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Welcome to this special "Best Of" episode of Trainers Talking Truths! Today, we're taking a look back at a valuable past episode from a great leader in our industry. A huge thank you to all our listeners—whether you've been with us from the start or just found us, your support means the world. Sit back, enjoy, and let's revisit the truths that have inspired and guided us all!In this episode, Jenny and John chat with fitness marketing expert Scott Rawcliffe to explore the game-changing role of AI in the fitness industry. Scott breaks down how AI tools are revolutionizing personalized workouts, virtual training, and content creation for fitness businesses. Plus, he shares insights into the future of AI and how smaller fitness operations can leverage this technology without breaking the bank.A.I. Tools List For Fitness ProfessionalsThings in the world of AI are changing so fast, so this list may not always have the most up-to-date. Scott's suggestion is to pick 1-2 tools and start integrating them into your daily/weekly tasks.All of these are tools Scott has spent at least 5-10 hours testing. The ones in RED are the ones that I'm either currently using or have spent more than 10 hours using.1. ChatGPTDescription: ChatGPT is an advanced AI language model designed to help fitness professionals create engaging content, answer client questions, and even craft workout plans. It can be used to write emails, generate social media content, or provide clients with helpful fitness tips. With its conversational nature, it's an essential tool for handling customer queries, automating responses, and creating personalized client communication.2. ClaudeWebsite: Claude by AnthropicDescription: Claude is a conversational AI assistant that helps fitness professionals by providing quick insights, generating workout and nutrition content, and automating client interactions. Claude can also be used for brainstorming session ideas, outlining educational content, or even drafting blog posts for your fitness business.3. GeminiWebsite: Gemini by Google DeepMindDescription: Gemini is an AI tool by Google DeepMind designed for complex problem-solving and planning. For fitness professionals, Gemini can assist with business strategy, client journey mapping, or optimizing fitness program designs. It's still an evolving tool, but its deep learning capabilities make it an exciting option for large-scale planning.4. PerplexityWebsite: Perplexity AIDescription: Perplexity is an AI-powered search engine and chatbot that helps fitness professionals quickly research new trends, find workout data, or explore health studies. It provides fast, comprehensive answers to detailed questions, saving time when looking for the latest research or best practices in the fitness industry.5. PoeWebsite: Poe by QuoraDescription: Poe is a platform that offers access to various AI chatbots in one place. Fitness professionals can use Poe to get quick answers from different AI models for diverse needs—whether it's nutrition planning, exercise tips, or marketing ideas. It's a handy tool when you want to test out different AI responses and find the best solutions for your business.6. MidJourneyWebsite: MidJourneyDescription: MidJourney is an AI tool focused on generating stunning visual content. For fitness professionals, it's a fantastic way to create custom images for social media, promotional material, or even branding elements for fitness...
In this episode, Jenny and John chat with fitness marketing expert Scott Rawcliffe to explore the game-changing role of AI in the fitness industry. Scott breaks down how AI tools are revolutionizing personalized workouts, virtual training, and content creation for fitness businesses. Plus, he shares insights into the future of AI and how smaller fitness operations can leverage this technology without breaking the bank.A.I. Tools List For Fitness ProfessionalsThings in the world of AI are changing so fast, so this list may not always have the most up-to-date. Scott's suggestion is to pick 1-2 tools and start integrating them into your daily/weekly tasks.All of these are tools Scott has spent at least 5-10 hours testing. The ones in RED are the ones that I'm either currently using or have spent more than 10 hours using.1. ChatGPTDescription: ChatGPT is an advanced AI language model designed to help fitness professionals create engaging content, answer client questions, and even craft workout plans. It can be used to write emails, generate social media content, or provide clients with helpful fitness tips. With its conversational nature, it's an essential tool for handling customer queries, automating responses, and creating personalized client communication.2. ClaudeWebsite: Claude by AnthropicDescription: Claude is a conversational AI assistant that helps fitness professionals by providing quick insights, generating workout and nutrition content, and automating client interactions. Claude can also be used for brainstorming session ideas, outlining educational content, or even drafting blog posts for your fitness business.3. GeminiWebsite: Gemini by Google DeepMindDescription: Gemini is an AI tool by Google DeepMind designed for complex problem-solving and planning. For fitness professionals, Gemini can assist with business strategy, client journey mapping, or optimizing fitness program designs. It's still an evolving tool, but its deep learning capabilities make it an exciting option for large-scale planning.4. PerplexityWebsite: Perplexity AIDescription: Perplexity is an AI-powered search engine and chatbot that helps fitness professionals quickly research new trends, find workout data, or explore health studies. It provides fast, comprehensive answers to detailed questions, saving time when looking for the latest research or best practices in the fitness industry.5. PoeWebsite: Poe by QuoraDescription: Poe is a platform that offers access to various AI chatbots in one place. Fitness professionals can use Poe to get quick answers from different AI models for diverse needs—whether it's nutrition planning, exercise tips, or marketing ideas. It's a handy tool when you want to test out different AI responses and find the best solutions for your business.6. MidJourneyWebsite: MidJourneyDescription: MidJourney is an AI tool focused on generating stunning visual content. For fitness professionals, it's a fantastic way to create custom images for social media, promotional material, or even branding elements for fitness programs. With its ability to create high-quality, unique visuals, MidJourney can elevate your brand's online presence.7. DALL-EWebsite: DALL-E by OpenAIDescription: DALL-E is an AI image generator that allows fitness professionals to create custom images based on...
Jenny and Dan chat with Scott Rawcliffe, a long-time fitness professional and international speaker who is best known for helping many companies and individuals in the fitness industry increase traffic and increase profits with effective social media strategies.
Scott Rawcliffe is a fitness professional on a mission to share his insights and knowledge with his fellow fitness professionals, as well as fitness enthusiasts. Building a better educated and informed industry without the dogma of the mass media. Scott has presented at some of the world's largest fitness conventions, including Australia's FILEX convention, IDEA World Fitness Convention, IHRSA, IDEA PT Institute, NorCal Fitness Summit, as well as some of the most successful gyms around the world. Episode highlights: Important asset in building business Evaluating paid ads vs paid outreach Calculating the cost of client acquisition Biggest marketing mistakes And tip to build your wealth muscle! Links: https://www.facebook.com/ScottRawcliffeFitness https://www.instagram.com/scottrawcliffe/ Scott@scottrawcliffe.com http://www.scottrawcliffe.com/
Pat is joined by the unrivaled Scott Rawcliffe to discuss conversions. For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Join our Business Growth Accelerator program and be a Case Study. We're taking on a few new clients as case studies in our BGA program where we guarantee a $4000 increase in recurring revenue.. If you'd like to work with me, Fred Zoller and Justin Yule to grow your clientele and revenue you learn more here https://patrigsby.com/the-business-growth-accelerator - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard - Become part of our exclusive coaching group – Ideal Business Academy. My favorite thing to do is help entrepreneurs build their Ideal Business, if you'd like to learn what the IBA is all about and determine whether you might be a fit, visit http://PatRigsby.com/ideal-business-academy-2018 - Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.
Pat is joined by the magnificent Scott Rawcliffe to discuss how to deliver the best value to your clients and maximize both sides of the relationship. For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Join our Business Growth Accelerator program and be a Case Study. We're taking on a few new clients as case studies in our BGA program where we guarantee a $4000 increase in recurring revenue.. If you'd like to work with me, Fred Zoller and Justin Yule to grow your clientele and revenue you learn more here https://patrigsby.com/the-business-growth-accelerator - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard - Become part of our exclusive coaching group – Ideal Business Academy. My favorite thing to do is help entrepreneurs build their Ideal Business, if you'd like to learn what the IBA is all about and determine whether you might be a fit, visit http://PatRigsby.com/ideal-business-academy-2018 - Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.
Scott Rawcliffe is back to discuss marketing in this episode of The Fitness Business School. For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Join our Business Growth Accelerator program and be a Case Study. We're taking on a few new clients as case studies in our BGA program where we guarantee a $4000 increase in recurring revenue.. If you'd like to work with me, Fred Zoller and Justin Yule to grow your clientele and revenue you learn more here https://patrigsby.com/the-business-growth-accelerator - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard - Become part of our exclusive coaching group – Ideal Business Academy. My favorite thing to do is help entrepreneurs build their Ideal Business, if you'd like to learn what the IBA is all about and determine whether you might be a fit, visit http://PatRigsby.com/ideal-business-academy-2018 - Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.
Pat is joined by Scott Rawcliffe to discuss the uses of Facebook in marketing your fitness business. For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Join our Business Growth Accelerator program and be a Case Study. We're taking on a few new clients as case studies in our BGA program where we guarantee a $4000 increase in recurring revenue.. If you'd like to work with me, Fred Zoller and Justin Yule to grow your clientele and revenue you learn more here https://patrigsby.com/the-business-growth-accelerator - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard - Become part of our exclusive coaching group – Ideal Business Academy. My favorite thing to do is help entrepreneurs build their Ideal Business, if you'd like to learn what the IBA is all about and determine whether you might be a fit, visit http://PatRigsby.com/ideal-business-academy-2018 - Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.
Scott Rawcliffe is a fitness professional who was born and raised in Canada but now resides on the Gold Coast in Australia. The purpose of his site scottrawcliffe.com is to share his insights and knowledge with his fellow fitness professionals, as well as fitness enthusiasts. Building a better educated and informed industry without the dogma of the mass media. Scott has presented at some of the world's largest fitness conventions, including Australia's FILEX convention, IDEA World Fitness Convention, IHRSA, IDEA PT Institute, NorCal Fitness Summit, as well as some of the most successful gyms around the world.
EntreFit Podcast - Fitness Business & Brand Development Coaching - Leadership Training
I know it's been almost 1 year...I am so sorry! But I have so much goodness to come very soon! Check out this episode I found with Scott Rawcliffe. Scott is a fitness facebook marketing ninja and is going to share his tome secrets to help you reach more people with your fitness brand online. Have an AWESOME day!
Would you like to see more money in your pocket? What about a business that has more raving fans and people getting the results you promise? Yes, right? Well, then sit back and enjoy this month’s podcast with my guest Scott Rawcliffe, because it all started with a conversation, a little too much wine (is there such a thing?), and some winery experiences that turned into 9 money-making lessons for you.
Are you stuck when it comes to Facebook and running your business? Does the social media world have you pissed off at the market, lost, or feeling like you’ll never be able to reach anyone? Make more sales for your business? People often come to me with questions about Facebook: - What do I market? - How do I market? - How can I gain more leads? - Should I be doing videos? - Does my image matter? - Should I run ads? Even worse… ”How do I get my product out there?” And I ask them, “How strong is your presence online?” “Are you creating content that leads to sales?” Crickets. That’s why I called on my main man, Scott Rawcliffe, when he was in town. The man KNOWS his shit when it comes to social media. I asked Scott how to best help you all run your business through Facebook and he gave me a few pieces of advice to share with you. TIP 1: Be Different You don’t want to be playing the price game with everyone else. Offer them something better and you will be ahead of the rest. TIP 2: The Image is Important You need to capture people’s attention with your images so don’t make them boring. Hop into my Social Media Content Generator to see how you can get entertaining, engaging, empowering, and educational social media out there. TIP 3: Have a Plan Don’t just put out an ad and expect people to come. Did you give them any value beforehand? Stop giving up after the first no. You are at least a few more ‘nos’ away from a ‘yes’. Research shows that most people stop at the 3rd no. Just creating a system to go for the 4th No, will lead more sales and grow your business. TIP #4: Video is Your Friend Your best friend to be EXACT. You better be sleeping with video more than your wife. Alright. Extreme. But you get the point, right? TIP #5: Don’t Over Complicate Video You can do your testimonials, quick tidbits like who you are, a short piece of adding value, or a small tip that you have. TIP #6: Add Value If you are looking to run a business through Facebook, start giving value. TIP #7: Be Patient If you’re running your ads and you can get people in and you break even zero dollars, you’re running great ads. Your offer is continuity. Your offer is typically a membership, so you might not make it month one, but by month two, you’re starting to now make the money and if you can keep them six months, a year, whatever it is, that’s where your real money is, not that first time just to get them in. TIP #8: Follow Through If there’s no follow up, there’s no sale and no retention. Personalize, get specific, get in their heads and seek to understand above all things. MAKE THIS YOUR #1 TO-DO IN YOUR BIZ. Need more help on social media? I’ve got your back! We have our Social Media Content Generator! Click here to grab your copy. Go after it, market, and get your name out there FPL nation. Until next time… - V
Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing. During today's show, you will learn: About the type of content a fitness business should be producing to build customer connection The most important metric to measure Facebook marketing success Scott's recommendations around using Facebook Live and 5 things needed for a successful Facebook marketing campaign Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook
Scott Rawcliffe is a social media thought leader for fit pros, a Facebook marketing expert and an International fitness presenter.
In this episode Scott talks about building better content, and getting that content seen on social media. Scott has become our industry's leader in all things social media, and teaches fitness professionals around the world how to design marketing campaigns to grow their business. However, there is much more to Scott than that! He also shares how to connect better with prospects, close more sales, and overcome the fear of "getting yourself out there." To learn more from Scott, you can check him out at www.scottrawcliffe.com. You can connect with him on Facebook at: https://www.facebook.com/ScottRawcliffeFitness/ Check out Scott's Podcast (The Fit Pro Podcast) at: https://www.facebook.com/FitProPodcast/?pnref=lhc Huge thank you to our sponsor, The National Corporate Fitness Institute. Check out what these guys are doing at www.ncfinstitute.com Always feel free to email me directly at gregvfitness@gmail.com Thanks for listening!
Trainers and social media. Kick that scary beast and learn how to get more clients from Social Media. In this episode I talk with Scott Rawcliffe about how he is able to take Social Media to the next level for the top studio owners and trainers in the industry. Scott shows you how to increase revenue throught social media without adding more time on the floor. For more free trainings visit www.vitolafata.com or Fitness Profit Systems and www.fitnessprofitsystems.com