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Paul had the pleasure of interviewing Anthony Iannarino about his new book, The Negativity Fast, and is excited to share Anthony's practical advice to salespeople facing tough times. Show Notes “…get rid of the negative part by doing something positive. …find somebody to help and see if you can lift them up. I promise you you'll feel a whole lot better.” Anthony Iannarino “…it's the trajectory and the gratitude that you have for your life that changes who you are, and now everything is so different because you've had the trauma.” Anthony Iannarino “When you lose a deal, you should not be negative about that at all because there's two things that can happen: you either decide that you have a loss, or you have a lesson… Focus on the lesson... What would you do different?” Anthony Iannarino “If you understand they were rejecting an offer and not you—much easier for you to process that.” Anthony Iannarino To learn more about Anthony Iannarino, go to TheSalesBlog.com. There you can pre-order his book, The Negativity Fast, and view accompanying resources. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.
Anthony Iannarino is the author or multiple best-selling sales books and one of the best sales thinkers I know. Check him out at TheSalesBlog.com. In today's episode, Anthony and I talk about what the Next Normal for sellers will look like and how to prepare for it. Join us to dive into what it means to sell with a purpose. And why that is so relevant today. As a BONUS, we talk about radical steps we can take to dramatically improve sales manager performance
"If you don't like change you are going like irrelevance even less" - Eric Shinsake #AnthonyIannarino is the author of 3 best selling books #TheOnlySalesGuideYoullEverNeed #TheLostArtOfClosing and #EatTheirLunch. He is also author of TheSalesBlog. Anthony speaks a world of uncommon sense. We discuss the many and significant shortcomings of many modern sellers who are well intentioned but misdirected. At 25, Anthony experienced a serious illness that prevented him from driving for over 2 years which gave him time to study everything he could about selling and sales. His book "Eat Their Lunch" is a masterpiece for every salesperson who occupies a place in a crowded, competitive, commoditised market and wants to displace incumbent competitors. Anthony discusses the importance of uncovering what your customer values and shows you how to elevate your selling significantly so you engage with them where they are. His message pares away the distractions salespeople create to have conversations with prospects about the implications of not changing. The prospecting cadence he describes is elegantly simple and effective to help you break into accounts so you can displace incumbents. He describes the signs which make accounts ripe for displacement: Complacency Entitlement Apathy Lack of communication Systematic misunderstanding Unaddressed systemic challenges We talk about how you earn the position of a genuine trusted advisor. You build trust and you offer good, relevant advice. You have to be interesting, think deeply, well-read and capable of being a trusted advisor. He discusses how to help the individual salesperson perform better in front of the customer, when it really matters. This is a genuinely important conversation with a master of what works sustainably in the real world of competitive selling. Lack of accountability and consequences are at the root cause of non-performance of individuals and businesses. Take personal responsibility for your own learning. As managers you must be willing to enforce learning and study as part of every salesperson's role or you deserve what you tolerate. Use the resources available to you to help your team improve. Build a culture of learning, of accountability, of personal responsibility, eliminate excuses and stop tolerating low standards of personal performance. Impose your will on the outcome that is needed. "Stop focusing on measuring lagging indicators. They are an autopsy" - Anthony Iannarino Focus behaviour on what matters. Measure that. Do your research. Make sure your salespeople do their research. Be better informed than your competition. Be better informed than your prospects so that you can help them understand why and how they need to change. Ensure your salespeople are planning, well organised, rigorous in their productive behaviours making more time available for selling, disciplined about prospecting because they only have 2 functions - create opportunities or advance opportunities towards a decision. Connect with Anthony on LinkedIn
I was honored to talk with Anthony Iannarino in this episode called, Outbound Lives: Take Control of your Pipeline and Beat Your Competitors to Market. Anthony is at TheSalesBlog.com. He's an author of numerous books including the most recent book, Eat Their Lunch: Winning Customers Away From Your Competition. He is one of the co-founders of the OutBound Conference, which we discuss but I started out by asking, "Anthony, we've got to get the elephant in the room. We got to cover it first. Why, Anthony Iannarino, do you hate social selling?" Anthony's give us his answer: Here's a taste... listen in for his whole response and a lot more! I don't know if you know this or not, but social selling is dead, and I would challenge you to go find anybody that's really talking about it even on LinkedIn anymore. It all went away and was replaced by account-based marketing and now what is being called the digital transformation of sales, which so far nobody can explain to me. __________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. Each week at 11:30 am Pacific time (plus 8 hours UTC Time) Matt Heinz interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to: sheena@Heinzmarketing.com
Sales, Competition, Creative, Leadership, Accountability Summary Does the creative plane deny there being such a thing as competition? We'll look at that in our Thought of the Day. And in our interview segment, Anthony Iannarino looks at operating on the creative plane of sales when it comes to competition. That and more on today's show. Bob's Thought of the Day We'll explore: A powerful reminder from Wallace D. Wattles' 1910 classic, The Science of Getting Rich, to operate on the “creative plane” rather than on the “competitive plane.” Why it is indeed important to understand your competition. The difference between focusing on your competition and being aware of them. Interview with Anthony Iannarino You'll discover: What it means to create compelling differentiated value. Practical ways to develop a competitive advantage. The difference between a red ocean strategy and a blue ocean strategy. The biggest obstacles to competitive displacement. The biggest mistake salespeople make when pursuing a new account. How to offer value to your potential client in your first meeting. The difference between the CEO of the problem and the CEO of the company. How Anthony's OutBound 2019 event can help salespeople and sales managers. The link between leadership and accountability. Click to Tweet #Competition is healthy. It means that it's a contest to see who can innovate, who can create the greatest value, and who can take better care of the customer. Everyone benefits from it. @iannarino #sales The CEO of the problem is the highest-level person who actually cares about the results you can help them produce. @iannarino #leadership Leadership is taking #accountability for producing a result. @iannarino Interview Links TheSalesBlog.com OutBound 2019 (If you register for the Main Event on April 24-25, be sure and use coupon code: GoGiver100 to get $100 off the registration fee.)Eat Their Lunch: Winning Customers Away from Your Competition by Anthony IannarinoThe Lost Art of Closing by Anthony Iannarino The Only Sales Guide You'll Ever Need by Anthony Iannarino Anthony's BlogHire Anthony to Speak“In The Arena” PodcastCourse: B2B Sales Toolkit Course: Sales AcceleratorFree ResourcesConnect with Anthony on Facebook Connect with Anthony on LinkedIn Follow Anthony on Twitter Follow Anthony on Instagram Anthony's YouTube channel Resources The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review
Sales, Business, Closing, Success, Relationships Summary Has closing the sale moved from being the most difficult part of the process … to the easiest? We'll look at that in our Thought of the Day. And in our interview segment, one of the world's top sales authorities is back with us to reframe everything we think we know about the purpose of a close. That and more on today's show. Bob's Thought of the Day You'll discover: What one of my sales heroes, Harry Browne, had to say about closing sales. How the sales process has changed to become more collaborative. Why the close should be a natural conclusion of the sales interview, rather than its own event. Interview with Anthony Iannarino You'll discover: Why an enterprise sale is different than a sale to a consumer or small business. A brief history of the term “close” and how it has changed over time. Why the close is the easiest part if you do the rest of the sales process correctly. How to know when you have created enough value for the other party. How Neil Rackham's book, SPIN Selling, inspired Anthony to create his Ten Commitments. An explanation of the Ten Commitments. The Ten Commitments #1 The Commitment for Time #2 The Commitment to Explore #3 The Commitment to Change #4 The Commitment to Collaborate #5 The Commitment to Build Consensus #6 The Commitment to Invest #7 The Commitment to Review #8 The Commitment to Resolve Concerns #9 The Commitment to Decide #10 The Commitment to Execute Click to Tweet To be a trusted advisor, you need trust + advice. @iannarino #success #sales On this episode, discover the Ten Commitments that drive #sales. @iannarino #business #Closing is the easiest part of the #sales process if you do the rest correctly. @iannarino #success Interview Links TheSalesBlog.com The Lost Art of Closing: Winning The Ten Commitments That Drive Sales by Anthony Iannarino The Only Sales Guide You'll Ever Need by Anthony Iannarino In The Arena Podcast The Sales Blog Anthony's Sunday Newsletter Free Resources Connect with Anthony on Facebook Connect with Anthony on LinkedIn Follow Anthony on Twitter Resources Sell The Go-Giver Way Webinar GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review
Episode 16 in which I complete my 22 days of #22kill push-ups, put another book in the box, and challenge you to challenge yourself (but just a little bit). Please review here and on iTunes!https://itunes.apple.com/us/podcast/running-through-my-mind/id1155151132 Resources mentioned:1. www.22Kill.com2. www.TheSalesBlog.com3. www.bigyellowsticky.com4. www.30daysofhustle.com5. www.drawlloween.com6. www.EasyCourse.co7. www.ideahustle.teachery.co 8. www.7daystartup.com9. Create or Hate book (free today!)http://amzn.to/2dHajoO 10. www.Make3changes.com11. www.JasonDoesStuff.com/challenge
Episode 16 in which I complete my 22 days of #22kill push-ups, put another book in the box, and challenge you to challenge yourself (but just a little bit). Please review here and on iTunes!https://itunes.apple.com/us/podcast/running-through-my-mind/id1155151132 Resources mentioned:1. www.22Kill.com2. www.TheSalesBlog.com3. www.bigyellowsticky.com4. www.30daysofhustle.com5. www.drawlloween.com6. www.EasyCourse.co7. www.ideahustle.teachery.co 8. www.7daystartup.com9. Create or Hate book (free today!)http://amzn.to/2dHajoO 10. www.Make3changes.com11. www.JasonDoesStuff.com/challenge
Christopher welcomes back Allan to the show and Allan shares his unique adventure to the hospital. The duo continues to bring new ideas and constantly challenging the personal development industry! They are working on something cool and unique so stay tuned. The recap last week with Mike Greenly and Julie Anne Eason being on the show so be sure to go back and listen to these two fantastic guests and experts! The introduce this week's line up starting with Anthony Iannarino "The Sales Guru and Leader" and how much fun Anthony was on the show. (Episode #38) Check out Anthony here: http://www.TheSalesBlog.com They go on to introduce Ava Diamond who is a psychotherapist, mental fitness coach, and professional athlete. Ava brings us on a journey of discovery and uncovers some very important aspects of life that everyone can benefit from. (Episode #39) Check our Ava here: http://www.AvaDiamondlcsw.com/ As always the ThinkBold, BeBold team are excited for their new guests and experts coming on their show! Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
Excellence, Leadership, Influence, Interview with Dondi Scumaci In this episode, Bob looks at the importance of bringing excellence to everything we do. He then interviews international keynote speaker and leadership & influence authority, Dondi Scumaci. The very embodiment of excellence, she shares some fantastic insights — and an inspiring story — on this topic. Show links: http://dondiscumaci.com/ https://www.facebook.com/DondiScumaciDSI https://twitter.com/dondiscumaci www.GoGiverSpeaker.com www.TheGoGiver.com www.TheSalesBlog.com bob@burg.com www.TheGoGiver.com/reviews
The Law of Value, Selling vs Value, Interview with Anthony Iannarino Today on The Go-Giver, Bob explains the first law in the book “The Law of Value”. He continues by interviewing Anthony Iannarino about selling value versus price. Show links: www.GoGiverSpeaker.com www.TheGoGiver.com www.TheSalesBlog.com bob@burg.com www.TheGoGiver.com/reviews
Our guest for this episode is speaker, writer and thinker Anthony Iannarino author of TheSalesBlog.com. He discusses his interesting background and how that informs his sales and personal development philosophy. We also talk about his article on developing three words every year to focus your mind on what he calls "gaps that need closing" in your life or in your career. PLUS Jeffrey and Jennifer share their three words for 2016 and discuss selling in snow.
Famed global public speaker and blogger of TheSalesBlog.com Anthony Iannarino joins the podcast to discuss how to thrive in business, your life, and how to truly tap into your passion and do something you love for a career.
*http://www.thesaleswhisperer.com/blog/topic/podcast* *http://MakeEverySale.com ( http://makeeverysale.com/ )* * How to handle hate mail * Grouchy people are just grouchy * It is a sign of success when you start getting haters * The world is full of ideas * Put yourself out there * People are at different stages * "The Competitive Displacement Playbook," a.k.a. "Eat Their Lunch * " Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant ( https://amzn.to/2RojmBB ) " * " Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth ( https://amzn.to/2Rnd8SC ) " * Competition breeds excellence * You are the value proposition * Own the sale * Stop passing blame * Have insight, ideas, business acumen...bring value * "Capturing Mindshare" chapter 2 * The phone is better than ever * You are not different * Your prospects are not different * Why change? Why now? Why us? * 11,000 Baby Boomers retire every day * How to handle an RFP * How to ask for a "no-bid" * Review it and move them back to Discovery * Play. Be combative and argumentative enough to differentiate and win. * Prospecting is a campaign * Pick 60 dream clients * Even those your competitors have on lockdown * Use the phone * Follow up with email * Offer a 20-minute executive briefing—offer VALUE * Don't waste their time * 800CEORead.com * TheSalesBlog.com—9 years daily blog * Trust. Caring. That lasts. * Listen. Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy