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This episode is brought to you by Inbound Back Office.If you want to shine a spotlight on the part of HubSpot that exemplifies the awe-inspiring automation superpowers it can offer you, look no further than HubSpot Workflows in the HubSpot Marketing Hub.For all of their might, however, Workflows may be the most singularly misunderstood tool within the Marketing Hub — or, at the very least, it's the tool that can cause the most anxiety.Stop me if you've heard this one before ...Your company is no slouch when it comes to HubSpot. In fact, you've been using it for years, and you've been using Workflows for years! Then, one day someone decides it might be a good idea to pop the hood on what you've got running in your portal, Workflows-wise.
This edition we dive into: • How to build a marketing campaign in HubSpot from start to finish, including • HubSpot Lists, files, Landing pages, CTAs and emails • HubSpot Workflows and Campaigns • HubSpot Reports and Dashboards • PLUS: A Google doc with all the key details of a campaign end-to-end for you to copy (see Shot 2) Full show notes available at: https://www.hubshots.com/episodes/episode-278 Recorded: Wednesday 04 May 2022 | Published: Friday 06 May 2022
This edition we dive into: • HubSpot Workflows versus Sequences - which should you use? • Do you need to Show the Cookie Consent Popup • Dashboards for sales • Google Tag Manager integration in HubSpot • Admitting mistakes • Service analytics Full show notes available at: www.hubshots.com/episodes/episode-242 Recorded: Monday 19 April 2021 | Published: Friday 23 April 2021
HubSpot is sunsetting classic workflows on January 8th, 2021, but should you really just go in and clone all of your classic workflows? Maybe not...
Welcome to HubShots Episode 224: HubSpot Internal Notification Workflow Tips This episode we discuss: • The Power of Pillows • New Google Analytics V4 rolling out • HubSpot Workflows for Internal notifications of Deals closing • Using Call Outcomes on Sales calls • Tips for HubSpot Custom Analytics Views (thanks Rebecca!) • Customer Journey Mapping (HubSpot Academy course) • Fake Authentic Direct Mail • Google Search gets even more AI (hum a song) Full show notes available at: www.hubshots.com/episodes/episode-224 Did a colleague forward this episode to you? Sign up here to get yours every Friday. Please forward this on to your work colleagues. HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Recorded: Monday 19 October 2020 | Published: Friday 23 October 2020
In the third episode of PodSpot, the unofficial UK HubSpot podcast, Matt Wood, Digital Strategist at Karman Digital, talks with Jon Pittham, Managing Director at Karman Digital. Together they explore automation through the HubSpot workflow tool. Formerly hosted by ClientsFirst.
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results. We hope you enjoy the podcast as much as HubSpot’s CEO, Brian Halligan does. This episode we chat about buyer journeys, using HubSpot workflows to set contact owners, how to find out what ads a company is running on Instagram, and what it means to be a Head of Marketing. Full show notes available at https://hubshots.com/episode-164/ HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ Subscribe to our Spotify channel here: https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar Join the Facebook group here: https://www.facebook.com/groups/hubshots/ Follow us on Twitter here: https://twitter.com/hubshots Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/ Follow us on LinkedIn here: https://www.linkedin.com/company/hubshots/ Recorded: Thursday 04 July 2019 | Published: Wednesday 10 July 2019
Welcome to Episode 145 of HubShots! Welcome to HubShots, APAC’s number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results. This episode we look at HubSpot sequences versus HubSpot Workflows and highlight where to use each. Plus we chat about using Email Sender Personalisation and a little gotcha. And A-Ha. Full show notes available here: https://hubshots.com/episode-145/ HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ Follow us on Twitter here: https://twitter.com/hubshots Follow us on Instagram here: https://www.instagram.com/hubshotspodcast/ Recorded: Thursday 20 December 2018 | Published: Friday 28 December 2018
Welcome to Episode 110 of HubShots! Asia-Pacific’s #1 HubSpot focused podcast This episode we chat about Inbound 2018, the Sydney HubSpot User Group, XML Sitemaps in HubSpot, forcing SSL in HubSpot, Mobile Search Ranking factors, HubSpot Workflows versus Sequences, plus a good post from Seth Godin. Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Monday 22 January 2018 | Published: Sunday 04 February 2018 Full show notes availalbe at: https://hubshots.com/episode-110/
Welcome to Episode 89 of HubShots! Full show notes available here: https://hubshots.com/episode-89/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: https://hubshots.com/whatsapp/ Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/ Recorded: Wednesday 24 May 2017 | Published: Sunday 18 June 2017 In this episode Ian and Craig discuss some naming conventions for HubSpot workflows. Large sites can easily have hundreds of workflows, so naming them is a must for maintenance.
Welcome to Episode 84 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Full show notes available here: https://hubshots.com/episode-84/ Join our WhatsApp group here: https://chat.whatsapp.com/09R0ogqg6ipI61YQRWPDtr Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Is Inbound Marketing the same as Content Marketing? Is there such a thing as Inbound Content Marketing? So what is the difference? Should you do both inbound marketing and content marketing? Do you need both? Are you using traditional media and want to get better at digital advertising but are not sure where to start? In Episode 39 of HubnSpoke, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which marketing methods do what best. So what exactly is inbound marketing? Inbound marketing is the process of using essential elements of your website to attract then guide your prospects down the sales funnel on your website. It's the process engaging them with helpful website information. With well placed and appropriate calls to action and relevant email nurturing offers, inbound marketing helps your prospects on their journey of trust. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics) This is where the HubSpot automated sales and marketing software is so strong, as it provides you with the tools to get digital marketing done more efficiently. Many users find that HubSpot is better than Wordpress for Inbound marketing. Wordpress is a common platform for creating websites. Especially if you are wanting an automated sales and marketing platform with a CRM built in. So where does content marketing fit in? What is Content Marketing? Wikipaedia defines content marketing as Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of users Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. source: https://en.wikipedia.org/wiki/Content_marketing It's critical, if you're going to get ROI out of inbound marketing, you have to create content. The consumers have all the power. They're the ones who can read the websites, discover, and learn what's out there all the websites of the world. 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) For businesses, it's absolutely part of your job now to create content and provide information to the customers via your website. This week we look at two revamped tools, Basecamp and Wordswag. Plus our team of HubSpot experts dig deep into the HubSpot Workflows tool with bold new ways to make the tool more powerful.
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Content marketing and e-commerce experts, Zaahn Johnson and Adam Steinhardt discuss the power of HubSpot when working in conjunction with the global e-commerce platform, Shopify. Everyone should have an e-commerce site. Having your goods and services available online is a powerful way to increase your sites SEO, Google rankings. In this episode, we discuss five reasons to consider getting Shopify working with HubSpot. How do you reconnect with abandon cart owners? HubSpot is the perfect tool to nurture you back to the top of the sales funnel. HubSpot Workflows are a powerful way to take lists from your e-commerce store. Create Lists from the Shopify website pages that your prospects visit. Discover the power of seeing visiting contacts view your site. With HubSpot you can see who is on your site, checking out your comm pages. The great thing is that you don't need to have products to sell online. Services are well suited to Shopify. Shopify collections allow you to create a digital catalogue for your business. E-commerce platforms are perfect for answering the question of "How much your services costs". By educating your prospects, they gain trust and are more likely to purchase from you. Content marketing done well with HubSpot is your salesperson. A Shopify eCommerce site is your digital storefront. The two of them are the perfect integration. This week we love the Website analytics on HubSpot and the Sales Meeting tool. Find out more here.
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Welcome to the 3rd part of our 4 part series on how to use social media to convert leads in your sales funnel. Stage 3, the Close Stage. The Kingdom's Managing Director Adam Steinhardt and Zaahn Johnson discover how to grow sales from your inbound marketing sales funnel by using social media. Our automated sales and marketing experts teach you how to use the HubSpot list tool and Facebook remarketing. You can get fantastic sales results without massive budget investments. We discuss what we love about HubSpot, in particular, information about a top secret new way to see HubSpot Workflows. Zaahn has an ongoing fascination with the HubSpot email tool that she reveals, before launching into the big play. What she would do if she was #GirlBoss of HubSpot. Find out the changes we would recommend to HubSpot. In closing the team talk of Inbound 2016, getting closer and the new speakers that can't wait to see.
HubSpot To Go - Unofficial Tips on Inbound Marketing + Sales from a Certified Partner
In this episode of HubSpot To Go I’ll discuss how to create and automate amazing customer experiences with workflows. We will be covering this topic in depth this week. Listen below. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the [...]
HubSpot To Go - Unofficial Tips on Inbound Marketing + Sales from a Certified Partner
In this episode of HubSpot To Go I’ll discuss building smarter property-based date email workflows in HubSpot. Listen below. Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do this.) Join the discussion: Email | Twitter
HubSpot To Go - Unofficial Tips on Inbound Marketing + Sales from a Certified Partner
In this episode of HubSpot To Go I’ll discuss how expanded options in the workflows make for better segmentation. Listen below the show notes. Show Notes: Help Article is in your HubSpot notification center Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to do [...]
HubSpot To Go - Unofficial Tips on Inbound Marketing + Sales from a Certified Partner
In this episode of HubSpot To Go I’ll speak with Dan Moyle about building advanced workflows for better lead nurturing and sales rep handling with the loan officers at AmeriFirst Home Mortgage. Listen below: Follow @danmoyle Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience! Here’s a tutorial on how to [...]
In this episode, Dan interviews Magdalena Georgieva (@mgieva) of HubSpot as they discuss Lead Nurturing. She literally wrote the book! This book: Introduction To Lead Nurturing. Maggie has unique insights because until two years ago she was on the HubSpot marketing team. Today she brings her experience as an inbound marketer to the product team at HubSpot that makes the tools. Listen in as Dan and Maggie discuss: > What Is lead nurturing? > 2015 trends in lead nurturing > Getting predictive with your digital marketing > How to set up a good lead nurturing campaign 1) Setting Goals 2) Selecting A Persona 3) Creating Content 4) Setting Your Timeline 5) Measuring & Improving > We also walk through an example campaign Maggie has set up > And as with all interviews in this podcast, Dan asks his guest, “What’s the ONE THING we as marketers should be doing right now?” At the end of the interview, Maggie asks users to visit the HubSpot Workflows section and send her feedback via Twitter (@mgieva). View the full video interview at www.periscopeUP.com/blog/podcast-maggie-georgieva Like This Content? We’ve got more great practical advice, tips, and examples of how to get more leads and sales from your website… Podcast episodes: www.periscopeUP.com/podcast eMail Newsletter: www.periscopeUP.com/signup Courses, eBooks & Presentations: www.periscopeUP.com/learn Services: www.periscopeup.com/services Twitter: https://twitter.com/periscopeup Google+: http://plus.google.com/+periscopeUP
Facebook has become noisy for marketers - how to stand out, Instagram and Hubspot Workflows
Facebook has become noisy for marketers - how to stand out, Instagram and Hubspot Workflows