Serious About Selling

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Lead Generation and Sales Tips, Tricks and Strategies For Sales Professionals and Business Owners Who Want to Make More Sales and Profits.

Brian Conway | Achieve Success


    • Feb 17, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 6m AVG DURATION
    • 38 EPISODES


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    Latest episodes from Serious About Selling

    Play Episode Listen Later Feb 17, 2023 4:04


    Here's a simple technique that you can use to give your sales presentations more impact, grab more of the audience's attention and help them better understand what you are selling so that you close more sales. Differentiation can be hard, so sometimes how you sell or present, not just what you sell can be the differentiator. Visit: www.AchieveSuccess.co.uk for more free sales tools and resources to help grow your top line.

    Play Episode Listen Later Feb 13, 2023 4:04


    90% of the businesses I work with leave the #sales process to their sales reps and end up with a team of individuals all doing their own thing with little consistency or quality control. Watch this video as I share just a few of the benefits of a formal sales process and how to quickly create one for your business. Visit: www.AchieveSuccess.co.uk for more free sales tools and resources to help grow your top line.

    Play Episode Listen Later Feb 6, 2023 4:03


    Wouldn't No Competition be nice??   This simple sales tactic could do that, by disarming your competition and making you the only choice for your prospective buyers. "Competition" is typically nothing more than ‘comparison', so create a sales proposition that isn't comparable to anything else on the market and you have no competition.   Visit: https://www.AchieveSuccess.co.uk for more free sales resources.

    Play Episode Listen Later Feb 3, 2023 5:01


    When people are making purchasing decisions, particularly in B2B, they often use the key metric of ROI, Return on Investment. There's two elements to calculating the Return on Investment, it's basically a comparison between how much they spend and the value, that that investment gives delivers. If you can increase the value side of the equation, you can create a significantly better ROI without having to offer a discount. https://www.AchieveSuccess.co.uk

    The Secret to Success in Selling

    Play Episode Listen Later Jan 30, 2023 5:05


    Play Episode Listen Later Nov 4, 2022 6:36


    If you 10X the Size of Your Addressable Market, You Could See a 10X Increase in Sales and Revenue!! Most people only focus on a small percentage of their total addressable market WITHOUT even realising it. The good news is… … it's easy to increase the size of your addressable market by 10X and with that will come a HUGE increase in the potential revenue you can create for your business. https://www.AchieveSuccess.co.uk

    How You Can Make More Sales By Having a Different Perspective on Your Competitive Landscape!

    Play Episode Listen Later Sep 3, 2022 7:17


    In sales, you have got to be competitive to be successful,  but many businesses DO NOT fully recognise the competitive threat that they face and who their biggest competitor might actually be.  More free sales resources at https://www.AchieveSuccess.co.uk

    Understand How Customers Buy AND How We Can Make Them Buy From You

    Play Episode Listen Later Sep 1, 2022 6:22


    You will close more sales if you can align your selling activity with the customers buying process. This will also give you a HUGE competitive advantage, allowing you to outsell your competition at every turn! More sales resources at: https://www.AchieveSuccess.co.uk

    Common Sales Questioning Mistake and How to Fix it to Close More Sales

    Play Episode Listen Later Aug 26, 2022 4:22


    Here's an easy to make sales questioning mistake (and how to fix it) that could be costing you your next sale. I bet you say "

    How Do You Compete Against Companies Selling The Same or Very Similar Products or Services?

    Play Episode Listen Later Aug 24, 2022 4:39


    You can compete in the WAY you sell, not just by WHAT you sell, let me explain in today's podcast.  More free sales tips... https://www.facebook.com/groups/toplinetransformation      

    How a Different Perspective Can Help You Close More Sales

    Play Episode Listen Later Aug 19, 2022 2:38


    Sometimes getting another person's perspective is all it takes to make the sale. More free sales resources available at www.AchieveSuccess.co.uk Full video version of this podcast is on Youtube @ https://youtu.be/Rq907C3FcuY    

    What Are Top Sales Achievers Doing That You're Not Doing??

    Play Episode Listen Later Aug 18, 2022 6:15


    What are top sales achievers doing that you're not doing? That's a question I've been asked many times by some of the tens of thousands of sales people I've trained. What is it that enables some sales people and some businesses to be able to close more sales, to do it quicker and really drive their revenue, building a highly profitable business? https://www.AchieveSuccess.co.uk

    How to Make Your Advertising Budget Create More Leads For Less Ad Spend | More Leads, More Sales!

    Play Episode Listen Later Aug 17, 2022 4:52


    Want to know a SIMPLE tweak that could give you 2-5 x more leads from your marketing and advertising activity, without increasing your ad spend??  I say two to five because that's the sort of results my clients are typically getting. Good Lead generation is the foundation for filling your pipeline with hot prospects and ultimately closing more sales and increasing revenue and profit. Visit: https://www.AchieveSuccess.co.uk 

    How to Close More Sales Using Compelling Offers

    Play Episode Listen Later Aug 17, 2022 6:48


    Discover How 'Offers' Can Help You Create More Sales and Close More Deals. Here's a worked example to show how to improve an offer and thus improve its ability to close more sales.  Offers can be used to create true market differentiation as often nobody else is promoting the 'offer' you have created, so your prospects cannot go elsewhere to get it, which significantly helps close more sales. For more free resources, visit: https://www.AchieveSuccess.co.uk

    How to Thrive as a Small Business During a Recession

    Play Episode Listen Later Aug 16, 2022 6:08


    There's 3 Things You Can do in a Recession, BUT There's Only ONE THING You Must do. You can not only survive the impending economic downturn, but you can actually thrive during the recession forecasted to hit late this year and into 2023. Join my FREE Top Line Transformation Facebook Group at https://www.facebook.com/groups/toplinetransformation  

    Objection Handling Sales Training...When Someone Says They Need to Speak to Somebody Else First

    Play Episode Listen Later Feb 22, 2022 5:07


    "I need to speak to my boss (or significant other) first" is a common objection and one that many so called 'gurus' incorrectly advise on how you should deal with it. This podcast, from my series of short, bite-size selling tips and tricks (FourMinuteFriday) describes a professional way to deal with this common sales objection.  More FREE Sales Resources available at https://www.AchieveSuccess.co.uk 

    Your Company Strap Line Could be Costing You Business!

    Play Episode Listen Later Jan 12, 2022 5:57


    Your business tagline/strap line could actually be LOSING you business, not attracting clients to you.   Your personal description on the social media platform could also be doing the same.  You're going against the most basic elements of human psychology and probably don't realise it. Visit: http://www.AchieveSuccess.co.uk 

    An Easy Way to Create a High Demand For Your Services

    Play Episode Listen Later Feb 12, 2021 8:57


    Selling is all about solving problems, but what if you could create the problem?  If you can create the problem, you can create demand and if you can create demand, you will create sales.  This podcast provides a strategy to do this.https://www.AchieveSuccess.co.uk

    How to Get High Quality Leads Every Time

    Play Episode Listen Later Feb 2, 2021 13:44


    In this podcast, I share 2 tips that will increase the quality of your leads and help you close more sales.Most sales people and business owners don’t actually understand what a sales lead is! You think you do, but most people don’t.Because of this, you think that just because your lead didn’t buy from you today, they were a bad quality lead, when this isn’t always the case.  This video will show you how to turn any lead into a quality lead.

    Become the Marketing Wizard

    Play Episode Listen Later Feb 1, 2021 15:12


    Frustrated with "marketing agencies", I decided I would stop looking for the Wizard to work their magic on my business, but instead "Become the Marketing Wizard" and take control. Here I explain a simple strategy for filling your sales funnel with new leads.  Download this book to help you... https://www.achievesuccess.co.uk/funnel-bait  

    How to Make More Sales Without Working Any Harder!

    Play Episode Listen Later Jan 18, 2021 14:59


    Copywriting is one of the core, yet most overlooked skills that business owners and professional sales people should be good at! So, here's one simple technique for grabbing more attention, creating more prospects and leads.Done well, you won't work as hard at closing sales, because you'll end up speaking to the right people, people who want what you have.https://www.achievesuccess.co.uk

    Linger Longer and You Will Make More Sales

    Play Episode Listen Later Nov 19, 2020 4:44


    I believe this is the core attribute of great sales people... ...the ability to not rush into closing the sale too quickly, but instead to take your time and to "LINGER LONGER" at the diagnosis and quantification stage.Doing this builds rapport, trust and even belief that what you then propose as the solution to the prospect's needs, will deliver what you say it will.  Get more sales tips, tactics and strategies at https://www.AchieveSuccess.co.uk/blog

    Get the First Sale First

    Play Episode Listen Later Oct 16, 2020 5:55


    Making the first sale is usually the hardest, with subsequent sales being much easier. Therefore…You must have strategies in play that focus on landing a client first. Then you can up-sell and cross-sell to drive more value from each client.Here’s 3 simple tactics to help you do just that.

    2 Words That Will Help You Sell More

    Play Episode Listen Later Oct 9, 2020 4:00


    In my last podcast, I shared 3 words that can help close the sale, in this audio class I share JUST 2 WORDS that will make you better at selling and help you close more business.BTW, if more lead gen. training is what you want, I'm running a free web class each week on effective lead generation and marketing tactics, for both business owners and sales people, just visit: https://www.AchieveSuccess.co.uk to register

    3 Words That Help Close the Sale

    Play Episode Listen Later Oct 9, 2020 3:13


    Sometimes the simplest of things have the biggest impact, so here's a very SIMPLE SALES TECHNIQUE that will transform how your prospects sees your product or service and then want to buy it.This technique uses simple 3 words that turn the features/capabilities of your product into your prospect's desired outcome; which is what they actually want. www.AchieveSuccess.co.uk

    The Power of the "Summary" to Close the Sale

    Play Episode Listen Later Aug 13, 2020 4:58


    The use of "summarising" is a very under-utilised tool in sales. here's why...For more FREE sales resources, visit: https://www.AchieveSuccess.co.uk

    Stop Trying to Herd Sheep

    Play Episode Listen Later Aug 7, 2020 5:35


    Sometimes marketing is like 'herding sheep', so here's the single most important trick in marketing to bring order and predictability to your lead generation.The S of my SMART Marketing framework, is probably the most overlooked, yet important part for a successful marketing campaign, on or off line.This podcast explains why & makes it easier to identify your ideal client & give them what THEY want, which in turn increases sales.https://www.AchieveSuccess.co.uk/SMART

    Grow Your Audience

    Play Episode Listen Later Aug 4, 2020 2:49


    Here's a question I've been getting a lot lately… “As we are still being impacted by COVID lockdown, what should I do? People aren't buying at the moment, everything's gone static, should we just lock the doors, keep everybody furloughed and go home?” Here's what you should be doing... Brian Conwaywww.AchieveSuccess.co.uk

    "The Money's in the Follow Up" - so do it properly!

    Play Episode Listen Later Jul 31, 2020 5:50


    What "Follow Up" is not, plus some tips to make your follow up more effective so that you close more leads into paying customers.

    How Geometry Will Help Your Business Survive COVID-19 (and Thrive in the Aftermath)

    Play Episode Listen Later Mar 30, 2020 7:05


    There's one thing we MUST do as business owners and entrepreneurs during a recession and basic geometry explains what that is and why it's so important.Not only survive the Corona Virus, but make sure you are ready to thrive once these challenges pass.Visit: https://www.AchieveSuccess.co.uk for more free sales resources.

    Always Be Closing - WRONG!

    Play Episode Listen Later Oct 7, 2019 6:46


    ABC in sales was aways about "going for the close".  Today, I think this does you more bad than good as I explain this episode of #SeriousAboutSelling.

    Your Smallest Viable Market

    Play Episode Listen Later Oct 2, 2019 6:19


    Trying to sell to everybody and anybody can actually mean you sell to less people, rather than more as you might think you will.  This episode of Serious About Selling explains why.

    The Power of the Supplementary Sales Question...

    Play Episode Listen Later Sep 27, 2019 7:29


    When selling, don't jump in too soon with a solution to the problem your prospect has explained. Instead... stop, take a moment and ask supplementary questions.This video shows the benefits of digging deeper into the challenge, of... "Lingering Longer".  You'll find you discover much bigger #sales opportunities or find more powerful reasons for why the prospect should take action and buy from you.

    You Can Make Excuses or Money, BUT Not Both!

    Play Episode Listen Later Sep 25, 2019 5:34


    TAKE ACTION... In these podcasts I share tips and tricks to increase your sales.  BUT... these tactics and strategies are useless unless you take action and actually apply what I teach.  In this episode, from what was previously called "Four Minute Friday", I discuss the application of these sales techniques and how one listener created 7 new leads, as part of their lead generation activity, by applying one simple strategy that I shared in a previous episode. 

    Write a Letter and Ditch the Email

    Play Episode Listen Later Sep 25, 2019 7:17


    Another older 'Four Minute Friday' episode, but one where I talk about one of my favourite lead generating techniques... sales letters.  Done correctly, you will find much warmer leads and really stand out from the crowd in your industry.  Try it.

    The Money is in Your List

    Play Episode Listen Later Sep 25, 2019 5:57


    This #SeriousAboutSelling episode is from when this podcast was called "Four Minute Friday" (just so I don't confuse you) and discusses the importance of building "A List".  Businesses do this, but it's just as important for sales professionals as well.  In the episode I explain why and how this can make you money.  It may be one of the most value assets you create!

    SALES SCRIPTS! A Good Thing or a Bad Thing in Selling?

    Play Episode Listen Later Sep 13, 2019 5:48


    Here's my thoughts on why I think scripts can be detrimental to your sales success. Let me have your thoughts... For more free sales and business resources to help with lead generation, selling and closing, visit: https://www.AchieveSuccess.co.uk

    Increase Your Sales Closing Rate by Creating More Value

    Play Episode Listen Later Sep 9, 2019 8:27


    The gap between where your prospective customer is now and where they could be if they purchased our product or service equals the value you provide.  The larger you can make that gap, the more value they'll receive and the more likely they are to buy.  

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