Podcasts about appsflyer

We've got another round of the popular ‘Ask Me Anything' session with me - STEVE P. YOUNG!In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.This is your chance to have your questions answered — whether it's about monetization, paid ads, or scaling your app business. No topic is off-limits!Learn More:Join the App Founder's Community:https://appfounders.co/You can also watch this video here: ⁠https://www.youtube.com/live/ruhh71nqzeYSomething exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

It's often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how the smartest e-commerce apps move from Q4 user acquisition to Q5 retention and remarketing. From UK and EMEA trends to global shifts in spend, Sue details why remarketing spend surges fivefold at the end of the year, how loyalty and personalization schemes actually drive a second purchase, and what makes non-organic installs disproportionately valuable for real app revenue. Referencing real examples from brands like Zara, H&M, Temu, and Shein, Sue lays out the structural shifts, practical tactics, and emerging risks facing every marketer trying to build durable, app-based revenue in a volatile global market.Key topics and questionsThe in-house consultant role at AppsFlyer and its cross-functional focusHow the UK's mature e-commerce market shapes global strategiesWhy Q5 matters, and how its install/revenue spike emergedWhen and why remarketing eclipses UA spendTactics for turning a Q4 buyer into a repeat customer in Q5Personalization, loyalty, and exclusive drops to drive frequencyUGC, influencer content, and AI tools for creative ideationWhat e-commerce needs to steal from gaming's diversified media mixWhy DSPs and Reddit remain underused in e-commercePaid–organic uplift: why half of installs deliver three-quarters of revenueHow to respond to high December CPMs and new market entrantsThe 70-20-10 rule for channel testingGlobal UA patterns: Android vs iOS, tariffs, rapid spend reallocationQR codes, in-store modes, and the app as a bridge to physical retailSegmentation: why abandon basket and uninstalled users matter mostStaying current in a market defined by privacy shifts and macro volatilityTimestamps(0:03) – Intro, Sue's cross-functional role and background(1:11) – UK and EMEA, market maturity, lessons, and cross-region strategy(2:52) – Defining Q5, why end-of-year cycles matter for apps and travel(4:10) – Black Friday: remarketing spend is five times UA at peak(5:03) – Tactics: loyalty, personalization, and getting to the second purchase(6:12) – Creative best practices, UGC, influencers, and new AI tools(7:02) – Diversifying media, DSPs, app-to-app installs, and what e-commerce misses(7:55) – Community and AI as emerging channels(9:13) – Paid–organic uplift, nearly three-quarters of revenue is non-organic(10:38) – Coping with high CPMs, moving spend, leaning on owned media(11:43) – Testing new channels; the 70-20-10 rule for risk(13:47) – Regional differences in UA: China, tariffs, and aggressive spend moves(17:00) – How Sue tracks trends, privacy changes, and new industry moves(17:32) – Temu/Shein: billion-dollar UA, loyalty pivots, and physical store expansions(19:42) – QR codes, attribution, and bridging digital and physical with apps(20:51) – Retargeting segments: abandon basket and uninstalled users(21:46) – Lightning round: favorite channels, brands, tactics, and London recommendationsSelected quotes(4:13) – “When we look at spend, remarketing spend is five times that of UA for e-commerce apps during the end of Q4.”(10:06) – “Nearly three quarters of purchase revenue comes from non-organic sources. Users are much more likely to buy something if they've been driven to the app by a particular marketing campaign.”(21:01) – “Abandoned baskets are my primary focus for remarketing, because 70% of users who install an e-commerce app will abandon their basket. The other one that I think is not as commonly done, but I think it's very valuable, is remarketing to uninstalled users.”Mentioned in this episodeAppsFlyerSue Azari on Linkedin

Ever wondered how some apps skyrocket up the charts while you're still stuck optimizing screenshots?

Struggling to grow your app's revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can't afford to ignore this year, backed by real data and growth insights.We're joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you're stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what's working right now.You will discover:✅ The 5 biggest monetization trends shaping the app industry in 2026✅ Why premium pricing is the new normal (and users are okay with it)✅ How smart pricing & packaging boost conversions and ARPU✅ Why app-to-web checkout is becoming a growth weaponLearn More:Connect with Daphne:https://growthwaves.substack.com/ https://daphnetideman.com/You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_ASomething exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

In this solo episode, Matej Lančarič dives into the new era of creative optimization — where AI tagging, unified dashboards, and ROAS-based insights replace manual testing and spreadsheet chaos.Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work. AppsFlyer's Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance - so you can scale winners, cut wasted spend, and make smarter creative decisions.Check it out: https://www.appsflyer.com/products/creative-optimization/?utm_source=influencer&afc_source=influencer&utm_medium=referral&afc_medium=referral&utm_campaign=Marvelsnap_creative&afc_campaign=Marvelsnap_creative&utm_content=matej&afc_content=matej&utm_term=YouTube&afc_term=YouTube

We've all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren't good enough, but because they never found their way to the people who needed them.In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn't simply build better; they built more innovative paths to market.This is a talk about flipping the script: why the fastest way to grow isn't adding more features, but finding the right shortcut to scale.You'll learn:✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app categoryIf you're serious about app growth — this talk is your 2025 playbook.Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it's packed with insights every UA manager needs.In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.You'll learn

Her gün dünyada ortalama 250 milyon mobil uygulama indiriliyor.Ama araştırmalara göre bu uygulamaların %75'i ilk 3 gün içinde hiç açılmıyor.Yani insanlar indiriyor… ama kullanmıyor.Bu da markalar için hem ciddi bir bütçe kaybı hem de yanlış stratejinin açık göstergesi.Bu bölümde mobil uygulama reklamlarının perde arkasına iniyoruz.Google Ads, Meta ve TikTok gibi platformlarda uygulama indirme kampanyaları nasıl çalışır, neden bazı uygulamalar viral olurken diğerleri sessizce silinir, gerçekten işe yarayan stratejiler neler — hepsini detaylarıyla konuşuyoruz.Uygulama Reklamlarının Görünmeyen GerçekleriBirçok işletme uygulamasını tanıtmak için “App Install” kampanyaları açıyor ama asıl hatayı tam burada yapıyor.