Public relations tips and media survival skills for today's marketplace. Hosted by Kathe Stanton, each episode focuses on a single topic such as becoming more quotable, identifying media opportunities, writing op-ed, or interacting effectively with reporters.
Quick tip to rev up vocal energy for interviews, presentations. 1:01 kathestanton.com
Getting to the point with business announcements. (Standard version) More at kathestanton.com
Getting to the point with business announcements. (HD version)
Using Twitter hashtags at industry events. More tips at kathestanton.com or PRCamp.net
Avoid interview snafus that lead to Internet infamy.
Media-training tip: Avoid the tired expression "under the bus" — or at least make it fresh.
Media-training tip: Avoid the over-used expression "under the bus" — or at least tweak it to be fresher.
Controlling hands on-camera, in presentations. Time: 1:01 Host: Kathe Stanton More at PRCamp.net
Where to look during an on-camera interview Time:1:02 More episodes on ITunes, at PRCamp.net or kathestanton.com Also on YouTube
Lessons from skywriting pilots for effective, efficient media relations. Host: Kathe Stanton More at PRCamp.net or KatheStanton.com Time: 1:55
PR tips from ice fishing? You betcha. Time: 1:01 More episodes at PRCamp.net or kathestanton.com
Using numbers effectively in storytelling, PR content. Time: 1:03 More episodes at PRCamp.net
On-camera performance tip for Web site videos. Time: 41 seconds More tips at PRCamp.net
Using pronunciation tips for names. Time: :59 More at PRCamp.net kathe.stanton@gmail.com
DIY tracking of visibility in media.Time: 1:13 More at PRCamp.net Kathe.Stanton@gmail.com
Give a person's name for media contact instead of the impersonal info@ or media@. Time: :49 More at PRCamp.net Kathe.Stanton@gmail.com
Choosing and using acronyms and other abbreviations.Time: 1:06More at PRCamp.netKathe.Stanton@gmail.com
During an interview, avoid starting an answer with a comment on the question. Time: :51 More at PRCamp.net Kathe.Stanton@gmail.com
Why it's important to put a date on every news release. Time: :55 For help with news releases and other media kit content: kathestantonpr@gmail.com
Earn interest in your organization with a range of story ideas. Time: :57 For help identifying media opportunities: kathestantonpr@gmail.com
Writing an effective E-pitch. For help identifying stories and pitching: KatheStantonPR@gmail.com
Drop the word "excited" from news releases. Time: :45 Host: Kathe Stanton Web site: PRcamp.net
Flattery in news releases. Time: 1:26 Host: Kathe Stanton Web site: PRcamp.net
Using a Flip camcorder to shoot Web clips. Time: 1:35 Host: Kathe Stanton Web site: prcamp.net
Getting rid of those, uh, pesky, um, you know, like, uh, verbal tics. Time: 2:20 Host: Kathe Stanton Web site: prcamp.net
Using media alerts, how they differ from news releases. Time: 2:19 Host: Kathe Stanton
Making the most of media coverage. Time: 2:19 Host: Kathe Stanton
Tips for writing Op-Ed pieces to raise visibility. Time: 2:43 Host: Kathe Stanton
Creating tips features for PR. Time: 2:09 Host: Kathe Stanton
Four tips for pitching story ideas to media. Time: 1:41 Host: Kathe Stanton
Hidden PR value in thank-you notes to media. Time: 1:27 Host: Kathe Stanton
Media lists, purchased or developed from scratch, need to be vetted for each project. Time: 2:33 If this doesn't play, a Flash version is available on YouTube. Search: Kathe Stanton PR Camp
Improve your Quotability Quotient or QQ. Be sure the important points you make during a media interview — and why make any other kind — are well expressed. Time: 4:04 Note: Apple enhanced version, replacing MP3 version.
Episode 8. Why the question "Who cares" is important in media relations. Time: 2:30 Host: Kathe Stanton
Episode 7. Tips for creating content in a Web site media room. Length: 4:29 Host: Kathe Stanton
Episode 6. Why a Web site media room is an important PR tool. Time: 4:00 Host: Kathe Stanton
Episode 5. Ideas for media stories that can promote a business, organization, project or product. Time: 3:54 Host: Kathe Stanton
A news release can deliver messages the sender never intended. Avoid embarrassing big-oops moments.
Tips for keeping a collection of your best lines, anecdotes, analogies and insights so they're readily available when you're preparing for a media interview or presentation. Host: Kathe Stanton Time: 3:35
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