That Makes Cents

An unfortunate reality of the financial advice industry is that it doesn't always help the 99%. On this episode of That Makes Cents, we're talking to three advisors who are trying to change that. Among the topics discussed: 5:30 Why financial advice needs to be offered to everyone 16:00 What advisors can do to make themselves more trustworthy 25:00 How technology is making it easier to provide financial advice to underserved populations 32:55 Ways for advisors to do more pro bono planning Plus, our guests share stories on how they've helped underserved communities in their practices. Featured Guests: Alex Petsis, CFP, ChSNC Financial Planner, Petsis & Associates https://www.apetsis.com/ Max Mintz Financial Planner, Common Interests https://www.commoninterests.com/ Jon Dauphiné CEO, Foundation For Financial Planning https://ffpprobono.org/ Meet The Host: Mac Gardner, CFP®, Founder, FinLitTech https://www.finlittech.com MORE RESOURCES To learn more about the Pro Bono Planner Match Program: https://probonoplannermatch.org/home For information about the Wall Street Diversity Accelerator Internship Program, email Erica Monko emonko@granaham.com or Kathleen Mumma kmumma@needhamco.com Don't forget to rate and review to help others find the show!For more information on eMoney Advisor: https://www.emoneyadvisor.com/ For more information on Incentive, eMoney's financial wellness app: https://www.emoneyadvisor.com/incentive/ That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries. 

On this episode of That Makes Cents, we're talking about financial wellness programs in the workplace. Among the topics discussed: How employers should think about the benefits they provide (4:00) Financial wellness tools that employers can offer their employees (9:40) Why financial wellness matters at work (21:25) Featured Guests: Farzin Karim, Head of Financial Wellness, SVP, Fidelity Investments https://www.fidelity.com/ Ross James, Head of Financial Planning, Sentinel Benefits Group https://www.sentinelgroup.com/ Meet The Host: Mac Gardner, CFP®, Founder, FinLitTech https://www.finlittech.com Don't forget to rate and review to help others find the show! For more information on eMoney Advisor: https://www.emoneyadvisor.com/ For more information on Incentive, eMoney's financial wellness app: https://www.emoneyadvisor.com/incentive/ That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

On Season 3, Ep. 4 of That Makes Cents:  How advisors can incorporate financial therapy into their advice 11:58 Why people have money shame 18:40 Does how much money you have influence your amount of financial stress? 24:35 Featured Guests: Lindsay Bryan-Podvin, LMSW, Founder, Mind Money Balance https://www.mindmoneybalance.com/ Check Out Lindsay's Book!

On this episode of That Makes Cents, we talk about different cultures think about, and spend, their money. Among the topics discussed: Why certain cultures value homeownership more than others (9:25) Why the textbook rules don't always apply to everyone (13:00) How to increase diversity in the financial advice industry (18:50) Featured Guests: John Eing, MBA, CPA, CFP®, Relationship Manager, Abacus Wealth https://abacuswealth.com/  Chloe Moore, CFP®, Founder, Financial Staples https://www.financialstaples.com/ Luis F. Rosa, CFP® EA, Founder, Build a Better Financial Future https://buildabetterfinancialfuture.com/ Learn more about the BLatinX Internship program: blxinternship.org Meet The Host: Mac Gardner, CFP®, Founder, FinLitTech www.finlittech.com SHOW NOTES Asian American renters vs. homeowners (pg 16) https://www.advancingjustice-la.org/sites/default/files/pictures/coc-older-adults-LA-2016.pdf   Would Baby Bonds close the racial wealth gap https://www.morningstar.com/articles/1003066/can-baby-bonds-shrink-the-racial-wealth-gap Don't forget to rate and review to help others find the show!   For more information on eMoney Advisor: emoneyadvisor.com/ For more information on Incentive, eMoney's financial wellness app: https://emoneyadvisor.com/incentive/ That Makes Cents archives: info.emoneyadvisor.com/podcast   DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

On this episode of That Makes Cents, we talk with two companies that are actively working to increase financial literacy in children, and why it's such a problem to begin with.  Featured Guests: Kevin Ruth, Founder, Finance411 https://www.finance411.com/ Brandon Horne, Head of Strategic Partners, Greenlight https://www.greenlightcard.com Meet The Host: Mac Gardner, CFP®, Founder, FinLitTech www.finlittech.com Don't forget to rate and review to help others find the show!   For more information on eMoney Advisor: emoneyadvisor.com/ For more information on Incentive, eMoney's financial wellness app: https://emoneyadvisor.com/incentive/ That Makes Cents archives: info.emoneyadvisor.com/podcast   DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

On the Season 3 premiere of That Makes Cents: What is financial wellness, why is it so important right now, and how do we achieve it? Featured Guests: Tina Hay, CEO, Napkin Finance napkinfinance.com Jedidiah Collins, CFP®, CEO, Your Money Vehicle yourmoneyvehicle.com https://www.amazon.com/Your-Money-Vehicle-Driving-Financial/dp/1544506287/ref=sr_1_1?dchild=1&keywords=your+money+vehicle&qid=1622761120&sr=8-1 Meet The Host: Mac Gardner, CFP®, Founder, FinLitTech finlittech.com Don't forget to rate and review to help others find the show!   For more information on eMoney Advisor: emoneyadvisor.com/ For more information on Incentive, eMoney's financial wellness app: emoneyadvisor.com/incentive/ That Makes Cents archives: info.emoneyadvisor.com/podcast   DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

It’s the Season 2 finale of That Makes Cents! Featured Guests: Val Rivera - Senior Product Marketing Manager, eMoneyMac Gardner - CFP, author, founder of FinLit Tech Among the topics discussed: - What every advisor needs to know in order to market themselves (1:55)- How Mac has marketed himself and his firm (9:33)- The theme of Season 3 and why it matters (13:58) Don’t forget to rate and review to help others find the show! For more information on eMoney Advisor: emoneyadvisor.com/ For more information on Bamboo, eMoney's marketing solution: emoneyadvisor.com/marketing/ That Makes Cents archives: info.emoneyadvisor.com/podcast  DISCLAIMERPlease be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

On this episode of That Makes Cents, we're talking about social media and how advisors could and should be using it. Featured Guests: Celeste Revelli, director of financial planning, eMoneywww.instagram.com/mondaymoneyminute/ Dr. Brad Klontz, professor of financial psychology, Creighton Universitywww.yourmentalwealth.com/about-us/dr-brad-klontz/www.tiktok.com/@drbradklontz?source=h5_m Among the topics discussed: - How to genuinely use social media as an extension of yourself- How Dr. Brad Klontz was able to grow his TikTok audience to 275,000 subscribers- The best tools to use in conjunction with social media platforms Don’t forget to rate and review to help others find the show! For more information on eMoney Advisor: emoneyadvisor.com/For more information on Bamboo, eMoney's marketing solution: emoneyadvisor.com/marketing/That Makes Cents archives: info.emoneyadvisor.com/podcast DISCLAIMERPlease be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

On this episode of That Makes Cents, we're taking concepts applied in our last three episodes and applying them to client engagement. Featured Guests:Paige Hill, Manager, Demand Gen, eMoneyGwendaline Mazzara, Vice President, Practice Management & Consulting, Fidelity InvestmentsAmong the topics discussed:- How to establish your brand- The stages of the prospect/client journey- Best practices for producing your own content Don’t forget to rate and review to help others find the show! For more information on eMoney Advisor: emoneyadvisor.com/For more information on Bamboo, eMoney's marketing solution: https://emoneyadvisor.com/marketing/That Makes Cents archives: info.emoneyadvisor.com/podcastTo learn more about Fidelity Institutional: https://institutional.fidelity.com/app/homeAccess Fidelity's Digital Marketing eBook here: https://institutional.fidelity.com/app/literature/ebook/9888573/diving-into-digital-marketing.html?sapl=press DISCLAIMERPlease be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

Even after life returns to normal, it’s unlikely that virtual events will go away entirely. Advisors who want to plan events, be it for their clients or other advisors, will need to adjust if they haven’t already. On this episode of That Makes Cents, we speak with two people who’ve planned such events in the last year: Daniel Pelesko, eMoney’s events manager, and Greg Furer CEO of Beratung Advisors. Daniel and Greg speak directly about what has worked for them when it comes to planning virtual events, what hasn’t, and what you should be doing if you want to plan a virtual event of your own, be it with clients or otherwise. Among the topics discussed: - How Daniel and Greg quickly pivoted to virtual events in 2020 (2:00) - Best practices for virtual events (11:27) - How client communication has been impacted by the shift to virtual (18:30) Don’t forget to rate and review to help others find it. For more information on eMoney Advisor: emoneyadvisor.com/ (https://gate.sc/?url=https%3A%2F%2Femoneyadvisor.com%2F&token=4d4a9-1-1614315362696) For more information on eMoney's marketing solution: emoneyadvisor.com/marketing/ (https://gate.sc/?url=https%3A%2F%2Femoneyadvisor.com%2Fmarketing%2F&token=27844-1-1614315362696) For more information on Beratung Advisors: www.beratungadvisors.com/ (https://gate.sc/?url=https%3A%2F%2Fwww.beratungadvisors.com%2F&token=502a2d-1-1614315362696) That Makes Cents archives: info.emoneyadvisor.com/podcast (https://gate.sc/?url=https%3A%2F%2Finfo.emoneyadvisor.com%2Fpodcast&token=ad8c5a-1-1614315362696) DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries. Securities and investment products and services offered through Waddell & Reed, Inc. (WRI), member FINRA/SIPC. Beratung Advisors is a separate entity from WRI.

In the latest of That Makes Cents, an eMoney Advisor podcast powered by Benzinga, Benzinga’s Spencer Israel speaks with Christine Golden, chief marketing officer of SigniFi, and Davin Carey, financial planning consultant at Avantax Planning Partners. Every financial advisor wanting to market themselves and their practice will have to eventually answer the same question: who is going to be responsible for my marketing? Do you handle it yourself? Hire a marketing officer? Outsource to a firm that specializes in advisor marketing to do it for you?  That’s what SigniFi Chief Marketing Officer Christine Golden and Avantax Financial Planning Consultant Davin Carey discuss in this episode of That Makes Cents.  Among the topics discussed: What options exist for advisors when it comes to marketing? (5:00) How might different types of advisory businesses take different approaches to marketing? (13:00) The biggest marketing mistakes advisors make (20:20) Don’t forget to rate and review to help others find it.  For more information on eMoney Advisor: https://www.emoneyadvisor.com/ For more information on eMoney's marketing solution: https://emoneyadvisor.com/marketing/ For more information on SigniFi: https://tinyurl.com/signifi-advisors (https://tinyurl.com/signifi-advisors?fbclid=IwAR0eNWsKHwzx1V_NvXbquD5BoMOA2fXv7-JuWn-MwEf1orsMtG4lf24PXLs) For more information on Avantax Planning Partners: https://www.avantax.com/ That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries. Securities are offered through Avantax Investment Services, Member FINRA, SIPC. Investment advisory services are offered through Avantax Advisory Services.  Insurance services are offered through an Avantax affiliated insurance agency.

In Season 2, Episode 1 of That Makes Cents, an eMoney podcast powered by Benzinga, Benzinga’s Spencer Israel speaks Val Rivera, senior product marketing manager at eMoney, and Lou Melone, CFP, managing partner at Budd, Melone & Company Ask any financial advisor what the top 2-3 challenges of their job are, and chances are most of them will at least mention marketing. Because it’s hard. Even on a good day, marketing is difficult. Throw a pandemic into the equation and it makes things even that much more complicated. The theme of Season 2 of That Makes Cents is advisor marketing, and for our season premiere, we wanted to talk about marketing from a high level. What advisors should think about when it comes to forming a marketing strategy, how to go about it, what tools can help, and how to measure your success. In this episode, Val Rivera and Lou Melone discuss: How to reach potential clients (6:10) What tools advisors can use to market themselves(14:15) How to measure success in a marketing campaign (25:38) For more information on eMoney Advisor: https://www.emoneyadvisor.com/ For more information on eMoney's Advisor Branded Marketing: https://emoneyadvisor.com/marketing/ For more information on Budd, Melone, & Company: https://www.buddmelone.com/team/lou-melone That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

Season 2 of That Makes Cents is here! Presented by eMoney, That Makes Cents is a podcast series for advisors and anyone who wants to learn something about money or how to talk about it.    The theme of this season is advisor marketing. How do you find new clients? How do new clients find you? What tools can help? These are all questions we’re going to get to the bottom of by hearing directly from advisors and experts about what works for them and what doesn’t.  Each episode of That Makes Cents will feature a rotating cast of guests from eMoney, a leading provider of solutions and services that helps people talk about money.   It’s through these conversations that we hope you’ll get more comfortable making your own financial decisions, all while you nod your head and think, “That makes sense!” For more information on eMoney Advisor: https://emoneyadvisor.com/ For more information on eMoney's Advisor Branded Marketing: https://emoneyadvisor.com/marketing/ Full That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

In Episode 6 of That Makes Cents, an eMoney Advisor podcast powered by Benzinga, Benzinga’s Spencer Israel speaks with Chad Porche, VP, User Experience and Design at eMoney, and Brad Arends, co-founder and CEO of Intellicents, about how technology has affected financial planning. One of the many ripple effects of the COVID-19 pandemic is the increased financial pressure it has put, or will put, on millions of people. The massive amount of job losses created over the past few weeks has put the average American under more financial pressure than at any point since the Financial Crisis of 2008-09. But there is a silver lining. Out of the ashes of that crisis 12 years ago came the industry we now know as fintech. Many entrepreneurs used the lessons learned then to create new technologies, apps, and services that has made tracking personal finances easier than it has ever been. That is the topic of the latest episode of That Makes Cents, the eMoney podcast powered by Benzinga. In this episode, Chad Porche, VP, User Experience and Design at eMoney, and Brad Arends, co-founder and CEO of Intellicents, discuss how technology is being used to help both financial services professionals and consumers talk about their money. This episode also covers: How technology and financial advisors subtly work to influence our behavior (9:13) Which parts of financial advising are technology proof (23:01) How different demographics of clients interact with financial technology (29:59) For more information on eMoney Advisor: https://www.emoneyadvisor.com/ (https://www.intellicents.com/) For more information on Intellicents: https://www.intellicents.com/ That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

In Episode 5 of That Makes Cents, an eMoney Advisor podcast powered by Benzinga, Benzinga’s Spencer Israel speaks with Stephanie McElheny, president of wealth planning at Aspen Wealth Strategies, and Kyle and Jess Scheetz, a newlywed couple, about managing finances within a relationship.  The topic of marriage and money can be personal, vulnerable, and in some cases, avoided altogether. In a 2013 study by the National Center for Biotechnology Information, 36% of couples cited financial problems as the reason for their divorce making it the fifth-leading cause of divorce according to their results. In part one, Spencer Israel speaks with the President of Aspen Wealth Strategies, Stephanie McElheny, to get a professional perspective on some of the common mistakes married couples make when talking about money and ways to hopefully avoid financial problems from happening. In part two, Spencer speaks with newlywed couple Kyle and Jess Scheetz to get a real-world perspective on how they navigate the subject of money, what’s worked for them, what hasn’t, and what advice they have for other married couples communicating about money. This episode also covers: Do couples talk about money before marriage? (5:17) Whether or not it’s a good idea to combine finances in a relationship (21:09 and 48:01) How to resolve disagreements over purchases (43:22) For more information on eMoney Advisor: https://emoneyadvisor.com/ For more information on Aspen Wealth Strategies: https://aspenwealthstrategies.com/ That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

In Episode 4 of That Makes Cents, an eMoney Advisor (https://emoneyadvisor.com/) podcast powered by Benzinga, Benzinga’s Spencer Israel speaks with Matt Schulte, head of financial planning at eMoney, and Mike Ross, owner of Cornerstone Financial Group, about something we all should be thinking about: New Year’s resolutions. The new year is upon us, which means millions of people around the world will be partaking in the annual tradition of setting New Year’s resolutions for themselves that they likely won’t hit. This is one of the unfortunate realities of goal setting: most goals aren’t met. There are a lot of reasons for why this is. A goal might be unattainable. Or not well thought out. Or some combination of both. So with the new year upon us, we thought we’d tackle financial goal setting on the latest episode of That Makes Cents. Coming up with a goal for yourself in the new year is not as simple as just saying “I want to save more.” If you really want to set yourself up for financial success, there’s a little more to it than that. Our guests, Matt Schulte, head of financial planning at eMoney, and Mike Ross, owner of Cornerstone Financial Group, discuss why people fail to meet their own financial goals, steps to take to make sure your goals are actually met, and what separates achievable goals from unachievable ones. The episode also covers: The 5 characteristics each goal should have (04:47) How to plan for when things go wrong (21:53) What our own financial New Year’s resolutions are (32:11) For more information on eMoney Advisor: https://emoneyadvisor.com/ For more information on Cornerstone Financial Group: http://www.mikerosscornerstone.com/ Full That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.

