Podcasts about smart marketing

Watch the Youtube video here: https://www.youtube.com/watch?v=XOPuKSRFpLQ   If you're ready to boost your production and finally scale your real estate business with confidence, this breakdown of the LMCM system will show you exactly how top agents do it. In this video, we explain What Is LMCM and How It Explodes Your Real Estate Production by walking through the core foundations of the List More Close More System and why it's helping agents grow faster in today's market. The LMCM System Explained also shows how accountability, mentorship, and modern tools give you the support needed to scale your real estate business with clarity and confidence. Whether you're a new agent or a seasoned producer plateauing in your goals, this video reveals how LMCM helps you convert more leads, strengthen your brand, and stay front-and-center with your ideal clients. Drop your questions in the comments and check the link below for details on how to join the List More Close More System.

Aaron Cirksena built one of the fastest-growing virtual advisory firms in the country by treating marketing like a real business function, not an afterthought.In this episode of The Advisor Journey, Aaron shares how he went from a one-man shop to a multi-advisor, fully remote firm by mastering paid digital marketing, tracking key metrics, and building a repeatable system for growth.He breaks down the early days of hustling for business, the moment he discovered scalable digital funnels, and the mindset shift that allowed him to delegate, hire, and expand the firm's reach.Advisors will learn the importance of knowing their numbers, reinvesting in marketing, and building a structure that creates predictable opportunities rather than relying on luck or referrals.ABOUT ALTRUIST: We're on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs. Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us STAY CONNECTED: Instagram ► https://www.instagram.com/altruistcorp/ Twitter ► https://x.com/altruist Linkedin ► https://www.linkedin.com/company/altruistcorp/ ABOUT THE ADVISOR JOURNEY: Real-life strategies for the modern financial advisor who's ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don't miss it. Disclaimer: Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...

In this episode of Healthy Mind, Healthy Life, host Yusuf sits down with Jessica Rennard, Chief Merchandising Officer at HELPSY and long-time resale innovator, for a real conversation on what sustainable fashion actually looks like behind the scenes. They dig into the tension between mission and margins, how circular fashion and resale really work in practice, and why keeping clothes out of landfills is more complex than any tagline. This is a grounded look at circular fashion, resale, and the clothing reuse economy, including what happens when ethics cost money, why brands still overproduce, and how consumers can buy with more intention. If you care about sustainable fashion, circular economy, mental health of founders, ethical leadership, and conscious consumption, this episode gives you practical questions to ask yourself the next time you hit “buy now”.   About the Guest  : Jessica Rennard is Chief Merchandising Officer at HELPSY, a certified B Corp focused on clothing reuse and circular solutions. She has spent years building the resale and returns ecosystem, from launching her own secondhand business to scaling circular returns models for brands. Jessica is known for her no-nonsense perspective on sustainability. She focuses on real impact, not green marketing.   Key Takeaways: Sustainable fashion is still business. Companies like HELPSY must stay profitable while trying to keep clothing out of landfills, which means constant trade offs between mission and margins. Circular fashion works best when companies find a clear model that balances profitability and sustainability, such as circular returns where brands send returns directly to a reuse partner. Doing the right thing sometimes costs money. Paying to repair or recycle damaged items is not always “financially smart”, yet it is essential if a company claims to be sustainable. There is still confusion over who owns responsibility. Brands, consumers, governments, and manufacturers all touch a garment, but no single sector has fully claimed end of life accountability. Secondhand and resale extend a garment's life, but they do not automatically reduce overproduction. If every secondhand purchase is matched with a new one, the system stays linear. Consumers play a key role. Choosing purposeful purchases and planning what will happen to an item when you are done with it are powerful, practical steps. A simple rule. Before buying, ask where that piece will go next. Donate to trusted nonprofits or reuse partners instead of sending clothing to the trash.   How to Connect with the Guest   Listeners can connect with Jessica Rennard here. Instagram: @TheFashionDisruptor Resale business Instagram: @the.nusource (N U S O U R C E) Website: https://pr.nusource.io/jessica    Want to be a guest on Healthy Mind, Healthy Life? DM on PM. Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.   Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty. storyteller, survivor, wellness advocate. this channel shares powerful podcasts and soul nurturing conversations on • Mental Health & Emotional Well being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

Welcome to the CRE podcast. 100% Canadian, 100% commercial real estate. In this episode of the Commercial Real Estate Podcast, hosts Aaron Cameron and Adam Powadiuk welcome Riz Dhanji, Founder and President of RAD Marketing, about how real estate marketing is evolving across Toronto's condo and purpose-built rental sectors. Riz shares his expertise on tackling... The post Mastering Lease-Ups and ROI Through Smart Marketing with Riz Dhanji, Founder and President of RAD Marketing appeared first on Commercial Real Estate Podcast.

In this episode of The Digital Executive, host Brian Thomas sits down with Behdad “B” Jamshidi, founder of CJAM Marketing Connector, to explore why most businesses struggle to choose the right marketing agency—and how to fix it.After evaluating over 1,000 agencies and curating a lean network of top performers, Behdad shares his proven framework for identifying “A-player” partners who deliver exponential growth versus “B-player” agencies that stall momentum. He unpacks red flags to watch for, from vague reporting to unrealistic “full-service” promises, and explains the 40-point checklist he uses to assess credibility and fit.Behdad also dives into how AI and specialization are reshaping marketing execution, and why strategy—not just tools—will define the next era of successful brand-agency relationships.Whether you're a founder, CMO, or entrepreneur looking to scale smarter, this conversation offers practical insights for finding the right marketing partner and building trust that drives results.If you liked what you heard today, please leave us a review - Apple or SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a purpose-led business that changes lives — with The Big Sister Experience This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia. Kritz and her sister Bianca have built one of Australia's most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money don't have to be mutually exclusive. In this episode, Mia and Kritz unpack what it really takes to build a purpose-led business that lasts: how to price impact work fairly, say no to misaligned opportunities, and keep your values intact as you grow. They also explore the hidden costs of “doing good,” why following your gut in business is underrated, and how emotional storytelling can connect — without crossing into oversharing. The big takeaway: Purpose isn't enough — structure, sustainability, and self-awareness make it work. When you charge what you're worth, protect your team, and stay aligned with your mission, you don't just make an impact — you make it last.

On this powerful episode of The MisFitNation, award-winning host Rich LaMonica and Special Guest Host Chris welcome Remso Martinez, a U.S. Army veteran, serial entrepreneur, and the Founder & CEO of Marketer on the Run. Based out of Las Vegas, Remso is a marketing trailblazer helping creators, authors, and business leaders turn influence into income. From the battlefield to boardrooms, Remso shares his journey of grit, growth, and digital freedom—and how he built a thriving marketing agency grounded in service, creativity, and hustle.

If you've been dreaming about starting your own mobile detailing business, this episode breaks down exactly what you need to get rolling — without wasting money or time.Andre Mezalira, founder and CEO of Wings Mobile Detailing, shares the same step-by-step process every new franchise owner follows to build a strong, scalable detailing business from day one.You'll learn how to:Register your business and get the right insurance

Send us a textMost contractors don't have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart's digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won't collapse when a platform changes the rules.We get practical fast. If “family-owned” is your headline, you're blending in. Instead, choose a USP that's provable and valuable: same-day installs, weekend hours without overtime, or flexible financing. From there, we map a resilient stack that aligns operations with demand: a CRM that can handle volume, automated nurturing to recover no-shows and slow deciders, strong search visibility, and brand-building through video and audio with precise household targeting. One standout tactic: retarget website visitors with oversized direct mail that lands days after they browse—perfect for bigger, non-urgent purchases like tankless water heaters, where timing and recall close the gap.Measurement is the unlock. We walk through shifting from cost per lead to customer acquisition cost and show how matchbacks connect exposure on CTV, radio, and social to actual new customers. No advanced stack? Use call tracking and a simple monthly CAC baseline to create a meaningful “pass/fail” view. Month one is an educated guess; month two should be optimization, not reinvention. When leads dip, pull pre-planned levers—adjust the audience, rotate offers, move budget up or down the funnel, or trigger targeted mail and outbound—rather than scrambling for “what's new.”If you're ready to stop chasing the most expensive leads in your market and start building a brand people search by name, this conversation is your blueprint. Listen, take notes, and then tell us: what's your current CAC target, and which lever will you pull next? If the show helped, subscribe, leave a review, and share it with a contractor who needs steadier growth.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Customer loyalty is great—but is it enough to keep your auto repair shop growing? In this Workshop Whispers episode of Whispering Loudly, Rachel Evans unpacks why repeat clients don’t always guarantee long-term success and why understanding customer attrition is key. Rachel shares insights on tracking data, maintaining a healthy marketing strategy, and encouraging word-of-mouth in a changing market. She also dives into the reality that up to 18% of your customer base may slip away each year and explains how to combat it with consistent engagement and smarter systems. If you’ve ever wondered why your workshop feels busy but growth has stalled, this episode offers practical steps to protect your margins, boost retention, and turn loyal customers into a sustainable foundation for your business. Whispering Loudly, The Workshop Whisperer's Podcast. Thanks to Titanium Sponsor, Mechanic Desk and Diamond Sponsor Ventavid. Find out more about the Workshop Whisperer -https://workshopwhisperer.com/ Want to find out how The Workshop Whisperer team can help put your auto repair shop on the path to business success? Head to https://www.workshopwhisperer.com/whisperingloudly to claim your free Workshop Success Session with the team.See omnystudio.com/listener for privacy information.

Send us a textBuilding a consulting firm from scratch requires more than expertise—it demands vision, resilience, and an unwavering commitment to culture. Edward Beals, founder of Loft9, demonstrates how these principles can transform a startup consultancy into an acquisition target in less than a decade.Starting with just two founders and modest investment, Loft9 achieved remarkable first-year results: 17 employees and $2.2 million in revenue. Beals attributes this success to their cultural foundation, what he calls the "trifecta of awesomeness"—hiring people who are smart, driven, and humble. This cultural emphasis wasn't just internal; it became their market differentiator when competing against established players."Clients are looking for a partner, someone who's going to roll up their sleeves and get in the trenches with them," Beals explains. "Not just someone to come in, tell them what to do, and walk away with a fancy deck left behind." This philosophy, combined with their co-delivery quality assurance model, helped them win business despite never being the lowest-priced option.When SIA Partners acquired Loft9 in 2019, the deal came together with surprising speed—just three months from letter of intent to closing. The acquisition offered strategic advantages for both companies: SIA gained a West Coast presence, while Loft9 accessed complementary capabilities in design thinking and data science without having to build them from scratch.For aspiring consultancy founders, Beals offers practical wisdom: invest in marketing earlier than you think necessary (particularly SEO), surround yourself with critical perspectives that challenge your ideas, and find deep personal motivation—for him, it was providing for his children—that will sustain you through the inevitable challenges of entrepreneurship.Want to transform your consultancy's value? Visit equitysherpa.com to discover how we help owners quadruple their equity value over a two to four year period.Prof. Joe O'Mahoney helps boutique consultancies scale and exit. Joe's research, writing, speaking and insights can be found at www.joeomahoney.com

Are you struggling to keep up with marketing while running your boutique? What if you didn't have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong customer connections and drive sales.  Resources: Boutique Bestie Solutions: Website | Pinterest | Instagram | Facebook Kinsey Harris: LinkedIn Content Machine Sign Up Promo Sign Up Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Eric Barstow graduated with an economics degree, seemingly destined for Wall Street. Instead, he stuck with the painting business he started in college—a side hustle that was already generating $110,000 a year while he worked only five to ten hours a week. Realizing the massive opportunity and low competition in the home service space, Eric leaned in. Today, he is the co-founder of National Painting Group, projecting $35 million this year, and runs Painting Business Pro. And guess what? He barely knows how to paint.Eric's entire model proves entrepreneurs don't need trade skills to build a multi-million dollar service business; they need systems. His strategy relies entirely on leveraging subcontractors—a method that fixes profit margins, eliminates liability, and perfectly manages seasonal slowdowns. He reveals his exact tactics for finding reliable subs (including his specific Craigslist and paint store strategies) and shares the "Phase Zero" marketing hustle needed to land your first customers, including his scripts for door-to-door marketing.He details his proven sales process, including how to use price anchoring and specific incentives to close deals on the spot, and breaks down the financial model required to maintain a 20% net profit margin. If you want to build a highly profitable business without ever picking up the tools, this episode is essential listening.Takeaways:- You do not need to be skilled in the trade to build a successful trade business; Eric is an awful painter, but he excels at building marketing, sales, and management systems. - Leveraging subcontractors instead of employees is the most efficient way to scale a service business, as it fixes your margins (fixed price per job), reduces liability, and allows you to scale up or down instantly with seasonal demand.- Find reliable subcontractors by posting ads twice daily in both the "general labor" and "skilled trades" sections of Craigslist, or by approaching painters in unmarked vans at local paint stores.- In "Phase Zero" (getting from $0 to stability), focus only on marketing that generates leads quickly, such as door-to-door sales and lawn signs. Avoid long-term plays like SEO or vehicle wraps.- A highly effective lawn sign strategy is placing them near high-traffic retail areas (like Costco or Whole Foods) on a Friday afternoon, as city workers are unlikely to remove them over the weekend.- Use "price anchoring" in your sales process. Before showing the contract, verbally tell the customer the typical price range for a job their size (e.g., "A house like this is usually about $6,000") to reset their expectations.- Create urgency and close deals on the spot by offering incentives that also benefit your business, such as a small dollar amount discount (never a percentage) if they sign that day or agree to take an urgent open spot on your schedule.- You should aim for a 20% net profit margin. A healthy budget allocates 50% to labor/materials, under 10% to marketing, 6-7% to sales, 6-7% to project management, and 7-8% to overhead.- The market size is irrelevant; success depends on implementation. Eric has clients doing millions in revenue in towns with populations as small as 27,000. - Build the business around your desired lifestyle from day one. By setting firm constraints (like working only 30 hours a week or never on weekends), you force yourself to build efficient systems rather than just working more hours.Tags:  Business Skills, Service & Consulting, Subcontracting, Marketing, Home ServiceResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcastConnect with Eric: https://paintingbusinesspro.com/

Welcome to Day 28 of the Double Your Profit SeriesThe go-to series for contractors, home service owners, and small business entrepreneurs.Today's lesson is simple, bold, and direct: Outspend Your Competitors in Sales & Marketing.

Growth doesn't happen by accident, it's built through systems, consistency, and the right strategy.Welcome to Gym Marketing Made Simple, the go-to resource for boutique gym owners who want to attract more clients, increase revenue, and simplify marketing. Each week, we bring you real conversations with gym owners and industry experts who share what's working to help gyms grow without the guesswork.Episode HighlightsIn this episode, Eric Siegel, owner of CrossFit 781, shares how shifting from mentorship to paid marketing helped his gym achieve consistent monthly growth and a 20% revenue increase. He reveals the systems, lead follow-up habits, and specialized marketing support that freed up his time and improved his peace of mind.Key InsightsPaid marketing delivers better results when solid systems are already in place.Quick lead follow-up through calls, texts, and emails is critical for conversion.Outsourcing marketing can save time and reduce stress for gym owners.Consistent lead generation supports long-term growth beyond referrals.Specialized marketing partners understand the unique needs of the gym industry.Investing in personal and professional growth is the best business move.Episode Chapters00:00 Intro00:05 Eric's Initial Outreach and Mentorship02:02 Transition from Mentorship to Paid Marketing05:03 Challenges and Strategies in Paid Marketing07:57 Importance of Consistent Leads and Growth15:30 Long-Term Growth and Business Advice 20:24 Future Goals and Business Investment22:57 Final Thoughts and EncouragementCall to ActionIf you're ready to see steady, predictable growth for your gym, learn from owners who've done it. Share this episode with another gym owner who could benefit from Eric's insights, and join the conversation in our community.Supporting InformationCrossFit 781 on FacebookEric Siegel on FacebookThanks for tuning in to Gym Marketing Made Simple. Every week, we bring you real-world marketing stories and proven approaches to help your gym grow. See you in the next episode!

Brett Keppler turned market chaos into opportunity, scaled a foreclosure empire, and built a revolutionary software tool, all while balancing life, business, and meaning.See full article: https://www.unitedstatesrealestateinvestor.com/from-cubicles-to-closings-turning-market-chaos-into-real-estate-mastery-with-brett-keppler/(00:00) - Introduction to The REI Agent Podcast(00:06) - Meet Mattias and Erica: The Hosts with a Holistic Mission(00:14) - Embracing the Hard Days and Pushing Through(01:14) - Cold Plunges and Staying Energized(02:35) - Introducing Brett Keppler: From New Agent to Powerhouse(05:02) - Brett's Journey Begins: From Cubicle to Four-Family House(07:28) - Getting Licensed and Diving into Sales(11:31) - Finding a Niche in Foreclosures During the Crash(14:07) - Scaling Up with Systems and Smart Marketing(17:25) - Building and Running a High-Volume Brokerage(21:30) - Birth of the NEXT Software Solution(23:30) - NEXT: Automating Real Estate Transactions with AI(26:10) - Why Brett Chose Not to Invest Further in Rentals(29:06) - The Case for Syndications and Better ROI(31:30) - Diversifying Income Streams and Scaling Smart(34:42) - Signs of Burnout and the Need to Pivot(38:21) - Building Teams: Letting Go of Expectation Clones(42:15) - 12-Week Year: Brett's Favorite Team Productivity Book(45:35) - Family, Business, and the Pendulum of Priorities(46:53) - Final Thoughts on Balance, Burnout, and What Really Matters(47:02) - Connect with Brett and Learn About NEXT Software(47:35) - Show Outro: Subscribe and Keep Building the Life You WantContact Brett Kepplerhttps://www.treorealtors.com/https://www.nekst.com/https://www.instagram.com/brettandtreo/For more incredible content to help you increase your holistic success, visit https://reiagent.com

This week, Ivy Slater, host of Her Success Story, chats with her guest, Jennifer Gardella. The two talk about Jennifer's journey from academia to entrepreneurship, the strategies law firms can use to stand out online by creating client-focused content, and the crucial role that having a coach and a business development plan plays in scaling a successful firm.  In this episode, we discuss: The growing pains and surprising lessons of scaling a service-based business  What digital marketing solutions really help professional service firms, especially law practices, stand out online When to focus on building a solid business development plan rather than chasing every trendy marketing tactic Why understanding your ideal client and how they actually search for your services is crucial Who benefits most from coaching and mentorship in legal and professional services   Jennifer Gardella - Founder of The Gardella Group. For over 10 years Jennifer has helped small business owners, personalities, and start-ups attract their ideal clients executing a strategic digital marketing campaign.  She writes blogs, social media posts, and newsletters for a select group of clients.   Jennifer built The Gardella Group while living in a relationship of domestic violence.  She now shares her experience, escape and healing journey with your employees to raise awareness and educate to empower others to support victims and survivors.  You can find her book, Domestic Violence Awarness:  Listen for the Whispers of Abuse on Amazon and her awareness work at JenniferGardella.com. Jennifer has a PHD from Rutgers University and completed her undergraduate work at Fordham where she majored in the fun of NYC.  She was recently elected as President of the Board of Start-Up Bucks and is an avid supporter of the entrepreneurship eco-system in the Greater Philadelphia region and beyond.  She is a current participant in the Goldman Sachs 10,000 Small Businesses program.     Website:  www.thegardellagroup.com Social Media Links: Instagram:  https://www.instagram.com/drjennylynn/?hl=en LinkedIn:  https://www.linkedin.com/in/jennifergardella Youtube - Digital Marketing:  https://www.youtube.com/@TheGardellaGroup Youtube - Domestic Violence:  https://www.youtube.com/@DrJenniferGardella Facebook:  https://www.facebook.com/TheGardellaGroup      

"If you can imagine it, you can probably figure out a way how AI can help," Dan Sanchez.Technology is evolving fast, and smart marketing with AI is leading the charge.We all hear about AI sometimes with excitement, sometimes with a little (or a lot) of trepidation. Is it a magic time-saver? Is it just more tech overwhelm? In this episode, featuring guest Dan Sanchez (AI Marketer), we explore what smarter AI marketing looks like today: the tools and mindset that help you stay relevant with your audience.Here's What You'll Discover in This Podcast ✅ How “aha” moments (and a few bumpy roads) led Dan to double down on AI for business growth—and why that matters for you.✅ Real-life ways to use ChatGPT for everything from brainstorming content to getting help with personal projects (yes, it can help with your weeds!).✅ What an AI agent REALLY is (hint: it's not just a fancy chatbot), and why the next wave of tools could be like having a team of digital interns.✅ Simple steps to build momentum with AI—Dan's “custom GPT” approach and where to level up next, whether you're new or experienced.✅ Why speed, systems, and embracing a little tech “hardness” can still be your edge in this fast-moving world.About Dan SanchezDan is an AI marketer, consultant, and creator with a passion for diving into the latest technological innovations.He specializes in developing cutting-edge marketing strategies that leverage artificial intelligence to enhance customer engagement and drive business growth.YouTube Resource Mentioned: 5 Stages of AI Agents & How Marketers Can Prepare Nowhttps://youtu.be/tmhi45PMVMY?si=lZhK-bVYnkZ8gXh8Enjoy Dan's Free 5-Day AI course:https://danchez.com/courses/ai-fundamentals/Dan Sanchez Social Links: LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/YouTube: https://www.youtube.com/@AIDrivenMarketer Amplify Your List Building with AI is your go-to membership for coaches, service providers, and course creators who want to attract the right leads organically. For just $37/month, get your own custom ChatGPT team, pre-trained for your marketing needs, plus templates, LIVE coaching, and AI news briefs. Join at Community.MarisaShadrick.comListen to the "Amplify Your Authority" Podcast! Click Here! Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts. Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review! How did you discover this podcast? What's your biggest takeaway from this episode? How has this podcast helped your current journey? Thanks so much for taking a few minutes to craft a review!

In this episode of the Property Profits Podcast, host Dave Dubeau chats with real estate entrepreneur Jesse Walters, who is crushing it in the Columbia, Missouri market. Jesse shares how he and his wife built a rental portfolio of 11 doors since 2021 while actively flipping homes and running a real estate agency. He dives into the smart marketing tactics that doubled his deal flow, including how he uses handwritten mailers and postcards to generate leads, and why repetition in direct mail campaigns is paying off. Jesse also breaks down the surprising success of his first midterm rental and how he's optimizing his strategy for high-cash-flow properties. What You'll Learn in This Episode: How Jesse balances flipping, rentals, and real estate agency work Why direct mail is Jesse's secret weapon for off-market deals How he's scaling marketing to 3,000 mailers a month The unexpected story behind his successful midterm rental Jesse's plan for growth and deal flow in 2025   - Get Interviewed on the Show! - ================================== Are you a real estate investor with some 'tales from the trenches' you'd like to share with our audience? Want to get great exposure and be seen as a bonafide real estate pro by your friends? Would you like to inspire other people to take action with real estate investing? Then we'd love to interview you! Find out more and pick the date here: http://daveinterviewsyou.com/

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.We cover:Why every patient experience is a marketing momentHow to measure ROI without obsessing over itUsing EMR data to improve campaignsPartnering with local communities (not just physicians)Tactical advice for solo PTs to get started

In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it's anything but boring.

Ever wish someone would just hand you the blueprint for growing your online biz through social media—without the burnout? In this special episode, I'm actually in the guest seat! I was recently interviewed for the “Smart Marketing for Nutrition Pros” series hosted by Anisa Baer, and I thought this conversation was too good not to share here. We talked about everything from how I pivoted my brand multiple times to the key mindset shifts that helped me build three seven-figure businesses. Whether you're just starting out or scaling to your next income level, this episode is packed with smart, practical advice to help you show up online as your full self and build a business that actually works.   You'll hear my honest takes on: The 3 types of content that drive growth and sales (and which one you're probably overdoing) Why trying to be liked by everyone is hurting your brand How to use relatability + authority to turn followers into clients What to say instead of “Here are 5 foods for PCOS” Tips for overcoming perfectionism and imposter syndrome so you can take action now   Listen to the original interview: https://www.marketingfornutritionpros.com   Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

In today's episode I'm joined by Chris Lonergan from Footbridge Media to talk all things marketing—from what makes a great website in 2025 to how small business owners can win on social media without burning out. Whether you're just starting your lawn care company or scaling up, this episode will help you attract the right customers and keep your pipeline full.

What do you do when you've got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing. This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization. If you're chasing full value—not fast settlements—this one's for you. You'll learn: Why life impact reviews and story-driven advocacy drive big verdicts How “On the Verge” became a brand, a mindset, and a podcast Why BAM (Brand Advantage Monitoring) beats basic attribution How Danny uses AI and validation to 3X productivity (without risking client care) If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   VIP PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

In this episode of the DMC Marketing Nugget, host Devin Herz shares proven strategies to help businesses not just survive—but thrive—during economic downturns. Discover how to go on the offensive while competitors pull back, build a rock-solid marketing foundation, and create client journeys that convert. You'll learn: Why now is the best time to strike while others are holding back How to systemize your marketing and operations using tools like BizNest.ai The power of automated follow-ups and staying top-of-mind with prospects How creative disruption and tangible marketing like video brochures can dominate attention Smart strategies to gain market share, from retargeting to M&A opportunities Whether you're a service provider, agency, or B2B brand, this episode is packed with marketing nuggets that will help you stand out and scale—even in uncertain times.

In this episode of the DMC Marketing Nugget, host Devin Herz shares proven strategies to help businesses not just survive—but thrive—during economic downturns. Discover how to go on the offensive while competitors pull back, build a rock-solid marketing foundation, and create client journeys that convert. You'll learn: Why now is the best time to strike while others are holding back How to systemize your marketing and operations using tools like BizNest.ai The power of automated follow-ups and staying top-of-mind with prospects How creative disruption and tangible marketing like video brochures can dominate attention Smart strategies to gain market share, from retargeting to M&A opportunities Whether you're a service provider, agency, or B2B brand, this episode is packed with marketing nuggets that will help you stand out and scale—even in uncertain times.

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

In this powerhouse episode, the team unpacks real-world, actionable marketing tactics that restaurant owners can implement immediately to drive traffic, create loyal customers, and boost profits—without relying on gimmicks or deep discounts. From the power of thoughtful guest experiences to bounce-back promotions and handwritten letters to lapsed customers, this is a masterclass in doing marketing the right way. Packed with humor, strategy, and personal stories, this episode delivers the perfect blend of inspiration and execution—proving that even the smallest marketing effort can lead to big results when it's done with intention.   Key Takeaways: Elevate the Guest Experience A warm welcome, fast service, accurate orders, and friendly follow-through are marketing tactics in disguise. Great hospitality = repeat business = higher lifetime customer value. Menu Design is Strategic Use the Golden Triangle of eye movement to highlight your most profitable items. Your specials should be "special" for both the customer and the operator—easy to execute, high margin, and memorable. Host In-House Events Wine tastings, trivia nights, and theme dinners on slower weekdays are powerful tools to build community and fill tables. Partner with vendors who may help cover costs or provide promotional support. Bounce-Back Offers Done Right Get guests to return with limited-time offers—but only after their first visit. Examples: "Come back in 7 days for a free dessert" or "Next visit appetizer on us." Use Guerrilla Text Marketing Borrow tactics from political campaigns (urgency, personalization, exclusivity). Build a list and send targeted, engaging messages like "You've been hand-selected" or "Spots are filling up." Turn Customers into Promoters Make your restaurant Instagram-able (photo walls, branded hashtags). Personalize touchpoints—birthdays, anniversaries, and even beta-tester panels for new dishes. Community & Loyalty Engage schools, PTAs, and neighborhood leaders—support them and they'll support you. Feature a "Customer of the Month" to spotlight regulars and drive local goodwill.  

Building a business is one thing; holding your vision steady through growth, pressure, and uncertainty is something else entirely.   Alex Raymond sits down with John Sampogna, the co-founder and CEO of Wondersauce, to talk about what the entrepreneurial journey really demands once the excitement wears off. John shares how he built a 100-person agency, why he created a “mental balance sheet” to manage the emotional costs of leadership, and what he learned from selling his company while staying true to its original vision. How do you scale without losing yourself in the process? How do you know when a business opportunity is truly right for you, not just financially but personally?   John also digs into the realities of leadership that rarely get talked about: why bottlenecks are your best feedback loop, why approachability matters more than you think, and why a thriving business culture starts with making space for mistakes. He challenges entrepreneurs to rethink what scale really means in the age of AI and shares why lasting success depends on more than just growth metrics.   If you are building a business and want to do it with intention, resilience, and clarity, this conversation will give you a much-needed shift in perspective.   Episode Breakdown: 00:00 Introduction 01:14 Holding a Long-Term Vision Through Growth and Uncertainty 03:49 Selling Wondersauce and Choosing the Right Partner 09:01 How the Founder Role Changes After Acquisition 10:02 Navigating Earn-Outs, COVID, and the Rise of AI 12:10 Building a Mental Balance Sheet for Emotional Resilience 15:00 Scaling a Business Without Burning Out 19:25 Bottlenecks as a Signal for Operational Change 22:05 Creating Psychological Safety and Strong Leadership 25:59 Smart Marketing and True Differentiation for Entrepreneurs 32:44 How AI Is Redefining the Idea of Scale   Links Connect with  John Sampogna: LinkedIn:https://www.linkedin.com/in/johnsampogna/ Website: https://www.wondersauce.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

Brands today have endless choices to communicate. As budgets are always limited, two key questions are What is the best combination of media? and What makes our creative effective? The answer is complex and therefore it needs very clear thinking and experience. One person that can provide both is my guest Dan White. Dan has a career that includes decades as an insights professional, another decade as a Chief Marketing Officer and a third one as a brand advisor. Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking systems. He has advised famous, billion-dollar brands on how to thrive and his summaries and trademark drawings which he published in a series of books and on LinkedIN are praised by some of MARKENKRAFT most prominent English speaking guests like Jenni Romaniuk, Koen Powels, Paul Feldwick or Mark Ritson.

Yuriy Townsend, Performance Marketing Manager at Everytable, joins Kevin Shirley on Pathmonk Presents to share how this LA and San Diego-based company delivers affordable, nutritious meals. From busy families to corporate meal programs, Everytable blends e-commerce and brick-and-mortar to solve food access challenges. Yuriy dives into their winning mix of paid media, organic SEO, and email campaigns, driving website conversions and subscriptions. Learn how they leverage local events and smart tracking to boost growth, offering actionable tips for marketers aiming to scale impact and revenue deliciously!  

Tawdra Kandle is a USA Today bestselling romance author who loves to plan and run conferences when she's not spinning love stories! Tawdra is joining us to share her insights from her latest column, Smart Marketing for Savvy Authors, where she talks about making the most of your opportunities at events and conferences. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare's drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.Whether you're a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.Tune in to Discover:Why policy changes like Medicare's drug pricing rules matter to youHow to shift your messaging away from price and market around true differentiators insteadTips to control what you can control (like your storytelling strategy)How to use data to tell a better storyWays to leverage timely trends and “brand hijacking” for organic reach

Are you ready to crack the marketing code and unlock the secrets to small business success? In this powerhouse episode of the Marketing Boost Solutions Podcast, we sit down with Jeremy LaDuke, founder of Epic Nine: Marketing Outfitters, a seasoned marketing strategist who has helped hundreds of businesses scale past the $1M mark. As a branding expert, podcast co-host, and author of Climb: The Risks and Rewards of Elevating Your Brand, Jeremy brings invaluable insights on how to stand out in a crowded market, take smart risks, and build a brand that truly resonates. From the biggest growth stunter in business to the right time to start paying for marketing, we tackle the critical questions every entrepreneur faces.But that's not all—Jeremy dives deep into the power of customer reviews, strategic community engagement, and the art of storytelling in branding to help businesses boost visibility and credibility. He also exposes common advertising pitfalls and shares how to avoid wasting money on ineffective campaigns. Plus, as a special gift for our listeners, Jeremy is offering a FREE one-month trial to Climb Club—his exclusive community for ambitious entrepreneurs looking to take their marketing to the next level. So, get ready to stand out, scale up, and succeed—this is one episode you won't want to miss! Connect with Jeremy below:

n this episode of The Successful Contractor, host Bob Houchin sits down with Austin Rohleder, Marketing Director at Integrity Home Exteriors, to break down how they grew from a $6.8MM business in 2019 to peaking at $14.5MM. From digital marketing to canvassing to TV ads, Austin shares his insights into what works—and what doesn't—for home service companies looking to scale. Key Takeaways from This Episode: The Growth Story: How Integrity Home Exteriors nearly doubled in size in just a few years. Canvassing That Converts: The shift in their door-to-door strategy that unlocked $7MM in revenue. Avoid This Marketing Mistake: Why their first approach to TV ads in Detroit flopped—and how they fixed it. Managing from Afar: How the owner of Integrity Home Exteriors runs the business from Ireland while doing mission work. The SEO Strategy That Works: Why location-based pages are a game-changer for local businesses. How to Lower Your LSA Costs: The one tweak that helped control skyrocketing Local Service Ad expenses. Hiring Smarter: Why Integrity Home Exteriors outsourced SEO and social media management to the Philippines—saving thousands while increasing output. Branding vs. Call-to-Action Ads: How to balance TV and radio messaging for maximum impact. The Power of Customer Retention: Why re-inspections and follow-up calls are now driving unexpected sales. The CertainPath Advantage: How being part of the CertainPath family helped them scale faster and more efficiently.  If you're a home service business owner looking for real-world marketing and operational strategies that drive revenue, you won't want to miss this episode.  Show Notes The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.   FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving marketing landscape.Key Topics Discussed:1. The Role of Empathetic Leadership in MarketingHow balancing high expectations with trust fosters a strong marketing team.The power of letting small tests and failures lead to big wins.Why leaders must step back and allow data, not just personal preferences, to drive marketing decisions.2. Data-Driven Decision Making & Testing StrategiesWhy marketers must test and iterate rather than rely on assumptions.The importance of product-market fit and refining strategy over time.A case study on how Rebecca's team unseated an industry competitor by leveraging differentiation and UI/UX improvements.3. The Impact of AI & Technology on MarketingHow AI is changing the way businesses approach marketing.The importance of training AI tools for better results instead of relying on generic prompts.Why founders and marketers must integrate AI thoughtfully to maintain authenticity.4. Scaling Marketing Efforts Without Losing FocusThe risk of growing too fast and diluting brand messaging.How to avoid the mistake of jumping into too many marketing channels at once.Why companies should focus on a few, well-executed strategies before expanding.5. Acquisition vs. Retention: The Key to Sustainable GrowthWhy retaining customers is four times more impactful than acquiring new ones.The dangers of short-term promotions and discount cycles.Strategies for building long-term customer loyalty and brand trust.6. What Founders Need to Know Before Hiring a MarketerWhy most startups don't need a CMO as their first marketing hire.How to determine whether to hire in-house or work with an agency.The importance of setting clear goals and defining success before bringing in external help.Key Takeaways for Marketers & Founders:For marketers: Differentiation in marketing takes effort—using AI, tools, and strategies effectively requires training and intentionality.For founders: Don't chase trends blindly; focus on the right hires, the right tools, and a clear strategic direction to grow sustainably.Connect with Rebecca Shaddix:LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

David Valentine is a seasoned entrepreneur, former agency founder, CEO, business coach, and strategist. Now, as Co-Owner & CRO of Finch, he helps e-commerce brands grow through paid ads, SEO, influencer marketing, and more.With 10 businesses built and $1B+ in revenue generated for 1,000+ clients, Dave has worked with top brands like Target, Time, and American Express. His expertise in marketing and business growth makes him a trusted leader in the industry, helping brands scale and succeed.

In this episode of The Daily Dental Podcast, Dr. Killeen teams up with his good friend and fellow dentist, Dr. Ben Kacos, to dive into the essentials of running a high-performing practice. They break down the power of same-day treatment, tactical morning huddles, and a streamlined workflow that keeps patients saying "yes." Dr. Kacos shares his back-to-basics approach, emphasizing team training, efficiency, and patient-centered care. Plus, they explore bold marketing strategies, from digital ads and Google reviews to gorilla marketing moves like branded gifts, school sponsorships, and community outreach. If you're looking to fill your schedule, increase case acceptance, and build a thriving practice, this episode is packed with actionable insights!

In this episode, Alexa chats with media strategist Markeyla Hinton about the power of PR, branding, and visibility for authors and entrepreneurs. They discuss how to be contagious instead of chasing virality, the impact of strategic media placements, and how Media Blitz Day helps women step into the spotlight.

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Elgie Bright, Chair at Northwood University, to discuss his game plan for the future of auto in a time of disruption, the importance of developing lifelong learners, building automotive retail curriculum to tackle tomorrow's technologies, and much more. This episode is brought to you by: 1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0 2. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Rob Cavender, COO of Cavender Auto Group, and Eric Barbosa, VP of Variable Operations, to discuss how they create and execute a blueprint for success in retail automotive, how they're training salespeople to become General Managers, the growing pains of scaling a dealer group, and the secrets they've uncovered along the way—plus much more. This episode is brought to you by: 1. IkonTechnologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0   2. Richtech Robotics - Titan is the autonomous parts delivery system that keeps techs in bays, helping you reach new heights of productivity. By eliminating wasted trips to the parts counter, Titan boosts fixed ops efficiency by up to 12%, accelerating service times and streamlining operations. Let Titan handle the heavy lifting – reducing injuries, cutting downtime, and raising your dealership's profitability. For a limited time, Richtech Robotics is offering a FREE 2-week pilot – just cover shipping.Visit @ https://www.richtechrobotics.com/cdg to book your trial now. 3. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/   

Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it's a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don't need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience's needs, and start selling or gifting it in no time.Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they're a memorable way to stay top-of-mind with your audience.If you've ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.0:01:10 - How Rachel helps people monetize their expertise through low-content books.0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.0:08:25 - Use cases for branded planners, journals, and other low-content books.0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.0:13:00 - Low-content books as high-value marketing gifts for networking events.0:15:45 - Market demand and repeat sales potential for consumable books.0:17:30 - Improved quality options in print-on-demand services for professional branding.0:20:15 - Simplifying email funnels with shorter, more focused messages.0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sundFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality frJoin Copy Critique Club to get more clients from your copy by clicking here!

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Sam Mahrouq, CEO of Ikon Technologies where we discuss: Scaling his auto group to 11 dealerships and millions in sales, How an "ah ha" moment at the dealership led him to found a $55M revenue tech company and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don't have the Uber app. If you're ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ t.uber.com/CDGauto today 2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/ 3. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Bryan Collins, Shop Foreman at Braman Miami, to discuss life as a Master Technician, his journey rising through the ranks of a dealership shop, strategies for retaining technician talent, the real pay ranges technicians can achieve and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0 2. OPENLANE - The world's leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/ 3. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

Welcome to the Savvy Dentist Podcast Summer Series. To ensure you are motivated and ready to hit 2025 running, the team have gone back through the archives and found snippets of different episodes of different shows and we are stitching them together around a particular theme. The theme for this particular episode is Smart Marketing for Dental Practices. Marketing is one of those areas that most dentists know they need to activate, but really never quite master. The thing about marketing is it is a bit like dentistry in the sense that there's certainly some art to it, but there's a lot of science to it as well. Many dentists feel that marketing is this dark black box. It's just like any skill that you can learn it, you can master it, and you can develop and implement it into your own practice with great success. We say here at Savvy Dentist that the best marketer always wins. So in this episode, we want to introduce you to some of the concepts to take your marketing to a new level with your business because marketing is that first domino that needs to fall. We need to have patient flow before we can ever have success. And patient flow is a function of marketing. In this episode our list of guest are specialists in marketing and they discuss marketing in terms of patient acquisition, patient retention, patient reactivation and what it means to have smart-marketing in your practice. From Google ads that work ... to how you can get comfortable with social media.  Our goal with this Summer Series is to motivate you so that after your Summer break you can kick-start your 2025 marketing in a more strategic way and implement some of the tactics and strategies that we share with you in this particular episode. [02:54] - Smart Marketing - Paul Mackiewicz (episode #347) [09:02] - Ilana Wechsler – Google Ads that work (episode #471) [14:51] - Getting Comfortable with Marketing – Michelle Tayler (episode #454) [22:00] - The surprising role of personal branding to scale your practice - Nina Christian (episode #454) [27:31] - The Power of Purpose Driven Marketing – Chris Hogan (episode #427)

Discover the Secrets to Smart Marketing! In this episode of Spaghetti On The Wall, Armando Leduc sits down with marketing expert Marcia Barnes to reveal proven strategies for growth, the power of process, and why smart testing is key. Don't miss this insider's guide to making your marketing work!

Welcome to the Car Dealership Guy Podcast! In this episode, I'm joined by Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo. We discuss how dealers are transforming car shopping experiences with data, AI's mainstream adoption in dealerships, 2025 predictions for data integration in automotive, and much more. This episode of the Car Dealership Guy Podcast is brought to you by: OPENLANE - The world's best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more at https://www.openlane.com/ Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0  Fullpath - Discover Automotive's Leading Customer Data and Experience Platform. Learn more @ https://fullpath.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:56) - How has AI and dealership technology changed since January 2024? (00:09:57) - How does Curator impact the consumer and dealer experience? (00:16:28) - What data challenges is Fullpath working on solving? (00:25:39) - What feedback has there been on implementing new technologies? (00:28:56) - What was it like putting your partnership together? (00:33:29) - 2025 predictions Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Jim Roche, Founder & CEO of WarrCloud, where we discuss: How 28 seconds is quietly transforming dealership profits, why EVs are going to transform service centers, exposing $140K of hidden dealership revenue and much more. This episode of the Car Dealership Guy Podcast is brought to you by: Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0  Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at https://jobs.dealershipguy.com/ WarrCloud - Make every warranty claim automatic by transforming how claims are processed to make everything easier and get paid faster. Learn more @ https://warrcloud.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:32) - Jim's background and career (00:04:46) - The state of the dealership (00:12:16) - What's driving the rise in warranty work? (0:17:38) - Are we moving into a world where the entry-level vehicle disappears? (00:20:44) - How are dealers generating recall work? (00:24:07) - Where are opportunities to implement new technologies for dealerships? (00:26:31) - Warrcloud's recent capital raise & product roadmap Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet. Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url Connect with Stephanie: https://inspiredsocial.co/vip-days IG: @inspiredsocialco Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices