Podcasts about smart marketing

In this powerhouse episode, the team unpacks real-world, actionable marketing tactics that restaurant owners can implement immediately to drive traffic, create loyal customers, and boost profits—without relying on gimmicks or deep discounts. From the power of thoughtful guest experiences to bounce-back promotions and handwritten letters to lapsed customers, this is a masterclass in doing marketing the right way. Packed with humor, strategy, and personal stories, this episode delivers the perfect blend of inspiration and execution—proving that even the smallest marketing effort can lead to big results when it's done with intention.   Key Takeaways: Elevate the Guest Experience A warm welcome, fast service, accurate orders, and friendly follow-through are marketing tactics in disguise. Great hospitality = repeat business = higher lifetime customer value. Menu Design is Strategic Use the Golden Triangle of eye movement to highlight your most profitable items. Your specials should be "special" for both the customer and the operator—easy to execute, high margin, and memorable. Host In-House Events Wine tastings, trivia nights, and theme dinners on slower weekdays are powerful tools to build community and fill tables. Partner with vendors who may help cover costs or provide promotional support. Bounce-Back Offers Done Right Get guests to return with limited-time offers—but only after their first visit. Examples: "Come back in 7 days for a free dessert" or "Next visit appetizer on us." Use Guerrilla Text Marketing Borrow tactics from political campaigns (urgency, personalization, exclusivity). Build a list and send targeted, engaging messages like "You've been hand-selected" or "Spots are filling up." Turn Customers into Promoters Make your restaurant Instagram-able (photo walls, branded hashtags). Personalize touchpoints—birthdays, anniversaries, and even beta-tester panels for new dishes. Community & Loyalty Engage schools, PTAs, and neighborhood leaders—support them and they'll support you. Feature a "Customer of the Month" to spotlight regulars and drive local goodwill.  

Building a business is one thing; holding your vision steady through growth, pressure, and uncertainty is something else entirely.   Alex Raymond sits down with John Sampogna, the co-founder and CEO of Wondersauce, to talk about what the entrepreneurial journey really demands once the excitement wears off. John shares how he built a 100-person agency, why he created a “mental balance sheet” to manage the emotional costs of leadership, and what he learned from selling his company while staying true to its original vision. How do you scale without losing yourself in the process? How do you know when a business opportunity is truly right for you, not just financially but personally?   John also digs into the realities of leadership that rarely get talked about: why bottlenecks are your best feedback loop, why approachability matters more than you think, and why a thriving business culture starts with making space for mistakes. He challenges entrepreneurs to rethink what scale really means in the age of AI and shares why lasting success depends on more than just growth metrics.   If you are building a business and want to do it with intention, resilience, and clarity, this conversation will give you a much-needed shift in perspective.   Episode Breakdown: 00:00 Introduction 01:14 Holding a Long-Term Vision Through Growth and Uncertainty 03:49 Selling Wondersauce and Choosing the Right Partner 09:01 How the Founder Role Changes After Acquisition 10:02 Navigating Earn-Outs, COVID, and the Rise of AI 12:10 Building a Mental Balance Sheet for Emotional Resilience 15:00 Scaling a Business Without Burning Out 19:25 Bottlenecks as a Signal for Operational Change 22:05 Creating Psychological Safety and Strong Leadership 25:59 Smart Marketing and True Differentiation for Entrepreneurs 32:44 How AI Is Redefining the Idea of Scale   Links Connect with  John Sampogna: LinkedIn:https://www.linkedin.com/in/johnsampogna/ Website: https://www.wondersauce.com/   Connect with Alex Raymond: LinkedIn: https://www.linkedin.com/in/afraymond/ Website: https://amplifyam.com/ HiveCast.fm is a proud sponsor of The Conscious Entrepreneur Podcast. Podcast production and show notes provided by HiveCast.fm

Yuriy Townsend, Performance Marketing Manager at Everytable, joins Kevin Shirley on Pathmonk Presents to share how this LA and San Diego-based company delivers affordable, nutritious meals. From busy families to corporate meal programs, Everytable blends e-commerce and brick-and-mortar to solve food access challenges. Yuriy dives into their winning mix of paid media, organic SEO, and email campaigns, driving website conversions and subscriptions. Learn how they leverage local events and smart tracking to boost growth, offering actionable tips for marketers aiming to scale impact and revenue deliciously!  

Tawdra Kandle is a USA Today bestselling romance author who loves to plan and run conferences when she's not spinning love stories! Tawdra is joining us to share her insights from her latest column, Smart Marketing for Savvy Authors, where she talks about making the most of your opportunities at events and conferences. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare's drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.Whether you're a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.Tune in to Discover:Why policy changes like Medicare's drug pricing rules matter to youHow to shift your messaging away from price and market around true differentiators insteadTips to control what you can control (like your storytelling strategy)How to use data to tell a better storyWays to leverage timely trends and “brand hijacking” for organic reach

Are you ready to crack the marketing code and unlock the secrets to small business success? In this powerhouse episode of the Marketing Boost Solutions Podcast, we sit down with Jeremy LaDuke, founder of Epic Nine: Marketing Outfitters, a seasoned marketing strategist who has helped hundreds of businesses scale past the $1M mark. As a branding expert, podcast co-host, and author of Climb: The Risks and Rewards of Elevating Your Brand, Jeremy brings invaluable insights on how to stand out in a crowded market, take smart risks, and build a brand that truly resonates. From the biggest growth stunter in business to the right time to start paying for marketing, we tackle the critical questions every entrepreneur faces.But that's not all—Jeremy dives deep into the power of customer reviews, strategic community engagement, and the art of storytelling in branding to help businesses boost visibility and credibility. He also exposes common advertising pitfalls and shares how to avoid wasting money on ineffective campaigns. Plus, as a special gift for our listeners, Jeremy is offering a FREE one-month trial to Climb Club—his exclusive community for ambitious entrepreneurs looking to take their marketing to the next level. So, get ready to stand out, scale up, and succeed—this is one episode you won't want to miss! Connect with Jeremy below:

n this episode of The Successful Contractor, host Bob Houchin sits down with Austin Rohleder, Marketing Director at Integrity Home Exteriors, to break down how they grew from a $6.8MM business in 2019 to peaking at $14.5MM. From digital marketing to canvassing to TV ads, Austin shares his insights into what works—and what doesn't—for home service companies looking to scale. Key Takeaways from This Episode: The Growth Story: How Integrity Home Exteriors nearly doubled in size in just a few years. Canvassing That Converts: The shift in their door-to-door strategy that unlocked $7MM in revenue. Avoid This Marketing Mistake: Why their first approach to TV ads in Detroit flopped—and how they fixed it. Managing from Afar: How the owner of Integrity Home Exteriors runs the business from Ireland while doing mission work. The SEO Strategy That Works: Why location-based pages are a game-changer for local businesses. How to Lower Your LSA Costs: The one tweak that helped control skyrocketing Local Service Ad expenses. Hiring Smarter: Why Integrity Home Exteriors outsourced SEO and social media management to the Philippines—saving thousands while increasing output. Branding vs. Call-to-Action Ads: How to balance TV and radio messaging for maximum impact. The Power of Customer Retention: Why re-inspections and follow-up calls are now driving unexpected sales. The CertainPath Advantage: How being part of the CertainPath family helped them scale faster and more efficiently.  If you're a home service business owner looking for real-world marketing and operational strategies that drive revenue, you won't want to miss this episode.  Show Notes The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.   FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ 

Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving marketing landscape.Key Topics Discussed:1. The Role of Empathetic Leadership in MarketingHow balancing high expectations with trust fosters a strong marketing team.The power of letting small tests and failures lead to big wins.Why leaders must step back and allow data, not just personal preferences, to drive marketing decisions.2. Data-Driven Decision Making & Testing StrategiesWhy marketers must test and iterate rather than rely on assumptions.The importance of product-market fit and refining strategy over time.A case study on how Rebecca's team unseated an industry competitor by leveraging differentiation and UI/UX improvements.3. The Impact of AI & Technology on MarketingHow AI is changing the way businesses approach marketing.The importance of training AI tools for better results instead of relying on generic prompts.Why founders and marketers must integrate AI thoughtfully to maintain authenticity.4. Scaling Marketing Efforts Without Losing FocusThe risk of growing too fast and diluting brand messaging.How to avoid the mistake of jumping into too many marketing channels at once.Why companies should focus on a few, well-executed strategies before expanding.5. Acquisition vs. Retention: The Key to Sustainable GrowthWhy retaining customers is four times more impactful than acquiring new ones.The dangers of short-term promotions and discount cycles.Strategies for building long-term customer loyalty and brand trust.6. What Founders Need to Know Before Hiring a MarketerWhy most startups don't need a CMO as their first marketing hire.How to determine whether to hire in-house or work with an agency.The importance of setting clear goals and defining success before bringing in external help.Key Takeaways for Marketers & Founders:For marketers: Differentiation in marketing takes effort—using AI, tools, and strategies effectively requires training and intentionality.For founders: Don't chase trends blindly; focus on the right hires, the right tools, and a clear strategic direction to grow sustainably.Connect with Rebecca Shaddix:LinkedInFollow us on Instagram: Uncomplicate it! (@uncomplicate__it) • Instagram photos and videos Follow us on YouTube: UncomplicatedMarketing - YouTube

Todd Baldwin shares insights on the importance of marketing for businesses, particularly in the real estate sector. He emphasizes the necessity of having a personal website, building credibility through reviews, and effective lead generation strategies. The discussion also covers the roles of SEO and paid advertising in driving business growth, as well as the significance of establishing long-term partnerships with clients to ensure success in marketing efforts.Takeaways• Every business should have a website they own.• Credibility is built through reviews and testimonials.• Asking for reviews should be part of the process.• Google reviews are essential for visibility.• Lead generation is crucial for attracting clients.• SEO is a long-term strategy for success.• Paid ads can provide immediate visibility on Google.• Transparency and communication are key in client relationships.• Marketing budgets should be tailored to each business.• Long-term partnerships lead to sustained growth.Sound Bites• You need to have a website that you own.• Google reviews are crucial for your profile.• The website is the foundation of the house.• SEO is a long-term play, not an overnight success.• Marketing is essential for business success.• Run away from agencies that guarantee SEO results.

David Valentine is a seasoned entrepreneur, former agency founder, CEO, business coach, and strategist. Now, as Co-Owner & CRO of Finch, he helps e-commerce brands grow through paid ads, SEO, influencer marketing, and more.With 10 businesses built and $1B+ in revenue generated for 1,000+ clients, Dave has worked with top brands like Target, Time, and American Express. His expertise in marketing and business growth makes him a trusted leader in the industry, helping brands scale and succeed.

In this episode of The Daily Dental Podcast, Dr. Killeen teams up with his good friend and fellow dentist, Dr. Ben Kacos, to dive into the essentials of running a high-performing practice. They break down the power of same-day treatment, tactical morning huddles, and a streamlined workflow that keeps patients saying "yes." Dr. Kacos shares his back-to-basics approach, emphasizing team training, efficiency, and patient-centered care. Plus, they explore bold marketing strategies, from digital ads and Google reviews to gorilla marketing moves like branded gifts, school sponsorships, and community outreach. If you're looking to fill your schedule, increase case acceptance, and build a thriving practice, this episode is packed with actionable insights!

In this episode, Alexa chats with media strategist Markeyla Hinton about the power of PR, branding, and visibility for authors and entrepreneurs. They discuss how to be contagious instead of chasing virality, the impact of strategic media placements, and how Media Blitz Day helps women step into the spotlight.

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Elgie Bright, Chair at Northwood University, to discuss his game plan for the future of auto in a time of disruption, the importance of developing lifelong learners, building automotive retail curriculum to tackle tomorrow's technologies, and much more. This episode is brought to you by: 1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0 2. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

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Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Rob Cavender, COO of Cavender Auto Group, and Eric Barbosa, VP of Variable Operations, to discuss how they create and execute a blueprint for success in retail automotive, how they're training salespeople to become General Managers, the growing pains of scaling a dealer group, and the secrets they've uncovered along the way—plus much more. This episode is brought to you by: 1. IkonTechnologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0   2. Richtech Robotics - Titan is the autonomous parts delivery system that keeps techs in bays, helping you reach new heights of productivity. By eliminating wasted trips to the parts counter, Titan boosts fixed ops efficiency by up to 12%, accelerating service times and streamlining operations. Let Titan handle the heavy lifting – reducing injuries, cutting downtime, and raising your dealership's profitability. For a limited time, Richtech Robotics is offering a FREE 2-week pilot – just cover shipping.Visit @ https://www.richtechrobotics.com/cdg to book your trial now. 3. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/   

Today’s Peoples Bank Let’s Talk Indianola features Jeff Graney with the Warren County Extension Office about personal finance classes later this year.

Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it's a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don't need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience's needs, and start selling or gifting it in no time.Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they're a memorable way to stay top-of-mind with your audience.If you've ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.0:01:10 - How Rachel helps people monetize their expertise through low-content books.0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.0:08:25 - Use cases for branded planners, journals, and other low-content books.0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.0:13:00 - Low-content books as high-value marketing gifts for networking events.0:15:45 - Market demand and repeat sales potential for consumable books.0:17:30 - Improved quality options in print-on-demand services for professional branding.0:20:15 - Simplifying email funnels with shorter, more focused messages.0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sundFREE RESOURCE:Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality frJoin Copy Critique Club to get more clients from your copy by clicking here!

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Sam Mahrouq, CEO of Ikon Technologies where we discuss: Scaling his auto group to 11 dealerships and millions in sales, How an "ah ha" moment at the dealership led him to found a $55M revenue tech company and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don't have the Uber app. If you're ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ t.uber.com/CDGauto today 2. Lotlinx - Get the best possible market advantage on every vehicle transaction. Optimize operations and boost profits using artificial intelligence (AI) and machine learning. Learn more @ https://lotlinx.com/ 3. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0

Cue the horns

Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Bryan Collins, Shop Foreman at Braman Miami, to discuss life as a Master Technician, his journey rising through the ranks of a dealership shop, strategies for retaining technician talent, the real pay ranges technicians can achieve and much more. This episode of the Car Dealership Guy Podcast is brought to you by: 1. Ikon Technologies - Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting @ https://hubs.la/Q02WVYbV0 2. OPENLANE - The world's leading online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more @ https://www.openlane.com/ 3. CDG Recruiting - Building on the success of my industry job board, I'm launching CDG Recruiting — a more hands-on, personalized automotive recruiting service. Our team has decades of experience and has successfully placed over 1,000 roles in the automotive industry. So if you're ready to find your next rockstar employee, try CDG Recruiting today by visiting @ https://www.cdgrecruiting.com/

Welcome to the Savvy Dentist Podcast Summer Series. To ensure you are motivated and ready to hit 2025 running, the team have gone back through the archives and found snippets of different episodes of different shows and we are stitching them together around a particular theme. The theme for this particular episode is Smart Marketing for Dental Practices. Marketing is one of those areas that most dentists know they need to activate, but really never quite master. The thing about marketing is it is a bit like dentistry in the sense that there's certainly some art to it, but there's a lot of science to it as well. Many dentists feel that marketing is this dark black box. It's just like any skill that you can learn it, you can master it, and you can develop and implement it into your own practice with great success. We say here at Savvy Dentist that the best marketer always wins. So in this episode, we want to introduce you to some of the concepts to take your marketing to a new level with your business because marketing is that first domino that needs to fall. We need to have patient flow before we can ever have success. And patient flow is a function of marketing. In this episode our list of guest are specialists in marketing and they discuss marketing in terms of patient acquisition, patient retention, patient reactivation and what it means to have smart-marketing in your practice. From Google ads that work ... to how you can get comfortable with social media.  Our goal with this Summer Series is to motivate you so that after your Summer break you can kick-start your 2025 marketing in a more strategic way and implement some of the tactics and strategies that we share with you in this particular episode. [02:54] - Smart Marketing - Paul Mackiewicz (episode #347) [09:02] - Ilana Wechsler – Google Ads that work (episode #471) [14:51] - Getting Comfortable with Marketing – Michelle Tayler (episode #454) [22:00] - The surprising role of personal branding to scale your practice - Nina Christian (episode #454) [27:31] - The Power of Purpose Driven Marketing – Chris Hogan (episode #427)

Discover the Secrets to Smart Marketing! In this episode of Spaghetti On The Wall, Armando Leduc sits down with marketing expert Marcia Barnes to reveal proven strategies for growth, the power of process, and why smart testing is key. Don't miss this insider's guide to making your marketing work!

What does it take to evolve and thrive in the ever-changing fitness industry? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Matt Giodarno from CrossFit Newtown joins us to share his 30 years of expertise in the fitness world, including 15 years as a CrossFit affiliate.  Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a personal training-first business model. He details how partnering with Lasso elevated his gym's marketing efforts, boosting monthly leads from 20–30 to an impressive 80, with 15 memberships closed in the first month. Matt also sheds light on the role of digital marketing and sales training in sustaining growth while emphasizing accountability as a cornerstone of success. He encourages gym owners to overcome hesitation and seek professional marketing support, offering actionable advice for those looking to scale their gyms effectively. What can gym owners learn? Gain insights into proven strategies for lead generation, refined sales processes, and the long-term value of professional partnerships. 00:00 Intro 01:17 Matt Giodarno's Background and Career Journey 03:04 Meeting the Business Partner and Starting CrossFit Newtown  10:45 Adapting During COVID-19 and Post-Pandemic Growth 13:11 Implementing Lasso's Marketing and Sales Strategies  14:42 Challenges and Successes in the First Two Months 15:10 The Importance of Sales and Communication Skills 17:18 The Role of Community and Support in Success 17:53 Advice for Gym Owners Considering Lasso Tune in for practical tips you can apply to achieve consistent growth for your gym.

Welcome to the Car Dealership Guy Podcast! In this episode, I'm joined by Aharon Horwitz, Founder & CEO of Fullpath, and Brad Title, Founder & CEO of Gubagoo. We discuss how dealers are transforming car shopping experiences with data, AI's mainstream adoption in dealerships, 2025 predictions for data integration in automotive, and much more. This episode of the Car Dealership Guy Podcast is brought to you by: OPENLANE - The world's best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. Learn more at https://www.openlane.com/ Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0  Fullpath - Discover Automotive's Leading Customer Data and Experience Platform. Learn more @ https://fullpath.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:56) - How has AI and dealership technology changed since January 2024? (00:09:57) - How does Curator impact the consumer and dealer experience? (00:16:28) - What data challenges is Fullpath working on solving? (00:25:39) - What feedback has there been on implementing new technologies? (00:28:56) - What was it like putting your partnership together? (00:33:29) - 2025 predictions Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Jim Roche, Founder & CEO of WarrCloud, where we discuss: How 28 seconds is quietly transforming dealership profits, why EVs are going to transform service centers, exposing $140K of hidden dealership revenue and much more. This episode of the Car Dealership Guy Podcast is brought to you by: Ikon Technologies – Ikon Technologies was founded by dealers, for dealers, to solve the daily challenges your dealership faces. Our no-cost Lot Management Platform, with Find the Car, Find the Keys™ technology, makes finding inventory easy, while our patented Smart Marketing platform and Dealer-branded Connect app drives customer loyalty and drive revenue growth back to your dealership. Schedule a demo today to see how Ikon Technologies can help drive your dealership's success by visiting https://hubs.la/Q02WVYbV0  Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at https://jobs.dealershipguy.com/ WarrCloud - Make every warranty claim automatic by transforming how claims are processed to make everything easier and get paid faster. Learn more @ https://warrcloud.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:32) - Jim's background and career (00:04:46) - The state of the dealership (00:12:16) - What's driving the rise in warranty work? (0:17:38) - Are we moving into a world where the entry-level vehicle disappears? (00:20:44) - How are dealers generating recall work? (00:24:07) - Where are opportunities to implement new technologies for dealerships? (00:26:31) - Warrcloud's recent capital raise & product roadmap Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your biggest revenue quarter yet. Access the transcript of this episode HERE: https://otter.ai/u/R-4hcBv9GasC3ItXtHzAmeSND_w?utm_source=copy_url Connect with Stephanie: https://inspiredsocial.co/vip-days IG: @inspiredsocialco Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for an insightful episode with Carla Wade, Chief Revenue Officer at Lotlinx, to discuss the current challenges facing car dealerships in our "State of the Union" segment. With dealers scrambling to offload bloated inventories, we delve into the evolving landscape of automotive sales where traditional advertising methods are becoming obsolete. As consumers spend 13-15 hours making vehicle decisions over a span of 1-3 months, inflation and rising interest rates have made buyers more cautious, often driving them over 50 miles to find the right deal. Carla highlights the pressing need for dealers to enhance their online presence, emphasizing the importance of VIN-level marketing and effective dealership website management. In this episode, Carla breaks down the critical differences between AI and machine learning, explaining how each can be leveraged to make smarter inventory management decisions. She discusses how Lotlinx stands at the forefront of this technological evolution, guiding dealerships to choose the right tools that not only streamline operations but also provide valuable insights into market dynamics. Discover how improved vehicle descriptions, competitive pricing, and high-quality photos can attract buyers in today's market. Carla shares insights on using AI and machine learning to optimize pricing strategies and enhance inventory visibility, allowing dealerships to make informed decisions without the overwhelming manual effort. Learn how technology can help pinpoint low-funnel buyers and ensure that vehicles are seen by the right customers at the right time. Carla emphasizes the importance of understanding specific dealership needs to effectively harness data, leading to better decision-making and increased profitability. With practical metrics and a simple checklist, she breaks down how dealers can maximize efficiency and profitability while reducing the need for discounts. Tune in to learn how to navigate the complexities of today's automotive market and harness the power of Lotlinx's expertise to reclaim your time and boost your bottom line! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com  

In this episode of the NewLaw Podcast for Entrepreneurial Lawyers with Ali Katz, Ali coaches on the importance of building a client pipeline through consistent, proactive efforts. With a focus on establishing the fundamental steps to building and nurturing an effective email list, Ali along with Glenn guide listeners in how to develop a sustainable flow of clients and share strategies for engaging email newsletters, local events, and leveraging branding to make an impact. Through candid discussions and real-life examples, this episode offers transformative advice for lawyers looking to grow their practices in a more personalized and client-focused way. Key Takeaways: Client Pipeline Consistency: Consistently fill your client pipeline by building your email list through networking, social media offers, and hosting local events. Make this part of your regular practice to keep potential clients engaged. Email Newsletters Are Crucial: Your email list is your most valuable asset. Sending out a weekly email newsletter is fundamental for maintaining client engagement. The key is consistency—send it out on the same day every week without fail. Avoid "Boring Lawyer Newsletters": Personalize your newsletter by including interesting stories, such as your activities over the weekend, and share anecdotes from your family or client experiences. This approach makes your content relatable and engaging. Leverage Branding and Photography: Invest in a unique branding strategy that represents your firm and consider working with a branding photographer to create a warm, relatable image library for use in social media and marketing materials. Host Educational Events to Engage Your Community: Hosting local or virtual events is a powerful way to engage with your community. Use these events to connect with potential clients and showcase your expertise. This episode underscores the value of consistency in outreach, building personal connections through storytelling, and using branded, targeted content to establish a powerful and memorable presence. By focusing on these foundational steps, entrepreneurial lawyers can create lasting relationships with clients and build a thriving practice.

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.*****For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/

A custom builder uses simple, cost-effective direct mail to send quick notes with addresses of nearby projects, encouraging neighbors to visit and resulting in high-value contracts. Despite its poor design, an "ugly" yet successful waitlist page engages readers effectively. Learning retention is improved by active participation and teaching, while daily habits and practical tips like grilling and buying bulk sunglasses emphasize efficiency and convenience through various life phases.

What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you're holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you to breathe creativity into your work. In this episode of the podcast, I talk about: What Crocs and abandoned carts have in common Some of my favorite marketing tools A more mindful approach to automation AI-powered chatbots and social listening tools The end of “link in bio” thanks to automation The best email marketing tool for beginners …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/313

In this episode, Paula Brennan discusses the importance of asking the right questions to attract and engage new (and old) photography clients.

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?Are brands really being innovative or merely copycats adding bedazzles on top to look different?What does embracing AI vs integrating AI within your business, offering, and operations actually look like?How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more.  Beyond The Episode Gems:Download HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

In this interview from our recent Five Mile Famous workshop in Phoenix, Joseph Hughes sits down with Frank Ruiz, the seasoned Sales Director at Beacon Roofing Supply. Dive into Frank's expert insights on how roofing company owners can elevate their businesses through strategic marketing and robust partnerships. Key Takeaways:

Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention.

Understanding the type of client we want to attract is absolutely crucial to our marketing strategy. Knowing our target client allows us to tailor our message, products, and services to meet their specific needs and desires. By understanding their preferences, budget constraints, and pain points, we can tailor our marketing specifically to them, and showcase how our landscaping services can transform their outdoor spaces into havens of beauty and functionality.  This week Scott and Kati talk about ways to more effectively target your marketing.   QUESTION —Who is your perfect client? Let us know on our Facebook Page.  

Brian Dempsey   Brian Dempsey/Bright Tribe Smart Marketing With a career that […]

Brian Dempsey   Brian Dempsey/Bright Tribe Smart Marketing With a career that […] The post Brian Dempsey with Bright Tribe Smart Marketing appeared first on Business RadioX ®.

From the True Grit event in Memphis, we were lucky to catch Dustin Van Orman, President of Mergers and Acquisitions at the Any Hour Group. We discussed the workings of creating loyalty and trust with customers, the upcoming interactive event for HVAC professionals, and strategies for continuous business improvement even amidst challenging markets.3 Key Takeaways: Customer Education & Options—Understand the importance of providing service and educating your customers, and offering innovative equipment options that can elevate their experience and your business's reputation.Continuous Training & Leadership Development - Dive into the company's comprehensive training strategies involving rigorous ride-along programs and perpetual weekly sessions, ensuring the technical team and managers are equipped to excel.Smart Marketing & Analytics - Recognize that astute marketing doesn't mean merely increasing spend but entails negotiating and understanding business metrics, and data to foster long-term relationships and growth.Listen to the full podcast for insights into creating a stellar service business that thrives on loyalty, innovation, and exceptional leadership.Find Dustin:On The Web: https://anyhourservices.com/E-Mail: dustin@anyhour.comPhone: 801-787-3546 Linkedin: https://www.linkedin.com/company/any-hour-services/Linkedin: https://www.linkedin.com/in/dustin-van-orman-26269184/Dustin's Previous Episode: https://www.youtube.com/watch?v=tt3luO8v0ewJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssrElite Call: https://elitecall.netOn Purpose Media: https://onpurposemedia.ca

At True Grit in Graceland, we had the pleasure of sitting down with marketing maven Brianna Skiffington. She shared a goldmine of insights on how KPIs, benchmarks, and transparency between marketing and operations can skyrocket your HVAC business's performance. She also discussed the launch of CXC and how this technology will change the way we do business.Three Key Takeaways Marketing Performance Metrics: The average ticket can be a game-changer in evaluating and enhancing your marketing strategies.Educating Customers: A well-informed customer reflects positively in your numbers - it's all about the sales process!Ad Dashboards & Job Type Analysis: Utilize advanced tools for precise revenue tracking and allocate your budget to the job types with the highest returns.Don't miss this episode filled with actionable advice that can take your business to the next level! Find Brianna:On The Web: https://www.cxc.ai/On The Web: https://freeagency.ai/Linkedin: https://www.linkedin.com/in/briskiffi/Linkedin: https://www.linkedin.com/company/cxc-aiFacebook: https://www.facebook.com/briskiffiJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssrElite Call: https://elitecall.netOn Purpose Media: https://onpurposemedia.ca 

Check out these monthly marketing stats from today's guest:About 60 leads, 25 appointments, 23 shows and 18 closes.These are great numbers, and gym owner Kieran O'Dwyer isn't breaking the bank to post them.In this episode, host John Franklin sits down with Kieran to learn how he's built such a successful marketing funnel on a small budget at Bathurst Strength and Conditioning and Orange City Strength and Conditioning in Australia.Kieran's marketing strategy starts with posts on Google Business Profile and Instagram, and then leads are moved to a more personal setting on Facebook. By the time leads book appointments at one of Kieran's gyms, they typically already understand pricing and respect the gym's authority, professionalism and communication. From there, closing the sale is easy. This episode is packed full of tactical and inexpensive strategies for boosting lead generation and sales—tune in to hear them all. LinksGym Owners UnitedBook a Call00:51 - Kieran and his gym7:32 - Be sure to get photos18:32 - Starting the conversations26:41 - One more piece of the puzzle34:51 - Kieran's onboarding

Let's make email marketing simple, shall we? Today's episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list! Meet today's guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about: - Your customer's journey with your product brand - Digital Advertising in 2024 and the importance of optimizing conversion - Ways to create enticing pop-up's and lead gen strategies to grow your email marketing list - How to nurture your customer beyond the boring welcome sequence - Understanding key data metrics that empower you to make smart marketing decisions You are definitely going to want to take notes while you listen in to the chat! About Jessica! Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she's sharing everything she learned the hard way… so you don't have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners. Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners Connect with Jessica: Website eCommerce Badassery Podcast Instagram The Lounge eCommerce Marketing MembershipCONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCK FAIRE - Get instant access HERE Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! Website: kristinfishercoaching.com Follow on Instagram: @kristinfishercoaching Contact: hello@kristinfishercoaching.com

This episode is all about testing the conversion rate on your offer/landing page before scaling up the traffic to the campaign. We talk about: The Importance of Marketing Conversion for Coworking Spaces: We define marketing conversion in the context of coworking spaces and discuss the significance of setting clear conversion goals for each campaign. Landing Pages Explained: Discover what a landing page is, its role in your marketing strategy, and best practices for creating landing pages that convert. Best Practices for Effective Landing Pages: Learn the key elements of high-converting landing pages, including clear headlines, compelling calls to action, benefit-oriented copy, high-quality imagery, social proof, mobile optimization, and the importance of speed. Introduction to Testing and Optimization: Understand the basics of A/B testing and other optimization methods to improve your marketing campaigns' conversion rates. A Case Study on Facebook Ads: We walk through a hypothetical case study of a coworking space testing its Facebook ad campaigns, emphasizing the importance of starting with a small budget and gradually increasing spend based on performance. Key Metrics to Watch: Learn about the crucial performance indicators for digital marketing in the coworking sector, such as cost per lead, conversion rate, and return on ad spend (ROAS). Scaling Up Successful Marketing Efforts: Tips on how to scale your marketing efforts once you've identified successful strategies, including reallocating budget and exploring new platforms. Episode Resources: 13 Tips for Creating Better Landing Pages Hotjar - Understand how users behave on your site Everything Coworking Featured Resources: Free Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University The Everything Coworking Academy Follow Us on YouTube

We live the world of smart things - smart homes, smart cars (and I don't mean the Smart car brand from Mercedes, in general - fleets of electric vehicles from Tesla, Rivian, Polstar and so on that are full of high tech that makes them smart). The list wouldn't be complete if I wouldn't mention, right - smartphones and apps. Before late 2022 we thought we saw it all and than ChatGPT happened - boom! People who didn't follow AI research and development (meaning the majority of population) were shocked by what it was capable of doing and quite frankly they haven't seen what it can do for science and medicine yet, mostly the focus has been on generation of text for marketing, online publication and so on. In this episode, we have Günay to talk about AI potential for mobile advertising and app marketing. Today's Topics Include: Günay Aliyeva's background What is Gamelight Günay's thoughts about the state of AI and Generative AI in particular The role of AI in mobile advertising How does AI fit into mobile app marketing The cons and externalities of AI in mobile advertising and app marketing What Günay would like to change about mobile tech the most Android or iOS? Leaving her smartphone at home, what features would Günay miss most? What features she would like to see added to her smartphone? Links and Resources: Günay Aliyeva on LinkedIn Gamelight website Business Of Apps - connecting the app industry Quotes from Günay Aliyeva: "And it's going to get just easier for image and video makers to perform better and to get better results and put their focus on something more strategic and something where we actually do need human input. You don't need actually a human  to sit and click so many times to create them. So it's it's just much easier for UA managers to do their job and perform better if they have all of those tools in hand." "There's always a need for a human who will direct it in the right direction and know how to implement the outcomes or what kind of data needs to be input to get what kind of results." Host Business Of Apps - connecting the app industry since 2012 A message from App Promotion Summit Tickets are available on all of our 2024 summits https://apppromotionsummit.com/ London – 25 Apr 2024 NYC – 27 Jun 2024 San Francisco – 26 Sep 2024 Berlin – 5 Dec 2024

In this episode, we dive deep into the dynamic world of digital marketing with Nikki Nash, a marketing expert who is transforming businesses in the most remarkable ways. Nikki's insights are a beacon for photographers eager to understand the digital marketing world. Her approach, grounded in years of shaping Fortune 100 companies and sprouting tech startups, now serves to amplify the reach and impact of entrepreneurs in the online space. With Nikki's guidance, we unravel the art of captivating an audience in an era where attention is the most coveted currency. Her warmth and genuine enthusiasm for helping others shine through every topic we explore, from harnessing the visual power of Instagram to creating content that resonates and connects on a human level. As we dissect the intricate dance between strategy and execution, I can't help but feel inspired by the milestones she's helping our listeners achieve in their photography businesses. Nikki's personal anecdotes, paired with her strategic talent, make for a treasure trove of knowledge that I am so excited to share with you all.Key Takeaways(00:00) The Importance of Marketing Strategies(09:55) Creating a Marketing Strategy for Photographers(21:17) Marketing Tips for Photography Businesses(29:02) Photography Portfolio and Utilizing Instagram(35:40) Finding and Connecting on InstagramShareable Quotes"Marketing is just building relationships with people who might want to buy what you're selling. It's about listening to people, understanding what they want, and making connections.""The only barriers we face are those we impose on ourselves. Pursue your passions with the conviction that you have the support you need to succeed." "Treating clients well ensures they spread your name. It's the exceptional customer experience that creates a ripple effect in the form of organic growth."Connect with NikkiEmail - nik@nikkinash.coWebsite - https://nikkinash.co/Facebook - https://facebook.com/nashnikkiInstagram - https://instagram.com/nikkinashofficialLinkedIn - https://www.linkedin.com/in/nikkinash/Twitter - https://twitter.com/nikkinashco

In this episode, Daphna interviews Daniel Levitats, the man behind the success of Datum Dental. During the covid pandemic, Daniel and the company's team decided to cut down their business expenses but decided to expand the directions on the market. The courage to dream big paid off; today, the company is one of the most successful of its kind. Tune in, because Daniel shares his 5 key leadership lessons and you need to hear them.    Who's Daniel Levitats? Daniel Levitats is a man who sets high bars and keeps raising them, no stranger to the high-tech world with 16 years under his belt driving business transformation, process change, and implementing foundations for accelerated growth, in fast-growing Nasdaq traded companies (Mercury, NICE).   Social media and links:  LinkedIn: https://www.linkedin.com/in/daniel-levitats-6a25ab4/ English - https://www.datumdental.com/en/resources/patients/while-large-scale-corporations/   Original: https://www.globes.co.il/news/article.aspx?did=1001361282#utm_source=Apps&utm_medium=SharedTo   https://www.medicaltechoutlook.com/magazines/December2020/MedTech_APAC/?digitalmagazine#page=22   Timestamps: 1:05 Let's welcome Daniel Levitats to the show 2:46 Covid-era: tough times bring the time for the correct decisions  10:05 Dramatic changes and conditions- the adjustment of the market 11:29 Smart marketing can grow the business and recreate the models 13:20 Do the opposite- go against what everyone else is doing (marketing tip) 13:49 Investment expenses can act as marketing expenses 15:31 Creating a turnaround in the company- encourage the employees to go along with the changes 19:10 Lesson 1- Using change to your advantage 30:00 Lesson 2- Sticking to the core values 34:22 Lesson 3- Stay close to the people in your company 35:58 Lesson 4- You're strong when you share your knowledge 38:09 Lesson 5- Dreaming big and planting seeds 41:05 What has been the hardest lesson about leadership that you had to unlearn?   Get in touch with Daphna Horowitz: Official website: www.daphnahorowitz.com  LinkedIn:  https://www.linkedin.com/in/daphnahorowitz/ Youtube: https://www.youtube.com/user/daphna1231 Facebook: https://www.facebook.com/PEACSolutions/  

Looking to transform your salon into a thriving hub for beauty and style enthusiasts? Your search ends here! In this episode, digital marketing expert and Smart Marketing founder Torie Mathis unveils the essential digital marketing strategies tailored exclusively for salons.

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.TIME-STAMPED SHOW NOTES: [00:00] - Elon Musk's smart marketing strategy  [01:00] - Neil Patel and Eric Siu's reaction to Elon Musk's recent tweet [02:48] - Why freedom of speech is important  [03:40] - Marketers should learn how to adapt socially Links Mentioned in Today's Episode:Don't forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video. TIME-STAMPED SHOW NOTES: [00:00] - Elon Musk's smart marketing strategy  [01:00] - Neil Patel and Eric Siu's reaction to Elon Musk's recent tweet [02:48] - Why freedom of speech is important  [03:40] - Marketers should learn how to adapt socially Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain