Sour & SaaS

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It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation!

Directive


    • Nov 15, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 33m AVG DURATION
    • 53 EPISODES


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    Latest episodes from Sour & SaaS

    Sour & SaaS with Ryan Narod, Head of Marketing at Mutiny

    Play Episode Listen Later Nov 15, 2023 27:13


    In this episode of Sour & SaaS Directive CEO, Garrett Mehrguth, will be joined by Ryan Narod, Head of Marketing at Mutiny. They'll be breaking down real SaaS marketing problems - with a sour twist.

    Sour & SaaS with Alex Barca, Director of Demand Gen at Postal.io

    Play Episode Listen Later Mar 25, 2022 32:09


    In this episode of Sour & SaaS Directive CEO, Garrett Mehrguth, speaks with Alex Barca, Director of Demand Gen at Postal.io, and breaks down real SaaS marketing problems - with a sour twist.

    Sour & SaaS with Ashley Levesque, VP of Marketing at Banzai

    Play Episode Listen Later Mar 17, 2022 31:24


    In this episode of Sour & SaaS Directive CEO, Garrett Mehrguth, speaks with Ashley Levesque, VP of Marketing at Banzai, and breaks down real SaaS marketing problems - with a sour twist.

    Sour & SaaS with Casey Carey, CMO at Kazoo

    Play Episode Listen Later Feb 5, 2022 31:33


    It's time to break down real SaaS marketing problems - with a sour twist. This week's guest is Casey Carey, CMO at Kazoo!

    Sour & SaaS with Liam Moroney, SVP of Revenue Marketing at Notarize

    Play Episode Listen Later Feb 1, 2022 32:24


    It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation!The guest this week is Liam Moroney, SVP of Revenue Marketing at Notarize

    Sour & SaaS with Kimmah Shah, Head of Digital & Demand Generation at Actian

    Play Episode Listen Later Nov 12, 2021 32:00


    It's time to break down real SaaS marketing problems - with a sour twist. In this episode Garrett Mehrguth interviews Kimmah Shah, Head of Digital & Demand Generation at Actian. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation!

    Sour & SaaS with Senior Director of Marketing, Product Managers at LogRocket, Brian Neville-O'Neill

    Play Episode Listen Later Nov 4, 2021 36:54


    It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Senior Director of Marketing, Product Managers at LogRocket, Brian Neville-O'Neill

    Sour & SaaS - Season 5 Episode 6 - with Head of Demand Generation, Europe at GetAccept, Adam Holmgren

    Play Episode Listen Later Oct 21, 2021 32:33


    It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Head of Demand Generation, Europe at GetAccept, Adam Holmgren

    Sour & SaaS with Head of Demand Generation at InSided, Brian Koffler

    Play Episode Listen Later Oct 18, 2021 33:25


    It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Head of Demand Generation at InSided, Brian Koffler

    Sour & SaaS - Season 5 Episode 4 - with Brooke Bartos of Invoice Cloud

    Play Episode Listen Later Sep 30, 2021 34:29


    It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Director of Marketing Operations & Analytics at Invoice Cloud, Brooke Bartos

    Sour & SaaS - Season 5 Episode 3 - with President at BLASTmedia, Lindsey Groepper

    Play Episode Listen Later Sep 23, 2021 33:36


    It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is President at BLASTmedia, Lindsey Groepper

    Sour & SaaS with VP of Marketing at Seamless.AI, Jonathan Pogact

    Play Episode Listen Later Sep 17, 2021 31:03


    It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is VP of Marketing at Seamless.AI, Jonathan Pogact

    Sour & SaaS - Season 5 Episode 1 - with Jeremy Epstein, CMO at Gtmhub

    Play Episode Listen Later Sep 2, 2021 31:40


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. The Guest: CMO at Gtmhub, Jeremy Epstein

    Sour & SaaS - Season 4 Episode 10 - with John Clark, VP of Product Marketing at Genesys

    Play Episode Listen Later Jul 29, 2021 33:49


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: VP of Product Marketing at Genesys, John Clark!

    Sour & SaaS - Season 4 Episode 9 - with Drew Beechler, Director of Marketing at High Alpha

    Play Episode Listen Later Jul 22, 2021 35:27


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: Director of Marketing at High Alpha, Drew Beechler!

    Sour & SaaS - Season 4 Episode 8 - with Ran Avrahamy, Senior VP, CMO at AppsFlyer

    Play Episode Listen Later Jul 15, 2021 38:24


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CMO at AppsFlyer, Ran Avrahamy!

    Sour & SaaS - Season 4 Episode 7 - with Anna Luo, Senior VP, Customer Innovation & Marketing at Jivox

    Play Episode Listen Later Jul 8, 2021 30:30


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: Senior Vice President, Customer Innovation & Marketing at Jivox, Anna Luo!

    Sour & SaaS - Season 4 Episode 6 - with Isabelle Papoulias, CMO at Mediafly

    Play Episode Listen Later Jul 1, 2021 36:07


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CMO at Mediafly, Isabelle Papoulias!

    Sour & SaaS - Season 4 Episode 5 - with CMO at CleverTap, Dave Dabbah

    Play Episode Listen Later Jun 17, 2021 31:54


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CMO at CleverTap, Dave Dabbah!

    Sour & SaaS - Season 4 Episode 4 - with VP of Marketing at Smith.ai, Maddy Martin

    Play Episode Listen Later Jun 10, 2021 32:33


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: VP of Marketing at Smith.ai, Maddy Martin!

    Sour & SaaS - Season 4 Episode 3 - with VP of Marketing at Capacity, Justin Schmidt

    Play Episode Listen Later Jun 3, 2021 35:43


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: VP of Marketing at Capacity, Justin Schmidt!

    Sour & SaaS - Season 4 Episode 2 - with Founder & CEO at TrustRadius, Vinay Bhagat

    Play Episode Listen Later May 27, 2021 34:08


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: Founder & CEO at TrustRadius, Vinay Bhagat!

    Sour & SaaS - Season 4 Episode 1 - with CEO & former acting CMO at Ceros, Simon Berg

    Play Episode Listen Later May 20, 2021 32:25


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CEO & acting CMO at Ceros, Simon Berg!

    Sour & SaaS - Season 3 Episode 10 - with CMO at LogicGate, Gina Hortatsos

    Play Episode Listen Later May 13, 2021 33:46


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CMO at LogicGate, Gina Hortatsos!

    Sour & SaaS - Season 3 Episode 9 - with CMO at Cheetah Digital, Richard Jones

    Play Episode Listen Later Apr 29, 2021 35:05


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CMO at Cheetah Digital, Richard Jones!

    Sour & SaaS - Season 3 Episode 8 - with CMO at Litmus, Melissa Sargeant

    Play Episode Listen Later Apr 22, 2021 31:32


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: Melissa Sargeant, CMO at Litmus!

    Sour & SaaS - Season 3 Episode 7 - with CMO & Head of Product at ParkMobile, Jeff Perkins

    Play Episode Listen Later Apr 15, 2021 39:31


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: Jeff Perkins, CMO & Head of Product at ParkMobile!

    Sour & SaaS - Season 3 Episode 6 - With Aprimo's CMO, Ed Breault!

    Play Episode Listen Later Apr 8, 2021 33:03


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: Ed Breault, CMO at Aprimo!

    Sour & SaaS - Season 3 Episode 5 - with Parse.ly's VP of Marketing, David Cardiel!

    Play Episode Listen Later Apr 6, 2021 31:30


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: David Cardiel, VP of Marketing & Communications at Parse.ly!

    Sour & SaaS - Season 3 Episode 4 - With SalesLoft's CMO, Sydney Sloan!

    Play Episode Listen Later Mar 25, 2021 34:56


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...SalesLoft's CMO, Sydney Sloan!

    Sour & Saas with VP of Marketing & Communications at JotForm, Chad Reid

    Play Episode Listen Later Mar 18, 2021 35:45


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation.

    Sour & Saas with CMO/COO at Gimbal, Matthew Russo

    Play Episode Listen Later Mar 11, 2021 32:19


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CMO/COO at Gimbal - Matthew Russo

    Sour & SaaS - Season 3 Episode 1 - With Tackle.io's Nicole Wojno Smith, VP of Marketing

    Play Episode Listen Later Mar 4, 2021 31:11


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Tackle.io's Nicole Wojno Smith, VP of Marketing!

    Sour & SaaS - Season 2 Episode 10 - With Altium's VP of Brand Marketing, Masha Petrova

    Play Episode Listen Later Feb 26, 2021 33:02


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Altium's VP of Brand Marketing, Masha Petrova!

    Sour & SaaS - Season 2 Episode 9 - With Balto's VP of Marketing, Lauren O'Brien

    Play Episode Listen Later Feb 18, 2021 32:28


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Balto's VP of Marketing, Lauren O'Brien!

    Sour & SaaS - Season 2 Episode 8 - With HammerTech_US's VP of Marketing, Virginia Chere Lucett

    Play Episode Listen Later Feb 11, 2021 32:12


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...HammerTech_US's Former VP of Marketing & Growth, Virginia Chere Lucett!

    Sour & SaaS - Season 2 Episode 7 - With Former VP of Marketing at Cygilant, David Kirkdorffer

    Play Episode Listen Later Feb 4, 2021 31:05


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Former VP of Marketing at Cygilant & Executive Marketing Consultant, David Kirkdorffer!

    Sour & SaaS - Season 2 Episode 6 - With MadKudu's Director of Demand Generation, Hana Jacover

    Play Episode Listen Later Jan 29, 2021 33:29


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...MadKudu's Director of Demand Generation, Hana Jacover

    Sour & SaaS - Season 2 Episode 5 - With Lessonly's CMO, Kyle Lacy

    Play Episode Listen Later Jan 21, 2021 32:23


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Lessonly's CMO, Kyle Lacy

    Sour & SaaS - Season 2 Episode 4 - With Metadata.io's Director of Growth, Mark Huber

    Play Episode Listen Later Jan 14, 2021 33:44


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Metadata.io's Director of Growth, Mark Huber

    Sour & SaaS - Season 2 Episode 3 - With 6sense's CMO, Latané Conant

    Play Episode Listen Later Jan 7, 2021 34:33


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...6sense's CMO, Latané Conant

    Sour & SaaS - Season 2 Episode 2 - With Auth0's SVP, Marketing & Growth, Martin Gontovnikas

    Play Episode Listen Later Dec 16, 2020 31:13


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Auth0's SVP, Marketing & Growth, Martin Gontovnikas

    Sour & SaaS - Season 2 Episode 1 - With Trainual's CMO Jonathan Ronzio

    Play Episode Listen Later Dec 7, 2020 32:51


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Trainual's CMO, Johnathan Ronzio!

    Episode 10 - With GM, VP of Marketing and Strategy of CloudApp - Joe Martin

    Play Episode Listen Later Nov 13, 2020 36:30


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest... GM, VP of Marketing and Strategy of CloudApp - Joe Martin!

    Sour & SaaS Episode 9 - With Sevan's Strategy & Digital PR CEO, Sarah Evans

    Play Episode Listen Later Nov 13, 2020 33:10


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest... Sevan's Strategy & Digital PR Founder & CEO, Sarah Evans!

    Episode 8 - With Crossbeam's Director of Content, Sean Blanda!

    Play Episode Listen Later Oct 29, 2020 33:35


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest... Crossbeam's Director of Content, Sean Blanda!

    Episode 7 - With SaaSy Copywriting's Owner/Freelance Writer , Maria Waida

    Play Episode Listen Later Oct 26, 2020 31:20


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest... SaaSy Copywriting's Maria Waida! SHOW LESS

    Episode 6 - With Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyede

    Play Episode Listen Later Oct 16, 2020 34:58


    It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyede!

    Episode 5 - With Unbounce's VP of Strategic Growth Tamara Grominsky

    Play Episode Listen Later Oct 6, 2020 34:37


    It's time to break down real SaaS marketing problems - with a sour twist. This week's guest... Unbounce's VP of Strategic Growth, Tamara Grominsky!

    Episode 4 - With Meltwater's Head of Demand Generation Tamara Yarovoy

    Play Episode Listen Later Oct 6, 2020 36:34


    It's time to break down real SaaS marketing problems - with a sour twist. This week's guest... Meltwater's Head of Demand Generation - Americas, Tamara Kitić Yarovoy!

    Episode 3 - With SaaS Conversion Copywriter Joel Klettke

    Play Episode Listen Later Oct 6, 2020 38:50


    It's time to break down real SaaS marketing problems - with a sour twist. This week's guest...the king of copy himself, Joel Klettke!

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