On the DLPR

The PR industry has changed drastically in the last 20 years. Take it from a PR vet. In this episode of On the DLPR, I talk with the Senior VP of Dukas Linden Public Relations — Sean Dougherty — about his history in the industry and thoughts on retirement. We also discuss: How PR was done back before email and social media Best PR practices from a big picture and day-to-day perspective The right way to get your story on the cover of the WSJ The struggle women have had in a predominantly male industry  To hear this episode and many more like it, subscribe to On the DLPR on Apple Podcasts, Spotify, or wherever you get podcasts.

No matter how many times you’re interviewed on camera, it’s always nerve wracking.  It comes with the territory.  Daniel Flax has made a career out of being interviewed for his expertise.  On a recent episode of the On the DLPR podcast, he shared two of his biggest pieces of advice.  Be prepared, & be able to answer questions quickly.  Do your homework AHEAD of time, and demonstrate by your answers that you are a master in your field. Someone worth interviewing and trusting.  My most recent interview with Daniel was an incredible one.  Check it out below

“I could never be friends with someone who voted for THAT person.”  What a sad way to live.  Want to live a happier, more well-rounded life? Then take Chris Campbell’s advice from our recent podcast interview:  Get out of your comfort zone.

Your first time on camera can be stressful. Where do you look? How loud do you talk? How fast do you talk? Todd Horwitz has made a career out of being in front of a camera, and has some great advice. Remember 2 things: 1) You were invited on to share YOUR opinion, so don’t be afraid to share it. 2) Don’t over prepare. People want the REAL you, not the SCRIPTED you. Want to hear what other advice he had during our interview? Click the link below.

What is the biggest stumbling block to Fortune 500 companies? Howard Yu, DBA, the Lego professor of management at IMD Business School, and the author of Leap, has the answer. Dr. Yu said that companies fumble in the marketplace not because they lack insight, plans, or resources. It's the inability to work across silos. Different parts must come together to implement and execute an experiment. It’s the biggest problem that large organizations have. Yu shared his business solutions and problem-solving mindset on this episode.

“Actually … Your hit time is in 45 minutes.” She lived 25 minutes away. (And wasn’t even dressed.) But it didn’t phase her. Why was she not worried, even though she wasn’t fully dressed, and was barely going to make her hit time? She told us On the DLPR. Victoria Fernandez is the Chief Market Strategist at Crossmark Global Investments, Inc. On this episode, she told us why she’s loved sharing her finance and industry expertise via the radio and TV.

Everybody gets nervous in front of a camera or behind a microphone. Now imagine getting behind that microphone and your interview guest is Elon Musk. Would your nerves be able to handle it? Tasha Keeney with ARK Investment has spent a lot of time being interviewed, because she’s an expert in her field, and has a lot to say. Listen to her talk about her tips and tricks for nailing any interview.

Just tell the truth. So simple, yet so difficult for so many. Dan David joined us On the DLPR for an insider’s look at two areas hidden by secrecy: Congress, and China’s investment on Wall Street. On this episode, he dives into both topics and shared why the truth is so simple, yet so difficult for leaders in these two areas. Dan has made his life all about telling the truth. On the campaign trail, he refused to accept an endorsement by high-ranking politicians whose policies he didn’t condone. He invited Republicans, Democrats, and independents to ask him any question during his town halls. He was also the lead protagonist in China Hustle, a Netflix documentary exposing many of China’s US-listed securities, as fraudulent.

Mike Marinello never aspired to have a job in communications, but when you figure out you’re a natural fit for a role, sometimes the pieces just fall into place.   Mike has worked alongside political figures like NYC Mayor Michael Bloomberg and for large corporations like Turner Broadcasting, and he’s now an independent communications consultant. Mike joined us for this week’s episode of the podcast to talk about Strategic Partnerships, The Voice of a Brand, Strategic Planning, Metrics, and Relevant Content.

While the Chinese are considering growing cotton on the far side of the moon, many are using social media to follow business “celebrities.”   Nathan Richardson says too many people are soaking up the information of individual CEOs, not paying attention the products, services, or companies themselves. But social media is vastly important still in our society, and to the financial services sector. The reality is, you must have a voice in the changing world, but how does a financial institution assert themselves into the dangerous world of Snapchat, Instagram, YouTube, Twitter, while maintaining a professional image? Those are the questions Than answers on this episode of On the DLPR. Nathan’s resume has more fanfare than we have time for here. He’s worked in the Peace Corps, General Manager of Yahoo Finance, as President of Live from AOL, CEO of ContentNext Media, Head of Consumer Online Division at Dow Jones, Director at DotBank, and so many more countries (like Senegal and Liberia). Whether he’s changing the world with sex education, disrupting digital in Silicon Valley, or bravely combining finance and modern technology, Nathan’s been there, done that, and here’s to talk about it.

There’s a lot going on behind the scenes of broadcast TV and radio. If you’re a guest waiting to deliver your 3-minute segment, it may be helpful to take a peek behind the curtain: On this episode, we brought in a true expert to share what’s going on from the network and interviewer’s side. Her name is Judy Speicher. She joined us On the DLPR to share tips and insights on how to avoid common mistakes, and how to share your story when interviewed. She gives insights on how to prepare for an interview, what to expect, and how to steer the conversation. Judy’s seen it all in broadcast, because she’s been in the business for over 25 years, working as an anchor, reporter, and writer for Bloomberg LP, Fox News, ABC Radio, and WNYC. Now, she’s a Director for Dukas Linden PR, where she’s helping financial clients prepare and present their stories to the world on broadcast television and radio.

Boredom is a foreign concept to anyone in the live news industry. The nature of the industry means everyone, behind and in front of the camera, must be ready to change direction at any moment — right up to the 10-second count. No one knows this better than Brian Price. Brian’s a Senior Reporter & Executive Producer at Real Vision, where he’s helping tell the stories that are shaping the financial world. His previous experience includes several years as a producer at both CNBC and Bloomberg. Honestly though, he’s been on set since he was 10 years old, helping his filmmaker parents create documentaries on Rikers Island, dolphins in Australia, and police work. On this episode of On the DLPR, Brian shares what it’s like both on and off the camera when breaking news strikes.

People often believe the media is out to trap them. But relationships with the media can be fun, fulfilling, and mutually beneficial. You just have to have a playbook. Jay Jacobs joined us on our first episode of  On the DLPR — a podcast about the intersection of media, finance, and public relations. Jay is the Senior Vice President and head of Research and Strategy at Global X, where he’s combining his youthful energy and drive, with this analyst skill set as a CFA to powerful insights for his firm. Along the way, he has become a pointman in interaction with the media for his company. Not only does he say relationships with the media are workable, but he calls them interesting, fun, and fulfilling.