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Welcome back to Truth, Lies & Work, the award-winning podcast where behavioral science meets workplace culture. Hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott, this episode features Tony Cooke, former VP of Human Resources at Adidas, who spent decades proving that HR doesn't have to be the department everyone dreads. Episode Summary Imagine you're the head of an HR team and you get asked to present the team's vision for the future workforce of the largest sportswear company in Europe. But instead of sitting down and putting together the usual dull PowerPoint slide presentation, you instead decide to make a James Bond style movie. You have the MD kidnapped, he's tied up, he's stuffed into a chest and he does multiple takes until he is bruised and battered. That's exactly what happened at Adidas, where Tony Cooke was running HR. His approach was to make HR more human by appealing to people's sense of humor and showing genuine personality. His initiatives were so effective that HQ kept stealing them and rolling them out worldwide, earning his team the nickname "The North Mafia." What We Cover Why HR Became the Villain How HR became the convenient pantomime villain in organizations The Waggish Approach What it means to be "waggish" and take formality out of HR Maverick Initiatives The "Addie Oscars" - cost-neutral recognition that packed halls to the rafters Speed dating for talent across different markets "DIVIN" (Diversity + Inclusion) - making difficult topics fun and engaging The James Bond Movie How Tony's team created a spy movie instead of PowerPoint slides for Workforce 2020 Key Takeaways 1. Collaborate with Senior Stakeholders Early Tony's biggest learning was that even the best ideas need buy-in from decision makers. Build those relationships before you need them, not after. 2. Learn the Business Inside and Out Don't just be an HR person - be a business partner who understands revenue, competitors, and strategic priorities. Tony challenged HR professionals to know their company's turnover. 3. Show Your Human Side Stop being the aloof rule-maker and let people see that you're human with frailties, bad days, and emotions. People warm to authenticity, not perfection. The Results Adidas became known as a talent factory with a conveyor belt of leaders going to senior roles across America, Amsterdam, Germany, and beyond. That's the business impact of making HR genuinely human at one of the world's most recognizable brands. Resources Tony Cooke on LinkedIn: https://www.linkedin.com/in/tony-cooke-9706341b/ Tony's book "Waggish Chronicles of a Maverick in a Corporate World" on Amazon: https://www.amazon.co.uk/Waggish-Chronicles-Maverick-Corporate-World-ebook/dp/B0FDBL9XGS Also available on Everand: https://www.everand.com/book/877879715/Waggish-Chronicles-of-a-Maverick-in-a-Corporate-World Connect with Your Hosts Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Join the discussion about this episode on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Email: podcast@TruthLiesandWork.com Follow us on Instagram: @truthlieswork Chat with us on Twitter: @truthlieswork YouTube channel: @TruthLiesWork Check us out on TikTok: @truthlieswork Want a chat about your workplace culture? hi@TruthLiesandWork.com Got feedback/questions/guest suggestions? Email podcast@TruthLiesandWork.com
Guest Speaker Tony Cooke talks about biblical approaches to facing and overcoming discouragement in our lives. Resources: Sermon Notes: Victory Church Notes Get Pastor Mitch's New Book "An Appointment with God's Power": Order on Amazon Website: victorychurchraleigh.com Subscribe to our Weekly Podcast!
Wednesday - 07/30/2025 - Guest Speaker
Stay Connected With UsWebsite: anchorfaith.comAnchor Faith Church Facebook: www.facebook.com/anchorfaithAnchor Faith Church Instagram: www.instagram.com/anchorfaithPastor Earl Glisson Facebook: www.facebook.com/earlwglissonPastor Earl Glisson Instagram: www.instagram.com/earlglisson
Stay Connected With UsWebsite: anchorfaith.comAnchor Faith Church Facebook: www.facebook.com/anchorfaithAnchor Faith Church Instagram: www.instagram.com/anchorfaithPastor Earl Glisson Facebook: www.facebook.com/earlwglissonPastor Earl Glisson Instagram: www.instagram.com/earlglisson
Stay Connected With UsWebsite: anchorfaith.comAnchor Faith Church Facebook: www.facebook.com/anchorfaithAnchor Faith Church Instagram: www.instagram.com/anchorfaithPastor Earl Glisson Facebook: www.facebook.com/earlwglissonPastor Earl Glisson Instagram: www.instagram.com/earlglisson
Predigtpodcast Zoe Gospel Center, Predigt vom Sunday, 13.04.2025 von Tony Cooke
Tony Cooke, prolific author, international speaker and pastor bring a powerful message to OV Church on Exchanging our discouragement for encouragement.
