Made by Marketing

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Marketing magic doesn't happen by chance; it’s the result of hard work, creative thinking, and operational savvy that transforms a concept from idea to execution. From incorporating UGC into your content strategy to increasing performance of paid ads, Made by Marketing interviews the marketers behin…

Social Native

Dec 13, 2019 LATEST EPISODE
infrequent NEW EPISODES
37m AVG DURATION
12 EPISODES

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Latest episodes from Made by Marketing

SmartyPants: The End of the AOR Model

Play Episode Listen Later Dec 13, 2019 24:03

Nick Mazzucco, Senior Director of Integrated Marketing at SmartyPantsdiscusses the end of the AOR model, how to maintain a startup story through rapid national growth, and driving the best results for different platforms as a highly distributed in-store and online brand.Show Notes: https://podcast.socialnative.com/made-by-marketing-smartypants

marketing model advertising senior director aor integrated marketing

Dynamo Events: How to throw a successful event

Play Episode Listen Later Nov 22, 2019 35:29

Chrissy Thompson, Founder & Senior Event Producer at Dynamo Events discusses the value of events in the brand and tech world, top trends to incorporate into your event, and how to evaluate event impact and ROI.Show Notes: https://podcast.socialnative.com/made-by-marketing-dynamo-events

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CAULIPOWER: The problem with traditional creative agencies

Play Episode Listen Later Nov 11, 2019 38:21

Nathan Jacroux, Head of Brand Marketing at CAULIPOWER discusses bringing community management in-house, the brand’s high-performing paid social strategy and the shifting brand-agency relationship. Want to try out CAULIPOWER? Here’s a link to a $2 chicken tender coupon good through 12/31! https://caul.us/SocialNative Show Notes: https://podcast.socialnative.com/made-by-marketing-caulipower

head marketing branding traditional brand marketing creative agencies caulipower

The Knot Worldwide: Maintaining brand relevance in the mobile era

Play Episode Listen Later Nov 4, 2019 31:03

Amanda Goetz, VP of Marketing at The Knot Worldwide discusses brand versus performance marketing, how Gen Z is shifting the wedding industry, and how to keep a brand relevant in today’s changing landscape. Show Notes: https://podcast.socialnative.com/made-by-marketing-the-knot-worldwide

business marketing tech brand weddings mobile gen z maintaining worldwide relevance knot

Sky Zone: Organic vs. paid social, reaching Gen Z, and avoiding ad fatigue with micro-influencers

Play Episode Listen Later Oct 25, 2019 36:02

Ryan Reid, Director of Brand Engagement and Chryssie Banfell, Social Media Manager at Sky Zone discuss the brand’s organic vs. paid social strategy, how they are reaching Gen Z through YouTube, and avoiding ad fatigue by switching from macro to micro-influencers.Show Notes: https://podcast.socialnative.com/made-by-marketing-sky-zone

director business marketing influencers reaching gen z organic fatigue social media managers micro influencers paid social brand engagement skyzone

arfa: The diversification of the beauty industry and supplementing personalized content needs at scale

Play Episode Listen Later Oct 18, 2019 47:32

Sophia Aladenoye, Head of Growth Marketing at arfa, discusses her transition from law school into the marketing world, working through acquisitions by L’Oreal and Unilever, and the value of influencers for supplementing personalized content needs at scale.Show Notes: https://podcast.socialnative.com/made-by-marketing-arfa

head marketing career beauty scale unilever personalized diversification beauty industry l oreal growth marketing supplementing arfa

Well Traveled: How to start a business and build a brand voice

Play Episode Listen Later Oct 11, 2019 40:26

Samantha Patil, Founder & CEO at Well Traveled discusses her career in international marketing, the importance of building an authentic connection with your audience and the decision to launch her own business venture, Well Traveled.Show Notes: https://podcast.socialnative.com/made-by-marketing-well-traveled

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Alaska Airlines: Curating new brand stories with hyperlocal marketing

Play Episode Listen Later Oct 4, 2019 34:06

Katie D’Amato, Director of Brand & Social Activation at Alaska Airlines discusses the importance of creating memorable experiences for Gen Z, creating passenger loyalty in a price-driven market, and the impact of events, partnerships and hyperlocal marketing on Alaska Airlines’ brand awareness.Show Notes: https://podcast.socialnative.com/made-by-marketing-alaska-airlines

director marketing gen z curating brand stories alaska airlines new brand hyperlocal

ONE Brands: The power of UGC

Play Episode Listen Later Sep 9, 2019 37:53

Abbie Walker, Digital & Social Marketing Manager at ONE Brands, discusses launching UGC campaigns at various stages in the marketing funnel, removing subjectivity from creative, and exploring new opportunities for advertising on Pinterest and TikTok.Show Notes: https://podcast.socialnative.com/made-by-marketing-one-brands

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HopSkipDrive: Supply and demand-side acquisition, multi-channel marketing, and tracking ROI in the new digital landscape

Play Episode Listen Later Sep 9, 2019 42:10

Olivia Smith, Acquisition Marketing Manager at HopSkipDrive discusses diversifying away from Facebook in light of upcoming changes to targeting regulations, developing a multi-channel approach to paid advertising and how to create high-performing ads that resonate with target audiences.Show Notes: https://podcast.socialnative.com/made-by-marketing-hopskipdrive

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Litehouse & Crafted Communications: How (and why) to extend the shelf-life of influencer content

Play Episode Listen Later Sep 9, 2019 35:08

Camille Balfanz, Sr. Brand Manager at Litehouse and Kari Ramsey, Senior Vice President at Crafted Communications, discuss the benefits of building a successful agency and brand partnership, best practices for operationalizing creative ideas and how (and why) to extend the shelf-life of influencer content.Show Notes: https://podcast.socialnative.com/made-by-marketing-litehouse-crafted

marketing influencers ecommerce sr senior vice president digital marketing extend brand manager crafted ugc shelf life micro influencers

Savage X Fenty: Micro-influencers, scaling diversity, and the value of creative freedom

Play Episode Listen Later Sep 4, 2019 42:06

Lisa Perez, Head of Social Media and Influencer Marketing at Savage X Fenty, discusses the evolution of influencer marketing, the twofold value of micro-influencers and her top tips for securing internal buy-in for influencer activations.Show Notes: https://podcast.socialnative.com/made-by-marketing-savage-x-fenty

head social media marketing media digital brand diversity influencers fashion advertising rihanna scaling influencer marketing marketing tips micro influencers creative freedom savage x fenty

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