketing conversation from 'external' to 'internal' with Nate Guggia, who will break down:Why company leadership needs to care about their employer brand;Popular strategies companies are now using to build a great employer brand, through employee brand advocacy;How employees sharing valuable content online is an efficient and effective way to build an employer brand; andWhat companies can do to engage and empower their employees to get started.Thank you for listening; and please consider sharing this episode with anyone who would find it valuable. The next podcast episode will be published on Friday, December 10, 2021. ABOUT NATE GUGGIANate Guggia is the co-founder of Before You Apply (beforeyouapply.com), a content platform and creative studio that specializes in helping companies give candidates an insider's look at their teams and culture. Before You Apply has special expertise creating content for highly technical audiences in extremely competitive markets that helps companies and talent teams hire fast.You can follow Nate on LinkedIn  ( https://www.linkedin.com/in/nateguggia/ )Every year Nate talks with hundreds of marketing, people, and recruiting leaders. He uses a newsletter to distill what he's hearing. You can subscribe to his newsletter, Nate is Learning, which can accessed from https://nateislearning.beforeyouapply.com/ ABOUT WORKSHOP (Season 2 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams). Head on over to useworkshop.comAlso, If you're looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world's best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. The Happy Monday Club newsletter is designed to help you create a positive, supported, impactful culture at any company size. Join over 10,000 culture-focused leaders today, and sign up at happymondayclub.com  

Bad employee reviews of a company can do as much damage as poor customer reviews.Why? You won't be able to retain and attract top talent; you won't be able to consistently deliver on your brand promise to your customers; and employees won't be motivated to advocate for the company brand. This is where company culture comes in. Toxic company cultures can help to make or break a company brand. And, culture is not just HR's job. Everyone owns culture and, you guessed it, marketing should play a huge role in culture-building as well.Transformative HR consultant, Tiffany Castagno, joins me in this episode to share:Why marketers even need to care about the company's culture;How culture can help or hurt employee engagement; andHow marketing can help to create a strong company culture.I invite you to subscribe and share this podcast with anyone whom, you believe, would benefit.ABOUT TIFFANY CASTAGNOTiffany is a Transformative HR Curator of Culture and the CEO of  CEPHR. You can follow her awesome content on LinkedIn (https://www.linkedin.com/in/tiffanycastagno/); or check out her company website at http://www.cephrconsulting.com/. Also, check out her book "Can a Zebra Change Its Stripes?" (https://www.amazon.com/Change-Stripes-Brunos-Amazing-Adventures/dp/173477018X).ABOUT WORKSHOP  (Season 2 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams).If you're looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world's best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com! Thank you for listening. The next episode will be published on November 24. 

For brands that are serious about encouraging employees to build both the company brand and the employees' personal brands, through employee advocacy; marketers need to empower employees to get started and gain momentum, with generating and sharing content.At the heart of employee advocacy is employees' ability to develop and share valued-added content with their network. That is where most employees shy away. In this episode, Camille Trent, Head of Content at Dooly (and one of my content marketing faves on LinkedIn) will share tips taken from her own personal experience about how employees can:1. Get started in creating content...it isn't as hard as you think; and2. Improve their ability to create valuable content on social media.ABOUT CAMILLECamille Trent is the head of content at Dooly (Dooly.ai), where she helps revenue teams close more deals, faster. When she's not writing and planning content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.  Follow Camille on LinkedIn - http://linkedin.com/in/camillehansentrent ABOUT WORKSHOP (Season 2 Sponsor)Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.  Thank you for tuning in to Episode 2 of Season 2. Do share this podcast with anyone who'll find it valuable.The next episode will be released on November 12, 2021.

It's a fact that the most efficient and cost-effective way for companies to build their brands and drive revenue growth is through employee (brand) advocacy, especially on social media.Chris Walker and his Refine Labs team of employees are well-known for the value-added content that they each provide, via their personal accounts on LinkedIn...and that content doesn't have to be related to their industry either. That's right! As its CEO, Chris believes that Refine Labs has benefitted significantly from his and his employees' personal presence on social media...aka employee advocacy. According to him, most of his company's growth opportunities have come through those very same activities on LinkedIn.In this episode, Chris will share:His company's winning experience with employee advocacy;Why more company's should be doing employee advocacy online; andThe first steps that a company's leadership and marketing function can take towards creating a winning employee advocacy culture of its own.Want to see how Chris and some of his team 'walk the talk', via their respective personal accounts on LinkedIn? Go follow them! Here are the links to their personal LinkedIn profile pages here:Chris (CEO) - https://www.linkedin.com/in/chris-walker-41597028/Megan (COO & CCO) - https://www.linkedin.com/in/meganwhitebowen/Sam (VP of Demand Gen) - https://www.linkedin.com/in/samkuehnle/About Chris WalkerChris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy, instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast (here's the link - https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213), where he shares tangible advice and tactics alongside today's top B2B marketers. About Our Sponsor for Season 2 - WORKSHOPWorkshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.  Thank you for tuning in to Episode 1 of Season 2. Do share this podcast with anyone who'll find it valuable.The next episode will go live on October 29, 2021.  

