Podcasts about Aprimo

Episode SummaryThis episode explores the nuances of scaling demand generation strategies from startups to established organizations. Lily Youn highlights the importance of building a strong foundation through account-based strategies, data hygiene, and team alignment. She discusses the differences between startup scrappiness and scale-up structure, the role of AI in demand generation, and how to identify quick wins for immediate impact. Lily also shares actionable insights for optimizing conversions, improving CRM processes, and fostering collaboration across teams..Key TakeawaysFoundation is EssentialSuccess in demand generation starts with targeting the right accounts, as they form the base of effective strategies.Alignment Creates MomentumRegular, agenda-driven meetings with key stakeholders help ensure seamless collaboration between sales and marketing.AI as an Efficiency DriverAI tools can streamline personalization, simplify content operations, and elevate demand gen workflows.Data Hygiene is Non-NegotiableClean, well-structured CRM data is critical for reliable reporting and scalability across company stages.Startup vs. Scale-Up DynamicsStartups require focused ICP development, while scale-ups demand scalable processes and systems.Quotes"Targeting the wrong prospects is the single biggest challenge in B2B sales today."Best Moments (01:37) – Lily shares her career journey from BDR to demand generation leader, reflecting on early lessons in scrappiness and resourcefulness.(04:50) – The critical role of account-based strategies and why a strong foundation starts with the right ICP.(07:20) – Navigating startup-to-scale-up transitions and the importance of scalable processes and clean CRM data.(12:07) – Leveraging tech and AI to enhance efficiency in demand generation and content operations.(14:00) – Lily's focus on alignment, OKRs, and communication as keys to success in scaling demand gen teams.Tech RecommendationsWorkBoard – For setting and tracking OKRs to maintain team alignment and prioritize business goalsZoomInfo Co-Pilot – An AI-powered tool for streamlining demand gen efforts and improving account targeting.Asana – A project management solution to enhance productivity and maintain focus on KPIs.Resource RecommendationsBooks:Reset: How to Change What's Not Working by Dan Heath – A guide for improving leadership practices and daily operations.Shout-OutsShannon Hawari - Head of Growth @ elvexGraham Collins - Head of Partnerships at QuotaPathAbout the GuestLily Youn Jaroszewski is the VP of Demand Generation and Revenue Marketing at Aprimo, the leading digital asset management technology for marketing and customer experience departments.Her experience in B2B and B2C tech companies includes building demand generation teams and quota capacity models to support AEs from Seed-Funded to Public companies.Website: aprimo.comConnect with Lily.

The best Operators I know exhibit "adaptive excellence." They can be dropped into any brand new situation, use their experience and the context of the new situation to figure out what will work best in this new environment, and ultimately thrive.Our guest today is a perfect example of someone who exhibits adaptive excellence. That someone is Dina Otero, VP Demand Generation at Mission Cloud. After a decade of working in SaaS at companies like Confirmit (now Forsta) and Aprimo, Dina made the jump last year to a Mission Cloud, an AWS Premier Tier managed services provider.Not only did Dina have to transition from her SaaS background into Services, but over the course of her career, she also managed to grow from starting in Marketing Operations roles to ultimately leading all of Demand Generation.In our conversation, we explore which SaaS lessons she was able to combine with some creativity in a Services business model, how you run marketing within a competitive partner ecosystem like AWS, and why she says her background in Marketing Ops is the single most important factor in her career growth.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on LinkedIn or subscribe to our YouTube channel.Want to work with Sean? Reach out to him and the team at BeaconGTM to help with GTM execution at your company.

Shahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities. As CMO, Ed drives the brand's go-to-market strategy across all marketing functions to empower the marketing organisations of today to become the genius brands of tomorrow by unleashing the power of content. Ed combines his growth marketing expertise and extensive background in brand development with his passion for developing intentional account-based experience programs that build awareness, demand, and ultimately, revenue. The episode covers the following: How to use ChatGPT effectivelyBeing creative with generative AIWhere to start with AI tools like ChatGPTThe early mistakes of using generative AI Resources mentioned in this episode: The Adaptation Advantage - Heather McGowan & Chris ShipleyThe Content Advisory - Robert Rose _________________ Get your copy of the 2023 report here: https://abm.xgrowth.com.au/2023-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Phil Lakin, VP of Revenue Operations at Aprimo, about creating an ABM tech stack. The episode covers the following: What ABM tech to look intoThe single source of truthHow to avoid data silosThe mistakes to avoid when building a tech stack Phil is a driven and committed technical professional with almost 15 years of experience gained in all aspects of infrastructure design, support, software development and IT operations, with a proven history of successfully delivering projects involving varied technology stacks, growing teams and reporting into executive boards. Dedicated to solving problems holistically, he has a unique experience in implementing business change and its interaction with systems infrastructure and company culture while evaluating project risks and providing mitigation solutions. Having worked in technical operations, infrastructure, architect, software development and business development roles, Phil enjoys projects that combine business and technology problems with project management and the requirement to simplify the solution into plain business terms. Resources mentioned in this episode: The Naked Leader - David TaylorThe SaaS Sales Method - Winning by DesignCXL - Peep Laja _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Brett asks three marketing professionals how to leverage AI without losing the voice of a brand. Zac Harris, Head of Organic Marketing at Copy AI, was skeptical of AI at first, but now it's his superpower. It's a genuinely fun way to come up with new ideas and reduce time-consuming tasks. Felicia Newhouse, VP of Global Product Marketing at Aprimo, talks about the human responsibility of usingAI. Elizabeth Irvine, VP of Marketing at MarketMuse, is creating quarry reports on the state of generative AI reports. Everyone agrees that “trash in” will equal “trash out.” Marketers need to feed these AI tools good prompts and always edit their results with a human touch.1:18 Conversation starts3:20 Format5:45 Conversation with Zac11:35 Misconceptions about generative AI18:04 Generative AI and SEO21:00 Conversation with Felicia24:45 Brand voice27:30 Crawl, walk, run approach28:10 https://www.futurepedia.io/31:00 Use cases of AI34:44 Conversation with Elizabeth37:20 State of generative AI report40:50 Maintaining brand voice43:15 Examples of companies using AI44:54 Q&A52:43 OutroSign up for Modern Day Marketer (the newsletter)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

In this episode of The Next CMO podcast, we speak to Ed Breault, the CMO of Aprimo, a leading provider of digital asset management and work management solutions for marketers.Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo's powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale.Learn more about Ed BreaultLearn more about AprimoFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter's company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte

Watch: B2B Visionaries: The Future of Work - How Content AI, Automation, and Analytics Are Changing B2B MarketingRead: The PathFactory Content Intelligence Report 2023Learn: B2B Disruption Ahead: The Rise of the Anonymous B2B BuyerFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It's time to adapt and thrive! In today's fast-paced business landscape, companies must constantly evolve to stay ahead of the curve. The integration of AI-powered technologies in content operations is proving to be a game-changer for organizations looking to manage their content supply chain efficiently. In a recent interview, Ed Breault, CMO at Aprimo, shared his insights on how the company is leveraging AI, the importance of radical transparency, and advice for fellow CMOs navigating the rapidly evolving landscape. Discussion points include: Aprimo, an AI-powered content operations platform, aims to help marketers manage the entire content supply chain by combining people, processes, systems, and data. To adapt to the rapidly evolving AI landscape, CMOs should lean in, adopt, and embrace new technologies, using them as tools for growth and advancement. Radical transparency, exemplified through accessible OKRs (Objectives and Key Results) and communication channels, fosters a culture of collaboration and connection within an organization. AI should be viewed as a co-pilot or support system, augmenting human capabilities rather than as a threat to job security. Staying uncomfortable and embracing change are key to personal and professional growth, allowing individuals to push their boundaries and achieve more continuously. The insights shared by Ed Breault provide a valuable perspective on the role of AI in content operations and its potential to transform the marketing landscape. By embracing new technologies, fostering a culture of radical transparency, and continually pushing personal and professional boundaries, individuals and organizations alike can thrive in an ever-changing business environment. As we move forward, we must view AI as a co-pilot that enhances human capabilities, ultimately enabling us to focus on what truly makes us human and unlocking new avenues for growth and success. Connect with Ed Breault - https://www.linkedin.com/in/edmundbreault/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn: About Randy and his work by visiting his websiteRead: All the latest on Uberflip's blogFollow Randy: On Twitter and LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art ofstorytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable of confronting business head-on.1:24 Conversation with Ed2:25 Integration with Chat GPT8:10 Ed's career path13:30 Company culture14:38 Consulting18:26 Commercial storytelling21:50 Who do we want to be25:34 Re-humanize Your Business26:50 Brand VS demand29:58 Outro Register for Content Distribution Live Sign up for Modern Day Marketer (the newsletter)Follow Ed: LinkedIn | Twitter | Aprimo | Marketing Cheat Codes Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Learn: with Carrie's Structured Content 101 Implement: with the Sanity.io guide to Content ModelingRead: Carrie's book Designing Connected ContentFollow Carrie: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Explore: See how Templafy activates brands, drives governance, and enables employees to create high-performing business documents faster.Follow Peter: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Driven by a passion to replace pain points with user delight, Dean Peters has provided product management expertise across a variety of domains and technologies for nearly two decades. From large enterprises such as IQVIA and Citrix to startups such as Dude Solutions and Seven Lakes Technologies, to merged and acquired companies such as Aprimo and McClatchy, Dean has helped teams self-organize, and businesses deliver on the promise of highly usable and valuable outcomes. In this episode of the Product Science Podcast, we cover moving from solution space to problem space, the importance of building relationships with other departments, and what makes a great work environment for product managers. Read the show notes to learn more: URL: www.h2rproductscience.com/post/the-dean-peters-hypothesis-the-best-products-are-created-from-problem-focused-conversations

Learn: Take an online Agile course with AgileSherpasGet the guide: Download the Agile Marketing Quick Start GuideRead: The current State of Agile Marketing reportFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Listen: to the KnowledgeCast podcastRead: the book "Making Knowledge Management Clickable"Explore: the Enterprise Knowledge blogFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Listen: To the People Changing Enterprises PodcastExplore: How Contentstack accelerates your journey to composable.Follow Jasmin: On LinkedInFollow Aprimo: On Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if you are considering launching a podcast as part of your B2B marketing. Ian then goes backstage with Dan White, a marketing and insights innovator, for nearly 30 years, Dan was a one-company man with Kantar Millward Brown a multinational market research firm specializing in advertising effectiveness, strategic communication, media and brand equity research. Dan now shares that experience as a branding consultant and author, recently publishing The Smart Branding Book. They discuss his career, branding and his writing. Finally, after his faux par last week, Ian manages to invite Robert Rose to the Rockstar CMO virtual bar this week and discuss some recent B2C research published by the Content Marketing Institute. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Dan White, on LinkedIn, Twitter and his website Robert Rose on LinkedIn and his website As mentioned in this week's episode: This Old Marketing Podcast episode - The Future of Podcasting: Is a Bear Market on the Horizon? The Born To Design Podcast by Dassault Systems/SolidWorks Marketing Cheat Codes Podcast by Aprimo, hosted by Ed Breault Ed Breault on Episode 54 Finding Focus podcast by Gated hosted by Melissa Moody The Marketing Podcast Network Dan Whites Book - The Smart Branding Book Robert's article on the Content Marketing Institute blog on their B2C research Robert's Podcast with Joe Pulizzi This Old Marketing Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Golddust by DJ Fresh on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

Follow Greg: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Read Aaron's Blog: What ChatGPT Means for Content MarketingLearn: Explore the Higher Ed marketing editorial platform that Aaron oversees through eCity Interactive: https://voltedu.com/Follow Aaron: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Read Tess's Blog:tessneedham.blogFollow Tess: on LinkedInView the Report: WordPress VIP's Content Matters 2023 ReportLearn: Explore all the ways WordPress VIP can help your organization todayFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Follow Jennifer: on LinkedInLearn: about St. Jude Children's Research Hospital Experience: Check out the St. Jude interactive virtual tour Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Follow Cathy: on LinkedIn and Twitter Listen: to Cathy's podcast, Uncharted JourneysLearn: about Cathy's work for clients at The Content AdvisoryFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn More: Curious about working with industry analysts? Check out Nick's great guide on Analyst Relations to get startedFollow Nick: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

BOOK GIVEAWAY - LISTENER EXCLUSIVE: The first 25 listeners to click here will receive a FREE copy of Tamsen's book "Find Your Red Thread."Learn More: Check out Tamsen's website to see how she helps clients develop meaningful stories and drive action with their ideas.Follow Tamsen: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Like it or not, we are all in the digital experience business. We demand it as consumers and enterprises are challenged with continuously raising the bar to keep consumers coming back for more. But doing this at every stage of the customer journey can be incredibly daunting. Sitecore is a company unifying data, content, commerce, and experiences to empower brands like L'Oréal, Microsoft, and United Airlines to deliver unforgettable interactions across every touchpoint. The company also has a big event in Chicago called Symposium, where Mindy Kaling will speak. There will also be 100+ sessions with top global brands sharing how they are creating digital experiences. This week, Sitecore released its 2022 U.S. Holiday Report with Paige O'Neill, Sitecore CMO, advising, "This season, shoppers will seek out brands that offer competitive pricing, buy-now-pay-later options, and low-cost shipping. Brands that empathize with consumers' inflation-forced financial constraints and focus on meeting their needs by delivering content that focuses on value and shows authentic empathy — where they can — will come out ahead this holiday season. In today's Tech Talks Daily Podcast episode, Paige shares insights from the Reality of Holiday Shopping research and reveals what we can expect at Sitecore's Symposium 2022 event. About Paige Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.  

Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration. Listen to the full episode here. And Visit simplea.com for the transcript of this bonus episode. 

Learn: About [A] at simplea.com and follow the team on Twitter for the latest updates and resources.Listen: To the Towards a Smarter World PodcastWatch: The Invisible World of Content YouTube showFollow Cruce: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Ed Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. Ed thinks that whether you're B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People flock to your brand and your messaging based on their need and their trust in the seller. Ed talks about how marketing content has shifted due to easier accessibility. The ease of entry as a content creator along with affordable media has expanded a creator's reach. The caveat though is that creators now have to compete for attention. This contrasts with traditional media which was about competing for time with a captive audience. Ed advises creators to know their audience well. Value isn't always about learning—it's also about entertaining. Expanding on this, Ed says that businesses need to really know their customers. This allows them to deliver the best customer experience. Being customer zero helps a business understand its customer's journey and improve CX.Business leaders looking to improve their customer experience and their marketing effectiveness will find this episode helpful.LinkedIn - https://www.linkedin.com/in/edmundbreault/Marketing Cheat Codes Podcast - https://podcasts.apple.com/us/podcast/marketing-cheat-codes/id1599129734Website - https://www.aprimo.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Follow Lindsey: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn more: Check out Marcus Sheridan International and the IMPACT agency, then be sure to snag a copy of Marcus's book "They Ask, You Answer"Follow Marcus: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Connect: with Marla on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Connect: with Derek on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: How Drew's team at Renegade helps companies with everything from B2B brand strategy, market research and content, to social media strategy and execution: www.renegade.com Read: Drew's book "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands"Listen: To Drew's top-rated podcast "Renegade Marketers Unite!"Connect: With Drew on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: How Salt Flats helps companies discover, create, and launch new ways of thinking, working, and growing to create lasting value: https://www.saltflats.co/Read: Hannah's blog on "How to Make and Market NFTs"Connect: With John and Hannah on LinkedInFollow John: on TwitterFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: Visit Dan's site to learn from his decades spent leading Fortune 500 companies across marketing and CXSign Up: Take the free 10 Day CX Challenge then sign up for The Experience Maker Masterclass (use coupon code GALAGA for $500 off)Buy: Dan's book The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to ShareFollow Dan: on Twitter and LinkedIn Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: Check out Ryerson University's DAM Creative Showcases from 2022 and 2021 to see the work produced by Reem's students!Follow Reem: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

LISTENER EXCLUSIVE: Click here to win a FREE pass (worth up to €675 each) to the OmnichannelX Conference June 13-16th, 2022. Learn More: How Urbina Consulting helps organizations ensure their content consistently delights and engages customers no matter the device, channel or format.Follow Noz: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Follow Kelly: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: Find out more about Jeannie's on-site and remote training, speaking, and workshops to help you create an amazing experience that keeps your customers coming back again and again: https://experienceinvestigators.com/Listen: To Jeannie's podcast Crack the Customer Code: http://www.crackthecustomercode.com/Follow Jeannie: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: About David's work with the Rutgers DAM Certification programLearn More: About the Center for Advanced Studies in Digital Asset ManagementFind David: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Learn: How Amanda provides marketing services to some of the most innovative leaders, founders, and marketers working at seed-stage, private equity and venture capital-backed B2B technology companies: https://www.amandamcguckinhager.com/Find Amanda: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Connect with Kyle: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

The ease of publishing content online means anyone can become a content creator with the click of a mouse. So how do companies make their content stand out in the endless sea of ad campaigns and marketing tactics? Sam Chapman is a content strategist, brand builder, and storyteller. As Content Director at Aprimo, he heads up brand experience and creative direction, and mapping content strategy to growth objectives. Sam has over a decade of experience in content operations, communications, and brand management for startup and global B2B tech organizations.In this episode, Sam gives us his thoughts on building competitive marketing content, the importance of thought leadership, and how to keep creatives from burning out.Show TopicsDon't make content transactionalAdapt to non-linear strategiesDevelop authentic connectionsBuild an ongoing conversationPrioritize quality contentCheck out AprimoFollow Sam Chapman on LinkedIn Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Learn: Explore how Huddart Consulting provides support for all your digital asset management and marketing technology needs: https://huddartconsulting.com/Learn More: About the Rutgers DAM Certification program Find Kristina: on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: Start thinking about the humans in front of you, listening to them, understanding them, and designing experiences for them: https://cx-journey.com/Find Annette: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Try: BombBomb and discover how to build better business relationships with video messaging. Order: Steve's newest book, Human-Centered CommunicationConnect: with Steve on LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Learn: how Heinz Marketing's approach to Predictable Pipeline enables their clients to build immersive customer experiences, accelerate revenue, and create a predictable, profitable pipeline to grow and scale their business: https://www.heinzmarketing.com/Find Matt: on Twitter and LinkedInFollow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team? Let us know!Learn more about Aprimo

Does your company have a strong content strategy? Check out The Content Advisory to see how Robert helps companies evolve their use of content-driven experiences in order to build audiences.Follow Aprimo: on Twitter and LinkedInSubscribe: www.aprimo.com/studios/cheat-codes/Leave us a review!Want to be a guest or have feedback for our team?Let us know!Learn more about Aprimo

Tim is the CTO of OneCause. He has 25 years of experience leading technology organizations from early-stage startups, scale-up, and acquisition. He is best known for his high-growth mentality and has a proven track record in building teams, designing architecture, and delivering valuable software solutions to customers. He previously held executive positions at Bolstra, 3DSIM, ZirMed, and Aprimo, and holds three patents for data-related algorithms. Tim holds a BS in Computer Science from Rose Hulman.

It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: Ed Breault, CMO at Aprimo!

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the ranks of Aprimo. We talk about the journey of Aprimo from an independent company, to being acquired by Teradata to being divested and back as a brand, making acquisitions themselves.  And I discover another rockstar CMO whose marketing inspiration has its roots in being in a band. Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss whether post-pandemic will be the roaring twenties or will some of the conservative habits we've developed over the last year remain. I hope you enjoy this episode. Please visit these links:The people:Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterEd Breault on LinkedIn and TwitterRobert Rose on Twitter and LinkedIn Mentioned in this weeks episode:AprimoThe Aprimo careers pageThe Content AdvisoryRobert Rose at The Content Marketing InstituteThe This Old Marketing Podcast  The #FridayConcoctionRockstar CMO:Rockstar CMO AdvisorsRockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FM--The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

My guest today isEd Breault, Chief Marketing Officer at Aprimo  Ed leads a team of marketing strategists and thought leaders who partner with top enterprise brands to navigate complexity, disruption, transformation, and change to the modern marketing organization. During his career, Ed has significantly contributed to the marketing operations business discipline, consulting for more than 100 marketing organizations around the globe and addressing marketing challenges within all industry verticals. Brought to you by: SaaSconversion.io

This week's Expert Q&A, starring Erik Huddleston, CEO of Aprimo, and Hayes Davis, Co-Founder of Gradient Works, focuses on account based marketing (ABM). This discussion highlights how to align your revenue organization to support ABM, how ABM and PLG often work together, and things to expect when switching over to an account based marketing approach. Don't forget to subscribe! And we've got lots more content like this here: https://www.gradient.works/up-and-to-the-right

In our first panel episode, Sahir Anand hosts Microsoft partners to discuss effective digital experiences that are driving ecommerce systems and the supply chain. We hear from our panel of thought leaders about how retailers are successfully acting with agility, especially in the coming holiday season.In addition, the conversation covers how Azure Cognitive Services and AI are playing a larger role in delivering personal experiences to customers. Customer behaviors are changing rapidly in this time of COVID-19 and the panel discusses how to best create the customer’s journey to make their experiences most effective.Further, panelists share success stories about their customers who have successfully navigated this new normal of retail experiences. Finally, panelists discuss their partnerships with Microsoft and how they have benefited their customers with rapid innovation.Show TranscriptGuestsJustin Anovick - Chief Product Officer at EpiserverFollow Justin on LinkedIn and TwitterJoAnn Martin - VP Industry Strategy and Market Development at Blue YonderFollow JoAnn on LinkedInAnjali Yakkundi - Product Marketing & Product Strategy Leader at AprimoFollow Anjali on LinkedIn and TwitterTal Rotman - VP Global Partnerships and Alliances at NamogooFollow Tal on LinkedInHostsSahir Anand is the Principal Industry Lead for Microsoft Azure Cloud+AI in Retail & CPG. Follow Sahir on Linked in.David Starr is a Principal Azure Solutions Architect in the Industry Experiences Team at Microsoft. Follow him on LinkedIn and Twitter.

Kelli Jones joined Allos Ventures in 2020.   As Program Manager, Kelli will help Allos identify and evaluate investment opportunities and enhance its presence in the marketplace. She will also support Allos portfolio companies with activities such as investor and mentor introductions. Prior to joining Allos, Kelli was the Program Manager for Techstars, where she supported early stage start-ups in the Heritage Group Hardtech Accelerator; and was Director of People, Culture, and Brand for Givelify. Kelli is also a founder of Be Nimble Foundation and Black Hatch Fund, which support tech and tech-enabled start-ups founded by Black and Brown founders in Indiana. Before relocating to Indianapolis in 2017, Kelli lived in Los Angeles, CA, working as Director of Sales & Marketing for two venture-backed media companies, HipHopDX and Blavity. She spent the majority of her career in New York, running an event and experiential marketing agency working for brands like Google, HP, Microsoft, Lipton/Brisk, Redbull, Samsung, and Akai. Don co-founded Allos in 2010, but he did some pretty cool stuff before that, too. Don's tenacity and entrepreneurial drive exhibited itself early in his career, when he was so frustrated that Hewlett Packard had come on campus his senior year solely to recruit electrical engineers (as a production and operations management major, he was more of an industrial engineer) that he accosted the recruiter in the hallway and refused to let him leave until he'd managed to secure a job offer. After working as an operations manager in Hewlett Packard's Circuit Technology Group, serving on the corporate-wide team responsible for the selection of a new ERP system, and having co-founded two small software companies along the way, Don left HP for business school. Upon graduation, he joined The Boston Consulting Group as a consultant, and then Diageo, where he was a manager of strategy for Guinness Americas and Caribbean (he assures us that testing the product was not part of his job responsibilities, but merely a perk). He first moved into the venture capital world with the Fox Group in New York, where he participated in the early funding of companies including WebMD, before being recruited to join Gazelle TechVentures as its second managing director in April 2000.  Gazelle was ranked in the top quartile for venture funds nationally for its 2000 vintage, and Don participated in all of the firm's successful investments, including Rubicon Technology (NASDAQ:RBCN), a former Russell 2000 company, where he served as executive chairman. And five years after meeting John, who was serving on the executive committee at Gazelle, Don agreed to join Blue Chip as a managing director, where he managed investments in software and services companies Aprimo and Intradiem. Don has served on the advisory boards of the Entrepreneurship and Innovation Centers for IU and Ball State, and is Chairman Emeritus of the advisory board for Indiana University’s School of Informatics and Computing.  Don is a frequent lecturer at IU, Notre Dame, Butler University and has twice taught the Entrepreneurship capstone course at Purdue University. Find out more about Allos Ventures  Find out more about Sixty8 Capital  Find out more about Be Nimble  

Stephanie Ragozzino, Chief Product Officer at OneCause, joins us for Episode 4 of Behind the Product. She shares her journey of stepping into a product management role at Aprimo and walks us through her time at PERQ where she transitioned into B2C. We also talk through her most recent role at OneCause during the pandemic this year. Stephanie has a lot of experience with products that are tackling new markets. She addresses small bets, big bets, bundles of value, and the power of simply talking to your customers, leaving us with some great insights into how she’s created successful opportunities. Thank you Stephanie for joining us! You can find Stephanie on LinkedIn at: linkedin.com/in/stephanie-ragozzino-48709426 and OneCause at: onecause.com. You can find out more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thank you!

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 2 of our conversation, we're going to talk about how to leverage AI in the content marketing lifecycle. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Brand experience is a promise that the buying experience will match the perceived value of the brand. Therefore, brand experience — education, enrichment, and human connection — begins well before a customer becomes a customer.    When a prospect believes that the brand and the buying experience will match and when that expectation is met… a premium brand is born.   In this episode, I interview Ed Breault, CMO at Aprimo, about developing his brand experience strategy.   What we talked about: - Customer experience as a promise - His mission to rehumanize the brand experience at Aprimo - Achieving “extraordinary influence” within your target accounts - Personal brands as the new corporate brand - Doing your best work within your “life flow”   Check out this resource we mentioned during the podcast: - Ed was profiled on DMNews 40Under40 - He explains the impact of Rehumanize Your Business   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more.    Sit back and relax, it’s CMO Confessions.    Follow Aprimo on Twitter: @Aprimo Follow Ed Breault on Twitter: @edbreault Check out Ed on LinkedIn Follow ON24 on Twitter: @ON24 Learn more about ON24: www.ON24.com

In this episode we talk to Ed Breault, Chief Marketing Officer at Aprimo. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Marketers are often proficient at diagnosing and patching holes in a funnel. We spot places where potential customers drop out of the buying process and fix or add touch-points accordingly. But what about the potential buyers who we don't even know about? According to Ed Breault, CMO of  Aprimo, there is an entire "dark funnel" of people who are looking to buy a product in your category, who never make it onto your radar. According to Ed, using predictive data to illuminate this dark funnel can lead to stunning results. On this episode of Marketing Trends, Ed sits down with Ian to discuss how to illuminate the dark funnel and engage those potential customers with compelling content. He also discusses conversational marketing, ABM, and much more. Links: Full Notes & Quotes: http://bit.ly/2lw1OFo Ed’s LinkedIn: linkedin.com/in/ed-breault-367b772/ Ed’s Twitter: twitter.com/edbreault Aprimo: aprimo.com 5 Key Takeaways: - Be a listener. "People love to talk and if you're the listener, you've got the advantage because you're collecting the data." - Identifying your "dark funnel" is crucial. It allows you to target the people who are in the market for your product who might not have otherwise considered you. - You can illuminate your dark funnel by using intent data and third-party data. - The best content fits a "how, now, wow" framework. Content should usefully show how to do something, offer commentary on what's happening right now, or blow people's minds with amazing experiences. - ABM campaigns are difficult to scale, and you shouldn't try to scale them too much. They are supposed to be limited and targeted. Bio: Ed is a “full-stack” marketer driving both the art and science aspects of marketing. As Chief Marketing Officer, Ed leads Aprimo’s marketing strategy and operations including all paid/owned/earned media, brand experience, product marketing, content marketing, PR, demand generation, and the rebirth and growth of Aprimo. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

If it wasn't for a part-time job during Paige's P.h.D studies, she probably wouldn't be where she's at today. Thankfully, Paige O'Neill never looked back. She's currently the CMO at Sitecore, a company that creates human connections between brands and their customers with end-to-end content, seamless commerce, and personalization. On this episode of Marketing Trends, Paige sits down to with Ian Faison and Lauren Vaccarello to discuss how Paige got into marketing, Sitecore, the future of digital experience, lessons learned from a career in marketing, and much more! Links: Full Notes & Quotes: http://bit.ly/2NDFLJ5 Paige's LinkedIn: http://bit.ly/2NxLgJc  Paige’s Twitter: http://bit.ly/2HsYYsL Sitecore: http://bit.ly/343FV22 5 Key Takeaways: - "You're not going to be in business for much longer if you're not getting a handle pretty quickly on customer experience and what customers are expecting from companies." - Paige O'Neill - Digital transformation must start from the customer's point of view. - Short-term wins are important to set up longer-term success. - Don't be too quick to switch gears. Have confidence in your direction. - In the first 90 days as a CMO, it's important to go around and talk to as many employees as possible and be curious about alignment. Bio: Paige O’Neill is the CMO of Sitecore. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups — Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Watch the video version here: https://talkingsense.com/?wchannelid=nkikitsizk&wvideoid=n11ya26n7v

Kevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo. Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology. It was a pleasure having Kevin in the office at DK New Media where we talk about the urgent need of marketers to build their knowledge and business acumen when it comes to resource-driven marketing and running marketing operations effectively. Aprimo is a global provider of marketing operations technology and digital asset management solutions. They recently announced the full SaaS (Software as a Service) offering of its category-leading Digital Asset Management (DAM) software. The cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth and a significantly lower total cost of ownership. The combination of Aprimo’s performance driven marketing operations technology and digital asset management solutions give marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. They allow marketers to manage budgets, plans, productivity, and assets throughout the ideation, workflow and campaign delivery of the brand experience while maximizing provable ROI. Special Guest: Kevin Souers.

Following last month’s announcement that Powderkeg has officially become a product company, my team and I have been doing some intensive planning on how to build a world-class customer experience (CX). With this in mind, I sought out Haresh Gangwani of Bolstra and Don Aquilano of Allos Ventures for this episode to get the perspective and advice of two experts in the SaaS Customer Success space. Gangwani and Aquilano have a combined 30 years of customer success experience, Gangwani as a business operator and Aquilano as an advisor and investor. Gangwani previously served in various VP roles at the enterprise software company Aprimo, where he developed such a passion for helping customers get value out of a product that he later launched his own customer success SaaS startup, Bolstra. Meanwhile, Aquilano invested in and sat on the boards of both Aprimo and Bolstra, which helped him form a close working relationship with Gangwani and taught him the incredible value of customer success from a financial and advisory perspective. Our guests provided some truly invaluable insights on why and how to make outstanding customer success practices a secret weapon for your SaaS business. I know I’ll be heeding their advice as we create our new customer experience strategy for Powderkeg. Enjoy the show, and please leave us a comment below to let us know if you liked the episode! You can also reach out to Gangwani and Aquilano on LinkedIn (links below) to thank them for sharing some of their wisdom on the podcast. In this episode with Don Aquilano and Haresh Gangwani, you’ll learn: -- How Gangwani conceived of Bolstra’s customer success platform -- What a true mentor/mentee relationship looks like, and why you need one -- The big difference between customer success and customer support -- Bolstra’s process for driving customer success with their SaaS product -- Why charging for customer success actually makes economic sense -- Why you need to commit to customer success early in the life of your business --- This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you. DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup. So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg. If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Aprimo and Forbes Insights Team Up to Survey Global Marketing Leaders About the Future of Marketing. 74% of respondents cite ‘agility of marketing operations’ as a key marketing challenge. 45% of survey respondents identify ‘technology’ as the most critical factor contributing to the success of their organization’s agile marketing efforts In a digital-first world, the survey highlights a challenging marketing resource environment within many organizations where technology resources are constrained or totally absent, instead relying on traditional marketing practices. I speak with Ed Breault from Aprimo and talk about the report and where do businesses begin when thinking about giving their current corporate culture, technology, process and budget support agile marketing a complete overhaul to move forward in a digital first world. We also talk about how the rise of digital Darnwism is encouraging businesses to evolve through disruption in a world where they must adapt or die Report details http://bit.ly/ForbesInsightReport  

Siamo in diretta da un bene confiscato alle mafie.Aprimo con un ospite speciale: Salvatore Borsellino che ci spiega il progetto l'Agenda Ritrovata. A seguire Barbara Sorrentini direttrice del festival e Cinzia della ciclofficina aperta qui. (prima parte)

Siamo in diretta da un bene confiscato alle mafie.Aprimo con un ospite speciale: Salvatore Borsellino che ci spiega il progetto l'Agenda Ritrovata. A seguire Barbara Sorrentini direttrice del festival e Cinzia della ciclofficina aperta qui. (prima parte)