Podcasts about acting cmo

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing.AI has been at the forefront of everyone's minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry. However, there's only so much hypothesising one can do before taking action and start implementing. But does the theoretical discussion thus far actually contribute to how we should utilise AI? What are the considerations that still need to be addressed?Paul Afshar is a seasoned senior marketer with experience in both B2B and B2C. With 10 years in B2B specifically, he has led world-class campaigns with the most sophisticated martech stacks. Prior to joining Unlimit, Paul has held several senior roles including Acting CMO of OSOME, Marketing Director of Dext, and more. He has also previously been a Board Member for Circl and a Partner for FleishmanHillard Fishburn. You can find Paul Afshar on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

Guest: Md. Al Amin, CPO & Acting CMO at iBOS Limited In this episode of the "2 Cents Podcast," we sit down with Md. Al Amin is the chief product officer and acting chief marketing officer at iBOS Limited. Join us as we explore the dynamic world of software development in Bangladesh and delve into the keys to a successful career.

Experte en stratégie de contenus, branding et acquisition, Clara a fait ses armes à la fois en agence (Publicis Consultant) mais aussi chez l'annonceur (Orange ou encore la FDJ). Elle a ensuite piloté le département Brand & Content pour 3 marques et une trentaine de pays au sein du Groupe Meetic. Puis elle a rejoint les équipes de Swile comme Brand & Content Director. Enfin, depuis quelques mois, elle est acting CMO pour Asphalte. Dans cet épisode Clara partage ses astuces pour : sortir de sa zone de confort sans stress embarquer les équipes dans une nouvelle dynamique bien débuter sa prise de poste en tant que Head of Studio Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Openline Thursday July 28th - with News Conference from Dr. Rosann Seviour, Acting CMO of Health by VOCM

With the acting CMO warning of a big surge in Covid cases, should we be on our guard? To discuss further Jonathan spoke to Dr. Eoghan De Barra, Senior Lecturer Royal College of Surgeons of Ireland Consultant in infectious diseases at Beaumont Hospital.

Many patients across the underserved communities of East Africa and South Asia lack equitable access to quality care. Dr. K. Nadeem Ahmed, CMIO of Aga Khan University and Hospitals and Dr. Boniface Mativa, Acting CMO at Aga Khan University Hospital Nairobi share how their organization is on a mission to change that.

It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CEO & acting CMO at Ceros, Simon Berg!

Health Correspondent Fergal Bowers reports on what members of the Emergency Team have been telling the committee

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship™, was released in 2013, and How To Look People in the Eye Digitally in 2015. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR™is the basis of his philosophy… It’s All About Relationships! --- Send in a voice message: https://anchor.fm/bbpshow/message

Today, we're bringing you another episode in our Amazon For CMOs podcast series, where we're talking to retail executives and CMOs to find out what they are doing, regarding Amazon, in their companies.  Today's interview is with Leo Trautwein. Leo is the interim Chief Marketing Officer and Chief Digital Officer at Basic Research, a general personal-care umbrella company that creates products for weight-loss and cosmetic skincare. Before joining Basic Research, Leo was Vice-President of E-commerce and Strategic Development at Vista Outdoor, he was Vice-President of Mobility Operations at Rivian Automotive, and he was also Vice-President of Direct-To-Consumer and Revenue Development at Jarden Corporation in their direct-to-consumer business.   Resources:  Connect with Leo on LinkedIn Learn more about Basic Research For the first few days after the launch of “Amazon For CMOs”, on September 24th, the Kindle version of the book will be available for free! So sign up to get your copy. Go to www.amazonforcmos.com to sign up for our email list and to be notified of the launch.

Episode 88 Ted Rubin is my guest today. He is a First Class Father who is on a relentless journey to stay active in the lives of his two daughters after a nightmare divorce put a strain on their relationship. Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators and Co-Founder of Prevailing Path. Please enjoy today’s podcast. Here is how you can Connect with and learn more about Ted Rubin: https://www.facebook.com/tedrubin/videos/10153898067108401/ http://tedrubin.com/ https://tedrubin.com/being-a-father-transcends-how-we-feel-moment-to-moment/ https://tedrubin.com/so-what-is-noletup/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/alec-lace/support

Julie Lyle shares how the concept of “reading” will be changing in the future while consumers of words and ideas still seek engaging physical experiences that accentuate the overall value of books and other forms of reading.  

Our guest Ted Rubin and host Dr. Heidi Forbes Öste talk the journey through evolving tech, keeping our humanity and reaching customers. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR, is the basis of his philosophy... It’s All About Relationships! His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence... Selling to the Digitally Connected Customer was recently released. Connect with Ted at TedRubin.com or @TedRubin. websites: TedRubin.com, ReturnOnRelationship.com, PrevailingPath.com Facebook Page: facebook.com/tedrubin Twitter ID: twitter.com/tedrubin Instagram: instagram.com/tedrubin Sponsored by GoodIdea Drinks. Good Idea™ – The Swedish Sugar Buster Your best lunch date ever... and one that you can have every day! Available on Amazon.com.

In the second episode of this two-part podcast, we explore the interests, concerns and challenges of the modern day CMO. An agency’s relationship with the CMO is at the very heart of the agency / client dynamic. Since all business is fundamentally about relationships, putting yourself in the shoes of the other person is key. Join us as we take a peek behind the curtain and view the world from the other side of the table. Get ready to empathize with, and understand the motivations and needs of a CMO. Guest - Helen McCabe-Young, Acting CMO, Vidanta Resorts and Destinations Helen has a vast experience across marketing and advertising. She was the Executive Vice President of Sales & Marketing at One&Only Resorts, and also previously led global marketing for Silversea Cruises. Although the travel industry might be her forte, Helen’s expertise doesn’t stop there. She also co-founded Place360 Health + Spa, an integrated health center and spa in California. Host: Alex Langshur

Segment 1:Adam Bryant conducts interviews with chief executives for Corner Office, a weekly feature about leadership and management at the New York Times that he started in 2009. Adam is the author of “Quick and Nimble; Lessons from Leading CEOs on How to Create a Culture of Innovation.”  His first book, “The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed,” was a New York Times best-seller.Segment 2: Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. Segment 3:Scott Love shows managers how to be the boss nobody will leave. ?With over 20 years of empirical research, he gives managers tactical ideas to lead in a way that increases employee retention, reduces turnover, and attracts high achievers. ?Segment 4:Barry Moltz shares how to get your business unstuck.Segment 5:Josh Meyer is CEO and co-founder of Brickell Men's Products – high performing natural skincare & grooming products for men. Their products are sold in over 25 countries in high end luxury department stores and spas.Sponsored by Nextiva.

Webinars. So many companies do them, few do them well. Mindtouch has found a winning formula in their Influencer program. Hsin-Ju Chuang discusses webinars and other influencer outreach on today's show. If you enjoy SaaS Insider, please rate us. About Hsin-Ju Chuang Spearheaded the creation of Mindtouch's influencer channel. Purpose is to promote brand awareness, build partnerships, and generate co-branded, co-promoted content with other companies in the space to drive sales. What she does is reach out to executives - Directors, VPs, C-Level, at companies in Mindtouch's space like Zuora, WalkMe, Zendesk, Influitive, ServiceRocket, Gainsight, etc - and get them to commit to a thought leadership interview with her CEO. She builds out the campaigns, coordinates the co-promotion efforts between MindTouch and the influencer’s marketing team, run the webinar show, and create more partnership & lead generation opportunities. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

How does a company even get started with a Developer Program? What's the benefit of having one? This week Shira interviews Luke Kilpatrick from Atlassian on how to start a developer program, what he's learned has worked and not worked at Atlassian. About Luke Luke Kilpatrick is Atlassian's Developer Programs Manager and has been involved in technology and web development since 1996. Prior to joining Atlassian, He held several developer relations and front end developer positions with Sencha, VMware, Tripp-lite, and Kohler. If you enjoy SaaS Insider, please rate us. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

Julius and Shira talked about SDRs, Marketing Operations and got into the weeds of process and tools. About Julius Narkus Julius is a B2B growth and demand generation professional. Originally from Lithuania, Julius has started his startup career while studying for English law degree. As the first employee in two early-stage startups, Julius had helped to expand an Australian B2B testimonial software into the EU market before moving to Silicon Valley in 2014. Here in San Francisco, Julius joined a AI-powered marketing personalization platform Boomtrain as an SDR, got promoted to lead the Growth team and helped drive company’s 25% quarter over quarter growth. After tackling the Growth team, Julius moved on to the Marketing team to build a marketing infrastructure, execute demand generation campaigns and report on performance, resulting in 30% quarter over quarter pipeline growth. If you enjoy SaaS Insider, please rate us. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

If you enjoy SaaS Insider, please rate us. Zhenya from Rallyware is our guest this week. We discuss Rallyware's sales funnel, LDRs SDRs and Sales, the handoffs and what surprised him while testing different things in email marketing. About Zhenya Rozinskiy With nearly 25 years of software development experience Zhenya had an opportunity to help grow and make successful many companies of different sizes and different maturity levels. With experience ranging from small startups to leadership roles to such industry giants as Ticketmaster and Experian Zhenya is able to bring together solid understand of scale while remaining nimble and making changes. As a COO of Rallyware Zhenya is focused on building their sales and marketing processes and improving the sales funnel for a B2B SaaS organization. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above.

In today's episode of The Art of Passive Income, Mark and Scott talk to Ted Rubin from TedRubin.com. Ted is a Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. He is a guy that says what he thinks and believes that being who you are is key to building a business or a following.  Providing good customer service is vital for any company. Here are a few things you can apply to your own business:  Form a human connection—people do not want to be treated as a number. Be genuine! Be consistent!   Listen in as Ted delves deep into the importance of Return On Relationships and how it will enhance your Return On Investment.   TIPS OF THE WEEK Mark: Learn more about Ted by going to TedRubin.com Scott: PaperWorks.io—An app to easily manage all of your email accounts in one place. It scans your inboxes and downloads your attachments then stores them so they're easy to find. No more searching through multiple email accounts to find what you're looking for.  Ted: A challenge for you— for the next 30 days pick up the phone once a day and call someone you haven't spoken to in awhile. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Jean-Marc is the sole marketer for nGuvu, a gamification platform to engage employees in call centers. That's a very specific market and depending on how easy call center talent is to hire and retain, the value add isn't necessarily immediately understood. Which means Jean-Marc had to educate a market as well as build leads. He's done this successfully for nGuvu through building content. That and more on today's show. About Jean-Marc Senior marketing leader with a track record of increasing sales of applications & technology products via creative marketing direction. An expert in software product marketing, product management, search engine marketing, online lead generation, market research, digital communications strategy and portfolio management. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She also has two tween boys, a husband and a very large rescued Great Pyrenees dog and lives with all of them in Silicon Valley.

Akbar Jaffer was the VP Marketing at Social Annex for 2 years, bringing them from marketing debt to process and a scalable lead gen model. In today's show Akbar talks with Shira about what marketing automation software is best for what circumstance, the sales process, and how a rebranding transformed Social Annex. Akbar and Shira also happen to be old friends - so they reminisced a bit as well. About Akbar Akbar was recently Vice President of Social Annex, an enterprise software company developing social commerce and customer advocacy solution as a unified platform. Akbar is an enterprise Software Marketing & Products Executive with proven track record of solid customer and revenue growth, market expansion, commercialization, product launch, and brand management. Akbar brings a unique perspective to marketing technology products with over 20 years experience designing, developing, marketing, and selling software products and services. Akbar has Commercialized 6 products and own's 6 patents. Akbar is passionate about marketing technology and innovation. He is the author of Point of Intersection, a blog about where technology and humanities meet. In Sept. 2016 Akbar spoke at the Internet Marketing Association’s annual conference, Impact16 on the topic of Trends in Content Marketing in 2017 and Beyond. Akbar studied mathematics and computer science from University of Illinois Urbana-Champaign and an MBA from Kellogg school of management. He also holds advanced certifications in Internet Marketing and Social Media Strategies. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She also has two tween boys, a husband and a very large rescued Great Pyrenees dog and lives with all of them in Silicon Valley.

This week Shira Abel interviews Nicolas de Kouchkovsky (NK3) from CaCube. Nicolas is a SaaS industry veteran who comes from the licensing on premise software world. Nicolas now works as a consultant helping small and mid-size companies in the SaaS Customer Experience space grow. Today they discussed some of NK3's methods, processes and tools he's created for helping companies focus and grow. About Nicolas: Nicolas De Kouchkovsky is the founder and principal at CaCube Consulting. He is an Advisor and Consultant to B2B software companies, helping them grow. Nicolas covers all aspects of marketing and market development, working on a project basis or as a VP of Marketing on demand. He spent over 25 years in the Cloud and Software industry as a product and marketing executive. Nicolas has a proven track record of creating differentiated positioning, building go-to-market strategies, and developing demand generation programs. He as extensive experience with Enterprise Software markets and is a recognized expert in customer facing technologies. Nicolas lives in San Francisco, CA. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives with her husband, two sons and dog in Silicon Valley.

Pere Codina from Kompyte is our guest this week. Shira and Pere talk about what marketing channels work best for Kompyte, how they found their niche and what tactics they use to get leads into the funnel. About Pere Co-founder and CEO of Kompyte. He has more than 12 years of experience in eCommerce and Internet. Before founding his first company he also worked in several Internet, engineering & IT companies. In 2006, he founded his first company: Cocosoft Barcelona, and launched several Internet platforms for business, now, every day, hundreds of companies and thousands of users are using those tools. In 2014, he started Kompyte, a Competitive Intelligence tool designed to respond in real time to your competitors' online strategies making easier to monitor all their online channels. He studied Computer Engineering at UPC in Barcelona, always linked to technology and Internet. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

Episode 028 - Ted Rubin - Social Marketing Strategist Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ian Farrar and Ted Rubin Discuss:- Communities & networks Approach to social Customer service & social media use Employee engagement Personal branding Culture Customer relationships Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

This week Jonathan Friedman, CEO of Reactful, is our guest and Shira Abel, CEO of Hunter & Bard, talks to him about cold-calling sales, the psychology of sales, sales versus marketing and how to build that funnel. They also touch on Conversion Rate Optimization (CRO) and more. If you'd like to be interviewed on SaaS Insider, ping Shira on Twitter (http://www.twitter.com/shiraabel), Facebook (http://www.facebook.com/shiraabel) or through the Hunter & Bard website contact us (http://blog.hunterandbard.com/contact-the-hunter-and-bard-team) About Jonathan Founded StudentEvents.com which was later acquired by StudyPortals. He interned at Goldman Sachs and Uventure and has a BSc, MSc (Cum Laude) from Rotterdam School of Management & the Wharton School of Business. Jonathan is passionate about working on projects on the bleeding edge of digital marketing, web analytics and conversion optimization @Reactful. He loves building quality products that make Reactful's customers extremely happy. Ping him if you are in the industry, he'd love to chat. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

This week Meira Primes, the CMO of Cloudyn, chats with Shira Abel, the CEO of Hunter & Bard, about being the first CMO inside a company - and the cost of Marketing Debt. About Meira The secret of start-up marketing? You need to be equally skilled in coming up with new ideas and concepts, developing the strategy, creating the plan, communicating the message, and rolling up your sleeves to execute, execute, execute. If you are serious about marketing, launching a start-up or you have cool ideas to knock around-reach out. Always happy to talk innovation, ideas, entrepreneurship, public relations & awareness, and anything marketing! Meira enjoys building and influencing markets, products, companies. Developing and implementing targeted and hard-hitting marketing and revenue generation programs for emerging businesses and tomorrow's market leaders. Interested in helping companies get their concepts and products launched, financed, sold and geared for accelerated growth. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

Ethan Rasiel, the CEO of Lightspeed PR, is our guest this week. He and Shira discuss PR for the entire show - so if you need to understand the process of PR and how it can work for your business I highly recommend this episode. About Ethan A true technology connoisseur, Ethan started his communications career as a journalist – by day as a news reporter for Gannett’s metro and business desk, and by night as host of an AM radio show. In 1998 Ethan began a nearly 15 year stint at Edelman. He ultimately led a team of 60 as GM and EVP, and counseled a range of clients from startups to brands like GE, Canon, HP and Motorola. While there, he pioneered Edelman Labs, which revamped the firm’s approach to product review programs. In 2011 Ethan became Director of Communications for Samsung Electronics America, responsible for external communications around all consumer products. While managing five agencies, he introduced several tools to improve collaboration and efficiency both internally and externally. Ethan co-founded Lightspeed Public Relations in 2013, with the mission to harness the skills and learnings from all aspects of his career – while avoiding bureaucracy and unneeded overhead. He graduated magna cum laude from the S.I. Newhouse School of Communications at Syracuse University and completed additional coursework in computer science at Carnegie Mellon University. Ethan is host of “Marketing at Lightspeed”, a weekly show on the VoiceAmerica radio network. He lives in Brooklyn, NY with his wife. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

This week Mark Faggiano from TaxJar talks with Shira Abel about how he sourced, hired and onboarded his remote team as well as how inbound has worked so well for TaxJar. Mark quit corporate life in 2000 and became an entrepreneur. Since then he's started 6 companies. Some have succeeded, some not so much. He's the CEO of @TaxJar now and it's a blast. He has an amazing team that's using technology to solve a super complex problem for ecommerce businesses. Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.

Ted Rubin had to learn an incredible lesson in unconditional love – both for his kids and for himself. Working through divorce, anger, and pain, any one of us can grow to become more grateful, whole, and equipped to deal with life’s challenges more effectively. Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators. Author of the books, “Return on Relationship” and “How to Look People in the Eye Digitally” “Relationships are like muscle tissue, the more you engage them the stronger and more valuable they become” On this show we talk about building relationships, fatherhood, and defaulting your life to happy. In This Episode, You’ll Discover: There’s no let up in life Build relationships through a point of emotional connection Social has made the ability to connect with people more accessible than ever before Divorce was not the problem, it wasn’t until after the divorce that it become difficult Our nation has a real problem with child alienation after divorce Giving up custodial rights robs you of decisions over daily life How Ted processed the anger he was experiencing The importance of surrounding yourself with great friends The wake up call of deciding not be anger anymore The wake up call of deciding not be anger anymore Default to happy Changing your expectations, especially with your kids Looking for micro, connection moments – more important than milestones Divorced dads don’t travel when it’s their time with their kids Do what you can when you can Why you should stop being angry or jealous Ted’s phone number Links and Resources Mentioned in This Episode: @TedRubin TedRubin@gmail.com 516-270-5511 http://tedrubin.com Ted’s book: Return on Relationship Ted’s book: How to Look People in the Eye Digitally Book referenced: “Stop Walking on Eggshells: Taking Your Life Back When Someone You Care About Has Borderline Personality Disorder” Book referenced: “Mindset: The New Psychology of Success” by Carol Dweck Book referenced: “What You Can When You Can: Healthy Living on Your Terms” by Carla Birnberg  and Roni Noone Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave

On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on Twitter according to Social Media Marketing Magazine and Author of ‘Return on Relationship’ it’s no surprise that he knows exactly how to keep an audience engaged by story-telling. Links and References: - http://tedrubin.com/blog/ - http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209 - http://brand-innovators.com/ - http://www.smmmagazine.com/

The TalentCulture #TChat Show is back live on Wednesday, April 15, 2015, from 7-8 pm ET (4-5 pm PT). Last week we talked about the adoption of social software for workforce collaboration and communication, and this week we're going to talk about how to look people in the eye digitally. Building and sustaining authentic relationships in person or online are no easy tasks. It takes an investment of being “present” when you’re talking to someone. This week's guest is a big proponent of "Looking People in the Eye Digitally" (as well as personally). Something we know the TalentCulture #TChat Show community believes in as well. Introductions and ongoing relationships in social platforms require the same personal attention as the human touch and eye contact in a physical relationship. Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we talk about how to look people in the eye digitally with this week’s guest: Ted Rubin, a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators.  Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, TalentWise, Hootsuite, IBM, CareerBuilder, PeopleFluent, Jobvite, Predictive Analytics World for Workforce and HRmarketer Insight. Plus, we're big CandE supporters!