In Episode 3 of That Makes Cents, an eMoney Advisor podcast powered by Benzinga, Benzinga’s Spencer Israel speaks with Jess Liberi, head of product at eMoney, and James Werner, co-founder of Silicon Hills Wealth Management at the 2019 eMoney Summit in Austin. As the person who oversees eMoney’s UI, UX, and innovation teams, Liberi is responsible for building all of the tools for advisors who work with them, and shaping how those tools look. And in an effort to build the toolbox for every financial advisor, Liberi communicates with as many advisors as she can—like James Werner, the co-founder of Silicon Hills Wealth Management.  We brought Liberi and Werner together for the latest episode of That Makes Cents to talk about the central relationship between advisors and technology, and how the two can best work together to give the best financial advice.  The episode also covers: The role technology provides in financial advice (09:48) Why we’re in a “giving recession” (11:15) What kind of feedback eMoney gets from advisors (17:49) For more information on eMoney Advisor: https://emoneyadvisor.com/ For more information on Silicon Hills Wealth Management: https://siliconhillswealth.com/ Full That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries. 

In Episode 2 of That Makes Cents, an eMoney Advisor podcast powered by Benzinga, Benzinga’s Spencer Israel speaks with Celeste Revelli, director of financial planning at eMoney, and Eric Roberge, founder of Beyond Your Hammock. Celeste details how she and her husband got themselves into, and out of, $150,000 of student loan debt in just under 10 years. We’re also joined by Eric Roberge, founder of Beyond Your Hammock, an independent fee-only financial planning firm in Boston. He tells about his journey going from investment banking to independent financial planning. He also breaks down a recent blog post he wrote titled "The 3 phases of Financial Planning for Young Professionals." The episode also covers: How to talk about money in a marriage [00:09:20] What advice you would give 22-year-old you about money [00:26:50] Where to go to further your financial education [00:29:57] For more information on eMoney Advisor: https://emoneyadvisor.com/ For more information on Beyond Your Hammock: https://beyondyourhammock.com/ For more information on the eMoney Advisor Summit: https://info.emoneyadvisor.com/summit-2019 Full That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries. 

In the inaugural episode of That Makes Cents, we are joined by eMoney CEO Ed O’Brien and Pamela Capalad of Brunch & Budget, as they discuss the recent results of a survey that found more than half of Americans avoid discussing their personal finances.  Among other topics discussed in the episode: What areas within personal finance are the hardest to talk about, and why that’s the case The shortcomings of some common financial advice Why “spend shaming” is counterproductive How spending is a proxy for exerting control in life How technology can help financial advisors talk to their clients For more information on eMoney Advisor: https://emoneyadvisor.com/ For more information on Brunch & Budget: https://brunchandbudget.com/ For more information on the eMoney Advisor Summit: https://info.emoneyadvisor.com/summit-2019 Full That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries. 

Welcome to That Makes Cents, presented by eMoney.    That Makes Cents is a podcast series for anyone who wants to learn something about money and how to talk about it. Through discussions with industry experts and financial advisors, each episode will break down some trend related financial planning, technology, behavioral finance and more.   Each episode of That Makes Cents will feature a rotating cast of guests from eMoney, a leading provider of solutions and services that helps people talk about money.   It’s through these conversations that we hope you’ll get more comfortable making your own financial decisions, all while you nod your head and think, “That makes sense!” For more information on eMoney Advisor: https://emoneyadvisor.com/ For more information on the eMoney Advisor Summit: https://info.emoneyadvisor.com/summit-2019 Full That Makes Cents archives: https://info.emoneyadvisor.com/podcast DISCLAIMER Please be advised that this podcast contains purely educational information and nothing discussed may be construed as legal, tax, or financial advice. Please consult a financial advisor for any financial investment or money management questions you may have of views or opinions represented on this podcast are solely the opinion of the speaker and do not represent those of eMoney Advisor LLC or any of its affiliates or subsidiaries.