Podcasts about fitness marketing

Learn more about Gym Growth Blast-Off HERE. Here are 3 ways to get more BFU in your life: [NEW] Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.  

 In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launch lean (yes, your iPhone will do!), find your niche, and build a loyal online community that fuels revenue month after month.Whether you're still teaching in-studio or want to go all-in on digital, this episode is your roadmap to building a profitable, scalable Pilates business beyond your four walls.Learn more about Uscreen hereFollow on IG here @uscreentv  Got a question for Seran? Add it here

Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025 In this episode of the Ask Vince Podcast, Vince keeps it real, sharing no-nonsense insights that every fitness business owner needs to hear. He kicks off by spotlighting the upcoming Mastermind Event on July 18th and 19th at Gabriele Fitness—a game-changing experience designed to help you maximize your gym's revenue, keep clients longer, and build a rock-solid community.But this episode isn't just about making money—it's about mindset, accountability, and making your health a priority. Whether you're crushing it or barely keeping your head above water, Vince's honest, straight-talk approach will hit home. Key Topics Discussed:1. Mastermind Event Announcement:Vince breaks down what you can expect at the event, including powerful strategies for increasing your gym's lifetime customer value. If you're serious about your business, this is a can't-miss opportunity. 2. Understanding Lifetime Customer Value (LCV):Vince gets into the nitty-gritty of how to boost your revenue through three main drivers:Stay Longer: Proven ways to keep your clients coming back.Pay More: Smart pricing strategies that don't scare clients away.Refer More: How to turn your happiest clients into your biggest advocates. 3. The Power of Accountability:You don't need more yes-men. You need friends who aren't afraid to call you out when you're slacking. Vince talks about the value of having people in your life who keep you honest—whether it's about your business or your personal health. 4. Health as an Asset or Liability:Vince pulls no punches as he explains why business owners often let their health fall apart and how this can destroy your success. It's a wake-up call for anyone who thinks they can “figure it out later. 5. Value Over Price:Stop fixating on what you charge—start obsessing over the value you deliver. Vince shares how creating memorable experiences and personalized touches can keep clients around for years. Don't Miss SPF Live at My Gym in NJ on July 18th and 19th!https://events.vincegabriele.com/july2025  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Secure your spot now for Vince Gabriele's July 18–19 Mastermind Event in New Jersey: events.vincegabriele.com

Wie alle kennen die Versprechen auf den Titelseiten diverserer Lifestyle Magazine. "10 Kilo weniger in X Wochen - Zum Sixpack mit nur einer Übung" etc. Insgeheim wissen wir alle: Das wird SO wohl nicht klappen. Trotzdem fallen wir immer wieder darauf hinein. In dieser Folge erklärt Cornelia, warum diese Versprechen so verlockend für uns sind und wie wir uns einen deutlich besseren Plan zurechtlegen können.

Become a Patreon member! Start here. We're bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far more effectively than a broad approach that speaks to no one. Tune in to this Fitness Business Podcast episode to discover how to refine your marketing approach, attract the right clients, and avoid common branding and messaging pitfalls that could be costing you business. Key highlights from the episode: - Brain Fitness: Learn from Dr. Patrick Porter about achieving peak brain performance through diet, exercise, and technology like BrainTap. - Marketing Strategies: Seran Glanfield reveals the biggest marketing challenges for studio owners and how to target your ideal client. - Actionable Insights: This season is all about taking action, with practical tips to implement in your fitness business immediately. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: "When your messaging is broad, when you're trying to reach everybody, it won't actually resonate with anyone specifically." - Seran Glanfield "If you're inconsistent with the visual elements of your brand, it's a problem because you lose that repetition, the value of being repetitive, and you aren't as memorable." - Seran Glanfield “If you're not sleeping well, or you're not thinking right, or you're not performing right, the first place to look is between your ears." - Dr Patrick Porter "When you have a propensity to be negative, you actually shut down the genes that will make you succeed...your brain will make you right 100% of the time." - Dr Patrick Porter Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Seran Glanfield - LinkedIn, Website, Facebook, Instagram and Podcast Seran's Recommended Book - The Gap & The Gain Email Marketing Episode 99, Episode 314, Episode 470, Episode 489 Lindsay Vastola's Episode Segment - Episode 529 Will Phillips - Fitness Industry Insights for 2016 Vicki Brick Tributes - Tribute from Club Solutions and Health & Fitness Association Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link! Merch Sponsor: REX Roundtables - Website and Email REX Leadership Academy - Website Be a Merch Sponsor - Here REX Roundtables Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com Trusted Suppliers: Garry Lewis - Website, LinkedIn, Facebook, Instagram Wellness Spaces - Website Solutions One - Website The Abs Co - Website Club Com - Website Smart Health Clubs - Website About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Client acquisition, member engagement, fitness marketing, gym growth, customer experience, fitness trends, health and wellness, fitness industry, gym management, business strategy Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

On this episode of the Boutique Fitness Marketing show, we're talking about email marketing trends for studios in 2025—what's in and out— and how studio owners can use email and texting to better connect with their clients and grow their businesses. Today's guest is Catalina Zbar, founder of Telomere Consulting, a marketing agency and business consultancy that's helped hundreds of boutique studios—from yoga to HIIT to sauna studios—grow and thrive.  We chat about the strategies that are working now, tools to simplify your marketing efforts, and even a few trends on the horizon that every studio owner should keep an eye on.  You're in the right place if you have a hunch that you could tap into more with email and texting. A little bit about Catalina: Catalina's unique background spans financial services, boutique fitness, and marketing strategy, giving her an unmatched perspective on what it takes to succeed in this industry. Here's a quick rundown of what we covered on email marketing trends:  How Catalina found herself working with fitness studio owners What are the most prominent trends she's seeing in email marketing for boutique fitness studios in 2025? What tactics are “out”? Are any specific subject lines or types of content (e.g., promotions, success stories, studio updates) performing particularly well? How are studios using texting along with email? What are some of her favorite tech tools that help make this happen? What does Catalina think boutique fitness studio owners are not doing enough with their email marketing? What trends in the broader fitness and wellness industry should studio owners keep an eye on for their marketing in the next one to three years? What's a straightforward tactic a studio could implement today to see a quick win with their email campaigns? Connect with Catalina Telomereconsulting.com instagram.com/telomereconsulting

Book your free one-on-one coaching call now by emailing tom@vincegabriele.com or click here to schedule: https://calendly.com/spf-leo/spf-mastermind-discovery-callNo credit card needed—this call is all about strategy, giving you clear, actionable steps to move forward with confidence.  If you train both kids and adults, you've probably noticed—it's way easier to fill up your youth programs than to get their parents into your adult training. In this episode, we tackle exactly that: how to turn those sideline parents into paying gym members.Vince shares firsthand experience of shifting from an athlete-only business to a more balanced model, revealing how adult clients create stability in revenue. The key? Stop waiting for parents to "just sign up" and start making intentional moves to bring them in. Top 5 Takeaways:Ditch the Mass Emails—Go Personal.A simple, direct text or call works way better than another generic email blast.Give Parents a Free Trial (and Actually Offer It).Every athlete signup is a chance to invite parents in—most gym owners just don't ask.Talk to Parents Watching on the Sidelines.They're already in your gym. Strike up a convo and get them involved.Make It a Gift.Hand out free trial gift cards through the kids—especially around the holidays.Host a Parents-Only Workout.Give them a fun, no-pressure way to experience your gym for themselves.The bottom line? More offers = more clients. Get out there and make it happen. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Are you unknowingly holding back your studio's growth? Many fitness business owners hesitate to define their clients' real struggles, fearing they'll sound negative or push people away. But here's the truth: If you don't define the problem, your dream clients won't see why they need you. In this episode, Barry and Shay break down the silent fear that's sabotaging your brand messaging—and how shifting your approach can instantly make your marketing more powerful. You'll learn:

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ In this episode, Vince goes all in on Gym Business Mania—why it's a must-attend event and how you can win big with their epic giveaway. He also dives into lead follow-ups, client retention, and the mindset shifts gym owners need to grow. From making uncomfortable sales calls to embracing video content, Vince keeps it real on what actually moves the needle in your business. Tune in, take notes, and don't miss your shot to level up! Key Points:Gym Business Mania giveaway: Free ticket, airfare, hotel, food, and 90 days of Facebook ads.The power of sweepstakes and joint venture giveaways to drive leads.Why lead follow-ups are crucial (and why gym owners need to stop avoiding them).The difference between cost per lead vs. cost per acquisition.Client retention: If you're losing too many members, focus on personal touches and building relationships.Growth comes from mastering the basics—know your numbers, follow the data, and take action. Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click below to enter to win an all-expenses-paid trip to GYM BUSINESS MANIA (Airfare, Hotel, and Food), and Vince's agency will run ads for FREE for 90 days, plus he will pay for the ad spend: https://giveaway.gymbusinessmania.com/  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

In this episode, Rick speaks with Alloy franchise partner Ken Campbell, a golf management executive who recently became an Alloy franchisee. Ken has shattered all our presale records by signing 130+ members before opening his location.He shares how he transitioned from managing golf courses to building a successful Alloy fitness franchise business.Rick and Ken discussed the service-first approach, the keys to leadership in semi-absentee ownership, and the lessons he learned from an unprecedented presale sprint.Ken also talks about the importance of understanding customer motivations and building a culture of trust and consistency in his team.Tune in now and get inspired by Ken's success story!Key TakeawaysIntro (00:00)Ken Campbell's background (02:20)Transition to Alloy Franchise (04:23)Understanding the Alloy Business Model (06:25)Service-oriented approach to business (07:33)Advice for semi-absentee owners (10:31)Presale success and challenges (19:57)Location selection and future plans (26:33)Future plans for multiple locations (28:52)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Apologies for my rough voice in this episode, but I still had to share some of these prevalent fitness myths that can waste your time, energy, and money in trying to build your beautiful strength.Https://www.reddeltaproject.com

Think more leads will fix your business? Think again. In this episode, Mike reveals why chasing more leads might be the wrong focus for your fitness studio and how plugging the holes in your business can lead to massive growth. Drawing on insights from working with over 3,700 gyms worldwide, Mike explains why member retention—not lead generation—is the key to long-term success. What if your business could only grow by keeping the members you already have? Tune in to discover actionable strategies to reduce attrition, exceed client expectations, and turn your members into loyal advocates for your brand.    To learn more go to LoudRumor.com Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  

In 2002, the British Cycling Team was a disaster. For 76 years, they had won a single Olympic gold medal. The culture was poor, the infrastructure was lacking, and the team was stuck in a cycle of underperformance.But then something changed. The team hired Dave Brailsford, who took a radical approach—he focused on making small, incremental improvements across every area.They didn't just improve the riders' physical performance; they looked at the bikes, the nutrition, the way they traveled, and even the sheets they slept on. The goal wasn't to make one big change but to improve everything, just a little, every day.The results? Well, the British Cycling Team went on to dominate the Olympics and become a powerhouse in the cycling world. And it wasn't a fluke. The same principles they applied in cycling can be applied to any business, including yours.What if we started improving everything from the way we interact with clients to the way we manage our business finances or design our fitness programs?That's exactly what Rick and Matt discuss in this episode. They highlight how small changes in every aspect of your business can have a compounding effect that leads to long-term success. Tune in to hear more!Key TakeawaysIntro (00:00)British cycling team's transformation (01:35)Business lessons from British Cycling (04:29)Holistic approach to success (11:31)Innovation and simplification (16:54)Trust the process (20:27)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

What's the secret to cutting attrition and boosting revenue in your fitness business? In this episode, Jeremy and Luis share how consistent sales training, ancillary sales strategies, and team alignment helped them achieve an impressive 5% attrition rate—well below industry standards. Learn their actionable methods for increasing retention, driving revenue, and creating a strong, engaged team. This is a must-watch for gym owners looking to elevate their business. The secret behind their incredible success? Tune in to find out!  To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Today, we sit down with Art Rothafel, the founder and owner of Private Label Fitness. Art has a passion for helping entrepreneurs turn their visions into successful and lucrative brands – and he uses his unique marketing experience to do so effectively and efficiently… Through the years, Art has been involved in many avenues of business. From working at Guitar Center in 1982 to starting a freelance marketing agency, he has refined his approach to business in an extraordinary way. Today, he works with dedicated health professionals who value their branding, marketing and educational programming.  Are you ready to hear the inspiring story of Private Label Fitness? Listen in now! Join the conversation, and you'll discover: How gym culture has changed over the years. The role that freelance labor has played in how Private Label Fitness functions. The biggest challenges that Private Label Fitness has worked through.  The importance of understanding the evolution of the industry you're working in. You can find more on Art and his work with Private Label Fitness here! Episode also available on Apple Podcasts: http://apple.co/30PvU9C

If 2024 has felt like a challenging year, you're not alone—and it's not a reflection of failure. In this episode, we unpack why tough times in business are more common than you think and what the stats reveal about the current landscape. Whether you're feeling stuck, overwhelmed, or just looking for some perspective, this episode will help you reframe your challenges and remind you that you're not as far off-track as you might think. Stick around—some of the stats we share might just shock you. To learn more go to LoudRumor.com Follow Us! Instagram:  Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor  

In this episode, Mike sits down with Danny Farrar, CEO & Founder of Soldierfit, to explore Danny's “One Major Move”. Danny shares insights into combining brick-and-mortar gyms with online programs to create a seamless member experience, boost trainer satisfaction, and increase revenue. Learn how value stacking and personalized consultations can lead to higher retention, better member outcomes, and a 90% close rate. Whether you're a gym owner, manager, or fitness entrepreneur, this episode is packed with actionable strategies to enhance your business and serve your clients better. The secret behind their incredible success? Tune in to find out!  To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow    LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode, Mike and Hye Jin Kalgoankar dive into the powerful distinction between features and benefits in the fitness industry and how this shift in communication can significantly enhance client retention. Hye Jin shares real-world insights on crafting brand messaging that resonates with prospective clients, emphasizing why what you say matters more than what you do. They explore practical ways to communicate the benefits of what our workouts and community do effectively and how team alignment can amplify this impact. Tune in for actionable strategies on engaging clients, building trust, and fostering a committed community around your fitness brand. This episode is essential for fitness studio owners, managers, and anyone looking to connect more deeply with clients. The secret behind their incredible success? Tune in to find out!  To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  Mike Arce: https://www.linkedin.com/in/mikearcelive/ LinkedIn: https://www.linkedin.com/company/loud-rumor Loud Rumor: https://www.linkedin.com/company/loud-rumor  

Click the link below to access the best New Year's challenge I've ever run in my gym!www.50strong24.com Hey guys, it's Vince! Let's talk about something every gym owner wrestles with—getting your members to actually show up for the awesome events you plan. Whether it's a seminar, a fat loss challenge, or even a charity barbecue, I've got you covered with a simple, repeatable formula that works every time. In this episode, I'll walk you through:Why most gyms miss the mark when promoting events (and how to avoid it).The exact type of emails your members want to read—and how to make them feel special.A game-changing question to ask during sessions that gets them excited to join.The secret power of well-placed signage (yep, it works wonders).How to use your private members' page to build buzz and get people talking. And if you've ever wished someone would just hand you a plug-and-play system for these events, I've got a surprise: the 50 Strong Challenge.  It's a complete package that'll help you run an incredible event for your members and bring in new faces.50 Strong Challenge Tune in, take some notes, and get ready to crush your next in-house event. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Are you stuck in the cycle of saying, “We should be doing this,” but never actually getting it done? In this episode, we dive deep into the difference between shoulds and musts—the mindset shift that separates successful fitness businesses from the ones that stay stuck. We share actionable strategies to transform your approach to client retention, lead generation, and revenue growth. Join us as we dive into prioritizing your “musts” to create a lasting impact on your business and your clients.

Prepare your 2025 sales strategy with cost-effective marketing solutions for fitness business owners and managers. Discover how to maximize sales with budget-friendly tactics, from guerrilla marketing like flyers on cars to AI-powered social media campaigns. This is not just theoretical advice but proven tactics that have worked in the real world to attract new clients, retain members, and increase revenue while keeping costs low.

Imagine if you had a secret weapon that could take on the routine tasks of your fitness business, freeing you up to do what you love most. That's exactly what Rick Mayo and Ted Vickey dive into in this episode. Ted, a professor and AI expert with a fascinating career from the White House to consulting for tech giants, reveals how AI can be your best business partner. Things such as generating tailored workouts and handling marketing content are some of the routine tasks AI will take off your plate. Ted explains how AI tools like ChatGPT can keep your clients engaged without compromising the personal touch they crave. This isn't about robots taking over the gym. Instead, Ted shares how AI can handle everything from emails to custom social media posts, letting you spend less time on paperwork and more time building real connections. Whether you're new to AI or already dabbling, this episode contains tips that could change your business. Listen in and see how AI can make your work easier and more impactful! Key TakeawaysIntro (00:00)Ted's background, including work at the White House (01:16)Ted's new book on AI for fitness professionals (09:11)AI for content creation and social media (13:01)Ted discusses AI's role in online personal training (15:50)AI use in client communication and complaint management (22:49)How AI can help streamline marketing and email outreach (25:14)AI in academia and its impact on education (29:24)Future AI applications in fitness and augmented reality (30:14)Additional Resources:The Fitness Professionals Guide to ChatGPT by Dr. Ted Vickey: https://www.amazon.com/Fitness-Professionals-Guide-ChatGPT/dp/B0DBTVBWT1- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Welcome back, studio owners. If you've ever considered adding an instructor training program to your studio's offerings, this episode is for you. Today, we're talking with  Suzy Levi of Defining You Business Consulting. A little bit about Suzi: Suzy is a Pilates and fitness trainer, Teacher Trainer, workshop presenter, and Business Consultant for Pilates, fitness, and wellness businesses. She's spent 30 years working in the wellness space, both in a big corporate setting and owning and running her own boutique studio in St Paul, Minnesota.  Here's a quick rundown of what we covered: Suzy's studio experience and her journey towards adding a teacher training program.  Why does Suzy like this approach over other revenue streams? (ie. Retail, expanding services,  retreats, corporate wellness programs?) When is a good time for a studio to add an instructor training program?  Should they be open for a certain amount of time? What's the experience level needed to pull something like this off? How hard is it to fill a teacher training program? What are some of the best ways Suzy has found to do that? Open House Q&As are a common promotion before teacher training. Has Suzy found these to be effective? Do smaller workshops throughout the year build to the big enrollments? How has having the ‘school' element influenced Suzy's studio's brand? What about client retention? Other tips for marketing a successful teacher training program.  Why testimonials matter. Why you shouldn't rely solely on digital marketing.  If someone is listening and thinking that adding a training program would be a great next step for their studio, how should they start?  What are the things they need to get the ball rolling?   Connect with Suzy https://www.suzylevi.com/  

In this episode of the GSD Show, we tackle a question that's top of mind for every business owner: What should you really look for when bringing someone onto your team? While qualities like hard work, intelligence, and accountability are essential, there's one quality that many people prioritize—common sense—that might not be as valuable as you think. Join us as we break down why focusing on ‘common sense' could be misleading and what traits to prioritize instead to build a truly winning team.

In this episode I reveal a few more insights from my latest Fitness Business Event, specifically relating to paid marketing for Personal Trainers. Inside you can expect to learn...> When paid marketing makes sense for most Personal Trainers and Fitness Businesses> The differences in the types of audiences you should (or shouldn't) be targeting> The mindset and expectations required to get the most from paid advertising> Examples of paid marketing that makes sense in Fitness..All that, plus more.---------To catch all episodes, make sure you're subscribed to the show...Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c----------And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...Matt Robinson on YouTube: https://www.youtube.com/channel/UC_GIS4vVMb0sneZR6qKKMXQ----------To stay up to date with Matt  follow him on Instagram...IG - https://www.instagram.com/mattrobinsonpt/Website - http://mattrobinsoncoaching.com

In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business challenges and the importance of keeping content useful rather than overly promotional. Whether you're new to podcasting or looking to improve your strategy, you'll walk away with practical takeaways you can implement right away. *****Connect with Jamie:https://www.bravemoonpodcasts.com https://www.linkedin.com/in/jamiebrookekennedy/*****For conversion copywriting tips and strategies be sure to sign up for my weekly newsletter: https://thecopyworx.com/newsletter/Follow me on all my socials: https://linktr.ee/lindamelone*****Time stamps:Introduction to Podcasting as a Solution (00:00:00)B2B Marketing Insights (00:00:22)Jamie's Journey to Podcast Production and Marketing (00:02:24)Understanding Health and Fitness Marketing (00:04:42)Gym Intimidation and Marketing Challenges (00:05:02)Value of Podcasting for B2B Companies (00:07:49)Podcast Listenership Growth (00:09:47)Podcasting vs. Other Media (00:11:03)Promoting a B2B Podcast (00:16:19)Social Media Promotion Strategies (00:21:11)Building an Email List For Podcast Promotion (00:23:27)Creating a Podcast Landing Page (00:23:27)Fostering Community Engagement (00:24:29)Measuring Podcast Success (00:27:44)Video Podcasts on Spotify (00:30:29)Common Mistakes in B2B Podcasts (00:32:18)

Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You'll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and boost profits.   Key Takeaways: AI's Role in Fitness: AI can automate repetitive tasks, personalise client experiences, and analyse data to inform decision-making. ChatGPT's Applications: ChatGPT can be used to generate workout programs, create personalised content, and even draft emails. The Future of Fitness Professionals: While AI can automate certain tasks, it's unlikely to replace the personal touch and expertise that human trainers provide. Overcoming Misconceptions: The hosts address common misconceptions about AI, emphasising its potential to enhance rather than replace human capabilities. Leave us a voicemail!   Our favourite quotable moments: “When you combine awareness, practice and experience, you're not just reacting to life, you're responding and shaping it in the way you want it to look.” - Brian Weaver “70% of the tasks that you do as a fitness professional can and should be replaced by ChatGPT.” - Ted Vickey “Let AI do what it's good at: the repetitive stuff.” - Ted Vickey “Clients are looking to us as an expert. We need to be able to take AI information and bring it to a level where our clients can understand it.” - Ted Vickey   Resources: Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Dr Ted Vickey - LinkedIn, Facebook and Instagram. Fit Well - Website Fit Well Academy - Website The Fitness Professionals Guide to ChatGPT by Dr Ted Vickey - Buy now. First Chapter Giveaway Offer (Connect with Ted on LinkedIn)   Wise Words Guest: Brian Weaver - Website LinkedIn Instagram Facebook   In The Trenches With A REXer: Jason Jaquays-Tarbox - Website and LinkedIn   Sponsor's Pitch: Clint with Max Members - Website    Merch Sponsor: Myzone - Website   REX Trusted Suppliers: Power Systems - Website Myzone - Website MXM Metrics - Website Digital Revenue Systems - Website REX Roundtables - Website and Email   About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT's hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don't have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.  Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT's commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations. Related: AI in fitness business, ChatGPT for fitness, Streamline fitness business operations, Personalize client experience in fitness, AI tools for gym owners, Future of fitness professionals with AI, AI and fitness misconceptions, How to use AI to boost fitness profits, fitness technology, fitness podcast

In this episode, we sit down with Tori Johnston, a marketing consultant and former CMO for top fitness brands like SoulCycle and Exponential Fitness. Tori shares her career journey from corporate marketing to consulting, while balancing her role as a mom to a three-and-a-half-year-old. She talks about the challenges of managing work and family life, the transition from city living to suburban life, and her experiences navigating the demands of being a female executive during the COVID-19 pandemic.Key Questions Tori Answered:How did Tori transition from corporate marketing to consulting in the fitness industry?What are the biggest challenges she faces balancing her professional career and motherhood?How has her experience as a female executive influenced her views on workplace flexibility for moms?What advice does Tori have for moms balancing early parenthood with maintaining a career?Key Takeaways:Tori shares how she integrates fitness and reading into her busy schedule to stay grounded and find balance.She discusses the importance of having strong support systems for working moms, both at work and in society.Tori highlights how building a strong community around family life is crucial, especially for raising children.Flexibility, self-care, and realistic expectations are key to managing a demanding career and family life.Join us to learn how Tori Johnston manages her thriving fitness marketing career while balancing the demands of motherhood.Connect with Tori:Connect with Ashley:Website: https://dovetaildesigns.coSupport AND/BOTH: Help us offset production costs while we're growingDovetail® Schedule Academy: https://dovetaildesigns.co/dovetail-schedule-academyCaregiver by Dovetail® App: https://apps.apple.com/us/app/dovetail-co/id6449788093Social:Instagram: @dovetaildesigns.coTikTok: @dovetaildesigns.coFacebook: https://www.facebook.com/dovetaildesigns.coLinkedIn: https://www.linkedin.com/in/ashleyblackington/

Build your brand through the art of storytelling in fitness marketing. It doesn't end in success stories or inspirational quotes; it's about creating a brand identity to connect with your market and potential clients. In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with your audience so you can grow your fitness brand. know how to create a brand identity that connects and resonates with your audience. My Guest: Linda Melone is the founder of The Copy Worx, a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. With a proven track record, including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda's work speaks for itself. She loves helping fitness businesses not just survive but thrive in a competitive landscape by using copy that connects on a deeper level and drives real results. Questions We Answer in This Episode: How can fitness brands leverage storytelling to create a more compelling value proposition? [00:14:47] What are the key elements of an engaging fitness narrative that resonate with both current and potential customers? [00:15:43] What role does customer psychology play in crafting effective fitness stories, and how do you tap into it? [00:32:41] How can fitness professionals incorporate storytelling into their email marketing to boost open rates and conversions? [00:15:59] [00:26:21] What mistakes do fitness brands commonly make when trying to tell their story, and how can they avoid them? [00:11:39] Connect with Linda: https://thecopyworx.com/    On Social: Facebook: https://www.facebook.com/LindaMeloneWrites/  Instagram: https://www.instagram.com/lindamelone17/  LinkedIn: https://www.linkedin.com/in/linda-melone/  Twitter: https://twitter.com/LindaMelone  YouTube: https://www.youtube.com/channel/UCS  Other Episodes You Might Like:  Storytelling for Fitness and Health Coaches: Get Emails Opened and Read: https://www.fitnessmarketingmastery.com/storytelling-for-fitness-and-health-coaches/  Branding for Fitness Professionals | Personal Trainers & Health Coaches: https://www.fitnessmarketingmastery.com/branding-you/    Resources:  Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard  Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist

In this episode, Mike Arce interviews Eddie Smith and Simone Wasef from Outdoor Group Fitness (OGF) about their remarkable journey in the fitness industry. They discuss their unique outdoor fitness model, the importance of creating a welcoming community, and the strategies that have led to their impressive growth in membership and revenue. The conversation highlights the significance of teamwork, effective marketing, and community engagement through events, showcasing how OGF has built a strong brand and loyal customer base. Important highlights: OGF's revenue grew from $25K to $83K in two years. Creating a unique outdoor fitness experience attracts attention. Personal connections with members are crucial for retention. Partnership dynamics can enhance business success. Hiring for core values is more important than skills. Consistency in marketing leads to sustainable growth. Community events foster member engagement and loyalty. Social media is a powerful tool for lead generation. Understanding your target audience is key to marketing. Building a strong team culture drives business success. GYM OWNERS Schedule your FREE strategy call with us today! https://www.loudrumor.com/discover Follow Us: Loud Rumor - Where the Best Gyms Go to Grow Podcast: https://open.spotify.com/show/3cPe6eMT4uOGLh54QZSpdB?si=de58729d076e4699 Facebook: https://facebook.com/boom.loudrumor/ Instagram: https://instagram.com/loudrumor/ TikTok: https://www.tiktok.com/@loudrumor LinkedIn: https://www.linkedin.com/company/loud-rumor Web: https://loudrumor.com/reviews    

The over-50 demographic controls 70% of the nation's disposable income, yet most fitness marketing targets younger audiences.Why?Because we're used to thinking younger is better. But here's the truth: Older adults are willing to spend more and stick around longer if you can meet their specific fitness needs.In this episode, Rick speaks with Jay Croft, a new Alloy vendor, on why sending consistent newsletter content to your email list is so important.Rick and Jay break down how fitness businesses can tap into this underserved market by offering personalized fitness programs and maintaining consistent communication through email newsletters and social media.Jay, with years of experience in journalism and corporate communications, shares how he's helped gyms transform their approach to reach older adults effectively.Tune in now to change your approach to fitness marketing to over-50s.Key TakeawaysIntro (00:00)Jay's transition to fitness marketing for the over-50 demographic (03:27)Alloy's focus on the underserved over-50 market (07:10)Importance of consistent communication in marketing (10:36)Value of email newsletters for gym owners (14:27)Balancing informative content with promotional messages (17:44)Relevance of content in email marketing (20:40)Jay's new role as an essential vendor for Alloy franchisees (23:43)Alignment between Jay's approach and Alloy's philosophy (27:24)Benefits of outsourcing email marketing to an expert (30:23)Additional Resources:- Prime Fit Content: https://primefitcontent.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Don't miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLYEpisode Breakdown:00:00 – Introduction and Conference Announcement02:10 – The Importance of Marketing Basics05:33 – Direct Response Marketing Explained08:23 – The Six Rules of Direct Response Marketing08:43 – Rule 1: Always Make an Offer12:26 – Rule 2: Create Urgency15:10 – Rule 3: Clear Instructions18:55 – Rule 4: Follow Up22:58 – Rule 5: Track and Measure27:24 – Rule 6: Results Matter31:34 – Conclusion and Special OfferKey Takeaways:Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working. Buy Vince's Big Book of Marketing Now: CLICK HERE If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at  $35,597 and receive the "Fall into Fitness Playbook" FREE:CLICK HEREHere is what you'll get if you win!Build you a NEW custom website from scratchRun your ads on Facebook and Instagram for 12 monthsSet up your automated follow-up systemPlan out your marketing calendar for the next 12 monthsProvide expert marketing support and advice for 12 monthsShow Notes:Introduction:Leo and Vince welcome listeners and tease the upcoming Brand Hypertrophy event in San Antonio, TX (Nov 8-9).Topic 1: Brand Hypertrophy:What it means to grow a brand "organically" without costly traditional advertising.Vince's critique of MBA-trained marketers and the importance of direct response marketing.Topic 2: Scaling Gyms:Weighing the pros and cons of running one gym vs. scaling to multiple locations.The importance of simplicity in business models for successful scaling.Topic 3: Client Acquisition and Retention:Key metrics to track: leads, sales, and retention.Why gym owners should focus on the trends rather than panicking over short-term fluctuations.Topic 4: Hiring Challenges:The difficulty of finding quality staff and the evolving hiring landscape.New strategies like using recruiters, referral programs, and university partnerships.Closing:Link to apply for a free year of marketing from Kiss Marketing ($35K value).Details on the November mastermind event in San Antonio. (COMING SOON)Sweepstakes: Apply for a chance to win a free year of digital marketing (valued at $35,000) from Kiss Marketing—link in the show notes. CLICK HERE!   If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at  $35,597 and receive the "Fall into Fitness Playbook" FREE: CLICK HEREHere is what you'll get if you win!Build you a NEW custom website from scratchRun your ads on Facebook and Instagram for 12 monthsSet up your automated follow-up systemPlan out your marketing calendar for the next 12 monthsProvide expert marketing support and advice for 12 months If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at  $35,597: CLICK HERECheck out "Annihilate the Fear" a book written by Vince and the winner of the sweepstakes discussed in the podcast: Click HereDownload Vince's New Small Group Training Book by clicking here!Key Topics Covered:KISS Marketing Giveaway: A full year of digital marketing services, valued at $35,597, including a new website, Facebook and Instagram ads, and a marketing coach.Success Story: Vince recounts how a previous sweepstakes campaign helped his gym grow and transformed a participant's life.Marketing During Back-to-School: Vince explains how gym owners can cut through the noise with creative, empathetic marketing during this busy season.Email Marketing: Tips for crafting effective email subject lines and the importance of sending emails from a personal account, not a gym's general address.Direct Mail Strategies: Vince shares the value of direct mail for gym owners and how to use it effectively to attract clients, while also explaining the importance of knowing lifetime customer value to justify costs.The Power of Persistence: How sticking with a consistent, well-thought-out marketing plan can lead to long-term success.Show Notes:[00:00:00] Introduction: Vince and Leo discuss their hiatus, personal updates, and the upcoming sweepstakes for a year of free marketing services.[00:03:00] The Power of Sweepstakes: Vince recounts the success of a 2016 sweepstakes campaign for his gym, which brought in 400 applications and had lasting impacts on clients' lives.[00:08:00] Kathy's Story: One of the sweepstakes winners lost 25 pounds during the challenge and kept off 82 pounds over the next year. Vince co-authored a book with her, titled Annihilate the Fear, Transform Your Life.[00:11:00] Marketing Strategy Tips: Vince shares advice for crafting effective marketing messages, with a focus on empathy and storytelling that aligns with clients' needs.[00:14:00] Email Marketing: Insights into the importance of crafting subject lines and emails that stand out in cluttered inboxes.[00:18:00] Direct Mail: Vince breaks down the effectiveness of direct mail, the lifetime value of a customer, and how to make print campaigns work in today's digital world.[00:24:00] Crafting Offers: How to structure irresistible offers in direct mail and ensure they resonate with your target audience.[00:30:00] Action Steps: Gym owners should focus on maximizing what works before diving into new marketing channels like direct mail.[00:37:00] Call to Action: Vince reminds listeners to apply for the sweepstakes by September 24th for a chance to win an entire year of free marketing from KISS Marketing. If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

See Vince live at Perform Better's HQ in Providence, Rhode Island on October 18th and 19th! Click Here for more information Show Notes:[00:00:00] Introduction: Vince introduces Dr. Justin Rabinowitz, highlighting their longstanding relationship and Dr. Justin's growth in the chiropractic field.[00:02:00] Developing Trust Between Gyms and Medical Providers: Dr. Justin explains what medical professionals look for in gyms when referring clients, emphasizing the need for careful management of clients' conditions during workouts.[00:07:00] Enhancing Referrals: Discussion on how gym owners can increase referrals from medical professionals by becoming clients themselves and building trust through consistent communication.[00:10:00] Joint Ventures: Examples of successful joint ventures between gyms and medical providers, including events and community partnerships that create value for all parties involved.[00:18:00] Farmers Market Strategy: Dr. Justin shares a strategy for gym owners to leverage local farmer's markets to build brand awareness and gather leads using the principle of reciprocity.[00:21:00] Benefits of In-House Medical Services: The advantages of having a medical professional within a gym, including convenience for clients and enhanced communication between providers and trainers.[00:24:00] Rapid Growth in Mastermind Business: Dr. Justin discusses his rapid success in growing a mastermind group for rehab chiropractors and the importance of finding a niche and building a strong team.[00:28:00] Leadership and Growth: Insights on how gym owners can keep their teams motivated and loyal by providing growth opportunities and continuously developing as leaders.[00:31:00] Final Thoughts: Vince and Dr. Justin encourage gym owners to refer chiropractors to Justin's mastermind program, emphasizing the mutual benefits of having well-trained business partners. If you would like help with your gym... Click Here to schedule a Breakthrough Strategy Call! If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information Timestamps:00:00 Introduction to Mike Robertson and Vince Gabriele01:28 Starting and Running a Gym02:58 Early Challenges and Lessons Learned06:02 The Importance of Marketing in Gym Business07:54 Building a Sustainable Business Model14:51 Marketing Strategies and Customer Value20:27 The Power of Multiple Marketing Channels31:42 The Importance of Speed in Follow-Up32:53 The Importance of Speed in Follow-Up34:18 Long-Term Follow-Up Strategies35:16 The Power of Immediate Text Responses38:08 Good, Better, Best Pricing Model43:04 Common Pricing Mistakes in Gyms48:41 Knowing Your Numbers50:55 Biggest Mistakes and Unexpected Wins58:36 Life Lessons from Running a Gym01:00 What's Next for Vince Gabriele?  If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

Enter to win a Free Ticket to my Business Secrets for Gym Owners Workshop at Perform Better's HQ in Providence, RI by clicking the link: https://events.vincegabriele.com/pb-2024-sweeps Learn more about the event by clicking: Here Podcast Highlights00:00 | Introduction and Opening Banter00:35 | Content Creation for Gym Owners01:42 | The Three Pillars of Business Success05:03 | Upcoming Event: Business Secrets for Gym Owners07:46 | Effective Marketing Strategies19:00 | Leadership and Personal Development26:39 | Conclusion and Event Reminder If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

To learn how you can attend the next SPF Mastermind Event in San Antonio, Texas with special guest Martin Rooney  go to:https://vincegabriele.com/spf-mastermind/Podcast Key Points 00:00 Introduction and Weekend Recap 00:26 Inspiring Success Stories 03:47 Mike Boyle's Impactful Talk 09:57 The Art of Chop Busting 14:53 Community and Member Engagement 18:34 Guest Presentation and Unexpected Testimonial 19:18 Longevity in Business Masterminds 20:10 Gym Community and Member Engagement 22:10 Staff Training and Team Involvement 23:56 Barbecue Event and Personal Connections 27:18 Upcoming Mastermind in San Antonio 31:33 Marketing Insights and Client Retention 37:01 Final Thoughts and Acknowledgements If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

Want to attend our SOLD OUT Mastermind Event on  July 19th and 20th virtually? Click Here to Learn MoreWant a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE.For more about BFU, check out their Instagram HERE and website HERE.Show Notes:00:30 | Guest Introduction and Previous Episodes01:58 | Mentorship and Learning03:48 | Book Writing Journey07:16 | Marketing Strategies for Gym Owners17:03 | Time Management Insights19:44 | The Importance of a Structured Calendar20:48 | Overcoming Execution Challenges21:10 | Handling Physical Interruptions23:56 | Managing Digital Distractions26:12 | Dealing with Internal Interruptions33:16 | Balancing Family and Business40:40 | Final Thoughts and Resources If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

Episode Breakdown:01:20 Introducing Vince Gabriel and His New Book01:34 The Benefits of Small Group Personal Training02:08 Welcome to the Business for Unicorns Podcast02:35 Vince Gabriel's Journey and Insights05:56 Why Small Group Personal Training is Popular09:48 Marketing and Selling Small Group Personal Training20:54 Transitioning to Small Group Personal Training24:58 Final Thoughts and Book Promotion If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

Today's interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior.  Dr. Huang's research brings to light insights about how videoconferencing can indirectly affect our purchasing decisions, particularly concerning self-enhancement products.

Timestamps00:00 | Introduction and Chicago Event Highlights01:32 | Challenges of Repetition in Coaching02:29 |  Preparing for the July Mastermind03:36 |  Importance of Market Research07:00 | Hiring Strategies and Internship Programs10:56 | Creating Effective Job Ads17:41 | Understanding Lifetime Customer Value22:16 | Overcoming Fear with Courage24:48 | Conclusion and Final Thoughts If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com.

What makes a Fitness Studio successful? It's knowing the difference between managing a team and leading a team of 'A' Players. This all comes down to mastering directional skills and communicating effectively with your employees. In this episode of The GSD Show, Mike Arce dives into a conversation with JB Olson, the visionary behind Elite Boxing & CrossFit's remarkable success. JB isn't just your average GM—he's a strategic leader who has doubled his studio's monthly revenue in just 2 years. His journey is an inspiring testament to exceptional leadership and showcases the importance of having employees in the right seats who are dialed in. Want to learn more about his strategy? Tune in to find out!    To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor ----- Let's Connect...  Follow JB Olson on Instagram: @jb.olson ----- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  ----- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of the GSD Show, Mike Arce sits down with Emma Lacey and Jared Nosal from 6ycle in Allentown, PA. Discover how these innovative entrepreneurs achieved an astonishing 300% growth over the past six months. Emma and Jared reveal their game-changing strategies for generating hundreds of leads without spending a single dime on paid ads, turning each new lead into profit. Standing out from the crowd requires more than just offering quality classes. Emma and Jared's strategic approach not only boosts memberships but also enhances community engagement and elevates brand awareness. Their journey is a testament to the power of determination, creativity, and a strong commitment to their community. The secret behind their incredible success?? Tune in to find out!  - To learn more go to LoudRumor.com Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor   Free Resources Mentioned: How to Compile a Great Offer: https://bit.ly/3VYBliJ Intake Form-Turn Prospects Into Members: https://bit.ly/4cAY1Lm Scorecards- Measure Employee Performance: https://bit.ly/45Lmag4 - Let's Connect... Follow Emma & Jared Jared Nosal: @jarednosal Emma Lacey: @__emmalexandra ----------- Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow  ----------- LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

Join us on this exciting new chapter of The GSD Show! Over the past six months, we've been focusing on mindset and leadership lessons learned from top mentors, and while the feedback has been amazing, we're bringing back some of the industry-specific content that gym owners and fitness businesses have found incredibly valuable. In our upcoming episodes, we'll dive deep into successful gym owners who have transformed their businesses over the past year and hear firsthand about the crucial changes they made to achieve significant growth. These interviews are packed with insights you can apply to your own business. Additionally, Mike Arce will share episodes where he discusses the latest trends and strategies in fitness, business, marketing, and sales.  Whether you're commuting, prepping for work, or hitting the gym, our podcast will keep you informed and inspired. Don't miss out on this incredible lineup. Thank you to our loyal listeners, and those new to the show, come join the big leagues—it's going to be great.  Subscribe now and stay ahead of the game.   To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor - Follow Us! Instagram: Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow    LinkedIn: Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor

As you grow as a leader, so will your ego. But is that a bad thing?  Listen to a great lesson I learned from Andy Frisella, founder of 1st Phorm Supplements and 75 Hard.   To learn more go to LoudRumor.com YouTube: https://www.youtube.com/@Loud-Rumor   Share Your Thoughts With Us! Instagram Mike Arce- CEO & Founder of Loud Rumor Loud Rumor- Where the Best Gyms Go to Grow     LinkedIn Mike Arce: https://www.linkedin.com/in/mikearcelive/ Loud Rumor: https://www.linkedin.com/company/loud-rumor