Midweek Services | The Rock Church and World Outreach Center
Summary: Listen as teaches from the Word of God.
Drawing on over 40 years of study and travel as a worldwide Bible teacher, Tony Cooke presents a multifaceted portrait of Jesus, who stands in a class all His own from eternity past through eternity future. Guest information: www.tonycooke.org Our website: www.oasisnetwork.org
In this episode of Greater Than Podcast, Elijah sits down with Tony Cooke to talk about his latest book, "Magnificent Jesus." They discuss the unmatched nature of Christ, the power of a personal relationship with Him, and His central role in Scripture and prophecy. Tony Cooke unpacks the significance of Jesus' sacrifice, the strength early believers found in Him, and the importance of anchoring faith in Christ rather than human leaders. This conversation will deepen your understanding of Jesus' true identity and transformative power.
Today, Karen and I welcome Rev. Tony Cooke of Tony Cooke Ministries to the show. In this episode, Tony discusses his latest book, "Magnificent Jesus." Tune in as Tony shares: Why we must strive to know Jesus, not just know about Him. The purpose of Jesus coming to earth. How we need to look to Jesus as our example. "...who, being in the form of God, did not consider it robbery to be equal with God, but made Himself of no reputation, taking the form of a bondservant, and coming in the likeness of men." (Philippians 2:6-7 NKJV)
Sunday October 13, 2024 6:30PM
Guest Speaker Tony Cooke talks about the importance for believers to be involved in the family of God. We are called to live with, serve, and love one another. Resources: Sermon Notes: Victory Church Notes Get Pastor Mitch's New Book "An Appointment with God's Power": Order on Amazon Website: victorychurchraleigh.com Subscribe to our Weekly Podcast!
Sunday October 6, 2024 6:30PM
Hearing God in a dream can be a life-changing experience, but it can also be a confusing one! Dreams speak a symbolic and sometimes confusing language and the process of interpretation is not well understood, making it subject to mistakes and abuse. It's no wonder the claim to hearing God in a dream is often met with skepticism, disinterest and even mockery. Dream interpretation is more art than science, so it isn't always straightforward or formulaic, but there are some principles we can learn that will help us hear God more clearly in this creative and powerful way. In this episode of the show, I talk with British dreams expert Tony Cooke about the common mistakes people make when learning to hear God in dreams. We unpack the dynamics of the God-dream experience so that you can confidently discern God's voice as we sleep. You'll discover: A little of Tony's back story and how he became interested in dream interpretation when prophetic experiences broke out in his church. Mistake 1: misunderstanding the symbolism of people in our dreams. One of the biggest mistakes people make is when they see a related person in their dream and they assume the dream is about that person. Mistake 2: over-reliance on dream dictionaries. A dream dictionary is helpful in teaching us about symbolism, but has limited use, because symbols must be understood in the context of the dreamer's life. Mistake 3: fixating on individual symbols while not considering the bigger picture. Mistake 4: dream interpreters who lapse into prophecy and thereby add to the message of the dream. Mistake 5: the inability to discern between soul and spirit in a dream. A reminder that making mistakes is part of the learning process! Given our propensity for error, humility in dream interpretation is crucial. We also need to receive training and be willing to reflect on our experiences in community. The biggest mistake of all is not getting trained properly. Humility says, “I need to know how to do this properly or I can do damage.” Subscribe to God Conversations with Tania Harris and never miss an episode! About Tony Cooke Tony is the founder of The Dream Academy (www.thedreamacademy.online), an online training and support site for biblical dream interpreters. He and his wife Dwee planted pastored the Cheltenham Vineyard Church in 2009 and later continued to teach and train in many countries including The Netherlands, Canada, Switzerland, India, South Africa, USA, Spain and Ireland. Tony is also on the Leadership Board of Patria Ministries International, a global family of businesses, churches, ministries and itinerant ministers which provides a highly interdependent personal environment where leaders can build relationships and be strengthened and equipped for greater Kingdom influence. Tony and his wife Dwee have two grown up children and live on the south coast of England.
Tony continues from this mornings service.
Tony teaches about the need to be actively involved in your local church.
Pat and Jacki Murray pastor Living Word Church (https://www.dlwc.org/?utm_source=google&utm_medium=organic&utm_campaign=gmb-listing) in Vandalia, Ohio. In addition to their strong, thriving church, they also head up the Dream Center (https://www.daytondreamcenter.org/) in Dayton, Ohio. In this interview, you'll get a behind-the-scenes look at the way the Dream Center is addressing those with the greatest needs. Here's what the Dream Center of Dayton is about: The Dayton Dream Center is a non-profit outreach center dedicated to providing support and resources to the people of Dayton affected by poverty, addiction, abuse, joblessness and educational opportunity gaps. In efforts to provide opportunities for people to rebuild and transform their lives, the Dream Center offers the tools, education, community, and support through various programs available, all free of charge. Listen to the Interview with Pastor Pat Murray
The Shepherd
The Shepherd
Midweek Services | The Rock Church and World Outreach Center
Summary: Listen as teaches from the Word of God.
Tony Cooke is the guest speaker for today's service. The post Tony Cooke Guest Speaker – April 21, 2024 first appeared on Christian Assembly Church.
Join Andrew Wommack and special guests every weekday for our Charis Daily Live Bible Study! Interact with dynamic speakers in real-time and gain a deeper understanding of the scriptures as they answer your questions. Tune in every day to hear from different speakers as they share from God's Word. The instructors will not only include Andrew Wommack and Charis Woodland Park staff but also our stateside and international directors. You'll witness miracles happen right there, wherever you're listening!
Guest Speaker: Rev. Tony Cooke 01-21-2024 by Faith Family Church - Omaha
2023-12-17 Sunday Morning Servicewww.Islandchurchgalveston.com
2023-12-17 Sunday Evening Servicewww.Islandchurchgalveston.com
Guest Speaker: Rev. Tony Cooke 10-08-2023 by Faith Family Church - Omaha
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On today's Truth & Liberty Live Call-In Show, Alex McFarland and guest Tony Cooke discuss the current events affecting our nation while taking your questions! Tune in Monday-Friday at 3:30 pm MT (5:30 ET) and call (719) 619-2341 and get the answers you need to live in truth and freedom!!
For many Christians, church involves attending an occasional Sunday service and sitting in the audience. Virtually ineffective and having minimal impact, we have embraced a consumer Christianity that creates little but passive believers. Yet the Church is meant for so much more! Tony Cooke challenges this all-too-common scenario with biblical and historical evidence that paints a radically different picture. With contagious zeal and encouragement, Tony mobilizes the body of Christ to action by reminding each of us that we are to be servants, not spectators, who radiate life to those lost and without hope. Tony's new book The End of Spectator Church launches you from passivity to purpose—across the aisle, across town, or even across the ocean! Resources mentioned in this episode: The End of Spectator Church: Answering God's Call to Full Engagement Find out more at TonyCooke.org. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.
Rhema Bible Church Weekly Podcast with Pastor Craig W. Hagin
Reverend Tony Cooke joins us again on the podcast. Tony tells us today how he is helping develop leaders in the church. Rev Cooke also gives us some insight on how him and Doug Jones started when he was a teacher at Rhema.
Rhema Bible Church Weekly Podcast with Pastor Craig W. Hagin
Rev. Tony Cooke joins us today on the podcast. Tony talks about his journey to Rhema. Tony talks about his many roles he fulfilled at Rhema from Student to Teacher to Associate Pastor to Dean of Rhema and Alumni/RMAI director. Rev Cooke was the one that really showed me (Pastor Craig) how to do Pastoral Care and I am forever great full.