The Go-Giver Podcast

Innovation, Business Strategies, Creative Thinking, Ideas, Connection Summary Not focusing on your competition is NOT the same as ignoring them. We'll look at that in our Thought of the Day. And in our interview segment, Bob Sager shows us how to be creative and innovative as a way of distinguishing our businesses FROM the competition… in a very crowded and noisy marketplace. That and more on today's show. Bob's Thought of the Day We'll explore: The difference between FOCUSING on your competitors and ACKNOWLEDGING them. Why it's important to learn about your competitors but to focus on your customer. That successful people live in the world that IS, not the world they WISH it is. That your role is to create value for those in your target market—those you serve and wish to serve. Interview with Bob Sager You'll discover: The importance of presenting yourself in an innovative way, so people will pay attention. The top three problem areas for businesses. The principle of “magnification” in order to engage prospective customers. How Bob Sager's game, What's the BIG Idea? elevates your creative thinking skills. That coming up with good ideas means coming up with a lot of ideas. An overview of Bob Sager's subscription service for business strategies. Click to Tweet People only pay attention until they THINK they know what you're saying. Then they quickly move on. @sagerbob #communication You have 5 seconds or less to capture people's attention. @sagerbob #attention If you want to come up with good ideas, you have to come up with a lot of ideas. @sagrebob #ideas Interview Links Find Bob Sager on LinkedIn. Follow Bob Sager on Twitter. Chat with Bob Sager on Clubhouse: @bobsager. 101 Freaking Brilliant Business Ideas: And Ten Ways YOU Can Create Your Own by Bob Sager Discovering Your Greatness: A Higher Level Thinking and Action Guide by Bob Sager Living a Wealthy Life: Stories of Gaining an Abundance in All Five Forms of Wealth by Bob Sager Visit Spear Point Solutions' website. Connect with Spear Point Solutions on LinkedIn. Follow Speak Point Solutions on Facebook. Explore Spear Point Solutions' Resources. Learn More About the What's the BIG Idea Game Show. Check Out What's the BIG Idea Show's Facebook Page. Watch What's the BIG Idea Show on Youtube. Resources The Go-Giver Success Alliance look Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way The Go-Giver The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Happiness, Success, Integrity, Accountability, Intentionality   Summary   What does it really take … to be happy? We'll look at that in our Thought of the Day. And in our interview segment, international franchisor Sarah Nuse will share wisdom from her fantastic book, Destined for Greatness. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The idea that the pursuit of happiness is part of our human nature. That acting incongruently with your values makes it nearly impossible to be happy.  A converse truth: when you're willing to stand on principle—even turning down a business opportunity others think you're crazy to refuse—you WILL be happier. Knowing that much more often than not, staying true to your principles will not be self-sacrificial but rather the best business AND financial move you could make.   Interview with Sarah Nuse   You'll discover:   The fascinating story of how needing to earn some extra cash in college would lead to an international business career. And how desperation can catapult you to greatness. The power (and necessity) of doing the uncomfortable when building a business.  Sarah and her sister, Megan's Shark Tank appearance...and the intrigue that transpired. The importance of aligning your business with who you are and who you want to be. Details about Sarah's Destined for Greatness Accountability Program. How accountability and intentionality can help you accomplish your dreams, expand your goals, and deepen your relationships.   Click to Tweet   Soil responds to seeds, not wishes. ~ Sarah Nuse #fuelyourfire If you want to be great, you just have to be good every single day. ~ Sarah Nuse #greatness Being held accountable helps me to grow, change, and dream bigger, because I'm not alone. ~ Sarah Nuse #accountability   Thought of The Day Link: Episode 16 Alignment, Success, & Happiness https://thegogiver.com/2016/05/016-alignment-success-happiness/  Interview Links SarahNuse.com TippiToesDance.com Destined for Greatness: Living an inspired life, from head to Tippi Toes by Sarah Nuse Listen to Sarah's Podcast Hire Sarah to Speak Take Sarah's Course Follow Sarah on Facebook Follow Sarah on Instagram   Resources   The Go-Giver Success Alliance Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  The Go-Giver  The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Twitter, Social Media, Quotes, Excellence, Listening   Summary   The challenge of communicating effectively on Twitter can actually help us to be better communicators. We'll look at that in our Thought of the Day. Then in the second segment, we'll look at a few powerful tweets and then expound on them a bit in order to attain an even deeper understanding. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why Twitter can be a hotbed for misunderstanding, hurt feelings, and an insult or two. The importance of caring enough to ask ourselves how what we are about to say (and how we are about to say it) will likely be interpreted by the other person. Why we must train ourselves to communicate in a way that works for everyone involved.    Segment 2   You'll discover several timeless, wisdom-filled quotes and why they are so powerful:   "Fight for the things that you care about, but do it in a way that will lead others to join you." –Ruth Bader Ginsburg, former United States Supreme Court Justice "Excellence is not an ‘aspiration.' Excellence is not a 'hill to climb.' Excellence is the next five minutes. Or it is nothing at all.” –Tom Peters, author of The Excellence Dividend "The older I grow the more apt I am to doubt my own judgment." –Benjamin Franklin, inventor, printer, and United States diplomat Click to Tweet   The challenge of communicating effectively on Twitter can actually help us to become better communicators. "Fight for the things that you care about, but do it in a way that will lead others to join you." – RBG #change "The older I grow the more apt I am to doubt my own judgment." ~Benjamin Franklin #judgment "Excellence is not an ‘aspiration.' Excellence is not a 'hill to climb.' Excellence is the next five minutes. Or it is nothing at all.” @tom_peters, author of “The Excellence Dividend” #excellence   Links from Today's Episode   Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell  The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last by Tom Peters  THINK AGAIN: The Power of Knowing What You Don't Know by Adam Grant Originals: How Non-Conformists Move the World by Adam Grant Principles: Life and Work by Ray Dalio   Resources   The Go-Giver Success Alliance Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  The Go-Giver  The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Beliefs, Visualization, Brain, Mind, Success Summary   One is never too successful to retrain their brain. We'll look at that in our Thought of the Day. And in our interview segment, Frederique Murphy shows leaders all over the world how to do that very thing. And that's what we'll discuss. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A surprising experience from a number of years ago: while speaking at the Million Dollar Round Table of Insurance's international convention, I discovered that many of the very top producers had major issues with actually asking for referrals. The importance of developing an abundance mindset in order to overcome an unconscious belief system that keeps us from attaining success and abundance.   Interview with Frederique Murphy   You'll discover:   How Frederique came to devote herself to the topic of neuroscience. The moment she knew she was going to help others discover what she learned herself. The difference between the mind and the brain. What neuroplasticity is, and how you can make it work for your success. Why you must lead beyond the edge of your comfort zone. Three elements you must have in order to change: beliefs, attitude, and behavior. The power of using imagery to help your brain visualize reaching your goal. Click to Tweet   Awareness leads to change. The more aware you are, the better equipped you are to lead your life where you want to be. @IrishSmiley #awareness Use the power of your mind to rewire your brain. @IrishSmiley #brain What is neuroplasticity, and how you can make it work for your success? @IrishSmiley #knowledge   Interview Links   FrederiqueMurphy.com Lead Beyond The Edge: The Bold Path to Extraordinary Results by Frederique Murphy Frederique's Blog, Podcast & Speaking Page  Connect with Frederique on Facebook Connect with Frederique on LinkedIn Follow Frederique on Twitter Follow Frederique on Instagram Follow Frederique on Pinterest Frederique's YouTube channel   Resources   The Go-Giver Success Alliance Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  The Go-Giver  The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Peace, Organization, Prosperity, Finances, Mindset Summary   What we decide to believe about ourselves is so often what we become. We'll look at that in our Thought of the Day. And in our interview segment, Kenya Nelson Stevens will share her thoughts and wisdom on what she calls “Peaceful Prosperity.” That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why financial prosperity has little to do with numbers and everything to do with our thoughts, feelings, and emotions around them. How telling myself as a kid that I was horrible at math eventually hurt me in business.   Why you should make a proactive study of financial prosperity and begin reprogramming those less-than-helpful beliefs about yourself.   Interview with Kenya Nelson Stevens    You'll discover:   Why Kenya is called an “accountant with the heart of a teacher.” The importance of understanding accounting principles and practices such as balance sheets, profit and loss statements, and more. Kenya's Positive Prosperity Cycle. Why organization and a clear vision is such a vital part of prosperity. The importance of health and wellness to your prosperity. Why everyone has the capacity and power to prosper in every aspect of their life, regardless of their situation or background. Click to Tweet   “When we have peace, it leads to clarity, and clarity leads to prosperity.” ~Kenya Nelson Stevens #peacefulprosperity “The abundance of the universe is truly available for everyone.” ~Kenya Nelson Stevens #abundance #peacefulprosperity “Everyone has the capacity and power to prosper in every aspect of their life, regardless of their situation or background.” ~Kenya Nelson Stevens #peacefulprosperity   Interview Links   KNS.Solutions Kenya's wellness website SmallTownGirlBoss.com Kenya's Quickbooks page Hire Kenya to speak Connect with Kenya on Facebook Connect with Kenya on LinkedIn Follow Kenya on Instagram   Resources   The Go-Giver Success Alliance Think Again: The Power of Knowing What You Don't Know by Adam Grant Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  The Go-Giver  The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Mindset, Success, Attitude, Vision, Alignment Summary   Are our lives really that similar to a certain classic science fiction movie? We'll look at that in our Thought of the Day. And in our interview segment, Lisa Jimenez joins us with a powerful formula for resetting our minds and releasing our self-imposed limitations. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The similarities between “The Matrix” (the movie) and the matrix controlling our minds. Why many beliefs we unconsciously accepted limit our potential success and happiness.    Interview with Lisa Jimenez   You'll discover:   Why harnessing the power of the mind is the most important tool you have. How to shift the hierarchy of who you are by embracing the Mindset Reset Formula. Why, at your core, you are pure potential energy.  How one client radically shifted a very special relationship and recreated her life.  How radically transforming yourself serves both you... and the world you impact. How embracing your spiritual nature can manifest into desired physical results.  The importance of meditation, breath work, and journaling. Information regarding Lisa's next retreat.   The Mindset Reset Formula   Embrace Your Duality Let Go Adopt Spiritual Truth Craft Your Victory Vision Leverage Alignment     Click to Tweet   In this episode of The Go-Giver Podcast, @RichLifeLisa shows us how to reset our minds and release that which holds us back from our ultimate potential. #prosperity Life with a prosperity mindset is inevitably prosperous. Life with an ease mindset is inevitably easy. Life with a fulfillment mindset is INEVITABLY fulfilling.” @RichLifeLisa #prosperity “You become who you practice to be.” @RichLifeLisa #practice   Interview Links   LisaJCoaching.com Mindset Reset: How to Retrain Your Brain and Transform Your Life! by Lisa Jimenez (Click here to order an autographed copy.) Conquer Fear! A Unique Blend of Psychology and Theology To Change Your Beliefs and Thus Your Results by Lisa Jimenez Slay the Dragon: How to Get Out of Your Own Way and Get What You Want by Lisa Jimenez Catalina Mindset Reset Retreat Lisa's Blog & Podcast Connect with Lisa on LinkedIn Connect with Lisa on Facebook Follow Lisa on Twitter Follow Lisa on Instagram   Resources   The Go-Giver Success Alliance Think Again: The Power of Knowing What You Don't Know by Adam Grant Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  The Go-Giver  The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Attitude, Magic, Relationships, Success, Motivation   Summary   So often the difference between victimhood and victory is a personal decision. We'll look at that in our Thought of the Day. And in our interview segment, you'll meet a man I greatly admire, and who will absolutely take anyone's excuses away, and who does it with more than a touch of magic. That and more on today's show.   Bob's Thought of the Day   We'll explore:   An important truth: you cannot live in victimhood AND become a victor. What it takes to be victorious and overcome tragic events or situations of victimhood: you must make a decision that you will not allow yourself to be defined by those events.   Interview with Mahdi Gilbert   You'll discover:   Why Madhi became involved in magic as a youngster. The magic of Madhi's can-do attitude. The inside story of Madhi's appearance on Penn & Teller's “Fool Us.” How Madhi helps people feel like heroes whenever they see his magic. His next project: walking across America performing magic for people.   Click to Tweet   I want people to feel like heroes whenever they see my magic. ~Mahdi Gilbert, Magician #attitude Even if you don't think you have the gas to make it down the road, just go. ~Mahdi Gilbert, Magician #motivation On this episode of The Go-Giver, magician Mahdi Gilbert reveals the secret to overcoming obstacles...through a truly magical attitude. #success   Interview Links   MahdiTheMagician.com Mahdi's appearance on Penn & Teller's “Fool Us”  Madhi's Speaking page Connect with Mahdi on Facebook Mahdi's YouTube channel Follow Mahdi on TikTok   Resources   The Go-Giver Success Alliance Think Again: The Power of Knowing What You Don't Know by Adam Grant Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  The Go-Giver  The Go-Giver Leader The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Charisma, Relationships, Success, Business, Questions   Summary   The key to “having charisma” might just be exactly the opposite of what we think it is. We'll look at that in our Thought of the Day. Then in the second segment, I'll share a suggestion on how to accomplish it. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Two traditional definitions of “charisma,” along with another...that I like best. Why it's not sustainable to base your success on natural charisma alone. An example from 19th-century England about the power of the right type of charisma. Why listening is a critical element of charisma. A powerful quote from Adam Grant's new book, Think Again.  The big lesson: Your level of charisma is not about you but about how you make others feel about themselves.   Segment #2   You'll discover:   The value of Feel-Good Questions in making others feel genuinely good about themselves and, as a result, about you. The One Key Question that'll set you apart from practically everyone they've ever met. F-O-R-M Questions that will always be welcomed by those you're speaking with.  Click to Tweet   What is TRULY the essence of Charisma? There's a good chance it's the opposite of what most people think it is. Find out on this episode of The Go-Giver Podcast. #charisma Is “Charisma” something that you either have or you don't? The answer, as we learn in this episode of The Go-Giver Podcast, is not at all. Actually, far from it. #charisma Want to learn some surprising questions that will result in your being seen as Charismatic? Listen to this week's episode of The Go-Giver Podcast. #charisma   Resources   The Go-Giver Success Alliance Think Again: The Power of Knowing What You Don't Know by Adam Grant Bob's Ten Feel-Good Questions Endless Referrals: The Go-Giver Way  Order The Go-Giver  Order The Go-Giver Leader Order The Go-Giver Influencer TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Change, Values, Purpose, Leadership, Movements   Summary   What does it take to create and sustain transformational change? We'll look at that in our Thought of the Day. And in our interview segment, we'll have a discussion with the author of a magnificent book on that very topic. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why we must never stop looking for ways to better the world. What it takes to do so: creating a plan, executing that plan, and implementing the correct strategies and tactics.   Interview with Greg Satell   You'll discover:   Lessons about creating transformational change from two movements: one that failed (Occupy Wall St.), and one that succeeded (Otpor). The importance of using humor to dispel tension. Why you must reach out to those outside your movement, and welcome those who wish to join you. A key for creating impact: small groups loosely connected, united by a shared purpose. That violence doesn't work in terms of winning over the masses.. What we can learn from two of the most notable transformational changes in modern history, Mahatma Gandhi's leading of the Indian independence movement, and the Reverend Dr. Martin Luther King, Jr.'s leading of the civil rights movement.  The immense, game-changing importance of communicating shared values.    10 Principles for Transformational Change    Revolutions don't begin with a slogan. They begin with a cause. The vision always needs to be rooted in solving problems people genuinely care about. That's why you can't bribe or coerce change. Once you start trying to engineer change through incentives, you are signaling that this is a change that people don't really want to make.    Transformation fails because people oppose it, not because people don't understand it. For any significant change, there are going to be some people who aren't going to like it and they are going to undermine it in ways that are dishonest, underhanded, and deceptive. That is your primary design constraint. Change of any kind threatens the status quo, which never yields its power gracefully.    Be explicit about your values. Values represent constraints and constraints bring meaning and credibility. A movement without values is nothing more than a mob.    Resist the urge to engage those who attack and undermine you. In fact, as a general rule, you should avoid them until you have gained significant momentum. It will only frustrate you and slow you down.    Focus on building local majorities. You want to be continually expanding your majorities within communities and clusters. When you go outside your majority, however, you get pushback. Stay on the inside pushing out.    Shift from differentiating values to shared values. Differentiating values are what make people passionate about an idea, but shared values create entry points for people to join your cause. You overcome your opposition by listening and identifying shared values in what they say that can be leveraged to attract others to your cause.    Mobilize people to influence institutions. Every action has a purpose. You are always mobilizing someone to influence something. For everything you do, you ask who are we mobilizing and to influence what?    Scale change through empowerment. Instead of trying to get people to do what you want, find people who want what you want and give them resources to help them take action. It is through taking action, not taking orders, that people take ownership of the movement and make it their own.    Survive victory. The victory phase is the most dangerous phase. You need to think about how to “survive victory” from the start. It's not enough to make a point, you have to want to make a difference.    Transformation is always a journey, never a particular destination. The most important thing you can do to bring change about is simply to get started. If not now, when? If not you, who?  Click to Tweet   “The first step to building a platform for change is making people feel comfortable.” Greg Satell @Digitaltonto #change On this episode, discover a key element for creating change and impact: “Small groups, loosely connected, but united by a shared purpose.” @Digitaltonto #purpose “You get to the shared values by listening to your most ardent opponents.” Greg Satell @Digitaltonto #values   Interview Links   GregSatell.com Cascades: How to Create a Movement that Drives Transformational Change by Greg Satell Mapping Innovation: A Playbook for Navigating a Disruptive Age by Greg Satell DigitalTonto.com Greg's Speaking page Greg's Resources Connect with Greg on LinkedIn Connect with Greg on Facebook Follow Greg on Twitter Greg's YouTube channel   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Small Business, Value, Women-Owned Business, Girl Boss   Summary   How important is it to your self-image, and to your business's bottom line, to walk in your value? We'll look at that in our Thought of the Day. And in our interview segment, Amanda Buse joins us with some excellent insights and strategies on how to communicate your value to your prospects, customers, and clients … and have a business that's both very enjoyable and very profitable. That and more on today's show.   Bob's Thought of the Day   We'll explore:   An answer to a blog reader's question regarding the statement, “Money is an echo of value; the thunder to value's lightning.” Why a lack of money is absolutely not a commentary on one's intrinsic value; only the value they've brought and communicated to the marketplace.  Insights about the term, “walk in your value® based on the experience of Amy Wells.   Interview with Amanda Buse   You'll discover:   Why women tend to undervalue what they have to offer. A fascinating study: women-owned businesses only make 30% of the revenue that male-owned businesses do (and the reasons behind this). Two keys to earning at the highest levels: a system, and belief in yourself. How fear and imposter syndrome hold us back. A simple way to stay in touch with your network and earn more referrals. What's included in Amanda's free Girl Boss Virtual Goody Bag   Click to Tweet “90% of our success is mindset. The other 10% is strategy and execution.” ~Amanda Buse “If you are not able to understand your own value and see it for yourself, no one else will see it.” ~Amanda Buse “You need a system and you need belief to earn at the highest levels.” ~Amanda Buse     Interview Links   SmallTownGirlBoss.com FREE Resource: Girl Boss Virtual Goody Bag Connect with Amanda on Facebook Connect with Amanda on LinkedIn   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Ethics, Relationships, Business, Morality, Decisions   Summary   Deep within our hearts, we always know what the right thing to do is, don't we? Or do we? We'll look at that in our Thought of the Day. And in our interview segment, Rabbi Yonason Goldson joins us with some ancient wisdom that will help us to navigate through those often gray areas that life sets before us. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Some examples of what are known as “moral dilemmas.” An example of an ethical dilemma from the book, Grappling with the Gray.   Interview with Rabbi Yonason Goldson   You'll discover:   Why it's not always about knowing what the right thing to do is. The purpose of study: to learn how to think in an ethical way. The difference between the ethical and the legal. Why we are sometimes resistant to do the right things. Why compliance can be the enemy of ethics. The importance of refining yourself so you can consistently do the right things. Why relationships are the bedrock of success in every aspect of our lives.   Click to Tweet   “There's no app for being ethical.”~ @yonasongoldson #ethics “It's not a question of always knowing what the right thing to do is. It's knowing how to approach complex situations and do the best we can to get to the most equitable and ethical resolution.”~ @yonasongoldson #ethics “Legal is not necessarily the same as ethical. The last refuge of unethical is … 'But it's not illegal.'”~ @yonasongoldson #ethics   Interview Links   Rabbi Goldson's website Grappling with the Gray: An Ethical Handbook for Personal Success and Business Prosperity by Rabbi Yonason Goldson Proverbial Beauty: Secrets for Success and Happiness From the Wisdom of the Ages by Rabbi Yonason Goldson Rabbi Goldson's blog The Rabbi & The Shrink Podcast Rabbi Goldson's speaking page Rabbi Goldson's TEDx Talk Ethical Masterclass Series Connect with Rabbi Goldson on LinkedIn Connect with Rabbi Goldson on Facebook Follow Rabbi Goldson on Twitter Follow Rabbi Goldson on Instagram Follow Rabbi Goldson on TikTok Rabbi Goldson's YouTube channel   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Blind Spots, Trust, Relationships, Leadership, Limiting Beliefs   Summary   Knowing our weaknesses can actually put us into a position of strength. We'll look at that in our Thought of the Day. And in our interview segment, Likky Lavji helps us cut right through those blind spots that keep us from realizing those uncomfortable but important-to-know weaknesses. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Successful people make a point to discover, to learn, to understand the truth. A powerful quote from business icon, Ray Dalio: “I believe that the biggest problem that humanity faces is an ego sensitivity to finding out whether one is right or wrong and identifying what one's strengths and weaknesses are.” The three types of weaknesses and how to approach them for ultimate success..   Interview with Likky Lavji   You'll discover:   Why it's important to check your own blind spots. Some of the blind spots and limiting beliefs people have. How to determine your blind spots. Likki's powerful story of overcoming a childhood stutter. The importance of acknowledging and appreciating others in order to build trust. How Likki learned to develop more trust after experiencing a number of major life losses. Click to Tweet   “It was my blind spot of not receiving which prevented me from giving as well.” @LikkyLavji #blindspots “When you don't acknowledge and appreciate others, trust is hard to build.” @LikkyLavji #success On this episode of The Go-Giver, @LikkyLavji shares how to navigate your blind spots and overcome limiting beliefs. #beliefs #success   Interview Links   LikkyLavji.com Free Resource: Blind Spot Assessment  Likky's podcast appearances Likky's blog Hire Likky to speak Connect with Likky on Facebook Connect with Likky on LinkedIn Follow Likky on Twitter Follow Likky on Instagram   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Confirmation Bias, Thinking, Decisions, Emotions, Beliefs   Summary   Imagine a world where we only accept as truth that which we already believe and ignore whatever we don't. Actually, you need not imagine it. It's … what we do. We'll look at that in our Thought of the Day. Then in the second segment, we'll see what we can do about lessening its effect on us. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A reminder about cognitive dissonance, which we discussed in Episode 133: it is one of the most negatively powerful ways a person will unconsciously allow their emotions to keep them from making a correct decision or a necessary change. A definition of confirmation bias: “The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.” Daniel Goleman's powerful quote, from his book Emotional Intelligence: “The emotional mind takes its beliefs to be absolutely true, and so discounts any evidence to the contrary.” An example of confirmation bias from a conversation I recently had on Twitter.   SEGMENT #2   We'll explore:   Why people who are suffering from confirmation bias... don't realize they are doing so. The importance of continually asking yourself--especially the more strongly and passionately you feel about a thing--if you might be experiencing confirmation bias. A recent interaction when I realized I had confirmation bias.   Click to Tweet   How does confirmation bias dramatically hold us back from clear decision-making? Find out in this episode of The Go-Giver Podcast. #confirmationbias   The degree to which one suffers from cognitive dissonance and confirmation bias is directly proportional to the emotional investment they have in their current  belief. #confirmationbias Stay aware of the possibility that confirmation bias might be running through your thought process, and ultimately, your decision-making process. #decisions When it comes to confirmation bias, the most important thing we can do is to continually stop our unconscious thinking and ask ourselves questions. #thinking   Resources   Episode 133 Confirmatin Bias https://thegogiver.com/2019/01/133-cognitive-dissonance/ Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Resilience, Courage, Relationships, Family, Change Summary   Devastating life events can happen. The question is: If or when they do, can we be resilient enough to overcome them and thrive? We'll look at that in our Thought of the Day. And in our interview segment, Kristin Smedley and Mary Fran Bontempo, two women who have had to be resilient, will share with us how to be brilliantly so. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A fascinating question: How is it that some people are able to live fruitful and productive lives despite going through traumatic situations, while others are never able to recover? The inspiration that comes from seeing others turn a catastrophic situation into something positive.   Interview with Kristin Smedley & Mary Fran Bontempo     You'll discover:   Kristin and Mary Fran's story of creating Brilliantly Resilient. Why it is not helpful to say to someone, “everything happens for a reason.” How small, intentional steps can help you get out of a big crisis. Three steps to becoming brilliantly resilient: reset, rise, reveal. A success story from someone who'd been sucker punched but was brilliantly resilient. The importance of not being married to outcomes.   Click to Tweet   “We wanted to be the resource we didn't have.” @MaryFBontempo @KristinSmedley #resilience On this episode of The Go-Giver, discover the 3 steps to becoming brilliantly resilient. @MaryFBontempo @KristinSmedley #resilience “What can you actually do in this moment to effect change?” @MaryFBontempo @KristinSmedley #resilience   Interview Links   BrilliantlyResilient.net Brilliantly Resilient: Reset, Rise & Reveal Your Brilliance! by Kristin Smedley & Mary Fran Bontempo Thriving Blind: Stories of Real People Succeeding Without Sight by Kristin Smedley The 15 Minute Master: How to Make Everything Better 15 Minutes at a Time by Mary Fran Bontempo Brilliantly Resilient Podcast Brilliantly Resilient Programs Free Resources Connect with Brilliantly Resilient on Facebook Follow Brilliantly Resilient on Instagram Brilliantly Resilient on YouTube   Connect with Mary Fran Bontempo on LinkedIn Follow Mary Fran Bontempo on Twitter   Connect with Kristin Smedley on LinkedIn Follow Kristin Smedley on Twitter   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Prosperity, Business, Love, Relationships, Rebirth   Summary   Authenticity should never be used as an excuse for not growing. We'll look at that in our Thought of the Day. And in our interview segment, Randy Gage looks at how to up your game to actually re-create yourself. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The concept of integrity and a powerful saying attributed to Gandhi. Why we must continually upgrade ourselves in order to live from our highest essence; our whole selves; our true authentic selves.   Interview with Randy Gage   You'll discover:   The importance of being willing to pivot during the pandemic.  What it means to have a radical rebirth. The reason behind -- and essence of -- Randy's newest book, “Radical Rebirth.” Why Randy says, “I had to kill off the parts of me that I didn't like and develop the parts of me that I loved.” The difference between those who want to reinvent themselves, and those who don't. Randy's theory on the infinite nature of prosperity.   Click to Tweet   “You don't have to take prosperity from someone else to give it to yourself. All true prosperity is infinite.” @Randy_Gage #prosperity “You can't accept love from anyone else until you love yourself.” @Randy_Gage #prosperity “I had to kill off the parts of me that I didn't like and develop the parts of me that I loved.” @Randy_Gage #prosperity  On this episode of The Go-Giver @Randy_Gage explores the question, “How do I become the highest possible version of myself?” #prosperity Interview Links   RandyGage.com Radical Rebirth: Kill Off the Old You and Create a New Life! by Randy Gage Risky is the New Safe by Randy Gage Mad Genius by Randy Gage The Prosperity Series booklets by Randy Gage Randy's Blog The Power Prosperity Podcast  Book Randy to Speak Connect with Randy on Facebook Connect with Randy on LinkedIn Follow Randy on Twitter Follow Randy on Instagram Randy Gage's Prosperity TV    Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Imagination, Thinking, Mindset, Creativity, Laughter   Summary   A famous candymaker taught us some delicious lessons about imagination. We'll look at that in our Thought of the Day. And in our interview segment, Dr. Sofie Nubani takes us through some powerful strategies for powering up our imagination. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The power of imagination, as explored through my favorite movie of all time, Charlie and the Chocolate Factory. The practically limitless power we have at our disposal when tapping into our imagination.   Interview with Dr. Sofie Nubani   You'll discover:   Sofie's backstory, philosophy of life, and how she defines creativity. Practical ways to be more creative. Some of the thinking styles that take us to higher creativity. The importance of divergent thinking (discovering many possibilities) and convergent thinking (choosing the best solution). Two powerful examples of creativity from Sofie's book. All about her new project, The Circle of Creative Masters. The importance of laughter, and how to achieve laughter mindset.   Click to Tweet   On this episode of The Go-Giver, @NubaniSofie reveals how to use creative thinking to innovate and succeed. #creativity “Originality is your own unique flavor.” ~@NubaniSofie #creativity “It doesn't matter what discipline you are with or what field you are representing, you can always become creative within that domain.” ~@NubaniSofie #creativity   Interview Links   DrSofieNubani.com CircleOfCreativeMasters.com LaughterMindset.com Optimize Your Creative Mindset: Unleash the Power of Your Imagination by Sofie Nubani Connect with Sofie on Facebook Connect with Sofie on LinkedIn Follow Sofie on Twitter Follow Sofie on Instagram Follow Optimize Your Creative Mindset on Instagram   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Confidence, Bravery, Belief, Leadership, Relationships   Summary   What exactly IS courage? We'll look at that in our Thought of the Day. And in our interview segment, Shannon Ferraby desired a certain lifestyle for her family, and she desired it enough to face her fears and take the necessary steps. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A powerful quote regarding bravery from Bran's (Game of Thrones) Dad ... and from from my Dad! Why we should look fear in the eye and take action that will either destroy that fear, or at least advance our situation even if the fear still exists afterwards.   Interview with Shannon Ferraby   You'll discover:   A inspiring story of Kathy's and my initial introduction to Shannon. Why Shannon decided, despite note having any prior experience, to go into sales, and how she learned along the way. The importance of keeping your commitments. The difference between helping people MAKE their dreams come true, and helping people LIVE their dreams come true. How to help someone recognize their value. A peek into Shannon's new book.   Click to Tweet   “By helping other women believe in themselves, I would up believing in myself again, too.” ~Shannon Ferraby #confidence “It's believing in yourself, your abilities, and your value, and then enjoying that life you are creating right before your eyes.” ~Shannon Ferraby #confidence “I make it my mission to do whatever I can to try and break down the walls so they can be brave enough to try one more time.” ~Shannon Ferraby #bravery   Interview Links   Lilla Rose  Success Unwrapped by Shannon Ferraby Overcoming Mediocrity: Successful Women  Book Shannon to Speak Shannon's Great Hair Inspiration Join Shannon's Success Unwrapped Facebook Group Connect with Shanon on Facebook Follow Shannon on Instagram (Success Unwrapped) Follow Shannon on Instagram (Shannon Your Hair Hero)   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Time, Success, Productivity, Leadership, Culture   Summary   Have you ever wondered how and why we accept certain things as being correct without truly understanding why? We'll look at that in our Thought of the Day. And in our interview segment, Steve Glaveski, author of Time Rich, counters a very long-standing workplace tradition. That and more on today's show.   Bob's Thought of the Day   We'll explore:   An important question: Why do we unquestionably accept things as they are? A thought experiment regarding this often counterproductive element of human nature. The importance of not accepting the status quo...just for the sake of the status quo.   Interview with Steve Glaveski   You'll discover:   The history of the 9 to 5 workday. Why working in a “flow” state helps executives become 5 times more productive. Why inbox zero is often a reflection of a lack of focusing on our own priorities. A reminder from Peter Drucker: “There's nothing worse than the wrong thing done right.” The danger of “polishing” your work too much.   6 strategies for becoming more productive at work:   Prioritize Cut Outsource Automate Test (your assumptions) Start (your engines)   Click to Tweet   “The larger an organization gets, the more process paralysis they experience because they are trying to protect an existing and common business model.” ~@SteveGlaveski #leadership “Say yes to things that are going to move you closer to your goals.” ~@SteveGlaveski #productivity Join us on this episode where @SteveGlaveski reveals 6 key strategies for becoming more productive at work. #productivity #time   Interview Links   TimeRichBook.com SteveGlaveski.com LemonadeStand.online CollectiveCampus.io NoFilter.media Time Rich: Do Your Best Work, Live Your Best Life by Steve Glaveski Employee to Entrepreneur: Earn Your Freedom to do Work That Matters by Steve Glaveski Harvard Business Review Article: The Case for the Six-Hour Workday by Steve Glaveski Steve's Blog & Podcast Connect with Steve on LinkedIn Follow Steve on Twitter Follow Steve on Instagram Steve's YouTube channel   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Purpose, Black Sheep, Values, Family, Leadership   Summary   What's the relationship between our values and our happiness? We'll look at that in our Thought of the Day. And in our interview segment, Brant Menswar looks at how we can go about discovering--and I mean truly discovering--what those values are.   Bob's Thought of the Day   We'll explore:   The difference between happiness and pleasure. My definition of happiness: a genuine and ongoing feeling of joy and peace of mind, the result of living congruently with one's values. Why our actions must be congruent with that which we hold to be of value.   Interview with Brant Menswar   You'll discover:   The meaning of “Black Sheep” values and why they are so very vital to one's happiness. Brant's background as a true... “rock star.” How an absolutely terrifying family situation inspired a major change in Brant's life.  Why you must start with your non-negotiable values. The lie we believe about purpose. How to begin identifying your black sheep values.   Click to Tweet   “Every black sheep is 100% authentically original, and it cannot be twisted or changed into something it wasn't meant to be.” ~@BrantMenswar #blacksheep “When you discover what your non-negotiable values are, it's the activation of those values that allows you to choose a purpose in alignment with them.” ~@BrantMenswar #blacksheep “There is a difference between ‘important' and ‘non-negotiable.'” ~@BrantMenswar #blacksheep   Interview Links   BrantMenswar.com FindYourBlackSheep.com Black Sheep: Unleash The Extraordinary, Awe-Inspiring, Undiscovered You by Brant Menswar Rock 'N" Roll With It: Overcoming The Challenge Of Change by Brant Menswar Book Brant to Speak Connect with Brant on Facebook Connect with Brant on LinkedIn Follow Brant on Twitter Follow Brant on Instagram Brant's Podcast   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Leadership, Business, Influence, Communication, Franchising   Summary   While it's important to know the definition of influence, it's even more important to understand its “essence.” We'll look at that in our Thought of the Day. And in our interview segment, one of the titans of leadership over the last 35 years of the 20th century--and the author of a fantastic new book--will guide us with some absolute gems of wisdom. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The difference between pushing and pulling in leadership. A powerful reminder from Dale Carnegie's classic, How to Win Friends and Influence People: “Ultimately, people do things for THEIR reasons, not OUR reasons.” Why your influence is dependent upon how abundantly you can actually focus not on your own interests, but rather on the interests of those you're wanting to lead.   Interview with Robert Rosenberg   You'll discover:   How Robert's new book can help leaders in their personal and business lives. The key lesson Robert learned from accompanying his father on a business trip: quality is better than price. The importance of giving the consumer something that doesn't exist in the marketplace. Why you must take 100% of the responsibility as the leader. A critical leadership lesson: running a business is just as much a social entity as a commercial one--maybe more so.  The importance of communication and defining terms correctly. How Robert helped franchisees understand how remodeling their stores could be a great return on investment. The story behind Dunkin' Donuts Munchins.    Click to Tweet   ”For me, it all begins with precise language and a clear and unchanging definition of terms.” ~Robert Rosenberg, Former CEO of Dunkin' Donuts #leadership “As a leader, you do not blame your followers. You take 100% of the responsibility.” ~Robert Rosenberg, Former CEO of Dunkin' Donuts #leadership “A healthy dose of humility can be the best asset in the pursuit of learning and betterment.” ~Robert Rosenberg, Former CEO of Dunkin' Donuts #leadership   Interview Links   Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin' Donuts by Robert Rosenberg  Connect with Robert on LinkedIn   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Marketing, Business, Sales, Relationships, Prospects Summary How important is it to really embrace the value of your product or service? We'll look at that in our Thought of the Day. And in our interview segment, one of the truly outstanding marketers of today's entrepreneurial world, David Newman, will share some of his top tips on Thought Leadership Marketing. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A powerful example of valuing your product to be legitimately worthy of a higher price.  Why we must believe in the value of our product or service if we expect our customers or clients to believe in it. A key principle of sales: we should not be selling on low price, but rather on high value.   Interview with David Newman   You'll discover: That if you want to stand out, you have to say things differently, you have to do things differently, and you have to be more helpful than the average salesperson. Some of the how-to's of thought leadership marketing. Three key questions: 1) What business are you in? 2) What business are you REALLY in? 3) What business do your prospects need you to be in? The importance of connecting first as a friendly expert or trusted authority. The value of doing 15 minutes of research on a company you want to do business with. Why a true salesperson is a catalyst for new thinking. The value of knowing how Covid-19 has affected your prospects, and why you must adjust your sales language. A powerful David Newman-ism.   Click to Tweet   “If you want to stand out, you have to stand out.” ~@dnewman #business “Research before reach out.” ~@dnewman #research “Marketing comes down to four words: Offer value, Invite engagement.” ~@dnewman #marketing   Interview Links   DoItMarketing.com Do It! Marketing by David Newman  Do It! Speaking by David Newman Free Do It! Marketing Manifesto by David Newman Free Masterclass Training David's Podcast: The Speaking Show David's Blog Expert Profit Formula Connect with David on Facebook Connect with David on LinkedIn Follow David on Twitter Follow David on Instagram David's YouTube channel   ResourcesTR-4=P[   CAN WE ADD A LINK TO Around The Corner to Around the World: A Dozen Lessons I Learned Running Dunkin' Donuts by Robert Rosenberg https://amzn.to/3nAx68X    Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Culture, Leadership, Generosity, Giving, Business   Summary   Respecting and valuing one's employees and team members--or not doing so--is one of the most consistent aspects of a company's culture. We'll look at that in our Thought of the Day. And in our interview segment, we are back with the wonderful April Shprintz to revisit pouring into your people! That and more on today's show. Bob's Thought of the Day We'll explore: A negative (albeit very important) leadership lesson learned from a plant supervisor in my much younger days. The fact that a company's culture -- positive or negative -- begins with top leadership.   Interview with April Shprintz You'll discover: What it means to “pour into your people” and how it relates to generosity. A powerful story of a trucking company that increased its profitability by leveling up its service to a key client. A great way to pour into your people: understand who they are, their life goals, and how those intertwine with the company. The importance of the vital question: “How can I help?” Steps to begin pouring into your people. Why pouring into your people is a wonderful way to impact not only your business but also the whole world.   Click to Tweet “Generosity is a mindset. How can I help, how can I give you my time, how can I invest in what you want as an employee, as a client, as a community, to help make you successful?” ~@AprilShprintz #leadership “The first thing about building a generosity culture is pouring into your employees. There are hidden gems all over your organization.” ~@AprilShprintz #success “Look at everyone who works for you and ask the question, ‘How can I help?'” ~@AprilShprintz #culture   Interview Links DrivenOutcomes.com  April's Resources Connect with April on Facebook Connect with April on LinkedIn Follow April on Twitter Follow April on Instagram April's YouTube channel   Resources Burg.com Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com How to Post a Review

Culture, Leadership, Generosity, Giving, Business   Summary   Despite what we've learned about leadership, there are still far too many leaders who don't place a high value on developing an empowering company culture. We'll look at that in our Thought of the Day. And in our interview segment, April Shprintz will talk about the immense value of pouring into your people. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The main difference between company leaders who empower and those who don't.  Why companies with toxic cultures are teetering on the brink of disaster every day. The similar quality of so many successful company leaders.   Interview with April Shprintz   You'll discover:   What it means to “pour into your people.” How someone generously poured into April's life at a young age. Why problem-solving is so very key to sales success. The day first-grader April discovered that she was “poor” and what she did about it.  How April got her big break as a result of bringing immense value and...pouring in! Why people don't leave companies--they leave a culture.   Click to Tweet   What does it mean to “pour into your people?” Find out from the amazing @AprilShprintz in this episode of The Go-Giver Podcast. #leadership “Approach everyone as if they matter, because they do.” ~@AprilShprintz #success Powerful leadership principles shared by @AprilShprintz on this episode of The Go-Giver Podcast titled, “Pouring Into Your People” #success #leadership   Interview Links   DrivenOutcomes.com  April's Resources Connect with April on Facebook Connect with April on LinkedIn Follow April on Twitter Follow April on Instagram April's YouTube channel   Resources   Endless Referrals: The Go-Giver Way  Order The Go-Giver Order The Go-Giver Leader Order The Go-Giver Influencer GoGiverSalesAcademy.com Endless Referrals: The Go-Giver Way 2-Day Workshop TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Success, Business, Relationships, Podcasting, Sales   Summary   Success depends far less on luck than it does on doing the correct things in the success process. We'll look at that in our Thought of the Day. And in our interview segment, we'll hear from two of my favorite people in the world. They are truly a power couple with some POWERFUL principles for success! That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why success--financial or otherwise--based on luck is not sustainable. Some “clues” to long-term success.    Interview with Heath Oakes & Jenny Anchondo   You'll discover:   Behind the scenes of their podcast, Second Shot. How Heath and Jenny became so successful at such young ages. How both of them were so immensely persistent and absolutely refused to be denied. The importance of showing up in person--it's harder to say “no” to somebody in person. The value of reframing “no” to help you be more successful.  Examples of headlines they've used for riffs on their podcast and the great life's lessons. Some highlights from guests on Jenny's follow-up show, Second Shot Sit-Downs. A few “Heath-isms” … courtesy of Jenny.   Click to Tweet   Powerful success principles shared by @HeathOakes & @JennyAnchondoTV on this episode of The Go-Giver Podcast titled, “Power Couple.” #success “It's always harder to say no to someone in person.” @JennyAnchondoTV #success Learn how Richard Fenton's and Andrea Waltz's (@GoforNo) book, “Go for No” impacted @HeathOakes' sales career on this episode of The Go-Giver Podcast. #sales   Interview Links   SecondShotPodcast.com    JennyAnchondo.com Ignorance on Fire: A Journey of Failing Your Way to Success by Heath Oakes  Go for No! Yes is the Destination, No is How You Get There by Richard Fenton and Andrea Waltz Second Shot Podcast Jenny's Blog Hire Jenny to speak   Jenny Anchondo's Social Media   Connect with Jenny on Facebook Connect with Jenny on LinkedIn Follow Jenny on Twitter Follow Jenny on Instagram Jenny's YouTube channel   Heath Oakes's Social Media    Connect with Heath on Facebook Connect with Heath on LinkedIn Follow Heath on Twitter Follow Heath on Instagram Heath's YouTube channel   Resources   Endless Referrals: The Go-Giver Way 2-Day Workshop Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Relevance, Marketing, Business, Value, Messaging   Summary   Value is always in the eyes of the beholder. We'll look at that in our Thought of the Day. And in our interview segment, Bill Cates reveals the immense importance of relevance--or as he calls it, “radical relevance”--in today's marketplace. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Value: “the relative worth or desirability of a thing to the end-user or beholder.” Why value is not what WE find to be valuable about our product or service but rather what THEY (the consumer) finds to be of value. The need for what we sell to be relevant. Actually, it must be...“radically relevant.”   Interview with Bill Cates   You'll discover:   What radical relevance is, and why it's so important. Two of the biggest challenges we face attracting and winning new clients: 1) marketing message overload, and 2) inertia. Why radical relevance is the business equivalent of “love at first sight.” The importance of empathy in marketing. The neuroscience of relevance. How Bill developed the concept of radical relevance by changing the name of one of his publishing companies. The difference between a brand and a value proposition. The three-phase approach to building your value proposition. Click to Tweet   The only way for your business to compete with marketing-message overload is to find ways to be super relevant to just the right prospects. @Bill_Cates #relevance #marketing Radical Relevance is the business equivalent of love at first sight. @Bill_Cates #relevance #business Seeing the world through the eyes of your prospects and clients is at the heart of relevance. @Bill_Cates @relevance @sales   Interview Links   TheReferralCoach.com Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients by Bill Cates Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates The Cates Academy Bill's Blog Bill's Speaking page Connect with Bill on Facebook Connect with Bill on LinkedIn Follow Bill on Twitter Bill's YouTube channel   Resources   Endless Referrals: The Go-Giver Way 2-Day Workshop Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Business, Freedom, Relationships, Vision, Alignment   Summary   Why is freedom so important? We'll look at in our Thought of the Day. And in our interview segment, we'll explore what it means to have a “Freedom Lifestyle,” as well as the keys to having one. We'll discuss that with the author of a book on that very topic. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Two definitions of “freedom.” Why 75% of employees feel disengaged at work. The importance of autonomy and “intrinsic motivation” vis a vis employee performance.   Interview with Curt Mercadante   You'll discover:   How Curt defines “entrepreneurial freedom.” Curt's story of feeling overwhelmed but then gaining time freedom and financial freedom. The difference between growing a business and scaling a business. How Curt's Father impacted how he viewed success and relationships. The five key areas that must be firing on all cylinders for you to be living out The Freedom Five: Superpowers, Vision, Alignment, Outcomes, Goals. Why the key to freedom and fulfillment isn't balance; it's alignment. The importance of reverse-engineering your vision by establishing short-term goals. How companies and teams can apply the principles of The Freedom Five. Click to Tweet   What are “The Freedom Five?” Author and Entrepreneur, @CurtMercadante shares this and more from his terrific book, “Five Pillars of The Freedom Lifestyle” in this episode of The Go-Giver Podcast. True #entrepreneurial freedom means growing your business while growing your freedom & fulfillment. @CurtMercadante The key to freedom and fulfillment isn't balance; it's alignment: aligning the three facets in your life—work, family, and self. @CurtMercadante   Interview Links   CurtMercadante.com Five Pillars of the Freedom Lifestyle: How to Escape Your Comfort Zone of Misery by Curt Mercadante (Amazon link) Curt's Podcast Connect with Curt on Facebook Connect with Curt on LinkedIn Follow Curt on Twitter Follow Curt on Instagram Curt's YouTube channel   Resources   Endless Referrals: The Go-Giver Way 2-Day Workshop Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Attention, Distraction, Time Management, Productivity, Technology   Summary   Just how important is our attention when it comes to our achieving that which we desire? We'll look at that in our Thought of the Day. And in our interview segment: It used to be that TIME Management was suggested to help us be more productive. However, today's guest says the key is actually ATTENTION management. Maura Nevel Thomas will share some very helpful information from her terrific new book on that very topic. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why desire is so important to accomplishing a specific goal. A powerful quote from The Master Key System by Charles F. Hannel: “Creative thought requires attention, and the power of attention is, as we have found, the weapon of the Super-man” [today we would use the term “Super-person”].   Interview with Maura Nevel Thomas   You'll discover:   Why “time management” is a myth. Maura's definition of “productivity”: Achieving or producing a significant amount or result. The Productivity Paradox, and how to manage it. A key insight about our modern technology: it is created to be habit-forming. Steps that can help you manage your attention and become more productive. The four quadrants of attention management. The importance of recognizing how often you allow your attention to be stolen by technology. Click to Tweet   How you manage your time only matters if you manage your #attention. @mnthomas Since #distraction is our problem, “time-management” is not the solution. The antidote to distraction is #attention. @mnthomas #Distraction creates distractability. The more distracted we are, the more distracted we will be. @mnthomas #attention   Interview Links   MauraThomas.com Attention Management: How To Create Success And Gain Productivity — Every Day by Maura Nevel Thomas Personal Productivity Secrets by Maura Nevel Thomas Work Without Walls by Maura Nevel Thomas All of Maura's books Maura's Blog Maura's Speaking page Connect with Maura on Facebook   Connect with Maura on LinkedIn   Follow Maura on Twitter    Maura's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Kindness, Struggle, Humility, Leadership, Pain   Summary   It's often said that struggle is a positive thing. But is it really a GIFT? We'll look at that through a fascinating discussion with Bobby Herrera on today's episode. That and more on today's show.   Interview with Bobby Herrera   You'll discover:   Bobby's journey of struggle as a child. The life-changing “bus story” that would serve as a sort of North Star for the rest of Bobby's life. Why pain, struggle, and suffering are the pathways to wisdom. The importance of viewing leadership as an “inside job,” and how it builds trust with your team members. How Bobby used the “bus story” to transform his company into a community. A powerful story about choosing the hardest right over the easiest wrong. How to reframe the way you view struggle in your life.   Click to Tweet   #Leadership amounts to wanting more FOR our people than we want FROM them. @BobbyHerreraPG #Struggle is the most honest and revealing measure of progress toward becoming the leader you desire to be.” @BobbyHerreraPG #Humility is the secret of the wise. @BobbyHerreraPG   Interview Links   Bobby-Herrera.com PopulusGroup.com The Gift of Struggle: Life-Changing Lessons About Leading by Bobby Herrera Bobby's Blog Bobby's Speaking page  Connect with Bobby on Facebook Connect with Bobby on LinkedIn Follow Bobby on Twitter Follow Bobby on Instagram Bobby's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Sales, Heart, Conversations, Success, Business   Summary   Do you look at selling in a way that is counterproductive to your success? We'll look at that in our Thought of the Day. And in our interview segment, we'll explore why Christine Schlonski doesn't believe in a hard sell, but rather a “heart” sell. But what exactly is a “heart” sell? We'll certainly find out. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The reason why - if you think of selling as “yucky”...it's most likely hurting your business. What sales truly is: discovering what the other person wants, needs, and desires, and helping them to get it. What you're really giving to your prospective customer when you are selling.   Interview with Christine Schlonski   You'll discover:   Christine's sales journey, and why she had to come to grips with loving sales. How Christine overcame the fear of selling. Christine's advice to salespeople who don't enjoy selling. The importance of conversations in the sales process. How to connect your head and heart when selling. Christine's credo: Stop JUST dreaming. Act NOW!   Click to Tweet   #Sales is all about coming from a place of love. @newsalesmindset  Stop JUST Dreaming. Act NOW. @newsalesmindset #sales #success On this episode, the great @newsalesmindset reveals how to #sell from the #heart.   Interview Links   ChristineSchlonski.com Heart Sells! Podcast  Christine's Blog Christine's Empowerment Notes  Connect with Christine on Facebook Connect with Christine on LinkedIn Follow Christine on Twitter Follow Christine on Instagram Christine's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Money, Gratitude, Relationships, Business, Happiness   Summary   How do *feel* about money? We'll look at that in our Thought of the Day. And in our interview segment, money and happiness expert Ken Honda shares with us why--not the money itself, but our emotions around money--have so much to do with the degree of happiness we experience. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The beauty of a free-market: a place where people can choose to buy and pay for what they wish based on their own values. Why money tends to be one of the most emotional concepts there is, and why most people's reactions to money have a negative ring. Several prosperity-based authors who can help you override the constant messages of lack we receive from so many sources.   Interview with Ken Honda   You'll discover:   The story that opens Ken's book--a rather strange story by Western standards. The difference between Happy Money and Unhappy Money. Why most of us are already in a deeply committed, unhappy relationship with our money. The tragedy that began Ken's quest to learn and understand the meaning of money. Two powerful words that will help you to start to transform your relationship with money. Two kinds of money knowledge: IQ and EQ. The myth of scarcity and why it is so pervasive. What parents must teach their children about money. Five Steps to Happy Money:   Shift out of the scarcity mindset. Forgive and heal your money wounds. Discover your gifts and get into the flow of Happy Money. Trust life. Say “arigato” all the time.   Click to Tweet   It is not how much you make or have that results in Happy Money or Unhappy Money; it is the energy in which your #money is given and received that determines your flow. @KenHondaHappy Winning the #money game is not how well you do financially. It is how good you FEEL ABOUT PLAYING. @KenHondaHappy A healthy relationship with #money can bring you a deep sense of peace. @KenHondaHappy   Interview Links   KenHonda.com Happy Money: The Japanese Art of Making Peace with Your Money by Ken Honda Connect with Ken on Facebook Follow Ken on Twitter Follow Ken on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Humor, Work, Business, Relationships, Leadership   Summary   Is humor in the workplace really that important? And if so, what if you're just not that funny? Or is humor really about necessarily … being funny? And can it be learned? That and more on today's show.   Interview with Drew Travin   You'll discover:   Why humor at work isn't just a good idea...but is actually essential. Drew's recognition that being effective was more important than being efficient.  The benefits of using humor at work. The #1 reason people don't use humor at work. The essence of inappropriate humor. Examples of people whose leadership ability improved once they understood and implemented humor with their team.   3 parts of the skill of humor:   Sense of humor: Can you experience humor? Ability to humor: Can you create humor? Agency with humor: Can you apply humor?   Click to Tweet   Learn from the great @drewtarvin “The Skill of Humor” and why it's so important to a healthy and productive workplace on this episode of The Go-Giver Podcast. Tweet: A sense of humor is something everyone has. The ability to humor is something anyone can learn.~ @drewtarvin on this episode of The Go-Giver Podcast. Tweet: Is humor in that workplace really that important? Only if you want to be much more productive, and more profitable. Wonderful wisdom from “Humor Engineer” @drewtarvin on this episode of The Go-Giver Podcast.   Interview Links   HumorThatWorks.com Humor That Works: The Missing Skill for Success and Happiness at Work by Andrew Tarvin Drew's TEDx Talk: “The Skill of Humor” Hire Drew to Speak Connect with Drew on Facebook Connect with Drew on LinkedIn Follow Drew on Twitter Follow Drew on Instagram Drew's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Culture, Teamwork, Soccer, Leadership, Success   Summary   Is it true that there really is no “I” in team? We'll look at that in our Thought of the Day. And in our interview segment, Hall of Fame soccer icon Kristine Lilly talk about building a Powerhouse with wisdom from her recently-released book that she co-authored by that very name. That and more on today's show.   Bob's Thought of the Day   We'll explore: That a team is simply a group of individuals who've come together in order to achieve a common goal. A powerful quote from legendary NFL Champion Coach, Vince Lombardi.  How putting one's interests ahead of the team or organization also hurts the individual. Interview with Kristine Lilly   You'll discover:   Kristine's perspective on the recent World Cup. Why the United States Women's National Team is a dynasty. What it means to be a “powerhouse.” Four actions teams must take in order to become a Powerhouse: Transform, Empower, Achieve, Motivate. A powerful story about Tracey Bates (a real hero) helping Kristine with her fitness test. How immense preparation created the environment for Kristine's most famous play. What is meant by a “culture of extra.” The purpose of Kristine's TeamFirst Soccer Academy (tri-founded with Mia Hamm and Trisha Venturini-Hoch)   Click to Tweet   A “powerhouse” #team is one that has great energy, strength, and potential for success. @KristineLilly Want to learn about “Building a Powerhouse?” Hall of Fame #Soccer Icon, @KristineLilly shows us how on this episode of The Go-Giver Podcast. “We had a ‘culture of extra.'” ~ @MichelleAkers10 via @KristineLilly in her book, “Powerhouse”    Interview Links   KristineLilly13.com Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis, Jr. with Dr. Lynette Gillis TeamFirst Soccer Academy  Hire Kristine to speak Connect with Kristine on Facebook Follow Kristine on Twitter Follow Kristine on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

  Sales, Business, Relationships, Myths, Truth   Summary   Three types of advice are good advice, bad advice, and false advice. We'll look at that in our Thought of the Day. And in our interview segment, sales icon Mike Weinberg busts some false advice when it comes to sales, and also shares with us the #SalesTruth, which just happens to be the title of his fantastic new book. That and more on today's show.   Bob's Thought of the Day   We'll explore: The difference between good advice, bad advice, and false advice. Why counsel based on incomplete information is dangerous. An example of false advice that is commonly accepted as true. Interview with Mike Weinberg   You'll discover:  Several sales myths, and why they are just that...myths. Why we should question the influencers who say outbound marketing doesn't work. The value of traditional sales methods such as using the phone. 7 powerful sales lessons from the 2016 U.S. presidential election. The reason most companies don't have more new sales. The three most important jobs of a salesperson. A powerful story of two different salespeople--one Mike didn't buy from...the other he did.   7 Powerful Sales Lessons from the 2016 U.S. Presidential Election:  People (buyers) act in their own self-interest, and your messaging matters. Don't take your longtime loyal customers for granted. Prospects and customers do not always tell the truth.  The deal is won before and after the big presentation, not in the boardroom or convention center. Don't make false promises or name your product something it is not. Trashing your competitor's supporters will come back to haunt you. Don't count your chickens before they hatch (or pre-celebrate victory).   Click to Tweet   You don't have more new #sales because your people don't spend time working on it. @mike_weinberg The job of a salesperson is to create, advance, and close #sales opportunities. @mike_weinberg The great @mike_weinberg shares 7 powerful #sales lessons from the 2016 US Presidential election.   Interview Links   MikeWeinberg.com #SalesTruth: Debunk the Myths. Apply Powerful Principles. Win More New Sales by Mike Weinberg New Sales. Simplified by Mike Weinberg Sales Management. Simplified by Mike Weinberg Mike's Blog Connect with Mike on Facebook Connect with Mike on LinkedIn Follow Mike on Twitter Follow Mike on Instagram Mike's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Empathy, Relationships, Sales, Relationships, Business     Summary   There are two major benefits to listening -- really listening -- to your prospective customers and clients. We'll look at that in our Thought of the Day. And in our interview segment, Meridith Elliott Powell shares an amazing story regarding how being laser-focused on the customer and truly empathetic created a sale for one sales person, while a lack of such had the exact opposite effect for his competitor. That and more on today's show.   Bob's Thought of the Day   We'll explore: The two-step process for understanding what your customer wants, needs, and desires. What it means to “listen with the back of your neck.” Two beautiful results of this type of listening.   Interview with Meridith Elliott Powell   You'll discover:   A powerful story about a salesperson who showed amazing empathy to a doctor … and earned a six-figure sale as a result. Why there has never been a time when empathy was more important than it is right now. A story from Meridith's days in the banking industry that illustrates why it's critical to understand the customer and what they need. Wisdom from Simon Sinek's book Leaders Eat Last: “Trust is a biological reaction to the belief that someone has your best interests at heart.” The real meaning of empathy: Sending the message “I heard you, I'm interested, I care.”  The connection between empathy and successfully working with objections. The power of asking open-ended questions: you remain in control of the conversation, you get a little time to breathe, and you show empathy.   Click to Tweet   Why is #empathy REALLY such a difference-maker when it comes to sales? Perhaps the best example ever is shared by @meridithpowell in this episode of The Go-Giver Podcast. The great @meridithpowell shares a story about a sale … based totally on #empathy. It's become one of Bob's all-time favorites. #Empathy in sales is a gamechanger! We want to be listened to. We want to be heard. @meridithpowell   Interview Links   MeridithElliottPowell.com   Own It: Redefining Responsibility by Meridith Elliott Powell Winning in The Trust & Value Economy by Meridith Elliott Powell The Best Sales Book Ever: Cut Through The Obstacles and Send Sales Through The Roof by Meridith Elliott Powell Meridith's Books Previous The Go-Giver Podcast Interview with Meridith Meridith's Online Courses Meridith's Blog Meridith's Speaking Page Connect with Meridith on Facebook Connect with Meridith on LinkedIn Follow Meridith on Twitter Follow Meridith on Instagram Meridith's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Transformation, Habits, Entrepreneurship, Business, Success   Summary   What comes to your mind when you think of transformation? We'll look at that in our Thought of the Day. And in our interview segment, we'll hear the inspiring story of a very successful young man who overcame, transformed, and now through his very successful Humans 2.0 podcast, helps all of us do the same. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A great definition of the “transformation” as it applies to organizations. Words of wisdom from Wallace D. Wattles' 1910 classes The Science of Getting Rich.   Interview with Mark Metry   You'll discover:   How Mark's family immigrated from Egypt and settled in the Boston area. Mark's various entrepreneurial ventures, which began at age 7. The story of Mark's company, VU Dream, and how it helps virtual reality companies. How Mark dealt with low self-esteem and tried running away from the responsibility of being his true self. The role of meditation, healthy eating, journaling, and other positive habits on his amazing success. The story behind Mark's successful podcast and unique approach to his upcoming book.   Click to Tweet   What does "Transformation" mean to you? We discuss that very topic on this episode of The Go-Giver Podcast. @markmetry shares his fascinating story of various #entrepreneurial ventures, which began at age 7. Discover why @markmetry believes in the power of #habits to #transform your life.   Interview Links   MarkMetry.com Feature Story on Mark in Forbes.com Humans 2.0: Create Your Own Mindset by Mark Metry (not yet released) Humans 2.0 Podcast Hire Mark to Speak Connect with Mark on LinkedIn Follow Mark on Twitter Follow Mark on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review  

Friction, Business, Customers, Amazon, Trust   Summary   Have you ever tried to buy from a company … and couldn't? We'll look at that in our Thought of the Day. And in our interview segment, Roger Dooley will take that issue to a much, much deeper level and share wisdom based on his fantastic new book! That and more on today's show.   Bob's Thought of the Day   We'll explore:   A time when difficulty in the buying process … led to an unnecessary non-sale. Why companies should be more concerned about serving their customers than serving their bureaucracy.   Interview with Roger Dooley   You'll discover:   Roger's approach of applying brain and behavioral science to real-world problems. The definition of friction: “the unnecessary expenditure of effort to perform a task.” Why friction has a much higher price than people realize. That $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Two examples of Amazon's efforts to reduce friction. The strategy of finding a part of your market that has difficulty doing business with your competitors, and attacking there first. What inhibits innovation and why it almost always comes from outside an industry. How CarMax made the process of buying a used car easier for the customer and why they can charge higher prices than their competitors. When friction can be positive. The relationship between trust and friction.   Click to Tweet   The more #friction you see, the more you will continue to see because your brain is attuned to it. @rogerdooley #business When you can make things easier, people will pay more. #business #friction What is the relationship between trust and #friction? @rogerdooley reveals the answer in this episode.   Interview Links   RogerDooley.com NeuroscienceMarketing.com Brainy Marketing (Roger's Forbes Column) FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley Roger's Podcast Roger's Blog Hire Roger to Speak Connect with Roger on Facebook Connect with Roger on LinkedIn Follow with Roger on Twitter Follow with Roger on Instagram Roger's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Coaching, Success, Business, Relationships, Change   Summary  When it comes to your career, have you ever wondered if it's just too late to either up your game or shift gears completely? We'll look at that in our Thought of the Day. And in our interview segment, Joe Calloway will answer both questions with a resounding NO, it's not too late. AND he helps guide us to our next success.   Bob's Thought of the Day  We'll explore:  Why one of the world's top non-celebrity speakers is no longer speaking at conferences. Two powerful examples of people who - later in their lives - either made a major business progression, or switched careers...and experienced great success.   Interview with Joe Calloway  You'll discover:  The background behind Joe's next success. How to know if you are experiencing a “success plateau.” Various reasons why one would want to make a big change How the “comfort of the familiar” can get in the way and keep you stuck. Why fear often prevents you from moving where you are to where you want to be. The danger of getting stuck doing something you are good at. Joe's take regarding the oft-cited career advice, “follow your passion.” The importance of looking at your career through both a business and a personal lens and finding the place where those two match up. Joe's personal motivation for always moving to the “next thing.”   Click to Tweet   Discover how to know if you are experiencing a “success plateau.” @joecalloway is our special guest in this powerful episode. #coaching Something is going to put you out of #business. It can either be somebody else or it can be you. @joecalloway Don't get stuck doing something you're good at (when it holds you back from doing more). @joecalloway #success   Interview Links   JoeCalloway.com The Leadership Mindset: How Today's Successful Business Leaders Think by Joe Calloway Becoming A Category Of One: How Extraordinary Companies Transcend Commodity and Defy Comparison, 2nd Edition by Joe Calloway Magnetic: The Art of Attracting Business by Joe Calloway Be the Best at What Matters Most: The Only Strategy You will Ever Need by Joe Calloway Connect with Joe on Facebook Connect with Joe on LinkedIn Follow Joe on Twitter Joe's YouTube channel   Resources   Article: 10 People Who Switched Careers after 50 and Thrived The Go-Giver Influencers Facebook LIVE Show Sell The Go-Giver Way Audio Program GoGiverEntrepreneursAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Calling, Success, Business, Purpose, Relationships   Summary   Success is best defined by what success means to YOU. That's what we'll explore in today's interview with the author of a wonderful new book that takes a deep dive into how to accomplish exactly that type of success. The discussion is a little bit longer than normal, so rather than the usual thought of the day, let's go right to this fascinating discussion with the equally fascinating Laura Gassner Otting.   Interview with Laura Gassner Otting   You'll discover:   The issue of defining success through someone else's terms. The four areas of consonance: Calling, Connection, Contribution, Control. Laura's inspiring story of leaving her job and creating her own firm. The danger of believing the “purpose fallacy.” Why you are the only one who gets to define your purpose. How running coach Rick Muhr aligned what he did with who he was. Practical questions to help you define your calling. Engaging stories about Tom Webster and Alison Levine. Three powerful questions to help you become limitless.   Click to Tweet   The problem isn't how we achieve #success but how we define success. @heylgo Consonance = when what you do matches who you are. @heylgo #identity Once I realized that I wasn't part of the #solution, the only option left was that I was part of the problem. And I couldn't live as part of the problem. @heylgo   Interview Links   LauraGassnerOtting.com Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life by Laura Gassner Otting Hire Laura to Speak Connect with Laura on Facebook Connect with Laura on LinkedIn Follow Laura on Twitter Follow Laura on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Sell The Go-Giver Way Audio Program TheGoGiverEntrepreneursAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Customers, Business, Emotions, Relationships, Marketing     Summary   A marketing rebellion has occurred, and it's still occurring. We'll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today's show.   Interview with Mark Schaefer   You'll discover:   Mark's gift for discovering trends in marketing. The core ideas behind Mark's new book Marketing Rebellion. Why marketing is no longer about changing customers' minds, but is more about coming alongside them and respecting them. A powerful story about Ivory soap vs. local soap. Why technology has become the enemy of great marketing. Mark's story of being “hugged by a brand” The constant human truth: people want to be acknowledged and loved. Why we must make the customer the hero of the story.   Click to Tweet   The practice of #marketing is the intersection of all things human. @markwschaefer Deep down, we've always know that #business is about emotions and relationships. @markwschaefer The best companies on earth don't ‘own' #customers. They own a space and help customers belong there. @markwschaefer   Interview Links   BusinessesGrow.com Marketing Rebellion: The Most Human Company Wins by Mark Schaefer KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer Get a free chapter of Marketing Rebellion Mark's Blog Marketing Companion Podcast Hire Mark to speak Press Inquiries Connect with Mark on LinkedIn Follow Mark on Twitter Follow Mark on Instagram   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Referrals, Prospects, Sales, Relationships, Engagement   Summary   When it comes to obtaining referrals, there's often something very important missing. We'll look at that in our Thought of the Day. And in our interview segment, referral icon Bill Cates joins us with a powerful look into dramatically increasing the amount of high-quality referrals and introductions that you receive. That and more on today's show.   Bob's Thought of the Day   We'll explore:   An engaging story about a Realtor® who served her clients extremely well, yet never received a referral from them. The importance of putting proper systems in place in order to create an environment for referrals to occur on a regular and predictable basis.   Interview with Bill Cates   You'll discover:   Why there is a low correlation between client satisfaction and the giving of referrals. That to create exponential growth you'll need to be more proactive. An overview of the perpetual revenue system: Engagement, Leverage, Connection. The essence of being referrable: making a value connection and a human connection. Bill's powerful and effective “VIPS” process for asking for referrals. The importance of the “Value Discussion.” What it means to go “beyond the referral.” Some of the language and questions to use in order to comfortably set the appointment. Two types of research to go through before you get on the phone with a prospect (warm and cold research). Behind-the-scenes stories of Bill's adventures around the world.   Click to Tweet   The #referral is not the ultimate benefit. The referral is the implied benefit. @Bill_Cates #sales Setting and getting the appointment starts with the quality of the introduction you get. @Bill_Cates #referrals On this episode, @Bill_Cates shares an overview of the perpetual #revenue system: Engagement, Leverage, Connection. #referrals   Interview Links   ReferralCoach.com      Referral Coach Resources Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates TheCatesAcademy.com Bill's Blog Hire Bill to Speak Connect with Bill on Facebook Connect with Bill on LinkedIn Follow Bill on Twitter Bill's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Sales, Benefits, Business, Features, Why   Summary   Selling is cool … if you look at it correctly. We'll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why some people's negative reaction to selling isn't about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously. What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.   Interview with Kendrick Shope   You'll discover:   Why Kendrick transitioned from traditional sales to mastering and teaching online selling. Kendrick's mission to take the “yuckiness” out of selling. The sales map: pain points + features = benefits. The “five why” tool to benefits and how it can improve your sales process. A brief look at the 5 Colors email and social media strategy.   Click to Tweet   Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast. The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope   Interview Links   KendrickShope.com FREE Sales School Mini-Term: How To Host A Discovery Call That Converts Checklist: 10 Keys to Double Your Sales FB LIVE Episode #21 Influential “Ick” Removal FB LIVE Episode #33 Influential Online Sales Authentic Selling Podcast Connect with Kendrick on Facebook Connect with Kendrick on LinkedIn Connect with Kendrick on Twitter Kendrick's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Health, Self-Care, Hydration, Culture, Food   Summary   Taking care of yourself will make you more valuable to everyone around you at work. We'll look at that in our Thought of the Day. And in our interview segment, Jeanette Bronee shares her mission to make self-care an ongoing part of today's business culture. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The health crisis, and the importance of committing to be healthy. Why both our work and health suffer when we allow work to get in the way of health. How being healthy can make you more valuable to your clients and/or to your employer.   Interview with Jeanette Bronée   You'll discover:  How and why Jeanette got started on her mission regarding business and self-care. Why people tend to burn themselves out. The role that a company's leadership plays in developing a culture of self-care. The (really!) surprising reason why so many people don't hydrate at work. The value of integrating all our human needs at work, including physical, emotional, mental, and social needs. Jeanette's experience as part of a U.N. panel.   Click to Tweet   A key #self-care question to ask yourself: “What do I need right now so that I can…? {feel more focused, or have more energy, etc.}” @jeanettebronee #health We are strong when we are in touch with what we need mentally and emotionally to be at our best. @jeanettebronee #health We don't go to #work just to collect a paycheck. We go to work because we want to matter and contribute in the world. @jeanettebronee #health   Interview Links   JeanetteBronee.com PathForLife.com Online Health Program (both for individuals and as a company health benefit program) EAT TO FEEL FULL and Nourish Yourself for Good  by Jeanette Bronée Jeanette's blog Hire Jeanette to speak Connect with Jeanette on Facebook Connect with Jeanette on LinkedIn Follow Jeanette on Twitter Follow Jeanette on Instagram Jeanette's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Business, Mastery, Owner, Systems, Team   Summary   Is discipline actually … freeing? We'll look at that in our Thought of the Day. And in our interview segment, Jamie Masters brings some on-point thoughts and suggestions regarding being on top of the business you're growing successfully. That and more on today's show.   Bob's Thought of the Day   We'll explore:   “Discipline is freedom.” It sounds “Orwellian”...but it's not. Two examples of business areas where discipline equals freedom: networking and giving a presentation. How the discipline and good, positive habits we impose on ourselves today will allow us to act with a confidence and sense of freedom, born from that very discipline.   Interview with Jaime Masters   You'll discover:   Why Jaime has her clients do a detailed time audit, and the surprising insights it brings. The importance of designating an “operator” who pays attention to the details. Why you should delegate but not abdicate. What it means to “80/20” your systems so you aren't making systems you never use. How Jaime's Ownerbox process uses systems and workflows to helps owners be better leaders and managers. Click to Tweet   On this episode, learn the wisdom behind “delegate, don't abdicate.” @Eventualmillion It's very lonely at the top as an #owner, and when we don't look at something, nobody calls us out on it. @Eventualmillion The more awareness, the easier it will be. @Eventualmillion #business   Interview Links   EventualMillionaire.com Jaime's resources mentioned on this episode Eventual Millionaire Podcast The Eventual Millionaire by Jaime Tardy Connect with Jaime on Facebook Connect with Jaime on LinkedIn Follow Jaime on Twitter Follow Jaime on Instagram Jaime's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Sales, Attitude, Relationships, Networking, Leads   Summary   Do you have a bias toward action? We'll look at that in our Thought of the Day. And in our interview segment, Jennifer Gluckow teaches us how to sell in a New York Minute. That and more on today's show.   Bob's Thought of the Day   We'll explore:   What it means to have a “bias toward action.” Zig Ziglar's advice about what to say when someone asks how you are. Why action is the key to success in any endeavor.   Interview with Jennifer Gluckow   You'll discover:   What it means to have sales in a “New York Minute.” How living in New York shaped Jennifer's sales philosophy. The value of being easy to work with and creating a seamless customer experience. A journey through the NY Minute personal checkup. The importance of being creative in the sales process. Why every sales professional must HAVE a mentor. The power of moving from excuses to creating your future. A terrific example from Jennifer regarding building a relationship via different platforms. How a local business can use podcasting to spotlight people in the community and increase its customer base. How to use New York Minute principles to break out of a sales slump. Click to Tweet   Your #attitude is going to impact every sale you make … or don't make. @JENinaNYminute When you take responsibility instead of blaming or making #excuses, all of sudden you own your power and you become able to create your future. @JENinaNYminute If you're in a sales slump, you likely have a negative attitude about why you're not getting the sales you need. @JENinaNYminute   Interview Links   SalesInANYMinute.com Sales in a NY Minute by Jennifer Gluckow FREE eBook: 27 Winning Strategies That Will Take You From Sales Slump to Sales Streak by Jennifer GluckowFREE eBook: Top 10 For Sales ZenSell or Die PodcastJennifer's BlogHire Jennifer to SpeakConnect with Jennifer on Facebook Connect with Jennifer on LinkedIn Follow Jennifer on Twitter Follow Jennifer on Instagram Jennifer's YouTube channel Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Sales, Competition, Creative, Leadership, Accountability   Summary   Does the creative plane deny there being such a thing as competition? We'll look at that in our Thought of the Day. And in our interview segment, Anthony Iannarino looks at operating on the creative plane of sales when it comes to competition. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A powerful reminder from Wallace D. Wattles' 1910 classic, The Science of Getting Rich, to operate on the “creative plane” rather than on the “competitive plane.” Why it is indeed important to understand your competition. The difference between focusing on your competition and being aware of them.   Interview with Anthony Iannarino   You'll discover:   What it means to create compelling differentiated value. Practical ways to develop a competitive advantage. The difference between a red ocean strategy and a blue ocean strategy. The biggest obstacles to competitive displacement. The biggest mistake salespeople make when pursuing a new account. How to offer value to your potential client in your first meeting. The difference between the CEO of the problem and the CEO of the company. How Anthony's OutBound 2019 event can help salespeople and sales managers. The link between leadership and accountability. Click to Tweet   #Competition is healthy. It means that it's a contest to see who can innovate, who can create the greatest value, and who can take better care of the customer. Everyone benefits from it. @iannarino #sales The CEO of the problem is the highest-level person who actually cares about the results you can help them produce. @iannarino #leadership Leadership is taking #accountability for producing a result. @iannarino   Interview Links   TheSalesBlog.com OutBound 2019 (If you register for the Main Event on April 24-25, be sure and use coupon code: GoGiver100 to get $100 off the registration fee.)Eat Their Lunch: Winning Customers Away from Your Competition by Anthony IannarinoThe Lost Art of Closing by Anthony Iannarino The Only Sales Guide You'll Ever Need by Anthony Iannarino Anthony's BlogHire Anthony to Speak“In The Arena” PodcastCourse: B2B Sales Toolkit  Course: Sales AcceleratorFree ResourcesConnect with Anthony on Facebook Connect with Anthony on LinkedIn Follow Anthony on Twitter Follow Anthony on Instagram Anthony's YouTube channel   Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Relationships, Marketing, Social Media, Communication, Business   Summary   How do you use the tools at your disposal? We'll look at that in our Thought of the Day. And in our interview segment, Mitch Jackson shares some powerful tips on utilizing social media to help build our businesses. That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why a TelePrompTer is similar to social media in that both are tools that can help you communicate more effectively. The importance of positioning yourself...correctly on social media.   Interview with Mitch Jackson   You'll discover:   What makes Mitch so successful both as a litigator and as a “rainmaker.” The importance of showing your human side, and treating people like family. Why it's vital to develop the right mindset for success on social media; in life in general. Four keys to developing the right mindset of social media success: Watching, looking, observing, and helping. What it means to embrace Bryan Kramer's H2H (human to human) side on social media. Why it's necessary to understand and use each major social media platform effectively. The value of social media in sharing your passions and building your relationships.   Three parts to the social media success equation:   Having the Right Mindset Understanding the Personality of the Platforms Communication on Social Media   Click to Tweet   On this episode, @mitchjackson shares 4 keys to developing the right mindset of social media #success: watching, looking, observing, and helping. #communication You've got to practice and you've got to perfect your art, so that when you do sing your song, it comes across exactly the way you want it to. @mitchjackson #socialmedia Why should every professional show their human side on social media? Tune in to hear @mitchjackson reveal the answers. #communication   Interview Links The Ultimate Guide to Social Media: For Business Owners, Professionals, and Entrepreneurs by Mitch JacksonGo-Giver Influencers Facebook LIVE interviewLegalMinds MastermindMitch's BlogFacebook Connect with Mitch on LinkedInFollow Mitch on TwitterFollow Mitch on InstagramThe Mitch Jackson PodcastMitch's YouTube channel Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review    

Culture, Values, Wisdom, Appreciation, Leadership   Summary   I remember the great business philosopher, Jim Rohn, saying, “There are no new fundamentals.” He went on to say, “You've got to be a little suspicious of someone who says, ‘I've got a new fundamental.' That's like someone inviting you to tour a factory where they are manufacturing antiques." It's such a wise saying since fundamentals--by their very nature--cannot be new. And new can be highly overrated anyway. In our upcoming interview, we'll hear from Robert Glazer, an immensely successful entrepreneur who writes and publishes one of my favorite ezines. Every week he shares his personal experiences, always based on wisdom that is proven, tried, and true. We'll explore that, along with his personal leadership philosophy.   Interview with Robert Glazer   You'll discover:   Robert's leadership philosophy. How he created the Friday Forward email, now impacting people around the world. The importance of creating something that adds value, and sticking with it long-term. Why you should stop doing activities that drain your energy or take you away from reaching long-term goals and objectives. The power of showing your gratitude and appreciation to others. How to disagree respectfully with others. Why he emphasizes core values rather than rules in his company and family.   Click to Tweet   Why should you create something that adds #value and stick with it over the long term? @robert_glazer shares the answer. How can I give value or make something that is valuable to people? @robert_glazer On this episode, @robert_glazer shares why core #values are more important than rules.   Interview Links   RobertGlazer.comFridayFwd.comPerformance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer ELEVATE: Push Beyond Your Limits and Unlock Success in Yourself by Robert Glazer (Releases September 2019) Robert's Speaking PageRobert's Podcasts Connect with Robert on Facebook Connect with Robert on LinkedInFollow Robert on TwitterResources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Sales, Relationships, Automotive, Credibility, Community   Summary   Do relationships in business still matter? More than ever! We'll look at that in our Thought of the Day. And in our interview segment, we'll hear from Ali Reda, a record-breaking, amazing sales-professional who will tell you how he did it. Hint … relationships! That and more on today's show.   Bob's Thought of the Day   We'll explore:   Why I disagree with one author's premise that in selling, relationship builders are too concerned with the relationship to bring up something that is uncomfortable. The connection between a deep relationship and credibility. Why there is no natural correlation between a relationship-building salesperson and one who will challenge the client if it's in the client's best interest.   Interview with Ali Reda   You'll discover:   How Ali went from a warehouse, to automotive sales, to automotive sales superstardom. Why everyone in sales must ask themselves, “Why do customers buy from you?” The importance of believing in yourself and what is possible. Why you must focus on helping people rather than making money. Money is the result. Why Ali doesn't focus on social media, but on building relationships in his community. The power of showing up with good intentions, and being a proactive resource. Ali's process for finding the gaps of productivity in his day to become more efficient. How Ali engages with people and makes his presence felt wherever he goes.   Click to Tweet   Money is a byproduct of your success. --Ali Reda You can sell a certain amount of cars being focused on the numbers, but to get to the ultra high sales, it can't be ABOUT the numbers but about the people you are serving. -- Ali Reda Think about (focus on) the customers and the numbers will take care of themselves. --Ali Reda   Interview Links   100CarsClub.com How to Sell 100 Cars a Month by Ali Reda and Damian Boudreaux Connect with Ali on FacebookResources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Cognitive Dissonance, Thinking, Relationships, Human Nature, Emotions   Summary   In today's episode, we'll look at an element of human nature to which we all fall victim from time-to-time, and just as importantly, how to successfully navigate it and manage it both for our success and the success of others. There is no interview today—just li'l ol' me. That and more on today's show.   Bob's Thought of the Day   You'll discover:   A closer look at the two parts of the term “cognitive dissonance.” Three ways we can respond when we hold someone in high esteem and then learn something about them which turned out to be true, which was totally contrary to what you held to be true. Why we need to be able to control and master our emotions and ego. The best way to help others who are experiencing cognitive dissonance. An exercise to help you become more aware of any cognitive dissonance you may be experiencing. Why facts don't persuade; people do. The importance of becoming aware of cognitive dissonance and taking the correct steps to mitigate it and become effective despite it.   Click to Tweet   On The Go-Giver Podcast, learn why “Cognitive Dissonance” is so destructive to our ability to make good decisions…and how to overcome it. When faced with cognitive dissonance, there are only three possible choices (just one is positive). Which will you make? ~from The Go-Giver Podcast. On The Go-Giver Podcast, learn an exercise to help you become more aware that you are suffering from cognitive dissonance.   Resources   “What is Cognitive Dissonance?” by Kendra Cherry in “Very Well Mind” The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Entrepreneur, Planning, Business, Thinking, Consequences   Summary   Good intentions are terrific, but what are the consequences when they're not thought through? We'll look at that in our Thought of the Day. And in our interview segment, the always wise and entertaining entrepreneur and media personality, Carol Roth, shares the benefits of playing the long game … and why most of us fail to do so. That and more on today's show.   Bob's Thought of the Day   We'll explore:   A powerful passage about unintended consequences from Robert Greene's book, The Laws of Human Nature. Steps to take when about to make a quick decision to solve an immediate problem. The importance of making a “conscious decision” based on the most amount of information possible.   Interview with Carol Roth   You'll discover:   How long-term thinking and delayed gratification can improve all areas of society. Carol's story of going from 40k in student debt to making her first million by age 30. Why investors and board members of publicly traded companies must think long-term. The value of term limits for politicians. How playing the long game can make you more prepared for short-term opportunities. The value of the legacy planning system Future File® when planning end-of-life wishes. Click to Tweet   On this episode, @caroljsroth shares how the power of long-term thinking and delayed gratification can improve all areas of society. #planning When you play the long game, you are more prepared to take advantage of short-term #opportunities. @caroljsroth What makes a successful #entrepreneur? 1) A need in the market. 2) You are the right person to solve it. 3) It's the right time for you and for the market. @caroljsroth   Interview Links   CarolRoth.com Read Carol's blog Hire Carol to speakThe Laws of Human Nature by Robert GreeneFuture FileThe Entrepreneur Equation by Carol Roth The Roth Effect Podcast Follow Carol on Twitter Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review  

Sales, Differentiation, Relationships, Business, Marketing   Summary   Just how much influence does the salesperson have in terms of how the value of his or her product is perceived by their prospective buyer? Actually … quite a lot. And with that in mind, we'll discuss the importance of sales differentiation with a true expert, Lee Salz. In fact, that's the very title of his terrific new book. That and more on today's show.   Interview with Lee Salz   You'll discover:   Why you should avoid using the word “best” when describing your product or service. The power of this opening statement: “Today, I'll share with you some differences in what we offer that our clients find beneficial, and you can decide for yourself if those are meaningful to you.” How to align your differentiators with the right opportunities. The difference between marketing differentiation and sales differentiation. Why we must give context to sales differentiators to help prospects understand them. A powerful story about a locally owned and operated waste management company in Minnesota that discovered its differentiator and became even more successful. How to use the customer's objection to proactively differentiate your product or service.   Click to Tweet   Sales #Differentiation is a key to communicating exceptional value and selling at the price you want. Learn how from @SalesArchitects #Sales differentiation drives buyer action. @SalesArchitects On this episode, learn how to use the customer's objection to proactively differentiate your product or service. @SalesArchitects #sales   Interview Links SalesArchitects.comSales Differentiation: 19 Powerful Strategies to Win More Deals at The Prices You Want by Lee Salz (also available on Amazon)Hire Lee to speak  The Sales Architects E-NewsletterConnect with Lee on Facebook Connect with Lee on LinkedInFollow Lee on TwitterResources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review