The Fitness Business Podcast

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Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy that has had amazing impact in their business; and the Intensive Series, four mini episodes with laser focus on a specific topic and real time actions for listeners to implement into their business. The show is supported by Active Management, Precor, Tribe Team Training, One Fit Stop, ABC Financial, MyZone & RockstarFit.

The Fitness Business Podcast


    • Nov 23, 2021 LATEST EPISODE
    • weekdays NEW EPISODES
    • 35m AVG DURATION
    • 403 EPISODES

    Listeners of The Fitness Business Podcast that love the show mention: fbp, chantal, personal trainers, fitness industry, methods, gym, training, entrepreneurs, team, resource, actionable, wanting, provide, great information, books, grow, level, valuable, value, great content.



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    Latest episodes from The Fitness Business Podcast

    401 How fit pros can thrive and survive in this evolving fitness industry with Doris Thews

    Play Episode Listen Later Nov 23, 2021 27:08

    Who better to teach and preach the ins and outs of the fitness business industry veteran and pioneer Doris Thews. Doris speaks the truth about not only surviving, but thriving in this ever changing industry. Listen as Doris talks about the importance of relationships over resumes and the three P's. I hope you enjoy this week's episode and tell your friends that Doris Thews is going to provide them many golden nuggets improve their longevity in the fitness business!

    400 The Value Proposition for Revolutionizing Digital Signage

    Play Episode Listen Later Nov 18, 2021 46:47

    It's not just about signage, it's about strategy! Join host, Sarah Pellegrino, as she speaks with the team at Digital Revenue Systems to learn why adding digital advertising to your health club will generate more revenue from your existing members. Hear first-hand how the Digital Revenue Systems team works alongside with your existing Marketing team, supports you through the onboarding of digital signage, and works to know your community and membership base the best they can to make digital signage successful for your business!

    399 What big box gyms can learn from boutique gyms with Kory Angelin

    Play Episode Listen Later Nov 16, 2021 32:48

    Kory joins the Fitness Business Podcast family as a first time guest and guides us on how big box gyms can learn from boutique studios and begin to incorporate some of the special touches that makes the boutique experience so unique. Keeping the culture personal and welcoming is key for retention when it comes to group fitness. Also, big box gyms should take note how boutiques use social media to engage their members and are able to generate new leads through their posts. Kory delivers unbelievable information that is so relevant and easy to transition into. Take a listen and see how many golden nuggets you can take away from his episode....I guarantee you will be amazed!

    398 Using Pinterest in your Fitness Business with Kate Ahl

    Play Episode Listen Later Nov 9, 2021 28:26

    Did someone say Pinterest for fitness marketing? That is exactly what Kate Ahl, from Simple Pin Media, talks about today in our episode. Kate will give you all of the inside information on "how to" use Pinterest as another social media platform to market your business and/or your brand. Once you get comfortable with the platform, all you need is a little time and a sprinkle of creativity can help you reach a whole new fitness market with hardly spending a dime.

    397 How Enneagram can help you work better with your team and clients

    Play Episode Listen Later Nov 4, 2021 56:23

    Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, confidence, leadership abilities, and overall quality of life by creating specific strategies that align with their personality, values, and goals to become more life giving and less draining.

    396 Running a Successful Bootcamp Program with Lori Patterson and Jono Petrohilos

    Play Episode Listen Later Nov 2, 2021 45:39

    Bootcamps are back baby! They are bringing in residual revenue for fitness clubs and helping independent fitness pros to capture an audience. Lori Patterson and Jono Petrohilos know a little bit (well, actually alot) about running successful bootcamp programs. They take this episode to teach our FBP family their tips to success, as well as a few hiccups that they learned along the way. Tune in to learn from the pros so you can begin your successful journey and financial reward!

    395 Discover Strength Partner Update with Luke Carlson

    Play Episode Listen Later Oct 28, 2021 19:20

    In this podcast partner update Chantal Brodrick speaks to Luke Carlson about some of the common challenges fitness owners face when running a gym and solutions that can be found in a franchise business model. 

    394 Marketing in Post Pandemic 2022 with Richard Toutounji

    Play Episode Listen Later Oct 26, 2021 31:10

    Richard Toutounji has been working in the fitness industry for 20 years when at just 17 years of age he bought Australia's First Private Fitness studio. Richard shares his forecast on what marketing looks like moving forward. In his episode, Richard stresses that NOW more than ever, it's time to focus on your marketing budget. Listen up, as Richard will help you disperse your funds to find the perfect marketing budget for your facility.

    393 The Value Proposition for Hassle-Free Music Licensing

    Play Episode Listen Later Oct 21, 2021 47:21

    Join Sarah Pellegrino as she speaks with the SyncFloor team to learn how they are connecting health club owners and music creators in order to get great commercial music for their modern digital fitness experiences. When looking for diverse, high quality, relevant and affordable music for any fitness class, there's no better partner! 

    392 TikTok and Your Gym Marketing with Keenya Kelly

    Play Episode Listen Later Oct 19, 2021 30:49

    TikTok is a video-sharing focused social networking service.  It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes. Our guest, Keenya Kelly, is a TikTok for Business Expert and breaks down how to use this social media platform to promote your business and your brand. She will encourage you to just get started and take it "one button at a time." TikTok became an overnight success during the pandemic as it quickly grew to 2.6 billion monthly users by the start of 2021.

    391 Legal Essentials for Fitness Owners and Managers with Corey Sterling

    Play Episode Listen Later Oct 12, 2021 36:27

    Corey Sterling is an attorney and the founder of Conscious Consul.  Corey brings a unique energy to his episode. He makes law fun and has a talent for making law easy to understand. Corey gives an unlimited amount of advice on how to make sure your legal agreements are current and up to date. Take a listen, as Corey explains how to re-evaluate your membership and service agreements as well as how to decipher between employer vs. contractor agreements and how they are different. This attorney doesn't just work for the industry, but he works in it!

    390 How to differentiate your personal training business from others with Carl Smith

    Play Episode Listen Later Oct 5, 2021 28:59

    Carl Smith is the owner, business coach and trainer for Concepts Fitness Consultancy. With over 25 years in the Fitness Business and more specifically the field of Personal Training, he has supported over 1000 Personal Trainers with their goals and aspirations. Looking for a way to set yourself apart from your fellow personal trainers? Carl Smith is here to give you tips and ideas to help you to differentiate yourself from the competition and to showcase yourself in a unique way to the members. Carl's first tip is to separate yourself on the gym floor by walking around with intent and purpose, but if you want to learn the other tips and ideas you will have to tune in to his episode. It's jammed pack with great ideas!

    389 Outsourcing Your Gym Tasks For More Profit and Time by Scott Rammage

    Play Episode Listen Later Sep 28, 2021 32:07

    A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day to day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how to implement the VA into your culture and your brand despite being outsourced professional.

    388 Your Signature Program will Drive Profit with Jessica Maurer

    Play Episode Listen Later Sep 21, 2021 30:27

    Jessica H. Maurer is a fitness business consultant and strategist who has presented and consulted for many brands internationally. Today, Jessica is here as our industry expert to help you do the same! Get your pen ready as Jessica will take you through step by step process on how to get started. Plus, you won't want to miss her lather, rinse and repeat system. Don't hit the pause button or you will miss the most valuable 30 mins of your day!

    387 The Value Proposition for Stopping Tailgaters and Protecting Profits

    Play Episode Listen Later Sep 16, 2021 40:47

    Join host, Sarah Pellegrino, as she speaks with NRG Lab's Luther White and Camio's Carter Maslan and Larissa Duzhansky on Camio, a long-awaited tailgating solution for the fitness industry! Learn how this global product can help you stop tailgating, while also providing a solution for mask detection, gym area usage, equipment theft/damage, and how it ultimately provides an archive for slip and fall/security claims!

    386 How to make $1 million in personal training in your business with Jeff Russo

    Play Episode Listen Later Sep 14, 2021 33:28

    Finding a personal training sales advisor amongst your pt staff is the key to success in increasing your pt revenue. Not all trainers are good at selling pt, but they don't have to be if you can put together a pt sales advisor to handle all the fitness sales. In this episode, Jeff explains how to create a pt sales advisor that focuses on selling fitness not memberships....watch your pt sales revenue sore!

    385 Tips to Buying a Fitness Franchise with Rick Morgin

    Play Episode Listen Later Sep 7, 2021 26:43

    Rick Morgin is from The Franchise Consulting Company. Rick's passion for Franchise consulting comes from helping clients through their journey toward entrepreneurship with a Franchise model – business ownership, the American Dream. This includes identifying the types of industries, types of franchise businesses, and the costs involved to help you make the right decision. A decision that is as individual as you. Rick guides you so that you can make a sound business decision that will give you the best chance for success.

    384 Thinking Ahead: Strategies to Empower your Staff and Achieve Greater Business Success.

    Play Episode Listen Later Sep 2, 2021 48:01

    On today's show we welcome Sunjay Nath. Sunjay is a world renown motivational speaker and author of the 10-80-10 principal. In this show we dive into varying strategies in which owners and operators can empower their staffs through the achievement of small victories. Sunjay also shares why our leaders should spend more time focusing on developing the top ten percent of their staffs as opposed to losing time trying to manage the bottom ten percent.

    383 Keeping your staff from competing with you

    Play Episode Listen Later Aug 31, 2021 47:35

    In this episode, our industry experts Jon Nasta, Allison Flatley and Seth Hazen will discuss their views on how covid has affected the fitness industry. Struggling to find staff seems to be top on the list of how covid has effected and altered the industry and this all-star panel discusses many ideas on best practices to fill your "help wanted" positions. Jon, Allison and Seth have not only worked in the industry for most of their careers, but have been long time supporters and advocates for the industry. Their wisdom certainly has been a leading force during these challenging times. All three are here today to give ideas and to produce thought provoking ideas to rebuild your team. Stop what you are doing and take a listen...it just might save your business.

    382 Putting Logic, Sweat, and Emotion into your Sales Process with Dylan Webster

    Play Episode Listen Later Aug 24, 2021 23:37

    Dylan Webster is the Managing Director of the Fitness Sales Academy and the author of Fitness Sales: Logic, Seat, Emotion. Dylan is motivated to change the way members and guests are exposed to fitness by upgrading the sales skills of fitness professionals/ Dylan leverages his extensive knowledge of fitness, social psychology, and human behavior, to coach others to unlock their full potential

    381 The Value Proposition for Franchising in Today's Market

    Play Episode Listen Later Aug 19, 2021 47:57

    It's no secret that the real estate market and interest in fitness is at a peak high right now, so Sarah Pellegrino, host of The Value Proposition found it necessary to speak with an incredibly successful franchise out of Canada, Oxygen Yoga and Fitness. Jen Hamilton, CEO and Melissa Hanssens, COO – chat with Sarah to discuss everything from how to franchise your business, how to evolve with your business, tips on how to best lead and support your franchisees and creative additional revenue stream ideas for franchisees!

    380 Creating Inclusive Practices in Your Business with Kia Williams 33:26

    Play Episode Listen Later Aug 17, 2021 33:26

    Kia Williams provides an eye opening episode about inclusion and diversity. Kia preaches that not only is this important amongst your staff, but your members too! Be creative, be open and be inspiring to everyone around you by talking about ways to bring people together and make them feel apart of your community. Listen for Kia when she states: You won't be creative without diversity!

    379 Get inspired to do what's possible with Keith Burnet

    Play Episode Listen Later Aug 10, 2021 37:29

    Did you ever want to check off a personal goal off your bucket list? Today's guest, Keith Burnet, did exactly that! Keith Burnet the CEO of Global Market for LesMills International is going to tell his story about his drive and determination to complete a 42 day journey across the Atlantic Ocean! This episode is all about inspiration and determination!

    378 How to Generate Organic Leads for Your Fitness Business

    Play Episode Listen Later Aug 5, 2021 51:36

    Do you ever feel like you spend hours creating and posting content on your social media pages, but it just doesn't get the response, cut through or engagement you're hoping for? This episode will walk you through 4 content creation exercises to increase customer engagement and 5 call to action methods to help generate conversations and leads. 

    377 Finding and Hiring Group Fitness Instructors with Staci Alden and Lauren George

    Play Episode Listen Later Aug 3, 2021 57:27

    Group Fitness experts Staci Alden and Lauren George pair up to discuss one of the current issues in group fitness: finding and hiring group fitness instructors. The pandemic forced group fitness instructors to scurry for alternative ways to continue to teach classes and earn an income, many instructors left the traditional "in-house" teaching environment and found themselves successful at on-line teaching. Staci and Lauren bring creative ideas to this episode, especially on how to entice instructors back to your facility and how to seek out new talent. Staci is the group fitness and Pilates director at PRO Club located in Washington State. Lauren is the co-creator of Barre Above and the co-owner of the Fit Biz Club. Lauren lives in Mississippi along with her husband her two children.

    376 Myzone Partner Update with Dave Wright

    Play Episode Listen Later Jul 29, 2021 27:34

    Tune into this months podcast partner interview featuring the Group CEO of Myzone, Dave Wright. A must listen episode for all Club Owners and Operators.

    375 Keeping calm when chaos is all around you with Tom Shea

    Play Episode Listen Later Jul 27, 2021 22:36

    In this episode, guest Thom Shea explains what the 3 Simple Things are to lead during chaos. His leadership style, of which he learned from the Navy Seals, is prevalent as he shares what has worked for him during his years in the military. Thom Shea is passionate about making people, from all different backgrounds, become better leaders by listening more and placing the right people in the correct roles.

    374 The Value Proposition – Anniversary Episode: How to Win in 2021 & Beyond

    Play Episode Listen Later Jul 22, 2021 86:20

    One guest from each of the 13 companies TVP Host, Sarah Pellegrino, has interviewed join her for a special anniversary episode. You'll hear company & product updates, industry trends to watch out for and advice from our supplier partners on how to win in 2021 and beyond!

    373 In The Trenches: Re-igniting and Re-Engaging Members

    Play Episode Listen Later Jul 20, 2021 29:47

    Sheay Wheeler is the proud owner of The Function Room, a personal training studio located in Australia. Sheay is passionate about fitness and as a trainer, helping people be the best they can be is what drives his success! As a veteran to the fitness industry, Sheay has made it his focus to develop his fitness studio into more than just a place to improve your physical fitness, but a place where mental fitness is highlighted as well. We are proud to have Sheay as a Fitness Business Podcast Fanatic alumni.

    372 Building a secondary income for Fit Pros

    Play Episode Listen Later Jul 13, 2021 28:39

    Aimee Nicotera is the creator of online fitness program E5 Collective. Aimee has over 25 years of experience in the health and fitness industry, having served in a variety of positions ranging from High School Health Educator in South Central LA to Fitness Director at Canyon Ranch Resort and Spa in Lenox, MA.  Listen along as Aimee Nicotera explains how she started an online course during the pandemic. The lessons that she learned along the way will benefit anyone listening. Give this episode a try, I guarantee it will increase your income opportunity!

    371 In the Trenches with Brandon Bennett: Personal Training

    Play Episode Listen Later Jul 6, 2021 24:43

    Want to grow your personal training department for 2021? Take a listen to this week's episode as industry expert, Brandon Bennett, shares what has worked for the success of his fitness facility. Brandon's industry tips on how to keep trainers engaged, the importance of continuing education and the best place to scout out fresh, new talent has us hanging on every word. Follow along and allow yourself to be consumed by Brandon's passion and his love for personal training, as well as the fitness industry as a whole. Enjoy in this week's In The Trenches episode.

    370 Unique and Thrifty ideas any club can implement to improve member experience

    Play Episode Listen Later Jun 29, 2021 31:37

    Crystal's unique ideas makes this episode one you can't miss. Who doesn't want to make a lasting impression with their members while working within a limited budget. Crystal and her team at 43 Degrees North know how to connect with their current members and future members by going the extra step and finding ways to introduce them into their fitness community. Take a listen as Crystal shares her tips on how to improve customer experience in unique and thrifty ways.

    369 Legacy: What the fitness industry can learn from the All Blacks with James Kerr

    Play Episode Listen Later Jun 22, 2021 53:41

    James Kerr is a bestselling author, speaker and business consultant specializing in defining, designing and delivering change for leaders of world-class teams and organizations. Listen and follow along as author James Kerr shares his book: Legacy with our FBP family. He dissects the 15 mantras of the New Zealand National Rugby Team, The All Blacks, and how important each mantra is to the team's success.

    368 The Value Proposition for Industry Associations with IHRSA

    Play Episode Listen Later Jun 17, 2021 49:41


    Join host, Sarah Pellegrino as she discusses the important anchors that make up IHRSA with Brent Darden, their new and improved membership options with Nicole Johnson, and the details about this year's cannot miss ‘Super Bowl' of a convention in October with Luke Ablondi!


    367 The Future of Fitness Technology with Dr Michael Rucker

    Play Episode Listen Later Jun 15, 2021 33:00

    Discover the fast forward movement of technology in the fitness industry since the start of the pandemic. Dr. Michael Rucker breaks down how the pandemic has pushed along technology in the industry and which technology is here to stay and which ones are possible fads. Don't miss this educational episode to bring technology into your club.

    366 Turning a passion into a fitness career with Sarah Luna

    Play Episode Listen Later Jun 8, 2021 30:52

    Sarah Luna is the President of Xponential Fitness, a curator of leading brands across each vertical of the boutique fitness industry. Sarah's story of how she turned her passion into a full time fitness career is inspiring. Take a listen as Sarah not only encourages the listeners to dive into their passion, but she also talks about the benefits of owning and operating a franchise. Sarah is a true example of women empowerment!

    365 Thinking Ahead: Enhancing your Member Experience Approach

    Play Episode Listen Later Jun 3, 2021 38:01

    Joining us on today's show we welcome Jeff Tobe. Jeff is one the most dynamic certified professional speakers in the world. He is the author of Coloring Outside the Lines and co-author of the best selling books, The Sales Coach and the Communications Coach.

    364 In the Trenches with Hank Ebeling: Service That Members Love

    Play Episode Listen Later Jun 1, 2021 31:14

    Hank turns up the heat on the customer service and customer experience. By making a few small changes, to your level of customer service, your club can crush the competition! Follow along for Hank's 14 service points and a “how-to” guide on implementing them. Plus, Hank explains the definition behind “Surprise and Delight.”

    363 Tribe Team Training Partner Update with JP Richard

    Play Episode Listen Later May 27, 2021 15:15

    In this podcast partner interview Chantal Brodrick chats to the President of Tribe Team Training North America, JP Richard, about their plans for 2021 and how they are working with clubs. 

    362 Goal setting has evolved and it is the key to usage with Christian Swann

    Play Episode Listen Later May 25, 2021 36:00

    Take your goal setting to a whole new level! Christian Swann shares with me how you, the listener, can throw out your outdated way to set personal goals and modernize your strategy! It's quite an interesting and efficient way to become the best you!

    361 The Value Proposition for Engaging with Members Through Events with Les Mills

    Play Episode Listen Later May 20, 2021 60:27

    As our lives begin to get back to a level of normalcy and your members transition back to your clubs, it’s more important than ever to capitalize on their energy and provide them with an amazing, welcome back, group fitness experience! Learn from the experts of live events, Les Mills, on best practices when planning an event, who to include, and important marketing tips & tricks to make sure that your event is a success.

    360 The ONE thing every boutique studio owner needs to survive with Christa Gurka

    Play Episode Listen Later May 18, 2021 32:10

    Christa's energy and passion for boutique fitness shines brightly in this episode of The Fitness Business Podcast. She delivers an important message to all studio owners about how important it is to create and build a strategic business plan. One of the key messages she delivers is how important it is to know your community and to cater to their needs. Christa also gets real and discusses the mistakes that she has made along the way to help our listens to avoid the same pitfalls. Sit back, turn up the volume and enjoy the episode with Christa Gurka.

    359 Fanatics Fitness Panel: What's Happening in the Business For Fitness Clubs in 2021?

    Play Episode Listen Later May 12, 2021 52:39

    The Fitness Business Podcast Fanatics share their views on the new direction of the industry, post-covid. They discuss their thoughts and insights on the changes that have taken place, which of these changes they forsee will continue, the new way to market the fitness clubs and boutiques and they shine some insights on how to reignite the fitness industry as a whole.

    358 How to Find & Attract Top Talent For Your Business

    Play Episode Listen Later May 6, 2021 33:26

    Named as Canada’s most promising young HR leader, Jomana Elwenni is a strategic HR Executive with progressive experience in demanding, global environments in the Fitness, Retail, and Hospitality worlds. Jomana is currently the Director of Human Resources for Orangetheory Fitness Canada. Championing national leadership and management of full range of HR functions for over 110+ locations across multiple groups (Franchises, corporate, and headquarters). She is an innovative HR leader focused on developing and promoting engaged cultures and cultivating teams of natural brand champions. 

    357 Increasing Your Leads Through Referrals With Michael Griffiths

    Play Episode Listen Later May 4, 2021 33:01

    Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other businesses, gyms can cross market and reach a whole new community and tap into a new lead source. Listen to how Michael encourages gym owners and sales managers to build relationships with like minded businesses!

    356 Why Buy a Strength Training Franchise in 2021

    Play Episode Listen Later Apr 29, 2021 14:56

    Life is too short not to love your work. Discover Strength, believes you should be able to build the career you want while doing work that changes lives. Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers. Imagine building a thriving business while doing work that you love, with people you love. If you are curious to know more about buying a strength training franchise, then this episode is for you. Tune in to the podcast and video interview, where Chantal Brodrick speaks to the CEO of Discover Strength, Luke Carlson.  

    355 Staff Training Boosts Retention with Pete McCall

    Play Episode Listen Later Apr 27, 2021 42:55

    In this episode, Pete McCall discusses the importance of staff training and making your team members better by focusing on individual and team development.  He also discusses, that despite budget cuts there are creative ways to continue to educate your staff without spending a lot of money. You won't want to miss this episode, so you can start your journey on developing a 12 month professional development plan for your team.

    354 The Value Proposition for Reimagining Industry Partnerships

    Play Episode Listen Later Apr 22, 2021 61:10

    As the fitness industry comes back stronger than ever in 2021, now is as a great time to reimagine your business: who are you aligned with? Who are you doing business with? Who is cheering you on? Who is your customer and what do they want now? If something or a certain partnership isn’t aligning with your goals going forward it may be time to reimagine your business and who you’re working with! You’re in for an insightful conversation with Vapor Fresh, REX Roundtables, and MXMetrics about the value they’re providing their customers and how you can make adjustments to reimagine your fitness business.

    353 Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds with Mark Schaefer

    Play Episode Listen Later Apr 20, 2021 34:25


    Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.  Mark shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.


    352 Group Fitness Panel with the FBP Fanatics

    Play Episode Listen Later Apr 13, 2021 54:08

    Group Fitness Professionals Ellen de Werd, Rebecca Pinto and Shannon Fable take to discussion about the future of group fitness and what the industry looks like moving forward.

    351 Frank Ancharski: Creating a little L.I.P. Service (Leadership, Inspiration and People Management)

    Play Episode Listen Later Apr 6, 2021 26:18

    Frank is passionate about creating a little L.I.P. Service, that is, Leadership, Inspiration and People Management.  That servant leader mindset is used to formulate actionable and executable initiatives for his clients as explained in this episode.

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