Podcasts about smart marketing

06-16-2025 Dr. Islam Elnagar Learn more about the interview and get additional links here: https://usabusinessradio.com/bridging-healthcare-and-innovation-through-smart-marketing/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ

In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it's anything but boring.

Ever wish someone would just hand you the blueprint for growing your online biz through social media—without the burnout? In this special episode, I'm actually in the guest seat! I was recently interviewed for the “Smart Marketing for Nutrition Pros” series hosted by Anisa Baer, and I thought this conversation was too good not to share here. We talked about everything from how I pivoted my brand multiple times to the key mindset shifts that helped me build three seven-figure businesses. Whether you're just starting out or scaling to your next income level, this episode is packed with smart, practical advice to help you show up online as your full self and build a business that actually works.   You'll hear my honest takes on: The 3 types of content that drive growth and sales (and which one you're probably overdoing) Why trying to be liked by everyone is hurting your brand How to use relatability + authority to turn followers into clients What to say instead of “Here are 5 foods for PCOS” Tips for overcoming perfectionism and imposter syndrome so you can take action now   Listen to the original interview: https://www.marketingfornutritionpros.com   Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale

In today's episode I'm joined by Chris Lonergan from Footbridge Media to talk all things marketing—from what makes a great website in 2025 to how small business owners can win on social media without burning out. Whether you're just starting your lawn care company or scaling up, this episode will help you attract the right customers and keep your pipeline full.

What do you do when you've got a dream, no cash, and a 1969 Camaro? If you're Danny Daniel, you sell the car and buy a Yellow Pages ad. Two decades and a $42 million verdict later, Daniel Stark Law is a 170-person litigation powerhouse—and Danny is still “on the verge.” His relentless drive to optimize systems, tell client stories, and extract full case value powers the firm's evolution from claim-heavy to courtroom-crushing. This episode of PIM dives deep into growth mindset, branding through story, and leveraging AI and committees to fight commoditization. If you're chasing full value—not fast settlements—this one's for you. You'll learn: Why life impact reviews and story-driven advocacy drive big verdicts How “On the Verge” became a brand, a mindset, and a podcast Why BAM (Brand Advantage Monitoring) beats basic attribution How Danny uses AI and validation to 3X productivity (without risking client care) If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   VIP PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

In this episode of the DMC Marketing Nugget, host Devin Herz shares proven strategies to help businesses not just survive—but thrive—during economic downturns. Discover how to go on the offensive while competitors pull back, build a rock-solid marketing foundation, and create client journeys that convert. You'll learn: Why now is the best time to strike while others are holding back How to systemize your marketing and operations using tools like BizNest.ai The power of automated follow-ups and staying top-of-mind with prospects How creative disruption and tangible marketing like video brochures can dominate attention Smart strategies to gain market share, from retargeting to M&A opportunities Whether you're a service provider, agency, or B2B brand, this episode is packed with marketing nuggets that will help you stand out and scale—even in uncertain times.

In this episode of the DMC Marketing Nugget, host Devin Herz shares proven strategies to help businesses not just survive—but thrive—during economic downturns. Discover how to go on the offensive while competitors pull back, build a rock-solid marketing foundation, and create client journeys that convert. You'll learn: Why now is the best time to strike while others are holding back How to systemize your marketing and operations using tools like BizNest.ai The power of automated follow-ups and staying top-of-mind with prospects How creative disruption and tangible marketing like video brochures can dominate attention Smart strategies to gain market share, from retargeting to M&A opportunities Whether you're a service provider, agency, or B2B brand, this episode is packed with marketing nuggets that will help you stand out and scale—even in uncertain times.

The Global Intelligence Update with Landi Jac on Smart Marketing: The Love Carriage   Inspire potential customers to start value and long lasting relationships with you.   Takeaways: Understand the main difference between the Trust Carriage and the Love Carriage The power of polarizing your potential customers Love strategies that can be applied over a wide range of industries   Landi Jac's extensive travel and work in over 50 countries have given her the reputation of a Global Citizen. As CEO of the Circle of Excellence Group, Landi is known for her high energy levels, global community, and jet-setter lifestyle. As a sought-after international speaker, Landi shares insights, learnings and trends from around the world on Global Brand Mastery; Building a Business that Fuels an Extraordinary Lifestyle; and Holistic High Performance for Entrepreneurs.   Her pioneering strategies for business growth and personal potential are implemented in boardrooms, universities, and schools all over the world. Her solutions are accredited by Education Alliance Finland (EAF), a global quality standard for 21st-century skills. She works with a hand-selected group of conscious leaders who are committed to Playing a Bigger Game in business and life.   Circle of Excellence offers a Private Members Club for premium entrepreneurs around the world who want to benefit from Connections, Opportunities and Events, locally and internationally. Loved This... You Can: 1. Do an assessment of your business at www.circleofexcellence.biz 2. Learn some practical business advice at www.worldwidebusinessintelligence.com 3. Grab a free copy of our #1 selling book Entrepreneur X Factor at www.exfbook.com   Catch us again next week!

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

In this powerhouse episode, the team unpacks real-world, actionable marketing tactics that restaurant owners can implement immediately to drive traffic, create loyal customers, and boost profits—without relying on gimmicks or deep discounts. From the power of thoughtful guest experiences to bounce-back promotions and handwritten letters to lapsed customers, this is a masterclass in doing marketing the right way. Packed with humor, strategy, and personal stories, this episode delivers the perfect blend of inspiration and execution—proving that even the smallest marketing effort can lead to big results when it's done with intention.   Key Takeaways: Elevate the Guest Experience A warm welcome, fast service, accurate orders, and friendly follow-through are marketing tactics in disguise. Great hospitality = repeat business = higher lifetime customer value. Menu Design is Strategic Use the Golden Triangle of eye movement to highlight your most profitable items. Your specials should be "special" for both the customer and the operator—easy to execute, high margin, and memorable. Host In-House Events Wine tastings, trivia nights, and theme dinners on slower weekdays are powerful tools to build community and fill tables. Partner with vendors who may help cover costs or provide promotional support. Bounce-Back Offers Done Right Get guests to return with limited-time offers—but only after their first visit. Examples: "Come back in 7 days for a free dessert" or "Next visit appetizer on us." Use Guerrilla Text Marketing Borrow tactics from political campaigns (urgency, personalization, exclusivity). Build a list and send targeted, engaging messages like "You've been hand-selected" or "Spots are filling up." Turn Customers into Promoters Make your restaurant Instagram-able (photo walls, branded hashtags). Personalize touchpoints—birthdays, anniversaries, and even beta-tester panels for new dishes. Community & Loyalty Engage schools, PTAs, and neighborhood leaders—support them and they'll support you. Feature a "Customer of the Month" to spotlight regulars and drive local goodwill.  

Building a business is one thing; holding your vision steady through growth, pressure, and uncertainty is something else entirely.   Alex Raymond sits down with John Sampogna, the co-founder and CEO of Wondersauce, to talk about what the entrepreneurial journey really demands once the excitement wears off. John shares how he built a 100-person agency, why he created a “mental balance sheet” to manage the emotional costs of leadership, and what he learned from selling his company while staying true to its original vision. How do you scale without losing yourself in the process? How do you know when a business opportunity is truly right for you, not just financially but personally?   John also digs into the realities of leadership that rarely get talked about: why bottlenecks are your best feedback loop, why approachability matters more than you think, and why a thriving business culture starts with making space for mistakes. He challenges entrepreneurs to rethink what scale really means in the age of AI and shares why lasting success depends on more than just growth metrics.   If you are building a business and want to do it with intention, resilience, and clarity, this conversation will give you a much-needed shift in perspective.   Episode Breakdown: 00:00 Introduction 01:14 Holding a Long-Term Vision Through Growth and Uncertainty 03:49 Selling Wondersauce and Choosing the Right Partner 09:01 How the Founder Role Changes After Acquisition 10:02 Navigating Earn-Outs, COVID, and the Rise of AI 12:10 Building a Mental Balance Sheet for Emotional Resilience 15:00 Scaling a Business Without Burning Out 19:25 Bottlenecks as a Signal for Operational Change 22:05 Creating Psychological Safety and Strong Leadership 25:59 Smart Marketing and True Differentiation for Entrepreneurs 32:44 How AI Is Redefining the Idea of Scale   Links Connect with  John Sampogna: LinkedIn:https://www.linkedin.com/in/johnsampogna/ Website: https://www.wondersauce.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

Brands today have endless choices to communicate. As budgets are always limited, two key questions are What is the best combination of media? and What makes our creative effective? The answer is complex and therefore it needs very clear thinking and experience. One person that can provide both is my guest Dan White. Dan has a career that includes decades as an insights professional, another decade as a Chief Marketing Officer and a third one as a brand advisor. Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking systems. He has advised famous, billion-dollar brands on how to thrive and his summaries and trademark drawings which he published in a series of books and on LinkedIN are praised by some of MARKENKRAFT most prominent English speaking guests like Jenni Romaniuk, Koen Powels, Paul Feldwick or Mark Ritson.

Yuriy Townsend, Performance Marketing Manager at Everytable, joins Kevin Shirley on Pathmonk Presents to share how this LA and San Diego-based company delivers affordable, nutritious meals. From busy families to corporate meal programs, Everytable blends e-commerce and brick-and-mortar to solve food access challenges. Yuriy dives into their winning mix of paid media, organic SEO, and email campaigns, driving website conversions and subscriptions. Learn how they leverage local events and smart tracking to boost growth, offering actionable tips for marketers aiming to scale impact and revenue deliciously!  

Tawdra Kandle is a USA Today bestselling romance author who loves to plan and run conferences when she's not spinning love stories! Tawdra is joining us to share her insights from her latest column, Smart Marketing for Savvy Authors, where she talks about making the most of your opportunities at events and conferences. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare's drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.Whether you're a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.Tune in to Discover:Why policy changes like Medicare's drug pricing rules matter to youHow to shift your messaging away from price and market around true differentiators insteadTips to control what you can control (like your storytelling strategy)How to use data to tell a better storyWays to leverage timely trends and “brand hijacking” for organic reach

Are you ready to crack the marketing code and unlock the secrets to small business success? In this powerhouse episode of the Marketing Boost Solutions Podcast, we sit down with Jeremy LaDuke, founder of Epic Nine: Marketing Outfitters, a seasoned marketing strategist who has helped hundreds of businesses scale past the $1M mark. As a branding expert, podcast co-host, and author of Climb: The Risks and Rewards of Elevating Your Brand, Jeremy brings invaluable insights on how to stand out in a crowded market, take smart risks, and build a brand that truly resonates. From the biggest growth stunter in business to the right time to start paying for marketing, we tackle the critical questions every entrepreneur faces.But that's not all—Jeremy dives deep into the power of customer reviews, strategic community engagement, and the art of storytelling in branding to help businesses boost visibility and credibility. He also exposes common advertising pitfalls and shares how to avoid wasting money on ineffective campaigns. Plus, as a special gift for our listeners, Jeremy is offering a FREE one-month trial to Climb Club—his exclusive community for ambitious entrepreneurs looking to take their marketing to the next level. So, get ready to stand out, scale up, and succeed—this is one episode you won't want to miss! Connect with Jeremy below:

n this episode of The Successful Contractor, host Bob Houchin sits down with Austin Rohleder, Marketing Director at Integrity Home Exteriors, to break down how they grew from a $6.8MM business in 2019 to peaking at $14.5MM. From digital marketing to canvassing to TV ads, Austin shares his insights into what works—and what doesn't—for home service companies looking to scale. Key Takeaways from This Episode: The Growth Story: How Integrity Home Exteriors nearly doubled in size in just a few years. Canvassing That Converts: The shift in their door-to-door strategy that unlocked $7MM in revenue. Avoid This Marketing Mistake: Why their first approach to TV ads in Detroit flopped—and how they fixed it. Managing from Afar: How the owner of Integrity Home Exteriors runs the business from Ireland while doing mission work. The SEO Strategy That Works: Why location-based pages are a game-changer for local businesses. How to Lower Your LSA Costs: The one tweak that helped control skyrocketing Local Service Ad expenses. Hiring Smarter: Why Integrity Home Exteriors outsourced SEO and social media management to the Philippines—saving thousands while increasing output. Branding vs. Call-to-Action Ads: How to balance TV and radio messaging for maximum impact. The Power of Customer Retention: Why re-inspections and follow-up calls are now driving unexpected sales. The CertainPath Advantage: How being part of the CertainPath family helped them scale faster and more efficiently.  If you're a home service business owner looking for real-world marketing and operational strategies that drive revenue, you won't want to miss this episode.  Show Notes The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.   FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving marketing landscape.Key Topics Discussed:1. The Role of Empathetic Leadership in MarketingHow balancing high expectations with trust fosters a strong marketing team.The power of letting small tests and failures lead to big wins.Why leaders must step back and allow data, not just personal preferences, to drive marketing decisions.2. Data-Driven Decision Making & Testing StrategiesWhy marketers must test and iterate rather than rely on assumptions.The importance of product-market fit and refining strategy over time.A case study on how Rebecca's team unseated an industry competitor by leveraging differentiation and UI/UX improvements.3. The Impact of AI & Technology on MarketingHow AI is changing the way businesses approach marketing.The importance of training AI tools for better results instead of relying on generic prompts.Why founders and marketers must integrate AI thoughtfully to maintain authenticity.4. Scaling Marketing Efforts Without Losing FocusThe risk of growing too fast and diluting brand messaging.How to avoid the mistake of jumping into too many marketing channels at once.Why companies should focus on a few, well-executed strategies before expanding.5. Acquisition vs. Retention: The Key to Sustainable GrowthWhy retaining customers is four times more impactful than acquiring new ones.The dangers of short-term promotions and discount cycles.Strategies for building long-term customer loyalty and brand trust.6. What Founders Need to Know Before Hiring a MarketerWhy most startups don't need a CMO as their first marketing hire.How to determine whether to hire in-house or work with an agency.The importance of setting clear goals and defining success before bringing in external help.Key Takeaways for Marketers & Founders:For marketers: Differentiation in marketing takes effort—using AI, tools, and strategies effectively requires training and intentionality.For founders: Don't chase trends blindly; focus on the right hires, the right tools, and a clear strategic direction to grow sustainably.Connect with Rebecca Shaddix:LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Todd Baldwin shares insights on the importance of marketing for businesses, particularly in the real estate sector. He emphasizes the necessity of having a personal website, building credibility through reviews, and effective lead generation strategies. The discussion also covers the roles of SEO and paid advertising in driving business growth, as well as the significance of establishing long-term partnerships with clients to ensure success in marketing efforts.Takeaways• Every business should have a website they own.• Credibility is built through reviews and testimonials.• Asking for reviews should be part of the process.• Google reviews are essential for visibility.• Lead generation is crucial for attracting clients.• SEO is a long-term strategy for success.• Paid ads can provide immediate visibility on Google.• Transparency and communication are key in client relationships.• Marketing budgets should be tailored to each business.• Long-term partnerships lead to sustained growth.Sound Bites• You need to have a website that you own.• Google reviews are crucial for your profile.• The website is the foundation of the house.• SEO is a long-term play, not an overnight success.• Marketing is essential for business success.• Run away from agencies that guarantee SEO results.

David Valentine is a seasoned entrepreneur, former agency founder, CEO, business coach, and strategist. Now, as Co-Owner & CRO of Finch, he helps e-commerce brands grow through paid ads, SEO, influencer marketing, and more.With 10 businesses built and $1B+ in revenue generated for 1,000+ clients, Dave has worked with top brands like Target, Time, and American Express. His expertise in marketing and business growth makes him a trusted leader in the industry, helping brands scale and succeed.

In this episode of The Daily Dental Podcast, Dr. Killeen teams up with his good friend and fellow dentist, Dr. Ben Kacos, to dive into the essentials of running a high-performing practice. They break down the power of same-day treatment, tactical morning huddles, and a streamlined workflow that keeps patients saying "yes." Dr. Kacos shares his back-to-basics approach, emphasizing team training, efficiency, and patient-centered care. Plus, they explore bold marketing strategies, from digital ads and Google reviews to gorilla marketing moves like branded gifts, school sponsorships, and community outreach. If you're looking to fill your schedule, increase case acceptance, and build a thriving practice, this episode is packed with actionable insights!

In this episode, Alexa chats with media strategist Markeyla Hinton about the power of PR, branding, and visibility for authors and entrepreneurs. They discuss how to be contagious instead of chasing virality, the impact of strategic media placements, and how Media Blitz Day helps women step into the spotlight.

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Elgie Bright, Chair at Northwood University, to discuss his game plan for the future of auto in a time of disruption, the importance of developing lifelong learners, building automotive retail curriculum to tackle tomorrow's technologies, and much more. This episode is brought to you by: 1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0 2. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

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Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Rob Cavender, COO of Cavender Auto Group, and Eric Barbosa, VP of Variable Operations, to discuss how they create and execute a blueprint for success in retail automotive, how they're training salespeople to become General Managers, the growing pains of scaling a dealer group, and the secrets they've uncovered along the way—plus much more. This episode is brought to you by: 1. IkonTechnologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0   2. Richtech Robotics - Titan is the autonomous parts delivery system that keeps techs in bays, helping you reach new heights of productivity. By eliminating wasted trips to the parts counter, Titan boosts fixed ops efficiency by up to 12%, accelerating service times and streamlining operations. Let Titan handle the heavy lifting – reducing injuries, cutting downtime, and raising your dealership's profitability. For a limited time, Richtech Robotics is offering a FREE 2-week pilot – just cover shipping.Visit @ https://www.richtechrobotics.com/cdg to book your trial now. 3. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/   

Today’s Peoples Bank Let’s Talk Indianola features Jeff Graney with the Warren County Extension Office about personal finance classes later this year.

Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it's a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don't need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience's needs, and start selling or gifting it in no time.Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they're a memorable way to stay top-of-mind with your audience.If you've ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.0:01:10 - How Rachel helps people monetize their expertise through low-content books.0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.0:08:25 - Use cases for branded planners, journals, and other low-content books.0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.0:13:00 - Low-content books as high-value marketing gifts for networking events.0:15:45 - Market demand and repeat sales potential for consumable books.0:17:30 - Improved quality options in print-on-demand services for professional branding.0:20:15 - Simplifying email funnels with shorter, more focused messages.0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sundFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality frJoin Copy Critique Club to get more clients from your copy by clicking here!

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Sam Mahrouq, CEO of Ikon Technologies where we discuss: Scaling his auto group to 11 dealerships and millions in sales, How an "ah ha" moment at the dealership led him to found a $55M revenue tech company and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don't have the Uber app. If you're ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ t.uber.com/CDGauto today 2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/ 3. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0

Cue the horns

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Bryan Collins, Shop Foreman at Braman Miami, to discuss life as a Master Technician, his journey rising through the ranks of a dealership shop, strategies for retaining technician talent, the real pay ranges technicians can achieve and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0 2. OPENLANE - The world's leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/ 3. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

Welcome to the Savvy Dentist Podcast Summer Series. To ensure you are motivated and ready to hit 2025 running, the team have gone back through the archives and found snippets of different episodes of different shows and we are stitching them together around a particular theme. The theme for this particular episode is Smart Marketing for Dental Practices. Marketing is one of those areas that most dentists know they need to activate, but really never quite master. The thing about marketing is it is a bit like dentistry in the sense that there's certainly some art to it, but there's a lot of science to it as well. Many dentists feel that marketing is this dark black box. It's just like any skill that you can learn it, you can master it, and you can develop and implement it into your own practice with great success. We say here at Savvy Dentist that the best marketer always wins. So in this episode, we want to introduce you to some of the concepts to take your marketing to a new level with your business because marketing is that first domino that needs to fall. We need to have patient flow before we can ever have success. And patient flow is a function of marketing. In this episode our list of guest are specialists in marketing and they discuss marketing in terms of patient acquisition, patient retention, patient reactivation and what it means to have smart-marketing in your practice. From Google ads that work ... to how you can get comfortable with social media.  Our goal with this Summer Series is to motivate you so that after your Summer break you can kick-start your 2025 marketing in a more strategic way and implement some of the tactics and strategies that we share with you in this particular episode. [02:54] - Smart Marketing - Paul Mackiewicz (episode #347) [09:02] - Ilana Wechsler – Google Ads that work (episode #471) [14:51] - Getting Comfortable with Marketing – Michelle Tayler (episode #454) [22:00] - The surprising role of personal branding to scale your practice - Nina Christian (episode #454) [27:31] - The Power of Purpose Driven Marketing – Chris Hogan (episode #427)

Discover the Secrets to Smart Marketing! In this episode of Spaghetti On The Wall, Armando Leduc sits down with marketing expert Marcia Barnes to reveal proven strategies for growth, the power of process, and why smart testing is key. Don't miss this insider's guide to making your marketing work!

What does it take to evolve and thrive in the ever-changing fitness industry? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Matt Giodarno from CrossFit Newtown joins us to share his 30 years of expertise in the fitness world, including 15 years as a CrossFit affiliate.  Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a personal training-first business model. He details how partnering with Lasso elevated his gym's marketing efforts, boosting monthly leads from 20–30 to an impressive 80, with 15 memberships closed in the first month. Matt also sheds light on the role of digital marketing and sales training in sustaining growth while emphasizing accountability as a cornerstone of success. He encourages gym owners to overcome hesitation and seek professional marketing support, offering actionable advice for those looking to scale their gyms effectively. What can gym owners learn? Gain insights into proven strategies for lead generation, refined sales processes, and the long-term value of professional partnerships. 00:00 Intro 01:17 Matt Giodarno's Background and Career Journey 03:04 Meeting the Business Partner and Starting CrossFit Newtown  10:45 Adapting During COVID-19 and Post-Pandemic Growth 13:11 Implementing Lasso's Marketing and Sales Strategies  14:42 Challenges and Successes in the First Two Months 15:10 The Importance of Sales and Communication Skills 17:18 The Role of Community and Support in Success 17:53 Advice for Gym Owners Considering Lasso Tune in for practical tips you can apply to achieve consistent growth for your gym.

Welcome to the Car Dealership Guy Podcast! In this episode, I'm joined by Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo. We discuss how dealers are transforming car shopping experiences with data, AI's mainstream adoption in dealerships, 2025 predictions for data integration in automotive, and much more. This episode of the Car Dealership Guy Podcast is brought to you by: OPENLANE - The world's best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more at https://www.openlane.com/ Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0  Fullpath - Discover Automotive's Leading Customer Data and Experience Platform. Learn more @ https://fullpath.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:56) - How has AI and dealership technology changed since January 2024? (00:09:57) - How does Curator impact the consumer and dealer experience? (00:16:28) - What data challenges is Fullpath working on solving? (00:25:39) - What feedback has there been on implementing new technologies? (00:28:56) - What was it like putting your partnership together? (00:33:29) - 2025 predictions Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Jim Roche, Founder & CEO of WarrCloud, where we discuss: How 28 seconds is quietly transforming dealership profits, why EVs are going to transform service centers, exposing $140K of hidden dealership revenue and much more. This episode of the Car Dealership Guy Podcast is brought to you by: Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0  Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at https://jobs.dealershipguy.com/ WarrCloud - Make every warranty claim automatic by transforming how claims are processed to make everything easier and get paid faster. Learn more @ https://warrcloud.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:32) - Jim's background and career (00:04:46) - The state of the dealership (00:12:16) - What's driving the rise in warranty work? (0:17:38) - Are we moving into a world where the entry-level vehicle disappears? (00:20:44) - How are dealers generating recall work? (00:24:07) - Where are opportunities to implement new technologies for dealerships? (00:26:31) - Warrcloud's recent capital raise & product roadmap Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet. Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url Connect with Stephanie: https://inspiredsocial.co/vip-days IG: @inspiredsocialco Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an insightful episode with Carla Wade, Chief Revenue Officer at Lotlinx, to discuss the current challenges facing car dealerships in our "State of the Union" segment. With dealers scrambling to offload bloated inventories, we delve into the evolving landscape of automotive sales where traditional advertising methods are becoming obsolete. As consumers spend 13-15 hours making vehicle decisions over a span of 1-3 months, inflation and rising interest rates have made buyers more cautious, often driving them over 50 miles to find the right deal. Carla highlights the pressing need for dealers to enhance their online presence, emphasizing the importance of VIN-level marketing and effective dealership website management. In this episode, Carla breaks down the critical differences between AI and machine learning, explaining how each can be leveraged to make smarter inventory management decisions. She discusses how Lotlinx stands at the forefront of this technological evolution, guiding dealerships to choose the right tools that not only streamline operations but also provide valuable insights into market dynamics. Discover how improved vehicle descriptions, competitive pricing, and high-quality photos can attract buyers in today's market. Carla shares insights on using AI and machine learning to optimize pricing strategies and enhance inventory visibility, allowing dealerships to make informed decisions without the overwhelming manual effort. Learn how technology can help pinpoint low-funnel buyers and ensure that vehicles are seen by the right customers at the right time. Carla emphasizes the importance of understanding specific dealership needs to effectively harness data, leading to better decision-making and increased profitability. With practical metrics and a simple checklist, she breaks down how dealers can maximize efficiency and profitability while reducing the need for discounts. Tune in to learn how to navigate the complexities of today's automotive market and harness the power of Lotlinx's expertise to reclaim your time and boost your bottom line! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com  

In this episode of the NewLaw Podcast for Entrepreneurial Lawyers with Ali Katz, Ali coaches on the importance of building a client pipeline through consistent, proactive efforts. With a focus on establishing the fundamental steps to building and nurturing an effective email list, Ali along with Glenn guide listeners in how to develop a sustainable flow of clients and share strategies for engaging email newsletters, local events, and leveraging branding to make an impact. Through candid discussions and real-life examples, this episode offers transformative advice for lawyers looking to grow their practices in a more personalized and client-focused way. Key Takeaways: Client Pipeline Consistency: Consistently fill your client pipeline by building your email list through networking, social media offers, and hosting local events. Make this part of your regular practice to keep potential clients engaged. Email Newsletters Are Crucial: Your email list is your most valuable asset. Sending out a weekly email newsletter is fundamental for maintaining client engagement. The key is consistency—send it out on the same day every week without fail. Avoid "Boring Lawyer Newsletters": Personalize your newsletter by including interesting stories, such as your activities over the weekend, and share anecdotes from your family or client experiences. This approach makes your content relatable and engaging. Leverage Branding and Photography: Invest in a unique branding strategy that represents your firm and consider working with a branding photographer to create a warm, relatable image library for use in social media and marketing materials. Host Educational Events to Engage Your Community: Hosting local or virtual events is a powerful way to engage with your community. Use these events to connect with potential clients and showcase your expertise. This episode underscores the value of consistency in outreach, building personal connections through storytelling, and using branded, targeted content to establish a powerful and memorable presence. By focusing on these foundational steps, entrepreneurial lawyers can create lasting relationships with clients and build a thriving practice.

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.*****For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

A custom builder uses simple, cost-effective direct mail to send quick notes with addresses of nearby projects, encouraging neighbors to visit and resulting in high-value contracts. Despite its poor design, an "ugly" yet successful waitlist page engages readers effectively. Learning retention is improved by active participation and teaching, while daily habits and practical tips like grilling and buying bulk sunglasses emphasize efficiency and convenience through various life phases.

What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you're holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you to breathe creativity into your work. In this episode of the podcast, I talk about: What Crocs and abandoned carts have in common Some of my favorite marketing tools A more mindful approach to automation AI-powered chatbots and social listening tools The end of “link in bio” thanks to automation The best email marketing tool for beginners …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/313

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really being innovative or merely copycats adding bedazzles on top to look different?What does embracing AI vs integrating AI within your business, offering, and operations actually look like?How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more.  Beyond The Episode Gems:Download HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

In this interview from our recent Five Mile Famous workshop in Phoenix, Joseph Hughes sits down with Frank Ruiz, the seasoned Sales Director at Beacon Roofing Supply. Dive into Frank's expert insights on how roofing company owners can elevate their businesses through strategic marketing and robust partnerships. Key Takeaways:

Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention.

Understanding the type of client we want to attract is absolutely crucial to our marketing strategy. Knowing our target client allows us to tailor our message, products, and services to meet their specific needs and desires. By understanding their preferences, budget constraints, and pain points, we can tailor our marketing specifically to them, and showcase how our landscaping services can transform their outdoor spaces into havens of beauty and functionality.  This week Scott and Kati talk about ways to more effectively target your marketing.   QUESTION —Who is your perfect client? Let us know on our Facebook Page.  

Check out these monthly marketing stats from today's guest:About 60 leads, 25 appointments, 23 shows and 18 closes.These are great numbers, and gym owner Kieran O'Dwyer isn't breaking the bank to post them.In this episode, host John Franklin sits down with Kieran to learn how he's built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia.Kieran's marketing strategy starts with posts on Google Business Profile and Instagram, and then leads are moved to a more personal setting on Facebook. By the time leads book appointments at one of Kieran's gyms, they typically already understand pricing and respect the gym's authority, professionalism and communication. From there, closing the sale is easy. This episode is packed full of tactical and inexpensive strategies for boosting lead generation and sales—tune in to hear them all. LinksGym Owners UnitedBook a Call00:51 - Kieran and his gym7:32 - Be sure to get photos18:32 - Starting the conversations26:41 - One more piece of the puzzle34:51 - Kieran's onboarding

Let's make email marketing simple, shall we? Today's episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list! Meet today's guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about: - Your customer's journey with your product brand - Digital Advertising in 2024 and the importance of optimizing conversion - Ways to create enticing pop-up's and lead gen strategies to grow your email marketing list - How to nurture your customer beyond the boring welcome sequence - Understanding key data metrics that empower you to make smart marketing decisions You are definitely going to want to take notes while you listen in to the chat! About Jessica! Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she's sharing everything she learned the hard way… so you don't have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners. Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners Connect with Jessica: Website eCommerce Badassery Podcast Instagram The Lounge eCommerce Marketing MembershipCONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about: The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign. Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert. Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed. Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates. A Case Study on Facebook Ads: We walk through a hypothetical case study of a coworking space testing its Facebook ad campaigns, emphasizing the importance of starting with a small budget and gradually increasing spend based on performance. Key Metrics to Watch: Learn about the crucial performance indicators for digital marketing in the coworking sector, such as cost per lead, conversion rate, and return on ad spend (ROAS). Scaling Up Successful Marketing Efforts: Tips on how to scale your marketing efforts once you've identified successful strategies, including reallocating budget and exploring new platforms. Episode Resources: 13 Tips for Creating Better Landing Pages Hotjar - Understand how users behave on your site Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

Looking to transform your salon into a thriving hub for beauty and style enthusiasts? Your search ends here! In this episode, digital marketing expert and Smart Marketing founder Torie Mathis unveils the essential digital marketing strategies tailored exclusively for salons.