Podcasts about ecommerce seo

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Zoe, sits with industry specialists to talk about all things marketing

Nick Reed is the founder of Neem London, a men's fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men's fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear:

This is going to be big. SEO Week 2025 is happening at the end of this month!.  Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn't just a conference—it's a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don't miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26]  SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)

Google isn't dead, and SEO isn't obsolete. But they've changed with AI and e-commerce. James and PlatformLeverage's Gert Mellak discuss.​

Are you making one of these Shopify mistakes? If so, you're losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You'll Learn:The #1 checkout mistake that kills trust (and how to fix it in 60 seconds)Why most subscription models fail—and the secret to making them workThe overlooked product page changes that increase add-to-cart ratesWhy your main menu is confusing customers (and how to fix it)How to stop relying on paid ads and build a business that lastsLinks & Resources:Bold Commerce – Shopify apps for subscriptions, upsells, and moreSubscription Death Curve – Jay Myers' SubSummit KeynoteShopify Markets – Sell globally from a single storeShopify Checkout Customization – How to brand your checkoutKlaviyo – Email & SMS marketing for e-commerceMaster & Dynamic – Premium headphones with long-form product pagesTimbuk2 – Example of great product pages for bagsTactical Baby Gear – Niche brand with strong storytellingClubhouse – Audio platform that rose to pandemic fame“Jobs to Be Done” (JTBD) – Product innovation concept by Clayton ChristensenSeth Godin's Blog – Marketing insights from Seth GodinConnect with Kurt:

Send us a textDalam episode ini, Ryan Kristo membahas strategi SEO tingkat lanjut untuk e-commerce yang jarang dibahas, seperti optimasi pencarian berbasis intent, penggunaan data struktur untuk rich snippets, dan strategi konten berbasis AI. Temukan cara untuk mendominasi pasar digital yang kompetitif dan tingkatkan penjualan toko online Anda!

Embark on a journey with Carlos Salguero, the President of CS3 Investments, where he masterfully intertwines e-commerce, logistics, and real estate. Whether you're a digital novice or a seasoned retailer, this eCom Ops Podcast episode is your gateway to profound e-commerce revelations. Equip yourself for a thriving online venture.

Listen as Impressive's Russ Macumber talks with Jessica Redman about The Evolving eCommerce SEO Landscape

The world of e-commerce presents a sea of opportunities, but only for those who know how to sail it. In this SyncSpider's eCom Ops Podcast episode, James Mew, Head of E-commerce at Wear Your Brand, demystifies the complexities of search engine optimization (SEO), search engine marketing (SEM), and the significant role email marketing plays in enhancing e-commerce businesses. He uncovers key strategies, shares practical experiences, and pinpoints common mistakes, all to provide actionable insights for anyone keen on leveraging the immense potential of e-commerce.

In diesem Gespräch diskutieren Stefan und Bjoern die aktuellen Herausforderungen und Trends im E-Commerce SEO, insbesondere im Hinblick auf Google Updates, die Rolle von Product Grids und Merchant Feeds sowie die Bedeutung von qualitativ hochwertigen Produktdaten. Sie beleuchten die Notwendigkeit einer holistischen Betrachtung der SERP und die Relevanz von Content-Strategien für die Sichtbarkeit. Abschließend geben sie einen Ausblick auf zukünftige Entwicklungen im E-Commerce und die Anpassungsstrategien, die SEO-Experten verfolgen sollten. Takeaways E-Commerce-SEO steht vor großen Herausforderungen durch Google Updates. Product Grids gewinnen an Bedeutung für die Sichtbarkeit von Produkten. Hygiene-Faktoren im Merchant Feed sind entscheidend für die Sichtbarkeit. Die Kategorie-Seite bleibt wichtig für den Traffic im E-Commerce. Content-Strategien sind entscheidend für die Sichtbarkeit in der SERP. Die SERP sollte holistisch betrachtet werden, um Chancen zu nutzen. Die Konkurrenz im E-Commerce wird sich nicht dramatisch verändern. Marken müssen sich klar positionieren und entwickeln. Feed-Optimierung ist eine grundlegende Maßnahme für E-Commerce. Zukünftige Trends im E-Commerce SEO erfordern Anpassungsstrategien. Chapters 00:00 Einführung und erste Eindrücke von Seokomm 06:03 Die Rolle von Product Grids und Merchant Feeds 11:59 Zukunftsausblick: Trends im E-Commerce SEO 18:07 Schlussfolgerungen und Ausblick auf die nächsten Jahre

Jeff Oxford's initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he says, didn't survive, but his love for optimizing organic search traffic did. Thus began his SEO career and the launch of 180 Marketing, his agency.Fast forward to 2024, and Jeff is an ecommerce SEO authority. Link building was on his mind when he appeared on the podcast in 2022. He now advises engagement — getting folks to click an organic search listing and consume the page's content — and reminds merchants that AI search has helped ecommerce rankings.He discusses those tactics and more in this episode.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/ecommerce-seo-pro-on-ai-2025-tacticsFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

Ryan Martin, founder of eCommerce SEO agency Remarkable Digital, sit's down for an interview with George Hartley, Co-Founder of Australia's most popular marketplace for artists and artwork, Bluethumb. George went through the early years as a start up, how they keep levelling up in their business, taking on new investors with great minds on the way. We touch on what marketing is working best for them at the moment, including a style of creative that is getting a 48 time ROAS. A great Melbourne success story, now taking the Bluethumb model to expansion in the US.

In this episode of The Simple and Smart SEO Show, I sis down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing collection pages, managing conversion rates, and strategic link building. Key TakeawaysCollection Pages Drive Commercial Traffic: Freddie explains that optimizing collection pages is crucial for e-commerce sites.Navigating Seasonality in E-Commerce: Freddie discusses how planning inventory and budgeting based on seasonality allows businesses to capitalize on peak sales periods effectively.Product-Led Link Building: Using gift guides and product-specific outreach as link-building strategies can secure high-quality backlinks from reputable publications.Optimizing Conversion Rates by Page Type: Freddie suggests tracking conversion rates for specific page types.Leveraging Keyword Clustering Tools for SEO: Freddie recommends tools like Keyword Insights to streamline keyword clustering.Listener Action ItemsEvaluate Collection Page SEO: If you run an e-commerce site, assess the SEO on your collection pages, making sure they include targeted keywords for your products.Use Keyword Clustering Tools: Try a keyword clustering tool like Keyword Insights to organize your keywords by intent, minimizing risk of keyword cannibalization.Plan Seasonally: For seasonal businesses, consider Freddie's approach of adjusting budgets, running sales, and optimizing site performance during off-peak times.Focus on Link Building Opportunities: Seek out niche-specific gift guides and reach out to the authors to feature your products, potentially boosting your site's domain authority.Guest and Resource LinksFreddie Chatt on LinkedIn: Freddie Chatt LinkedInFreddie's E-commerce SEO Boot Camp: Freddie's E-commerce CourseAhrefsKeywordSend me a text!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Rumi.aiAll-in-one meeting tool with real-time transcription & searchable Meeting Memory™Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Patrick Hotchkiss, E-commerce Manager and SEO Strategist at Horsepower Automotive Group. They discuss Patrick's unique career journey from the music industry to e-commerce, effective SEO strategies for niche markets, and the challenges of optimizing multiple brands in the automotive aftermarket space.

Send us a textIn this episode of The Digital Revolution Podcast, we explore the intricacies of SEO for e-commerce websites with the expert insight of Martin McAndrew. Martin, with his rich background in engineering and technical consultancy, has evolved into a leading figure in business growth and digital marketing transformation. Today, he shares his expertise in enhancing the organic presence of e-commerce websites.Episode Highlights:Introduction to Martin McAndrew: Learn about Martin's journey from marine engineering to becoming a prominent marketing agency owner and coach. His unique approach combines technical prowess with a deep understanding of human behavior.Transition into Digital Marketing: Discover how Martin's career transition was influenced by practical needs and led him to develop innovative digital solutions.E-commerce SEO Essentials: Martin discusses key strategies for improving an e-commerce site's visibility and ranking. He touches upon the importance of proper site architecture, targeted keyword research, and the integration of AI to enhance data processing.Interactive Audience Engagement: Martin emphasizes the value of user-generated content and reviews in boosting SEO and providing fresh, relevant content for visitors.Advanced SEO Techniques: Delve into the technical aspects of SEO, including the use of schema markup, the importance of mobile optimization, and the impact of image and video optimization on page loading speeds.Key Takeaways:Effective strategies for internal linking and avoiding duplicate content.Insights on integrating AI and machine learning to refine SEO practices.Practical tips for small to medium e-commerce businesses to outperform larger competitors with smart SEO tactics.Why Listen: Whether you're a business owner aiming to enhance your online store's performance, or an SEO professional looking to deepen your e-commerce knowledge, this episode offers valuable insights and actionable advice from a seasoned expert in the field. Join us to gain a competitive edge in the digital marketplace!Call to Action: If you find value in our discussions, please consider liking and subscribing on your favorite podcast platform. Let us know your thoughts in the comments, and don't hesitate to ask questions or suggest topics for future episodes. For more assistance in elevating your digital presence, reach out to us at fireusmarketing.com.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else's? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the power of AI. Spencer Millerberg, who changed the ecommerce game once before with OneClick Retail, is now at it again as Founding Partner of DetailPage.com. He joins the podcast with the facts and figures around the changing game of Ecomm SEO.

How to grow your eCommerce business is sponsored by multi-channel eCommerce experts at Vendlab. Please email us to talk about growing your eCommerce business. Joshua George is the founder of ClickSlice and an expert on Shopify SEO. In this episode, we talk about the continuing importance of SEO as a sales driver for eCommerce stores and how Shopify store owners can get ahead. Topics include: How important is SEO these days? What is a healthy SEO/Paid search split What are the most important things a Shopify website owner should do to improve natural search performance? What are the biggest mistakes that Shopify owners make. How hard is it to outrank big retailers What is the relative importance of links or content? Popular misconceptions about SEO What should brand look out for when hiring an agency What is the most cost-effective SEO strategy What has inspired you recently?

In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands.Rachael shares her experience working with major companies like Best Buy and Sephora, explaining how Optiversal helps them enhance their online presence by utilizing first-party data, conducting content analysis, and creating AI-driven content strategies tailored to consumer needs. She highlights the importance of understanding how consumers search, using examples such as niche product searches and thematic landing pages that drive incremental revenue.The discussion covers the growing influence of AI in SEO, emphasizing the need for human oversight to ensure content is relevant and emotionally engaging. Rachael also touches on the shift in focus from customer acquisition to retention, and how brands are navigating the balance between their websites and third-party platforms like TikTok and Instagram.This episode offers practical guidance for businesses aiming to optimize their SEO strategies, covering everything from consumer intent to aligning content with search engine algorithms and customer needs. If you're interested in the intersection of AI and digital marketing or looking for ways to improve your eCommerce performance, this conversation is filled with actionable takeaways and concrete examples.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Rachael Parrott, Senior Director of Business Development at Optiversal.LinkedIn: https://www.linkedin.com/in/rachaelparrottmt/Social Bamboo: https://www.optiversal.com/Takeaways:AI in SEO requires human intervention to ensure quality content and meet consumer needs.Understanding consumer intent is crucial for effective SEO.Thematic landing pages and updated content can improve search rankings.The focus is shifting from customer acquisition to customer retention.Domain authority and incremental revenue are key metrics for success in SEO.Chapters00:00 Introduction and Background08:39 Embracing the Evolution in SEO14:24 Improving Search Rankings with Thematic Landing Pages20:44 Shifting Focus from Acquisition to Retention in SEO25:14 The Impact of Social Commerce on SEO29:52 Measuring Success in SEO: Domain Authority and Incremental Revenue37:12 The Future of AI in SEO and Other Industries39:08 Conclusion

In this episode of The Natural Personal Care Marketing Podcast, I reveal top Amazon SEO secrets to boost your product's visibility. Discover how Amazon's A9 algorithm works, the importance of keyword research, and tips for optimizing product listings. Learn about the power of high-quality images and videos, leveraging Amazon ads, and the impact of customer reviews. Tune in to enhance your Amazon strategy and drive more sales!   If you have a question or problem you are facing on Amazon or another online platform for your natural personal care brand You can send a quick email to contact@clickfluency.com.   Don't forget to join our Facebook group where you can meet other natural personal care brands looking to grow and scale profitably. https://bit.ly/3XIjWvG 