Çünkü mobil reklamcılıkta başarı sadece “indirme sayısı” değil, kullanıcının uygulamayı açma, kayıt olma ve işlem yapma oranıyla ölçülür.Eğer kullanıcı sadece indirip uygulamayı hiç açmıyorsa, o kampanya görünürde başarılı ama gerçekte zarar ettiriyor.Ben bu bölümde size kampanyaların nasıl daha akıllı çalışacağını, SDK'nin neden en kritik parça olduğunu, uygulama içi event'leri nasıl kurmanız gerektiğini ve algoritmanın gerçekten “kaliteli kullanıcı”yı nasıl öğrendiğini anlatıyorum.Ayrıca “kayıt olma”, “sepete ekleme” veya “satın alma” gibi davranış bazlı hedeflerin, indirme odaklı kampanyalardan nasıl çok daha yüksek ROI getirdiğini örneklerle açıklıyorum.App Store ve Play Store Optimizasyonu (ASO)Mobil reklamcılıkta çoğu kişi sadece reklam tarafına odaklanıyor, ancak işin %40'ı aslında mağaza sayfasında kazanılıyor.Bir kullanıcı reklamdan etkilenip uygulama sayfasına geldiğinde ilk 3 saniye içinde ikna olmalı.İşte o an, uygulamanın ekran görüntüleri, açıklama metni ve yorumları devreye giriyor.Bu bölümde App Store optimizasyonunun indirme oranlarına etkisini, doğru görsel seçiminin ve açıklama metinlerinin nasıl fark yarattığını konuşuyoruz.Küçük bir ipucu: farklı ikon ve görselleri A/B test etmek bazen maliyeti %20'ye kadar düşürebiliyor.Kampanya Stratejileri ve Hedefleme İpuçlarıEn hızlı indirme kampanyasını kurmak için önce doğru kampanya tipini seçmek gerekiyor.Google Ads tarafında “App Campaigns” üç farklı hedefleme tipi sunar: Install Volume, In-App Actions ve Value Optimization.Hangisini, ne zaman ve nasıl kullanmanız gerektiğini adım adım anlatıyorum.Ayrıca Meta Ads ve TikTok tarafında performansı artıran video formatlarını, CTA (Call to Action) tetikleyicilerini ve kullanıcı davranışına göre farklı mesaj kurgularını paylaşıyorum.Gerçek Kullanıcı Kazanmanın FormülüSadece indirme değil, kullanıcıyı elde tutmak da bir strateji işidir.Retention rate, LTV ve ROI gibi metrikler artık her kampanyanın omurgası.Bir uygulamanın başarısı ilk 7 gün değil, 30. gün aktif kullanıcı oranıyla ölçülür.Bu yüzden bu bölümde sadece indirmeyi değil, sadakat yaratmayı da konuşuyoruz.Uygulama reklamlarında yapılan en büyük 5 hatayı, doğru hedefleme stratejilerini ve veriye dayalı büyüme yaklaşımlarını örneklerle aktarıyorum.Veri, Ölçümleme ve MMP AraçlarıKampanyalarınızı yönetirken veriyi doğru analiz etmek her şeydir.Bu yüzden Firebase, AppsFlyer, Adjust veya Singular gibi ölçümleme araçlarının ne işe yaradığını ve neden zorunlu olduklarını detaylandırıyorum.Bu araçlar sayesinde hangi reklam kanalının gerçekten satış getirdiğini, hangi platformun kullanıcıyı elde tuttuğunu net biçimde görebilirsiniz.Yani “ucuz indirme” değil, değerli kullanıcı odaklı büyüme mümkün hale geliyor.Sonuç: Gerçek Başarı Ne İndirmede Ne Bütçede, DavranıştaBu bölüm, mobil uygulama sahipleri, reklam yöneticileri ve performans pazarlamacılar için tam anlamıyla bir rehber niteliğinde.Reklam bütçenizi boşa harcamadan nasıl daha fazla indirme elde edeceğinizi, kullanıcı davranışlarını analiz ederek nasıl sadakat yaratabileceğinizi öğrenmek istiyorsanız bu bölümü mutlaka dinleyin.

In this episode of the AdTechGod Pod, host AdTechGod speaks with Dan Callahan and Alexander Groysman from Spectrum Reach about the evolving landscape of television advertising. They discuss their backgrounds, the collaboration between product and revenue teams, the impact of technology and AI on the industry, and the importance of networking. The conversation highlights the balance between traditional and streaming TV, the significance of quality content in advertising, and the role of data in targeting audiences effectively. Takeaways Spectrum Reach is innovating in the ad tech space. Collaboration between product and revenue teams is essential. AI and machine learning are transforming advertising solutions. Streaming complements traditional TV advertising. Quality content is more important than quantity in advertising. Networking is crucial for success in the industry. First-party data is a key differentiator for Spectrum Reach. Educating advertisers about streaming is necessary. The industry is evolving rapidly with new technologies. Building relationships can lead to successful partnerships. Chapters 00:00 Introduction to Spectrum Reach and Guests 01:06 Backgrounds of Dan Callahan and Alexander Groysman 03:11 Collaboration Between Product and Revenue Teams 04:31 Evolution of Technology in the Industry 06:30 Impact of Streaming on Advertising 08:10 Targeting Audiences: Connected vs Traditional TV 10:08 Hype vs Reality in Ad Tech 13:23 AI and Innovations in Advertising Solutions 17:25 Leveraging Data for Effective Advertising 19:34 The Importance of Networking in the Industry Mastercard, Roku, Spotify, and Amazon Push Forward in Ads, and this week's Refresh dives into a wave of product updates and partnerships shaping advertising and media. Mastercard is making a bold move into commerce media, Roku and AppsFlyer are enhancing CTV measurement, Spotify expands its ad exchange reach with new DSP integrations, and Amazon rolls out new devices designed for its upgraded Alexa+ experience. Each update underscores how scale, data access, and measurement are driving the next phase of advertising innovation. 5 Key Highlights: Mastercard Commerce Media Launch: Mastercard formally enters the ads business with onsite and offsite media offerings, leveraging transaction insights from 500M cardholders and 159B annual transactions to create scale-driven opportunities for advertisers. Roku & AppsFlyer Partnership: The integration expands into a two-way API connection for stronger cross-channel measurement, giving advertisers tools to validate CTV's performance impact on mobile and social behaviors. Spotify's Ad Tech Expansion: Spotify Ad Exchange now integrates with Amazon DSP and Yahoo DSP, boosting inventory accessibility and enabling richer data-driven targeting, while programmatic adoption is already up 142% year-to-date. Amazon Alexa+ Devices: Four new Echo devices debut with chips and sensors tailored for conversational AI, positioning Alexa+ as a more personalized assistant woven into daily routines, from smart home control to wellness nudges. Commerce Media Growth Trend: Mastercard's move highlights how vertical-specific media networks (financial, travel, retail) are proliferating, with offsite inventory and data governance emerging as key factors for advertiser adoption. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to instantly double your app retention?

Want to instantly double your app retention?

Want to grow your app without burning cash?

Want to grow your app without burning cash?

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

Everyone says ASO is dead. They're wrong.In this video, I'm sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.This isn't your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.Whether you're building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.You'll learn:✅ How Coursiv grew to $1.8M+ with smart funnel design✅ Why their quiz-based onboarding converts like crazy✅ The psychology behind their paywall with a countdown✅ Tips to implement Web-to-App strategies for your app✅ Why long pricing pages boost conversions (with examples)Whether you're building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.Whether you're building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.You'll learn:✅ How Coursiv grew to $1.8M+ with smart funnel design✅ Why their quiz-based onboarding converts like crazy✅ The psychology behind their paywall with a countdown✅ Tips to implement Web-to-App strategies for your app✅ Why long pricing pages boost conversions (with examples)Whether you're building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.

Want to instantly increase your app's retention and revenue in just 30 minutes?

Want to instantly increase your app's retention and revenue in just 30 minutes?

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #1 for “morning routine”✅ What's working in its onboarding & paywall strategy✅ Monetization tactics that drive conversions fast✅ The one growth strategy that most devs ignore✅ My personal morning routine & productivity boost formulaIf you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.Get MagicMind today:You have a limited offer you can use now, that gets you up to 50% offyour first subscription or 20% off one time purchases with code:APPM50 at checkoutYou can claim it at: https://www.magicmind.com/APPM50Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, I break down a simple but powerful morning routine app that's making nearly $1M a year, without running paid ads, and share my own morning routine!You'll learn:✅ How Routinery ranks #1 for “morning routine”✅ What's working in its onboarding & paywall strategy✅ Monetization tactics that drive conversions fast✅ The one growth strategy that most devs ignore✅ My personal morning routine & productivity boost formulaIf you're building a habit tracker, productivity app, or trying to monetize without ads, this teardown gives you the exact roadmap.Plus, I shared a powerful tip on how to monetize users who may never subscribe—and turn that into real revenue.Get MagicMind today:You have a limited offer you can use now, that gets you up to 50% offyour first subscription or 20% off one time purchases with code:APPM50 at checkoutYou can claim it at: ⁠https://www.magicmind.com/APPM50⁠Work with us: ⁠https://www.appmasters.com⁠Indie App Santa: ⁠https://www.indieappsanta.com⁠Get training, coaching, and community: ⁠⁠https://appmastersacademy.com/⁠*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters⁠*********************************************Apps are shifting billions. Timing is everything. iOS users are your VIPs.If you're in e-commerce and still running last year's playbook, you're already behind.The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.Peak season is coming. Want to win it? Check out the report: ⁠https://shorturl.at/Av8fR⁠*********************************************Follow us:YouTube: ⁠⁠AppMasters.com/YouTube⁠⁠Instagram: ⁠⁠@App Masters⁠Twitter: ⁠⁠@App Masters⁠TikTok: ⁠⁠@stevepyoung⁠⁠Facebook: ⁠⁠App Masters⁠⁠*********************************************

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.You'll learn:✅ Why web paywalls convert up to 3x more than mobile ones✅ The 14-block structure of a perfect web-to-app paywall✅ How to personalize offers based on quiz responses✅ Why timers, huge discounts, and upsells dramatically boost LTV✅ Real-world examples from top apps like BetterMeIf you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.All you need to build your web2app funnel:https://www.web2wave.com/ Contact with Igor: https://www.linkedin.com/in/igorlyu/ Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This week's episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He's grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he's ready to take it to the next level.Max is one of Steve's youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what's working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you're an indie dev building in public or working on your own apps, this is the real-time roadmap you've been looking for.You will discover:✅ Steve's live teardown of CarSnap's ASO strategy✅ Quick wins for improving onboarding & retention✅ Growth hacks for niche apps without paid ads✅ How to stand out when your audience isn't on the App StoreLearn More:Connect with Max:https://www.linkedin.com/in/max-gormanWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This week's episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He's grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he's ready to take it to the next level.Max is one of Steve's youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what's working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you're an indie dev building in public or working on your own apps, this is the real-time roadmap you've been looking for.You will discover:✅ Steve's live teardown of CarSnap's ASO strategy✅ Quick wins for improving onboarding & retention✅ Growth hacks for niche apps without paid ads✅ How to stand out when your audience isn't on the App StoreLearn More:Connect with Max:https://www.linkedin.com/in/max-gormanWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, Alex shares the hard-earned lessons from spending over $1.5 million on Instagram and Meta ads. If you're running paid ads and struggling to make them work—or wondering whether Meta ads are even worth it anymore—this video is for you.

In this episode, we speak with Shiri Grosbard, culture architect, community builder, and employer branding expert. Shiri has spent over two decades exploring how people shape companies - and how companies shape people. From co-founding G CMO, Israel's leading marketing leadership community, to shaping culture at AppsFlyer and Verbit, she's built her career on connecting values, storytelling, and growth. At its core, her leadership is about building people. A vocal advocate for women's leadership, Shiri speaks openly about breaking barriers, lifting others as she climbs, and rewriting the narratives that hold women back. Whether mentoring future leaders or challenging limiting norms, she walks the talk. Her approach blends bold self-belief with pragmatic experimentation, and her path illustrates the power of intentionality and presence, whether you're building culture, a career, or a community. In this conversation, we explore: Seeing is becoming. Representation matters. As Shiri puts it: “You can't be what you can't see.” Empowering women by leading visibly, fearlessly, and unapologetically. Shiri shares what it means to model confidence, challenge norms, and speak success into reality - especially for the next generation of women leaders. “I don't like it when women say, ‘Oh, I got lucky.' We create our own opportunities.” Bold belief at 23. A young Shiri told a potential boss: “I know that I'll be an asset to any organization that's going to take me.” That confidence set the tone for her transformative early career. Knowing when to step down Launching something doesn't guarantee you can lead it forever: “The fact that you know how to build something from scratch doesn't mean you can run it five years later.” Friction fuels progress. Hearing “no” often signals you're on to something: “I get motivated when people tell me, ‘No, that's not a good idea.' It… motivates me.” Vision, imagination, and fearless action. She combines vivid imagination with a healthy dose of risk-taking: “If I can see it, I can do it. And also, I'm not afraid to fail.” The pre-manifestation ritual. Long before “manifesting” was popular, Shiri tracked and envisioned her goals annually: “If you're very targeted, if you know what you want, it's easier to get it.” Entrepreneurship within structure. Not every organization thrives with creative energy: “Some organizations want you to be in your box.” Unexpected entry points. Her biggest career booster? Fluent English - not a tech degree: “What got me the foot in the door was actually my linguistic skills.” Lighten up to level up. Her life mantra is simple: “What's the worst case scenario? If we're healthy… we can handle it.” Don't ask for permission ask for forgiveness She believes in taking action before waiting for permission: “I'd rather not ask and then say, ‘oops, sorry.'” You are more than your job. She warns against tying identity to employment: “The essence is Shiri. It's not the place that I work for.” Prepare for the unpredictable. Always have a Plan B - especially later in life: “Always have something else going on so you don't give someone else that power.” If you're designing your career, building culture, or carving out leadership on your own terms - this episode offers grounded insights, intentional strategies, and real-world courage.

This week, we're sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."Today, he's unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don't want to miss.Learn more:https://www.businessofapps.com/insights/paywall-optimization-reimagined/https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZHYou'll Learn:✅ How to rethink paywall optimization with emotion, animation & psychology✅ Real paywall examples that boosted revenue and went viral✅ What “situational marketing” actually means—and how to apply it✅ Marketing fundamentals most app marketers are missing todayConnect with Tigran:https://tigranmk.substack.com/https://www.linkedin.com/in/mkrtchyantigran/https://t.me/mk_tigranWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This week, we're sharing crazy, trending, and situational app marketing strategies that every modern app marketer should know to grow users and revenue. One standout strategy is paywall animation — and got plenty more to share with you.We are joined by Tigran Mkrtchyan, Head of Digital Marketing at CoinStat, one of the top crypto portfolio apps with millions of users. Tigran is known for launching trend-setting campaigns that blend behavioral psychology, animated paywalls, and a concept he calls "situational marketing."Today, he's unpacking the exact growth tactics he shared at MAU Vegas and APS Berlin—including how to 10x your revenue by simply rethinking your paywall and positioning.Tigran will also share his exact reimagined paywall framework, how he blends behavioral psychology with paywall animation, and his signature "situational marketing" playbook that helped 10x user revenue. Whether you're optimizing your first paywall or scaling an app across multiple funnels, channels, and platforms, this is the growth strategy episode you don't want to miss.Learn more:https://www.businessofapps.com/insights/paywall-optimization-reimagined/https://youtu.be/e1GlHAlod4Q?si=rPPQ-dptsfRi7LZHYou'll Learn:✅ How to rethink paywall optimization with emotion, animation & psychology✅ Real paywall examples that boosted revenue and went viral✅ What “situational marketing” actually means—and how to apply it✅ Marketing fundamentals most app marketers are missing todayConnect with Tigran:https://tigranmk.substack.com/https://www.linkedin.com/in/mkrtchyantigran/https://t.me/mk_tigranWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before.Romain's not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.We'll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford.Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth.You will discover:✅ The exact AI tools you can use to automate paid ads✅ Why “AI actors” are the future of video ad creatives✅ How to build hundreds of ad variations from just one script✅ The indie-friendly framework for scaling user acquisition with AILearn More:https://www.arcads.ai/?comet_custom=appmastersWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Romain Torres, co-founder of Arcads.ai — a platform using AI to automate ad creation and scale paid user acquisition like never before.Romain's not just another founder—he's scaled and sold multiple startups, including an intermittent fasting app that hit $2M in revenue in just 9 months. He's helped scale apps to $8M using AI-generated videos, avatars, and agents—and today, he's revealing how indie devs can tap into the same power.We'll break down how to scale paid ads with AI, automate creatives, and turn performance data into profitable campaigns using tools that small teams can actually afford.Whether you want to automate and launch paid ads faster, lower your CAC, or scale to millions—this episode is a masterclass in AI-powered growth.You will discover:✅ The exact AI tools you can use to automate paid ads✅ Why “AI actors” are the future of video ad creatives✅ How to build hundreds of ad variations from just one script✅ The indie-friendly framework for scaling user acquisition with AILearn More:⁠https://www.arcads.ai/?comet_custom=appmasters⁠Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Retailers are increasingly using mobile apps as the primary platform for their loyalty and reward programs and this is revolutionizing the retail media, creating opportunities for a user-centric customer engagement and a concise attribution measurement. Join hosts Dan Massimino and Evan Hovorka as they sit with Brian Quinn, President and General Manager of North America at AppsFlyer.What You'll Learn:How to unlock the power of apps for loyalty programsWhy mobile apps offer rich customer data and engagement opportunitiesWhy independent measurement platforms are essential for retail media networksHow connecting online and offline attribution can boost campaign measurementWhy standardization across retail media is crucialThe foresight into future of retail media, CTV, and mobile convergence for advertisersTune in for a more robust conversation.From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It's a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Want to know exactly what ads your competitors are running on Facebook and Instagram? This video is your ultimate guide to using the Meta Ads Library and powerful tools built on its API to uncover ad strategies, creatives, and targeting insights.You'll discover:✅ Top-performing competitor ads✅ Viral UGC creatives and hooks✅ AI tools for fast, localized content creation✅ Insider tips to test, kill, and scale winning creativesWe also break down examples using top-charting apps and show how to find ads by keyword, page ID, or niche.Whether you're a growth marketer, app founder, or media buyer, this walkthrough will level up your 2025 creative strategy and help you outsmart the competition.Watch the full episode: https://youtube.com/live/aHQN8ZRR8TA?feature=shareWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you're starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.We'll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.You'll Learn:✅ How to choose the right creators for your app genre✅ What to include in a killer influencer brief✅ Budgeting strategies—from $500 to six-figure campaigns✅ How to track success with MMP links, attribution & in-game KPIs✅ Building long-term creator partnerships that drive ROILearn More:https://www.linkedin.com/in/marion-balinoff/ng for AppsWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Marion Balinoff, a top consultant in performance-driven influencer marketing for mobile apps.With 10+ years of experience and a track record of leading six-figure influencer campaigns for gaming studios like Ten Square Games, Wooga, and Socialpoint, Marion will share exactly how to launch and scale creator-led growth strategies. Whether you're starting your first campaign or trying to scale influencer marketing as an indie team, this episode is packed with tactical advice.We'll cover all about formats, budget planning, influencer briefs, attribution tracking, and building long-term creator partnerships that actually move the needle.You'll Learn:✅ How to choose the right creators for your app genre✅ What to include in a killer influencer brief✅ Budgeting strategies—from $500 to six-figure campaigns✅ How to track success with MMP links, attribution & in-game KPIs✅ Building long-term creator partnerships that drive ROILearn More:⁠https://www.linkedin.com/in/marion-balinoff/ng for Apps⁠Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

What's the framework behind apps that consistently go viral? In this video, we break down the content production system used by today's fastest-growing apps — a model that turns your team into a high-speed content factory.You'll learn:

In this episode, we're joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology.Igor walks us through how to build a high-converting web-to-app funnel from scratch. You'll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions. Whether you're an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.You will discover:✅ How to build a high-converting web-to-app funnel using AI & smart tools✅ How to use storytelling to emotionally connect with users during onboarding✅ How to fix your paywall with clear pricing and a compelling value prop✅ The cheat sheet for turning passive browsers into active subscribersLearn More:All you need to build your web2app funnel:⁠https://www.web2wave.com/⁠Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology.Igor walks us through how to build a high-converting web-to-app funnel from scratch. You'll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions. Whether you're an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.You will discover:✅ How to build a high-converting web-to-app funnel using AI & smart tools✅ How to use storytelling to emotionally connect with users during onboarding✅ How to fix your paywall with clear pricing and a compelling value prop✅ The cheat sheet for turning passive browsers into active subscribersLearn More:All you need to build your web2app funnel:https://www.web2wave.com/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This week, we're joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that's helping top apps double revenue automatically.Zach helped Uber unlock over $100M through smarter monetization — and now he's bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.You will discover:✅ Building AI-powered paywalls that actually convert✅ Running pricing experiments without the guesswork✅ Why the best marketing happens inside your app✅ The overlooked power of discounting✅ How to build like the top 1% — even as a solo founderLearn More:Get more out of your paywall with:https://tryhelium.com/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This week, we're joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that's helping top apps double revenue automatically.Zach helped Uber unlock over $100M through smarter monetization — and now he's bringing those insights to indie devs. In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.You will discover:✅ Building AI-powered paywalls that actually convert✅ Running pricing experiments without the guesswork✅ Why the best marketing happens inside your app✅ The overlooked power of discounting✅ How to build like the top 1% — even as a solo founderLearn More:Get more out of your paywall with:https://tryhelium.com/Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Want to grow your app like Cal AI, which now makes $20M+ a year? In this video, I break down the top word-of-mouth marketing / referral strategies that actually work in 2025 — with real examples and tactics you can copy today.

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference.Didn't make it to MAU? Don't worry — we've got you covered. Let's laugh, learn, and spill a little post-MAU tea together.

We just got back from MAU Vegas — slightly jet-lagged, seriously inspired, and armed with spicy takes on app growth, monetization, and what not to do with your onboarding.In this impromptu, caffeine-fueled debrief episode, Steve P. Young unpacks his favorite learnings and wildest strategies from the conference.Didn't make it to MAU? Don't worry — we've got you covered. Let's laugh, learn, and spill a little post-MAU tea together.

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.

In this episode, we're breaking down how you can build a revenue-generating app — without writing a single line of code.Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He's helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store.Alim shares the exact blueprint for building with Flutter, AI tools, and no-code platforms — proving that launching a successful app business is more accessible than ever.You'll learn the secrets behind building fast, validating your idea early, launching MVPs and making real money — all without hiring expensive developers.You will discover:✅ Why most apps aren't actually hard to build — and how to get started✅ How to validate and launch an MVP quickly (without burning cash)✅ Monetization strategies that work for indie developers✅ Why understanding user behavior is more important than codeLearn More:Build your app without code: (Use this code and enjoy $500 off on their plans)https://start.ambitiouslabs.io/appmasters?utm_campaign=appmastersWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're breaking down how you can build a revenue-generating app — without writing a single line of code.Our guest is Alim Charaniya, 4x founder and the brains behind Ambitious Labs. He's helped generate over $100M+ in app revenue, scaled apps from 10K to 2M+ users, and was previously Head of Mobile at PrizePicks, the #1 sports app on the App Store.Alim shares the exact blueprint for building with Flutter, AI tools, and no-code platforms — proving that launching a successful app business is more accessible than ever.You'll learn the secrets behind building fast, validating your idea early, launching MVPs and making real money — all without hiring expensive developers.You will discover:✅ Why most apps aren't actually hard to build — and how to get started✅ How to validate and launch an MVP quickly (without burning cash)✅ Monetization strategies that work for indie developers✅ Why understanding user behavior is more important than codeLearn More:Build your app without code: (Use this code and enjoy $500 off on their plans)https://start.ambitiouslabs.io/appmasters?utm_campaign=appmastersWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discover the paywall A/B test that tripled our revenue for an AI app—without changing pricing or getting more downloads. In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business.

In this episode, we're joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.Hamza's journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.We'll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.Whether you're just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what's working (and what's not) in 2025.You will discover:

In this episode, we're joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.Hamza's journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.We'll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.Whether you're just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what's working (and what's not) in 2025.You will discover: