Getting More Leads & Sales From Your Website Podcast

Listen in as Dan and Razvan Gavrilas, discuss the types of Google penalties, how to detect them, and how to recover if you have been penalized. Razvan is the Founder & Chief Architect of Cognitive SEO, an SEO tool set that focuses on increasing traffic, and cutting edge analysis, research & reporting. He also gives up his “one thing,” his tip that all digital marketers should be employing. In the conversation, Razvan discusses a blog post titled, Unmasking The Hidden Digital Marketing Strategies of 9 Successful Startups and offers a free trial of his SEO Toolset. Razvan’s Twitter handle is @cognitiveSEO. View the full video interview at www.periscopeUP.com/blog/podcast-google-penalties Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations: www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode, Dan speaks with Donna Balinkie about the why’s and how’s of market research. Hear how defining your target audience can save you time and money with your campaigns. Learn how the experts perform their research and what tools you can use if you’re on a limited budget. Download the slide deck in the podcast here. Donna Balinkie is a seasoned marketing, product management, and business development executive with over 20 years of experience growing and managing P&Ls of start-up, growth-stage, and established B2B and B2C organizations. Her firm, Firedrive Marketing develops breakthrough strategic plans and drives flawless execution that accelerates growth and maximizes profitability. View the full video interview at www.periscopeUP.com/blog/podcast-market-research-on-target-audience Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations: www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode, Dan interviews Magdalena Georgieva (@mgieva) of HubSpot as they discuss Lead Nurturing. She literally wrote the book! This book: Introduction To Lead Nurturing. Maggie has unique insights because until two years ago she was on the HubSpot marketing team. Today she brings her experience as an inbound marketer to the product team at HubSpot that makes the tools. Listen in as Dan and Maggie discuss: > What Is lead nurturing? > 2015 trends in lead nurturing > Getting predictive with your digital marketing > How to set up a good lead nurturing campaign 1) Setting Goals 2) Selecting A Persona 3) Creating Content 4) Setting Your Timeline 5) Measuring & Improving > We also walk through an example campaign Maggie has set up > And as with all interviews in this podcast, Dan asks his guest, “What’s the ONE THING we as marketers should be doing right now?” At the end of the interview, Maggie asks users to visit the HubSpot Workflows section and send her feedback via Twitter (@mgieva). View the full video interview at www.periscopeUP.com/blog/podcast-maggie-georgieva Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations: www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Andrew Rose, President of Zest Social Media Solutions. We discuss what works in both paid and earned social media. Andrew gives an example of a highly successful Facebook advertising campaign, and how to do your homework to keep it highly targeted to get a strong response from your focused, niche audience. He also discusses which social media platform he believes is the most important and how to set it up for maximum impact. View the full video interview at www.periscopeUP.com/blog/podcast-andrew-rose Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations: www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan interviews Jeff Gregory & Adam Levine, of CustomInk. CustomInk does above $200 million in ecommerce sales, of which organic search plays a big part. The site is ranking for 50,000 terms on the first two pages of Google, 25,000 of which are in the first five positions. They are in position one for many one and two word phrases such as “tshirts,” “t shirts,” “t-shirts,” and “custom tshirts.” In this interview we dig into their SEO and ecommerce philosophy, including site home page design, site architecture, keyword research, understanding user behavior, product conversion pages, blogging, and content distribution. If you run an ecommerce site and you want to rank your site, learn from these pros. Nobody does it better. View the full video interview at www.periscopeUP.com/blog/podcast-custom-ink Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations: www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying attention to. View the full video interview at www.periscopeUP.com/blog/podcast-nick-cuttonaro Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan interviews Jeremy Epstein, VP of Marketing at Sprinklr, the biggest and most complete social marketing platform in the market today. Jeremy shares his knowledge of how he and some of the world’s leading brands use social media to drive sales. In this interview we dig into Jeremy’s four keys to social media success: listening, content, distribution, and analysis. He uses examples such as how the RNC used social media to take back the Senate. His advice includes how you can reach beyond your social network, adapting your message to different channels & audiences, how to amplify your reach, why you should take risks to increase sharing, and what you should pay to promote. He also gets into the trends in social media he sees coming in 2015, and his “one thing” we must do as digital marketers.   If you run a social media program and want to use it to improve your company’s sales performance, listen to this guy. He’s the best there is.   View the full video interview at http://www.periscopeUP.com/blog/podcast-jeremy-epstein-sprinklr Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website. The client is a hospital contractor that needed to attract more qualified applicants. Listen in and learn how Will helped them reshape their blog and social media outreach to achieve their online goals. View the full video interview at http://www.periscopeUP.com/blog/podcast-will-marshall Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: http://www.periscopeUP.com/podcast eMail Newsletter: http://www.periscopeUP.com/signup Courses, eBooks & Presentations:  http://www.periscopeUP.com/learn Services: http://www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local.  Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages. Shane has been with Reach Local for seven years, and serves local small businesses. View the full video interview at www.periscopeUP.com/blog/podcast-shane-ostrowski Like This Content?   We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures for decision & navigation support. The two books referenced in this podcast are: Essentialism: The Disciplined Pursuit of Less, Greg McKeown The One Thing, Gary Keller Jodi Hume helps business leaders invest their time in their highest and best use areas, giving them the time and energy to pursue that list of “someday” items they’ve been putting off for years. View the full video interview at www.periscopeUP.com/blog/podcast-jodi-hume   Like This Content?   We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Andrew Rose, President of Zest Social Media Solutions. We discuss what works in both paid and earned social media. Andrew gives an example of a highly successful Facebook advertising campaign, and how to do your homework to keep it highly targeted to get a strong response from your focused, niche audience. He also discusses which social media platform he believes is the most important and how to set it up for maximum impact. View the full video interview at www.periscopeUP.com/blog/podcast-andrew-rose Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content production and distribution strategy that received millions of views and was mentioned in Rolling Stone magazine. In the podcast, she mentions a discount code for their conference videos. Get that discount here: ​http://bit.ly/DISTILLEDVIDEO. At Distilled, Adria is responsible for understanding consumer behavior and developing strategies that influence purchasing decisions. View the full video interview at www.periscopeUP.com/blog/podcast-adria-saracino Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Chase Granberry, Founder and CEO of Authority Labs. They discuss how to use Authority Lab’s new Now Provided Report] to get back some of that keyword data that Google Analytics is hiding. Chase Granberry founded Authority Labs to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. View the full video interview at www.periscopeUP.com/blog/podcast-chase-granberry Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode, Dan interviews Austin Wisner, Senior Account Manager at The Search Agency, an international Search Marketing firm. Listen in as they discuss how to match your content to users intent, how to get your content in front of the right consumer at the right time, what makes quality content, and the perennial question: is SEO dead? View the full video interview at www.periscopeUP.com/blog/podcast-austin-wisner Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torklidson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization. Adam is an PR industry insider with relationships with Inc, Forbes, Entrepreneur, and other national publications. Combined with his background as an SEO, lead gen expert, and content marketer, Adam today runs Tork Media, a high impact PR firm.   Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations:  www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup   Google+: http://plus.google.com/+periscopeUP