In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD testing insights, augmented reality images, and AI-driven local search results. Learn invaluable tactics to elevate your online presence and effectively navigate the evolving search landscape!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers. Patrick shares his journey in the industry, including the challenges he faced early in his career and how he overcame them. We explore the importance of search intent in e-commerce SEO and the role of Google Merchant Feed in boosting online visibility. We also discuss the impact of AI on e-commerce websites and the anatomy of a typical e-commerce SERP. Patrick shares his favorite tools for e-commerce SEO and provides valuable insights on Shopify SEO, including best practices and common challenges. Throughout the interview, we touch on crucial topics such as JavaScript SEO, indexation problems, and the best CMS for e-commerce websites. Patrick even shares a recent case study where he helped a client resolve indexing issues and significantly improve their online performance. As we wrap up, Patrick reveals the top three mistakes he sees in e-commerce SEO and shares his final thoughts on the subject. If you're looking to improve your online store's visibility and drive more sales, this episode is a must-watch! Don't forget to like, share, and subscribe for more valuable SEO content. 00:00 Introduction 00:56 Patrick Rice makes an introduction 03:30 Olga asks Patrick about his beginnings in SEO 06:00 Olga asks Patrick about his biggest challenges at the start of his SEO career 09:30 How does e-commerce SEO differ from normal SEO? 13:50 Search intent in e-commerce SEO and Google getting it wrong 15:55 Google Merchant Feed's importance in e-commerce SEO 19:04 AI Overview's impact on e-commerce websites 20:37 The anatomy of an e-commerce SERP 22:21 Tools for e-commerce SEO 25:03 Shopify SEO challenges and best practices 27:05 Speed optimization on Shopify websites 28:12 JavaScript SEO & e-commerce 30:12 Olga's recommendations regarding JavaScript SEO for e-commerce websites 32:23 Indexation problems in e-commerce SEO 36:37 Olga's recent case study of an-ecommerce client with indexing issues 37:29 What's the best CMS for e-commerce websites? 38:20 Log file analysis for e-commerce websites 40:28 About Bing's support 41:14 Website structure for e-commerce websites 44:45 The top mistakes in e-commerce SEO 50:08 Olga's top three e-commerce SEO mistakes 51:18 Google Egg SEO 52:43 Final thoughts on e-commerce SEO 56:14 The best place to find Patrick Rice Watch the video version: https://youtu.be/T4C8M4xDIms Follow Patrick Rice: Website: https://patrickriceco.com/ LinkedIn: https://www.linkedin.com/in/patrick-s-rice/ YouTube: https://www.youtube.com/@patrickriceco Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO Follow Olga Zarr X/Twitter Follow Olga Zarr on LinkedIn The best SEO newsletter The best SEO podcast SEO consultant Olga Zarr

https://youtu.be/kWLu0uo3WgEIn this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google's topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines.Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes.This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant SupplyLinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/Restaurant Supply - https://www.restaurantsupply.com/Takeaways:Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape.Providing value to customers through informative and relevant content is crucial for SEO success.Building trust with customers is important, especially for small businesses in a competitive online market.Technology integration and process optimization are trends in the restaurant industry.Chapters:00:00 Introduction and Background03:02 Optimizing User Experience and Performance08:24 Structured Data and Schema11:55 Google Shopping and Trust13:36 Process Optimization in the Restaurant Industry21:44 Automation and Standardization25:30 Continuous Optimization and Automation29:55 Technology Integration in the Restaurant Industry33:00 Backlinks and Domain Authority

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he's building to solve problems that they've found with SEO at Blink SEO, especially productivity-wise. Sam's been in SEO since 2007, and in eCommerce since 2002. Hit PLAY to hear: Why you should prioritize your category pages How to do on-page optimization Why it's no longer about backlinks The different SEO strategies for high and low SKU count businesses Key timestamps to dive straight in: [04:11] Customers' desire critical for SEO and marketing. [08:57] Analysis reveals 60% organic revenue from Shopify. [11:18] Rule of thumb for collection pages. [12:25] Macaroni analyzes Shopify tags to optimize categories. [14:23] Listen to Sam's Top Tips! Full episode notes here: https://ecmp.info/494Contact SHOPLINE >>> https://ecmp.info/shopline Be part of Episode 500 >>> https://ecmp.info/500 Be part of our episode 500 celebrations... https://ecmp.info/500Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/Topics discussed in this episode:Why SEO is still worth investing in despite algorithm updates and AI.  Why SEO shouldn't be the first channel for new e-commerce brands.  How to target keywords with clear shopping intent for e-commerce sites.  How to track SEO ROI using GA4's landing page report under engagement.  How toOptimize product/category pages first for relevant shopping keywords.  Why to build content directly on Shopify, not on subdomains.  Why quality backlinks are important, but content quality matters more now.  Links & ResourcesWebsite: https://www.meriwether.digital/Free Traffic Light Tracking  Report: https://trafficlighttracking.com/LinkedIn: https://www.linkedin.com/in/joshpiepmeier/Get access to more free resources by visiting the podcast episode page att.ly/5GtTcSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Jason Wojo, the Founder and CEO of Wojo Media.Renowned for his expertise in scaling businesses through strategic advertising, Jason has overseen Wojo Media's impressive journey, helping over 1300 businesses achieve 6, 7, and even 8 figure revenues, cumulatively generating over $122 million in online sales.In this episode, Jason shares his invaluable insights on navigating the shifting sands of digital advertising post-iOS updates and the so-called cookie apocalypse. He'll discuss the deployment of technologies like Triple Whale and Hyros to tackle issues around ad attribution and maintaining compliance with ever-tightening data privacy laws. Plus, he'll shed light on his holistic approach to marketing, emphasizing the importance of tracking financials, leveraging email marketing, SEO, customer lifetime value, and more, beyond just focusing on Return On Ad Spend (ROAS).We'll also touch on the emerging trends, such as connected TV advertising and the potency of brand storytelling, and explore the technical challenges and strategies for content creation across diverse platforms, including TikTok and YouTube. Stay tuned as we uncover the strategic thinking and innovative methods that have placed Jason Wojo at the vanguard of online advertising. Join us on eCommerce Fastlane to accelerate your pathway to eCommerce success with insights from the top minds in the industry.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Sharf, the Co-Founder of Platter, a company revolutionizing the way Direct-to-Consumer (DTC) brands manage and enhance their Shopify stores. With a background as a Division 1 hockey player and eCommerce expert at GoPuff, Ben brings a unique blend of discipline and innovative thinking to the table.In this episode, we delve into how Platter helps businesses like Caged – which leaped from a 7-figure to an 8-figure brand due to Platter's optimization – streamline their operations and significantly boost conversion rates. Ben will also shed light on Platter's distinctive approach to reducing app overload and improving site performance using their bundled theme app, leading to enhanced profitability and operational efficiency.Stay tuned as we explore how companies can save money, enhance customer conversions, and simplify their tech stacks, making eCommerce platforms faster and more efficient than ever before.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.Together with our host, Steve Hutt, we'll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don't miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today's episode of eCommerce Fastlane!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their early challenges with Shopify and scaling sample boxes of vitamins and supplements to becoming a go-to partner for brands big and small, Bulu has truly reshaped the logistics landscape.In this episode, Paul will dive deep into how they've adapted during the pandemic to help smaller businesses thrive through complexities in logistics and shipping. He'll shed light on their learn-from-mistakes approach, cost-saving strategies, and the critical importance of having the right industry connections.We will also explore how Bulu manages both direct-to-consumer and B2B fulfillment for Shopify and Amazon, balancing the need for customized solutions with the efficiency demanded by today's market. Paul will reveal the pivot towards helping brands stand out with meaning and values, all while showcasing their comprehensive services on platforms like Amazon.So fasten your seatbelts as we discuss everything from the influence of TikTok influencers to the essential post-purchase experience and fulfillment strategies that make or break e-commerce businesses. Paul's journey from a trailer park to raising impressive capital and handling large-scale brand logistics demonstrates the drive and innovation at the heart of success in the e-commerce arena.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Chase Clymer, the Co-Founder and CEO of Electric Eye.In this episode we're going to unpack the critical topic of post-launch website optimization and the challenges of platform migration, particularly to Shopify. Chase will be sharing his wealth of knowledge on how to use heat mapping, customer recordings, and analytics to pinpoint areas ripe for improvement and testing. He'll discuss the ICE method for prioritizing tests and why significant changes, like shipping guarantees, are worth your focus.We'll also explore the partner ecosystem in Shopify, and Chase will recommend some game-changing optimization apps to further enhance your store's post-launch performance. Plus, we'll dive into Electric Eye's service, Store Tester, which partners with brands to improve their KPIs and ensure their eCommerce engines are running at peak performance.If you're a merchant navigating the complexities of migration and data transformation, or looking to upshift your website's user experience, this episode is tailored for you. From handling legacy data to choosing the right design approach for your store and leveraging the latest tools for conversion maximization, Chase has insights that can turbocharge your results.So buckle up and let's get started—because in the fast lane of eCommerce, every second and every click matters.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires.With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global app installs, Neil's expertise transcends industries. His ecommerce journey began with the launch of his first seven-figure brand in 2013, marking the start of an illustrious career as a direct-to-consumer marketer and operator.Neil's vision for Voltage DM is to empower brand operators with data-driven strategies, ensuring long-term profitable growth across platforms like Amazon, Shopify, and TikTok Shop. Tune in as Neil shares invaluable insights into navigating the complexities of modern ecommerce, leveraging emerging channels, and building a resilient brand poised for a lucrative exit.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans. Show NotesConnect With: Joshua George: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one thing that remains essential for eCommerce brands: building a strong brand that people know, trust, and directly search for. As AI becomes more prevalent in the eCommerce space, businesses will need to adapt their strategies to remain competitive and ensure they are taking full advantage of the technology's capabilities. Today, Joshua discusses Bard and how it might be evolving in the eCommerce space. Show NotesConnect With: Joshua George: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to eCommerce Fastlane, the go-to podcast guiding you through the twists and turns of digital retail. I'm your host, Steve Hutt, and today we've got a thrilling episode lined up for you!Joining us in the fast lane is Ashu Dubey, CEO and co-founder of Glean AI, an incredible generative AI platform that's making waves in the ecommerce world. Ashu is here to reveal the inner workings of a solution that's not only helping brands maximize profitability but also ensuring efficiency through a unique AI lens.Today, we'll delve into the founding story behind Glean AI and the passion that drives its cutting-edge technology. As we explore the platform that boasts non-hallucinatory responses and supports over 90 languages, we'll discover how it seamlessly integrates with Shopify and elevates the capabilities of non-tech professionals in marketing, customer support, and sales.Did I mention an exclusive offer? That's right, Ashu's generously offering our listeners $2.50 in conversation credits on their paid plans, so be sure to listen out for the special link to sign up.And for all you hot sleepers out there, don't miss Ashu's top pick, the Puffy Cooling Cloud Foam Mattress – a game-changer recommended just for you.Ready to dive into the truth about AI in ecommerce? Let's debunk some misconceptions, learn about keeping brand tones in AI responses, and find out why integration, not replacement, is the key to leveraging AI tools. Buckle up; it's going to be an enlightening ride on eCommerce Fastlane!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we're meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization. Connect With: Cameron Gordon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerce SEO, making product descriptions easier and enhancing internal search functionality to drive user experience. However, we must exercise caution to ensure we maintain originality in our content when leveraging AI to maximize efficiency. Today, Cameron discusses SEO best practices and AI for eCommerce.Connect With: Cameron Gordon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics.Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, eCommerce brands are facing a situation where a significant portion of their traffic remains untracked, making their data less reliable. This challenge has created a state of uncertainty for businesses, particularly about conversion rates and the understanding of website visitors.In this discussion, Ed will provide insights into Littledata's seamless integration with platforms such as Klaviyo, focusing on effectively engaging the vital 3% of site visitors who are email subscribers yet to make a purchase. Additionally, we'll explore Littledata's strategies for accurately tracking return customers, especially within the challenging confines of Apple's Safari browser.Littledata's mission is centered on delivering clear, actionable insights to enhance marketing performance. Ed shares how Littledata improved the basic connection between Shopify and Google Analytics, offering advanced analysis of critical factors such as the influence of refunds, subscription management, and upsell activities on financial outcomes.This session is crucial for anyone dealing with the complexities of advertising spending and the numerous marketing touchpoints or for those striving to succeed in the changing environment after the "cookie era." Get ready to dive into the detailed, data-driven world of eCommerce through Littledata's perspective as we uncover insights that could significantly alter the course of your brand.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to eCommerce Fastlane, the go-to podcast for all the tricks and tips you need to accelerate your Shopify brand's growth. Today's episode promises to unveil some critical insights in the ever-evolving world of web tracking and analytics. I'm your host, Steve Hutt, and with me is the astute Ed Upton, co-founder of Littledata, a company that's carving a path through the “cookiepocalypse” and leading the charge in accurate, first-party data analytics.As the digital landscape grapples with the decline of third-party cookies and the rise of user privacy, eCommerce brands are facing a reality where a hefty portion of their traffic remains untracked, rendering their data increasingly unreliable. This challenge has thrust companies into a fog of uncertainty, especially when it comes to conversion rates and understanding the elusive website visitor.So, gear up and join us on this exciting journey through the future of eCommerce, where personalized search and discovery take center stage.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Clara Chen, the founder and CEO of V-Trust They delve into the world of quality control and supplier evaluation in Asia. V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quality and compliant products.With a focus on solving the challenges of unreliable suppliers and poor quality products, V-Trust offers insights and solutions for brands importing from Asian countries. Clara sheds light on their pricing model, the significance of social and credit audits, and the impact of their services on brands' product quality and sales.This conversation provides essential knowledge for any brand seeking to avoid pitfalls and safeguard their product quality when importing from Asia.So, gear up and join us on this exciting journey through the future of eCommerce, where personalized search and discovery take center stage.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to eCommerce Fastlane, your high-speed road to growth for online brands and retailers. I'm your host, Steve Hutt, ready to fuel your entrepreneurial journey with the latest insights and innovations in the eCommerce industry.Today, in episode 324, we're excited to go under the hood of Nimstrata with co-founder Sebastian Hooker. We'll explore how Nimstrata is revolutionizing product discovery with powerful app blocks and a seamless Shopify integration.If you've ever been curious about AI-powered merchandising and seamless search capabilities powered by Google Cloud, you're in the right place.Sebastian's expertise with big tech companies like Microsoft and Google Cloud has led to a solution that brings sophisticated AI technology to your Shopify store at an affordable cost. We'll dive into the details of setting up these dynamic systems that adapt based on real user behavior and catalog data, aiming to maximize your conversion potential and elevate your revenue per session.Don't miss Sebastian's insights on why "set it and forget it" technology is a game-changer for the industry. Plus, get inspired by the success story of retailer Lazuri, who saw a staggering increase in conversion rates and revenue after leveraging Nimstrata's AB testing.So buckle up and tune in as we explore the future of eCommerce with the powerhouse of personalized search and discovery, only here on eCommerce Fastlane. Let's get started!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in.Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest. Joining us is Dan Wardle, VP of sales at Noibu, a revolutionary platform dedicated to enhancing your online store's performance from under the hood.If you've ever been curious about how technical snags in your eCommerce site could be silently killing your sales and ad impact, buckle up. Dan is here to unravel the mystery of hidden errors and technical impediments that lurk beneath the sleek interfaces of our digital storefronts.So, whether you're a seasoned eCommerce expert or just starting to carve out your digital niche, this episode is packed with actionable insights and thrilling stories that you won't want to miss. Rev up, and let's accelerate down the fastlane of eCommerce innovation together!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome to eCommerce Fastlane, the essential podcast for those hustling in the world of online retail! I'm your host, Steve Hutt, and today in episode 321, we're diving into the transformative world of furniture e-commerce with an enthralling conversation featuring the innovative Alex Back, CEO, and founder of couch.com.In this episode, titled "Couch.com," we're unpacking the journey of a true industry disruptor. From insights into private label products and brand building to the strategic use of marketplace arrangements and Shopify partnerships, Alex offers a wealth of knowledge and experience.We don't just stop at marketing and tech stacks – join us as we deep dive into Alex's backstory with ApT 2 b, his experiences at a furniture conference, and the fascinating acquisition story of the exact match domain, Couch.com.So, whether you're a seasoned eCommerce expert or just starting to carve out your digital niche, this episode is packed with actionable insights and thrilling stories that you won't want to miss. Rev up, and let's accelerate down the fastlane of eCommerce innovation together!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

In this episode of eCommerce Fastlane, host Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and claiming refunds for late package deliveries.Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of holding carriers accountable for late deliveries. They also touch on the future of the Buster Fetcher brand and its service offerings for the logistics industry. Throughout the conversation, they emphasize the value of automated refund processes and share tips for effectively managing package tracking numbers.Join us as we explore the impact of logistics on e-commerce businesses and the potential benefits of utilizing platforms like Buster Fetcher.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

In this episode of eCommerce Fastlane, host Steve Hutt welcomes Chase Harmer, founder of Wishes, a platform revolutionizing charitable giving and transparency in donations.Chase shares his entrepreneurial journey and invaluable lessons learned, emphasizing the significance of successful and replicable processes in business operations. He unpacks Wishes' unique features, including tax deductibility, cash back incentives, and transparency, positioning it as a powerful tool for e-commerce brands looking to incorporate charitable options into their business. Also discussed are Wishes' upcoming expansion plans, its differentiation from competitors like GoFundMe, and its potential to disrupt the industry. The episode is sponsored by Support Zebra and Retention.com, offering essential services for Shopify businesses.Get ready for a deep dive into the transformative potential of Wishes and its impact on the e-commerce landscape.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to eCommerce Fastlane, where we're dedicated to helping entrepreneurs and brands thrive in the world of ecommerce.In today's episode, we're joined by Charles Nicholls, the co-founder and CEO of Simplicity DX, a company focused on reducing customer acquisition costs in the Shopify ecosystem while improving the overall customer experience. Charles discusses the challenges faced by brands in the ever-evolving digital landscape and explores how Simplicity DX addresses these issues.From the impact of Apple's privacy policy on customer targeting to the growing influence of social media in product discovery and purchasing, this episode is packed with insights and strategies to help brands navigate and succeed in ecommerce.So stay tuned as we dive deep into the world of customer acquisition costs, digital experiences, and the evolving face of ecommerce with our special guest, Charles Nicholls.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome to another episode of Ecommerce Fastlane! In today's show, we dive deep into the world of ecommerce marketing with our special guest, Andrew Maff, the founder and CEO of BlueTuskr.Andrew shares some valuable insights on the power of leveraging omnichannel marketing strategies for Shopify brands, and the importance of diversifying your business channels. He also discusses the innovative use of AI tools for SEO and content creation, and how BlueTuskr differentiates itself by offering a full-service marketing approach. Andrew also provides an exclusive offer for our listeners - a bundle of ecommerce marketing reports.Stay tuned to learn how you can access these valuable resources. This episode is packed with actionable insights and strategies that you won't want to miss!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

In this episode of eCommerce Fastlane, host Steve Hutt is joined by Daren Limas, VP of Nostra, to delve into the crucial topic of website speed optimization for Shopify brands. Nostra's pioneering Edge Delivery Engine is at the forefront of this discussion, with a focus on server-side optimization and its profound impact on site speed and user experience. The conversation covers the evolution of Nostra's core product, its comparison with other speed optimization tools, and its remarkable success stories with brands like Beachwaver. Together, they explore the challenges of site optimization, the significance of speed during peak seasons, and how Nostra's solution can bring about tangible improvements in conversion rates and revenue. They also touch upon the podcast's sponsors, Support Zebra and Retention.com, and offer valuable insights and a free trial for listeners looking to enhance their site performance. This episode offers an in-depth exploration of the necessity of site speed and the innovative solutions provided by Nostra for Shopify brands.Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.