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Anand Jain lost his father when he was just 12. This experience caused him to step into an entrepreneurial role very early in life and Anand has literally done it all - from selling detergent door-to-door, to repairing and assembling computers to writing software. Despite no academic track record to speak of, Anand ended up getting hired by a tech company in the Silicon Valley in peak dot com era. And while he could have settled for the American dream and made big dollars, he decided to come back to India and chase impact instead. In India, he set up the original restaurant discovery website before Zomato, and if things had worked out differently - that startup would be a peer of Zomato and Swiggy today. But the best is yet to come and Anand is currently the co-founder and product head at Clever Tap - which is a 100-million-dollar Saas company with a strong focus on serving India. This puts CleverTap into a category of its own with hardly any peers. This conversation is proof that adversity leads to the best kind of resilience and Anand's humility and depth of insights will leave you hungry for more.Stay tuned for this very special episode of the Founder Thesis podcast with your host Akshay Datt.
No episódio de hoje vamos falar sobre um dos desafios mais intrigantes da inteligência artificial generativa: a alucinação. Apesar de terem revolucionado a forma como interagimos com a tecnologia, os robôs de IA ainda apresentam falhas consideráveis, como fornecer informações incorretas ou distorcidas. O que pode ser desastroso, principalmente para o setor financeiro. E para falar sobre esse assunto eu recebo hoje aqui no Podcast Canaltech o Julian Colombo, CEO e fundador da N5. E mais: CleverTap, Infojobs e outras empresas com vagas em tecnologia; Coursera e Microsoft oferecem 5 mil bolsas para novos cursos em TI; Pirelli e Bosch criam "pneu com Bluetooth" para aumentar segurança do carro; Spotify lança perfil para menores de 13 anos com ajustes parentais e Microsoft fará ajustes no Windows para evitar outra pane global de computadores. Acesse o site do Canaltech Receba notícias do Canaltech no WhatsApp Entre nas redes sociais do Canaltech buscando por @Canaltech nelas todas Entre em contato pelo nosso e-mail: podcast@canaltech.com.br Entre no Canaltech Ofertas Este episódio foi roteirizado e apresentado por Gustavo Minari. O programa também contou com reportagens de Guilherme Haas, André Lourenti Magalhães e Eugenio Augusto Brito. Edição por Yuri Souza. A trilha sonora é uma criação de Guilherme Zomer e a capa deste programa é feita por Erick Teixeira.See omnystudio.com/listener for privacy information.
In the ever-evolving world of gaming, understanding and managing player interactions through technology is becoming increasingly critical. Host Devin Becker sits down with Solomon-Ruiz Lichter, Senior Director of Global Gaming at CleverTap, to delve into segmenting players, crafting personalized offers, and fostering a more engaging gaming environment. We explore the importance of live ops in maintaining a dynamic relationship with players and discuss the future of this practice, emphasizing the potential for AI and machine learning to revolutionize the way developers understand and improve player interactions. Solomon shares insights on customizing offers for various player types, including 'whales', and strategies for converting non-spenders into spenders through targeted, personalized approaches. We also dig into the integration of AI and ML in live ops content creation, highlighting how these technologies can enhance productivity and tailor content more closely to player preferences. The potential for user-generated content (UGC) in shaping the gaming landscape is also discussed, alongside strategies for balancing the retention of long-term players with the acquisition of new ones. This episode promises a thorough exploration of how cutting-edge technology and strategic management can together sculpt the future of gaming.We'd also like to thank Nexus for making this episode possible! Nexus's creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to http://nexus.gg/naavikIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Brands rarely interact directly with customers in the digital world, making it a challenge to create personalized customer experiences and retain clients. While working at a media company in 2013, Anand Jain, Sunil Thomas, and Suresh Kondamudi, were faced with the same problem. They struggled to find a product that could leverage data to meaningfully engage with customers. To address this gap, they set out to build CleverTap, an all-in-one customer engagement platform that leverages data, analytics, and automation to empower digital brands. In this episode of Moonshot, we speak with CleverTap's Anand and Sunil about what it takes for founders to build products that can adapt to changing markets.Show notes:“What if it works?”: Find a spark to get you started [1:38]Adapt your product to changing markets and channels [5:25]What “build for the world” actually means [9:36]Co-founder dynamics: Give each other space and establish extreme trust [12:32]Hire the right people and then let go [16:11]Having a good VC-founder relationship [23:02]
Join us as we talk to Anand Jain, the Co-founder of CleverTap about their story. In 1996, Anand completed his Bachelor of Commerce degree at Sahajanand Arts & Commerce College. Despite having a commerce education, he gained experience as a software engineer at various companies, including Compoint Computers, Cyberworld Technologies, Software Frontiers, Brience, and Motorola. Additionally, he worked as a consultant at AT&T in the Seattle office. In 2005, Anand played a key role in the co-founding of Burrp!, a venture that was later acquired by Network18 in 2009. He also served as the Chief Technology Officer (CTO) of Network18 for two years. Finally, in 2013, he co-founded CleverTap.
Bate papo com Victor Paschoal - Associate Director Marketing LATAM - CleverTap, falamos sobre comunicação entre empresa e cliente, estratégias e vantagens de criar uma relacionamento hiperpersonalizado para atender requisitos cada vez mas únicos dos clientes. Conheça a MIT Technology Reviewhttps://bit.ly/MITPapoCloud Entre no grupo Papo Cloud Makers Dicas de entrevistas na área de TI - Shark IT Podcast Roteiro do episódio em:papo.cloud/256 --------------------------------------------Instagram / Twitter: @papocloudE-mail: contato@papo.cloud--------------------------------------------Ficha técnicaDireção e Produção: Vinicius PerrottEdição: Senhor A - editorsenhor-a.com.brSupport the show: https://www.picpay.com/convite?@L7R7XH
Burnout is a familiar concept in the tech field, with 40 percent of workers saying they want to quit due to stress, fatigue, and poor work-life balance. This can be especially true for startup companies, which face challenges and uncertainties that can place added stress on employees. But one company, Yerbo, is seeking to change that. On today's episode of Not Your Father's Data Center by Compass Datacenters, podcast host Raymond Hawkins, speaks with Francisco Vieira Mendes, Co-Founder and Head of Growth at Yerbo, about the origins of his company and what services they offer to tackle employee burnout in the tech world. Mendes explained the value Yerbo's assessments can bring to the table to change an organization when leaders share their own results with the team. “It's really important that those of you that are listening that are leaders of an organization or leaders within a team—even if it's just a two-person team—it's important that you show by example…If you show that we're open to discuss those items, if you bring your results…that's really important.” Mended went on to add “Because if you feel psychologically safe to be able to share that, that's going to be very loud for your team, because your team is going to realize, ‘All right, I can share this because if you share this with me, maybe I can share this with him or her.'” Francisco Vieira Mendes is a marketing professional who has a passion for helping Latin American startups grow. He is Co-Founder and Head of Growth at Yerbo and has served in past roles such as a Class Lead for KURIOS, VP of Marketing at treble.ai, and Director of Product-Led Growth at CleverTap. Mendes earned a bachelor's degree in Marketing from the Instituto Superior de Contabilidade e Administração do Porto and a Master's degree in Attendance and Computer Science from Faculdade de Engenharia da Universidade do Porto.
Ankita: CEO and co-founder at Akto.io, building an API security product for engineers to love Previously was Chief of Staff to the CEO at CleverTap, where she met her co-founder Ankush Worked at VMware for several years where she developed her knowledge of the cybersecurity space Check out the episode for our conversation on what it means to build a security product engineers love and how Akto is rethinking the traditional cybersecurity sales cycle. akto.io
Product success and customer success go hand in hand. Most successful SaaS companies today are able to build customer-centric products that collect insights about customer needs, provide transparent feedback, promote continuous innovation, and deliver great service.In this SaaS From Scratch speaker series episode, Anand Jain, Co-founder & Head of Product, CleverTap joins us to share his insights into product thinking and design, and a lot more.SaaS from Scratch Speaker series by Kalaari is where we bring deep insights to help young SaaS founders learn the tools of the trade from successful leaders who have helped scale SaaS companies.If you have any suggestions, please reach out to us at podcast@kalaari.com. We would love to hear from you.For more podcasts, visit our website- https://www.kalaari.com/resources
Anand is Co-founder and Chief Product Officer—responsible for CleverTap's strategic direction, including innovation, design, development, project management, and product marketing. Anand has over 25 years of experience as a technologist, entrepreneur, and product builder. His previous leadership roles include CTO at Infomedia18, Head of Engineering & IT at Network18 Media and Investments, and was a co-founder at Burrp, India's first food tech business. In this episode he spoke about how he transitioned from being a technologist to an entrepreneur, ignoring conventional wisdom, what the $10-25Mn and what changes at the scale of $100Mn and more in his conversation with Roshan Cariappa. Topics:00:00 Sneak Peak00:31 Introduction01:53 Transitioning from a Techie to an Entrepreneur05:40 Following your curiosity v/s Deliberately up-skilling09:30 Moving from B2C to B2B15:11 What is Clevertap20:12 Building without Customer input24:04 Product v/s platform27:43 When to ignore conventional wisdom29:48 Advantages of beginning from south east Asia33:34 SaaSifying of the Stack34:56 Reconciling Range of Diversity in ACV38:46 Views on Competition42:11 10-25Mn Journey46:26 Growth levers used in the 25-50Mn journey49:44 What changes at a $100Mn ARR scale54:09 Hiring Senior Leaders57:24 Recognizing Dynamic leaders59:58 Scaling Culture01:03:00 Operating in a downturn ------------------------------------- Click here to get regular WhatsApp updates:https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Anand :Linkedin: https://www.linkedin.com/in/anand-jain-07a8012Twitter: https://twitter.com/helloanand?s=20&t=E0yZ3N0FWDmdNp1TvI0CWA ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operatorTwitter: https://twitter.com/OperatorStartup ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!
Thomas Edison once said that Genius is prolonged patience. I am patient enough to be sure. Today on The One Percent Project, I am speaking to Anand Jain. He is the Co-founder of CleverTap. CleverTap is the world's leading customer engagement and retention platform, valued at USD 775M and backed by Sequoia India, Tiger Global and others. In this fascinating conversation, Anand talks about how curiosity and constant tinkering of an average student from a humble background have led him to build multiple successful businesses, the value of thinking in first principles, how understanding the customer is selling, and much more.Some Key Highlights:Learning Framework: There is a certain joy in figuring out things on your own from first principles. A learning framework is- Do it as long as it doesn't kill you, then come back and look at what you've learned and can you have a compounding effect on what you've learnt?Founders: Technical founders typically start from the problem statement as opposed to non-technical founders, who start from the market opportunity or the competitors in the space.Teams: Your competitors will change, markets will change, and products will evolve. It's the people who will decide whether you win or lose.In this conversation, he talks about:00:00 Intro01:52 Early life: One bedroom rented house, an average student to co-founder of Clevertap. How do you reflect on it?12:52 How is understanding the customer- selling?16:18 What is your learning framework- How do you indulge in learning something new?19:03 Technical founders - how has the experience been?22:54 How do you differentiate yourself?28:25 Being a product-first company- what does that mean?32:58 Building for a niche/ focus group Vs for everyone?36:02 What do you think about building a team?39:16 Key learnings from Moments of Truth?41:29 Views on Elon Musk?Links:Anand JainMoments of Truth
From Pigeons, to Food to User Retention - A journey of tinkering, grit and innovation.Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixing computers and selling softwares to lawyers. In this episode he talks about his upbringing, early ventures, and his current startup CleverTap. CleverTap is a user retention platform that helps companies retain users for life, with clients like Jio, Times Group, Swiggy, PayTM, and Dream 11. Patented Database Technology 50 petabytes of data currently stored by CleverTap DIY approach in his early college years, learning to repair electrical and electronic appliances in his neighbourhood. Bicycling to the ISRO's computer lab in his 10th grade in the early 90s to interact with computers and spend the whole night programming. Side Hustle during college; Selling software to advocates when he was 16 years old in floppy drives. Having a roofing startup that helped the problem of pigeons in cities. Database that runs on user actions or verbs Key Takeaways: 2:16 - What is CleverTap?3:57 - Which companies use CleverTap? 6:22 - CleverTap's USPs and why companies prefer using CleverTap over building the feature natively11:32 - Suresh and Anand find out that they have similar origin stories 14:22 - Anand's early years in school and college 20:53 - Side hustles in college at 1624:37 - Learning by doing 26:55 - Early days of customer acquisition 31:23 - Data comes before Analytics33:33 - Dealing with variations in data types for various clients38:39 - Learnings of a third time entrepreneur 47:48 - Defining the ideal customer50:57 - People hate outbound calls. How to crack this problem? 55:01 - Dealing with international markets57:19 - Acquisitions 1:08:15 - Organizational Structure1:25:30 - ABM at CleverTap1:35:55 - CultureHappy listening!
This presentation will cover how all aspects of marketing have evolved over the years. How AI will shape the landscape of marketing in the years to come and why marketers need AI to assist them in their jobs. The future lies in working towards better customer experience and especially customer retention seems to be the key. Marketers have to be on the lookout throughout - need to keep learning and keep a continuous tab on the customer's pulse in order to deliver the best.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
This week on the Partner Channel Podcast, Krish Ramachandran of CleverTap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound. Together they talk about the framework that makes up the beginnings of a brand new partner program and the to-do's for the first 180 days.
This week on Shunya One, Shiladitya is accompanied by, Piyush Ranjan, CTO, Coverfox. Coverfox is an IRDAI-authorised insurance broking firm that aims to make insurance simple.In the episode, Piyush takes us through the evolution of technology over time. As a techie and programming enthusiast, he talks about his journey in Ola, Clevertap and now in Coverfox. He discusses how people's attitudes toward start-up companies have changed over time. Further, he also gives us insights into the Insurance industry in India.Check out the YouTube video here: https://youtu.be/AInvt6zRdPIYou can follow Piyush Ranjan on:LinkedIn: ( https://in.linkedin.com/in/piyushranjanindia )You can get in touch with our host: Shiladitya MukhopadhyayaLinkedIn: ( https://in.linkedin.com/in/shiladityamukhopadhyaya )Twitter: ( https://twitter.com/shiladitya )You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featuredDo follow IVM Podcasts on social media.We are @IVMPodcasts on Facebook, Twitter, & Instagram.Follow the show across platforms:Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Gaana
How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company's hand is a unique approach to A/B testing that allows the company to change and customize campaigns and offers with just a simple drag-and-drop. In episode #479, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz speaks with Vinay Iyengar, Vice President - Head of User Growth and B2C revenue at ZEE5 Global. He delves into what he calls “ABC testing” and reveals the real metrics marketers must track. He also takes on a world tour of local tastes and how simple tweaks can make ad creatives more appealing and effective.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Welcome to #81st episode of The Startup Operator Roundup. Today we have Roshan Cariappa and Gunjan Saha discussing - 1. 75K startups in 75 years of independance2. SoftBank cautions longer startup winter3. SEBI's proposes to regulate fintech run ‘bond trading platforms'4. Fundraise - Upgrad, Clevertap...and more! ------------------------------------- Click here to get regular WhatsApp updates:https://wa.me/message/ZUZQQGKCZTADL1 Hit the like button if enjoyed this roundup, and do not forget to share among your operator friends! Listen to our interviews and conversations with investors, operators, and founders on your favourite podcast platforms. #startups #unicorns #technology #roundup #podcast #news #funding
Check out Ditto Insurance and book a call with their team for free by clicking on the link - https://bit.ly/3QiQi9L 00:00 Introduction 00:12 Ola Drivers Go to Court against Company 03:45 Startup Spotlight 05:14 Bird's Eye Segment 07:01 OYO Acquires Danish Vacation Home Company 07:21 Mswipe receives RBI's nod for payment aggregator license 07:53 Sponsored Segment 11:01 Side Note This week in Indian Startup News, Ola Drivers allege Fraud by company, OYO Acquires Danish Vacation Home Company To Expand in Europe, Mswipe receives RBI's nod for payment aggregator license. In Startup Spotlight, we have EdTech unicorn upGrad, who have recently raised $210 Million and are planning to hire 3000 more employees over next few months. In Funding news we have, upGrad, Clevertap, Jodo, Lenskart and 8 other Indian startups raise more than $1 Million. Ola Drivers Go to Court against Company: Ride hailing giant Ola is under big legal trouble as hundreds of it's former drivers have alleged that the company has committed fraud, and they are now going to Allahabad high court against the company. So the whole issue started when Ola started leasing out cars to the drivers under it's subsidiary company Ola Fleet Technologies and it gave 4 years times to drivers to make payment in the form of daily rentals. Due to COVID, when it couldn't happen, Ola started taking back cars from these drivers and so now these drivers are taking legal route. (https://inc42.com/features/how-indias-cabbies-are-fighting-legally-against-mobility-giant-ola/) Startup Spotlight - upGrad: upGrad has recently announced closing of a funding round of $210 Million and they had earlier announced that they will be hiring 3000 employees in the next three months. One reason, where upGrad seems to make itself stand apart from other edtech players, is instead of focusing on TAM (total addressable market), which a lot of major edtech players focus on, upGrad focuses on profitability. (https://economictimes.indiatimes.com/tech/funding/edtech-unicorn-upgrad-raises-210-million-from-marquee-investors/articleshow/93413012.cms) Funding this week: This week saw at least 12 Indian startups raising more than $397 Million. Edtech Sector - upGrad raised $210 Million SaaS startups - CleverTap raised $105 Mn Fintech startups - Jodo raised $15 Million OYO Acquires Danish Vacation Home Company To Expand in Europe: Hospitality giant OYO has announced acquisition of Danish vacation home company ‘Bornholmske Feriehuse'. This acquisition will allow OYO to expand it's footprint in Europe. This company, Bornholmske Feriehuse, manages around 737 vacation homes in Denmark and now all of these properties will be listed on OYO's platform. (https://inc42.com/buzz/oyo-acquires-danish-vacation-home-company-bornholmske-feriehuse-to-expand-footprint-in-europe/) Mswipe receives RBI's nod for payment aggregator licence: After Razorpay, Pine Labs and Innoviti, now payment startup Mswipe has received a payment aggregator license from RBI. Currently Mswipe is a mobile point-of-sale (mPOS) network provider for merchants and its target market is mainly MSMEs of India. Currently, it helps them to accept card payments from smartphones and feature phones and now with payment aggregator license, they will be working on building an in-house online payment gateway, which will be able to offer full-stack payment solutions to offline and online merchants. (https://www.business-standard.com/article/finance/mswipe-technologies-gets-rbi-approval-for-payment-aggregator-s-licence-122080901096_1.html)
Our guest today is Sunil Thomas, co-founder and executive chairman of CleverTap, which provides a software platform that a large number of brands around the world use to better engage with their customers. Sunil started with a computer science degree, and in a career that spans more than 30 years now, he has held several top jobs in tech and business. He and two of his friends—Anand Jain and Suresh Kondamudi—started CleverTap in 2013, in Mumbai, and since then, they've expanded their operations to the biggest markets around the world.
Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawing from his long track record and how using this framework any app can launch and scale their app and, more importantly, keep users coming back. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
CleverTap, a retention marketing platform which has raised $76.6M to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum, a customer engagement platform which has raised $131.2M, for an undisclosed amount.
Falling is a serious problem for senior adults, but one app takes on the challenge. Nymbl Science, a top-ranked app in the health and fitness category, harnesses hyper-personalization and a novel approach to training to help users improve their lives. The app pairs simple physical exercise with cognitive brain puzzles to drive a 35% decrease in calls to emergency services for falls and fall-related injuries. It also hyper-personalized messaging to build trust and reach retention rates that are twice those in any the app category. In episode #460, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Laura "Lo" Schroeder, Director of Marketing at Nymbl Science, to discuss how trust and empathy directly boost engagement and retention.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Consumer expectations of personalization are at an all-time high. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized experiences. But is it enough to meet consumer needs and clinch the deal based on a knowledge of past behavior and purchases? Or should companies be bolder and adapt marketing, messaging, and communications to the unique needs of individual customers in real-time? In episode #459, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks about hyper-personalization with Abhishek Gupta, Chief Customer Officer at CleverTap, to discuss how retailers can deepen customer relationships and drive repeat purchases by harnessing hyper-personalization. Abhishek also walks us through the Fit for the Future of Retail, a new report highlighting the framework and tactics marketers can harness to grow revenues and retain customers at every step of the shopper journey. Finally, we discuss his latest article on VentureBeat on why hyper-personalization is the future of retail and how marketers can prepare now.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
If you've ever ordered food delivery or hailed a ride in Venezuela, Bolivia, Peru, Chile, Ecuador, or Panama, then you know how ubiquitous Yummy is. They boast a 2,860% year-over-year growth in completed orders. It's quick and quality service that keeps customers loyal and caught the attention of fast-food chain KFC, which has negotiated an exclusive deal with Yummy in Venezuela. What are their secrets to this massive growth? How does Yummy map events in the app drive repeat purchases and high performance? In episode #457, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Ignacio Carrillo-Batalla, CTO at Yummy, on what it takes to achieve super app status in Latin America.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
The obstacles that marketers now face in a privacy-first world are tremendous. But forcing marketers to get back to the basics of customer-centricity in both product and communication is a great thing. In episode #453, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Adam Broitman, Associate Partner at McKinsey & Company, the global management consulting firm that helps organizations grow sustainably. What they talk about sheds light on the path forward for digital marketing: providing an excellent customer experience alongside a superior product.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Social apps and platforms thrive and grow when community members create and share. But how can marketers encourage expression, and what are the best ways to incentivize action, drive loyalty, and fuel the fandom that brings creators and audiences close together? In episode #451, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Rory Geoghegan, Head of Product at YouNow, a live-streaming platform that lets people stream, connect and interact in real-time. Rory shares how deep personalization and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users. He also talks about what users expect from social apps and the metrics that tell marketers their campaigns are hitting critical engagement and retention targets.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
A notion amongst most Indian SaaS entrepreneurs is to move to the US to expand or start from the US from Day 1 itself.However, in today's episode, we've brought Anand Jain, Co-founder of CleverTap, to debunk this myth and shed more light on what an early-stage SaaS founder's roadmap should be in terms of either staying in India or moving to any global market.CleverTap is a leading customer engagement and retention platform, trusted by over 10,000 apps, including Gojek, AirAsia, Sony, Vodafone, Carousell, and Cleartrip.During the episode, Anand talks about how a company needs to adopt new market plans to continue growing one milestone after another, his learnings early-stage SaaS entrepreneurs can consider in their journey, and much more.Notes - 00:55 - Founding CleverTap06:57 - $45 Mn ARR and customer growth Y-o-Y10:43 - “What got you to 45 will not get you 100.”16:55 - Is moving to the US to expand as a SaaS company necessary?24:03 - 3 Key points in his $1 Mn to $10 Mn ARR Playbook27:10 - Mistakes in his journey building CleverTap40:10 - Game Plan to market your product in newer markets and different ARR levels
From music and movies to meals and clothing, the subscription economy is firing on all cylinders. But marketers who want to cash in on the opportunity have to do more than sell one-time transactions to consumers. They have to tap real-time data and harness relevant context to remove friction and rocket conversions. In episode #447, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Sasha Kurdiuk, Head Of Customer Experience at Shahid MBC. Shahid, the leading Arabic language video-on-demand service globally known for the largest library of Arabic movies, shows, and dramas – including two Emmy-nominated series. Sasha shares smart tips to convince subscribers not to cancel their service. Listen in to valuable learnings to elevate customer experience, and a fun chat about the cool shows available right now (think Narcos Saudi Arabia). Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Mobile marketers are pros at measuring profits, but how can they gauge the level and the value of the customer experience their campaigns deliver? In episode #445, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz catches up with Ronen Mense, President, Managing Director - APAC at AppsFlyer. The mobile attribution and marketing analytics platform allow app marketers to easily measure the performance of all their marketing channels. Ronen, a mobile veteran, weighs in on the recent string of acquisitions in the mobile marketing space, a drama he correctly compares to Game of Thrones. (Or is it Game of Phones?) Either way, it's entertaining. We also learn about Return on Experience (RoX), the new metric marketers will need to monitor as they refocus campaigns to drive retention value over short-term acquisition goals. Finally, Roen walks us through the highlights of two seasons of The Epicenter, his own amazing thought leadership show shining a light on leading senior execs with stories to share. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Dave Dabbah, CMO at CleverTap, an AI-powered customer engagement and retention platform that enables businesses to drive better customer retention was our guest in this episode of the SalesStar Podcast powered by SalesTechStar.com; Dave shared a few thoughts on the evolving role of the CMO and the biggest trends in B2B marketing today: Key topics covered: Evolution of B2B marketing teams and the office of the CMO Long-term changes in B2B marketing set in motion because of the long-drawn Covid-19 pandemic! What makes marketing more performance-driven?
Consumers are hooked on fintech apps, and time spent using them is off the charts. It's a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed to act -- provided they also localize and personalize messaging to meet consumer needs. In episode #443, part of our Reimagine Growth series sponsored by CleverTap, we learn how you can do both from Paysend, a fintech on a mission to change how money is moved around the world and a pioneer in personalization automation. Our host Peggy Anne Salz talks with Arkadiy Glazov, Paysend Product Marketing Manager, who shares a fascinating communications “matrix” that allows him to segment users according to how they choose to engage with messaging or not at all. He reports that the “retention rate of engaged groups is more than 10% higher than those not engaged” and shares tips to help you achieve such impressive results.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more than 10 million active users. Manasi discusses how customization in communication and education empowers users, creating new opportunities for her company to power lifecycle campaigns, encourage the use of new app features, and build trust.Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
[This episode was produced in partnership with CleverTap] In 2014, Sunil Thomas, Anand Jain, and Suresh Kondamudi had left their jobs at Indian media conglomerate Network18 to start up CleverTap. The mobile marketing platform's birth was inspired by a recurring “painful problem” that the trio faced as engineers whenever marketers wanted to personalize their website or app in order to engage with users. So the team built CleverTap to enable just that. While the early days of the company were challenging - it took more than two years before it would make any money - the co-founders knew they had a revolutionary product on their hands. Despite that, they never imagined it would become the multimillion-dollar business that it is today, with revenue numbers doubling every year for the past four years. On this special episode of Startup Snapshot featuring Thomas, CleverTap's CEO, tells the story of how the business came to be, sheds light on the early days of its operations, and discusses the lessons he's learned from his experience. Featured interviewee: Sunil Thomas, CEO and co-founder of mobile marketing platform CleverTap Essential reading: Why We Changed Our Brand Name to CleverTap For more of Tech in Asia's coverage of CleverTap, click here: https://www.techinasia.com/tag/clevertap Episode sponsor: CleverTap helps businesses build valuable long-term relationships with customers by giving them access to real-time behavioral analytics and a platform to engage users on the right channels at the right time, with a message that resonates. Visit CleverTap's website to learn more: https://bit.ly/clevertapctatia
In this episode, we talk to Dave Dabbah, Chief Marketing Officer at CleverTap
It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: CMO at CleverTap, Dave Dabbah!
In this episode, we speak with Sunil Thomas, the CEO and cofounder of CleverTap, which is the leading customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 8,000 apps—including Vodafone, Star, Sony, Discovery, Fandango LATAM, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, and operates out of San Francisco, Seattle, London, Singapore, and Mumbai. We chat with Sunil about how CleverTap is helping companies optimize the mobile experience for its users as well as his experience building the company. We hope you enjoy the show.
En este episodio invitamos a Mariano Barisch, Retention & Growth Specialist en CleverTap, para hablar sobre estrategias de retención, tendencias y todo sobre el universo mobile
CleverTap is a SaaS-based customer lifecycle management and mobile marketing company headquartered in Mountain View, California
In 2013, when Anand Jain left Network18, he knew one thing for sure: Communication in the digital world needs to be timely and quick. This led to the birth of CleverTap, a SaaS-based mobile analytics and mobile marketing company. Today, Anand is the Chief Strategy Officer and Co-Founder of CleverTap, working on larger strategic goals of helping brands leverage user data, automation, and personalization techniques on CleverTap. But his rendezvous with technology began when he was in his early teens. In a candid conversation with Akshay Datt, Anand harks back to his early years, when a life-altering moment made him take up part-time jobs to support his family. During these testing times, one thing he passionately held on to was tinkering with electronic appliances and this curiosity led him to learn numerous computer languages, despite being from a non-engineering background. He further recalls how a meeting with a successful Bay Area entrepreneur paved a way for him to land a job in the States and then in China. But he moved back to India in 2005 to start Burrp!, which was later acquired by Network18. At Network18, he met his future co-founders Suresh and Sunil and in 2013, the trio quit to start CleverTap. Tune in to this episode to hear Anand speak about how CleverTap is making the lives of numerous brands easy by providing them with meaningful data, which helps create successful strategies concerning their user bases. Key takeaways: • Perseverance is the key to success. • Significance of customer insights. • Customer targeting is important, so is doing it in a timely and quick fashion. • How did CleverTap get their first client which led to several opportunities.
These days, a me-too product may help you attract new customers. But it’s the ability to offer a consistently excellent experience – informed by analytics and customized to audience activity – that builds relationships to last. This requires marketers to build bridges between marketing and product functions -- and it demands them to understand and map how their customers interact with their offer in real-time. In episode #429, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Vishal Anand, Chief Product Officer at CleverTap, a leading customer retention platform powering more than 8,000 apps around the world. Straight from the company that wrote the playbook on engaging audiences with brilliant mobile products, Vishal shares valuable insights on reading between the lines in behavioral data, bringing it all together through personalization, and much more.
This episode features an interview with Dave Dabbah, CMO of CleverTap, the leading AI-powered customer engagement and retention platform.Dave has been leading high growth marketing teams in Silicon Valley for the past 20 years. Prior to joining CleverTap, he led marketing at Agora, and he currently serves as an advisor and board member for several Silicon Valley startups.On this episode, Dave details his strategy for building a growth brand in the B2B space, the unique challenges of being a global company and evaluating international markets, and why it’s your job as a marketer to always make things memorable.Key TakeawaysIt all starts with the most basic principle: Know who you’re trying to sell to. What exact problem are you solving for them?You probably need to be doing 10X as much ABM as you’re currently doing if you’re trying to grow at scale Whether it’s in product naming, branding, re-designing, re-branding, coming up with taglines, etc. it’s your job to make it memorableQuotes“Targeting lighthouse and strategic accounts is different than targeting the mid-market. [I’m a] big fan of ABM, but my take on ABM is there are different levels of ABM…If you're trying to build your business rapidly, and you're also trying to grab some portion of market share in a specific market, you need to do 10 times as much ABM as you're currently doing in order to really grow at scale.”“In a B2B business, it becomes important that every potential brand, whether or not they're a potential customer today–they could be a potential customer tomorrow or a potential customer 36 months from now–is aware of [your] brand. And the only way to really do that is to make sure that the brand is getting in front of as many people as often as possible without annoying them along the way.”“One of our biggest challenges globally is how do we keep the brand fresh? I’m a big fan of having large PR teams that are able to help a company expand pretty rapidly in a specific market…My experience has always been that the best way to grow a global brand is to grow it with leaders on the ground in those spaces and in those markets.”“My take on PPC is different than a lot of other marketers in the B2B space. A lot of other marketers in the B2B space would simply say to you, ‘what's the return on investment for the amount of money we spend on our pay per click ads?’ The truth is if you just look at stuff like that, then you would probably stop spending money on PPC ads. What it really comes down to is brand recognition. You want people to see your brand and think about your brand…a large portion of our PPC budget is really just billboarding. It's providing us a significant amount of brand recognition, which you need to do time and time and time again in order to really build a growth brand in the B2B space in a lot of the markets that we're in.”“My personal thing is to always try to make things memorable. If you don't try to make things memorable, then you’re not doing your job as a marketer. And when you look at a bunch of the B2B brands in the marketplace, how many of those would you consider to be memorable?”SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksFollow Ian on TwitterFollow Dave on Twitterhttps://clevertap.com/
Banking apps are having a moment. More than ever, people worldwide rely on their smartphones to manage their finances and plan their futures. But turning heightened interest and use into lasting loyalty can be a challenge. In episode #425, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jithesh P V, vice president and head of digital banking at Federal Bank, one of the largest private-sector banks in India. The bank has embarked on an ambitious and overwhelmingly successful transformation, transitioning customers onto its mobile platform and expanding its online services portfolio. Few are better equipped than Jithesh to spell out the new rules of engagement and ways marketers can drive brand awareness and product adoption. Listen in for widely applicable insights on leveraging real-time analytics, matching the right messaging to the mix of channels, Jithesh’s concept of “hyper-segmentation,” and much more.
In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one step further, ensuring that communications channels, from text and messaging to video and social, are also aligned with audience preferences. It’s a complicated game of not only matching the right messages to the right customers, on the right channels, at the right time but coordinating these efforts holistically. In episode #423, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Kyle Riordan, senior product marketing manager at global business cloud communications provider Vonage. Drawing from his expertise in helping businesses reinvent their customer experiences using API platforms, Kyle shares vital insights on how even marketers on a tight budget can rise to the omnichannel challenge. He also provides actionable advice you can follow to place personalization and customer preferences at the center of your UX strategy.
Join Vibha Kagzi, CEO & Founder of ReachIvy.com in conversation with Anand Jain, Co-Founder of CleverTap to know all about customer engagement and behavioural analytics!
In this Episode, I speak with Anand Jain, Co-Founder and Chief Strategy Officer of CleverTap on Building a Global SaaS Company. CleverTap is a customer life-cycle management and mobile marketing company, which combines the analytics, engagement and communication all in one, making life easier for brands who want to engage effectively with their consumers. Anand Jain is an extremely amazing, kind, generous, and humble person, who has had multiple experiences under his belt including a previous startup called Burrp. A phenomenal Product Leader, Anand sheds light on multiple quintessential topics revolving around Building a Global SaaS Company. We dwell over the following through the Episode! 1. (3:33) - What is it like to build a Global SaaS Company from India? 2. (5:22) - The Evolution of SaaS in in the Indian Ecosystem 3. (8:47) - Creating a new category with CleverTap 4. (14:47) - Decoding PRODUCT THINKING 5. (21:16) - The right of way talking to users and understanding user behaviour 6. (26:56) - Contemplating the duration of Stealth & Discussing "Ship Fast, Fail Fast" 7. (35:24) - Evangelism v/s Sales in SaaS 8. (39:50) - The TechCrunch Story! 9. (45:35) - Metrics in SaaS (MRR, Churn, Expansion Revenue) 10. (49:44) - Managing Communication & Culture across decentralised remote teams 11. (56:08) - Anand the "Storyteller & Go-getter" 12. (59:15) - How to get Lucky? || Creating Serendipity 13. (63:21) - Whom to take advice from and when? 14. (65:53) - Parting thoughts by the amazing Anand 15. (67:49) - Summary Hope you enjoy the Episode as much as I did. This Episode is brought to you in association with the Skeptic Investor, a weekly newsletter navigating Indian Startups and Emerging Tech, authored by Ashutosh and Mishaal. Check it out at : https://theskepticinvestor.substack.com/ Do not forget to drop in feedback via the form or via our WhatsApp Newsletter!
Confined to their homes, consumers are spending more time (and more money) in mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports and games, especially those that can inspire fans to get involved even when their favorite teams aren’t playing. But it’s an effort that requires creative communications and smart segmentation. We get lessons in both in episode #419. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jonathan Lin, co-founder and head of product and strategy at Statement Games, a free gaming platform that puts a unique twist on fantasy sports. As the steward of a growing business in the competitive categories of sports and online gaming, Jonathan has no shortage of valuable insights on the ways platforms can leverage the totality of their capabilities to keep users’ attention and incentivize engagement. Listen in to learn about the ways Statement Games keeps things relevant and converts lessons drawn from data into the right messaging, at the right time, to increase frequency and retain users.
Today we have Mr Himanshu Periwal on the show. He is one of the coolest guest on this podcast till now. Himanshu is the Co-Founder at unlu, a fan-to-celebrity connect platform. He has worked with Amazon, Bain & Company, ixigo over the last 10 years. He was the VP Growth at ixigo, helping it grow transactions by 23x over 3 years. At Amazon, he was part of the team that launched it in India and was its' first Product Marketing Manager. Prior to that, he worked with Bain & Company on various Private Equity, Fin-tech, Retail sector mandates. A graduate of IIM Calcutta, he is also a Product Management Faculty at upGrad, a Start-up Advisor at NASSCOM, GSV Labs, TechStars and has been associated with over 20 start-ups as a Mentor/Investor/Consultant. Himanshu has also been on the stage for various events at IAMAI, Google, Facebook, Branch.io, Netcore, SATTE, HiFi, Clevertap, IIM Calcutta, MDI Gurgaon, Delhi University, Nirma University, BITS Pilani, Growth Folks, Headstart, etc. Let's welcome Mr Himanshu Periwal on the show guys!
Effective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry.ai has cracked the code, delivering "individualized" communications catering to nearly 30 different–and fiercely personal–customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and homeownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era.We continue our 2020 highlights show with a look at a new approach that provides marketers true visibility into how customers progress through defined stages. It's all about knowing when and how to make the right adjustments in real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap, talks about new ways marketers can develop emotive messaging. Sunil also explores the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Finally, he walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention.
The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service owned by Sony Pictures Networks India, which is also available in the U.S. via Sling, is not just seeing usage numbers explode. The company uses a smart approach to data and segmentation enabled by CleverTap to stop churn before it starts, increasing engagement in this at-risk segment by over 70%. Users don't just re-engage with the app; they spend nearly double the time in-app. In episode #415 of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Manish Dhanwani, Senior Marketing Manager at SonyLIV. Manish shares how his company buckets users into six segmentation according to how recently and frequently they engage with the app. He also shares how SonyLIV combines streaming and gaming to let users be characters in shows and part of the stories they love.
Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a powerful message (supported by personalized messaging) that triggers people to want to share, almost without thinking about doing so. In episode #413 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Gaurav Gupta (GG), Head of Omnichannel & Martech Platforms at Circles.Life, a young, innovative telco headquartered in Singapore with a mission to re-imagine how mobile services are built and delivered with the customer at the center of the experience. GG discusses his approach to viral marketing and walks through some entertaining examples (including a campaign to give the finger to 2020 and market rivals). He also explains how fine-tuning messaging and segmentation has allowed Circles to create and customize journeys to suit key segments and re-target customers.
Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge interest and impact, pinpointing the channels and frequency that drive results. In episode #411 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Banga, Head of Marketing at Indiabulls Housing Finance, one of the leading home finance companies in India. Ankit explains his “frequency of four” formula for driving a “10-12%” increase in engagement rates. He also discusses how his company activates and motivates audiences with unique offerings like personal loans within three minutes and shares plans for a subscription healthcare service to help customers in these difficult times. Finally, he walks us through the new app and a gamification approach that offers customers the chance to play games in-app and convert reward points to cash.
Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out of their self-isolation for home delivery. Research firm eMarketer reports food delivery apps are seeing the highest year-over-year growth ever. But the digital boom also provides marketers valuable insights into customer preference, information they can use to inform new segmentation strategies and power growth. In episode #409 of our bi-weekly series Reimagine Growth sponsored by CleverTap, we get actionable advice on ways to achieve both. Our host Peggy Anne Salz talks with Ameet Phadke, AVP- Growth Marketing at Rebel Foods, a food delivery platform that provides delivery services at your doorstep. Ameet talks about his blueprint to increase delivery efficiency by 2x and his vision for ways marketers can enhance the meal experience to keep customers coming back for more.
A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social elements and engaging (and individualized) user journeys keeps them coming back. In episode #405 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Vikas Vardhan Soni, Head of Product, Gaming Business at Head Digital Works, a technology and gaming group that made the trek from garage startup to growth-stage company. Vikas talks about the pandemic's impact on gaming behavior and smart workarounds, such as improved onboarding and player upskilling, he is using to increase retention by as much as 30-35% month-on-month. We also discuss how social elements and innovations, such as allowing players to invite and play with their friends, pave the way for Head Digital Works to chalk up impressive wins.
Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and documentaries. But how do you turn frequent viewers into loyal subscribers? In episode #401 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Shobhit Singhal, Disney+ Hotstar Associate Director of Product. Shobhit discusses how a smart approach to segmentation and data-informed personalization efforts combine to create “Growth Loops.” He also shares how using audience insights allowed the company to introduce viewers of high-octane sports to other content and grow subscriber numbers. And take advantage of the opportunity to learn how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention. Unlike any other webinar series, CleverTap’s brand new growth series of webinars walks you through every growth stage. A bonus: insider tips to help you optimize Google App Campaigns. It’s all happening on September 22, 23 and 24 – and you can register here.
Retention is simple. But simple … doesn't mean easy. In this episode of Retention Masterclass we chat with Vishal Anand, the CPO of CleverTap. Marketers spend a lot of time focused on how to retain users: what to do, when. How to onboard. What to show first. How to train. What messages to send. But sometimes, we forget the simplest things. It's all about the product! It's all about the user experience … the customer experience. I mean, technique matters and technology matters, but if you don't have a good product ... TikTok isn't addictive because they have a better tech stack than you. Facebook doesn't have a billion users because they send smarter push notifications. (Big hint, they don't!) Clash of Clans isn't STILL the top-grossing app because they onboard correctly. Note: Peggy Anne Salz had technical issues, so this episode is just with John Koetsier.
Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth a whopping $4 trillion by 2022. It's a huge market opportunity, but tapping this potential will require companies to rewrite the marketing playbook to emphasize the "aha" moments that keep audiences everywhere hooked. In episode #399 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Roland Ros, the founder of Kumu. This livestreaming app counts a community of more than 5 million GenZ and Millennial Filipinos spread across more than 50 countries. Roland discusses the pivotal importance of trusted conversations and the tools marketers can use to achieve "authentic connection." He also shares how he relies on CleverTap to track behaviors, patterns and architect a customer journey to make each member feel like an individual. The approach has allowed Kumu to reach "month four retention rates in the 40% range.
In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company. Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com/
From app-based customer targeting to scaling strategies and sound advice for early-stage startups, watch Anand Jain of CleverTap in this episode of Build & Grow: Money Matters with Shradha Sharma.
Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Sairee Chahal, Founder & CEO of SHEROES, the largest women-only social platform accessible via Sheroes.com and the SHEROES app. The network, built on core values of safety, trust, empathy, counts 21 million members worldwide. It's a total growing daily, driven by its founder's vision and effective use of engagement marketing. Sairee, a recipient of awards, including the Editor's choice for L'Oreal, Femina Women's Award and Business Today and the Most Powerful Women in Indian Business, shares her strategy for involving brands in the conversation. She also talks about SHEROES' mission to help women up the ladder with employment opportunities that allow a positive work-life balance.
Acquiring new customers is one thing, but keeping them is entirely another. Today we have Sunil Thomas on the show to speak about his company, CleverTap, a leading customer engagement and retention platform that helps brands maximize user time value. CleverTap tracks groups, segments, and data, and helps brands use it to market to their customers. For Sunil, what makes CleverTap unique is that they take a holistic view of customer retention by serving four categories: behavior analytics, segmentation, marketing automation, and individualization, using a mixture of manual and automated approaches to service delivery in each. Sunil shares details about some of CleverTap’s main clients and the verticals they occupy, before weighing in on why their customers who offer subscription models get the best out of their offering. We talk pricing structures and growth metrics for CleverTap and hear more on what their journey from idea to evangelization and product-market fit looked like. Our exchange covers the user experience of CleverTap too, and Sunil shares insights into the growth customers have experienced after adopting their platform as well as how open and compatible it is. We wrap up this great chat hearing bout Sunil’s favorite books and tools, so for all this and more, be sure to tune in! TIME-STAMPED SHOW NOTES: [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:45] Where Sunil got his surname from considering he was born in India. [01:21] CleverTap’s main service helping brands with retention and conversion rates. [02:14] Metrics for clients, client success, and verticals CleverTap serves. [04:15] Four user retention categories and how CleverTap catapulted their growth. [05:18] Using manual and AI-assisted automation to help retain users in four categories. [06:32] Whether CleverTap best serves clients with mobile or web-based businesses. [08:14] CleverTap’s pricing structures based on user volume and add-on features. [10:30] Challenges educating buyers that solving user retention is important. [12:28] The two and a half year journey to first payment and product-market fit. [14:13] Growth metrics for CleverTap and how they have more than doubled revenue each year. [15:21] The difference between CleverTap and HubSpot: B2B versus B2C. [15:53] Favorite books of Sunil’s and why he loves Patrick Lencioni’s fable style. [16:32] Getting things done and why Sunil’s favorite business tool is Microsoft OneNote. [18:00] How to get in touch with Sunil and learn more about CleverTap. Resources From The Interview: Sunil Thomas on LinkedIn Sunil Thomas on Twitter CleverTap Domino’s Fandango The Discovery Group BookMyShow Nathan Latka with Sunil Thomas HubSpot NetSuite Yelp Patrick Lencioni The Five Dysfunctions The Ideal Team Player Microsoft OneNote Notion Roam David Allen Getting Things Done Leveling Up with David Allen TechCrunch Tom Tunguz Growth Everywhere Episode 96: Tom Tunguz Must read book: Death By Meeting, The Advantage Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Eric Siu on Twitter
Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Deepro Ganguly, BigShyft’s Head of Marketing, BigShyft, to learn how he used email marketing to achieve a string of impressive results – including a 40% increase in retention and stellar growth for the service that launched in India just two months ago. Deepro also shares the tools and techniques he uses to map and track the user journey, and consistently deliver genuinely helpful marketing that strikes a chord and drives conversions.
Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot. It’s a disconnect CleverTap is addressing with an approach that provides marketers "true" visibility into how customers progress through defined stages, empowering marketers to make the right adjustments In real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap is back for an encore performance with our host Peggy Anne Salz. They talk about new ways marketers can develop emotive messaging, and explore the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Sunil also walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention.
The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot. It’s a mammoth task and one that Medlife, India’s largest e-health platform offering services that enable home delivery of medicines and lab diagnostics and equip consumers to book doctor consultations in-how and online, tackled head-on. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Meera Iyer, Medlife CMO, who shares her smart strategy for optimal order fulfillment and customer satisfaction in challenging times. Meera recalls how her company worked with suppliers to ensure the uninterrupted movement of medicine and supplies and the role of audience segmentation and personalized messaging in shaping customer demand. She also discussed the marketing benefits, which include a boost in conversion rates and, more importantly, brand trust.
Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise. Research shows students retain information longer. The outcome is a positive growth loop of higher use and higher education, fueled by a deep understanding of where app users are in their learning journey. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Gautam, Associate Vice President of Marketing at Grade Up, India’s largest exam preparation platform. In a show chock-full of advice for app marketers in every country and every vertical, Ankit shares the approaches that have allowed Grade Up to rocket app use and the messaging practices that keep users paying and coming back for more
EP 86: Whitelisting and Influencer Marketing with Hashtag Paid’s Phil Jacobson In Episode 86, Tyler and Jon dive into Shopify's new app: Shop. Tyler goes deeper into the potential battle with Amazon that Shopify is setting into motion with their new app by providing services that will impact a significant portion of the eCommerce ecosystem. With advantages like local listings and no extra charges to merchants, the Shop app has great potential. Moving forward Tyler introduces Phil Jacobson, the VP of Product and Growth at Hashtag Paid. Phil describes Hashtag Paid as a market place for businesses to get in touch with creators as well as an innovator in providing marketing tools for businesses. He goes on to highlight the importance of working with creators to build legitimate brand relationships anchored in relevance as opposed to commission. This relationship is discussed in greater depth when factoring in the authentic experience Phil strives for when working with brands at Hashtag Paid as he details with how some of their best customers are leveraging whitelisting. Phil discusses the need for authenticity and goes on to outline some of the common mistakes brands are making when working with influencers and implementing their own whitelisting campaigns. After wrapping up the interview, Jon brings us Words of Twisdom from @CleverTap that remind business leaders to focus on the value their products bring their customers. Have you subscribed and left us a review yet? If not, please do- it's super helpful in enabling other marketing leaders to discover the pod! By the way- is there anything we can do for you? Shoot an email to info@fidelitasdevelopment.com if there is and we'll do our best to help! Timestamps 00:34 - Intro 00:44 - In The News: Shopify’s New App, Shop 06:15 - Interview with Phil Jacobson 06:31 - Hashtag Paid 07:25 - Creator Whitelisting 08:55 - Creators vs. Influencers 12:29 - Whitelisting in Different Industries 14:29 - Can Whitelisting be Used as a Work-around for Facebook's Ad Policies? 15:23 - Tracking Metrics with Third Party Creators 16:55 - The Potential Competition of Facebook Ad Manager Implementing Influencer Management 19:36 - Could Facebook be Interested in Acquiring Hashtag Paid? 20:20 - Brand + Creator Relationships 22:01 - Channels Brands are Integrating with Whitelisting 25:14 - Common Influencer Marketing and Whitelisting Mistakes 29:12 - What Successful Whitelisting Campaigns are Doing 30:29 - The importance of 3rd Party Review Platforms for Hashtag Paid's Own Marketing 32:33 - Changes to Come in eCommerce 37:02 - Phil's Take On Shopify's new Shop App and its Potential to Compete with Amazon 45:30 - Key Take-away 48:48 - Words of Twisdom 49:00 - Outro Featured Guests | Phil Jacobson Phil Jacobson What's In the News New App for Shopify Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help? www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic. CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathy All this and more with Meenakshi in this episode. Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/ Visit Clevertap - https://www.linkedin.com/company/clevertap/
If your brand disappeared tomorrow … would anyone care? Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity. We talk about: - what does "magnetic" mean for a brand? - how does a brand become magnetic? - what does "brand" really mean? and where does it really exist? - companies that are doing it right - brands that are doing it wrong ... and MUCH more!
Which part of the buyer's journey is arguably most important and often the least integrated into your team? Content. I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap. What we talked about: The 4 Ds of taking a hiring chance Integrating content is just one example of how marketing has ownership over the whole customer journey Exercise makes 80 hour work weeks doable Check out this and other episodes of The Marketer's Journey at Apple Podcasts, Spotify, or our website.
A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world. Engagement and retention are critical and success is dependent on delivering campaigns and communications that are relevant, contextual, and timely, allowing a genuine, magnetic interaction that drives customer connection, reduces friction, and increases brand affinity. This process can be automated, allowing marketers to define and action audience segments in real-time based not only on customer behavior but also—if you have the right solution working for you—customer intent. Our host Peggy Anne Salz catches up with Sunil Thomas, co-founder, and CEO of CleverTap, a leading customer engagement and retention platform, to discuss how marketers can more effectively wield retention marketing to drive positive results. Sunil also outlines how you can build a truly magnetic brand that attracts customers—and keeps them coming back
According to AppsFlyer, brands are spending $60B this year to acquire new mobile users. But within a week marketers have lost nearly 66% of their users. That means 40 to 50 billion dollars will almost literally just go up in smoke. BUT ... if you just spent a fraction of those billions fixing retention … and building the kind of brand experience that would attract new organic customers … you'd be way ahead. Today we talk with Sunil Thomas, co-founder and CEO of CleverTap, which solves retention for more than 8,000 apps. How? He built a platform that enables individualization at scale and scalable analytics that are instantly actionable to save customers or users from churning. We chat about that, and the framework that you can use to make it happen. We also talk about how you can automate it, segmentation, and we touch on omnichannel engagement: messaging the right people at the right time, in the right channel.
En este episodio hablo con Mariano Barisch, Director de alianzas estratégicas de CleverTap, sobre fidelización de usuarios, data, seguridad y mucho más. Mis redes Sociales: @jairoduquemusic También pueden escuchar este podcast en Spotify
“Why is there so much spam in the world!?” In the process of answering this question, CleverTap grew from being a group of engineers tinkering code, to a global SaaS company. Co-founder & Chief Strategy Officer of Clevertap, Anand Jain, believes that the first step to building a global company is to “remind yourself that the problems you are solving are universal”. If you are building your product keeping the customer in mind, then no borders can constrain your company’s reach. But with no sales team until 2018 and having monetized the product only after their Series A funding, going global wasn’t an easy feat for them. Building a global company requires one to ask tough questions – How do you hire for a global company? When and how do you monetize your product? How big a role does your sales team play in establishing the early reach of your company? How low does your churn rate need to be? Catch this episode of #BuildingItUp with Bertelsmann, to find answers to these plaguing questions as SaaS maven Anand Jain, shares how he charted CleverTap’s journey beyond Indian borders. Time range Topic of discussion 1:03 Why B2B SaaS? 1:47 What were the main challenges in building a B2B SaaS company? 3:51 Was going global always the plan? 5:02 Initial strategy: small ticket size model vs large ticket size model 9:08 As an entrepreneur what kept you going? 10:24 Why monetizing your product is important? 11:30 How do you price your product? 13:02 Does every market has a different pricing strategy? 13:54 How an entrepreneur in B2B SaaS think of unit economics? 15:12 Is it important to be close to your customers geographically? 16:28 Why building a sales organisation with locals having sales expertise is crucial? 17:25 Would you advice entrepreneurs to have a professional sales org much earlier once they have a product? 18:51 Partnership: Should we take a collaborative approach for sales? 20:09 How did you win over in a crowded market? 22:02 Is churn really an important metric and how frequently did you track churn?
Remember Enron? A company that went to the highest highs only to have a dizzying fall in 2007. One of the values that Enron had put on the wall was Integrity. In hindsight no one would associate Enron with anything remotely close to integrity. As you heard in the intro, how you reach your objective matters, the end doesn't justify the means and you have to be intentional about doing it the right way when it comes to people. As it turns out, putting values on the wall means nothing.This week on the SaaS Revolution Show we bring you a session from our recent SaaStock West Coast conference where a stellar panel discusses how to nail Company Culture & Mission and How to Build an Environment Fit for Scale. What this means is creating a sustainable company with healthy culture, good demeanor and authentic behaviours exuded by everyone. Moderated by Solu Nwanze, Director, Business Operations, Zendesk it features Sonja Gittens Ottley, Head, Diversity & Inclusion, Asana, Emma Eschweiler, VP, Silicon Valley bank, Steven Shapiro, VP Marketing (Americas), Clevertap and BJ Lackland, CEO, Lighter Capital. They talk in detail how to prepare for a more dynamic workplace and build a more productive and engaged workforce and touch on important topics such as hiring, culture add, rather than culture fit, how to run a company and why you should act as a parent to your team. As we are just days away from our flagship conference in Dublin, we want to make sure you think about these softer topics as much as you do about product market fit, go to market and outbound sales strategy. Culture, inclusivity and equality matter far more than you think and if you don't spend time on them you could find yourself in Enron's shoes, with empty words hanging off your walls. If you still haven't, grab a last minute ticket for SaaStock19 where 230 speakers will bring useful and thought provoking content across seven stages.
Presenting Anand Jain, Co-founder and Chief Strategy Officer of CleverTap. CleverTap helps the consumer brands retain their users for life. Anand is a self taught technologist and has a keen interest in art and science of software engineering. He has had 20 years of experience in software development. He has specialized in areas of writing enterprise grade software, stand-alone servers, software frameworks and consumer facing highly scalable websites. He was also the Founder and CTO of burrp.com which was acquired by Network18 in 2009. He now leads the engineering teams, design teams and the IT teams at CleverTap. CleverTap brings together data of users to one centralized platform from various online and offline channels. Thousands of brands use CleverTap’s machine learning models to create consumer engagement strategies. Global brands like Sony, Vodafone, Domino’s Pizza, BookMyShow etc use CleverTap's services to connect with their users and grow their mobile apps. CleverTap has around 8000 user companies and is spread across San Francisco, New York, London, Singapore, Mumbai, and Bengaluru. Tune into listen to the interesting story of Anand Jain with a special host Akash Mehta. Please send in your suggestions at ashana.jha.in@gmail.com
Nikkie Sedaghat is a sales strategist that takes a proactive and analytical approach towards market research. Her self-empowered drive allows her to analyze data and craft compelling stories about consumer attitudes and behaviors. She values ingenuity, creativity, and innovation, but more importantly, she looks to bring people together to drive organizations forward. Having worked at Obviously, StyleHaul, GALPAL, and CleverTap, her breadth of experience is prime for today’s digitally driven environment.
This week we're rebroadcasting one of our favourite episodes from the archives. This week on Shunya One, Shiladitya Mukhopadhyaya, Kuldeep Dhankar and Amit Doshi discuss Nokia Comeback, SaaS, Sales and Mobile Markets. Tweet to Kuldeep Dhankar @ku1deep , Shiladitya @shiladitya and Amit @doshiamit for your questions or reactions to this episode! To join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaone Listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5
This week on Shunya One, Armando Osuna joins the conversation. Armando is the Vice President, sales at CleverTap. He gives his insights on- How humans are multisensory How traditional media and digital media co-exist in advertising The future of Weed technology and Driverless cars The future of digital marketing, AR and AI Tweet to Armando @AO619, Shiladitya @shiladitya and Amit @doshiamit for your questions or reactions to this episode! To join the Shunya One slack channel, request for an invite here: Listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5
In this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm. Do you know who your users are? What motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions. That’s where we come in. CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: 1. Access to real-time behavioral analytics so you know who they are. 2. Provides a platform with which to engage users on the right channels, at the right time, and with a message that resonates. CleverTap brings together real-time user insights, an advanced segmentation engine, and easy-to-use marketing tools in one mobile marketing platform — giving your team the power to create amazing experiences that deepen customer relationships. Special Guest: Kara Dake.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Today’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap. You are going to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learning and AI. Kara Dake is the VP of Growth at CleverTap.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Kara Dake is the VP Growth & Partnerships at CleverTap.
Mobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more personalized messaging. For quotes and episode outline of this episode, go to https://growthmarketing.today/019
On the third and final part of this special series, Anupam continues his conversation with Anand Jain, Founder of CleverTap. Previously with Network18, and before that founded burrp.com. On this episode they talk about Clevertap, how the idea came about and how they used their experience to get Clevertap to what it is today. This is an IVM Production; for more such awesome podcasts, come find us: Website: Indusvox.com Facebook: https://www.facebook.com/ivmpodcasts Twitter: https://twitter.com/IVMPodcasts Instagram: https://www.instagram.com/ivmpodcasts/
On the first part of this special series, Anupam continues his conversation with Anand Jain, Founder of CleverTap. Previously with Network18, and before that founded burrp.com. On this episode they talk about how Anand reached the point of selling Burrp.comand how he managed his finances then. This is an IVM Production; for more such awesome podcasts, come find us: Website: Indusvox.com Facebook: https://www.facebook.com/ivmpodcasts Twitter: https://twitter.com/IVMPodcasts Instagram: https://www.instagram.com/ivmpodcasts/
On the first part of this special series, Anupam chats with Anand Jain, Founder of CleverTap. Previously with Network18, and before that founded burrp.com. On this episode they talk about the beginning of Anand's journey and struggle as an entrepreneur and how he went about starting Burrp.com This is an IVM Production; for more such awesome podcasts, come find us: Website: Indusvox.com Facebook: https://www.facebook.com/ivmpodcasts Twitter: https://twitter.com/IVMPodcasts Instagram: https://www.instagram.com/ivmpodcasts/
The Top Entrepreneurs in Money, Marketing, Business and Life
Sunil Thomas. He’s had a ton of experience working in tech companies and decided in 2013 to take the plunge himself and go all in with his 2 co-founders. They’ve since raised a total of $9.6 million – $1.6 million seed and $8 million in series A. They launched revenue in 2016, broke $1.5 million in total sales and this May 2017, broke $400,000 in MRR out of about $5 million ARR. He wants to double that by the end of the year, amounting to $800,000. They have a team of 45 based between California, New York and India—again, making it easier for mobile applications to understand what the heck users are doing in their apps. Famous Five: Favorite Book? – Play Bigger What CEO do you follow? – Satya Nadella of Microsoft Favorite online tool? — Slack How many hours of sleep do you get?— 7-8 hours If you could let your 20-year old self, know one thing, what would it be? – I wish I knew as much as my kids knew at 13, I had no clue what I was doing at 20 Time Stamped Show Notes: 00:44 – Nathan introduces Sunil Thomas to the show 01:32 – Sunil Thomas is the co-founder and CEO of CleverTap 01:46 – CleverTap combines people-based analytics with user engagement, it can be used in your mobile app and website and you get to understand what they are doing 02:23 – It is like a combination of Mix Panel plus App Boy for mobile apps and websites 03:17 – The average customer pays them $2500 – $3000 a month based on event data 03:37 – The top cohorts pay $10,000 to $20,000 a month 04:21 – CleverTap is one of the few companies that has both Accel and Sequoia as their funders and they have raised a total of $9.6 million dollars with a seed of $1.6 million and $8 million in series A 05:18 – CleverTap started in 2013 and has 3 co-founders—Suyin has had various work experiences in the tech industry 05:56 – CleverTap came about because of the need to engage users 06:47 – Nathan says there are only a limited number of apps a person engages with on a daily basis 07:02 – Sunil says their business is targeted on the companies and not the consumers 07:28 – There are more than 10,000 apps that go into the app stores every day 07:53 – The pricing starts at $1000 a month 08:23 – An average monthly active user does 15 to 20 events in your app 08:54 – They currently have 200 paying customers and 2000 apps that are sending them live data 09:13 – A plan of the company is to cover 10 million events a month for their free plan in 3 years 09:31 – The conversion rate is 30% for those who are using the free plan to a paid plan 09:44 – Nathan computes the revenue is at least $400,000 a month 10:05 – In terms of competition, there are three sets of apps: apps that get app data for sales, attribution provider apps and the one about user engagement and app analytics where CleverTap is 11:19 – Their growth churn is very low with everyone on the less than 1,000 plan who are still sticking around 11:51 – The company started to monetize just a year ago and has a 400,000 growth rate 12:15 – They have 45 people globally – 11 are in the US and 32 are in India with the core engineering team in India 13:10 – To acquire new customers, they have marketing qualified leads from websites and they hit bigger accounts on the outbound, focusing on direct sales rather than marketing and advertising 14:41 – The biggest expense is in the hosting 15:18 – It was hard during the early days, but it has now come to a point where they are benefitting 15:55 – In 2016, they broke $1.5 million in revenue and are targeting to get to $10 million by the end of the year 17:04 – The Famous Five 3 Key Points: Look for a need and fill the gap in today’s current technology. Know your target market well! You may start slowly at first, but it will pay off in the end. Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives
Today we are spotlighting Kara Dake of CleverTap. CleverTap is an SDK that helps acquire, engage and retain the right users for your mobile app. This episode is powered by BetaList.com, where you can discover tomorrow's startups today and Make in LA, empowering you and your business by making hardware not hard. Connect with us at wearelatech.com/podcast and tweet @WeAreLATech and @EspreeDevora.
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