Podcasts about relevant content

Welcome back to another episode of the Elite Expert Insider Podcast! Today, Melanie Johnson sits down with Leisa Holland Nelson, a seasoned business leader and the Chief Marketing Officer at Astound. Leisa shares invaluable insights on the power of backlinks and SEO, stressing the importance of relevant, well-written blogs in driving website traffic. Learn the critical role of managing online reviews and the significance of maintaining a positive digital reputation.  Culture Club: https://cultureclubhtx.com/  

What if you could revolutionize healthcare communication for diverse communities with just a 90-second video? That's exactly what Dr. Ripudaman Singh Minhas and his team are doing with their innovative approach to health education. Imagine a world where families can access vital health information in their native language, delivered by someone who looks like them and understands their cultural nuances. From TikTok-style snippets to in-depth Instagram lives, this initiative is breaking down barriers and building trust across various cultural and linguistic groups. With a focus on accessibility, hope, and cultural representation, they're transforming how health information is shared and received. By leveraging the power of "trusted messenger models" and collaborating with community advisory boards, they ensure that their content resonates deeply with their target audiences. From pediatricians to psychologists, a diverse team of over 60 clinicians volunteer their expertise to create content that's not just informative, but also engaging and culturally sensitive. This groundbreaking approach isn't just changing how we communicate health information – it's potentially saving lives, one short video at a time. [02:06 -09:46] Cultural Representation in Online Health ResourcesCreated resources that were culturally responsive and adapted, translated where neededAimed to build rapport and trust, answering questions families hadApplied the trusted messenger model to an online spaceEach channel has healthcare providers on screen who are from the communities they serve, communicating in bilingual channels where appropriate[09:47 - 17:07] Social Media for Public Health: Innovative Content Strategies Most videos are TikTok-style, 90 seconds long, offering quick bites of health contentLonger content, up to 45 minutes, delves into specific topics like speech delay or summer safetyContent is community-led, responding to questions and analytics from social mediaVideos feature practitioners from the community, speaking in their native language[17:08 - 21:26] Expanding Digital Health Education for Youth and Diverse CommunitiesGoal to create more channels and content for families in over 40 countriesPlans to develop content specifically for grandparents and fathers Implementation of the Digital Health Youth Fellowship ProgramTraining young content creators on video creation, self-care, and critical information appraisal [21:27 - 33:48] Social Media Impact on Pediatric Health EducationThe project has seen significant impact in terms of audience reach and engagement.Research is being conducted to evaluate how the project impacts parenting journeys.A study is examining how social media was used as a tool in the resettlement process for families displaced by the war in Ukraine.The project aims to do "microdoses of positive pediatric content" amidst other content families are scrolling through[33:49 - 40:23] Closing segment TakeawaysLinks to resources mentioned on the showNewsletter Sign Up: Our Kids HealthWebsite: Our Kids Health - Our Kids HealthLinkedIn:

Post Relevant Content For Your Clientele That is TIMELESS   Hi Everyone, Carl Gould  here your #70secondCEO, just over a minute of investment per day for a lifetime of results.  In your messaging you need 2 things, you need: TIMELINESS and..  TIMELESSNESS.   Let's take the TIMELESSNESS first. So, in your messaging, you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages match the seasons and match the holidays and the rhythms of life at certain ages and certain milestone birthdays and events in their life. So, we want to make sure that we do the things that are communicating the things that people like on a regular basis: Motivation Trivia Thinking Fun stuff  Things that are what I call non-linear. Meaning nothing to do with anything. Right? That's the TIMELESSNESS, that's the stuff that was good 10 years ago is good today and will be good 10 years from now.   Then you need TIMELINESS, now remember we are in winter so, here's the economy (makes up and down gesture). When it's going up, you got to be talking about how things are going up. When it's cresting and going down you got yo be talking about how things are cresting and going down and what to do about them. When things are in a landslide, you got to be talking about what to do for that.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Nehal Tenany is a content powerhouse. She's helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content.She's a multi-hyphenate— a B2B content marketer, Instagram and TikTok influencer, and the host of the brand new iHeartRadio show, "No Filter Nehal." She's interviewed celebrities on red carpets, created viral content for herself and B2B brands, and inked 5-figure deals with some of the world's largest brands.We get tactical and vulnerable with Nehal as she shares her process for creating highly relevant content, practical advice for landing your first deal, and personal tips for handling burnout and self-doubt. Whether you're looking to grow an online audience, monetize your content, or find balance in your career and personal life, this episode is for you. Tune in for:Nehal's actionable tips on how and when to create hyper-relevant content, viral content, and real-time content to drive audience growth and engagement.Why balancing authenticity, personal enjoyment, and business acumen are all needed for monetary success when it comes to negotiating brand deals. Methods for increasing self-care and balance in your life when you've got a career, a family, and a side hustle you love. There's no room for self-doubt and burnout when it comes to chasing down your goals.Jump into the conversation: (09:00) Growing Her TikTok to 50k(15:00) Lessons Learned From Going Viral(22:00) Relatable Content Versus Educational Content(26:00) Nehal on the Red Carpet(28:30) Advice for Your First Brand Deal(45:00) Avoiding Burnout in Content Creation⬛ Follow Nehal on Linkedin⬛ Follow Nehal on TikTok⬛ Follow Nehal on Instagram⬛ Listen to “No Filter Nehal” on the iHeart Radio appResources:

Highlights From Episode 4 - The SEO Mad Scientist: In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance. SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia: 0:00 Introduction 01:14 Launch of our testing library 01:50 Recap of the YouTube test and initial observations of ranking movements 06:07 Service Area Business vs. Non-Service Area Business 07:29 Impact of link building strategies on local rankings 11:51 Recap of recent GBP map embed test results 14:09 Similarities between CTR and link building impacts 16:03 GBP suspension due to engagement manipulation. 18:33 Getting instant verification using Google Guide accounts 22:06 Custom signals test results 24:01 Importance of Relevant Content in your website 27:02 Updates on the tests we did on Geo, Niche, and Brand Networks 31:35 Testing On-Page Optimization 42:34 Conclusion  

Unmask the SEO strategies that will elevate your digital presence to new heights! In this insightful discussion, Rich Harshaw, CEO of Level 10 Contractor, and a seasoned expert in the field, unveils the secrets behind effective Search Engine Optimization (SEO) and why engaging, relevant content is the key to success in the contracting world.Time Stamps 00:15 - Episode Intro 04:25 - Discussing Google My Business and SEO 04:56 - The Role of Google My Business in SEO 05:55 - The Journey of Level 10 Contractor 08:15 - The Concept of Level 10 11:46 - The Marketing Mindset 13:03 - The Importance of Pricing in Business 13:48 - The Philosophy Behind Brand Building 14:52 - The Role of Identity in Marketing 22:20 - Your Website's Conversion Ability 27:25 - Why Does Organic Search Matter? 29:03 - The Problem with Buying Ads From Google 30:19 - Understanding the Role of SEO 32:52 - The Importance of Service Area Pages 35:27 - What Most People Don't Know About SEO 36:26 - Geo-Keyword Pairs in SEO 41:31 - The Critical Role of Content in SEO 42:05 - Does "One-time SEO" Work? 47:46 - Why Blog Pages Matter 51:54 - How to Win the SEO Battle 56:23 - Understanding the Long-Term ROI of SEO 01:02:55 - The Importance of Engaging and Relevant Content 01:07:10 - The 60:20:20 Rule in SEO 01:09:38 - Web Page Dwell Time 01:14:30 - Off-Page SEO & Link Building 01:18:54 - Optimizing Your Google My Business Profile 01:22:35 - Get in Touch with Rich Harshaw Quotable Moments from Rich Harshaw "So there's three different, there's three different categories of scores on the website audit. One of 'em is conversion ability, which is a measurement of how well your site does at converting traffic into leads. Regardless of where that traffic came from." "You've gotta take the time to build the case. You can't assume that anybody knows anything. A website is a great opportunity to build your case." "Websites don't rank. Web pages do." "You've gotta look at the geo keyword pairs as the battles that you wanna fight." "Here's what makes all the difference in the world. It's the ability to create content that is actually engaging, interesting and relevant. Ready to take your contracting business to the next level? Subscribe to The Cashflow Contractor today and get instant access to the FREE Ultimate Buyer's Guide for Contractors!Don't miss out on essential insights, tips, and strategies to boost your profits and streamline your operations. Subscribe now and download your exclusive guide to securing more clients and maximizing your earnings.Resources Need Marketing Help? We Recommend Benali Watch On Youtube Follow On Social: LinkedIn, Facebook, Instagram Have Questions? Email us More from Rich Harshaw Level 10 Contractor Website Request a Website Audit Email Rich Check out the Level 10 Contractor Daily Podcast More from Martin theprofitproblem.com annealbc.com    Email Martin Meet With Martin LinkedIn Facebook Instagram More from Khalil benali.com  Email Khalil Meet With Khalil LinkedIn Facebook Instagram More from The Cashflow Contractor Ask Us A Question Sign Up For A Free Consultation thecashflowcontractor.com  Email The Cashflow Contractor LinkedIn Facebook Instagram

Want to grow your visibility through strategic websites and SEO strategy? You'll love today's episode with guest Stephanie O'Keefe!Key Takeaways: Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.It's challenging to explain SEO, especially to those unfamiliar with technology.Working in SEO changes one's perspective towards online shopping.SEO is essential for online visibility and involves understanding who you help and how you help them.The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.Brand messaging and content creation is a key part of  anSEO strategy.Determine clear goals for each page on a website.Start with a simplified design and then evolving by adding  pages as needed.Facilitate a smooth customer journey through user experience in web design.Have up-to-date and relevant content on your website.Heat map trackers can help you audit user behavior on your website.Hotjar helps you review interactions on your website.Visual cues play a vital role to create trust and impart personality to the brand. Top tips for a great website:Show your face!Include your face on your website to build trust.Clarify their goals and expectations while hiring a website designer.Connect with Steph:WebsiteInstagramSelf-guided website auditDarrell's Case StudyOTHER EPISODES:Leah BryantNow is the time to supercharge your SEO efforts with a special offer from CrystalWaddell.com: a content audit! Get insight into what pieces of content you need to create to dominate your nice! Visit CrystalWaddell.com/content to learn how you can easily increase website traffic and bring more visitors to your site. Don't miss out on this opportunity to accelerate your SEO performance! Start today. Get your content to the top of search results! Support the showApply to be our podcast guest!

In this episode of the "PGP for Crypto Podcast," host Paul Brigner of Electric Coin Co. and guest Ryan Polk from the Internet Society delve into the critical importance of encryption for online security and privacy. The discussion spans from the history of encryption debates, including the 'crypto wars' of the 1990s, to the increasing adoption of end-to-end encryption by major tech companies. However, they also highlight the ongoing threats to encryption, both in the U.S. and globally, due to various legislative efforts aimed at public safety and surveillance. The conversation underscores the tension between individual privacy and governmental oversight, particularly as encryption becomes increasingly vital for secure communication and financial transactions like cryptocurrencies. They discuss the role of advocacy groups like the Global Encryption Coalition in coordinating efforts to counteract these challenges. Ryan Polk outlines specific U.S. bills and international legislation that could undermine encryption, emphasizing the need for a balanced approach that respects both security and individual freedoms. This episode serves as a comprehensive guide to understanding the current landscape of encryption and its implications, making it a must-listen for anyone interested in tech policy, online security, and the future of digital communication. EPISODE LINKS Ryan Polk's LinkedIn: https://www.linkedin.com/in/ryan-polk... Internet Society Website: hthttps://www.internetsociety.org/ Internet Society Twitter: https://twitter.com/internetsociety Global Encryption Coalition: https://www.globalencryption.org/ Encryption documentary video by Paul Brigner and David Vyorst:     • The Internet Exposed:  Encryption, Ba...   2022 PGP* Global Encryption Day event recording: https://livestream.com/internetsociet... CRYPTO by Steven Levy: https://www.amazon.com/Crypto-Rebels-... SEE ALSO Fight for the Future Campaign against bad internet bills: https://www.badinternetbills.com/ HOST INFO Paul Brigner's Twitter: https://twitter.com/paulbrigner Paul Brigner's LinkedIn: https://www.linkedin.com/in/paulbrigner/ Electric Coin Co. Website: https://electriccoin.co Electric Coin Co. Twitter: https://twitter.com/ElectricCoinCo TIMESTAMPS 00:00

The revolution in the world of transportation is unmistakable, and at the forefront of this electrifying transformation stands the rapid rise of electric vehicles (EVs). Jedlix is the leading smart charging service provider for electric vehicles in Europe. Bruno Guenka, Marketing Manager discusses their platform, which optimizes the charging and discharging process of electric vehicles (EVs) at home. Jedlix aims to help drivers charge their EVs at the lowest cost and with renewable energy sources. They take into account factors like energy contracts, solar panels, and user preferences to charge cars during optimal times. Their customers include energy companies, car manufacturers, and charger manufacturers, with the goal of enabling smart charging for their assets. Jedlix attracts customers through their website, social media, and events. The website serves as a central hub for their marketing efforts, offering relevant content for various audiences. Bruno acknowledges the ever-evolving nature of their online presence, continually striving to enhance accessibility to their rich content library, ensuring that valuable insights and solutions are readily accessible to everyone, from energy industry giants to EV enthusiasts eager to embark on their smart charging journey.

Jessica Aries is a lawyer turned digital marketer who helps law firms and professional services firms perfect their digital brands online. In this episode, Jessica helps us take a dive deep into the world of legal marketing and explore the strategies and techniques that help attorneys build their brands, attract clients, and stand out in a competitive industry. We'll be discussing the power of building personal brands on platforms like LinkedIn, the evolving landscape of legal marketing in the digital age, and the importance of crafting a strong marketing plan. Episode Breakdown: 00:00 - Unveiling the Power of Legal Marketing Journey into the world of legal marketing with a seasoned attorney as our guide. Discover how the legal landscape is transformed by strategic outreach and innovative tactics. Get ready to unravel the secrets that can skyrocket your legal practice's success. 06:20 - Evolving Legal Marketing Strategies for the Future Dive deep into the changing tides of legal marketing strategies that are tailor-made for the next generation. Uncover the blueprints to stay ahead in a dynamic legal world where traditional methods are meeting futuristic approaches head-on. 07:45 - The Revolution: Legal Firms Embrace Strategic Marketing Witness the groundbreaking shift as legal firms, big and small, embrace strategic marketing. Explore how personal injury lawyers took the lead in the digital frontier, sparking a wave of change that's redefining the industry post-COVID. Join us in deciphering the essence of building personal brands in the digital realm. 13:46 - Beyond the Logo: The Face of the Firm Step into the shoes of the firm's poster child, understanding how their stories and achievements become the cornerstone of a firm's identity. Learn why it's not just about legal prowess, but also the power of representation in establishing credibility and trust. 16:25 - Unveiling Lawyers' Pivotal Experiences Peel back the layers of legal professionals as they reveal pivotal moments that shaped their careers. Through candid conversations, discover how these experiences become the bedrock of their credibility, fostering genuine connections with clients and peers. 21:24 - LinkedIn: Your Legal Networking Goldmine Explore the untapped potential of LinkedIn as a hub for building invaluable connections within the legal sphere. Uncover the art of verifying attorneys, expanding your network, and harnessing the potency of email collection for strategic outreach. 24:37 - The Human Touch in B2B Legal Marketing In a world of automation, discover why personalization reigns supreme in B2B legal marketing. Decode the strategies that breathe life into client relationships, forging genuine human connections that resonate in a tech-driven era. 29:43 - Amplifying Legal Content with AI Embark on a journey into the realm of AI-powered ideation and content resonance. Learn how cutting-edge technology can elevate your legal content, ensuring it speaks directly to your audience's needs and concerns. 31:41 - From Lawyer to Marketer: Elevating Legal Professionals Join us as we unravel the inspiring journey of a lawyer turned marketer, dedicated to empowering legal professionals. Discover transformative insights that can help you navigate the marketing landscape with finesse and success. Links mentioned: https://link.byaries.com/moreperfectmarketing https://www.linkedin.com/in/jessicaaries

Content marketing is a strategic approach to digital marketing that focuses on creating relevant & high-quality content to attract and engage a target audience. It plays a crucial role in building strong relationships with a target audience.  In this episode, Dr. Terri Levine delves into content marketing and its vital role in growing your business. She outlines the key components of effective content marketing and highlights the common mistakes coaches and consultants make. Additionally, she shares five essential tips for successful content marketing. Tune in for amazing insights!   Key Highlights From The Episode: [00:33] Episode introduction [01:01] What is content marketing, and why is it important for your business? [02:02] 10 Things coaches & consultants do wrong in content marketing  [03:31] 5 Essential tips for successful content marketing  [03:36] #1 Build an email list  [04:25] #2 Leverage your existing relationships  [04:52] #3 Host networking events [05:12] #4 Write and publish content  [06:16] #5 Use online groups [06:40] Final words   Golden Nuggets: • The best way to get a conveyor belt of qualified prospects is through content marketing [00:55]  • By using content marketing and talking to your targeted prospects, you begin to build relationships with them [01:28] • After generating leads, focus on the value you can bring them, not what they can do for you [04:47] Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: www.MailerMomBootcamp.com I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home! FREE CONTENT FOR YOU: Instant Download: 35+ Free Lead Generation Ideas for your Real Estate Business www.bit.ly/LeadGenPDF Want access to the full eBook? Grab it here: www.bit.ly/LeadGenEBook FREE CONTENT FOR YOU: Instant Download: 175+ Video Ideas for your Business https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: Geographic Farming Sheet Cheat for Real Estate Agents https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: 25 Examples of high converting Farming Mailers for Real Estate Agents https://mailchi.mp/3keysrealestategro... INSTANT DOWNLOAD: 35 Social Media Post Ideas - Free Mini Content Calendar https://mailchi.mp/3keysrealestategro... join our Email List: http://eepurl.com/gO5HzT AVAILABLE AS A PODCAST: *Google Podcast: https://www.google.com/podcasts?feed=... *Apple Podcast https://podcasts.apple.com/us/podcast... *Spotify https://open.spotify.com/show/1sgiHkf...

In today's audio episode #1011 of the Digital Pratik Show, "Digital Pratik discusses the challenges of creating content that resonates with audiences and offers best practices for keeping your content fresh, engaging, and relevant. From understanding leveraging data and analytics, this episode provides practical tips for creating content that drives engagement and delivers results." Hope you will enjoy the episode :) •   •   • About Digital Pratik: https://digitalpratik.com/about Learn more about all my free + paid programs: http://digitalpratik.com/alllink Checkout all my full keynotes: https://youtube.com/playlist?list=PL-3V__L1eHbbbiNqbFZbmmaLlPVLz3nO6 JorrFilms around NFT project: https://www.youtube.com/playlist?list=PL-3V__L1eHbY5sU_-yG3E4UeC-PywMlS5 Instagram: https://instagram.com/digitalpratik Twitter: https://twitter.com/digitalpratik LinkedIn: https://linkedin.com/in/digitalpratik Facebook: https://facebook.com/digitalpratik YouTube: https://digitalpratik.com/youtube --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalpratik/message

The SEO world is always changing. Google is constantly adjusting to make the platform more user-friendly and smarter, while SEO experts try to keep up with the constant changes to their system. We are always trying to improve our company and individual expertise. We hope to share our experiences and challenges in this journey. We keep up with the SEO News, analyze it, and look for ways to position ourselves better with this new information. This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky Helms. Highlights From The Episode: Our Black Friday SEO Sale is launching next week on Wednesday.Save 27.5% sitewide + different daily deals.Google Coati Algorithm - The Google Update You Never Heard OfLocal Study: Review Recency Impacts on Google Local RankingsGoogle: Cross Link Words In Your Content When It Is Relevant & In Context What's Going on With Our SEO Brands Be in the know about new services, products, software, and more. Web 2.0 Ranker Weekly Update 5:42 Brand updates, deals, promotions, and news. Our Black Friday SEO Sale is launching next week on Wednesday.Save 27.5% sitewide + different daily deals.The Q3 SEO testing report is live. Event Link Building Service has been launched.Bio Entity Stacks are now live. They are replacing our Google stacks.We have updated our Monthly GBP campaigns - implementing some of the things we've learned in SEO testing.Monthly SEO addon will soon be available for Monthly GBP CampaignsGeoBooster mobile app is live. It will cost $50 per location to add. SEO News For The Past Week 13:39 Catch up on the latest industry and algorithm updates. "SEOs Say" Local Study: Review Recency Impacts on Google Local Rankings SERP Changes We're Seeing Google Tests Picture In Picture For Videos In Search Results "Google Says..." Google Coati Algorithm - The Google Update You Never Heard OfGoogle: Cross Link Words In Your Content When It Is Relevant & In ContextGoogle: We Pick Up On URL Patterns That Don't Work But Should Slow Crawling Those URLs Join us every week for the latest SEO news and Q&A session with Chaz, with his group of panelists, where we try to answer all your SEO Questions. Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA. Don't Miss it Live every Thursday at 2 pm EST on the Web 20 Ranker Facebook: https://www.facebook.com/web20ranker/.  

Show Summary: “Content is king. If your data and analytics show weak results even with well-researched ideas, it's time to pause and listen to your audience. Produce hot, relevant content that resonates with my proven tips.” At last, I've now reached the end of our mini series. Here's the last contributing factor added to my list on how to make listeners listen till the end -  your podcast's Content Topics. Like what I've always emphasized in my past episodes, your content ideas are very crucial in forming solid relationships and loyalty from your listener base. Your content topics also define and attract your target market. When producing content topics that hit the nail when it comes to their needs, it makes your audience feel understood and this will help them look up to you and think of you as the top of mind solution for the problems that they have. In this episode, I'm going to share with you four (4) tips on how you can generate and maximize your content ideas, while increasing your listeners' retention rate. Episode 32 is the last of The Podcash Show's mini series on how you can make listeners stick with you from beginning to end. I'm going to share with you four (4) tips on how you can produce hot, relevant content for the retention of your listeners.  Listen and don't forget to share this episode with fellow podcasters and content creators! Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Exceptional Highlights: Generate topic ideas straight from the source - your community of listeners. Ask, and don't assume, as their answers can surprise you. Identify main topics where you can extract sub-topics from. Use them to fill in your podcast's future episodes. Solve one problem at a time. Avoid information overwhelm by making your topics easy to digest. Show Highlights: Kai 01:51 Top reasons why the quality of your podcasting content matters - it's the foundation where your following is built while also determining your niche or target market Kai 05:30 The goal is for you to produce simple outcomes for your listeners so they will remember and trust you with their problems. Kai 06:15 Our brains are wired to protect our energy. If our brains think that a certain task is going to take a lot of our energy and our time, it can be a reason for procrastination on taking action. Need help in strategizing & monetizing your podcast? https://podkai.com/index.php/bookacallnow/ (Visit our website and book a call with us). Important Links: https://www.podkai.com/ (PodKai Media)

You have decided to launch a website for a product or service that your business is currently providing, only to realize that a mere description of the product (or service) and some hyperlinks are not sufficient enough to warrant success in reaching your target audience. Your website suffers from low visitor count and as a consequence, your profit and sales do not reach their true potential. The reason for this is that you are not properly taking advantage of the greatest marketing tool out there; the Internet. What is required for a business website to be successful? Here is where content writing comes into the equation. Content writing is writing with the purpose of reaching specific target audiences in order to: a) inform readers about a specific product or service offered by your business, b) promote your product or service in any way conceivable; For example, content writing could suggest possible usage of a product outside its “normal” perceived or advertised uses, and most importantly c) to ultimately sway the reader towards making a purchase. Good content writing or its absence thereof can make or break an online business. In order to achieve said goals, content writing needs to be creative, fresh, engaging and informative. Content however, need not be directly limited to your product. It can be content that is indirectly relevant to your business yet relevant enough to guarantee visitation to your website. A high visitor count does not only guarantee high target-audience accessibility and readability, it also comes with many other benefits. Other successful online businesses might want to affiliate with your business and could bring even more readers to your website, or online ad agencies would want to place advertisements on your website for a fee, thus making your whole online venture even more profitable. A website needs to be constantly active and “alive”, meaning that it must be updated with new and relevant content on a frequent basis to draw in more potential readers/customers and keep old customers visiting. A business must not solely focus on new customers alone, because the truth of the matter is that a satisfied and engaged customer is a returning customer. Another important thing to know about successful content writing, is how to choose and include the most sought out search-engine keywords into your content according to keyword density and other relevant factors. This will enable your content to appear in the search results of a user searching Google, or any other search engine of their preference for something that is relevant to the product or service you are selling. Relevance is key to success. If your business is following an Integrated Marketing Communications approach and strategy, it is a wise tactic to coordinate your website's content with the Advertising, PR and Social Media marketing departments. These techniques and management of IMC, can be quite successful if all of the departments responsible for promoting your product work in unison and harmony.

This episode is also brought to you by Sendlane.   Using Social Chat is easy - it's a one-click install on a Shopify store or embedding a widget to get started, says Social Chat Founder Frost Li.   "Usually, the customers can start using it within the same week once they already have the content prepared," Frost says.   Making the content itself is usually something the brand tackles, but the nice thing about live shopping events is that the content creates itself, she says. And this type of content usually has a much higher conversion rate.   Brand identity is critical for consistent sales engagement, Frost says.   Frost says that one recent client had a 66 percent higher purchase rate when using Social Chat. Live shopping sessions and widgets also lead to a higher average order value. One client reports order values were up 260 percent after a live shopping session.   "We just give users the relevant content they like, and they purchase - way more, and they come back way more," Frost says.   Future plans include concierge features and sales representatives that can take one-on-one appointments.   In Part 2, Frost talks about:   * How the onboarding process works. * The beauty of using live shopping events as content. * The importance of brand identity. * Results recent clients are reporting. * How machine learning works. * Future services that are in the works. * Other available integrations.   Join Ramon Vela and Frost Li as they break down the inside story on The Story of a Brand.   For more on Social Chat, visit: https://socialchat.ai/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary Sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Everything is rapidly changing. From the economic environment to the political landscape, the unpredictability of current events is calling marketers to be more nimble and flexible in their copywriting to suit the collective consciousness. So even with all the ups and downs, how can you keep and grow your audience with your messaging? Tune in to this new episode of The Conscious Marketer podcast — Relevant Content with Kylie Slavik and Richard Taubinger. Key points covered in this episode: ✔️  Speak into what people are going through. Tie aspirational concepts to real-world issues. For example, what are the benefits of expanding one's consciousness to someone's finances? Physical health? Relationships? ✔️  Lead people to their goals. What do they want to achieve? What are their needs? How can we help them through our messaging? Help people feel more in control of their choices. ✔️  Sell the outcomes, not the method. Consider this when marketing your new framework, course, or service. Aim to elevate others out of a rut. Shiny new resources are worthless if they don't encourage people to move. ✔️  Bring energy to your community. Humans are spiritual beings with so much untapped potential. Be a shining example of going after your vision. There's no greater motivation than seeing others do THAT thing. ✔️  Carry a message of hope. Even if the future may look hopeless or bleak, craft stories that keep people's heads up and be open to new opportunities. How can you encourage them to move forward? ✔️  Keep tapping into what's happening. The world is going through a great transition of opportunity and growth. Stay grounded and continue to give your gifts to the world. ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday

What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. When should you try this approach? In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Storytelling. We all learned and loved it as kids, but many of us forget about the power of storytelling in the context of promoting our businesses. In the latest episode of the Go For Launch podcast, I spoke to Ben Worthen about this topic. Ben is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results. Ben and his team help clients figure out how to tell stories that people actually want to hear. Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature-writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. He also was editor-in-chief at Ready State and head of content at Sequoia Capital. Over the last two years, Message Lab has won seven Content Marketing Awards and has been a finalist for 16 more. Current and former clients include Facebook, Google, GoDaddy, ServiceNow, Elastic and Silicon Valley Bank.

Dear Listeners, We are back with our Overtime Series. Our mini-series focuses on different themes built over time, with each theme featuring eminent speakers from their area of expertise. In our new Overtime Episode, we bring to you Dhruv Sehgal (@dhruv) - writer, director, and actor. Fame - Little Things. Tune in for a fun and engaging conversation on - - How to overcome the issue of a writer's block - The evolution of the Comedy Sketches genre - The opportunity cost of shifting across platforms like OTT and YouTube Stay tuned for a fun rapid-fire round in the end. Do let us know in the comment section below as to what inspires you to be a writer/director/author. The episode is now live, stream on any platform of your choice! #podcast #bschoolpodcast #dhruvsehgal #creativity #content #storytelling #netflix #littlethings #dicemedia #ott #audience #managementpodcast

DTRH Episode 44 How to Gain a Following & Generate Relevant Content Ft. Thomas "Ai Nerd" Helfrich Gaining a following and generating constant content that maintains your digital relevance is more challenging than it sounds. What does every business, business owner, influencer, and networker need in common? To stay relevant, follow trends, and keep their audience's attention. Thomas, master of contextual relevance, and Rob talk about the best practices and technologies you can use to build your following, generate content, and become or remain relevant.    Key Takeaways:  Fully commit to ONE social or networking platform. Stretching yourself results in self-destruction.    Don't leave "dead-end" comments or create posts that don't start a conversation.    Follow and familiarize yourself with market and behavioral trends. Trends are always relevant.  ALWAYS give before you get. No one likes "selfish" content or engagement.    "Technology is meant to augment and enhance humans to create progress, not to replace them."  - Rob Turley    About Thomas  "Why "Ai Nerd?" Honestly, I saw ainerd.com for sale on GoDaddy for 8.99 and bought it. True Story."  Thomas is a LinkedIn Influencer with over 165k followers and the CEO of Instarel. But first, let's go back a bit... Thomas grew up in St. Louis, MO. Great town and graduated at the end of the "DotCom Boom," which seeded his career path.  Once the boom was over, Thomas went from being an entrepreneur to corporate and consulting. 10 years or so of experience here showed him how companies and people make decisions, think, buy tech, implement, and support it.  Enter RPA (Robotic Process Automation). This technology, once observed, fundamentally changed his trajectory. That showed him the power of tech and how it can transform businesses—especially when AI is involved.  Today, Thomas is now the "Ai Nerd" at heart. He loves tech and knows how to successfully apply it in your business. He's lucky to have the gift to explain it in an "un-nerdy" way and has successfully done so for 20+ years.  As an AI-innovation, intelligent automation, and LinkedIn expert, Thomas knows how to transform digital relevance into a revenue-generating machine.    Feel free to connect with Thomas "Ai Nerd" Helfrich or Rob Turley on LinkedIn or follow Rob @RobTurley2 or Thomas @instarel_ai on Twitter!  #DTRHpodcast #Influencing #SocialMedia #ContentStrategy #DigitalRelevance #AI #Innovation #Trends #Culture

How To Create Relevant Content On An Ongoing Basis Everyone's online nowadays. How do you stand out? Business success requires that you build a strong online presence and connect with your target audience. Understanding how to create relevant content  that search engines will deem beneficial to customers is crucial.  How do you equip yourself with [...] The post [Ep#321] How To Create Relevant Content On An Ongoing Basis appeared first on The Ambitious Entrepreneur Podcast Network.

How To Create Relevant Content On An Ongoing Basis Everyone's online nowadays. How do you stand out? Business success requires that you build a strong online presence and connect with your target audience. Understanding how to create relevant content  that search engines will deem beneficial to customers is crucial.  How do you equip yourself with [...] The post [Ep#321] How To Create Relevant Content On An Ongoing Basis appeared first on The Ambitious Entrepreneur Podcast Network.

Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs. Show NotesConnect With: Josh Francia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs. Show NotesConnect With: Josh Francia: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Fenton, Director of Strategy & Operations at Google UK & Ireland, talks to the Shiny New Object podcast audience about using data science at a new level to deliver consumer relevant content. The future use of quantum AI is Craig's shiny new object and where he sees the future of marketing going. Listen to Craig speak about data science as well as his purpose driven initiatives and side hustles. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at http://www.automatedcreative.net/ (www.automatedcreative.net)

In the Digital Age, Content Marketing is the #1 form of marketing. It's what establishes brands/people as thought leaders, it is the best way to build trust amongst your customers and it's also the top way to drive traffic to your platforms & social media pages. However, getting the content right is critical. Blogs, Podcasts, Videos and Live Video all have their pros/cons but the 1 thing that is consistent for all of them is...Relevance! Take a look at these 6 ways to find relevant content that you can use that will ensure you are creating the best content for your audience.

Some of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content?  Are there levels of privacy that a consumer should have regarding how marketers use first-party data? Are Credit Bureaus outdated? Is there a way to control the use of consumer data at this stage of the internet? When does it make sense to hire a creative agency versus keeping the marketing tasks in-house? How can a creative agency be most useful to a company's marketing department? How can a creative agency quickly learn their client's business? How can a creative agency appear credible to a client or potential client? Summary Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.

Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:What "relevant content of value" actually is The goal of real estate marketing (Hint: All marketing is branding)The marketing that stops Joe in his tracksHow to use humor in your marketingWhy Joe doesn't use any apps

On this week’s episode of Rogue Creators, Bryan and Loren chat with Jerra Nalley Toms about her company Leisurlist. Leisurlist is a one-stop-shop for everything you need to know about what to do in Northwest Arkansas. The successful media outlet posts regularly about new restaurants, coffee shops, bars, events, and entertainment happening all over the area. Tune in to hear Bryan, Loren, and Jerra talk about how Jerra transformed an email newsletter into a full-grown business! You do not want to miss out on this episode!

Creating relevant content can help you attract the right customers and create trust among your audience, but as busy entrepreneurs, it can be hard to create new ideas for content. Today's episode is the last in a three-part series about how to get past the blank screen, a.k.a "writer's block" when creating content for your business, and some prompts to help you generate ideas for creating content that matters to your customers. Resources From Today's Show: Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide The Five Essentials For A Successful Website  www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus

PDS #149 Step 1: Identify the END GOAL. We want to always reverse engineer the desired ACTION we want people to take first before recording. If planning an interview show then have the guest involved if possible. Step 2: Come up with an EXCITING title/ Keywords that are going to get people to click. *Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”* https://www.podcastdomination.co/momentumcall (*Book a Call with Luis*) Tools for Content Research Answer the Public BuzzSumo http://title-generator.com/ (title-generator.com) Other Tips for Research - Research top podcast competitors in Apple Podcasts - Google 'Top 10 __ (your topic) Podcasts - Search Facebook groups and poll potential listeners - Look at your competitors BEST performing Instagram and Facebook Posts - Search Facebook Ads Library for long-running ads that have been running for your competitors Connect with Luis: https://my.captivate.fm/podcastdomination.co (Website) https://www.instagram.com/luisryandiaz/ (Instagram) https://www.facebook.com/groups/startscalemonetize (Facebook Group) https://www.facebook.com/luisryan4 (Facebook) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

NFU Mutual is the UK's largest farming insurer, and wanted to create fascinating content on a topic that many farmers are super-keen to explore - diversification. In recruiting farmer/podcaster/influencer Will Evans and recording on locations all over the country, we created a series that brings a wealth of information, experience and insight to the farming community. It won a Corporate Content Award for best Use of Audio, as well as Best Corporate Storytellers, and also got us all out recording 'in the field', which was great fun. Neil is joined by Charlie Greenwood of NFU Mutual, Presenter Will Evans and Producer Geoff Bird.See omnystudio.com/listener for privacy information.

In this episode, Gavin is in discussion with Robert Syslo of Syslo Ventures in Florida, brand and promotion experts, who offers a step-by-step guide on producing invaluable, empowering content on a day-to-day basis, and how by creating, he is able to more swiftly adopt the learnings into his own business. KEY TAKEAWAYS We can make sense of a teaching by looking for the illogical, the missing arguments in a lesson. By seeking the illogical, we create logic. Awareness of the type of content, the way in which it is presented, and most importantly, the channel through which the content is delivered, must always be considered. Content must be appropriate to its outlet Social media should not be used as a means of consumption, but as a barometer to evaluate our own feelings on a subject, which allows us to determine if it can be applicable in our own businesses and lives. By creating content, and teachings on a subject, we better learn about the subjects ourselves. The best way to learn is to teach. Consistency breeds creativity. By incorporating content creation into each moment of each day, we become a limitless generator of content. It should never be seen as a chore, but as natural as breathing. BEST MOMENTS ‘If you can open up that far then you have a limitless supply of information' ’The only businesses that will stand after COVD are those that promoted and stayed relevant’ ’Success leaves behind it a trail of clues’ ‘The brand for me, is familiarity’ ‘It’s not an idea of “I need to make time for this”, it’s part of my day. It’s a muscle' VALUABLE RESOURCES   The Business Mastermind Podcast  Syslo Ventures - https://sysloventures.com Robert Syslo Twitter - https://twitter.com/robertsyslojr Robert Syslo LinkedIn - https://www.linkedin.com/in/robertsyslojr/ robertsyslojr@gmail.com ABOUT THE GUEST Syslo Ventures aims to increase promotion and awareness of any company, product, influencer, or service into the marketplace in order to increase sales, following, and conversions.  Robert Syslo, CEO and Founder, is ranked as one of the Top Business Leaders to follow in 2020 by Yahoo finance, featured in USA Today, Fox News and currently reaches over 3 million per month in marketing and promotion. Robert increase sales and scales brands through the use of high quality and message oriented aesthetic video content, graphic design, consulting, and web development along with social promotion campaigns. ABOUT THE HOST   Gavin Preston   Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.   Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.   CONTACT METHOD   Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.

With her usual fiery wit, host Veritéetfeu examines the independent investigation into Heather and Cornelius Lindsey (The Gathering Oasis Church). Is this investigation Biblical? Will it truly yield justice? Tune in now to hear her findings. Relevant Content from Truth + Fire The Grade + Knowledge of Heather Lindsey (Blog: March 15, 2018) Social Justice: Why Jesus Didn't Pursue It + Why the Church Shouldn't Fight for It (Blog: September 21, 2018) Pastors, Podcasters + Pulpit Pimpettes (Podcast: S1E2 /S2RR) Sources Open Letter to Heather and Cornelius Lindsey (www.spiritualabuseendsnow.com, May 2020)

If you're enjoying the podcast, do me a favor: Sign up for the email list at ListenToAri.com and every Friday I'll send you a recap of episodes for the week with links Share your biggest takeaway from this episode on Twitter or Instagram. Use the #ListenToAri hashtag and at me at @NerdNomadMom, I'll make sure to reshare your takeaway so that others can learn. If you'd like to support the podcast further, grab some merch at store.listentoari.com or contribute monthly at support.listentoari.com As always, listen to Ari and be awesome! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ariellehale/message Support this podcast: https://anchor.fm/ariellehale/support

Using a plumber as a marketing content example, Vicki reviews three scenarios that show various emotional states consumers have when they need a plumber - and how the type of content varies depending on the emotion.  Visit the website show notes www.vickioneill.com/67 and sign up for a 30-minute session with Vicki to get help with content, marketing, strategy or to brainstorm ideas. 

046: EMAIL MARKETING THAT WORKS WITH KAE WHITAKER Joining me on the podcast today is Kae Whitaker, owner and CEO of Kae Whitaker Media Group. Kae specializes in helping service providers create automated marketing systems that close the gap in leads lost, enhance their sales processes and keep customers returning through delivering an amazing experience and increasing client referrals.   Kae and I met at LuAnn Live and are co-authors of the book, A Well Designed Business The Power Talk Friday Experts. After meeting in person I can tell you Kae has a bundle of energy and it is contagious. She knows her stuff and is going to share with us today about email marketing, which is the subject she wrote about in the book. I am even going to share with Kae some of my hesitations with email marketing campaigns and get her take on my hang-ups.   TOPICS MENTIONED: Email  Spam  Relevant Content  Consistency  THOUGHTS FROM KAE: Content is going to be created based on the temperature of your audience.  Email marketing are the emails that you utilize to move people through a buying process.   There are different types of email campaigns – campaigns are strategies.  You have to truly understand the audience that is within your email list.  Survey your list as needed.  Look at your customer journey as cold, warm, and hot.  Work with what is already giving you traction. Email addresses are like phone numbers.  If people remain on your email list, it is because they want to hear from you. SOCIALS: Website: https://kaewhitaker.com Facebook: Kae Whitaker Instagram: @KaeWhitaker REFERENCES AND RESOURCES: A Well Designed Business by LuAnn Nigara The Designers' Inner Circle - Become a Member Today!

Hi Guys! Here's what's working out for me recently with Posting High Quality Content! I love getting some great engagement from audiences on social media! Here are some techniques that have worked out for me, recently, in getting a good response from fans!!!     

Hey Muchachos! These are my Top 5 Best Practices for posting "Relevant Content!" Super BIG DEAL! Please let me know what you think or if you have any comments or questions! I'm so excitedd!!! 

In April we are going to be focusing our Monday Marketing content on Audiences! Today let's hop into Audience Insights and talk about how you can leverage this tool to create and curate content that will resinate with your existing audience, and audiences that you are running your ads to!   Audience Insights is a tool that will help you with both organic marketing strategy and paid Facebook Ads - so it's something that every business owner should be aware of and monitoring occasionally!   Subscribe to FamilyPreneur today so that you don't miss another one of our episodes! We release three times per week:  Marketing Monday Wednesday's Mid-Week Mastermind Friday Reflections We'd also love to have you join the FREE FamilyPreneur Community at FamilyPreneurCommunity.com Learn more about the FamilyPreneur Business Accelerator and join today at »familypreneur.co« I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role. »Read My Full DEI Statement HERE« Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

In April we are going to be focusing our Monday Marketing content on Audiences! Today let's hop into Audience Insights and talk about how you can leverage this tool to create and curate content that will resinate with your existing audience, and audiences that you are running your ads to!   Audience Insights is a tool that will help you with both organic marketing strategy and paid Facebook Ads - so it's something that every business owner should be aware of and monitoring occasionally!   Subscribe to FamilyPreneur today so that you don't miss another one of our episodes! We release three times per week:  Marketing Monday Wednesday's Mid-Week Mastermind Friday Reflections We'd also love to have you join the FREE FamilyPreneur Community at FamilyPreneurCommunity.com

Innovators is a 3D audio experience that combines music and the spoken word to energize and educate you on digital marketing, business, life and achieving your full potential. Visit us at www.c9digital.com.

Social media is the most powerful way for us to get in front of more people and reach more people who might want our services or products. How do we create content that actually moves the needle for our businesses in a meaningful way? How much of ourselves and our lives should we be putting out there? How can we leverage social media so that it actually helps grow our business? On this episode, I’m joined by real estate broker and trainer, social media expert and entrepreneur, Marki Lemons-Ryhal, who shares on the social media trends we should be paying attention to right now. When it comes to social media and technology, there’s something new everyday. Instead of having a degree, we have to become lifelong learners. -Marki Lemons-Ryhal   3 Things We Learned From This Episode Verticalization of Content (14:18 - 16:27) We want to get into the habit of creating vertical content for Facebook and Instagram Stories. Because the videos or photos disappear so quickly,  in order to get any organic traffic, we have to create and post content consistently. The goal should be to create 2 one minute videos a day: one vertical and one horizontal.     How to turn social media views into leads (21:28 - 22:52) If you want to grow a following, generate leads, and add people to your list or sell a product, have a call to action in your videos and then have landing pages and lead capture forms. Why you need to keep your content within the Facebook ecosystem (24:38 - 25:05) Push people to the Facebook messenger bot so that they stay in the Facebook ecosystem. If you’re doing Facebook posts or ads and Facebook sees a link to an outside opt-in page or video, your ads cost more or they are going to go to less people.     When it comes to content that will actually get a response from people, it’s all about being the authority that solves problems for our audience. Through social media, we have the best listening tool to learn about the pain points and challenges people are having. With that information, you can now come up with solutions to these problems that are cost effective and don’t take up too much time. By solving a problem that makes people engage with us, we can grow a following and ultimately our businesses.   Guest Bio- Marki is a Licensed Managing Broker, REALTOR®, avid volunteer, and Major Donor. She is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. You can find Marki on Instagram, Twitter, LinkedIn, and Facebook.   To join her Facebook group go to https://www.facebook.com/groups/realestatelive/ and check out her podcast here.

Mike Marinello never aspired to have a job in communications, but when you figure out you’re a natural fit for a role, sometimes the pieces just fall into place.   Mike has worked alongside political figures like NYC Mayor Michael Bloomberg and for large corporations like Turner Broadcasting, and he’s now an independent communications consultant. Mike joined us for this week’s episode of the podcast to talk about Strategic Partnerships, The Voice of a Brand, Strategic Planning, Metrics, and Relevant Content.

I want to talk about Social Media It’s all about how you doing it You got to learn to convert them into clients In order to get them to your funnel, the content has to be relevant Did you enjoy this episode? Please https://itunes.apple.com/gb/podcast/daniel-gefen-show-daily-motivation-inspirational-sound/id1394759276 (subscribe to my podcast on iTunes), so you get my daily episodes (and you’ll be helping me get to #1 on iTunes!) Wanna be a featured guest on my show? https://www.facebook.com/groups/TheDanielGefenShow/ (Join my exclusive Facebook Group)   Grab a copy of my book!  https://www.amazon.com/Self-Help-Addict-Information-Transformation/dp/1981930450/ref=sr_1_1?ie=UTF8&qid=1516025233&sr=8-1&keywords=the+self+help+addict (The Self Help Addict)

In this episode we share 5 ways to quickly create relevant content for your fans to share with you. Episode Highlights: Mission Statement What is your why? Who are you trying to reach? What are you trying to accomplish? Have a clear and...

In this episode we share 5 ways to quickly create relevant content for your fans to share with you. Episode Highlights: Mission Statement What is your why? Who are you trying to reach? What are you trying to accomplish? Have a clear and centralized theme to give people a reason to listen to what you have to say. This also helps you to create relevant content for your blog, social media channels, or videos. The Communities That Convert Mission Statement: Communities that Convert teaches online community leaders how to build, sustain and use a community platform to build their businesses. Define who you serve. What do they need? Who are you and who do you help? What problems are you solving for which audience? Madalyn helps her community of social media marketers and managers through her Twitter Smarter brand. She discusses how her audience isn’t who she originally thought it would be. She emphasizes how important it is to listen to your audience. Create Content Categories Sub categories to your main topic for your blog, podcast or video program helps you to create content ideas and a calendar fast. It is also great for Search Engine Optimization as it consolidates your knowledge into buckets (hint: Google likes that) and allows you to cross-post between similar ideas. In most WordPress sites your categories can be used as a sort of blog within the blog. Here is an example of how Kami uses categories to set aside posts about the Social Media Breakfast of Houston. As an example, for Communities that Convert Madalyn and Kami created the following five categories to organize and plan content. You can click on the links below to see how the categories are starting to add up over time: Building and Managing a Community Sales and Marketing ROI and Measurement Participation and Engagement Tools Interviews Case Studies Brainstorm Content for Each Category Create specific content for each category. Organizing content categories helps create content that’s consumable by the people that care about it the most and in the ways that matters to them. This method is a great way to see where there’s a lack of content, spread out content and share content in a methodical way. Start Creating in Batches Batch content ahead of time, writing a series and breaking it into separate releases for example. Madalyn and Kami batch podcasts two at a time to stay ahead, do the background work, plan content, batch posts and plan social media. Call to action: Tell us what your content categories are for your audience. Be sure to tweet us @madalynsklar and @kamichat and share your progress with us. We want to hear from you! We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join. Links Social Media Breakfast Category Blog 

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to create content to engage with multiple audiences with different personas How to work with brand ambassadors to generate content Why webinars are great pieces of content and how to style them for your audience How to repurpose and find multiple uses for your content Why compensating your brand ambassadors can strengthen your community   Resources Stephanie on Twitter. ExamSoft VidYard   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jonathan Abrams is the CEO and founder of Nuzzel. His company developed an app that has quickly become one of my faves. Nuzzel solves a problem we all have - overload of information on social media. It allows you to get personalized, relevant news from your friends on Twitter and Facebook without overwhelming you. Jonathan shares with us some insights into this amazingly helpful, free platform. It’s available to use on the web, mobile, and email. Jonathan holds an impressive career portfolio having worked at Netscape, started a few companies including Friendster, and having given a TEDTalk. He’s a true pioneer on the internet and in the social space. Episode Highlights: Nuzzel is a great content curation site that started off with Jonathan’s personal need for really good content. What makes the app unique is that it gets personally relevant news to you without having to do any work. Jonathan shares with us Nuzzel’s new feature which allows you to turn your Nuzzel feed into an automated newsletter with relevant content. Now you have a platform that automatically sends out your top 5 daily news stories to people who subscribe to you. Another feature is the Discover section where you can browse recommended feeds curated by Nuzzel and its users. Jonathan walks us through the process of using Nuzzel. It’s available for free on the web, email, Android, iPhone and iPad. It’s easy! Tweetables: We’re helping people solve their social overload and find the stuff they really need to know about. People can piggyback on your curation choices and get some of your top Nuzzel news without installing anything. Links to tools and resources mentioned in this episode: Nuzzel –  the super-easy way to see news from your friends. Buzzsumo – content curation tool Electoral – build, manage, and explore Twitter lists Feedly – RSS and blog reader TweetDeck – your personal Twitter browser Hootsuite – social media management tool Founders Den – coworking space in San Francisco and where Nuzzel is located Chris Sacca’s Periscope Skimm –  daily email newsletter REDEF – daily “interest remixes” which are curated information streams Drudge Report – Links to international news sources and columnists 99Designs – marketplace for graphic design, including logo design, web design and other design contests. How To Reach Jonathan: You can reach Jonathan on Twitter at @abrams or LinkedIn or visit his website at www.nuzzel.com. Your Call To Action: Your call-to-action for this episode is to check out Nuzzel and sign up for a free account. You can do this on the website or through the iOS or Android mobile device. It also works on Apple watch. It’s a great app! I definitely encourage everyone to get on it. Once you do this, please tweet me @MadalynSklar. I want to hear from you! Share your love for Nuzzel! www.madalynsklar.kcom/nuzzel Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. Thanks for the listen! I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

144 Podcast Answer Man – Interviews – Recording Procedures v/s Post Production Workflows – Multiple Podcasts On One WordPress Site – And How To Come Up With Consistent Relevant Content. Right Click Here To Download In this episode, I cover the following topics: My Thoughts on Interviews The concept of Recording Procedures v/s Post Production […] The post 144 Podcast Answer Man – Interviews – Recording Procedures v/s Post Production Workflows – Multiple Podcasts On One WordPress Site – And How To Come Up With Consistent Relevant Content. appeared first on The Cliff Ravenscraft Show.