Marketers continue to struggle with being seen as playing a critical role in driving company growth. As a CMO, this challenge is something I'm very aware of, and so I couldn't have an internal marketing conversation without also focusing on how strong (or not) our internal partnerships are, with our colleagues right across the company.  Are you ready for your very own coaching session? Then grab a cup, a notebook and get comfortable, as Leadership Coach, Nicole (Nicky) Pitt, takes us on an introspective journey of self-assessment.In this conversation, she'll be covering:Communication challenges that impact our working relationships;How we can self-assess to identify what's inhibiting our ability to 'land well' on others; andThe steps we can take to better understand and speak the language of the business.Nicky is a Leadership Coach and Learning Consultant, based in Canada; and can be easily found on LinkedIn  https://www.linkedin.com/in/nicolempitt .RESOURCES (as mentioned in this episode):1. Tasha Eurich on Increasing Self Awareness - https://www.ted.com/talks/tasha_eurich_increase_your_self_awareness_with_one_simple_fix?language=en2. Marshall Goldsmith on Feedforward - https://www.marshallgoldsmith.com/articles/try-feedforward-instead-feedback/3. Drew Dudley (Lollipop Moments) - https://www.ted.com/talks/drew_dudley_everyday_leadership?language=en Thank you for listening and, as always, I invite you to subscribe, leave a rating/review and, most importantly, share this episode with anyone you believe would find it valuable. 

It's employees that help to 'keep the ship afloat', during times of crisis. If it's one thing that the COVID-19 pandemic has taught us, is that company brands need their people. How companies engage employees in tough times, can make all the difference between how a company survives and thrives. In this episode, we'll be "flipping the marketing conversion from external to internal" with Major Basil Jarrett, who's a Crisis Communications Strategist and the CEO of Artemis Consulting (a communications consultancy).We'll be covering:Why engaging employees, during times of crisis is so crucial to business success; andHow companies can get started.Artemis Consulting is a communications consultancy that also specializes in crisis communications. Major Basil Jarrett is happy to continue this conversation, and can be easily found on LinkedIn, via the following URL:https://jm.linkedin.com/in/basiljarrettThank you for listening and I invite you to subscribe to this podcast, and share it with your colleagues.

We're 'flipping' the marketing conversation (from external to internal), by looking at how artificial intelligence (A.I.) can supercharge the content creation 'game', for those employees who want to generate content to help build their company and personal brands...but who may find the whole thing daunting.In this episode, we'll talk about:The historical journey of how A.I. came into being;How the technology works to help content creators to generate better content; andWhy you need to leverage the great A.I. tools now easily available, to take the headache out of content creation.My featured guest, Paul G. Thompson, is the Founder and CEO @HelloScribe. To get started, you're invited to check out their awesome A.I. platform at HelloScribe.guru ...and try it out for yourself!Thanks for listening; and I invite you to subscribe, rate and review and, most of all, to share this information with anyone whom, you believe, would find it helpful.  

This episode's featured guest, Paulo Pinto Santos, is a marketing director, author and speaker. He is an experienced strategic enterprise manager, with specialties in the areas of international marketing, digital marketing, B2B growth and strategy. Paulo can be found on LinkedIn, where he'll be happy to connect.linkedin.com/in/paulo-pinto-santos     

We've heard many times that people prefer to connect with people (on social media)...not brands. The people who represent a company brand, are its employees. More companies are realizing the benefits of leveraging the personal brands of their employees, on social media, to build the company brand and drive growth.Rabobank is an international bank (headquartered in the Netherlands), whose purpose is being socially responsible. As a way to drive deeper connections with its customers, even as the world becomes more digital, they launched an employee brand advocacy program on social media.In this episode, I'll be speaking with Rabobank's social media lead, Tessa Wagensveld, who'll share: How they rolled out the program;The role of the brand purpose in how the program is executed; andWhy B2B and B2C companies need to incorporate employee brand advocacy in their marketing strategies.Thank you for tuning in to another episode and 'flipping the marketing conversation (from external to internal) with me. I invite you to follow The Internal Marketing Podcast on your favorite podcasting app, and share it with anyone who'd find it interesting.RESOURCES:Rabobank's website: www.rabobank.com

Content marketing doesn't have to reside solely in the marketing department. If your company enjoys high employee engagement, happy employees who are empowered to share their personal stories and expertise, is a great way to super-charge your content marketing strategy, at a fraction of the cost.Our featured guest, best-selling author and CEO of the Marketing Insider Group, Michael Brenner, shares why employee engagement is the new content marketing strategy, as well as some great examples of companies who have leveraged this approach.Thank you for listening. I invite you join The Internal Marketing Podcast tribe by subscribing and sharing it with anyone you believe could benefit from our great conversations.About Our Featured GuestMichael Brenner is a CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he has worked with 100+ brands in building effective thought leadership, content marketing and employee activation programs. After 25 years in sales, marketing, and leadership roles with brands like SAP, Nielsen, and a number of high-growth startups, today Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. He is also the best-selling author of 3 books including his latest Mean People Suck, The Content Formula, and Digital Marketing Growth Hacks.

Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success.People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group.In this episode, we'll be 'flipping' the marketing conversation from external to internal with the James Robert Lay, who'll breakdown why companies need to incorporate employee social media advocacy into their digital marketing.I invite you to join The Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.Thank you for listening!Kerry-Ann About James Robert LayJames Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. He is the author of the bestselling book, "Banking on Digital Growth". He is also the founder and CEO of the Digital Growth Institute. (https://www.digitalgrowth.com/)James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."  

This 'case story' episode is sure to get your marketing creative juices flowing with great ideas about how you can leverage internal marketing in your marketing strategy.Umpqua Bank is an iconic brand that has a rich 'case story' of how it engages and empowers its employees to be powerful advocates of the brand. A crucial part of understanding internal marketing is knowing about all of the great company brands that are doing it well. We'll be 'flipping the marketing conversation' from external to internal with Lani Hayward, who is a brand and organizational consultant and a former EVP of Creative Strategies at Umpqua Bank. In this episode, she provides some great examples of how Umpqua did internal marketing in a way that was uniquely their own.  Lani is also the founder of WOVEN consulting, and can be contacted via the company website, www.woven-consulting.comADDITIONAL RESOURCES:To view Lani's keynote presentation (that was mentioned in the episode), from the Financial Brand Forum, simply search for "Forum 2014 Keynote Presentation – The Umpqua Bank Strategy" on YouTube.I invite you to join the Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.Thank you for listening.Kerry-Ann 

What's this episode about?LinkedIn is one of the world's top social platforms for professional networking. Companies invest a lot of marketing resources to develop content for its company LinkedIn page, as part of its brand-building and lead generation strategy...with most not seeing the kind of engagement they'd expected.Why? Well, our guest, Luan Wise, is here to tell us what marketers need to do, instead, to build their company brand and grow leads, on LinkedIn. (Hint: it is not by focusing on the company LinkedIn page). And, you guessed it, it involves internal marketing. So, listen in to another 'marketing conversation flip (from external to internal)', where we'll dive into how a company can win on LinkedIn.About our guest:Luan Wise is marketer, trainer and author. I invite you to follow her on LinkedIn; and to check out her website at https://www.luanwise.co.uk , where you can also subscribe to her newsletter, to keep up with the latest trends in social media, and what she's currently working on.Additional resources from this episode:Download this great one-pager, by Luan, which shares  "15 Status Update Ideas for LinkedIn". https://www.dropbox.com/s/f59b65a5exu8ktf/LW%20Status%20update%20download.pdf?dl=0Don't forget to subscribe to The Internal Marketing Podcast and leave a review! I'd love your feedback.Thanks for listening!Kerry-Ann 

In my very first episode, I'll be 'flipping the marketing conversation (from external to internal)' with my guest Chris Wallace, Co-founder and President of InnerView Group.We'll be taking a deep dive into internal marketing; why companies need it; why they think they're doing it (but are not doing it correctly); and why even the best marketing strategies won't be truly successful without it. Let's face it, if your employees aren't engaged in the brand, then why would your customers.Follow Chris and InnerView Group on LinkedIn and visit InnerView Group's website at www.innerviewgroup.com.I'm excited that you've decided to join me and invite you to subscribe to The Internal Marketing Podcast. Don't miss out on future episodes with my other exciting guests, from across the world.Kerry-Ann Stimpson  

The Internal Marketing Podcast host, Kerry-Ann Betton Stimpson, shares a quick peek into what's in store for the first season of this unique podcast series. A CMO herself, Kerry-Ann will host a cadre of experts from around the world, who will share their insights into how you can implement or enhance your company's internal marketing strategy.