Podcasts about marketing operations manager

Tony chats with Andrew Townsend, Marketing Operations Manager at Smarty and Ryan Muir, Senior Product Marketing Manager at Smarty. They are an address location intelligence company. They do geocoding helping you find the exact coordinates of any address. Their autocomplete helps forms get completed faster when it comes to addresses. They can help you increase your revenue, streamline your processes and reduce your risk.Andrew Townsend: https://www.linkedin.com/in/andrew-townsend-utah/Ryan Muir: https://www.linkedin.com/in/ryan-muir-product-marketing/Smarty: https://www.smarty.com/Video Version: https://youtu.be/2y76xuoI0ME

Text us your thoughts on the episode or the show!In a dynamic exploration of the intersection between sales and marketing operations, we dive deep into the journey of Kanwal Ibrahim, a seasoned Marketing Operations Manager at OffSec. Her background in sales armed her with unique insights that many marketing professionals may overlook. Kanwal shares pivotal lessons she learned as she transitioned into operations, emphasizing the importance of understanding the sales funnel and the customer journey.Listeners will discover how data transparency informs better strategic decisions, highlighting the vital connection between sales and marketing. With her experience, Kanwal illustrates the necessity of fostering collaborative relationships across teams, ensuring effective communication that leads to aligned objectives. By unpacking her approach to process optimization and structure, Kanwal offers a roadmap for those aiming to enhance their marketing efforts.Moreover, she illustrates the significance of being open to feedback, a lesson that transcends the boundaries of sales and marketing. Whether navigating through CRM systems or understanding metrics, her perspective serves as a guide to help listeners refine their operations strategy. This episode is a must-listen for professionals at all levels looking to bridge the gap between sales and marketing operations. Share your thoughts with us on social media or subscribe for more insider insights!Connect with Kanwal Ibrahim on LinkedIn hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Connect Scattered Data with AI AgentsExplore how easy AI can be with Forwrd.ai for Marketing OpsBuild AI agents that can predict, forecast, segment, and automate the entire data processing workflow -- integrating, prepping, cleaning, normalizing, analyzing, and even building and operating your models. With Forward, you can get it done 100 times faster. Support the show

On this episode, Seth is joined by Marketing Operations Manager, Monty DeBoer. The guys dive deep into another rifle build: Monty's custom 30-06. This rifle has been on numerous hunts around the world, and the guys inspect every component of the rifle and explain what makes it so special. We hope you enjoy the show! 

Text us your thoughts on the episode or the show!Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.• Investigation of storytelling as a powerful marketing tool • Discussion on personalizing marketing messages • Examination of the transition from B2C to B2B marketing • Insights on data challenges within marketing operations • Importance of team collaboration in marketing execution • Role of emotional intelligence for marketers • Strategies for implementing change within organizationsLink to the book Team Habits: How Small Actions Lead to Extraordinary Results hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

In today's fast-moving digital world, having a well-organized MarTech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. In this episode of the CMO Series, Yasmin Zand talks with Jaclyn Braga, Director of Marketing and Business Development at Morse, and Jenny Hills, Marketing Operations Manager at Axinn, about the importance of MarTech for law firms. They discuss key tools and the challenges and opportunities that adopting these technologies opens up. Jaclyn, Jenny and Yasmin Cover: Martech stacks and the tools their teams find most useful The roadblocks faced in adopting new tech, and how to overcome them How has Martech evolved in the legal industry, and which tools had the biggest impact in smaller mid-size firms AI's role in Martech stack, and its influence on team strategy How to advocate for Martech upgrades and get buy-in from leadership How to measure success when it comes to Martech strategy Advice for others looking to optimize their efforts using Martech

Dave Baldaro, Marketing Operations Manager and Chief Product Advocate at XMPie, joins Deborah Corn to discuss the nuance of customization and personalization in print, how XMPie empowers printers of all sizes to enhance customer engagement and profits, and we recap three case studies where printers incorporated data-driven marketing, workflow automation, and modular solutions to exponentially grow their businesses. Mentioned in This Episode: Dave Baldaro: https://www.linkedin.com/in/davidbaldaro/?originalSubdomain=uk Creating a Legacy for Pel Hughes Through Innovation and Resilience with Brian Hughes: https://podcastsfromtheprinterverse.com/creating-a-legacy-with-brian-hughes/ Full Service Solutions with Jay Mustafa, Thirst Creative: https://podcastsfromtheprinterverse.com/full-service-solutions-with-jay-mustafa-thirst-creative/ The Sweet Success of Team Jansen ProServices with Rolf Schlösse: https://podcastsfromtheprinterverse.com/the-sweet-success-of-team-jansen-proservices-with-rolf-schlosser/ Future of Personalization Demo: https://url.xmpie.com/2d4 XMPie: https://www.xmpie.com/ XMPie Events: https://www.xmpie.com/about-xmpie/events XMPie Resource Library: https://www.xmpie.com/resource-library XMPie VDP Software Page: https://www.xmpie.com/VDPSoftware XMPie Newsletter Subscription: https://www.xmpie.com/newsletter-subscribe Personalized Santa Letter: https://url.xmpie.com/6f31c3 Craig Bower: https://www.designthatrocks.com/ Rub That Rocks: https://www.rubthatrocks.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Partner with Print Media Centr: https://printmediacentr.com/partnerships/ Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.net

Olivia Drummond is Marketing Operations Manager at Cascade Energy where she is passionate about providing effective decarbonization solutions with an emphasis on energy efficiency and electrification in today's facilities. Mike Petrusky asks Olivia how operational and maintenance strategies can be used to reduce energy, save costs and contribute to corporate sustainability goals. Many businesses struggle to collect, aggregate, and properly utilize data, which is crucial for setting a baseline and creating a roadmap for their decarbonization goals. Olivia says that facility managers don't have to find these solutions alone but instead they should seek to engage with partners and resources available to help them succeed. Mike and Olivia cast a vision for the future of caring for the built environment while they encourage you to be an Asset Champion in your organization! Connect with Olivia on LinkedIn: https://www.linkedin.com/in/oliviadrummond/ Learn more about Cascade Energy: https://cascadeenergy.com/for-corporations/ Check out the “On My Way To Work” video series: https://www.youtube.com/playlist?list=PLSkmmkVFvM4E39sM-pNaGhLoG0dkM947o Learn more about Eptura™: https://eptura.com/ Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/asset-champion/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Holley Robinson, Marketing Operations Manager for EDRM sits down with Kaylee & Mary to talk about her journey to eDiscovery and the EDRM community, what is new and different with the 2024 3Q Andrew Haslam's eDisclosure Buyers Guide and a fun fact about her.

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen's methods have improved processes and results at his company. Key Topics & Timeline Summary: - [0:00] - Introduction of Rajen Raghoenathsing - [2:19] - The strategic side of marketing operations - [5:57] - Avoiding tool-focused approaches - [7:03] - Automating processes to save time - [10:33] - Daily tasks of a marketing operations manager - [12:07] - Adjusting to different campaign sizes - [16:36] - Integrating marketing tech at DPG Media - [19:19] - Using data insights for improvement - [21:29] - Bridging the gap between marketing and IT    Thanks for listening to this episode with Rajen Raghoenathsing. If you enjoyed it, please leave a review on your favorite podcast platform and subscribe for more episodes. Mention that you heard Rajen on the Marketing Technology Podcast when you connect with him on LinkedIn. Stay tuned for more expert insights and tips on marketing technology! P.S.: If you have a special interest in Marketing Operations (MOPS), then we have good news for you! We are creating a special series on Marketing Operations and this is the third episode (episodes #225 and #226 were the other two) and the fourth is on its way!  

What's up folks. We've got a fun episode today. If you're a regular listener, you've heard me mention an article that's been living rent free in my head for a while now. Casey Winters, the former CPO at Eventbrite and an Instructor at Reforge, wrote an article titled “The Problems With Martech, and Why Martech is Actually for Engineers”. I've asked a lot of recent guests what their thoughts were on some of the arguments raised in the article. So today we're going to respond to his claims.Summary: Should you buy a 3rd party martech solution or build your own in-house tool, the answer is almost always buy. Let your in-house engineers focus on product and data while leveraging the cutting-edge solutions and support offered by specialized martech vendors. Unless you're planning on building a martech company, leave the martech to the experts. Homegrown tools aren't appealing to marketers, they're hard to scale, most have a shitty UI and it's not a recognisable martech tool you can add to your resume. Not only are homegrown martech tools not appealing to marketers, they are even less appealing to engineers. Engineers can't stand the chaos of marketing and effective martech implementation requires collaboration between engineers and marketers, highlighting the need for cross-functional translators and disproving the claim that martech is actually only for engineers.Martech Has Continued to Explode as a CategorySo the article we're debating was written in 2019, that's 5 years ago. That's a boatload of time in martech so we can't fault the author too much and I respect his bold claims. He starts off by stating: “I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful.” Now we could spend a whole episode disproving this prediction… but obviously we have 5 years of hindsight. But it is worth mentioning that he made this prediction on the year (2019) where the martech landscape exploded past 7,000 tools. Pretty bold to claim that it will decline as a category given the meteoric rise of tools up from only 350 in 2012. Scott Brinker recently released the state of martech in 2024 report which his team says they've seen the “largest number of new apps added to the martech landscape in the 13 years they've been curating it: net new growth of approximately 3,000 new tools.”We've crossed 13,000 tools, nearly doubling the landscape from 2019 when Casey made his “bold prediction” that martech will decline as a category. Number of tools isn't the only way to evaluate whether martech has declined or not. I'm not a big fan of Gartner reports but if that's a more trusted source for you, they reported that in 2023 client organizations spent over 1/4 of their marketing budgets on technology. In terms of VC investments, LUMA reported a steady rise in martech acquisitions in Q3 of 2023, averaging over 40 per quarter, alongside substantial capital inflows into new ventures. This financial backing underscores confidence in the industry's future​​.Okay… so Casey was wrong about martech declining as a category. But he did have some interesting arguments about why. His main thesis is that: Martech faces decline due to in-house engineers who are increasingly handling tailored solutions in-house, and the success of vendors hinges primarily on serving those engineers, not marketers.I've asked 8 recent guests on the podcast to read Casey's article and share their thoughts.What's your take on this? Is martech actually for engineers?Homegrown Marketing Technology Isn't Attractive for Marketers or EngineersMartech Just Isn't that Appealing for Most EngineersVish Gupta, Marketing Operations Manager at Databricks shared her perspective on whether martech is truly designed for engineers, challenging pretty much every single one of Casey's viewpoints. She started by expressing her disagreement with the idea that martech will decline due to competition from in-house engineers and platform limitations. "I don't think martech is the sexiest thing for an engineer to do," she noted. Vish argued that talented engineers building martech are more likely to work for CRM companies to enhance their products rather than find in-house martech development appealing.Vish explained that building a CRM in-house is often not the best approach. She emphasized that knowing popular systems like Customerio, Marketo, and HubSpot adds more value. She questioned the practicality of finding the right talent for in-house solutions, given the complexities and specialized skills required.Regarding the idea that successful martech companies cater primarily to engineers, Vish disagreed. "Martech teams are actually part engineer, part product marketer, part IT person, part biz ops," she said. She believes the value of an operations professional lies not in owning and maintaining tech but in resolving business problems by aligning the right people, technology, and tools to accelerate pipeline generation. The engineering work in martech spans across data, data engineering, IT, and business operations, but this is just one aspect of a martech professional's role.Vish also questioned the notion that the rise of in-house engineers creating tailored solutions for their companies will lead to a decline in martech. "Just because you can, should you?" she asked. She emphasized the importance of a good quantification model and total cost of ownership (TCO) analysis when comparing in-house engineering teams to martech solutions.She highlighted the challenges of integrating customer and product data in a compliant manner, which often requires a holistic approach. "It's not just your martech stack; where's your customer data living? Where is your product data living?" Vish noted. These challenges often make martech an operational project rather than just a marketing function.Ultimately, Vish believes that martech will never be just for engineering. The value of a martech professional lies in understanding what marketers want to achieve and enabling them to get there. "The value is being able to see this is what the marketer wants to do, and here's how we can enable them to get there and measure success," she explained. This holistic view is crucial for martech to function effectively, a perspective she feels engineers alone may not fully capture.Key takeaway: In-house martech development is off-putting for most seasoned marketers. The preference is usually with popular systems like Customerio and HubSpot. Also, Martech just isn't that appealing to engineers. So martech can't just be for engineers, it requires a blend of skills from marketing, IT, and operations. The real value of martech lies in enabling marketers and measuring success, a role not easily filled by engineers. Engineers Can't Stand the Chaos of MarketingSo far we've uncovered two themes: Marketers don't find homegrown tools that appealing and engineers don't find martech sexy. But why? Why isn't martech appealing for engineers?Let's hear from the legendary Sara McNamara, former Senior Manager, Marketing Operations at Salesforce.. Her answer stemmed from the complexities and cultural challenges of integrating engineering into marketing operations.Sara began by acknowledging the trend of engineers becoming more involved in creating custom solutions for marketing. However, she expressed skepticism about marketing operations teams becoming predominantly composed of engineers. She explained, "A lot of the engineers I've worked with cannot stand the chaos of marketing." Engineers typically prefer clear requirements and stable projects, while marketing often involves rapid changes and freque...

What's up everyone, today we have the pleasure of sitting down with Vish Gupta, Marketing Operations Manager at Databricks. Summary: This episode with Vish is jam packed with advice for marketers making their way through the martech galaxy. We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why martech isn't just for engineers and highlights the efficiency of customized Asana intake forms. We also tackle the dangers of over-specialization for senior leaders. Additionally, we explore the intersection of martech and large language models (LLMs), providing insights on how to stay ahead in the evolving landscape.About VishVish started started her career as a Business Analyst in sales ops at Riverbed, a network management companyShe later joined Redis Labs – a real time data platform – as a Marketing Coordinator and got her first taste of analytics and reporting covering social, paid and eventsShe had a short contract at Brocade where she was Marketing Ops specialist and worked closely with their data science team to develop marketing reporting using BIShe then joined VMware, the popular virtualization software giant just before they were acquired by Broadcom. She was both a marketing analyst and later shifted to Growth Analyst where she focused more on Go to market strategyToday Vish is Marketing Operations Manager at Databricks, a leader in data and AI tech valued at more than 40BInfluences from a Tech-Infused ChildhoodVish's upbringing in a tech-savvy household shaped her career path significantly. Her parents, immigrants from India, transitioned into tech for better opportunities, despite initial dreams of cricket and architecture. This drive for a better lifestyle through technology was a core narrative in her family.Interestingly, Vish initially rebelled against this tech-centric world. She pursued psychology, striving to carve out her unique path. However, practicality led her back to tech, aligning her career with her desired lifestyle. This shift wasn't romantic but highlighted her adaptability and strategic thinking.Her parents' relentless upskilling and enthusiasm for technology left a lasting impression. Their constant engagement with new tools and innovations inspired Vish to embrace learning and staying current with tech trends. This mindset proved invaluable in her role at Databricks, where technological adeptness is key.Growing up in Silicon Valley provided Vish with a unique network and role models in tech. This environment, combined with her parents' stories and actions, underscored the importance of tech as a vehicle for advancement and success.Key takeaway: Vish's tech-centric upbringing, driven by her immigrant parents' pursuit of better opportunities, significantly shaped her career. Despite initially rebelling by studying psychology, practicality led her back to tech, showcasing her adaptability. Her parents' continuous upskilling inspired her commitment to learning, crucial in her role at Databricks.Why Your Frankenstein Martech Stack is Sabotaging Your SuccessA Frankenstein martech stack is like a tech monster stitched together from mismatched parts, always on the brink of chaos. Avoiding the creation of a Frankenstein stack is challenging for any marketing operations team who is trying to stay on top of new tools. Vish's mantra is that tools are not problem-solvers on their own; people and processes are the real drivers of solutions.She's a big proponent of understanding the role each tool plays within the organization. It's crucial to ask, "What is this tool doing?" If a tool isn't effectively serving a business purpose or hasn't been adopted well, it might be time to retire it. Simplification is key before automation. An overly complex or constantly changing process isn't a good candidate for automation.Vish points out a common misconception: the belief that automating everything is the ultimate solution. In reality, automating a clunky or inefficient process can exacerbate issues rather than resolve them. The focus should be on simplifying processes first. Only after streamlining should organizations consider tools that enhance efficiency.In practice, this means critically assessing each tool's contribution to the business. If a tool no longer serves its purpose or complicates processes, it's time to reconsider its place in the stack. Automation should follow simplification, ensuring that processes are as straightforward as possible before adding layers of technology.Key takeaway: Simplification should precede automation. Marketers must critically evaluate their tools and processes, focusing on streamlining before leveraging automation. This approach prevents the creation of a cumbersome, Frankenstein-like martech stack—a tech monster stitched together from mismatched parts, always on the brink of chaos.Empowering Campaign Ops with Self-Serve ModelsSetting up self-service models for campaigns is like to an all-you-can-eat buffet, where the food is already prepared, and you simply pick and choose what you want. In the realm of campaign operations, enabling self-service means providing users with the right tools and training, allowing them to be effective without the need for constant support.One such tool, Knak, plays a pivotal role in this self-service approach for Databricks. Vish explains that Knak allows users to create emails independently without needing to delve into their automation platform. This system keeps users out of the intricate details of their MAP, reducing the burden on the marketing operations team while still enabling efficient email creation. By using Knak, the process is streamlined: users work within Knak, sync their work to their MAP, perform quality assurance, and then execute their campaigns. This seamless integration not only simplifies operations but also enhances efficiency.Vish highlights the potential pitfalls of a full self-service model, where multiple users could potentially create chaos within their MAP. Instead, she advocates for a balanced approach, where specific components of the campaign process are made self-service. This method provides a win-win situation for both the operations team and the front-end users. The key is finding tools that allow for this partial self-service model, thereby maintaining control while empowering users.Knak was introduced to replace a previous tool that failed to meet expectations. Vish was part of the decision-making process, although the team had several champions for Knak and a supportive leader confident in their ability to select the right vendor. This collective decision-making and confidence in the tool have led to a successful implementation, demonstrating the importance of team involvement and leadership support in adopting new technologies.Key takeaway: Empowering users with the right self-service tools like Knak can streamline campaign operations and reduce the burden on the marketing team. A balanced approach to self-service can prevent chaos while maximizing efficiency.Why Martech Shouldn't Cater Exclusively to EngineersWhen asked if martech is really geared towards engineers, Vish provided a nuanced perspective. She finds the notion that martech should cater exclusively to engineers rather unsettling. For Vish, her expertise lies in mastering popular systems like Marketo and HubSpot, not engineering. She raises a compelling point about the value of specialized martech knowledge, emphasizing that the real worth of a martech professional is their ability to understand and implement what marketers need, not merely to build systems from scratch...

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth. If you want more information on how we achieved this, check out the Fix Your Funnel Resource Hub! https://www.cognism.com/fix-your-funnel

Have you been thinking about outsourcing your marketing? Having someone onboard to help with your operations but not entirely sure what their role would entail? I sit down with Mariah, my Marketing & Operations Manager to chat through her role, what it entails & what a general week looks like for her. Listen in!

In this episode of the OpsStars podcast, Rachel Godfrey, Senior Marketing Operations Manager at BambooHR, joins Don Otvos to discuss her journey in operations, the future of RevOps, as well as the value of curiosity, persistence, and creativity in RevOps.

Monty DeBoer during his tenure with Hornady has worn numerous hats. Fairly recently he was promoted to what he while smiling refers to himself as "Hornady's MOM", or more correctly Hornady's Marketing Operations Manager. Monty is no stranger to the many who shoot Hornady ammunition. He, over the past years has become a very familiar face at the many consumer shows Hornady does and supports. I was able to catch up with him in bear camp in far northern Alberta, Canada where Monty was on his first black bear hunt. During our visit we talked about his early years of hunting culminating in taking two absolutely monstrous black bear, but also a bit about the Hornady line of ammunition. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're so lucky to have some great guests with us today to discuss ecommerce, marketing, social media and so much more.  The panelists are also content partners.  Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Rachel Norton | Owner of Zenith Nadir (Clothing Line) & Marketing Operations Manager at FlouryshIntro: I am the owner of a clothing brand and also work as the Marketing Operations Manager at a company by the name of Flourysh.Voyage Story: http://voyageatl.com/interview/community-highlights-meet-rachel-norton-of-zenith-nadir/Website: https://thezenithnadir.com/Instagram: https://www.instagram.com/thezenithnadir/Other: https://flourysh.com/Jacien Bass | Founder | Creative Copywriter | Social Media Consultant & Trainer | Equality Advocate | Lifelong LearnerIntro: I help companies use social media to build, solidify & sustain their brand identity.CanvasRebel Story: https://canvasrebel.com/meet-jacien-b-bass/Instagram: jacien93Kimmy Sauer | Owner of 2+3=WEIntro: I create busy boxes for kids.Voyage Story: https://voyagestl.com/interview/meet-kimmy-sauer-of-23we/Website: www.2plus3equalswe.Etsy.comInstagram: www.Instagram.com/2plus3equalswe

Nick Berry is the Marketing Operations Manager at Better Agency He joins Bobbie Collies on Coterie Insurance's podcast, And I Quote to discuss his expertise in creating email sequences and of course the hot topic of AI. How is Better Agency using AI and educating insurance agents on best practices for their content? Essential parts of this episode: - Nick discusses the most important pieces of an email including the insights that he analyzes after sending - Nick shares email subject lines and phrases that he has tested. He found a proven subject line that might work for you, too! - Better Agency is using AI on particular content pieces, but Nick reminds listeners that it is always just a starting point, it's not meant to be copied and pasted into your blog or used as a caption on social media. We hope you enjoy this episode with our friend, Nick Berry. Better Agency has some fun things in the works that we talk about in this episode so keep your eye out for those. Follow Nick Berry on Linkedin & Twitter Follow Bobbie Collies on Linkedin Learn more about Coterie Insurance. If you liked this episode, please leave a review, share out on LinkedIn or Twitter, and subscribe. Coterie Insurance's podcast, And I Quote, can be found on Spotify, YouTube, and Apple Podcasts. Visit our landing page to find out more about our show.

The Future of Print: From Physical to Digital XMPie Podcast Conference Session 3 Lewis Evans, Product and Sales Manager at Vivid Laminating Technologies, and David Baldaro, Marketing Operations Manager at XMPie, join Deborah Corn to talk about the potential of digitally printed packaging, the messaging and engagement opportunity it presents for marketers and the technologies that enable print business and print customer success. Download the Transcript for this Session Mentioned in Today's Episode: XMPie: https://www.xmpie.com/ https://youtu.be/qscI4cE88MA https://www.xmpie.com/packaging-solutions/ https://youtu.be/iT8hNWwz7eU https://youtu.be/Wn5CBG3mLo8 Lewis Evans: https://www.linkedin.com/in/lewis-evans-a929ba88 Vivid Laminating Technologies: https://www.vivid-online.com/ IPIA: https://ipia.org.uk/ David Baldaro: https://www.linkedin.com/in/davidbaldaro/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/  Print Media Centr: https://printmediacentr.com Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.net

The Future of Print: From Physical to Digital XMPie Podcast Conference Session 1 David Baldaro, Marketing Operations Manager at XMPie, joins Deborah Corn to discuss the power of personalization, customization and timeliness in a customer journey, and how XMPie empowers the meaningful engagements that make print more valuable in the marketplace. Download the Transcript for this Session Mentioned in Today's Episode: XMPie: https://www.xmpie.com/ https://youtu.be/qscI4cE88MA https://www.xmpie.com/adobe-integration/ https://www.xmpie.com/marketing-automation/ https://www.xmpie.com/products/print-design-and-vdp/ https://www.xmpie.com/delivering-creative-variability-in-adobe-indesign/ https://www.xmpie.com/delivering-creative-variability-in-adobe-indesign-part-2/ https://www.xmpie.com/modern-vdp-what-why-how-and-whats-next/ David Baldaro: https://www.linkedin.com/in/davidbaldaro/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/  Print Media Centr: https://printmediacentr.com Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.net

Gone are the days when you would just pop over to your colleague's desk to ask for a missing piece of copy, or run into them to chat about that brief for your next meeting. Marketing technology is a rapidly changing industry, but workflow platforms are arguably the most important tech space for an operations team in our new remote work lives. Heather Carl, Marketing Operations Manager at Missouri Employers Mutual, the largest worker's compensation provider in the state. She knows that the bar is very high when you are making a real impact on helping companies prevent injuries and reduce insurance claims. She takes us through what works for her team, and how they reassess their marketing needs to reflect larger business goals. Join us as Glenn and Heather discuss: Tips for increasing your volume without sacrificing consistency Measuring your work by how you dealt with the unexpected Reinvigorating your brand standard creative work (hint- it's not all on your creative staff)

In this special edition of The Customer Engagement Lab, our host, Travis, assembles a panel of marketing professionals for our first-ever Lessons From the Lab.Cat Lim, Creative Director at Pyper Inc, and Jan Aclan, Marketing Operations Manager at Multiverse.io, join Travis in the studio to discuss recent purchase decisions.For this Lessons from the Lab, we're going to look at the popular meditation app, Headspace. We'll dive into it all – first impressions, what they're doing right and opportunities for improvement from the perspective of three marketing professionals.

In this month's Lessons from the Lab, we try the popular language learning app, Duolingo. We'll dive into first impressions, brand affinity, microtransactions, and the growing popularity of Kawaii illustrations in tech apps. Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.

If you have a small marketing operations team supporting a marketing team creating a lot of campaigns, you might be interested or even have a decentralized campaign operations models where marketers can create campaigns send emails themselves. This can be great for giving your team more time to be strategic on other projects. But how do you do it well? What processes and documentation need to be put in place? And what happens when your marketing scales so fast, the decentralized models starts to shows some signs that it is not working anymore? On this week's podcast we will dive into all of that with two incredible women marketing operators, https://www.linkedin.com/in/amygoldfine/ (Amy Goldfine, Head of Marketing Ops) and https://www.linkedin.com/in/geraldine-gudino-garcia/ (Geraldine Gudiño Garcia, Marketing Operations Manager) at https://iterable.com/ (Iterable.) Both Amy and Geraldine have had experience with adding process and enabling the decentralized model at their organization and share their experience and tips with us all. And, SPOILER ALERT they also go into why they are planning a to change to a new model this year. This episode is so informative and jam packed with great advice and things to consider if you have or you are thinking of putting in a decentralized campaign ops model. To learn more from Amy Goldfine, https://www.linkedin.com/in/amygoldfine/ (check her out on LinkedIn) or go to her website http://MarketingOpsAdvice.com (MarketingOpsAdvice.com) and to learn more from Geraldine, you can also https://www.linkedin.com/in/geraldine-gudino-garcia/ (connect with her on LinkedIn.)

In this month's Lessons from the Lab, we try the popular language learning app, Duolingo. We'll dive into first impressions, brand affinity, microtransactions, and the growing popularity of Kawaii illustrations in tech apps.  Cat Lim, Creative Director at Pyper Inc, Jan Aclan, Marketing Operations Manager at Multiverse.io, and Todd Clouser, Lead Brand Marketing Manager at Refine Labs, join Travis in the studio for this marketing roundtable discussion.

Having a marketing operations function within your marketing team is becoming critical, not just for large enterprises but for businesses of all sizes. Why? Because it keeps everything running smoothly and enables the rest of the team to excel in their own roles. In this episode, Emily Gravel provides useful advice for setting up a marketing operations function that will make your marketing team more effective and drive increased business growth. We cover;How does Emily define what marketing ops isCommon triggers for needing a marketing operations function in the first placeWhat the company should do before hiring someoneWhat type of candidate they should hire as their first dedicated MOps personWhat you should focus on in your first 90 days when setting up the functionWhat you can put in place to define and measure your successIf you're looking for a new marketing operations job - what Emily thinks should be the top 2 or 3 to understand before you move forward on itRed flags to look out for in the interview processWhat marketing operations candidates can do at interview to better position themselves for the jobAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the golden age of marketing operations, technology and data are the drivers behind its success. Analyzing and collecting data coupled with leveraging technology is essential to the success of any marketing efforts. We were eager to learn more about the role from Marketing Operations Manager at Verte, Kasie Dailey. Verte simplifies the supply chain by increasing visibility for the entire product journey by utilizing an AI-powered management platform. Kasie gives us an insight into her role at Verte and her efforts to drive lead generation, build brand recognition, and leverage technology.

In this special edition of The Customer Engagement Lab, our host, Travis, assembles a panel of marketing professionals for our first-ever Lessons From the Lab. Cat Lim, Creative Director at Pyper Inc, and Jan Aclan, Marketing Operations Manager at Multiverse.io, join Travis in the studio to discuss recent purchase decisions. For this Lessons from the Lab, we're going to look at the popular meditation app, Headspace. We'll dive into it all – first impressions, what they're doing right and opportunities for improvement from the perspective of three marketing professionals. 

You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”  It's a question worth asking. Simplification is the core of marketing ops.  Colton Slauson, Marketing Operations Manager at Watermark, joins the show to discuss why simplification matters so much and whether the MQL really is the Holy Grail of marketing.  Join us as we discuss: Identifying whether your potential customer even wants your marketing Simplifying everything from tech stack to messaging What the value of the MQL really is How marketing ops will change in the future  Keep connected with us by subscribing on Apple Podcasts,Spotify , or anywhere you get podcasts. Check out our website at Taylor.com.

A recent study conducted shows that 79% of marketers say PPC is hugely beneficial for their business. However, the trick is knowing HOW to develop a strategy that fosters that kind of success. But how is success in this channel measured? What do successful digital marketing campaigns even look like?   Questions like these are the reason we brought two awesome guests to our show today: Sarah Ghirardo & Johnny Wenzel, Digital Marketing experts from Service Titan!   Sarah is Sr. Marketing Operations Manager at Service Titan and is known for being a goal achiever, not just a goal setter. During her time at ServiceTitan, she has been able to grow direct revenue from service titan's content creation for tenants by over 20% month over month.   Get lost in a deep conversation with Sarah and you probably will hear her say, "I am a leader in any industry I work in, I drive revenue... I fully believe your mindset for success drives your passion."   Johnny is a Marketing Consultant at Service Titan and understands that Digital Marketing is both an art and a science. He is known for his ability to successfully combine data and the scientific method to messaging and communication, customized for one business at a time. His mantra? "Advertising is simply communication. The key is to deliver the right message, to the right person, at the right time, in the right place, giving them the right experience."     In this episode we discuss: Their experiences with PPC marketing and wasted ad spend Tips to improve your digital marketing strategy Ways in which digital marketing is different in service-based industries The importance of researching your digital advertising agency     We are very excited to share with you their experiences, expertise, and digital marketing PPC suggestions on this new episode of Service Business Mastery!   Tune in to the latest in business services trends on Service Business Mastery by checking us on Apple Podcasts, Spotify, and our website.    Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player. Spotify Podcast Play Apple Podcasts Google Podcast Player Stitcher Radio Amazon Music iHeart Radio

Many B2B businesses underestimate the value of brand buildng, but a recent BCG & Google study found B2B brand building can be just as effective as in the B2C realm. But how can a B2B business, especially maufacturers, authentically elevate their brand? Join Tribal Impact's Vanessa Baker who will be talking to Amy Strudwick, Sales and Marketing Operations Manager from DS Smith to learn about their journey in launching an Employee Advocacy program across their manufacturing organisation. In this session, they'll cover the following points: ✅ Why DS Smith decided to launch an Employee Advocacy Program ✅ Which employee groups were included in this initiative ✅ Adoption challenges experienced ✅ Innovative ways in identifying content and topics ✅ Ways in which success has been measured ✅ Potential improvements to drive effectiveness of program ✅ Top tips for launching a program 

What if your manager took the time to learn your strengths, goals, and work ethic?   Even better, what if they valued those specifics and helped you leverage your strengths to achieve your goals and support that work ethic?   When someone feels heard and understood in their work, the results speak for themselves; better systems, relevant KPIs, and increased productivity.   In this episode, I interview Joy Martinez , Director, Marketing Operations at Waystar (now S enior Director of Marketing Operations at CS2 Marketing), and Brian Morris , Marketing Operations Manager at Waystar , about the ever-relevant objective of humanizing the workplace..  Join us as we discuss: - Telling a story with data  - Staying curious (and why curiosity doesn't equal mistrust) - Advocating for operational support - Leveraging strengths in teams  Resources mentioned:   - DiSC Assessment  - Myers Briggs  - Clifton Strengths Assessments (Joy's favorite!)  Keep connected with us by subscribing on Apple Podcasts , Spotify, or your favorite podcast player. Check out our website at Taylor.com.  Listening on a desktop & can't see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

Today's guest joined ServiceTitan after running marketing for one of the biggest brands in the trades. If you want to learn how to take your marketing to the next level (and why it's so important to do your math), you won't want to miss this episode.  In this episode, I interview ServiceTitan's own Sarah Ghirardo, Sr. Marketing Operations Manager, about her best wisdom for marketing in the trades.  Join us as we discuss: Changing consumers' thoughts and behavior with branding Seasonal campaign tips and insights Marketing communities, mentorship, and agency relationships Making math a part of your marketing arsenal   Check out these resources we mentioned: Purple Cow by Seth Godin Lady Titans Community  Service Champions My Story Playlist on YouTube Ep. 82 w/ Cassie Pound   To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.

In this episode, Vish Gupta, Marketing Operations Manager at Databricks, talks about the project management side of MOPs and how to successfully implement a new tool. She shares three takeaways for successfully implementing a new tool, how she built a streamlined intake process that solves for multiple stakeholder needs, and the benefits of adding contractors to your team.

In this week's episode we are joined by one of our new team members Brad Couture who is our Sr. Manager of Marketing Ops but at the time was working for a Boston start-up Tulip as their Marketing Operations Manager. Brad joined us to discuss why order of operations is important for marketing ops, how it can impact your systems, and then dives into how Marketo users can leverage the executable campaigns feature in order to take back control. While we dive into Marketo-specific tactics in this episode, you should still listen in even if you aren't a Marketo user for helpful ways to think through how to structure your order of operations. PS. Definitely make sure to follow Brad on LinkedIn where he posts #relatable memes and mops commentary and useful tips and tricks for MOps pros. You can find his profile here: https://www.linkedin.com/in/bradcouture/ (https://www.linkedin.com/in/bradcouture/ ) Marketo executable campaigns article mentioned in this episode: https://www.linkedin.com/pulse/eliminate-wait-steps-from-your-marketo-instance-brad-couture/ (https://www.linkedin.com/pulse/eliminate-wait-steps-from-your-marketo-instance-brad-couture/)

Special guest host, Rusty Hall (yes, the same Rusty of the theme song), joins KAC to flip the mic and interview OGK. In this, maybe a bit obvious or perhaps a bit ridiculous break down of MOPs, learn what it really means, what skills you need to be in MOPs, how MOPs contributes to the org., and much more. Need more time for self-care that doesn't involve buzzwords?  Jump to 22:44 to get the three things you need to know.Don't forget to pitch your buzzword to be featured in season 2 - https://etumos.com/must-contain. 

Carolina Berg, Marketing Operations Manager for Sensus, a Xylem brand, kicks off Solving Water's series from the 2021 Xylem Reach Conference to discuss how the conference - which brings together utilities professionals in the water, gas, and electric markets from across the globe - and its planning team put on simultaneous in-person and hybrid events by implementing daily safety protocols, listening and responding to customer feedback, and always being ready to 'pivot.' Berg also shares the importance of Reach to its attendees, and why its theme of resiliency resonated for everyone at the conference. Recorded live in October at Xylem Reach 2021 in New Orleans. Learn more about Reach 2022 and view content from the 2021 virtual conference at https://xylemreach.com/.

Pablo Bereskyj is the Marketing Operations Manager for Etermax, an international gaming company headquartered in Buenos Aires, Argentina. Previously, Pablo worked in business intelligence and financial analysis at Acuris, The Mergermarket Group, and Debtwire.Questions Pablo Answered in this Episode:Did you have any fear or reservation about jumping into the gaming industry coming from a financial services company?What do you think held you back from moving to a third party retargeting vendor?When you look at retargeting in retrospect, what was one of the things you found most challenging in getting it off the ground or maybe one thing you would have done differently?Timestamp:4:26 Pablo's professional background8:17 From finance to gaming12:40 Learnings from internal retargeting operations15:25 Moving to a third party vendor for retargeting18:27 Maximizing the value of your core customers23:35 Top pillar underestimated with retargeting integrationsQuotes:(17:30-17:45) “You have to derive an internal ecosystem of tools; you need to be looking at all these variables; and if you want to run this constantly, it means that you have to have a really hands-on exercise with that.”(17:59-18:09) “The discovery of payers as a potential target, that was the other thing that drove a lot of the decision behind us using a third party vendor essentially.”Mentioned in this Episode:Pablo Bereskyj's LinkedInEtermax

When Rachel joined us to record this MOOPs episode she was still in the role of Marketing Operations Manager. Her story is not uncommon, but her learning and approach to managing marketing technology (Marketo) is of course unique. Tune in to find out why she had to watch emails go out all day long before she could resolve anything. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSponsored by Stack Moxie Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.

BlueCollar.CEO –Sarah Ghirardo is the Sr. Marketing Operations Manager at ServiceTitan, where she manages the Marketing Pro Product Team. ServiceTitan is the world's leading and fastest-growing software technology platform for the trades evaluated at over 8.3 billion dollars. Sarah brings her industry knowledge to help make any size trade business run marketing like a pro.Before joining ServiceTitan, Sarah was the Director of Digital Marketing at Service Champions Heating and Air Conditioning NorCal, where she grew digital lead and direct mail conversions.Sarah has a deep passion for marketing and helping people, which inspired her to join ServiceTitan to help people in the trades with more effective marketing strategies. In this episode, Sarah talks to Ryan about why she's passionate about marketing and discusses some of the best marketing practices people can do for their own business.

In this episode, we talked to Jenna Molby, Marketing Operations Manager at Dooly to discuss all things building a MOPs function from scratch. She discusses critical interview questions to ask the hiring manager, why Marketing Ops should be one of the first roles hired, and the challenges of being a team of one.

If you're planning your strategy for 2022 and Marketing Ops doesn't have a seat at the table… Then you don't have a strategy. That simple truth is why we're so excited to welcome Kaitlyn Foley, Marketing Operations Manager at Twilio, as our first guest. Not only have we rarely heard it phrased so effectively and succinctly, but we can think of no one better than Kaitlyn at educating on the why — and, perhaps most importantly, the how — behind it. In this episode, we discuss: Why Marketing Ops needs to have a seat at the table The most important qualities for a successful Marketing Ops career The future of Marketing Ops   Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com Listening on a desktop & can't see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

"What blew me away was really how much demand there was for these smaller markets. Even when you take Covid, work-from-home, and everything out of the picture, how much more per property demand there is in some of these small communities." — Matt D'Avirro Data isn't very useful if it's not accessible or effective at communicating a message. It's just a bunch of numbers after all. That's why Matt D'Avirro, Marketing Operations Manager at Rentsync, is instrumental in using data and automation to make sales and marketing easier, and help influence future business decisions. That's why it's no surprise that Matt also conceptualized Rentsync's National Rental Demand Report, which maps demand throughout the country. In this episode, Matt walks us through the impetus for this report and offers insights into how developers and marketers can best use it. We dive into some of the trends that have occurred over the last year, like COVID, work from home, and a boom in smaller markets. Matt talks about the implications of these trends and why they should be looked at from a long-term perspective. Wrapping up, we talk about what property developers should be focussing on, and Matt speculates what the next few months have in store. Tune in today to hear it all! Key points from this episode: Get to know today's guest, Matt D'Avirro, and what his role entails The origin story of the National Rental Demand Report Differentiating between leading and lagging indicators Some of the ways that Rentsync's data is unique Unpacking the major trends of the past year, including Covid, increased demand, and more What is driving demand in high-growth areas in Canada A trend that has been the most surprising to Matt The importance of looking at alternative rental strategies Where developers should be placing their focus right now How marketers can make the most out of this report What would surprise Matt the most in the upcoming months Links mentioned in today's episode: Matt D'Avirro on LinkedIn Rentsync National Rental Demand Report podcast@rentsync.com

The A2Z of B2B Marketing Part 15:  O is for Objectives, Outputs, and Outcomes Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we've reached O.  O stands for Objectives, Outputs, and Outcomes.   B2B Marketer Dave Stevens hears from five experts on the topic today: Marketing Operations Manager at Virgin Media O2 Helen Brougham,  Managing Director of Earnest Chris Wilson, CEO and Founder of Odyssiant Aly Richards, UKI Marketer at Kyndryl Sam Bentley, and Marketing Manager at NBS Izy Herrera.

In this episode with Ashley Zhang, Marketing Operations Manager at Asana we discuss how Ashley got into marketing ops what marketing ops looks like at Asana and how Ashley and her team think about MQLs and MQAs.

Paul Nispel, Marketing Operations Manager bei xentral ERP Software, war zu Gast bei mir. Wir haben darüber gesprochen wie man strategischen Einfluss auf die Marketingstrategie nehmen kann.

In this episode, we talk with Marketo veteran and Sr. Marketing Operations Manager at Brandfolder, James Houser, about how to wrangle a cohesive #MarTech stack, how to create a solid marketing and sales environment focused on scalability, and his experience working at Marketo.

Do it now! What is “it”? Well, that's up to you. Is there a job you like but think it might be a stretch? Apply. Is there an industry or company that interests you? Go learn more. Doubting yourself can be easy but if you want to develop and grow as a professional you must take risks and leap into action. Tori Levine is a 27-year-old Senior Marketing Operations Manager at Twitter. She began as the head of marketing at a small start-up company but took a risk and applied to a position at Twitter.

Pablo Bereskyj is the Marketing Operations Manager for Etermax, an international gaming company headquartered in Buenos Aires, Argentina. Previously, Pablo worked in business intelligence and financial analysis at Acuris, The Mergermarket Group, and Debtwire.Questions Pablo Answered in this Episode:Did you have any fear or reservation about jumping into the gaming industry coming from a financial services company?  What do you think held you back from moving to a third party retargeting vendor? When you look at retargeting in retrospect, what was one of the things you found most challenging in getting it off the ground or maybe one thing you would have done differently?Timestamp:4:26 Pablo's professional background8:17 From finance to gaming 12:40 Learnings from internal retargeting operations15:25 Moving to a third party vendor for retargeting18:27 Maximizing the value of your core customers 23:35 Top pillar underestimated with retargeting integrationsQuotes:(17:30-17:45) “You have to derive an internal ecosystem of tools; you need to be looking at all these variables; and if you want to run this constantly, it means that you have to have a really hands-on exercise with that.”(17:59-18:09) “The discovery of payers as a potential target, that was the other thing that drove a lot of the decision behind us using a third party vendor essentially.”Mentioned in this Episode:Pablo Bereskyj's LinkedInEtermax

People, process, data and technology all play critical roles in B2B lead generation. But how well is your managing and optimizing performance in these areas? Dan Lukens explains how a Marketing Operations Manager adds value to an organization by keeping these functions focused on marketing and sales strategy. Plus, adapting them to changing conditions so your marketing is most effective. About Dan Lukens: Dan Lukens is the Marketing Operations Manager at Discovery Education. He draws from 10+ years of digital marketing experience as well as working closely with sales leaders and platforms. In his role, Dan bridges the gap between marketing and sales. He's in charge of putting the right people, processes data, and technology in place. When balanced, they vastly improve the performance of both the marketing and sales teams. It also allows them to become the collaborative revenue-generating engine they're meant to be. 

Is there a way to revise reusable content across multiple assets? How can we lessen the administrative tasks to free up time to be more creative marketers? A Marketing Technologist, Speaker, Pardot Consultant, Marketing Operations Manager at Givelify, Marianne Fields, dives into snippets.   Takeaways Marianne Fields’ favorite Pardot Life Hack: Flex fields give you the ability to populate information, for example event details, with an automation rule. Snippets are reusable content that are hosted in the Salesforce Campaign Object and can be used throughout the campaign or across the business. They only need to be updated in one place across multiple assets.  You can run a standard Salesforce report off of snippets. This gives the marketer and those responsible for the information more confidence in knowing what is being broadcasted and frees up time to focus on being creative! Automating snippets with Flow allows you to use more specific facts in your programs and on your landing pages, while knowing that the information is being properly updated, without the manual effort. Advice: Say YES!   Useful Links LinkedIn: https://www.linkedin.com/in/mfields24/ Twitter: https://twitter.com/circgirl24 Givelify: https://www.givelify.com Women In Tech: https://www.womenintechnology.org  Year of Yes by Shonda Rhimes: https://www.amazon.com/Year-Yes-Dance-Stand-Person/dp/1476777128   Shout Outs 19:10 Talmadge Zipperer 19:11 Josh Dayment 35:28 Laura Eaton 35:29 Christina Moore 48:11 Stacey Cogswell 48:20 Sarah Owens 50:39 Marc Baizman   Social #MarketingChampions #Snippets #TrailblazerTalk #Salesforce #Pardot #SalesforceCertified #PardotLifeHackers #SalesforceOhana   Ways to Tune In iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195 Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/ Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 YouTube - https://youtu.be/gGyM751UmwY

Keepin' It 100 offers bite-sized tips and encouragement for revenue practitioners. Our guest for this episode is Max Fund, Marketing Operations Manager at Zerto.    “If you want to grow with your current company, then you have to make yourself the obvious choice when new opportunities arise.” From Max's perspective, you can carve out your own career path internally rather than having to jump ship to another company for new opportunities.

It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done! In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon Web Services (AWS). Darrell has a strong background in marketing technology and has experience with tons of tools, including Marketo. We discuss the following: The role and importance of marketing operations  What marketing metrics to measure for success Measuring against 'what if we did not do any marketing efforts?' Trends in Martech for 2021 The importance of marketing attribution LinkedIn Darrell Alfonso: https://www.linkedin.com/in/darrellalfonso/  Website Amazon Web Services: https://aws.amazon.com/  If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews SaaS marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy they consume throughout their conversation. This week's guest...Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyede!

For this episode, we cleared the decks for an unscripted team chat. Brenda Brooks is our Marketing Operations Manager and she’s here to talk about what working on a small team looks like, her choice to move from higher education to marketing, the ways we build in learning and growth at our company, and how we’ve navigated the remote work landscape with a weekly bee-themed “cluster.” I should note that this episode includes two very important “firsts.” It was the first time we recorded an episode from my home office and the first episode we recorded after the onset of the COVID pandemic. Please keep that in mind as you listen and enjoy our engaging conversation! Thank you for tuning in! LINKS/RESOURCES MENTIONED Richardson Media Group

Mark Stiving, Ph.D., MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. Theresa French is the Sales and Marketing Operations Manager at Impact Pricing.  Pricing has been a lifelong passion for Mark. As a child, he contemplated why companies always use 99 cent price endings, which led to the question, "Do companies think we're stupid?" As Mark would admit it, he feels guilty every time he is selling, that's why he wants everyone to know what he is doing, and the reason why he does Impact Pricing Podcast. In this episode, Theresa and Mark talked about IP’s program called Guidance for Pricing Success(GPS), sharing everything you need to know about it, who this program for, what's in it for you, and what solution this would ultimately provide to a company's faster revenue growth. Why you have to check out today’s podcast: Find out why companies should go for Guidance for Pricing Success(GPS) over hiring a pricing consultant Discover the ultimate value you can earn from the courses offered in Champions of Value Learn about the impact value conversation brings to your product, to your customer, and ultimately to your company’s profitability   “Every company I’ve ever talked with and I’ve ever worked with, they don’t understand what value really means.” – Mark Stiving   Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com   Topics Covered:   01:43 – Mark talks about a program he’s releasing called Guidance for Pricing Success (GPS) 02:58 – For whom is Guidance for Pricing Success(GPS)? 04:45 – Who can take the most advantage from The Champions of Value? 06:13 – Convincing reasons why you should go for GPS over hiring a consultant 08:20 – What company challenge is GPS creating a solution for?  09:55 – Strengthening the value conversation 11:51 – How to go about value conversations and how to have this conversation with a customer 13:09 – What’s in it for you in the courses Champions of Value offer and why you will get value way more than what you paid for the courses? 14:39 – Mark confessing his guilt in selling and helping you   Key Takeaways:   “Everybody needs GPS. If there was anything I could convince people of, it’s, you need to go understand value, how your customers perceive your value. Most companies have at least realize they want to move away from cost-plus pricing, they want to do value-based pricing. And yet they don’t understand value.” – Mark Stiving   “Champions of value is really about helping people learn way more about pricing and the things they need to know. And at the same time coaching them to deal with internal politics, or how to have meetings or how to do change management.” – Mark Stiving “The other thing for the champions of value is when we have smaller companies, companies that aren’t quite at the $50 million range. It’s pretty cost-effective if they send several people through the champions of value program, and then they can try to implement this themselves.” – Mark Stiving   “If you have somebody who understands value and puts themselves in the minds of the buyer, and we’ve really thought through this, well, then you’re much less likely to make those million-dollar mistakes.” – Mark Stiving   “CEOs have many different issues. Probably the one thing that they would say, ‘I’m not growing fast enough, I need faster revenue growth.’ And how do they go get faster revenue growth? Well, it turns out that probably what’s happening is the company has figured out how to deliver a lot of value to the marketplace, what they haven’t done is figured out how to capture that value.” – Mark Stiving   “Why wouldn’t you spend 100 bucks a month in order to get promoted in order to improve your career, and I don’t care who you are if you’re a pricing professional if you’re a product manager if you’re a product marketer if you’re in sales. If you understand value, the way your customers understand value, I guarantee you it will impact your career for the better.” – Mark Stiving   Connect with Mark Stiving:    Email: mark@impactpricing.com    LinkedIn https://www.championsofvalue.com/   Connect with Theresa French:    Email: theresa@impactpricing.com LinkedIn  

Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry. FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu's day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.Support the show (https://finite.community/podcast)

FIRST GUEST EVER ALERT! My friend Chelsea B. shares her journey through marketing, from her time at UT Austin to her role as a seasoned Marketing Operations Manager. Tune in to learn more about the role and why it's vital to the success of a marketing team. Also, find out what kind of marketing tech she's been using and what's popular in the Bay Area.

The Crisis Series: Marketing Operations is growing in popularity. Business is seeing the advantage of having a Marketer on board with the unique skill set of strategy and big picture thinking, combined with the analytical skills to read and interpret data, to make better business decisions in the future. On this episode, I am joined by Natali Talevski, Marketing Operations Manager and tech-company SiteMinder in Sydney. Natali is an experienced senior marketer, with a passion for technology, AI and automation. We discuss: A typical day for a Marketing Operations Manager, and if it's any different to a Marketing Manager Trends with martech and its role in marketing management Why the skills of "creativity" is so important for marketers Please note: The audio started mis-syncing 10 minutes from the end, so we accidentally talk over each other a little bit. It was a glitch with the recording software, and I'm sorry in advance.

Are you an integrator or a visionary? Even if you’re a mix of the two, you might like one side of business a little bit better than the other - and that personal preference can helpfully impact the way you build relationships with not just your peers, but your ideal clients, too. Our guest today, Danielle Levy, is a Marketing Operations Manager and an integrator. Danielle and I spoke about integrators vs. visionaries, what each has to offer the other and how she’s built a network of talented professionals that help her reach more of her dream clients. Having a solid grasp on who your ideal client is and where you can find them is key to operations, so I was really excited to zero in on that in today’s episode.  You can find complete show notes and resources for this episode at scalingdeep.com/building-relationships-danielle-levy.

ep. 47 W/ Todd Schroth Marketing and SOI During Quarantine. Todd Schroth, licensed Florida Real Estate Agent, has been investing in homes since 1995, as well as selling and listing throughout the Central Florida area since 2000. Not only is Todd a REALTOR but he also has additional professional affiliations. These include being a member of the Orlando Regional REALTOR Association, MidFlorida Regional MLS, Accredited Buyers Rep, Certified Luxury Home Marketing Rep, Certified Distress Property Expert, Five Star Institute REO Educated and Ecobroker. When not engaged in real estate services Todd spends time with his family and is actively involved in the community. The team is made up of a six seven Licensed Realtors, two Team Leads, Transaction Coordinator and Marketing/Operations Manager who work directly with you to provide a smooth real estate process. Contact : TODD SCHROTH Phone: (407) 247-4184 Email:todd@teamschroth.com https://www.keepingorlandomoving.com Success Agent Facebook page: https://www.facebook.com/successagentpodcast Give us a 5 Star review on Itunes https://apple.co/2DIT7hB Give JP a Shout out about the episode or shoot him an email: James.Fluellen@gmail.com Host: JP Fluellen - Team leader of the Titan Real Estate Team @ exp realty based in Cheyenne, WY and real estate business coach. Reach out to JP for a free 30-minute coaching call. 307-772-1184 or Go to www.titanelitecoaching.com . Connect WIth JP: http://clyxo.com/jpfluellen Give your Buyers the gift of knowledge: Check out My BOOK! The Real Estate Brain: 7 Hacks for buying like a Pro! https://www.amazon.com/Real-Estate-Brain-Hacks…/…/B07Q5BBNL7 Receive $25 every time you spread the word about Client Giant! Share the link below and each time someone signs up and makes their first purchase, you'll both receive $25 toward a Package or Plan. https://app.clientgiant.com/referral/dj57A2 Referrals 1 Share your referral link with friends and colleagues. 2 They sign up and make their first purchase. 3 Both of you receive a $25 credit toward your next purchase. . Follow us: - Facebook: http://bit.ly/2S8xnQc - LinkedIn: http://bit.ly/2X5O16M - Youtube: http://bit.ly/2Gtjnz9 - Itunes: https://apple.co/2DIT7hB - Spotify: https://spoti.fi/2HIrrxs - AnchorFM: http://bit.ly/2CUDS3H - Stitcher: http://bit.ly/2Su8Ai . . #RealEstate #titanreteam #Realtor #RealEstateBusiness#Tianelitecoach #RealEstatePodcast #RealEstateBroker#RealEstateLife #exprealtyproud

In this episode of the Tech Qualified podcast, host Tristan Pelligrino interviews Moni Oloyede, a Marketing Operations Manager at Fidelis Cybersecurity. Moni has a strong background in Marketing Technology Software such as Eloqua and Marketo, as well as the majority of other current marketing automation tools.  Episode Highlights:  Introduction to Moni and her background What is the smartest decision you’ve ever made as a professional? Moni’s role in the cyber security company and who they target Going after B2B companies - how do you target them?  What does a typical sales cycle look like How do you develop a strategy for your ideal customer How do you line up content Qualifying leads between marketing and sales How does your team determine what content to produce Do you predetermine the format of content? Video and events - event marketing How do ideas come about? Why is thought leadership important in cybersecurity? Do you have a process to get information from experts What is your repurposing process? How has the B2B customer evolved? What are your thoughts on Marketo? If your marketing team had to just pick one technology, what would it be? What has been the single most valuable piece of content in your customer journey so far? 2 minute demo piece - how is it put together? What’s your favorite resource? 3 Key Points: Create content that is valuable and not gated, more lower funnel content Change your marketing strategy if it’s not working Use experts preferences to create content that they’re suited to   Tweetable Quotes:   “The director or the business owner on the ground understands the pain points of someone that is using the platform… from a marketing standpoint, they’re our sweet spot” - Moni “We found that when we go to tradeshows and show people what our software can do, that’s when people are hooked” - Moni Oloyede “If you do have that valuable information up front, you’re building that rapport, and folks will come and check you out when they’re ready” - Interviewer “If the definitions that you have aren’t working from a marketing standpoint, change them” - Moni Oloyede “We have a list of our executives and what they’re willing to do… they have preferences of what they’d like to do in terms of content- we let them choose their poison and go from there” - Moni Oloyede “The B2B customer is savvier now than ever… they know all the tricks” - Moni Oloyede Resources Mentioned: Fidelis Cybersecurity Eloqua Marketo Funnel - What funnel? Linkedin article Wordpress Meetup - DC marketing tech talks (Nov 5th) Tristan Pellegrino Linkedin | Twitter 

The 2019 NYS Tourism Excellence Award winners will be honored at the New York State Tourism Industry Association’s annual meeting on September 27. I had the privilege of talking to each of the winners about their award-winning programs, how those programs impacted tourism in their area and what they learned from being part of the program. The interviews had underlying themes of creativity, partnership, celebration and storytelling. This episode shares the wisdom and stories of those award winners, and I hope you come away as motivated and enlightened as I did. On this episode of Destination on the Left, I share my conversations with: David Lee, Marketing Operations Manager at the Finger Lakes Visitors Connection Rob Casetti, Senior Director at Corning Museum of Glass Jennifer Sammartino, Deputy Chief of Staff for Visit Staten Island Scott Keller, Executive Director of Hudson Valley River National Heritage Area Jennifer Ackerson, owner of ALON Marketing Group What You Will Learn in This Episode: David Lee’s best advice to tourism marketing professionals from his experiences at the Finger Lakes Visitors Connection and other places The 150-year history of glass in Corning and what Corning Museum of Glass did to make their monumental Glass Barge project a resounding success How Jennifer Sammartino and Visit Staten Island took their destination from “the fifth borough” to a vibrant, bustling destination with a great waterfront corridor The ingenuity of Scott Keller’s Hudson River Valley National Heritage Area team, as they devised an app to tell the story of all the national heritage sites along the Hudson River Rail line. What Jennifer Ackerson and her company, ALON Marketing Group, do to give back to New York’s destinations and teach the state’s businesses how to grow and be successful tourism spots Finger Lakes Visitors Connection David Lee is the Marketing Operations Manager for the Finger Lakes Visitors Connection, a position he has held for almost four years. Prior to that, David got his start busing tables, bartending, and eventually managing the IT at Lakes Nama and Canandaigua. David’s technological experience helped him land a job in tourism, where he has stayed for the past ten years. In the tourism industry, David has come to love helping people spend their free time enjoying themselves in the places that he’s grown up. He likes shaping experiences and seeing the things he’s worked so hard on benefit people directly, even if it’s just a map helping them to find their way. David encourages all tourism professionals to embrace their own leadership if they want to find themselves in management positions. He stressed creativity, knowing your strengths, and knowing your weaknesses when making decisions and taking on projects. Finally, David reminds all of us of how crucial it is that we take risks, be vulnerable, and make mistakes to learn and grow as tourism professionals. Following this advice is how David won the Excellence in Young Professional Leadership Award. Corning Museum of Glass Rob Casetti is the Senior Director at the Corning Museum of Glass and the recipient of the Excellence in Overall Tourism Marketing Award. Starting out as a designer and project planner, early tourism struggles led Rob to trust in data and customer behavior to drive creativity and innovation. Since then, he and his team have engaged in numerous complex projects, including the now award-winning Glass Barge. The barge explores 150 years of glass history in New York, with 30 stops spread across five months stretching from Brooklyn to Buffalo to the Finger Lakes. This barge celebrates the voyage of glass from Corning to Brooklyn that occurred right after the Civil War. It features live glassblowing demonstrations, historic sites, authentic maritime travel, and many other attractions along the way. Rob credits the success of such a massive undertaking to partnerships with numerous outlets, including CVBs, museums, markets, and other locales. Understanding the complexity of the project and leveraging these partnerships helped bring the Glass Barge to 55,000 people, an amazing number. Rob is humbled to receive the award and knows how incredible it is to be recognized in a tourist state as great as New York. Visit Staten Island Jennifer Sammartino is the Deputy Chief of Staff for Visit Staten Island and the recipient of the Excellence in Tourism Marketing Projects Award. In 2017, Jennifer was made Director of Tourism for New York’s fifth borough, which suffered from a reputation problem for a long time. While it doesn’t have Times Square or the Statue of Liberty, Staten Island is home to a pleasant mix of urban and rural areas, plenty of fun activities, historic Richmondtown, and the state’s only Tibetan museum. The hard part was building the borough’s waterfront corridor, raising awareness, and attracting tourists by removing negative stereotypes. Through collaboration with Empire State Development, I Love New York, The Staten Island Chamber of Commerce, and others, Jennifer and her team were able to elevate Staten Island. Popular tourist destinations and transportation outlets were prime targets for marketing campaigns while talking to the locals about why they loved Staten Island gave Jennifer a special lens through which to view the borough. The combination of partnership and local stories informed her team and helped them to revitalize Staten Island’s image as a fun tourist attraction, not just New York’s fifth borough. Hudson River Valley National Heritage Area Scott Keller is the Executive Director of the Hudson River Valley National Heritage Area and recipient of the Excellence in Tourism Marketing Projects Award. Scott’s team developed a river and train tour app for riders of the Hudson Line between New York City and Albany. The app runs based on the theme of “What’s out the window?” When riders see something out of the train window or along the river, they can enter the app and explore six different themes, each one packed with historical information and stories about all of the sights to see. The trip was inspired by kayaking tours down the Hudson River and later evolved into a printed map of national heritage sites before finally becoming an app. While Scott acknowledges the difficulty of building, maintaining, and paying for an app, he credits his success to hard work and partnerships with places like Empire State Development and the app development company Oncell. Scott is honored to receive the award and blaze a new trail for Hudson River Valley tourism. Alon Marketing Group Jennifer Ackerson is the owner of ALON Marketing Group and a recipient of an Excellence in Leadership Award. She got her start in tourism at Discover Long Island 25 years ago. Jen has since built her consultancy and seen the tourism marketing industry grow and evolve, all while keeping her favorite things about it: creativity, partnerships, and helping destinations succeed. She loves teaching and giving back to the communities she helps and stays motivated by working with people and destinations she cares about. Her marketing consulting company, ALON Marketing Group, has partnered with New York City to roll out a training program delivering all of her knowledge from 20 years of tourism marketing experience. The program will train businesses in sales, marketing, operations, and how to attract more tourism. Jen recommends all tourism leaders ask questions, network, follow up, and represent themselves well to see results in the industry. She thinks the award is very cool, and is honored to receive it. Overview The common theme amongst all of these Excellence Award winners is the creativity, tenacity, and collaboration they have all brought to the table in different ways. Finger Lakes Visitors Connection’s David Lee is young but has the experience and spunk of an industry veteran. The Corning Museum of Glass achieved a colossal feat with its Glass Barge through partnerships and elbow grease. Visit Staten Island helped bring Staten Island from the back of people’s minds to the forefront of NYC tourism. Hudson River Valley National Heritage Area helped use modern technology to pique people’s curiosity about all of the exciting sights along the Hudson River. ALON Marketing Group brings Jennifer Ackerson’s 20+ years of experience to businesses and tourism professionals across New York in a friendly, teachable way. All of these award winners have helped foster innovation and drive New York’s tourism industry forward, and I am honored to speak with all of them about their accomplishments. Resources: Finger Lakes Visitors Connection: https://www.visitfingerlakes.com/ Corning Museum of Glass: https://www.cmog.org/ Visit Staten Island: http://visitstatenisland.com/ Hudson River Valley Heritage Area: https://www.hudsonrivervalley.com/ ALON Marketing Group: http://www.alonmarketing.com/ Episode Transcript We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

As GlassBuild 2019 ambassadors we at Edify Studios are pleased continue to our Special Episode series of Podcasts, partnered by the National Glass Association. - We would like to welcome Danik Dancause, Marketing Operations Manager of Walker Glass, to the Edify Studios Podcast for NGA & GlassBuild Special Episode. Danik brings global technology and education to GlassBuild this year at the Walker Glass booth, as they have staked their claim in the Bird Friendly Glass, Acid Etched (Walker Textures), and how they are innovating in the Mirror product world. They are truly a specialized and value add manufacture to the Glass industry. They are thrilled to show at GlassBuild and get the chance to see and interact with their customers, architects, glass fabricators, and glass float manufactures...and when you show up at booth #807 and play: Rock - Paper - Scissors with Danik...you'll get their secret give away. We welcome to join their 10'x16' Game of Thrones Wall themed booth at GlassBuild & to reach out to Danik and his team directly!! #EnlightenedYourWorld - Links to Website: http://bit.ly/WalkerGlass Bird Friendly: http://bit.ly/WalkerGlass-BirdGlass Acid Etched: http://bit.ly/WalkerGlass-AcidEtched LinkedIn: http://bit.ly/DanikDancause-LinkedIN - Glass Build America Links: WEBSITE: http://bit.ly/GLASSBUILD-EDF19 REGISTER PAGE: http://bit.ly/GBA-REGISTER-EDF19 (remember the code EDF19) TWITTER: http://bit.ly/GBATwitter FACEBOOK: http://bit.ly/GlassBuildFacebook LINKEDIN: http://bit.ly/GlassBuildLinkedIn - EDIFY STUDIOS LINKS: iTunes: http://bit.ly/EDIFYITUNES Google Play: http://bit.ly/EdifyGooglePlay Spotify: http://bit.ly/EdifySpotify Website/Podcast: http://bit.ly/EdifyStudiosPodcast Stitcher: http://bit.ly/EdifyStitcher TuneIn: http://bit.ly/EdifyTune-In - Twitter: http://bit.ly/EdifyTwitter Instagram: http://bit.ly/EdifyInstagram LinkedIn: http://bit.ly/EdifyLinkedIn Facebook: http://bit.ly/EdifyFB YouTube: http://bit.ly/EdifyYouTube NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

Sarah Smith is the Marketing Operations Manager at Thomson Reuters. Sarah shares how she cleaned up their lead management system so that their sales reps can now focus more on selling their products to qualified customers vs. prospecting a potential customer. Find out more on this week’s episode!

On this episode of the If You Market podcast we talk with Amy Wang about Integrated Marketing Campaigns.  Amy covers everything from the basics to specific tips for getting the best ROI.  We also touch on Costco food, Sean Connery impersonations, and naval blockades.   Amy is the Marketing Operations Manager at People.ai and previously worked in demand generation and marketing operations at OpenGov and H2O.ai. She's a Marketo and Salesforce certified administrator.  

Listeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this application to help efficiently handle sales requests. Find out more and pencil in his upcoming presentation!

In this Widen Customer Service show we hear from Dana Henke, Marketing Operations Manager and Business Experience at CUNA Mutual Group.

When a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn more about how Carmen and her team utilized utm parameters, referral data, and cookies to track journeys. 

Meredith Kennedy is the Marketing Operations Manager at BuzzFeed, and is the brand’s former Editorial Chief of Staff. Before that, she made the rounds in the television industry: She was a Booking Producer at the Today Show, was Katie Couric’s assistant, and has worked for all the major TV networks, including NBC, ABC, and CBS. She’s a graduate of the Columbia University Graduate School of Journalism, and offers up some great advice in this episode for people who want to get into media, publishing, and the ever-changing digital space. She’s also a speedy runner! Meredith is a 3:18 marathoner who runs for the Central Park Track Club in New York City. On this episode, Meredith shares what it was like working with Katie Couric, and how she survived those super early mornings—while marathon training!—during her time at Today. She discusses the news stories that most impacted her career in television, and explains what it’s like to be the person who has to call family members after tragic situations and ask them if they’ll come on the show. (“It’s pretty much the worst phone call you have to make,” she says.) Plus, Meredith talks about how what it’s like working at BuzzFeed (and what to do if you want to get hired there), shares her take on “don’t read the comments,” and talks about her favorite recent BuzzFeed quiz. Stuff We Mention on the Show: Hamilton College: https://www.hamilton.edu/ Columbia University Graduate School of Journalism: https://www.hamilton.edu/ Broadway Bodies: http://broadwaybodies.com/ Today Show: http://www.today.com/ CBS Evening News: http://www.cbsnews.com/evening-news/ The time I was on the Today Show with Celine Dion: http://www.aliontherunblog.com/2016/07/22/the-day-i-met-celine-dion/ Today’s Puppy With a Purpose program: http://www.today.com/pets/today-puppy BuzzFeed: https://www.buzzfeed.com/ Rockefeller State Park: https://parks.ny.gov/parks/59/details.aspx New York Road Runners: http://www.nyrr.org/ Central Park Track Club: http://www.centralparktc.org/ Airbnb Brooklyn Half: http://www.nyrr.org/races-and-events/2017/airbnb-brooklyn-half Bank of America Chicago Marathon: https://www.chicagomarathon.com/ Boilermaker 15K: http://www.boilermaker.com/ Kara Goucher: https://twitter.com/karagoucher Meb Keflezighi: https://marathonmeb.com/ “Do You Actually Know the Right Way to Eat Sushi?” quiz: https://www.buzzfeed.com/hannahloewentheil/do-you-actually-know-the-right-way-to-eat-sushi?utm_term=.vhN8MdQWZ#.veoPaVybg Follow Meredith: Instagram @meremat: https://www.instagram.com/meremat/ Twitter @meremat: https://twitter.com/meremat Follow Ali: Instagram @aliontherun1: https://www.instagram.com/aliontherun1 Twitter @aliontherun1: https://twitter.com/aliontherun1 Blog: http://www.aliontherunblog.com/ Strava: https://www.strava.com/athletes/13333410 Thank you for listening to and supporting the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on iTunes. Spread the run love!